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MOOLAH RULES DOES LOCALISED DUBBING Disney movies have been Top Worldwide grosser for last five years MAKE MOVIES GLOBAL 2019 Avengers: Endgame — $2.78 bn 2018 Avengers: Infinity War — $2.05 bn Dubbing has helped movies that were originally nation-specific; but they have 2017 Star Wars: The Last Jedi — $1.33 bn become much more appealing to a global 2016 Captain America: Civil War — $1.15 bn audience at this juncture. Viewers can understand what is being said and relate 2015 Star Wars: The Force Awakens — $2.07 bn to the story as the dialogues are spoken SOURCE: BOX OFFICE MOJO in their own language. — AYUSH BASU SENGUPTA, Class XI, DPS According to critics, at least Ruby Park, Kolkata two more guaranteed ‘The Lion King’ became Walt Disney Co.’s fifth blockbuster blockbusters are on the Movies that revolve around a way — ‘Frozen 2’ (in certain country or culture with the digital remake grossing $185 million at the box office. attract people who want to learn The movie is poised to become the most successful Disney November) and ‘Star about them. What was stopping remake ever. We find out how this company continues to Wars: The Rise of them was the language barrier and maintain its stranglehold on the Skywalker’ (December) subtitles. Dubbing helps this audience and attracts more global attention. box office with each new offering — PIUSHI AJWANI, class IX, JNS, Mumbai THE JOURNEY... n 2016, the studio set a world- ➤ Disney has been in India for 26 ➤ Disney used big Indian stars like ➤ Disney has succeeded due to Movies that are nation/culture wide box office record for an- years, starting with a JV with Modi Shah Rukh Khan (and his son Aryan) great marketing and smart localisa- specific become global because nual gross with $7.6 billion. With five new releases in 2019 Enterprises in August 1993 for ‘Incredibles’ and ‘The Lion King’; tion of Hollywood hit content they are being produced locally. so far, Disney has already Kajol for ‘Incredibles 2’; Varun Local languages touch our emo- ➤ Wholly owned India subsidiary was ➤ By virtue of the acquisition earned $5.7 billion and with Dhawan for ‘Captain America’; Rana tions deeper than other languages formed in July 2004 of 21st Century Fox assets by ‘TheI Lion King’, ‘Maleficent: Mistress Daggubati for the Telugu dubbed ver- that we know, no matter how good we of Evil’, ‘Frozen II’ and ‘Star Wars: The Walt Disney Company, Disney’s ➤ Disney suffered losses from some of sion of Thanos are at them. The Rise of Skywalker’ still to come, India unit has taken over a much there’s little doubt it will shatter its its Hindi movies produced locally. It — SUDHIKSHA I, class X, Carmel School - ➤ Under Disney’s umbrella are titles bigger Star India own record. In 2019 alone, the pro- restructured its operations in 2016 Padmanabha Nagar, Bengaluru duction company has released mas- from Marvel’s Cinematic Universe, ➤ Disney India is now the country’s sive hits – ‘Captain Marvel,’ ‘Avengers: ➤ It opted for wider releases of its remakes of classics like ‘The Jungle largest diversified entertainment Endgame,’ ‘Toy Story 4’ and ‘Aladdin,’ Hollywood movies — many of them Book’, ‘Beauty and the Beast’ and the Dubbed movies are becoming with ‘Dumbo’ as its only misfire. company with interests in film aimed at children — and dubbing them latest release, ‘The Lion King’. It also more popular in India as they ‘Avengers: Endgame’ became the top- entertainment, TV broadcast, digital in regional languages like Tamil and owns Pixar’s Toy Story franchise, and grossing movie of all time at the world- (video streaming) and sports help people who are not famil- wide box office, collecting nearly $2.8 Telugu, apart from Hindi Lucas Films’ Star Wars franchise iar with the language to watch billion. According to critics, at least two more virtually guaranteed block- and understand these movies. I busters are on the way, namely, ‘Frozen vel’. This will give Disney – remaking the compa- ram. Disney’s first attempt in a local am excited because I can watch these 2’ (tentatively to be released in No- a holistic edge over all ny’s library of classic language was with ‘The Jungle Book’ classics with my grandparents vember) and ‘Star Wars: The Rise of things entertainment. animated features (2016). In the last three years, the foot- — DHARANIPRIYAA S, class XII, SSVM Sr. Sec. Skywalker’ (December). Disney+ is an over-the- such