Corporate identity Corporate identity OUR STORY The capability of confronting the biggest challenges was imprinted deep in our DNA by the extraordinary conditions that let us come into existence. The our first chapter was written under the hardest circumstances. In times when a country was obliged to face the fierce constraints of an embargo, and when a nation had no one else to trust for fulfilling their needs, Petlas was founded to find the right ways to overcome these obstacles. That was the year 1976 and we kept offering tailor-made solutions to evolving and emerging challenges ever since. From offering ultra-high perfor- mance for passenger cars in a safe and eco-friendly manner, to turning the scenery into the road for 4x4 and SUV’s… From introducing more power to the agricultural fields without compromising long term yield, to contributing to the long term profitability of truck and bus fleets… From developing solutions to the extreme challenges of industrial operations, to introducing tough tires for the toughest military duties… we have been where the biggest challenges are. The real potential of Petlas was ignited with the acquisition of the company by Abdulkadir Ozcan. Investments on factory extensions, capacity improve- ment, R&D centers, marketing and branding strategies brought Petlas from its humble roots to becoming a global actor in the industry. Today, Petlas manufactures 13 million tires with the devoted work of our nearly 3000 employees in our 1.6 million sqm production facilities. Approximate- ly 60% of these tires are distributed in more than 100 countries across all continents. The determination will remain, as we’ll keep the hard work to achieve our goal of becoming one of the top 3 agricultural and off-road tire manufacturers, being known as a specialized company for passenger car tires and gaining market leadership in Northern Africa, Middle East and CIS countries. It all depends on our own know-how and R&D. Our success depends on building long-lasting relationships. This is why each and every single one of our products embodies our aspiration to strength- en our relationships with the people and organizations we co-operate with, contributing to the personal economy of end users and profitability of the businesses. We are committed to providing highest quality tires that will steal our customers’ hearts the moment they witness our tires’ performance. For this reason, we perceive creating value through continuous development as the backbone of our business model. Our R&D team is not just work- ing on developing new patterns or compounds, they are actually trying to create new ways to offer solutions for the challenges that our customers encounter. Today, our industry is on the verge of profound changes. Standing on the shoulders of more than 4 decades of experience, we have a clear vision of the future of mobility and we believe that this future will not be just about tires or vehicles. It will be all about an attitude: Always being on the move! This is why we strive for constantly improving everything we do. For not only being ready for the future, but also playing a pivotal role in shaping it. With our roots embedded in the founding philosophy of helping our customers find their way through, we will be here, willing to embrace the chal- lenges of an exciting future. We are and will always be driven by our customers’ drives. INTRODUCTION Consistency has always been the key element that paved the way to our success. For more than four decades now, we have consistently been putting our whole effort to achieve our goal to becoming a trusted global brand. Along this long way we have come so far, the strength of our brand has always been the major force of our success. And the recognition of a brand stems mostly from the consistency of its communications. Thus, our continuous growth in the global markets not only loaded a heavy responsibility on our shoulders, but also made it crucial to define the grounds and set the standards to convey our messages in different regions through various mediums and platforms. In short, we needed a consistent universal identity system that unites our company, our dealers, our customers and all stakeholders around our brand strategy. This corporate identity guideline is a result of comprehensive studies and countless insights on how to better com- municate the values that are embedded in the very fabric of our brand essence, and how to ensure these values and messages are conveyed in a relatable way. This integrated identity system lets us focus on our core competencies and expresses them in a way that flawlessly fits in our brand’s positioning. It gives us a platform for addressing audiences everywhere, in the right way. We hope that this guideline helps us communicate more effectively, helping our vision and brand values resonate efficiently through all our communications. Emblem-Logotype Usage Logotype ....................................................................................................................................................................................................................................................................................................................................................................... 11 Logotype / Drawing ............................................................................................................................................................................................................................................................................................................................................... 12 Logotype / Alignment............................................................................................................................................................................................................................................................................................................................................ 13 Motto ............................................................................................................................................................................................................................................................................................................................................................................... 14 Logotype Usage Sizes ............................................................................................................................................................................................................................................................................................................................................ 15 Logotype Safe Space .............................................................................................................................................................................................................................................................................................................................................. 16 Logotype Safe With Motto .................................................................................................................................................................................................................................................................................................................................... 17 Logotype Safe With Motto-2 ............................................................................................................................................................................................................................................................................................................................... 18 Logotype / Color Usage ........................................................................................................................................................................................................................................................................................................................................ 19 Logotype / Color and Layout Examples ....................................................................................................................................................................................................................................................................................................... 20 Logotype / Color and Layout Examples With Motto ............................................................................................................................................................................................................................................................................. 21 Logotype Alternatives on Red ............................................................................................................................................................................................................................................................................................................................ 22 Logotype Alternatives............................................................................................................................................................................................................................................................................................................................................. 23 Logotype Alternatives 2........................................................................................................................................................................................................................................................................................................................................