CAF Corporate Identity Manual.Pdf

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CORPORATE IDENTITY MANUAL CORPORATE IDENTITY MANUAL Describes the guidelines applicable to the logo, with the aim of transmitting a strong and coherent image.

Please read this manual carefully, it shows CAF’s own identity, and ensuring that all its components Cases not covered in this manual should be corporate image and the guidelines to be applied and are identiﬁ ed as being part of a whole and that its approved by the CAF Marketing department, respected in all internal and external communications. outside image helps to identify it, strengthening its with a copy or outline of the case being brand image and adding to its perceived value. sent to them at the following address: You can download the logo in various The correct application of the manual will result in a formats from CAF´s network. It is availa- strong, consistent and modern image. The manual The awareness and involvement of all team members [email protected] ble in Adobe Illustrator, Adobe Acrobat shows the possible logo applications, deﬁ ning all is necessary to consolidate CAF’s corporate image. and JPG. corporate elements, such as, among others, colour or typeface, strengthening and standardising CAF’s

1 THE LOGO STANDARD LOGO This relates to the standard logo through which our target audience recognises our products, services and values.

Over time, the CAF logo has undergone Its proportions and colour cannot be altered under The various logo applications are available many small changes that create confusion any circumstances. This manual establishes the to you in the following formats: The standard logo is the one which best and make its standardisation diffi cult. guidelines for its correct application across all formats. Adobe Illustrator, PDF and JPG. identifi es our products, services and values to our target audience. This latest stage sees the essence of the original To avoid the need to redesign the logo, all the logo return, perfecting its lines and proportions, diff erent corporate applications have been compiled The use of the standard logo provides standardising its colour and making it easily accessible and made accessible to the team in the various to the whole of our professional team at CAF. standardised fi le formats applicable to practically recognition, broadens the product range all printing, reprographics and support systems. and strengthens the group’s positioning.

2 A 1/2A 1/4A

The proportions of the CAF logo should always remain unaltered. THE LOGO The grid above allows the logo to be The drawing shows the constant LAYOUT drawn accurately, however, we strongly thickness of the lines of the entire logo recommend the use of the ﬁ les and re- and the correct angle of the “A”. The drawing above shows the correct proportions and sources provided along with this manual. dimensions of the logo. The “C” is based on two concentric circles.

3 25% 50% 75% 25% 50% 75%

CMYK C:0 M:100 Y:100 K:5 C:0 M:0 Y:0 K:70

RGB R:187 G:17 B:25 R:111 G:111 B:110

PANTONE PANTONE® 711 PANTONE® 7540

RAL RAL 3020 RAL 7024

LOGO COLOUR SCHEME Describes the various values required for the correct reproduction of the corporate colours. It includes the values for grey as a complementary colour.

CMYK (4-colour system). This is the system RGB. The common view of colours on computer RAL. International standardised colour commonly used to print “full colour” items and television screens, etc., is composed of system for printing. It is based on two plain like catalogues, magazine adverts, etc. 3 values for red, green and blue (RGB). colours the same as spot colours. Putting it simpler, this is the method which most Each print system has certain characte- colour printers use, based on 4 cartridges. Spot colours. Form of oﬀ set printing of corporate Monochrome application. When the reproduction ristics, colours can be reproduced direct- It comprises percentage values for cyan, colours, with one part red ink and one part grey. is carried out in one single colour ink. ly or through a mixture of other colours. magenta, yellow and black (CMYK). Common in printing (e.g. corporate stationery or Monochrome application in black and white. cards), in screen printing (e.g. on work clothing). When the reproduction is carried out in one single colour ink, in this case, black. 4 It refers to the visual zone around the logo which must not be broken by any other logo or LOGO PROTECTION ZONE This should be principally borne in mind graphical element, except for the application of in co-sponsorships where it coexists with internal sub-logos, authorised in this manual. other logos.

The equivalent would be the height of Describes the “space” or imaginary security fence around The minimum distances with respect the letter C in the logo, applied in the the logo which protects it from other elements. entire zone as shown in the picture. to the limits of the document or paper should also be indicated.

