OVATO MEDIA BUREAU Media Kit 2021

media bureau OVATO MEDIA BUREAU

CONTENTS

4 OVATO MEDIA BUREAU Your one stop shop

6 WHO IS OVATO MEDIA BUREAU? Meet the team

10 CONTENT CREATION Partnership opportinities

12 PORTFOLIO Brands & audiences —

Featured magazines... 14 14 DISH

16 GOOD

18 METRO

20 NORTH & SOUTH

22 HOMESTYLE

24 WOMAN

26 HAVEN

28 SCOUT

30 THRIVE

32 NZ LIFE & LEISURE

34 NZ GEOGRAPHIC

36 SUNDAY 12 24 38 NZ HOUSE & GARDEN 40 NZ GARDENER 42 TV GUIDE 44 CAPSULE he New Zealand magazine industry is one of the most — vibrant and energetic magazine markets in the world. With all this choice, advertisers have the amazing 46 RATES Topportunity to target highly engaged audiences and that’s 48 DEADLINES where Ovato Media Bureau comes in. A single source for magazine advertising, we help advertisers navigate and optimise for the New Zealand magazine market. We work with advertising agencies and their clients to provide the most comprehensive, effective and impartial magazine

media bureau solutions possible.

3 OVATO MEDIA BUREAU

“Magazines provide a space where ONE STOP SHOP • Ovato Media Bureau advertising is welcomed, not avoided, We work with a selection efficient, targeted and of New Zealand publishers cost-saving service for and that can’t be ignored.” to deliver magazine reach media agencies investing at scale. Ovato Media in print, digital and social GAVIN SHEPPARD Bureau offers an easy, advertising. Chief Marketing Officer Smart Energy GB

INTRODUCING OUR SERVICES

ACCESS TO A CONTENT A S E LEC TIO N AN ACCE S S TO NUMBER OF DEVELOPMENT O F B R AN DS INDEPENDENT AN AFFLUENT PUBLISHERS THAT SPEAK TO M E DIA AUDIENCE IN ONE CONSUMERS' SOLUTION CONVERSATION PASSION POINTS

4 NZ BRANDS, NZ CULTURE, NZ CONTENT OVATO MEDIA BUREAU The team...

MILES GANDY HEAD OF SALES WHO IS OVATO MEDIA WHOBUREAU? ISOVATO • Passionate about media sales, Miles has over 15 years' experience in the New Zealand market. TONY EDWARDS G M OVATO PUBLISHING SOLUTIONS

Extensive knowledge and experience in all aspects of magazine retail sales and distribution.

"We bring experience, KAYLENE HURLEY PAUL GARDINER HEAD OF AUDIENCE MANAGING DIRECTOR solutions and scale to & STRATEGY the challenges facing Over 25 years' experience in the Over 25 years’ experience in publishing and media industries in media businesses, including New Zealand, the UK and Australia. modern marketers." Bauer Media, TVNZ, NZME PAUL GARDINER and Ogilvy & Mather.

6 NZ BRANDS, NZ CULTURE, NZ CONTENT 7 OVATO MEDIA BUREAU

DEAR MRS SALISBURY I’m41and still feel awkwardabout sex TO SMOKE OR NOT TO SMOKE PaddyGower is on the weed again

20/9/20

SPARK THE of GENIUS The remarkable PASSION rise of Nanogirl Slice of heaven

AND THE

TONI Nadia’s HUSTLE STREET’S new country life It takesaserious operator to bring SECOND ‘ Pacificissues to primetime TV. CHANCE AT Freedom, family Meet John Tapu... HAPPINESS & following MY HEART WAS TORN her dream 1 BEST NEWSPAPER-INSERTED MAGAZINE VOYAGER MEDIA AWARDS 2020 ‘

ALL YOU WANT A star FOR CHRISTMAS is born Effortless The Pacific & elegant NEW ZEALAND GEOGRAPHIC ZEALAND NEW powerhouse SPECIAL REPORT: KIWI SCIENTISTS SEARCH FOR COVID-19 IMMUNITY festive changing the menu face of TV HOMEMADE GIFTS MIDDLE-AGE SPREAD WITH LOVE & Best books, crafts, HOW TO DEAL WITH table settings, wrapping YOUR EXPANDING ideas & so much more MIDRIFF First issue December 2020 AOTEAROA. WITH LOVE. From Sarah Kate Lynch $9.99 (INCL GST) KIWI CAKE QUEEN BEYOND A JOKE BULLYING, DEPRESSION Is the show over THANK YOU AGRICULTURE REGENERATIVE - & A SHOCK DIAGNOSIS over for Ellen? Is regenerative agriculture the key REto more sustainable, KAIKOURA profitable food production after COVID-19?

