Beauty Brands on Youtube

REPORTS BEAUTY BRANDS ON YOUTUBE

A NA LY ZI NG YOUTUBE CHA N N ELS O F 7 2 B EAUT Y B A S ED FM CG P R O DU CT S Video Intelligence & BEAUTY BRANDS Cross Platform Analytics Software ON YOUTUBE 1

SUMMARY

COSMETIC/BEAUTY product market has had a consistent growth For example, in the year 2018, beauty brands videos on over the last decade. But with ever-increasing UGC (user YouTube generated more than 1.5 million likes on their video generated content) on video platforms like YouTube, Facebook, ads. This significant engagement clearly shows how viewers are and Instagram, there’s been a demand surge due to rising acknowledging the advertisements. preference for specialized products especially the ones recommended by celebrities. Thus, to showcase how well beauty brand uploaded content is performing on YouTube for the year 2018, we created this This increase in demand is proportional to the rise in ad content report that showcases various aspects like device-wise pattern, of these beauty products on YouTube especially. Customers demographic segmentation, 50 most viewed brands, popular watch a lot of tutorials/ videos before purchasing a product. keywords used and other factors. They trust the views of celebrities & beauty bloggers when they see the real application and usage of these products. While designing the report, we divided beauty products into various subcategories like personal care, skin care, hair care, Smartphone users have the leverage to check out the products make-up products, etc. This will help us to understand which and their reviews right at their fingertips. This factor plays a vital category is more prevalent in terms of viewership, likes, and role for marketers in designing ads and video engagement on dislikes. YouTube. This report is highly beneficial to marketers and advertisers who Marketers now have mastered the art of creating effective in- can scan the content performance of 2018, and imply their stream ads, pre-roll video ads and bumper ads on YouTube’s learnings in upcoming video campaigns. platform. Video Intelligence & BEAUTY BRANDS Cross Platform Analytics Software ON YOUTUBE 2

TABLE OF CONTENTS

OVERALL BREAKDOWN MONTHLY BREAKDOWN OF BEAUTY (FMCG) PRODUCTS

1. METHODOLOGY …………………………………………………… 3 1. JANUARY …………………………………………… 12 2. LIST OF BRANDS SELECTED (2018/19) ………………….. 4 2. FEBRUARY ………………………………………… 17 3. SUB-CATEGORIES BREAKUP (2018/19) …………………. 5 3. MARCH ………………………..…………………… 22 4. DEVICE-WISE PATTERN (2018/19) ………………………… 6 4. APRIL ………………………………………………… 27 5. DEMOGRAPHIC SEGMENTATION (2018/19) …………. 6 5. MAY ……………………………..…………………… 32 6. TOP 50 MOST VIEWED BRANDS 6. JUNE …………………………….…………………… 37 CHANNELS (2018/19) …………………………………………… 7 7. JULY ……………………………..…………………… 42 7. TOP SEARCHED KEYWORDS (2018/19) ……………….… 8 8. AUGUST ……………………….…………………… 47 8. TOP 15 YOUTUBE ADS (2018/19) ……………………….... 8 9. SEPTEMBER ………………….…………………… 52 9. BEST PERFORMING ADVERTISEMENTS 2018 ..………. 9 10. OCTOBER ……………………..…………………… 57 10. MOST VIEWED CELEBRITY 2018/19 ……………………… 10 11. NOVEMBER ………………….…………………… 62 12. DECEMBER …………………..…………………… 67 Video Intelligence & BEAUTY BRANDS Cross Platform Analytics Software ON YOUTUBE 3

METHODOLOGY

For this report, we tracked every Indian beauty/cosmetic brand’s YouTube channel and analyzed their videos uploaded in the year 2018. The viewership, likes, and dislikes of 2,526 YouTube videos are calculated from the time frame of January 2018 to April 2019 conducted on videos that were uploaded in the year 2018.. This process will help us identify the performance more accurately. Beauty Brands On YouTube - 2018 is divided into two parts. Part one measures overall performance of 72 brands selected. Part two is month on month analysis of 2018 uploaded videos, where we identify best performing beauty brands. .