5 HELVETICA NEUE HELVETICA NEUE LIGHT DESCARGAR LA TIPOGRAFÍA ABCDEFGHIJKLMNÑOPQRSTUVWXYZ 0123456789

HELVETICA NEUE REGULAR ABCDEFGHIJKLMNÑOPQRSTUVWXYZ 0123456789 HELVETICA NEUE MEDIUM ABCDEFGHIJKLMNÑOPQRSTUVWXYZ 0123456789 HELVETICA NEUE BOLD ABCDEFGHIJKLMNÑOPQRSTUVWXYZ 0123456789

Helvetica Neue is a classic typeface and shares the balance and sobriety of the logo. CORPORATE To correctly apply the corporate type- A correct treatment in relation to colours and TYPEFACES face, please consult the guidelines for respect of the use of capital letters in grey for its application when writing texts in the titles, with specifi c highlights in red, make the CAF uses Helvetica Neue, in its diff erent variants, as its following section. logo unique and enable the corporatisation of all corporate typeface. It helps diff erentiate the logo with titles the various texts produced by the company. in grey and highlights in red.

6 ARIAL ARIAL REGULAR ABCDEFGHIJKLMNÑOPQRSTUVWXYZ 0123456789 ARIAL BOLD ABCDEFGHIJKLMNÑOPQRSTUVWXYZ 0123456789

If Helvetica Neue is not one of the typefaces included in the operating system, then Arial ALTERNATIVE shares many of the same major characteristics. To correctly apply the corporate type- TYPEFACES face, please consult the guidelines for We use the Arial typeface for all internal its application when writing texts in the documentation and for email, since we depend upon CAF’s corporate typeface uses a Helvetica Neue typeface following section. the typefaces installed in the recipient’s system. in its diﬀ erent variants. If this is not one of the typefaces included in the operating system, the use of the Arial typeface is authorised for internal communications. 7 R+D+I: PREPARATION, EXPERIENCE AND TECHNOLOGY Safety, quality, innovation and comfort that are adapted to each project.

We develop our own state-of- and power management, train Accumulator (ACR) for trains the-art technologies that signi- control and communication, without catenary, or own fl eet fi cantly improve our products’ signaling or testing technologies management systems and their effi ciency, safety and comfort. and maintenance, etc. maintenance such as AURA and Our commitment to innovation Over the last few years, we have MAPTRAIN among others. covers diff erent areas of the worked on new developments train such as power electronics such as the Rapid Charge

Characteristics that identify any CAF text: LAYOUT OF Titles in grey and in capital letters in Helvetica Neue Light with the main concept highlighted TEXTS Example of written texts based on the in Helvetica Neue Bold. Entirely in bold if the CAF general catalogue. title is short. We do not use red in titles. We use titles in corporate grey written only in capital letters and avoid the use of italics. Highlights in red. The rest of the text in Helvetica Neue Light, in black and highlighted in red, no more than 5% of the text.

8 HELVETICA NEUE BOLD 20PTS SPACING 22PTS

GREY LINE 0,5PTS R+D+I: PREPARATION, HELVETICA NEUE LIGHT 20PTS EXPERIENCE AND TECHNOLOGY SPACING 22PTS

Safety, quality, innovation and comfort HELVETICA NEUE LIGHT 9,5PTS that are adapted to each project. SPACING 11,4PTS

GREY LINE 0,5PTS We develop our own state-of- and power management, train Accumulator (ACR) for trains the-art technologies that signi- control and communication, without catenary, or own fl eet fi cantly improve our products’ signaling or testing technologies management systems and their effi ciency, safety and comfort. and maintenance, etc. maintenance such as AURA and HELVETICA NEUE LIGHT 7PTS SPACING 10PTS Our commitment to innovation Over the last few years, we have MAPTRAIN among others. covers diff erent areas of the worked on new developments train such as power electronics such as the Rapid Charge

We develop our own state-of-the-art technologies that signifi cantly improve our products’ effi ciency, safety and comfort. Our commitment to innovation covers diff erent areas of the train such as power electronics and power management, train control and communication, signaling or testing technologies and mainte- LAYOUT EXAMPLE FOR ONE CO- nance, etc. LUMN TEXTS Over the last few years, we have worked on new developments such as the Rapid Charge Accumulator (ACR) for trains without catenary, or own fl eet management systems and their maintenance such as AURA and MAPTRAIN among others.

Characteristics that identify any CAF text: EXAMPLE Titles in grey and in capital letters in Helvetica Neue Light with the main concept highlighted OF WRITTEN TEXTS in Helvetica Neue Bold. Entirely in bold if the Example of written texts based on the title is short. We do not use red in titles. We use titles in corporate grey written only in capital letters CAF general catalogue. and avoid the use of italics. Highlights in red. The rest of the text in Helvetica Neue Light, in black and highlighted in red, no more than 5% of the text.

