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SMRT Mediarates FA 180423.Pdf 1 2 3 SMRT MEDIA SMRT With close to 100 stations and 2,200 billboards all over the island, we are definitely Singapore’s largest out-of-home marketing and advertising network. From digital screens and interactive ads in our stations, to ads carried around Singapore by our buses and taxis, or even vast on-site campaigns and installations, we have the perfect platform for you to capture, engage and activate the millions using our network daily. Speak to us, and let us provide you with unparalleled visibility to deliver your message and brand to large captive audiences. One of Singapore’s Largest Digital and OOH Media Company *Source: Marketing Magazine 2012, 2013 & 2014 4 5 SMRT MEDIA SMRT CAPTURE Capture audiences with enthralling ads, visuals and installations they will go wild over, as they journey in our network. 213 trains 99 stations 1,282 buses 3,593 taxis *Source: SMRT Trains, Buses and Taxis 2014 6 7 SMRT MEDIA SMRT ENGAGE Smartphones and tablets will run out of juice but ads on our platforms won’t. Get your business surfing by engaging waves of captive audiences with your brand. 21.1 million 42 minutes weekly ridership average commuting time *Source: SMRT Trains and Buses 2014, Singapore Census of Population 2010 8 9 SMRT MEDIA SMRT ACTIVATE Make it a smash. Your brand doesn’t have to be a one-way channel. Activate interaction using one of our latest new media or mobile technology platforms, and let audiences return your serve. 558 digital screens 2,200 billboards 125 event spaces 10 CONTENT 11 SMRT MEDIA SMRT DIGITAL iViewSMRT 12 iPlasma 13 Media Hub 15 iBillboards 15 TRAINS Concept Trains 16 Window Stickers 18 In-train Panels 19 Train Hangers 19 STATIONS Concourse / Platform Concepts 20 Platform Screen Doors 22 Wallscapes 23 Showcases 24 Faregates 25 Pillars 26 Escalator Murals 27 Escalator Sides 28 Stair Risers 29 Travelator Sides 29 Benches 30 Floor Stickers 31 Beams 31 BILLBOARDS 4 Sheets 32 4 Sheet Networks 32 6 Sheets 34 12 Sheets 35 Bulkheads 36 Escalator Crown Networks 36 Concourse Lightboxes 37 Large Format Lightboxes 37 ROADS Buses 38 Bus Interchange Banners 38 Bus Hangers 39 Taxis 39 Testimonials 40 Guidelines for Advertising 46 Terms & Conditions 47 SMRT TRAIN NETWORK SMRT 12 13 DIGITAL DIGITAL SMRT MEDIA SMRT iViewSMRT TVC Weekly Rate ($ per slot) DIGITAL 15 sec 6,500 30 sec 13,000 iPLASMA Frequency 936 spots/week Aspect Ratio 16:9 Format (video) avi, mov, mpg, wmv, ogg Frame Wrap Weekly Rate ($ per station) Premium Cosmo Lifestyle Hubs Main Line 2,300 1,870 1,400 1,000 Note: • Min ad period: 2 weeks Circle Line 1,200 1,000 700 • Operates 18 hours daily • Max 6 advertisers, based on a 30 sec slot, on 348 iPlasma units Screen Size (mm) H520 x W920 • Sticker schemes are subject to approval from authorities Plasma TV Size (mm) H720 x W1,150 • All production of stickers to be undertaken by SMRT Media • Production costs will be provided upon request Estimated Production Cost $120 per piece Stations Premium Main Line City Hall, Orchard, Raffles Place Full Day Morning Lunch Evening Leisure Hour 6am - 12mn Travel Peak Travel Peak Travel Peak 10am - 12mn* Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis, Dhoby Ghaut, Jurong East, Somerset, Tampines, ($ per week) 6am - 10am 12nn - 3pm 5pm - 8pm ($ per week) Tanjong Pagar, Woodlands ($ per week) ($ per week) ($ per week) Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut, Esplanade, HarbourFront, Holland Village, Frequency 252,000 56,000 42,000 42,000 112,000 Promenade, Stadium spots / week spots / week spots / week spots / week spots / week Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Toa Payoh, Yishun 15 sec 4,000 1,690 1,190 1,490 1,780 Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Serangoon 30 sec 7,200 3,060 2,160 2,700 3,240 Hubs Main Line Admiralty, Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport, Chinese Garden, Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, 60 sec 13,000 5,500 3,890 4,860 5,830 Kranji, Lakeside, Lavender, Marina Bay, Marina South Pier, Marsiling, Newton, Pasir Ris, Pioneer, Queenstown, Redhill, Sembawang, Simei, Tanah Merah, Tiong Bahru, Yew Tee, Yio Chu Kang Note: Specification - 1,080 x 1,216 • Min ad period: 2 weeks Circle Line Bartley, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park, Full Screen (px) • *Only applicable for 10am - 12nn, 3pm - 5pm and 8pm - 12mn slots • Operates 18 hours daily Lorong Chuan, MacPherson, Marymount, Mountbatten, Nicoll Highway, one-north, Format jpeg, avi, mov, mpg, wmv, ogg • Max 12 advertisers, based on a 30 sec slot, on 200 iViewSMRT units • Train information and news scrollers are permanent Pasir Panjang, Tai Seng, Telok Blangah 14 15 