Stationery - Business Cards Revised January 2012

Home , Business card, Corporate identity, Letter (message)

Brand Guidelines Stationery - Business Cards Revised January 2012

Provided by: Marketing Services Brand Guidelines Stationery - Overview Stationery Page 1

International Paper Stationery

Stationery is a primary means of communication and In this section there are a variety of employee tools, it is essential that every application be a consistent many that are in template form. Please visit IPNet reflection of our corporate identity. There is only intranet site click on Business Tools, Stationery to one approved design format for all corporate and download templates. business unit stationery, although there are slight variations in size and content for different regions of Standard Letterhead the world. This section illustrates approved layouts • IP Business Unit Non-Personal Letterhead for standard U.S. business stationery. It includes • IP Sub-Brand Personal Letterhead specifications for typography, color, printing method, • Second Sheet paper stock and word processing. Common Sized Envelopes/Labels Stationery brand management guidelines do not • #10 Envelope include invoices, bills of lading, credit letters, • #10 Window Envelope business forms, checks, e-mail tags or other • Oversized Envelope business processes. • Mailing Labels

Other Documents Note: The International Paper letterforms and tree • Fax Cover symbol have been custom-drawn. Both the font and • Internal Memo the graphic are unique. Do not redraw, translate or recreate them. Use approved reproduction artwork only which is available through the IPNet intranet site International Paper Foundation click on Business Tool/Logos or by sending a request • IP Foundation Letterhead to: [email protected]. • IP Foundation #10 Envelope • IP Foundation Business Card

Size Measurements All dimensions and type sizes are given in picas, a universal standard of measurement recognized by

NUE printers and designers around the world. One pica is AVE 400 POPLAR 6 97-000-00011 MEMPHIS TN 38191 55 T 901-419-55 F 901-419-5556 57 C 901-419-555-55 equivalent to 12 points. Computer applications use the PostScript value of six picas, or 72 points, to the inch, the universal medium. EMPLOYEE NAME 6400 POPLAR AVENUE TITLE MEMPHIS TN 38197-0001

T 90901-419-55551-419-5555 C 901-419-5556901-419-5556 BUSINESSBUSINESS UNIT/SUB-BRAND [email protected]@ipaperr..ccoom Color All stationery is produced with black ink only. No other colors are used in any stationery application

6400 POPLAR AVENUE ROOM 1-234 MEMPHIS TN 38197-0001 for International Paper.

Addressee’s Name Title Company Street Address and/or Suite City, State, Zip Code Typography Arial is the type font used for all International Paper stationery. There are no substitutions. Specifications for size and position are included for each stationery application.

6400 PO PLAR AVENUE ROOM 1-234 MEMPHIS TN 38197-0001

Add Paper Stock ressee’s Name Title Company Suggestions for recommended paper stock and Street Address an d/or Suite City, Sta te, Zip Code weight are included in these guidelines. Each International Paper paper business has the opportunity to specify its own current paper stock; however, please make sure that the color and weight chosen matches the recommended standard.

Letterhead There are standard formats for letterhead. They allow non-personalized or personalized and business unit or sub-brand formats. The second page format is the same for all formats. Memo and fax cover pages are also available. Preprinted letterhead is not required. By using the templates letterhead can be printed locally using either laser or inkjet printers.

Envelopes There are standard formats for common sized envelopes. Envelopes should be ordered through the International Paper vendor’s on-line order form.

Name & Title Block Correct Incorrect

Use ampersands (&) in title and EDUCATION & TRAINING EDUCATION AND TRAINING and department names. SALES & MARKETING

Avoid abbreviations in names, MANAGER, RESEARCH & MGR, R&D titles and functional areas. DEVELOPMENT

Exceptions are standard titular CHRIS P. SAMPLE, JR. abbreviations. CHRIS P. SAMPLE, PH.D.

Limit the amount of functional and CHRIS P. SAMPLE CHRIS P. SAMPLE regional information included in titles; MANAGER MANAGER two lines are preferable, three lines are ENVIRONMENTAL ANALYSIS ENVIRONMENTAL ANALYSIS permissible, if necessary. AND COMPLIANCE ENVIRONMENTAL COMPLIANCE UNIT ENVIRONMENTAL ENGINEERING & DESIGN

CHRIS P. SAMPLE CHRIS P. SAMPLE SALES REPRESENTATIVE SALES REPRESENTATIVE ENVIRONMENTAL ANALYSIS CHARLOTTE NC SOUTHERN REGION

Department and division names, if used, DIVISION DIVISION should be set in Arial Regular.

