OVATO MEDIA BUREAU Media Kit 2021 media bureau OVATO MEDIA BUREAU CONTENTS 4 OVATO MEDIA BUREAU Your one stop shop 6 WHO IS OVATO MEDIA BUREAU? Meet the team 10 CONTENT CREATION Partnership opportinities 12 PORTFOLIO Brands & audiences — Featured magazines... 14 14 DISH 16 GOOD 18 METRO 20 NORTH & SOUTH 22 HOMESTYLE 24 WOMAN 26 HAVEN 28 SCOUT 30 THRIVE 32 NZ LIFE & LEISURE 34 NZ GEOGRAPHIC 36 SUNDAY 12 24 38 NZ HOUSE & GARDEN 40 NZ GARDENER 42 TV GUIDE 44 CAPSULE he New Zealand magazine industry is one of the most — vibrant and energetic magazine markets in the world. With all this choice, advertisers have the amazing 46 RATES Topportunity to target highly engaged audiences and that’s 48 DEADLINES where Ovato Media Bureau comes in. A single source for magazine advertising, we help advertisers navigate and optimise for the New Zealand magazine market. We work with advertising agencies and their clients to provide the most comprehensive, effective and impartial magazine media bureau solutions possible. 3 OVATO MEDIA BUREAU “Magazines provide a space where ONE STOP SHOP • Ovato Media Bureau advertising is welcomed, not avoided, We work with a selection efficient, targeted and of New Zealand publishers cost-saving service for and that can’t be ignored.” to deliver magazine reach media agencies investing at scale. Ovato Media in print, digital and social GAVIN SHEPPARD Bureau offers an easy, advertising. Chief Marketing Officer Smart Energy GB INTRODUCING OUR SERVICES ACCESS TO A CONTENT A S E LEC TIO N AN ACCE S S TO NUMBER OF DEVELOPMENT O F B R AN DS INDEPENDENT AN AFFLUENT PUBLISHERS THAT SPEAK TO M E DIA AUDIENCE IN ONE CONSUMERS' SOLUTION CONVERSATION PASSION POINTS 4 NZ BRANDS, NZ CULTURE, NZ CONTENT OVATO MEDIA BUREAU The team... MILES GANDY HEAD OF SALES WHO IS OVATO MEDIAWHO BUREAU? IS OVATO • Passionate about media sales, Miles has over 15 years' experience in the New Zealand market. TONY EDWARDS G M OVATO PUBLISHING SOLUTIONS Extensive knowledge and experience in all aspects of magazine retail sales and distribution. "We bring experience, KAYLENE HURLEY PAUL GARDINER HEAD OF AUDIENCE MANAGING DIRECTOR solutions and scale to & STRATEGY the challenges facing Over 25 years' experience in the Over 25 years’ experience in publishing and media industries in media businesses, including New Zealand, the UK and Australia. modern marketers." Bauer Media, TVNZ, NZME PAUL GARDINER and Ogilvy & Mather. 6 NZ BRANDS, NZ CULTURE, NZ CONTENT 7 OVATO MEDIA BUREAU DEAR MRS SALISBURY I’m41and still feel awkwardabout sex TO SMOKE OR NOT TO SMOKE PaddyGower is on the weed again 20/9/20 SPARK THE of GENIUS The remarkable PASSION rise of Nanogirl Slice of heaven AND THE TONI Nadia’s HUSTLE STREET’S new country life It takesaserious operator to bring SECOND ‘ Pacificissues to primetime TV. CHANCE AT Freedom, family Meet John Tapu... HAPPINESS & following MY HEART WAS TORN her dream 1 BEST NEWSPAPER-INSERTED MAGAZINE VOYAGER MEDIA AWARDS 2020 ‘ ALL YOU WANT A star FOR CHRISTMAS is born Effortless The Pacific & elegant NEW ZEALAND GEOGRAPHIC powerhouse SPECIAL REPORT: KIWI SCIENTISTS SEARCH FOR COVID-19 IMMUNITY festive changing the menu face of TV HOMEMADE GIFTS MIDDLE-AGE SPREAD WITH LOVE & Best books, crafts, HOW TO DEAL WITH table settings, wrapping YOUR EXPANDING ideas & so much more MIDRIFF First issue December 2020 AOTEAROA. WITH LOVE. From Sarah Kate Lynch $9.99 (INCL GST) KIWI CAKE QUEEN BEYOND A JOKE BULLYING, DEPRESSION Is the show over THANK YOU REGENERATIVE AGRICULTURE - & A SHOCK DIAGNOSIS over for Ellen? Is regenerative agriculture the key REto more sustainable, KAIKOURA profitable food production after COVID-19? MANTIS SHRIMP - Arohanui, North Island xxx SILENCE: WHY QUIET FORAGE YOUR NAPPING: NATURE’S THE RIGHT DIET GENER IS GOOD FOR YOU CHRISTMAS DINNER ENERGY FIX FOR YOUR PET SKELETONS FEIJOAS ATION JULY/AUGUST 2020 JULY/AUGUST 164 $14.95 PETA AL GREG STAN MARK JACINDA 2020 JULY-AUGUST MATHIAS BROWN TURNER WALKER SAINSBURY ARDERN HonestGUILT-FREE GIFT GUIDE Bringing old bones The sea creatures Why are we obsessed Fishes Dishes Swings Sings Coasts Toasts back to life with superpowers with feijoas? All that plus riding the Otago Rail Trail, 24 hours in Cambridge, taking in Te Anau, twitching on Tiritiri Matangi and winning the battle of Hastings 78 68 90 164 ScoutCover_NOBARCODE.indd 1 16/11/20 5:51 PM WIN! Trelise Cooper dress from Trade Me RETHINKING WELLNESS BA Wendyl’s new the rescueXTER dog We reach 2.1 million magazine New Zealanders in print ISSUE MADE IN 94 NEW ZEALAND U P T O WINNER SUPREME MAGAZINE OF THE YEAR AND PEOPLE'S CHOICE AWARD 780,000 ONLINE & 327,000 6 6 e g a p , s t u n l e z a H d e t s a o R d n a T H R O U G H s e g n a r O d o o l B , o i h c c i d a R h t i w n o * m l a S d e b b u EDMS r - e ic p S celebrate * Source: Nielsen Consumer and Media Insights (Q1 2019 - Q4 2019). Magazine 360. Includes duplication between brands. 