Coporate Identity MCPP Manual Version 1 January 2020

MCPP Section 1 Print Close Content MCPP Our Company Our Brand

MCPP MCPP MCPP logo is the symbol of our company and all that we stand for. It must be depicted precisely and consistently. The logo execution, the colours and the typefaces have been selected to work together as our corporate identity (CI). This manual provides a comprehensive guide for the correct use of our CI. We are an operating division of MCPP, The company is an importer. And is an online store on various websites such as Lazada Shopee Print Close Content MCPP Vision and Mission

Vision MCPP logo is the symbol of our company and all that we stand for. It must be depicted precisely and consistently. The logo execution, the colours and the typefaces have been selected to work together as our corporate identity (CI). This manual provides a comprehensive guide for the correct use of our CI. We are an operating division of MCPP, The company is an importer. And is an online store on various websites such as Lazada Shopee Mission MCPP logo is the symbol of our company and all that we stand for. It must be depicted precisely and consistently. The logo execution, the colours and the typefaces have been selected to work together as our corporate identity (CI). This manual provides a comprehensive guide for the correct use of our CI. We are an operating division of MCPP, The company is an importer. And is an online store on various websites such as Lazada Shopee Print Close Content MCPP Endorsement Logo Type

Exclusion Area 20 mm.

SOLID COLOR ARTWORK This element is the branding features for MCPP. It communicates dimensions, shared values and teamwork. May be updated from time to time to be relevant in the changing market. It should only appear on marketing collateral, such as product advertisements and digital elements. Certification must only appear 186 C in red and gray, the percentage of the color specified by Pantone. It should be positioned at the bottom of the design SOLID COLOR on the left or right and must support the artwork placement as specified by Leading Tracking Both the color depends on the color of the artwork. That is how heavy If it is a dark floor, put the logo on the white floor as standard..

20 mm. Cool Grey 9 C Print Close Content MCPP Endorsement Word Mark

Exclusion Area 20 mm. This element is the branding features for ARTWORK MCPP. It communicates dimensions, shared values and teamwork. May be updated from time to time to be relevant in the changing market. It should only appear on marketing collateral, such as product advertisements and digital elements. Certification must only appear in red and gray, the percentage of the color specified by Pantone. It should be 20 mm. positioned at the bottom of the design on the left or right and must support the artwork placement as specified by Leading Tracking Both the color depends on the color of the artwork. That is how heavy If it is a dark floor, put the logo on the white floor as standard..

186 C Cool Grey 9 C Print Close Content MCPP Endorsement Logo Type & Word Mark (Landscape Version)

Exclusion Area 20 mm. This element is the branding features for MCPP. It communicates dimensions, shared values and teamwork. May be updated from time to time to be relevant in the changing market. It should only appear on marketing collateral, such as product advertisements and digital elements. Certification must only appear 20 mm. in red and gray, the percentage of the color specified by Pantone. It should be positioned at the bottom of the design on the left or right and must support the artwork placement as specified by Leading Tracking Both the color depends on the color of the artwork. That is how heavy If it is a dark floor, put the logo on the white floor as standard..

186 C Cool Grey 9 C Print Close Content MCPP Endorsement Logo Type & Word Mark (Vertical Version)

Exclusion Area 20 mm.

ARTWORK This element is the branding features for MCPP. It communicates dimensions, shared values and teamwork. May be updated from time to time to be relevant in the changing market. It should only appear on marketing collateral, such as product advertisements and digital elements. Certification must only appear 186 C in red and gray, the percentage of the color specified by Pantone. It should be positioned at the bottom of the design on the left or right and must support the artwork placement as specified by Leading Tracking Both the color depends on the color of the artwork. That is how heavy If it is a dark floor, put the logo on the white floor as standard..

20 mm.

Cool Grey 9 C Print Close Content MCPP Endorsement Logo Type & Word Mark (Inverse Version)

This element is the branding features for MCPP. It communicates dimensions, 186 C shared values and teamwork. May be updated from time to time to be relevant in the changing market. It should only appear on marketing collateral, such as product advertisements and digital elements. Certification must only appear in red and gray, the percentage of the color specified by Pantone. It should be positioned at the bottom of the design on the left or right and must support the artwork placement as specified by Leading Tracking Both the color depends on the color of the artwork. That is how heavy If it is a dark floor, put the logo on the white floor as standard.. Print Close Content MCPP OurContent Company Our Brand

SECTION 1 SECTION 2 SECTION 3 Our Company Our Brand Brand Element Application of the Brand Identity MCPP Brand Logo MCPP Brand Logo Applying the Brand Identity Vision and Mistion Incorrect use the Brand Logo Application of the Graphic Device Endosement Logo Type Application of the Logo in Black and White Incorrect Application of Graphic Devic Endosement Wordmark Colour Palette Letterhead Endosement Logo Type and Wordmark Corporate Typefaces Business Card (Landscape Version) Using the MCPP Logo in External Brand Email Signature Endosement Logo Type and Wordmark Partnerships Powerpoint Presentation (Vertical Version) Endosement Logo Type and Wordmark (Inverse Version) Coporate Identity MCPP Brand Element Version 1 January 2020

MCPP Section 2 Print Close Content MCPP OurBrand Company Logo Our Brand

The MCPP brand logo is a clear statement regarding the vision, values, strength, and friendliness to customers. Both flexible prices Impressive service Our fast delivery. By following this advice you will help assign an MCPP to our customers, partners and employees. Equally important, you help them make a difference and remember the MCPP brand. It's an extremely valuable asset and an organization identification guide (CI). This was created to help people who use the brand understand the authenticity and use it continuously. It provides a framework for making and evaluating creative decisions.