Address Block Correct Incorrect

Avoid abbreviations other than state names. EAST COLUMBUS BOULEVARD E. COLUMBUS BLVD. BRECKENRIDGE HIGHWAY BREKENRIDGE HWY. SOUTHWESTERN BUILDING SOUTHWESTER BLDG.

Use commas, periods or hyphens in an STAMFORD, CT 06801-2318 STAMFORD CT 06801-2301 address block as appropriate.

E-mail addresses should be identified [email protected] E-Mail: [email protected] without the word “e-mail”.

Additional contact numbers such as mobile TEL T phones and pagers may be included and FAX F should be identified with the appropriate CELL C letter. P (Please see exception for business card.)

Use the configuration shown for country and T +1 212 123 4567 x1234 city code. Use the accepted local standard for telephone numbers.

Standard Letterhead

IP Business Unit non-Personal Letterhead Standard letterhead is available for 31p6 16p6 • IP Business Unit Non-Personal Letterhead 3p6 • IP Business Unit Personal Letterhead 2p6 • IP Sub-Brand Personal Letterhead 6400 POPLAR AVENUE MEMPHIS TN 38197-0001 T 901-419-5555 • IP Letterhead Second Page for all letterhead F 901-419-5556 C 901-419-5557 • IP Internal Memo • IP Fax cover page Templates may be downloaded through IPNet.

Typography All Text: Arial Regular 8/10 pt. Employee and Sub-Brand Names: Arial Bold 8/10 pt.

Color All stationery is produced with black type only. No other colors are used in any stationery application for International Paper.

Paper Stock Accent® Opaque, White, Smooth, Text 60 lb. for external/customer facing correspondence (matches envelopes)

Letters for internal use may be printed on standard copy paper. Enlarged to Show Detail 31p6 16p6

3p6

2p6

6400 POPLAR AVENUE MEMPHIS TN 38197-0001

T 901-419-5555 F 901-419-5556 C 901-419-5557

Standard Letterhead continued

IP Sub-Brand Personal Letterhead Typing/Word Processing Guidelines

6p 25p6 16p6 Arial Regular, 11pt with auto line spacing, is the required typeface and size for word processing. 3p6

2p6

EMPLOYEE NAME 6400 POPLAR AVENUE TITLE MEMPHIS TN 38197-0001 Align the body of the letter, memo or fax flush left,

T 901-419-5555 C 901-419-5556 BUSINESS UNIT/SUB-BRAND [email protected] ragged right. Make sure lines do not exceed the right margin and avoid hyphenation at the end of a line. Do not indent paragraphs; rather use double space, putting one blank line between them. If a paragraph will not fit entirely on a page, start it on a new page. Do not print or type on the back of corporate stationery.

Second sheet guidelines are the same as guidelines for the letterhead or memo first sheet, with the exception of a top margin. Use this format for all subsequent pages, until the end of the letter.

Second Sheet

31p6 16p6

3p6

Enlarged to Show Detail 6p 25p6 16p6

3p6

2p6

EMPLOYEE NAME 6400 POPLAR AVENUE TITLE MEMPHIS TN 38197-0001

T 901-419-5555 C 901-419-5556 BUSINESS UNIT/SUB-BRAND [email protected]

Common Sized Envelopes

#10 Envelope There are standard formats for common sized

3p 13p4 9p8 envelopes which include:

3p6 • #10 2p6 6400 POPLAR AVENUE • #10 Window ROOM 1-234 4p9 MEMPHIS TN 38197-0001 • Confidential Envelope (#10) – For Internal Use Only Addressee’s Name Title 1 1 Company • Oversized - (9 x 12”, 10 x 13”, 11 /2” x 14 /4”) Street Address and/or Suite City, State, Zip Code • Mailing Label (5 x 3”)

Envelopes should be ordered through International Paper vendor’s on-line order form available on the IPNet/Business Tools Brand Management site.

#10 Window Envelope There are no allowances for business and sub-brand level names. The only logo to be indicated on 3p 13p4 envelopes is that of International Paper; no tag line or 3p6 other business, subsidiary, award or certification logos 2p6 6400 POPLAR AVENUE ROOM 1-234 are permitted. MEMPHIS TN 38197-0001

Color Addressee’s Name Title Company Street Address and/or Suite All envelopes are produced with black type only. City, State, Zip Code No other colors are used in any envelope application for International Paper.

