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517000 Homed GET YOUR PROPERTY IN FRONT OF MORE NEW ZEALANDERS Achieve better results across the entire buying and selling journey REACH LOCAL AWARD MORE BUYERS & WINNING PEOPLE SELLERS CONTENT Get national coverage by Neighbourly and Stuff’s Award-winning home and advertising across Homed’s print community, metropolitan lifestyle content connects with a and digital advertising solutions. and daily titles connect bigger market by attracting passive local buyers with local sellers buyers with engaging through print and digital listings. and inspiring content. A multi-channel approach homed’s national print and Vendors consume a They regularly browse digital reach connects real comprehensive and wide property newspapers and estate brands and listings variety of media across their websites — this media with vendors from Cape entire ‘selling journey’ — influences their decisions Reinga to Bluff ensuring that from browsing ahead of around pricing and when it comes to time to sell taking the plunge to sell, to marketing their property. their property, your brand will scouring listings post sale to be top of mind. validate their decisions. The media massively One good thing about Media would influence influences all of our regularly browsing property what I need to do to stand property making papers/websites is that you out from other properties decisions get an idea of how properties in the area, to be a point of – Auckland Vendor are being marketed, the quality desirable difference. of the photos agents put in, the – Wellington Vendor wording they use. Good stuff to store away for when you are ready to sell/ buy. – Auckland Vendor Source: Media and property Market, Fairfax Media and Colmar Brunton 2015 Harness the power of Stuff, Neighbourly and print to reach MORE buyers Get inspiration and Find a property that market trends from the ticks all the boxes View local listings homed section on through Stuff’s featured on Stuff desktop, mobile Showcase Plus Neighbourly and app property carousel Search properties Browse properties featured within the featured within the PASSIVE homed section of your homed section of the OR ACTIVE local community Sunday Star-Times BUYER newspaper HOMED PRODUCTS 1,937,000 884,841 In a given week, up to A selection of Homed publications 1.9 million people are featured on Neighbourly as nationwide connect e-editions. Your listings could also be with a product from seen by members on their Homed's portfolio of Neighbourly homepage via the advertising products. Homed's Showcase Plus Carousel. Nationwide there are 884,841 Neighbourly members*. Average Issue readership Across All Homed Products: 517,000 Source: *Neighbourly membership as of 1 March 2021. Roy Morgan July 19-June 20 Base: All people 14+ 1 Enjoy significant national reach and a premium engaged audience. A favourite Sunday read, the Sunday Star-Times informs and entertains 217,000 readers every Sunday across New Zealand. In a typical issue it connects with up to 178,000 New Zealand homeowners, 122,000 of these being Mortgage free homeowners. 21,000 readers are looking to purchase a property in the next 12 months. Sunday Star Times Average Sunday readership: 217,000 Source: Roy Morgan July 19-June 20 Base: All people 14+ OUR STRENGTH IN PRINT AND ONLINE The combined power of Sunday Star Times and our digital reach + 1,799,000 884,841 Up to 1,799,000 people Nationwide connect Nationwide there are 884,841 with the Sunday Star Times or stuff.co.nz Neighbourly members* Each week stuff.co.nz and the Sunday Star Times have a combined (unduplicated) reach of: 1,342,000 709,000 Homeowners Mortgage free homeowners Source: *Neighbourly membership as of 1 March 2021. Roy Morgan July 19-June 20 Base: All people 14+ 1 The trusted voice of the Waikato. The Waikato Times has been informing and inspiring the greater Waikato region for over 148 years. It is a proven advertising channel for connecting your property listings with your community, growing awareness for your brand and driving action. Homed is inserted into the Saturday edition of the Waikato Times. The Saturday issue connects with up to 40,000 New Zealand homeowners, 30,000 of these being Mortgage free homeowners and 11,000 readers are looking to purchase a property in the next 12 months. Waikato Times Saturday Edition Average readership: 61,000 Source:Roy Morgan July 19-June 20 Base: All people 14+ OUR STRENGTH IN PRINT AND ONLINE January 2020 Combined power of Waikato Times and our digital reach + 181,000 79,355 Up to 181,000 people in the Waikato region In the Waikato region there are connect with the Waikato Times Saturday 79,355 Neighbourly members* edition or stuff.co.nz Each week stuff.co.nz and the Waikato Times Saturday edition have a combined (unduplicated) reach of: 135,000 72,000 Homeowners Mortgage free homeowners Source: *Neighbourly membership as of 1 March 2021. Roy Morgan July 19-June 20 Base: All