MARCH 5, 1956 35c PER COPY

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Complete Inde

Page 10.

Ike Talk Touches Off Radio -Tv Time Joust

a ; 1

Tv Network Buys & Buyers Page 34

AFM Unit to Probe Hollywood Revolt

Page 44 For generations cotton -pickers separated dise anytime . 60 seconds is all it the seeds from cotton by hand. takes with the time -saving device -Spot While studying this tedious and time - Radio. consuming chore -and in a flash of in- Spot Radio costs less to reach more of :olo. Supreme Court spiration of perhaps 60 seconds or less - your potential customers . . . whoever Eli Whitney thought of a time -saving they are . . . wherever they might be )verrides Canon 35 device to accelerate this work. The ... at the precise time and place of your Page 48 result was the cotton Gin. choice. Today, to accelerate sales for your prod- 60 seconds -or less is all it takes to sell uct -Dress shirts in the Winter, Sport more with the right, bright buy -Spot shirts in the Summer-to sell merchan- Radio. BC's Tv Aim bÿ''58: WSB Atlanta NBC JMinneapolisi KMA Shenandoah ABC KSTP NBC -o Catch Its Rivals Dallas NBC st. Paul (( (Iowa) WFAA* Page 66 Ft. Worth ABC WABC New York ABC KTBS Shreveport NBC WIKK Erie NBC WTAP. Norfolk CBS KVOO Tulsa NBC KPRC* Houston NBC WIP Philadelphia MBS ABC Pacific Radio NBC ABC Regional Network WJIM Lansing WRNL Richmond ABC KCRA Sacramento NBC *Also represented as key KARK Little Rock NBC WOAI* San Antonio NBC KABC Los Angeles ABC KFMB San Diego CBS stations of the WISN Milwaukee ABC KGO San Francisco ABC TEXAS QUALITY NETWORK

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A Service o/ HAVENS & MARTIN, INC. WMBG AM REPRESENTED NATIONALLY BY THE BOLLING CO. WTVR REPRESENTED NATIONALLY'. BY BLAIR TV, INC. PROPERTY -U S. AIR -P RC Published every Monday, with Yearbook Numbers (53rd and 54th issues) pu lishein January and July by BROADCASTING PUBLICATIONS, INC., 1735 DeSales St.. N.W.. Washineton 6. D. C. Entered as second class matter March 14. 1933. at Post Office at Washington. D. C.. under act of March 3. 1879. familiar to

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4 March 5, 1956 Page BROADCASTING TELECASTING closed circuit,

STITCH IN TIME To resist efforts to "candidacy ". Already on sustaining time ducers and distributors and station reps, preclude spot sales representation by net- "bank" is Democratic request for half - already visited for orientation during last works of their affiliated stations, all non- hour to offset Vice President Richard M. few months. Next trip, may be: West Coast, CBS owned affiliates now represented by Nixon's Lincoln Day talk wherein he al- and- viewing groups, like PTAs, Ameri- its radio and television spot sales organi- luded to "Republican" Chief Justice War- can Assn. of University Women, League zations, have retained counsel and plan ren as having handed down desegregation of Women Voters, National Audience to present their case to FCC's Network opinion. Second request for equal time Board, National Assn. for Better Radio Study Group. Stations contend they have exploded last Wednesday after Ike's use & Tv. legal right to select their own sales rep- of all networks to formally explain his BT resentatives and have retained Covington decision to run (story page 31). BBC REPORT What Britain's non -com- & Burling, Washington law firm. Co- BT mercial BBC thinks about Britain's com- ordinator is John S. Hayes, president of TIME snarl as two major parties seek mercial ITA will be heard firsthand by Washington Post radio and tv stations choice network facilities for campaign is New York Radio -Television Executives So- (WTOP-AM -FM -TV Washington; WMBR- getting serious. NBC expected to submit ciety March 21 from BBC's head man, Sir AM-TV Jacksonville). Others under- schedule of radio -tv availabilities, while Ian Jacob, director -general. But they're stood to be WBT- WBTV(TV) Charlotte; CBS wants to draw up own timetable. likely to hear more because BBCers be- WBTW(TV) Florence; WCAU -AM -TV ABC -TV, planning major reshuffling as came indignant over what they regarded Philadelphia; KSL-AM -TV Salt Lake City; part of tv expansion program, wants sev- as untoward comments on BBC's opera- KOIN -AM -TV Portland, Ore.; KGUL eral weeks before making decisions since tions from lips of FCC Chairman George (TV) Galveston; WRVA Richmond and it would suffer heavily if new features C. McConnaughey last Sept. 14 after WCCO Minneapolis. It's presumed group were bumped in early stages. Democrats chairman has returned from his Euro- also has considered long -range plan in planning extensive plane -train whistle - pean trip, when he commented ITA opera- event representation divestiture comes. stopping by Presidential candidate in view tions should put BBC on its toes and that BT of President Eisenhower's spurning of BBC hasn't given people programs they ANTITRUST Division of Dept. of Justice familiar campaign custom, plus liberal wanted. is watching developments in color tv "like use of radio -tv time. BT a hawk," according to one operator in BT ARE movie interests seeking to scuttle forefront of color set manufacturing ex- GOODNIGHT, MRS. CALABASH? Emmy awards? Sources close to Jerry ploration. Every facet of color develop- Texas Co. and NBC -TV are understood Lewis say he was forced by Hollywood ment, this source avers, is being scrutinized to be considering dropping Jimmy Durante motion picture pressure to renege after as to plans for licensing, manufacturing show, (Sat., 9:30 -10 p.m.) next fall be- having agreed to serve as m.c. of NBC -TV and marketing. (see story on other Jus- cause of rating difficulties. Advertiser broadcast (sponsored by Oldsmobile) of tice Dept. investigations, page 76.) would keep time period, however. Kud- awards ceremony March 17. Though Mr. BT ner Agency, New York, is agency. Lewis denies his change of mind was forced NO SUPPORT Though they aren't yet Boer upon him, it is known that months ago he talking about it, all three tv networks prob- HAVING tossed first bomb in his Look accepted, without reservation, invitation ably will oppose new amendment to politi- article proposing "let's try it" approach to to preside. Dispute over validity of Emmy cal broadcasting law submitted last week subscription tv, FCC Comr. Robert E. nominations, opened last week when Jack by Sen. Lyndon Johnson (D- Tex.), major- Lee is pondering idea that toll plan might Webb protested category of Dragnet classi- ity leader (story page 84). All look upon be used for telethons and other big name fication, may not be at end; but members it as device for politicans to obtain more drives to raise funds painlessly for polit- of Academy of Television Arts & Sciences free time. ical campaign expenditures or for elee- are closing ranks. Ed Sullivan (who today mosynary purposes. Income from such becomes chairman of next year's awards BT committee), WHAT'S MORE, ABC probably will op- projects, with talent contributed, he feels, Milton Berle, Gale Storm, Ralph Edwards pose any amendment to existing law. In might be geared toward equitable distribu- and others have called for confidence private letter commenting on earlier tion to political candidates. He admits in academy and its method of selecting amendment originally proposed by CBS, he hasn't "thought it through" but feels nominations. ABC said it liked things as they are. it has potential in light of current Con- BST "Privilege" of putting candidates on tv gressional consideration of campaign con- SRO Will networks have their time at news and discussion programs "should tributions. bat before Senate Commerce Committee not be left to the broadcaster' to dispense BT week of March 12? Committee doesn't unregulated by law," ABC letter said. SECRET BALLOT NARTB's refusal know, is having trouble lining up hearing CBS -sponsored bill would give broadcast- to divulge vote in referendum approving room amid spate of other hearing sessions ers right to put candidates on news and by -laws change that removes at -large di- on Hill. No hearings planned this week discussion programs without having to rectors from Radio Board next year will in Senate group's uhf -vhf inquiry but if provide equal time for other candidates. provide more fuel for criticism by dis- space available "two or three" days will Johnson bill would eliminate equal time sident members. It's known that opposi- be set week of March 12. Committee has provisions in all programs only for presi- tion surprised supporters of by -laws list of less than half -dozen uhf and vhf dential and vice presidential candidates change, with narrow 4 -to -3 vote in con- operators it would like to hear before of parties which polled certain number trast to former 100-to-1 endorsements of turning to networks. Senate group some- of votes in previous elections or could by -laws amendments. No explanation was what cool to networks' expressed desire produce petitions signed by I% of total given for withholding vote contrary to to testify on allocations first, network phase vote in preceding presidential election. precedent. later. BT BT BT TIME BANK Now that President Eisen- FCC Network Study staff has been mull- NBC-TV is considering placing another 90- minute hower is GOP's avowed candidate for ing additional explorations of segments of color spectacular into Friday 8:30 second term, Democrats are keeping close broadcasting-other than network, adver- -10 p.m. period once every four weeks, tab on time used for or in behalf of his tising and talent agencies, program pro- starting next fall.

BROADCASTING TELECASTING March 5, 1956 'Pep S KTHS (LITTLE ROCK) goes "GiteatGune for Gunn Distributing Co!

This letter indicates the kind of response advertisers can get when they use KTHS Little Rock, for most of Arkansas! To save your eye -sight, we quote!

"Our sales during October- Novem-

ber . . . average 70% more than last year. ". we received a gold cup ... the Nation's Best Coleman Distributor for 1955!... in '54, we used KTHS as well as all types of advertising media ... this year we used only KTHS and can truly say that radio has played the dominant role ... most successful promotion ever scheduled by Gunn ... We will be happy to certify to the

Mr. W. C. Coleman, founder wide coverage and pulling power of the Coleman Co., Wichita, Kansas, presents gold cup to Leland Gunn - nation's best of KTHS. Our dealers all over the 1955 distributor for famous Coleman Blend-Air Heating. state are convinced ...

KTHS is the biggest, most effective, most powerful radio station in Arkansas. IT GETS RESULTS. Ask your Branham man for availabilities!

KTHs 50,000 WATTS CBS RADIO Represented by The Branham Co. BROADCASTING FROM Under Same Management as KWKH, Shreveport Henry Clay, Executive Vice President

LITTLE ROCK, ARKANSAS B. G. Robertson, General Manager

Page 6 March 5, 1956 BROADCASTING TELECASTING at deadline

Jerrold, GE Testimony BUSINESS BRIEFLY Highlights Senate Hearing RADIO DID IT NASH DRIVE American Motors (Nash cars), through Geyer Inc., N. Y., planning spot radio SENATE Commerce Committee Friday at uhf - THIRTEEN -WEEK saturation radio spot announcement campaign vhf hearing (earlier story, page 76) heard pro- campaign that started in mid -December effective March 26 for two weeks posal by Milton J. Shapp of Jerrold Electronics 1955 [AT DEADLINE, Dec. 19, 1955] for in more than 100 radio markets. Corp. for co-op tv systems combining tv "trans- Heineken's Holland beer on four Miami, GLAMORENE HIKES Glamorene Inc. (rug lators" and community tv methods, while Paul Fla., stations accounted for "100% sales cleaner), N. Y., increasing its April broadcast L. Chamberlain of GE showed members GE's increase of our product over December media budget by $250,000 for special 30-day new pea-sized Micro- Miniature tube, which he 1954," Leo Van Munchen, president, Van tv spot campaign in 60 major national markets. said makes improvement in uhf sets as effective Munchen & Co. (importers), N. Y., told Agency: Product Services Inc., N. Y. as quadrupling ERP of transmitter. BT Friday. Radio was only medium Mr. Shapp, president of Jerrold, said co-op tv used in campaign. Agency is Peck Adv. FIRST FOR BRECK John H. Breck Inc. system could extend tv to "every town of over N. Y. (hair preparations), Springfield, Mass., in first 1,000 population in the U. S." by end of 1956, use of network tv, signed Friday with ABC-TV or some 600 communities with less than 10% tv for three weekly participations on Afternoon saturation. He said Jerrold will apply to FCC now. He said GE's new tube makes uhf noise Film Festival (Mon.-Fri., 3 -5 p.m. ELI') and today (Mon.) to install system in Ellensburg, factor 3 db better than when GE made report one participation weekly on Famous Film Festi- Wash., already with community system. two years ago. Noise factor has been funda- val (Sun., 7:30 -9 p.m. EST) for 13 weeks be- Called "Pea- shooter" plan because of use of mental deterrent to uhf set performance, he said. ginning in April. Agency for Breck -which "highly directional" antennas, Shapp plan Roger Putnam, WWLP (TV) Springfield, will use shows to introduce new product, Breck's would pick up signal from vhf network station Mass. (ch. 22) asked for deintermixture in Con- Hair Set Mist -is H. B. Humphrey, Alley & outside fringe area community, amplify and necticut Valley; Randolph C. Reed, KBMT Richards, N. Y. convert by "translator" to one of 14 channels (TV) Beaumont, Tex. (ch. 31) asked grant of ANOTHER ROUND Lever Bros. (Imperial in of uhf band and beam in "pea- shooter" ch. 4 there be withheld or KBMT be granted ,'p margarine), N. Y., placing another flight fashicn to receiving horn antenna in center of ch. 12; Martin F. Malarkey Jr., president, Na- of spot announcements starting April 2 for town, reconvert to vhf and distribute to houses tional Community Tv Assn., said NCTA will 52 weeks in 28 radio and 18 television markets. on coaxial cable. ask FCC for microwave relay bands to serve Foote, Cone & Belding, N. Y., is agency. He said monthly cost in community of 1,000 community tv on non -common carrier basis homes would range from $2.60 to $0.80 (de- and said NCTA opposes federal or state public SALT SCHEDULE For first time in several pending on saturation). Jerrold also proposes utility type regulation of his industry. years, Diamond salt will utilize radio spot to bring multi-channel service to towns not in Statements were entered in record by: Thomas announcement campaign, starting April 2 for rough terrain by series of "pea- shooter" trans- E. Howard, engineering head of Jefferson Stan- 26 weeks spread over 52 -week period (three lators serving as milliwave links. dard Broadcasting Co. (vhfs WBTV [TV] Char- weeks on air, two weeks off, four on again, sum- Mr. Chamberlain, general manager of broad- lotte, N. C., WBTW [TV] Florence, S. C.), mer hiatus and several other flights after that). cast equipment in Technical Products Dept. of standing behind Sixth Report and criticizing Approximately 30 markets will be used. Ogilvy, GE's Electronics Div., called for "thorough, uhf operators for not using "maximum facilities Benson & Mather, N. Y., is agency. objective study" to determine if uhf service is available to them "; Kate Mueller, American adequate, saying uhf shouldn't be given up on Assn. of University Women, on education tv; BORDEN BROADENS Borden Co., N. Y., mistaken impression service is not adequate, J. E. O'Neill, KJEO (TV) Fresno, Calif. (ch. expanding radio-tv spot announcement cam- or lost through default by failure to help uhf 47). paign on behalf of new "rich- roast" instant coffee, introduced last September, in undeter- aid B. Armstrong Jr., McCann - Erickson vice ANA Sets 3 -Day Agenda president and research director; Leroy F. New - mined number of eastern markets, starting this myer, Toledo Blade & Times, and Elmer Ward month. New brand is slated to replace regular Jr., Palm Beach Co. executive vice president, For Hot Springs Meeting on morning; Borden's instant, which has been on market for & Fibre CoWillimCo.; Kell, Sinclair several years. Agency: Doherty, Clifford, Steers TELEVISION and other media, advertising Co.; Dr. George Perkins, Reynolds Metals management, agency relations, merchandising, Co., and cartoonist Al Capp on Friday morning. & Shenfield, N. Y. Demonstration of "brainstorming" technique for sales promotion, research and communications developing ideas will be conducted by Willard BELLS AND BRAS Grace Kelly- Prince will be on agenda for Assn. of National Ad- Pleuthner, BBDO vice president, at closed session nuptial coverage scheduled Thursday afternoon. Rainier III Monaco vertisers' 47th spring meeting, to be held March ANA spring dinner will be held Thursday eve- on ABC Radio April 17 -19 (11 -11:15 a.m. EST) 14 -16 at The Homestead, Hot Springs, Va., ning. Wednesday evening will be "Monte Carlo will be sponsored by Peter Pan Foundations Niter' Friday's feature luncheon will present with close to 300 top U. S. advertisers on hand, Roscoe Drummond, chief of New York Herald Inc. (bras and girdles), N. Y., through Ben officials are announcing today (Mon.). Arthur Tribune Washington bureau, in speech on "This Sackheim Inc., N. Y. Dimond, advertising manager, H. J. Heinz Co., Election Year." OPTION Bristol -Myers and Singer is program chairman. PICK UP advertisers who held first op- T. R. Shearer, A. C. Nielsen Co. vice presi- Minor Party Puts in Bid Sewing Machine, Playhouse 90 (to start Oct. 1, 9:30- dent, will discuss coverage and costs trends tion on For Answer to Eisenhower Thurs., CBS -TV) both signed con- and various strategies in television buying as 11 p.m., EQUAL TIME dilemma of broadcasters in elec- last week for sponsorships of portions of features Thursday morning. Another tracts late one tion year was focused Friday by request Two half -hours are still available highlight will be closed session Wednesday after- of of new show. Millerton Farrell Dobbs, presidential nominee clients but network expects to sell noon on agency relations, featuring panel dis- to other of Nationalist Committee of Socialist Workers shortly. Young & Rubicam, N. Y., is cussion with audience participation on changes those for time radio and tv networks equal both. may result from Justice Dept.'s action Party on agency for that available for President Eisenhow- against American Assn. of Advertising Agencies to that made RUMOR, REBUTTAL Reports continue to address. Request was denied. and several non-broadcast media groups. Gerald er's Wednesday pop up to effect that Jackie Gleason will tele- substantially same reasons Light, advertising and sales promotion director Networks cited cast live next year on Saturday night CBS -TV for turning down Democratic Chairman of CBS -Columbia, will present "A Case for Ad- given show, but network authorities knock them down Butler's and Sen. Estes Kefauver's requests vertising That Whispers -But Still Shouts Its Paul by pointing out that Mr. Gleason and his spon- and re- Head Off" at Friday morning session. (see story page 31). ABC, CBS MBS sor, Buick Inc., have firm two -year contract ported Friday they had not as yet replied to Other speakers will include ANA Board Chair- calling for filmed shows. man Edwin W. Ebel, General Foods vice presi- Mr. Butler's second wire, but NBC notified him dent; Fairfax M. Cone, president, Foote, Cone it could not accede to his request. Robert W. HERB'S HOUR New hour -long Herb Shriner & Belding; Henry Schachte, vice president, Lever in either 9- Bros.; Russell H. Colley, consultant to ANA Sarnoff, NBC president, said network would Show will be placed by CBS-TV Advertising Management Committee, and Richard continue policy of "fair and balanced" presenta- 10 p.m. or 10 -11 p.m. Saturday period, starting K. Van Nostrand, Bristol -Myers assistant ad- vertising director, on Wednesday morning; Don- tion of political views. in fall. BROADCASTING TELECASTING March 5, 1956 Page i and

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Page 8 March 5, 1956 BROADCASTING TELECASTING PEOPLE

ROBERT J. WALLACE and PHILIP R. WAR- NER, account supervisors, Benton & Bowles, N. Y., elected vice presidents. Mr. Wallace at deadline has been with agency for year and before that was account executive for Biow Co. Mr. War- ner, with agency since 1950, formerly was vice president at Needham & Grohmann. SOL HUROK, NBC consultant and concert ADOPTS TALL TOWER PACT stage star manager, currently in Europe search- COMMITTEE ing for additional attractions to be shown on TALL TOWER tv applicants are going to have and representatives of broadcasting, aviation, future network shows. Mr. Hurok also will another hurdle to leap, following unanimous and government agencies. Broadcasters were visit Moscow to discuss possibilities of wide acceptance Friday of revised agreement drawn represented by John R. Evans, FCC; Robert cultural exchange between U. S. and U. S. S. R. by Joint Industry- Government Tall Structures E. L. Kennedy, Assn. of Federal Communica- Committee last fall [BST, Oct. 3, 1955]. tions Consulting Engineers, and A. Prose Walk- JACK W. MINOR, sales manager for Dodge Agreement, which spells out policy regard- er, NARTB. Div. of Chrysler Corp., elevated to general ing tall towers, contains recommendations that Agreement was described by broadcast rep- sales manager for Dodge passenger automobiles FCC from now on put burden of proof on resentatives as best possible compromise to and trucks. His successor as sales manager was applicants as to why they cannot locate an- soften Air Force opposition to tall tv towers. not revealed. tenna more than 500 ft. high in area already At one point last year, Air Force members of JOHN B. SOELL, formerly with H -R Television used for that purpose or on existing tower. airspace panel officially asked government poli- Inc., N. Y., station representative, to WISN -TV Antenna farm idea will be subject of FCC rule - cy be established prohibiting construction of Milwaukee as director of tv. making in near future, it was understood. any tv tower more than 1,000 ft. above ground. Also accepted is idea that Commission should This kicked off establishment of JIGTSC and EMMETT C. MCGAUGHEY, executive vice have authority over receiving antennas. This Friday's action resulted from more than a year's president in charge of Los Angeles office and will require Congressional legislation, it is un- consultations. It is also believed that Friday's west coast operations, Erwin, Wasey & Co., derstood. action will lessen military advocacy of legis- elected to board of directors, it will be an- Policy paper, which received tentative ap- lation to put a ceiling on tv tower heights. nounced today (Mon.) by Howard D. Williams, proval last fall, was accepted with slight re- Pending in Congress are two bills (HJ Res agency president. Mr. McGaughey also ap- visions by all elements of JIGTSC. These in- 138 -139), introduced by Reps. Oren Harris (D- pointed executive vice president of parent com- cluded: FCC Comr. Robert E. Lee and CAA Ark.) and Carl Hinshaw (R-Calif.), proposing pany and will continue to headquarter in Los Administrator Charles Lowen, as co-chairmen, enactment of these limitations. Angeles. WILLIAM M. AMUNDSON, account execu- House Committee Reports Out Philip Morris Will Keep tive and supervisor, appointed manager of St. FCC Budget Broadcast Budget in Spot Paul office, and ALEX G. PAPPAS, account $7.8 Million executive, head of Dallas office for Ruthrauff HOUSE Appropriations Committee Friday re- PHILIP MORRIS Inc. (Philip Morris, Marl- & Ryan Inc. JAMES A. WALKER, also ac- ported out Independent Offices Appropriation boro and Parliament cigarettes, other tobacco count executive, appointed vice president. Mr. Bill for fiscal 1957 providing $7.8 million for products) plans this year to continue to enlarge Pappas succeeds JOHN C. SIMMONS, who FCC for fiscal 1957- $50,000 less than Budget upon "flexible" advertising policy of concen- resigned to become national advertising man- Bureau estimate for 1957 (see story page 78). trating on tv and radio spots, newspapers and ager of Dr. Pepper Co. (see story page 41). Increase of $930,000 over $6,870,000 appro- magazines, according to annual report. Corn - priated for 1956 is for hiring 70 additional em- pany year ago switched radio -tv use from net- ployes to reduce radio-tv and special services work to spot. backlogs, according to report of subcommittee PM's consolidated net sales for 1955 totaled Fresno Ch. 12 Stay Denied $283,218,646, about $500,000 headed by Rep. Albert Thomas (D- Tex.). more than 1954. REQUEST for stay against FCC grant of Net income was approximately $11.5 million, Committee- approved budget estimate of up Fresno, Calif., ch. 12 to KFRE that city denied -tv about $150,000; earnings per common share, $141,000 to continue FCC's study of radio Friday by U. S. Court of Appeals. Stay had $3.63, increase of 10 network broadcasting, expected to be complete cents. been asked by ch. 47 KJEO (TV) Fresno and by June 30, 1957. Amount compares to initial was argued Thursday before Circuit Judges $80,000 for study in fiscal 1956. Bond Issues Initial Decisions Henry W. Edgerton, George Thomas Washing- of $50,000 reduction from At least part In Elmira, Redding Tv Cases ton and Charles Fahy. Two weeks ago request budget estimate is to eliminate funds for ad- for stay by KARM Fresno also was denied by ministrative work in regional offices, applying INITIAL DECISIONS recommending tv grants same court [BT, Feb. 27]. Arguing against savings "to assist in other work." On backlogs, in Elmira, N. Y., and Redding, Calif., issued stay was FCC Assistant General Counsel Rich- committee said it is anxious to reduce them and Friday by FCC Hearing Examiner J. D. Bond. ard A. Solomon and KFRE attorney Harold D. it doesn't have FCC become current and that Mr. Bond recommended Central New York Cohen. KJEO attorney was Joseph Brenner. want applicants to wait long periods through no Broadcasting Corp. (ch. 3 WSYR-TV Syracuse, fault of their own. N. Y.) for Elmira ch. 18, which will be used Balabans Ask Birmingham V initially as satellite of WSYR-TV. Central New Hollywood AFM Rebels York became lone applicant following with- APPLICATION filed with FCC Friday by Win Control of Club drawal of Triangle Publications Inc. [BT, Nov. Birmingham Tv Corp. (Harry and Elmer Bala- 28, 1955]. In Redding, Mr. Bond recommended ban) seeking ch. 42 at Birmingham, Ala. Sta- ANTI -PETRILLO faction in Hollywood AFM Shasta Telecasters (local businessmen) for ch. tion plans effective radiated power of 16.52 Local 47 smashed loyalists in all day election 7. Here, too, prospective grantee was unop- kw visual, antenna 789.25 ft. above average Thursday to decide control of $1.5 million club posed. Other applicant, Sacramento Broadcast- terrain. H. & E. Balaban Corp. (theatre in- house there, it was disclosed early Friday. ers Inc. (KXOA), withdrew [BT, Feb. 13]. terests) owns 50% of ch. 39 WTVO (TV) Through write -ins on ballot containing only pro- Rockford and 34% of ch. 20 WICS (TV) Petrillo names, rebel group headed by Cecil Wash. Tv Boosters Sought Springfield, both Ill. Construction cost of Read (early story page 44) won two to one in Birmingham station estimated at $134,000; first record vote for officers of Musicians Club, JUMPING GUN on tv translator service, two year operation costs listed at $300,000; expect- property owner. applications were filed with FCC Friday seek - ed first year revenue, $350,000. Both Mr. Read and Local 47 President John ing booster operations at Manson, Wash. Man- to Groen have telegrams from AFM President son Community Tv Co. asks for two 15w sta= WEDR Sold for $110,000 James Petrillo affirming Mr. to Groen is still tions, chs. 70 and 76, to rebroadcast to Man- head of local despite "suspension" voted earlier son area residents signals of Spokane's ch. 2 SALE of daytimer WEDR Birmingham, Ala. in week by local membership. Mr. Read de- KREM -TV and ch. 6 KHQ -TV. Submitted (on 1220 kc) by Magic City Broadcasting Co. clared he is still "acting president" as voted with applications were documents from KREM- to Edwin Estes for $110,000 announced Friday. by membership, plans to go ahead with March TV and KHQ -TV granting permission to re- Mr. Estes owns WMOZ Mobile, Ala. Sellers 12 general meeting to formally oust pro- transmit their signals. KHQ-TV agreement in- are J. L. Doss and John A. Thompson. Trans- Petrillo officers despite failure Thursday to get cluded cancellation clause, stipulated that full, action handled by Blackburn- Hamilton Co., sta- board quorum when loyalists walked out. unaltered schedule must be carried. tion brokers. BROADCASTING TELECASTING March 5, 1956 Page 9 Broadcasting Publications Inc. Sol Taishoff President Maury Long H. H. Tash B. T. Taishoff the week in brief Vite President Secretary Treasurer

BROAD G POLITICAL HEADACHES AHEAD BIG THREE BY '58 TELECASTING Candidate Eisenhower, if nominated, ABC President Robert Kintner says in will campaign by radio -tv; Democrats two more years his tv network will demand time to answer announcement; have caught up with NBC and CBS. 66 THE NEWSWEEKLY OF RADIO AND TELEVISION Published Every Monday by Broadcasting political pressure plus equal time rule Publications Inc. foreshadow grim times for broadcast- BST Interview with President Kint- Executive and Publication Headquarters ers from now 'til November elec- ner 68 Broadcasting Telecasting Bldg. 1735 DeSales St., N. W., Washington 6, D. C. tion 31 Telephone: MEtropolitan 8 -1022 UHF EDITOR & PUBLISHER STATIONS WANT HELP NOW Sol Taishoff TV, THE POLITICAL FORCE MANAGING EDITOR Unless aid is forthcoming promptly, Edwin H. James CBS' Sig Mickelson details tv's im- nation may lose uhf service, broad- SENIOR EDITORS Rufus Crater (New York), J. Frank Beatty, portance in contemporary campaigns casters tell Senate Commerce Com- Bruce Robertson and tells how it may change their mittee 76 NEWS EDITOR patterns 32 Fred Fitzgerald SPECIAL PROJECTS EDITOR David Glickman AN ANSWER IN 1957? ASSOCIATE EDITORS TV NETWORK BUYING IN 1955 Earl B. Abrams, FCC Chairman McConnaughey tells Lawrence Christopher (Hollywood) PIB tabulations for the whole year ASSISTANT NEWS EDITOR: Don West appropriations group that's the target ASSISTANT EDITOR: Harold Hopkins show an $86.7 million increase over date for STAFF WRITERS: Ray Ahearn, Jacqueline Eagle, 1954. Procter & Gamble led the completion of network inves- Eli Fritz, Dawson Nail, Munsey Slack tigation 78 EDITORIAL ASSISTANTS: field 34 Hilma Blair, Anita Stopak, Beverly Horney, Lamar Underwood SECRETARY TO THE PUBLISHER: Gladys L. Hall NBC -WBC SWAP QUESTIONED $21 MILLION FILM PACKAGE BUSINESS VICE PRESIDENT & GENERAL MANAGER Warner Bros. sells features, cartoons House Judiciary Subcommittee wants Maury Long and shorts to PRM Inc. in largest to know why FCC approved exchange SALES MANAGER Winfield R. Levi (New York) single sale of motion picture library of NBC's Cleveland stations for those SOUTHERN SALES MANAGER: Ed Sellers to television 42 of Westinghouse in Philadelphia when PRODUCTION MANAGER: George L. Dant TRAFFIC MANAGER: Harry Stevens, Norma Wooton Dept. of Justice was investigating deal CLASSIFIED ADVERTISING: Wilson D. McCarthy, M. Gwen Moore, Jessie Young INQUEST ON AFM REVOLT for possible antitrust violation.... 82 AUDITOR -OFFICE MANAGER: Irving C. Miller ASSISTANT AUDITOR: Eunice Weston International starts investigation of SECRETARY TO THE GENERAL MANAGER: Eleanor Hollywood local's rebellion over musi- 'EQUAL TIME' AMENDMENT Schadi ART- LAYOUT: Duane McKenna cians' trust fund. Anti -Petrillo faction Plan introduced by Sen. Lyndon B. CIRCULATION 1, READERS' SERVICE on coast shouts its way into control, MANAGER Johnson would seeks impeachment of President John free stations of need John P. Cosgrove to give equal time SUBSCRIPTION MANAGER: Frank N. Gentile to Groen 44 to presidential and Sharleen Capella, William Phillips, Barbara vice presidential candidates, but not to Seabrooke, Joseph Rizzo others 84 BUREAUS UNION WILLING TO HELP NEW YORK 444 Madison Ave., Zone 22, Plaza 5 -8355 AFTRA offers to discuss plight of net- Editorial TV AFFILIATION LIMIT SOUGHT SENIOR EDITOR: Rufus Crater work radio with management prior to AGENCY EDITOR: Florence Small negotiations for new contracts in FCC Comr. John C. Doerfer asks ASST NEW YORK EDITOR: David W. Berlyn NEW YORK ASSIGNMENTS EDITOR: Rocco Famighetti fall 46 Commission to rule that no tv station Frank P. Model, Selma Gersten, Beverly Berl may affiliate with more than one net- BUSINESS SALES MANAGER: Winfield R. Levi RADIO -TV WINS IN COURT work 86 SALES SERVICE MANAGER: Eleanor R. Manning EASTERN SALES MANAGER: Kenneth Cowan, Colorado Supreme Court rules that Donna Trolinger THE CHICAGO microphone- camera coverage of trials MONTHLY TELESTATUS 360 N. Michigan Ave., Zone 1, CEntral 6-4115 should not be barred because of ABA MIDWEST NEWS EDITOR: John Osbon BT's report on tv stations, their affil- MIDWEST SALES MANAGER: Warren W. Middleton Canon 35 48 iations, rates, reps and facts, Barbara Kolar other HOLLYWOOD Text of Justice Mooris decision 50 plus the network showsheets 91 6253 Hollywood Blvd., Zone 28, H011ywood 3 -8181 ASSOCIATE EDITOR: Lawrence Christopher WESTERN SALES MANAGER: Wallace H. Engelhardt Toronto: 32 Colin Ave., HUdson 9 -2694. James Montagnes

SUBSCRIPTION INFORMATION Annual subscription for 52 weekly issues: $7.00. Annual departments subscription including BROADCASTING Yearbook (53d issue): $9.00, or TELECASTING Yearbook (54th issue): $9.00. Annual subscription to BROADCASTING TELE- Advertisers & Agencies 34 Government 76 Our Respects 20 CASTING, including 54 issues: $11.00. Add $1.00 per year for Canadian and foreign postage. Regular issues: At Deadline 7 In Public Interest 26 Personnel Relations 44 351 per copy; 53d and 54th issues: $3.00 per copy.

Awards .. . 99 In Review 15 ADDRESS CHANGE: Please send requests to Circulation Professional . Services 48 Dept., BROADCASTING TELECASTING, 1735 DeSales St., Closed Circuit 5 Lead Story 31 Programs & Promotion 101 N.W., Washington 6, D. C. Give both old and new Colorcasting 42 Manufacturing 89 addresses, including postal zone numbers. Post ofRire Program will not forward issues. Editorial ... 114 Networks 66 Services .... 74 BROADCASTING Magazine was founded in 1931 by Film 42 On All Accounts 24 Stations 48 Broadcasting Publications Inc., using the title: BROAD- 16 CASTING-The News Magazine of the Fifth Estate. For the Record 103 Open Mike Trade Assns. 87 Broadcast Advertising was acquired in 1932, Broadcast Reporter in 1933 and Telecast` in 1953. Reg. U. S. Patent Office Copyright 1956 by Broadcasting Publications Inc. Page 10 March 5, 1956 BROADCASTING TELECASTING J

` _ ^- . . v. ® V i

RATINGS ARE MONKEY BUSINESS?

A rating is a many -splendored thing . . . in some circles. A sharp advertising analyst can interpret any given rating in devious ways to make it look good, bad or indifferent. By the same token, the wide variance in rating scores by different services makes it obvious that even expert research groups disagree in their audience evaluation.

Now, we're not criticizing ratings. They perform a specific and nec- essary function ... to try to tell you how much of al audience there is for your show, and the composition of that audience. However, no

rating has yet been devised to tell you the most significant factor . . . how much return you receive from your television dollar!

The only true measure of the effectiveness of a television show's impact on an audience-saleswise--is consumer acceptance. When a show and its sales 'pitch' scores well, the sponsor is happy. When the sponsor is satisfied, the ad agency is happy. When this happy situation exists the

television station has achieved a prime purpose . . . in pleasing and entertaining its viewers, and in serving as a good sales tool for its adver-

tisers . . . ratings to the contrary notwithstanding.

If its ratings you want, we have them. If it is SALES IMPACT, then inquire about the KTLA story ... a record of sales without a peer in the Southern California market!

,.;,,, KTLA CHANNEL 5 `t a4 ma , 4 5800 Sunset Boulevard piS : Hollywood 28, California /g' rzy2.402i/4 a n ry

REPRESENTED NATIONALLY BY PAUL H. RAYMER COMPANY

BROADCASTING TELECASTING March 5, 1954 Page Ii 28.6 DENVER An Award -Winning hears Groucho Man, lock,. 0SCIENCE Gleason, I Love Luoy, Dragnci Performance by 32.3 and other COLUMBUS Academy Award 30.3 SAN ANTONIO FICTION beats Perry Como, Climax, This Is beurs Godfrey's Talent Scours, Winning Star! Your Life, Arthur Godfrey and Robert Montgomery, This Is THEATR others. Your Life, U. 5. Steel Hour and others. TRUMAN BRADLEY ARB- Jan 56; TEL ERULSE -Me. 56 BALLANTINE'S IN 23 MARKETS! i 31.5 BOSTON Champion of beats Dragnet, George Gabel, 37.6 This Is Your Life, Sid Caesar and others. the people! OKLAHOMA CITY proof! 28.1 ST. LOUIS Here's beats Ed Sullivan, I Love Lucy, beats Robert Montgomery, Ar. George Gobel, What's My Line Thur Godfrey, Milton Berle, and others. This Is Your Life and others. ARB -Nov.. Dec. '55 :Jan. '56 RENEWED BY CARTER'S IN 37 MARKETS! RES INDIANAPOLIS Voted 26.3 Morx, beats Dragnet, Groucho What's MY Line 1 New Disneyland, Na. "SCIENCE FICTION THEATRE" Now! 2nd 32.5 and others. Year In PORTLAND 27,7 DENVER Syndicated Lucy, Climax, One, I love Production! Gobel, Studio beats Marx and Film Series beats George Dragnet. Groucho and others. Dragnet, Climax others. 56 RE4'E1f'EO TELS PULSE -Jan. ARB -Jon. 56 by OLYMPIA BEER in HOLLYWOOD CAST! 1 ALL STAR LOS ANGELES SAN DIEGO SEATTLE -TACOMA SAN FRANCISCO PORTLAND SPOKANE and 15 other west coast markets Also renewed in these markets: BUFFALO DETROIT BOSTON PHOENIX NEW YORK CITY SYRACUSE YUMA PHILADELPHIA CHARLOTTE

MILWAUKEE WASHINGTON, D. C. INDIANAPOLIS PORTLAND, MAINE SALT LAKE CITY GRAND RAPIDS GRAND JUNCTION, CHICAGO GREENSBORO

COLORADO ST. LOUIS ROCHESTER BALTIMORE CLEVELAND PROVIDENCE By these sponsors and stations: ARPEAKO KLAS -TV in LAS VEGAS ARIZONA PUBLIC SERVICE WTVJ in MIAMI

CENTRAL MAINE POWER CO. KBTV in DENVER WISCONSIN OIL CO. WFAA -TV in DALLAS

MESA DRUG CO. KERO -TV in BAKERSFIELD BROMO- SELTZER KIDO-TV in BOISE

GLASS WAX KID -TV in IDAHO FALLS KRDO -TV in COLORADO SPRINGS WMCT -TV in MEMPHIS BIG KTTS -TV in SPRINGFIELD, MO. KVAL -TV in EUGENE, ORE. ZIV'S NEXT KGGM -TV in ALBUQUERQUE WCCO in MINNEAPOLIS NEW! and others. RATING -GETTER!

COME

CINCINNATI, HOLLYWOOD NEW YORK, CHICAGO, PROGRAMS ZIV TELEVISION 1175 -ft. 41401kß (1800 FEET ABOVE AVERAGE TERRAIN) ings television to most of Arkansas through

CHANNEL 11 LITTLE ROCK!

KTHV, Little Rock, is now telecasting from its new 1175' antenna (1800' above average terrain) on Channel 11, with full 316,000 watts. We now obviously cover most of Arkansas. Next big milestone comes April 1 when we join Basic CBS Television Network! That's a lot of progress in eleven short weeks! Our schedule is filling up VERY fast. If you are interested in the big Arkansas market-and want a really top time period -we cannot urge you too strongly to see your Branham man NOW.

OMNIBUS I'VE GOT A SECRET BISHOP SHEEN U. S. STEEL HOUR G. E. THEATRE FOUR STAR PLAYHOUSE ALFRED HITCHCOCK PRESENTS MAMA APPOINTMENT WITH ADVENTURE OUR MISS BROOKS FAMOUS FILM FESTIVAL CRUSADER ROBIN HOOD WANTED BURNS Sr ALLEN PERSON TO PERSON GODFREY TALENT SCOUTS BEAT THE CLOCK DECEMBER BRIDE STAGE SHOW STUDIO ONE HONEYMOONERS NAVY LOG TWO FOR THE MONEY THE PHIL SILVERS SHOW IT'S ALWAYS JAN MEET MILLIE DOUGLAS EDWARDS NEWS GODFREY AND HIS FRIENDS ESSO NEWS THE MILLIONAIRE PLUS LOCAL NEWS, WEATHER, SPORTS

316,000 Watts Channel Henry Clay, Executive Vice President B. G. Robertson, General Manager

NOW AFFILIATED WITH CBS AND ABC Affiliated with KTHS, Little Rock and KWKH, Shreveport

Affiliation on April 1

Nate Ia ,l1ar-h 5. 125') BROADCASTING TELECASTING IN REVIEW ANTARCTICA - ple. N. Y.: American Radiator & Standard Sanitary Corp. through BBDO. N. THE THIRD WORLD Y., and the Maybelline Co. through Gordon Best & EVEN IF OTHERS in NBC -TV's highly -am- Co.. Chicago, once -every -fourth Sunday. 7 :30- bitious This Planet Earth teledocumentaries 9 p.m. EST on NBC-TV. should turn out to be only half as good as the Producer -director: Max Liebman; assoc. pro- first -Bill Hartigan's photo-essay on the land ducer- director: Bill Hobin: writers: William of the penguin -the firm of Weaver & Co. can Friedberg, Neil Simon; choreographer: lames be mighty proud of itself. Starbuck; music: Charles Sanford; costumes: What could have easily been an innocuous Paul DuPont: scenery: Frederick Fox; host: travelogue (... "and as the sun sets slowly in Art Linkletter. the west ....) instead turned out to be a neatly edited, compact and compelling record SEEN & HEARD of man's hardships in exploring the unknown. Mr. Hartigan-an NBC -TV cameraman at- ON FEB. 25, George Gobel was to have given tached to the U. S. Navy's advance task -force us an annual treat -his one -man show. The participating in the 1957-58 International Geo- advances said he would appear accompanied physical Year -has already aired his Antarctica only by his guitar, one song from Peggy King dispatches on a number of NBC programs, yet and a brief appearance by John Scott Trotter. nothing did his remarkable reportage as much Sometime between the program's conception Worthy credit as the sharply- edged, colorful and dra- and the time it went on the air someone man- matic hour -long exposure on the network. aged to squeeze into the plot an NBC page, an appeal, If reporters are to be judged by their candid Eskimo, a Civil War soldier, a plumber, and at admissions to human frailty, then Bill Hartigan least one other character whose identity was Guests aplenty, is every inch a great reporter; surely his fear- too vague to be remembered. The only one shaken comment on the thought of being iso- missing from the show's regulars was Jeff Don- lated and engulfed by the great ice -cap will go nell, George's on -air wife. The promised 30 down in journalistic history as one of the best minutes of the full -strength Gobel humor man has ever delivered on man's insignificance turned out to be a watered -down hodgepodge. on earth. Unfortunately, the Powers That Be at Radio City saw fit to go Mr. Hartigan one MITCH MILLER's Sunday night radio show better. They could hardly have been more (CBS, 9:05 -9:55 p.m., EDT) must be the most wrong: such pontifications as Chet Huntley's underrated in the industry. The program. "the common language of these men is a scratch originally starring Rudy Vallee, features a dif- on a piece of smoked glass" might better have ferent set of entertainment figures in an unre- been left on the cutting room floor. hearsed talkfest. Crisp, bright. unguarded com- BUT- not with ments by people full of vitality make the series Production costs: Approximately $15,000. top- notch, but blockbuster tv competition has Telecast Sun., Feb. 26, as a special broadcast, left Miller relatively unnoticed. TÎLFPROMP FR 4 -5 p.m., on NBC -TV. Producer: Reuven Frank and the NBC News BOOKS SERVICE Dept.; film editor: Constantine S. Gochis; cameraman: William B. Hartigan; narrators: THE PACKAGE DEAL, by Willis T. Ballard. r Chet Huntley and Hugh Downs. Appleton -Century-Crofts Inc., 35 W. 32nd St., Yia New York 1, N. Y. 280 pp. $3.50. PANORAMA HOLLYWOOD's purported vice and lack of ADVERTISERS PREFER have IF the view on NBC-TV's "Panorama" a week business ethics always provided fiction TelePrompTer stations like ago Sunday was disturbed somewhere along writers with fodder to vicariously fascinate. Mr. mid -point of the 90-minute program by an im- Ballard switches slightly into Hollywood tv movable mountain of drabness, the fault could with pretty much the same formula. In recount- hardly be that of Imogene Coca's. As a matter ing events as "three people scramble for power," of fact, she was off-stage during 17.5 minutes the book becomes enmeshed in an unending of a song & dance routine which can best be series of business double-crosses and boudoir Channel 3 antics as a television strives described as monotonous. production company Charlotte, N. C. to put across its new network show. Producers, Billed as a spoof on tv, "Panorama" got off writers, sponsors, agency executives and talent to a rousing start with a very funny bit on agents, almost with no exception, are involved credit- rollmania in which dancers collapsed all in passionate pursuit of either a woman or the over the stage while a mile -long credit drum other fellow's job. spun out such gems as "trenchcoat by . . . KSL -TV cigarettes by matches by . etc." Fol- ... THIS IS NEW YORK, by Andrew Hepburn, lowing this, co -star Tony Randall very en- Channel 5 -a with the assistance of Bill Leonard. Travel gaging fellow whose past performances on tv Salt Lake, Utah Enterprises Inc. Distributed by Houghton and the legitimate stage have singled him out Mifflin Co., 2 Park St., Boston, Mass. 128 as a most capable performer- joined hands with pp. Paperbound. $1. Miss Coca to parody such NBC -TV stalwarts as Producers' Showcase, Your Hit Parade and SEVERAL years ago, when the American Wide Wide World ( "... and now our cameras Travel Series published a guide to New York take us to Havana via an airplane circling City, Bill Leonard recommended the book to overhead, two small boys on a raft and the listeners of his This Is New York program on rest of the way by taxicab. "). WCBS New York. He also recommended For all practical purposes, the show ended changes and additions, notably the description at 8:16 p.m. What followed then was the of good restaurants, in the volume, which tedious "Salute to Forgotten Songs" featuring resulted in the publication of this special This dE singers Alan Dale, Johnny Desmond, Bill Hayes. Is New York guide. Pictures of Mr. Leonard Trndrmark Eileen Barton and dancers Bambi Linn and Rod and other WCBS radio stars are included in eyla4r,d Alexander; the disappointing "Merriest Widow" the volume, along with the more usual photo- and Miss Coca's inevitable "tramp" routine. graphs, maps and descriptions of the city's MSSS:S landmarks and high points. Native New York- OM, Pn,en" Prndhro Production costs: $145,000. ers will find this book as interesting (and Sponsored by U. S. Rubber Co.. through possibly as informative) as will visitors, for ELFPRO CORPORATION Fletcher D. Richards Co., N. Y.; Lewis-Holve whom it will be an invaluable aid in planning 300 W. 43 St., New York JU 2 -3800 Dancer- Fitzgerald -Sam- their sight -seeing time Co. (Turns) through to the best advantage. LOS ANGELES CHICAGO WASHINGTON TORONTO TELECASTINO BROADCASTING March 5, 1956 Page 15 OPEN MIKE

Unique Industry and necessity." This is evidenced by KGFJ's public service contributions in the past, at the EDITOR: present, and we feel sure, in the future... . RADIO AND TV WARNED ABOUT BAD ADVERTIS- Now, a poser of our own: How many radio ING. stations in this country can boast of a feminine That's the king-sized newspaper headline that commercial manager? KGFJ can . . . Mrs. greeted us recently in reference to the New Molly Low. York address of [FCC] Commissioner [Robert The Staff E.] Lee before the Radio & Television Execu- KGFJ Los Angeles, Calif. tives Society [BT, Feb. 27]. It impresses me that we must be of a unique The California Story industry in that we are subject to so much criti- cism while newspapers and magazines go com- EDITOR: pletely unattended. What does Comr. Lee think Larry Christopher deserves a great deal of of the sizable whiskey ads, the miraculous credit for his "California Story" [BIT, Jan. 30]. cures for ugly and unsightly pimples, the movie But I am afraid some of my friends in Monterey ads that commonly indicate about to be or re- County have given him some bad figures. cently raped girls, the various astonishing Larry tells us the farm income in Monterey is methods for shrinking hemorrhoids, the sooth- $100 million and the fertilizer bill is $27 mil- ing medical effects for bladder irritations or the lion. This is capable of two interpretations: remedies for false teeth that drop, slip or wobble one, that the soil in Monterey County is prac- when you talk, eat, laugh or sneeze? You may tically worn out to such an extent that 27 cents fmd just such ads on the same page as Comr. on every farm dollar has to go into fertilizer. Lee's address. I don't believe that is the case. The other alter- Speaking as an individual, I am proud of the native is: could it be that the source of the radio industry and its ability to keep its skirts Monterey figures was full of the fertilizer com- as clean as anyone's. However, as the commis- ponents? sioner says: "Censorship may be needed." Fran Conrad When that day comes, Commissioner, I want KNTV (TV) San Jose, Calif. to be out of the radio business. [EDITOR'S NOTE: The 5300 million farm income figure is a reliable estimate based on official fig- W. C. Porsow, Mgr. ures and trends during the last several years; the WNAM Neenah, Wis. S27 million fertilizer figure was an off-the-cuff guess which should have been recognized as far too high, despite the fact that, even with rich Challenge soil, intensive truck farming calls for lots of fer- tilizer.] EDITOR: EDITOR: On Feb. 27 the writer completed 25 years of "The California Story" in the Jan. 30 BT sports broadcasting, all, except 15 months in is of considerable interest to us at the Santa Kansas City, here in the Fargo -Moorhead area. Rosa Chamber of Commerce. In that time I have broadcast 1,355 baseball We were particularly interested in the So- games, 1,283 basketball games and 299 football noma County report and the accuracy with games. In addition there have been scores of which you have reported our growth and wrestling and boxing shows, track meets, hockey primary economic factors. games and bowling broadcasts. My first broad- Robert A. Clark, President cast of a sports event was a basketball game be- Chamber of Commerce tween North Dakota State and North Dakota Santa Rosa, Calif. U. on Feb. 27, 1931 ... and I've been at it ever since. EDITOR: I wonder whether any other sportscaster can . It is beautifully, convincingly. and point to as continuous a career? On April 29 effectively done. I will start another Northern League baseball James Mussatti, Gen. Mgr. season with 126 games to do, and despite the California State Chamber of Commerce approach of my 60th birthday in November, San Francisco I'm not looking ahead to the day when I'll have EDITOR: to call it quits...... It's certainly loaded with factual infor- M. M. (Manny) Marget, Mgr. mation and speaks for itself in terms of being KVOX Moorhead, Minn. a product of considerable research effort on your part. Case for Equal Access We particularly appreciated the reference to EDITOR: our own corporation's share in this general pic- The Freedom of Information Committee of ture of state -wide growth. the West Virginia State Broadcasters Assn. S. S. Philbrick Jr., Pub. Rel. Dept. would like permission to send reprints of Judge Crown Zellerbach Corp., San Francisco Miller's article "The Case for Equal Access" to EDITOR: all West Virginia attorneys and jurists. C. T. Garten, Mgr. We enjoyed very much the story regarding WSAZ Huntington, W. Va. Imperial County. It was very well done and we appreciate your thoughtfulness in including [EDITOR'S NOTE: Permission granted.] us in your California Story. Female Managers (continued) W. G. Duflock, Sec.-Mgr. El Centro Chamber of Commerce EDITOR: Yearbook Demanded KDUB-TV Our attention has been called to WAPL's EDITOR: LUBBOCK, TEXAS request [OPEN MIRE, Feb. 13]. We, the staff T V of KGFJ Los Angeles, feel justly proud of the Will you please forward us another copy of K PA R- the new BROADCASTING YEARBOOK and bill us ABILENE TEXAS tact that Mrs. Thelma Kirchner [BT, Jan. 11, SWEETWATER, for same? K B 1954] has been the active general manager of DU -AM We find a single copy in too much of a LUBBOCK, TEXAS KGFJ since March 1943... . One of her most important contributions to demand. KGFJ, the city of the angels, and to the good Arthur C. McCracken, Mgr. WGPA Bethlehem, Pa. NATIONAL REPRESENTATIVES: THE RANNAM COMPANY name of the industry in general, is her ever fight to promote the essence of good [EDITOR'S NOTE: No sooner said than done. President and Gen. Mgr., W. D. "DUB" ROGERS constant Additional copies of the 1956 BROADCASTING interest, convenience National Soles Mar. F. A. "a,,xr" Hallett broadcasting "in public YEARBOOK are available at 53.00 a copy.]

Page 16 /Starch S. 1956 BROADCASTING TELECASTING The new TV series for EVERYONE!

In exclusive, never- before- photographed scenes THE WORLD AROUND US unfolds nature's most startling and fascinating mysteries and spectacles. In breathtaking color, it dramatizes the how and why behind nature's complex plan of survival. That's because John H. Storer, America's foremost naturalist photographer, travelled over 150,000 miles to film this natural, all -atar cast in its natural habitat. Top TV showmen spent 2 years editing THE WORLD AROUND US into the only show of its kind on TV. Each program opens and closes with pertinent and amusing "chalk -talks" by Tex Antoine, popular network personality. THE WORLD AROUND US not only appeals to everybody's interest* in nature, animals and weather, it also provides incomparable merchandising opportunities. All sorts of civic, community, fraternal and social groups are ready for exploitation and tie-in by alert sponsors. For complete information and audition prints, write, wire or call your nearest RCA recorded program services office. UND US" JOHN H. STORER pioneered in the slow- motion photography of birds. Some of his extraordinary shots of bird life were used in Walt Disney's Academy Award winning movie, "Water Birds," and in other True Life Adventure films.

°Today nature movies pack multi- million dollar box office appeal. As Charles M. Sievert of the N. Y. World -Telegram and Sun has said, after viewing several programs from THE WORLD AROUND US, "Disney apparently has started something."

Produced by Theses Craves Story and Photography by John H. Storer Released by Picture Films Corporation Distributed by RCA Recorded Program Services '. ^.A , recorded

program

services * complete series of quarterhour shows: B/W and Full Color * each show begins and ends RADIO CORPORATION OF AMERICA with humorous "chalk-talk" by Tex Antoine. SEE * terrifying shots of cyclones and land RCA VICTOR RECORD DIVISION fires almost- extinct condors fighting * im. * 155 East 241h St., New York 10, N. Y., MUrray Hill 9 -7200 mense Iceberg breaking up * salmon leaping 445 N. Lake Shore Dr., Chicago 11, III., WHitehall 4 -3530 up cascading waterfalls * bear fishing for salmon, osprey diving for fish. 522 Forsyth Bldg., Ailanto 3, Georgia, LAmar 7703 1907 McKinney Ave., Dallas 1, Texas, Riverside 1371 1016 N. Sycamore Are., Hollywood 38, Cal., Oilfield 4.1660 MKS.

BROADCASTING TELECASTING March 5, 1956 Page 17 Advertisement

Greater reliance on competition in rates among the different types of carriers, subject always to essential safe- guards of ICC regulation, would make for more efficient use of our transportation plant, and more economical service for all of us. This key recommendation in the report of a special Cabinet -level Advisory Committee named by the President is here discussed by Mr. Faricy.

THE RIGHT TO COMPETE

Cornerstone of Modern Transportation Regulation

by WILLIAM T. FARICY President, Association of American Railroads

Three outstanding facts about transporta- petroleum products in California and Ore- Essential Rate-Making Standards tion in the United States today are: gon as a means of regaining some of the Maintained traffic which had been lost to barges and 1. that "within the short span of one trucks, the Interstate Commerce Commis- In taking this position, the Presidential generation this country has witnessed sion found that the proposed rates, while Committee did not recommend, and no one a transportation revolution "; yielding revenues which would "contribute contemplates, doing away with the power of substantially to the overhead burden and the Interstate Commerce Commission to 2. that "during this same period, gov- profits," should nevertheless be rejected be- regulate rates. Rates would still have to be ernment has failed to keep pace with cause they were lower than the cost to the published in tariffs filed by the carriers with this change "; and shipper of using the competing barge -truck the Interstate Commerce Commission, as than is necessary they now are, and 3. that "in many respects, government routes and thus "lower still would have to be policy at present prevents, or severely fairly to meet the competition." Moreover, adhered to as published. Rates still would limits, the realization of the most from the Oregon points, the ICC ordered not go into effect ordinarily until 30 days use of our transportation the rates cancelled because they would after filing, and there still would be op- economical "affect adversely the maintenance of com- portunity for shippers or other carriers to plant." petitive motor- carrier transportation." protest or for the Commission to act on its own motion. These statements are not mine. They are For like reasons, the Commission has re- from a report made by a special committee fused to allow railroads to make competitive The Commission would still have respon- of Cabinet officers and other high ranking reductions which they have proposed in sibility and power to see that rates are government officials established by President rates on sugar from ocean ports to Cincin- neither unreasonably high nor unreasonably Eisenhower in July, 1954. The report, made nati and Louisville, on tinplate from Ala- low-a principal test being that they shall public by the White House in April, 1955, bama to New Orleans, on petroleum prod- be compensatory to the carrier proposing was unanimous, being concurred in by all ucts from Whiting, Indiana, to Illinois them -and that they do not unjustly prefer seven of the Cabinet -level officers who com- points, on coffee from Los Angeles and San or discriminate against any person, any posed the Committee' Francisco Bay points to Northern Utah community, or any region. But within these The key recommendation of the Cabinet and Idaho, on magazines from Philadelphia limitations, the recommendations of the Committee is that in today's competitive and Darby, Pennsylvania, to Texas, on sul- Presidential Committee contemplate that transportation world, where the user has his phur from Texas to Wisconsin, on scrap rail competitive pricing, fis well as competition choice of many means of carriage, greater from Gulf ports to Chicago and on aluminum in service, should prevail. reliance should be placed on competition in articles from Texas to Illinois and Iowa - pricing as among the various modes of to name a few other instances. Such a result could be accomplished by a transport. This is what the Committee re- simple change in the statutory standards to gards as the "cornerstone" of a modern Such a policy of attempting to allocate be applied in determining whether a pro- system of regulation designed to bring about business among the different types of car- posed rate is lower than a reasonable mini- effective use of our transportation riers requires, in effect, that one form of mum, without affecting the other standards a more transportation hold an "umbrella" over the presently applied by the Interstate Com- resources. rates and traffic of its competitors by an- merce Commission. The essential standards Regulation, Yes, But Not Allocation other form of carriage. But if one form of would continue as they now are except that transportation, because of its inherent na- in determining whether a proposed rate As matters now stand, one of the princi- ture, is able to move a given commodity would be less than a reasonable minimum pal tests applied by the Interstate Com- between given points at a lower rate than the Commission shall not consider its effect merce Commission in its control over rate do so at a profit, and to upon the of competing forms, to traffic of any other mode of trans- competition among the different types do so without discriminating against other portation, nor its relation to the charges of carriers is the concept that the government's any other mode, nor whether be used to shippers, then why should not the low -cost it is lower than power to regulate rates should and why should necessary to meet the competition of any each form of transportation gets carrier have the business see that not the public have the saving? other mode of transportation. Such a what the Commission deems to be its "fair proviso would make it perfectly clear that share" of the available traffic. That, in essence, is what the Cabinet Com- the Interstate Commerce Commission is not Thus, when the railroads proposed to re- mittee's report proposes -namely, that the expected to undertake an artificial and duce rates upon tank -car movements of law should make it clear that through its arbitrary apportionment or distribution of power of rate regulation neither the Inter- traffic among the several forms of trans- Revision of Federal Transportation Policy: port. U. S. state Commerce Commission, nor any other A Report to the President, April, 1955. With traffic distributed in accordance Government Printing Office, Washington, pp. iv. governmental body, should undertake to with 20. Members of the Committee are Sinclair allocate and divide business among the dif- the natural capabilities and advantages of Weeks, Secretary of Commerce, Chairman; ferent types of carriers. The position of the each kind of carrier, a better balanced de- Charles E. Wilson, Secretary of Defense; and velopment of Defense Cabinet Committee is that "the market" of our national transportation Arthur S. Flemming, Director, Office - plant would follow. Mobilization, and, as Ad Hoc Participating competitive pricing along with competitive In such a development, Members, George M. Humphrey, Secretary of service -can do this job better than it can each mode of surface transport -rail, high- the Treasury; Arthur E. Summerfield, Postmas- be done by any sort of government alloca- way and water -would take its proper place ter General; Ezra Taft Benson, Secretary of and part, performing Hughes, Director, tion. those services which Agriculture; and Rowland E. it can do better and more economically Bureau of the Budget. The report and recom than mendations of the Committee are unanimous. '284 ICC, pp. 287, 296, 304, 306. the other modes, with both rates and serv-

Page 13 March 5, 1956 BROADCASTING TELECASTING Advertisement

by Commerce Commis- ice always taken into consideration. And the making of secret rates. It would not do stated the Interstate public, the users of transportation, would away with the requirements of public notice sion as follows: get the benefit. and of adherence to the published rate. It would not permit the making of rates which "It is a well -established and generally recog- This sound idea, so thoroughly in accord are either discriminatory or preferential. nized rule that if additional business can be with the customs, the traditions and the And the Interstate Commerce Commission taken on at rates which will contribute at thinking of the American people, has been would have power to enforce these princi- least a little in addition to the actual out - met with bitter objection from spokesmen ples, as well as to prohibit rates which are of- pocket expense, the carrier will be ad- for some of the trucks- principally the either unreasonably low or unreasonably vantaged to that extent and all its patrons heavy highway freight haulers -and some high. will be benefited. to the extent to which of the inland waterway barge carriers. such traffic contributes to the net revenue." No, with competition what it is and the the composition They have objected to laws what they are -and what they will The Competitive Principle and the procedures of the Cabinet Commit- remain if greater freedom of competition hi tee and the working group, or staff, by whom pricing as among the different modes of The competitive spirit has been the driv- it was assisted. Attempts have been made transportation is adopted-there is no possi- ing force of progress in America; the com- to create an impression that the working bility that a transportation monopoly could petitive principle is the very foundation of group gave consideration to the views of the be created or sustained. our national economy. That greater reliance railroad industry alone, but the fact is that should be placed on this principle in the views other groups also submitted their and No Below -Cost Rates determination of rates as among the several that representatives of the trucking industry kinds of carriers -always subject to the submitted written recommendations and also But motor and water carriers assert that continuing limitations of essential ICC regu- discussed them with the chairman of the to permit greater freedom in the making of lation outlined above -is the heart of the group. The insinuation that the seven high competitive rates would enable the railroads Cabinet Committee's recommendations. government officials who concurred in its to destroy highway and waterway competi- unanimous recommendations, and also the tion. It must always be remembered, how- While spokesmen for trucking and barge groun of highly qualified and disinterested ever, that under the Cabinet Committee's interests object to the principle, it has re- private citizens who did the preliminary recommendation, as well as under present ceived the endorsement of such major or- staff work, listened only to railroad repre- law, railroads could not make below -cost ganizations of users of transportation as the sentations is simply not true. rates. If it be true, as claimed by spokes- American Farm Bureau Federation, the men for trucks and barges, that they could National Grange, the Chamber of Commerce The "Monopoly" Bugaboo not continue to exist in the face of competi- of the United States, and the National In- According to assertions of trucking tive rates which are compensatory and non- dustrial Traffic League, which is the major spokesmen, this recommendation for greater discriminatory, then it would follow that nation -wide organization of men who, as freedom of competition between different trucks and barges often would have no shippers, deal daily with the practical prob- modes of transportation would turn trans- proper place in the transportation system lems of rate making and regulation. and would exist only because the railroads portation back to a state of "cut- throat What this experienced body of transporta- competition" said to have existed before are restrained from meeting their competi- tion. tion experts, who use the services of every 1887, when the original Act to Regulate kind of carrier and are concerned only with Commerce was passed. Such an assertion is, of course, absurd. maximum transportation efficiency, has to There isn't a chance of a return to the In transporting many kinds of freight, say on the subject is particularly in point. conditions of 1887, either in the physical trucks and barges have advantages in serv- On November 23, 1956, the League approved facts of transportation or the legal terms ice or cost or both. The report contemplates amendment of Section 15a(2) of the Inter- under which the business is conducted. that trucks and barges should have complete state Commerce Act by adding the follow- opportunity to give full force and effect to ing proviso to the considerations to be taken In 1887, the only effective competition their competitive advantages whenever they into account by the Interstate Commerce was that among railroads. Since then, bil- exist-the same opportunity, in fact, as is Commission in "the exercise of its power to lions of dollars have been spent on building proposed for the railroads. and the water- prescribe just and reasonable rates ": and improving waterways, of the ways are here and will remain. Many more Another assertion of opponents "Provided, however, that in determining a high- recommendation, equally baseless, is that billions have been spent on improved rate- making minimum rate the commission shall not con- ways, and the highways are here and will greater freedom in competitive sider the effect of such rate on the traffic These waterways and highways are would burden shippers of so- called non- the remain. or "railbound" traffic. The of any other mode of transportation, used by tens of thousands of common and competitive if relation of such rate to the rate of any other contract carriers by water and by motor assertion has repeatedly been made that of or whether such rail rates on competitive traffic are reduced mode transportation, vehicle. They are also open to the use of -competitive rate is lower than necessary to meet the own goods in it would be necessary for non competition of any other mode of trans- anyone who wishes to move his traffic to pay higher rates to offset the reve- his own vehicle and vast tonnages are so nue losses. portation." moved. Indeed, nearly two- thirds of all Without going into any of the technical intercity freight traffic on the highways and Rates x Volume = Revenue details involved, President Eisenhower, in than nine -tenths of inland waterway sub- more on a completely his message on the state of the Union traffic is either of this character or is other- Such assertions rest mitted to the Congress on January 5, 1966, interstate regulation as to erroneous premise, namely, that lower com- to say: wise exempt from petitive rail rates would reduce rail reve- had this rates. The mere physical facts as to the revenues are the product of in this nues. Railroad "In my message last year, I referred to the extent of transportation facilities two factors, rates and volume. The only appointment of an advisory committee to country, and the variety of their owner- motive or purpose the railroads would have appraise and report to me on the deficiencies ship and use, make any chance of general in publishing reduced competitive rates as well as the effectiveness of existing Fed- monopoly in transportation too remote to would be to attract enough increased volume eral transportation policies. I have com- deserve consideration. to more than offset the reduction in rates, mended the fundamental purposes and ob- produce greater net revenue. I of the laws, there has and thus to jectives of the committee's report. earn- From the standpoint estly recommend that the Congress give been an equally striking change. Prior to Such competitive rates, it should be borne compensa- prompt attention to the committee's pro- 1887 rates could be made in secret. Now in mind, would be required to be posals." rates are required to be published, with due tory as well as non -discriminatory so that and be adhered to as instead of hurting non -competitive traffic, Fundamental among these proposals is public notice, must by reducing the share published. Prior to 1887, there was no they would benefit it that to allow greater freedom in pricing of the necessary fixed overhead expense the among the different types of transportation. statutory prohibition against discrimina- traffic is called upon to bear. of Now, rates of non -competitive Under such conditions, with each user tions or preferences in rates. What the shippers of non -competitive traffic transportation free to choose the type of regulated carriers cannot discriminate have real reason to fear is that competitive carriage which best meets his needs for any against one shipper, or commodity, or com- traffic will continue to be drained from the particular task, the transportation needs of munity, or region, and cannot prefer another. railroads, thus increasing the burden of nation as a whole would be met with will have the in the Cabi- overhead and fixed expense which maximum efficiency and at minimum cost- There is no recommendation the traffic remaining on the consum- which would depart to be borne by and the producer, the shipper, the net Committee's report rails. and the national defense all these requirements. Adoption of the ing public from in practice was well would benefit. Committee's report would not authorize the How this works

to those to Compete: Cornerstone of Modern Transportation Regulation" We shall be glad to send additional copies of "The Right 808 Transportation Building, Washington 6, D. C. who request them. Address: Association of American Railroads, March 5, 1956 Page 19 BROADCASTING TELECASTING )ROCKFORpj our respects

to KENNETH WHIPPLE BILBY TA .+ï - /

,4. "_w"- L'TF .a . fre.`` IISL::..