Proportions

186 C

Cool Grey 9 C Print Close Content MCPP OurBrand Company Logo Type Our Concept Brand

Final Logo Symbol

Form & Shape Concept

“M” Shape Is the abridgement of normal M to be in the form of Modern Symbol Like a solid foundation

“C” Shape Is a C face-up, like a cut C on the strength In other words, the smiles that MCPP has for customers and services that make Satised customers

“Double P” Shape Characteristics is a flammable antenna or Cellular that is comparable to the equipment used. Connect between MCPP and signal clients at Freeform. It is like the driving force that MCPP must move forward under Price - People that are flexible and friendly between MCPP and clients It is important. Best Feeling Best beside you Print Close Content MCPP OurIncorrect Company use the Our Brand Brand Logo

Logo Color Usage Print Close Content MCPP OurApplication Company of theOur Logo Brand in Black and White

Black on White MCPP White on Black MCPP

Wherever possible the full colour execution of the brand logo is to be used. In cases where colour is limited, the black and white logos may be used. This application will be used for embossing. Print Close Content MCPP OurColour Company Palette Our Brand

The corporate colours are taken from the internationally used stocks will also give varied colour results, therefore we Pantone® colour matching system for lithographic printing inks recommend the coated Pantone reference when printing on and these must always be used as the standard. In the four coated and uncoated paper stocks. Please note that the 4 colour printing process (CMYK), it is not possible to achieve an Process colour / CMYK breakdown will also vary when printed exact match to the Pantone® inks. The CMYK colour swatches on coated and uncoated paper stocks. In digital media, the shown are the closest possible match achievable. We recom- standards for RGB (PC usage) and web-safe (Hexadecimal) mend that the coated Pantone reference be used when colours shown on this page must be followed. printing special / spot colours. Coated and uncoated paper

Primary Colours

186 C Cool Grey 9 C C11.79 M100 Y91.45 K2.8 C54.75 M46.66 Y43.9 K10.41 Secondary Colours R207 G7 B44 R119 G119 B122

Black WHITE C00 M00 Y00 K100 C00 M00 Y00 K00 R35 G31 B32 R255 G255 B255 Print Close Content MCPP OurCorporate Company Typefaces Our Brand

In addition to the consistent application of visual elements, the sections of this manual for specifics). CI requires the consistent use of typefaces (also known as The Fonts Fabric typeface shown (NEXA) is available as a fonts). Typography creates an important visual distinction and system font on all computers and should be used for all word allows us to be recognised at a glance. MCPP has chosen The processor generated documents as well as in the production NEXA as its primary external typeface to be used when of all Power Point® presentations. The NEXA range of typefac- professional design studios are commissioned. Due to its es should also be used on Internet and Intranet pages. These universal appeal and ease of use across all platforms, all typefaces are available in a variety of weights providing typographic details relating to stationery, signage, promotion- flexibility for all print and online communications. al and advertising must utilise this font (please see relevant

Fonts NEXA (Light) Fonts NEXA (Bold) Fontfabric™ FREE FONTS END USER LICENSE AGREEMENT FFF EULA Ver.2.0 JUNE 2015 Fontfabric™ FREE FONTS END USER LICENSE AGREEMENT FFF EULA Ver.2.0 JUNE 2015 ABCDEFGHIJKLMN ABCDEFGHIJKLMN OPQRSTUVWXYZ OPQRSTUVWXYZ Print Close Content MCPP OurUsing Company the MCPP Our Logo Brand in External Brand Partnerships

Should Sanitech become involved in a joint venture such as an not exceeding 60 of the area of the Sanitech logo. In co-branding event, sponsorship or alliance, we must always strive to be the scenarios where Sanitech will not be the dominant partner (e.g. the dominant party. The co-branding of such ventures will generally Comrades Marathon) the Sanitech logo should be no less than 60% be subject to mutual agreement. of the area of the largest aspect of the partnering logo. Ideally, the Sanitech logo should be dominant with other logos

Endorsed branding where Sanitech is the main sponsor Endorsed branding where Sanitech is not the main sponsor

The Sanitech logo should be dominant with other logos not The Sanitech logo should be no less than 60 of the area of the exceeding 60 of the area of the Sanitech logo. largest aspect of the partnering logo.

Equal partner sponsorship Coporate Identity MCPP Application of the Brand Identity Version 1 January 2020

MCPP Section 3 Print Close Content MCPP OurApplying Company the Brand Our Brand Identity

MCPP MCPP Introduction and General Guidelines MCPP This section of the manual details how the corporate identity guidelines are put into practice through the main visual elements of the company. It is designed to help us present a strong, consistent visual image to the various stakeholders that we interact with. The ultimate success of the correct execution of our corporate identity rests with you, so please study the standards carefully and apply them rigorously. Whenever we MCPP use our brand logo and elements of MCPP our corporate identity, we must

เลขที่ 149/1 ซอยสะแกงาม 14 แขวงแสมดำ เขตบางข�นเทียน ensure that we, and the suppliers we กทม. 10150 โทร. 096-9793321 select, do not allow our logo to be [email protected] misused or distorted. Each of us is MCPP tasked with this responsibility. This section of the manual details how the corporate identity guidelines are put into practice through the main visual elements of the company. It is designed to help us present a strong, consistent visual image to the various stakeholders that we interact with. Print Close Content MCPP OurProduct Company Branding Our Brand

GRADIENT COLOR For Product Logo Metal Plate

For Product Logo Metal Plate

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