We measured 2500+ videos in eight factors before analysing it month on THIS IS AN ANALYSIS FOR THE PERIOD OF JANUARY month (M.O.M) for the year (2018/19) . 2018 TO APRIL 2019 CONDUCTED ON VIDEOS DEVICE WISE PATTERN : Pattern of viewership on Smartphones, Laptops UPLOADED IN THE YEAR 2018. and Tablets. TOP CHANNELS: Brand specific YouTube channels where the ads are 2,526 109.4 uploaded. VIDEOS SCANNED HOURS OF VIDEO DEMOGRAPHIC SEGMENTATION: Shows the age group of ad viewers. SCANNED AD- DURATION: Divided into 3 categories: under 30 seconds, between 30 to 90 seconds and above 90 seconds. 7 72 STAR POWER: How much a celebrity endorsement has helped the SUB CATEGORIES BRANDS SELECTED product/brand to gather views. KEYWORDS ANALYSIS: Keywords and tags used in the ads description were analysed using R software. 1.88 1.56 LIST OF MOST VIEWED YOUTUBE ADS (2018) BILLION TOTAL MILLION TOTAL VIEWS TILL DATE LIKES TILL DATE LIST OF MOST VIEWED YOUTUBE CHANNELS (2018)

Source: Vidooly Analytics Video Intelligence & BEAUTY BRANDS 4 Cross Platform Analytics Software ON YOUTUBE

LIST OF BRANDS SELECTED

AMWAY INDIA GARNIER INDIA MAYBELLINE NEW YORK INDIA SHAHNAZ HUSAIN GROUP AVON INDIA GARNIER MEN INDIA MEN'S FAIR & LOVELY SOULFLOWER AXE INDIA GILLETTE INDIA MSM BOX STREAX BAJAJ ALMOND DROPS GILLETTE VENUS INDIA MY BEAUTY NATURALLY SUNSILK INDIA BBLUNT INDIA HAMAM INDIA MYGLAMM THE BODY SHOP INDIA BRYLCREEM INDIA HEAD & SHOULDERS INDIA NIVEA INDIA THE PANTENE INDIA CITRA INDIA HIMALAYA PERSONAL CARE NYKAA TIGI PROFESSIONAL CLEANANDCLEAR INDIA INDULEKHA NYX PROFESSIONAL MAKEUP INDIA TONI & GUY CLINIQUE INDIA JOVEES HERBAL CARE INDIA LTD OLAY INDIA TRESEMME INDIA COLORBAR COSMETICS KERASTASE INDIA ORIFLAME INDIA VASELINE INDIA DABURINDIALTD KAMA AYURVEDA PARACHUTE ADVANSED VEET INDIA DERMALOGICA INDIA KIEHL'S INDIA PARK AVENUE STYLE UP VENUS CREAM BAR DOVE INDIA L'OREAL PARIS INDIA PATANJALI AYURVED VIVEL EMAMI INDIA LAKME INDIA PEARS INDIA VLCC INDIA ENGAGE DEO LEVER AYUSH POND'S INDIA WELLA INDIA FAIR AND LOVELY LIFEBUOY PURE DERM INDIA WHISPERINDIA FIAMA LIVON SERUM REXONA INDIA WILDSTONE OFFICIAL FOREST ESSENTIALS MAC COSMETICS SETWET STYLING MARICO LIMITED

NOTE: THIS IS AN ANALYSIS FOR THE PERIOD OF JANUARY 2018 TO APRIL 2019 CONDUCTED ON VIDEOS UPLOADED IN THE YEAR 2018 Source: Vidooly Analytics Video Intelligence & BEAUTY BRANDS Cross Platform Analytics Software ON YOUTUBE 5

SUB-CATEGORIES BREAKUP VIEWERSHIP BREAKUP 3% 2% OF SUB CATEGORIES 1. SKIN CARE: Products that provide CTME -> Cleanse, Tone, Moisturize and Exfoliate. SKIN CARE 8% 2. MAKEUP: Products that accentuate facial features to provide confidence. HAIR CARE 36% 3. HYGIENE: Products for Oral care, Sanitary Pads, Hand Sanitizers etc. 12% MAKE UP 4. BATH: Products like soap and body wash, for bathing purposes. MEN'S GROOMING 5. HAIR CARE: Shampoo, Conditioners, Hair Oil , Serum, Hair Masque. 16% HYGIENE 6. MEN’S GROOMING: Shaving creams, gels, after shave lotions and face washes. MISC 7. MISCELLANEOUS: List of items considered together for brands with varied products. 23% BATH TOTAL VIEWERSHIP: 1.88 BILLION

TOTAL VIEWS TOTAL COMMENTS TOTAL LIKES TOTAL DISLIKES SUB CATEGORIES IN 2018 TO APRIL SUB CATEGORIES IN 2018 TO APRIL SUB CATEGORIES IN 2018 TO APRIL SUB CATEGORIES IN 2018 TO APRIL 2019 2019 2019 2019 SKIN CARE 678.96 MILLION MAKEUP 25.22 THOUSAND MAKEUP 265.58 THOUSAND MEN'S GROOMING 46.22 THOUSAND