REALIZATION that the sensitive field of United Nations. Subsequently, he served as broadcasting must put its "best face forward" to assistant city editor of the newspaper. Tabbed scefte the public prompted NBC in September 1954 to by Herald Tribune executives as "a comer," Mr. create the post of vice president for public rela- Bilby was handed the choice assignment of market power! tions as a top -level policy function, with en- covering the Arab-Jewish conflict in 1948. He larged responsibility over national advertising remained abroad for more than two years, NOW No. 2 Market in Illinois and and promotion, continuity acceptance, as well covering news developments from such spots GROWING has currently under as press and publicity. as Egypt, Israel, Jordan, Turkey and Greece. construction $25 million in expanded The man chosen to supervise the efforts of In 1950, on leave of absence from the Herald manufacturing and retailing facilities. the various "opinion- molding" units at NBC Tribune, Mr. Bilby set down his experiences in Are your sales messages reaching this was Kenneth Whipple Bilby, relatively unknown a book, New Star in the market untouched by either Chicago or Near East. in broadcasting but fortified with a solid back- Milwaukee, 90 miles away? Only ohe Mr. Bilby describes his overseas newspaper ground in public relations and newspaper experience VHF station covers this area - as "a wonderful education" and will work. Then 35, Mr. Bilby already had left prescribe living abroad at least two years for behind him a distinctive career that included his son when he comes of age. Nonetheless, service as assistant city editor and foreign cor- in late 1951 he decided to seek a job that would respondent for the New York Herald Tribune keep him anchored in one place, and was and 21/2 years of public relations work with pleased when Carl Byoir Assoc. offered him WREX -TV Carl Byoir Assoc., New York, on the RCA and the post of account executive for RCA Victor NBC accounts. at Camden, N. J. Later, from early 1954 until After 18 months as vice president for public he was chosen for his present position, Mr. Bilby relations at NBC, Ken Bilby regards his job as was the Byoir representative at NBC. "a great challenge," adding: Tall and ruggedly built, Mr. Bilby is regarded "This is the most exciting business I have by his associates as a taskmaster, but by no ever been in. In many ways it is a composite means a stern one. He has accomplished the of all the other things I've done. It reminds me unification of the sundry promotional arms of of the newspaper business in its irregular hours. NBC with a minimum of fuss, and is credited It reminds me of the agency business in the with having played a significant part in one number of its daily crises. It reminds me of the major public relations tactic: having top -level Army in that you're always being 'fired at'- NBC executives readily accessible to newsmen. but this time by people inside and outside the Associates say that it was Mr. Bilby who im- company demanding more promotion. I really pressed upon Board Chairman Sylvester L. (Pat) enjoy it." Weaver Jr. and President Robert W. Sarnoff Mr. Bilby's association with broadcasting that newspapermen should have the opportunity began indirectly many years ago, because his of meeting and talking with them, whenever Smote aj father, Ralph W. Bilby, an Arizona attorney, feasible. was at one time a part owner of KTUC Tucson, Mr. Bilby can pinpoint one roadblock to Ariz. Ken Bilby was born Oct. 7, 1918, in effective promotion in broadcasting that is diffi- sales power! Salt Lake City, attended Tucson High School cult to remove: the tremendous increase in the and the U. of Arizona. In 1938 he moved to DELIVERS YOUR'. MESSAGE to over number of spectaculars and special events pro- New to a copy boy Herald 1,000,000,, viewers in 'o billion dollar York become for the grams makes it difficult to plan sustained pro- market. - alt of the top 15 once. Tribune. motion campaigns in advance. ` a -week shows - all of the top 15. He worked for three years on the Tribune as Mr. Bilby married the former Helen Owen syndicated films' - pre part óf the copy boy, Columbia correspondent and staff re- Meeker March 6, 1948. She is a great grand- Power Packed Performance that.makes porter, all the while studying part -time at Co- daughter of the late William Jennings Bryan. WREX -TV The. Viewers Choice. lumbia U. In 1941, while awaiting his draft They have two children, Barbara Windsor, 5, call to the U. S. Army, he returned to his home PULSE. INC. SURVEY. SEPTEMSER..1955 and Kenneth Mansfield, 21. The family makes and completed his studies for a B.A. degree at its home in Mamaroneck, N. Y. the U. of Arizona. Mr. Bilby is an outdoor enthusiast-a throw- He was drafted into the Army in late 1941 back to his Arizona background. He likes to WREX -TV as a private and served for 51/2 years, rising golf, hunt, fish and swim. He belongs to the to the rank of lieutenant colonel in command of Appawamis Country Club in Rye, N. Y., and channel 13 an infantry battalion in the European Theatre. the Oriental Point Beach Club in Mamaroneck. CBS - ABC AFFILIATIONS He won a total of six combat decorations from His professional associations include member- telecasting in color the U. S. and French armies, including the ship in the Radio & Television Executives So- represented by Silver Star and Croix de Guerre. One pleasur- ciety and work for the Brand Names Founda- H -R TELEVISION INC. able phase of his Army career, Mr. Bilby recalls, tion. ROCKFORD. ILLINOIS was a tour of occupation duty as commandant An avid reader, Mr. Bilby says he has read of tactical forces in Kassel, Germany, during his favorite book, War and Peace, at least six which he lived in a mountain -top villa. times. He is a fan of Earle Stanley Gardner Mr. Bilby returned to the Herald Tribune and buys every new Perry Mason book as soon after the war and was assigned to cover the as it is available. Page 20 March 5, 1956 BROADCASTING TELECAS I ING As commercial telecasting enters its tenth year, KSD -TV ... America's FIRST com- pletely postwar- equipped TV station . . . notes here some of its pioneering achieve- ments in serving the TV audience of the na- tion's 9th largest market, and on several oc- casions the national TV audience as well. KSD -TV...

TV station to originate a closed circuit program TV station in America to participate in the simul- in St. Louis (Veiled Prophet Parade, October 8, of a regularly scheduled series religious 1946.) cast of programs. (The Protestant Hour, KSD And KSD - TV, since December 10, 1950.) TV station in St. Louis to transmit a special "dealer meeting" telecast. (RCA dealers, Hotel Statler, St. TV station to originate a network telecast of a U.S. Louis, February 3, 1947.) Senate Committee Hearing in St. Louis. (Kefauver Crime Investigation, February 23 & 24, 1951.) TV station in St. Louis to telecast on- the -air program- ming. (Commercial began on B, operations February TV station to telecast a Police Board hearing direct 1947.) from the Board of Police Commissioners offices. (Feb- ruary 15, 1952.) TV station in the middle -west to originate programs for the NBC network. (Kiel Auditorium, September 20, TV station in St. Louis to originate live network tele- 1948.) casts from another city for exclusive coverage on its own station. (Interviews at Democratic and Republican TV station in St. Louis to originate a closed circuit National Conventions in Chicago, July, 1952.) telecast of a surgical operation. (Firmin Desloge, St. Mary's and Barnes Hospitals, November 30- December TV station in St. Louis to operate on the maximum 3, 1948.) power authorized by the FCC. (100,000 watts on VHF Channel 5 since May 20, 1953.) TV station to telecast the wedding reception of a Vice President of the United States. (Vice President and TV station in St. Louis to telecast a network program Mrs. Alben W. Barkley, November 18, 1949. Program in full color. (Address by Gen. Sarnoff, December 17, carried by NBC network.) 1953.)

TV station to telecast a funeral service. (City Comp- TV station in St. Louis to telecast a commercial net- troller Louis Nolte, January 4, 1950.) work program in full color. ( "Dragnet," December 24, 1953.) TV station in St. Louis to originate a program for the CBS -TV network. (Address by President Truman, June TV station in St. Louis to participate in origination of 10, 1950.) a live network program in full color. (Grant's Farm, St. Louis County, June 9 & 10, 1954.) TV station in St. Louis to originate a program for four networks at one time. (Address by President Truman TV station in St. Louis to originate a local film program on November 4, 1950.) in full color. (December 11, 1954.) KSDTV THE ST. LOUIS POST -DISPATCH TELEVISION STATION 100,000 WATTS ON VHF CHANNEL 5

National Advertising Representative: NBC SPOT SALES

BROADCASTING TELECASTING March 5, 1956 Page 21 novern "VI; n.ndustria- Complete with Illustrations, Diagrams, Planning Information and Prices!

Here is the new Philco Color TV Broadcast Equipment INCLUDES ALL COMPONENTS Catalog -over 100 pages, crammed with factual infor- FOR THESE APPLICATIONS: mation on Philco Color TV equipment. Carefully cross - J Network Color Color Test and indexed, this handy reference volume for TV station Re- broadcast Monitoring engineers, places valuable data at your fingertips. Units 1/ Color Slide Origination Television S -T -L Relaying are grouped in "building block" sequence to save you ÿ CineScanner 16mm and 35mm Film Origination Television Remote precious time in selecting and ordering equipment to meet Pickup Relaying vf Color Processing your requirements. Television Network Color Switching Relaying Each unit clearly described, System block diagrams fully illustrated. included for ease of plan-

Performance specifications ning . . . new ideas for A Copy Has Been Reserved for You! conveniently tabulated. simplifying equipment lay- Ask your Philco Broadcast Representative for a free Complete technical infor- out and reducing installa- copy or write to Philco, Dept. BT, Philadelphia on mation for reference. tion floor space required. your station letterhead.

PHILCO CHICAGO Il, ILLINOIS LOS ANGELES 25, CALIF. DAYTON 2, OHIO REGIONAL 666 Lakeshore Drive 10589 Santo Monica Blvd. Talbott Bldg., 1st & Ludlow Sts. SALES SAN FRANCISCO 3, CALIF. WASHINGTON 6, D.C. DALLAS 1, TEXAS 1355 Market St. 744 Jackson Place, N.W. 201 Southland Life Bldg. OFFICES

PHILCO CORPORATION qovernment and PHILADELPHIA 44 ndustrial Division P E N N S Y L V A N I A HIGHER THAN

JOHN NORMAN on all accounts Ce1-24&-21-1)1 THERE are "few situations in the competitive marketplace where a short dramatic presenta- tion of a product's desirability is sufficient to put for greater coverage it across." Instead, John Norman believes. "constant repetition is necessary in 99% of the cases." with a perfect picture As radio-tv director and account supervisor at Walker B. Sheriff Co., Chicago, Mr. Norman also feels that the most important decision in Golden Gate ... 746 feet high choosing radio vs. television lies in the account's WISN -TV Tower ... 1105 feet high "financial ability to sustain a campaign of suf- ficient proportions to insure success." His WISN -TV Power 316,000 watts ... thumb -rule: choose a vehicle that fits the budget without sacrificing continuity on either a fre- quency or length -of- campaign basis. Here is the tallest structure in Wisconsin Mr. Norman's career embraces advertising. of . .. taller than the giant Golden Gate selling, production and an early smattering dramatics. He was born in Clarksburg, W. Va., (Bridge) . That means top coverage for on July 15, 1922, and moved to Baltimore in TV advertisers! So, put your sales 1933, attending Polytechnic Institute and later messages on WISN -TV. You'll blanket working with a dramatic group at WFBR there. Joining the service, Mr. Norman served in the Milwaukee 23 rich County and Army Signal Corps, the infantry and the Air surrounding counties. Force Special Services. transferring later to Mitchell Field. He also attended the American Academy of Dramatic Arts in New York. Mr. Norman moved from dramatics to ad- vertising and Robert W. Orr & Assoc. in 1946. becoming assistant radio-tv director. He left after three years to open his own radio package THE firm, and later, in 1950, joined WLIO (now "BIG WOH1) East Liverpool, Ohio, as commercial TOP" manager. Mr. Norman held other sales post. in the early '50s with William G. Rambeau Co.. in station representative, ABC Spot Radio Sales. MILWAUKEE WENR Chicago, and finally WLS there. He joined Walker B. Sheriff Co. in 1955. TV At the Sheriff agency he is active on the Halli- BASIC ABC AFFILIATE Represented by crafters Co. (mostly radio for its communica- Edward Petry & Co., Inc. tion equipment), Shaler Co. (tv for its automo- tive supplies), Ben Hur Mfg. Co. (radio-tv for

farm and home freezers), Quic -Frez Inc. (radio - tv for its commercial home freezers). and Parker House Sausage Co. (radio) accounts. Shaler recently entered network tv with partici- pations on Steve Allen's Tonight show. Mr. Norman likes golf and lives in suburban Park Forest. He married the former Ellen Norton. They have two children -Scott, 2, and Holly, six weeks old. Page 24 March 5, 1956 BROADCASTING TEL. ECASTIN3 NIELSEN SHOWS

IN NEW ORLEANS it's WBOK

NEW NIELSEN (N. S. I.) PROVES WBOK LOWEST COST PER 1000 IN N. S. I. AREA WBOK Leads in Negro Audience WBOK Leads All Stations in Total during Negro Programming Period Audience During Its Hillbilly Pro-

HERE ARE THE NIELSEN FACTS gramming Period. During the WBOK Negro Programming Period From 3:00 P.M. to 5:00 P.M. during the Red Smith Show, WBOK has more listeners than 6:00 A.M. to 3:00 P.M. ALL other stations in New Orleans. (Station WBOK Average Rating 9.9 Total Homes) 66% of the audience is in the Other Negro Station 3.9 nearby parishes with the high purchasing power. The Red Smith Show is a natural to HERE ARE MORE NIELSEN FACTS reach the low and middle income white During 30 Quarter Hours of Negro Program- audience. ming from 7:00 A.M. to 3:00 P.M. WBOK MORE FOR YOUR MONEY Leads in 29 Quarter Hours in Station Total Homes Four Week Cumulative Audience. WBOK has a powerful merchandising and promotion plan for 1956 to assist your radio Once again WBOK is proven to be the OUT- buy Bus Cards, Negro Newspaper Ads, STANDING NEGRO STATION, both in Metro- ... Mailouts and Complete Merchandising Service politan Homes and in NSI Area Homes. That's to why WBOK carries more than twice the na- Stores. tional advertising of the other Negro Station and more local advertising by far. Only this dominant total audience leadership always available to advertisers on WBOK can deliver .. more sales ... more results ... more profits. The new Nielsen (NSI) now proves what Hooper, Trendex, S.A.M. and Nielsen (NCS) ws have said over and over again . . . WBOK Forjoe and Company, Representatives dominates the Negro Market.

BROADCASTING TELECASTING March 5, 1956 Page 25 IN PUBLIC INTEREST - SOMETHING TO To Aid Sunday School Week CROW ABOUT ARTHUR HULL HAYES, president, CBS Ra- dio; Gordon Gray, vice president, MBS and general manager, WOR -AM -TV New York; The wonderful comments our sub- Robert Lewine, vice president in charge of pro- scribers are making about ... gramming and talent. ABC-TV; actor Ernest Borgnine and tv actress Eleanor Powell, have been elected to serve on a special radio -tv -stage THE EDDIE SAFRANSKI committee for the 12th annual National Sunday School Week, April 9 -15. National chairman ORCHESTRA of the NSSW is Henry G. Biter III, president, Thomas A. Edison Inc., New York, and chair- "Epitome of jazz; a masterpiece of jazz man of the National Assn. of Mfrs. Sponsor is the Layman's National Committee. work!" KNOE-TV Delivers Midwinter Watermelon R. H. Thompson WSYL, Sylvania, (.. LAST MONTH a viewer of KNOE -TV Mon- roe, La., called the station's program director Harry Arthur and told him that her aged father "It really swings!" "Very Good!" was suffering from leukemia and had a burning Chuck Lay Viola Nordman desire for a piece of watermelon, or even water- KYMA, Yuma, Ariz. KXEL, Waterloo, lo% melon juice. The station aired an announce- ment explaining the situation, without men- tioning names or ailments, and within a few We introduced Eddie today, and if our listeners enjoyed his music- minutes over 200 people who represented three as I did, `He's Sold'!" different states had called in saying they were Fred Staples loaded with watermelon ... even in the middle WCRE, Cheraw, S. C. of winter. KTIL, KPOJ Fight Floods Together BROTHERHOOD among radio stations was sesac proven further by cooperation of KTIL Tilla- mook, Ore., and KPOJ Portland during the dis- "the best music in America" astrous floods which besieged the Northwest. During the height of the floods, when all Tilla- mook was surrounded by water, Station Mana- 475 Fifth Avenue New York 17 ger Tom Hoover of KTIL found his station without any wire services, though still on the air. He telephoned KPOJ Program Director Jack Moys in Portland and asked permission to take KPOJ's Today's News program off fm and broadcast it by am. Not only did KPOJ grant the request, but the station made all its news broadcasts available to KTIL.

WTCM, WPBN -TV Aid Storm Victims A SUDDEN ice storm which blanketed north- ern Michigan caught four busloads of high school students on extremely dangerous roads, but tragedy was averted, thanks to Traverse City stations WTCM, WPBN -TV, both owned by the Midwestern Broadcasting Co. The students were on their way to a basketball game in Lud- ington, some 100 miles from Traverse City, when the storm struck and quickly became severe. The stations contacted the state police. Police supplied escorts and sanding trucks for the busses. WTCM, WPBN-TV interrupted programs every fifteen minutes to report the progress of the cavalcade.

WOV Aids Italy stop AN INTENSIVE emergency drive has you to invites been launched by bi- lingual WOV New cordially when York to insure prompt and steady flow of EA' offices d ers food packages to families in Italian areas by its headquartersea 4 address stricken by severe winter storms. Officials said that appeals are being broadcast in in Washington. Italian every hour urging listeners to ship DeSales - opposite food packages to friends and relatives is 1735 throughout Italy and Sicily. For non - the Mayflower Italians, WOV is supplying names of families to whom parcels may be sent. Listeners who report to WOV on such package mailings will be represented on a scroll to be presented to Italian govern- ment relief authorities when the crisis is over.

Page 26 A1onJi 5, 7256 BROADCASTING TELECASTING Birmingham Ballots Reveal Commanding Lead for WBRC RADIO!

Results indicate that WBRC wins by far in busy Birmingham.*

WBRC leads with all 15 top daytime quarter -hours! (Monday through Friday.) WBRC leads with 8 of the top 10 programs available for local sale! (Monday through Friday.) WBRC leads the nearest competitor by 61% in the morning! (Monday through Friday). WBRC leads the second choice by 63% in the afternoon! (Monday through Friday.) WBRC leads the second place station by 55% in the evening! (Sunday through Saturday.) WBRC has 72% more quarter -hour firsts than all other Birmingham radio stations combined ! WBRC is THE station for reaching the Busy Birmingham market.

*Source: C. E. Hooper, Inc., Birmingham Hooperating, October through Novmbar, 1955.

960 KC BCBS RADIO NETWORK 960 KC ST O4 STORER NATIONAL SALES Paul Evans, HEADQUARTERS f Midwest Sales Manager 230 N. Michigan Ave., Chicago. Toni Harker, V. P., FRanklin 2 -6498 National Sales Director V. Grubb, V P., Bob Wood, National Sales Manager Gayle A West Coast Sales Manager 118 E. 57th Street, New York, 1 111 Sutter St., San Francisco. MUrray Hill 8 -8630 SUtter 1 -3631 Represented Nationally by THE KATZ AGENCY

BROADCASTING TELECASTING March 5, 1956 Page 27 i S SOUND BT's 1956 Yearbook- Marketbook *, radio's one volume reference library, just out, says: Vigorous selling and revitalized programming combined last year to pull radio out of its 1954 dip. Combined net time sales of the country's radio stations and networks amounted to $455,649,000, according to BT's estimate, more than $4 million ahead of the 1954 combined net ... and only 4.5% below the all -time industry high of $477,206,000 achieved in 1953. Obviously, a great number of advertisers regard radio as a sound invest- ment. What about listeners?

EVERYBODY LISTENS. The average family spends 2.19 hours daily listening. 1955 production of radios, 14,894,695 sets, reached the highest point since 1948; this is 4.5 million sets above the 1954 output. Since 1946, 98 million home radios and 41 million car radios have been purchased. The number of car radios alone in use today far exceeds the total circulation of all U. S. morning daily newspapers. Radio is advertising and show business and journalism, and indeed, something more than all of these. Most qualified observers believe that radio for 1956 will continue the gains of 1955. How? By intelligent sales effort, largely at the Main Street level, directed not against other stations. but for radio's sound appeal. For detailed news of this activity, informed people in and out of radio regularly turn to Bel', the news weekly for radio and television.

EVERYBODY LISTENS TO

A limited number of 1956 BROADCASTING Yearbook - Marketbooks is available to non - subscribers at $3.00 a copy. Order direct from BT, DeSales St., NW., Washington 6, D.C. Annual subscription rates: 52 weekly issues $ '7.00 52 weekly issues and Radio Yearbook 9.00 52 weekly issues and Tv Yearbook 9.00 52 weekly issues and both Yearbooks 11.00 PULSE Says WPTF Is Also A Amite Toifit-11-EIRO

More North Carolinians listen to WPTF than to any other station, BUT what about the listeners right in metro- politan Raleigh . . . WPTF's home bailiwick? Is it possible to program for a state-wide audience and still keep 'em happy at home? Here's the latest weekly Cumulative PULSE Audience Report on Wake County. More proof that WPTF is the Number One Salesman in the South's Number One State.

OF TOTAL RADIO HOMES REACHED BY EACH STATION 6 AM- 12 Noon 6 PM- Total 12 Noon -6 PM 6 AM Week WPTF 70.4 74.6 81.1 92.7 Station A 48.4 50.4 48.2 77A Station B 29.6 48.4 50.4 76.6 Station C 42.2 53.4 38.2 72.1 Station D 17.9 16.5 30.2 Station E 20.2 19.9 29.9 Station F 6.7 5.1 5.1 11.4 Station G 3.2 3.0 2.0 5.1 50,000 Watts 680 KC NBC Affiliate for Raleigh -Durham and Eastern North Carolina

R. H. MASON, General Manager GUS YOUNGSTEADT, Sales Manager Free & Peters National Representatives

MARKET DATA* NCS Coverage NCS Coverage Population 2,940,700 Food Sales $428,452,000 Families 690,200 General Merchandise Sales 248,926,000 Radio Families 672,945 Furniture- House-Radio Sales 107,054,000 Net Effective Automotive Sales 407,991,000 Buying Income $2,737,392,000 Drug Sales 54,304,000 Retail Sales 1,933,439,000 Gross Farm Income 847,300,000 NCS WPTF Coverage Map *Source: Sales Management Survey of Buying Power, May 10, 1955.

Page 30 March 5, 1956 BROADCASTING TELECASTING BROA STING TE CASTING

March 5, 1956 vol. 50, No. 10

juggled schedules on short notice to keep the nation informed of Wednesday's momentous de- IKE'S DECLARATION SETS OFF velopments. Democratic Chairman Butler called for re- POLITICAL TIME FREE- FOR -ALL vision of Sec. 315 and urged newspapers to adopt the radio -tv technique of giving both sides That President radio to his equal chance to tell their story (page 85). chooses -tv explain position happened Wednesday noon before the hassle Democrats immediately demand equal time to answer developed over reply time following the Presi- dent's network address. It's beginning of months of trouble for broadcasters GOP Chairman Leonard W. Hall an- nounced Thursday the party will wage an "elec- EIGHT grim months of political broadcasting for a chance to reply to the President's speech, tronic age" campaign. loomed at the weekend, with television and claiming it was political in nature. Mr. Butler Chairman Hall said the Republicans total radio caught between the two political parties said he wanted "equal facilities for the Demo- budget for the Republican National Committee and the equal -time requirements of the FCC cratic party" in accordance with "established and the Congressional committees would run and the Communications Act. procedures." about $7 million, of which $2 million will be As the campaigning got away to a quarrel- When the requests were rejected by all net- devoted to tv and radio. He displayed charts some start last week, it became obvious that works, Mr. Butler promptly came back with a showing proposed blanketing of all sections of the country media before the No- tv and radio will serve as the primary means second request "in the name of fair play." He by electronic of influencing voters. This will be especially contended the networks were morally obligated vember election. true in the case of President Eisenhower, who to grant the time and pointedly hinted that if The tv shows will include several appearances Eisenhower the may has flatly rejected whistle -stopping. he didn't get it, Congress (controlled by Dem- by President but President ocrats) the law "to assure also make "several quick trips" to key sections. The reason for the emphasis on electronics, might want to change fair treatment to both major political parties." A special organization will be set up in Chicago especially tv: Campaigners have a 100 million At the weekend these key trends and devel- to handle the campaign in the farm belt. Cabinet potential tv audience when they go on the air opments were observed on the political scene: members, except Secretary of State Dulles, will (40 million sets by convention time), according hit the trail in the autumn. Mr. Hall Sen. Lyndon Johnson (D- Tex.), majority campaign to Sig Mickelson, CBS news -public affairs vice Nixon will be the leader, introduced a bill requiring broadcasters predicted Vice President president (page 32). President's running mate. to provide presidential and vice presidential All networks, and most of their stations, in his Wednesday candidates of major parties with equal facilities. President Eisenhower said carried President Eisenhower's historic news night radio-tv address that he would not "en- It has the approval of party leaders on both conference and address to the nation last gage in extensive traveling and in whistle -stop sides (page 84). Wednesday. As a result the networks found speaking- normally referred to as barnstorm- (D- their moral integrity challenged by the Demo- Sen. Richard L. Neuberger Ore.), intro- ing." He said he would reach the American financing of politi- crats because they adhered to legal and FCC duced a bill for government people "through means of mass communica- 84). tenets. cal time on radio -tv (page tion." Developments moved swiftly and charges Radio and tv served both as media of im- At the Wednesday morning news conference were met by counter -charges as the President's mediacy and as the President's personal con- he announced his decision to stand for a second decision to stand for a second term was handled tact with the people as he announced willing- term following countless requests by newsmen by broadcasters as a major news development. ness to run at his news conference, and as he for him to state his desires on the matter. The equal-time nemesis arose Thursday when explained why and how in a 16- minute broad- Having met their request, he answered very few Paul M. Butler, chairman of the Democratic cast. questions. Instead he promised to give the an- National Committee, and F. Joseph Donahue, (As many as 70 million persons are estimated swers in his broadcast. Thus radio -tv were first campaign manager for Sen. Estes Kefauver to have heard the President's address.) to tell the world about his decision to stand for D- Tenn.), asked ABC, CBS, NBC and Mutual Networks dropped huge sums as they renomination, with word going out over net-

THE CAMPAIGN BY RADIO AND TELEVISION BEGINS

THE PRESIDENT turned to radio and tv to convey his reasons use of "mass communications" was regarded as historic. Some and conditions for running for re- election. The President's observers thought his decision would have been more difficult announcement that he would conduct his campaign largely by if broadcasting -especially television -had not been available.

BROADCASTING TELECASTING March 5. 1956 Page 31 . >:k;j.. y.y:.w:* i4W. n w::tásï:á:.u:::..ui?T'::.¿S:::u.v.v....3.:..:.:>.w:Úti.»SH:

follow this year are not underestimating the power that tele- vision will wield. WHY TV HAS BECOME The statistics show that some 55 million persons saw some part of one or the other of the 1952 conventions. At the A POLITICAL FORCE peak point, between 10:30 and 11:00 p.m. on the night of Friday, July 25, during the third ballot of the Democratic THE REASONS for television's importance in contemporary national convention well in excess of 10,000,000 homes were political campaigns and its likely influence in changing his- tuned in to the proceedings. This represents more than 25 torical campaign patterns were described last Friday by Sig million persons. Mickelson, CBS Inc. vice president in charge of news and This gives some indication of what we can expect in 1956. public affairs. Here is a condensed text of Mr. Mickelson's With twice the number of homes equipped with television address at the annual Journalism Institute of the U. of Wis- sets this summer, we should be able to expect twice the im- consin at Madison: pact of 1952. Perhaps more than twice the impact, because this year the signal will go into both large and small cities, SOME months ago I began to think of election years as the not concentrated along the principal cable lines but scattered years of the blue shirt. Of course, the blue shirt is not a in all parts of the country. This may easily mean that at product of television, but it is one manifestation of the great some key moment some 100 million persons will be looking part that television will play in the 1956 election year. in simultaneously at convention proceedings-the most fan- To understand television's role in 1956, you must start tastic audience ever assembled. with the story of its incredible growth. There will undoubtedly be some changes in convention There was television during the summer of 1948 when procedures this summer. The Republicans, for example, both political parties held their conventions in Philadelphia, are promising us there will only be one session daily -that but it was minuscule compared to its present status. In 1948 from 2 to 7 p.m. San Francisco time (11 a.m. to 7 p.m. there were barely more than 400,000 television homes in the the first day), which, of course, translated into terms of entire U. S. In 1952, at the time of the conventions, the New York time, is 5 to 10 p.m.- incidentally, the peak 400,000 had become 18,700,000 television homes. In 1956 hours of television viewing. The Democrats are promising it is estimated that the figures will run somewhere between a program of streamlining which will make their convention 36 and 40 million. move more swiftly and which will eliminate many of the The growth in the number of stations which will be able proceedings which repel viewers rather than attract them. to carry broadcasts from the convention sites this summer is just as spectacular. In the summer of 1948 there were only The Agency and the Producer 15 stations on the air which were able to carry the signal Many of these changes are worth a very careful look be- from Philadelphia. In 1952 this figure had risen to 107. In cause they may have a profound effect upon one important 1956 the total will be 396. element of American democracy -the machinery for nom- Back in the primitive year of 1948 there were only seven inating and electing a President. There are additional changes cities which were interconnected by AT &T cable and thus, in prospect, worth close examination because of their po- in only those seven cities were viewers able to see any part tential influence on the processes of selection of candidates. of the convention proceedings. In 1952 the seven had grown One of these is the ascendancy of the advertising agency to 62 cities which were similarly interconnected. But in 1956 into a position of substantial importance in the whole electoral the figure will rise to 233. process. The second is the rise of the personal producer, This gives you a picture of the growth of television's the man who advises the candidate on radio and television potential as a political force since 1948, but I think you performances and is always at his side to see that he is light- should take particular note of the growth just since 1952, ed, photographed and made up in the right way. which I suppose many people regard as the ultimate year in The third prospective change is the short campaign, limited the interconnection between politics and television. Although now to something less than two months, perhaps to approxi- 1952 was a great year for television, there will be approxi- mately six weeks duration. This will undoubtedly mean tre- mately twice as many television homes in 1956. There will mendous emphasis on television. It may mean the virtual be nearly four times as many stations able to carry the con- end of the great American institution, the campaign train, vention signals, and there will be nearly four times as many and full reliance on the airplane. It could, of course, mean cities into which the signal will be able to go. that the famous backporch campaign will really come into It really isn't any wonder that the persons in charge of its own because only now is it really feasible. planning for the political conventions and the campaigns N A fourth is the tailoring of conventions for television t. .::m .. :. Amm atawa; smammu:mmamu :'. ':,av::;:':££fái+,:< . ra work and station facilities a few seconds after major parties, and in this connection, mentioned have been on CBS Radio and CBS -TV. He the morning conference was over. that NBC had provided free time to Adlai said the network attempts to "keep an overall All networks, in turning down the original Stevenson on two recent occasions. balance between Republican and Democratic requests of Chairman Butler and Sen. Kefauver Robert E. Kintner, president of ABC, turned viewpoints at all times." for reply time, couched their answers in sub- down the Democratic request with this wire: In his second request for time to reply to the stantially the same language to the two indi- "We regret to inform you it is our decision that President, Mr. Butler said: (1) the address was viduals. The letters from the networks based we are neither legally nor morally obligated to political and the President spoke as a candidate, their refusals on two points: they would allot allocate time ... ABC has followed and will outlining his program; (2) his request for time equal time to contending candidates for the continue a program of balanced and full pres- was based not on legal but on moral responsi- nomination of the same party, but not to a entation of various political points of view." bilities of networks to treat both parties the different party, as in this case; President Eisen - In declining the requests, John B. Poor, ex- same; (3) the network denials set a precedent hower's talk was carried as a matter of public ecutive vice president of Mutual, said MBS had "that the President can campaign free of charge interest, and similarly, significant talks by carried the President's address as "a special from now to the convention;" (4) some network Democratic leaders would be presented. news feature in the public interest." Under the officials are asking relaxation of equal time Robert W. Sarnoff, president of NBC, wrote circumstances, he added, there is "no obligation laws on the ground they can be trusted to act Mr. Butler that NBC makes its facilities avail- on the part of the network to furnish equal fairly, and he deems the denials unfair; (5) if able to political leaders from time to time as time." the networks persist in their position, "I feel a matter of public interest. He said the network Mr. Mickelson pointed out the policy of CBS confident" Congress will study the problem and carried the President's address because it was Radio and CBS-TV "to give equal facilities to lake steps it deems necessary to assure fair treat- "a news event of unusual national importance." contending candidates for the nomination of the ment; (6) Congress intended broadcasters should He pointed out that NBC attempts to maintain same party." In accordance with this policy, he serve all the people, not merely the party in "fair balance" between representatives of the said, both Sen. Kefauver and Mr. Stevenson control of the executive branch, and (7) millions Page 32 March 5, 1956 BROADCASTING TELECASTING ../n..v. r C}%..!#.: :.CNr" n}}}}:C}%' :nh%.:ï'.v. v:q }.3})""}:v'i:.i:Ci' .}:f.:,py ...Y.'::..'. :'i:WY. çy 'rbYi p/ ï>1V!i::i::>.::iii:.:jïi:>.::::ï« 3 q v::J:i:%:::f::yi . i` + / íá:u\':Cï::'r..lr:ti}:ONMï:' viewing -a tailoring which would eliminate the supposedly the convention itself-should be marked by some danger duller elements but which might also serve to sweep some of signals. the evidences of dissidence and discord under the rug. It is my firm opinion that the convention system should be What about these potential changes? Are they for good or maintained as the best and most logical method of nominating bad? Will they mean the White House hereafter will be oc- candidates for the Presidency. As a matter of fact, with the cupied by the most sincere -appearing actor, backed up by the ubiquitous eye of the television camera cutting through the strongest, most creative advertising agency, or will they sim- fog and smoke of the convention floor, penetrating through ply mean that the average voter is provided with better stand- keyholes and over transoms into smoke -filled rooms, popping ards of judgment of strong candidates and weak candidates? up unexpectedly in the caucus room, and weaving the whole business of the convention together with thoughtful, intelli- The fact is that political campaigning is becoming so gent and well- informed day of the nom- complex, what with the tremendous increase in importance correspondents, the ination by a few willful men is at an end. of television, that it probably would be totally impossible As a matter of fact, it is quite possible that a direct pri- for a political party to function adequately without the strong mary could be more easily rigged than a single convention. support of a competent advertising agency. This does not mean, however, that the convention system is not necessarily mysterious but it is Timebuying compli- should be left precisely as it has been. The size should un- cated, and no other instrument but an advertising agency doubtedly be cut to reduce the number of the throngs milling is and skilled in this has personnel which experienced par- around on the floor, and some of the non -essential formalities the local will have his ticular operation. Even candidate from the past should be wiped out. troubles buying time, but on a national basis it seems to me that it is virtually impossible to function Keeping Conventions Honest without the support of an agency. The most important element, however, is to keep the con- Apart from timebuying, there are the ventions honest. Television would have no interest in cov- it were growing complexities of television produc- ering a national convention if to be scheduled solely tion. A candidate simply has neither the as a show, if it were not to be an honest effort on the part of a publicly select its best time nor the experience to cope with the political party seeking to candidate problems of camera positions. audio pick- for the Presidency. We would be violently opposed to having up, direction, lighting and, where neces- the political parties enforce rules against demonstrations, many it sary, set design, not to mention program phony as of them really are. Similarly, we think F would be a serious error to rule out the polling of the dele- ïCv scripting and construction, film integration, AW gations or to try to poll delegations only behind closed doors. i\:} research and, for that matter, reading a The polling is : stopwatch well enough to get on and off the of a delegation part of the democratic process : and that process should be kept out in the open where it can ï air at the right time. Nor can such matters i MR. MICKELSON int he seen by the public. niy be handled by amateurs, if the candidate is : We would encourage :h cutting down on the number and the :á going to look his best, sound his best, and deliver his message G4 length of the nominating speeches but it would be an un- rvG with the maximum impact. St :w[f forgivable error if a delegate were not to have a clear right Y will undoubtedly be (W The dangers of hucksterism rampant W: to challenge the report of the credentials committee or the is which keep the agency .U there. But there one key quality can platform committee from the convention floor. .>t and the personal producer in their proper place. That key :l The arrangements committees are undoubtedly right in : factor is integrity. So long as there is integrity among can- seeking to streamline the conventions, but at that point where r didates, among political parties, among advertising agencies, : becomes a method i streamlining convenient of sweeping the i among television experts and among the voting public it unfavorable elements under the rug or locking up the actual to the machinery of campaigning should be possible control convention business behind a sealed door, streamlining should 1956 style. he vigorously opposed. And here television can play an important role. Television We who represent the television industry in the production itself has given every indication that it will reveal the integ- of news and public affairs programs in this case are simply rity or the lack of it among the candidates. So far, it ap- serving as the eyes and ears of the public. We are looking pears that television has succeeded for the most part in forward to a great summer -the summer of the blue shirt - unmasking the villains and providing a vehicle for the honest. which will be filled with the excitement and interest of an The third potential change, the reduction of the length of election year and which will, at the same time, bring the campaigns, seems to have such obvious advantages that we practical business of American politics closer and more graph- can universally approve it. But the fourth -the evolution of ically to more citizens than ever before.

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are deprived of the right to hear from their conference. Eric Sevareid, Gritting Bancroft 7:30 -7:55 p.m. on Wednesday, covering re- opposition leadership in answer to the President. and Bill Shadel worked from the corridor. The action to the President's decision around the Radio and tv film coverage of the President's network had Len Cautela stationed with Adlai world. The program was sponsored by Harris - news conference Wednesday was speeded to Stevenson at the Savoy Plaza Hotel, New York, Upham & Co., New York investment company, broadcasters when James Hagerty, Presidential where Mr. Stevenson heard the Von Fremd through Lewin, Williams & Saylor, New York. news secretary, cleared the audio and visual flash on a radio set. After the President's eve- Included were reports from Washington, Paris, versions in a little over a half -hour. ning talk to the nation, CBS -TV carried a 40- London, Los Angeles, Chicago and New York. NBC had Peter Hackes, newsman, on West minute series of clips and commentaries handled Mutual presented a special broadcast Wednes- Executive Ave. beside the Executive Office with by Douglas Edwards. day (11:30 -11:45 a.m.) in which Mutual chief a mobile unit. After relaying the flash, Ray ABC tipped off its news staff by having an correspondent Robert Hurleigh explained news- Scherer, commentator, joined him with a run- open mike in the corridor outside the press men's reaction to the news conference. From ning account of the news conference on NBC - room, with the opening doors and rush for 3:30 -4 p.m. MBS broadcast a transcribed re- TV. Richard Harkness handled radio to New telephones as a signal. Bryson Rash, John Ed- cording of the conference. York from a microphone outside the news con- wards, Martin Agronsky and Edward P. Mor- NBC and CBS pre -empted commercial tv time ference room. The Ernie Kovac Show on NBC - gan gave a 17- minute account that included a to carry the President's talk, starting at 10 p.m. TV and Weekday radio program carried the switch to the Senate Radio Gallery where ABC rearranged its tv schedule shifting its flash and commentaries. Richard Rendell interviewed legislators. Albert sponsored boxing bouts telecast usually car- NBC -TV carried the film account of the Warner supplied commentary from the studio. ried at 10 p.m. to 10:30 p.m. EST. It was conference starting at 12:30 p.m., claiming a ABC carried the radio tape of the conference at estimated that CBS -TV's cancellation of The beat. 1 p.m., and Mr. Rash fed a filmed version when United States Steel Hour (Wed., 10 -11 p.m. CBS had Charles Von Fremd on radio and the tv network opened at 3 p.m. EST alternate weeks) would cost the network tv with a flash at 10:52 a.m., after the news ABC Radio carried a special program from (Continues on page 84) BROADCASTING TELECASTING March 5, 1956 Page 33 . :....:...... ADVERTISERS & AGENCIES a£M.W.

THE TOP 7 ON NETWORK TV The gross time purchases of network advertisers in each of these product classifications were more than $10 million in 1955. Together, the seven categories accounted for $344,141,415 of the total $406,899,059 spent for tv network time last year.

FOODS TOILETRIES AUTOMOBILES SOAPS SMOKING MAT. APPLIANCES DRUGS $80.0 $74.2 $47.1 $46.0 $42.1 $31.5 $23.3 TV NETWORK BUYS AND BUYERS

PROCTER & GAMBLE, the top buyer tobacco, ranked in that order. Reflect- in line in the tv market, checking out of network tv time last year, purchased ing these purchases is the makeup of the with $18,698,318, an increase of about at gross rates, before discounts, $33,- top 10 tv network clients for 1955, $4.6 million over the previous year. 822,228 in time in 1955, or more than based upon the compilation of gross Gillette Co., also big in toiletries tv ad- $10 million over its 1954 network tv billings prepared by the Publishers In- vertising, added about $4.2 million, allocation. formation Bureau. while Lever Bros. (toiletries as well as The big money in network tv last Colgate -Palmolive, which spends most foods and soap in tv advertising) was year came from national advertisers of of its network tv ad dollars for toiletries up $7.2 million. foods, toiletries, automobiles, soaps and products and some for soap, was second In the automotive field, Chrysler

LEADING ADVERTISERS IN GROSS TV NETWORK TIME SALES BY PRODUCT GROU PS DURING DECEMBER RESPECTIVE GROUPS AND FULL YEAR 1955, COMPARED TO 1954 DURING DECEMBER 1955 December Full Year December Full Year 1955 1955 1954 1954

Agriculture & Farming $ 32,300 $ 134,577 $ . $ 141,250 Ralston- Purina Co. $ 32,300 Apparel, Footwear & Access. 233,799 2,828,170 284,506 3,235,718 Cluett, Peabody & Co. 106,779 Automotive, Auto Equip. & Access. 5,399,187 47,059,360 3,387,602 29,203,750 Chrysler Corp. 2,077,988 Aviation, Aviation Access. & Equip. 10,492 133,947 General Dynamics Corp. 10,492 Beer, Wine & Liquor 752,858 7,588,396 769,448 6,980,809 Jos. Schlitz Brewing Co. 238,755 Bldg. Materials, Equip. & Fixtures 98,088 1,860,776 4,118 1,121,774 Johns -Manville Corp. 52,050 Confectionery & Soft Drinks 1,172,417 8,113,792 763,403 6,179,307 The Coca -Cola Co. 385,967 Consumer Services 34,080 1,173,357 103,909 1,297,433 Western Union Tel. Co. 34,080 Drugs & Remedies 2,591,934 23,280,306 1,999,614 15,848,666 American Home Prods. 1,187,700 Entertainment & Amusements 13,141 16,210 Food & Food Products 7,254,841 79,988,578 6,689,648 64,495,785 General Foods Corp. 1,324,430 Gasoline, Lubricants & Other Fuels 517,225 4,994,750 544,980 3,988,141 Gulf Oil Corp. 215,821 Horticulture 35,268 146,978 23,406 Florist's Telegraph Delivery Assn. 35,268 Household Equip. & Supplies 2,870,470 31,548,849 2,755,701 26,403,009 General Electric Co. 507,479 Household Furnishings 230,261 2,570,634 364,150 4,031,046 Armstrong Cork Co. 141,950 Industrial Materials 941,889 7,507,334 691,743 6,600,320 Aluminum Co. of America 222,876 Insurance 380,811 2,219,079 233,208 1,765,272 Prudential Insurance Co. of America 253,080 Jewelry, Optical Goods & Cameras 510,032 4,834,779 553,651 3,178,091 Eastman Kodak Co. 167,250 Office Equip., Stationery & Writing Supplies 718,923 5,921,867 748,767 5,556,031 W. A. Sheaffer Pen Co. 358,191 Political 323,986 Publishing & Media 34,295 708,621 20,940 217,393 Crowell -Collier Pub. Co. 19,500 Radios, Tv Sets, Phonographs, Musical Instruments & Access. 616,765 8,096,483 787,921 8,595,186 Admiral Corp. 198,495 Retail Stores & Direct by Mail 10,392 42,345 Smoking Materials 3,869,086 42,121,762 3,928,697 42,727,939 R. J. Reynolds Tobacco 1,254,708 Soaps, Cleansers & Polishes 4,431,586 45,967,555 3,295,545 34,606,678 Procter & Gamble Co. 2,888,507 Sporting Goods & Toys 184,694 697,408 30,423 120,645 Lionel Corp. 60,318 Toiletries & Toilet Goods 6,190,022 74,175,005 5,357,306 49,962,588 Gillette Co. 1,121,476 Travel, Hotels & Resorts 43,830 508,140 37,140 839,270 Pan -Am. World Airways 43,830 Miscellaneous 243,464 2,695,023 207,920 2,652,226 Armour & Co. 62,780 TOTALS $39,398,617 $406,899,059 $33,560,340 $320,154,274 Source: Publishers Information Bureau

Page 34 March 5, 1956 BROADCASTING TELECASTING ten KK:'ia.f1.

Fri., 3 -5 p.m. EST), Sterling Drug Co., New Corp. nearly doubled its 1954 expendi- BBDO, NBC -TV PLAN York, began a 13 -week, 32- participotion cam- ture for network tv, for a more than paign for Bayer's aspirin last Tuesday and will $17.2 million total that placed the firm 'COLORTOWN' STUDY launch a nine -week, 20- participation campaign in third place, and General Motors A JOINT color tv study, financed by NBC and for Philip's Milk of Magnesia on March 27. Corp. spent $5.7 million more, a total BBDO, New York, to be known as the "Color - Both products are handled through Dancer- of $14 million, netting it the fifth spot town" project [AT DEADLINE, Feb. 27) was an- Fitzgerald-Sample, New York. The other after- noon sponsor signed last month was Coats & behind Gillette. R. J. Reynolds Tobacco nounced officially last Monday by Hugh M. Seville Jr., NBC vice president of planning and Clark's Sales Corp., New York, which Feb. 20 and American Tobacco Co. once again began an eight -week, 28- participation campaign were the tobacco industry's blue -chip research, and Ben Gedalecia, director of re- ttj search, BBDO. The "Colortown" project will on behalf of its Crown slide zippers. Agency invest- network tv advertisers, Reynolds be conducted by Advertest Research. is Kenyon & Eckhardt, New York. ing about $400,000 and American about Culminating a year's preparatory work, $1.2 million above their 1954 expendi- "Colortown" will be a continuing poject. Cur- Advertising Faults tures. rent plans call for two surveys a year with a In foods, General Foods and General "probability sample" panel of 4,000 families. Discussed by Kobak Mills upped their spending on the The panel already has been selected and the IN advertising shortcomings, medium, General Foods by some $4.1 first interviews completed. DISCUSSING Mr. Gedalecia, said that "the first study will Edgar Kobak, business consultant to advertisers mil- million and General Mills by $1.8 begin to take on significance only in light of the and station owner, said last week that a current lion. results of the second or third survey." tendency of some large advertisers to demand Record spending by the top na- "Within the next few years earmarked for rebates from their agencies is "nothing short of tional tv clients carried into December, color television's most rapid expansion, we be- chiseling." the second month (the first being Octo- lieve that 'Colortown,' which will enable us to Mr. Kobak, speaking Tuesday at an Assn. of analyze the impact of the ber 1955) that nine of the 10 spent chart the growth and Advertising Men & Women's lecture period in medium, will be of invaluable benefit to the New York City said that "deals are unhealthy $1 million or more. GM and Chrysler - future growth of color," Mr. Seville explained. for the people making them as well as for the big together that month surpassed the The survey work, under the immediate guid- industry as a whole." He expressed alarm at $3,131,267 in network tv time pur- ance of Dr. Thomas Coffin for NBC and Mrs. what he saw as a resurgence of the "house chases of Procter & Gamble. Their total (Teddy) Anderson for BBDO, is being super- agency," saying networks and stations as well came to more than $3.9 million. The vised by Seymour Smith and Richard Bruskin, as other media groups would do better in doing select $ 1 million, or more, group in directors of Advertest Research. business with agencies which have "no stake in December 1954 was made up of six Results of the first study, originally slated for the client" other than due commission. being disclosed pend- advertisers compared to last winter's release last week, are not Other "bad tendencies" pointed out by Mr. nine. The 10th advertiser, General ing further study. Kobak included: Mills, came within $92,000 -plus of the That of claiming too much in advertising Barton's Ad Criteria: is in favor, since the $1 million level. copy: "To undersell your will, in many cases, come back to you Tv network gross time sales in 1955 Short Copy, Big Pictures consumer and say how good your product really is." totaled $406,899,059, more than a FOR DECADES, Bruce Barton, chairman of imitation: "Anybody $86.7 million increase over the previous BBDO and dean of American advertising men. That of can imitate in advertising. another copywriter's idea. Not enough agencies year. has called for "shorter copy" Last week he revised this admonition: "Make try to do it better...." pictures bigger and copy shorter," he said at That of spending too little time listening a Washington Ad Club luncheon. and seeing: "Clients will approve a budget, a Television is making people picture conscious, piece of copy, a program, but strangely, they no Mr. Barton said. A new generation is growing longer seem to pay attention to the finished medium Top Ten Tv Network up which knows no other advertising product. They're too busy doing other things but pictures. to look over their investment." Clients in Full Year 1955 Mr. Barton prophesied that the next decade That of premium advertising in all media; would be, barring war, the most exciting and bait advertising in broadcasting: "I am glad to 1. Procter & Gamble $33,822,228 rewarding in advertising history. He pegged this see at least one advertiser (Ralston Purina Co.) 2. Colgate -Palmolive 18,698,318 estimate on rising population (high birthrate, tell its customers, 'all we have to sell is a good 3. Chrysler 17,272,769 older people living longer), rising productivity product'." 4. Gillette 15,740,246 (new industries not even known 10 years ago Mr. Kobak, whose own credits include owner- of many manufac- 5. General Motors 14,077,573 are now an important part ship of WTWA Thompson, Ga., and past presi- the full employment philoso- 6. General Foods 13,839,211 turing companies), dency of Advertising Research Foundation, phy of both major political parties, and finally in 7. R. J. Reynolds Tob. 12,230,666 urged people the advertising business to un- what he called "pyramid building" (rebuilding "They mean nothing. The best 8. American Tobacco 10,703,825 derplay credits: "horse and buggy" cities, highways, schools, credit you can get in media selling is that pay- 9. General Mills 9,456,259 hospitals, etc.). check. Don't ever let the other fellow know you 10. Lever Bros. 9,444,752 In discussing television, Mr. Barton said sold him anything. Let him feel he bought BBDO was now spending more than one-third something." of its $162.5 million billings in the visual medium -"yet we're spending more money than West- Marquis Plans Offices ever in newspapers, magazines, billboards, di- rect mail, etc.," he added [BT, Feb. 27]. In Chicago, New York, Texas Top Ten Tv Network Four Buy Participations WEST- MARQUIS INC., veteran west coast Advertisers in December 1955 agency, plans to open offices in Chicago and In 'Film Festival' Shows New York and another one in either Dallas or 1. Procter & Gamble $3,131,267 FOUR national advertisers have signed for 93 Houston, it was announced last week by Presi- 2. Chrysler 2,077,988 participations in ABC -TV's two Film Festival dent John R. West. No dates have been set. 3. General Motors 1,912,532 shows, Slocum Chapin, ABC-TV vice president Now in its 20th year at Los Angeles, the in and 4. Colgate -Palmolive 1,521,179 in charge of sales announced Wednesday. agency also has branches San Francisco 5. General Foods 1,324,430 Effective with yesterday's Famous Film Festival, Seattle. many eastern agencies have opened 6. R. J. Reynolds Tob. 1,254,708 (Sun., 7:30 -9 p.m. EST), Dow Chemical Co. "Although west coast branches, West- Marquis becomes one 7. American Home Prods. 1,232,629 (Saran Wrap), Midland, Mich., signed for six & Adams, New of the first large western agencies to reverse 8. Gillette 1,230,676 spots through MacManus, John Milwaukee, has bought this pattern," Mr. West said. 9. American Tobacco 1,031,103 York; Evinrude Motors, seven participations starting April 8 (except for Promoting from within the ranks, the agency 10. General Mills 907,131 the April 22 program) through Cramer -Krasselt plans to make use of members of its present Co., Milwaukee. staff to manage the new offices. Headquarters ` will remain at 1220 Wilshire Blvd., Los Angeles. rä For the daily Afternoon Film Festival (Mon: ?$,U ».: .":ß.`.3:i, .'.A 5, 1956 Page 35 BROADCASTING TELECASTING March ADVERTISERS & AGENCIES

PRESTIGE SEEN AS PROFIT coincide with the showing of their color shows, "Still it is more money and it will demand a or they set up special closed-circuit color tv higher television budget on the part of most IN COLOR TV ADVERTISING presentations of their ad campaigns. advertisers. We think this money will be easily He noted that the number of color tv sets in available because when television is completely Twenty different advertisers use "is still limited" and that the figure at the in color, present criteria for measuring advertis- now spend more than $45 mil- end of this year may reach about 300,000, but ing effectiveness will be obsolete, including lion a year in medium, mainly by 1957, the total "will surpass a million and ratings ... the trip hammer impact of com- to create position leader- by 1960, 12 million." mercials in color is something no rating service of Mr. Pinkham said the $45 million is being can even begin to reflect. Color provides an ship, NBC's Richard A. R. Pink- spent in color tv because compatible color can emotional stimulus and a vastly increased brand ham says in address before be seen in black- and -white and because they recognition factor that is like a shot of adren- Boston Advertising Club. "stand to gain extensive experience in color alin to sales." production," particularly in commercials. Mr. Pinkham estimated that tv earns about TWENTY different advertisers are spending Next fall, NBC -TV will have available color 121/2% of the total advertising dollar as com- more than $45 million a year in color tv, main- kinescope equipment -a lenticular film process pared with 7% in 1952. He said "informed ly to create for them "a position of prestige and which breaks down the color image electronical- sources" see the figure rising to at least 25% leadership which may profit them more in the ly and then records on special film for proces- "for a total advertising expenditure of over $3 long run than the immediate sale of the prod- sing and readiness for broadcast within three billion for television by 1965." uct." hours -permitting the network's full color Some of this money will come from other This summary of dollar activity by color tv schedule "to go through the west coast at the media and some from new advertisers who advertisers was offered last week by Richard same clock hour as in the East despite the time never used tv before "because it did not offer A. R. Pinkham, NBC vice president in charge difference of three hours," he said. color," he predicted. of television network programs. He spoke be- For the advertiser, color adds costs ranging fore the Boston Advertising Club. from a low of 2% to a high of 15% for an Shopping Via Electronics Mr. Pinkham said that color has appeal to average increase of 10 %, Mr. Pinkham said, Far Says advertisers who seek support of their distribu- adding: "This extra cost for color is moderate, Not Off, Pinkham tion effort as well as the advertising impact on it seems to us, when compared to a premium WHAT is the "perfect sales tool "? Color tv, he public. Explaining, Mr. Pinkham said that of around 50% charged for four color pages in says Richard A. R. Pinkham, NBC vice presi- these companies set up district sales meetings to magazines." He continued: dent, but with a qualification: "To me the perfect sales tool will be in your hands when it becomes possible for the customer to order your product electronically from his living room 'Andre the Analyst' Gives Lowdown on Agency People immediately after watching your commercial." Mr. Pinkham also told his Boston Advertising advertising managers. This group thinks up WHAT sort of people does their handwriting Club audience last week that this day was not They are show advertising men and women to be? schemes. particularly adept at too far in the future. He referred to "Centercast- employing every Last week, "Andre the Analyst" told all. legitimate-and illegitimate ing," an electronic system which permits the whole, device to achieve an end. As a said Andre, they are "extremists -psychological viewer to order a product after watching the . . . quick suspicious. Only a few, about 6 %, showed a very sensi- tempered, idealistic, commercial simply by pressing a button, and people, tive nature. Many they were They have more phobias than most indicated that at the same time express his likes or dislikes more inferiority complexes. But they have masters of good repartee, and a generous of program or commercial also by using the amount of sarcasm. more ego, less virtue." Many showed them- buttons. This system -developed by New York selves as masters of Many "Andre the Analyst" based his conclusions exaggeration. consultant Dr. Alfred N. Goldsmith but as yet on an examination of hundreds of handwrit- are skillful at evasion...." He was smiling not financed-also would provide for an in- ing samples from the advertising gentry. In as he said it. stantaneous and accurate count of the number a slogan contest conducted by Westinghouse Timebuyers -Less dynamic, these, but of sets across the country which are tuned in to Broadcasting Co.'s WOWO Fort Wayne, with "a wealth of spontaniety, initiative, each program. Under the system, it is neces- Ind., each entrant was offered a personal courage. Good mixers. Good story tellers. sary to install little electronic boxes, actually character analysis based on his handwriting. Better cursers than any other group in the transmitters, for sending out tiny radio signals At a luncheon for newsmen last Wednesday business. Sometimes good gamblers." Andre in code from tv sets to a central receiver. in New York, WBC trotted out Andre and was bewildered by the amount of spiritual had him tell what he found. With obvious conflict he found in this category. Of 647 Color Tv May 'Entice' delight, Andre broke his findings down ac- specimens, he said, 36% are "tough, bour- cording to executive level: bon- and -water types." While another third Retailers, Says Settel have "deep seated Vice presidents-"They are natural rea- spiritual sentiments." COLOR TV may "entice" more retailers to the soners, who rarely make up their minds Advertising managers of non- agency com- tv medium because of its very character in per- hastily on important matters," said Andre, panies -Andre was a bit cautious here. He mitting display of "fabrics, textures, shades and who reported he had examined 421 hand- said he had studied 409 ad managers' hand- tones which will help sell merchandise." writing specimens of agency vice presidents. writings but his report dealt only with "cer- This conclusion is contained in an article He found them "pretty prudent ... cautious tain of these men." Of these he said: "This entitled, "Why Retailers Bypass Television," . wise." But he also found signs of con- man is a minority personified. He walks written by Irving Settel, tv sales promotion con- fusion and suspicion -"it could be the ex- around the office backward so he won't have sultant and television instructor at Pace College, pense account problem." Moreover, he said, to face an issue. On occasion he feels his and published in the current Journal of Retail- "36% of these vice presidents' handwritings executive oats and writes a stern memo to ing, published quarterly by the New York U. indicate that this group never wholly makes the advertising agency. Then, after he has School of Retailing. up its mind about when to stop acting and signed his name, he goes out and gets drunk. Mr. Settel, noting that manufacturers now start living. For example, these men are This man hopes some day to become a leg- are redesigning their packages "in the knowledge not capable of deciding whether or not to end. His major gripe is the account executive that color television will greatly affect retail have the third Martini. The bartender has who directs the agency's Christmas present to sales," said that color's effect on selling and to." He also reported -almost gleefully, it the company president rather than to him." purchasing across retail counters "means big- seemed -certain regional differences: "New And who is this "Andre the Analyst" who ger business via the medium of television." He York vice presidents indicate more refine- knows so much? Andre, WBC officials con- continued: ment. Chicago vice presidents are more fessed afterward, is really Guy Harris, pro- "Many retailers believe that this increased thrifty, while vice presidents in Houston gram director of WOWO. They hastened to business should stimulate more cooperative ad- and, to a greater degree, in Los Angeles, add, however, that in addition to being one vertising, with manufacturers assuming a large show an unquenchable thirst for washroom of WBC's top station program chiefs he is part of the retailers' television budget. Perhaps gossip." also, on a sideline basis, a professional here lies the answer to some of the retailers' graphologist, or handwriting analyst. It Account executives -Andre said about problems ?' turns out that he takes in handwriting on the to 57% of those he studied are "live -wire In reference radio, however, Mr. Settel side and apparently does a thriving business indicated that retailers at present still prefer types" who "get things done, probably over at something like a buck per submission. this medium over tv because "radio advertising the dead bodies of timebuyers and clients' Brave fellow, too. Obviously. was much cheaper and frequently just as effec- tive as television for every dollar spent." Page 36 March 5, 1956 BROADCASTING TELECASTING Lights Camera Action

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Page 38 March 5, 1956 BROADCASTING TELECASTING ADVERTISERS & AGENCIES

Wanamaker Buy Brings LATEST RATINGS 'Window' Sales to Four Percent of Tv Homes Reached* ARB t Total Audience JOHN WANAMAKER, a leading department Rank Rating Top 10 Network Tv Programs, Feb. 1.7 store in Philadelphia, last week signed for a 1. I Love Lucy (CBS) 54.9 Rating 2. 64,000 Dollar Question (CBS) 53.2 Window program on WRCV -TV, the NBC - 3. Disneyland (ABC) 1. $64,000 Question (CBS) 57.0 50.6 4. Ed Sullivan (CBS) owned station in the Quaker city, for 13 weeks, 2. Ed Sullivan (CBS) 54.9 Show 49.4 5. Sunday Spectacular (NBC) 45.5 3. I Love Lucy (CBS) 52.5 effective March 19. 6. Perry 4. You Bet Your Life (NBC) 46.8 Como Show (NBC) 44.6 7. December Bride This new sponsorship brought the total of 5. Perry Como (NBC) 44.2 (CBS) 42.4 8. You Bet Your 6. December Bride (CBS) 40.0 Life (NBC) 42.2 stores backing the five- minute, shopping news 9. Dragnet Disneyland (ABC) 40.0 (NBC) 41.1 10. G. E. Theatre (CBS) shows telecast in color, to four, according to I've Got a Secret (CBS) 40.0 39.7 Charles R. Denny, vice president in charge of 9. Big Surprise (NBC) 39.0 t Average Audience NBC -owned stations and NBC Spot Sales. The 10. Godfrey's Talent Scouts (CBS) 38.1 Rank Rating Viewers 1. I Love Lucy (CBS) 52.7 renewal of Bergdorf Goodman (women's fash- 2. (CBS) 52,800,000 64,000 Dollar Question (CBS) 50.0 1. Ed Sullivan 3. Disneyland (ABC) ions and specialty department store) for two 2. Perry Como (NBC) 45,450,000 43.7 4. Ed Show (CBS) 3. 564,000 Question (CBS) 44,830,000 Sullivan 40.6 weeks on WRCA -TV New York also has been 5. December Bride (CBS) 40.0 4. I Love Lucy (CBS) 41,060,000 6. You Bet Your Life (NBC) announced. 5. Disneyland (ABC) 40,370,000 39.9 7. Dragnet (NBC) 6. You Bet Your Life (NBC) 38,840,000 39.2 The Wanamaker Window will be slotted 8. The (CBS) 36.8 7. Big Surprise (NBC) 32,640,000 Millionaire 9. Perry Como (NBC) 2:55 -3 p.m. EST on Monday, Tuesday, Thurs- 8. George Gabel (NBC) 32,040,000 Show 36.6 10. G. E. Theatre (CBS) 36.0 day and Friday, with the Wednesday show set 9. December Bride (CBS) 31,540,000 10. Dragnet (NBC) 31,390,000 t Homes reached by all or any part of the program, at 2:25 -2:30 p.m. EST. The station's "weather except for homes viewing only 1 to 5 minutes. will hostess. Agency is Copyright by American Research Bureau t Homes reached during the average minute of the girl," Judy Lee, be the program. Richard A. Foley Adv., Philadelphia. The Percented ratings are based on tv homes within Hecht Co.. department store, Washington, D. C., NIELSEN reach of station facilities used by each program. sponsors Window on WRC -TV Washington. Copyright 1956 by A. C. Nielsen Co. Gimbel Bros. sponsors Window on WRCA -TV. Top Television Programs Bergdorf -Goodman initially purchased the Two Weeks Ending Feb. 4 VIDEODEX 13 on an ex- five -minute, color program Feb. Number of Tv Homes Reached (000) TOP 10 PROGRAMS to tv's ability to Feb. 1 -7, 1956 perimental basis determine t Total Audience sell high fashions and special merchandise. Homes Rank Rating Name of Program Cities % According to WRCA -TV, Bergdorf Good - 1. The $64,000 Question (CBS) 163 36.3 1. I Love Lucy (CBS) 18,638 man's management "was especially pleased at 2. 64,000 Dollar Question (CBS) 17,936 2. George Gabel (NBC) 164 34.5 3. Dragnet (NBC) 167 33.1 about an item 3. Disneyland (ABC) 17,164 receiving customer inquiries 4. Ed Sullivan Show (CBS) 16,462 4. Ed Sullivan Show (CBS) 149 32.5 which had been displayed, but not specifically 5. Sunday Spectacular (NBC) 15,514 5. Climax (CBS) 131 32.2 Window pro- 6. Perry Como Show (NBC) 14,812 6. I Love Lucy (CBS) 155 31.3 mentioned . . . on one of the 7. You Bet Your Life (NBC) 14,426 7. Bob Hope (NBC) 159 30.8 grams." 8. December Bride (CBS) 14,286 8. Disneyland (ABC) 181 30.2 9. Dragnet (NBC) 14,145 9. Red Skelton (CBS) 92 30.1 10. G. E. Theatre (CBS) 13,233 10. Perry Como (NBC) 118 29.9 Tv Homes H &R Seminar April 3 Average Audience Cities (000's) 1. The 163 Rank Rating $64,000 Question (CBS) 13,552 HILTON & RIGGIO, New York agency, last 2. George Gabel (NBC) 164 12,267 1. I Love Lucy (CBS) 17,901 3. Dragnet (NBC) 167 11,949 16,883 week set April 3 for its third annual seminar 2. 64,000 Dollar Question (CBS) 4. Ed Sullivan Show (CBS) 149 11,771 14,847 3. Disneyland (ABC) 5. Disneyland (ABC) 181 11,591 on new product introduction. Among the 4. You Bet Your Life (NBC) 13,619 6. I Love Lucy (CBS) 155 11,089 13,549 speakers slated are George Abrams, vice presi- 5. Ed Sullivan Show (CBS) 7. Bob Hope (NBC) 159 10,852 6. December Bride (CBS) 13,478 dent in charge of advertising, Revlon Products 13,478 8. Climax (CBS) 131 10,711 Dragnet (NBC) 9. The Honeymooners (CBS) 156 10,564 (CBS) 12,215 Corp.; Royal Little, chairman, Textron Ameri- 8. The Millionaire 10. You Bet Your Life (NBC) 156 10,520 vice 9. Perry Como Show (NBC) 12,145 can Inc.; Edwin De Mesquita, president, 10. G. E. Theatre (CBS) 12,004 Copyright, Videodex Inc. American Safety Razor Co.

Mrs. Tucker's Plans Expansion Puppy Contest Makes Ipana Smile ANDERSON, CLAYTON & Co. (Mrs. Tucker's foods), Dallas, announced Thursday that as part happy days) ecutive. They huddled in several "brain- THESE are "dog days" (but of its large -scale expansion in the packaged storming" sessions and came up with a on television for the Bristol -Myers Co., New foods field, it would change the name its "Name the Puppy" contest. of York. Mrs. Tucker's products division to Anderson, On each Ipana segment of Mickey Mouse For the five Thursdays preceding Feb. 23. Clayton & Co. Foods Div. Bristol- Myers, on behalf of Ipana, conducted Club (5:30 -5:45 p.m. EST), DCS &S runs a film commercial of Lady, star of Walt Dis- Anderson, Clayton & Co., reportedly the a "Name the Puppy" contest as part of its world's largest merchandiser of cotton and segment of ney's cartoon feature, "Lady and the Tramp." sponsorship of a 15- minute processor of edible oil products with $750 mil- ABC -TV's Mickey Mouse Club, (Thurs., Viewers are asked to submit a one -word name for a male puppy that looks like Lady. lion annual sales, also announced it had ap- 5 -6 p.m. EST). To the surprise of B -M. The only other requirement for entering the pointed three new agencies to handle several, as the contest created such enthusiasm that yet unannounced, food products. They are: to attain the six figure contest was to enclose an Ipana carton of entries were expected Paris & Peart, New York, D'Arcy Adv. and mark by the contest deadline. any size. The magnet of the contest, according to McCann -Erickson, both Dallas. Crook Adv., Van B -M's adver- Richard K. Nostrand, DCS&S officials. was that it is simple and Dallas, will continue to handle Mrs. Tucker's by the flood of tising manager, was "amazed" offered prizes that children cherish: 100 shortening, salad oil and Meadolake margarine. had about one- returns, saying he expected cocker spaniel male puppies. adds: half of the entries, and Following the end of the contest on Feb. "This is by far one of the most successful 29, the Reuben H. Donnelly Corp., New Harrell Mulls Job Offers Ipana." contests we have ever run for York. has been examining all entries to select CHARLES HARRELL, who resigned as super- Recently Bristol -Myers suggested to its the winners. They will receive health certifi- visor of television productions at Lennen & agency, Doherty, Clifford, Steers & Shenfield, cates and American Kennel Club registration Newell, New York, after publication of a New York, that a contest for Ipana be run and pedigree papers. along with their eight - speech he made at a Guild Films forum [BIT, Club. Agency officials weeks Any child, if he so desires. on Mickey Mouse old pups. Feb. 13], last week was reportedly considering hit upon "a boy and his dog" motif, reason- may choose the alternate prize of a Schwinn several job offers. He was expected to announce ing that youngsters (girls as well as boys) bicycle. a decision soon. love dogs. B -M officials feel it is too early to pin- The task of crystallizing this concept fell point the exact impact of the contest on Mr. Harrell's speech, delivered at a career - to the Ipana account group at DCS &S, 1pana sales, but reasonably believe that some planning forum sponsored by the film company headed by Joel Jacobson, vice president and of the expected contestants were sold through at New York U., was presented in text form in supervisor, and John Kennedy, account ex- "puppy -love." BT under the title, "Man on a Gray Flannel Couch."

BROADCASTING TELECASTING March 5, 1956 Page 39 ADVERTISERS & AGENCIES FILM

ployes in Chicago, N. Y. and L. A., belong to WARNER FILMS BOUGHT FOR $21 MILLION; trust, which has reported total assets of $3 million. LARGEST LIBRARY YET FOR TELEVISION Sidney J. Wain, N. Y., public relations firm, PRM, Canadian -American investment company, completes deal for retained by The Biow Co., N. Y. 2,350 sound and silent features and cartoons. Approximately 50% Colgate -Palmolive Co., Jersey City, N. J., now will be released initially to video medium with others slated for in new offices in Colgate- Palmolive Bldg., 300 varied uses. All were made prior to 1948 season. Park Ave., N. Y. 22. IN THE largest sale of a motion picture library Warner Bros. will be the distributor of the to television, Warner Bros. Pictures Inc. last library in foreign markets. Thursday signed a contract with PRM Inc., The control of PRM, it was reported, recently Canadian- American investment company, under was acquired by a group headed by Mr. Chess - which PRM will pay $21 million for the motion ler and George Gardiner, PRM president. Advance Schedule 750 sound feature picture company's library of The films, dating back to 1912, include "Main Of Network Color Shows 100 silent assorted car- films, features and 1,500 Street," "Babbit," "The Jazz Singer," "Disraeli," (All times EST) toons and 1948. short subjects produced before "The Story of Louis Pasteur," "Life of Emile The joint announcement of the transaction CBS -TV Zola," "High Sierra," "Watch on the Rhine," was from where the made Wilmington, Del., "The Man Who Came to Dinner," "Arsenic M,r. 6 (9:30-10 p.m.) Red Skelton was contract signed by Louis Chessler, board and Old Lace," "Of Human Bondage," "Yankee Show, S. C. Johnson & Son, of PRM and Jack L. Warner, chairman Inc., Doodle Dandy," "Public Enemy," "The Corn through Needham, Louis & vice president of Warner Bros. Associated with Is Green," "Little Caesar," `The Petrified For- Brorby, and Pet Milk Co. Mr. Chessler as an investor is Eliot Hyman, est," "The Maltese Falcon," "Casablanca," "Oil through Gardner Adv. on alter- president of Associated Artist Productions, New nate weeks (also March 20, 27). for the Lamps of China," "Five Star Final" and York. "Anthony Adverse." Mar. 10 (7: -7:30 p.m.) Gene Awry The transaction follows protracted negotia- Show, William Wrigley Jr. Co. tions conducted by Mr. Hyman for PRM and Mr. Hyman said that preliminary negotia- through Ruthrauff & Ryan (also Ben Kalmenson, executive vice president of tions were for "tv rights only," but later were March 17, 24, 31). Warner Bros. Mr. Hyman reported that PRM enlarged to cover other rights. He reported will Mar. 15 (8:30 -9:30 p.m.) Shower of acquires `complete rights" to the films, including there be no "block selling" of the films for Stars, `The Flattering Word," "copyrights and literary rights, re -make rights, television. Chrysler Corp, through Mc- 16 mm, film -tv and live tv rights." The $21 million transaction dwarfs the ac- Cann- Erickson. It was reported that PRM would absorb the quisition by C &C Super Corp. of the RKO sales division of Associated Artists and install Radio Pictures backlog of 650 feature films NBC -TV Mr. Hyman as managing director of the corn- plus cartoons and short subjects for $15.2 mil- Mar. 5 -9 (3 -4 p.m.) Matinee, participa- pany. lion [BT, Jan. 6]. Several weeks ago, Colum- ting sponsors (also March 15- PRM, according to Mr. Hyman, intends to bia Pictures released through its tv subsidiary, 16, 19 -23, 26 -30). create sales divisions for each of the rights cov- Screen Gems Inc., 104 feature films to television Mar. 5 -9 (5:30-6 p.m.) Howdy Doody, ered by the contract and will seek personnel for [AT DEADLINE. Feb. 141. participating sponsors (also these units. He said the company was negotiat- March 12 -16, 19 -23, 26 -30). ing for the purchase of other film libraries and RKO Teleradio Asks Agencies Mar. 5 (8 -9:30 p.m.) Producers Show- intended to participate in "all facets of the case, "Caesar and Cleopatra," movie and tv industries." To Wholesale Film Display Ford Motor Co. through Ken- Initially about 50% of the films will be allo- yon & Eckhardt and RCA cated to tv, Mr. Hyman said, with the re- WHAT was believed to be a new sales technique through Kenyon & Eckhardt, Al mainder slated for theatre re- issue, re -make and by a tv film distributor was implemented last Paul Lefton and Grey. adaptation for film and live tv programs. He week when RKO Teleradio Pictures showed 52 Mar. 6 (7:30 -7:45 p.m.) Dinah Shore noted that under the terms of the agreement, feature films to top agency executives in a series Show, Chevrolet Motor Div. of of closed circuit sessions. The films, part of General Motors Corp. through the 150 picture package that RKO Teleradio Campbell-Ewald (also March retained for a two -year period when it so'd the 8, 20, 22). RKO Radio library to C &C Super Corp., are available for network Mar. 11 (2:30 -5:30 p.m. EST and PST) or national spot sale for a one -time "Richard the Third "-General showing only. Motors divisions as participat- Some 20 agencies attended the closed- circuit ing sponsors. sessions at the St. Regis Hotel in New York, viewing 20- Mar. 12 (11 a.m. -12 noon) Home, insert minute clips of many of the films on at approximately 11:45-12, par- eight television receivers located in several ticipating sponsors rooms. Agency executives were invited to breakfast, lunch or late afternoon cocktail ses- Mar. 13 (8 -9 p.m.) Milton Berle Shun. sions. Among the agencies represented at the Sunbeam Corp. through Perrin - closed -circuit meetings were BBDO, Paus, and RCA and Whirlpool J. Walter Thompson, Young & Rubicam, Benton & Corp. through Kenyon & Eck- Bowles, hardt. McCann -Erickson, Foote, Cone & Belding, Kudner Adv., Grant Adv., Kenyon & Mar. 14 (10 -10:30 p.m.) This Is Your Eckhardt, D'Arcy Adv., Wm. Esty Co. and Life, Hazel Bishop through Ray- Cunningham & Walsh. mond Spector and Procter & Gamble Co. through Benton & Bowles WCBS Buys Film on alternate weeks (also PLUNGING deeper into tv with opening of -TV Features March 21). commercial production department, vete- SCREEN GEMS Inc., New York, has sold 104 Mar. 18 (3:30-4 p.m.) Zoo Parade, Mu- ran Hollywood movie producer Edward feature films from Columbia Pictures' library to tual of Omaha through Bozell Nassour (r) of Nassour Studios looks over WCBS -TV New York for showing on the sta- & Jacobs and American Chicle tion, starting July 1. The sale is believed to through Ted Bates, on alternate current product with Sam Lewis, named be to manage the new division. Mr. Lewis the largest number of films sold to a single weeks (also March 25). station. formerly headed his own San Francisco Negotiations were handled by Robert Mar. 18 (4 -5:30 p.m.) Hallmark Hall of Salk, director of sales for Screen advertising agency. Although continuing Gems; Haw Fame, "Taming of the Shrew," Hough, program director of WCBS -TV, and feature movie Hallmark Cards Inc. through production, Nassour Studios William C. Lacey, manager of the station's film Foote, Cone & Belding. expanded into tv last fall with Sheena, department. [Note: This schedule will be corrected to Queen of the Jungle for ABC Film Syndi- Package press time of each Issue of BT] includes such films as "Pennies from cation Inc. [BT, Nov. 21, 1954 Heaven," with Bing Crosby; "Sahara," with Page 42 March 5, 1956 BROADCASTING TELECASTING Humphrey Bogart; "Adam Had Four Sons," with Ingrid Bergman and Susan Hayward; "Doctor Takes a Wife," with Loretta Young and Ray Milland; "Commandos Strike at Dawn," with Paul Muni; "It Had to Be You," with Ginger Rogers and Cornell Wilde, and "You'll Never Get Rich," with Rita Hayworth and Fred Astaire.