MANTIS SHRIMP SHRIMP MANTIS - Arohanui, North Island xxx SILENCE: WHY QUIET FORAGE YOUR NAPPING: NATURE’S THE RIGHT DIET GENER IS GOOD FOR YOU CHRISTMAS DINNER ENERGY FIX FOR YOUR PET

SKELETONS SKELETONS

FEIJOAS ATION JULY/AUGUST 2020 JULY/AUGUST

164

$14.95 PETA AL GREG STAN MARK JACINDA JULY-AUGUST 2020 MATHIAS BROWN TURNER WALKER SAINSBURY ARDERN HonestGUILT-FREE GIFT GUIDE Bringing old bones The sea creatures Why are we obsessed Fishes Dishes Swings Sings Coasts Toasts back to life with superpowers with feijoas? All that plus riding the Otago Rail Trail, 24 hours in Cambridge, taking in Te Anau, twitching on Tiritiri Matangi and winning the battle of Hastings 78 68 90

164

ScoutCover_NOBARCODE.indd 1 16/11/20 5:51 PM WIN! Trelise Cooper dress from Trade Me

RETHINKING WELLNESS BA Wendyl’s new the rescueXTER dog We reach 2.1 million magazine New Zealanders in print

ISSUE MADE IN 94 NEW ZEALAND U P T O WINNER SUPREME MAGAZINE OF THE YEAR AND PEOPLE'S CHOICE AWARD 780,000 ONLINE &

327,000

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celebrate * Source: Nielsen Consumer and Media Insights (Q1 2019 - Q4 2019). Magazine 360. Includes duplication between brands.

8 NZ BRANDS, NZ CULTURE, NZ CONTENT 9 OVATO MEDIA BUREAU PARTNERSHIP PARTNERSHIP OPPORTUNITIES

• Content creation

We can work with you to campaigns across multiple create content solutions platforms: that match your brand objectives to the right – MAGAZINES passion points and channels. Utilising our – EDMS well-known brands and – WEB editorial teams, we deliver advertisers integrated – SOCIAL MEDIA

Content campaigns range from 'sponsored content' to 'branded' or 'native-look' content based on campaign objectives.

10 NZ BRANDS, NZ CULTURE, NZ CONTENT 11 OVATO MEDIA BUREAU Brands & audiences PORTFOLIO *

• Reaching 2.1 million New Zealanders in print alone

And just as many, or more, online – They're a voice of authority and a source STUFF.CO.NZ DISH.CO.NZ HAVENMAGAZINE.CO.NZ through social, EDMs and websites. of trusted information. From the page to These brands speak to affluent the screen to the inbox, our audiences New Zealanders about their passions. are engaged and listening.

STUFF.CO.NZ HOMESTYLE.CO.NZ METROMAG.CO.NZ

THRIVEMAGAZINE.CO.NZ STUFF.CO.NZ THISNZLIFE.CO.NZ

STUFF.CO.NZ NORTHANDSOUTH.CO.NZ SCOUTMAGAZINE.CO.NZ

GOOD.NET.NZ NZGEO.COM WOMANMAGAZINE.CO.NZ * SOURCE: Nielsen CMI (Q1 19 - Q4 19). Magazine 360°- Unduplicated readership where possible, includes print run, circulation or previous readership for titles that are not currently measured.

12 NZ BRANDS, NZ CULTURE, NZ CONTENT 13 MPA PEOPLE’S CHOICE OVATO MEDIA BUREAU MAGAZINE OF THE YEAR 2020 – MPA BEST MAGAZINE OF THE YEAR DISH IN THE HOME, FOOD AND LIFESTYLE CATEGORY 2020 – DISH is a 360-degree brand MPA SUPREME with a robust print, digital, social MAGAZINE OF THE YEAR 2020 and events footprint. Dish offers inspiring yet achievable recipes using fresh, seasonal produce for every occasion – from entertaining friends to simple week-night meal solutions. Our audience is made up of passionate foodies, home cooks, enthusiastic beginners and experienced chefs. Dish readers love finding out about food trends, up-and- coming producers, the hottest new places to eat and drink, innovative chefs, kitchen and home products, and exciting food and travel destinations E D I T O R both in New Zealand and Sarah Tuck leapt at the opportunity to overseas. They engage with Dish take on the role of Dish editor in May in a meaningful way, keeping 2019. With a background in recipe magazines and on-line recipes development, food styling, blogging for future reference, consulting and photography her ethos is based with the title in the way they on the principle that food is at the would with a faithful friend, centre of what binds us together. creating a trusted relationship with the brand.