9 A AA A

BUSINESS LINE B B

LOGO ADAPTED TO NEW BUSINESSES The incorporation of new business lines is standardised so as to transmit a strong and coherent image and demons- trate the solidity of the group.

In order that our target audience understands line, at exactly the same height as the original the “i” indicating exactly the thickness of the vertical the interrelationship between the group’s various logotype, separates the standard logo from the bar that separates the logo from the business line. The adaptations made to the business logos, the incorporation of new lines of business name of the business line by the same width as the lines will be supervised and authorised has been standardised in such a way that the typographic separation between the A and F. The preferred application of this logo is by the CAF Marketing department. broad range of products and services oﬀ ered are horizontal (as shown on this page). seen as part of a leading rail sector brand. The height of the typography is exactly one quarter You can download the logo in various part of the logo, with the baseline of the text coinciding In all cases, the adaptations must be approved formats from CAF´s network. It is availa- In order to meet the requirements relating to the with that of the logo. The business line is written in by the CAF Marketing department. ble in Adobe Illustrator, Adobe Acrobat proportions of the logo outlined above, a grey a Helvetica Neue Light typeface, with the width of and JPG. 10 BUSINESS LINE

LOGO ADAPTED TO NEW BUSINESSES The incorporation of new business lines is standardised so as to transmit a strong and coherent image and demons- trate the solidity of the group.

In order that our target audience understands line, at exactly the same height as the original the “i” indicating exactly the thickness of the vertical the interrelationship between the group’s various logotype, separates the standard logo from the bar that separates the logo from the business line. logos, the incorporation of new lines of business name of the business line by the same width as the has been standardised in such a way that the typographic separation between the A and F. The preferred application of this logo is The adaptations made to the business broad range of products and services oﬀ ered are horizontal (as shown on this page). lines will be supervised and authorised seen as part of a leading rail sector brand. The height of the typography is exactly one quarter by the CAF Marketing department. part of the logo, with the baseline of the text coinciding In all cases, the adaptations must be approved In order to meet the requirements relating to the with that of the logo. The business line is written in by the CAF Marketing department. proportions of the logo outlined above, a grey a Helvetica Neue Light typeface, with the width of

11 A AA

C C C C BUSINESS LINE B B

The horizontality of the logo means a vertical version is required for speciﬁ c applications. VERTICAL ADAPTATION This vertical version of the logo should be used exclusively for co-sponsorships and Certain formats will probably require a NEW BUSINESSES other applications with reduced space. version with a 4:3 aspect ratio. This is an authorised version for very speciﬁ c cases where It should not be in common use. It is not authorised for application in internal formats. the horizontal version is not applicable.

12 A AA A

LOCATION B

LOGO ADAPTED TO NEW LOCATIONS So as to transmit a strong and intuitive image, the incorporation of new locations is standardised and diﬀ erentiated from business lines.

Taking into consideration the interrelationship between The height of the typography is exactly one quarter In all cases, the adaptations must be approved the group’s various logos, the incorporation of new part of the logo, with the baseline of the text coinciding by the CAF Marketing department. The adaptations made to new locations international locations has been standardised in with that of the logo. The name of the location should will be supervised and authorised by the a diﬀ erent format from that of business lines. be written in Helvetica Neue Bold in corporate red. CAF Marketing department.

The width and position of the grey bar The preferred application of this logo is You can download the logo in various should be the same as that indicated in horizontal (as shown on this page). formats from CAF´s network. It is availa- the section relating to business lines. ble in Adobe Illustrator, Adobe Acrobat and JPG. 13 LOCATION

LOGO ADAPTED TO NEW LOCATIONS So as to transmit a strong and intuitive image, the incorporation of new locations is standardised and diﬀ erentiated from business lines.

Taking into consideration the interrelationship between The height of the typography is exactly one quarter In all cases, the adaptations must be approved the group’s various logos, the incorporation of new part of the logo, with the baseline of the text coinciding by the CAF Marketing department. international locations has been standardised in with that of the logo. The name of the location should a diﬀ erent format from that of business lines. be written in Helvetica Neue Bold in corporate red. The adaptations made to new locations will be supervised and authorised by the The width and position of the grey bar The preferred application of this logo is CAF Marketing department. should be the same as that indicated in horizontal (as shown on this page). the section relating to business lines.

