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Trade Show Calendar Shop and Dine: Q&A Feature A California Apparel News Special Section May 2017 2017 Q&A Feature: Open for Business: Trade-show organizers gear up for the shows Shop and Dine: LA, New York, San Francisco, Las Vegas, Miami, Atlanta Trade Show and Dallas Calendar 01CoverFinal.indd 1 5/17/17 4:57 PM Apparel by twenty tees / Spring 2016 Collection / twentytees.com / Collection 2016 Spring / tees twenty by Apparel HE’S BEEN PACING LIKE THIS FOR MONTHS His supply chain has been so efficient, he doesn’t know what to do with all the extra time. Join him, and make the switch to Supima. ® You want the best quality materials for your brand. We want that, too. We can help you afford the world’s finest cotton, all while optimizing your supply chain and increasing your margins. We make Supima® wo r k . See how sensible Supima can be at buhleryarns.com/Supima bqy.indd 1 5/16/17 2:58:07 PM Q&A FEATURE Open for Business In the months leading up to their events, trade-show organizers are working to create an environment for attendees that will facilitate their business—from fine- tuning the exhibitor mix to lining up a slate of B2B seminars. The key to a successful trade show is to make that environment as entertaining as possible for everyone involved. We caught up with several show organizers to find out what programs they are planning to make sure attendees’ time at the show is efficient, productive and fun. Tommy Fazio Sam Ben-Avraham Katy Albrecht Brittany Carr Jennifer Bacon Lucía Palacios Roy Turner What programs do you have planned to + Jones, Castify, Capri Blue, Happy Habitat the HOME section are textiles, decor, acces- let loose at the end of day 1 at #OPLV with make sure attendees’ time at the show is ef- by Karrie Dean, Spongelle and Esselle. sories, housewares and much more. an opening-night party at The Venetian bar ficient, productive and fun? WWDMAGIC is bringing back our in- FN PLATFORM is looking to engage and restaurant locations. spirational panels at the Social House, lo- the industry again this season through its Tommy Fazio cated on the concourse of the Las Vegas always fun and exciting opening-night con- Brittany Carr Fashion Director Convention Center, which showcase inspi- cert, where world classic rockers—original rational and informative talks by industry band members from Journey, Santana, Bos- Director of Tradeshows and Events UBM Fashion Group influencers. In addition, Fashion Snoops ton, and Lynard Skynrd—will be perform- California Market Center www.ubmfashion.com will be creating an inspirational and infor- ing on Monday, Aug. 14. www.californiamarketcenter.com Elevating the customer experience is a mative series of trends display that will of- We understand how overwhelming mar- primary goal for the UBM Fashion Group fer a snapshot into what is trending at retail Sam Ben-Avraham ket might be for a buyer given the incred- and was a consistent theme throughout all right now. The new décor elements, which ounder ible variety of lines and shows available to debuted during this past February, will be F the Q1 calendar of shows. As we move into Liberty Fairs buyers each season, so the CMC’s preshow the second half of the year we are excited to on display and continue to highlight who planning tools are designed to highlight the continue to enhance the show experience for our WWDMAGIC “girl” is. Between floral, libertyfairs.com most compelling brands and special features our industry. art work, music and décor, WWDMAGIC As part of the brands’ ethos, Liberty al- buyers won’t want to miss during their trip UBM Fashion is coming together for continues not only be a place for retailers ways strives to create more than just a trade to market. We do this in a variety of ways, three days this August to unite the industry to shop their favorite brands but provides an show for our brands and attendees; it’s about including social media, weekly email blasts, during this interesting time of change and environment for the industry to connect and creating an experience where the communi- mailers and personal store visits. Addition- exploration of the retail environment. As discover. Laura Marano will be making an ty can reunite while do business in a com- ally, we offer special incentives for top- the future of retail is evolving, our primary appearance as she is now working with the fortable space without a ton of distractions. requested buyers to pre-register and assist goal is to produce shows that focus on edu- WWDMAGIC footwear brand Not Rated. From complimentary signature cocktails to with travel to market. cation, creativity, commerce and knowledge Laura is known for playing Ally on the hit all-day coffee and haircuts, the emphasis on And while great brands are obviously the on how we as an industry can grow and Disney channel show “Austin and Ally.” amenities speaks