ABC Film Staffs Two New Offices ABC Film Syndication announced Thursday it has opened new offices in St. Louis and Min- neapolis, with another office in Detroit expected to be opened within the next 10 days. Designated as head of the St. Louis office at 317 N. 11th St., is J. Chris Hetherington, former St. Louis manager for John Blair & Co., station representative. Before joining Blair in 1939, Mr. Hetherington was sales manager of KMOX St. Louis and also was with WBBM Chicago. He will cover Missouri, Kansas, Southern Illi- nois, Southern Indiana, and Western Tennessee. Ted Wold, former sales staff member, KSTP- TV St. Paul -Minneapolis, will be in charge of THE NEW Crunch and Des tv series will be sponsored on WABT (TV) Birmingham, Ala., the Minneapolis office at 517 Northwestern by Drennen Motor Co. of that city. Making it official are (I Bank Bldg., covering both Dakotas, Minnesota, to r), John Forney, Robert Luckie & Co., agency; Tom Percer, local Northern Wisconsin, Nebraska, and Iowa. sales manager of WABT; Jesse Drennen Jr. of the motor company; Robert Luckie, agency head, and John Williamson of the motor company. Series is being released by NBC Film Div. Stevens, Four Star Plan Joint Tv Series Production RKO Teleradio Announces George Bagnall & Assoc., N. Y., announces MARK STEVENS TV Co. and Four Star sale of package of 34 old -time "Mickey Mc- Films announced last week a production agree- Plans for First Tv Series Guire" feature films with Mickey Rooney and ment whereby the two independent tv film "Snub" Pollard to WPIX (TV) N. Y., for show- FIRST tv film series to packagers will jointly produce a new film be produced directly ing on station's Clubhouse Gang Comedies series, The City, set against a New York back- by RKO Teleradio Pictures will be Bozo and nightly series. His drop. The Stevens firm currently produces Friends, a half -hour children's series to be produced Big Town for Lever Bros. Co. and General Mo- in color and black- and -white in early FILM PEOPLE March, it was announced last week by C. R. tors Corp., and Four Star Films Co. Four Frank Fitzgerald, NBC Radio account executive, (Bob) Manby, vice president in Star Playhouse for Singer (sewing machines) charge of tele- to MCA -TV Ltd., N. Y., in similar vision activities for RKO Teleradio. capacity. and Bristol-Myers Co. Other MCA -TV sales staff additions: Vincent Pilot film will be shot in approximately The series, which will be produced at the Ramos, vice president, Caribbean Networks Inc., three weeks, William Cruikshank, Four Star RKO Pathe studios in New York, will cover N. Y., to MCA's International department; president, and Mark Stevens, president of 65 episodes and is intended for presentation on Colm O'Shea, to MCA -TV, Montreal; Will Stevens Tv, said last week. Negotiations were an across -the -board basis for 13 weeks. Each Thomas to MCA-TV, Beverly Hills, Calif.; Paul handled through William Morris, which will program will consist of 2211 minutes of film, Weiss to MCA-TV, Minneapolis, and Allen also act as sales representative for The City. leaving 71 minutes for a live presentation by Green to MCA, Chicago. a local personality. RKO Teleradio will supply stations with a scripted portion for the local Hilly Rose, writer -producer, Kling Film Pro- Aussies Buy 5 NBC -TV Films personality, and his association with the pro- ductions Inc., Chicago, promoted to creative gram will enable local advertisers to arrange director. PURCHASE of five NBC -TV film series by promotion and merchandising tie -ins. Michael J. De Saudis Australian commercial television interests was appointed assistant treas- week Herbert Rice, formerly a vice president of urer of UM &M Tv Corp., N. Y., and Lottie announced last by NBC television films Adler division, making seven NBC properties which Mutual and General Teleradio, has been desig- accountant in charge of booking. Mr. De Sandis was will be shown late this fall when Australian nated executive producer of the Bozo and If iv controller of Minot Tv Inc., Mr. Rice a N. Y., and Miss tv is expected to go on the air. Friends series. also is preparing Adler was with accounting department, Via Amalgamated Wireless (Australasia) plan for sale of the series to stations. MPTV, N. Y. Ltd., Sydney, NBC -TV films' representatives in Philip FILM SALES F. Donoghue, former unit and domestic Australia and New Zealand, the following business manager, Louis De Rochemont Pro- series were bought for the Sydney and Mel - National Telefilm Assoc., N. Y., has sold The ductions, N. Y., to Transfilm Inc., N. Y., as boume markets: The Great Gildersleeve, Vic- Mad Whirl roller derby tv film series to Frank administrative assistant to Robert H. Klaeger, tory at Sea, Captured, Dangerous Assignment, J. Miller Adv., Hollywood, for showing on 13- vice president in charge of tv commercial and and Steve Donovan, Western Marshall. The week basis in Wilmington, Phila., Minneapolis, industrial film production. Great Gildersleeve was purchased by the Her - St. Paul, Fort Worth, Dallas, W. Va., Wheeling, L. Henry ald-Sun Ltd., while Amalgamated Television and Huntington, W. Va. Miller Jr., freelance cameraman, to service bought the other four properties. production staff of George Blake Enterprises, Associated Artists Productions, N. Y., has sold N. Y., producer of tv film commercials and 12 Sherlock Holmes features to WPIX (TV) industrial shorts. MacRae Enters Production New York on library basis for two years. Total Albert F. Cook, veteran audio -visual specialist, which number of stations have purchased films to Detroit creative staff of Atlas Film Corp., GORDON MACRAE has formed Kintail En- is 114. terprises Inc. for the production of live and Oak Park, Ill. filmed tv shows and feature motion pictures. INS-INP, N. Y., reports facsmile service sold Hugh Marlowe, road cast of "Anniversary The new firm will package and own the Gordon to WCMB -TV Harrisburg, Pa., and WRVA -TV Waltz," signed by Screen Gems, Hollywood, MacRae Show, which begins today (Monday) Richmond, Va., and Telenews daily newsfilm to star in half-hour anthology series, The First on NBC-TV sponsored by Lever Bros. Officers and weekly news review to KLAS -TV Las Nighter, adapted from radio series of same of Kintail are Mr. MacRae, president; Samuel Vegas, Nev, and weekly news review to KTVK name. Arthur Haler, tv director (NBC-TV P. Norton, vice president, and Jerome B. Rosen- (TV) Phoenix, KBES -TV Medford, Ore., and Matinee Theatre, CBC Theatre), signed to thal, secretary-treasurer. KIEM -TV Eureka, Calif. multiple picture contract by Screen Gems. BROADCASTING TELECASTING March 5, 1956 Page 43 PERSONNEL RELATIONS

fund and a ruling at the next AFM convention which would preclude Local 47 members from AFM NAMES 5 -MAN COMMITTEE all movie, radio and tv work. He predicted the chartering of another local there and a REVOLT repeat of New York history. TO PROBE HOLLYWOOD By the time the meeting ended, Mr. Read Hollywood was presiding and Mr. to Groen was in the International Executive Board starts investigation of audience. Later the deposed official called this Local 47's rebellion over AFM's $14 million trust fund. Local 47 "one of the most un- American and illegal meetings in AFM history. I believe in Mr. moves to impeach President John te Groen. Petrillo and his policies. My suspension from office is illegal under the bylaws. Officers can shouted Mr. Read into the office AN "immediate on- the -scene" probe of Holly- the members be removed only by impeachment." wood AFM Local 47's charges involving con- of "acting president" and "temporarily sus- Early Tuesday morning Mr. Read called an trol of trust fund monies paid for recorded tv pended" Mr. to Groen. immediate meeting of the board of directors of appearances was authorized Thursday evening Mr. Read charged Mr. Petrillo with "robbing" Local 47 to ratify the actions of the previous by the International Executive Board of the Local 47 members to pay others. He said, "We day. It was an open session held before tv, American Federation of Musicians. can submit to these injustices and let Petrillo movie and still cameras and reporters in the At the same time AFM President lames C. and company continue to rub our noses in the wood paneled board room at Local 47 head- Petrillo, who has been accused of mishandling dirt or we can assert our right as free American quarters. Mr. Read refused to yield the green the monies, granted a stay in the ousting of citizens to break this immoral dictatorship with leather swivel chair at the head of the table to John to Groen as Local 47 president and ordered which we have been shackled." Mr. to Groen who protested it was his duty as him reinstated pending termination of the in- The members also censured Recording Secy. president to chairman the board meeting. After vestigation. Mr. to Groen appealed to Mr. Pe- Maury Paul and Financial Secy. G. R. Hennon .attacking the legality of the board gathering, trillo and the executive board for such action. for supporting Mr. Petrillo in a resolution of and backed by AFM Vice President C. L. Bag- Mr. Petrillo was "unanimously" instructed confidence passed a fortnight ago at the 18th ley, Mr. to Groen retreated to his office across to appoint a committee of five board members annual convention of the 29 AFM locals from the ball. Mr. Read proceeded with the expla- to conduct the probe. It was understood that California, Arizona and Nevada held at Bakers- nation he was in the chair only because he had AFM Local 47, some of whose members "re- volted" last Monday evening, would be placed on "trial" or on a probationary basis until the five -man group completes its findings. The nine -man executive board met at Chi- cago's Palmer House. Among board members attending, in addition to Mr. Petrillo, were C. L. Bagley, AFM vice president, Los Angeles; Leo Cluesman, interna- tional secretary, and George Clancy, interna- tional treasurer. Charging Mr. Petrillo with an "immoral dictatorship" the legality of the union's 814 million trust fund, the rebel- lious faction within Hollywood Local 47 shouted itself into "control" last Monday at a general membership meeting officially called for another purpose [BT, Feb. 27] and on Tuesday morning "assumed" operation of busi- ness affairs at Local 47's lush headquarters building there. There has been no violence, but both sides in the fight reported bodyguards have been hired to protect leaders of the respective opposi- tion. "YOU have no more right to usurp this place than I have," AFM Vice President C. L. Despite grave challenges as to the legality of Bagley (standing left with black glasses) tells "acting president" Cecil F. Read (seated the various actions taken by the rebels early far right) at Tuesday board meeting of Hollywood AFM Local 47. Mr. Read refused to last week, it appeared that Mr. Petrillo was yield chair to "suspended" President John te Groen (standing center, light suit, front facing one of the major revolts of his long of flag). Others seated are (I to r) Vladimer Drucker, trustee; Financial Secy. G. R. tenure as chief of the musician's federation. Hennon, and Recording Secy. Maury Paul. Messrs. te Groen, Hennon and Paul face The Hollywood challenge included cries for possible impeachment action. Mr. Bagley is legal counsel to Local 47. Everyone had o court relief and Congressional investigation, big green leather chair but Mr. te Groen. He left. sympathy action by AFM's other two big un- ions, those of New York and Chicago. The battle cry: "We are no longer afraid of Petrillo." field, Calif. The resolution opposed efforts to been put there by the membership as "acting Local 47 has 15,000 members. destroy the trust fund. president" and disclaimed all personal feelings. The revolt hangs on the policy of AFM to Mr. to Groen recalled to the membership the With Messrs. Paul and Hennon consistently put extra payments for release of theatrical fateful experience of Local 310 of New York casting dissenting votes, the board passed a films to television into the trust fund instead of v hen it went to court against the Federation. series of motion which affirmed Mr. to Groen's giving the money to the musicians who played Its charter was revoked, he said, and in the con- ouster, authorized Mr. Read to physically take for the film. Another sore point is diversion of fusion the theatre operators immediately cut over as acting president and called for a special recording royalties to the trust fund. Holly- musician pay by 40 %. The AFM chartered membership meeting on March 12 or another wood musicians claim they contribute 95% of a new local, the present 802, with the result appropriate date to act on impeachment of the tv money and 33% of the recording money that in a short time all the members of 310 had Messrs. to Groen, Paul and Hennon. joined the new union, reducing Local 310 to into the trust fund and get back only 4 %. Mr. to Groen refused to give up his office five meet- nothing but a shell, "its assets depleted in futile On Monday, at a tumultuous -hour and Mr. Read said he would not press him to Paladium, an estimated court actions -the death benefits of members ing at the Hollywood do so. Mr. Read said he would use another 2.000 Local 47 members heard Vice President gone." office. Cecil F. Read report on his appearance before The "suspended" president warned his mem- the AFM international executive board in New bership that "displeasure with Federation pol- Mr. Read said, "We are acting under the di- York last January in an unsuccessful effort to icies and attempts to persuade the Federation rection and authority of the membership of amend the trust fund policies. The Local 47 to change those policies is one thing, but open Local 47 and our responsibility is to the Local meeting, a regular monthly business session, revolt is something else. The Federation has 47 membership. We are in complete sympathy was advertised as solely to hear Mr. Read's re- bylaws under which it can quell an open revolt." and wish to cooperate with the AFM. We do port, but in the verbal tussle that followed Mr. to Groen pointed out that to win a court not want to withdraw or be expelled from the with President to Groen and other officers battle would result in destruction of the trust AFM, but we no longer can submit to a dicta-

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BROADCASTING TELECASTING March 5. 1956 Page 45 PERSONNEL RELATIONS

torship and to policies which ignore the rights my practice to air family disputes in public. referred to BST's estimate of net time sales and best interests of musicians and has per- But when a misled faction of one of our 700 in radio, which had found that "vigorous selling mitted the music business to deteriorate to the locals challenges the existence of a trust fund and revitalized programming combined last year condition it is in today." that has meant so much over the years in fine to pull radio out of its 1954 dip" [BT, Feb. 20]. He said it is time the AFM policies are estab- public service, it becomes a public threat as Mr. Conoway presented figures from this article lished by professional musicians and contended well as a union matter which will be dealt with on national network, local, regional network the great number of non -professionals who work promptly within our own ranks." and spot business to illustrate that network is at other jobs and merely hold an AFM card On Wednesday, Mr. Read issued this further going down while local is on the way up and should not be allowed to "hold sway." Mr. explanation of his position: in 1955, only 4.5% away from the all -time in- Read noted the International Board said music "To put it as simply as possible, Petrillo and dustry high achieved in 1953. is a "weekend business" every place in the the Federation have taken earnings away from As expressed in his talk, Mr. Conoway said country except New York and Hollywood be- motion picture, television, radio and recording that AFTRA and the industry could "work cause of mechanical music. "You can't hold musicians. We are fighting to recover those together for radio's improvement." back technological progress," he said, "you earnings and to prevent any such further action. Terming the principle of pay television- must learn to live with it." "No other group of musicians in the rest of charging the public a fee to see a program -is Attacking the "absolute" powers granted to the country has such a large part of their not in the public interest and is "abominai" to Mr. Petrillo in the AFM constitution and by- earnings taken away from them. It has resulted AFTRA's philosophy, Mr. Conoway said people laws to set aside all rules and make his own in outrageous inequities. For example: there cannot be asked "to pay to see the Rocky Mts., when "such orders are necessary to conserve are instances of musicians who sit at home the Atlantic or Pacific oceans. The air they and safeguard the interests of the Federation, watching re -runs of as many as four television breathe and the air used to entertain them the locals and /or members," Mr. Read said: series episodes on which they worked and then should be free." "I would be happy to have this matter out with having to apply to the unemployment bureau Both Mr. Collyer and Mr. Falk stressed co- Mr. Petrillo before a Congressional committee, for $25. All this while the employers may be operation of AFTRA and the industry. before our membership, in a courtroom or paying the trust fund as much as $7,100 per before public opinion." week for the use of the musicians services for Mr. Read claimed everyone "agrees we are these four shows. AFTRA, Networks right but say you can't fight the Federation. I "Does Petrillo think it is bad unionism, and say we must fight or go down the drain. If un- American, to complain about such in- Reduce Re -Use Fee the officers of Local 47 won't fight for the mem- equities?" REDUCTION in re -use fees for artists whose bers, they should resign. That would be better. programs are run on film in the cities where I really don't want charges preferred. If the AFTRA LEADER SETS OFF they were presented went membership gets scared, then there are other live into effect last steps." RADIO 'TRIAL BALLOON' Thursday under the terms of a new agreement President Petrillo released the signed by American Federation of Radio & following state- Television ment in Chicago following 47's National Executive Secretary Artists and NBC -TV, ABC -TV and Local revolt: CBS -TV. "A Donald Conoway says union fundamental democratic principle is being The agreement, released last week by challenged by some of our misled musicians is willing to discuss with indus- AFTRA, is a "clarification" of the 1954 -56 in Los Angeles. That challenge will be met try leaders what can be done AFTRA code of fair practice for network tele- promptly. It concerns whether the many or the to aid medium, whose network vision broadcasting, and is interpreted as a few are to benefit from the wise and honest move by the union to encourage the use of administration of a trust fund which today sup- business is sagging. reruns. Heretofore, AFTRA had demanded plies some worth of $2,000,000 free music each LET'S sit down and see what possibly can be that a performer be paid 100% of his original year to national charitable organizations, vet- done about radio -whose network business is fee any time a program was rerun. Conse- erans hospitals and other worthy public causes. sagging but whose local revenue is resurging. quently, there had been a sparse market for "This money is contributed by the makers This was the gist of a `trial balloon" set off reruns of live shows via kinescope. and users of recorded music to a legally estab- Wednesday by a top spokesman of the Ameri- The agreement provides that for the first and lished trust fund operated by an independent can Federation of Television & Radio Artists second reruns, performers will be paid 75% of trustee appointed by and responsible only to who indicated AFTRA's willingness to discuss the basic minimum fees existing at the time of the industry. Our union never sees nor handles the situation with industry leaders. the performance, and for third and subsequent any of these funds. Through this fund the At the same time, radio-tv leaders were reruns, 50% of the basic minimum fees. Though trustee employs many thousands of musicians served a reminder that industry-wide, two -year the agreement specifies that rerun payments are to play for worthy, admission -free perform- contracts with the union terminate next Novem- based on minimum fees, provision is made for ances. It brings a few dollars each year to ber and that negotiations will be opened with over -scale performers to bargain with producers thousands of largely unemployed musicians the networks in late summer or in mid -Septem - for "better terms." whose livelihood has been curtailed by the wide ber. Additional compensation for performers en- use of mechanized music on records and film. 'This is a negotiating year," Donald Cono- gaged solely as walk -ons or extras is not pre- But our union could not make any use of these way, newly-elected to the national executive scribed under the agreement. It also stipulates funds even if we wanted to. secretary post held by the late George Heller, that if a program is carried once in an area not "Every step of our relationships with the told radio -tv executives in New York's Hotel included in the original telecast, no payment trust fund and its operation has been at the Roosevelt. Mr. Conoway, AFTRA s First Vice need be made to performers, providing the tele- instance and approval of our membership as President Bud Collyer and John Henry Falk, a cast is presented within 60 days of the original expressed through their elected convention vice president of AFTRA's New York local, presentation. delegates and executive officers and board spoke on the union's "Today and Tomorrow" This move by AFTRA is also viewed as an members. at a workshop meeting of the Radio & Televi- attempt to bring its contract more in line with "It is the contention of the misled musicians sion Executives Society. that of the Screen Actors Guild, which has in Los Angeles that since they record a con- Mr. Conoway also attacked pay television as jurisdiction over tv filmed programs. Under siderable percentage of this music on film that "literally an invasion of property rights," and the SAG contract with tv film producers, per- they alone are entitled, not only to the original declared that AFTRA was "disturbed" over the formers are paid 35% of the applicable mini- fee paid them for their services, but to any and pay tv remarks of FCC Comr. Robert E. Lee. mum for the first rerun; 30% for the second all monies that may be paid into the trust fund Although Mr. Conoway did not expand on rerun and 25% for the third, fourth and fifth as a result of the secondary use of these music his "sounding" remark for the RTES audience, reruns. tracks on film. They do not subscribe to the he told BT that he definitely meant to spark democratic principle of consideration for the interest in the industry on the possibility of talks many instead of the few. among AFTRA and industry leaders on what Film Producers Forming can be done to better the lot of the network `Their viewpoint is not good unionism. It radio AFTRA member who is feeling the pinch National Organization is not good Americanism. It reeks of something compared to the local radio AFTRA member more sinister than pure selfishness. much It who is in that segment of the business that is PRELIMINARY WORK toward a national or- element in goes back to an the Los Angeles progressing well. Mr. Conoway hinted that ganization of film producers was undertaken local whose actions and beliefs are not in line AFTRA may be willing to discuss pay scales of at a meeting of representatives of three film with sound American trade unionism and which national performers in radio, but chose not to associations and non -affiliated producers held will be vigp'éöusly investigated. elaborate on what AFTRA has in mind. last week in Chicago. "I discuss this matter reluctantly. It is not In his talk to the executives, Mr. Conoway A governing body comprising members of Page 46 March 5, 1956 BROADCASTING TELECASTING IN WICHITA

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the Film Producers Assn. of New York. Amer- ican Assn. of Film Producers (of the midwest) MICROPHONE- CAMERA COVERAGE FAVORED and the West Coast producers' unit was set up to study "'various areas" of activity for the IN RULING BY COLORADO SUPREME COURT proposed national organization. The seven -man unit will hold a planning meeting in New York Decision supporting radio and tv at trials hailed as major victory in April 13. long -range effort to break down legal barriers. Judge O. Otto Moore will a The group establish sort of working hands down his referee's opinion constitution for members of the present three after 'full dress' procedure. associations and independent producers. The RADIO AND TV now have the formal decision which the clear light of reason and demonstra- proposed national organization would be set of a high court to support their claim that tion has shown the direction in which the bar up to further the interests of the visual media. modern media should be admitted to court- must go." it was explained. A total of 45 film executives rooms. A major victory in the long -range effort He added: "For the first time, a court of representing 78 producers attended the Chicago to break down legal barriers was won last week competent jurisdiction has considered and de- session. when the Colorado Supreme Court ruled that cided the question in a manner properly Members of the governing body are Robert microphone -camera coverage should not be respectful of the finest tradition of judicial Lawrence, Robert Lawrence Productions. new barred because of Canon 35. administration He said that the court president of FPA of New York; James Holmes. The Colorado decision was handed down saw demonstrations that did not disturb pro- general manager. Vogue- Wright Studios, Chi- after a lengthy hearing and a series of demon- ceedings and listened to exhaustive arguments cago, and secretary of the AAFP; H. Tessler, strations, held before Judge O. Otto Moore of on questions of law and policy. Loucks & Norling; Lang Thompson. Wilding the court, who served as a referee. His report Justice Moore conceded he had leaned toward Pictures Corp.; Marvin Becker, West Coast film (see excerpts from text, pages 50 and 51), was outlawing of radio and tv prior to the hearings. organization representative; Sam Orleans, Sam approved without dissent by the full state He voiced hope that the new rule will lead to a Orleans Productions, and Larry Sherwood. Cal- Supreme Court. cooperative effort between the judiciary and vin Films. Two significant findings appear in the deci- media to protect and portray judicial processes. The American Assn. of Film Producers rep- sion. First, the court chastised the legal pro- "The dignity or decorum of the court was not resents some 14 production firms in the south fession for its adherence to the American Bar the least disturbed," he said, referring to num- and midwest. Assn. Canon 35, the outmoded barrier to visual - merous cases when he did not know cameras audio reporting of trials. Second, it stated and microphones were functioning. flatly that the modern media can operate in a He cited a U. S. Supreme Court precedent to PROFESSIONAL SERVICES courtroom without disturbing the proceedings. - - support his statement that radio -tv does not In taking a firm stand on visual behalf of merely provide entertainment. He dismissed the and aural reporting, the adopted court a rule "idle curiosity" argument advanced by Canon S.F. Publicists Organize that sets the ground rules coverage. These, for 35 proponents by explaining the need for edu- briefly, specify that in the PROFESSIONAL publicists in the Bay Area Colorado trial judge cating and informing the people about all may allow broadcasting or photographs have formed the San Francisco Publicity Club, but branches of government. Taking up the oft - should not permit would according to Don Mills, publicity director for coverage if it detract voiced fear that judges or lawyers will be ham from dignity, KPDC (TV), that city, who was elected presi- distract witnesses, degrade the actors, he said the camera does not change their court, dent. The club's plans call for the establishment or interfere with a fair trial. "inherent characteristics" and the public will of an annual publicity clinic, a spring dance The court specified that no witness or juror detect hamming quickly. and projects aiding worthwhile drives. is to be photographed over his expressed objec- civic Justice Moore answered the tion and that media must have permission right of privacy contention by saying that persons involved in PROFESSIONAL SERVICE PEOPLE from the trial judge, who can lay down the public events emerge from seclusion. Mildred Vigderhouse, free lance radio -tv con- regulations. Application of the new rule be sultant to public service campaign organizations, will watched Cooperation Pays in the murder trial John named tv placement specialist, Ruder & Finn, Off of Gilbert Graham, charged with putting a bomb in a United Air- N. Y., public relations counseling firm. Cooperative effort by a large number of in- lines plane. District Judge Joseph dividuals and groups was credited with the in- M. McDonald will preside at the which 16. William P. Stempien, editor, press information dustry's victory, the first major breakthrough in trial, starts April He said he would carefully study media service, Chrysler Corp., Detroit, promoted to the campaign to break down the resistance of re- quests to cover the trial. manager of press information. the legal profession. It was believed the Among those who took an active part in the Ralph Maloney, public relations counselor, has decision will serve as the key reference in preparation and conduct of the industry case merged office with Jacques Willaumez Assoc., future court proceedings in view of the fact before Justice Moore were P. A. Sugg, WKY- N. Y. that a full -dress trial was held, with media receiving a favorable decision. AM-TV Oklahoma City; Kenneth C. Wayman, Robert B. Johnson, formerly sales promotion Hugh B. Terry, president of KLZ -AM -TV KTIV (TV) Sioux City, Iowa; Rex Howell, manager of The Merchandise Mart, Chicago, Denver, Sheldon Peterson, his news director, KFXJ -TV Grand Junction, Colo.; Grady appointed merchandising director, Harshe -Rot- and Judge Justin Miller, NARTB consultant and Franklin Maples, KGMC Englewood, Colo.; man Inc., Chicago public relations firm. its former chairman -president, were among Joseph Herold, Marshall Faber, KBTV (TV) a score of persons whose combined activity Denver; Gene Jenkins, KLZ -TV; Robert Mott, Ronald Sedgewick, assistant operations manager, were important elements in the decision. KVOD Denver; Bill Stinson, KWTX -TV Waco, Cellomatic Corp. (sales promotion film anima- In his referee's opinion, Judge Moore men- Tex.; Vincent Wasilewski, NARTB; Richard tors), N. Y., to Chicago office, as operations tioned an air editorial by Mr. Terry and a Schmidt, attorney for Denver Area Radio & manager. method of coverage procedure submitted by Mr. Tv Assn., and Gordon Yoder, Dallas newsreel cameraman. James R. Brooks, public relations department, Peterson as significant elements in the case. Needham, Louis & Brorby Inc., Chicago, to The victory was described by Judge Miller Mr. Terry said: "We are pleased with the Ekco Products Co. (housewares), that city, as as "wonderful," but he warned that it may be decision. We think it was a justified and proper public relations manager. "Pyrrhic" unless media measure up to the con- one, and that it was a decision in favor of the fidence expressed in them by the courts. He cited public. The high court is to be commended for Mal Parks Jr., publisher of Parts Jobber maga- a trial in Beverly Hills last week where 21 its enlightened attitude." zine, Chicago, to Howard W. Sams & Co., In- photographers were working with flashlights NARTB President Harold E. Fellows said: dianapolis, electronic engineering and publishing despite the fact that room lighting was ade- "It is our earnest hope that other states and firm, in executive capacity. quate. members of the bar generally will acquaint Michael Sean O'Shea, former publicity director, Judge Miller confronted the ABA with this themselves with the evidence and testimony Motion Pictures for Television (MPTV), N. Y., challenge: "The question, now, is what is the presented in this precedent-setting case. It is and owner of his own publicity firm, appointed ABA going to do in the face of this decision. truly an historic landmark in broadcasters' ef- national publicity director, American Theatre Certainly it cannot continue to sponsor an ob- forts to achieve equal access in covering public Wing, N. Y. solete pronouncement such a Canon 35. Three proceedings. It is an equal victory for the states in succession-Oklahoma, Texas and Col- public at large for it recognized their inherent Sid Lavitt, formerly assistant producer for NBC orado-have now rejected Canon 35 and dem- right to be informed on the conduct of public Radio, appointed radio -tv liaison for United onstrated its error. The time is ripe for action. business." Cerebral Palsy during its 1956 campaign, which The situation now has changed from one of Robert D. Swezey, WDSU- AM -TV, New will be conducted in May. old prejudices and emotional reactions to one in Orleans, Chairman of NARTB's Freedom of Page 48 March 5, 1956 BROADCASTING TELECASTING LET'S NOT GIVE THE BABY CROP UNDUE CREDIT

Check the editorials. Check the forecasts. Note how many refer to the baby crop as the prime reason for America's assured prosperity. Babies haven't assured prosperity in India or China. Another factor in America's rising pros- perity is more important. This is the free expansion of business competition striving constantly to excel with new products and greater values, to the ultimate benefit of our nation as a whole. Such competition has been prevented in other lands and other eras by baronial power. "Baronial power" is merely the historic term for excessive government control. REPUBLIC STEEL GENERAL OFFICES CLEVELAND 1, OHIO EXPANDING BY $150,000,000 TODAY BECAUSE OF FAITH IN TOMORROW

BROADCASTING TELECASTING March 5. 1956 Page 49 STATIONS

THE EMANCIPATION OF COLORADO RADIO -TV

JUDGE MOORE'S HISTORIC RECOMMENDATION FOR COURT ACCESS

CONSTITUTIONAL protection granted corum of the court was not in the least dis- argument that coverage of court proceedings the press, with freedom of speech, "is a turbed. Many persons entered and retired from going beyond the inaccurate word pictures right of wide import" and includes every the courtroom without being aware that a live painted with the pen of the courtroom press vehicle of information and opinion, Judge telecast was in progress. Others who took seats reporter, would be merely to satisfy "idle curi- O. Otto Moore, of the Colorado Supreme which were so located that they could see the osity" for entertainment purposes. This con- Court, wrote Feb. 27 in his referee's re- television screen which was reproducing the tention overlooks the obvious fact that under port to the full court. This report was hearing, were obviously surprised when they our concept of government there is a constant approved by the full court. observed it a brief time after being seated. regard for the necessity of educating and in- The main part of Judge Moore's report I am very sure that many well meaning per- forming our people concerning the proper on Canon 35 and the rights of media sons, including some leaders of the bench and functioning of all three branches of govern- follows: bar, are of the firm conviction that some, or all. ment. There is no field of governmental activity of the prohibitions contained in Canon 35 concerning which the people are as poorly in- We are concerned with realities and not with should be continued and enforced without varia- formed as the field occupied by the judiciary. conjecture. Canon 35 assumes the fact to be tion. I must confess that prior to this hearing that the use of camera, radio and television in- It is highly inconsistent to complain of the I leaned definitely toward that view insofar as struments must in every case interfere with the ignorance and apathy of voters and then to television and radio were concerned. I am administration of justice in the particulars above "close the windows of information through equally certain that the vast majority of those mentioned. If this assumption of fact is justi- which they might observe and learn." Generally supporting continuance of Canon 35 have failed, only idle people, "idle fied the canon should be continued and enforced. pursuing curiosity," have neglected, or refused to expose themselves to the visit courtrooms If the assumption is not justified, the canon time to in person. What harm information, evidence, and demonstrations of cannot be sustained. could result from portraying by photo, film, progress which are available in this field. I am radio and screen to the business, professional For six days I listened to evidence and wit- also satisfied that they are unfamiliar with the and rural leadership of a community, as well nessed demonstrations which proved conclusive- actual experiences and recommendations of as to the average citizen regularly employed, ly that the assumption of facts as stated in the those who have permitted supervised coverage the true picture of the administration of justice? canon is wholly without support in reality. At by photographers, radio and television of vari- Has anyone been heard to complain that the least one hundred photographs were taken at ous stages of court proceedings. employment of photographs, radio and televi- various stages of the hearing which were printed I do not mean to say that in every case pho- sion upon the solemn occasion of the last presi- and introduced as exhibits. All of them were tography, radio and television broadcasting dential inauguration or the coronation of Eliza- taken without the least disturbance or interfer- should be permitted. There are doubtless many beth II was to satisfy an "idle curiosity"? Do ence with the proceedings, and, with one or two cases and portions thereof, which, in the court's we hear complaints that the employment of exceptions, without any knowledge on my part discretion to insure justice, should be withdrawn these modern devices of thought transmission in that a photograph was being taken. A newsreel from reproduction by photo, film, radio or tele- the pulpits of our great churches destroys the without camera operated for half an hour vision. The responsible leadership in each of dignity of the service; that they degrade the knowledge on my part that the operation was these fields are in agreement that the trial court pulpit or create misconceptions in the mind of going on. Radio microphones were not discov- should have complete discretion to rule out all, the public? The answers are obvious. That ered by me until my attention was specifically or any part of, such activity in those instances which is carried out with dignity will not be- directed to their location. where proper administration of justice requires come undignified because more people may be Several hours were devoted to the technique it. permitted to see and hear. involved in modern production of live telecasts Arguments and suggestions of various kinds (3) It is contended, usually orally and in and for one whole day the events taking place have been submitted to me in various ways in smothered words or whispers, that some trial in the court room were produced on a closed support of the retention of Canon 35. Gener- judges, and lawyers "who are hungry for pub- circuit telecast and shown as they happened ally they fall into one or more of the following licity, will conclude that they are actors, and on the television set in the courtroom. Cameras classifications. A brief discussion on each may by some psychological motivation, 'play to the used in photo and television demonstrations be of assistance. galleries' and so conduct themselves as to satisfy were of different kinds. In still photography (1) It is claimed that permitting photographs, their own vanity, or otherwise exploit them- and newsreel activity they were not noticeable newsreels, radio and telecasts of court proceed- selves." and were operated in such manner that I was ings amounts to entering the field of entertain- Any judge or lawyer who so demeans him- unaware that they were functioning. The tele- ment and is not strictly within the field covered self before a camera does not change his in- vision cameras shown were of several kinds. by the term "freedom of the press." The Su- herent characteristics for that particular oc- varying from the large, already outmoded one preme Court of the United States has held casion. A "show -off" or a "strutter" will be which is mounted on a movable tripod. to the otherwise. From the opinion in Winters v. New just that whether a camera is present or not. small one which is 4" x 5" x 7" in size. All York, 333 U. S. 507, I quote: They are readily identified by any person of equipment used, whether large or small, is cap- "The line between the informing and the ordinary intelligence and are ultimately ade- able of installation outside the court room with entertaining is too elusive for the protection quately and justly disposed of by the people. If only the lens appearing on the exterior wall, of that basic right (a free press). Everyone a larger segment of society is permitted to wit- through an otherwise concealed door or win- is familiar with instances of propaganda ness such offensive conduct the offender will dow, or from a booth in the rear of the court- through fiction. What is one man's amuse- be properly judged by the people sooner than room. Only the regular lighting at all times ment, teaches another's doctrine. Though might otherwise be possible. functioning in the courtroom was used, and we can see nothing of any possible value to Actual experience, however, has led to the any court room with adequate sunlight for society in these magazines, they are as much majority view that participants in legal pro- ordinary court proceedings would require no entitled to protection of free speech as the ceedings are far more careful in their conduct additional lighting. best of literature. Hannegan v. Esquire, 327 and indulge in less bickering in those cases There was nothing connected with the tele- U. S. 146." where cameras are permitted to operate under cast which was obtrusive. The dignity or de- (2) Closely related to the foregoing is the court supervision. Equipment employed in

Page 50 March 5, 1956 BROADCASTING TELECASTING' broadcasting, either by radio or television, is than to quote from the testimony of Sheldon A similar pooling arrangement has been en- such that if any participant evidenced an in- Peterson of the staff of KLZ- AM -TV: tered into by representatives of the press photog- tention to offend in this matter all the judge "The Court is aware, of course, that the raphers. This cooperative effort is to be com- would have to do would be to press a button and Denver area now has 14 radio stations and 4 mended; but even in the absence of these formal the offensive conduct would be inaudible and television stations. . . agreements the court, in the exercise of its dis- invisible to any person except those in the court- "The stations are thoroughly cognizant of cretion could, and in cases of wide public in- room. The capable trial judges of this state can this danger and, through a pooling arrangement, terest unquestionably should, enforce similar keep full control of any such situation... . have taken positive steps to safeguard against regulations as a condition under which photo- It is perfectly obvious that the solution of it. To this end, they have organized a permanent graphs or broadcasting of any kind would be the problem does not lie in arbitrarily forbid- association. From the membership in this as- permitted. ding the photographing or broadcasting of sociation, a standing committee has been named All of the above arguments, and others not court proceedings. A constitutional right of all in which is fixed full responsibility for court- specifically mentioned, are directed at prevent- citizens cannot be denied because a very few room broadcasts and telecasts, should they be ing that which conjecture fears may produce an persons may conceivably undesired result in matters make fools of themselves be- wholly unrelated to the dis- fore a larger audience than position of the trial thus pub- that which might otherwise licized, and have nothing be subjected to their offen- whatever to do with the sive conduct. In the case of proper determination of the People v. Hensley, 75 Ohio issues on trial. St. 255, 79 N. E. 462, the I have given careful con- court said: sideration to the language "The people have the right which should be employed to know what is being in a new rule which would done in their courts, and effectively do away with the free observation and the discrimination against actual utmost freedom of discus- pictures in favor of word pic- sion of the proceedings of tures, and at the same time public tribunals that is afford positive protection consistent with truth and against interference with or- decency, tends to the pub- derly procedure and a fair lic welfare." public trial. In my judg- (4) Another argument fre- ment the entire matter quently referred to during the hearings as sup- permitted. The committee consists of Joe Herold should be left to the discretion of the trial porting Canon 35 is that to permit photography of KBTV (TV) Denver; Grady Franklin Maples judge. Limitations upon that power affixed by at public trials would violate the "right of priv- of KGMC; William Grant of KOA- AM -TV; the Supreme Court rule would leave the im- acy" of participants or spectators. There are at John Bosman of KIMN and Mr. Peterson. Mr. pression that all matters within the field not least two conclusive answers to this contention: Herold and Mr. Maples are co-chairmen of the covered by the express limitations were proper First: One needs only to cite the law ap- committee and Mr. Peterson is the secretary. subjects of reproduction by photograph or ra- plicable to the question, which unequivocally "Here is the way in which this association dio. I know of no limitation which should be and repeatedly has stated that when one be- proposes to function. Whenever any of the inflexibly applied to all cases because every case comes identified with an occurrence of public member stations wish to cover a given trial, involves different personalities and circum- or general interest, he emerges from his seclu- they will communicate with the secretary who stances, all of which should be considered by the sion and it is not an invasion of his "right of will carry the request to the judge. Should the trial judge before prescribing the conditions un- privacy" to publish his photograph or to other- judge decree that radio and television coverage der which radio or photography might be had. wise give publicity to his connection with that shall be permitted, he need deal with only one I recommend that the following rule be event. The law does not recognize a right of individual - that is the secretary - in laying adopted, effective forthwith, which shall here- privacy in connection with that which is in- down the ground rules for such coverage. Hav- after govern trial courts in matters pertinent herently a public matter. Numerous cases are ing reached a clear understanding where the thereto, and that it shall supercede any rule available on the subject and I have found no microphones and cameras shall be placed in heretofore issued in conflict therewith. disagreement as to the law. the court room, the secretary shall then make "Proceedings in court should be con- Second: To uphold Canon 35 on the ground the necessary arrangements... . ducted with fitting dignity and decorum. that it prevents a violation of the individual's "From this basic equipment, duplicate tape "Until further order of this court, if the "right to privacy" would be to repudiate the recordings and film prints will be made available trial judge in any court shall believe from provision of our Constitution by rule of court, to all the Denver area radio and television sta- the particular circumstances of a given and to make effective the prior restraint upon tions that desire them. In this way, as many case, or any portion thereof, that the tak- freedom to publish, although the Constitution stations as wish may derive the benefits from ing of photographs in the court room, or expressly prohibits such restraints by clearly in- the pool, yet there will be only one set of the broadcasting by radio or television of dicating that the remedy for abuse of the con- equipment for radio and one set for television. court proceedings would detract from the stitutional right to publish "whatever he will on If the judge deems that live television of a dignity thereof, distract the witness in giv- any subject" is that the publisher shall be "re- trial shall be permitted, the same pooling ar- ing his testimony, degrade the court, or sponsible for all abuse of that liberty." How rangement shall prevail. otherwise materially interfere with the can it be contended that the prior restraint upon "The radio and television industries in the achievement of a fair trial, it should not conduct imposed by the canon is valid when the Denver area are highly competitive. The news- be permitted; provided, however, that no Constitution clearly indicates that the remedy men of these stations are fully as eager to ex- witness or juror in attendance under sub- for abuse of the "right of privacy" must be ceed each other as are the newspaper photog- poena or order of the court shall be pho- compensatory in its character? raphers. Moreover, they are firmly convinced tographed or have his testimony broad- (5) It also is argued that to permit photog- that under the freedoms guaranteed by the Con- cast over his expressed objection; and pro- raphy or broadcasting of court scenes would stitution, they have the right of access to the vided further that under no circumstances mean that the trial judge would be confronted courts with microphone and camera. shall any court proceeding be photographed by innumerable persons clamoring for access "But they are mindful, too, that the decorum or broadcast by any person without first to photograph and broadcast the proceedings, of the courtroom must be pres ^rved at all having obtained permission from the trial each attempting in a highly competitive business costs. That is why they have decided to forego judge to do so, and then only under such to outsmart his competitors. If such a threat the possibility of gaining competitive advantage regulations as shall be prescribed by him." were to become a reality there could be little and have agreed to cooperate through this sys- The broad discretion thus given the trial hope of maintaining order and decorum in the tem of pooling. Having reached this agree- court affords ample protection against abuses judicial proceedings. ment, the Denver area radio and television sta- of the constitutional right of freedom of the The representatives of press and broadcasting tions, through their association, have every con- press, and will lead to a cooperative effort as interests have been alert to this situation and fidence that they can broadcast and telecast trial between the judiciary and the press to protect, have taken effective steps to insure against any proceedings in a fashion thoroughly compatible preserve, and portray the judicial process upon such debacle in this state. I can do no better with the traditional dignity of the courts." the level of justice to which it actually attains.

BROADCASTING TELECASTING March 5, 1956 Page 51 STATIONS

Information Committee said: The Colorado KOMO -TV ITS processing; machine, reel and trough, or rack Supreme Court provided the opportunity to EXPLAINS and tank. Machine processing is expensive. It demonstrate the techniques of our trade and the NEW COLOR FILM PROCESS requires an automatic processing machine court decision is historic confirmation of broad- which will cost over $10,000. While it is the casting's rights to equal access. The decision Ninety- minute technique al- most efficient, it requires large volumes of recognizes the necessary and beneficial role of a lows television to do about ev- chemicals and is not practical for small amounts mature broadcasting industry in disseminating erything in color that up to now of footage. is the news and most significant progress to has been done in black -and- "The reel and trough method consists of n date in achieving universal recognition of this drum rotating through a trough of solution. fact." white, says Seattle station's This type of operation requires small amounts Harold Baker, WSM -AM -TV Nashville, pres- Gen. Mgr. W. W. Warren. of solution but there are strong tendencies for ident of Radio Television News Directors Assn., aerial oxidation to deplete the life of the chem- TELEVISION can do about everything in color said: "The Colorado decision is extremely grati- icals and because the reel carries the film out that up to now has been done in black -and- fying to the RTNDA which, in the 10 years of of the developer for periods of time it may well white as a result of a new 90- minute color film its existence, has constantly fought for freedom cause strain. process devised by KOMO -TV Seattle, ac- of and access to information. It is hoped that "Finally, we have the famous old rack and the court's action will further speed the growing cording to W. W. Warren, general manager. The technique cuts much of the cost and most tank method. Here the film is wound onto a flat trend toward opening our courts, hearing rooms, rack and submerged completely into the solu- and legislative chambers to the tools of elec- of the time from color tv film processing [BT, Feb. 27]. tion. This system requires more solution tronic journalism. Radio and television news- than the reel and trough but for the aver- men realize their responsibilities and are willing Details of the KOMO -TV method were sup- plied BT last week by Mr. Warren and Merle age lab it will produce the best color more to conform to reasonable ground rules laid economically. down by the presiding officers of such bodies." Severn, KOMO -TV's chief newsreel camera- Mr. Howell, past president of Colorado Radio man, who conducted the research. Mr. Severn "Our lab has produced a version of the rack & Television Broadcasters, said: "The action joined KOMO -TV as chief cameraman when and tank. It consists of a master water jacket the went is a source of gratification. It marks another station on the air in December 1953. thermostatically controlled at 68 degrees into milestone in the progress of the electronic He studied film and still photography at which are set six plastic tanks designed to hold media of journalism in their constant efforts Brooks Institute of Photography in Santa a rack onto which can be wound 200 feet of and vigilance to assure freedom of information Barbara. color film. As each chemical solution is held Reports and findings the new fast to the people. h marks the beginning of a of -proc- exactly at 68 degrees you have a standard by sounder relationship between the broadcasting essing techniques are being adapted to modern which your film can be exposed. An off- center production gear by and the legal profession. This decision will have Forde Motion Picture Labs., bar is being devised to produce automatic nationwide implication." Seattle, for commercial availability. Actually, agitation. the 90- minute trick can be worked in a simple "This machine is capable of producing con- wooden tank with some coffee cans. sistently good results without a great outlay Radio -Tv Cover Legislature Mr. Severn's technical report explains that of money and has met the approval of J. L. After Removal of Md. Ban while he uses Anscochrome, he is not endors- Forrest of Ansco's Motion Picture Develop- ment Labs in Binghamton, N. Y. Another ad- COVERAGE of the first "grand inquest" in vantage to this particular system is that by using Maryland history was provided by radio and racks which move along in these six separate tv after the House of Delegates had previously plastic tanks, additional racks carrying equal voted 85 -17 to refuse admission to electronic amounts of film can progress along in system- media [BT, Feb. 13]. NARTB and Maryland - atic order. Therefore, other film need not be D. C. Radio & Tv Broadcasters Assn. success- delayed until the first film completes the entire fully protested the original denial of rights to cycle. With a drum -type drying rack passing by the proceedings, which were devoted to the heat lamps the color film should be ready to be Baltimore transit strike, gaining a reversal of televised within an hour and a half after it the original ruling. enters the processer. Live and tape radio plus tv film coverage "It still is possible to produce good color were provided by stations. Active in waging film in coffee cans, Morse tanks and by way of the successful effort to overcome the original the Stineman system. All of KOMO -TV's orig- ban were NARTB President Harold E. Fellows; inal experiments were carried on in a Morse Ben Strouse, WWDC Washington, president of tank and excellent results were obtained but the state association; Tom White, WBAL Balti- these systems require clean, systematic pro- more, and Joseph L. Brechner, WGAY Silver cedure. Spring, Md., member of the NARTB Freedom AND IT comes out here, according to of Information Committee and chairman of the Merle Severn, KOMO -TV Seattle chief "KOMO -TV has experimented with five dif- state freedom group. cameraman, showing Ed Walton, Forde ferent techniques in one variation or another. All will produce acceptable results and offer un- Photographers, how color tv film is devel- limited possibilities for handling color news- oped in 90 minutes. WCTC's Transmitting Site reel film. Problems will be encountered but Destroyed ing any particular film. He explained main de- they exist largely because of some small error by $30,000 Fire tails of the technique as follows: along the way. To the man who has never proc- AN ESTIMATED $30,000 in damages was "Anscochrome can practically be wrestled essed black- and -white reversal it may indeed caused by an early -morning fire that broke out about in the same manner as black- and -white seem a complicated system ... to the man who as WCTC New Brunswick, N. J., prepared to film is now handled and still will result in ac- knows reversal it is not a great deal different. go on the air Feb. 16. The blaze destroyed the ceptable color. Another amazing value of this Anscochrome offers a margin of error." station's entire transmitting site. WCTC, which film's three color -layers equal response is its had hoped to go on the air as scheduled over ability to be used at faster emulsion ratings the transmitting facilities of a neighbor station, by just equally increasing the time of the first WMGT (TV) Staying Off Air did not do so until 7:30 p.m. that evening, when and color developer. Ansco recommends this While New Tower Is Built WAWZ Zarephath, N. J., the "Pillar of Fire" film at ASA 32 but it is equally possible to ex- station run by a Zarephath church, concluded pose the film at ASA 125 and still retain good WINDS of hurricane force destroyed the an- its broadcast activities. color. A third factor that makes Anscochrome tenna and part of the transmitting tower of Following installation of a new RCA trans- acceptable for newsreel work is its soft color WMGT (TV) Pittsfield, Mass., Feb. 25 and the mitter and prefabricated housing unit rushed to gradation and wide exposure latitude. station will be off the air while a new tower New Brunswick from Camden, WCTC went on "The major problem in presenting news in is being constructed, according to Alan D. the air at 6:30 the following morning. The color is processing, but because of the latitude Vaber, program director. station's whole engineering and maintenance and response of Anscochrome, the average sta- "Because of adverse weather conditions on staffs worked through Thursday night and early tion can now process its own film or, if it oper- Mount Greylock, where the transmitter is lo- Friday to install new equipment. WCTC, li- ates in conjunction with a commercial lab, cated, work on rebuilding may take as long censed to the Chanticleer Broadcasting Co., this lab can set up the necessary facilites to as four months," said Mr. Vaber, "but we def- New Brunswick, operates with 250 w on 1460 handle color film. initely will return to the air as soon as it is be "There are three major ways of handling the completed." Page 52 March 5, 1956 BROADCASTING TELECASTING Starting this week, ... how the Central's new lightweight, machines, like the "shoulder molder," and for weeks to come, the New low -cost, low center of gravity pas- last year smoothed 3200 miles of senger trains -the Train X concept roadbed -five times faster than by York Central will publish a series -will be in service this year to make automatic hand tools. of Progress Reports. From them, your traveling faster and more en- joyable ever. how and why the Central is sending you'll learn how the railroad is keep- than its "brass" to American Manage- ing ahead of the demands for mod- ... how the Central's new mechanical ment Association schools to polish ern transportation. reefers (refrigerator cars) will keep up on the newest methods in busi- your perishables fresh en route - ness management. We think you'll enjoy a peek into without using ice! They're part of hn..' thn rtntral is reorganizi "* - the new world of railroading . . . the 21,800 freight cars costing $169,- 000,000 you'll be interested in learning . . . on order this year. how the ... how the Central's Early Bird freight ... Central's Spectrometer fleet gets goods to market one da) analyzes lubricating oil to keep our Diesels healthy at less cost, and to sooner. keep you on the go. ...how the Central's new automat` "traffic cop " -Centralized Traff. ... how the Central's "seeing eye," the Control -makes two tracks do a be' Electron Microscope, looks at low - ter job than four with never a traffi cost fuel oil and prescribes the med- jam. icine which makes it useful at Central's standards. ... how the Central's automatic fact finder -the Centronic "Spaceman" - ...how the new $350,000 research labo- will make the quickest reservation ratory which houses these remark- on for you. able devices saves the railroad earth many millions of dollars a year. ... how the Central's new automat BROADCASTING TELECASTING STATIONS

Dale Smith, Gray it had nothing to do with the newspaper's deci- Evans Leaves George sion and suggested they call the Star. Larry Hawaiian Ltd., Named to Crosley Posts Haeg, WCCO general manager, told BST the Worrall Resumes as Gen. Mgr. announcements were not designed to incite KEY APPOINTMENTS at three Crosley C. RICHARD EVANS, vice president -general criticism but merely to tell listeners the station Broadcasting Corp. stations have been an- manager, Hawaiian Broadcasting System Ltd., had no part in the change. nounced by Robert has resigned effective March 1 to enter the WCCO -AM -TV is owned 53% by Midwest E. Dunville, corpora- field of electronics manufacturing in the U. S. Radio & Television, of which John Cowles is He is tentatively planning to establish an elec- tion president. 47% owner. Dale Smith has tronics factory in Star Valley, Wyo., with offices been named sales in Salt Lake City and New York. manager of WLWD NBC 0 &0's Pushing J. Howard Worrall, HBS president and for (TV) Dayton, Ohio, many years its general manager, has resumed and George Gray Merchandising Plan his former general managership duties, replac- has been named general sales mana- A CAMPAIGN to build additional retail sup- ger of WLW Cincin- port for their advertisers is underway by NBC's nati, Ohio. Mr. owned radio stations, according to Max E. Smith had been na- Buck, director of merchandising, NBC-owned tional sales execu- stations. MR. SMITH tive for Crosley since The drive already has been launched in New 1951 and previously York, and similar campaigns now are being was affiliated with the Storer stations in a sales opened in Washington, Chicago, San Francisco capacity. Mr. Gray joined Crosley in June and Philadelphia. Aim is to sign up "every" 1954 as national sales representative in Dayton food retailer, chain and independent, to the station's "merchandising team." In New York, the merchandising campaign took the form of invitation -via a night- and -day announcement schedule on WRCA -AM -TV and MR. EVANS MR. WORRALL double -page advertisements in food trade papers ing Mr. Evans. Melvin B. Wright, national more than 20,000 food retailers to become sales -to account executive, was promoted to manager part of its "Chain Lightning." This is WRCA's of station operations. own merchandising plan, which arranges point - HBS owns and for operates KGMB -AM -TV of -sale displays the station's advertisers. Honolulu, KHBC-AM -TV Hilo and KMAU will Each of the stations have a schedule of (TV) Wailuku, all Hawaii. "airtime credits" which will allow retailers which take part to keep tabs on amounts of time they will get in return for their coopera- KCMO -TV Begins Operations tion in the promotion. From 1,042 -Ft. Antenna MR. GRAY MR. CRANE In New York, for example, retailers which KCMO -TV Kansas City has put into operation do $1 million a year in volume will be credited what it claims to be the world's tallest self - and previously was general sales manager of $14 in time on WRCA and /or WRCA -TV for supported tv antenna. WKNA Charleston, W. Va., and sales in which manager every promotion they participate. The new antenna, 1,042 feet above the ground of WJLS Beckley, W. Va. will work Other cities toward crediting air time, and 1,330 feet above average terrain, cost near- Earlier Mr. Dunville announced that although not necessarily in tv, WLWT both radio and ly $500,000 and is located in downtown Kansas (TV) Cincinnati sales executive James J. according to who pointed out that Crane spokesmen, City. It is a Lehigh structural steel tower and had been promoted to sales manager of the sta- the is designed for radio. campaign primarily was erected by C. H. Fisher & Assoc., Portland, tion [BT, Feb. 27]. At WRCA- AM -TV, stores which have a vol- Ore. ume of less than the million annually will $1 KCMO -TV, a Meredith station, currently is a $500,000 - Full Radio Logs Reinstated be credited proportionately, e.g., planning to double its present studio space in volume retailer will receive $7 in air time per anticipation of color telecasting, according to volume After Furor in Minneapolis promotion, stores with $250,000 in General Manager E. K. (Joe) Hartenbower. will get $3.50 in time per store -promotion, etc. FULL radio logs have been restored to the Under the plan, retailers file certificates of per- radio -tv section of the Minneapolis Star, Cowles formance after each store promotion. O'Neill, Armstrong Named publication, following a storm of public indig- For some time, WRCA- AM -TV, as part of its To Mid -Continent Posts nation during a two -week period when only Chain Lightning plan, has worked with so- called of noon -to-midnight radio programs were printed. APPOINTMENTS James F. O'Neill, KOWH "quality stores" in the New York area in which Omaha, and William L. Armstrong, WTIX New The curtailed radio section appeared three retailers had been identified with the stations Orleans, to the post of program director at weeks ago when the Star changed its typograph- by displaying a diamond -shaped symbol. These their respective stations have been announced ical format. No change was made in tv logs. stores received on- the -air promotion. As soon as the revamped paper hit the streets, phone calls began flooding the WCCO switch- Montez to WBRC -AM -TV board, jamming it for hours. Irate listeners in LOLA MONTEZ, former actress and producer, most cases blamed WCCO for the change. has been named community projects director In several news programs WCCO explained for WBRC -AM -TV Birmingham, Ala. A sta- tion spokesman said the new position was created in an effort to work closely with local civic groups and to promote group projects which are of interest to the area. MR. ARMSTRONG MR. O'NEILL Miss Montez has by Todd Storz, president of Mid -Continent appeared on the Broadcasting Co. Alb/. Broadway stage in Mr. O'Neill has been with KOWH since 1948 numerous roles and in various capacities and is being moved up since 1948 has pro- from production director to his new position. duced, written MISS MONTEZ ' and Mr. Armstrong has been with Mid-Conti- performed for tele- nent since 1954, first with KOWH and then to WTIX in September of that year. BROADCASTING TELECASTING 1. 2. With the gals, MacEvelly was never inept, But at last he prevailed! This guy will go far, gents. Though the one that he fell for would never accept. He wangled one ticket to "No Time for Sergeants ".

ciAc K y r 3. Right show-and right audience-won his objective. With your Dayton sales you should be as selective!

SEC MORAL: Why labor it? You get 'em both -for Dayton - on Dayton's 4' first and favorite sta- t ion -W HIO -TV. SEAi2 R. A 1

To make a hit in the Dayton Area ;------, THE SHOW MUST GO ON ; whio-tv...... WHIO -TV is the first and leading station -not only of Dayton, but of the whole, wide, rich surrounding area as well. (37 counties, 26 in Ohio and 11 in Indiana; $2,161,341,000 retail sales.) To sell these 511,310 enthusiastic set owners, representing a set saturation of 86.1 %, concentrate on our dominant* coverage. Ask National Stage Manager George P. Hollingbery for market data and choice reservations. *A. R. B. December report shows that WHIO -TV had ALL 10 OF THE TOP 10 SHOWS!

One of America's CHANNEL 7 DAYTON, OHIO great area stations

BROADCASTING TELECASTING March 5, 1956 Page 55 STATIONS

NBC Owned, Operated Outlets common shares to be sold at $1.50 per share WITI -TV Shows Vitascan through Joseph Mandell & Co., New York. Report Sales Gains in January Proceeds are to be used for further expansion To Milwaukee Adv. Club and station acquisition. Tele- Broadcasters owns NBC owned and operated stations have started WKXV Knoxville, Tenn.; WKXL Concord, CLOSED- CIRCUIT tv demonstration of Du- the new year with "substantial sales gains" over N. H., and WARE Ware, Mass. R. C. Crisler Mont Vitascan equipment was conducted by those reported for January 1955, Charles R. & Co. was broker in the KUDL transaction. Independent Television Inc. for 175 members Denny, vice president of the stations and NBC of the Adv. Club of Milwaukee last Thursday. Spot Sales, reported last week. He said that both the stations' national spot and local busi- Triangle Pub. Takes Over Independent is licensee of WITI -TV White- fish Bay. Wis., which plans to start operation ness in January "increased heavily" over the Pa. same month last year. WFBG -AM -TV Altoona, as an independent station on ch. 6 May 21. Independent is headed by Jack Kahn, president In national tv spot sales, WRC -TV Washing- FORMAL TRANSFER of WFBG -AM -TV and major stockholder (25% ). WITI -TV will ton reported a 57% increase, WNBQ (TV) Altoona, Pa., from Gable Broadcasting Co. to he represented by the Branham Co. Chicago a 41% increase and WRCA -TV New Triangle Publications Inc. was effected last York a 6% gain; in local tv sales, KRCA (TV) fortnight. The $3.5 million sale was approved The station will be on the air 60 hours Los Angeles reported a 74% increase, WRC -TV by the FCC in January. weekly at the outset with about 35 -40 hours a 40% gain and WRCA -TV a 25% increase. Roger W. Clipp, general manager of in color, mostly film. Eventual plans call for In national radio spot sales, WRC gained Triangle's radio -tv division, said that Triangle 90% of programs to be in color. Temporary 39 %, KNBC San Francisco 22 %, WMAQ Chi- does not plan to reassign personnel to Altoona. studios are located in the Bay Shore shopping which cago 13 %; in local radio sales, KNBC led with He said the division's headquarters staff will area adjoining Whitefish Bay, is near 48%, WRC reported 40 %, WMAQ with 29%, work closely with WFBG -AM-TV as is done Milwaukee. Permanent facilities will he lo- and WRCA with 27 %. with other Triangle properties. cated in Mequon, Wis. Other NBC owned and operated stations re- Triangle, owned by Walter H. Annenberg porting sales records were WRCV -AM -TV and family, also owns WFIL- AM -FM -TV Phila- Philadelphia and WBUF -TV Buffalo. delphia; WNBF -AM -TV Binghamton, N. Y.; KRCA (TV) Heavy on Color 50% of WHBG Harrisburg, Pa., and publishes the Philadelphia Inquirer, Tv Guide and other KRCA (TV) Los Angeles currently is televising KUDL Kansas City Bought publications. Application for approval of its some of its programs in compatible color through the cooperation of RCA. NBC color By Tele- Broadcasters Inc. purchase of WLBR -TV Lebanon, Pa., is in hear- ing at the FCC. vans, backed up to the studio, are being used, KUDL Kansas City, Mo., has been purchased with RCA paying for extra transmission cost, ac- by Tele- Broadcasters Inc. (H. Scott Killgore) KTBC -TV Hour Rate to $400 cording to Thomas C. McCray, the station's for $175,000, the firm has reported. Mid - vice president and general manager. America Broadcasting Co. (David Segal) was KTBC -TV Austin, Tex., effective March 1, in- The colorcasts, scheduled through March 17. the seller; the sale is subject to the usual FCC creased its rates approximately 14 %, accord- include Jack Latham News, KRCA Kapers, approval. ing to General Manager J. C. Kellam. The Carveth Wells Explores the World, Peter Pot- Tele- Broadcasters also announced a stock base hourly rate was increased from $350 to ter's Juke Box Jury. Norvell Gillespie and Faith issue beginning today (Monday) of 200.000 $400. of Our Children.

NMI

MICHIGAN'S FASTEST GROWING MARKET

Flint is Michigan's 2nd biggest market with peak employment (150,600) top earnings (average $112 weekly), greater buying, building and banking! Those who know Flint best are local adver- tisers and they just naturally flock to WKMF for results on radio. And no wonder ... WKMF is Flint's FIRST exclusive "Disc Jockey" Station ... FLINT'S ONLY 24 hour station ... FLINT'S FOREMOST news station with newscasts every hour on the hour ... FLINT'S OUTSTANDING station for leading sports events. Get on WKMF and get the proof!