14 BRASIL

The horizontality of the logo means a vertical version is required for speciﬁ c applications. VERTICAL ADAPTATION This vertical version of the logo should be Certain formats will probably require a NEW LOCATIONS used exclusively for co-sponsorships and version with a 4:3 aspect ratio. other applications with reduced space. This is an authorised version for very speciﬁ c cases where It is not authorised for application in internal formats. the horizontal version is not applicable. It should not be in common use.

15 A AA A

GROUP B

The CAF Group logo has been created based on the structure of the logo adapted to the business lines. CAF GROUP The CAF Group logo is used exclusively to refer to the group as a whole. In this case, the typeface used is Helvetica Neue Bold. LOGO You can download the logo in various A second vertical line “closes” and The “Group” concept is the result of the correct implemen- formats from CAF´s network. It is availa- consolidates the “group” concept. tation and ranking of brand architecture, but on occasions there are speciﬁ c communications which cover the entire ble in Adobe Illustrator, Adobe Acrobat group. and JPG. 16 GROUP

The CAF Group logo has been created based on the structure of the logo adapted to the business lines. CAF GROUP

In this case, the typeface used is Helvetica Neue Bold. LOGO The CAF Group logo is used exclusively to refer to the group as a whole. A second vertical line “closes” and The “Group” concept is the result of the correct implemen- consolidates the “group” concept. tation and ranking of brand architecture, but on occasions there are speciﬁ c communications which cover the entire group. 17 A 1 /2 GROUP A

Example of the application and coexistence of two historic logos. CAF GROUP

The proportions and adaptation AS A SUPPORTING LOGO The CAF Group logo on occasions will should have the prior approval of act as support to a second logo. the CAF Marketing department. The inclusion of logos with a long history and high degree of recognition in their sphere of inﬂ uence, may require the In the drawing above, the height is coexistence of two logos. 50% that of the main logo.

18 GROUP

Example of the application and coexistence of two historic logos. CAF GROUP

19 >40mm.

We will align “A CAF GROUP COMPANY” to the right or to left of the brand and its width will be the half of the brand.

The separation between “A CAF GROUP COMPANY” and the brand will be the same as the height of “A CAF GROUP COMPANY”.

= <40mm.

When the width of the logo is equal to or less than 40 mm, “A CAF GROUP COMPANY” will grow to the full width of the logo.

CAF Group backup application example on a brand with a high degree of recognition. A CAF GROUP COMPANY

The proportions and adaptation AS BACKUP The phrase A CAF GROUP COMPANY will should have the prior approval of sometimes work as backup of a brand. the CAF Marketing department. The incorporation of brands with a long history and high degree of recognition in their area of inﬂ uence may require another type of backup application. Only for diﬀ erentiated brands.

20 Preferred application. This is the most complete of all Authorised application I. When the methods used limit Authorised application II. When the reproduction the applications, respecting 100% the colour scheme the reproduction of the original, but where this is seen methods limit the use of the original colour of the logo and of the location and business line, as “natural”, such as in the case of faxes, photocopies scheme, and it is also necessary to reconvert where applicable. Whenever the reproduction methods or B&W laser printing, we use this version of the logo. the colour of the business lines. used allow it, we should use this version of the logo.

Corporate application. This is a correct application Authorised special application. The use of this of the logo. In the case of composite logos negatively application cannot be generalised and is limited to very applied, the disappearance of the grey makes it speciﬁ c cases that require a metallic ﬁ nish, such as advisable to use the preferred application (*****) corporeal decorative signs, or concrete applications linked to a milestone or anniversary. It can also be used where the logo can only be reproduced in red. Its use in this case is limited to rubber stamps or similar.

The various colour schemes to be applied to the logo have been ranked using a star rating system. THE LOGO The standard logo is the one which best identiﬁ es our products, services and The use of one or other logo largely depends on AUTHORISED LOGOS values to our target audience. the means by which it will be reproduced. Logo identiﬁ cation and prioritisation system. The use of the standard logo provides Printing could be in CMYK (full colour in a catalogue for example), two spot colours (e.g. cards), one recognition, broadens the product range colour (cardboard boxes), RGB (website) etc. and strengthens the group’s positioning.