Typography Arial Regular 8/10 pt. Enlarged to Show Detail 3p 13p4 Paper Stock Accent® Opaque, White, Smooth, Text 60 lb. or 70 lb. An alternate paper may be selected; however, it must 3p6 be a current International Paper Product.

2p6 Printing 6400 POPLAR AVENUE ROOM 1-234 Offset MEMPHIS TN 38197-0001

Addressing Handwritten or Arial Regular, 11 pt. with auto line spacing, is the required typeface and size for word processing. Addressee’s Name Title Company Street Address and/or Suite City, State, Zip Code

Oversized Envelopes

Oversized Envelope The approved layout for oversized envelopes 1 1 3p6 15p10 11p (examples: 9 x 12”, 10 x 13”, 11 /2” x 14 /4”) is listed

4p2 below. Dimensions and type sizes are given in picas. 2p6 6400 POPLAR AVENUE ROOM 1-234 MEMPHIS TN 38197-0001 Typography

19p8 Arial Regular 11/13 pt.

Addressee’s Name Paper Stock Title Company Street Address and/or Recycled Natural Kraft, Open End, Sub. 28 or Suite City, State, Zip Code Accent® Opaque, White, Smooth, Text 60 lb. or 70 lb. An alternate paper may be selected; however, it must be a current International Paper Product.

Printing Offset

Addressing Mailing Label Handwritten or Arial Regular, 11 pt. with auto line spacing, is the required typeface and size for 3p 13p4 word processing. 3p6

2p6

6400 POPLAR AVENUE 3p ROOM 1-234 MEMPHIS TN 38197-0001 Mailing Labels Addressee’s Name Title Company Typography Street Address and/or Suite Arial Regular 8/10 pt. City, State, Zip Code Paper Stock White Pressure Sensitive, dull offset finish, Sub. 60 lb.

Printing Offset

Addressing Handwritten or Arial Regular, 11 pt. with auto line spacing, is the required typeface and size for word processing. For custom sizes or alternate print options, please call vendor at 800-895-8749.

Fax Cover

6p 5p 19p 7p 11p This page illustrates the approved layout for the 3p6 81/2 x 11” fax transmittal cover sheet and includes 2p6 12p 123 MAIN STREET SUITE 1234 specifications for typography, color, printing and paper MIDDLETOWN NY 12345 6p stock, and guidelines for word processing. FAX 2p2 2p2 2p2 Typing/Word Processing Guidelines 2p2 Arial Regular, 11pt with auto line spacing, is the .5pt required typeface and size for word processing.

John,

This is dummy copy and merely serves as a representation of actual text. This is dummy copy “Fax” Text: Arial Regular 20 pt. and merely serves as a representation of actual text. This is dummy copymerely serves as a representation of actual text. Merely as a representation of actual text. This merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of All Other Text: Arial Regular 8/10 pt. actual text. This is dummy copy and merely serves as a representation of actual text. Representation of actual text. This is copy and merely representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and 42p merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. Color Regards, International Paper Logo: Black Text: Black Chris P. Sample Marketing Director

Paper Stock .5pt The material contained in this communication is intended only for the use of the addressee. It may contain information that is confidential, Any International Paper office paper proprietary, attorney privileged, and exempt from disclosure under applicable law. If the reader of this communication is not the intended recipient, you are hereby notified that any dissemination, distribution or duplication of this communication is prohibited. If you have received this communication in error, please notify us immediately by telephone and return, by mail, the original message to us. Thank you. 7p

Printing Desktop Printer

Legal Text The legal text shown on the bottom of the fax sheet is required. Text reads as follows:

The material contained in this communication is intended only for the use of the addressee. It may contain information that is confidential, proprietary, attorney privileged, and exempt from disclosure under applicable law. If the reader of this communication is not the intended recipient, you are hereby notified that any dissemination, distribution or duplication of this communication is prohibited. If you have received this communication in error, please notify us immediately by telephone and return, by mail, the original message to us. Thank you.