HAIR CARE 439.89 MILLION SKIN CARE 10.88 THOUSAND SKIN CARE 167.35 THOUSAND SKIN CARE 40.87 THOUSAND MEN'S MAKEUP 307.10 MILLION 6.23 THOUSAND MISC 108.70 THOUSAND MAKEUP 38.47 THOUSAND GROOMING MEN'S MEN'S 232.34 MILLION MISC 5.91 THOUSAND 91.80 THOUSAND HYGIENE 25.22 THOUSAND GROOMING GROOMING HYGIENE 150.10 MILLION HYGIENE 3.47 THOUSAND HYGIENE 60.75 THOUSAND HAIR CARE 11.74 THOUSAND

MISC 51.93 MILLION HAIR CARE 3.03 THOUSAND HAIR CARE 54.19 THOUSAND MISC 4.86 THOUSAND

BATH 26.16 MILLION BATH 1.00 THOUSAND BATH 4.46 THOUSAND BATH 0.99 THOUSAND

DEVICE-WISE PATTERN (2018/19) DEMOGRAPHIC SEGMENTATION ( 2018/19)

90.44 % VIEWS MOBILE 30.05 89.05 % EST. WATCH TIME (IN HRS.)

5.43 % VIEWS DESKTOP 21.34 6.07 % EST. WATCH TIME (IN HRS.) 16.66 2.73 % VIEWS TABLET VALUES IN 3.37 % EST. WATCH TIME (IN HRS.) PERCENTAGE % 11.99

6.99 1.38 % VIEWS 5.66 TV 1.47 % EST. WATCH TIME (IN HRS.) 2.61 1.5 1.35 1.1 0 0 0.61 0.13 0.03 % VIEWS GAMING 65+ 55-64 45-54 35-44 25-34 18-24 13-17 CONSOLE 0.04 % EST. WATCH TIME (IN HRS.) Male Female

OBSERVATION: WITH HIGHEST VIEWERSHIP AND AVERAGE OBSERVATION: ADVERTISERS ARE TARGETING FEMALE AUDIENCE ESTIMATED TIME; MOBILE IS ALWAYS THE PREFERRED DEVICE FOR FROM AGE 25-34. OTHER HIGH FOCUS AREA IS MALE AUDIENCE ADVERTISING FROM THE AGE 35-44.

TOP 50 MOST VIEWED BRAND CHANNELS (2018/19)

VIEWS IN VIEWS IN VIEWS IN BRAND BRAND BRAND 2018/19 2018/19 2018/19 LAKME INDIA 273.29 MILLION THE PANTENEINDIA 29.34 MILLION CITRA INDIA 9.19 MILLION GARNIER MEN INDIA 8.53 MILLION INDULEKHA 28.15 MILLION DOVE INDIA 263.06 MILLION VIVEL 7.37 MILLION BRYLCREEM INDIA 152.88 MILLION VEET INDIA 27.63 MILLION STREAX 7.08 MILLION SET WET STYLING 24.10 MILLION BBLUNT INDIA 6.92 MILLION GARNIER INDIA 140.73 MILLION WELLA INDIA 6.36 MILLION HAMAM INDIA 22.83 MILLION POND'S INDIA 127.44 MILLION VENUS CREAM BAR 4.77 MILLION WHISPER INDIA 21.58 MILLION KERASTASE INDIA 3.81 MILLION LEVER AYUSH 88.85 MILLION PARACHUTE 18.48 MILLION FAIR AND LOVELY 3.78 MILLION L'OREAL PARIS INDIA 75.46 MILLION ADVANSED WILDSTONEOFFICIAL 3.55 MILLION MAC COSMETICS 15.23 MILLION KAMA AYURVEDA 3.09 MILLION LIVON SERUM 74.54 MILLION SUNSILK INDIA 15.15 MILLION GILLETTE VENUS NIVEA INDIA 72.39 MILLION INDIA 3.08 MILLION PURE DERM INDIA 14.21 MILLION FIAMA 2.96 MILLION TRESEMME INDIA 65.19 MILLION CLEANANDCLEAR 14.01 MILLION HEAD & SHOULDERS MAYBELLINE NEW INDIA 48.05 MILLION INDIA 2.70 MILLION YORK INDIA MYGLAMM 13.10 MILLION AMWAY INDIA 2.42 MILLION VASELINE INDIA 42.55 MILLION AXE INDIA 11.06 MILLION PATANJALI AYURVED 2.37 MILLION PARK AVENUE STYLE REXONA INDIA 33.52 MILLION OLAY INDIA 10.95 MILLION UP 2.22 MILLION HIMALAYA PERSONAL THE BODY SHOP 32.00 MILLION 9.73 MILLION CLINIQUE INDIA 1.76 MILLION CARE INDIA MEN'S FAIR & LOVELY 1.60 MILLION NYKAA 30.91 MILLION AVON INDIA 1.29 MILLION