SAVE up to 15% You Can Make A Mint In Flint On By Buying 2 or More of These Powerful Stations WKMH WKMF WKHM WSAM Dearborn -Detroit Flint, Mich. Jackson, Mich. Saginaw, Mich. WKMF Jackson Broadcasting s Television Corp. FLINT, MICHIGAN BUY ALL 4 STATIONS ... SAVE 15% Fred A. Knorr, President BUY Represented by ANY 3 STATIONS . .. SAVE 10% Eldon Garner, Managing Director HEADLEY-REED BUY ANY 2 STATIONS ... SAVE 5% KNORR Broadcasting Corporation .e J $g, 3tlWái°36:,Cd Ca __ Page 56 March 5, 1956 BROADCASTING TELECASTING AMARILLO HISTORY ... with a mild commercial in the last paragraph

AMARILLO has a short past. It was born Amarillo. Oil, natural gas and helium were with a cocklebur under its civic tail back in discovered. Airlines came zooming in. 1887, during the days when a branding iron Amarillo, first in the nation in retail sales was a sacred instrument and the first rail- per household, is close to the stuff an adver- road was coming through. The way one tiser looks for when he wants business. story goes, man name of Sanborn offered KGNC gives its advertisers a clean shot at the cowboys of the LX Ranch a town lot Panhandle hospitality and loyalty. apiece if they'd vote for his town (then known as Oneida) in a contest which de- veloped over the location of the county seat. Since the LX hands constituted a legal. or shooting, majority, justice triumphed. "Amarillo" derived from the yellow flowers KG-NC -AMá'TV that, along with cattle, decorated the sur- rounding prairie. Amarillo Highly productive Texas soil caused ( agriculture to Flourish. Early farmers raised giant -size vegetables. Wheat liked the Pan- handle. Cotton was planted after the acci- dental discovery that cottonseeds, in which an early shipment of eggs was packed, would grow. Highways and railroads crossed at NBC AFFILIATE

AM: 10,000 watts, 710 kc. TV: Channel 4. Represented nationally by the Katz Agency

BROADCASTING TELECASTING March 5, 1956 Page 57 STATIONS

city as commercial manager and moved to Dannenbaum Gets WBC WPTZ (TV) three years ago in a similar Westinghouse Reports position. National Sales Office He is president of the Television, Radio and Record Station Sales Advertising Club of Philadelphia, a member of APPOINTMENT of Alexander W. (Bink) SALES AND PROFITS last year of the tele- the Poor Richard Club, Radio & Television Jr., formerly sales manager of vision and radio stations Westinghouse Elec- Dannenbaum Executives Society (New York) and Philadelphia of Philadelphia until its sale to NBC tric Corp's WPTZ (TV) Public Relations Assn. broadcasting subsidiaries reached last month and since then assistant general "the highest level in history" during 1955, manager of WRCV- according to the corporation's annual report A M -T V Philadel- Anderson Bankruptcy Plan Friday. No dollar figures of sales and profits phia, as national Offers 25 Cents on Dollar was available. sales manager of The report also noted that Westinghouse Westinghouse Broad- PROPOSAL by Sheldon Anderson (KCOK Tu- Broadcasting Co. recently had exchanged its casting Co., is being lare, Calif.) to settle unsecured debts by paying television and radio stations in Philadelphia for announced today 25 cents on the dollar will be the subject of a television and radio outlets in Cleveland, which (Monday) by Don- hearing March 12 in U. S. District Court in had been owned by NBC. It said the trans- ald H. McGannon, Fresno, Calif. action included the payment by NBC to West- WBC president. In a legal notice issued Feb. 17 by William inghouse of $3,027,000. He succeeds Eldon A. McGugin, referee in bankruptcy, Mr. An- During 1955, the report said, the Campbell, who re- Electronic derson proposed to pay all claims of $50 or less Tube Div. produced a 22 -inch, all -glass signed effective last picture within 60 days after confirmation of his plan, tube for color television, Monday Feb. featuring a rectangu- [BT, without interest. For all claims over $50, Mr. lar shape and "shadow-mask" 27]. color separation MR. DANNENBAUM Anderson proposed to issue a promissory note method [BT, Feb. 20]. NBC and WBC for 25% of the debt with of each creditor in- The new color tube, which has not been switched stations last month [BT, Feb. 13] as terest at 4 %, to be paid a over period of six placed on the market, can be manufactured with the former absorbed KYW -WPTZ (TV) Phila- years or more. provide that these Alternatives techniques similar to those used in standard delphia and the latter, WTAM -WNBK (TV) debts can be settled for an immediate 10% Cleveland. New Cleveland call letters are KYW- black- and -white tube processes, it was pointed payment, or by contracting for advertising time out. AM-TV. on KCOK (1 kw on 1270 kc) in the full amount The Mr. Dannenbaum, who joined WBC at the of the debt, or by converting the promissory company reported to stockholders that it will time of its purchase of WPTZ (TV) in 1953, note to preferred stock of KCOK Inc. sponsor on television and radio, as it did in 1952, political will make his headquarters at the network's Petition for bankruptcy was filed by KCOK the conventions, debates and election in New York. A veteran of last year [DDT, Aug. 29, 1955]. Listed were returns (on CBS). It estimated that executive offices through many years in radio, he began his broadcasting 367 creditors and $752,985 in obligations and these broadcasts, Westinghouse product messages will career in 1935 as a radio time salesman with $53,310 in assets. Of the debts, $373,964 were reach as many as 81 million per- WDAS Philadelphia, remained with the station in secured liabilities, $353,337 in unsecured sons during each of the conventions. (except for four years in the Army during debts, $23,620 in federal taxes, $1,057 in local The report listed sales of Westinghouse Elec- World War II) until 1946, joined WPEN in that taxes and $1,015 in wage claims. tric Corp. during 1955 at $1,440,976,985 and net income at $42,802,747, as compared with sales of $1,636,184,253 and net income of $79,- 921,732 in 1954. The declines were attributed to a strike against the company, which began last Oct. 27 and still is in progress, and to an earlier six weeks' stoppage at the East Pittsburgh FINANCING plant. KGIL San Fernando, Calif., Purchased by Evangelist KIDDER, PEABODY & CO.- SALE of KGIL San Fernando, Calif., by Wil- liam Dolph, Herbert Pettey, Howard Gray and Associates for $475,000 cash to Texas evangelist Has underwritten over $1,000,000,000 of publicity Dr. Pierce Brooks was announced last week, subject to FCC approval. Papers will be filed in years. in several weeks. Dr. Brooks, from Dallas, offered securities the past ten owns several insurance companies. He has used radio in his ministry. The Dolph- Pettey group acquired controlling interest in KGIL in July 1953 for $57,000. All stock in the station is being sold to Dr. Brooks, Has negotiated private financings in excess although Mr. Gray, presently part owner, will continue as manager. of $700,000,000 in the past five years. Hollywod attorney Milton Golden, repre- senting Dr. Brooks, told BT a corporation principally owned by the evangelist will take You to Upon over KGIL and that several other persons from -We Invite Call Our Experience. Hollywood and Dallas may be included as part owners. It was learned KGIL had not been on the market, but that the cash offer was made over Address inquirier to: the previous weekend and the agreement was KIDDER, PEABODY 6.e CO. negotiated within 72 hours. It was handled by ROBERT E. GRANT FOUNDED 1865 Albert Zugsmith Corp., Hollywood. Messrs. Dolph and Pettey have major in- Kidder, Peabody & Co. NEW YORK BOSTON PHILADELPHIA terests in KJBS San Francisco, and KMYR Bank Building First National CHICAGO SAN FRANCISCO Denver. Mr. Dolph is president of WMT Cedar Chicago 3, Illinois Offices and correspondents in thirty other principal sties Rapids and with William Quarton owns 49% Telephone ANdover 3 -7350 in the United States of WMT -TV that city. At one time the Dolph - Pettey group owned stations in Milwaukee and Honolulu. Mr. Dolph owns a radio -tv produc- tion and talent management firm in Washington. Page 58 March 5, 1956 BROADCASTING TELECASTING Zinc -base die -casting grille from the 1956 Crown Imperial

a Bigger field and a Brighter future for vanc This is a zinc -base die -casting that you're looking at. Even the new high in auto tire sales bodes well for You see a lot of them in cars, machinery, appliances, zinc -for thousands of tons of zinc, in the form of hardware items -in practically every type of product zinc oxide, are used each year in rubber products. that's formed of metal. All of which helps explain the expanding zinc Why? Because zinc base alloys are strong, and easily program of The Anaconda Company. Last year, cast at relatively low temperatures and to close tol- Anaconda plants produced 415,000,000 pounds of erances. They take an attractive finish. They're mod- zinc, for company account and for account of others. erate in cost. This was about 20% of all U.S. slab zinc, including The use of zinc for galvanizing steel is expanding, a substantial part of the "Special High Grade' used too -paced by the boom in air-conditioning, con- by die -casters. struction in general, and the extensive use of galva- Anaconda offers Industry the world's most extensive nized steel grain -storage bins. The growing demand line of non -ferrous metals and, with its manufactur- for brass, an alloy of zinc and copper, is calling for ing subsidiaries, is constantly seeking better, more larger quantities of the versatile bluish -white metal. efficient ways of using them. 15626.4

The American Brass Company The Anaconda Wire 6 Cable Company Andes Copper Mining Company Chile Copper Company Greene Cananea Copper Company ANACONDA Anaconda Aluminum Company Anaconda Sales Company Company . International Smelting and Refining Company

BROADCASTING TELECASTING March 5, 1956 Page 59 STATIONS

NBC Officials Meet to Plan WNBQ (TV)'s All -Color Debut NBC Central Div. officials will meet with New York network representatives in Chicago this week to chart advertising, sales promotion and other plans concerning the debut of WNBQ (TV) as the world's first all -color station. The official changeover will be timed with the opening of the NARTB annual convention at the Conrad Hilton Hotel April 15, and all local live studio programs will be telecast in color. An advertising and promotion barrage is ex- pected, with parent RCA joining in the cam- paign to sell color receivers and equipment. RCA Victor assumes the role of a "client" in Chicago, sponsoring the filmed RCA Color Theatre on WNBQ each Monday evening. NBC executive talks this week, starting Tues- day (tomorrow), are expected to produce ari advertising -promotion -programming blueprint PROGRAM MANAGERS of NBC owned and operated stations and stations represented covering other local originations as well. These by NBC Spot Sales met in New York last fortnight [BIT, Feb. 27] and devoted much of include Kukla, Fran & 011ie, Bob & Kay with their time to a discussion of syndicated color film. Among those in attendance were (I to Eddie Doucette. How Does Your Garden r): seated, Albert G. Zink, WRGB Schenectady, N. Y.; David Crockett, KOMO -AM -TV Grow ?, and others still to be added. Seattle, Wash.; Jerry A. Danzig, director of program planning and development for NBC owned stations and NBC Spot Sales; Harold Grams, KSD -AM -TV St. Louis; standing, Quality Stockholders Vote Richard Close, director, NBC represented stations, and George Patterson, WAVE -TV Louisville, Ky. Support to Proposed Plans PLAN to expand use of radio by national ad- Kiggins, Kockritz Appointed Georgia Big Five Stations vertisers in the years ahead, conforming to the Storer Broadcasting V. P.'s Farming Broadcasts Quality Radio Group concept, was approved at Tailor a stockholders meeting held Feb. 21 in Chi- KEITH KIGGINS and Ewald Kockritz, both CHANGING PATTERNS in Georgia agricul- cago. Quality's executive committee will start veteran broadcasters, have been elected vice ture are bringing a rearrangement of farm pro- work on a proposed development of program- presidents of Storer Broadcasting Co. by the gramming on the Big Five stations in that state. ming designed to serve as a vehicle for delivery company's board directors, was announced national advertising message. of it Changes were outlined at a meeting of station of the reaffirmed their faith in the representatives and their national representa- Stockholders Quality concept at what was described as an tive, Avery -Knodel Inc.. in Atlanta a fortnight enthusiastic meeting. Eighteen stockholders ago. were represented. Ward Quaal, WLW Cincin- With the peach and cotton crops "on the de- nati, presided as Quality chairman -president. cline," the stations are planning special services William Wagner, WHO Des Moines, is secre- to the agricultural interests of their respective tary- treasurer; W. Howard Summerville, WWL areas. Northeast Georgia, leading poultry and New Orleans, is vice president, and William B. broiler district, will be served by WGST Atlanta Ryan is executive vice president. Quality contribution to and WGAC Augusta; WTOC Savannah will officers were praised for their the group and service to the medium as a whole. give its attention to naval stores and pulp wood Quality's operation, Mr. Quaal said, "is a tree farmers; WRBL Columbus will tailor its mutual effort by a group of leading stations to agricultural broadcasts to those interested in emphasize the tremendous value of radio as a MR. KIGGINS MR. KOCKRITZ peanuts, pecans, and watermelons, and WMAZ source of entertainment, news and information Macon will concentrate on the middle Georgia as a low -cost medium for national adver- last week by Lee B. Wailes, Storer executive vice and livestock industry. president. tisers." Mr. Kiggins, before joining the Storer or- ganization in 1954 as administrative assistant to President George B. Storer, was station re- lations director at NBC, vice president of its Blue Network, and vice president of ABC. In 1948, he established his own radio -tv consulting firm. Mr. Kockritz, director of programming for Storer, was in the promotion departments of WLW and WSA1, both Cincinnati, Ohio, and was program director at KTHS, then at Hot Springs, Ark., before joining the Storer organi- zation in 1941 as promotion manager of WAGA Atlanta. Mendelsohn WTAC Manager DAVID MENDELSOHN, sales manager of EXECUTIVES of CBS -owned television stations and of CBS -TV Spot Sales met in New York WTAC Flint, Mich., has been appointed man- [BT, Feb. 27] to discuss all phases of network programming and sales, probing the ager of the station, it was announced last week spot announcement situation extensively. Among those at the second annual meeting by John M. Shaheen, president of Founders were (I to r): Edmund C. Bunker, general manager of WXIX (TV) Milwaukee; Sam Cook Corp., which owns WTAC. Digges, WCBS-TV New York, general manager; James T. Aubrey, KNXT (TV) Los Mr. Mendelsohn, who has been with the Flint station for the past seven years, replaces Angeles, general manager; Merle S. Jones, vice president in charge of CBS owned tv Jon R. McKinley, who has become general stations; Gene Wilkey, CBS -TV representative in St. Louis; H. Leslie Atlass, vice presi- manager of Founders' tv outlet, KTVR -TV dent and general manager of WBBM -TV Chicago, and Craig Lawrence, director of CBS Denver. owned tv station administration. Page 60 March 5, 1956 BROADCASTING TELECASTING ARE YOU HALF - COVERED \A= IN NEBRASKA'S OTHER BIG MARKET?

delivers Lincoln- Land 42 county area, 42- COUNTY KOLN -TV -a LINCOLN -LAND AREA TELEPU LSE 95.5% OF WHICH IS OUTSIDE THE GRADE `B" AREA Share of Audience - September, 1955 OF OMAHA! This big, important market is as independent is KOLN -TV "B" "C" "D" of Omaha as South Bend is of Fort Wayne ... Hartford of Providence ... or Syracuse is of Rochester. MONDAY 'MU FRIDAY: 1:00 - 6:00 p.m. 50 21 13 11 Lincoln -Land has 200,000 families- 125,000 of them un- 6:00 -11:00 p.m. 53 18 14 11* duplicated by any other TV station! The latest Telepulse SATURDAY: this ". credits 1:00 - 6:00 p.m. 52 15 15 8 shows the significance of "unduplication It 6:00 - 11:00 p.m. 50 13 15 17 KOLN -TV with 138.1% more afternoon viewers than the SUNDAY: next station, 194.4% more nighttime viewers! 1:00 - 6:00 p.m. 34* 36 13 16* 6:00 - 11:00 p.m. 35 22 14 23 Ask Avery -Knodel for full facts on KOLN -TV, the Official

*Does not broadcast for complete pe iod and the share CBS -ABC Outlet for South Central Nebraska and Northern of audience is unadjusted for his situation. Kansas -"Nebraska's other big market ".

CHANNEL 10 316,000 WATTS 1000 -FT. TOWER

g4ez Rafionó WKZO.TV -GRAND RAPIDS. KALAMAZOO WKZO RADIO - KALAMAZOO.BATTLE CREEK WJEF RADIO -GRAND RAPIDS WJEF -FM - GRAND RAPIDS -KALAMAZOO KÖLN -TV KOLN.TV - LINCOLN. NEBRASKA As,oc.tsd with COVERS LINCOLN -LAND NEBRASKA'S OTHER BIG MARKET WMBD RADIO- PEORIA, ILLINOIS - Avery- Knodel. Inc., Exclusive National Representatives

BROADCASTING TELECASTING March 5, 1956 Page 61 STATIONS

WWPG Palm Beach, Fla., Makes Personnel Changes NUMEROUS personnel changes have taken place at WWPG Palm Beach, Fla., following change in ownership late last year from Palm Beach Broadcasting Corp. to Palm Beach Radio Corp. Robert L. Davis, formerly commercial man- ager, now is general manager; Marion Tappe, formerly traffic manager, now is promotion manager and woman's director; Rosalind Cal- king has succeeded Mrs. Tappe in traffic; Charles Bryan has moved from WEAT West Palm Beach to take over a nighttime disc jockey program; Al Cassidy, formerly of WMPS Mem- phis, Tenn., has become disc jockey -salesman; Bob Dolan, from Jerry DeJaco Agency, West Palm Beach, has become a salesman, and Peg Maceachron, from WIRK West Palm Beach, has been assigned to the woman's sales and service department. WISN -TV Gets Equipment INSTALLATION of new equipment providing extensive remote pictures has been completed at WISN -TV Milwaukee, according to I. E. Showerman, vice president and station manager. The equipment, two RCA microwave relay units and a Universal Zoomar lens, provides ROY NEELY, president, Schenuit Tire Co., Baltimore, signs to sponsor Tel -Ra- produced greatly improved pictures from nearby remote Telesports Digest on WAAM (TV) that city. The weekly show began last Thursday. Look- locations and enables pick -ups to be made from ing on (I to r): seated, Ken Carter, WAAM general manager, and Edgar Spilman, hitherto inaccessible and more distant sites, according to Mr. Showerman. Schenuit executive vice president; standing, Ben Kritt, Schenuit distributor in Baltimore; Murray Goldsborough, WAAM account executive; Harry Feldstein, Kuff & Feldstein adver- WTVJ (TV) Color Plans Set tising agency, and Armand Grant, WAAM sales manager.

WTVJ (TV) Miami expects to have new color Herbert O. Weiss, N. Y. Daily News' local ad- merchandising director, WABD (TV) New equipment installed and in operation by March vertising department, to The Katz Agency, York. 21, when the station begins its eighth year N. Y., as member of sales staff. of telecasting, according to Mitchell Wolfson, William E. Coyle, promotion -research director, station president. Mrs. Idelle Grote, head media buyer, Allan The Washington (D. Mr. Wolfson said that 118 crates of RCA Marin &Assoc., Chicago, to Chicago office of C.) Evening Star, to color tv equipment have been received. In- Edward Petry & Co. as tv traffic manager. WRC - AM - FM - cluded in the shipment were a complete studio TV Washington as color camera and a film and slide color chain, REPRESENTATIVE SHORTS director of promo- with all accessories necessary for transmitting. George P. Hollingbery Co., has moved Atlanta tion, advertising and office to larger quarters at 400 Rhodes -Haverty public relations. New Rate Card at WWJ Building, 134 Peachtree St. N.W., Atlanta 3, Ga. Telehone: Lamar 5710. Ralph A. Petti Jr., RATE CARD No. 34 went into effect last sales manager of week at WWJ Detroit. In the Monday through Hil F. Best Co., am station representative, has K W B Y Colorado Saturday Class A category, one hour, one time enlarged Detroit headquarters in new offices on Springs, Colo., pro- costs $480; in Class B, $360, and in Class C, tenth floor of Park Ave. Bldg. moted to sales man- $240. ager and assistant to STATION PEOPLE owner -operator John MR. COYLE N. S. Tweel, station manager, WPLH Hunting- L. Buchanan. KBTV (TV) Issues Rate Card ton, W. Va., appointed general manager of Robert A. Rubins, formerly with Denver WTCR Ashland, Ky.-Huntington. "Cousin and KBTV (TV) Denver has issued a new rate Greeley, Colo., stations, to KVWO Cheyenne, Johnny" Simpson to WTCR talent staff for card with increases in the station's Class A and Wyo., as assistant manager. Class B national charges. The Class A one- daily broadcasts from new Huntington studios. hour, one -time rate has been raised from $600 Henry T. Wilcox, Duane W. Ramsey, commercial manager, account executive, KPOA to $650 and the Class B one -hour, one-time KMLW Marlin, Tex., appointed general Honolulu, appointed local sales manager for rate from $360 to man- $390. ager, succeeding Hugh M. McBeath, to KAND Corsicana, Tex., as special assistant to manager. REPRESENTATIVE APPOINTMENTS Richard C. WLBG Laurens, S. C., appoints Indie Sales Wright, commercial manager, Inc., N. Y., for national sales. WLEX -TV Cleveland, Ohio, appointed pro- gram- operations director of station. WITI -TV Whitefish Bay, Wis., names The Perry J. Brown, sales staff, WTAO Boston, Branham Co., Chicago. Station slated to go on air in May. named sales manager. Daniel E. Martin, account executive, merchan- WNDU South Bend, Ind., U. of Notre Dame dising manager and sales service manager, outlet, appoints Robert Meeker & Assoc. as WBBM Chicago, to WNDU South Bend, Ind., national sales representative, effective March 1. as sales manager. Meeker Tv represents WNDU -TV. Bernie Gress appointed program director -sales REPRESENTATIVE PEOPLE manager, KGHM Brookfield, Mass. MR. WILCOX MR. MUNDY Robert Lethbridge, formerly account executive Walter B. Bruce, advertising and sales promo- KPOA and Inter -Island Network. Newscaster with DuMont Network and NBC Spot Sales, tion manager, Grand Union stores, E. Paterson, Edward Mundy named account executive, suc- to sales staff of Weed Television Corp., Chicago. N. J., named senior account executive and ceeding Mr. Wilcox. Page 62 March 5, 1956 BROADCASTING TELECASTING SPONSORS WARM TO AP Because ... it's better and it's better known. "House Trailer Burning ...... here's the details:

Case History No. 18 The temperature outside was eight degrees and the city of Wichi- ta was mostly asleep at quarter of five in the morning. News Director Jim Setters was monitoring the emergency radios at Radio Station KWBB, listening between police, highway patrol and fire department frequencies. "Send fire equipment . . . there's a trailer burning ... peo- ple trapped." III WINS Directions followed. In minutes the fire department was in action. MOBILE UNIT And so was KWBB. Setters quickly \/A oe . dispatched Newsman John Wagner John Wagner, KWBB, Wichita, Kansas with one of the station's five mo- bile units. Wagner and the fire trucks reached the scene almost simultane- ously. Wagner quickly learned that four persons were in the trailer; that all efforts to open the trailer had been unsuccessful. It was then Wagner-to- Setters -to- AP in Kansas City. Wagner, on the radio to Setters, gave the names of the four victims. Setters relayed them to AP. Minutes later, Wagner radioed from the scene of the tragedy: "Ralph Acuna, who discov- ered the fire, is here, and we can tape his eyewitness. Okay ?" Setters glanced at his watch. It was now 6:45 a.m., and still eight degrees outside. Setters' next news- cast was at 7 o'clock. "AP's on the line," he told Wagner. "Hold the taping. We have 15 minutes before broad- cast time. We're going to switch Jim Setters, KWBB, Wichita, Kansas your eyewitness to The AP. Then, we'll tape him as soon as AP gets his story." Swinging around to the phone, all AP members while firemen still to AP member stations everywhere Setters told AP: were chopping at the smoldering -had the story first, and complete. "Here's an eyewitness-Ralph trailer in which four people were Jim Setters and John Wag- Acuna. He can give you the de- burned to death. ner are among the thou- tails firsthand." Through the cooperation of Set- sands who make the AP AP's eyewitness story, taken from ters, Wagner and KWBB, radio better . . . and better Acuna, rolled out on the wires to listeners in Wichita -and listeners known.

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BROADCASTING TELECASTING March 5. 1956 Page 63 STATIONS

David Via Sluyters, advertising manager, Charles Cash, former program director, WTIK special assistant to regional commissioner for Leonard Refineries, St. Louis, Mich., appointed Durham, N. C., to WTVD (TV) Durham, as five southwestern states. sales manager, WFYC Alma, Mich. promotion director. Roy Westburg, WTCN -TV Minneapolis -St. Paul Francis R. Busby, account executive, KTNT -TV John P. Highlander, production director, WHA- and Jim Vaughn, WDSM -TV Duluth- Superior, Seattle- Tacoma, named retail sales manager. TV Madison, Wis., appointed assistant program to WCCO -TV Minneapolis -St. Paul as engi- manager, KPIX (TV) San Francisco. Donald neers. Bill Wren, WCCO -TV engineer, resigned Jack Murphy, for six years production man- W. Mills, KPIX sales promotion department, to join Northwest Filming Inc., Minneapolis. ager and executive promoted to publicity director. Jerry Rosholt, news editor, KSTP-TV Minne - producer, K P H O- apolis-St. Paul, to WCCO -TV in same capacity. TV Phoenix, Ariz., Robert Paris, formerly in sales promotion de- to KOOL -TV Phoe- partment, Southern Wholesalers, Washington, Bill Terry, announcer, KFJZ -AM -TV Fort nix as program di- D. C., to WGAY Silver Spring, Md.. as ac- Worth. Tex.. to radio sales staff, KFJZ. Bob rector. count executive. Weatherford, student, Arlington State College, to KHJ7 -TV as floorman. Lee Elias, KFJZ- Iry Steinbock, sales Donald B. Cook, CBS Hollywood, appointed TV, to KFDA -TV Amarillo, Tex., as salesman. manager, KAST As- executive producer, KNXT (TV) Hollywood, toria, Ore., to KGW replacing Bob Quinlan, moving to New York Victor C. Diehm, president, Vic Diehm Assoc. Portland, Ore., to as producer -director in CBS-TV news and stations (WVDA Boston, WAZL-AM -FM -TV direct sales for sta- special events department. Hazleton, Pa.: WIDE Biddeford, Me.; WHOL Allentown, Pa., WHLM Bloomsburg, Pa.). tion's tourist promo- S. M. Rosenman, producer -director, WXIX tion program. named to 26- member committee of National (TV) Milwaukee, named production manager. Planning Assn. to study and develop relief pro- MR. MURPHY Charles J. Carey, Frederick Buschmeyer, director, WGR -TV gram for labor surplus areas. Buffalo, N. Y., promoted to man- program manager, WFIE -TV Evansville, Ind., production H. Needham Smith, sales manager, WTRF -TV ager, succeeding Warren Rossel, resigned named program manager of WNEM -TV Bay to Wheeling, W. Va., elected president of Live join Ketchum, MacLeod & Pittsburgh City, Mich. Grove, Wire Group of Ohio Valley Board of Trade. agency, as radio -tv producer. Jack Dosdourian, Arnold Starr, mechandising director, WPAT director, WGR -TV, named night production John S. Hayes, president, WTOP- AM-FM -TV Paterson, to account WOR- N. J., executive, manager. Other station promotions: Marshall Washington, appointed to business advisory TV New York. Reuther, head floor director, to director; committee of American U. School of Business Robert Weinmann, account executive, KTVW Michael Masino, floor director, to head floor Administration, Washington. (TV) Tacoma, Wash., to sales staff, KYA San director; Remigjus R. Reade, floor director, Francisco. to summer replacement director. C. L. Thomas, vice president -general manager, KXOK St. Louis, elected secretary of Campbell Ralph A. Miaska, Waterloo, Iowa, to WKRC- Oscar Rose, former executive writer -producer, House Museum. TV Cincinnati, Ohio, as chief engineer, suc- United Nations radio-tv department and as- ceeding George A. Wilson, resigned. sistant program director, WOV New York, to Frank J. Voss, former general manager, WRAW WCBS -TV New York, as producer, public af- Reading, Pa., named public relations manager Mal Ewing, accounting and production analyst, fairs department. of Dana Corp. (automotive, industrial com- Capitol Records, Hollywood, to KLAC Los An- munications parts), Toledo, Ohio. geles as account executive. Fred Lemoine, engineer, WXIX (TV) Milwau- kee, appointed director, succeeding Mort Rosen - Michael Stanley, news director, WJOC James- Daniel Ries, promotion director, WTVN Colum- man, earlier named production manager. town, N. Y., appointed to board of directors of bus, Ohio, to WKRC Cincinnati as account Jamestown YMCA Men's Club. executive. Edward O. Kopriver, WTVN -TV Columbus, Ohio, named studio supervisor of engineering Stan Torgerson, director of sports, WHBQ George Hubbell, sales manager, Luden Co., department. Malcolm S. Hilty Jr. to property Memphis, Tenn., elected president of Mid -South Reading, Pa., to WIBG Philadelphia, Pa., as manager, succeeding Spanky Reese, resigned to Basketball Officials Assn. sales representative. join WDMJ Marquette, Mich. Don Clinger Jack Erwin, insurance salesman, Foley -Carter appointed night property supervisor, replacing Jack Kelly, manager, WRFW Eau Claire, Wis.. Agency, St. Petersburg, Fla., and Jack Hitch- Chuck Lorius, resigned. father of girl, Margaret Mary, Feb. 10. cock, operator of private school and former Robert Robertson, U. S. Marine Corps vet- Kendall Smith, program director, WHYN -TV Colorado station owner, to sales staff WSUN- eran, to WGAR Cleveland, Ohio, as public Springfield- Holyoke, Mass., and Ronald Lange- TV St. Petersburg. relations director. vin, staff projectionist, both fathers of boys. Feb. 22. Dick Richmond, news department, KLIF Dal- Gene Gallagher, former restaurant owner, to las, Tex., to WRIT Milwaukee as director of WLWC (TV) Columbus, Ohio, as sales serv- Bob Stabler, manager, KTLU Rusk, Tex., father news and special events. ice director, replacing Dick Reed, appointed of boy. Jeffrey Calvin. Bob Edell, account executive, WROK Rock- account executive. to WGBS -TV Miami, in same Mike Cassidy, account executive, KGO -AM- ford, Ill., Fla., Virginia Fields, graduate U. of Washington, capacity. FM-TV San Francisco, father of twin boys. Seattle, to WIRE Indianapolis as traffic man- Denis A. and Dan B., Feb. 16. Patricia Ryan, program coordinator, KPIX ager. (TV) San Francisco, appointed merchandising Robert M. Hoffman, director of sales planning Don Joe, salesman -sportscaster, and promotion director of KSFO San Fran- KMA Shenan- and development, WOR -AM -TV New York, doah, Iowa, to KFEQ cisco. St. Joseph, Mo. father of boy, Andrew Todd, Feb. 21. Don Arthur, sportscaster, WDUZ Green Bay, R. David Mayo, publicity and promotion man- Gordon Laughead, sales representative WNAX Wis., to WISN -TV Milwaukee, as announcer- ager, WAGA Atlanta, transferred to sales staff Yankton, S. D.-Sioux City, Iowa, father of hoy. as account executive. sportscaster. Bob Bruce Rice, sports director, KWFT -AM -TV Koolage Jr., WEED Rocky Mount, N. C.. Marvin Rothschild, former operations and traf- father of boy, Robert Newton III, Feb. 13. fic manager, WUSN -TV Charleston, S. C., to Wichita Falls, Tex., to KCMO- AM-FM -TV WADS Ansonia, Conn., as account executive. Kansas City, Mo., as sportscaster. Tom Haley, host of Morning Surprise, KYW- TV Cleveland, Ohio, father R. L. McQuage returns to WJHP Jackson- Charles R. Hughes, officer -in- charge, AFL -TV, of girl. ville, Fla., as account executive, after eight Armed Forces station at Loring Air Force Base, Alan Newcombe, staff announcer, WBT and Me., years with another Florida station. to WTOP Washington, D. C., as staff WBTV (TV) Charlotte, N. C., father of girl, announcer. Charles H. HeBiwelI, account executive, MBS Nancy Ann, Feb. 10. Tom Franklin, sports, news and special events Chicago, to Chicago sales staff of Crosley Don Flanagan, cameraman, KFJZ Fort staff, KING -TV Seattle, Wash., to KOVR -TV Broadcasting Corp. (TV) Worth, Tex., father of girl, Ann. Stockton, Calif., to handle San Francisco Janet Dale Elliott, continuity director, KENS -TV Seals baseball telecasts. Bill Gildersleeve, program San Antonio, Tex., returns to KTSA San manager, WMUR- TV Manchester, N. H., father of girl Feb. 17. Antonio as promotion and merchandising man- E. J. Haling, formerly public relations- continui- ager. He formerly served in KTSA program ty director, WFAA Dallas, Tex., and WBAP Dick Sinclair, staff announcer, KFI Los Angeles. department. Fort Worth, to Internal Revenue Service as father of boy, Dick Jr., Feb. 12. Page 64 March 5, 1956 BROADCASTING TELECASTING READ REAP!

CRITICS' REACTION TO NEW YORK PREMIERE! "World- Telegram " - Harriet Van Horne a tree even more expertly than Tarzan himself. Also she has a pal, the cutest, smartest chimp you ever saw. "SHEENA BRINGS FRESH AIR TO TV -I don't know who will stand on the golden threshhold and receive this "There's danger, romance, villainly, beautiful scenery and year's Emmy Awards, but I'd like to suggest right now that high adventure in the very depths of darkest Africa. So, if they strike off a special medal for Irish McCalla, little sister you're seeking escape from the cares of the office, the dishes to Tarzan of the Apes. to be washed or the children to be fed, here's your chance." "If you have anything else booked for the next 25 weeks, "Journal- American" - Jack O'Brian cancel it." "Sheens , starring a treetop -tall blonde jungle type named "News" - Ben Gross Irish McCalla, wasn't bad at all ... Irish, or Sheena, is a leggy lassie of six feet or more with ample dimensions which ... that new WPIX series, "Sheena, Queen of the Jungle ", seem to shrink into a not unattractive girlishness. surely has got what it takes to draw an audience ... should be as popular as ice cream at a toddler's birthday party. "The first episode was diverting, well photographed, its And in the event you missed the premiere, be informed that problem broad and clear, with bad guy and girl circum- this Irish McCalla ... portrays Sheens and can swing from vented in the end by resourceful Sheena." TOP RATINGS 'ROUND THE COUNTRY

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ANGELES: 12.4, share; tops in time period! `LOS 28.4% *SAN DIEGO: 23.8, 53.8 % share; highest rated children's vidfilm in town! 'SAN FRANCISCO: 17.3, 45.4% share; first in time slot!

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BROADCASTING TELECASTING 1/un.17 5. 1956 l'aigc 65 NETWORKS

radio buying, which would pay them off in ABC SEES the long run." CHANCE TO CATCH ABC's planning obviously encompasses both radio and television. In television, ABC expects RIVAL TV NETWORKS BY 1958 to get into spectacular type programming -Mr. Kintner calls it "special programs" or "little Three years afler its merger with United Paramount Theatres the shows"-this fall with, for instance, two shows 'third network' can look back on satisfying advances and forward from the Metropolitan Opera produced by the to bright prospects. BT has prepared the following status report Met's Rudolf Bing, and "six very adult programs ... of an offbeat character" to be produced by on its operations and outlook at midpoint of its first 'five year plan.' the Theatre Guild. WHAT ARE ABC's chances of catching up- another network radio rate cut, feels there Among other innovations, one of nine new in the reasonably near future -with CBS and would be room for four and maybe even five film properties for which first films were made NBC? radio networks "if radio were properly used as last month, is a "command performance" series ABC's President Robert E. Kintner says an advertising medium," notes that as part of produced by John Gibbs that will be "the first they're good. He's confident that ABC will over- its revitalization program ABC is "spending specially shot television show of 90 minutes that take the others by early 1958. more money on radio" now than at any time will go on every week." Three years ago ABC was a hungry operation. since tv came in, and says flatly that, come "In addition," Mr. Kintner said, "we will have Then, finally, the long- awaited merger of ABC what may, "ABC is going to stay in the radio International Theatre, an hour show produced with United Paramount Theatres received FCC's network business." by Sheldon Reynolds; Wire Service, an hour approval in February 1953, and gladsome coin He feels much of network radio's trouble show produced by Don Sharpe; Frontier Judge, became available from UPT's well- stocked bank stems from "the fact that television is so glam- a half-hour show produced by Jack Chertok; account. Officials cautioned that miracles would orous that advertisers and their agencies actual- Publicity Girl, a half -hour show produced by not occur overnight, but at the same time they ly are not giving sufficient time and thought to Jack Chertok; Tempered Blade, a half -hour set themselves a goal -to pull abreast of the other networks in five years. Mr. Kintner's views on the progress of the "five year plan" and the prospects of attaining CAN ABC -TV CLOSE THE GAP? parity on schedule were given BIT in an an- This chart shows what it's up against. Figures in millions of dollars. X represents niversary -month interview which also ranged the unknown billings figure for 1958, the year President Kintner predicts his network across ABC's color television plans, entry into will come abreast of CBS -TV and NBC -TV. spectacular -type programming next fall, network radio outlook and planning, as well as its prog- ress toward the goal of equality (excerpts from X I 6' the interview start on page 68). a S.S. "We think that in two years' time the three networks will be on a oar in all respects." Mr. Kintner asserted. "We hope in that period that the FCC will take such action that there can be three competitive services in the largest popula- 200 11111.11111111MMINISIO. - _ tion communities of the country. We think the result would be good for all networks and that programming would be improved. It would be I good for the advertiser by giving him a greater 180 / choice, and obviously it would be good for the public because it would give better and addition- o / al program service. While we expect to reach these goals in two years, I don't want to appear 160 cocky, because I must say that NBC and CBS are pretty tough." As evidence of ABC's "decided progress" in the past three years, Mr. Kintner cited ABC-TV 0 billings: up from $21 million gross in 1953 to more than $50 million in 1955. And time sold: up from approximately 35 quarter-hours in ' January 1953 to 150 in January 1956. And 120 audience: up 43%, for a typical commercial ' message, in a year's time. The following table shows how far ABC -TV 401 has come -and indicates the size of the gap 100 Ibit still to be closed -in the pursuit of the front- runners. Figures are for gross billings, as corn - piled by Publishers Information Bureau: NBC -TV 80 ABC -TV CBS -TV NBC -N 1952 $18,353,003 $ 69,058,548 f 83,242,573 ' 1953 21,110,680 97,466,809 %,658,551 CBS -TV 1954 34,713,098 146,222,660 126,074,597 60 1955 51,393,434 189,018,121 163,384,796 Coincidentally, it is understood that ABC -TV currently is working on a new rate card to be- come effective for the new fall season [CLOSED 40 CIRCUIT, Feb. 27]. The statistics cited by ABC to show its rise have to do, almost exclusively, with television. 20 ABC Radio's billings have improved during the past 60 days, but it is generally accepted as fact that, financially, ABC-TV is helping to carry ABC -TV ABC Radio. This is a situation that Mr. Kint- ner hopes to correct, although it is not unique in o network radio today. '52 53 '54 '55 In any event, Mr. Kintner sees no prospect of '58 Page 66 March 5, 1956 BROADCASTING TELECASTING from "ROLL FILM" to "SWITCH TO NETWORK"

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BROADCASTING TELECASTING March 5, 1956 Page 67 INTERVIEW

REFLECTIONS ON ABC'S CLIMB TO THE BIG TIME

TO GET first -hand information on ABC's progress during the gram possibilities are confined to the more limited hours available three years since its merger with United Paramount Theatres, BT on two networks. In fact, I think that one of the greatest advantages went to the man at the helm, President Robert E. Kintner. A of a third network, in addition to a greater choice for the public, team of three editors armed with tape recorder and many questions is the advantage to the advertiser of greater freedom of choice. got from him the answers which follow. One of the most striking things, I believe, in the development of ABC during the past year has been the support given us by the so- called blue -chip advertisers who have placed their programs on Q: The third anniversary of AB -PT seemed to us a pretty good ABC, or sponsored ABC programs, not only because we are a good time to take a look at the progress you have made since the advertising buy but in order to aid in the development of a third merger of ABC and the United Paramount Theatres, and to network, thus increasing their freedom of choice. I'm talking about see what your plans are for the immediate future. At the companies like General Mills, American Tobacco, Liggett & Myers, time of the merger, 1 believe you had a goal of attaining General Motors, General Foods, Chrysler and other top companies equal competitive stature with CBS and NBC within about in the business. five years. Are you on schedule? Our two greatest accomplishments to my mind, in the last three years, are better programming, such as Disneyland, and the sup- A: I'm glad you came here on our anniversary. If 1 may, I'd like port of the most important advertisers in the business. And, of to give you just a few statistics on the progress we have made. This the public responded with much larger audiences to may point up our belief that we are advancing toward our goal course, has our shows. and our expectation that two years from now we will be equal to NBC and Columbia in business, public and program acceptance. Q: In one of your speeches, to the Assn. of National Advertisers and other criteria on which networks are judged. In 1955, ABC -TV's gross billings were over $50 million. Two years before that our gross was $21 million. Our gross, comparing A: I couldn't have made that many speeches. I'm the non- speech- the latest month available, December 1955, with the year before, making president. shows an increase of 58% which compares very favorably with the Q: You did mention something about further cooperation be- 13% gain for CBS-TV and the 23% gain for NBC -TV. For Janu- tween the agencies and the networks. Would you like to tell ary 1956, we had approximately 150 quarter -hours of commercial us about that? time on the ABC Television Network, which is almost double the 79 quarter -hours we had in January 1955 and almost quadruple A: Yes. I think, first, that the spirit of antagonism which has the commercial quarter -hours in January 1953. While I don't want arisen between advertising agencies and the networks over the con- to bore you with statistics, I think they do point up our three -year trol of programming is not proper in the business. It seems to me progress and the opportunity we have in the next two years. that with so many hours to program, the creative ability of the The audience for our programming in television is growing faster agencies and the networks are both needed in order to provide than ever before, and actually is growing faster than the other net- enough top -flight entertainment. works. To put it one way, the typical commercial message on In addition, I think there should be much greater cooperation ABC-TV was viewed in over one million more homes in October between the agencies and the advertisers in the field of creative re- 1955 than in October 1954. This is a 43% gain compared with search -and particularly, in the field of motivation research. While 17% for CBS -TV and 6% for NBC -TV. You can consider the we know a great deal about the circulation of our programs, the impact and importance of a million homes with 2.5 million active number of homes reached, the number of families and the character ABC viewers if you think of a magazine, which in the space of a of the families, we know very little actually about what motivates year, could increase its readers by 2.5 million, and in fact, increase people to watch a program and to buy the products advertised. its noters by that amount. I think a collective effort on the part of the agencies, the adver- Just to add one more statistic. According to Nielsen Multi -Net- tisers and the networks to develop valid research in this area would work Area Reports, which test program popularity among the three be helpful not only to the buyers but to the public at large. networks, compared to the previous year, ABC had more than doubled the ratings of our affiliates in those time periods where we Q: You mention motivation research. Is that ... are you doing programmed new shows this fall. something along that line? I seem to remember in your ANA I know I've talked enough, but in general these statistics highlight speech you mentioned a Detroit study. the progress ABC -TV has made. that A: Actually two studies. One in Detroit and one in New Jersey. Q: Do you think that at the end of five years your billing will Taking the Detroit study, we are doing interviews on why people be comparable to that of CBS and NBC? watch programs and what their program habits are based on. An- other aspect of the work being done in Detroit is an attempt to A: Yes, we do. We think that all three networks will be very correlate viewing activity as it relates to the movement of goods. In comparable because they will program similar hours with almost New Jersey we're doing a study to determine programs children comparable rates, and I believe that network television will be prefer and what effect their reactions have on the advertiser's prod- practically sold out. The equalization of the three networks will uct. These are pilot studies out of which we hope to have indica- give to the public better program fare. It will be extremely im- tions both as to the best types of programming, the motivating portant to the advertiser because without a third network his pro- factors affecting viewing activity, as well as what sells goods. This

Page 68 March 5, 1956 BROADCASTING TELECASTING represents only a small step in the direction I think research should advertiser viewpoint, that the week -to -week exposure in regularly take. scheduled programs is the best method of using the medium. That does not say that a spectacular does not have its place for promoting Q: Will your studies be of a continuous nature? special products or special promotions at a particular time of the A: Yes, these are, in part, continuing studies and will not neces- year. Spectaculars definitely have a place, and I think that Pat sarily prove anything substantial in a short time. At present, they Weaver has contributed a great deal to the business in pioneering afford only indications. this type of programming. However, if the number of spectaculars at NBC and Columbia reported in the trade are correct, it would Q: What about the rising cost of network? Will these raises in seem to me that the term "spectaculars" will end next season be- cost be passed on to the advertiser? cause there will be so many on that they will soon be called regular A: I would hope that the networks would be passing on the shows. rise in cost of talent to the advertiser because I don't think basically, Q: Have you sold any of your `little shows ?" in the long run, anyone can sell anything at below its cost and stay in business. It is true that in certain areas, such as the public A: No, we are just planning them now. We will offer them for service field, the advertiser very often isn't willing to pay the sale sometime next month [March]. amount of money that such programming may cost. In that case, Q: What are your plans for color? I think it is perfectly legitimate for the network to assume its part of its public service obligation. A: We're not in the manufacturing business, so that our basic interest is perhaps not as immediate as is that of NBC and Columbia. Q: In film, could you give us a percentage of what it is apt to Our color plans are that as soon as there are sufficient sets in the be-film vs. live? country, perhaps about five million, we expect to be fully equipped A: May I, at this time, give you just a little of my philosophy on a network basis, and on our five owned stations, to match any about film because many people seem to disagree with it. We be- color broadcasting in the business. It's difficult to guess when this lieve in film for television for the following reasons: (1) You can will come because it's hard to evaluate the public's interest. As sets get talent, creative ability and production in a film that is not improve and the price goes down, sales should pick up, but our possible on a live show. (2) We know that through the replaying tentative prediction is that September 1957 will probably be the of a film you can further amortize costs resulting in lower costs earliest date that color television can arouse genuine national interest. per thousand for the advertiser. (3) We know that film solves what I think was the great trag- edy of radio. Millions and mil- lions of hours of good program- ming went on the air and were never heard again. People had to be home at a certain time to hear a Jack Benny, or an Amos and Andy, or a Bums and Allen, and if they missed, they could never hear the program again. We know that film can correct what we consider a defect in the listening pattern. We have ap- proximately 60% of all pro- grams on ABC on film, and I would guess that that percentage would increase in the next sea- son. The other networks, if I am correct in my figures, have ap- proximately 40 %. The fact that we believe films mean getting better talent at a better cost does ON MIKE: President Kintner answers the questions of BT not mean that we do not believe editors Florence Small, Rufus Crater and David W. Berlyn. in live shows. Next season we hope to have an hour live dra- matic show, an hour live musical variety show, in addition to our Q: How many sets do you think are necessary for color to he a present live shows, such as Lawrence Welk, The Amateur Hour and real factor? Masquerade Party. A: Around three to four million. Q: Will these hour -long programs be regularly scheduled weekly Q: Four million by September of 1957? shows or will they be in the pattern of spectaculars? A: These will be our regularly scheduled shows. However, ABC A: I think it's quite optimistic . . . but I think it's a possibility. is entering the special program field in the fall of '56. Since Pat Q: Will there be a chance that you are going into the production Weaver coined the word "spectaculars," I don't quite know what of films? Are you producing any films in color? to call ours, but I'lll call them, for want of a better word, "little shows." The purpose of our special programming is to try to A: We are already in the production of television films. One provide a very adult type of entertainment of a different nature basic plan we have evolved for programming the ABC Television than can be afforded on a week -to -week basis. For example, we Network is through individual arrangements with independent pro- expect to have two shows from the Metropolitan Opera, with the ducers, who operate with ABC somewhat similarly to independent Metropolitan singers, produced by Rudolf Bing. The Theatre Guild producers in a motion picture studio. We have an arrangement is going to produce six very adult programs of an hour's length, with a number of them: Lou Edelman, Jack Chertok, Don Sharpe, which will be of an off -beat character and which we believe will John Gibbs, Jerry Devine, Ozzie Nelson, etc. These producers. contribute to television's development. under our supervision, produce certain shows in which we have However, basically, we think from a public viewpoint and an financial interests and exclusive rights. While these producers are

BROADCASTING TELECASTING March 5. 1956 Page 69 IMME11IEBB T INTERVIEW IIIMMINNIONIMM actually the main creative force in these programs, ABC is, in cellation last spring on the Don McNeill show, but we now have effect, in the production business. it approximately 95% sold out. Through the use of the segmenta- tion plan, we have a great proportion of the morning sold out. Q: Are they shooting any films in color? On the weekend, we have been extremely successful with our week- A: The only color that is being shot on our present shows is on end news, and we hope that we can solidify that operation with the Mickey Mouse Club, which, except for one segment, is being further programs of a news character. In addition, we have main- shot completely in color, and the nighttime Disneyland show. tained a large block of religious programs on Sunday. Q: How is the station clearance problem? We are spending a great deal of money and creative effort to A: We think it is our most serious problem as far as the final re- orient ABC radio nighttime, Mondays through Fridays, to chang- development of ABC is concerned. As you know, we have petitioned ing times. I don't want to say this is a problem only for ABC be- the FCC several times for expansion and improvement of television cause it is shared by NBC and CBS. We believe that the time will facilities. We believe that until the FCC establishes standards come when advertiser and agency interest will revive in nighttime whereby there can be at least three competitive television stations network radio and that some semblance of its proper place as an in the great bulk of the top 100 markets, none of the three networks advertising medium and a public information medium will be can give the maximum service to the public. achieved. The problem is divided into two parts: (1) the delay by the FCC Q: Do you think there is support enough for four radio networks? in reaching decisions on three such vhf station markets as Boston, Pittsburgh, and St. Louis, and (2) the reconsideration of intermix- A: I think if radio were properly used as an advertising medium ture so that uhf and vhf can be separated, in certain communities, there is room for four and perhaps five. If the industry is unable to insure three competitive television stations in the bulk of the top to interest the advertiser sufficiently to use the medium to the maxi- 100 markets. mum, I don't know ... all I know is ABC is going to stay in the ABC's clearance of stations has improved over the last year, radio network business. primarily we believe, due to the quality of our shows and the quality Q: If advertiser interest is not reawakened sufficiently, what is of our advertisers. However, it still presents a terrific problem to the next step? Not necessarily for ABC alone, but for any all networks when such important markets as Boston, Pittsburgh, radio network? St. Louis, Louisville, New Orleans, Miami, etc., do not have three vhf's either on the air or allocated. I think that it is a national A: I hesitate to think of any other step but the reawakening of tragedy that the great populations located in the larger cities, in all advertiser interest. I believe that the industry as a whole has to parts of the country, do not all have a freedom of program choice continue and increase its efforts to sell radio. I think the individual among three networks. I don't believe that television will reach its networks have to spend a great deal more manpower and more full maturity until such action has been taken to make three, four or money in presenting to the agencies and the advertisers the story of five comparable facilities available to the great bulk of the popula- nighttime radio with its tremendous coverage and its low cost per tion. thousand. In turn, as I said before, I think the agencies and the advertisers have an obligation to a very important medium -to Q: is business on How radio? give it the serious consideration that it deserves. A: We are great believers in network radio. I say that in all the speeches I make, and I really mean it. Our radio network business Q: Do you think that there will be another rate cut? in the past 60 days has improved. We had an unfortunate can- A: In my judgment, no.

show produced by Lou Edelman; the Joan Davis it expects "to match any color broadcasting true," he asserts. "We have a long -term con- Show, produced by Joan Davis, and several in the business." tract, exclusive on television and radio, with others. In this category, we are also preparing In radio, ABC is "spending a great deal of Walt Disney Productions and with Mr. Disney a weekly Theatre Guild show called the Guild money and creative effort to re- orient ABC- personally." Gaieties, which will be a live half-hour musical Radio nighttime, Mondays through Fridays, to Disneyland, the hour -long film show which produced by the Theatre Guild." changing times." New Sounds for You, which has been a Wednesday night staple and one of Mr. Kintner expects most of these shows to has been described as "a sort of organized television's top -rated shows ever since its start be sold on a multiple- sponsor basis but has no Monitor," was introduced into the evening in 1954, and Mickey Mouse Club, an across -the- firm commitments yet: "If you know a prospect, hours across the board last fall and has had board hour which began in 1955, have been the I'd be happy to go around and see him because "good" acceptance by public and stations al- principal program results of the ABC- Disney I pride myself on being a working president, and though "unfortunately, the advertiser interest is alliance. They have been consistent standouts on being a selling president because that's a not as important as we would like it to be." in both billings and audience. No doubt partly great part of our business." because of the Disney identification, Mickey Where will these shows be spotted? "We ac- 'New Sounds' to Continue Mouse Club was completely sold out -20 tually have tentative plans on where we will The New Sounds departure, which has gone quarter -hours a week-before it ever went on put all of them but this plan involves moving unsponsored except at the outset, will be con- the air last fall, causing a jubilant network certain existing shows and advertisers. We have tinued despite reports to the contrary, accord- spokesman to remark at the time: "never be- no desire to get a reputation of 'pushing our ing to Mr. Kintner. He noted, however, that fore have so many paid so much for something advertisers around' [Editors' Note: ABC got there will be "certain modifications in format," they've never seen." Firestone Hour when NBC insisted on moving probably in the next few weeks. There is no It is pertinent to note that ABC -TV's gross its time spot], so that we prefer not to suggest plan to extend New Sounds to other segments annual billings from Mickey Mouse Club alone where we may spot them until we have a chance "in its present form," but ABC does have other come to within approximately $4 million of the to talk to our existing customers about our specific radio plans in work: "We are consider- network's entire tv billings for 1952. plans." ing a plan for the afternoon, which we have Less productive has been the third Disney Another plan for 1956 -57: To expand ABC - not decided upon and which I would rather not program, a 25- minute radio show from Disney- TV programming into the morning hours, comment on. We are considering the new plans land Park called Magic Kingdom, which is on using both live and filmed for shows. "We expect." Saturdays and Sundays." five times a week. It has had practically no Mr. Kintner said, "to start in the morning prob- If the single principal reason for ABC's sponsorships. ably in the fall of 1956, and by January of overall upsurge had to be stated in two words, How does one go about planning and execut- 1957 to be programmed completely in all net- they would be: Walt Disney. "A major part ing a five -year work hours." Less specific is ABC -TV's prob- of our success has been due to Walt Disney program such as ABC's? Mr. able date for entering color. This will come, Productions, and to Walt Disney personally," Kintner explains it thus: he said, "when there are sufficient sets"-three says Mr. Kintner. He describes the length of "Under our 'five -year plan' our first objective to four million-but he doubts this number will the ABC -Disney contract as "a state secret," was to program seven nights a week, 7:30 p.m. be reached before September 1957 at the but scoffs at reports that Mr. Disney is going to 10:30 p.m., with good shows. As a second earliest. When ABC -TV does start, however, to other networks. "These of course are un- objective, we planned to enter the daytime-

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BROADCASTING TELECASTING March 5, 1956 Page 71 NETWORKS particularly in the afternoon -and as the third FOUR JANUARYS AT ABC -TV three shows replaces Ozark Jubilee which moves objective, which we have not yet achieved, we to the 10:30-11 p.m. slot on the same evening. want to enter morning television on a full January Commercial Hours Per Week* On Sunday night a new program RFD -USA network basis. 37.50 With Jerry Devine will go into the 4-4:30 p.m. "We have one basic belief -that 'program- period; Lone Ranger moves into the 6-6:30 ming is the thing.' p.m. slot, followed by Cavalcade of America at "As a first step we obtained a group of ABC 6:30 -7 p.m.; a new show, Publicity Girl, goes properties which were to become the founda- in at 10-10:30 p.m., followed by musical Guild 19.75 tion for building a strong competitive network. 1a -5o Gayeties, 10:30 -11 p.m., with a tentative dra- We were also greatly helped by advertisers matic or variety show filling the 11 p.m. -mid- placing programs, owned by them, on ABC-TV. 10.00 night slot. We welcome advertiser -owned programs and make available prime time for them. Movie Attendance Pushed "During the first year we began to build 1963 1954 1955 Friday and Saturday nights, and, to some ex- 4 r}Cluoas co-un 195 By New ABC Radio Plan tent, Thursday night. In the second year we IN THE BELIEF, based on studies, that most built Wednesday night. Last year we continued "movies goers" fall in the age group under 35, the process by building Tuesday night. Next Total January Advertisers, are occasional tv viewers or domiciled in non- season we plan to further strengthen program- Total All Periods is what it ming already established, and at the same time, tv homes, ABC Radio promoting calls to re- program the remaining evenings of the week, its "MG" plan designed build audiences for the motion picture industry. 7:30 p.m. to 11 p.m. "We believe that in the fall we will have In selling the idea of building movie attend- ance for the motion picture industry, ABC extremely competitive programming in all time 41 40 periods. Radio is pointing to an appeal of its Whisper- "In addition to our obtaining ABC -owned ing Streets strip to the housewife of the "young entertainment programs, we also believed that family " -a prime target of the movie industry. another part of the ABC Television Network the ability of its early evening newscasts to would have to be developed extensively-news, urge listeners to attend the movies the night of special events and public affairs. To that end the broadcasts and of its later newscasts to promote attendance for the next night or at we employed John Daly as vice president in 1584 1555 1150 charge of the department. The department the earliest opportunity. Under the MG plan, started a five-times -a -week news show with Daly ABC Radio notes that the motion picture ad- and embarked on extensive news and public or five comparable facilities available to the vertiser can make 12,636,000 weekly home service programming. great bulk of the population." visits for a net weekly cost of $13,000, with a "These developments were followed by our Nevertheless, Mr. Kintner obviously is opti- cost per thousand commercial impression of entrance into daytime tv with the Mickey Mouse mistic. Assuming ABC meets its goal, how- 94 cents. Club, which, as you know, is the highest -rated ever -pulls even with CBS and NBC in five daytime television program and has a larger years from the merger date -where does he Barthelmess Named Manager home audience than almost two-thirds of the think it will rank in, say, six years after the nighttime shows. More recently, we have started merger? Mr. Kintner ducks that one. Of ABC Radio Eastern Sales our Afternoon Film Festival, which we hope he is the network He points out that already THE 14 -month vacancy in the post of ABC will have success comparable to the Mickey (since Dec. 30, president with the longest tenure Radio eastern sales manager was filled last week Mouse Club. who is now 1949)- "except for Frank Stanton, with the appointment of Stewart Barthelmess. "These achievements were all part of our five - what will call the holding com- president of I administrative man- year planning." who, incidentally, has pany -CBS Inc. -and ager of ABC Radio much as anyone to television's Mr. Kintner has high hopes that Film Festival, contributed as Sales, to the his answer to the ques- post. a two-hour Monday-Friday series of films pre- maturity." Specifically, The position had tion is a quip: "I don't know. In about six years' sented in multiple runs, will soon be "the been open since Jan. time, my address will probably be the 'Old highest rated daytime afternoon show"-and 1, 1955, following Home for Former Network Presidents.' " estimates that, over the next three months, there the resignation of will be approximatley 20 sponsors participating Norman E. Cash to in it. ABC-TV Fall Schedule become vice presi- A number of other shows also get credit for dent and director of prominent assists in ABC-TV's development. Arranged Tentatively station relations. Mr. Kintner points out that all of the following Television Bureau of "are either No. 1 in their time period, or get ABC -TV's tentative evening schedule for next Advertising. better than 30% share of audience: Rin Tin Tin, fall, BT learned last week, will include a Prior to joining Ozzie & Harriet, Lawrence Welk Show, Wednes- number of changes. Some of the switches MR. BARTHELMESS ABC in the radio day Night Fights, Warner Bros. Presents, Wyatt contemplated follow: sales service depart- Earp, Make Room for Daddy, Lone Ranger. Monday, Frontier Judge (an adult western) ment in 1950. Mr. Barthelmess was a talent Super Circus and, of course, the Mickey Mouse will replace Topper at 7:30 -8 p.m.; Danny agent with Famous Artists Inc., Hollywood Club." Thomas' Make Room for Daddy moves from and with the sales promotion department, Pack- ft is too much to expect that a growth pro- the Tuesday, 9 -9:30 p.m. period to Monday ard Motor Car Co. He reports to George gram such as ABC's could be executed without 8 -8:30 p.m.; Bishop Sheen moves from Thurs- Comtois, national sales manager of ABC Radio some bloopers. Among the programs which day, 8 -8:30 p.m. to Monday 9 -9:30 p.m.; originally were announced with considerable movies, which will be sold in half -hour seg- WGMS Takes MBS drum- beating but which for one reason or ments, will fill the 9:30 to 11 p.m. time. Tieup another have since been dropped are those On Tuesday night, a new Sheldon Reynolds WGMS Washington has affiliated with MBS. featuring Ray Bolger, George Jessel and Paul show will be placed in the 9 -10 p.m. period. having second refusal rights on all MBS pro- Hartman. Among other losses, Twenty Ques- On Wednsday night, a western adult film will grams until the current WWDC affiliation ex- tions also has been dropped, U. S. Steel hour has be placed from 9 -10 p.m. a film will replace pires Aug. 31, M. Robert Rogers, WGMS moved to CBS -TV, and M-G -M Parade report- MGM Parade in the 8:30 -9 p.m. period. On president, said the good -music policy would be edly is slated to be discontinued. Thursday, a new 90-minute film show, Com- continued and musical programming would be The most serious problem confronting ABC, mand Performance, which will be sold in made available to Mutual. so far as its final development is concerned, is multiples, will replace Lone Ranger, Bishop Mr. Rogers denied reports that WGMS had that of station clearances -a problem which Sheen and Stop the Music at 7:30 -9 p.m. TV been sold to Mutual or the Thomas F. O'Neil ABC feels only FCC can solve. The network Playhouse, a new series of films, will go into interests, noting that sale rumors printed in a has put it up to the Commission several times. the 10-11 p.m. period on Thursday night. On Washington newspaper had been retracted by Meanwhile, ABC-TV's position has improved, Friday night, Wire Service replaces Ozzie and the publication. Asked if he planned to sell the but Mr. Kintner makes it plain that in his view Harriet at 8 to 9 p.m. The latter show moves to station, he told BST, "If offered the right price television will not "reach its full maturity until Saturday, 7:30 -8 p.m., followed by Jim Bowie at for my stock (42%) in WGMS, I would con- such action has been taken to make three, four 8-8:30 p.m. and Joan Davis, 8:30 -9 p.m. All sider selling it to the right purchaser." Page 72 March 5, 1956 BROADCASTING TELECASTING BROADCASTING'S MOST BEAUTIFUL AND FUNCTIONALLY CORRECT SPEECH INPUT PACKAGE

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GATES RADIO COMPANY, QUINCY, ILLINOIS, U.S.A. Manufacturing Engineers Since 1922 March 5, 1956 Page 73 BROADCASTING TELECASTING NETWORKS PROGRAM SERVICES- '$64,000 Challenge' Now Set BMI Clinics Plug To Make Debut on March 25 New Radio Appeal THE long- discussed $64,000 Challenge pro- gram, which never got off the planning board AT A TIME when radio is faced with the big- because of sponsor conflict at the time Norman, gest competition from rival media, it would be Craig & Kummel, New York, handled the Rev- a mistake for station managers to `conform to lon account [BT, Jan. 16], will begin March a presumed public demand," Carl Haverlin, 25 on CBS-TV at 10 -10:30 p.m. EST, replac- president, Broadcast Music Inc., said last week ing Appointment With Adventure, alternately in a series of talks delivered at a group of West sponsored by Revlon Products Corp. and P. Coast BMI clinics. Lorillard Co., New York. Lorillard will con- The 1956 series of clinics -42 in all -began tinue to hold alternate week sponsorship in the Feb. 26 and will run through June 15 with a time period. planned hiatus bracketing the NARTB conven- 20]. A variation of the original big -money quiz tion (BT, Feb. Today's (Monday) clinics open in Los Angeles and Montgomery, Ala. show -Challenge will pit $64,000 Question win- Mr. Haverlin, ners against new contestants in a panel-type attending the Western swing that started in Seattle last week, was echoed by show -the program will be handled by C. J. Glenn Dolberg BMI vice president in charge of LaRoche & Co., New York, for Revlon, and station relations who, on the Southern swing Young & Rubicam, New York, for Lorillard. Meanwhile, George Abrams, Revlon's adver- that began in Little Rock, Ark., pointed out that the tising director, was quoted as saying that Rev- great challenge facing station managers today is "to attract and hold listener interest." lon, in conjunction with Adrian Samish, New in on affiliation CONFERRING Mexico City Other recommendations made during the first York tv packager, was planning a new $250,000 contract of XETV (TV) Tijuana, Mexico, prize -winning tv beauty show program series six clinics: "Radio's best offensive is an appeal with ABC -TV [BT, Feb. 27] are (I to r): to local patterned after the annual Miss America pageant audiences,"-Keith Patterson, KONP seated, Clement S. Martinez, president, in Atlantic City. Port Angeles, Wash.; "Look to more women's and Don Emilio Azcarraga, chairman of angles,"-Ann Leslie, WISN Milwaukee, and Tentatively titled The Beautiful Girl Most the board, Radio Television S. A., licensee "Imitate the Monitor concept of programming in the World, the program, Mr. Abrams said, of XETV; standing, Alex Nervo, resident at the local level,"-David L. Waite, WFOR will debut probably this summer, but that so Hattiesburg, Miss. far, no network had been selected. It was re- manager of Radio Television and Julian Kaufman, XETV vice president -general BMI clinics held last week covered Seattle, ported Tuesday that Revlon has approached Portland, Ore.; San Francisco; Little Rock; manager. Affiliation takes effect April 5. both CBS-TV and NBC -TV. The $250,000 Jackson, Miss., and New Orleans. prize would be awarded once a year to the con- testant who manages to overcome a series of Crowell -Collier Co. Sets Up "mental and physical hurdles." Nelson to NBC's 20' 'Project Radio -Tv- Record Division JAMES NELSON, assistant to NBC Board FORMATION of Crowell - Collier Publishing Major Leagues Chairman Sylvester L. Weaver, Jr., last week on CBS -TV Co.'s Radio - Tv - Phonograph Record Div. of programming for the will major league [CLOSED CIRCUIT, Jan. 30] is being announced CBS -TV present 26 baseball network's Project 20 documentary series, re- today (Monday) by President and -in- games, including two spring training contests, porting to Producer Henry Salomon. Mr. Nel- Editor on its Baseball of the Week series on Chief Paul C. Smith. Game son joined NBC in 1942, was named assistant April 7, it was William A. H. Birne, former publisher of Saturday afternoons, starting advertising and promotion director in 1945 announced last week by William H. Crowell -Collier's Woman's Home Companion Hylan, and two years later assumed full directorship. CBS -TV vice in charge and corporation vice president, has been desig- president of network In 1954, he was named Mr. Weaver's assistant. sales. Games will be sponsored jointly by Fal- nated to head the new division. In announcing staff Brewing Corp., St. Louis, through Dancer - the first radical departure from publishing in Fitzgerald- Sample, New York, and the Ameri- Four Join Keystone the company's 103 -year history, Mr. Smith can Safety Corp., Brooklyn, N. Y., through Mc- said the new division is but one "facet" of the FOUR stations have Broad- Cann- Erickson, New York. The games will be joined Keystone publishing company's diversification program it casting System, it was announced last week by telecast on more than 175 stations in cities out- inaugurated in January 1954. Mr. Smith, former side major league territory. Sportscasters will Blanche Stein, KBS station relations director. editor of the San Francisco Chronicle, assumed list to be Dizzy Dean and Buddy Blattner. The additions, which bring the Keystone the Crowell -Collier presidency that month. 875 outlets, are KBEC Waxahachie, Tex.; First move of the new division will be in the WCDJ Edenton, N. Kan., C.; KRSL Russell, phonograph recording field. With the appoint- and KORT CBS Campaign Unit Debuts Grangeville, Idaho. ment of William H. Fowler, former vice presi- dent, ELECTION YEAR coverage by CBS' special Capitol Records Inc., Hollywood, as man- NETWORK PEOPLE ager of unit, CBS News Campaign Cavalcade [BT, the recording department, Mr. Smith said that Crowell- Jan. 30], started last week with on -the -spot Pat O'Reilly named head of ABC news depart- Collier would "manufacture and distribute reports of the New Hampshire primaries on ment for tv and radio in Hollywood Div., suc- recordings through the organiza- tion of a Crowell- Collier club March 13 slated as the first big feature, ac- ceeding Ed Conklin, resigned. record or clubs." Additional details cording to John F. Day, director of CBS News. concerning activity in the S. Mark Smith, radio -tv will The cavalcade swung into New England last editorial supervisor on NBC - field be "forthcoming," he said. First week and will cover that region through the TV's color spectacular Hallmark Hall of Fame step in the diversification planning was made last New Hampshire primary and then most of the series, named producer also of Star Stage, com- July when Mr. Smith, through the aid of Manhattan unit's personnel will fly to. Minnesota for the bination live and film program on NBC -TV. broker Edward L. Elliott, approached March 20 primary there. a 26 -man investor group headed by George Gum, ABC staff announcer, resigned Chicago financier J. Patrick Lannan. The new to become freelance radio -tv -stage performer. group bought $3 million of new Crowell -Collier CBS Shifts Correspondents debentures, convertible to 600,000 common Robert Wald, NBC staff producer and executive stock shares at $5 each, and boosted authorized CHANGES in assignments of six CBS News director, Tele- Programs Inc., N. Y., non -profit stock from 1.7 million to 3 million shares. correspondents were announced last week by tv packaging firm established by Alfred P. Sloan The company-which publishes Collier's, John F. Day, director The American Magazine, and Woman's of CBS News. The re- Foundation, appointed radio-tv chairman of Home assignments will bring Bill Companion -also has stepped up its radio-tv Downs from Rome 150th anniversary of Medical Society of County to Washington; Winston Burdett from spot advertising campaign in the past month London of New York, April 3 -5. to Rome; Alex Kendrick and Howard K. Smith through its three agencies: Grey Adv., New York, for Collier's, Needham, Louis & Brorby, from special assignments in Africa and the Mid- Robed Wald, NBC producer, named chair- Chicago, for Companion, and Monroe F. Dre- dle East respectively to London; Lou Cioffi man, radio-tv committee, 150th anniversary her, New York, for American. A wholly-owned from New York to Paris and Blair Clark from observance of Medical Society of County of subsidiary, P. F. Collier & Son, publishes Col- Paris to New York. New York. lier's Encyclopedia and other books. Page 74 March 5, 1950 BROA'UCASTINO TELECASTING 25th Command Performance for you and 42,000 others

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BROADCASTING TELECASTING March 5, .1956 Page 75 GOVERNMENT

means an added $1,500 to $2,000 per month for MAGNUSON HEARS U's, JUSTICE DEPT. a 17 -hour daily operation, he said, but other operating expenses are about the same. He ex- TESTIFY IN U -V, NETWORK HEARINGS pected the cost of uhf transmitting equipment to go down. say this round of testimony may be Ultra high band broadcasters He said the vhf 170 -mile and 190 -mile co- their last unless something is done soon to relieve their plight. Anti- channel separations in Zones I and II should trust unit's Barnes says that division has its eye on the networks and be retained to provide rural service and that other broadcasting industry practices. vhf should be kept in cities of rugged terrain and in large metropolitan areas where there is THE Senate Commerce Committee last week to the entire area," including coverage 70 miles a high building problem. was told by uhf broadcasters that their testi- south of Miami. He said a uhf station in such He referred to Storer's deintermixture pro- mony was quite likely to be their swan song if flat terrain and constant foliage conditions can posal now being considered by the FCC in its Congress or the FCC doesn't act quickly and equal vhf service and surpass it with respect to reallocations rulemaking -six new uhf -only come to their aid. man -made interference. Storer has invested markets, eight new markets with uhf plus one vhf, nine new 3 Testimony by uhf operators or their repre- $1.3 million in WGBS -TV, he said, including -vhf markets and one new 4 -vhf market. This would sentatives, sometimes made eloquent by programming and a project to speed uhf set not change any existing state- licenses or ments of steady financial losses in uhf broad- conversions. authorizations except that final hear- ing decisions proposing casting, criticized FCC procrastination and in- The uhf NBC affiliate carries 60% of NBC's vhf in Fresno, Madison, basic network schedule, but is not on NBC's Evansville, Peoria, Miami and Corpus Christi action. The testimony at times echoed that would made at the Potter Subcommittee hearings in "must buy" list because of advertiser resistance, be modified to uhf, he said. There would be change 1954 and witnesses referred frequently and he continued. He said Miami uhf conversion is no in present vhf engineering stand- ards, he added. pointedly to the nearly two years that have 85%. since Storer's KPTV (TV) Portland (ch. 27). he The 20,765,866 persons who would rely on elapsed many of the same operators first uhf aired their woes. said, has 1,000 kw visual and a new tower on a under this proposal, he said, would provide hill the a strong economic base for uhf survival and Their suggested remedies were various and above city, with an investment of $1,172,000, growth. for the most part repeated proposals already including color equipment. He said the station has a few shadow areas inside and He said Storer believes networks have an made in the FCC's current reallocations rule - outside the city, but with obligation to continue uhf affiliations where no making and elsewhere. Their evaluations of uhf comparison the high- loss of network coverage results and corn - sometimes conflicted, some indicating uhf serv- mended NBC for its continued affiliation with can never with vhf, while ice reach a par others KPTV. He said Storer is against towers of felt uhf could do as good or better, depending more than 1,000 feet. conditions. on He felt it would help uhf development if the The Senate group last week also heard testi- FCC could set standards to require all -channel mony from Stanley N. Barnes, assistant attorney color sets. He said that in a market with two general heading the Justice Dept.'s Antitrust uhfs and one vhf it would help uhf if the vhf Div., on how the FCC and Justice operate in were limited to one network. their joint jurisdiction in broadcast practices in- Mr. Thorns said his interest in uhf has been volving possible violations of antitrust laws. reduced from four stations to one since the 1954 Other witnesses besides uhf operators included Potter hearings. cited FCC inaction in civic, political and church groups and manu- arriving at any decision and noted denial of the facturers interested in uhf development, plus a deintermixture petitions, adding that the FCC representative for educational tv. hasn't explained why deintermixture "suddenly Monday's witnesses included: George Storer, became a nationwide problem a couple of Storer Broadcasting Co. (uhf properties: WGBS- months ago." He said it is "silly" to assert that TV Miami [ch. 23]; KPTV [TV] Portland, Ore. deintermixture -by definition the assignment of [ch. 27]); Harold H. Thoms, WISE -TV Ashe- vhf or uhf channels in selected areas- should ville, N. C. (ch. 62), president, Uhf Industry be considered only on a nationwide basis. Coordinating Committee; John G. Johnson, He compared the demand for "super-power, WTOB -TV Winston-Salem, N. C. (ch. 26); Nor- super-coverage" vhf stations to serve rural areas wood J. Patterson, KSAN-TV San Francisco with the argument used by the "clear-channel (ch. 32); John W. English, WNAO -TV Raleigh, lobby," which, he said, has never been convinc- N. C. (ch. 28), and WSEE (TV) Erie, Pa. (ch. ing to the Senate committee. He criticized the 35); Frank Lyman Jr., WTAO -TV Cambridge, FCC for "throwing out" its proposed five -mile Mass. (ch. 56), and Nick Fillips, Pittsburgh. rule and said FCC acquiescence to "market - Tuesday's witnesses: Stanley N. Barnes, As- straddling" has driven uhf stations out of ex- sistant Attorney General, Antitrust Div., Justice istence. Dept.; Philip Merryman, WICC -TV Bridgeport, "The time is long past," Mr. Thorns said, "for Conn. (ch. 43), president, Hometown Television the FCC and Congress to stop talking and Inc., accompanied by Ben Adler, Adler Com- promising, and to come forth with a sharp knife munications Labs, New Rochelle, N. Y.; repre- LEADOFF WITNESS George Storer tells to cut up the spectrum pie." sentatives of the Bridgeport Chamber of Com- senators of his experiences with Miami, Mr. Thoms said that since the FCC has "de- merce, Catholic Churches, PTA, United Fund, Fla., and Portland, Ore., uhf outlets and layed unreasonably even in proposing a solution then it necessarily Council for Inter-Church Cooperation, AFL - advocates Storer allocations plan. In ... devolves upon the Con- CIO, and Rep. Albert P. Morano (R-Conn.); gress to direct the way" by congressional reso- background at right is FCC Comr. John Jesse D. Fine, WFIE (TV) Evansville, Ind. (ch. lution declaring its policy. C. Doerfer. 62); Dr. Everett C. Parker, Congregational The resolution should include, he said: (1) de- Christian Churches. intermixture, (2) reduction of present limits of vhf Wednesday witnesses: Sarkes Tarzian, tv band there is "not so bad." He said high power, (3) reduction of present limits of antenna tuner manufacturer and owner of WTTV (TV) buildings present the same problems as rugged heights, (4) reduction of vhf mileage separations, (ch. 4), Bloomington, Ind.; Ralph Steetle, Joint terrain to uhf. (5) confinement of tv stations to their home Council on Educational Tv; Alexander Bu- He said high -power uhf satellites may pro- communities, (6) directional antennas, (7) elim- chan, WKLO -TV Louisville (ch. 21). Written vide the answer to uhf in rugged terrain and ination of cost differentials for all -band sets statements are being submitted by: Mortimer that Storer is applying for an experimental and (8) reduction of common carrier cable and Loewi, WITV (TV) Ft. Lauderdale, Fla. (ch. satellite in Portland. He said Storer plans to microwave relay costs. spend $150,000 on the asking 17); John J. Gunther and Louis Lubin, Ameri- satellite, FCC Mr. Johnson said, "It seems to me a cruel cans for Democratic Action. to waive or suspend its multiple ownership and thing to continue debating the issues and hold- overlap rules. ing out hope if, ultimately, nothing is to be MONDAY Mr. Storer said there is no substantial differ- done. I believe we deserve now an answer of ence between equipment costs for uhf and vhf; some sort, one way or the other." Mr. Storer said his WGBS-TV Miami (ch. a uhf transmitter costing about $35,000 more He asked the senators to come forth with 23) has a 1,000 foot tower, 185 kw visual, and than vhf on chs. 7 -13. Uhf transmitting tube "some planned solution ... though it may not provides a "satisfactory, if not superior, signal costs are about double those of vhf, which be perfect." He said the FCC should be asked Page 76 March 5, 1956 BROADCASTING TELECASTING &a aft 1DECD &Veit in yetr,ut

