Corporate Identity

Corporate identity

Corporate identity OUR STORY

The capability of confronting the biggest challenges was imprinted deep in our DNA by the extraordinary conditions that let us come into existence.

The our first chapter was written under the hardest circumstances. In times when a country was obliged to face the fierce constraints of an embargo, and when a nation had no one else to trust for fulfilling their needs, Petlas was founded to find the right ways to overcome these obstacles.

That was the year 1976 and we kept offering tailor-made solutions to evolving and emerging challenges ever since. From offering ultra-high performance for passenger cars in a safe and eco-friendly manner, to turning the scenery into the road for 4x4 and SUV’s… From introducing more power to the agricultural fields without compromising long term yield, to contributing to the long term profitability of truck and bus fleets… From developing solutions to the extreme challenges of industrial operations, to introducing tough tires for the toughest military duties… we have been where the biggest challenges are.

The real potential of Petlas was ignited with the acquisition of the company by Abdulkadir Ozcan. Investments on factory extensions, capacity improve- ment, R&D centers, marketing and branding strategies brought Petlas from its humble roots to becoming a global actor in the industry.

Today, Petlas manufactures 13 million tires with the devoted work of our nearly 3000 employees in our 1.6 million sqm production facilities. Approximate- ly 60% of these tires are distributed in more than 100 countries across all continents.

The determination will remain, as we’ll keep the hard work to achieve our goal of becoming one of the top 3 agricultural and off-road tire manufacturers, being known as a specialized company for passenger car tires and gaining market leadership in Northern Africa, Middle East and CIS countries. It all depends on our own know-how and R&D.

Our success depends on building long-lasting relationships. This is why each and every single one of our products embodies our aspiration to strength- en our relationships with the people and organizations we co-operate with, contributing to the personal economy of end users and profitability of the businesses.

We are committed to providing highest quality tires that will steal our customers’ hearts the moment they witness our tires’ performance.

For this reason, we perceive creating value through continuous development as the backbone of our business model. Our R&D team is not just work- ing on developing new patterns or compounds, they are actually trying to create new ways to offer solutions for the challenges that our customers encounter.

Today, our industry is on the verge of profound changes. Standing on the shoulders of more than 4 decades of experience, we have a clear vision of the future of mobility and we believe that this future will not be just about tires or vehicles. It will be all about an attitude: Always being on the move!

This is why we strive for constantly improving everything we do. For not only being ready for the future, but also playing a pivotal role in shaping it.

With our roots embedded in the founding philosophy of helping our customers find their way through, we will be here, willing to embrace the challenges of an exciting future.

We are and will always be driven by our customers’ drives. INTRODUCTION

Consistency has always been the key element that paved the way to our success. For more than four decades now, we have consistently been putting our whole effort to achieve our goal to becoming a trusted global brand.

Along this long way we have come so far, the strength of our brand has always been the major force of our success. And the recognition of a brand stems mostly from the consistency of its communications. Thus, our continuous growth in the global markets not only loaded a heavy responsibility on our shoulders, but also made it crucial to define the grounds and set the standards to convey our messages in different regions through various mediums and platforms.

In short, we needed a consistent universal identity system that unites our company, our dealers, our customers and all stakeholders around our brand strategy.

This corporate identity guideline is a result of comprehensive studies and countless insights on how to better communicate the values that are embedded in the very fabric of our brand essence, and how to ensure these values and messages are conveyed in a relatable way. This integrated identity system lets us focus on our core competencies and expresses them in a way that flawlessly fits in our brand’s positioning. It gives us a platform for addressing audiences everywhere, in the right way.

We hope that this guideline helps us communicate more effectively, helping our vision and brand values resonate efficiently through all our communications.