MAGAZINE SOCIAL Readership: 153,000 Facebook: 505,315, Total Circulation: 18,535 Instagram: 50,300, Twitter: 2,476 Website: 121,300 unique users EDM: 32,208 (opted-in subscribers)

DISH.CO.NZ

15 MPA BEST SALES/ OVATO MEDIA BUREAU MARKETING SOLUTION 2020

GOOD

PROUDLY New Zealand’s leading and award-winning lifestyle and wellbeing publication for conscious-consumers, driving positive conscience-living. Our readers want to make a difference when it comes to their health and wellbeing, as well as that of the planet. At Good we aim to inspire and uplift our readers by creating informed content that is trustworthy, inclusive, optimistic and relatable, and inspires people to live as ethically, sustainably and authentically as possible. Content is beautifully crafted – modern, purposeful, practical, uplifting and intelligent. We love to MANIFESTO collaborate with similar-minded For the good of you and me, for the businesses who want to make good of those closest to us, for the positive change in the world. good of our community, our town, our Good magazine walks the country, our planet, for the smaller talk, too. We are printed on good, for the greater good, the good FSC-certified matt stock with we can do in 100 little ways, that non-toxic vegetable inks which good that ripples out, the good that makes us compost-friendly and builds, that grows and strengthens, recyclable. by doing one (good) thing at a time.

MAGAZINE SOCIAL Readership: 52,000 Facebook: 18,029+, Total Circulation: 10,935 Instagram: 16,300+, Twitter: 5,920+ Website: 24,869 unique users EDM: 16,275 (opted-in subscribers)

GOOD.NET.NZ

17 OVATO MEDIA BUREAU

METRO

METRO is the go-to magazine, in print and online, for sophisticated Aucklanders who want to connect with their city at a deeper level. Metro feeds their appetite for eating out, the arts, design, current affairs, education and social trends, with content that’s insightful, edgy, informed, entertaining and stylish. This is a magazine that celebrates and champions the city, its people and its places, with pages brimming with high-end design, breath-taking photography and E D I T O R authoritative journalism from the cream of the city’s writers, Henry Oliver started his career in illustrators, designers and critics. media as a freelance writer for several publications including Metro, North Where to eat, what to see, who & South and Home before becoming to believe, where to shop, how editor of Idealog magazine and then to have a great day out and what music editor at The Spinoff. Henry schools to send your kids to: returns to his post at the reborn Metro Metro is the best of Auckland, with a huge amount of goodwill from every issue. the industry and readers alike.

MAGAZINE SOCIAL Readership: 168,000 Facebook: 20,641, Total Circulation: 9,609 Instagram: 21,300, Twitter: 66,600 Website: 90,000 unique users EDM: 13,131 (opted-in subscribers)

METROMAG.CO.NZ

19 OVATO MEDIA BUREAU

NORTH & SOUTH

NORTH & SOUTH has a contract with its readers – to employ the country’s best journalists to write with integrity and passion about the heart (and yes, sometimes the heartache) of what it is to be a New Zealander. North & South writers, photographers and designers have won more than 320 journalism awards. The country’s premier publication for in-depth reporting, beautiful writing and spectacular photography. The new North & South aims to retain its loyal followers by bringing back some E D I T O R of the classics such as the popular Incoming editor Rachel Morris Four Corners section while also has had a highly successful career attracting new readers with a working for magazines in the United more eclectic mix of stories. States. In 2015, she co-founded Highline, the Huffington Post’s digital Plus: An elegant redesign (as magazine, a highly innovative and well as higher-quality paper visually compelling publication that stock) should provide clients specialises in investigative reporting with an extremely attractive and has won numerous awards. She environment for premium-quality will return to her native New Zealand advertisements. from Washington, D.C.

MAGAZINE SOCIAL Readership: 150,000 Facebook: 8,168, Total Circulation: 19,659 Instagram: 2,295, Twitter: 5,103

NORTHANDSOUTH.CO.NZ

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HOMESTYLE

HOMESTYLE is New Zealand’s modern shelter title. Aimed at the design-minded reader, every issue of Homestyle is a tight edit of the latest design and product news, decorating trends, styled interior projects, and the best in curated home spaces. Homestyle shares a refined selection of homes and the stories of the people who create them. From new homes to renovations with an interiors lean, Homestyle provides useful information and style advice to help readers bring their own liveable homes to life. E D I T O R Homestyle also links up-and- coming artists, designers and Drawing from a multi-faceted creatives to this audience of background, Alice Lines was home-lovers, and ensures a first formally educated in visual communications, and then worked thoughtful editorial design and through the publishing ranks as an original content for New Zealand’s art director and stylist before current and future tastemakers. becoming editor. Her passion for Recently rebranded, Homestyle design includes championing the local is the magazine media brand for industry and supporting emerging the next wave of home-lovers. talent across all creative fields.