21 SILVER

The corporate colour is red and the logo must always be accurately reproduced. Applications such as STANDARD LOGO documents to be printed in black and white or faxes are limited by the printing method used. Only in these POSITIVE APPLICATION The use of the logo in any colour other cases do we use the B&W version of the logo. The logo should always be applied in the colour of corpo- than those indicated in this manual is not authorised. The use of the logo in silver is authorised rate red. for very occasional applications, such as for Its use in black is only for black and white printed docu- certain business units, anniversaries, etc. ments, such as faxes or similar. 22 We also prioritise the application of the logo in red in negative applications. Applications such as documents STANDARD LOGO Coloured rectangles are never used as to be printed in black and white or faxes are limited by such, they refer to the solid colour back- the printing method used. Only in these cases do we NEGATIVE APPLICATION ground that covers the entire width of the use the B&W version of the logo. The use of the logo medium used. in silver is authorised for very occasional applications, On certain occasions we can use the logo in white, so long as the background is an authorised colour. such as for certain business units, anniversaries, etc. E.g.: Folder cover or oﬀ print with the entire printed sheet in red. Its use on corporate clothing is authorised.

23 SILVER

We also prioritise the application of the logo in red in negative applications. Applications such as documents STANDARD LOGO to be printed in black and white or faxes are limited by Never reproduce the logo alongside a the printing method used. Only in these cases do we NEGATIVE APPLICATION coloured rectangle. use the B&W version of the logo. The use of the logo On certain occasions we can use the logo in white, so long in silver is authorised for very occasional applications, The use of the logo in any colour other such as for certain business units, anniversaries, etc. as the background is an authorised colour. than those indicated in this manual is not Its use on corporate clothing is authorised. authorised.

24 On occasions, the CAF logo can be used over images. The area of the logo, including the protection STANDARD LOGO zone, should be over a uniform background The logo should only be used over and respect all the guidelines for positive and OVER IMAGES images on backgrounds that are white, negative application referred to above. The logo should always be applied in the colour of corpo- corporate red or a neutral grey tone that is not more than 10% We cannot apply it over backgrounds that are not rate red, as indicated in the positive and negative applica- white, red or grey. In backgrounds which are up tions of the logo. The backgrounds will be of solid colour, to 10% grey it should be applied positively, and either red or black, at least in the area destined for the logo. against backgrounds 70% grey, negatively. 25 BUSINESS LINE

GROUP

LOCATION

The corporate colour is red and the logo must always be accurately reproduced. Applications such as ADAPTED LOGO documents to be printed in black and white or faxes are limited by the printing method used. Only in these POSITIVE APPLICATION The use of the logo in any colour other cases do we use the B&W version of the logo. The logo should always be applied in the colour of corpo- than those indicated in this manual is not authorised. The use of the logo in silver is authorised rate red. for very occasional applications, such as for Its use in black is only for black and white printed docu- certain business units, anniversaries, etc. ments, such as faxes or similar. 26 BUSINESS LINE

GROUP

LOCATION

The corporate colours are red and grey and the logo must always be accurately reproduced. ADAPTED LOGO

Applications such as documents to be printed POSITIVE B&W APPLICATION The use of the logo in any colour other in black and white or faxes are limited by the than those indicated in this manual is not printing method used. Only in these cases Its use in black is only for black and white printed documents, authorised. do we use the B&W version of the logo. such as faxes or similar, where the limitations of the printing method used demand it.

27 BUSINESS LINE

GROUP

LOCATION

ADAPTED LOGO The corporate colours are red and grey and the logo must always be accurately reproduced. SPECIAL APPLICATION IN

The use of the logo in silver is authorised SILVER The use of the logo in any colour other for very occasional applications, such as for than those indicated in this manual is not certain business units, anniversaries, etc. The use of the logo in silver is authorised for very occasional applications, such as for certain business units, anniversaries, authorised. In all cases, its use requires express authorisation. etc.

28 BUSINESS LINE

GROUP

LOCATION

When any of the adapted logos are used in a negative application, the part of the logo with the ADAPTED LOGO business line, the group or location will be in white. NEGATIVE APPLICATION The use of the logo in any colour other The rectangle above represents only a solid The logo should always be applied in the colour of corpo- than those indicated in this manual is not and broad background. It should never be authorised. applied with this rectangular format, but rate red. rather against a broader red background. Where the logo has been adapted, we will substitute the grey with white. 29 BUSINESS LINE

GROUP

LOCATION

When any of the adapted logos are used in a negative application, the part of the logo with the ADAPTED LOGO business line, the group or location will be in white. NEGATIVE B&W APPLICATION The use of the logo in any colour other The rectangle above represents only a solid It should only be used in black where the limitations of the printing than those indicated in this manual is not and broad background. It should never be authorised. applied with this rectangular format, but method used require it. rather against a broader red background. Where the logo has been adapted, we will substitute the grey with white. 30 BUSINESS LINE

GROUP

LOCATION

When any of the adapted logos are used in a negative application, the part of the logo with the business ADAPTED LOGO line, the group or location will be in white. NEGATIVE APPLICATION The use of the logo in any colour other The use of the logo in silver requires authorisation The logo should always be applied in the colour of corpo- than those indicated in this manual is not and is used for very occasional applications, authorised. such as anniversaries, congratulations, etc. rate red. For logos adapted in negative, we will substitute the grey with white.