Internal Memo

6p 24p 7p 11p This page illustrates the approved layout for the 3p6 81/2 x 11” internal memo and includes specifications 12p for typography, color, printing and paper stock, and 8p6 guidelines for word processing. INTERNAL MEMO 2p2 2p2 2p2 Typing/Word Processing Guidelines

.5pt Arial Regular, 11pt with auto line spacing, is the

This is dummy copy and merely serves as a representation of actual text. This is dummy copy required typeface and size for word processing. If and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This your internal memo extends below the bottom margin, is dummy copy and merely serves as a representation of actual text.

This is dummy copy and merely serves as a representation of actual text. This is dummy copy continue on plain white stationery stock that matches and merely serves as a representation of actual text. This is dummy copymerely serves as a representation of actual text. Merely as a representation of actual text. This merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of the internal memo letterhead. Do not type or word actual text. This is dummy copy and merely serves as a representation of actual text. Representation of actual text. This is copy and merely representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and process on the back of the internal memo merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. 45p Typography “Memo” Text: Arial Regular 20 pt. Chris P. Sample Marketing Director All Other Text: Arial Regular 8/10 pt.

Color International Paper Logo: Black Text: Black

Paper Stock Any International Paper office paper

Printing Desktop Printer

IP Foundation Business Card 0p9 9p9 9p There is one universal size for all International Paper

2p3 business cards. It accommodates multiple lines of INTERNATIONAL PAPER 5p address and contact information, as shown. FOUNDATION 0p11 1p10 CHRIS P. SAMPLE 123 MAIN STREET Telephone and fax numbers are mandatory. Use a DIRECTOR SUITE 1234 CORPORATE MARKETING MIDDLETOWN NY 12345 third line for additional numbers when necessary, but

T 203 541 8000 do not list more than three lines total. F 203 541 8200 7p3 C 917 123 6543 [email protected] Typography IP Foundation Wordmark: Gill Sans Bold 8.5/11 pt. Employee’s Name: Arial Bold 7/9 pt. 6p10 All Other Text: Arial Regular 7/9 pt.

Color International Paper Logo: Black Text: Black

Paper Stock For information regarding the approved paper stock for business cards please refer to the Brand Management site.

Printing Matte thermography

IP Foundation Letterhead

6p 25p6 16p63p The IP Foundation Letterhead is to be used 3p6 INTERNATIONAL PAPER exclusively by the IP Foundation. FOUNDATION 1p5 13p4 2p3 123 MAIN STREET SUITE 1234 MIDDLETOWN NY 12345 This page illustrates the approved layout for the T 203 541 8000 6p F 203 541 8200 1 January 2002 8 /2 x 11” letterhead and includes specifications for typography, color, printing and paper stock, and John Smith ABC Company 130 Fifth Avenue guidelines for word processing. New Yo rk, NY 10011

Dear John,

This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation Typing/Word Processing Guidelines of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. Arial Regular, 11 pt. with auto line spacing, is the This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copymerely serves as a representation of actual text. Merely as a representation of actual text. This merely serves as required typeface and size for word processing. If your a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. Representation of actual text. This is copy and merely representation of actual text. This is letter extends below the bottom margin, continue on dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation letterhead second page. Do not type or word process of actual text.

Yours sincerely, on the back of the letterhead.

Chris P. Sample Director, Corporate Marketing Typography IP Foundation Wordmark: Gill Sans Bold 13.75 / 17 pt. The x-height of the wordmark must equal the x-height of the logo at the bottom of the page. 4p All Other Text: Arial Regular 8/10 pt. 6p

Color International Paper Logo: Black Text: Black

Paper Stock Strathmore Script, Ultimate White, Sub. 24

Printing Offset

IP Foundation #10 Envelope

3p 11p6 11p6 This page illustrates the approved layout for the 3p6 INTERNATIONAL PAPER 1p FOUNDATION #10 envelope and includes specifications for 2p6 123 MAIN STREET typography, color, printing and paper stock, and SUITE 1234 3p6 MIDDLETOWN NY 12345 Addressee’s Name guidelines for word processing. Title Company Street Address and/or Suite City, State, Zip Code Typing/Word Processing Guidelines Arial Regular, 11 pt. with auto line spacing, is the 2p3 required typeface and size for word processing. 13p4

Typography IP Foundation Wordmark: Gill Sans Bold 11/14 pt. The x-height of the wordmark must equal the x-height of the logo at the bottom of the page.

All Other Text: Arial Regular 8/10 pt.

Color International Paper Logo: Black Text: Black

Paper Stock Strathmore Script, Ultimate White, Sub. 24

Printing Offset