NIELSEN NATIONAL READERSHIP SURVEY Newspaper Toplines Newspaper Toplines 12 Months External

Q1 2020 - Q4 2020 NIELSEN NATIONAL READERSHIP SURVEY Newspaper Toplines Newspaper Toplines 12 months external

ANNOTATIONS

Release of Nielsen Consumer and Media Insights Q1 2020 - Q4 2020

EMBARGO: Please note that this information is subject to an embargo - the figures must not be released into the public domain until midday on Thursday 4 March 2021. FURTHER INFORMATION: If you have any questions regarding the Nielsen Consumer and Media Insights Survey report, please contact your Account Manager or the Nielsen Media Helpdesk via [email protected].

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HOW TO READ THIS DOCUMENT

Previous readership release period

This is the latest measurement period Q1 20 - Q4 20 (Jan 20 - Dec 20) Year on Year comparison

NEWSPAPER REPORT - NATIONAL AVERAGE ISSUE READERSHIP CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

POPULATION POTENTIALS (000s) 3,958 3,958 3,940 (TOTAL 15+) 10,091 10,131 10,122 SAMPLE SIZE (15+)

DAILY NEWSPAPERS - METROPOLITAN

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19 162 166 177 NEWSPAPER A 4.4% 4.5% 4.9%

This figure is the amount of people in New Zealand This figure is the number of people aged 15 and over. (162,000) over the age of 15 that read a typical issue of Newpaper A It tells us that there were 3.96 million people aged in the latest readership period Q1 20 - 15+ years in New Zealand in the period Q1 20 - Q4 20 (Jan Q4 20 (Jan 20 - Dec 20). 20 - Dec 20)

*Average Issue Readership is sometimes described as the number of people who read a "typical issue" within the issue period. The average issue readership for newspapers is built using readership of days read over the past week.

Weeky Coverage refers to all respondents that have read at least one issue of a newspaper in the last 7 days. For more information on these definitions please contact Nielsen.

YEAR ON YEAR COMPARATIVES Q1 20 - Q4 20

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READERSHIP NEWSPAPER REPORT - NATIONAL

AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

POPULATION POTENTIALS (000s) 3,958 3,958 3,940 (TOTAL 15+): SAMPLE SIZE 15+ 10,057 10,091 10,127

DAILY NEWSPAPERS - METROPOLITAN AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

612 585 455 THE NEW ZEALAND HERALD 15.5% 14.8% 11.6% 67 61 42 WAIKATO TIMES 1.7% 1.5% 1.1% 166 154 142 THE DOMINION POST 4.2% 3.9% 3.6% 136 145 134 THE PRESS 3.4% 3.7% 3.4% 107 107 91 OTAGO DAILY TIMES 2.7% 2.7% 2.3%

DAILY NEWSPAPERS - SUMMARY AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

1,254 1,216 1,046 ALL DAILIES 31.7% 30.7% 26.5% 985 956 797 ALL METROPOLITANS 24.9% 24.1% 20.2% ALL REGIONAL DAILIES (INCLUDING WAIKATO 375 358 322 TIMES) 9.5% 9.0% 8.2%

NEWSPAPER REPORT - NATIONAL

DAILY NEWSPAPERS - SUMMARY (WEEKLY COVERAGE) AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

2,052 1,993 1,806 ALL DAILIES (WEEKLY COVERAGE) 51.8% 50.4% 45.8% 1,700 1,647 1,446 ALL METROPOLITANS (WEEKLY COVERAGE) 43.0% 41.6% 36.7% ALL REGIONAL DAILIES (INCL. WAIKATO TIMES 655 626 588 WEEKLY COVERAGE) 16.6% 15.8% 14.9%

WEEKLY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

100 78 68 SUNDAY NEWS 2.5% 2.0% 1.7% 235 228 206 SUNDAY STAR TIMES 5.9% 5.8% 5.2% 362 370 325 HERALD ON SUNDAY 9.1% 9.4% 8.2%