31 BUSINESS LINE

GROUP

LOCATION

When any of the adapted logos are used in a monochrome application: ADAPTED LOGO

The corporate colour is red and the logo must always MONOCHROME APPLICATION The use of the logo in any colour other be accurately reproduced. Applications such as Application adapted to black and white print or reprographic than those indicated in this manual is not documents to be printed in black and white or faxes authorised. are limited by the printing method used. Only in these systems. cases do we use the B&W version of the logo.

32 BUSINESS LINE NOT AUTHORISED

GROUP NOT AUTHORISED

LOCATION

To avoid confusion in the brand architecture, the monochrome application in red will be ADAPTED LOGO used exclusively in the logo adapted for location or international subsidiary. MONOCHROME APPLICATION The use of the logo in any colour other than those indicated in this manual is not Its use will not be authorised for logos Application adapted to print systems with one single colour authorised. adapted for business lines or CAF Group. ink: red.

33 Variable distance.

35º

TRAINS BUSES ROLLING STOCK The height proportionality SIGNALLING SIGNALLING here indicated must SOLUCIONES FERROVIARIAS GLOBALES COMPONENTS SERVICES ALWAYS be kept. COMPREHENSIVE RAIL SOLUTIONSSERVICES EQUIPMENT & COMPONENTS TRANSPORT SYSTEMS TRANSPORT SYSTEMS

TRENES AUTOBUSES TREN IRTENBIDE GLOBALAKSEÑALIZACIÓN COMPONENTES SOLUCIONES FERROVIARIASSERVICIOS GLOBALES SISTEMAS DE TRANSPORTE

Depending on the type of communication, we will choose the most suitable language in STANDARD LOGO regards to the objective of communication. PRODUCT RANGE The use of the logo in any colour other When CAF brand is used in corporate advertising, than those indicated in this manual is not email signatures, etc., the range of products can be authorised. included as well.

34 When the logo’s volume increases, and where a high-quality fi nish is needed, the bevel eff ect will be CORPOREAL APPLICATION applied to the logo, increasing its original limits. OF THE LOGO Corporeal application of the logo, princi- In no case does this aff ect those logos pally for use in units and special applica- with volume without bevel eff ect, which This is used in those cases where the logo increases in volume, for tions. should preferably be applied in red. example when it is applied to the business units.

35 CORPORATE IDENTITY MANUAL

CORPORATE STATIONERY Name Last name Position (optional) Department

General offices Tel.: +34 943 88 01 00 (ext. 1234) J.M. Iturrioz, 26 Fax: +34 943 88 01 00 20200 Beasain - Spain Mobile: 888 88 88 88 www.caf.net [email protected]

COMPREHENSIVE RAIL SOLUTIONS GROUP

J.M. Iturrioz, 26 20200 Beasain - Spain Tel.: +34 943 88 01 00 [email protected] Fax: +34 943 88 01 00 www.caf.net

J.M. Iturrioz, 26 20200 Beasain - Spain Tel.: +34 943 88 01 00 Fax: +34 943 88 01 00 [email protected] www.caf.net

Corporate stationery should keep the same logo without alteration in size and position in all applications. CORPORATE STATIONERY Printing of CAF standard stationery. Standard stationery, where the CAF logo * The type of paper used for printing the stationery should is used without specifying the business The size and position of the logo are ﬁ xed. always be 100g white oﬀ set for writing paper and envelopes, unit, is printed in two colours. With the exception of business cards, the logo dimensions and 300g coated matte paper, matt laminated on both sides, cannot be altered for any reason at all. for business cards. Adaptations should be requested from the CAF Marketing department. 37 BUSINESS LINE

BUSINESS LINE

Name Last name Position (optional) Department

General offices Tel.: +34 943 88 01 00 (ext. 1234) J.M. Iturrioz, 26 Fax: +34 943 88 01 00 20200 Beasain - Spain Mobile: 888 88 88 88 www.caf.net [email protected]