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BROADCASTING TELECASTING March 5, 1956 Page 77 GOVERNMENT

to submit within a specified time "the best plan would be abandonment of "our hard won uhf the exclusive power of a very few men in they can agree upon which will tend to solve as circulation" to start off again with "no circula- New York." much of the problem as they can at this time. tion," he said he would not even wish his op- Mr. Fillips, who told the committee he is Even a 20% solution would be far superior to ponents in Raleigh to have such a "disastrous general manager of Uhf National Televison continued inaction." assignment." He asked for a reduction of the Inc., Pittsburgh, said he planned to film eight Mr. Patterson said KSAN -TV (ch. 32) has excise tax on all- channel receivers to 5% and hours of programming daily to be relayed to caused 25% conversion in the San Francisco a boost in the tax on vhf-only sets to 15%. Pennsylvania u of stations. He said his com- Bay area through extensive coverage of local He asked for deintermixture in certain markets. pany is an applicant for a uhf station in Pitts- and national sports, but has lost hundreds of Mr. English said every FCC action has been burgh and would hire "thousands" of disabled thousands of dollars. against uhf except the rule allowing networks veterans to work at the station if it is granted. Mr. Patterson called for immediate deinter- to own additional uhf stations, which, however, He advocated higher power for uhf and pro- mixture, reduced mileage separations of vhf, "can offer little solace to an independent motion of uhf conversion. directional antennas, reduced power for new operator." vhfs and use of educational reservations by per- "Either the Commission is ignorant of what TUESDAY mitting educational groups to apply for avail- it is doing, and on that I can, in charity, make Mr. Barnes said the courts have not ignored able facilities and to operate them either as no comment, or it is operating under the fun- the fact that the FCC exercises regulatory commercial or educational as they desire. damental error that uhf should be eliminated." power in broadcasting and that this regulation, He said that since the FCC "has refused in If the FCC `crucifies the U. S. on a V- shaped "to an extent thus far not precisely delineated many instances to correct its error of intermix- cross, it will forever deny to hundreds of com- ... serves to deflect the full impact of anti- ture," senators should recommend deintermix- munities the possibility of local tv stations," he trust law strictures." This gives FCC's Chain ture to the FCC to such an extent "that they said. He said there could not be a few uhf Broadcasting Regulations added importance, he will be obliged to follow the recommendations islands in a sea of vhf. "It must be some vhf said. He felt it was "inappropriate" for the of either this committee, or, if necessary, to islands in a sea of uhf. That is the way the Justice Dept. to comment on the regulations have this committee pass legislation through spectrum is allocated." until "we have the report" of the FCC's re- the Congress ... to require the FCC to de- He asked that a grant of ch. 5 be withheld examination of the regulations. in Raleigh and that WSEE be allowed to intermix uhf and vhf." operate He said Justice is ready to "consult with" on ch. 6 in Erie with a directional Mr. English said his uhf stations in both antenna. and "advise" the FCC on antitrust aspects of Raleigh and Erie are faced with "dominant Mr. Lyman said he wanted to establish local, network regulation, if the FCC adopts rules on and destructive vhf competition," although they high -quality programming on WTAO -TV Cam- network affiliations. He said there are areas, have good staffs, facilities and programming. bridge, Mass., as he has done with am and "irrespective of FCC regulation," where the Both have CBS affiliations and have arrange- fm there but the uhf has been operating in "en- Justice Dept. has primary responsibility. He ments with ABC and NBC, he said. Each sta- trenched vhf territory." He asked for an allo- cited the Lorain Journal and Kansas City Star tion has lost $300,000, however, he said. cations readjustment to provide the "maximum cases on advertising practices and Justice's civil He said there is a tendency by national ad- number of stations engaged in free competi- case against RCA charging patent monopolies. vertisers "to look with great doubt on uhf tion." He said the FCC "seems to have be- He also cited Justice Dept. suits against the claims and at the same time to accept with come more and more dedicated to preserving National Football League and International almost childlike credulity the most exaggerated a monopoly of very few high -power, high - Boxing Club charging restraints on program- claims of vhf operators in the same markets." tower vhf stations serving huge areas, regions ming materials. Decrying new vhf channels, which he said and states -with local expression buried under He said Justice has "several investigations"

FCC BY clean up the tv backlog, leaving only 29 hear- ANSWER ON NETWORKS JUNE '57 ing cases undecided by the end of fiscal 1957. McConnaughey tells House ing affiliates, with NBC also engaged in trans- There are 37 hearing cases in the pipelines. mitter and other station He also said that the appropriations will clean subcommittee that it should be equipment business. The network study is looking into that ques- up 159 am hearing cases, leaving 102 pending forthcoming by then from tion as part of its broad study of broadcasting, at the end of the fiscal year. Dean Barrows' network inves- FCC Comr. Rosei H. Hyde answered. Budget will permit addition of 70 more employees, it was revealed, bringing total FCC State- First element to be undertaken by the net- tigating committee. work study staff will be an economic study, personnel to 1,132. Of the 70 new employes, ment made in FCC's support of Dean Barrow told the congressmen. "... the 19 will be added to the Broadcast Bureau. $7.85 million budget request. network as an instrument in itself has no par- A discussion of daytime stations, sparked ticular significance to us; it is the effect it has by a question by Rep. Evins, disclosed that DEFINITE conclusions regarding what the on broadcasting to the people; the effect on there are 1,123 daytime -only outlets on the FCC should do about television networks advertising, and all components of the industry," air, compared with 1,831 unlimited time sta- probably will be known by June 30, 1957. Dean Barrow said. tions. That is what FCC Chairman George C. Mc- "For that reason we propose to start out The Commission's attitude toward Defense Connaughey estimated before the House Appro- with an economic study of the networks them- Dept. tv outlets at or near military bases was priations Subcommittee on Independent Offices selves and then go into the components. That expressed by Comr. Hyde. After referring to last month when the FCC appeared to justify would include advertising agencies, film pro- requests by the Air Force for FCC approval of the President's FCC budget request for $7.85 ducers and distributors, talent agencies and the use of tv channels at remote areas, Comr. million [BT, Jan. 23]. Transcript of the Feb. every other component that contributes to it." Hyde added: "It is the sort of thing that could become a serious problem. I personally 15 appearance was released last week. These are, Mr. Barrow said, some of the think that where the operation is limited The FCC's 1957 budget calls for $119,000 questions which the study will seek to answer: to a remote point, where it does not get into competition for the network study, plus $22,000 for travel . . the opportunity for competition between with private enterprise, it is not dangerous; but and communications. Last year Congress ap- networks, why it is that we have such a small if it is permitted to spread into areas where propriated $80,000 for the network study. number, why in recent years no new ones have Government stations would enter into com- The investigation is under the leadership of entered the field, and so on? What are the petition with private U. of Cincinnati Law School opportunities for sources other than enterprise, you have some- Dean Roscoe L. networks thing else...." Barrow and includes 12 members of the FCC to contribute to programming so that you can Rep. Evins chided the FCC for not re- staff at present. The $119,000 is based on using get a better programming service generally, and sponding fully to a questionnaire sent by his 15 people in was should there be working this study, it disclosed. changes in the rela- House subcommittee tionships between the networks and their investigating executive de- During the discussion on the network in- partment influence in regulatory agencies [BT, vestigation, Rep. Joe L. Evins (D-Tenn.) asked affiliated stations? These are the basic focal areas...." Jan. 30]. Chairman McConnaughey promised whether it would include the question of broad- that the questions would be answered as H. H. Goldin, chief of the Economics Divi- soon casters also owning allied industries and selling as possible. sion, Broadcast Bureau, is detailed to tv equipment "which they advertise over their the net- The Budget work study as economist. Bureau cut FCC's 1957 budget own networks?" by $210,000, Mr. McConnaughey replied in an- ABC is owned by American Broadcasting- Other highlights: swer to a question from Rep. Albert Thomas Paramount Theatres Inc. CBS and NBC have Chairman McConnaughey said the $7.85 (D- Tex.), chairman of the appropriations sub- radio-tv receiver, tube and record manufactur- million budget will enable the Commission to committee.

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BROADCASTING TELECASTING March 5, 1956 Page 79 GOVERNMENT

pending in the broadcasting field. Among them, a "psychological or other" effect upon Justice's term "degradation of service" as a word used he said, are the NBC -Westinghouse Broadcast- action, but makes no recommendations. The "to describe the feelings of an unwilling ser- ing Co. radio -tv stations swap and complaints FCC-Justice liaison formula has been in opera- vant of the public's interest -and no more." about networks requiring advertisers to take tion only since last August or September, he Mr. Merryman felt all present uhf stations programs owned or controlled by the networks. said. could be accommodated by a vhf drop -in, plus Mr. Barnes said the latter practice has been Mr. Barnes had no comment on a possible many of the present 104 holders of uhf con - compared to the Paramount case in which the comparison of network program availability to struction permits. He advocated vhf drop -ins Supreme Court required that control over movie stations and the requirement that Associated for existing uhf stations on a "temporary" basis production and distribution be separated from Press furnish services to all newspapers who until 85% of sets in the area are converted to exhibition. "We believe that if a similar sit- ask for the service. He said the FCC has not uhf or at the end of five years, "whichever is uation is to be avoided in the telecasting in- asked Justice's comment on whether the former's later" [italics supplied], with the vhf drop -in dustry the networks must not condition access Chain Broadcasting Regulations should be abo- operating on both uhf and vhf for that period. to the airways on use by the advertiser of a net- lished. He said he felt a solution would consist of work -owned program," he said. Asked if Justice would ask abolition of the some combination of deintermixture, cutbacks, He said Justice also is investigating charges regulations or legislation if it felt they put FCC Trop -ins and simultaneous uhf -vhf telecasting. that feature films are being licensed to tv sta- "self- approval" on practices which were an ob- He asked a congressional statement of policy, tions under conditions which compare with stacle to antitrust enforcement, Mr. Barnes said so engineers can suggest a system to implement the block- booking practices condemned in the it would depend on the size of the difficulty and the policy. Paramount case, wherein an exhibitor was re- how fundamental, but that if Justice tried to He suggested that color tv be put on uhf only. quired to show both good and bad pictures. "inject our thought and we felt it wasn't con- Mr. Merryman said he had written Dr. W. R. He said film programming is especially impor- sidered, we'd go to Congress." G. Baker, vice president of GE and chairman tant to unaffiliated tv stations to enable them He said Justice is not engaged in a "broader of the National Television Systems Committee to compete with network programs. probe" of option time operations and never which recommended the present compatible During questioning, Mr. Barnes said Justice has decided on the validity of an analysis of color system, asking Dr. Baker's views on re- also is investigating wrestling on tv, which he option time contained in a report a year ago stricting color to uhf and giving existing vhf felt is a combination of dramatics and sport. by Harry A. Plotkin, former Democratic counsel stations a companion uhf station to broadcast He cited a Supreme Court decision which to the Senate committee [BST, Feb. 7, 1955]. color. He read a telegram from Dr. Baker has held baseball to be a sport, not a business. Mr. Plotkin said he believed the time clear- expressing general concurrence with the pro- Mr. Barnes said he felt Sec. 313 of the Com- ances and cancellation provisions in time option posal and saying that this plan would be "one munications Act makes antitrust laws applicable contracts create an artifical and competitive way" to give vital support to uhf. to broadcasting even more stringent than in advantage for the networks over station or na- Dudley Jewell, managing director of the some other industries because broadcasting is tional spot representatives in vying for the Bridgeport Chamber of Commerce and one of a realm of expression. He didn't want to com- national or regional advertiser's dollar in the several witnesses accompanying Mr. Merryman, mit himself on whether Justice feels Congress sale of program time and that this helps to ex- said Bridgeport merchants want a local vhf ought to establish primary and secondary juris- plain the "dominant position" networks occupy station to carry their advertising, since the costs diction between the FCC and Justice in enforc- in the industry. of advertising on a New York vhf tv station ing antitrust laws. He said the Federal Broad- Mr. Barnes admitted, under questioning, that are prohibitive. He suggested that vhf ch. 6 casting Co. case had cast some doubt on Jus- there is some parallelism on the surface and be dropped in at Bridgeport, despite FCC state- tice's exact jurisdiction and that he would like to "that's the reason we are concerned." ments that this would interfere with co- channels get such a case before the Supreme Court for a He said Justice had "one or two" complaints at Philadelphia and Schenectady. He asked why definition. that option time involved "blind selling" -also New York City is entitled to seven vhf chan- He said that whether Justice instituted anti- condemned in the Paramount case. Asked if nels while the entire state of Connecticut has trust action in a network practice that has been these were being investigated, he said Justice only two vhf assignments. approved by the FCC would depend on the doesn't "just put the letters in the wastebasket," Benjamin Adler, president of Adler Com- "circumstances and facts," and the "nature" of but can't hold an investigation every time it munications Labs, accompanying Mr. Merry- the FCC approval. He said Justice would make gets "a letter." He said there is a possibility of man, described his firm's work in building low- the initial decision to contest such a practice. antitrust law violation in NBC's and CBS's cost tv stations, mostly uhf, and said he had "must buy" policy. He said FCC and Justice had liaison meetings built a low -power station (KINY -TV Juneau, Mr. Merryman criticized the CBS plan for in the NBC- Westinghouse swap; that Justice Alaska, ch. 8) for $35,811. Such a station three network stations in the first 100 markets, would cover a radius of 5 -10 miles and a higher normally doesn't ask FCC to defer an action saying the "boldness" of the plan "makes you which the former is investigating that tower would double the range, he said. Justice gasp. They want to take one-third of U. S. tv notifies FCC if a Commission action would have Mr. Fine said his station lost $100,000 until power." Sept. 1, 1955, but now is operating profitably Mr. Merryman, whose WICC -TV Bridgeport and has recouped a small part of its losses. is in the coverage area of New York's seven vhf There is less than 1% vhf penetration in the BOXSCORE stations, said local radio is coming into its own market at present, he said. The station has no at last and network radio is on the wane, with "white areas," he added. STATUS of tv cases before FCC: the former achieving its "true place in the corn - He suggested that the Senate group ask the munity." Tv also must be local, he said, if the FCC to stay the effectiveness of a recent vhf AWAITING FINAL DECISION: 13 intimacy of communications with the practice grant in Evansville, Ind., and withhold grant of Bristol, Va.-Tenn., ch. 5; Canton, Ohio, of democracy is to continue. He said something a second vhf in contest at nearby Hatfield, Ind. ch. 29; Corpus Christi, Tex., ch. 10; Miami, must be done Fla., ch. 10; Norfolk -Portsmouth, Va., ch. for uhf "right now, before the 95 WEDNESDAY 10: Omaha, Neb., ch. 7; Peoria, Dl., ch. 8: [uhf] stations still operating go under." 7; Mr. Seattle, Wash., ch. Springfield, Ill. eh. He said 1956 is uhf's "year of decision, and Buchan, whose station (WKLO -TV, ch. 2: Jacksonville, Fla., ch. 12; Raleigh, t4. C., 21) went on the air in 1953, but suspended ch. 5: Elmira, N. Y., ch. 18; Redding, Calif., failure to act now on behalf of uhf will fore- in ch. 7. close the possibility of any future resurrection." 1954, asked that vhf chs. 7, 9 and 13 be as- signed to Louisville, replacing uhf AWAITING ORAL ARGUMENT: 10 He said the FCC has "virtually abdicated as chs. 15, 21, an instrument of government policy." 41 and 51 now assigned there. He asked that Boston, Mass., ch. 5; Charlotte, N. C., ch. 9: WKLO -TV operate ch. 7 on a temporary basis Hartford, Conn., ch. 3; Indianapolis. Ind., Mr. Merryman advocated drop -in vhfs which in Louisville. This plan would leave Evansville, ch. 13; New Orleans, La., ch. 4; Orlando, would provide a "hometown" tv Fla., ch. 9; Paducah, Ky., ch. 6: San An- station and Bowling Green, Ky., and Hatfield as uhf mar- tonio, Tex., ch. 12; St. Louis, Mo., ch. 11. push back the signal of the regional station, kets, he said, and would result in an educa- with no loss in tv service. AWAITING INITIAL DECISION: 3 Showing a map with tional vhf channel in Louisville instead of the a vhf drop in -in a hypothetical triangle of three present reserved uhf. Hatfield, Ind. (Ownesboro, Ky.), ch. 9; Mc- regional vhf stations, he Keesport. Pa. (Pittsburgh), ch. 4; San said that the outer Mr. Tarzian recommended that coverage of the three the uhf Francisco -Oakland, Calif., ch. 2. regional stations interfere problem be solved by lowering the tax with each other anyway, on all- so that a drop -in vhf channel sets. He said this subsidy will assure IN HEARING: 11 would cause relatively little new interference. a free competitive tv system and will not benefit Beaumont -Port Arthur, Tex., ch. 4; Biloxi, Such a drop -in would not interfere at all with Miss., ch. 13; Caguas, P. R., ch. 11; any one group at the expense of the federal Cheboy- regional stations not on the gan, Mich., ch. 4; Mayaguez, P. R., ch. 3; same channel as treasury. The subsidy will mean more jobs, Onondaga- Parma, Mich., ch. 10; Pittsburgh, the drop -in, he said. Pa., ch. 11; Toledo, Ohio, ch. 11; Lead - more tv stations and more taxable income so Deadwood, S. D., ch. 5; Caribou, Me., ch. He said modern directional antennas already that the government will 8; Coos Bay, Ore., ch. 16. collect more than it have reduced interference below the "theoretical loses over a period of years, he said. levels" used by the FCC. He criticized the He said 31% of tuners sold by his firm to March 5, 1956 Page 80 BROADCASTING TELECASTING 100 mw or ONE watt

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manufacturers in 1954 were uhf, in 1955 it had dropped to 26% and he expected this to drop NBC -WESTINGHOUSE SWAP QUESTIONED to about 20% in 1956. He exhibited sample House antimonopoly unit asks the network's owned WTAM -AM -FM and vhf and uhf tuners and combinations and said WNBK (TV) Cleveland and Westinghouse's the FCC the difference with uhf added to vhf at the why approved Cleve- KYW and WPTZ (TV) Philadelphia. NBC factory is about $10. land- Philadelphia station deal gave Westinghouse its Cleveland stations and He said that with action by Congress it after Justice Dept. had said it $3 million for Westinghouse's Philadelphia sta- would take four to five years to put into circu- was investigating case. tions. Rumors that NBC had threatened West- lation 30 million sets equipped to tune uhf and inghouse with loss of affiliation if it did not ac- vhf. DID the FCC thumb its nose at the Dept. of cede to the exchange were rife. WGR -TV Buf- Mr. Steetle said abolition of vhf educational Justice when it approved the exchange of radio falo formally made such a charge in conjunc- reservations would destroy educational tv's im- and tv stations between NBC and Westing- tion with that station's opposition to NBC's pur- mediate prospects for growth which lie chiefly house? Does the FCC action foreclose the chase of ch. 17 WBUF -TV Buffalo. It was one in the vhf band. Abandonment or deterioration Dept. of Justice from acting in the matter? Did of the issues in a protest hearing to the Buffalo of uhf would destroy educational tv's long - the FCC receive the Justice Dept.'s letter about sale, but WGR -TV dropped its protest before range prospects of full development, since two - the transaction in time to withhold action? the hearings got underway seriously. thirds of educational tv reservations are in the These, and other questions about the FCC's Mr. Barnes also told the committee that the uhf band, he said. approval of the swap of stations between NBC FCC confers with the Justice Dept. on antitrust He said there now are 20 educational tv and Westinghouse- approved late in December matters occasionally. He said that about a year stations on the air (18 on reserved channels); [BT, Jan. 2]- cropped up last week at the ago, he and Mr. McConnaughey conferred on that by the end of the year JCET expects that opening session of a Capitol Hill hearing on various overlapping matters and decided that educational tv stations will be operating in all the antitrust laws and regulated industries. The as far as network affiliation with stations was the cities in the first 20 markets where vhf hearing is being conducted by a House Judiciary concerned that this would be an FCC respon- channels have been reserved (10 cities); that subcommittee under the chairmanship of Rep. sibility. 10 the first in 7 of the first 10 markets and of Emanuel Celler (D- N.Y.). Broadcasters and In his introductory remarks, Mr. Celler said 20 metropolitan areas, educational tv is de- the FCC will come under the committee's ex- that one of the main questions to be explored pendent upon the future of uhf. amination in the latter part of March. was whether there is a tendency for regulatory The hearing opened with Assistant Attorney commissions to become "unduly" responsive to General Stanley N. Barnes, chief of antitrust the dictates of the industries which they regu- Broadcast Bureau 3 division, in the witness seat. Mr. Barnes had late. gone no further than 18 pages of his prepared "Excessive industry orientation," Mr. Celler Appointees Named testimony when Rep. Celler interjected the said, "would go far to thwart our traditional NBC-Westinghouse transaction. THREE new appointments in the FCC Broad- anti -monopoly policy." At issue, according to Mr. Celler, was cast Bureau were announced by the Commis- Speaking of broadcasting and the FCC, Mr. whether the FCC approved the exchange after sion last week. Sol Schildhause, chief of the Celler said: receiving a letter from Mr. Barnes raising ques- renewal branch, Renewal & Transfer Div., was "Television broadcasting already exercises tions of antitrust violation. Mr. Celler read a promoted to chief of the tv applications branch, such an important influence over our daily lives copy of a Dec. 27, 1955, letter sent by Mr. Broadcast Facilities Div. Mr. Schildhause is that I can think of no field where antitrust ob- Barnes to FCC C. succeeded by Millard F. French, former FCC Chairman George McCon- jectives assume greater significance, especially naughey informing hearing examiner (1953 -55). Also announced the FCC that the Dept. of in the light of the Congressional objective of Justice was initiating a preliminary investigation was the promotion of Robert J. Rawson, from a nationwide competitive system of broadcasting of the NBC assistant chief of the now defunct Hearing Div., -Westinghouse stations exchange so as to provide a free marketplace for ideas." and stating there to chief of the hearing branch, Broadcast Facil- that appeared to be a question The committee will seek to ascertain, Rep. whether the exchange ities Div. may be `unduly restric- Celler said, whether (I) there is undue tive." The FCC announced its approval (with Mr. Schildhause, a native of New York City concentration of control in television broad- FCC Comr. Robert joined the FCC in 1948, prior to which he was T. Bartley dissenting and casting, (2) certain competitive network prac- urging a hearing) Dec. 28. in private law practice. He is a 1937 graduate tices are compatible with the antitrust laws and Early in January of the College of the City of New York (B.S.S.) Mr. McConnaughey an- public interest, (3) there is undue preemption swered and was graduated from Harvard Law School Mr. Barnes, it was developed. Mr. of television network broadcasting time by cer- in 1940 (LL.B.). McConnaughey on Jan. 9 told Mr. Barnes that tain concerns (advertisers), (4) the FCC has the Commission had approved the transaction Mr. French was born in Beckley, W. Va., and exercised its regulatory authority consistent Dec. 21, but had held up issuance of the order with the antitrust laws, and (5) the FCC will was graduated from Concord (W. Va.) College so that the dissent and a supporting statement (A.B., 1930) and West Virginia U. (LL.B., 1933). handle the uhf problem so as to foster compe- (by the FCC Comr. John C. Doerfer) could be tition rather than monopoly and provide the He served as a judge at Beckley and during included. He asked that the Justice Dept. keep World War II he was a flight equipment super- maximum number of tv outlets throughout the the FCC advised on its finding after the investi- country. gation was completed. The subcommittee's hearing started with Queried by Mr. Celler on why the Justice a charge by Rep. Kenneth B. Keating (R -N.Y.) Dept. did not request the FCC to withhold ac- that it was tinged with politics. He asserted tion pending its investigation, Mr. Barnes an- that the Republican members of the committee swered that this was a field where both the had not been informed of the subject matter Justice Dept. and the FCC exercised concur- to be investigated. In addition to Messrs. Cel- rent jurisdiction. Therefore, he said, he felt ler and Keating, other members of the sub- advising the Commission of what the depart- committee are Democrats Peter W. Rodino Jr. ment was doing was all he could do. (N.J.), Byron G. Rogers (Colo.) and James M. The situation is "very involved" and "enig- Ouigley (Pa.) and Republicans William M. matic," Mr. Barnes said. The Justice Dent. McCulloch (Ohio) and Hugh Scott (Pa.). Her- has been told some things by some people, Mr. bert Maletz is chief counsel of the subcommit- Barnes explained, and other things by other tee. people. The matter is extremely "delicate," he MR. SCHILDHAUSE MR. FRENCH said, adding that the investigation is still under- way. Ike Reappoints McConnaughey visor and aviation ground school instructor. He Mr. Celler intimated at one point that the FCC Chairman George C. McConnaughey was also was a hearing examiner with the Civil Aer- Commission granted the exchange without a reappointed chairman last Monday by President onautics Board (1948 -53). hearing in opposition to its own staff's recom- Eisenhower to serve in the post until June 30, Mr. Rawson came to the FCC in 1946, fol- mendation that a hearing be held. 1957, when his Commission term expires. His lowing four years of World War II service in Asked whether the Justice Dept. can bring present chairmanship expires March 22. the U.S. Navy. He was discharged as a lieuten- action in the matter, even though the FCC has He was named to the FCC in October 1954 ant commander. Mr. Rawson was born in acted, Mr. Barnes said that if his investigation to fill the unexpired term of George E. Sterling, Boston and received his LL.B from Columbus showed that there was a basis for action, it who resigned. When he was first appointed (Ohio) U. in 1938. Before his naval service, could. He said this was a preliminary con- chairman by the President, thought was voiced Mr. Rawson was with the Dept. of Agriculture clusion, not a final conclusion. that the chairmanship would be rotated an- and the Dept. of Justice. The NBC-Westinghouse exchange involved nually. Page 82 March 5, 1956 BROADCASTING TELECASTING "For me, Advertising Age has become `must reading' above all else"

says: ANTHONY C. DE PIERRO AVice President & Media Director edLennen & Newell, Inc. gnvANTHONY C. DE PIERRO s"In my department we select certain media to Mr. DePierro has more than 25 years of media exper- accomplish a specific purpose. To conserve ience under his belt. He cut his first teeth on media at Gotham Advertising Co., where he worked for 10 time, and as a short -cut to up -to- the -minute years. Successive bites of media experience came as information and news in the advertising field, media director at Paris & Peart for five years, at I have chosen ADVERTISING AGE for Buchanan Advertising Agency for five years, and at 1rmy exclusive at -home business reading. Geyer Advertising Inc. for four years. ADVERTISING AGE is factual, informative In 1952, he came with Mr. Newell to Lennen & Newell, Inc. Today, Mr. DePierro heads a space -and- and for me, it has become 'must' time department buying over $38,500,000 in adver- treading above all else." tising a year.

Age is "must" reading for most of the decision- makers whose decisions affect you. To keep abreast of advertising news, trends and significant developments, the executives who influence imedia decisions as well as those who activate media decisions rely on AA every week. iAt Lennen & Newell, for example, where $20 million was placed in broadcast billings last year *, 40 paid subscription copies of Advertising Age get a "going- over" by L. & N. executives each week. Further, among the top 36 agencies which placed $812,500,000 in radio -tv billings in 1955 *, Ad Age averages over 75 copies per agency.

Add to this AA's similar penetration of advertising agencies with 8,448 subscriptions, its "must" readership by top executives in national advertising companies-its unmatched total readership of 120,000, based on 32,000 paid subscriptions -and you'll recognize in Advertising Age a most influential medium for swinging broadcast media decisions your way in 1956.

*Broadcasting - Telecasting 1955 Report

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200 EAST ILLINOIS STREET CHICAGO 1 I, ILLINOIS

BROADCASTING TELECASTING March 5, 1956 Page 83 GOVERNMENT

IKE TALK SETS OFF TIME FREE -FOR -ALL Apropos (Continues from page 33) about $100,000, covering time and production mary elections or conventions held by one party PRESIDENT EISENHOWER's Wednes- costs. Cancellation of NBC-TV's This Is Your are to be considered separately from the pri- day night broadcast of his reasons for Life was estimated to have cost the network mary elections or conventions of other parties, deciding to stand for re- election had some about $50,000. and therefore, insofar as Sec. 315 is concerned, interesting overtones for Paul M. Butler, WGMS Washington put the radio tape of "equal opportunities" need only be afforded Democratic chairman. Speaking at a the conference on the air at 11:37 a.m. via legally qualified candidates for nomination for National Press Club luncheon in Wash- its direct line from the White House. the same office at the same party's primary or ington (see story, opposite page) he drew The Wednesday night presidential address nominating convention. laughs by citing these schedule factors: was broadcast from his office, with only one The President followed Break the Bank camera used. Robert Montgomery produced, on ABC-TV and I've Got a Secret on avoiding production tricks. The President spoke Neuberger Would Have Govt. CBS -TV. His talk to the nation bumped from lengthy notes, which he read from the Foot Election Campaign Bills This Is Your Life on NBC -TV and the desk. After the 16- minute talk he introduced U. S. Steel Hour on CBS -TV. Mrs. Eisenhower. At that point the program SEN. RICHARD L. NEUBERGER (D -Ore.) seemed to get out of hand for about a minute has introduced a bill (S 3242) that would as the President looked around, picked up his provide government financing of federal elec- pile of notes and spoke to the little group of tion campaigns by paying both major parties BILL WOULD AMEND intimates in the office. The Star Spangled Ban- an equal amount-this year $11,065,985. ner was not played. Sen. Neuberger said he introduced the bill 'EQUAL TIME' PROVISO In Washington, WRC -TV, keying NBC, went to avoid the "evil" of large private campaign directly into a commentary whereas WTOP -TV donations. He said large election campaign ex- Measure introduced by Sen. inserted a commercial before switching to penditures have become necessary because of Douglas Edwards. the "tremendous cost of reaching people through Lyndon B. Johnson would Voice of America had a tape recorder out- modern media of communication, particularly change Sec. 315 (a) of Com- side the executive offices after the Wednes- through radio and television." munications Act making it day news conference, interviewing the side- Allocations to each party in a presidential necessary for stations to give walk crowd. Radio Free Europe provided ex- election year would amount to 20 cents for each tensive service from all its transmitters. voter based on the average vote for the past same amount of air time to Inquiries at the FCC about liability of net- two presidential elections. In a non -presidential presidential, vice presidential works to grant reply time to the Democrats election year, the amount would be 15 cents per candidates of major parties. brought this position: Networks would be ob- voter, based on average total votes in the past ligated to grant time to any other qualified two non -presidential election years. This would A BILL which would amend Sec. 315 (a) candidate for the Republican presidential make $11,065,985 available to each of the "equal political time" provisions of the Com- nomination. The Commission referred to its major parties this year. munications Act insofar as they affect candidates primer dated Sept. question -answer political Sen. Neuberger's bill would limit individual for the presidency or vice presidency was intro- 8, 1954. Question 18 of the primer states the campaign contributions to $100 and each party duced Tuesday by Senate Majority Leader matter this way: would be allowed to raise from private sources Lyndon B. Johnson (D- Tex.). [AT DEADLI' to Q. If the station makes time available an amount no larger than that given by the Feb. 27]. candidates seeking the nomination of one party government. Co-sponsors of the bill were Sens. The bill (S 3308) also revises upward the lega. for a particular office, does Sec. 315 require Wayne Morse (D- Ore.), James E. Murray amount a national political committee may available that it make equal time to the candi- (D- Mont.), Mike Mansfield (D- Mont.), Paul spend in this year's presidential election-from dates seeking the nomination of other parties Douglas (D -III.) and John Sparkman (D- Ala.). the present $3 million to $12.3 million. The for the same office? measure would raise the legal amounts that may the major issues is to be A. No, the Commission has held that while If debate of be spent on behalf of candidates for U. S. both primary elections or nominating con- brought before the people, Sen. Neuberger said, senator and representative. it must be done through radio -tv and other ventions and general elections are compre- S 3308 would leave Sec. 315 (a) unchanged as modern media. He said he calls his bill the hended within the terms of Sec. 315, the pri- it regards all candidates except those for the President "Teddy Roosevelt Bill" because presidency and vice presidency. For the latter, it in 1907. Theodore Roosevelt first proposed networks and radio -tv broadcasters would have 9488) has been introduced A similar bill (HR to furnish equal time for the presidential and in the House by Rep. Frank Thompson Jr. vice presidential candidates of the major polit- 1D-N. J.). ical parties only. The measure was co- sponsored by 25 sena- Operational Center Planned tors, including Senate Minority Leader William Knowland (R- Calif.) and the Democratic and In Chicago for Convention Tv GOP whips. It is similar to a proposal by CBS A $600,000 tv operational center will be set up President Frank Stanton which has been in- in Chicago by AT &T's Long Lines Dept. and troduced in the Senate and House (S 2306 and Illinois Bell Telephone Co. in time for net- HR 6810) and on which a House subcommittee work coverage of the political nominating con- has heard testimony [BT, Feb. 6, et seq.]. ventions this summer, it was reported last week. The Stanton plan, however, applies to all candidates and only to news, forum, interview, will serve as a focal switching The center debate and similar programs, while S 3308 point for network feeds to Chicago and other applies to all radio and tv programs. The stations carrying the Democratic and Republi- Stanton plan would relieve broadcasters entirely can conventions next August. It now is being of the "equal time" requirements on the news- installed in the Illinois Bell Telephone Co. type programs, while the Johnson bill provides offices at 85 W. Congress St. and will be ready equal time to the major party presidential and for service in June. vice presidential candidates. Provision is made for candidates of major Mickelson to Speak at SMU parties other than the Democratic and Repub- lican Parties by a requirement that any other KENTUCKY became the 37th state to en- SIG MICKELSON, CBS vice president for news party, to qualify for equal time with the two act libel protection for broadcasters when and public affairs, who addressed U. of Wis- major parties, must have polled 4% of the votes consin's 1956 Journalism Institutes program last in the last presidential election must present Gov. A. B. Chandler signed a new law. or Friday on television's role in politics (see text a petition with names totaling 1% of the vote Watching are Hugh Potter, WOMI Owens- page 32), will speak this Friday at the South- at the past presidential election. boro, representing presi- Gilmore Nunn, western Journalism Congress at Southern Meth- The Sec. 315 (a) amendment is designed to dent of Kentucky Broadcasters Assn., and odist U., Dallas, on "The Current Status of relieve broadcasters of the requirement that Mrs. Potter. Electronic Journalism." they furnish equal time to candidates of small Page 84 March 5, 1956 BROADCASTING TELECASTING minority parties or splinter groups. Networks Radio -Tv Galleries to Mail "permit television and radio stations to extend have indicated they would be willing to furnish free time to major candidates in presidential free time to presidential and vice presidential Political Convention Forms campaigns without being required to give equal candidates are not time to fringe or frivolous candidates." of the major parties if they THE Radio required to make time available on the same -Tv Correspondents Galleries in Washington have announced that notices will be He advocated support of the committee's "re- basis to candidates of minority groups. mailed to all radio and tv stations for accredita- cent proposal that the two parties arrange a The boost in legal expenditure ceilings for tion, credentials, assignment of seats and con- debate series between the heads of the rival national parties from $3 million to $12.3 mil- vention hall space for the radio-tv industry at tickets in the 1956 campaign." lion also would apply to state and local com- the upcoming presidential nominating conven- Mr. Butler chided the GOP because that mittees. The existing federal law on legal ceil- tions next August. party's response to this idea "has not been ings does not appy to state and local committees. The galleries said radio and tv stations which favorable." He urged support of a plan for Campaign expenditures for senators and rep - expect to send reporters and other personnel to the Advertising Council to conduct a fund resentatives -at -large would be raised from the the Democratic and Republican conventions drive to finance campaigns by both parties and present $10,000 ceiling to $75,000. The amount should apply immediately to the national com- place them on an equal financial basis. Here in populous states might even exceed $75,000, mittees for hotel accommodations. again, he said, the GOP has not given approval. since it is based on 20 cents for each vote cast For hotel space at the Democratic Conven- He urged newspapers to carry "battle pages" in any state election in the preceding four years. tion in Chicago, which starts Aug. 13, write: during campaigns, with both sides supplying It would raise the ceiling for representatives Neale Roach, Convention Manager, Democratic material, terming it a chance for newspapers from the present sliding scale of $2,500- $5,000 National Committee, 1001 Connecticut Ave. to give equal space and impartial treatment "in with precedent and the principle of to $15,000, also with a provision that the N.W., Washington, D. C. accord the 'equal time' in the radio and tv media." amount might go higher than $15,000, based For hotel space at the Republican Convention write: on 20 cents per vote in the preceding election in San Francisco, which starts Aug. 20, Ted Dalton, Chairman, Subcommittee on Hous- for that office. FCC Denies Uhf Petitions ing, Republican National Committee, 1625 Eye along S 3308 follows in some respects the St. N.W., Washington, D. C. Concerning Deintermixture lines of recommendations made in a study, "Television & Presidential Politics." for the Butler Reiterates Plea PETITIONS from several uhf stations asking Brookings Institution [BT, Feb. 20]. that the FCC reconsider its Nov. 10, 1955, For Equal Time Revision action denying all petitions for deintermixture The Johnson bill also would authorize in- [BT, Nov. 14, 1955] were denied by the FCC come tax deductions for political campaign con- SUPPORT of proposed revision of Sec. 315 last week. The Commission said that it had tributions up to $100. of the Communications Act [BT, Feb. 20, considered and disposed of reasons in support Rep. Stewart L. Udall (D- Ariz.) introduced 13, 6] by newsmen and publications was advo- of action on deintermixture when it incorpo- cated Wednesday by Paul M. Butler, chairman an identical bill in the House Wednesday. rated the question into the current reallocations of the Democratic National Committee, in a proceeding. ABC and CBS officials said Thursday they talk to the National Press Club, Washington. Those denied reconsideration appeals were had no immediate comment on the Johnson 315 governs handling of political broad- Sec. Ill.; WGTH -TV Hart- proposal. NBC officials were not available for an equal time basis. WTVO (TV) Rockford, casts on -TV New Britain, Conn.; comment. The amendment, Mr. Butler explained, would ford, Conn.; WKNB WHYN -TV Springfield, Mass.; WWLP (IV) Springfield, Mass.; WAIM -TV Anderson, S. C.; WGVL (TV) Greenville, S. C.; WTSK -TV Spartanburg, S. C.; WITV (TV) Fort Lauder- dale, Fla.; WPFA -TV Pensacola, Fla.; KTAG (TV) Lake Charles La., and WOBS -TV Jack- sonville, Fla. expert tv lighting Comrs. Rosei H. Hyde and Robert T. Bartley dissented. low cost ... WLBR -TV Hearing Begins HEARING into the protested purchase of flexible ch. 15 WLBR -TV Lebanon, Pa., by Triangle Publications Inc. (WFIL- AM-FM -TV Philadel- phia, Inquirer) got underway last week with One of the largest suppliers of Wednesday and Thursday sessions. The WLBR -TV purchase, for $115,000 plus as- temporary lighting facilities sumption of $125,000 in obligations, was pro- WCMB- anywhere in the U. S. and tested by Harrisburg, Pa., uhf stations TV (ch. 27), WHP -TV (ch. 55) and WTPA (TV) Canada. ch. 71. Walter H. Annenberg, who with his family Rental equipment Service in- owns the Triangle interests, occupied the wit- ness chair Wednesday. Testifying Thursday cludes installation and removal were Mr. Annenberg, Roger W. Clipp, WFIL- at one low cost. AM-FM-TV general manager, and Joseph First, Triangle vice president. was recessed until March 12. free estimates The hearing Rep. Bentley to Run Again Write for Free Catalog of Equipment REP. ALVIN M. BENTLEY (R- Mich.) last week announced that he will seek re- election to Congress rather than attempt to get the Repub- lican nomination for governor of Michigan. Rep. Bentley has been in government on the JACK A. FROST national level for 15 years and has specialized in legislation dealing with foreign affairs. The Department BT Congressman is one -third owner of WKNX- Mich. [BT, Feb. 7, 1955]. 234 Piquette Ave. AM-TV Saginaw, WKNX operates on 1210 kc, 1 kw daytime. Detroit 2, Michigan WKNX -TV, ch. 57, is affiliated with ABC and CBS. Page 85 BROADCASTING TELECASTING March 5, 1956 GOVERNMENT

work it would turn to a uhf station to carry its DOERFER ASKS LIMIT ON TV AFFILIATIONS programs. Comr. Doerfer's latest recommendation is to FCC Commissioner recom- mission to complete its allocations study) the second sweeping allocations revision the "solve an immediate and pressing problem." mends, as aid to uhf, that Wisconsin commissioner has advocated in the "Whether the Commission adopts partial or uhf -vhf controversy. Last year, he officially Commission pass rule forbid- selective deintermixture or maintains a status suggested that all tv stations in major metro- ding television stations from quo," the Wisconsin Republican said, "the pro- politan areas (New York, Chicago, Los Angeles) receiving service from more posed rule would be helpful to presently operat- be switched to uhf. This was during the height ing uhf stations." of the campaign by uhf stations to sell the Com- than one network. Under many situations, vhf stations have pri- mission on deintermixture. FCC Comr. John C. Doerfer last week for- mary affiliations with one network but also mally recommended that the FCC adopt a carry the programs of a second or a third net- regulation forbidding a television station from work in addition. This is usually where there FCC ASKS COURT SUPPORT affiliating or carrying the programs of more is one vhf station in a market, with the other OF ITS OWNERSHIP RULES than one network. outlets uhf facilities. In areas where there are the remainder uhf, one Comr. Doerfer's proposal came a week after two vhf stations, and Baker says if appeals court is with two he profferred this idea to the Senate Commerce of the vhf stations usually affiliated decision on Storer challenge networks. Committee in its hearing on television matters - is upheld Commission's rule - so vhf outlets "can't scoop off the cream of the Meanwhile, it was learned last week, the FCC three networks" (BT, Feb. 27]. staff working on the allocations proceeding has making powers will be mean- Basing his suggestion on the premise that been ordered to speed up its deliberations. ingless. At stake is limitation Although no target date has been set (July 1 programming is the most important element in placed on number of stations the plight of uhf stations, Comr. Doerfer told has been the date most of the commissioners committee have seen that may be owned by com- his fellow commissioners that it is intended "as testifying before the Senate was understood the staff a program aid to those uhf stations operating as the earliest), it that pany or individual. the Corn- in the same metropolitan area at a competitive hopes to have enough material before for the commis- A PLEA that the U. S. Supreme Court uphold disadvantage with a vhf station which has ap- mission in another 15 -30 days sioners to make determinations on basic policy. the validity of the FCC's multiple ownership propriated the cream of all three network pro- rules by the U. S. Court of Appeals This already, it is apparent, as -overturned grams to itself and to the detriment of competi- is envisaged last year when Storer Broadcasting Co. chal- fundamentally a question of whether tv alloca- tive uhf operation in the same market." lenged their legality made last week to the tions should be premised on wide area coverage -was Mr. Doerfer said that adoption of this rule high court by FCC General Counsel Warren E. would be an expedient "until such time as the or multiple, competitive services. Present allo- cations principles are based on wide area cover- Baker. facilities for uhf transmitting and reception are the lower court's ruling is sustained, age, with multiple services as second priority. If Mr. substantially equal with those of vhf." Baker declared, the FCC's rule -making powers were filed in the By acting now, Comr. Doerfer said, the FCC More than 500 pleadings will be "meaningless." At stake, it is under- Sugges- would be put in a position before June 30 (the Commission's allocations proceeding. stood, is the rule- making authority of all federal date which has been mentioned for the Corn- tions ranged from moving all tv to uhf (GE) to administrative agencies. quo. maintaining the status Subject of the appeal by the FCC was a Comr. Doerfer's proposal is officially lower court ruling classing as illegal the Com- a motion before the FCC now- suggests add- mission's limitation on the maximum number of ing an additional provision to the television broadcast facilities which may be owned by a multiple ownership rules (Sec. 3.658). His single individual or company [Bel', Feb. 28, BIG VOICE recommended addition would read as follows: 1955]. The appeals court held that Sec. 309(b) "(i) Multiple affiliation. No license shall he of the Communications Act requires that before granted (1) to a television broadcast station an application can be denied a hearing must be located in any metropolitan area (as defined by held. the U. S. Bureau of Census, 1950) in which At the time the suit was initiated by Storer, broadcast stations are WINSTON. three or more television one entity could own only five tv stations. This SALEM operating, having any contract, arrangement or was amended later to permit the ownership of understanding, express or implied, for the broad- two additional tv stations in the uhf band. The casting of the programs of more than one net- seven -to-a- customer maximum also is the limit work organization, or (2) to a television broad- placed on am and fm stations. cast station located in any metropolitan area in The case resulted when Storer, which then which two broadcast stations are operating owned five tv stations, in 1953 filed an applica- or under- HIGH POINT having any contract, arrangement tion for Miami's ch. 10. The Commission re- standing, express or implied, for the broad- fused the application, and Storer brought suit casting of the programs of more than two net- in the appeals court attacking the regulation. work organizations; provided, however, that this The appeals court desision was defended by GREENSBORO rule shall not be applicable to the broadcasting Storer attorney Albert R. Connolly. by any television broadcast station of any net- Questions from the bench were concerned IN NORTH CAROLINA'S work program which has been offered to and mainly with whether a waiver of an FCC rule refused by another television broadcast station could be requested, and if so what type of located in the same metropolitan area." hearing would be held. Justices Frankfurter, GOLDEN Comr. Doerfer's proposal is similar in con- Reed and Black asked the most questions, with tent to suggestions which have been made from other justices seeking clarification of various time to time to limit network affiliation to a aspects of the case. TRIANGLE "one -to-a-customer" basis. During the 1954 The FCC position was that the lower court misinterpreted T hearings before the Senate Commerce Com- the Communications Act. This Charles E. ruling, said Mr. WINSTON -SALEM munications Subcommittee (Sen. Baker, opens the way for any- Potter [R- Mich.], chairman), Dr. Allen B. Du- one to require a full hearing by the filing of an or GREENSBORO Mont suggested a formula by which networks application. The FCC has the right to limit HIGH POINT would be circumscribed in their choice of an ownership, Mr. Baker averred, under the Com- affiliate in the top 100 markets. Under one munications Act's provisions relating to diversi- 5000 W 600 KC AM-FM plan, each of the networks would be required to fication, the prevention of undue concentration make a uhf station a primary affiliate by going and the antitrust laws. This right to promulgate down the top 100 markets and permitting each specific regulations was upheld by the Supreme WSJS network to choose its affiliate in order (there Court in the 1941 Chain Broadcasting rules and RAG10 were then four tv networks). Another plan by the appeals court in the Logansport case envisaged any network having the right to de- (where the FCC's table of tv allocations was WINSTON-SALEM mand at least 25% of a station's time. This sustained), Mr. Baker said. NORTH CAROLINA would mean, Dr. DuMont said, that when a Storer's case upholding the lower court de- HEADLEY -REED. REPRESENTATIVES network's time was pre -empted by another net- cision was that the FCC's rule- making powers Page 86 March 5, 1956 BROADCASTING TELECASTING TRADE ASSNS. were limited by specific provisions of the Com- TELEPROMPTER SERVICES munications Act (aliens, lottery laws, etc.). Mr. Connolly emphasized that the multiple owner- DISCUSSED AT SEMINAR ship rules were inconsistent with Sec. 309 (b) of the Communications Act. which requires that a N. Y. Radio & Television Execu- ;SQUARE MILES hearing must be held before an application can tives Society's weekly session be denied. He stated that there was no objec- tion to the Commission having a policy regard- addressed by TelePrompTer of heavily populated rich ing maximum ownership, but the FCC cannot executives who outline three farmlands and industrial refuse an application on those grounds. He services being offered. also stressed that there was no justification for communities in Illinois and which the chosen THREE -POINT program of the TelePrompTer the numbers Commission had Iowa are covered by as the upper limit on ownership. Corp., designed to speed up communications between various elements within the television field and simultaneously improve efficiency and KIVA (TV) Protests Grant reduce costs, was described last week by com- Of Yuma, Ariz., Ch. 13 pany executives at a meeting in New York of the Radio & Television Executives Society's GRANT of ch. 13 Yuma, Ariz., to Wrather- timebuying and selling seminar. Alvarez Broadcasting Inc. (KFMB -AM -TV San Demonstration of equipment and services that Diego) was protested last week by ch. 11 TelePrompTer is offering or will offer to clients KIVA (TV) there. The disputed grant was was held during the meeting. Irving B. Kahn, made without hearing by the FCC Jan. 25 [BIT, TelePrompTer president, touched briefly upon Jan. 30]. the three general facilities that the company is KIVA claimed that the Yuma market can- extending to the industry: the TelePrompTer not support two tv stations and included a re- cueing and prompting service, the proposed port by tv consultant Howard S. Frazier sup- TelePrompTer program communications net- porting that claim. Wrather -Alvarez' expected work and the national spot package TelePromp- revenue from its proposed station is unrealistic, Ter service. Mr. Kahn said that about 100 tv KIVA said, pointing to its own accumulated stations, covering more than 80% of U. S. tele- deficit of $221,850 in 21/2 years of operation. vision homes, now have TelePrompTer cueing KIVA stated that it had pioneered in tv in and prompting equipment, and about a dozen the Yuma area at "tremendous financial sacri- stations use the spot package service. He said fice" and was only just beginning to see the the program communications network service financial "break -even point." has not been made available to the industry up Also unrealistic, KIVA declared, were pro- to now. Mr. Kahn explained that the program gramming proposals advanced by Wrather-Al- communications network, using leased wires, varez,- "concoctions evolved in daydreams on would interconnect tv stations, networks, pro- Hollywood Blvd. and Madison Ave." Although gram sources, station representatives and Wrather -Alvarez has proposed a "grandiose" agencies. He said the system will be demon- schedule of local live programming concen- strated at the NARTB convention this year. trating on local interests, KIVA said that it con- The FCC told TelePrompTer Corp. late last ducted an investigation and failed to turn up year that this proposed network would consti- "even one person" in Yuma with whom anyone tute a communications common carrier opera- from Wrather- Alvarez has discussed program- tion. Though no mention was made at the ming. seminar, BIT learned that TelePrompTer has made certain revisions in the system and hopes FCC Deletes Three Uhfs to put it into operation sometime this year. J. Schlafly, TelePrompTer vice presi- CONSTRUCTION PERMITS for three uhf Hubert in charge of engineering, explained that stations were cancelled by the FCC last week dent communications network because the stations failed to prosecute their the proposed program would have switching centers in New York, applications. Only one of the trio, ch. 48 Los Angeles and Dallas. He 1'Attenuators, WKAB -TV Mobile, Ala., ever got Chicago, Atlanta, on the air, feature envisioned in the although it later suspended operation. The stressed one particular namely an attachment to a typewriter Equalizers and Filters" other stations being cancelled, ch. 32 WPGT system, that produces a punch -tape that will be relayed by Dr. George K. Teffeou and Dr. Howard T.Tremaine (TV) Clearwater, Fla., and ch. 61 WCBC -TV to a receiver. He said Anderson, Ind., received their grants via teletype from sender on Dec. message security, econo- 2, 1954, and Feb. 2, 1955, respectively. a punch -tape provides in labor as one typing chore is required and This new book thoroughly describes the WKAB -TV commenced operation in my design, application and theory of opera- late information for re- transmission. 1952, but suspended in the summer of 1954. storage of tion of every type of Attenuator, Equal- mechanics of the National Spot Package izer and Wave Filter. Covers all types of At one time, George A. Mayoral reported he The service were described by Bill equalization and attenuation used in was considering purchasing WKAB-TV for TelePrompTer audio recording and reproducing sys- use Treynor, manager of station sales, and Herbert as a satellite of his ch. 20 WJMR-TV New tems, both professional and home -type. Under -fi Orleans. Hobler, vice president in charge of sales. Includes chapter on hi crossover net- this service, stations which subscribe to the cue- works. Provides time -saving charts which permit the easy determination of ing and prompting service, are sent commer- component values required in designing Lee Vote Switch Challenged cial information to be read by local personali- equalizers and filters. Fact -packed, in- Hobler and Treynor said the serv- dispensable to technicians in radio PROPRIETY ties. Messrs. of FCC Comr. Robert E. Lee ice would enable national spot advertisers to broadcasting, television, cinema work switching his vote in the and to audiophiles. 176 pages; 53,6' x Fresno, Calif., ch. 12 use more local-level live commercials, with the grant to 814'; fully illustrated. Deluxe á 00 KFRE that city was questioned by assurance the copy will be followed at their hard binding, postpaid 4 ch. 47 KJEO Fresno in S. (TV) U. Court of direction. This service, they said, is designed Also available in paper -bound Appeals in Washington Thursday. The uhf to permit the advertiser to maintain control edition, postpaid $2.75 station asked the court panel for a stay order over the copy. pending outcome of its appeal against the ch. HOWARD W. SAMS CO., INC 12 grant. Two weeks ago, a request for stay Howard W. Sam, S Co., Inc., Dept. 19 -E6 I by KARM Fresno, the unsuccessful applicant, NARTB Code Review Board 2201 East 46th 51., Indianapolis 5, Ind. I was denied by the same court [BT, Feb. 27]. Tv Film Send me: "Attenuators, Equalizers & Filters" I The KJEO argument was heard by Circuit Courts Producers Judges Henry W. Edgerton, George Thomas FILM producers and distributors have been Hard Binding ($4.00) Q Pacer -Bound ($2.75) Washington and Charles Fahy. FCC Assistant invited by the NARTB Television Code Review Name I General Counsel Richard A. Solomon argued Board to comment on a proposal to give them I against the stay, as did KFRE attorney Harold an affiliate -type membership in the code. The Address (irked slightly higher outside U.S. k) I D. Cohen. KJEO attorney was Joseph Brenner. affiliate membership idea was approved by the I. A BROADCASTING TELECASTING March 5, 1956 Page 87 TRADE ASSNS.

NARTB Tv Board at its February meeting. Fletcher Elected Chairman had become the basic national medium. We In a letter to 500 firms, Edward H. Bronson, already have come a long way in getting the NARTB Tv Code director, said such an affilia- Of D. C. Area Radio Pioneers proper media perspective to make this pos- for distributors sible." tion "could provide opportunity A WASHINGTON, D. C., chapter of Radio with the Mr. Nesbitt traced the changes in network and producers to consult directly Pioneers was formed a fomight ago, with Frank problems radio sales formats as well as programming, NARTB Tv Code Board regarding U. Fletcher, member product to conform with the cited radio's continuing growth, and noted that of adapting film of the law firm of He said complaints and comments about "advertisers and agencies are discovering that code." Spearman & Rober- directly to the indi- at a cost of $10,000 a week they can be on the films could be submitted son, elected as chair- vidual producers and distributors. air five times a week and can reach over nine man. The chapter is million different listeners in a week." As The NARTB code group meets March 21 -22 composed of mem- will study replies of film proof of renewed interest in network radio, he in New York and bers living in the Board in June. pointed to 13 new advertisers whom he said groups. It will report to the Tv District of Colum- CBS Radio has signed this year, aside from bia, Maryland and additional purchases by existing sponsors. Virginia. NARTB Reappoints Shafto Mr. Nesbitt said there is a growing recog- Alvin Q. Ehrlich, WIS-TV Columbia, nition that radio and tv are not "enemies." G. RICHARD SHAFTO, of Kal, Ehrlich and S. has been reappointed chairman of the Rising costs of television, he asserted, have C., Merrick, Washing- NARTB Tv Code Review Board by President ton advertising forced many tv sponsors to reduce their fre- Fellows and William B. Quarton, quency drastically-but, he noted, in radio Harold E. agency, was named WMT -TV Cedar Rapids, Idaho, has been re- MR. FLETCHER they still can get the frequency they need, at senior vice chair- appointed vice chairman. Their terms are for prices they can afford. man. Other vice chairmen include John Elmer, a two -year period. Each has served in the WCBM Baltimore; C. T. Lucy, WRVA -AM -TV top posts for a year. Other code board mem- Richmond; Joseph E. Baudino, Westinghouse NARTB to Cut Radio Board bers are Mrs. Hugh McClung, KHSL -TV Chico, Broadcasting Co., and Andrew D. Ring, consult- Calif.; Richard A. Bord, WBNS -TV Columbus, Tn 21 Directors Next Year ing of Washington. Stanley Bell, of Ohio, and Roger W. Clipp, WEIL -TV Phila- engineer was elected delphia. WRC- AM -FM -TV Washington, EFFECTIVE next year the NARTB Radio treasurer. Board will be reduced from 29 to 21 directors, Radio Pioneers is composed of persons who assuming all four radio networks are members, CBS' Racies Heads News Group have been associated with the industry for 20 under a by -laws change voted last week by the the the di- LARRY RACIES, CBS Newsfilm, has been years or more. membership. Under revision, eight rectors -at elected president of Radio -Newsreel-Television -large (two each for large, medium, small and fm stations) are eliminated. Working Press Assn. in New York, succeeding Role in Media Team Radio's A was di- Edwards, Universal Newsreel. Lou membership vote on the change Roy Hutt NARTB's of Paramount News was elected chairman of Stressed by CBS' Nesbitt rected by joint board at the Feb- ruary meeting. Contrary to precedent, NARTB the board of governors, which includes ABC's offer good oppor- RADIO'S "new ability to did not announce the vote on the by -laws Julian Anthony, NBC's George Jordan, Tele- and sizes of business" tunities for all types change and turned down a request made by news' Nick Archer, Warner Pathe's Bob Dona- Nesbitt, director of was stressed by Frank W. BT for the figures. Considerable opposition hue, Movietone News' Burt Reinhardt and Mr. network sales development for CBS Radio, in Edwards. to the revision had been voiced around the a speech delivered before the Advertising Club country. Other new officers elected: NBC News' David of Columbus, Ohio, last Friday. Klein and Santino Sozio; CBS News' Ruth Kopf, This he said, "is the biggest, and I think Warner Pathe's Arnold Lerner, Telenews' Rich- best, news about our medium." Revercomb Back at NARTB ard Milbauer and Charles Campbell, freelance he had found "for most cameraman. Mr. Nesbitt said EVERETT E. REVERCOMB, who takes over products the best medium is a combination of the NARTB secretary- treasurer's office April media carefully blended in the correct pro- as successor to retiring C. E. Arney Jr., joined Chicago Agenda Correction portion," and "within this framework, radio the association Thursday as understudy to Mr. NAMES of speakers who will read two papers is extremely important." Arney, who leaves July 1. Mr. Arney has been at the NARTB Engineering Conference in "In 1956," he continued, "radio will be relied with NARTB 16 years. Mr. Revercomb was Chicago April 15 -19 were misplaced through a upon far more by the exceedingly wealthy named NARTB auditor in 1935, holding the typographical error in BT, Feb. 27. The big advertiser. And radio will play a far larger post to 1943 when he entered naval service. agenda opens with a paper on network color role in the plans of the advertiser with a smaller On his return in 1946 he was named assistant studio design, construction and operation, to be budget. Actually, as we get a better perspective treasurer, leaving in 1950. Recently he has read by Chester A. Rackey and Donald Castle on 1956, I wouldn't be surprised if we found been comptroller and assistant treasurer of Na- of NBC. Edward Tong of WDSU-TV New that for the big advertiser, network radio had tional Assn. of Home Builders. Orleans will follow with a paper on color become the major extension of network tele- lighting systems. vision; and for the smaller advertiser, network Sportscasters Elect Dillon LEN DILLON, sports director, WFAS White Plains, N. Y., last week was elected president -an old Cincinnati Habit: of the Sportscasters Assn. of New York, suc- ceeding boxing announcer Don Dunphy. Other -listening to WCKY; officers elected were Mel Allen, New York Yankees broadcaster, first vice president; Chris Schenkel, football and boxing sportscaster, sec- 10 years of 24 hour a day music and ond vice president, and Guy LeBow, free -lance sports announcer, treasurer. Frank Litsky, UP news programming has created in Cjn- radio sports writer, was re- elected secretary. cinnatians, the habit of tuning to WCKY for Morris Heads Okla. Assn. The Best in Music LEO R. MORRIS, KSWO Lawton, has been The Latest in News elected president of Oklahoma Broadcasters Assn., succeeding Frank Lane, KRMG Tulsa. *21% of morning audience Other officers are Gene Dodson, WKY Okla- homa City, vice president, and Bill Brubaker, 22% of afternoon audience KRHD Duncan, secretary-treasurer. Directors 21% of night time audience are Mr. Lane; Pat Murphy, KCRC Enid; T. M. Raburn Jr., KGYN Guymon; Mr. Dodson; Gus Brandborg, KVOO Tulsa; Mr. Brubaker; Wins- Sept.-Oct. BUY WCKY ton Ward, KBEL Idabel; Mr. Morris, and Ed- Pulse ward A. Ryan, KSIW Woodward. l'..gc 88 March 5, 1956 BROADCASTING TELECASTING MANUFACTURING JOIN Philco Markets New the smart music stations- Low -Power Tv Package NEW low -power tv broadcasting "packages"- USE designed to meet the needs of an estimated 800 small communities where television has been unavailable because of the high cost of con- ventional equipment -were announced last week STANDARD by Philco Corp.'s Government & Industrial Div. A Philco low -power "package" includes a transmitter, monitoring equipment, high -gain SHORTY-TUNES antenna and transmission line. and local pro- gram originating facilities for transmission of Monthly releases slides, films and local live shows. Even the studio building and tower can be included in the of 20 current and "package," according to James D. McLean, vice standard pop tunes - 11/4 president of the Philco division. each averaging only... The final power amplifier, Mr. McLean said. Minutes provides 150 w peak visual power and 75 w aural power output to the transmission line. "Because most low -power television stations This service pays its way will want to pick up network programs from every day in better programming, large, nearby cities, we also are offering high - more spots without doubling -The quality microwave relay equipment with the best of current and standard hit 'package'," he added. tunes are recorded new each month on A definite price on the new Philco equip- by outstanding talent pure EXAMINING Philco's low -power tv broad- discs. ment has not yet been set, but the company vinylite 12' 33% RPM be -fourth casting equipment are S. C. Spielman (I), said that it will "approximately one OUTRIGHT BUY -NO CONTRACT the cost of the conventional type television director of electronic engineering, and setup." James D. McLean, vice president of the Send for One Month Trial company's Government & Industrial Div. 20 TUNES for ONLY '8.50 Minnesota Mining Tape Sales A R L estimates place the overall industry tape sales STA f Show Increase for Year 1955 RADIO TRANSCRIPTION SERVICES, INC figure at approximately $8.1 million for 1955 MAGNETIC recording tape sales of Minnesota against $7.2 million for 1954. Minnesota Min- 360 N. Michigan Ave., Chicago I, III. Mining & Mfg. Co., St. Paul, for 1955 ex- ing accounts for over 50% of the industry ceeded those for the previous year despite "in- total, according to best estimates. IIII III IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIII creasing" industry competition, the company reported in its annual financial statement re- leased Wednesday. Hallicrafters Stockholders Reported were consolidated sales of $281,- Approve Sale To Penn -Texas one will 860,717 last year compared with $230,890,482 WILLIAM J. in 1954 -an increase of $50,970,235 or 22 %. HALLIGAN, president and board get you three Net income was placed (after taxes and divi- chairman, and other officers of Hallicrafters Co. dends) at $34,323,370 as against $24,241,885 will continue in office, it was reported last week the previous year for a 41% boost. Before as stockholders approved the sale of the elec- taxes net income was $69,899,370. tronic firm's assets to Penn -Texas Corp. Starting with the May Under terms of the $63 million purchase. Actual tape sales to radio -tv stations, record- issues of Standard Rate's Hallicrafters will become a subsidiary of Penn - ing and film companies and schools and Spot Radio Spot TV Texas and operate as a separate entity, broad- and churches were not revealed but were believed ening Penn -Texas Corp.'s electronic activities books, and every month to be in excess of $4 million. Conservative [BT, Dec. 19, Nov. 28, 1955]. Hallicrafters thereafter, you'll get makes electronic military equipment, shortwave 3 -way eye -traffic for receivers and tv -radio sets. 1 Among Hallicrafters' stockholders, 81.7% your Service-Ads.- 1 owning 825,000 outstanding shares voted for because -(1)- the map the proposed sale, and 0.7% (with 5,925 shares) 1 of your market, and (2) voted against it. Its stockholders will receive 1 one share of common stock in Penn -Texas for statistics on your mar- 1 each two and a half of their present stock. ket, will be right where Penn -Texas stockholders will vote on the acqui- they belong -in SRDS- 1 sition March 12. with (3) your regular list- 1 / ing of rates and data. 1 Color Features Boston Show COLOR TV is scheduled as the star of an elec- This gives you a great 1 trical appliance show, "Magic Living," being new opportunity to take 1 sponsored by The Boston Post and taking place advantage of the tripled 4 March 8 -11 at the First Corps Cadet Armory in that city. eye- traffic with your / 1 Manufacturers of color television sets have Service -Ads in appropri- 1 been invited to display their products, according / to Mark Finley, the Post's promotion manager, ate positions near your / 1 and a special cable has been placed from WBZ- market data and near' / 1 TV Boston's transmitter to the armory so that your listing. the station can telecast color films of from 15 / 1 to 30 minutes in length every hour, from 1 Standard Rate & / 'But, papa -KRIZ Phoenix say no 1 p.m. to 10 pm., throughout the show. In addi- smoke -urn pipe-smoke-urn R. G. tion, network color programs such as Howdy Dun cigars!" Doody, Matinee Theatre, and NBC's showing Däta Service,. Inc. I ! of the "Richard III" movie will be seen. BROADCASTING TELECASTING March 5, 1956 Page 89 MANUFACTURING

about $8.63 per share and an initial cash pay- Charles H. Coombe, vice president and general Over Seven Million Radios ment of $8 per share to be offered to Sentinel manager of DuMont Florida Inc., Allen B. Shipped to Dealers in 1955 shareholders within 90 days after approval. DuMont Labs. subsidiary for radio-tv-phono- Magnavox said it is not assuming the bulk of graph set distribution, named president of firm. SHIPMENTS of radios from factories to deal- Sentinel's liabilities. Before joining DuMont in 1954, Mr. Coombe ers totaled 7,076,722 units in 1955 compared Magnavox plans for continuation of Sentinel was with RCA and Motorola. to 6,187,503 in 1954, according to Radio -Elec- activities at the Evanston plant. tronics -Tv Mfrs. Assn. The figures do not in- James Segre, business consultant in Milan, Italy, clude auto radios, which are seldom sold appointed European representative of Allen B. through retail channels (7,229,594 auto radios 'Special Charges' Reduce DuMont Labs, newly created post. were manufactured in 1955). Admiral's Income in '55 Robert L. Ashley, Radio Receptor Co., Brook- Radio set shipments (minus auto sets) to lyn, N. Y., appointed sales manager for com- dealers by states during 1955: WITH "price redetermination" of government pany's germanium and silicon products. State Total State Total contracts and additional taxes, the reorganiza- Alabama 89,180 Nebraska 50,527 tion of its radio -tv production facilities and ex- Jack C. Gardner, president, Gardner Distribut- Arizona 35,180 Nevada 9,015 pansion of its automation and printed circuit Arkansas 38,040 New Hampshire .. 25,444 ing Corp., Baltimore, to Zenith Radio Corp., California 613,903 New Jersey 379,426 departments proved "costly" to Admiral Corp. Chicago, as district sales representative for ter- Colorado 47,354 New Mexico 23,935 in terms of net income during 1955. Baltimore, Washington, Phila. Connecticut 130,560 New York 1 034,577 ritory including Delaware 18,839 North Carolina .. 115,366 In its annual report released Feb. 24, Admiral and Harrisburg, Pa. Dist. of Columbia 80,958 North Dakota .. 19,497 listed last year's net income as $4,076,867 be- Florida 141,000 Ohio 442,241 Georgia 124,364 Oklahoma 55,359 fore and $2,426,866 after "special charges," Herbert J. Zeller Jr., with Motorola Inc., Chi- Idaho 11,049 Oregon 49,184 compared with $6,547,974 in 1954. Sales hit cago since 1949, appointed director of styling Illinois 505,752 Pennsylvania .... 532,461 Indiana 142,279 Rhode Island .... 43,751 $202,361,797 as against $219,565,089 the previ- for radio-tv products. Iowa 74,810 South Carolina .. 58,974 ous year. A total of $1.65 million was set Kansas 65,078 South Dakota .... 20,926 Gene Reich, Harvey's Radio, N. Y., to Jerrold - Tennessee 91,073 aside for price redeterminations and taxes cov- Kentucky 103,857 N. Y. Inc., subsidiary of Jerrold Electronics Louisiana 85,409 Texas 288,830 ering 1951 -54. Maine 33,845 Utah 25,593 Corp., Phila., as products line sales engineer. Maryland 129,300 Vermont 21,715 Ross D. Siragusa, Admiral president, said Massachusetts ... 285,495 Virginia 116,034 expansion of automation and printed circuit John B. Fares, manager of manufacturing, RCA Michigan 339,666 Washington 86,125 West Virginia 41,376 facilities was "costly and the full benefits of Tube Div., Harrison, N. J., named personnel Minnesota 92,239 Wisconsin 125,892 Mississippi 54,085 Wyoming 9,715 our further use of automatic assembly systems manager. Missouri 148,079 will be derived jn.1956.' Montana 19,365 GRAND TOTAL 7,076,722 MANUFACTURING SHORTS Visiting Engineers to See RCA Previews Portable Tv Custom Electronics Corp., Morris Plains, N. J., RCA VICTOR Tv Div., New York, last Tues- is marketing model 3A video modulator which Color Tv Demonstrations day previewed its first portable tv receiver called converts any tv receiver into studio line monitor. VISITING engineers from abroad will see a "The Personal." Several balanced input receivers may be fed program of color television demonstrations be- Weighing less than 25 lbs., the 8114 -inch from video modulator. ginning today in New engineers screen set measures 101/4 x 91/4 x 12% inches, York. The CBS -Columbia of Southern California, L. A., represent countries holding membership in has a v -type disappearing adjustable rod an- the has been formed by sales department of CBS - television study group tenna, antenna connection, matching of the International Radio outdoor Columbia, L. I., N. Y., for distribution of CBS Consultative Committee the Inter- and con- (CCIR) of removable tilting stand hidden tuning tv and radio receivers. New branch at 2545 national Telecommunication Union. There will trol panel. S. Yates Ave. includes more than 17,000 square be 90 20 desk -top about electronic experts from countries Designed especially for "executive feet of showroom, office, service, warehouse in the party. will a viewing," the new model retail at sug- and training space. The group will hold its first session in the gested $125 plus optional service contract UN in New York, where they will be addressed charges of $14.95 a year. Amplifier Corp. of America, N. Y., has pub- by FCC Chairman George C. McConnaughey, lished illustrated folder describing VU Mag- Dr. W. R. G. Baker, General Electric, and nemite series of portable, battery- operated tape Arthur V. Loughran, Hazeltine, among others. Two Shipped GE Equipment recorders. Fourteen spring -motor magnetic re- Details of U. S. color tv standards will be GENERAL ELECTRIC Co. reported last week corders with built -in VU meter, all designed for various expounded by panel chairmen of the it had shipped a 10 -kw transmitter to KFRE- field application, are shown. Models range from National Television System Committee, after TV Fresno, Calif., and a five -bay helical an- one to four speeds. Free brochure is available which the group will spend the remainder of tenna to WINT -TV Waterloo (Fort Wayne), from company at 398 Broadway, New York week its two U. S. stay visiting American manu- Ind. (ch. 15). 13, N. Y. facturers and networks. Among these will be CBS, NBC, Hazeltine, RCA, Philco, Bell Labs Niblack Thorne Co., Scottsdale, Ariz., has de- and DuMont. MANUFACTURING PEOPLE veloped Magi -Clip, non -magnetic brass clip for The group will see demonstrations of other Phil Nesbitt appointed sales engineer in Wash- attachment to magnetic tape reel to keep tape color systems in Paris, London and The Hague ington, D. C., office of Gates Radio Co., Quincy, from unreeling. Clip fits any size reel and is immediately following the U. S. demonstrations. Ill. He covers Dela- available at 4 for $1, 10 for $2, 30 for $5, from The color tv demonstrations are under the ware, Maryland and firm, Dept. P -9, Box 86, Scottsdale, Ariz. aegis of the U. S. State Dept., Radio-Elec- eastern Pennsyl- Precision Laboratory Inc., Pleasant- tronics-Tv Manufacturers Assn. and the Insti- General vania. ville, Y., announces new remote control of tute of Radio Engineers. Francis Colt De- N. institu- Wolfe, State Dept. telecommunications chief, GPL closed- circuit II-TV (industrial- Herbert L. Reichert, tional) equipment. System covers camera, lens is chairman of the U. S. delegation. central district man- iris and focus, indoor and outdoor pan and tilt, ager, CBS - Hytron Sale of Sentinel Radio and weatherproof housing. Compactly designed Corp. Div. of CBS Inc., equipment is suitable for surveillance work and To Magnavox Co. Announced Danvers, Mass., remote monitoring of operations, with indoor named Midwest re- and outdoor camera mountings. ALL assets, properties and goodwill of Sentinel gional manager, to Radio Corp. (radio -tv- phonograph sets), Evans- headquarter in Chi- Jerrold Electronics Corp., Philadelphia, has ton, Ill., have been bought by the Magnavox cago and supervise dedicated new research laboratory in Hunting- Co., Ft. Wayne, Ind., it was announced jointly sales in 22 states. don Valley, Pa. Building, 10,000 feet square, last week by Frank M. Freimann, Magnavox MR. NESBITT houses research facilities, machine shop, plastic president, and Milton D. Block, vice president, Melvin C. Sprinkle, molding shop and two model shops for proto- and Richard S. Lawton, secretary, both of Sen- Washington, D. C., district manager, audio type assembly. tinel. division, Ampex Corp. (tape recorders, audio Approval of the purchase will be acted upon equipment), Redwood City, Calif., promoted to RCA has shipped VHF transmitter to WLOS- March 26 by Sentinel shareholders. At that division manager of government sales. Charles TV Asheville, N. C., three -vidicon film camera time, exact purchase price is estimated to result L. Range, sales representative, replaces Mr. to WTVJ (TV) Miami, and color studio camera in a distribution to Sentinel shareholders of Sprinkle as district manager. to WJBK -TV Detroit. Page 90 March 5, 1956 BROADCASTING TELECASTING A monthly situation report on present and planned tv stations s* TELESTATUS and television network shows