volumes to the attendees most important reason for a buyer’s visit, prosper together. Sourcing at MAGIC’s August 2017 Fo- while they’re busy. To enhance the cama- buyers can always expect special market Below are just a few of the exciting ini- cus Country is Vietnam: This August, join raderie further, our show floor is merchan- features that create a well-rounded, produc- tiatives UBM Fashion has planned for the over 40 of Vietnam’s best selection of man- dised to tell a story and create distinctive tive and enjoyable market experience. This upcoming August Las Vegas marketplace: ufacturers and resources at the front of the homes within the venue, so while you can includes our highly-attended, compli- After a successful relaunch of SWIM- show. Show attendees are invited to attend interact with world renewed photographers mentary Retail Seminar Program; Market LESSONS in NY, which took place at Par- an educational, Vietnam-focused sourc- for portraits in certain areas, you can listen Passport Sweepstakes, awarding five buy- son’s School of Design on May 4, UBM ing seminar giving more background and to live podcasts or engrave custom leather ers $500 each; Opening Night Party; and a Fashion is excited to announce the second exposure to the country’s capabilities and goods in another. host of lounges and special events featur- edition—SWIMLESSONS LA, taking advancements. Other new initiatives and ing complimentary food, refreshments and place June 8 at Mack Sennett Studios in Los activations planned for are August are: Katy Albrecht cocktails. Lastly, to help buyers navigate the Angeles. SWIMLESSONS is an education- Performance Textiles Display: Get front- Publishing Editor market and hone in on the resources rele- al forum geared to help brands to build and row access to Pantone’s full lineup of color vant to their stores, our team offers personal Offprice evolve in this uncertain market. The success products for the fashion industry and purchase tours and one-on-one assistance at our vari- of SWIMLESSONS is credited to the fact an exclusive MAGIC Pantone color card. www.offpriceshow.com ous Buyer Information desks to help with that people leave at the end of the day feel- Denim Trend Display: Sourcing. Check In the last year, the Offprice show has brand, showroom and exhibitor booth rec- ing a stronger sense of community, more out our Denim Trend Area and see innova- noticed a significant demand in footwear ommendations. educated and confident in themselves and tive product proposals from fiber compa- and children’s apparel. Our buyers asked, with the industry. nies, fabric mills, garment manufacturers, and we delivered. We have expanded both Jennifer Bacon Coeur, the upscale accessories and life- developers of technologies and universities. our footwear and children’s apparel section Show Director, Fashion and Apparel style trade show, is partnering with Project Technology Innovations + Demonstra- to accommodate our buyers’ requests. Just Messe Frankfurt North America Womens to launch a “premiere apothecary, tions: Explore the most talked-about tech- as retailers look for ways to improve the in- home and gift trade fair” during the Aug. nology and witness live demonstrations store experience, we look for the best ways Texworld USA, Apparel Sourcing USA, Home 14–16 run of Project Womens at the Manda- featuring fabric printing, scanning, 2-D/3-D to expand our guests’ experience. Textile Sourcing, Avanprint USA lay Bay Convention Center. Dubbed Coeur production tools and robotics. Participation With technology and social media be- www.texworldusa.com x Project Womens, show organizers have by EFI Regani, SoftWear and more! ing a must-have business tool, the Offprice www.apparelsourcingshow.com enlisted interior designer Joseph Jagod to Home and Interiors (August exclusive): show has created an innovative mobile app showcase ways retailers can “incorporate The HOME is a mix of international and do- to help buyers maximize their time while At Texworld USA, our No. 1 goal is to gifts, home, apothecary and tech accesso- mestic resources and provides a great plat- shopping the show floor. Our social-media create a comprehensive industry event that ries into their ready-to-wear stories. Among form to connect with designers, purchasing platforms are linked to our mobile app, al- is a true one-stop shop for our buyers and the companies showing at Coeur x Project agents, private retailers and other industry lowing retailers to have one-on-one contact visitors. We know how strapped for time our Womens are Los Poblanos, Lux-Eros, Kelly professionals. Categories that are offered at with us during the show. Lastly, we like to ➥ Q&A Feature page 4 APPARELNEWS.NET MAY 2017 CALIFORNIA APPAREL NEWS / TRADE SHOWS 3 03-4,6,8,10.Feature.indd 3 5/17/17 8:05 PM Q&A FEATURE Q&A Feature Continued from page 3 attendees.
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