BUSINESS LINE

COMPREHENSIVE RAIL SOLUTIONS GROUP

J.M. Iturrioz, 26 20200 Beasain - Spain Tel.: +34 943 88 01 00 [email protected] Fax: +34 943 88 01 00 www.caf.net

J.M. Iturrioz, 26 20200 Beasain - Spain Tel.: +34 943 88 01 00 Fax: +34 943 88 01 00 [email protected] www.caf.net

Corporate stationery should keep the same logo without alteration in size and position in all applications. CORPORATE STATIONERY II Printing of CAF standard stationery. Two colour printing, we include an example from * The type of paper used for printing the stationery should a business line to show the internal alignments. The size and position of the logo are ﬁ xed. always be 100g white oﬀ set for writing paper and envelopes, With the exception of business cards, the logo dimensions and 300g coated matte paper, matt laminated on both sides, Adaptations should be requested from cannot be altered for any reason at all. for business cards. the CAF Marketing department.

38 J.M. Iturrioz, 26 20200 Beasain - Spain Tel.: +34 943 88 01 00 [email protected] Fax: +34 943 88 01 00 www.caf.net

Corporate stationery should keep the same logo without alteration in size CORPORATE and position in all applications. WRITING PAPER Two colour printing: this is an example Application of standard CAF stationery. of stationery where the CAF logo is used The size and position of the logo are ﬁ xed. without specifying the business unit. With the exception of business cards, the logo dimensions cannot be altered for any reason at all.

39 BUSINESS LINE

J.M. Iturrioz, 26 20200 Beasain - Spain Tel.: +34 943 88 01 00 [email protected] Fax: +34 943 88 01 00 www.caf.net

Corporate stationery should keep the same logo without alteration in size WRITING PAPER II and position in all applications. WITH BUSINESS LINE Two colour printing, we include an example from Application of standard CAF stationery. a business line to show the internal alignments. The size and position of the logo are ﬁ xed. With the exception of business cards, the logo dimensions Adaptations should be requested from cannot be altered for any reason at all. the CAF Marketing department.

40 01-01-2015 Lorem Ipsum Nombre Apellido Apellido

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Sed ut perspiciatis unde omnis iste natus error sit.

Inventore veritatis.

Ut enim ad minima veniam

J.M. Iturrioz, 26 20200 Beasain - Spain Tel.: +34 943 88 01 00 [email protected] Fax: +34 943 88 01 00 www.caf.net

Corporate stationery should keep the same logo without alteration in size WRITING PAPER and position in all applications. SAMPLE TEXT Two colour printing: this is an example Application of standard CAF stationery. of stationery where the CAF logo is used The size and position of the logo are ﬁ xed. without specifying the business unit. With the exception of business cards, the logo dimensions cannot be altered for any reason at all. Adaptations should be requested from the CAF Marketing department. 41 BUSINESS LINE

01-01-2015 Lorem Ipsum Nombre Apellido Apellido

Lorem ipsum,

Sed ut perspiciatis unde omnis iste natus error sit.

Inventore veritatis.

Ut enim ad minima veniam

J.M. Iturrioz, 26 20200 Beasain - Spain Tel.: +34 943 88 01 00 [email protected] Fax: +34 943 88 01 00 www.caf.net

Corporate stationery should keep the same logo without alteration in size WRITING PAPER II and position in all applications. SAMPLE TEXT Two colour printing, we include an example from Application of standard CAF stationery. a business line to show the internal alignments. The size and position of the logo are ﬁ xed. With the exception of business cards, the logo dimensions Adaptations should be requested from cannot be altered for any reason at all. the CAF Marketing department.

42 BUSINESS LINE DON´T WRITE IN THIS AREA DON´T WRITE IN THIS AREA

01-01-2015 Lorem Ipsum Nombre Apellido Apellido

Lorem ipsum,

Sed ut perspiciatis unde omnis iste natus error sit.

Inventore veritatis.

Ut enim ad minima veniam

J.M. Iturrioz, 26 20200 Beasain - Spain Tel.: +34 943 88 01 00 [email protected] Fax: +34 943 88 01 00 www.caf.net

Corporate stationery should keep the same logo without alteration in size WRITING PAPER and position in all applications. SAMPLE TEXT Two colour printing, we include an example from Application of standard CAF stationery. a business line to show the internal alignments. The size and position of the logo are ﬁ xed. With the exception of business cards, the logo dimensions Adaptations should be requested from cannot be altered for any reason at all. the CAF Marketing department.