as ‘The Jungle print of audiences that Disney reached What makes it tick? “Clever assets of 21st Century Fox for $71.3 bil- top subscription video Book’, ‘Beauty and out to — with its Hollywood produc- School, Coimbatore strategising, striking at the right mo- lion, making it the largest media gi- on-demand service the Beast’, ‘Al- tions — has increased ten-fold. With ment and making some very smart ant. Pixar, Marvel, and the Star Wars owned and operated addin’. Since 2010, big names like Shah Rukh Khan market decisions,” says film trade an- empire were already a part of Disney’s by the Walt Disney that effort has and Aryan backing the Hindi lan- Localised dubbing of films and their alyst Kriti Adarsh. “From their ac- empire, but it is this acquisition that Direct-to-Consumer & grossed $6.2 billion guage ‘The Lion King’, it looks live action remakes by stars makes quisitions to their re-inventing dif- brings Marvel Entertainment into Dis- International division worldwide. like Disney has a win-win situa- for wider exposure. SRK and Aryan ferent ways to entertain, Disney has ney’s banner along with the ‘X-Men’, of the company. It is set tion at hand. Yet again. got things working for them. As for the ‘Fantastic Four’, and ‘Deadpool’ fran- to launch in November So, what makes regional lan- Khan lending their voice to the char- movies, they run into guaranteed prof- chises. The deal also brings FX Net- 2019. This, analysts believe, Think global, guage dubbing a game changer? acters makes the audience connect to its because they live on in pop culture” works and National Geographic, in ad- is another idea that works. “A act local “Most people can relate to the charac- the movie through previous association, as she adds. dition to the streaming platform Hulu good lesson in strategising indeed,” ters better if they understand the lan- well as a personal connection to the story. under Disney (with a controlling share said TN Sriram, a TV analyst from Most of the films under the banner guage they speak. To be honest, most of Buy buy competition of 60 per cent). Chennai. The other factor that works were global stories, with universal val- the emotions are lost when you are look- —UDISHA TIWARI, IX, CMS Gomti Nagar In March 20, 2019, the production com- The production company has been as an advantage to the company is its ues. This is why they appealed to a ing at the subtitles. Regional dubbing pany officially acquired all the media toying with the idea of launching its will to be innovative. larger section of the audience. “You makes sure that your protagonist own streaming service to may attribute the trend to rising aware- reaches his audience without the give competition to Net- Innovations galore ness of global stories through the in- help of any third party. I am ex- Local dubbing is a logical and OUT OF TOP 10 HOLLYWOOD FILMS flix, which has licenced ternet, and higher disposable incomes cited to be a part of this huge uni- good approach for animation IN INDIA, 5 ARE FROM DISNEY several movies of the After the success of 2010’s ‘Al- in developing countries which allowed verse (‘The Lion King’),” said ac- Disney library ice in Wonderland’, Disney has greater inclination, especially tor Shah Rukh Khan at an event. movies. By getting A-list people 1 Avengers: Endgame `373.22 crore such as ‘Cap- discovered a winning strate- among younger audiences, to try to do the dubbing is like the tain Mar- gy for its live action division different stories,” added Sri- icing on cake. Also, lhere is a con- 2 Avengers: Infinity War `227.43 crore nect that people have with their local 3 The Jungle Book `188 crore lingo. 4 Fast & Furious 7* `108 crore — PRACHI BALANI, class X, Rachana School , 5 Jurassic World* `101 crore Ahmedabad 6 Fast And Furious 8* `86.23 crore 7 Captain Marvel `84.36 crore ‘Bahubali’ is a good example of how localised production works 8 Jurassic World: Fallen Kingdom* `82.60 crore for the company and the film. As 9 Mission: Impossible – Fallout* `80.20 crore it was dubbed in different lan- 10 Avengers: Age Of Ultron `80 crore guages, it appealed to more people * NON DISNEY FILMS SOURCE: BOLLYWOOD HUNGAMA than it would have otherwise. China is a good market for localised movies too. — SHARANYA PATNAIK, Class IX, Mother’s Disney is number 1 in non-Indian films’ International School, Delhi box office collections as well

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