people 14+ in Waikato The largest daily paper in the South Island, The Press has been setting the local news agenda for over 150 years. With a diverse range of content and a loyal subscriber base, The Press offers your property listing and brand a premium advertising environment, and delivers an engaged and motivated audience. Homed is inserted into the Saturday edition of The Press. The Saturday issue connects with up to 109,000 New Zealand homeowners, 78,000 of these being Mortgage free homeowners and 10,000 readers who are looking to purchase a property in the next 12 months. The Press Saturday Edition Average Readership: 128,000 Source: Roy Morgan July 19-June 20 Base: All people 14+ OUR STRENGTH IN PRINT AND ONLINE January 2020 The combined power of The Press and our digital reach + 342,000 Up to 342,000 people in the 114,782 In the Canterbury region there are Canterbury region connect with The 114,782 Neighbourly members* Press Saturday edition or stuff.co.nz Each week stuff.co.nz and The Press Saturday edition have a combined (unduplicated) reach in Canterbury of: 273,000 151,000 Homeowners Mortgage free homeowners Source: *Neighbourly membership as of 1 March. 2021 Roy Morgan July 19-June 20 Base: All people 14+ in Canterbury The Dominion Post has been Informing and inspiring Wellington and the lower North Island for over 150 years. Published Monday to Saturday, it delivers a premium local environment for big and small advertisers alike to connect with consumers, grow brand awareness and drive action. Homed is inserted into the Weekend edition of The Dominion Post. The Weekend edition connects with up to 107,000 New Zealand homeowners, 80,000 of these being Mortgage free homeowners and 8,000 readers who are looking to purchase a property in the next 12 months. The Dominion Post (Weekend Edition) Average Issue Readership: 124,000 Source: Roy Morgan July 19-June 20 Base: All people 14+ OUR STRENGTH IN PRINT AND ONLINE January 2020 The combined power of The Dominion Post and our digital reach + 142,695 287,000 In the Wellington region there are Up to 287,000 people in the Wellington 142,695 Neighbourly members* region connect with The Dominion Post Weekend edition or stuff.co.nz Each week stuff.co.nz and The Dominion Post Weekend edition have a combined (unduplicated) reach in the Wellington region of: 213,000 123,000 Homeowners Mortgage free homeowners Source: *Neighbourly membership as of 1 March 2021. Roy Morgan July 19-June 20 Base: All people 14+ in Wellington Inserted into the Thursday edition of the Manawatu Standard, Homed Property Weekly is the largest reaching property magazine in the region and a favourite one-stop shop for buyers and their open home planning. It is a trusted and proven advertising channel for connecting with your property listings with your community, growing awareness for your brand and driving action. The Thursday edition of the Manawatu Standard connects with up to 20,000 New Zealand homeowners, 16,000 of these being Mortgage free homeowners. 4,000 readers of this edition are looking to purchase a property in the next 12 months. Property Weekly Average Issue readership: 24,000 Source: Roy Morgan July 19-June 20 Base: All people 14+ OUR STRENGTH IN PRINT AND ONLINE January 2020 The combined power of Manawatu Standard and our digital reach + 117,000 41,798 Up to 117,000 people in the Manawatu In the Manawatu region there region connect with the Manawatu are 41,798 Neighbourly Standard Thursday edition or stuff.co.nz members* Each week stuff.co.nz and the Manawatu Standard Thursday edition have a combined (unduplicated) reach of: 92,000 46,000 Homeowners Mortgage free homeowners Source: *Neighbourly membership as of 1 March 2021. Roy Morgan July 19-June 20 Base: All people 14+ in Manawatu-Wanganui Inserted into the Weekend edition of the Taranaki Daily News, Homed Property Weekly is the largest reaching property magazine in the region and a favourite one-stop shop for buyers and their open home planning. It is a trusted and proven advertising channel to connect your property listings with your community, growing awareness for your brand and driving action. The Weekend edition of the Taranaki Daily News connects with up to 29 ,000 New Zealand homeowners, 24,000 of these being Mortgage free homeowners. Property Weekly Average Issue readership: Source: Roy Morgan July 19-June 20 Base: All people 14+ 33,000 OUR STRENGTH IN PRINT AND ONLINE January 2020 The combined power of Taranaki Daily News and our digital reach + 71,000 20,857 Up to 71,000 people in the Taranaki region In the Taranaki region there are connect with the Taranaki Daily News 20,857 Neighbourly members* Weekend edition or stuff.co.nz Each week stuff.co.nz and the Taranaki Daily News Weekend edition have a combined (unduplicated) reach of: 60,000 41,000 Homeowners Mortgage free homeowners Source: *Neighbourly membership as of 1 March 2021.
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