43 J.M. Iturrioz, 26 20200 Beasain - Spain Tel.: +34 943 88 01 00 [email protected] Fax: +34 943 88 01 00 www.caf.net

Corporate stationery should keep the same logo without alteration in size CORPORATE and position in all applications. ENVELOPES Two colour printing: this is an example Application of standard CAF stationery. of stationery where the CAF logo is used The size and position of the logo are ﬁ xed. without specifying the business unit. With the exception of business cards, the logo dimensions cannot be altered for any reason at all. Adaptations should be requested from the CAF Marketing department. 44 BUSINESS LINE

J.M. Iturrioz, 26 20200 Beasain - Spain Tel.: +34 943 88 01 00 [email protected] Fax: +34 943 88 01 00 www.caf.net

Corporate stationery should keep the same logo without alteration in size CORPORATE ENVELOPES II and position in all applications. WITH BUSINESS LINE Two colour printing, we include an example from Application of standard CAF stationery. a business line to show the internal alignments. The size and position of the logo are ﬁ xed. With the exception of business cards, the logo dimensions Adaptations should be requested from cannot be altered for any reason at all. the CAF Marketing department.

45 Name Last name COMPREHENSIVE RAIL SOLUTIONS Position (optional) GROUP Department

General offices Tel.: +34 943 88 01 00 (ext. 1234) J.M. Iturrioz, 26 Fax: +34 943 88 01 00 20200 Beasain - Spain Mobile: 888 88 88 88 www.caf.net [email protected]

EXAMPLES Modiﬁ cations to the amount of information on BUSINESS CARDS a business card. Two colour printing: this is an example of stationery where the CAF logo is used without specifying the business unit. Application of standard CAF stationery. The size and position of the logo are ﬁ xed. Adaptations should be requested from With the exception of business cards, the logo dimensions the CAF Marketing department. cannot be altered for any reason at all.

46 BUSINESS LINE

Name Last name COMPREHENSIVE RAIL SOLUTIONS Position (optional) GROUP Department

General offices Tel.: +34 943 88 01 00 (ext. 1234) J.M. Iturrioz, 26 Fax: +34 943 88 01 00 20200 Beasain - Spain Mobile: 888 88 88 88 www.caf.net [email protected]

EXAMPLES Modiﬁ cations to the amount of information BUSINESS CARDS on a business card. Two colour printing, we include an example from a business - VARIATIONS line to show the internal alignments. Application of standard CAF stationery. The size and position of the logo are ﬁ xed. Adaptations should be requested from With the exception of business cards, the logo dimensions the CAF Marketing department. cannot be altered for any reason at all.

47 Name Last name SOLUTIONS FERROVIAIRES GLOBALES Position (optional) / second language GROUP Department / second language

General offices Tel.: +34 943 88 01 00 (ext. 1234) J.M. Iturrioz, 26 Fax: +34 943 88 01 00 20200 Beasain - Spain Mobile: 888 88 88 88 www.caf.net [email protected]

EXAMPLES Modiﬁ cations to the amount of information on BUSINESS CARDS a business card. Two colour printing: this is an example of stationery where the CAF logo is - VARIATIONS used without specifying the business unit. Application of standard CAF stationery. The size and position of the logo are ﬁ xed. Adaptations should be requested from With the exception of business cards, the logo dimensions the CAF Marketing department. cannot be altered for any reason at all.

48 BUSINESS LINE

Name Last name SOLUTIONS FERROVIAIRES GLOBALES Position (optional) / second language GROUP Department / second language

General offices Tel.: +34 943 88 01 00 (ext. 1234) J.M. Iturrioz, 26 Fax: +34 943 88 01 00 20200 Beasain - Spain Mobile: 888 88 88 88 www.caf.net [email protected]

ÍNDICE

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Our internal and external audience could easily receive communications from diﬀ erent partners in CAF. CORPORATE PowerPoint presentations are sensitive This is a PowerPoint template, from which PPT TEMPLATE documents, easily accessible and com- each user can design their own content, whilst parable between the various CAF part- maintaining certain elements as a common base The standardisation of corporate presentations across the ners. (red title block above, font, slide footer, etc.). whole company provides consistency and generates an image of a solid, coherent and cohesive group.

50 Headquarters J.M. Iturrioz 26 20200 Beasain, Gipuzkoa Spain