Emblem-Logotype Usage Logotype ...... 11 Logotype / Drawing ...... 12 Logotype / Alignment...... 13 Motto ...... 14 Logotype Usage Sizes ...... 15 Logotype Safe Space ...... 16 Logotype Safe With Motto ...... 17 Logotype Safe With Motto-2 ...... 18 Logotype / Color Usage ...... 19 Logotype / Color and Layout Examples ...... 20 Logotype / Color and Layout Examples With Motto ...... 21 Logotype Alternatives on Red ...... 22 Logotype Alternatives...... 23 Logotype Alternatives 2...... 24 Logotype Alternatives on Black ...... 25 Logotype / On Picture Examples ...... 27 Logotype / Watermark Usage ...... 28 Logotype Vertical Usage ...... 29 Logotype Misuse ...... 30

Typography Primary Typeface ...... 33 Supporting Typography ...... 34 Petlas Orthographic Rules...... 35

Corporate Documents Business Card ...... 38 Letterheads EN ...... 39 Letterheads TR ...... 40 Company Envelopes ...... 41 Bag Envelope ...... 42 Pocket Folder ...... 43 Writing Pad ...... 45 CD Base-CD Case-Label...... 47 Speech Card ...... 48 Note Card ...... 49 Folder Backing ...... 50 Power Point Presantation Format...... 51 E-Mail Signature...... 52 Sticker ...... 53 Folder File ...... 55 Signature File ...... 56 Box Folder ...... 57 Invitation / Greeting ...... 58 Meeting Detail ...... 59

Outdoor / Printed Materials / Press Classic Billboard ...... 62 CLP / Racquet ...... 63 Full Page Press Release ...... 64 Half Page Press Release ...... 65 Folded Brochure ...... 66 Roll Up ...... 67 Print Media Layout ...... 68 Socaial Media Layout ...... 71

Institutional Documents Vehicle Card ...... 74 Vehicle Temporary Task Card ...... 75 Car Sticker...... 76 Visitor Card ...... 77 Storehouse Delivery Form ...... 78 Expense Receipt ...... 79 Interview Note ...... 80 Expenditure Request / Delivery Payment Form ...... 81 Waybill Invoice ...... 82 E-Invoice ...... 83 E-Archive Invoice ...... 84 Stationery Material Request / Delivery Form ...... 85 Material Request Form ...... 86 Material Delivery Report ...... 87 Debit Note - 1 ...... 89 Debit Note - 2 ...... 90 Material Output Report ...... 91 Case Receipt ...... 92 Vehicle Assignment Form ...... 93 Document Delivery Document ...... 94 Counter Check ...... 95 Offer Letter ...... 96 Certificate / Certificate Of Appreciation ...... 97

Corporate Applications Pennants ...... 101 Banner ...... 103 Pole Flags ...... 105 Desk Flag ...... 106 Triangle Flag ...... 107 Canvas ...... 108 Sail Pennant ...... 109 Totem ...... 111 Outdoor Sign ...... 114 Guidance Signboard ...... 118 Clothing / Color ...... 119 Clothing / Overalls (Winter-Summer) ...... 120 Clothing / T-Shirts ...... 121 Clothing / Jacket-1 ...... 123 Clothing / Jacket-2...... 124 Clothing / Jacket-3 ...... 125 Clothing / Jacket-4 ...... 126 Clothing / Hats ...... 127 Vehicle Wraps Passenger Car - Van - Cargo - Truck ...... 128 Badge / Cuffnk / Tie Clps ...... 132 Key Chain ...... 133 Umbrellas ...... 134 Vehicle Smell ...... 135 Mug ...... 136 Agenda ...... 137 Plate / Cup / Napkin Holder ...... 138 Wall Clock ...... 139 USB Memory Stick ...... 140 Helmet ...... 141 Pen ...... 142 Cube Note...... 143 Plaque ...... 144 Nylon and Paper Bag ...... 145 Package ...... 146

Dealer Corporate Business Card ...... 150 Outdoor Sign ...... 151 Totem ...... 154 Exterior-Interior ...... 156 Multi Storey Rack ...... 157 Tire Stand ...... 158 EXPERIENCE Corporate identity Logotype Logotype / Drawing Logotype / Alignment Motto

