Orchard Rd Presentation (Assign 1)
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Orchard Rd. As Singapore’s premier shopping belt, Orchard Road is a vibrant and exciting street lined with shopping malls, hotels, and food and beverage offerings. Orchard Road is developed under the central region in Master Plan planned by the Urban Redevelopment Authority (URA) Orchard Road underwent a $40 million rejuvenation with the planned landscape and infrastructural enhancements under Master Plan 2008 Distinctive Districts CENTRAL AREA The Central Area is envisioned Bras Basah.Bugis is a lively Arts, Learning and Heritage district. as a well-connected and Enhancements along Queen Street and Waterloo Street will provide walkable global city centre more spaces for street-based activities and improve the walkability of with abundant job and the area. business opportunities and endless options for leisure. It is Orchard Road is Singapore’s premier shopping street. Upcoming an area of strong local shopping malls and improvements to pedestrian connectivity are set to identity and rich built make it an even more attractive shopping destination heritage, and provides a variety of housing options Singapore River is a charming, historic waterfront precinct with a within an attractive thriving nightlife. It promises to deliver more delightful experiences with environment where work and new place management initiatives. play are close by. The Central Business District (CBD) is the prime office district of Singapore, with a mix of supporting retail, residential and hotel uses. The CBD will extend further into Marina Bay, which is planned as a vibrant and sustainable mixed-use precinct. The Civic District was Singapore’s early administrative and cultural centre, and is home to many historic buildings now reused for arts and cultural facilities. Improved pedestrian connectivity and enhancements to public spaces will strengthen its position as Singapore’s Civic and Cultural District. Contextual study Components About the case study About the location of the case study (a) Orchard Road (a) central region Activity/use The connectivity of spaces in Orchard road which is vertical and linear diffuse to the open space The central region has a mixture of activities such as mix, vehicular and pedestrian Mixed land use Yes Yes Linear type Yes No Vertical type Yes No Movement pattern Traffic Yes Yes Pedestrian Yes Yes Linear/mix Yes Yes Built form typology In the central region, Orchard road act as the centre point of the typology Orchard road has a linear organization which is shown by the arrangement of the building. Point No Yes Linear Yes No Open space typology The open spaces in Orchard road is arrange in linear form due to the outdoor refreshment areas along the building. Residential areas in centre region creates enclosed typology. Linear Yes No Enclosed No Yes ABOUT ORCHARD ROAD Orchard Road is a 2.2km one-way street central region of Singapore and stretches from Tanglin Road / Grange Road to Dhoby Ghaut. Historical Context in the 1830s, Orchard Road area was the scene of gambier and pepper plantations. Later, nutmeg plantations and fruit orchards dominated the area by 1846,The spread of houses soon reached up to Tank Road. One major sight during this period was a certain Mr. Orchard tending his garden, which helped endorse the road's name. By 1846, the Chinese had a large graveyard around what is now the Meritus Mandarin Hotel and Ngee Ann City In the 1860s, Orchard Road had a great number of private houses and bungalows on hills looking down through the valley where the road ran. Early in the 1890s, His Majesty Somdetch Phra Paramindr Maha Chulalongkorn, the supreme King of Siam, ABOUT ORCHARD ROAD Orchard Road is a 2.2km one-way street central region of Singapore and stretches from Tanglin Road / Grange Road to Dhoby Ghaut. Historical Context in the 1830s, Orchard Road area was the scene of gambier and pepper plantations. Later, nutmeg plantations and fruit orchards dominated the area by 1846,The spread of houses soon reached up to Tank Road. One major sight during this period was a certain Mr. helped endorse the road's name. By 1846, the Chinese had a large graveyard around what is In the 1860s, Orchard Road had a great number of private houses and bungalows on hills looking down through the valley where the road ran. Early in the 1890s, His Majesty Somdetch Phra Paramindr Maha Chulalongkorn, the supreme King of Siam, acquired "Hurricane House" in the vicinity of Orchard Road ABOUT ORCHARD ROAD Orchard Road is a 2.2km one-way street central region of Singapore and stretches from Tanglin Road / Grange Road to Dhoby Ghaut. Historical Context in the 1830s, Orchard Road area was the scene of gambier and pepper plantations. Later, nutmeg plantations and fruit orchards dominated the area by 1846,The spread of houses soon reached up to Tank Road. By 1846, the Chinese had a large graveyard around what is now the Meritus Mandarin Hotel and Ngee Ann City In the 1860s, Orchard Road had a great number of private houses and bungalows on hills looking down