MAGAZINE SOCIAL Readership: 93,000 Facebook: 28,000+, Total Circulation: 10,904 Instagram: 74,700+ Website: 18,023 unique users EDM: 40,355 (opted-in subscribers)

HOMESTYLE.CO.NZ

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WOMAN

WOMAN is a place where real Kiwi women are celebrated and uplifted, a community that reflects us – where we feel like we belong. Woman is a relatable and reliable source of information and inspiration; powerful stories, shared experiences, engaging entertainment and advice that connect and empower New Zealand women. Woman’s content pillars include New Zealand Stories, Culture, Food, Health & Wellbeing, Home & Garden, Fashion & Beauty, Te Reo, Books and Entertainment, as well as Puzzles, Columnists and more. Not just a print E D I T O R publication, Woman connects uniquely and powerfully with “Woman is more than a magazine", New Zealand women across all editor Sido Kitchin says. "It’s a community where women are heard, platforms, from the tangible respected, understood and inspired glossy magazine through to as they engage across our multimedia a dynamic digital community, platforms. Welcome to Woman – a driving deeper consumer modern magazine brand about New engagement, relevance and Zealand women, for New Zealand connection. women, by New Zealand women.”

WOMAN has broad appeal, reaching a unique combination of scale, affluence and passions.

WOMANMAGAZINE.CO.NZ

25 OVATO MEDIA BUREAU

HAVEN

HAVEN is a magazine for every Kiwi homeowner, renovating enthusiast, first home-buyer, empty-nester or apartment dweller. Printing monthly, it provides practical design advice, decorating inspiration, DIY tricks and expert gardening tips as well as showcasing diverse local homes, creative homemakers, great food ideas and the latest homeware trends. Every Kiwi's home is their haven. A place of comfort, family, investment, creativity and a safe retreat from the changing world. The best interiors are a genuine reflection of their inhabitants. E D I T O R Haven delivers the right audience across several demographics "Haven is a brand new home and living magazine for a brand-new world", to reach a unique combination editor Vanessa Marshall says. "With of size, affluence, passions and many of us spending more time at engagement of New Zealanders home than ever, our homes are our across the nation who are safe haven from the challenges we face interested in homes, entertaining, beyond our front doors. Step inside lifestyles and creativity. the pages and stay awhile."

HAVEN celebrates everything that makes a house a home — inviting spaces, inspiring people, delicious food, and homes with heart.

HAVENMAGAZINE.CO.NZ

27 OVATO MEDIA BUREAU

SCOUT

SCOUT readers are every day Kiwi folk from Kaitaia to Bluff. Whether they’ve travelled, are thinking of travelling, or just like an entertaining, beautifully presented read – Scout will transport men and women of all ages with its lively writing from the country’s best travellers, its stunning photography, its insight, its information and its attitude. Scout readers lead interesting lives – spending time out in nature, checking out an exhibition or seeing a live show. They are more likely to have a E D I T O R higher disposable income, and they are looking to use socially "New Zealand’s nooks and crannies responsible brands. With its are getting the once over like never positive view of where we’re before", editor Sarah-Kate Lynch says, "and Scout is out front, shining lucky enough to live, Scout a light on the places you thought delivers the right audience you knew and ones you’ve never across several demographics heard of. Whether you're parked in to reach a unique combination your armchair, navigating the web or of size, affluence, passions and packing your bags, Scout will take engagement of New Zealanders. you there.”

Whether it’s a jaw-dropping vista, a hometown happy place, some foodie fun, a helpful hack or a secret tip, it’s coming alive on the pages of SCOUT.

SCOUTMAGAZINE.CO.NZ

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THRIVE

THRIVE is a nurturing and inspirational wellness magazine for anyone who believes that caring for ourselves and others, living healthily and sustainably and getting back to basics is a way of life they want to embrace. New Zealand women have never been more grateful for their beautiful homeland or more interested in alternative ways of living. Monthly magazine Thrive features authentic information on sustainability, mind and body health, garden-to-table living, eco beauty and fashion plus the E D I T O R latest wellness findings featuring “A return to a simple life is something quality science-based journalism. I have been passionate about for more Thrive also celebrates our culture than 20 years", editor Wendyl Nissen and the diverse people who live says. "In a world which can be full of in New Zealand. Thrive is an stress and confusion, Thrive is a guide authentic, informative, trusted to a much less complicated and more voice for everyone’s new normal. fulfilling life.”

THRIVE is an authentic, reliable guide for New Zealand women who believe that living sustainably and sensibly on the planet is a way of life they want to embrace.

THRIVEMAGAZINE.CO.NZ

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NZ LIFE & LEISURE

READING NZ Life & Leisure is like going to a really good party where you are guaranteed to meet lots of people doing interesting things. Everyone at the party is happy to talk about how they see the world, and share their experiences of life, including their challenges, failures and successes. They’re the sort of people who are easy to meet, and who make you feel that you’ve learned something E D I T O R really useful. Readers respond to the magazine’s beautiful “Technology is speeding up people’s photography and well written lives,” editor Kate Coughlan says, articles and are proud of the “so they need to slow down the pace a little and introduce more sensory quality, including the glamorous touch points in their lives. We help and interesting advertising. people find a connection to the land This keeps NZ Life & Leisure at and to other people with content the forefront of growth among that helps to push back the constant premium lifestyle magazines. barrage of technology."