Track Of Trust Logotype Usage Sizes

Regardless of the design or medium, the height of the logo cannot be less than 0.5 cm. Logotype Safe Space Logotype Safe Space With Motto Logotype Safe Space With Motto - 2

If the font size is too small to be read in small format prints such as advertisements, brochures, please use this version. Logotype / Color Usage Logotype / Color and Layout Examples Logotype / Color and Layout Examples With Motto Logotype Alternatives on Red Logotype Alternatives Logotype Alternatives 2 Logotype Alternatives on Black Logotype Alternatives on Black Logotype / On Picture Examples

When using the Petlas logotype on a photograph, choose the version that allows the most contrast with the background. Logotype / Watermark Usage Logotype Vertical Use Logotype Misuse

Typography Primary Typeface

Petlas uses the Gotham and Gotham Condensed font families in all of its corporate identity elements. Depending on the appliation, some of the bold or thin options available in the font family can be used individually or in combination. Supporting Typography

Petlas uses the Hurme Geometric Sans 1 font family as an auxiliary font in corporate identity elements and designs. Petlas Orthographic Rules

When used in a sentence, the first letter of the brand name should be written in uppercase and the rest in lowercase. It cannot be used as “PETLAS”.

Corporate Documents Business Card

Size: 85 mm x 55 mm Color: Defined Petlas colors Paper: (preferably) 300 gr Double Sided Bristol Font: Gotham Narrow 6-8 pt Letterheads EN

Size: 210 mm x 297 mm Color: Defined Petlas colors Paper: 80 gr 1. Dough Font: Gotham Narrow 6-8 pt Letterheads TR

Size: 210 mm x 297 mm Color: Defined Petlas colors Paper: 80 gr 1. Dough Font: Gotham Narrow 6-8 pt Company Envelopes

Size: 240 mm x 110 mm Color: Defined Petlas colors Paper: 110 gr Offset Paper Font: Gotham Narrow 6-8 pt Bag Envelope

Size: 258 mm x 352 mm Color: Defined Petlas colors Paper: 110 gr Offset Paper Font: Gotham Narrow 6-13 pt Pocket Folder

Size: 310 mm x 222 mm x 440 mm Color: Defined Petlas colors Paper: Matt Coated 350 g (Matt cellophane and logo printing applications can be made on the print.) Font: Gotham Narrow 6-13 pt Pocket Folder

Size: 310 mm x 222 mm x 440 mm Color: Defined Petlas colors Paper: Matt Coated 350 g (Matt cellophane and logo printing applications can be made on the print.) Font: Gotham Narrow 6-13 pt

Headquarters - Factory rade Kı P: +90 386 252 65 50F: +90 386 252 65 70

No:6 Çankaya 06530 ANKARA - TURKEY P: +90 312 309 30 30 F: +90 312 310 95 09

petlas.com petlas.com Writing Pad

Size: 148 mm x 210 mm Color: Defined Petlas colors Cover: Matt Coated 350 g (Matt cellophane and logo printing applications can be made on the print.) Inside Paper: 110 gr Offset Paper Font: Gotham Narrow 6-13 pt Writing Pad

Size: 146 mm x 125 mm Color: Defined Petlas colors Paper: 300 gr American Bristol Font: Gotham Narrow 6-13 pt Speech Card

Size: 210 mm x 148 mm Color: Defined Petlas colors Paper: 300 gr American Bristol Font: Gotham Narrow 6-13 pt Note Card

Size: 87 mm x 170 mm Color: Defined Petlas colors Paper: 300 gr American Bristol Font: Gotham Narrow 6-13 pt Folder Backing

Size: 32 mm x 190 mm - 75 mm x 190 mm Color: Defined Petlas colors Paper: 300 gr American Bristol Font: Gotham Narrow 6-13 pt Power Point Presentation Format

Size: 1920 px x 1080 px Color: Defined Petlas colors Font: Corporate Font Family if not applicaple, “Arial typeface” can be used. 6-13 pt E-mail Signature