through the valley where the road ran. In the 1860s, Orchard Road had a great number of private houses and bungalows on hills looking down through the valley where the road ran. Early in the 1890s, His Majesty Somdetch Phra Paramindr Maha Chulalongkorn, the supreme King of Siam, acquired "Hurricane House" in the vicinity of Orchard Road In 1900, much of Orchard Road was still a tree flanked dirt road. In 1900, much of Orchard Road was still a tree flanked dirt road. On 30 March 1905, the Singapore Cold Storage opened their store to distribute food supplies. From the 1930s, Orchard Road became the new social magnet for the colonial city. The popular Orchard Market where Cuppage Plaza now sits, between Cuppage Road and Koek Road, provided fresh produce for residents until the mid-1960s. In 1958, C.K. Tang Department store opened, and was a prominent landmark with its Chinese styled roof. In 1958, C.K. Tang Department store opened, and was a prominent landmark with its Chinese styled roof. From the 1970s through to the 1980s, commercial and hotel development intensified resulting in the Mandarin Hotel (1973) with the "Top of the M" revolving restaurant that gives rare views of the road from the 39th floor and the pagoda-styled Singapore Marriott Hotel (formerly the Dynasty Hotel 1982) with links to C K Tang. Busy Orchard Road became a one-way street from 1974 with the introduction of the Orchard Road-Orchard Boulevard pair scheme. FROM BRANDED STREET TO BRANDED EXPERIENCE Orchard Road recently underwent a $40 million revamp. The Mall Enhancement works have created a more pleasant and congenial pedestrian experience for traversing from one shopping mall to another. By end of 2009, The New Orchard Road will have more than 40 shopping malls and over 8 million square feet of retail space. Urban Design Plan- Orchard Road Issues Singapore URA stressed the importance of taking into account the changing global trend in living and working patterns, variations in identify of urban neighbourhood and the strong sense of ‘islandness’ in the concept plan 2001 Objective/ Vision enhance dynamism in building envelope design enhance pedestrian engagement with retail spaces Singapore’s Orchard Road has come to stand alongside Tokyo’s Omotesando, Paris’ Champs Elysees and New York’s Fifth Avenue as a shopping district of world renown. But the architectonics and spatial history of Orchard Road is distinctive and demands a unique discussion in the history of retail space The roles of architecture and urbanism serve as transformative readings of this history. The architecture and planning of Orchard Road as retail hub must accommodate change; it must form a dynamic foundation for the confluence of individual, social and economic transformation. Singapore Tourism Board (STB) and Urban Redevelopment Authority (URA) programmes have been ‘initiated to directly address and engage such dynamism. To enhance dynamism in To enhance pedestrian building envelope design engagement with retail spaces Built form/ Open spaces Movement pattern activites To enhance dynamism in building envelope design To enhance Built form dynamism An Attractive and Vibrant Streetscape in building envelope Form and Massing design By encouraging innovative design, varied building forms, public spaces and various active uses along the Orchard Road pedestrian mall. The overall building form and massing of individual buildings is to consider how the building will be viewed as well as impact views from major approaches, key open spaces, and the pedestrian mall. The design of the building form and massing, together with the architectural treatment, is considering the scale, form and architectural expression of the surrounding buildings To enhance dynamism in building envelope design Building Height In general, the overall building height is higher around Orchard MRT station, marking the gateway to Orchard Road. The building heights step down towards the Somerset and Tanglin Road areas Through detailed 3D modelling work, we were able to define the structure’s geometry, enabling the use of the single-shell construction technique. The façade provides support to the overall structure, and without the need for internal support structures, the architectural intent was achieved. To offer a colourful, dynamic and multi-dimensional pedestrian experience Arup developed the technical design requirements for a high-resolution LED and low resolution lighting display for the façade. To enhance dynamism in building envelope design Roofscape The roof areas of both the high-rise and low-rise parts of developments are to be considered as the “fifth” elevations an designed to complement the overall form, massing and architectural treatment of each development and articulated to contribute to the skyline profile. The roofs are designed to be usable outdoor spaces. To enhance dynamism in building envelope design Night Lighting All developments are strongly encouraged to include night lighting that expresses the architectural design and building form to contribute to the vibrancy and variety of the streetscape.