8 NZ BRANDS, NZ CULTURE, NZ CONTENT 9 OVATO MEDIA BUREAU PARTNERSHIP PARTNERSHIP OPPORTUNITIES • Content creation We can work with you to campaigns across multiple create content solutions platforms: that match your brand objectives to the right – MAGAZINES passion points and channels. Utilising our – EDMS well-known brands and – WEB editorial teams, we deliver advertisers integrated – SOCIAL MEDIA Content campaigns range from 'sponsored content' to 'branded' or 'native-look' content based on campaign objectives. 10 NZ BRANDS, NZ CULTURE, NZ CONTENT 11 OVATO MEDIA BUREAU Brands & audiences PORTFOLIO * • Reaching 2.1 million New Zealanders in print alone And just as many, or more, online – They're a voice of authority and a source STUFF.CO.NZ DISH.CO.NZ HAVENMAGAZINE.CO.NZ through social, EDMs and websites. of trusted information. From the page to These brands speak to affluent the screen to the inbox, our audiences New Zealanders about their passions. are engaged and listening. STUFF.CO.NZ HOMESTYLE.CO.NZ METROMAG.CO.NZ THRIVEMAGAZINE.CO.NZ STUFF.CO.NZ THISNZLIFE.CO.NZ STUFF.CO.NZ NORTHANDSOUTH.CO.NZ SCOUTMAGAZINE.CO.NZ GOOD.NET.NZ NZGEO.COM WOMANMAGAZINE.CO.NZ * SOURCE: Nielsen CMI (Q1 19 - Q4 19). Magazine 360°- Unduplicated readership where possible, includes print run, circulation or previous readership for titles that are not currently measured. 12 NZ BRANDS, NZ CULTURE, NZ CONTENT 13 MPA PEOPLE’S CHOICE OVATO MEDIA BUREAU MAGAZINE OF THE YEAR 2020 – MPA BEST MAGAZINE OF THE YEAR DISH IN THE HOME, FOOD AND LIFESTYLE CATEGORY 2020 – DISH is a 360-degree brand MPA SUPREME with a robust print, digital, social MAGAZINE OF THE YEAR 2020 and events footprint. Dish offers inspiring yet achievable recipes using fresh, seasonal produce for every occasion – from entertaining friends to simple week-night meal solutions. Our audience is made up of passionate foodies, home cooks, enthusiastic beginners and experienced chefs. Dish readers love finding out about food trends, up-and- coming producers, the hottest new places to eat and drink, innovative chefs, kitchen and home products, and exciting food and travel destinations E D I T O R both in New Zealand and Sarah Tuck leapt at the opportunity to overseas. They engage with Dish take on the role of Dish editor in May in a meaningful way, keeping 2019. With a background in recipe magazines and on-line recipes development, food styling, blogging for future reference, consulting and photography her ethos is based with the title in the way they on the principle that food is at the would with a faithful friend, centre of what binds us together. creating a trusted relationship with the brand. MAGAZINE SOCIAL Readership: 153,000 Facebook: 505,315, Total Circulation: 18,535 Instagram: 50,300, Twitter: 2,476 Website: 121,300 unique users EDM: 32,208 (opted-in subscribers) DISH.CO.NZ 15 MPA BEST SALES/ OVATO MEDIA BUREAU MARKETING SOLUTION 2020 GOOD PROUDLY New Zealand’s leading and award-winning lifestyle and wellbeing publication for conscious-consumers, driving positive conscience-living. Our readers want to make a difference when it comes to their health and wellbeing, as well as that of the planet. At Good we aim to inspire and uplift our readers by creating informed content that is trustworthy, inclusive, optimistic and relatable, and inspires people to live as ethically, sustainably and authentically as possible. Content is beautifully crafted – modern, purposeful, practical, uplifting and intelligent. We love to MANIFESTO collaborate with similar-minded For the good of you and me, for the businesses who want to make good of those closest to us, for the positive change in the world. good of our community, our town, our Good magazine walks the country, our planet, for the smaller talk, too. We are printed on good, for the greater good, the good FSC-certified matt stock with we can do in 100 little ways, that non-toxic vegetable inks which good that ripples out, the good that makes us compost-friendly and builds, that grows and strengthens, recyclable. by doing one (good) thing at a time. MAGAZINE SOCIAL Readership: 52,000 Facebook: 18,029+, Total Circulation: 10,935 Instagram: 16,300+, Twitter: 5,920+ Website: 24,869 unique users EDM: 16,275 (opted-in subscribers) GOOD.NET.NZ 17 OVATO MEDIA BUREAU METRO METRO is the go-to magazine, in print and online, for sophisticated Aucklanders who want to connect with their city at a deeper level. Metro feeds their appetite for eating out, the arts, design, current affairs, education and social trends, with content that’s insightful, edgy, informed, entertaining and stylish.