The e-mail signature is shown in below images. Sticker

Small Size : 10 mm x 25 mm Medium Size : 20 mm x 50 mm Big Size : 40 mm x 100 mm Color: Defined Petlas colors

Labels are printed in the form of push-to-cut, with a white frame on the outside. Sticker

Small Size : 45 mm x 15 mm Medium Size : 70 mm x 26 mm Big Size : 140 mm x 50 mm Color: Defined Petlas colors

Labels are printed in the form of push-to-cut, with a white frame on the outside. Folder File

Size: Various Sizes Color: Defined Petlas colors Signature File

Size: 225 mm x 320 mm Color: Defined Petlas colors Box Folder

Size: Various Sizes Color: Defined Petlas colors Invitation / Greeting

Size: 200 mm x 100 mm Color: Meeting Detail

Size: 210 mm / 297 mm Color: Defined Petlas colors

Outdoor Printed Materials Press Classic Billboard

Size: 380 cm x 230 cm Color: Defined Petlas colors

While designing billboards, the billboard dimensions can be positioned in a manner that is compatible with the security areas of the logo and compatible with the logo design, regardless of the design being done. CLP / Racquet

Size: 118,5 cm × 175 cm Color: Defined Petlas colors

While designing CLP and Rackets, the dimensions can be positioned in accordance with the security areas of the logo and to be compatible with the logo design, regardless of the design being done. Full Page Press Release

Size: 35,4 cm x 52,5 cm Color: Defined Petlas colors Half Page Press Release

Size: 35,4 cm x 26 cm Color: Defined Petlas colors Folded Brochure

Size: 210 mm x 297 mm Color: Defined Petlas colors Font: Corporate Font Family 6-13 pt Roll Up

Size: 80 cm x 200 cm Color: Defined Petlas colors

While designing roll ups, the roll up measurements can be positioned in accordance with the security areas of the logo and to be compatible with the logo design, regardless of the design being done. Print Media Layout

Size: 210 mm x 297 mm Color: Defined Petlas colors Print Media Layout

Size: 148 mm x 210 mm Color: Defined Petlas colors Print Media Layout

Size: 105 mm x 148 mm Color: Defined Petlas colors Social Media Layout

Size: 1200 px x 1200 px Color: Defined Petlas colors

While designing for social media , the area can be positioned in accordance with the security areas of the logo and in line with the logo design regardless of the design being done.

Institutional Documents Vehicle Card

Size: 150 mm x 180 mm Color: Defined Petlas colors Vehicle Temporary Task Card

Size: 150 mm x 180 mm Color: Defined Petlas colors Car Sticker

Size: 80 mm x 80 mm Color: Defined Petlas colors Visitor card

Size: 85 mm x 55 mm Color: Defined Petlas colors Paper: Plastic Card Font: Gotham Narrow 6-13 pt

NO: 1 NO: 1 petlas.com petlas.com

+90 312 999 99 9 +90 312 999 99 9 Storehouse Delivery Form

Size: 20 cm x 14 cm Color: Defined Petlas colors Expense Receipt

Size: 20 cm x 14 cm Color: Defined Petlas colors Interview Note

Size: 210 mm x 297 mm Color: Defined Petlas colors Expenditure Request / Delivery Payment Form

Size: 210 mm x 297 mm Color: Defined Petlas colors Waybill Invoice

Size: 210 mm x 297 mm Color: Defined Petlas colors E-Invoice

Size: 210 mm x 297 mm Color: Defined Petlas colors E-Archive Invoice

Size: 210 mm x 297 mm Color: Defined Petlas colors

E-Posta: Stationery Material Request / Delivery Form

Size: 20 cm x 14 cm Color: Defined Petlas colors Material Request Form

Size: 20 cm x 14 cm Color: Defined Petlas colors Material Delivery Report

Size: 20 cm x 14 cm Color: Defined Petlas colors Debit Note - 1

Size: 20 cm x 14 cm Color: Defined Petlas colors Debit Note - 2 Size: 20 cm x 14 cm Color: Defined Petlas colors Material Output Report