MAGAZINE SOCIAL Readership: 98,000 THISNZLIFE Facebook: 20,484 Total Circulation: 31,065 THISNZLIFE Instagram: 6,548 Website: 176,809 unique users EDM: 21,557 (opted-in subscribers)

THISNZLIFE.CO.NZ

33 OVATO MEDIA BUREAU

NEW ZEALAND GEOGRAPHIC

New Zealand Geographic reflects the diversity of our environment and society using leading photography and insightful journalism. The visually rich format showcases unique and unexpected stories—from competitive woodchopping to a sunken forest, the search for the wreck of the Endeavour to a hunt for rare lizards in the Southern Alps. The breadth and depth of this coverage has won the title Magazine of the Year at E D I T O R the Voyagers for the past five Rebekah White has worked in years in a row. magazines in New Zealand for close to a decade, specialising in science and environmental topics.

MAGAZINE SOCIAL Readership: 333,000 Facebook: 183,422, Total Circulation: 10,520 Instagram: 29,037, Twitter: 4,671 Website: 61,961 unique users EDM: 64,011 (opted-in subscribers)

NZGEO.COM

35 OVATO MEDIA BUREAU

SUNDAY

SUNDAY is an iconic publication that’s smart, credible and well- respected. Each week you’ll find Sunday magazine nestled in the pages of the Sunday Star-Times. It has a unique tone of voice that readers love, and it captivates its audience at the perfect time: when they are relaxed and unhurried. Smart, funny, fresh and thought-provoking, Sunday features some of the best journalism in New Zealand. From lighter topics like influencer culture and food trends, to cannabis use and racism, Sunday tackles the issues that E D I T O R affect Kiwis. The magazine offers "Our readers tell us they love to turn a range of opportunities to get off their phones and relax with their exposure to a predominantly Sunday." editor Emily Simpson says. female audience who own "From the writing to the design, their home and have a higher every page is smart and stimulating, never dull.” household income than the average New Zealander.

MAGAZINE Readership: 241,000 Total Circulation: 58,005 Noella Kelsey, Edmund Hillary Retirement Village in Remuera, Auckland (Sunday magazine 9/08/2020). Photo: David White/Stuff.

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NZ HOUSE & GARDEN

NEW ZEALAND'S favourite home and lifestyle magazine, NZ House & Garden celebrates the homes, lifestyles and creativity of New Zealanders. Always a delight, NZ House & Garden explores an extraordinary variety of inspiring, beautiful and intriguing homes and gardens. Whether it's the refurbishment of an outstanding historic home, a stylish new build or the latest in landscaping trends, you'll read about in NZ House & Garden, along with E D I T O R wonderful food, escapist travel, design trends and profiles of top "NZ House & Garden is the authority on interiors, homes and gardens." achievers in design, architecture editor Naomi Larkin says. "This and the arts. For those seeking a beloved title has a firm place in New beautiful environment and quality Zealanders’ hearts, delivering a lifestyle. NZ House & Garden is captivating mix of homes and gardens New Zealand’s best-loved, most that are both inspirational and read home magazine. aspirational."

MAGAZINE Readership: 393,000 Total Circulation: 47,055 Website: 3.7mil UBS every week* EDM: 33,724 (opted-in subscribers)

STUFF.CO.NZ

*Adobe analytics Oct12 - Nov 20 39 OVATO MEDIA BUREAU

NZ GARDENER

NZ GARDENER is a cross platform media brand that’s right at the centre of New Zealand’s gardening scene, reaching every keen Kiwi gardener across a range of digital, print, broadcast, social and real life touchpoints. New Zealand's oldest continuously published magazine, NZ Gardener has been in print for more than 75 years, which means every greenfingered New Zealander – from enthusiastic beginners to experienced experts, from urban courtyard owners looking for new ideas for pots and patios, to rural gardeners embarking on large-scale landscaping projects E D I T O R – knows they can trust us for a Jo McCarroll has been editing NZ down-to-earth blend of expert Gardener for more than ten years. The horticultural advice, decadent passionate gardener is active and visible harvest recipes, creative design in the gardening scene, appearing ideas, practical know-how, frequently on radio and television, and planting hints and sustainability speaking regularly at garden festivals suggestions for stylish backyards. and garden clubs.

MAGAZINE Readership: 284,000 Total Circulation: 37,131 Website: 3.7mil UBS every week*

STUFF.CO.NZ

*Adobe analytics Oct12 - Nov 20 41 OVATO MEDIA BUREAU

TV GUIDE

THE TV GUIDE is New Zealand’s biggest selling magazine with 3 million copies sold annually - 60% more than the second best selling magazine. TV Guide is New Zealand's most comprehensive and interactive entertainment magazine, providing the the latest and greatest shows on free-to-air TV and Sky as well as Amazon, Netflix and Neon. Every issue is packed with TV-related E D I T O R news, celebrity interviews, entertainment, gossip and “With all the clutter in the TV puzzles for the whole family as landscape and the popularity of well the weekly TV Listings. streaming services, an insight into the best TV has to offer has never TV Guide is a total-entertainment been more valuable." editor Julie magazine with a unique down- Eley says. "We’ve been helping Kiwi to-earth, family-oriented families plan their television viewing approach. for more than 30 years - there’s no better place.”

