Broadcasting Feb25
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The Fifth Estate Broadcasting Feb25 OO all Y LBU ' UER i , NEW MEXICO NUMBER ONE - *12 Plus - 29.3 Combo Share * *25-54 ADULTS Morning Drive - 41.5 Combo Share Midday - 35.5 Combo Share Afternoon Drive - 31.5 Combo Share For More Intormation Call Your Christal Radio 'Monday through Sunday 6AM to Midnight Representative 'Monday through Friday at specified times. Fall 1984 ARBITRON Metro 77KOB AM 93 KOB FM Division of Hubbard Broadcasting, Inc. ©1985 1 ZITS£ 1V 113MXVW 0471 001E ZZ in00d sVs-lnV 5B/AON )IMM 49£2.1 Z1T9£ 4 4 11111!1!IITSTIriilillAYIW4IfIT!411741.1n1F171IMi,ofiroi:44(4 , V 11!inlI441,4I,WI,- o EVISION'S FASTE , FRESHE o u DAILY ST HOST: GENE RAYBURN OM GYACTION TENSION EXCITEMENT YOUNG DEMOS D MAST ADVE ME SHOW! R SEPTEMBER '85 1290 Avenue of the Americas New York. NY 10104 (212) 603 -5990 1301COLOR hiF-HOURS BEACNCOM8E'. Highest rated CBC -TV series for teens and kids for the past 12 years! Great action- adventure filmed on location in the spectacular Pacific Northwest. "/, phenomenal success. " - VANCOUVER TIMES "`The Beachcombers' is family entertainment and a hit worldwide. " -TV TOPICS r""NrrrlITAi11IMir C 1290 /,venue of the Americas New York, NY 10104 (212) 603 -5990 Vol. 108 No. 8 (Broadcasting1Feb25) Westmoreland, CBS settle out of court Bumper crop of network pilots The lobbyists: Washington's power brokers END OF THE LINE O After nearly five months in INTERNATIONAL TALE D Reagan administration court, General William Westmoreland and CBS spokesmen tell congressional subcommittee that come to out -of -court settlement in libel case Intelsat competitors wont hurt satellite general brought against network for its Vietnam organization; some representatives aren't documentary. Both sides claim vindication. PAGE convinced. PAGE 61. 35. Observers discuss larger question of what settlement means to libel law and investigative BUDGET REQUEST D USIA director Charles Wick journalism. PAGE 36. goes before Congress to explain proposed 22% increase in agency's budget. PAGE 61. BLANKET CASE Supreme Court affirms appeals court decision finding that blanket music licenses LOGGING IN D Broadcasters support retention of for television stations do not violate antitrust laws affiliation contract filings with FCC. PAGE 64. or restrain competition. PAGE 38. TECHNICAL TALK O TV conference of SMPTE finds D NRBA board discusses next FLORIDA MEETING discussion of digital video, component analog and move in battling effort to ban beer and wine HDTV heating up, while television stereo draws advertising on radio. PAGE ao. closer to reality. PAGE 69. FLIGHT LINE D Networks order fall pilots with ABC TAKING EXCEPTION D ABC's Barnathan criticizes asking for 30, NBC 22 and CBS between 12 and those who he says blocked efforts to establish 15. PAGE 41. quarter -inch video newsgathering format. PAGE 70. THE LOBBYISTS D They differ in style and background, but they share the same goal: to MOVING ALONG D signs to use influence and to inform; to carry their client's CBS agreement satellite message effectively and persuasively to the halls Group W Satellite's Stamford, Conn., facilities for television network. PAGE 70. and lobbies of power. In this special report, BROADCASTING looks at the men and women who help fly the Fifth Estate flag on Capitol Hill. In a VIEW FROM BATF D Bureau of Alcohol, Tobacco and series of profiles of key communications lobbyists, Firearms Chief Stephen Higgins discusses and interviews with prominent figures on the bureau's rulemaking covering beer and wine communications lobbying scene, chief advertising. Subject of ban won't be included. correspondent Leonard Zeidenberg examines PAGE 72. the issues that have helped make the communications business a booming one for KINGS OF THE HILL D Brothers Michael and Roger Washington's powerful persuaders, providing a have made King World a family affair, and a force look at who does what for whom, and how to be reckoned with in program distribution. PAGE effectively. PAGES 44-60. 95. INDEX TO DEPARTMENTS Business Briefly 14 Editorials 98 In Sync 71 Stock index 65 Cablecastings 10 Fates & Fortunes 91 Law & Regulation 61 Technology 69 Changing Hands 75 Fifth Estater 95 The Media 72 Telecastings 77 Closed Circuit 7 For the Record 79 Monday Memo 20 Datebook 22 In Brief 96 Riding Gain 66 Broadcasting (ISSN 0007 -2028) is published 52 Mondays a year by Broadcasting Publications Inc.. 1735 DeSales Street. N.W. Washington, D.C. 20036. Second -class postage paid at Washington. D.C., and additional offices. 