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AUGUST 2019 Q4 2018 Get your share of the $19B $19.5B October-December* Retail spend Q4 2017 December 2018 saw a ‘flat period’ following Black Friday with $18.6B Q4 2019 transactions picking up to a peak on Saturday December 22 $20B?
1 Christmas Print Feature 2 Christmas Section on Stuff.co.nz 3 Print Christmas Editorial On Wednesday 4th December From mid November a standalone Throughout December there will be within the daily papers will Christmas sub-section in Life & Style Christmas content throughout Stuff include a Christmas feature. will allow advertisers to contextually magazine publications . Advertisers can reach an target festive content. engaged audience on the hunt for Christmas inspiration.
*Source: Paymark Christmas 2018 Press Release 24 Dec 2018 Daily Reach Numbers a Channel Comparison
Christmas themed Christmas Section Christmas Feature – Editorial content on Stuff.co.nz live from 1st Wednesday 4th December November
Sunday magazine 20 page Christmas Feature Christmas Food Sunday 1 December ● Inserted into the Waikato Times, Sunday Star Times The Dominion Post, and The Press
Sumptuous Christmas ● Reach 342,000 readers 15+ nationally food and entertaining or target the regions. 149,000 Canterbury, 47,000 Waikato and 153,000 Wellington. Life ● Themes that will be covered include christmas food, gifts and preparation. Christmas Life & Style ● National and regional full page and Wed 4 December half page buys available ● Waikato Times ● The Dominion Post ● Early bookings get to influence the ● The Press 2018 Audience editorial article themes 1.2M Imp ● High quality lift out printed on 70 GSM A celebration of 550K UV* Christmas food and Highbright paper and fully stitched fashion and trimmed Stuff will have a standalone ● Booking Deadline 21 November sub-section housed in life and style ● Material Deadline 25 November Your Weekend with all the Christmas content that
● Waikato Times could cover:
● The Dominion Post
● The Press ● Gift inspiration
Food & Entertaining special ● Christmas celebrity news Saturday 23 November ● ‘Feel good’ Christmas stories Entertaining inspiration ● Christmas Food & Wine
NZ Made Christmas Gift Guide Advertising opportunities include: Saturday 14th December ● Christmas retail sponsored content ● Display and native advertising Xmas gift guide within the section inspiration https://www.stuff.co.nz/life-style/christmas
Source: Nielsen CMI Q2 18 - Q1 19 Apr 19 TV/Online - STUFF *Adobe Analytics Oct-Dec 2018 Daily Reach Numbers a Channel Comparison
NZ House & Garden NZ Gardener Christmas Issue Christmas Issue
On Sale 18th November On Sale 2nd December
An opportunity to promote your gift ideas Reach gardeners as they are getting their and provide inspiration 6 weeks prior to gardens and outdoor areas ‘Christmas Christmas. ready’
● Booking Deadline 10 October ● Booking Deadline 24 October ● Material Deadline 10 October ● Material Deadline 24 October
270,000
Quarter page Gift Guide 474,000 Readership
NZ House & Garden + Readership NZ Gardener
Combo Buy $2,200
610,000 Combined Readership
Reach over a quarter of females 40+ ix 194
Source: Nielsen CMI Q2 18 - Q1 19 Daily Reach Numbers a Channel Comparison
Auckland Into the communities Central Leader East & Bays Courier Northland Eastern Courier Northern News Manukau Courier CHRISTMAS The Bay Chronicle North Harbour News Whangarei Leader North Shore Times FEATURE Waikato Nor-West News Cambridge Edition EDITORIAL Papakura News CHRISTMAS Franklin County News Rodney Times HALF PAGE Hamilton Press FEATURE FULL PAGE Western Leader Hauraki Herald EDITORIAL AD Matamata Chronicle FULL PAGE Piako Post HALF PAGE South Waikato News AD Taupo Times Taranaki North Taranaki Midweek Taranaki Star Manawatu Feilding-Rangitikei Herald Horowhenua Mail