Weekly Rate ($) DIGITAL Exclusive Concept Linkway 25,000* (incl Sticker Wall) DIGITAL SMRT MEDIA SMRT MEDIA HUB Resolution Aspect Screen Display Size (px) Ratio Size H x W (mm) @ ORCHARD LCD 1,366 x 768 16:9 46” Screen LED 720 x 72 10:1 1,800 x 1,720 Screen Note: • Min ad period: 4 weeks • Operates 18 hours daily • Sticker schemes are subject to approval from authorities • All production of stickers to be undertaken by SMRT Media • Production costs will be provided upon request • *New rate from 1 Jan 2015 Slot Buy (30 sec) Weekly Rate ($) 1 iBillboard 5,000 DIGITAL 2 iBillboards 8,000 Frequency per iBillboard 3,024 spots/week iBILLBOARDS Full Buy Out Weekly Rate ($) @ RAFFLES 1 iBillboard 20,000 2 iBillboards 35,000 Frequency per iBillboard 15,120 spots/week Specification (px) 896 x 560 Aspect Ratio 16:10 Format (video) avi, mov, mpg, wmv, ogg Format (static image) jpeg Note: • Min ad period: 4 weeks • Operates 18 hours daily • Max 5 advertisers, • Sticker schemes are subject to approval from authorities based on a 30 sec slot • All production of stickers to be undertaken by SMRT Media • Production costs will be provided upon request DIGITAL Slot Buy Weekly Rate ($) 30 sec 5,000 iBILLBOARD 30 sec (incl Sticker Wall) 12,000 @ ORCHARD Frequency 3,024 spots/ week Full Buy Out Weekly Rate ($) Exclusive Advertiser (incl Sticker Wall) 23,000 Frequency 15,120 spots/ week Specification (px) 896 x 560 Aspect Ratio 16:10 Note: • Min ad period: 4 weeks • Operates 18 hours daily • Sticker schemes are subject to approval from authorities • Max 5 advertisers, based on a 30 sec slot • All production of stickers to be undertaken by SMRT Media • Production costs will be provided upon request 16 17 Main Line Trains Weekly Rate ($ per train) TRAINS Interior 8,000 TRAINS Circle Line Trains Weekly Rate ($ per train) SMRT MEDIA SMRT CONCEPT Interior 5,000 TRAINS Note: • Min ad period: 4 weeks • Size and quantity vary by design • Site measurements are required • Sticker schemes are subject to approval from authorities • All production to be undertaken by SMRT Media • Production costs will be provided upon request 18 19 TRAINS SMRT MEDIA SMRT Note: • Min ad period: 4 weeks TRAINS • All production to be undertaken by SMRT Media • Production costs will be provided upon request • 1300 panels across 50 Main Line trains • 230 panels across 10 Circle Line trains IN-TRAIN PANELS • 3120 panels across 20 Main Line trains and 30 panels across 10 Circle Line trains • 4180 panels across 30 Main Line trains and 30 panels across 10 Circle Line trains • *New rate from 1 Jan 2015 No. of Panels Weekly Rate ($) TRAINS Window Network Main Line1 300 4,900* (per network) (across train network) Circle Line2 30 950 (per network) WINDOW Main Line + Circle Line3 150 2,700 (per network) STICKERS Main Line + Circle Line4 Plus 210 3,600 (per network) Whole Train (per train) Main Line 54 4,000* (per train) Note: • Min ad period: 4 weeks Circle Line 34 2,200 (per train) • Maximum 25% coverage per window • Size and quantity vary by design • Sticker schemes are subject to approval from authorities • All production to be undertaken by SMRT Media • Production costs will be provided upon request • *New rate from 1 Jan 2015 TRAINS No. of Windows per Train Weekly Rate ($ per train) Main Line Trains 72 (double side print) 5,500* TRAIN Circle Line Trains 34 (single side print) 2,600 HANGERS Whole Train Rate ($ per distribution) 20,000 hangers across 5 trains 8,000 Note: per distribution • Min ad period: 4 weeks • Includes production cost for 1 design only 20 21 STATIONS SMRT MEDIA SMRT STATIONS CONCOURSE / PLATFORM CONCEPTS Weekly Rate ($ per concourse / platform per station) Note: • Min ad period: 4 weeks Premium Cosmo Lifestyle Hubs • Size and quantity vary by stations • Site measurements are required Main Line 17,000* 11,000 8,000 6,000 • Sticker schemes are subject to approval from authorities • All production to be undertaken by SMRT Media Circle Line 7,000 5,600 4,200 • Production rates will be provided upon request • *New rate from 1 Jan 2015 Stations Premium Main Line City Hall, Orchard, Raffles Place Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis, Dhoby Ghaut, Jurong East, Somerset, Tampines, Tanjong Pagar, Woodlands Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut, Esplanade, HarbourFront, Holland Village, Promenade, Stadium Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Toa Payoh, Yishun Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Serangoon Hubs Main Line Admiralty, Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport, Chinese Garden, Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Lavender, Marina Bay, Marina South Pier, Marsiling, Newton, Pasir Ris,
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