Size: 20 cm x 14 cm Color: Defined Petlas colors Case Receipt

Size: 20 cm x 14 cm Color: Defined Petlas colors Vehicle Assignment Form

Size: 20 cm x 14 cm Color: Defined Petlas colors Document Delivery Document

Size: 210x297 mm x 148x210 mm Color: Defined Petlas colors Counter Check

Size: 210 mm x 297 mm Color: Defined Petlas colors Offer Letter

Size: 210 mm x 297 mm Color: Defined Petlas colors Certificate / Certificate Of Appreciation

Size: 210 mm x 297 mm Color: Defined Petlas colors

29,7 cm

21 cm

29,7 cm

21 cm

Corporate Applications Pennants

Size: Various Color: C: 0 M: 100 Y: 100 K: 0 + Black

The rate below will be used in TIRES, REIFEN and PNEUS usage. Pennants Pennants

Size: Various Color: C: 0 M: 100 Y: 100 K: 0 + Black

The rate below will be used in TIRES, REIFEN and PNEUS usage. Banner Pole Flags

Size: Various Color: C: 0 M: 100 Y: 100 K: 0 + Black Desk Flags

Size: Various Color: C: 0 M: 100 Y: 100 K: 0 + Black Triangle Flag

Size: Various Color: C: 0 M: 100 Y: 100 K: 0 + Black Canvas

Size: Various Color: C: 0 M: 100 Y: 100 K: 0 + Black

While designing the logo, the tarpaulin can be positioned in accordance with the security areas of the logo and in accordance with the logo design, regardless of the design being done. Sail Pennant

Size: Various Color: C: 0 M: 100 Y: 100 K: 0 + Black

The rate below will be used in TIRES, REIFEN and PNEUS usage. Sail Pennant Totem Totem Totem Outdoor Sign

Size: 1000x100 cm

The safety areas must be taken into consideration while designing the signboard. Outdoor Sign

Size: 700x100 cm

The safety areas must be taken into consideration while designing the signboard. Outdoor Sign

Size: 400x100 cm

The safety areas must be taken into consideration while designing the signboard. Outdoor Sign

Size Various

The safety areas must be taken into consideration while designing the signboard.

y y

y y y

y y

y y y

y y y y y

y y

y y y y

y y Guidance Signboard Clothing / Color Clothing / Overalls (Winter-Summer) Clothing / T-Shirts Clothing / T-Shirts Clothing / Jacket-1 Clothing / Jacket-2 Clothing / Jacket-3 Clothing / Jacket-4 Clothing / Hats Vehicle Wraps

Passenger Car Vehicle Wraps

Van Vehicle Wraps

Cargo Vehicle Wraps

Truck Badge / Cufflink / Tie Clips Key Chain Umbrellas Vehicle Smell Mug Agenda

petlas.com petlas.com Plate / Cup / Napkin Holder Wall clock

y y

y y USB Memory Stick Helmet Pen Cube Note Plaque Nylon and Paper Bag Package

Dealer Corporate Business Card

Size: 85 mm x 55 mm Color: Defined Petlas colors Paper: (preferably) 300 gr Double Sided Bristol Font: Gotham Narrow 6-8 pt Outdoor Sign

Size: 1000x100 cm

The safety areas must be taken into consideration while designing the signboard. Outdoor Sign

Size: 700x100 cm

The safety areas must be taken into consideration while designing the signboard. Outdoor Sign

Size: 400x100 cm

The safety areas must be taken into consideration while designing the signboard. Totem

Dealer Dealer Logo Logo

Dealer Logo

Dealer Logo Totem Exterior-Interior Multi Storey Rack Tire Stand Headquarters -Factory Petl Kındam Mah P: +90386 25265 50 F: +90 386 252 65 70

Int Petla re Industry andTr ade Ako Kule tözü Mah. 2178.Cd. No:6Çankaya 06530 ANKARA - TURKEY P: +90 312 309 30 30 F: +90 312 310 959 0

Petla reUSA 1111E.L nway STE 205 Cheyenne, WY 82001 USA petlas.com