MARCH 1956 KTHV (11) CBS, ABC; Branham; 136,083; N; GRAND $400 JUNCTIONt- KFXJ -TV (5) NBC, CBS, ABC; Holman; 16,873; Total U. S. Stations on Air: 465 PINE BLUFF- $120 (Commerical: 446; Educational: 19) KATV (7) CBS, ABC; Avery -Knodel; 118,694; MONTROSE- Total Cities N; $450 Western Slope Broadcasting Co. (10) 2/23/56 - With Tv Stations: 297 TEXARKANA- Unknown Total Tv Homes: 32,000,000 KCMC -TV (6) See Texarkana. Tex. PUEBLO- KCSJ -TV (5) NBC; Pearson; 53,450; $150 (U. S. Census Bureau, June 1955) CALIFORNIA BAKERSFIELD- CONNECTICUT ,- KBAK -TV (29) ABC; HOW TO READ THIS LISTING Weed; 97,000; $275 BRIDGEPORT- KERO -TV (10) NBC, CBS, Hollingbery; 200,000; WICC -TV (43) ABC; Young; 72,340; $200 N; $500 Each station or grantee is listed in the WCTB (071) 1 /29 /53- Unknown BERKELEY (SAN FRANCISCO)- HARTFORD- city where licensed. KQED (9) WGTH -TV (18) CBS; H -R; 351,000; $500 Triangle ( station on air with reg- CHICO- WCHF (024) 1/29/53- Unknown ): KHSL -TV (12) CBS, ABC, NBC; Avery- Travelers Bcstg. Service Corp. (3) Initial Deci- ular programming. Date of grant is Knodel; 65,255; $250 sion 5/31/55 shown for permittees, followed by CORONAt- NEW BRITAIN- planned starting date. KCOA (52), 9/16/53- Unknown WKNB -TV (30) NBC; Bolling; 337,536; N; $500 Channel number is in parentheses, fol- EUREKA - NEW HAVENt- KIEM -TV (3) CBS, ABC, NBC; Hoag -Blair; WNHC -TV (8) ABC. CBS; Katz; 948,702; N, lowed by national network affiliations 27,000; $200 LF, LS; $800 and sales representatives, estimated sets FRESNO- WELI -TV (59) H -R; 6 /24/53 -Unknown in coverage area and station's highest KJEO (47) CBS, ABC; Branham; 173,000; N, NEW LONDONt- LL; $500 WNLC-TV (26) 12/31/52- Unknown one -time hourly rate. KMJ -TV (24) NBC; Raymer; 170,000; N, LF, NORWICHt- Set figures are provided by stations. LS; $500 WCNE (63) 1/29/53- Unknown KFRE -TV (12) CBS; Blair; Queries on set figures should be directed 1/12/56 -June STAMFORDt- KBID -TV (53) See footnote WSTF (27) 5/27/53- Unknown to stations. LOS ANGELES - WATERBURY- Asterisk ( *): non- commercial outlet. KABC -TV (7) ABC; Petry; 2.345,052; $1,750 KCOP (13) Weed; 2,345,052; $1,250 WATR -TV (53) ABC; Stuart; 215,400; $500 Dagger (t): not interconnected. KHJ -TV (9) H -R; 2,345,052; N; $1,200 Data on station color equipment: KNXT (2) CBS; CBS Spot Sls.; 2,345,052; N, DELAWARE N, LS, equipped for network color; LF, LL; $2,700 W ILMINGTON- LS, local KRCA (4) NBC, NBC Spot Sls.; 2,345,052; N, WPFH (12) NBC; Meeker; 2,051.000; N. LS, LT'; color slides; LF, local color film; LL, LS, LE', LL; $3,600 $1,000 KTLA (5) Raymer; 2,345,052; N, LS, LF, LL; local live color. DISTRICT OF COLUMBIA KTTVO (11) Blair; 2,345,052; $1,750 KBIC -TV (22) 2/10/52- Unknown WASHINGTON- ALABAMA WMAL -TV (7) ABC; Katz; 600,000; $750 MODESTOt- WRC -TV (4) NBC; NBC Spot SIS.; 754,000; N; ANDALUSIAt- KTRB-TV (14) 2 /17 /54- Unknown WAIQ (02) 3/9 /55- Unknown SACRAMENTO - WTOP -TV (9) CBS; CBS Spot Sls.; 704,500; N, BIRMINGHAM- KBET -TV (10) CBS; H -R; 397,600; N, LF, LS; LS: $1,500 WABT (13) NBC, ABC; Blair; 366,400; N; $800 (5) Raymer; 700,000; $600 WBIQ (10) o- KCCC -TV (40) ABC; Weed; 165,000; $400 WETV (20) 10/21/54- Unknown WBRC -TV (6) CBS; Katz; 366,400; N; $800 KCRA -TV (3) NBC; Petry; 356,840; N. LF, LS; WOOK -TV (14) 2 /24/54-Unknown WJLN -TV (48) 12/10/52- Unknown $650 DECATURt- SALINAS (MONTEREY) - FLORIDA WMSL -TV (23) CBS, NBC; McGillvra; 31,200; KSBW -TV (8) CBS, ABC, NBC; H -R; 110,879; $150 $350 DAYTONA BEACHt- DOTHAN- SAN DIEGO - WESH-TV (2) McGillvra; 7/8/54- 4/1/56 KFMB -TV (8) CBS, ABC; Petry; 407,092; N: FORT LAUDERDALE- WTVY (9) CBS, ABC; Young; 36,200; $150 $900 MOBILE- WITV (17) ABC; Forjoe; 273,200; (also Miami); KFSD -TV (10) NBC, ABC; Katz; 407,092; N; $400 WALA -TV (10) NBC, ABC; $800 Headley -Reed; FORT 142,000: N; $450 SAN FRANCISCO MYERSt- WKRG -TV (5) CBS; Avery -Knodel; 187,000; - WINK -TV (11) CBS, ABC; McGRlvra; 17,110; KGO -TV (7) ABC; Petry; 1,179,400; $1,350 $150 N; $400 KPIX -TV (5) CBS; Katz; 1,179,400; N, LS; $1,500 MONTGOMERY- KRON -TV (4) NBC; Free & Peters; 1,179,400; FORT PIERCEt- ow- WCOV -TV (20) CBS, ABC; Raymer; '76,550; N; N. LS, LF, LL: $1,500 WTVI (19) 4 /19 /55- Unknown WS00 KSAN -TV (32) Stars National; 325,000; $225 JACKSONVILLE- FA -TV (12) NBC; Katz; 116,500; N; $350 KBAY -TV (20) 3/11/53- Unknown (granted STA WJHP -TV (36) ABC, NBC; Perry; 98,896; N; MUNFORDt- 9/15/54) $200 WTIQ (7) SAN JOSEt- WMBR -TV (4) CBS, ABC; CBS Spot Sis.; KNTV (11) Bolling; 548,159; 343,428: N; $700 SELMAt- $350 WOBS -TV (30) Stars National; 8/12/53 -Un- WSLA (8) 2/24/54- Unknown SAN LUIS OBISPO- known ,- KVEC -TV (6) ABC, CBS; Grant; 100,418; $200 ARIZONA Jacksonville Bcstg. Corp. (12) Initial Decision SANTA BARBARA - 4/4/55 MESA (PHOENIX) - KEYT (3) ABC, CBS, NBC; Hollingbery; 227,- MIAMI- KVAR (12) NBC; Raymer; 141,480; N; $450 918; $450 WGBS -TV (23) NBC; Katz; 302,000; N; $500 PHOENIX WTHS -TV (2) 290.000: - STOCKTONt- WTVJ (4) KOOL -TV (10) CBS; Hollingbery; 175,000; N; KOVR (13) Blair; 1,165,825; $700 CBS, ABC; Free & Peters; 353,250; $500 KTVU (36) N, LL, LF, LS; $1,000 KPHO -TV (5) 141,480; WITV (17) See Fort Lauderdale Katz; N; $450 TULARE (FRESNO) KTVK (3) ABC; Weed; 165,000; N, LF, $400 - WMFL (33) 12/9/53- Unknown LS; KVVG (27) 150,000; $325 WCKT (7) 1/19/56- Unknown TUCSON- KOPO -TV (13) VI SAL !At - MIAMI BEACHt- CBS; Hollingbery; 53,200; $300 WKAT Inc. (10) Initial Decision 3/30/55 KVOA -TV (4) ABC, NBC, Branham; 52,500; KAKI (43) 10/6/54- Unknown $300 ORLANDO- KDWI -TV (9) 4/19/55-Unknown COLORADO WDBO -TV (6) CBS, ABC, NBC; Hoag -Blair; YUMAt- 160,000; N; $250 WORZ Inc. (9) Initiaal Decision 8/10/55 KIVA (11) CBS, NBC: Raymer; 27,103: $200 COLORADO SPRINGS - WEAL -TV (18) 9/21/55- Unknown Wrather -Alvarez Bcstg. Inc. (13) 1/25/56 -Un- KKTV (11) CBS, ABC; Bolling; 61,701; $200 known KRDO -TV (13) NBC; PANAMA CITY- Pearson; 44,000; $125 WJDM (7) ABC, CBS, NBC; Hollingbery; 30,100; ARKANSAS DENVER- $150 KBTV (9) ABC; Free & Peters; 356,380; $800 PENSACOLA- EL DORADOt- KLZ -TV (7) CBS; Katz; 356,380; N; $650 (10) WEAR -TV (3) ABC, CBS; Hollingbery; 145,500; KRBB NBC; Pearson; 40,000; $200 KOA -TV (4) NBC; NBC Spot Sls.; 356,380; N: N; $300 FORT SMITH- $650 WPFA -TV (15) See Footnote ,- KFSA-TV (22) NBC, ABC, CBS; Pearson; 36,- KTVR (2) Hoag -Blair; 356,380; N; $350 KRMA -TV (6) ST. PETERSBURGt- 604; $150 WSUN -TV (38) 207,575; KNAC -TV (5) Rambeau; 6/3/54- Unknown ABC; Venard; $400 HOT SPRINGS TAMPA- - SAVE this monthly TELESTATUS section - WFLA-TV (8) NBC; Blair; 319,542; N, LF, LS; Video Independent Theatres (9) 2 /16 /56 -Un- which is perforated for your convenience. known WTVT (13) CBS; Avery -Knodel; 301,900; N, LF, JONESBOROt- Additional copies are available. Write LS; $500 KBTM-TV (8) 1/12/55- Unknown Readers Service Dept., BROADCASTING WEST PALM BEACH- LITTLE ROCK- TELECASTING, 1735 DeSales St., N. W., WEAT -TV (12) ABC; H -R; 301,875; $200 KARK -TV (4) NBC; Petry; 136,083; N; $400 WIRK -TV (21) Cooke: 48,000; $150 KATV (7) (See Pine Bluff) Washington 6, D. C. WJNO -TV (5) NBC, CBS; Venard; 301,875; $250 BROADCASTING TELECASTING March 5, 1956 Page 91 WINT (15) See Waterloo BATON ROUGE- WANE -TV (69) Bolling; 9/29 /54- Unknown . WAFB -TV (28) CBS, ABC; Young; 104,000; $250 INDIANAPOLIS- WBRZ (2) NBC, ABC; Hollingbery; 171,690; WFBM -TV (6) NBC; Katz; 680,000: N, LL, LF. $250 sT TELESTATUS LS; $960 LAFAYN; ETTE- WISH -TV (8) CBS; Bolling; 680.000; N; $1,000 71,175; $200 WTTV (4) See Bloomington KLFY -TV (10) CBS; Venard; Mid -West Tv Corp. (13) Initial Decision 6/7/55 LAKE CH-ATV KPLC -TV (7) ABC; Weed; 66.781; $200 GEORGIA LAFAYETTE- (25) 62,167; $150 WFAM -TV (59) CBS; Rambeau; 175,000; $200 KTAG CBS; Young; ALIANYt- MUNCIE- MONROE- WALB -TV (10) ABC, NBC; Venard; 45,000; $200 Holman, Wal- KNOE -TV (8) CBS, ABC, NBC; H -R; 273,000; WLBC -TV (49) ABC, CBS, NBC; N; $300 ATLANTA- ker; 107,250; N; $225 WAGA -TV (5) CBS; Katz; 578,000; N. 12, LS; KLSE (13) 12/14/55- Unknown $1,000 PRINCETONt- WRAY-TV (52) See footnote NEW ORLEANS- WLWA (11) ABC; WLW Sls.; 568,000; $800 . WDSU-TV (6) ABC, CBS, NBC; Blair; 381,713; . W5E -TV (2) NBC; Petry; 516,140; N, LS, LF; SOUTH BEND- N, LF, LL; $850 . WNDU -TV (46) NBC; Meeker; 176,700; N, LL, WgJMR -TV (20) ABC, CBS; Bolling; 139,000; W -TV (36) See footnote LS; $500 AUGUSTA- WSBT -TV (34) CBS; Raymer; 206,363; N; $400 WCKG (26) Gill-Perna: 4/2/53- Unknown WJBF (6) NBC, ABC; Hollingbery; 188,542; N; TERRE HAUTE- Times-Picayune Pub. Co. (4) Initial Decision WTHI -TV (10) CBS, ABC, NBC; Bolling; 191,- 7/7/55 WRDW -TV (12) CBS; Branham; 169,000; $250 760; N; $400 Greater New Orleans Educational Tv Inc. 06) COLUMBUS- WATERLOO (FORT WAYNE)- 2 /17 /56- Unknown WDAK -TV (28) NBC, ABC; Headley -Reed; WINT (15) CBS, ABC: H -R; 139,825; N; $300 SHREVEPORT- 136,959; N; $220 KSLA -TV (12) ABC, CBS; Raymer; N; 166,000: WRBL -TV (4) CBS, ABC; Hollingbery: 187,327; IOWA N; $300 AMES- KTB -TV (3) NBC, ABC; Petry; 199,710 MACON- WOI -TV (5) ABC; Weed; 324,750; N; $500 WMAZ -TV (13) CBS, ABC; NBC (per program CEDAR RAPIDS - MAINZ basis); Avery Knodel; 112,089; N; $300 KCRG -TV (9) ABC; Hoag -Blair; 288.660; $325 BANGOR- WOKA (47) Bee footnote WMT -TV (2) CBS: Katz; 318,743; N; $500 . WABI -TV (5) ABC, NBC; Hollingbery; 98,000; ROMEt- DAVENPORT (MOLINE, ROCK ISLAND)- WROM -TV (9) MOGUlvra: 174,880; $150 .- WOOCO-TV (6) NBC; Free & Peters; 307,070; N: WTWO (2) 03E; Venard: $250 SAVANNAH -. LEWISTON- WSAV -TV (3) NBC; Hoag -Blair; 150,000; N; DES MOINES - WLAM-TV (17) See footnote $275 -TV (8) CBS: Katz; $860 CBS, ABC; Avery- Knodel; 150,- KRNT Ni POLAND SPRING- WTOC -TV (11) WHO -TV (13) NBC; Free & Peters; 284.500; N. . WMTW (8) ABC, CBS; Harrington, Righter & 524; $250 LL, LS; $850 Parsons; 272,923; $300 THOMASVILLEt- KGTV (17) See footnote WCTV (6) CBS. NBC, ABC; Meeker; 75,000; $200 PORTLAND- FORT DODGE - . WCSH-TV (6) NBC; Weed; 190,200; N; $350 IDAHO KQTV (21) NBC; Pearson; 42,870; $150 WGAN -TV (13) CBS: Avery- Knod1; 186,000; N; $350 B OISEt- MASON CITY - KBOI -TV (2) CBS; Free & Peters; 60,975; $150 KGLO -TV (3) CBS; Weed; 135,932; $200 MARYLAND KIDO -TV (7) ABC. NBC: Hoag -Blair; 49,800; OTTUMWA- BALTIMORE- 5250 KTVO (3) CBS, NBC; Bolling; 188,393: N; 9300 WAAM (13) ABC; Harrington, Righter & Par- IDAHO FALLSt- sons; 664,388; $1,100 SIOUX CITY- LF, KID -TV (3) CBS. ABC, NBC; Gill- Perna; $- KTIV (4) NBC; Hollingbery; 187.743; N: $300 WBAL -TV (11) NBC; Petry: 627,380; N. LS. 50,362; $175 (9) Katz; 173,336; $350 LL: $1.100 KVTV CBS, ABC; N; WMAR -T V (2) CBS: Katz; 627,380; N, LF, LS; LEWISTONt- WATERLOO KLEW -TV (3) Weed; (satellite of KIMA -TV - $1,100 Yakima, Wash.) KW WL -TV (7) NBC; Avery-Knodel; 324,866; WITH -TV (72) Forjoe; 12/18/52- Unknown $400 WTLF (18) 12/9/53- nlmown TWIN FALLSt- KANSAS -TV (11) CBS, ABC, NBC; Gill- Perna; SALISBURYL- KLIX ENSIGN WBOC -TV (18) ABC, CBS; Headley -Reed; 16,000; $150 Southwest- Kansas Tv Co. (8) 1/25/58- Unknown KHTV (13) 11/9/55- Unknown 54,310; $200 GOODLANDt- MASSACHUSETTS HddNOIS KWGB-TV (10) 5/11/55- Unknown BOSTON- B LOOMINGTON- GREAT BEND - . WBZ -TV (4) NBC; Free & Peters; 1,392,021; N, WBLN (15) McGillvra; 113,242; $700 KCKT (2) NBC; Bolling; 144,350; $125 LS, LP; CHAMPAIGN- HUTCHINSON (WICHITA)-- W BG (°2) 1,332.379; N, LL. LF. LS ). WCIA (3) CBS, NBC; Hollingbery; 336,235; N; (12) CBS; H -R; 233,660; N; $500 WMUR-TV (9) (See Manchester, N. H.) KTVH WNAC CBS, ABC; H -R; 1,392,021; N; $700 KAKE -TV (10) See 1% ichata -TV (7) KEDD (16) See Wichita $2,000 CHICAGO- WJDW (44) 8/12/53- Unknown WBBM -TV (2) CBS, CBS Spot Sls.; 2.323.200: MANHATTANt- WHMB (38) 10/12/55- Unknown N: $3.300 KSAC-TV (4) 7/24/53- Unknown (5) Initial Decision WBKB (7) ABC; Blair; 2,093,523; $2,200 Greater Boston Tv Corp. WGN -TV (9) Hollingbery; 2,325,000; $1,500 PITTSBURG- 1/4/56 WNBQ (5) NBC; NBC Spot Sls.; 2,287,000; N, KOAM -TV (7) NBC, ABC; Katz; 151,143; $250 BROCKTONt- LL, LS, LF; $4,000 TOPEKA- WHEF -TV (82) 7 /30 /53- Unknown WTTW (11) WIBW -TV (13) CBS, ABC; Capper; 499,260; CAMBRIDGE (BOSTON)- WRFC -TV (26) 1 /8 /53-Unknown N; $550 WTAO -TV (58) ABC; Keller; 219,000; $250 WIND -TV (20) 3/9/53 Unknown WOPT (44) 2/10/54-Unknown WICHITA (HUTCHINSON)- PITTSFIELDt- KAKE -TV (10) ABC; Katz; 260.000; N; $425 WMGT (19) ABC; Walker; 175,886; $250 DANVILLE- KARD -TV (3) NBC; Petry; 265,430; N, LF, LS; WDAN -TV (24) ABC; Everett- McKinney; 50,- SPRINGFIELD- KE50 200,000; $300 000; $150 DD (16) NBC; Young; 170,935: $425 WHYN -TV (40) CBS; Branham; DECATUR- KTVH (12) See Hutchinson WWLP (22) NBC, ABC; Hollingbery; 200,000; WTVP (17) ABC, NBC; Bolling; 185,000; $300 N, LS; $500 EVANSTONt- KENTUCKY WORCESTER - WTLE (32) 8/12/53- Unknown ASHLANDL- WWOR-TV (14) See footnote HARRISBURGL- WPTV (59) Petry; 8/14/52- Unknown WAAB -TV (20) Forjoe; 8 /12/63 -Unknown WSIL -TV (22) ABC; Walker; 30.000; $150 HENDERSON (EVANSVILLE, IND.)- MICHIGAN PEORIA- WEHT (50) CBS; Meeker; 97,748; N; $250 ANN ARBOR- WEEK -TV (43) NBC; Headley -Reed; 244,420: LEXINGTONt- WPAG -TV (20) Everett -McKinney; 27,000; $150 N: $400 WLEX -TV (18) NBC, ABC; Forjoe; $150 WUOM -TV 1.26) 11 /4 /53- Unknown WTVH (19) CBS. ABC; Petry; 231,056; N; $380 WLAP -TV (27) 12 /3 /53- Unknown, BAY CITY (MIDLAND, SAGINAW)- WIRL Tv Co. (8) Initial Decision 11/5/54 LOUISVILLE- WNEM -TV (5) NBC, ABC; Headley -Reed 312 - OUINCYI' (HANNIBAL. MO.)- 555; N; $500 s- WGEM -TV (10) ABC, NBC; 150,000; N; . WAVE -TV (3) NBC. ABC; NBC Spot Sls.; Young; 506,966; N; $925 CADILLAC- WHAS -TV (11) CBS; Harrington. Righter & . WWTV (13) CBS, ABC; Weed; 333,577; $300 . KHQA -TV (7) See Hannibal. Mo. Parsons (last reported set count In July 1952 DETROIT- ROCKFORD- was 205,544); N; $1,000 WJBK -TV (2) CBS; Katz; 1,590,400; N; $2,200 . WREX -TV (13) CBS, ABC; H -R; 272,695; N; WKLO -TV (211 See footnote WTVS 0561 WQXL -TV (41) Forjoe; 1/15/53- Unknown WWJ -TV (4) NBC; Free & Peters; 1,610,000; WO (39) NBC; Headley -Reed; 116,000; $250 NEWPORTt- N. LF, LS; $2.000 ROCK ISLAND (DAVENPORT, MOLINE)- WNOP-TV (74) 12/24/53- Unknown WXYZ -TV (7) ABC: Blair: 1.568.000; N: $l.800 WHBF -TV (4) CBS, ABC; Avery- Knodel; 273,- CKLW -TV (9) CBC; Young; 1,568,000; $1,100. 450; PADUCAHt- Ont.) N; $700 Columbia Amusement Co. (6) Initial Decision (See Windsor, SPRINGFIELD- 4/11/55 WBID-TV (50) 11 /19 /53- Unknown WICS (20) ABC. NBC; Young; 103,580; $250 LOUISIANA EAST LANSINGt- Sangamon Valley Tv Corp. (2) Initial Dre,41,,n WKAR -TV ((30) 58.000 11/30/54 ALEXANDRIA+ - KALB -TV (5) NBC, ABC, CBS; Weed; 107,600 FLINT+ - URBANAT- $250 WJRT (12) CBS; Harrington, Righter & Par- o. WILL-TV (012) sons; 5/12/54-Unknown INDIANA GRAND RAPIDS- BLOOMINGTON- WOOD -TV (8) NBC, ABC; Katz; 586.604; N; WTTV (4) New Tv Stations $1,050 ABC, NBC; Meeker; 695,661; (also (23) Unknown Indianapolis); N; $800 THE following tv stations started regular WMCN 9/2/54- ELKHART- IRON WOOD - programming within the past month: W JMS -T V (12) 11/30/55-Unknown WSJV (52) ABC; H -R; 216,135; $300 KPIC Roseburg, Ore. (ch. 4); WOSU- EVANSVILLE- KALAMAZOO- TV Columbus, Ohio (ch. *34); KLEW- WKZO -TV (3) CBS, ABC: Avery- Knodel; WFIE (62) ABC, NBC; Venard; 126,088; $350 N; $1000 WEHT (501 See Henderson, Ky. TV Lewiston, Idaho (ch. 3); KHOL -TV 599,060; WTVW (7) 12/21/55- Unknown LANSING- Hayes Center, Neb. (ch. 4), and KRMA- WJIM -TV (6) NBC, CBS, ABC; Petry; 441,300; FORT WAYNE - TV Denver (ch. 6). N: $800 WKJG-TV (33) NBC; Raymer; 144,230; N; $400 WTOM -TV (54) ABC; McGlllvra; 60.850: $200 Page 92 March 5, 1956 BROADCASTING TELECASTING MARQUETTEt- SCOTTSBLUFFt- SYRACUSE- WDMJ-TV (6) 4/7/54- Unknown KSTF (10) Satellite of KFBC -TV Cheyenne, WHEN (8) CBS. ABC, DuM; Katz; 372,160; SAGINAW (BAY CITY, MIDLAND)- Wyo. N; 5700 WKNX -TV (57) CBS, ABC; Gill- Perna; 152,000; NEVADA WSYR -TV (3) NBC; Harrington, Righter & N; $375 Parsons; 372.160; N, LS, LF; $800 HENDERSON (LAS VEGAS)- WHTV (143) 9 /18/52-Unknown TRAVERSE CITY- KLRJ -TV (2) NBC, ABC; Pearson; 32,000; N; UTICA- .. WPBN -TV (7) NBC; 53,426; $120 $225 Holman; WKTV (13) NBC, ABC, CBS; Cooke; 204,000; LAS VEGAS - N; $550 MINNESOTA KLAS -TV (8) CBS; 28,600: 5250 Weed; NORTH CAROLINA AUSTIN - KLRJ -TV (2) See Henderson KMMT (6) ABC; Avery-Knodel; 89,270; $200 Moritz Zenoff (13) 9 /28 /55- Unknown ASHEV ILLE- RENO- DULUTH (SUPERIOR, WIS.)- WISE -TV (62) CBS, NBC; Bolling; 42,000: 150 KDAL -TV (3) BS, ABC; Avery- Knodel; KZTV (8) CBS, ABC, NBC; Pearson; 21,750; WLOS -TV (13) ABC, CBS; Venard; 372,920; $300 CHAPEL HILL } 115,000; $325 (4) Unknown - WDSM -TV (6). See Superior, Wis. K 4/19/56- WUNC -TV (4) 377.350 WFTV (38) See footnote NEW HAMPSHIRE CHARLOTTE- MINNEAPOLIS -ST. PAUL - KEENEt- ... WBTV (3) CBS, ABC. NBC; CBS Spot Sis.; KEYD -TV (9) Avery- Knodel; 630,000; $450 WKNE -TV (45) 4/22/53- Unknown 527,680; N, LL, LS, LF; $1,000 KSTP -TV (6) NBC; Petry; 615.000; N, LS, LF; MANCHESTER (BOSTON)- WQMC 21,450 WMUR -TV (9) ABC, CBS, NBC; Weed; 1,089; & Fixture Corp. (9) Ini- WCCO -TV (4) CBS: Free & Peters; N. LL; 971; $600 tial Decision 8/2/55 $1,475 MT. WASHINGTON}- DURHAM- WTCN -TV (11) ABC; Katz; 600,000; $750 WMTW (8) See Poland Spring, Me. *. WTVD (11) NBC, ABC; Petry; 285,540; N; $550 ROCHESTER - NEW JERSEY FAYETTEVILLEt- KROC NBC, ABC; WFLB -TV (18) CBS, NBC; -TV (10) Meeker; 117,000; N; ASBURY PARK¡ - Young; 39,340; $150 $250 WRTV (58) See footnote GASTONIAt- WTVX (48) MISSISSIPPI ATLANTIC CITY 4/7/54- Unknown - GREENSBORO- SIL OX WFPG-TV (46) See footnote It- WOCN (52) 1/6/53- Unknown * . WFMY -TV (2) CBS. ABC: Harrington. Righter Radio Assoc. Inc. (13) Initial Decision 7/1/54 & Parsons; 401,540; N, LF, LS; $650 (case has been reopened) CAMDENt- WKDN-TV (17) 1/28/54- Unknown GREENVILLE- COLUMBUSt- WNCT (9) CBS, ABC; Pearson; 145,000; $350 WCBI -TV (4) McGillvra; 7/28/54- 6/1/56 NEWARK (NEW YORK CITY)- NEW BERNt- HATTIESBURGt- o. WATV (13) Petry; 4,730,000; $2,000 WNBE-TV (13) 2/9/55-Unknown WDAM-TV (9) 5/4/55- Unknown NEW BRUNSWICKt- RALEIGH- JACKSON- WTLV (19) 12/4 /52- Unknown WNAO -TV (28) CBS ABC, DuM; Avery - WJTV (12) CBS, ABC' Katz; 145,000; $300 NSW MEXICO Knodel; 125,000; N; 10 WLBT (3) NBC; Hollingbery; 175,000; N; $300 ALBUQUERQUE- Capitol Bcstg, Co. (5) Initial Decision 4/19/55 . WASHINGTON- MERIDIAN- . KGGM -TV (13) CBS; Weed; 70,732; $300 KOAT -TV (7) ABC; Hollingbery; 68,620; $200 ). WITN (7) NBC; Headley -Reed; 143,720; N; $325 WTOK -TV (11) ABC, CBS, NBC; Headley - KOB -TV (4) NBC; Branham; 70,732; $325 W ILMI NGTON- Reed; 60,000; $200 WMFD WCOC -TV (30) See footnote CARLSBADt- -TV (6) NBC, ABC, CBS; Weed; 94,600; KAVE-TV (6) 6/22/56- Unknown $200 TUPELOt- WTHT (3) 2/17/54- Unknown WTwV (9) 12/8/54 -Early '56 CLOVIS- KICA (12) 2/23/56- Unknown WINSTON- SALEM- MISSOURI ROSWELL- WSJS -TV (12) NBC; Headley -Reed; 713,720; N; KSWS -TV (8) NBC, ABC, CBS; Meeker, Mel- CAPE GIRARDEAU- ville; 32.685; $150 WTOB -TV (26) ABC; Venard; 118,724; $200 KFVS -TV (12) CBS, NBC; Headley -Reed; 154,- 000; N; $300 SANTA FE- NORTH DAKOTA KVIT (2) 1/25/56- Unknown BISMARCK COLUMBIA - NEW YORK - KOMU -TV (8) NBC, ABC; H -R; 91,858: $200 KFYR -TV (5) NBC, ABC, CBS; Hoag -Blair; ALBANY (SCHENECTADY, TROY)- 29,750; $200 HANNIBAL (QUINCY, ILL.) - WROW -TV (41) ABC, CBS; Harrington, Right- e. KBMB -TV (12) CBS; Weed; 24,000; N; $150 . KHQA -TV (7) CBS; Weed; 149,060; N; $250 er & Parsons; 175,000; N $475 FARGOt- WGEM-TV (10) See Quincy, IU. WPTR -TV (23) 8/10 /53- Unlmown WTRI (35) See footnote WDAY -TV (8) NBC, ABC; Free & Peters; 66,- JEFFERSON CITY- 660; $300 KRCG (13) CBS; Hoag- Blair; 131,238; $200 WTVZ (17) 7/24/52- Unknown FORKS B INGHAMTON- GRAND - JOPLIN- WNBF -TV (12) CBS, ABC. NBC; Blair; N; KNOX-TV (10) NBC; Rambeau; 32,000; N; $200 KSWM -TV (12) CBS; Venard; 112,750; N; $200 402,170; $800 MINOT- KANSAS CITY- WQTV (46) 8/14/52 -Unknown KCJB -TV (13) BS, NBC, ABC; Weed; 29,000; .. KCMO -TV (5) CBS, ABC; Katz; 556,600; N; WINK -TV (40) 9/29 /54-Unknown $200 $1,000 BUFFALO- KMOT (10) 10/5 /55- Unknown KMBC -TV (9) CBS; Free & Peters; 556,600; N, LS, LF. LL; $540 ``half -hour) WBEN -TV (4) ABC, CBS; Harrington, Righter VALLEY CITY- & Parsons; 609,284 (plus 605,479 Canadian KXJB -TV (4) CBS; Weed; 95,000; N, LF, LS; WDAF -TV (4) NBC; Harrington Righter & LS, 556,600; N, LS, LF; $860 coverage); N, LF, LL; $800 $400 Parsons; WBUF -TV (17) ABC. NBC; H -R; 170,000: $350 ST. JOSEPH- WGR -TV (2) NBC, ABC; Free & Peters; 1,030,- OHIO . KFEQ -TV (2) CBS; Headley -Reed; 153,007; $350 380 (includes Canadian coverage); N; $950 AKRON- WTVF (23) 7 /24/52- Unknown WAKR -TV (49) ABC; Weed; 174,066; $300 ST LOUIS - WNYT -TV (59) 11 /23 /55- Unknown KETC (9) 500.000 Great Lakes Tv Inc. (7) initial decision 1/31/56 ASHTABULAt- KSD-TV (5) ABC. CBS, NBC: NBC Spot Sls.; WICA -TV (15) 116,285; $200 887.274; N, LS, LF; $1.200 CARTHAGE (WATERTOWN)- KTVI (36) ABC, CBS; Weed; 414,464; $400 WCNY -TV (7) CBS, ABC; Weed; 77,150 (plus CANTONt- ABC; N; 55,100 Canadian coverage); $200 Tri- Cities Telecasting Inc. (29) Initial Decision KWK -TV (4) CBS, Katz; $1.500 11/17/54 SEDALIAt- ELMIRA- WTVE CINCINNATI- KDRO -TV (6) Pearson; 57.000: $200 (24) See footnote WCET (p48) 2,000 SPRINGFIELD- HAGAMAN- WCPO -TV (9) ABC; Blair; 767,729; $1,200 KTTS -TV (10) CBS; Weed; 87,774; N; $200 WAST (29) 2/9 /56- Unknown WKRC -TV 1121 CBS: Katz: 662.236: N: $1.000 KYTV (3) NBC; Hollingbery; 103,040; N; $240 ITHACAt- WLWT (5) NBC; WLW Sls.; 487,000; N; $1,000 WQXN -TV (541 For)oe: 5/14/53- Unknown MONTANA WHCU-TV (20) CBS; 1 /8 /53- Unknown WIET (14) 1/8 /53- Unknown CLEVELAND- B ILLINGSi'- WEWS (5) ABC: Blair; 1,217,000; N; $1.000 KOOK -TV (2) CBS, ABC, NBC; Headley -Reed; LAKE PLACID} (PLATTSBURG)- KYW -TV (3) NBC; Free & Peters; 1,217,000; N, 25,000: $150 WIRI (5) NBC, ABC; McGillvra; 97,150 (plus LS, LF: $1,300 KGHL -TV (8) 11/23/55- Unknown 350.000 Canadian coverage); $250 WXEL (8) CBS; Katz; 1,159,640; N; $1,700 NEW YORK WERE -TV (65) 6/18/53- Unknown luTTEt- - WHK -TV (19) 11/25/53- KXI.F -TV (6) ABC: No estimate given: $50 WABC -TV (7) ABC: Weed: 4.730.00n: $3750 Unknown WABD (5) Avery -Knodel; 4,730,000; N, LL, LF, COLUMBUS- GREAT FAUST- LS; . .. WBNS -TV (10) CBS; Blair; 482,203; N; $825 ). KFBB -TV (5) CBS. ABC, NBC; Hoag -Blair; WCBS-TV (2) CBS: CBS Spot Sls.; 4330,000, N. WLWC (4) NBC; WLW Sls.; 351,000; N; $800 25,700; $150 WTVN -TV (6) ABC; Katz; 381,451; $600 MISSOULA + WOR-TV (9) WOR TV Sis.: 4,730,000; $1,500 WOSU -TV (34) - WPIX (11) Free & Peters; 4,730,000; $1,500 KGVO -TV (13) CBS, ABC; Gill- Perna; 24,200: WRCA -TV (4) NBC: NBC Spot Sls.; 4,730,000; DAYTON- $150 N, LS. LF. 1.14 _200 . . WHIO -TV (7) CBS; Hollingbery; 637,330; N: NEBRASKA WATV (13) See ewark. N. J. $800 WGTV (25) 8/14/52 -Unknown WLWD (2) ABC, NBC; WLW Sis.; 332,000; N; HASTINGSt- WNYC -TV (31) 5/12/54- Unknown $800 KHAS -TV (5) NBC; Weed; 77,110: $80 POUGHKEEPSIE- WIFE (22) See footnote HAYES CENTERI'- WKNY -TV (66) ABC, CBS, NBC; Meeker; ELYRIAt- KHPL -TV (2) (Satellite of KHOL -TV Hoidrege) 40,600; $100 WEOL -TV (31) 2 /11 /54- Unknown KEARNEY (HOLDREOE)- ROCHESTER...-. LIMA- KHOL -TV (13) CBS, ABC; Meeker; 89.631; N: WHAM -TV (5) NBC; Hollingbery; 325,000 (not WIMA -TV (35) NBC, CBS, ABC; H -R; 88,519; $250 including 75,000 Canadian coverage); N; $900 $150 LINCOLN - WHEC -TV (10) CBS. ABC; Everett- McKinney, MANSFIELDt- KOLN -TV (10) ABC, CBS: Avery-Knodel; 147,- 327.000: N: $700 WTVG (36) 6/3 /54- Unknown WVET -TV (10) CBS, ABC; Bolling; 327,000 (in- KUON -TV 012) 89,163 e); N; $700 MASSILLONt- WCBF- TV1I15) 6/10 /53- Unknown WMAC-TV (23) Petry: 9/4 /52- Unknown OMAHA - WROH (21) 7/29/52- Unknown KMTV (3) NBC, ABC; Petry; 349.800; N. LS. STEUBENVILLE (WHEELING, W. VA.)- SCHENECTADY (ALBANY. TROY)- ... WSTV -TV (9) CBS, ABC; Avery- KnodvI; se WOW TV (6) CBS: Blair; 337,516; N; $800 WRGB (6) NBC; NBC Spot Sls.; 477,000; N; 1.184,839; Herald Corp. (7) Initial Decision 4/6/66 $950 WTRF -TV (7) See Wheeling BROADCASTING TELECASTING March 5, 1956 Page 93 COMPARATIVE NETWORK SHOWSHEET SUNDAY MONDAY TUESDAY WEDNESDAY ABC CBS NBC ABC CBS NBC ABC CBS NBC ABC CBS NBC Scott Paper Winn Oil Gen. Mills Valiant Lady Tennessee Valiant Lad Tennessee Valiant Lady Tennessee Let's Take Ernie Ford ('(om Ernie Ford Ernie Ford A Trip Amer. home meter. Amer. }lama Products L Products L Products L Love of Life Love of Life Love of Life P&G Kellogg Colgate- Colgate- Search for Palmolive Search for Palmolivee Search for Palmolivere Bill Tomorrow Tomorrow Feather Tomorrow Hickok Feather Feather P &G fluid- Your Nest 1 Gold_ Your Nest P &G Gold- Your Nat ing Light L ins Light L ing Light L L I, L American Jack Poor Jack Paar Jack Poor Forum Show Show Show L F F F

Frontiers P &G P&G P &G of Faith Love Story L Love Story Love Story

No Robert Q. Robert Q. Robert Q. Net Lewis Lewis Lewis Service Footnote) Footnote) Footnote)

Art Art Art Youth Wants Linkletter's Linkletter's Linkletter's To Know Ileum, Party /louse Party Ilouse Party Adventure L Footnote) Footnote) Footnote)

Colgate Colgate Colgate Face the Big Payoff Bi g Pa off Big Payoff Dr. Speck N Nation L M NBC NBC MWF NBC Sus. Tu, Th Matinee Suu. Tu, Th mamma Sus. Tu, Th Matinee Theatre Theatre Theatre (Partie¡- (Partiel- (Partici- The CBS %o Bob Crosb paUng) Bob Crosby patinR Beet Foods Bob Crosby paling) Best Fonda Color L Beet Fonde Inc. Parade Inc. (See Foot- ern. (See Foot - Color L (See Foot- Color L News L notes) Doles) Afternoon notes) Afternoon Afternoon Film Film Film Festival Festival P &G Borden Co. Festival P&L Borden Co. F &L Y &(; WIco F1AL The Brighter Date With F &L The Brighter Date With participating The Brighter Date Witt Dran Participating Dey Life L Participating Da Life L Life L Pike Da Am. home Modern Am. Home Modern (see footnote) Home Modern L (see fouette) (see footnote) Secret Romances (3/18) pr. Secret Romances Pr. Pr. Secret Romances Front Row Storm L Storm L Storm L Center Hallmark Hall of Fame College P &G For P &G Queen For P& Queen For Press (3/4. 3/11, Queen On Your A Day Conference On Your A Loy A Lay 3/23) Account Account L Account Wide. Wide World

Horta Pinky Lee Pinky Lee Pinky Let Mountain Show Show Shots Mickey L Mickey L Mickey L Products Mouse Mouse Mouse Chunky - Club Club Choriste Club Super Aluminium hein, fotnnoote) howdy footnote) Ilowdy footnote) Howdy Circus Ltd. t'apt. F Doody F Io,ody F Doody L Scott Paper Colinot (See ""' (See J. P. Stevens F Footnote) Footnote) Footnote) Omnibus Johns Man- ville Pan Amer. Meet the Press L

Prudential Gen. Foods You Are Roy Rogers Pall Mall There L F Whitehall 11 bi dhnll News News News L L I. Sloppy Campbell Co-op Kukla, Kukla, Fran Peanut Soup Chrysler Kukla, Fran Fran &011ie L 6 011ie 6 011ie Butter (Alt. wks.) 'all Mall \\Labs bib-ball 8 Great Life Whitehall Miles Labs Miles For It F Daly -News News News News Lassie 8F Daly -News L Daly -News 1 Asso. Prods. Chevrolet Co Am. Tobacco Standard Johnson & T Reynolds Webcor Whitehall Dinah Shore Eddie Fish Prvt Sectry. Metals Brands Johnson Tony Martir Show L Drave Show Dow (Alt. wks.) (Alt. wks.) L&M -le wks.) Frontier (Alt. Camel American Eagle L. Chemical Jack (loony Topper Wildroot Gen. Elec. Tune F Caravan News Motors ymoon Evinrude F Rob. flood F L Monsanto Caravan L American Motors Warner News AVCO Ford Motor R Re Dairy Caravan Glamorene Studebaker Carnation Bros. J Y solde 3unheem Derby Ponds Toni Co. P &G )ro os Packard (Alt Co.. RCA Presents (Alt. wks.) RCA Mercuryry wks) Pruducero' Disne land (8- 8:30) Col g e(e Div. of Brown & TV Readers B. F. G'rich F Amena Whirlpool Williamson Showcase (Alt. wks.) Famous The Ford Di ° t Burns & Phil M. Rae CBS Clmba. Screen Film NBC ° Allen F (8 -9:10 Silvers F Directors Motor Co. Comedy I wk. of 4) Showy Godfre and Festival l'he lion His Friends Playhouw (Part ici- Ed Sullivan L Lvr: Lptn. Rem. Rand Gen. Mills Maytag Co. M. Berle Gen, Foods F 7:30 -9 p.m, Firestone wks.) Amer. Parker Pen (Alt. wks. Show Amer. Kellogg eating)g) Show Yoice (Alt. ) Tob. (8:30-9) cott (1 wk. of 4) of Toni Co. Chide (Alt. wks.) Sheaffer L Firestone Chevrolet M-G-M (Alt. wks.) Father Sunday Talent Helene Crts. Wyatt Earp Navy Log Chevy Show Parada Pillsbury Knows Spectaculars L Scons Caesar 's IIr. F F 1, F __ Best mers an F L P &G Pharmaceu- Gen. Elect. P &G GE Tobacco Colgate G E Dotty Mack Phermetcls. J. Wyman' ticals Inc. Goodyear (Alt wks.) Dow Chock alt. Dodge Meet Millie Fireside Knomark The Theatre Corp. sá010 Gen. Foods Medic Danny Millionaire Pharmaceu- L Theatre Ma Part Y Kraft F (alt. with) L I Love Lucy F Thomas F ticals F ¿ F Foods Ted Nlack Alcoa Televiaior. Amateur Bristol- S.C. Johnson R. J Theatre 111 yore TV CHIA General Johnson dupent Hodge Reynolds hour Playhouse Wax Cavalcada (Alt' wks.) Armstrong Break the L L Hitchcock Medical Foods Pet Milk I've Got Presents L Horizons December alt. with TheatreF Red Skelton Cork Ilaak A Secret F L Bride Armstrong L L Schick L Circle Tli tre Pontiac P. Lorillard Kleenex Robert r (Alt. wks.) P &G Tomorrow's Revlon Playwrights Bishop Outside Montgomer; The $64.000 General (alt. wk.) Revlon Loretta U.S.A. Careers 56 Appt. Presents Question L Pabst Electric P &G with Young L Westing- L L 20th Is Adventure F house L Brewing Co. Cotry. This Studio Mennen Co. Fox Hour Your Fife) Jales (Alt. wks.) (Alt. wks.) American One G.M. Lever Bros. Montenier L Frigidaire A.C. Wednesday U. S. Steel Whitehall (Alt. wks.) Tobacco Night Fights U. S. Pharmaca Remington Justice Do You Sppsrk Plug Trust Your Big Town L Steel Hour Midwester 1Vhat's L Wife? F F )la r ide TELECASTING THURSDAY FRIDAY SATURDAY ABC CBS NBC ABC CBS NBC ABC CBS NBC MORNING Tom' Gen. Mills Noon Valiant Lady Tennessee Valiant Lady Tennessee Paul Winchell SATURDAY Ernie Ford Ernie Ford J. Mahoney CBS: Capt. 9 -9:30 me= aime Ames L National Kangaroo, Products L Products Dairy L 12:1 $ a.m.; Winky Dink and You, Love of Life Love of Life The Bis 10:30 -11 a.m.; Mighty Mouse Top Playhouse, Sat. 11 -11:30 a.m. P &G Colgate- 12:30 Tales of Texas Ranger (Curtis Search for Palmolive Search for Palolive L Choose UP e Tomorrow Candy, General Mills, alt. Tomorrow Feather Feather Sides weeks), 11:30 -12 noon. P &G Guid- Your Nest P &G Gind- Your Nest L 12:45 NBC: Pinky Lee Show, 10- ing Light L ing Light L 10:30 a.m.; Paul Winchell L Gen. Mills Show (Tootsie Rolls), 10:30 -11 The Lone 1:00 a.m.; Fury (General Foods), Jack Paar Jack Paar Ranger 11 -11:30 a.m.; Mr. Wizard. Show F Show 1:15 11:30 -12 noon. SUNDAY Wander Co. 1:30 CBS: Lamp Unto My Feet, 10- P &G P &G Captain 10:30 a.m.; Look Up And Live, Love Story Love Story Midnight 10:30 -11 a.m.; Eye on New 1:45 York. 11 -11:30 a.m. Camera Three, 11:30 -12 noon. Robert Q Robert Q. 2 :00 MONDAY -FRIDAY Lewis Lewis (See CBS: Good Morning, 7 -8 a.m.; Footnote) Captain Kangaroo, 8 -9 a.m. Footnote) 2:15 (participating sponsors); 10 -10:30 Art Art Garry Moore, M -Th., Linkletter's Linkletter's 2:30 a.m.; Fri., 10 -11:30 a.m.; Ar- House Party (louse Party thur Godfrey. M -Th., 10- (See 10:30; (see footnotes); Strike (See 11:15 -12 Footnote) Footnote) 2:45 It Rich, noon. NBC: Today, 7 -9 a.m. (partic- ipating sponsors); Ding Dong Colgate 3:00 School, 10 -10:30 (see foot- Big PayolT Big Payoff notes); Search For Beauty M\VF \IWF ( 10:30 -11 NBC Sus. Tu, Th NBC Anteil), a.m.; Home, Sus. Tu, Th Matineeti Matinee 3:15 11 -12 noon (participating Theatre Theatre sponsors). (tP'artid- (Partici- Crosby gating) Best Food, Bob Crosby Best Foods 3:30 FOOTNOTES: Inc. (See Foote Poting) Color L Big Ten Afternoon notes) Afternoon notes) Basketball NBA Explanation: Programs in Film Film Cames Pro 3:45 italics, sustaining; Time, EST; Basketball L, live; F, film; K, kinescope Festival P &G Borden Co. Festival Borden Co. F &L F Games recording; E, Eastern net- The Brighter Date With &L The Brighter Date With (Special 4:00 work; M. Midwestern. articipating L Participating Da life L L _ply_ Life Game 3/10 m. ome -7a7:2777-oernr ABC-Afternoon Film Festival, ee footnote) m. ome Modern (see Harlem pr, Seet Romances footnote) (>r, Secret Romanisa Globetrotters 4:15 Mon. -Fri. -Best Foods, Phar- Storm I.. maco, Glamorene, Union Un- Storm L Boston derwear. Kendall Co., Coates Whirlwinds) & P &G 4:30 Clark, Sterling Drugs. P &G Queen Pou Queen For Mickey Dtouse Club, Mon. -Fri. On Your 6 -6. Am. Par., Armour, Bristol - On Your A Account A Account 4 Myers. Campbell Soup, Carna- :45 tion, Coca -Cola, Gen. Mills. S. C. Johnson & Son. Lettuce Inc.. Mattel, Mars, Miles Labs, Min- 5 :00 Pinky Lee Pinky Lee nesota Mining, Morton Salt, Show Show SOS, Tv Time Foods, Welch, Mickey Mickey Vlcks. Mouse L L 5:15 Club CBS -Garry Moore M. -Thu. ClubAmena Pacific 10 -10:30 a.m. Frl. 10 -11:30 a.m. (see Coast 10 -10:15 Mon. Bristol Myers, Howdy foo Howdy Basketball 5:30 footnote) Doody Tue. Miles Labs, Wed. Lever F F Doody Bros., Thurs. Hazel Bishop Alt. wks. Toni, Fri. General Mills. Footnote) Footnote) 5:45 10:15.30 Mon. SeI'ta alt. wits. A. E. Staley, Tue. Kellogg. E NINC Wed. Chevrolet Thu. Toni alt. wks. Chun King, Frl. Lever. 10:30.46 Frl. Hazel Bishop alt. 6:00 wks. CBS -Hytron. 10:45 -11 Frl. S.O.S., alt. wks. Prudential. 11.11:16 Fri. Yardley. 11:15- 6:15 11:30 Frl. Maeland alt. wks. Oldsmobile Converted Rice. Max Arthur Godfrey 10:90 - 10:45 Lehn & Fink Liebman 6:30 a.m. 'rue., Corn Prod.; Wed.. The Lucy Presents Easy Washer; Thurs., Bristol- Whitehall Show 9 -10:30 p.m. Myers. 10:46 -11 a.m. Mon.. Pall Mall News F (once a mo.) 6 :45 Tues., & Wed.. Bristol- Myers; News L L Thurs., American Home; Fri., L Converted Rice, alt. wks. Pru- dential. 11 -11:16 a.m. Mon. & 'ukla, Fran Kukla, Fran Wrigley 7:00 Wed., Lever: Tue. & Thurs., 4 011ie d 011ie Gene Kellogg. 11:16 -11:30 Mon. thru Whitehall Thurs. Pillsbury. fall Mall Cime Inc. Miles Labs News Show 7:15 Robert Q. Lewis -2 -2:16 p.m. rime Inc. NeWs Daly -News i. F Fri. L Coca-Cola Thu.. Ralston alt. wks. Dinah Shore Sylvania S pe idel Brown & Williamson alt. wks. General Quaker Show National Colgate- Eddie Fisher Beat Parez 7:30 2:16 -30 p.m. Mon. -Lanolin Biscuit ¢ Show L Am. (tome Mills Oats Chevrolet L Palma ive Co the The BigB Plus. mouthy. Lone Sgt. Preston .t.o Tm My Friend ' ProdCo-op Clock The Bio House Party. 2:30 -45 Mon., Ranger of the Yukon News Melia L L 7 :45 Wed., Fri. Lever; Tue. -Thu. Caravan L F F Caravan L F Jubilee Kellogg. 2 -45 -1 p.m. Mon. -Thu. Desoto- orwic Pillsbury, Fri. Hawaiian Pine- Admiral General P. Lorillard L Buick 8 :00 apple. Reynolds Plymouth Hotpoint Foods or Jackie Gold Seal Bishop Bob You Bet Quaker Oats Truth Gold Bob Crosby- 3:30 -46 p.m. Sheen Mama C°nxfncea' Ralston Gleason y Yout,,Life Ozzie and Grand Ole Show Nozzema 8:15 Mon. Scott Paper Co., Tue. CShowings Harriet F F Opry Kleenex alt. wks. Carnation, Wed. Ger- (Every Armour ber Prod. Thu. Toni Fri. 3:45- General 4 Frl. S.O.S. alt. wks. unlit Chevrolet fourth Perry Como 8 :30 p.m., Quality Chesterfield Foods Gulf week) Nestle Show Hazel Bishop 3:30 -45 Mon. Goods Dragnet Crossroads Our Life of Rileyy Procter & Gamble 3:45 -4 p.m. Chrysler E Show L Wed., Mills. Stop the Motors 1. F 8 :45 Fri.- General Music L Br400ks Tue. -Miles Labe Thu. -Scott Pa- Climax - per Co. Shower Helene Curtis B. i. P. Lorillard Toni Ford Star Jubilee, every 4th trilla Star of Stars Borden Co. Wine Corp. Reynolds Simonie & (Alt. wks.) Pa ermate 9:00 Saturday 9:30 -11 p.m. The People's A Amer. C &C Tonight L Dollar The Sheafter People NBC -Howdy Doody Mon. -Fri. Choice Second Crusader Hill y Dodge Div. Two for the Are Funny 6:30 -6 p.m.- Campbell Soup F L F F The Money L F 9 :15 Colgate -Palmolive, Continental Lawrence --- lfrs --- Baking, International Shoe. Singer g' Ponds Welk Show Kellogg. Loden's. Standard re/item U. Sterling Schlitz It's Texaco Star 9 :30 Brands, Welch Grape Juice. (Alt. wks.) Ford Urn:: Brewing Campbell L Always Theatre Down Brad. Myra. Ding Dong School- Mon. -Fri. The \ i +,: Playhouse Soup Jan J. Durante You Go Four Theatre Star Stage 10 -10:30 a.m. Colgate Palm- Star F F of Stars F F 9:45 olive, General Mills, Gerber, Ltlayhouse F F F (3 of 4 wks.) International Shoe, Manhattan & Emerson Drg. & Armour Soap, Procter Gamble, Wan- General Ralston Brown & Liggett (alt.) 10:00 der. Music Foods Gillette Mathiesson Myers Pet Ethel & Williamson Cavalcade Chance of a Milk from the Johnny Albert (Alt. wks.) Gmemoke Geo. Gabel 1966 by Broadcasting mdouróronk Laver P of Sport Lifetime (3 of wks.) Inc. Carson &G L Show 10:15 Publications, L L L lineup F L F L Video Amer. Oil American Theatre Anheuser- Am. Tobacco 10 :30 l tome L Hamm State Farm Busch Warner Prod. Elgin Red Barber's Runyon Lambert CASTING Oaiz Kids Person to r....,,.. r Tt. PHILADELPHIA- NASHVILLE- WCAU -TV (10) CBS; CBS Spot Sis.; 2,094.852; WLAC -TV (5) CBS; Katz; 455,753; N; $550 sT TELESTATUS N, LF, LS; $3,000 e- WSIX -TV (8) ABC; Hollingbery: 277.030: $425 WFIL -TV (6) ABC; Blair; 2,105,636; N, LS, LF; WSM -TV (4) NBC; Petry; 277,030: N. LF. LS; $2,875 $700 WRCV -TV (3) NBC; NBC Spot Sis.; 2,088,318; N; $3,200 TEXAS TOLEDO- WPHD (23) 9/28/55-Unknown WSPD -TV (13) CBS, ABC, NBC; Katz; 358.740: ABILENE- N; $1,000 PITTSBURGH - .. KBRC -TV (9) NBC. ABC; Pearson; 59,760; $225 WTOH -TV (7$) 10/20/54- Unknown KDKA -TV (2) ABC, CBS, NBC; Free & Peters; 1,200,000; N; $1,700 AMARILLO- YOUNGSTO W N- WENS (16) ABC, CBS, NBC; Branham; 400,000; ).- (10) 83,036; $300 (21) NBC; Headley -Reed; 182,063; N; KFDA -TV CBS, ABC; H -R; WFMJ -TV $450 KGNC (4) N; $300 WQED 0'13) -TV NBC; Katz; 83,036; Raymer; 180,848; WKBN-TV (27) CBS, ABC; WTVQ (47) Headley -Reed; 12 /23 /52- Unknown AUSTIN N; $350 WKJF -TV (53) See footnote - WXTV (73) 11/2/55- Unknown WIIC (11) CBS; Blair; 7/20/55- Unknown KTBC -TV (7) CBS, ABC, NBC; Raymer; 150,- 748; N; $400 ZANESVILLE- READING- 50,- WHIZ -TV (18) ABC, CBS, NBC; Pearson; . - WHUM -TV (61) CBS. ABC; II-R; 253,467; N; BEAUMONT- 000; N; $150 KBMT (31) ABC, NBC; Forjoe; 40,000; N, LL, ÉEU -TV (33) See footnote LF, LS; $200 OKLAHOMA SCRANTON- KFDM -TV (6) CBS, ABC; Free & Peters; 109,- ADA- 000; N; $350 (per .. WARM -TV (16) ABC; Hollingbery; 200.000; KTEN (10) ABC; CBS, NBC program $225 BIG SPRINGt- basis); Venard; 88,590; N; $225 WGBI-TV (22) CBS; H -R; 266,000; N; $400 KBST -TV (4) CBS; Pearson; 48,453; $150 ARDMOREt- WTVU (73) Everett- McKinney; 195,000; $200 KVSO-TV (12) 5/12/54- Unknown SHARONt- CORPUS CHRISTIt- ENID- WSHA (39) 1/27/54- Unknown KVDO -TV (22) NBC; ABC, CBS (per program. KGEO -TV (5) ABC; Pearson; 250,000; N; $225 SUNBURYt- basis); Young, 52.850; $200 WKOK-TV (38) 2/9/55- Unknown KRIS -TV (6) Free & Peters; 12 /9/55- Spring '5a LAWTONt- K-Six Tv Inc. (10) Initial Decision 1/20/55 KSWO -TV (7) ABC; Pearson; 71,000; $150 W ILKES-BARRE- WBRE -TV (28) NBC; Headley -Reed; 282,000; N; DALLAS MUSKOGEEt- $450 - a' KTVX (8) ABC; Avery- Knodel; 285,700; $450 KRLD -TV (4) CBS; Branham; 564,080; N; $1,100 WILK -TV (34) ABC; Avery -Knodel; 280.000: WFAA -TV (8) ABC, NBC; Petry; 564,080; N; OKLAHOMA CITY - N; $300 KWTV (9) CBS, ABC; Avery- Knodel; 363,285; $1,000 N; $800 WILLIAMSPORTt- WKY -TV (4) NBC, ABC; Katz; 363,285; N. LS, WRAK-TV 136) Everett -McKinney; 11/13/52 - EL PASO- LF, LL; $800 Summer '56 KROD -TV (4) CBS, ABC; Branham; 85,271; N; KETA (13) 12/2/53- Unknown $375 Footnote YORK- KTVQ (25) See WNOW -TV (49) Keller; 106,000; $200 KTSM -TV (9) NBC; Hollingbery; 82,144; N; TULSA - WSBA -TV (43) ABC; Young; 116,500; $200 $250 KOTV (6) CBS; Petry: 311,112; N; $750 KOKE (13) H -R; 3 /18/54- Unknown KVOO -TV (2) NBC; Blair; 313,712; N; $700 RHODE ISLAND KTVX (8) (See Muskogee) FT. WORTH- 7/21/54- Unknown PROVIDENCE- KOED -TV (11) WJAR ABC: N; WBAP -TV (5) ABC, NBC; Free & Peters; KCEB (23) See footnote -TV (10) NBC, Weed; 1,404,202; 560,000; N, LL, LF, LS; $1,000 KSPG (17) 2 /4/54-Unknown $1,200 WPRO -TV (12) CBS; Blair; 1,404,202; $1,000 KFJZ -TV (11) H -R; 560,000; $600 WNET (16) See footnote OREGON GALVESTON (HOUSTON)- SOUTH CAROLINA ). KGUL -TV (11) CBS; CBS Spot Sls.; 459,250; EUGENE - $700 KVAL -TV (13) NBC, ABC; Hollingbery; 61,550; ANDERSON- $300 ). W$AI -TV (40) CBS; Headley -Reed; 127.550: N; HARLINGENf (BROWNSVILLE, Mc- KLAMATH FALLSt- ALLEN, WESLACO)- KFJI-TV (2) Grant; 12/2/54- Summer '56 CAMDENt- KGBT -TV (4) CBS, ABC; H -R; 83.869 (plus WACA-TV (15) 8/3/53- MEDFORD- Unknown 8,000 Mexican coverage); $300 KBES -TV (5) ABC, CBS, NBC; Hoag -Blair; CHARLESTON- HOUSTON- 34,100; $200 WCSC -TV (5) CBS. ABC: Free & Peters; KPRC -TV (2) NBC; Petry; 470,000; N; $900 226,931; N; $300 (film) PORTLAND- WUSN -TV (2) NBC, ABC; H -R; 202,000; $300 KLOR (12) ABC; Hollingbery, 340,000; N; $600 KTRK (13) ABC; Blair; 459,250; N, LF, LS, $700 KOIN -TV (6) CBS; CBS Spot Sis.; 340,000; N: COLUMBIA- KUHT (8) 450,000 $700 WIS -TV (10) NBC, ABC; Free & Peters; 194.- KNUZ -TV (39) See footnote KPTV (27) NBC; NBC Spot Sls.; 356,442; N, LF, 778: N; $400 KXYZ -TV (29) 6/18/53- Unknown LS: $700 WNOK -TV (67) CBS, ABC; Raymer; 110,000; KGUL -TV (11) See Galveston KTLV (8) North Pacific Tv Inc. 6/23/55 -Un- $200 known FLORENCE- LAREDOt- ROSEBURGt- WBTW NBC, ABC; CBS Sls.; KHAD -TV (8) CBS, NBC; Pearson: 8,000; $150 (4) Hollingbery (8) CBS. Spot KPIC 154,110; $300 LONGVIEWt- SALEMt- GREENVILLE- KTVE (32) Forjoe; 55.268: $l75 KSLM-TV (3) 9/30/53-Unknown WFBC -TV (4) NBC; Weed; 387.044; N; $525 WGVL (23) ABC, CBS; H -R; 130.000; $200 LUBBOCK- PENNSYLVANIA KCBD -TV (11) NBC. ABC; Raymer; 104,782: N: SPARTANBURGt- $300 (7) Hollingbery; - ALLENTOWNt- WSPA-TV CBS; 11/25/53 KDUB-TV (13) CBS; Branham: 117,782; N. LL, Spring '56 LF; $350 (film) WFMZ-TV (67) See footnote WQCY (39) Weed; 8 /12 /53- Unknown SOUTII DAKOTA LUFKIN- ALTOONA- FLORENCEt- KTRE -TV (9) NBC; Venard; 50,150; $150 (Sta- WFBG -TV (10) CBS, ABC, NBC; H -R; 573,731; KDLO -TV (3) (Satellite of KELO -TV Sioux tion receives NBC programs from KPRC -Tv $600 Falls) Houston but is not an NBC affiliate .) BETHLEHEM- RAPID CITYt- MIDLANDt- KOTA -TV (3) CBS, ABC. NBC: Headley -Reed; WLEV -TV (51) NBC; Meeker; 89,307; N; $200 15,000; $150 KMID -TV (2) NBC, ABC, CBS; Venard, Brown; 51,720; $200 EASTONt- SIOUX FALLS- WGLV (57) ABC; Headley -Reed; 91860; $150 KELO -TV (11) NBC, ABC, CBS; H -R; 180,033 ODESSAt- (includes coverage of satellite KDLO -TV KOSA -TV (2) CBS; Pearson; 78,500; $225 ERIE- Florence); $425 WICU (12) NBC, ABC: Petry; 222.500; N; $700 SAN ANGELO- 93,423; TENNESSEE WSEE (35) CBS. ABC; Avery -Knodel; -TV (8) CBS. NBC. $250 KTXL ABC; Venard; 43.820: CHATTANOOGA - $200 HARRISBURG- WDEF -TV (121 NBC. ABC, CBS; Branham; 171.366; N; $400 SAN ANTONIO WCMB -TV (27) Forjoe: $200 WRGP -TV (3) NBC; H -R; 2/9/56 -April '56 - WHP -TV (55) CBS; Bolling; 241,449: $325 KCOR -TV (41) ABC; O'Connell; 82.000; $200 WTPA (71) ABC; Headley -Reed; 241,449; N; JACKSON- KENS -TV (5) CBS, ABC; Free & Peters; 297,- $350 WDXI -TV (7) CBS, ABC; Burn- Smith; 102,385; 613; N; $700 HAZLETONt- N; $200 WOAI -TV (4) NBC, ABC; Petry; 296.445: N. CITY- LL, LS, LF; $700 W.AZL -TV 163) Meeker; 12/18/52- Unknown JOHNSON WJHL -TV (11) CBS, ABC, NBC; Pearson; 185,- Mission Telecarting Corp. (12) Initial Decision JOHNSTOWN- 316; $250 (film) 6/16/55 WARD -TV (56) ABC, CBS; Weed; $200 KNOXVILLE- SWEETWATER- WJAC (6) NBC. CBS. ABC; Katz: 947,890: -TV WATE (6) NBC, ABC; Avery -Knodel: 229,130; KPAR -TV (12) CBS; Branham; 59,700; (satel- N, LS, LF; $750 N; $500 lite of KDUB -TV Lubbock, Tex.) LANCASTER (HARRISBURG, YORK)- WTSK -TV (26) CBS, ABC; Pearson; 182,400; N; 917,320; N, $300 TEMPLE (WACO)- ). WGAL -TV (8) NBC, CBS; Meeker; WBIR -TV (10) I /13/56- Unknown LS, LF; $1,200 KCEN -TV (6) NBC; Hollingbery; 141,096; N; MEMPHIS- $300 LEBANONt- WHBQ -TV (13) ABC; H -R; 401,127; $700 WLBR-TV (15) See footnote TEXARKANA (ALSO TEXARKANA, ARK.) WMCT (5) NBC; Branham; 407,827; N; $800 - NEW CASTLE - WREC -TV (3) CBS; Katz; 401,127; $700 KCMC -TV (6) CBS, ABC; NBC (per program WKST-TV (45) See footnote WKNO -TV (10) 11/23/55- Unknown basis); Venard; 161,840; N; $260 Page 96 March 5, 1956 BROADCASTING TELECASTING TYLER- WEST VIRGINIA CANADA KLTV (7) NBC, ABC, CBS; Pearson; 102,957: B LUEFIELD- BARRIE, ONT.- $250 WEIS -TV (6) NBC; Katz; 198,482; N; $250 CKVR -TV (3) Mulvihill, Canadian Ltd.; 36,870 WACO (TEMPLE) - CHARLESTON- BRANDON, MAN.t- KWTX -TV (10) ABC; Pearson; 113,905; N: $200 .. WCHS -TV (8) CBS; Branham; 398,381; N, LF, CKX -TV (5) CDC; All- Canada, Weed; 10,300; LS; $550 $170 WESLACOt (BROWNSVILLE, HARLIN. WKNA -TV (49) See footnote CALGARY, ALTA.- GEN, McALLEN)- CLARKSBUROt- *. CHCT -TV (2) CBC, ABC, CBS, NBC; All-Can- KRGV -TV (5) NBC; Pearson; 83,704; (plus 8,000 ada, Weed; 34,000; $250 Mexican coverage); $250 WELK-TV (12) Branham; 2/17/54 -Spring '56 FAIRMONTt- EDMONTON, ALTA.t- WICHITA FALLS CFRN -TV (3) CBC; Radio Rep., Young, Oakes; - WJPB-TV (35) See footnote KFDX -TV (3) NBC, ABC; Raymer; 105,135; 35,000; 5260 HUNTINGTON- HALIFAX, N. &t- K (6) CBS; Hoag -Blair; 105,030; $300 WHIN -TV (13) ABC; Petry; 203,000; N; $450 o- CBHT (3) CBC, CBS; 26,000; 5220 WSAZ -TV (3) NBC; Katz; 642,148; N, LL, LF, LS; $800 HAMILTON, ONT. - UTAH CHCH -TV (11) CBC; All- Canada, Young; 484,- l OAK HILL (BECKLEY)t- 196; $450 SALT LAKE CITY - WOAY -TV (4) ABC; Pearson; 357,230; $200 KINGSTON, ONT. - KSL -TV (5) CBS; CBS Spot Sls.; 198,000; N; PARKERSBURG- CKWS -TV (11) CBC; All- Canada; 55,000; $250 $575 WTAP (15) NBC, ABC, CBS, DuM; Pearson; KITCHENER, KTVT (4) NBC; Katz; 198,000; N; $600 35,902; $150 ONT: KUTV (2) ABC; Hollingbery; 198,000; N; $450 CKCO -TV (13) CBC; Hardy, Hunt, Weed; WHEELING (STEUBENVILLE, OHIO)- 268,450; $350 VERMONT WTRF -TV (7) NBC, ABC; Hollingbery; 312,850; LETHBRIDGE, ALTA.- N; $500 CJLH -TV (7) CBC; All- Canada, Weed; 8,800; WSTV -TV (9) See Steubenville, Ohio $160 BURLINGTON- WLTV (51) 2 /11/53 -Unknown *. WCAX -TV (3) CBS; Weed; 143,130; $300 LONDON, ONT.- WISCONSIN e'CFPL -TV (10) CBC, ABC, CBS, NBC; All - VIRGINIA Canada, Weed; 128,000; $370 EAU CLAIRE- MONCTON, N.B.- BRISTOLt- .. WEAU -TV (13) NBC, ABC; Hollingbery; 85,500; CKCW -TV (2) CBC; Young, Stovin; 28.000; $200 WCYB-TV (5) Gill-Perna; Initial Decision $200 MONTREAL, QUE.- 2/1/55 GREEN BAY- CBFT (2) CBC French; CBC; 337,000; 5900 CBMT (6) CBC, NBC, ABC, 460,000; $680 *. WBAY -TV (2) CBS; Weed; 235,000; $400 CBS; DANVILLEt- WFRV -TV (5) ABC, CBS; Headley -Reed; 239,- WBTM-TV (24) See footnote OTTAWA, ONT.- *. CROFT (9) CBC; CBC; 42,000; $230 HAMPTON (NORFOLK)- WMBV TV30(11) See Marinette ...CBOT (4) CBC; CBC; 79,000; $320 WVEC -TV (15) NBC; Avery -Knodel; 170,000; LA CROSSE- PETERBOROUGH, ONT.- N; $350 WKBT (8) NBC, CBS, ABC; H -R; 110,000; $300 CHER -TV (12) CBC, CBS, NBC; All- Canada, HARRISONBURG- MADISON- Weed; 48,000; $230 WSVA -TV (3) ABC, CBS, NBC; Pearson; 128,- . WHA -TV 1.21: PORT ARTHUR, ONTt- 187; $200 WKOW -TV (27) CBS; Headley -Reed; 126,900; CFPA -TV (2) CBC; All -Canada, Weed; 8,500; N; $250 $170 LYNCHBURG -- WMTV (33) ABC, NBC; Bolling; 129,000; $280 WLVA -TV (13) ABC, CBS; Hollingbery; 308,- WISC -TV (3) 12/7/55 -June '56 QUEBEC CITY, QUE.- 675; N; $300 (film) CFCM -TV (4) CBC; Hardy, Hunt, Weed; 30.000: MARINETTE (GREEN BAY)- $350 NEWPORT NEWS - WMBV -TV (11) NBC, ABC; Venard; 211,440: WACH-TV (33) See footnote S250 REGINA, SASK.t- MILWAUKEE- CKCK -TV (2) CSC, CBS. ABC; All- Canada. Weed; 25,000; $235 NORFOLK- WISN -TV (12) ABC; Petry; 700,000; N, LF, LS; RIMOUSKI, * . WTAR -TV (3) CBS, ABC; Petry; 389,891; N, QUE.t- LF, LS; $875 W BTMJ -TV (4) NBC; Harrington, Righter & CJBR -TV (3) CBC; Stovin, Young; 21,000; $200 WTOV -TV (27) 210,000; McGtUvra; $180 Parsons; 781,222; N. LI.,, LF, LS; $1.150 ST. JOHN, N. Lt- WVEC -TV (15) See Hampton WXIX (19) CBS, CBS Spot Sls.; 398,255; N; $800 CHSJ -TV (4) CBC; All- Canada, Weed; 55,000 Beachview Bostg. (10) WCAN -TV 125) See footnote (including U. S.); $250 Corp. Initial Decision WFOX 12/23/54 -TV (31) 5/4/55- Unknown ST. JOHN'S, NFLD.- SUPERIOR (DULUTH, PETERSBURG- MINN.)- CJON -TV (6) CBC. CBS, NBC, ABC; All -Can- WDSM -TV (6) NBC; Free & Peters; 123.000; ada, Weed; 10,650; $200 WXEX -TV (8) See Richmond SASKATOON, SASK.t- RICHMOND- KDAL -TV (3) See Duluth, Minn. CFQC -TV (8) CBC, ABC, CBS, NBC; Radio WAUSAU- Rep.; 15,000; $230 WTVR (6) ABC, CBS; Blair; 503,317; N, LF, LS: $875 WSAU -TV (7) CBS, NBC; ABC (per program SAULT STE. MARIE, ONT.- 86,800; WXEX -TV (8) NBC; Forjoe; 415,835; N, LF, basis); Meeker; $250 CJIC -TV (2) CBC; All- Canada, Weed; 14,000; LS; $750 WHITEFISH BAYt- $170 SUDBURY, WRVA -TV (12) Harrington, Righter & Parsons; WITI-TV (6) 6/29/55 -May '56; Branham; $600 ONT: 12/2/55- 4/1/56 CKSO -TV (5) CBC. ABC. CBS. NBC: All - WOTV (29) 12/2/58- Unknown Canada, Weed; 18,103: $200 WYOMING SYDNEY, N. S.t- ROANOKE- CJCB -TV (4) CBC; All- Canada, Weed: 32,000; CHEYENNE- WDBJ -TV (7) CBS; Free & Peters $240 r WSLS -TV (10) ABC. NBC: Avery -Knodel: KFBC -TV (5) CBS, ABC, NBC; Hollingbery; 70,972; $150 TORONTO, ONT. - 413,205; N, LF, LS; $600 CBLT (9) CBC, ABC, CBS, NBC; CBC; 440,000: $950 ALASKA W A S HING TON VANCOUVER, B ANCHORAGEt- CBUT (2) CDC; CBC; 142,000; $500 BELLINGHAM- KENI -TV (2) ABC, NBC; Fletcher, Day; 21,800; WINDSOR, ONT. (DETROIT, MICH.)- $150 CKLW -TV (9) CBC; Young; 1,588,000; $450 KVOS -TV (12) CBS; Forjoe; 222,036; $300 KTVA (11) CBS; Alaska Radio -Tv Sls.; 22,500; $150 WINNIPEG, MAN:t- EPHRATAt- CBWT (4) CBC; CBC; 69,000; KBAS-TV (43) 5 /4 /55- Unknown FAIRBANKSt- $320 KFAR -TV (2) NBC, ABC : Fletcher, Day; 8,600; PASCO- $150 MEXICO KEPR -TV (19) 57.750 (satellite of IMA -TV KTVF (11) CBS; Alaska Radio -Tv Sis.; 8,600; Yakima) $135 JUAREZt (EL PASO. TEX.)- XEJ -TV (5) National Times Sales; Oakes; 69; JUNEAU1' 158; $240 SEATTLE (TACOMA) - Alaska Broadcasting System Inc. (8) 11/2/55 - TIJUANAt (SAN DIEGO) KCTS (91 Unknown XETV (6) Weed; 324,558; $600 KING -TV (5) ABC; Blair 488,500; N, LF, LS; $900 HAWAII KOMO -TV (4) NBC; NBC Spot Sls.; 494,300; HILOt- The following stations have suspended regular N, LL, LF, LS; $950 p, KBBC -TV (9) Satellite of KGMB -TV Honolulu operations but have not turned in CP's: KBID- KTNT -TV (11) CBS; Weed; 494,300; N; $900 HONOLULUt- TV Fresno, Calif.; WPFA -TV Pensacola, Fla.; e KTVW (13) Hollingbery; 500,000; $600 KGMB -TV (9) CBS: Free & Peters; 89,500 (in- WQXI -TV Atlanta, Ga.; WOKA (TV) Macon, Ga.; Queen City Bcstg. Co. 171 Initial Decision WRAY -TV KGTV 4/5/55 cludes Hilo and Wailuku satellites); $300 Princeton, Ind.; (TV) Des KONA (2) NBC; NBC Spot Sls.; 86,000 (in- Moines, Iowa; WKLO -TV Louisville, Ky.; WWOR- cluding Wailuku satellite); $300 TV Worcester, Mass.; WLAM -TV Lewiston, Me.; SPOKANE - KULA -TV (4) ABC; Young; 78,000; $300 KHQ -TV (6) NBC; Katz; 161,679; N, LF, LS; WFTV Duluth, Minn.; WCOC -TV Meridian, Miss.; $550 WAILUKUt- WFPG -TV Atlantic City, N. J.; WRTV (TV) As- KREM -TV (2) ABC; Petry; 161,679; N, LF, LS; e- KMAU (3) Satellite of KCMB -TV Honolulu bury Park, N. J.; WTRI (TV) Albany, N. Y.; $350 KMVI-TV (12) (Satellite of KONA Honolulu) WTVE (TV) Elmira, N. Y.; WQMC (TV) Char- e- N. KXLY -TV (4) CBS; Avery -Knodel; 172,776; PUERTO RICO lotte, C.; WIFE (TV) Dayton, Ohio; KTVQ N, LL, LF, LS; $525 (TV) Oklahoma City, Okla.; KCEB (TV) Tulsa, MAYAGUEZt- Okla.; WFMZ -TV Allentown, Pa.; WLBR -TV VANCOUVERt- WORA-TV (5) CBS; 1 /27 /55- Unknown Lebanon, Pa.; WKST -TV New Castle, Pa.; WKJF- KVAN-TV (21) Bolling; 9/25/53- Unknown TV Pittsburgh, Pa.; WEEU -TV Reading, Pa.; SAN JUANt- WNET (TV) R. I.; KNUZ -TV Hous- WAPA -TV (4) ABC, NBC; Caribbean Net- Providence, YAKIMA- works; 95.000; 5200 ton, Tex.; WBTM -TV Danville, Va.; WACH -TV e' KIMA -TV (29) CBS, ABC, NBC; Weed; 60,400: WKAQ -TV (2) CBS: Inter- American: 65.000 Newport News, Va.; WKNA -TV Charleston, W. $400 e.106 Va.; WJPB -TV Fairmont, W. Va.; WCAN -TV KRSM (23) 3/30/55-Unknown WIPE -TV (6) 2 /2 /55- Unknown Milwaukee. BROADCASTING TELECASTING March 5, 1955 Page 97 A NEW YARDSTICK