MAGAZINE Readership: 298,000 Total Circulation: 105,629 Website: 3.7mil UBS every week*

STUFF.CO.NZ

*Adobe analytics Oct12 - Nov 20 43 OVATO MEDIA BUREAU

CAPSULE

CAPSULE is your daily dose of smart reads and relatable rants, by the former editors and writers of New Zealand’s best magazines. A new online magazine, Capsule tells real stories with honesty, courage and kindness. The Capsule reader wants to know it all - what's hot, what's not, what's about to be. The important current affairs issues. The not-so-important pop culture phenomena. Where to eat, what to buy, where to go, what EDITORS wine to drink. How to relax. “Kia ora! We’re award-winning How to stay healthy. What to editors and writers with decades of care about. How to keep the experience and expertise at creating finances in check. What to clever and engaging content that aspire to, what will inspire her. resonates and connects deeply with She's the household shopper, New Zealanders", editorial directors the influencer, the decision Kelly Bertrand, Emma Clifton and Alice O'Connell say. "The advent of maker. She wants a true Capsule Covid-19 upended our entire lives collection of content - everything and careers - But, that didn't stop the she needs, and nothing she demand or the need for great local doesn't. Capsule is her trusted content that reflects us, supports us source and daily dose of what and unites us through these changing she needs to know. times. And thus, Capsule was born!”

STATS Reach per month: 38,000 Average dwell time: 2 mins 9 seconds Instagram reach per month: 99,100

CAPSULENZ.COM

45 OVATO MEDIA BUREAU Advertising rates

F U L L H A L F THIRD I F C DPS PAGE PAGE PAGE DPS OBC

DISH 12,900 6,750 4,000 3,000 15,500 7,500

GOOD 6,900 3,995 - 1,995 7,700 5,800

HOMESTYLE 12,200 6,900 3,600 2,700 13,800 7,700

METRO 13,500 7,200 - - 16,000 8,500

NZ LIFE & LEISURE 12,000 6,000 3,200 2,200 13,200 6,600

NZ GEOGRAPHIC 11,500 6,900 3,950 - 13,225 7,935

NORTH & SOUTH 13,000 7,000 4,500 2,900 14,600 7,800

SUNDAY 12,800 7,000 4,300 3,000 14,000 7,700

WOMAN 12,000 7,000 4,000 3,000 14,000 10,000

HAVEN 12,000 7,000 4,000 3,000 14,000 10,000

SCOUT 12,000 7,000 4,000 3,000 14,000 10,000

THRIVE 10,000 6,000 3,000 2,000 12,000 8,000

NZ HOUSE & GARDEN 15,555 8,900 5,100 3,555 17,900 10,250

NZ GARDENER 8,500 4,750 3,130 1,980 9,775 5,462

TV GUIDE 8,500 4,500 2,400 1,510 9,775 5,175

The above rates are exclusive of GST, agency commission bearing and are for supplied adverts. Volume and annual discounts, sponsorships, ad design and custom solutions available.

46 NZ BRANDS, NZ CULTURE, NZ CONTENT OVATO MEDIA BUREAU Advertising deadlines

DISH HOMESTYLE HAVEN WOMAN

Issue #95, 2021 Issue #98, 2021 February/March 2021 August/September 2021 January 2021 April 2021 Issue #2, 2021 Issue #5, 2021 On sale date: Feb 8 On sale date: Aug 21 On sale date: Jan 18 On sale date: Jul 28 On sale date: Dec 21 On sale date: Mar 22 On sale date: Jan 18 On sale date: Mar 1 Booking deadline: Dec 20 Booking deadline: Jul 1 Booking deadline: Dec 2 Booking deadline: Jun 23 Booking deadline: Dec 10 Booking deadline: Mar 5 Booking deadline: Dec 18 Booking deadline: Feb 12 Material deadline: Jan 21 Material deadline: Jul 8 Material deadline: Dec 9 Material deadline: Jun 30 Material deadline: Dec11 Material deadline: Mar 10 Material deadline: Dec 21 Material deadline: Feb 15

Issue #96, 2021 Issue #99, 2021 April/May 2021 October/November 2021 February 2021 May 2021 Issue #3, 2021 Issue #6, 2021 On sale date: Mar 29 On sale date: Oct 21 On sale date: Mar 15 On sale date: Sep 20 On sale date: Jan 25 On sale date: Apr 19 On sale date: Feb 1 On sale date: Mar 15 Booking deadline: Feb 28 Booking deadline: Sep 1 Booking deadline: Feb 10 Booking deadline: Aug 18 Booking deadline: Jan 8 Booking deadline: Apr 2 Booking deadline: Jan 15 Booking deadline: Feb 26 Material deadline: Mar 4 Material deadline: Sep 9 Material deadline: Feb 17 Material deadline: Aug 25 Material deadline: Jan 13 Material deadline: Apr 7 Material deadline: Jan 18 Material deadline: Mar 1