Wellington Points to Note: Nelson/Tasman Kapi-Mana News ● Feature editorial will be badged ‘Christmas feature’ The Leader (Tasman) Kapiti Observer ● Feature editorial will not be amended The Leader (Nelson) The Hutt News ● Standard client rates and discounts apply to the booking Upper Hutt Leader ● Book any day in November - December subject to avails ● Feature editorial can only be used once by one advertiser in a Marlborough single paper. Marlborough Midweek Saturday Express ● Opportunity to create a ROP stand alone feature if a cluster of ads booked into a paper. North Canterbury Northern Outlook Into the Regional daily papers
CHRISTMAS FEATURE EDITORIAL CHRISTMAS HALF PAGE FEATURE FULL PAGE EDITORIAL AD HALF PAGE FULL PAGE AD
Points to Note: ● MAX DISCOUNT IS 20% OF RATECARD ● Feature editorial will be badged ‘Christmas feature’ ● Feature editorial will not be amended ● Standard client rates and discounts apply to the booking ● Book any weekday in November - December subject to avails ● Feature editorial can only be used once by one advertiser in a single paper. ● Opportunity to create a ROP stand alone feature if a cluster of ads booked into a paper. Daily Reach Numbers a Channel Comparison
SUMMARY OF ACTIVITY
Wed NOVEMBER DECEMBER 25 Xmas CHRISTMAS EDITORIAL
Sat Sat 23 Your Weekend 14
SUN Sunday Magazine 1
WED Life Magazine 4
Gardener Gift Guide ON SALE 2 DEC
NZ House & Garden Gift Guide ON SALE 18 NOV
Stuff.co.nz Christmas section LIVE FROM 1 NOV
CHRISTMAS FEATURE
WED 20 Page Insert (WT, DP, WT) 4
Communities Subject to availability of feature editorial
Regional Dailies Subject to availability of feature editorial Daily Reach Numbers a Channel Comparison
● Ratecard Value $72,000 ● $36,000 Commission bearing ● Overall 50% package discount
with the Ultimate National Christmas Package*
Retail Digital Full page Sponsored Content Christmas Article Live Feature Full page from Sun 1 Dec 5,000 clicks from Full Page Wed 4th Dec Your Weekend until Tues 24 Dec the Native Carousel Sunday magazine magazine or Native offer Xmas Food issue Xmas Gift Guide Sun 1 Dec – Sun 1 Dec Sat 15 Dec Tues 24 Dec Min 5,000 UB’s reading an article for Potential to 50-60 sec reach 560,000 Readers in print
*Subject to availability at the time of booking Source: Nielsen CMI Q2 18 - Q1 19 Apr 19 TV/Online - STUFF *Adobe Analytics Oct-Dec 2018 Daily Reach Numbers a Channel Comparison
Waikato Print & Digital Pack ● Ratecard Value $15,000 ● Package price $8,000 ● Overall 48% package discount
Wellington Print & Digital Pack ● Ratecard Value $19,000 ● Package price $10,000 with the Ultimate Regional Christmas Package* ● Overall 48% package discount
Christchurch Print & Digital Pack ● Ratecard Value $19,000 ● Package price $10,000 ● Overall 48% package discount
Geo Targeted Retail Digital Geo Targeted Sponsored 2,500 clicks from Content Article the Native Carousel Geo Targeted Live from Sun 1 Dec Geo Targeted or Native offer Full page – Tues 24 Dec Full page Sun 1 Dec – Your Weekend (1500 guaranteed Christmas Feature Tues 24 Dec Xmas Gift Guide views) Wed 4 Dec Sat 15 Dec
*Subject to availability at the time of booking Daily Reach Numbers a Channel Comparison
Retail Sponsored Content tools
LISTICLE ARTICLE WITH PICTURE COLLAGE PRODUCT VIDEOS WITH EMBEDDED LINKS WITH EMBEDDED LINKS PRODUCT / PRICE OVERLAY
Reach out to the content studio for lead times and production specifications. Note: *There maybe a production cost if a bespoke build is required.