25,000 Loyal Boosters in

WTOV -TV has 56 regularly weekly local live telecasts (not counting news and sports) starring over 300 local entertainers who have 600 parents making a total of 900 people. Using aver- age relationship statistics these 900 people have 3,600 aunts and uncles, 3,600 nieces and nephews, 2,500 grandparents and in -laws, 14,400 first cousins and 600 brothers and sisters for a total of 25,600 good loyal buyers and boosters for your products. Write for booklet that gives description and pictures of these 56 local live shows.

Rates first in Many Ways

. it -f sells more locally sponsored time than any other two TV stations in Virginia. 2. WTOV -TV has the largest local account in the State of Virginia. 3. WTOV -TV has more local live programming than any other station in Virginia. 4. WTOV -TV has more people living within eight miles of its transmitter than any other sta- tion in Virginia. Approximately 700,000 people in Norfolk, Portsmouth, South Norfolk, New- port News and others -all within eight miles. 5. WTOV -TV is in a market that has more multi -million dollar contracts than all the rest of Virginia combined. $230,000,000 since January 1st, this year.

See Joseph Hershey McGillvra, Inc.

New York City Chicago I. os Angeles Atlanta Boston San Francisco Madison Ave. 366 185 N. Wabash Ave. 638 S. Van Ness Ave. 267 E. Pace Perry Rd. 419 Boylston St. 605 Market St. Murray Hill 2 -8755 State 2 -5282 Dunkirk 4 -7352 Exchange 1490 Commonwealth 6.0718 Yukon 2-3954 AWARDS samewit Overseas Press Club Lists littehy¡¡ .2) ay Radio -Tv Awards Nominees Radio and. Television NOMINATIONS for annual Overseas Press Stations Club awards, which include recognition of ra- are accused of Committing dio and tv reporting, were announced Tuesday in New York by Bruno Shaw, chairman of the LIBEL awards committee. Winners, to be chosen in SLANDER balloting by 1,500 club members, will be an- PIRACY nounced and honored at the club's awards dinner April 3. PLAGIARISM Nominees for the award for best radio re- INVASION OF porting from abroad, based on broadcasts dur- PRIVACY ing the past year, are William Downs, CBS; Edward P. Morgan, ABC; Merrill Mueller, COPYRIGHT NBC; John Rich, NBC, and David Schoenbrun, VIOLAiTION CBS. WEEI Boston and the United Press marked based upon acts of Station. Staff, For best television reporting of foreign af- 20 years of doing business together when fairs, nominees include Dorothy Fuldheim, Robert Woodsum (r), manager of the Announcers, Speakers, Performers, WEWS (TV) Cleveland; Richard C. Hottelet, United Press Boston bureau, and Bob Commentators CBS; Quincy Howe, ABC; Irving R. Levine, Sheeran (I), manager of the United Press You can't predict claims - NBC, and Edward R. Murrow, CBS. Radio Wire Service, presented a certifi- BUT YOU CAN John Daly of ABC is the only radio or tv cate to Harvey J. Struthers, WEEI general INSURE news person among five (made up of news manager. effectively against embarrassing loss wire service or newspaper people) to be nomi- by having our unique policy at almost nated for best reporting originating in the U. S. trifling cost. or U. N. on world affairs. For best radio in- terpretation of foreign affairs, nominees are Adv. Award Deadline Set WRITE FOR DETAILS AND RATES Martin Agronsky, ABC; Cecil Brown, MBS; THE Advertising Federation of America, New Joseph C. Harsch, NBC; Eric Sevareid, CBS, York, last week set April 15 as the deadline EMPLOYERS and Howard K. Smith, CBS. for nominations to Advertising's Hall of Fame. Arthur Bonner, CBS cameraman, is a nom- The Hall of Fame, located in the Advertis- REINSURANCE inee for the George Polk Memorial Award for ing Club of New York, honors deceased mem- the best reporting requiring exceptional courage bers of the advertising profession who have CORPORATION and enterprise abroad. "rendered special services in the upbuilding and advancement of advertising." Nominating bal- 21 WEST TENTH STREET lots may be obtained from AFA, 250 W. 57th KANSAS CITY, MO. Four Disc Jockeys Given St., New York 19. Plaques by Wine Company AWARD SHORTS BRONZE PLAQUES have been awarded to disc jockeys Norm Tulin, WORL Boston; Jack KLZ-TV Denver presented with special Citation Surrell, WXYZ Detroit and the team of Gentile of Merit from Muscular Dystrophy Assn. for & Binge, WJBK Detroit, for their "uniquely "distinguished service in the search to find the different use" of the "Man, Oh Manishewitz" cure and in giving comfort to the patients with (kosher wine) commercial for the Monarch muscular dystrophy." Last November KLZ- Wine Co., Brooklyn, N. Y. TV staged an 18 -hour telethon for the cause 3 -way street Monarch, through its agency, Emil Mogul with contributions exceeding $145,000. Co., New York, last year invited disc jockeys to more sales all over the country to "individualize" their George M. Burbach, general manager, KSD- AM-TV St. Louis, Mo., named "Boss of the Manischewitz copy to "suit their own personali- Starting with the Year" by Women's Adv. Club of St. Louis. ties." Results of these efforts were auditioned May issues of on tape over a two -month period by the agency Ralph A. Renick, news director, WTVJ (TV) Standard Rate's Spot Radio and a group of trade press editors. Miami, Fla., named one of Florida's five Out- and Spot TV books, In addition to the winners, honorable men- standing Young Men at Florida Jaycee's win- and every month thereafter, tions went to the following: Dick Cook, KSFO ter conference. San Francisco; Bob Dalton, WTOP Washing- you'll get 3 -way WMBM Miami Beach; Al ton; Joe Walker, Vestal C. Taylor, news and farm director, eye- traffic for KSDO San Diego; Bill WEBB Hunter, DuPre, WFNC -AM -TV Fayetteville, N. C., received your Service -Ads - Dundalk, Md.; Larry McKinley, WMRY Distinguished Service Award as Outstanding because -(1) -the map of Fred Wolf WXYZ Detroit; Sid- New Orleans; Young Man of the Year by Fayetteville ney formerly WRCA New York; Art your market, and (2) statistics Smith, Junior Chamber of Commerce. Brown, WWDC Washington; Tom George on your market, will be right WJBK Detroit; Al Berre, WNOE New Orleans, where they belong -in SRDS- Robert W. Gunderson, blind editor of Braille and Dave Maynard, Gregg Finn and Alan Davy, with (3) your regular listing all WORL Boston. Technical Press -monthly electronics magazine for blind-elected to receive GE's Edison Radio of rates and data. Amateur Award for 1955. He has designed This gives you a great new KNBC's Semi -Classical Music special test instruments to open electronics to opportunity to take advantage of blind people as occupation. Voted Tops in San Francisco the tripled eye- traffic with your FOR THE third consecutive year Masters of Eleanor Hempel, conductor of KTTV (TV) Service -Ads in appropriate Melody on KNBC San Francisco has won the Los Angeles' Little Schoolhouse program, pre- positions near your San Francisco Examiner's annual poll as the sented award from Assn. of Childhood Educa- market data and near your listing. city's top radio program, receiving 4,952 votes. tion for "work with children, inspiration to The program features semi -classical music with teachers and guidance to parents." Standard Rate & Paul White conducting. F;.\s. Disc jockey Bill Weaver, on KCBS, moved Dr. E. W. Engstrom, senior executive vice presi- Y Data Service, Inc. to the No. 2 spot from No. 5, receiving 1,984 dent, RCA, awarded John Ericsson Medal for votes. KEAR Music retained its No. 3 position, 1956 of American Society of Swedish Engineer- polling 1,679 votes. The poll rated the top 50 ing for "creativeness and leadership of impor- programs. tant team research in the electronics field " BROADCASTING TELECASTING March 5, 1956 Page 99 AWARDS

Campbell Soup Co., Camden, N. J., awarded ai1 in--. Minute Man Citation from Savings Bond Div., U. S. Treasury, for cooperation in savings stamps program in nation's schools. Company helped underwrite special film featuring cast of its tv program Lassie. Connie Morton, news director, WRHI -AM -FM Rock Hill, S. C., named Young Man of the Year by local Junior Chamber of Commerce rgi finin for contribution to community affairs. a James H. Moore, executive vice president, WSLS- AM -FM -TV Roanoke, Va., named Out- Reasons Why standing Boss of the Year by Roanoke Junior MOThe foremost national and local ad- Chamber of Commerce. WO vrtisen use WEVD year after year to reach the vast ® Ziv Television Programs, N. Y., received special MO Jewish Market citation for I Led Three Lives series from Mili- SELECTED as the "outstanding engineer of Metropolitan Now York tary Order of the Purple Heart, Hollywood ^foie of the metropolitan Cincinnati area for 1. Top adult programming Chapter #83, for "extraordinary services 1955" was Ronald J. Rockwell (I), moo 2. Strong audience impact rendered to the causes of patriotism and vice goo 3. Inherent listener loyalty president and director of engineering for im Americanism." nos 4. Potential buying power Crosley Broadcasting stations. The award Ma Send for a copy of Robert L. Stoddard, owner-manager, KATO was bestowed by the Technical & Scientific tivolli "WHO'S WHO ON WEVO" Reno, Nev., and staff honored at testimonial Societies Council of that city. Mr. Rock- WWII dinner given by civic leaders acknowledging well is congratulated after receiving the Henry Crnnllrld, Managing Director ra KOTA service during December floods when honor by Victor Emanuel, president and woo WEVD 111.118 Wut 46th St., station stayed on air 60 consecutive hours. chairman of Avco Manufacturing Corp., nor Now York 19 parent company of Crosley's tamoo British Film Academy, London, has designated WLW and WLWT (TV), both Cincinnati. Richard 111, British feature film to be presented in color on NBC -TV's Wide Wide World on March 11 (2:30 -5:30 p.m. EST), to receive Academy's 1955 awards for film itself and for ington by Hendrik de Kauffmann, Danish Am- .4::xv,::..¡ producer -director -star, Sir Laurence Olivier. bassador to S. :f t... U. Mr. Borge, now U. S. citizen, ifific:4iiki::v!v. was born in Denmark. ((qq'o:.',`':%.,':::.izvw:":i...n....:;:ii6::ï.'ï..:i::ii:r»x:i:.c:: Joseph N. Nelson, chief, FCC Broadcast Re- newal & Transfer Div., granted $250 superior WTRF -TV Wheeling, W. Va., awarded first performance award. Mr. Nelson, who joined place in "Publicity and Public Relations" for FCC in 1946, formerly headed Broadcast Bu- 1955 by Wheeling Adv. Club. reau's tv branch and was promoted to present post in February [BT, Feb. 6]. Chuck Dulane, news and program director, WGAY Silver Spring, Md., named winner of WBZ-TV Boston's weekly religious series, Our annual Brotherhood Award by B'nai B'rith Believing World, presented in cooperation with organization of Montgomery County, Md. Archdiocese of Boston, Rabbinical Assn. and Council of Greater Boston and Mass. Council Ford Dealers of Southern California honored of Churches, cited during fifth anniversary with medal award for best tv commercial by broadcast by National Conference of Christians L. A. Art Directors Club. Winning commercial & Jews and the United Community Organiza- represents efforts of Bob Guidi, design and tions, for contributing to interfaith under- story, John Hubley, producer, Storyboard Inc., standing. and Bill Wilgus, tv director -producer, J. Walter Thompson Co., N. Y. E. Robert Nashick, advertising -promotion man- ager, WGBS -TV Miami, Fla., named "Adver- CBS Radio's FBI in Peace and War series tising Personality of the Year" by Advertising awarded National Exchange Clubs Award for Club of Greater Miami. year -round campaigning for crime prevention.

Adam .1. Young Jr., Inc., Nat'l Reps. M. Robert Rogers, president, WGMS Wash- NBC -TV's Dave Garroway, Washington U., St. ington, designated honorary life member of Louis, class of '35, awarded University's Alumni Phila. Orchestra Pension Foundation in recog- Citation "in recognition of his outstanding nition of benefit concert he produced. achievements and services ... reflecting honor upon Washington U." by fellow alumnus and Disney, ABC -TV Disneyland, Walt producer, associate producer of Today, Lou Ames. received Television Trailblazer award from Hollywood Foreign Press Assn. WJR Detroit and CBS network awarded plaque Arthur C. King, production manager, WEEI by National Exchange Club for Make Way for Boston, given certificate of appreciation by Youth program's role in Crime Prevention Boston Assn. for Retarded Children for WEEI Week activities. Show originates from WJR to cooperation. CBS network Saturdays.

WIBW -AM -TV Topeka, Kan., presented with WMPS Memphis, Tenn., awarded "unique pro- E. STARK plaque by Northeast Kansas Cerebral Palsy gramming treatment" award by Memphis Adv. HOWARD CONSULTANTS Club at advertising show. FINANCIAL Assn. for service in behalf of palsy victims. BROKERS and STATIONS TELEVISION RADIO and Leo Burnett, board chairman, Leo Burnett Co., Edgar T. Bell, general manager, Bruce Palmer, news and Ernie Crisp, cameraman, EL 5 -0405 Chicago, and Fairfax Cone, president, Foote, director, STREET KWTV (TV) Oklahoma City, Okla., honored 50 EAST 58th Cone & Belding, N. Y., honored by Printers 22, Ink magazine for outstanding contributions to by Oklahoma Governor Raymond Gary and NEW YORK advertising. commissioned honorary colonels on Governor's staff in recognition of program Bruce Palmer All Inquiries Confidential Victor Borge, tv and Broadway star, made Reports. Program focuses attention on accom- Knight of Royal Order of Danebrog, in Wash- plishments of various Oklahoma communities. Page 100 March 5, 1956 BROADCASTING TELECASTING 1111111, PROGRAMS & PROMOTIONS

WTAR -TV SPOTLIGHTS MARKET A $150 spring outfit goes to the ad man or Snow in the Picture woman who correctly guesses the population in the Norfolk-Portsmouth-H a m p to n-War wick- KTNT -TV Tacoma, Wash., Home Show Newsport News, Va., market, as covered by hosts, decided to give Peg Carpenter and WTAR-TV Norfolk. The station is staging the Ted Bryant an instructional skiing lesson. contest to right an erroneous impression left by They engaged Shirley Fopp, past national U. S. census figures which separate Norfolk - downhill skiing champion, to demonstrate Portsmouth from Hampton -Warwick- Newport with Lyle Morton, area ski expert, as News, making them two county metropolitan moderator. A special ski slide was built areas. The two, in reality a single marketing just outside the studios. entity, represent America's 26th market, says As the day for the program ap- WTAR-TV. To collect the clothes from a store proached, there remained one minor of his choice, the winning entrant must submit problem: no snow. a figure closest to that which will appear in the The day was saved when Donald Watt, May 10 Sales Management's survey of buying show producer, ordered several tons of power. "snow" from a local refrigeration com- pany delivered in time for the skiing lesson to go on as scheduled. WOOD -TV SAYS IT IN PICTURES SINCE sending slide View -Masters to addresses on its promotion list, WOOD -AM -TV Grand Rapids, Mich., has been following up the gift Jinx Falkenburg McCrary, Leif Eid, Merril with a series of slides on station personalities. Mueller and Bob Hecox. They will scour the Carol Duvall, WOOD -TV's women's director, is tiny principality, button -hole guests and par- the subject of the station's latest slide mailing. take in the general festivities, capturing all their She is featured in pictures taken on different observations for the American public. In ad- studio sets and ranged around the View- Master dition to these plans, NBC last week began slide wheel. pre -empting the 11:45 a.m. Fibber McGee and Mollie program to bring its listeners a three - week daily series on Monaco, appropriately TPA CASTS 'TUGBOAT ANNIE' titled Romance of Monaco. AFTER a 13 -month search for actors to fill title role in the tv film series Tugboat Annie, 'HOME' CHARTS NEW FEATURES Television Programs of America, N. Y., last NBC -TV's Home, which celebrated its second Wednesday announced it would start shooting anniversary March 1, has listed some new the first film today (Monday). The title roles projects the daytime show will embark upon have been assigned to Minerva Urecal and this year. These include a filmed series on child Walter Sande. Annie, based on Norman Reilly adoption, prepared the cooperation Raine's Saturday Evening Post will series, be of the Child Welfare League of America; a produced by Leon Fromkess and directed by four -week California origination, beginning Charles Barton. The original movie version in May 21, coverage of both Republican and the 'thirties starred the late Marie Dressler and Democratic Presidential conventions and more Wallace Beery. personality interviews.

NBC PLANS MONACO COVERAGE 'PRETTY BIRD' GIVES KEYD ID'S IN what promises to be a gilt -edged and be- IN ITS PARAKEET contest KEYD Minne- jewelled version of Bride and Groom, NBC apolis found a bird willing and able to announce radio announced last week it has arranged for its promotional ID's during the week Feb. 27- pick -ups on Weekday of both civil and religious March 2. Mrs. George Zimmer, owner of wedding rites of Rainer III, Prince of Monaco, "Pretty Boy," collected a $100 savings bond and actress Grace Kelly. for her bird's delivery of: "I like KEYD, my With nuptials scheduled for April 18 -19, Country- Western Station, 1440." The contest NBC also has written up overseas travel orders was sponsored by KEYD and the House of for some of its staff reporters: Hazel Markel, Birds organization.

a a e i ñ

PAUL WEEKS (3rd from I), vice president of H -R Representatives Inc., is congratulated by Deputy Sheriff Richard O'Connell, executive director of the Sombrero Network, after the latter deputized him with the official star of Bexar County (San Antonio), Tex. Looking n on are (I to r): Don Donahue, Max Friedman, Chuck Davies, Avery Gibson, director of research, and Dave Harris all of H -R which represents KONO San Antonio. BROADCASTING TELECASTING March 5, 1956 Page 101 PROGRAMS & PROMOTIONS

PROVIDES TV HOSPITAL VISITS CHSJ St. John, New Brunswick, on its daily Telecast Originated From Graham Cell show, Time for Juniors, has arranged with local DESCRIBED as a "big step forward in station would be permitted to make the hospitals where children under 16 years of age putting tv coverage of the news on an equal scheduled broadcast," said KBTV Promo- are not admitted, to have hospitalized parents basis with other media" was the live telecast tion Manager Bill Walker. "Permission was of children appearing on the show that day, see in a prison cell last fortnight of John Gilbert granted by authorities at the last minute the show on tv receivers in the hospital lounges. Graham, 25, accused of planting in the suit- after Graham's defense attorney, J. J. Gib- In some cases, as in the tuberculosis hospital, case of his mother a dynamite bomb which bons, got the prisoner to sign a paper agree- some patients had not seen their youngest chil- exploded in a United Airlines plane, killing ing to it " dren for some months till CHSJ -TV made a her and 43 other passengers. The telecast Graham, who was photographed by a visit possible. was made by KBTV (TV) in the Denver KBTV camera in the "maximum security" County jail, and featured an interview with cell in which he is kept under continuous WBC COVERS SCHOOL MEETING Warden Gordon Dolliver and shots of Gra- guard, will go on trial today (Monday). IN line with its policy of covering significant ham. The telecast was conducted by Tom meetings in the educational field, the Westing- "Up to one minute before air time, there Carlisle, news director of the station, of house Broadcasting Co. covered the convention still was great uncertainty as to whether the which John Mullins is owner and president. of the American Assn. of School Administrators Feb. 21 -23, with tape recordings broadcast later on the WBC's group of four television and five radio stations. Other educational meetings covered recently by WBC included the White House Conference on Education in Novem- ber and the meeting of the National Citizens Committee for the Public Schools in January. STAGES 'SPEC- TAX -ULAR' EDUCATIONAL tv has borrowed from com- mercial network television to build up audience appeal for its programs. WTTW (TV) Chicago telecast a two-hour Spec- tax -ular with Internal Revenue Service agents explaining steps in filling out various tax forms. During the pro- gram they answered telephone calls from viewers who wanted additional information. wTTw asked viewers to have available at their DURING KBTV (TV)'s precedent- making live telecast from an accused murderer's cell, fingertips all financial records for making out Defense Attorney J. J. Gibbons (I) is interviewed by KBTV News Director Tom Carlisle returns. and Warden Gordon Dolliver looks on. WBBM AND 'NEWS' COLLABORATE IT's not everyday that rival media work side by WHEN -AM -TV PLAY TO AUTOISTS with its half-hour espionage series, Man Called side, but that's what happened recently in a joint X, to be launched shortly in more than 130 venture by WBBM Chicago and the local Daily WHEN -AM -TV Syracuse took advantage of the markets. At the close of each episode, viewers News. A radio team was assigned along with a 47th annual Syracuse Auto Show Feb. 19 -25 to will be invited to test their skill as "espionage newspaper crew to get the story on violations of promote an estimated $500 million automotive agents" by answering questions, such as: "When the city's building code. A portable tape re- market. WHEN's Auto Derby Quiz -a special The Man Called X met 'The Tall One'," the man corder was used to record more than three hours radio game broadcast live each night during the on stilts was carrying a poster. Was that poster of interviews with landlords and tenants. Re- attending the Auto exposition -had Syracusans advertising . . . a laundry? a restaurant? a sults were aired on WBBM's documentary Ear Show to compete for $200 worth of silver dol- circus? a tailor? Ziv suggests that prizes to be on Chicago program, presented by the El. lars each evening. In addition, the stations awarded by sponsors and stations be spy -type Institute of Technology's radio -tv department featured a "radio -tv sound stage" which illus- gifts, such as tape recorders and cameras. in cooperation with the CBS outlet. The Daily trated WHEN -AM -TV activity in the upstate News ran a pictorial layout telling readers, New York market. you in on the birth of a story." NBC -TV TO PRESENT 'BARRETTS' "We're letting ZIV VIEWER RECALL CONTEST ACTRESS Katherine Cornell and her husband, AS a means of ascertaining whether tv viewers director -producer Guthrie McClintic, will bring actually remember what they see when they the Broadway success, "The Barretts of Wim- Cagey Promotion watch a tv program, Ziv Television Programs, pole Street," to Producers' Showcase April 2, New York, has mapped out a contest for use NBC-TV has announced. CHRIS CHRISTENSEN, promotion manager, KEX Portland, Ore., had a » »» »» »» »» » » » »» » » »» » »»»»»» » >>>>6 Z «c «« «« « ««

Page 102 March 5, 1956 BROADCASTING TELECASTING FOR THE RECORD Station Authorizations, Applications (As Compiled by B T) "According February 23 through February 29 to the Includes data on new stations, changes in existing stations, ownership changes, hearing cases, rules 8 standards changes and routine roundup. Record" Continuities for April Abbreviations: A daily almanac . . each a Cp- construction permit. DA-- directional an- night. LS -local sunset. mod- - modification. tenna. ERP -effective radiated power. vld- trans. -transmitter. unl.- unlimited hours. ko- five-minute program packed very high frequency, ubf-ultra high frequency. kilocycles. 3CA- subsidiary communications an- with about the im ant -antenna, aur. -aural vis.- visual kw -Imo- tàorkation. S8A- special service. authorization information watts. w- watts, mc- megacycles. D-day. N- STA-special temporary authorization. portant happenings throughout the world. April's to the Tv Summary Through Feb. 29 "According Am and Fm Summary Through Feb. 29 Record" includes stories about Appls. In On Pend- Hear - Total Operating Stations in U. S.: Hans Christian Andersen, Air Licensed Cps ing lag Vhf Uhf Total Booker T. Washington, the 1956 AM 2,827 2,827 209 304 159 98 446 Fm 538 528 50 ._._ 1 Commercial on air 348 Presidential elections, Thomas Nomcom. Educ. on Air 14 5 19 Jefferson's birthday and other FCC Commercial Station Authorizations July 1I, 1952: significant and entertaining As of January 31, 1956* Grants since FCC applications the Am Fm Tv (When began processing highlights and sidelights of after tv freeze) years past. Licensed (all on air) 2,813 520 151 Vhf Uhf Total Cps on air 21 18 333 BMA's "According to the Rec- Cps not on air 120 16 105 Commercial 308 306 614° Total on air 2,834 538 484 Noncom. Educational 20 17 37° ord" package contains a full Total authorized 2,954 554 589 month's supply of continuities Applications in bearing 147 1 161 Applications filed since April 14, 1952: New station requests 242 3 26 Highly commercial . . . New station bids in bearing 98 0 105 (When FCC ended Sept. 28, 1948-April 14, 1952 Facilities change requests 153 5 32 freeze on tv processing) Now in its 12th successful year. Total applications pending 863 57 368 New Amend. Vhf Did Total in Jan. 0 3 0 For sample scripts please write Licenses deleted 1,307° Cps deleted in Jan. 0 1 7 Commercial 970 337 763 544 to Station Service Department Noncom. Sduc. $0 33 27 OP Rased on official FCC monthly reports. These are not always exactly current since the FCC Total 1,030 337 796 571 1,367° of going must await formal notifications stations vhf, 134 have been deleted. an the air, ceasing operattens, surrendering li- s 166 cps (32 uhf) censes or grants, etc. These figures do not include ° One educational uhf bas been deleted. BROADCAST noncommercial, educational fm and tv stations. ° One applicant did not specify channel. MUSIC, INC. For current status of am and fin stations see "Am and Fm Summary," above, and for tv sta- ,Includes 34 already granted. 589 FIFTH AVE., NEW YORK 17, N.Y. tions see "Tv Summary," next column. Includes 642 already granted. NEW YORK CHICAGO HOLLYWOOD TORONTO MONTREAL

ch. 2 (54 -60 mc); ERP 25 88 kw vis., 12.94 kw aur.; FCC ANNOUNCEMENTS ant. height above average terrain 837.7 ft., above ground 821 ft. Estimated construction cost $266.- 224, first year operating cost $144,000, revenue . . ° $144,000. Post office address 119 Second Ave., W., New Tv Stations Dickinson. Studio and trans. location Dickinson. Geographic coordinates 46° 43' 30.15" N. Lat., ACTIONS BY FCC 102° 54 58.16" W. Long. Trans. GE. ant. RCA. Montrose, Colo, -Western Slope Bcstg. Co. Legal counsel Eugene L. Burke, Washington, granted vhf ch. 10 (192 -198 mc); ERP 204 w vis. D. C. Applicant is licensee of KDIX Dickinson, 102 w aur.; ant. height above average terrain 70 N. D. Filed Feb. 27. ft., above ground 88 ft. Estimated construction Brownwood, Tex. -Brownwood Television Co., cost $24,000, first year operating cost $15,000, uhf ch. 19 (500 -506 mc); ERP 500 w vis., 180 w revenue none. Post office address P. G. Box 30, aur.; ant. height above average terrain 307 ft. Grand Junction, Colo. Studio location Grand above ground 310 ft. Estimated construction cost Junction. Trans. location Montrose. Geographic $67,635, first year operating cost $84,000 revenue coordinates 38° 30' 58" N. Lat., 107° 50' 55" W. $120,000. Post office address 911 St. Joseph St., Long. rans. and ant. RCA. Legal counsel Miller Dorchester Apts., Dallas, Tex. Studio and trans. & SchroederSchroeder, Washington. Consulting engineer location Brownwood. Geographic coordinates Commercial Equipment Co.. Washington. 31° 42' 10" N. Lat., 98° 59' 37" W. Long. Trans. Western Slope is permittee of KFXJ -TV Grand Continental Electronics, ant. Electron Labs. Legal Junction and will use Montrose outlet as satellite. counsel McKenna & Wilkinson, Washington, D. C. Western Slope is licensee KFXJ Grand Junction Consulting engineer Commercial Electronics now there are and Pres. Rex G. Howell is majority owner KGLN Corp., Dallas. Sole owner is O. L. Nelms, realtor, Glenwood Springs, Colo. Granted Feb. 23. and applicant for new tv at Victoria, Tex. Filed Clovis, N. M. -KICA Inc. granted vhf ch. 12 Feb. 27. Starting with the May issues of (204 -210 mc); ERP 29.740 kw vis., 16.045 kw aur.; ant. height above average terrain 218.80 ft., above APPLICATIONS AMENDED Standard Rote's Spot Radio and ground 240.25 ft. Estimated construction cost Sacramento Calif.-Capitol Radio Enterprises $210,500, first year operating cost $144,000, revenue amends application to propose waiver of sec. Spot TV books, and every month $3200.000. Post office address 520 Pile St., Clovis. 3.613 (b) of rules re location of studio outside city you'll 3 tudio and trans. location Clovis. Geographic co- limits and to submit corrected financial data. thereafter, get -way eye- traffic ordinates 34° 23' 52.8" N. Lat., 103° 11' 58.4" W. Amended Feb. 23. for your Service- Ads -because- Long. Trans. and ant. GE. Legal counsel D. F. Port Arthur, Tex. Jefferson Amusement Co. Prince, Washington. Consulting engineer John amends application for- new tv to specify station (1) -the map of your market, and H. Mullaney, Washington. Permittee is licensee location as Port Arthur, Tex., to submit addi- of KICA Clovis. Granted Feb. 23. tional financial data, change description of studio (2) statistics on your market, will be right Arecibo, Puerto Application for cp to Rico- location to 14th and Woodworth Blvd., Port in SRDS with use ch. 13 dismissed by letter of Feb. 28 at request Arthur, and to make ant. changes. Amended where they belong - - of applicant. Announced Feb. 29. Feb. 23. (3) your regular listing of rates and data.

APPLICATIONS Existing Tv Stations . . , Pocatello, Idaho -Radio Service Corp., vhf ch. This gives you a great new opportunity 6 (82 -88 mc); ERP 69 kw vis., 35 kw aur.; ant. ACTIONS BY FCC to take advantage of the tripled above average 1,460 ft., above height terrain WKAB -TV Mobile, Ala. -Cp cancelled (ch. 48) ground 171 ft. Estimated construction cost $243,- eye -traffic with your Service -Ads in 473, first year operating cost $157,000, revenue and call letters deleted by FCC for failure to $180,000. Post office address KSEI Pocatello. prosecute. Action of Feb. 28. appropriate positions near your Studio location Pocatello. Trans. location 4.5 WMGT (TV) Clearwater, Fla. -Cp cancelled miles east -southeast of Pocatello. Geographic co- (ch. 32) and call letters deleted by FCC for market data and near your listing. ordinates 42° 51' 04" N. Lat., 112° 21. 40" W. Long. failure to prosecute. Action of Feb. 28. Trans. and ant. RCA. Legal counsel Miller & WCBC -TV Anderson, Ind. -Cp cancelled (ch. 61) Schroeder, Washington. Consulting engineer and call letters deleted by FCC for failure to Harold W. Toedtemeler. Principals include Pres. prosecute. Action of Feb. 28. Standard Rate & Henry H. Fletcher (9.08 %), 9.08% owner KSEI and .8% KTFI Twin Falls, Idaho; Vice Pres. Flor- APPLICATIONS Data Inc. ence W. Gardner (42.78%), 42.78% owner KSEI KFRE -TV Fresno, Callt.-Seeks mod. of cp to 2 Service, and 72.60% owner KTFI;Hanna H. Soule (24.67 %), move trans. location approx. 125 ft. from present 24.67% owner of KSEI and 25.80% of KTFI, and location on Bald Mt., approx. ?¡ miles southwest Radio Bcstg. Corp. (21.8 %), 21.8% owner KSEI of Auberry Shaver Lake Rd. at Meadow Lake and 40% of KHTV (TV) Twin Fans. Radio Bcstg. Junction, Meadow Lake, Calif.; ERP to 316 kw Corp. is licensee of KTFI. Filed Feb. 27. vis., 160.2 kw aur. and to install DA system and Dickinson, N. D.-Dickinson Radio Assn., vhf make equipment changes. Ant. height above BROADCASTING TELECASTING March 5, 1956 Page 103 FOR THE RECORD

average terrain 2,000 ft. Filed Feb. 23. Roy O. Hawthorne Jr. (10 %), salesman- announcer amended to change to 1520 kc, uni. DA -1. KIDO -TV Boise, Idaho -Seeks cp to change WEEK Tampa, Fla., and Elmo B. Kitts (90%), 25% Amended Feb. 27. trans. location to Deer Point, Tv Lot #3, 103A owner WEBK, WPRY Perry, Fla., and WDCF Munising, Mich. -North Central Bcstg. Co. miles north-northeast of Boise, change ERP to 148 Dade City Fla. Filed Feb. 23. application for cp for new am to operate on kw vis., 74.6 kw aur. and make equipment Winter Haven, Fla.-Duane F. McConnell, 1320 1400 kc, 250 changes. Filed Feb. 23. w uni. amended to make changes kc, 500 w D. Post Office address 817 Demington, in officers and stockholdings. Amended Feb. 29. WTVO (TV) Rockford, Ill. -Seeks mod. of cp Lakeland, Fla. Estimated construction cost $14: Las Vegas to change ERP to 218 kw vis., 110 kw aur. and 971. Nev.-Rainbow Inc. application for first year operating cost $45,000, revenue $60: cp to operate on 1050 kc, 500 w D amended to make equipment changes. Ant. height above aver- 000. Mr. McConnell is 33.3% owner of WONN change trans. studio age terrain: 663.9 ft. Filed Feb. 29. Lakeland and 49% owner of applicant for new am and location to on grounds -TV N. M.-Seeks mod. of of Hotel Last Frontier, southwest of intersection KOAT Albuquerque, to operate in Homestead, Fla. He will withdraw of Hwy. 91 and Motor Vu Rd., Las Vegas and cp to change trans. location to Sandia Crest, ap- his interest in Homestead applicant. Filed Feb. make changes in officers, prox. 15 miles northeast of Albuquerque change 27. dir., and stockholders. 42.54 kw new Amended Feb. 28. ERP to 83.90 kw vis., aur., install Clinton, Iowa-Mississippi Valley Bcstg. Co., Fishkill, N. Y. -West Shore Bcstg. Co. applica- Filed 1390 1 ant. system and make equipment changes. kc, kw D. Post office address 104 6th Ave. tion for cp to operate on 1300 kc 500 w D Feb. 27. S,. Clinton. Estimated construction cost $35,888, Y. mod. of cp amended to change name of applicant to Samuel WBUF -TV Buffalo, N. -Seeks first year operating cost $48,300, revenue $48,000. Babbit, Saul Dresner Leonard Wechsler, Alfred to change ERP to 790 kw vis., 395 kw aur. and Principals are equal partners Wharton L. Murray, Dresner, Fred Schottland, and Robert Gessner make equipment changes. Ant. height above program dir.- operations manager of KHAS -TV d/b as West Shore Bcstg. Co.; change to 1260 kc, average terrain: 689 ft. Filed Feb. 29. Hastings, Neb.; Kenneth W. Evans, Clinton agency 1 kw, install DA; change trans. and studio loca- KVSO -TV Ardmore, Okla. -Seeks mod. of cp manager of Des Moines (Iowa) Register & Trib- tion to foot of Dennings Ave., Beacon, N. Y., to change ERP to 27.3 kw vis., 13.7 kw aur. and une, and H. Richard Pettersen, insurance agent. and change station location to Beacon, N. Y. make equipment changes. Ant. height above Filed Feb. 27. Amended Feb. 28. average terrain: 645 ft. Filed Feb. 27. Madisonville, Ky.- Hopkins County Broadcast- WBIR -TV Knoxville, Tenn. -Seeks mod. of co ers, 1310 kc, 500 w D. Post office 342 N. Seminary to make slight change in trans. location (no St., Madisonville. Estimated construction cost $36,000. change in description other than coordinates), Principals are Evers Mick (55 %), chief Existing Am Stations . . change studio location to 1513 Hutchison Ave., engineer WFMW -AM -FM Madisonville, and Con- Knoxville, and to make equipment changes. Ant. way M. Smith (45 %), chief engineer, WMTA height above average terrain: 991 ft. Filed Central City, Ky. Filed Feb. 27. ACTIONS BY FCC Feb. 27. Jonesville, La. -Old South Bests. Co., 1480 kc, 500 w D. 54, WNPT Tuscaloosa, Ala.- Granted increase in Post office address P. O. Box Natchez, D power PETITION Miss. Estimated construction cost $11,082, first from 1 kw to 5 kw, operating on 1280 year operating cost $22,000, revenue $28,000. Ap- kc. 500 w DA -N unl. Granted Feb. 24. KOTA -TV Rapid City, S. D.- Petitions to amend plicant is owner of WNAT Natchez. Filed Feb. 23. WWDC Washington, D. C.- Granted change sec. 3.606 (b) to provide for reallocation of ch. 3 from DA -1 to DA -2 on 1260 kc, 5 kw uni.; engi- to Mont., and/ Great Barrington, Mass. -Cecil F. Clifton, 860 neering conditions and subject to receiving from Miles City, Mont., Glendive. kc. 250 w D. Post office address P. O. Box 193, ference inter- or in alternative, to delete eh. 3 from Miles City. WNAW North Adams, Mass. Estimated construc- from grant of WCHV Charlottesville, Va., Announced Feb. 24. for increase in power on 1260 kc. Granted Feb. 24. tion cost $8,600, first year operating cost $52,000, WEAW Evanston, 111.- revenue is con- Granted increase on $78,000. Present application for 1330 kc from 500 w to 1 kw DA -D. Granted Feb. CALL LETTERS ASSIGNED struction in Great Barrington of what is now 24. Fe, N. M. Independent WNAW. Application simultaneously was filed for WKMI Kalamazoo, Mich. -Granted KVIT (TV) Santa -Video assignment of change from Theatres Inc., ch. 2. license of WNAW. Each applica- DA -2 to DA -N, operating uni. on 1360 kc, 1 kw. 5 WAST (TV) Hagaman, N. Y.- Hudson Valley tion is contingent upon other. Filed Feb. 29. kw LS, with remote control of trans. from main Bcstg, Co., ch. 29. Lansing, Mich. -Knorr Bcstg. Corp., 730 kc, 1 studio D. Granted Feb. 24. WRGP -TV Chattanooga, Tenn. - Mountain City kw D. Post office address 15001 Michigan Ave., KMUL Muleshoe Tex. -Application for mod. Television Inc., ch. 3. Dearborn, Mich. Estimated construction cost of cp (which authorized new am station) to $94,500, first year operating cost $110,000, revenue change ant.- trans. and studio locations and make $125,000. Knorr is owner of WKMH -AM -FM Dear- equipment changes returned to applicant to be born, WKMF Flint, WKHM Jackson and WS/IM- signed and notarized. Action of Feb. 28. New Am Stations . . AM-FM Saginaw, all Mich. Filed Feb. 23. Owego N. Y.-Harlan G. Murrelle, 1330 kc, 1 APPLICATIONS ACTIONS BY FCC kw D. lost office address Sayre, Pa. Estimated construction cost $18,740, first year operating cost KFTM Fort Morgan, Colo. -Seeks cp to change Madera, Calif.-Ian S. Lansdown application for $46,250, revenue $62,000. Mr. Murrelle has in- from 1260 kc to 1400 kc; change power from 500 w new am to operate on 1300 kc, 500 w D dismissed terests in three New Jersey and Pennsylvania D to 250 w uni. Filed Feb. 27. at applicant's request. Action of Feb. 27. newspapers and is Ares. -dir. of WOND Pleasant- WTHI Terre Hante, Ind. -Seeks cp to change Holdrege, Neb. -W. W. Bcstg. Co. application ville N. J., and second vice pres. -dir. WDBF Del- from DA -2 to DA -1. Filed Feb. 27. for cp to operate on 1380 kc, 500 w D returned: ray Beach, Fla. Filed Feb. 23. WHOT Campbell, Ohio-Seeks cp to change incorrectly notarized. Returned Feb. 27. Berwick, Pa.- Columbia County Broadcasters from 250 w D to 1 kw D and make equipment Albuquerque, N. M.-B & M Broadcasters Inc., 1280 ke, 500 w D. Post office address Craft changes. Filed Feb. 27. granted 1450 kc, 250 w uni. Post office address Press Bldg., Chambersburg. Pa. Estimated con- WLAF LaFollette, Tenn. -Seeks cp to change 5908 Central Ave. Southeast, Albuquerque. Esti- struction cost $15,044, first year operating cost from 100 w to 250 w. Filed Feb. 27. mated construction cost $18,259.76, first year op- $38.750, revenue $47,500. Principals are Pres.- KTW Seattle. Wash. -Seeks cp to increase erating cost $42,000, revenue $65,000. Principals Treas. John S. Booth (33.3 %), 33.3% owner of hours, sharing time with KWSC Pullman, Wash., are equal partners E. Boyd Whitney announcer WCHA- AM -FM -TV Chambersburg; part owner (KTW to operate full time D in addition to pres- HOAT Albuquerque, and D. K. MacGregor, gro- WTVE (TV) Elmira, N. Y.: pres. WMLP Milton, ent schedule), change trans. location, operate cery store owner. Granted Feb. 24. Pa., and pres. -treas. WTOW Towson, Md.; Vice trans. by remote control, and make equipment Selmer, Tenn. -Shiloh Bcstg. Co. application for changes. Filed Feb. 23. cp for new am to operate on 1010 kc, 250 w D Pres. Thompson K. Cassel (33.3 %), owner of WTKO Ithaca, N. Y.; WA TS Sayre, Pa.; part WDNE Elkins, W. Va. -Seeks mod. of license dismissed at request of applicant. Action of Feb. to change name of licensee to Marjo Bcstg. 28. owner WTVE (TV); pres. WDBF Delray Beach, Filed Corp. Winchester, Va.-North Virginia Bcstg. Co. ap- Fla. and vice pres. WOND Pleasantville, N. J., and Feb. 27. plication for cp for new am to operate on 1290 Secy. Harry J. Daly (33.3%), stockholder WOKE kc, 1 kw D dismissed at request of applicant. Oak Ridge, Tenn., WTOW, WDBF, and WMLV APPLICATIONS AMENDED of Feb. 28. Millville, N. J. Filed Feb. 29. Action HAMO Rogers, Kenmore, Wash. -Jane A. Roberts, 1330 kc, 1 Ark. -Application for op to in- kw D. Post office address 909 Michigan Ave., crease power from 500 w to 1 kw amended to APPLICATIONS Farmington, Mo. change name of applicant to KAMO Estimated construction cost ed Feb. Inc. Amend- Phoenix, Ariz.-BamRay Bcstg. Co., 1280 kc, 1 $16,000, first year operating cost $40,000, revenue 28. kw D. Post office address 8230 N. 16th St., Phoe- $50,000. Mrs. Roberts is joint owner of KREI WEBB Dundalk, Md.- Application for cp to increase D power from 1 kw to nix. Estimated construction cost $12,765, first year Farmington, KCHI Chillicothe, and KBIA Colum- ment 5 kw, make equip- operating cost $65,000, revenue $75,000. Principals bia. all Mo., and KCRB Chanute, Kan. , WINI changes, change studio location to 816 N. are equal partners A. V. Bamford, production - Murphysboro, Dl., and is joint owner of appli- Gilmore, Baltimore, and change station location promotion firm owner, and Ray Odom, KRUX cant for new am to operate in Little Rock. Ark. from Dundalk to Baltimore amended to make Glendale, Ariz., employe. Filed Feb. 23. Filed Feb. 23. DA system changes. Amended Feb. 28. Brooksville, Fla.-Hernando Bests. Co., 1450 kc, 250 w uni. Post office address Dale Mabry APPLICATIONS AMENDED MISCELLANEOUS Trailer Ct., 4207 S. Dale Mabry, Tampa, Fla. Esti- Detroit., Mich. -Faith Temple, mated construction cost $9,600, first year operat- Oxnard, Calif.-Pacific Broadcasters applica- in Christ Church of God ing cost $26,500, revenue application for authority to trans. pro- $32,000. Principals are tion for new am to operate on 1220 kc, 250 w D grams to CKLW Windsor, Ont., dismissed for fail- ure to prosecute. Action Feb. 28. Detroit, Mich.- International United Revelation People's Spiritualist Temple of Applied Chris- tianity application for authority to trans. pro- grams to CJ8P Leamington, Ont., dismissed for failure to prosecute. Action of Feb. 28. Brooklyn, N. Y.-David R. Rudnick seeks au- thority to trans. programs from Ebbets Field, NEGOTIATOR Brooklyn; Polo Grounds, New York City, and Roosevelt Stadium, Jersey City, N. J., to CFRA Ottawa, Canada. Filed Feb. 28. FOR THE CALL LETTERS ASSIGNED PURCHASE WHRT Hartselle, Ala.- Dorsey Eugene New- AND man, 860 kc, 250 w D. KAAA Kingman, Ariz.- Stonybrook Bcstg. Co., SALE OF 1230 kc, 250 w uni. Changed from KLAN. HGEN Madera, Calif.-Monde Bcstg. Co., 1250 kc, 500 w D. 1701 K St., N. W. . Washington 6, RADIO AND D. C., NA. 8 -3233 WPTZ Uneuin Building . New Indianapolis, Ind.-Rollins Bcstg. Co., York 17, N. Y., MU 7-4242 1590 kc, 5 kw D. II I West Monroe St. TELEVISION Chicago 3, Illinois RA 6 -3688 WCHB Inkster, Mich. -Bell Bestg. Co., 1440 kc. 500 w D. WTKO Ithaca, N. Y.-Thompson K. Cassel, 1470 kc, 1 kw D. KDOK Tyler, Tex. -Dana W. Adams, 1330 kc, 500 w D. Changed from KDWA. KITN Olympia, Wash.-Donald F. Whitman, 1440 kc, 500 w D. WLEO Ponce, Puerto Rico -Ponce Bcstg. Corp., 1170 kc, 250 w unl. Page 104 March 5, 1956 BROADCASTING TELECASTING fer of control to Clarkwood Bcstg. Corp. for $150,- APPLICATIONS RESUBMITTED New Fm Stations . . 000. Principals are Pres. Hartley L. Samuels (25 %), account executive WINS New York; Secy. WNOS -AM -FM High Point, N. C.- Resubmit APPLICATIONS Margery S. Samuels (25 %), housewife, and Vice application for assignment of licenses to States- Pres.-Treas. Judith S. Scofield (50 %), insurance ville Bcstg. Co. for $57,500 plus assumption of Storrs, Conn.-Board of Trustees of U. of Conn., broker. Granted Feb. 29. $4,700 mortgage. Statesville is owner of WSIC- 90.5 mc, 10 w. Post office address U. of Conn., HGOS Torrington, Wyo.- Granted assignment AM-FM Statesville, N. C. Resubmitted Feb. 23. Storrs. Estimated construction cost $1,600, first of license to DeVeny -Kath Bcstg. Co. for $46,458. KBRZ Freeport, Tex. - Application for transfer year operating cost $4,000. Station is to be non- Principals are equal partners Cecil C. DeVeny, of control to William D. Schneler resubmitted. commercial educational operation. Filed Feb. 29. announcer- engineer at KOLT Scottsbluff, Neb. Resubmitted Feb. 23. Minneapolis, Minn.-Fidelity Bcstg. Co., 97.1 and Kermit G. Kath announcer -salesman at mc, 3 kw unl. Post office address 3800 Minnehaha KNEE Scottsbluff. Granted Feb. 23. Ave., Minneapolis. Estimated construction cost Hearing Cases . . - $31,682, first year operating cost $36,000, revenue APPLICATIONS $38 000. Principals include Northwestern Tele- FINAL DECISIONS vision & Electronics Institute (57 %), former WJAM Marion, Ala. -Seeks involuntary assign- owner of non -commercial WNOV St. Paul, Minn. ment of permit to equal partners Kathleen W. Bridgeport, Wash. -FCC ordered C. J. Com- Filed Feb. 27. Neely, presently part owner of WJAM, and munity Services Inc., Bridgeport, and any and New York, N. Y.- Trustees of Columbia Uni- Elizabeth H. Neely. No consideration; transaction all agents thereof to cease and desist (1) from versity, 89.9 mc, 10 w. Post office address Colum- is based on will provisions. Filed Feb, 23. operating tv booster stations without having first bia U., New York. Estimated construction cost WHBB Selma, Ala. -Seeks transfer of control obtained license from FCC, (2) from carrying on 84.600, first year operating cost $1,000. Station is to John F. Townshend for $19,500. Mr. Townshend operation of said stations without person holding to be used for non -commercial educational is among present WHBB principals. Filed Feb. 28. appropriate operator's license from FCC, and (3) purposes. Filed Feb. 28. KWHN Fort Smith, Ark. -Seeks involuntary from rebroadcasting programs or parts thereof of control to of KXLY -TV Spokane, Wash., KHQ -TV Spokane, transfer estate administrators or any other tv station without first obtaining Salome Nakdimen and J. H. Friedman. Filed Feb. from originating Existing Fm 29. station express authority to do Stations . . . KBLO Hot Springs, Ark. -Seeks assignment of so. Action taken Feb. 23, effective March 5. license to J. Carl Bullard for $29,500. Mr. Bullard Ponce, Puerto Rico -FCC terminated rule - ACTION BY FCC is grocer. Filed Feb. 23. making proceedings and denied proposals by 12 KROS -AM -FM Clinton, Iowa-Seek transfer of Mundo Inc. and Ponce de Leon Bcstg. Co. to KSBR (FM) Mount Diablo, Callf. -FCC can- control to Bernard M. Jacobsen, Maenard W. shift ch. '7 from Ponce to Mayaguez, Puerto Rico. celled cp and dismissed application for extension Jacobsen and Helen S. Jacobsen under order of Counter proposals filed by Supreme Bcstg. Co. of of completion date at request of applicant. Call estate executor. Jacobsens were all minority Louisiana and Dept. of Education of Puerto Rico. letters deleted. Action of Feb. 28. owners of station, will now be sole owners. Filed were likewise denied. Action of Feb. 24. Feb. 23. APPLICATION WBRT Bardstown, Ky. -Seeks assignment of OTHER ACTIONS KWOS -FM Jefferson City, Mo. -Seeks cp to license to Lawrence W. Adams for $50,000. Mr. WPLA Plant City, Fla. -R. E. Hughes, Auburn- change ERP to 765 w and make equipment Adams is program dir. of WVJS Owensboro, Ky. dale, Fla. - Designated for consolidated hearing changes. Filed Feb. 28. Filed Feb. 27. applications of WPLA to change from 1570 kc to WNGO -AM -FM Mayfield, Ky. -Seek transfer of 910 kc, operating D with 1 kw, and Hughes for control to T. E. Brewer and R. B. Ligon for new am to operate on 910 kc, 1 kw D. Action of CALL LETTERS ASSIGNED Feb. 24. KEWC -FM Cheney, Wash.- Eastern Washington 33%end 2% owners,eN respectively, of WNGO AM Peoria, 111.-FCC amended its Feb. 17 memoran- College of Education, 89.9 roc, 10 w. FM. Filed Feb. 27. dum opinion and order which disposed of cer- WNAW North Adams, Mass. -Seeks assignment tain petitions by West Central. Bcstg. Co. and of license to Berkshire Bcstg. Co. for $15,000. Hilltop Bcstg. Co. in Peoria, ch. 8 comparative Principals include Pres. -Asst. Treas. John T. proceedings by (1) deleting footnote 1 to reflect Ownership Changes . . , Parsons (49 %), former manager of WHYN -TV timely filing of petitioners' Dec. 5 reply, and (2) Springfield, Mass., WBRK -WMGT (TV) Pitts- upon consideration of said reply, affirming denial ACTIONS BY FCC field, Mass., and Vice Pres. -Treas. James W. made in Feb. 17 memorandum opinion for inter- WSPC Miller (49 %), stockholder WESO Southbridge vention and other relief and for consolidation. Anniston, Ala. -Application for acquisi- Mass., permittee of new am in Orange, Mass., and Action of Feb. 17. tion of control by S. B. Ingram dismissed at re- quest applicant for new am to operate in Milford, Mass. KFNF Shenandoah, Iowa -FCC postponed effec- of attorney. Action of Feb. 27. Application for removal of WNAW to Great Bar- tive date of Dec. 30 grant to KFNF Shenandoah to KPAS Banning Calif.- Granted assignment of rington, Mass., was filed change ant: trans. location to Essex, Iowa, make license to San Jacinto Bcstg. Co. for $40,000. Prin- simultaneously. Each cipals application is contingent upon other. Filed Feb. 29. ant. changes (increase height)gand remote con-con - are equal partners Melvin F. Berstler, em- KAUS Austin, Minn. -Seeks assignment of li- atrol operation April ploye of WGN Inc.. Chicago, and Roy R. Cone, bault,, Minn., WGN Inc. cense to Minnesota Television Co. Corporate nd whic ro- engineer. Granted Feb. 29. change only; no change in control. Filed Feb. 27. tested grant, party to proceeding. Action of WGTH -TV Hartford, Conn. -Granted assign- KOBK Owatonna, Minn.-Seeks transfer of con- Feb. 24. ment of cp to CBS for $650,000. Granted Feb. 24. Rochester, N. Y. -FCC designated for hearing WGTH-TV trol to Robert W. Behling, Gerald J. Boos, and Hartford, Conn. -FCC denied tele- Duane Allen for $21,024. Messrs. Behling, Allen applications of WHEC-TV and WVET -TV for new graphic request by WNHC -TV New Haven, Conn., and Boos are general manager, program dir., tvs to operate on share -time basis on ch. 10 in that parties to assignment of cp of WGTH -TV Rochester, N. Y.; denied applicants' request for Hartford and chief engineer, respectively, of WDLB-AM- from General -Times Television Corp. FM Marshfield, Wis. Filed Feb. 28. oral argument; and made Federal Bcstg. System to CBS, granted by Commission Feb. 23, be WIRI (TV) North Pole, N. Y. -Seeks transfer of Inc., licensee of WSAY Rochester, which pro- directed not to effectuate same until Commission control to Rollins Bcstg. Inc. for $500,000 plus. tested grants, party to proceeding. Grants were acts upon protest by WNHC -TV, not yet re- Rollins owns WJWL Georgetown, and WAMS made March 11, 1953, but case was remanded to ceived. Action of Feb. 29. Wilmington, both Del, WRAP Norfolk, Va., Commission by Court of Appeals Dec. 21, 1955. WMGR Bainbridge, Ga.- Granted assignment of WNJR Newark, N. J., WBEE Harvey, Dl., WPTZ Current action keeps protested grants in effect. license to John A. Dowdy for one -third interest Indianapolis, Ind., and has application in hearing Action of Feb. 24. in WDVH Gainesville, Fla., together with deferred for new am to operate in Philadelphia. Filed WEOL Elyria. Ohio -FCC denied petition by payment of $13,550, plus $2,583 equity and assump- Feb. 27. Lorain Journal Co., Lorain, Ohio. for reconsidera- tion of $13,500 in notes. Mr. Dowdy is among WRTA Altoona, Pa. -Seeks assignment of li- tion of FCC action rejecting certain issues in present owners of station. Granted Feb. 29. cense to Altoona Trans -Audio Corp. for $42,500. proceeding involving application for renewal of WJOL Joliet, 111.-Granted assignment of license Principals include Pottsville Trans Video Corp. license of WEOL Elyria. Action of Feb. 29. to WJOL Inc. Corporate change only; no change (38.4 %), part owner of three community ant. sys- Lorain, Ohio -FCC granted petitions of WSPD in control. Granted Feb. 23. tems; Vice Pres. Louis H. Murray (15.4 %), former Toledo, Ohio, and WTTH Port Huron, Mich., to KXLQ Bozeman, KXLF Butte KXLK Great station manager of WPAM Pottsville, Pa.; Asst. extent of adding issues in proceeding involving Falls, KXLJ Helena, and KXL1 Missoula, all Secy. Horace J. Richards (7.7 %), WPAM asst. application of Sanford A. Schafitz for new am in Mont- Granted transfer of control to Z Bar Net manager and Treas. John L. Miller (38.4 %), varied Lorain to operate on 1380 kc, 500 w D; placed Stock transaction so stations may have funds to business interests. Filed Feb. 27. burden of introduction of evidence under certain expand tv interests. Granted Feb. 23. KARR Aberdeen, S. D. -Seeks involuntary issue on petitioners. Action of Feb. 29. WMUR Manchester, N. IL-Granted assignment transfer of control to Tressa Hunt and Virginia WMAN Mansfield, Ohio -FCC denied petition of license to Northeast Bcstg. Corp. for $150,000. Hunt, administratrices of estate of Delbert T. by Mansfield Journal Co., Mansfield, Ohio, for Pres- Treas. is Madeleine M. Girolimon (100 %), Hunt, deceased. Filed Feb. 23. reconsideration of Commission action rejecting insurance interests. Among directors is Warren H. KTAN Sherman, Tex. -Seeks assignment of li- certain issues in proceeding involving application Journay, former manager of WHIM-AM-FM cense to J. L. and W. W. Groves for $37,500. J. L. for renewal of license of WMAN Mansfield. Manchester. Call letters WMUR will not be as- Groves is former drive -in theater owner and W. Action of Feb. 29. signed nor is WMUR -TV involved in transaction. W. Groves is KBIM Roswell, N. M., commercial Ta hle quah- Bartlesville, Okla. - Stephenville Granted Feb. 29. manager. Filed Feb. 27. Bcstg. Co., Tahlequah, and Osage Bmtg. Co., WOTC Greenville, N. C.- Granted transfer of control to H. W. Anderson and Joel Lawhon for $16,125. Mr. Anderson will control 52% of stock and Mr. Lawhen 35 %. Both have been stockholders in station. Granted Feb. 29. WQCY (TV) Allentown, Pa.- Granted assign- ment of cp to WKAP Inc. for $7,500. Transaction BROADCAST TUBES are always in stock at eliminates those WQCY (TV) stockholders who ALLIED are not also stockholders in WKAP Allentown. Refer to your ALLIED Granted Feb. 29. WHBL Covington, Tenn. -Granted assignment DELIVERY ON 324 -page Buying Guide of license to Tipton County Bcstg. Co. Corporate IMMEDIATE change only; no change in control. Granted for station equipment Feb. 24. and supplies. Get WCBR Memphis, Tenn. -Granted transfer of RCA 5820 control to Jules J. Paglin and Stanley W. Ray for what you want when . $10,250 cash and assumption of $60,500 in notes. Ort*A ... o:nnsW Messrs. Paglin and Ray own WBOK New Orleans, ..,.,.m wwusmne+,eow,+wxn you want it. Ask to WXOK Baton Rouge, La. and hold majority in- be put on our - terests in KAOK Lake Charles, La. and KYOK ALLIED is the world's Houston, Tex. Granted Feb. 23. largest supplier of' power "Broadcast Bulletin" tubes KFST Fort Stockton, Tex. -Granted assignment and special-purpose mailing list. - of license to George Baker for $22,500. Mr. Baker, for broadcast station use. among other interests, is 80% owner of weekly Look to us for immediate, Fort Stockton Pioneer. Granted Feb. 23. from the ALLIED RADIO WBLT Bedford, Va.- Granted transfer of stock expert shipment from Addison P. Marsh Jr. to remaining stock- world's largest stocks. 1Òa-14.. Western Ave.; holders James E. Synan, Gordon L. Synan and Chicago 80 R. C. Atherholt No one will hold controlling in- Phone: HAymarket 1-6800 terest in station. Granted Feb. 23. WDLB -AM-FM Marshfield, Wis. -Granted trans- BROADCASTING TELECASTING March 5, 1956 Page 105 FOR THE RECORD