Issue #97, 2021 Issue #100, 2021 June/July 2021 December/January 2021 March 2021 Jun 2021 Issue #4 2021 Issue #7, 2021 On sale date: May 31 On sale date: Dec 6 On sale date: May 24 On sale date: Nov 15 On sale date: Feb 22 On sale date: May 17 On sale date: Feb 15 On sale date: Mar 29 Booking deadline: May 1 Booking deadline: Nov 3 Booking deadline: Apr 21 Booking deadline: Oct 13 Booking deadline: Feb 5 Booking deadline: Apr 30 Booking deadline: Jan 29 Booking deadline: Mar 12 Material deadline: May 6 Material deadline: Nov 11 Material deadline: Apr 28 Material deadline: Oct 20 Material deadline: Feb 10 Material deadline: May 5 Material deadline: Feb 1 Material deadline: Mar 15

GOOD NZ HOUSE & GARDEN SCOUT THRIVE

Issue #73, 2021 Issue #76, 2021 February 2021 May 2021 January 2021 April 2021 January 2021 April 2021 On sale date: Mar 1 On sale date: Aug 23 On sale date: Jan 18 On sale date: Apr 19 On sale date: Jan 4 On sale date: Apr 8 On sale date: Jan 7 On sale date: Apr 1 Booking deadline: Feb 1 Booking deadline: Jul 26 Booking deadline: Dec 17 Booking deadline: Mar 18 Booking deadline: Dec 17 Booking deadline: Mar 23 Booking deadline: Dec 22 Booking deadline: Mar 19 Material deadline: Feb 8 Material deadline: Jul 29 Material deadline: Dec 18 Material deadline: Mar 22 Material deadline: Dec 18 Material deadline: Mar 26 Material deadline: Dec 23 Material deadline: Mar 22

Issue #74, 2021 Issue #77, 2021 March 2021 June 2021 February 2021 May 2021 February 2021 May 2021 On sale date: Apr 26 On sale date: Nov 1 On sale date: Feb 22 On sale date: May 17 On sale date: Feb 11 On sale date: May 13 On sale date: Feb 4 On sale date: May 6 Booking deadline: Mar 29 Booking deadline: Oct 7 Booking deadline: Jan 21 Booking deadline: Apr 15 Booking deadline: Feb 2 Booking deadline: Apr 27 Booking deadline: Jan 22 Booking deadline: Apr 20 Material deadline: Apr 5 Material deadline: Oct 10 Material deadline: Jan 25 Material deadline: Apr 19 Material deadline: Feb 3 Material deadline: Apr 30 Material deadline: Jan 25 Material deadline: Apr 23

Issue #75, 2021 April 2021 July 2021 March 2021 June 2021 March 2021 June 2021 On sale date: Jun 21 On sale date: Mar 22 On sale date: Jun 21 On sale date: Mar 11 On sale date: Jun 10 On sale date: Mar 4 On sale date: Jun 3 Booking deadline: May 24 Booking deadline: Feb 18 Booking deadline: May 20 Booking deadline: Mar 2 Booking deadline: May 25 Booking deadline: Feb 14 Booking deadline: May 21 Material deadline: May 27 Material deadline: Feb 22 Material deadline: May 24 Material deadline: Mar 3 Material deadline: May 28 Material deadline: Feb 22 Material deadline: May 24

48 NZ BRANDS, NZ CULTURE, NZ CONTENT 49 OVATO MEDIA BUREAU Advertising deadlines

NZ GEOGRAPHIC NORTH & SOUTH METRO

January/February 2021 July/August 2021 January 2021 April 2021 Autumn 2021 Winter 2021 Spring 2021 Summer 2021 On sale date: Dec 17 On sale date: Jun 28 On sale date: Dec 14 On sale date: Mar 15 On sale date: Feb 25 On sale date: May 27 On sale date: Aug 26 On sale date: Nov 25 Booking deadline: Nov 24 Booking deadline: Jun 4 Booking deadline: Nov 25 Booking deadline: Feb 24 Booking deadline: Feb 10 Booking deadline: May 12 Booking deadline: Aug 11 Booking deadline: Nov 8 Material deadline: Dec 1 Material deadline: Jun 11 Material deadline: Nov 30 Material deadline: Mar 1 Material deadline: Feb 20 Material deadline: May 22 Material deadline: Aug 21 Material deadline: Nov 15

