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The Timaru Herald Slide 25 STUFF SOUTH ISLAND REGIONAL NEWSPAPERS REACH YOUR CUSTOMERS DELIVER YOUR STORY SELL YOUR PRODUCTS LINKED TABLE OF CONTENTS Slide 3. The Press Slide 10. Marlborough Express Slide 15. Nelson Mail Slide 20. The Timaru Herald Slide 25. The Southland Times The Press is part of Cantabrians DNA. Informing and inspiring the greater Canterbury region for 160 years, The Press is a trusted and proven advertising channel for connecting with local consumers, growing brand awareness and driving action. Day by day readership 14+ (000s) Average Issue Readership: 95 93 96,000 The Press is read by 98 96,000 people across a typical day. 85 90 Benefit from strong reach 114 and effective frequency by advertising in The Press 96 across the week. Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ . Homeowners Mortgage free homeowners Main income earners Main household shoppers Average household income 80% 62% 54% 51% $88,470 77,000 readers of 60,000 readers of 52,000 readers 49,000 readers of The average The Press are The Press are of The Press are The Press are household income homeowners, mortgage free main income main household of The Press which is 80% of homeowners, earners, which shoppers, which readers is $88,470. readers. which is 62% of is 54% of is 51% of readers. readers. readers. Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ . Reader age profile (000s) Average age: 4 65 years The average age of The 3 Press readers is 65 years old. The percentage of The 11 Press readers that are aged 50 years and over 29 is 81%. 50 Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ . Reader living arrangements (000s) 8 Male Female 47 51% 49% The Press readers are fairly 30 evenly split when it comes to gender, with 51% male 3 and 49% female. 2 6 Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ . The Press circulation area Each week stuff.co.nz and The + Press have a combined (unduplicated) reach of: 328,000 Each week up to 328,000 people in the Canterbury region connect 261,000 with The Press or stuff.co.nz Homeowners 153,000 Mortgage free 115,844# homeowners In Canterbury there are 115,844 Neighbourly members Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ in Canterbury. #Neighbourly membership as of 1 July 2021. Connecting with an audience every Monday, Wednesday and Friday, the Marlborough Express offers both local and national advertisers a premium platform to reach a broad range of consumers. With a range of options including display ads, special features, inserts and wraps, the team can create the best solution to meet your business needs and marketing goals. Day by day readership 14+ (000s) Average Issue Readership: 9 11,000 The Marlborough Express is read by 15 11,000 people across a typical day. 8 11 Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ . Homeowners Mortgage free homeowners Main income earners Main household shoppers Average household income 73% 55% 55% 36% $131,050 8,000 readers of 6,000 readers of 6,000 readers of 4,000 readers of The average the Marlborough the Marlborough the Marlborough the Marlborough household income of Express are Express are Express are Express are main the Marlborough homeowners, mortgage free main income household Express readers is which is 73% of homeowners, earners, which shoppers, which $131,050. readers. which is 55% of is 55% of is 36% of readers. readers. readers. Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ . Marlborough Express circulation area Each week stuff.co.nz and the + Marlborough Express have a combined (unduplicated) reach of: 35,000 Each week up to 35,000 people in the Marlborough region connect 26,000 with the Marlborough Express or stuff.co.nz Homeowners 12,000 Mortgage free 9,356# homeowners In Marlborough there are 9,356 Neighbourly members Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ in Marlborough. #Neighbourly membership as of 1 July 2021. Welcomed into the homes of residents across Nelson and Tasman districts every Monday, Wednesday, Friday and Saturday, the Nelson Mail shares the highs and lows of this community and shines a light on the people, personalities and successes that make this community great. Day by day readership 14+ (000s) Average Issue Readership: 24 15 15,000 The Nelson Mail is read 13 by 15,000 people across a typical day. 3 14 18 15 Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ . Homeowners Mortgage free homeowners Main income earners Main household shoppers Average household income 80% 40% 47% 27% $106,770 12,000 readers of 6,000 readers of 7,000 readers of 4,000 readers of The average the Nelson Mail are the Nelson Mail are the Nelson Mail the Nelson Mail are household income homeowners, mortgage free are main income main household of Nelson Mail which is 80% of homeowners, earners, which shoppers, which is readers is $106,770. readers. which is 62% of is 47% of 27% of readers. readers. readers. Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ . Nelson Mail circulation area Each week stuff.co.nz and the + Nelson Mail have a combined (unduplicated) reach of: 34,000 Each week up to 34,000 people in the Nelson region connect with 26,000 Nelson Mail or stuff.co.nz Homeowners 27,000 Mortgage free 13,464# homeowners In Nelson there are 13,464 Neighbourly members Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ in Nelson. #Neighbourly membership as of 1 July 2021. Covering the thriving region of South Canterbury, The Timaru Herald provides locals with their daily dose of regional, national and international news in addition to lifestyle and entertainment content. If you need to get your message in front of South Cantabrians, then you need to talk to The Timaru Herald. Day by day readership 14+ (000s) Average Issue Readership: 11 10 11,000 The Timaru Herald is 11 read by 11,000 people across a typical day. 11 12 14 11 Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ . Homeowners Mortgage free homeowners Main income earners Main household shoppers Average household income 91% 64% 55% 64% $89,930 10,000 readers of 7,000 readers of 6,000 readers of 7,000 readers of The average The Timaru Herald The Timaru Herald The Timaru The Timaru Herald household income are homeowners, are mortgage free Herald are main are main household of The Timaru which is 91% of homeowners, income earners, shoppers, which is Herald readers is readers. which is 64% of which is 55% of 64% of readers. $89,930. readers. readers. Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ . The Timaru Herald circulation area Each week stuff.co.nz and The + Timaru Herald have a combined (unduplicated) reach of: 292,000 Each week up to 292,000 people in the Canterbury region connect 233,000 with The Timaru Herald or stuff.co.nz Homeowners 128,000 Mortgage free 5,696# homeowners In Timaru there are 5,696 Neighbourly members Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ in Canterbury. #Neighbourly membership as of 1 July 2021. Monday through Saturday, The Southland Times delivers the very best coverage of people, personalities and issues that matter to Southland communities. With a diverse range of content and special features, The Southland Times can help you reach Southlanders, from farmers to fashionistas, families to foodies. Day by day readership 14+ (000s) Average Issue Readership: 20 20 22,000 The Southland Times is 20 read by 22,000 people across a typical day. 19 25 Benefit from strong reach 30 and effective frequency by advertising in The 22 Southland Times across the week. Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ . Homeowners Mortgage free homeowners Main income earners Main household shoppers Average household income 91% 59% 55% 55% $105,020 20,000 readers of 13,000 readers of 12,000 readers of 12,000 readers of The average The Southland Times The Southland Times The Southland The Southland Times household income are homeowners, are mortgage free Times are main are main household of The Southland which is 80% of homeowners, which income earners, shoppers, which is Times readers is readers. is 59% of readers. which is 55% of 55% of readers. $105,020. readers. Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ . The Southland Times circulation area Each week stuff.co.nz and The + Southland Times have a combined (unduplicated) reach of: 61,000 Each week up to 61,000 people in the Southland region connect 51,000 with The Southland Times or stuff.co.nz Homeowners 25,000 Mortgage free 33,845# homeowners In Southland/Otago there are 33,845 Neighbourly members Source: Roy Morgan Jan 20-Dec 20 Base: All people 14+ in Southland. #Neighbourly membership as of 1 July 2021. ..
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