MONTHLY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

150 FISHING AND OUTDOORS 3.8%

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NEWSPAPER REPORT - NATIONAL

NEWSPAPER LIFTOUTS AND INSERTED MAGAZINES AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

346 322 339 CANVAS/WEEKEND (UNDUPLICATED) 8.8% 8.1% 8.6% 209 180 146 BE WELL (UNDUPLICATED) 5.3% 4.5% 3.7% 107 99 120 SPY (UNDUPLICATED) 2.7% 2.5% 3.0% 269 244 189 SUNDAY (UNDUPLICATED) 6.8% 6.2% 4.8% 227 225 218 SUNDAY TRAVEL (UNDUPLICATED) 5.7% 5.7% 5.5% 369 336 302 TIMEOUT (UNDUPLICATED) 9.3% 8.5% 7.7% 429 417 371 TRAVEL (UNDUPLICATED) 10.8% 10.5% 9.4% 267 236 231 VIVA (UNDUPLICATED) 6.7% 6.0% 5.9% 37 31 20 WAIKATO TIMES MOTORTIMES (UNDUPLICATED) 0.9% 0.8% 0.5% 324 297 262 YOUR WEEKEND (UNDUPLICATED) 8.2% 7.5% 6.6%

COMMUNITY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

47 43 39 NORTH CANTERBURY NEWS 1.2% 1.1% 1.0%

NEWSPAPER REPORT - NORTHERN

AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

POPULATION POTENTIALS (000s) 2,152 2,152 2,170 (TOTAL 15+): SAMPLE SIZE 15+ 5,303 5,317 5,440

DAILY NEWSPAPERS - METROPOLITAN AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

548 524 422 THE NEW ZEALAND HERALD 25.4% 24.4% 19.5% 67 60 42 WAIKATO TIMES 3.1% 2.8% 1.9%

DAILY NEWSPAPERS - SUMMARY AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

ALL REGIONAL DAILIES (EXCLUDING WAIKATO 93 83 81 TIMES) 4.3% 3.9% 3.7%

WEEKLY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

64 51 43 SUNDAY NEWS 3.0% 2.4% 2.0% 108 104 95 SUNDAY STAR TIMES 5.0% 4.8% 4.4%

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NEWSPAPER REPORT - NORTHERN WEEKLY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

323 333 300 HERALD ON SUNDAY 15.0% 15.5% 13.8%

NEWSPAPER REPORT - CENTRAL

AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

POPULATION POTENTIALS (000s) 856 856 837 (TOTAL 15+): SAMPLE SIZE 15+ 2,264 2,282 2,226

DAILY NEWSPAPERS - METROPOLITAN AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

144 137 127 THE DOMINION POST 16.8% 16.0% 15.1%

DAILY NEWSPAPERS - SUMMARY AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

ALL REGIONAL DAILIES (EXCLUDING WAIKATO 123 129 104 TIMES) 14.4% 15.0% 12.4%

WEEKLY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

21 14 12 SUNDAY NEWS 2.5% 1.6% 1.4% 70 70 55 SUNDAY STAR TIMES 8.2% 8.2% 6.6%

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NEWSPAPER REPORT - SOUTHERN

AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

POPULATION POTENTIALS (000s) 950 950 934 (TOTAL 15+): SAMPLE SIZE 15+ 2,490 2,492 2,461

DAILY NEWSPAPERS - METROPOLITAN AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

136 144 134 THE PRESS 14.3% 15.2% 14.4% 107 107 91 OTAGO DAILY TIMES 11.2% 11.3% 9.7%

DAILY NEWSPAPERS - SUMMARY AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

ALL REGIONAL DAILIES (EXCLUDING WAIKATO 94 88 95 TIMES) 9.9% 9.3% 10.2%

WEEKLY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

16 13 13 SUNDAY NEWS 1.6% 1.4% 1.4% 57 55 55 SUNDAY STAR TIMES 6.0% 5.8% 5.9%

NEWSPAPER REPORT - AUCKLAND METROPOLITAN

AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

POPULATION POTENTIALS (000s) 1,209 1,210 1,268 (TOTAL 15+): SAMPLE SIZE 15+ 3,071 3,081 3,137

DAILY NEWSPAPERS - METROPOLITAN AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

372 356 304 THE NEW ZEALAND HERALD 30.8% 29.4% 23.9%

WEEKLY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

38 33 27 SUNDAY NEWS 3.2% 2.7% 2.1% 59 63 66 SUNDAY STAR TIMES 4.9% 5.2% 5.2% 215 231 214 HERALD ON SUNDAY 17.8% 19.1% 16.9%

COMMUNITY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

22 26 29 RODNEY TIMES 1.8% 2.1% 2.3%

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NEWSPAPER REPORT - AUCKLAND METROPOLITAN COMMUNITY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