Bartlesville, designated for consolidated proceed- changes mod. and deletions of existing stations, that time for filing reply findings be extended ing applications for new ams to operate on in accordance with Part III, Sec. F, of North from Feb. 23 to Feb. 27. Action Feb. 21. 1350 kc, 500 w D (Osage with DA -D); made American Regional Bcstg. Agreement, Washing- KFH Wichita, Kan., and KWON Bartlesville ton, D. C., 1950. February 23 Applications parties to proceeding. Action of Feb. 24. Cuba Change List #1 Jan. 26, 1956 Coos Bay, Ore. -FCC denied request by KOOS 630 kc Accepted for Filing Coos Bay, KFIR North Bend, Ore., and KWRO Modification of Cp Ore., CMKU Santiago de Cuba, Ote.- (present opera- Coquille, for preliminary order temporarily 850 kc), 2 kw, ND, uni. Class III. 2 -1 -56. staying effective date of Commission Jan. 4 tion: KHQA -TV Hannibal, Mo. -Seeks mod. of cp grant to Harold C. Singleton for new am (1420 850 kc (which authorized new tv station) to extend com- 24. kc, 1 kw D) in Coos Bay pending consideration of CMKU Santiago de Cuba, Ote.- (vide: 630 kc), pletion date to Sept. protest filed by petitioners. Action of Feb.24. 2 kw, ND, unl. Class II. Delete assignment. Renewal of License Pacific Television Inc., Coos Bay, Ore.-KOOS CMKC Santiago de Cuba, Ote.-(present opera- KCSJ -TV Pueblo, Colo. Inc., Coos Bay, Ore.-Designated for consolidated tion: 770 kc) 2 kw, ND, unl. Class H. 2 -1 -56. hearing applications for new tv to operate on 770 kc February 24 Decisions ch. 16; Pacific would operate as satellite. CMKC Santiago de Cuba, Ote.- (vide: 850 kc). Washington, Illinois -By orders of Feb. 23, Com- 1 kw, ND, uni. Class H. Delete assignment. By the Commission mission corrected transcripts of oral arguments CMDC Holguin, Ote.- (present operation: 1290 Granted Renewal of License in two proceedings (1) re Community Services kc), 1 kw, ND, uni. Class II. 2 -1 -56. KSO Inc., Bridgeport, Wash., H. J. Miller. Nespelem, 900 kc KOKX Keokuk, Iowa; Des Moines, Iowa; Wash., and R. E. Darwood et al., Quincy. Wash.. KFEQ -AM -TV St. Joseph, Mo.; KSTT Davenport, as proposed by Commission counsel, and (2) re CMKS Guantanamo, Ote.- (vide: 1290 kc), 250 Iowa; WTRW Two Rivers, Wis. WMBD Inc., and WIIIL Television Co. (ch. 8), w, ND, unl. Class II. Delete assignment. Granted SCA Peoria, Ill. as proposed by applicants. CMJV Ciego de Avila, Camaguey -1 kw, ND, unl. Class II. 2 -1 -56. WLEY (FM) Elmwood Park, Ill. Madison, Wis. -FCC denied petition for recon- sideration and further relief filed by WTVO (TV) 1290 kc Rockford, Ili.. insofar as it requests stay of com- CMDC Holguin, Ote.- (vide: 770 kc). 1 kw ND February 27 Decisions parative proceedings on applications of Radio uni. Class III. Delete assignment. Wisconsin Inc., and Badger Television Co. for CMKS Guantanamo, Ote.- (present operation: ACTIONS ON MOTIONS new tv to operate on ch. 3 in Madison pending 250 w 900 kc), 1 kw, ND, unl. Class III. 2 -1 -58. By Chief Hearing Examiner disposition of request for reconsideration of Nov. D. 10 action denying "deintermixture" petitions. James Cunningham (On Dec. 12 Commission announced its decision Hazard Bcstg. Corp., Hazard, Ky. -By memo- granting application of Radio Wisconsin Inc.. and Routine Roundup . . . randum opinion and order, denied motion to ac- denying Badger.) Action Feb. 23. cept its written appearance filed late in pro- -FCC (1) ceeding involving its application and that of Caguas, Puerto Rico granted petition February 23 Decisions Perry County Bcstg. Co. for new am station in of American Colonial Bcstg. Corp for dismissal Hazard, and dismissed with prejudice appli- with prejudice of application of Supreme Bcstg. ACTIONS Bcstg. Co. for new tv station to operate on ch. 11 in ON MOTIONS cation of Hazard Corp, for failure to pros- Caguas, (2) denied petition of Supreme for ac- By Hearing Examiner Thomas H. Donahue ecute. Action Feb. 24. ceptance of its late appearance. dismissed with Courier -Times Inc., New Castle, Ind. -By mem- By Hearing Examiner Jay A. Kyle prejudice its application, and (3) retains in hear- orandum opinion and order. granted petition for KSLM -TV Salem, Ore. -Pursuant to prehear- ing status application of American Colonial for leave to amend its am application to change DA ing conference, ordered that hearing on applica- ch. 11 in Caguas. Action of Feb. 23. array of its proposed operation; amendment filed tion for mod. of cp (ch. 3) be set for March 26. Feb. 6 and supplemented Feb. 9 is accepted. Ac- Action Feb. 23. tion Feb. 21. By Hearing NARBA Notifications . . . Examiner Annie Neal Huntting By Hearing Examiner Basil P. Cooper Port Arthur College, Port Arthur, Tex. List of changes, proposed changes. and correc- WLBB Carrollton, Ga.- Granted motion for cor- Granted petition for leave to amend its applica-- tions in assignments of Canadian stations mod. rections in various respects to transcript in pro- tion for new tv station (ch. 4) to bring it up to appendix containing assignments of Canadian ceeding re am application of WWCS Bremen. date in various respects. Action Feb. 24. stations attached to Recommendations of the Ga. Granted informal request of Feb. 20 for ac- By Hearing Examiner J. Bond North American Regional Bcstg. Agreement En- ceptance of its proposed findings of fact filed D. gineering Meeting Jan. 30, 1941. Feb. 20 in lieu of Feb. 17, date originally specified Broadcast Bureau -Granted motion for ex- tension of time from Feb. 24 to March 2 to file Change List Feb. 7, 1956 and same are accepted, in WWCS proceeding. #98 Actions Feb. 20. proposed findings in proceeding on applications 790 kc for transfer of control of WLAQ Rome, Ga., and CKMR Newcastle, N. B. kw, DA -1, uni. Class North Central Bcstg. Co., Munising, Mich.-Muni- renewal of license. Action Feb. 23. -1 sing-Alger Bcstg. Co., Munising, Mich.- Granted III. Now in operation. petition of North Central for leave to amend its By Hearing Examiner H. Gifford Irlon 900 kc am application to reflect certain changes in offi- Western Ohio Bcstg. Co., Greenville, Ohio - CJBR Rimouski, P. Q. -10 kw, DA -N, uni. Class cers. dir., stockholders and proposed chief engi- Granted petition for continuance of hearing II. Now in operation. neer of applicant corporation; ruling on peti- from Feb. 27 to April 2 re application for new 910 kc tion of Munising -Alger to amend its application am station. Action Feb. 23. so as to reflect certain terms of partnership agree- By Hearing CBO Ottawa, Ont-5 kw, DA -1, uni. Class III. ment is reserved pending receipt of statutory and Examiner Elizabeth C. Smith Now in operation. judicial authority. Action Feb. 20. WNYC New York N. Y.- Granted petition for 970 kc By Hearing Examiner Annie Neal Huntting continuance of hearing from Feb. 23 to Feb. 28 re CKCH Hull, P. Q.-5 kw, -1, application of WNYC for SSA to operate addi- DA uni. Class III-A. Elizabethtown- Columbia, Pa. -Upon informal tional hours, and re petition of WCCO Minne- Now in operation. agreement of parties in am proceeding involving apolis, Minn. Action Feb. 21. 1050 kc applications of Musser Bcstg Co., Colonial Bcstg. CKDM Dauphin, Man. -1 kw D, 250 w N, ND, Co., Elizabethtown, and Radio Columbia, Colum- uni. Class II. Now in operation. bia, continued prehearing conference and hear- February 27 Applications 1070 kc ing scheduled for Feb. 21 and 27, respectively, to 5 26, respectively. Action 20. CJET Smiths Falls, Ont-250 w, ND, D. Class March and Feb. Accepted for Filing II. Now in operation. By Hearing Examiner Hugh B. Hutchison Modification of Cp CKLG North Vancouver, B. C. -1 kw, DA -1, uni. Pittsburgh, Pa.-On examiner's own motion, WETU Wetumpka, Ala. -Seeks mod. of cp Class II. Now in operation. extended time for filing proposed findings and (which authorized changed frequency, increased conclusions to and including March 19, in ch. 11 power and equipment 1240 kc proceeding, Pittsburgh, involving applications changes) for extension of New completion date. Eastview, Ont-250 w, DA -1, uni. Class IV. . and Pittsurgh Radio Supply House WTVO (TV) Rockford, 111.-Seeks mod. of cp (as Delete assignment. Inc. Action Feb. 21. mod. which authorized new tv station) for ex- 1320 kc By Hearing Examiner Herbert Sharfman tension of completion date. New Burlington, Ont -500 w, ND, D. Class III. Wolf Point, Mont. -On oral request of counsel WNIA Cheektowaga, N. Y. -Seeks mod. of cp 2-1 -57. for Hi -Line Bcstg. Co. Wolf Point, and without (as mod. which authorized new am station) for Notification of new Cuban radio stations, and of objection to counsel Mr other parties, ordered extension of completion date.. - KTVF (TV) Anchorage, Alaska -Seeks mod. of cp (which authorized new tv station) to extend completion date to Sept. 1. WJTV (TV) Jackson, Miss. -Seeks mod. of ep (which authorized new tv station) to extend completion date to Sept. 22. Radio Station and Newspaper KOED -TV Tulsa, Okla.-Seeks mod. of cp (as mod. which authorized new non -commercial tv) to extend completion date to Sept. 21. Appraisals Renewal of License KRAI Craig, Colo.; KUBC Montrose, Colo.; KCSJ Pueblo, Colo.; KLEM LeMars, Iowa; KM Tax, estate and many other personal problems create the need for Shelby, Mont; WHPS (FM) High Point, N.. C.; KVOD Denver, Colo. an independent appraisal. Extensive experience and a national or- Remote Control ganization enable Blackburn -Hamilton Company to make accurate, KRMD Shreveport, La.; WDXI Jackson, Tenn. authoritative appraisals in minimum time. License to Cover Cp WGGH Marion, 111.-Seeks license to cover cp which authorized increased power and equipment changes. Negotiations Financing Appraisals SCA WEHR (FM) Woburn, Mass. BLACKBURN - HAMILTON COMPANY RADIO -TV- NEWSPAPER BROKERS February 28 Decisions WASHINGTON, D. C. CHICAGO SAN FRANCISCO James W. Blackburn Ray V. Hamilton William T. Stubblefield ACTIONS ON MOTIONS Clifford B. Marshall W. R. Twining By Hearing Examiner Washington Bldg. Tribune Tower Ill Sutter St. James D. Cunningham Sterling 3- 4341 -2 Delaware 7- 2755 -6 Exbrook 2- 5671 -2 Pine Bluff, Ark. -On examiner's own motion, (Continues on page 113) Page 106 March 5, 1956 BROADCASTING TELECASTING PR® 'ESSI®NAL CARDS

JANSKY & BAILEY INC. JAMES C. McNARY 1926 -Established - GEORGE C. DAVIS ótecative Offices Consulting Engineer 1735 De Sales St., N. W. ME. 8 -5411 PAUL GODLEY CO. 501 -514 Munsey Bldg. STerling 3 -0111 Notional Press Bldg., Wash. 4, D. C. Offices and Laboratories Upper Montclair, N. J. MO. 3 -3000 1339 Wisconsin Ave., N. W. Washington 4, D. C. Telephone District 7 -1205 Laboratories Great Notch, N. J. D. Washington, C. ADams 4 -2414 Me ?ether AFCCE Al ember AFCCE Member AFCCE Al ember AFCCE

Commercial Radio Equip. Co. A. D. RING & ASSOCIATES GAUTNEY & JONES Everett L. Dillard, Gen. Mgr. Craven, Lohnes & Culver 30 Years' Experience in Radio CONSULTING RADIO ENGINEERS INTERNATIONAL BLDG. DI. 7.1319 Engineering MUNSEY BUILDING DISTRICT 7-8213 WASHINGTON, D. C. 1052 Warner Bldg. National 8 -7757 Pennsylvania Bldg. Republic 7 -2347 P. O. BOX 7037 JACKSON 5302 WASHINGTON 4, D. C. Washington 4, D. C. KANSAS CITY, MO. WASHINGTON 4, D. C. ,S1 ember .Member AFCCE .Member AFCCE .Member A FCC E AFCCE

Frank H. McIntosh & Assocs. WELDON CARR PAGE, CREUTZ, RUSSELL P. MAY & CONSULTING RADIO ENGINEERS Consulting STEEL & WALDSCHMITT, INC. 711 14th St., N. W. Sheraton Bldg. 1216 WYATT BLDG. Radio & Television Communications Bldg. 710 14th N. W. Washington 5, D. C. REpublic 7-3984 St., Executive 34670 WASHINGTON, D. C. Engineers Washington S, D. C. 303 Metropolitan 8-4477 Al ember A FCC E Washington 6, D. C. Dallas, Texas White Henry Stuart Bldg. Mutual 3280 Seattle 1, Washington Member 1001 Conn. Ave. 4212 S. Buckner Blvd. AFCCE Member AFCCE Member AFCCE

A. EARL CULLUM, JR. ROBERT M. SILLIMAN KEAR & KENNEDY GUY C. HUTCHESON CONSULTING RADIO ENGINEERS John A. Moffet- Associate 1302 18th St., N. W. Hudson 3 -9000 INWOOD POST OFFICE P. O. Box 32 AR 4 -8721 1405 G St., N. W. WASHINGTON 6, D. C. DALLAS 9, TEXAS Republic 7 -6646 1100 W. Abram JUSTIN 6108 Member AFCCE Washington 5, D. C. .Member ARLINGTON, TEXAS AFCCE Mein ber 4 FCC /.

GEO. P. ADAIR ENG. CO. WILLIAM E. BENNS, JR. LYNNE C. SMEBY WALTER F. KEAN Consulting Engineers AM -TV BROADCAST ALLOCATION Consulting Radio Engineer "Registered Professional Engineer" Radio -Television FCC & FIELD ENGINEERING 3738 Kanawha St., N. W., Wash., D. C. 1311 Communications- Electronics Phone EMerson 2-8071 G St., N. W. EX 3 -8073 1 Riverside Rood- Riverside 7 -2153 1610 Eye St., N.W., Washington 6, D. C. Box 2468, Birmingham, Ale. Riverside, Ill. WASHINGTON 5, D. C. Executive 3 -1230 Executive 3-5151 Phone 6.2924 .Member AFCCE (A Chicago suburb) Member AFCCE

ROBERT L. HAMMETT Vandivere, CARL E. SMITH JOHN B. HEFFELFINGER CONSULTING RADIO ENGINEER Cohen & Wearn CONSULTING RADIO ENGINEERS 4900 Euclid Avenue 821 MARKET STREET 8401 Cherry St. Hiland 4 -7010 Consulting Electronic Engineers Cleveland 3, Ohio SAN FRANCISCO 3, CALIFORNIA 612 Evans Bldg. NA. 8 -2698 KANSAS CITY, MISSOURI 1420 New York Ave., N. W. HEnderson 2-3177 SUTTER 1 -7545 Washington 5, D. C. .Member AFCCE

VIR N. LOWELL R. WRIGHT J. G. ROUNTREE, JR. JAMES JOHN H. MULLANEY Aeronautical Consultant SPECIALTY Consulting Radio Engineers serving the radio 8 tv industry 5622 Dyer Street Directional Antenna Proofs on aeronautical problems created by antenna towers Mountain and Plain Terrain 2000 P St., N. W. EMerson Munsey Bldg., Wash. 4, D. C. 3266 Washington 6, D. C. 1316 S. Kearney Skyline 6 -6113 District 7 -1740 Dallas 6, Texas Denver 22, Colorado Adams 4 -6393 (nights -holidays telephone Herndon, Va. 114)

A. E. TOWNE ASSOCS., INC. TELEVISION and RADIO ENGINEERING CONSULTANTS SERVICE DIRECTORY 420 Taylor St. San Francisco 2, Calif. PR. 5 -3100

COMMERCIAL RADIO CAPITOL RADIO SPOT YOUR FIRM'S NAME HERE, MONITORING COMPANY ENGINEERING INSTITUTE To Be Seen by 75,956' Readers PRECISION FREQUENCY Accredited Technical hures rte Cervical. -among them, the decision-making MEASUREMENTS 3224 16th St., N.W., Wash. 10, D. C. station owners and managers, chief A FULL TIME SERVICE FOR AM -FM -TV Practical Broadcast, TV, Electronics s.- engineers and technicians --- applicants gineering home study and residence P. am, ho, tv and facsimile facilities. O. Box 7037 Kansas City, Mo. courses. Write For Free Catalog, specify for Phono Jackson 35302 course. 1953 ARB Projected Readership Survey Neenba IFOOM

BROADCASTING TELECASTING March 5, 1956 Page 107 CLASSIFIED ADVERTISEMENTS RADIO Payable in advance. Checks and money orders only. Deadline: Undisplayed- Monday preceding publication date. Display- Tuesday Help Wanted- (Cont'd) preceding publication date. Announcers Situations Wanted 200 per word -$2.0O minimum Help Wanted 250 per word - $2.00 minimum. Announcer for Albany, New York station. Must All other classifications 300 per word -$4.00 minimum Display ads $15.00 inch be experienced and versatile with car. Knowl- per edge of popular music essential. Box 668F, B.T. No charge for blind box number. Send box replies to BROADCASTING TELECASTING, 1735 KANO, new one kw daytimer in Anoka, Minne- DeSales St. N. W., Washington 6, D. C. sota, now taking personal interviews for com- Ap UC*1.re: If transcriptions or bulk packages submitted, $1.00 charge for nailing (Forward remittance plete staff. Contact Dean Johnson, Station Man- separately, please). All transcriptions. photos, etc., seat to box numbers are sent at owner's risk. Bsoaocur- ager, 1015 Monroe Street, Anoka, Minnesota. tac Tn.ecssnsic expressly repudiates any liability or responsibility for their custody or return. HA 1 -1985. Wanted: Announcer -engineer, send tape, KBUN, Bemidji, Minnesota. RADIO RADIO Announcer. Immediate opening for experienced announcer that will work. Contact Radio Sta- tion KTLU, Rusk, Texas. Help Wanted Help Wanted-(Cont'd) Staff announcer, no- newscast, no writing -straight Managerial announcing. This is a good job with a 50 kw CBS Salesmen newspaper -owned station. Company benefits, Sales manager-five figure earnings for "front pension plan for the right man. Send audition line" sales manager in Maryland. Exceptional Top money making southeastern independent tape, letter with background, marital status, when future. Man who can sell, hire and inspire. Write needs salesman with creative advertising ideas. available to: Lew Lowry, KTRH, Houston, Texas. fully. Box 601F BT. Musical and dramatic production furnished for spot recordings. Liberal draw and accounts to Announcer -operate board. First class license Wanted: An intelligent, self -starting assistant to start. Rush resume to Box 446F, B.T. desirable, but not required. Progressive ABC - busy manager of independent Louisiana daytimer. Mutual station in growing city. Call or write This is no job for beginners. You must be able Salesman . . . progressive independent, number KVOC, Casper, Wyoming. to create and type copy. Announce and assist in one in marke, on Texas coast, needs solid sales- every department except technical. Rush com- man. Salary, annual vacation, bonus, other bene- Wanted: Announcer for 1000 watt daytimer inde- plete resume. Qualified applicants will be con- fits, plus liberal commission. In first letter give pendent. Must know -how to work. Have good tacted for auditions etc. Specify required in- experience, references. pay expected. Box 642F, voice. Only experienced men wanted. Apply come. Box 669F, B.T.t B.T. Phillip Brady. Radio Station WAPF, McComb, Commercial manager and sports director. $5200 Salesmanactive accounts, good prospects. No Miss. yearly base pay plus percentage. Must be excep- high pressure but want results. Salary plus corn - tionally high calibre salesman for single station nussions. Minn. station. Box 647F, BT. Opportunity in Greenville, Miss. Personality an- market. Write KOCA, Kilgore, Texas. nouncer for new 1000 watt daytimer ... on air Experienced aggressive salesman with car for early April. Send tape ... complete resume im- Wanted: Assistant manager ready to manage sta- Albany, New York station. Attractive financial mediately ... General Manager, WDDT, % The tion. Young, energetic salesman, who can an- arrangement. Box 669F, BT. Delta Democrat Times. Greenville, Miss. No nounce. 1st license desirable but not required floaters or prima donnas please. Radio Station KVOU, Uvalde, Texas. Sales representative. First rated music station has opening with tremendous future for sincere, Morning man. station Wanted: Sales manager for 1000 watt independent ambitious professional radio salesman. You will Rural near Washington, station. Must be detail minded with D. C. Salary commensurate with ability. experi- daytime appreciate working with professional people in ence. Rush tape, photo, resume. WKIK, Leonard - creative imaginative to turn ideas into sales. a fast growing area -high guarantee, plus com- town, Guaranteed $100.00 per week draw and 15% com- missions. If you desire lovely area, wonderful Maryland. mission on sales. Here is a chance for the right climate, progressive top station, call, write, wire man to make money and grow with a sound Ralph Petti, Sales Manager, KWBY, Colorado Announcer with experience to run news, DJ, and company operating three radio stations. Apply Springs, Colorado's most listened to station. regular staff. Rush full information and tape. Phillip Brady, Radio Station WAPF, McComb, WNXT, Portsmouth, Ohio. Miss. Local salesman. Good account list to start. Good pay. Send letter, references. picture. KWTO, No. 1 Negro station, WOKJ. Jackson, Miss. has Springfield, Missouri. 1st opening for DJ. No novices. Must be good. Send tape, references, experience and photo im- Wanted experienced chief radio salesman. Salary mediately. William Anderson, PD. and commission, write WBRV, Boonville New York, or phone Boonville, 11, collect for details. Immediate opening for qualified announcers, Experienced salesman or saleswoman. Salary plus WPAC, Patchogue, N. Y. Increasing to 5000 watts. commission. WKNK, Muskegon, Michigan. Call person to person for appointment. Program WANTED Director, Patchogue 3 -4600. Announcers Engineer -announcer. Afternoon shift only. All top music station Corpus Christi resort area. No California combo men with ability to do top sell- colds never too hot. Permanent. $78.00 up, de- F O li ing Job on air. You can earn top pay with Phone collect TU 4 -1590. dominent station in growing market. Send full órdingC experienc.e. details and photo to Box 482F. B.T. Northwest graduates working in radio and tv (in- Florida -Need top-notch pops DJ. Better than cluding Northwest Broadcasting School gradu- average salary with chance to sell and increase ates) we are forming a national alumni associa- your earnings. Send short tape (non -returnable) tion and I have a special gift for you. Get in RADIO 505F, of show, commercials and news. Box B.T. touch with me as soon as possible. Bill Sawyer, 1221 N. W. 21st Avenue, Portland 9, Oregon. Top morning announcer wanted. Want hillbilly or character type. Must be experienced, reliable. NBC Virginia station. Give full details, refer- Technical ONLY ences in your first letter. Box 559F. B.T. Engineer to install and service specialized audio Wanted by new daytime kilowatt in Arizona, a devices over large territory in U. S. Good salary versatile, experienced announcer with 1st class plus expenses. Transportation supplies. Appli- ticket ... for morning shift in the hunting and cant should include list of experience and refer- 50,000 watt clear channel fishing paradise of America. Excellent pay and ences. Personal snapshot must be included (not working conditions. No drunks or floaters. returnable). Box 489F. BT. references and tape audition required. Send station in midwest wants a resume, picture and tape to Box 580F, B.T. Radio station Iowa. Wanted immediately: Chief Leading midwest clear ohannel radio station with engineer, announcer- engineer-1st ticket. Good program- production and vhf -tv needs 2 talented personalities. Ability to pop DJ. Female continuity writer. Ideal working do adiib show with talent-musicians a must conditions. Send tape, photo and complete Staff work also important. Only experienced- resume in first letter. Box 565F, B.T. idea man. This is a real employed persons need apply. Box 584F, B.T. Control room engineer with first class ticket for opportunity for a top pro- Combination morning man -chief engineer. network station in major south Texas city, no Proven performance. $100 a week to start. Ideal announcing. State experience, references and opportunity for right man with progressive in- send recent snapshot. Box 605F, B.T. gramming man who wants dependent music and news station. Box 609F, BT Engineer pen. Beo 672F. Experienced announcer wanted. Northeast Texas, dbut not essential. dSalary to do a real job with one of 250 watt network station. Send resume with tape. B.T. Box 616F, BT. the nation's top radio Announcer with first phone ... number one in- First phone license, for chief of well equipped dependent on Texas coast needs announcer with remote control 500 watt daytimer. Some an- stations. first phone. Pay $350 per month. Annual vaca- nouncing. KMAN, Manhattan, Kansas. tion, bonus and other benefits. Please give ex- perience, references and send tape. Tape will be Immediate opening for 1st phone (combo) chief returned. Box. 643F. BT. engineer at 1000 watt independent daytimer. Pleasant working conditions with excellent Box 603F, B T Announcer or sales with 1st class ticket. Refer- salary. 2 week paid vacation. Opportunity for ences required. Music, news station in Minn. advancement. Send resume and tape to KTFY. 1111 Box 848F, B.T. Brownfield, Texas. No drifters or barleycorns. Page 108 March 5, 1956 BROADCASTING TELECASTING RADIO RADIO RADIO Help Wanted- (Cont'd) Situations Wanted -(Cont'd) Situations Wanted- (Cont'd) Technical Announcers Announcers Wanted at once. Engineer- announcer or sales- Announcer, 4 years experience. Fine voice, Country-DJ- musician, announcer. Third. TV. men. $90.00 a week. Temporary position until authoritative news, relaxed DJ commercial de- Well experienced. Sincere, progressive stations early April. WBRV Radio. Booneville, N. Y. livery. First phone, tape. Box 812F, B.T. only. Salary, talent. Box 651F, B.T. Phone 11. Native of northwest desires medium, large mar- Announcer, five years experience in radio and tv. Wanted: Combination engineer- announcer -first ket permanency there. Married, vet, dependable. Worked in major markets. Interested only in phone license. Write or telephone FEderal 2- Three years DJ, news, pitchman, sports. Em- Eastern metropolitan market. Box 653F, BT. 3951. WFRO, Fremont, Ohio. ployed top rated station S.W. medium market. Box 613F, B.T. Attention Dixie and east coast stations!! Experi- Wanted: Radio engineer; first class radio tele- enced deejay. Intelligent, glib, clever, versatile. phone license; strong on maintenance. No oper- For major league baseball announcer seeking Desires permanent affiliation with progressive ating tricks. Apply, Chief Engineer, Radio Sta- play -by -play opportunities, all sports, any size station. Smooth easy delivery for top commercial tion WRIV, 29 East Main St., Riverhead, Long market. Available immediately. Box 614F, BT. results. Prefer all night or early morning platter Island, N. Y. spot. Available immediately. Box 659F, B.T. Wanted immediately. Chief engineer for 250 watt Nine years radio -tv announcing, directing, news, copy, promotion. $80 minimum. Tape, copy, re- Mature -experienced. A -1 air salesman with first station. Permanent position. No announcing re- morning -daytime quired. Call Plaza 4 -5141, WWCO, Waterbury, sume on request. Prefer east. Details please. Box phone desires early shift with 617F, BT. active station in good market. Presently em- Conn. ployed major network station small market five Engineer-for transmitter at fm station. Duties Negro announcer-disc jockey, commercial per- years. Reliable, responsible family man. Prefer interesting and varied. Write-Joe Sanford, Rural sonality, station staff. Experience light-hard will- West Coast or southwest but will consider other Radio Network, Ithaca, New York. ing worker. Single travel, tape references. Box if income warrants. Tap board and tape man with 618F, B.T. best references. Present employer may be con- Have for combination -chief engineer. tacted. Available for work April 15 next. Box opening 662F, B.T. Excellent salary. Del Rio, Texas. Phone 5-2431. Young experienced announcer with tough break Box B.T. Programming -Production, Others looking for another chance. 620F, Announcer-6 months experience-married, vet - eran-2 years college and radio school graduate - Newsman -aggressive air personality, major mar- Employed 9 years with solid commercial radio -tv midwest preferred. Box 663F, B.T. ket midwest. Send tape, picture. Box 652F, B.T. operation. Seek position in larger market with Box 62 potential. Resume and tape Announcer, some experience radio school grad Continuity writer, male or female. Send resume. available. .. looking for opportunity -(ape, resume. photo. Leo Jylha, WBCM, Bay City, Michigan. Box 667F, B.T. Bad situation developing, poor management, sta- Newsman, experienced to write and deliver local tion for sale. Two announcers want to continue DJ sports, versatile, experienced. Lively voice. news. Handle tape- recorder. $75 per week. working together. Prefer Florida, southeast. Pete Franklin, 1007 Propp Ave., Franklin Square, WCOJ, Coatesville, Pa. Tape, full story. Box 624F, B.T. L. I., N. Y. Floral Park 2 -6286. WIND, Chicago interested in top- quality office girls with radio experience for key positions to Spring training has started and I want to resume Staff announcer-broadcasting school graduate. handle expanding business volume. Write Pro- announcing career interrupted 3 years ago. Play - Bill Parker, 2219 N. Parkaide, Chicago. gram Director. by -play in minor league town preferred. One years experience. Ex- professional ballplayer. Box Staff announcer. Expert on hillbilly and folk 626E, B.T. tunes. Professional western entertainer. Good Situations Wanted newcaster, board man, commercial man. Perry, Experienced announcer, staff, DJ, news editor. 737 11th Street, N.W., Washington, D. C. Managerial play -by -play sports WW -II vet, presently em- ployed midwest tv desires position in progressive Staff announcer board work, write copy, news- Sales manager- general manager. My owner has radio station. Box 627F, B.T. cast, married. Have car third ticket. Sullivan. sold; new owner takes over personally. I'm 737 11th Street, N.W., Washington, D. C. ME available. Over $100,000 personally signed con- Available immediately: DS, announcer, 8 years 8 -5255. tracts past year. Have withholding slips testify- experience. Good voice, versatile, age 29, mar- ing to twelve year am -tv experience record of ried. Best references. Box 631F, B.T. Looking for summertime announcing spot. Pref- proven know -how showing $14,000 annual erably in Ohio. Three years high school experi- record substan- ence WBOE, Cleveland, and years college work. earnings. Sales and managerial Announcer- married, veteran, 24. News -DJ- tiated by my owner and industry personages. Box Good sports background. Tape and resume on Every consideration, small or large market held sports- resume- references-tape. 632F, B.T. request. Dick Thompson, Biddle Hall, Athens, confidential and appreciated. Box 551F, BTr. Ohio. Available immediately, employed announcer, am Twenty years radio -television management, gen- billow, reliable family man. Seeking opportunity Anonuncer -DJ: First phone; college degree; mar- eral operations and sales. Prefer general man- with future, less than year's experience. Box ried. Former news director; continuity; entertain- agement, but consider attractive sales or program 636F, B.T. ment. Prefer southern California, consider any- proposal. Box 562F, B.T. where. Write: Announcer, 1312 17th Street, Santa EXbrook 5 -6495. Young, sober married man now with 1 kw station Monica. California. Manager over twenty years. Knowledge all wants better job small Florida or southeast out- phases. Can direct sales. Box 602F, BT. let. Write for tapes, resume. Box 637F, B.T. Technical Program or assistant general manager. Success- ful record network and major market operations Recent broadcasting school graduate. Good DJ, Chief engineer- announcer, Experienced. Degree. and administration. 12 years radio, 8 television. news, sports, board, tape. Box 639F, B.T. Box 615F, B.T. Available now. Box 675F, B.T. Announcer, DJ -10 years experience all phases. Engineer, 18 months with large midwest vhf. 1st Salesman Emphasis on music. live and records. Currently phone. Seeks permanent position. Box 658F, B.I. running late night show. Desire Florida location Salesman or announcer -salesman, ten years sales with permanent and promising future. Box 641F. Desire transmitter work -1st phone, five years experience, strong staff announcer, presently em- B.T. electronic experience. William Blum, Route 2. ployed. College, married, family. Prefer South, Box 301, Salem, Oregon. Phone 2 -0008. permanent connection. Box 648F, B.T. Sports- news -8 years experience. Authoritative, enthusiastic, references. Objective -permanency. (Continued on next page) Announcers Box 649F, B.T. Described by leading magazine as outstanding deejay in his area. 6 years experience -including large competitive market, whether reading 'em straight-or adlibbing-proven success with spon- sors and public. Seeking permanent position with THINK good station in large city. Married, age 27 -stage WANTED: DISC JOCKEYS WHO background. Box 299F, B.T. Announcer seeking steady position in Florida; THEY'RE EXCEPTIONAL - AND HAVE THE TAPES TO PROVE IT. good background, board operation, strong music. news. Box 527F, B.T. That's right. We said "Exceptional." If you're not, don't bother. You'll only waste Trained experienced announcer. Excellent taste your time and ours. But if you are exceptional, rush us the tape that proves it. in music, distinct news delivery. Desires posi- ... tion in small music-news station, New York Immediate openings in 4 markets with America's most program- minded radio group. State -New England. Box 548F, B.T. Latest addition: WDGY, 50,000 watts, Minneapolis. Our idea of an exceptional disc Excellent air salesman-newscaster. Family. In- such as terested permanent position northeast -west. jockey features smooth selling ability. If you have a personality identity Prefer New England, New York State area. Box voice characterization, impersonations, etc., so much the better. 550F, B.T. singing, piano playing, Every tape carefully auditioned, and promptly returned. (Be sure to include address Here's the right negro girl for radio and tv!!I Experienced. Single. Will travel. Box 555F, B.T. inside box.) Send all tapes to Todd Storz, President, Where can experienced sports announcer find a permanent job within 200 miles of Chicago? Over eight years experience. Married. Can do news, NEBRASKA music, and special events. Is $100 per week too MID -CONTINENT BROADCASTING CO., OMAHA 2, much? Box 579F, B.T. Announcer- singer, college graduate. 24, desires WDGY KOWR Wxs WTIX affiliation where talent, personality counts. Two Kansas City New Orleans years and currently airing with own Boston pro- Minneapolis -St. Paul Omaha gram Box 608F, B.T.

Page 109 BROADCASTING TELECASTING March 5, 1956 RADIO TELEVISION TELEVISION Situations Wanted- (Cont'd) Help Wanted -(Cont'd) Situations Wanted-(Cont'd) Programming -Production, Others Technical Salesmen Program director- announcer. With present em- Newspaper owned television station has immedi- Sales -sales manager twenty years successful ex- ployer four years. Consider large or small sta- ate opening for maintenance engineer. Send corn- perienced top reps and station national and re- tion. Box 611F, BT. plete background qualifications and photograph gional. Available immediately. Interested penna- to Wallace Wurz, Chief Engineer, WTVH, Peoria, nent spot anywhere. Wire or write. Box 660F, Experienced newsman. Gathers, writes, rewrites, Illinois. B.T. broadcasts. College graduate. Family. Veteran. Box 650F, B.T. Production- Programming, Others Announcers Program director- production manager- proven Prominent tv film production firm looking for record. Can set up smooth operation. Six years top tv program ideas. Will develop and promote. Wanted: Major market. Top southeastern on- tv. Box 656F, B.T. Write Box 671F, B.T. camera personality, strong on commercials, news, MC, looking for greater opportunity. Employed, east, midwest. Must be University grad, 8 years solid experience radio, Great Lakes area. Major network vhf wants tv family. Prefer perma- five as PD. Thoroughly competent, conscientious. program director immediately. Strong on produc- nent. Interview. Box 630F, BT. Excellent all- around staffer, superior news, third tion. Unusual opportunity for right man. Send ticket. 39 years old, vet, family man. Dwight complete resume to Box 674F, BT. Announcer: 21/2 years, college graduate, veteran. Lorick, 1012 East D Street, Ontario, California. At present, free lance tv. in 2 billion dollar mar- YUkon 62 -1427. Experienced television copywriter. Good work- ket. Box 665F, B.T. ing conditions and good opportunity for right person. Give full details on background first letter and send photo. Write George Frechette, Technical TELEVISION WSAU -TV. Wausau, Wisconsin. Tv technician desires maintenance or supervisory Help Wanted Situations Wanted position in vhf station. Six years experience all phases including construction. References. $110 minimum. Box 619F, B'T. Salesmen Managerial Engineer: Am -fm, office experience. Desire tele- General-sales manager. 36 years old. 8 years vision opportunity in southern California. Ref- Outstanding opportunity for experience tv sales- radio-3 years television. Thorough background erences. Box 625F, B'T. Man. Top 100 market. CBS station. Will pay big management and sales. Understands all phases for big results. Send all details and salary re- from personnel to production. Now employed quirements to Box 591F, B.T. radio station manager. Prefer south or south- Production -Programming, Others west. Available 30 days. Box 633F, BT. Technical Tv station manager experienced all phases of op- Tv producer- director currently with Indiana's erations including film buying. 23 years radio -tv. largest station. Availability result of staff reduc- Age 41. Married. Available April first or sooner tion. Three years tv experience in major and Texas vhf maximum power network connected if needed. Box 655F, BT. small markets. Five years previous radio an- station needs first class engineer. Tv experience nouncing, sales, promotion, etcetera. Thorough preferred but not necessarryy. Send complete corn - qualifications, references and recent photo to Salesmen theatre and musical background. Excellent Box 606F, B.T. munity service record. Full documentation and highest references available. Box 563F, BT. Top tv salesman desires station in eastern mar - Two transmitter engineers, 1st phone 100 kw vhf ket. Now key man in small market. Manages tv station. 580.00 to start. Liberal employee bene- local sales staff, regional, national sales. Writes, Free lance -woman copywriter, New York. Big fits. Submit full particulars to Chief Engineer, sells, produces own commercials and shows. Re- 4 -A experience radio-tv commercials. Light, WCIA-TV, Champaign, Illinois. sponsible family man. Box 539F. B.T. friendly style disguises hard sell. Box 610F, B'T. STUDIO -EXPERIENCED CHICAGO TV PRODUCTION CLASS AT WORK People like these have ¡ust completed their - training in Television Production with Northwest, which included extensive work in one of our comm- ercially equipped studios under the direction of experienced TV personnel.

These people -with TV studio training and pro- duction experience -are now available in YOUR area. Though well- versed in TV know -how, you will find them highly adaptable to your station's way of doing things.

Call Northwest FIRST!

Call, wire or write John Birrel, Employment If you would like to receive our national publication, TELEVIEWS, let us know and we will be happy to send it to you at no cost or obligation. Counselor, for immediate details.

HOLLYWOOD, CALIFORNIA 1440 North Highland HO 4.7922

CHICAGO, ILLINOIS 540 N. Michigan Avenue RADIO & TELEVISION DE 7.3836 °'1221 Ñ. W. 21st AYenoe WASHINGTON, D. C 1627 K Street N. W. HOME OFFICE; RE 7 -0343

Page 110 March 5, 1956 BROADCASTING TELECASTING TELEVISION FOR SALE - (Cont'd) WANTED TO BUY - (Cont'd) Situations Wanted- (Cont'd) Equipment Equipment Western Electric 5000 watt am transmitter. Good Production, Others condition. Box 628F, B -T. Transcription libraries purchased, any service, Programming- old or current. Box 495F, B.T. Two RCA 77 -D microphones. perfect response; Acting opportunity wanted. Several years experi- like new. 160.00 each. For more information. Box ence, radio and television. Single. male. 30, col- 661F, B.T. Used equipment 1 kw uhf transmitter, diplexing lege degree. Amateur dramatic experience. De- equipment, 3 ;f," transmission line and antenna to sire spot with production company, professional Have your own complete sound effects library at operate on channel 37. Must be in good operating theatre group, etc. Outlet for talent with oppor- condition. Box 592F, B.T. tunity for improvement most important. Would a reasonable cost to you. 70 sound effects includ- not place this ad without confidence In ability ing boat whistle, door knock, door closing, laugh- and Box 622F, B -T. ing. water splash, footsteps, squeaky door, car personality. starting, motor idling, car crash, etc. 70 sound Wanted to buy: Good, used, two or three studio effects which belong to you for $25. and your tape. console. Send full particulars; make; model; Experienced versatile broadcaster, former radio - Offer limited. Send today. All reproduction rights usage; price. Box 609F, BT. television news director and announcer -MC, pres- yours. Not from any previous recording or fi- ently public relations manager medium sized in- bre dustry. desires return to broadcast field. Single, , 3 2 FifthSendStreet. San Bernardino, Used GE studio camera chain comprising: Camera 30, degree and best references. Active personality with power supply, tripod, monitor and control showman with executive experience and spark Box 623F, console with power supply and main intercon- that sells. Your inquiry appreciated. Tower, 150 to 275 ft.. guyed, insulated. galvanized. necting cables. Box 629F, B.T. BT. Crouse -Hinds beacon, flasher. Austin isolation transformer. Also 600 ft. ?L semirigid coax. Write Women's director -tv or radio -tv. Presently em- WAVI, 1428 Cincinnati Street, Dayton, Ohio. Needed immediately, one ten kilowatt General ployed in both but desire change after seven years. Versatile unusual background - fifteen Various heavy duty RF components for 5kw Electric fm amplifier and 270 feet 3!S inch coaxial years experience.- Box 640F, B.T. and 10kw-capacitors, inductors, transformers, cable. Wire Box 645F, B.T. change -over relays, and meters. Write for com- plete list, Chief Engineer, WDSM, Duluth, Min- Versatile experienced air personality, director, nesota. Wanted: Used disc recorder. RCA -73 -B, Presto cartoonist. Creative talent. Specialities: Weather, 6 N or Fairchild 539 or similar type recorder. kid's shows. MC work. solid on commercials. Col- 666F, lege grad. Box 654F, B.T. 550 feet 6% inch 75 ohm coax. 200 feet 3% inch 50 State condition and price. Box B.T. ohm coax with reducer transformers and hang- ers. Perfect condition ',z price. WJTV, Jackson. Tv director- announcing background-5 years - Mississippi. Need high -gain used fm antenna. Quote condition radio or tv permanent position desired -best N. Wabash, and location. Price must be reasonable. Con- references. R. C. Porterfield, 868 Chi- 900 feet Andrew type 452 steatite line, 355 inch, tact KSTN, Stockton, California. cago, Illinois. 51.5 ohm with dual spring hangers. Make us an offer. WHEN -TV, Syracuse, N. Y. FOR SALE Need 250 watt transmitter and a self supporting Studio control room equipment. Racks, consoles, tower from 150 to 250 in height. Advise Gene turntables available-all RCA. Contact McCaf- Newman, Radio Station WEZB, Tutwiler, Hotel, Stations ferty, WMCA, New York City. Birmingham, Alabama. For sale: Complete 3kw fm equipment consisting Need tv chief engineer who likes southwest and of Federal 3kw fm transmitter with crystals for Wanted: Fm 100 -250 for opera- 107.7 102.9mc. GE frequency- modulation transmitter watts will invest moderate amount in new vhf being and tion on 94.6 megacycles to act as standby for main built by successful am. Box 533F. B.T. monitor, two bay Andrew multi V antenna with 85 feet of 1% inch line and fittings. 40 feet of transmitter. Local power supply is 40 c /s. 25 c/s tower complete with guys and fittings for roof power supply transmitter would be suitable but 1000 watt non -directional radio station available. mounting. All of this equipment is in first class would consider 60 c/s equipment for operation Contact Box 600F, B.T. condition and almost new appearance. Can be through rotary converter. Jamaica Broadcasting seen in operation. A generous supply of space Co., Ltd., 32 Lyndhurt Road, Cross Roads P. 0., $20,000 for 15% of new vhf tv and parent am good tubes. Price 15,000.00 cash F.O.B. Norton, Virginia. Jamaica, B. W. I. SW market. Like man who'll Invest and work. Contact WNVA, Norton, Virginia. Box 657F, B.T. Factory rep. offers demonstrator studio control All types studio and transmitting equipment (am console complete with power supply. Meet am- Single- station market. Population near 10,000. fm broadcast specs. Used at few shows. Perfect or fin). Barry Trading Company, Lebanon, Ten- Active western area. If you desire a western condition, carries manufacturer's new equipment nessee. (not Pacific Coast) location, please state your fi- warranty. 1595.00. Electronic Reps. Inc., 5805 nances first letter. Ralph Erwin, Broker, 1443 Johnson Avenue, Bethesda 14, Md. South Trenton, Tulsa. Frequency extension kit, consisting of six high Midwest: 1 kw day metropolitan market, low pressure nitrogen condensers, rated 25,000 volts. frequency, priced slightly over gross. The Nor- Current rating approximately 40 amps at 2 mc. man Company. Box 534, Davenport, Iowa. Unused in original package. Manufactured E. F. CREATIVE Johnson Co. Sacrifice. Harry J. Abrams, 124 L Street, N. E., Washington 2, D. C. Midwest: 500 watt day, large market. 640,000, terms. The Norman Company, Box 534, Daven- port, Iowa. Call letter items: Jewelry, car plates, mike plates. TELEVISION lapel pins. celluloid buttons, ash trays. bumper strips. satin banners. ties, etc. All books on 5 kw west, leading station in large market, priced broadcasting and telecasting! Lists free. Box 341. between 4 and 5 times net. The Norman Com- Decatur, Alabama. COPYWRITER pany, Box 534, Davenport, Iowa. In negotiating the sale of your radio or tv sta- Wanted to Buy tion. the Norman Company works quietly and established AAAA cnnfidentinlly. All details handled personally by Long Hugh R. Norman or George Norman. Write for Stations agency has outstanding listings. Box 534, Davenport, Iowa. opportunity for a top -notch Well -financed adman seeks station. (Might per- woman the largest We offer good radio and tv buys throughout the mit seller retain partial interest.) Location, to join United States. Ask for our free bulletin. Jack L. earnings, less important than future. Box 670F, Radio -TV department in Stoll & Associates, 4958 Melrose Ave., Los Ange- B.T. les 29. Calif. our area. The woman we I currently have over 500 active buyers interested are seeking can create far - Eastern buyers should contact me for good sound in buying stations in the south. Can we help you? better- than- average visual buys in radio and tv stations, John Hanly, 1739 Paul H. Chapman, 84 Peachtree, Atlanta, Geor- Connecticut, N. W., Washington. D. C. gia. ideas for commercials, both live and film, plus hard -sell- ing copy. We are a progres- sive, friendly organization offering unusually fine time salesman working conditions and em- ployee benefits. Salary open. 50,000 Watts New York City Radio Station looking for outstanding Please send, in confidence, time salesman. Possibility of sales management. Will guarantee resume and samples of $10,000 yearly against 10% commission. Top salesman will make work to: $20,000 second year. Requirements: Minimum two years radio E. L. THOMPSON sales experience. Prefer local sales knowledge major market. Will 8. STRACHAN, INC. also consider insurance or intangible background if record is out- BALDWIN, BOWERS standing. Send picture, resume and sales record to 374 DELAWARE AVENUE BUFFALO 2, N. Y. MADISON 6020 Box 607F, B T

BROADCASTING TELECASTING 11rch 5, 1951, !'age III INSTRUCTION RADIO TELEVISION FCC license training-correspondence or resi- Help Wanted- (Cont'd) dence. Resident classes held In Hollywood and HELP WANTED Washington. Beginners get FCC lit class Rooms Production -Programming, Others In 3 months. For details write Grantham School. Managerial Dept. 1 -T. 821 111th Street. N.W. Washington. D.C.

FCC first phone license. Start immediately SALES PROMOTION I NEED A MAN with radio -TV experience Guarantee coaching. Northwest Radio & Televi- for Sales and Station Manager of VHF - sion School. Dept. B. 1221 N.W., 21st Street, Port- TV under construction by established AM land 9. Oregon. WRITER in beautiful SW City. This is a small operation where versatility counts. An To write sales presentations, direct mail, investment is invited. Quite frankly I'd FCC first class phone. After ten years success- help edit merchandising publication for like someone to share in management and fully training men for their first class radiotele- leading independent radio -TV group. help me get things done. This is the phone operators license, this same course is now 23.29. Prefer man with one or two years chance of a lifetime for man who wants available to you at home. Write the Don Martin experience as ad, continuity, promotion, into radio -TV ownership but doesn't have publicity or publications writer in broad- enough cash to go it alone. General Man- School, Ext. Div., 1653 North Cherokee, Holly- ager, Box 635F, BT. wood 28, California. cast field. Send resume, including salary requirements, to Personnel Manager, Crosley Broadcasting Corp., Cincinnati 2, FCC first class phone license preparation; be- Ohio, or phone CHerry 1.1822. Programming-Production, Others ginners, radio technicians, announcers. Evenings. Monty Koffer, 743 Hendrix Street. Brooklyn 7, N. Y. CL 7 -1366. Situations Wanted .444.4.44444...... 4444. 4.. Managerial MOST OUTSTANDING TV ART DIRECTOR Z RADIO Long experience with leading TV chains, desires relocation. College graduate, aggressive, top 4, leadership, top organization know how. Adver- Help Wanted 4 tieing specialist (including presentations and newspaper promotion). Color knowledge. Brush t and ink lettering art expert. Layout, Title Cards. MANAGER Scenery design and production ideas. Top fine Managerial and scenic artist. Outstanding large display, air brush and "Cut all" operator with top material Experienced selling manager leaving pres- knowledge (Props, etc.). ent part- ownership- management for per- Most outstanding "One Man Art Department" operator. Hard working, conscientious, family sonal reasons. Billing for years in six man. Extremely fast worker. With top references. figures. Musical- dramatic -announcing ex- Interested ONLY with progessive station. For CHICAGO REPRESENTATIVE permanent position. Box 634F, BT. perience. Compose jingles and hard hit- Here's an ideal opportunity for outstand- ting gimmick copy. Third ticket. Desire ...... 11..... ing man to have your own representation managerial assignment with salary based office. Man we are looking for must be on selling ability. With or without in- experienced in national and local sales. vestment. Location not a factor. Avail- Entire midwest area. This is confidential. able 60 days. Available for interview. Box 644F, BT TV PROGRAM DIRECTOR Box 646F, BT

Announcers AVAILABLE

Due to staff rearrangement, our TV Program 011.-0 ± ATTENTION AND OWNERS Director is available immediately. Station is

GENERAL MANAGERS anxious to help place this man as he will be If you need a top -flight right hand man a valuable asset to an operating tv station ANNOUNCER to supervise internal station operation we March 15 a family man will have available or a group planning to go on the air. Also A Music and News station needs top- under 30 with over 8 years solid experience ! notch, announcer in announcing, production, traffic, copy, experienced to handle programming. public relations and promo- has strong radio background. Any TV or Mobile News Unit. Must have smooth, tion. Outstanding all- around assistance to intelligent ad lib ability. Must also be management In all phases. Not afraid of radio station interested please contact able to run disc work. excellent character and credit refer- show with intelligent ences available. Leaving our employ due : remarks. Must be able to SELL a to our conversion to 100% Spanish lan- Box 673F, BST commercial. Not looking for screw- guage operation. If you are looking for ! balls. Salary will depend on ability, outstanding executive material on its way up call Lowell Christison, 3 -1259, Albuquer- qualifications and experience. Send que, N. M., or contact me personally. references, pictures, biography and E. M. Sleighel audition tape with first letter to President FOR SALE KABQ Box 638F, BT 3 -1744 Albuquerque, N. M. Equipment

USED EQUIPMENT WANTED 1 Presto RC 11 Tape Recorder, (chassis only -no console or carrying case re- EXECUTIVE quired). 2 Ampex Model 350 C (console type) Old established station is interested in an executive. tape recorders. 2 RCA 70 C turntables. Must be young, willing to work and know how to sell State condition and best price on any and direct sales. or all items listed. Contact: A. John S. Phillips Reply direct to Frank Katzentine, 924 duPont WHTN- AM -FM-TV P. O. # 1760 Building, Miami 32, Flordia. Huntington, W. Va.

Page 112 March 5, 1956 BROADCASTING TELECASTING FOR THE RECORD

(Continues from page 106) WEMB Erwin, Tenn. -Granted mod. of cp to (TV) Boston, Mass.; WHEF -TV Brockton, Mass.; change ant.- trans. and studio location. WRAY-TV Princeton, Ind.; WPFA -TV Pensacola, ordered hearing re am applications of B. J. WMRY New Orleans, La.- Granted mod. of cp Fla.; WNET Providence, R. I., (all to 7/16/56); Parrish, Pine Bluff, Ark., et al be continued from to change trans. location. KRGV -TV Weslaco, Texas, to 9/15/56; WPNX March 13 to April 23. Action Feb. 24. WDXI Jackson, Tenn.-Granted authority to Columbus, Ga., to 3/1/56; WINX Rockville, Md., By Hearing Examiner H. Gifford Irion operate trans. by remote control from Williams to 5/1/56; WJKO East Longmeadow, Mass., to The Delsea Broadcasters, Pitman - Glassboro, Bldg., while using non -DA. 4/30/56. N. J..-Granted petition for leave to amend its am Following were granted extensions of comple- application to change both trans. site and studio tion dates as shown: WRAK -FM Williamsport, February 28 Applications location to Vineland, N. J., and to mod, DA array Pa. to 7/16/56; WAZL -FM Hazleton, Pa., to 7 /16 /56;KOED -TV Tulsa, Okla., to 9/21/56; KHQA- Accepted for Filing and application, as amended, is removed from TV Hannibal, Mo., to 9/24/56; WJTV (TV) Jack- hearing decket. Action of Feb. 27. son, Miss., to 9/22/56; WJLD Homewood, Ala., to Modification of Cp By Hearing Examiner Jay A. Kyle 7/16/56. KOEL Oelwein, Iowa -Seeks mod. of cp (which Charles W. Stone, Fort Lauderdale, Fla. authorized increased D power and change to DA- Granted petition for continuance of hearing to- Actions of Feb. 23 2) for extension of completion date. April 27, re his am application. Action Feb. 27. KOHU Hermiston, Ore. -Granted license for WBRC -FM Birmingham, Ala. -Seeks mod. of op new am station. (which authorized new fm station) for extension By Hearing Examiner Annie Neal Huntting KSPT Sandpoint, Idaho-Granted license for of completion date. Jackson Bcstg. & Television Corp., Parma, Mich. change in ant.-trans. and studio location, make WCBE (FM) Columbus, Ohio-Seeks mod. of -Denied motion to accept offer of proof, filed on changes in ant. system and operate trans. by re- cp (which authorized new educational fm sta- Feb. 17, in ch. 10 proceeding, Parma- Onondaga. mote control from U. S. Hwy. 95, 1.2 miles north tion) for extension of completion date. Action Feb. 27. of Sandpoint. WREX -TV Rockford, I11.-Seeks mod. of cp new tv station) to extend BROADCAST ACTIONS WOIC Columbia, S. C.- Granted license cover- (which authorized ing cp for increase in power from I kw to 5 kw. completion date to Sept. 15. By the Broadcast Bureau WCBI Columbus, Miss.-Granted license for KLFY -TV Lafayette, La. -Seeks mod. of cp Actions of Feb. 24 change in facilities and changed DA and trans. (which authorized new tv station) to extend com- location; 550 kc, 500 w, 1 kw -LS, DA -2, uni. pletion date to Sept. 24. WNBF -TV Binghamton, N. Y.- Granted mod. WATV (TV) Newark, N. J. mod. of of cp to make minor equipment changes. WTVB Coldwater, Mich.- Granted license for -Seeks change from DA -2 to DA -N only. cp (which authorized new tv station) to extend KRMA -TV Denver, Colo. -Granted mod. of cp completion date to Aug. 16. to change ant. and make other equipment WKAQ San Juan, P. R.--Granted license for WCHS -TV Charleston, W. Va. -Seeks mod. of changes; ERP vis. 15.5 kw, aur. 8.52 kw; ant. 880 change of ant.-trans. location. cp (which authorized new tv station) to extend ft. Actions of Feb. 21 completion date to Oct. 11. KELO -TV Sioux Falls, S. D.-Granted mod. KETA (TV) Oklahoma City, Okla. -Seeks mod. of cp to change ERP to 219 kw vis. and 123 kw KMMT (TV) Austin, Minn.- Granted ep to of cp (as mod. which authorized new non -com- aur., make ant. and other equipment changes; change ERP to 12.3 kw vis. and 6.17 kw aur., mercial educational tv station) to extend comple- ant. 980 ft. change coordinates (no change in description of tion date to Sept. 18. KRMD Shreveport, La.- Granted authority to trans. location), make ant and other equipment operate trans. by remote control from Jefferson changes; ant. 522 ft. Remote Control Hotel. KOFO Ottawa., Kan. -Granted waiver of sec. KROY Sacramento, Calif.; WBOW Terre Haute, WFNM DeFuniak Springs, Fla. -Granted license 3.71 to operate from 6:30 a.m. to 6 p.m. during Ind.; WJBW New Orleans, La. for am station. March, and from 6 a.m. to 6 p.m. during April - KTOE Mankato, Minn. -Granted license cover- Sept. ing cp for increase in N power and change in WACH Newport News, Va.-Granted permission February 29 Decisions DA system. to remain silent for 60 days from Feb. 1 pending financial reorganization re bankruptcy. By the Commission Following were granted extensions of comple- Granted Modification of Cp FOR SALE tion dates as shown: KRMA -TV Denver, Colo., to 9/16/56; KMAU Walluku, Hawaii, to 9/19/56; WSTF (TV) Stamford, Conn. -Granted extens- KWWL -TV Waterloo, Iowa to 9/20/56; WAEL ion to July 16 to complete construction. Equipment Mayaguez, P. R., to 4/13/56; WWRI West War- wick, R. L, to 9/13/56. Actions of Feb. 20 UPCOMING EQUIPMENT WGAL -TV Lancaster, Pa.- Granted cp to Transcription Turntable, Model #64A, in change ERP to 53.9 kw vis. and 27 kw aur. WFMZ -TV Allentown, Pa.- Granted ep to re- MARCH console cabinet. 33 and 78 R.P.M. speeds, place expired cp which authorized new tv sta- March 5: RAB Clinic. Nashville. built in equalizer. Western Electric Repro- tion. March 6: RAB Clinic, Memphis. ducer and arm. Used one year. Original WHEN -TV Syracuse, N. Y.-Granted mod. of cp March 7: RAB Clinic. New Orleans. cost $1550.00, asking price $595.00. Contact: to change description of trans. location (not a March 8: RAB Clinic, Houston. move), change ERP to 209 kw vis. and 112 kw aur. March 9: RAB Clinic. Dallas. State Farm Mutual Auto Insurance Co. change type ant. and make other equipment March 10: Michigan State U. Dept. of Speech changes; ant. 958 ft. 11th Annual Radio -Tv Conference, East Lan- Douglas Finn WKLZ Kalamazoo, Mich.- Granted license for sing. 112 East Washington Street new am station. March 12: RAB Clinic. Burlington. Vt. WDSP DeFuniak Springs, Fla.-Granted mod. March 13: RAB Clinic, Boston. Bloomington, Illinois of cp to change studio location and operate trans. March 14: RAB Clinic. Pittsburgh. by remote control from 18 8th St. March 14 -16: Asan. of National Advertisers Spring WLOX Biloxi, Miss. -Granted cp to move ant. Meeting, The Homestead. Hot Springs, Va. location 180 ft. south and 78 ft. west of present March 15: RAB Clinic. Rochester, N. Y. site and make changes in ground system. March 16: Connecticut Broadcasters Asan., Wav- FCC 18t PHONE LICENSES WMFD Wilmington, N. C.- Granted license erly Inn, Cheshire, Conn. IN 5 TO 6 WEEKS covering cp for decrease in height of center tower March 16: Ohio Assn. Radio & Tv Broadcasters, of DA. Hotel Staffer, Cleveland. WILLIAM B. OGDEN -10th Year WDUN Gainesville, Ga.- Granted license cover- March 16: RAB Clinic, Schenectady, N. Y. ,150. W. Olive Ave. ing cp for change in ant-trans. location and March 16: Indiana Broadcasters Assn., Indian- Burbank; Calif. changes in ant. system (increase height). apolis Athletic Club, Indianapolis. KRIV Camas, Wash. -Granted license for am March 16 -17: West Virginia Broadcasters Assn., Reservations Necessary All 1:,=.,. station and to specify studio location and remote McLure Hotel, Wheeling. Over 1700 Successful Students control point as 314 N. E. Cedar St. March 19: RAB Clinic, Billings. Mont. Following were granted extensions of comple- March 19-22: Institute of Radio Engineers Na- tion dates as shown: WHFC -TV Chicago, Ill.: tional Convention and Radio Engineering Show. WJPB -TV Fairmont, W. Va.; WQMC (TV) Char- Waldorf-Astoria. New York. INSTRUCTION lotte, N. C.; WRAK -TV Williamsport, Pa.; WJDW March 20: RAB Clinic, Minneapolis. TOWERS RADIO --TELEVISION Antennas -Coaxial Cable BRO CASTING THE NEWSWEEKLY OF RADIO AND TELEVISION Tower Sales & Erecting Co. 1735 De Sales Street, N. irr.. !Washington 6. n. C. 6100 N. E. Columbia Blvd., TELECASTING Portland 11, Oregon PLEASE START MY SUBSCRIPTION WITH THE NEXT ISSUE. EMPLOYMENT SERVICES z 52 weekly issues of BROADCASTING TELECASTING $7.00 52 weekly issues and BROADCASTING Yearbook -Marketbook 9.00 lt 11 {{ H it 11 if H{1 11 {{ H t{ N f{ ff ft rf {t 11 52 weekly issues and TELECASTING Yearbook -Marketbook 9.00 QUOTE AND UNQUOTE 52 weakly issues and both Yearbook-Marketbooks 11.00 work with ". . as thorough and as easy to Enclosed Bill as though you were on our own payroll as our personnel director ...'y Our confidential service often comes to the nane tkfe/Oe6Bon rescue of Radio and TV Stations and Program Producers anywhere. company name Palmer -DeMeyer, Inc. (Agency) 50 E. 42nd Street, N.Y.C. MU 2 -7915 Paul Baron, Dir.: Radio -TV- Film -Adv. dey rne Hale Resumes welcome from qualified people Please sad se home address --

BROADCASTING TELECASTING March 5, 1956 Page 113 editorials

Damned If You Do ... THE extent to which television has become big business is re- flected in the formal confirmation last week by Assistant At- torney General Stanley Barnes that his Antitrust Division is T.V. DEPT. looking into network and film syndication practices. It was an CONFERENCE open secret that the government had been nosing around in tv, ROOM but it took the Senate Interstate Commerce Committee hearings to bring the fact into the sunlight, even though garbed in the guarded language of the Dept. of Justice. An investigation, of course, doesn't necessarily mean prosecu- tion. Some inquiries go on for years and then are dropped. Sev- eral culminated recently in consent actions -the most notable the case against the American Assn. of Advertising Agencies. But there must be confusion among the networks and the ad- vertising agencies over the disclosure that the department is study- ing complaints that tv networks are pressuring sponsors into using programs owned or controlled by the networks. It was not too long ago that in both radio and tv, the government complaint was that the networks had abdicated control of programs to Madison Ave. The big question was whether the networks were simply serving as conduits for the advertisers and their agencies. The station or network operator is responsible for his pro- Drawn for BROADCASTING . TELECASTING by SIC His gramming to the same extent that a publisher or editor decides "Is that what you call the idiot board ?" the editorial content of his publication. There must be balance. Programs are developed and positioned-many of them initially language of Justice Otto Moore, who admitted that before con- on a speculative, or sustaining basis -to provide this balance. ducting the hearing of the broadcasters' case he was prejudiced There may be some practices which tend to run counter to the against the admission of radio and television to court proceedings antitrust laws developing in television. If that's so, now is the but that after observing radio-tv equipment in action and listening time to root them out. We doubt, however, whether Mr. Barnes to the broadcasters' arguments he was obliged to conclude that the will find anything horrendous in the networks' trend toward as- historic restrictions were absurdly out of date. suming more and more responsibility for their own programming. Justice Moore was finally persuaded that those who have upheld We think they have been rather slow in reaching that point. the validity of the American Bar Assn.'s Canon 35 prohibiting photography, radio and television in courtrooms "have failed, Statistics by Sarnoff neglected or refused to expose themselves to the information, evi- SETTING its goal at one -tenth of one per cent above the dence and demonstrations of progress ... in this field." BY 1955 level and aiming at 2.4% instead of 2.3% of the national In his decision -which was adopted by the entire court-Justice economy, advertising this year could add a cool $400 million to Moore batted down all the arguments which have been used to the $9.25 billion which has been forecast as its 1956 total, NBC oppose the broadcasting of legal proceedings. He denied that President Robert W. Sarnoff stated in his address as chairman of radio and tv provide distractions, encourage ham acting or invade National Advertising Week [13T, Feb. 27]. He noted that this privacy. These arguments against radio-tv will sound very empty was no impossible target, as in the prewar years advertising revenues from now on. totaled 3% of the overall figure. The Colorado decision is a break -through in the broadcasters' Mr. Sarnoff did not pursue this point, but we should like to. long campaign for equality with the press in access to public If television's share of the 1956 advertising total were to be the events. All who represented radio or television in testimony and same per cent as for last year, $46 million of that $400 million in preparing the demonstrations for the Denver hearing have extra would be added to the tv total. And, as the youngest and earned a place in broadcasting history. We would particularly most rapidly growing advertising medium-even without color mention Judge Justin Miller, former president and chairman of the which inevitably will bulk up tv's share this year -the tv share NARTB, who appeared not only as a representative of broad- would probably be well above that sum. casting but also as a distinguished member of the bar. Radio, if its 1955 proportion of the advertising total continues As said above, the Colorado action is a break -through, and it unchanged through 1956, would benefit by some $24 million if must now be exploited. It becomes the job of broadcasters every- that extra one -tenth of one per cent of the national economy were where to intensify the fight for equal access and to capitalize -to to go into advertising. Printed media would similarly benefit. the benefit of themselves and the U. S. public-on what their fel- Tidy sums, those, and well worth the extra effort on the part of lows have done in Denver. all media called for by Mr. Sarnoff, even if the motive were purely mercenary. But when it is realized, as he so clearly put it, that IT WAS appropriate that the rights which radio and television this added $400 million for advertising would be "well spent in won in the Colorado Supreme Court last week were obtained terms of increasing the nation's gross consumption and in terms in part by the exercise of another right which was won only a few of strengthening industry's profit base," the achievement of this years ago -the right to editorialize. goal becomes a responsibility of advertising, an integral part of The Colorado court set the special hearing after broadcasters advertising's role in maintaining national prosperity. had protested the exclusion of radio and television from a court hearing involving John Gilbert Graham, accused of planting the The Spiked Canon bomb that killed his mother and 43 others on an airplane. The most vociferous protest came in an on- the -air editorial broadcast IT WOULD be difficult to exaggerate the importance of last by Hugh Terry of KLZ- AM -TV. week's decision of the Colorado Supreme Court to allow radio Timid broadcasters who have questioned the wisdom and television coverage or effective- of trials within its jurisdiction. ness of using the right to editorialize should take While the decision courage from applies only to courts in Colorado, it will the KLZ example. If ever an editorial produced have wide effects. In results, this was it. the administration of law, precedent is The right to editorialize and the right to cover news valued highly, as it happens and precedent for contemporizing the judiciary's where it happens must be exercised if attitudes toward radio and television hope modern journalism has definitely been set. It to take their place as basic news media. is a precedent which There is encouraging courts outside Colorado cannot ignore. evidence that broadcasters are working toward We commend to the that place. More reading of anyone who pretends interest and more stations are beefing up their news operations. in the basic freedoms of this More and country the language of the decision more are speaking their opinions, as representatives which is reproduced on of any mature other pages of this magazine. It is the news medium must do. Page 114 March 5, 1956 BROADCASTING TELECASTING KSTP Radio and Television offer uiOEEITEIE f01 KSTP FREE supermarket FEATURE FOODS merchandising to food advertisers! BARGAIN BARS SPECIAL DISPLAYS STORE CALLS COMPLETE REPORTS

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