March/April 2021 Sep/Oct 2021 February 2021 May 2021 On sale date: Mar 1 On sale date: Aug 30 On sale date: Jan 11 On sale date: Apr 12 SUNDAY TV GUIDE Booking deadline: Feb 3 Booking deadline: Aug 6 Booking deadline: Dec 9 Booking deadline: Mar 24 Material deadline: Feb 10 Material deadline: Aug 13 Material deadline: Dec 21 Material deadline: Mar 29 January 10, 2021 February 14, 2021 February 6-12, 2021 March 13-19, 2021

May/June 2021 Nov/Dec 2021 March 2021 June 2021 On sale date: Jan 10 On sale date: Feb 14 On sale date: Jan 28 On sale date: Mar 4 On sale date: May 3 On sale date: Nov 1 On sale date: Feb 15 On sale date: May 10 Booking deadline: Dec 18 Booking deadline: Feb 1 Booking deadline: Jan 13 Booking deadline: Feb 17 Booking deadline: Apr 9 Booking deadline: Oct 8 Booking deadline: Jan 27 Booking deadline: Apr 21 Material deadline: Dec 22 Material deadline: Feb 4 Material deadline: Jan 18 Material deadline: Feb 22 Material deadline: Apr 16 Material deadline: Oct 15 Material deadline: Feb 1 Material deadline: Apr 26 January 17, 2021 February 21, 2021 February 13-19, 2021 March 20-26, 2021 On sale date: Jan 17 On sale date: Feb 21 On sale date: Feb 4 On sale date: Mar 11 Booking deadline: Jan 5 Booking deadline: Feb 5 Booking deadline: Jan 20 Booking deadline: Feb 24 NZ LIFE & LEISURE NZ GARDENER Material deadline: Jan 7 Material deadline: Feb 11 Material deadline: Jan 25 Material deadline: Mar 1

January/February 2021 July/August 2021 February 2021 May 2021 January 24, 2021 February 28, 2021 February 20-26, 2021 March 27-April 2, 2021 On sale date: Dec 21 On sale date: Jun 28 On sale date: Feb 1 On sale date: May 3 On sale date: Jan 24 On sale date: Feb 28 On sale date: Feb 11 On sale date: Mar 18 Booking deadline: Nov 23 Booking deadline: May 31 Booking deadline: Dec 22 Booking deadline: Mar 31 Booking deadline: Jan 11 Booking deadline: Feb 15 Booking deadline: Jan 27 Booking deadline: Mar 3 Material deadline: Nov 30 Material deadline: Jun 7 Material deadline: Jan 6 Material deadline: Apr 7 Material deadline: Jan 14 Material deadline: Feb 18 Material deadline: Feb 1 Material deadline: Mar 8

March/April 2021 Sep/Oct 2021 March 2021 June 2021 January 31, 2021 March 7, 2021 Feb 27-Mar 5, 2021 April 3-9, 2021 On sale date: Feb 22 On sale date: Aug 30 On sale date: Mar 1 On sale date: May 31 On sale date: Jan 31 On sale date: Mar 7 On sale date: Feb 18 On sale date: Mar 25 Booking deadline: Jan 25 Booking deadline: Aug 2 Booking deadline: Jan 27 Booking deadline: Apr 28 Booking deadline: Jan 18 Booking deadline: Feb 22 Booking deadline: Feb 3 Booking deadline: Mar 10 Material deadline: Feb 1 Material deadline: Aug 9 Material deadline: Feb 3 Material deadline: May 5 Material deadline: Jan 21 Material deadline: Feb 25 Material deadline: Feb 9 Material deadline: Mar 15

May/June 2021 Nov/Dec 2021 April 2021 July 2021 February 7, 2021 March 14, 2021 March 6-12, 2021 April 10-16, 2021 On sale date: Apr 26 On sale date: Oct 25 On sale date: Mar 29 On sale date: Jun 28 On sale date: Feb 7 On sale date: Mar 14 On sale date: Feb 25 On sale date: Apr 1 Booking deadline: Mar 29 Booking deadline: Sep 27 Booking deadline: Feb 24 Booking deadline: May 26 Booking deadline: Jan 25 Booking deadline: Mar 1 Booking deadline: Feb 10 Booking deadline: Mar 17 Material deadline: Apr 5 Material deadline: Oct 4 Material deadline: Mar 3 Material deadline: Jun 2 Material deadline: Jan 28 Material deadline: Mar 4 Material deadline: Feb 15 Material deadline: Mar 22

50 NZ BRANDS, NZ CULTURE, NZ CONTENT 51 “Magazines provide the opportunity to tap into what people love. That kind of connection is priceless.”

J E N N Y B I G G A N O w n e r The7Stars

CONTACT

MILES GANDY Head of Sales – Media Bureau P +64 9 928 4356 M +64 21 266 8145 E [email protected]

KAYLENE HURLEY Head of Strategy and Audience – Media Bureau P +64 9 928 4214 M +64 27 886 1483 E [email protected] OVATO MEDIA BUREAU

NZ brands, NZ culture, NZ content.

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