85 77 63 CENTRAL LEADER 7.1% 6.4% 5.0% 21 23 35 EAST & BAYS COURIER 1.8% 1.9% 2.8% 50 43 59 EASTERN COURIER 4.1% 3.6% 4.7% 68 81 96 MANUKAU COURIER 5.6% 6.7% 7.6% 14 13 11 NORTH HARBOUR NEWS 1.2% 1.1% 0.9% 6 6 7 NOR-WEST NEWS 0.5% 0.5% 0.5% 53 60 58 NORTH SHORE TIMES 4.4% 5.0% 4.6% 31 21 16 PAPAKURA COURIER 2.6% 1.7% 1.3% 57 64 89 WESTERN LEADER 4.7% 5.3% 7.0%

NEWSPAPER REPORT - HAMILTON

AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

POPULATION POTENTIALS (000s) 169 156 154 (TOTAL 15+): SAMPLE SIZE 15+ 543 571 567

DAILY NEWSPAPERS - METROPOLITAN AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

25 22 16 THE NEW ZEALAND HERALD 14.8% 14.0% 10.3% 32 27 22 WAIKATO TIMES 19.1% 17.4% 14.4%

WEEKLY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

2 2 3 SUNDAY NEWS 1.2% 1.2% 2.0% 10 7 4 SUNDAY STAR TIMES 5.9% 4.8% 2.6%

COMMUNITY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

42 40 43 HAMILTON PRESS 24.8% 25.2% 28.0%

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NEWSPAPER REPORT - WELLINGTON

AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

POPULATION POTENTIALS (000s) 342 341 339 (TOTAL 15+): SAMPLE SIZE 15+ 943 954 897

DAILY NEWSPAPERS - METROPOLITAN AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

88 83 76 THE DOMINION POST 25.8% 24.2% 22.5%

WEEKLY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

8 4 2 SUNDAY NEWS 2.4% 1.2% 0.6% 35 34 25 SUNDAY STAR TIMES 10.4% 10.0% 7.3%

COMMUNITY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

72 64 56 THE HUTT NEWS 21.2% 18.9% 16.5% 30 36 35 KAPI-MANA NEWS 8.9% 10.5% 10.2%

NEWSPAPER REPORT - WELLINGTON COMMUNITY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

22 21 23 UPPER HUTT LEADER 6.3% 6.2% 6.7%

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NEWSPAPER REPORT - CHRISTCHURCH

AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

POPULATION POTENTIALS (000s) 339 333 336 (TOTAL 15+): SAMPLE SIZE 15+ 969 998 980

DAILY NEWSPAPERS - METROPOLITAN AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

93 95 84 THE PRESS 27.4% 28.6% 25.1%

WEEKLY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

8 6 8 SUNDAY NEWS 2.3% 1.8% 2.5% 26 24 27 SUNDAY STAR TIMES 7.7% 7.1% 8.1%

COMMUNITY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

90 85 86 THE STAR (CHRISTCHURCH) 26.6% 25.4% 25.7%

NEWSPAPER REPORT - CANTERBURY

AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

POPULATION POTENTIALS (000s) 516 515 512 (TOTAL 15+): SAMPLE SIZE 15+ 1,351 1,359 1,328

COMMUNITY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

10 11 13 BAY HARBOUR NEWS 1.9% 2.2% 2.6% 39 38 31 SELWYN TIMES 7.6% 7.4% 6.1% 46 43 39 NORTH CANTERBURY NEWS 9.0% 8.4% 7.6%

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NEWSPAPER REPORT - DUNEDIN

AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

POPULATION POTENTIALS (000s) 111 105 104 (TOTAL 15+): SAMPLE SIZE 15+ 362 372 365

DAILY NEWSPAPERS - METROPOLITAN AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

55 48 39 OTAGO DAILY TIMES 49.8% 46.2% 38.0%

WEEKLY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

1 0 0 SUNDAY NEWS 0.9% 0.4% 0.0% 6 4 5 SUNDAY STAR TIMES 5.6% 3.7% 4.8%

COMMUNITY NEWSPAPERS AVERAGE ISSUE READERSHIP

CMI Q1 20 - CMI Q4 19 - CMI Q1 19 - Q4 20 Q3 20 Q4 19

49 38 38 THE STAR (DUNEDIN) 44.2% 36.7% 36.8%