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INDEX TO ADVERTISERS Almi Television 32 o American Chiropractic Association 33 D The American Trucking Associations Foundation, Inc. 12, 62 0 Ampex Corp. 49 D Associated Press Broadcast Services 14, 34 D Bagehot Fellowship Program 32 D Blackburn & Co., Inc. 74 D Blair Entertainment Second Cover /3, 4 D BMI 13 0 Broadcast Electronics, Inc. 28 D Carol Burnett and Friends 51 D CBS RadioRadio 43 D Classified Ads 83 -90 D Columbia Pictures Television 8 -9, 16 -17, 27, 29 D Comex 6 D Continental Electronics 24 D The Gilmore Broadcasting Corp. Third Cover D Grandy & Berkson Media Brokers 78 D Paul Kagan Associates, Inc. 26 D Kahl & Co., Inc. 77 D KOB AM -FM Front Cover D Lorimar 23.25 D MCATV 15, 19, 21 D Media General Broadcast Services, Inc. 57 D MIP -TV '85 73 D Multimedia Entertainment 47 D Professional Cards 81 D Cecil L. Richards, Inc. 75 D Robert W Rounsaville & Associates 76 D Services Directory 80 0 Southern Baptist Radio -Television Commission 63 D D.L. Taftner /Ltd. 31 0 Transtar 67 D TV Log 30 D The United Stations 53 D Ward -Beck Systems Ltd. Fourth Cover D Warner Bros. Television Distribution 11 D V estinghouse Broadcasting and Cable Inc. (Group W) 18 ANNOUNCING THE COMEX GOLDLINE Now the world's most quoted 1 precious metal throughout price source for the world's -800 -4 53 -2669 the gold trading day -from most followed metal -gold --offers you price 9:00A.M. to 2:30P.M. (New York Time). The quotes that are as current as your newscasts day's closing price is available from and as close as your telephone. And unlike 2:45P.M. onward. gold, the quotes are free. When you call the COMEX GOLDLINE you The source of this new service is COMEX, have access to the same market information the world's most active gold market. The that determines the value of gold set by banks, name of the service is the C OMEX GOLDLINE. bullion firms and other financial institutions Gold -now widely held by many Americans - around the globe. And you have an important is an important barometer of national and indication of the effect of current events on international economic, social and political our economy- accurate to within one minute. conditions. Get the real -time price of gold when you The COMEX GOLDLINE Provides a need it, and when you can use it. Call the constantly updated current value for this COMEX GOLDLINE. The World's Metals Market {ClosedoCi _nc,1_1L circulated items were rare. FCC source of Puerto Rican television stations, all Warming up said policy does not violate spirit of bought within last year-and -a -half. Act because Increased demand for Spanish -language In House Telecommunications Government in Sunshine for circulation wouldn't programing seems undeniable, given Subcommittee's preparation for hearings items earmarked have been discussed at open meetings expected doubling of U.S. Hispanic on broadcast advertising for beer and population by 1990, to 40 million. wine two leading questions have emerged. anyway. FCC has voted on Source says subcommittee wants to Among items recent weeks: decision determine, first, whether there is causal circulation in open in TV stereo must- Roundup relationship between ads and alcohol leaving docket order denying Rhodes abuse. Even if causal relationship isn't carry proceeding; Blair Television, which has been on new waiver of prime time access proved, subcommittee will ask: Is there a Productions business spree for station representation, Calif., market basis for legislative action, based on rule; re- definition of Fresno, wound up 1984 with net gain of 15 Visalia, Hanford and Clovis, message in beer and wine ads that to include stations. It's moving into 1984 with bang, for must -carry rules, and drinking is "a good thing," and should all California, acquiring Harte- Hanks's KENS -TV San delete Section 73.37(e) of message be viewed as one side of rulemaking to Antonio, Tex., effective in early March. blocks authorization of new controversial issue and would it merit use rules, which Blair TV now represents all four Harte- of counteradvertising under fairness or expanded AM operations that don't Hanks TV properties. This marks Blair's to unserved or underserved doctrine? FCC ruled in 1960's that fairness bring service re-entry in San Antonio market, one of doctrine applied to cigarette advertising areas. fastest growing in country. KENS -TV has and required broadcasts of antismoking been represented by Katz Television.