TOP SEARCHED KEYWORDS (2018/19) TOP 15 YOUTUBE ADS (2018/19)

1. DOVE | IS THERE ONLY ONE KIND OF BEAUTIFUL FACE?

2. GARNIER LIGHT COMPLETE SERUM CREAM

3. NEW BRYLCREEM - BEARD AND HAIR GROOMING RANGE - VARUN DHAVAN (GAALI) 4. NEW BRYLCREEM - BEARD AND HAIR GROOMING RANGE - SIDHARTH MALHOTRA (PASS AANA) 5. GARNIER COLOR NATURALS- OPEN UP TO BROWNS

6. DOVE | CAN BEAUTY BE DEFINED BY HAIR COLOUR, SHAPE OR LENGTH?

7. TEN STRANGERS, 1 DROP OF SWEAT - A REXONAc EXPERIMENT 8. LAKME ABSOLUTE PERFECT RADIANCE TRUEVIEW_HINDI

9. DOVE | DOES BEAUTY COME IN ONE SHAPE?

10.LAKME LIP LOVE (HINDI)

11. LEVER AYUSH IS SAHI AYURVEDA - 20 SECONDS (HINDI)

12. L'OREAL PARIS CASTING CRÃ¨ME GLOSS #STEPSOFJOY KEYWORD CLOUD 13. PRIYANKA AND LILLY TALK ABOUT THE BENEFITS OF OIL REPLACEMENT | PANTENE INDIA

14. LAKME 9 TO 5 NATURALE CC CREAM - HINDI

15. L'OREAL PARIS TOTAL REPAIR 5 - THE DAMAGE EXPERT

NOTE: THIS IS AN ANALYSIS FOR THE PERIOD OF JANUARY 2018 TO APRIL 2019 CONDUCTED ON VIDEOS UPLOADED IN THE YEAR 2018 Video Intelligence & BEAUTY BRANDS Cross Platform Analytics Software ON YOUTUBE 9

BEST PERFORMING ADVERTISEMENTS 2018 (MONTH ON MONTH)

MONTH TITLE CATEGORY CHANNEL VIEWS AUGUST DOVE | IS THERE ONLY ONE KIND OF BEAUTIFUL FACE? SKIN CARE DOVE INDIA 85.03 MILLION JULY GARNIER LIGHT COMPLETE SERUM CREAM SKIN CARE GARNIER INDIA 76.02 MILLION NEW BRYLCREEM - BEARD AND HAIR GROOMING RANGE JUNE MEN'S GROOMING BRYLCREEM INDIA 54.29 MILLION - VARUN DHAVAN (GAALI) OCTOBER GARNIER COLOR NATURALS- OPEN UP TO BROWNS HAIR CARE GARNIER INDIA 38.29 MILLION DOVE | CAN BEAUTY BE DEFINED BY HAIR COLOUR, SEPTEMBER HAIR CARE DOVE INDIA 35.26 MILLION SHAPE OR LENGTH? 10 STRANGERS, 1 DROP OF SWEAT - A REXONA MARCH HYGIENE REXONA INDIA 32.03 MILLION EXPERIMENT JANUARY LAKME ABSOLUTE PERFECT RADIANCE TRUEVIEW_HINDI SKIN CARE LAKME INDIA 31.01 MILLION MAY VEET NIKHAAR HYGIENE VEET INDIA 21.48 MILLION HIMALAYA NOVEMBER KHUSH RAHO, KHUSHAAL RAHO - HIMALAYA TVC AD SKIN CARE 20.17 MILLION PERSONAL CARE DECEMBER SET WET GELS - SADA SEXY RAHO MEN'S GROOMING SET WET STYLING 17.21 MILLION MAYBELLINE NEW YORK WHITE SUPER FRESH FT. ALIA MAYBELLINE NEW APRIL MAKEUP 10.91 MILLION BHATT - ENGLISH YORK INDIA DOVE INTENSE REPAIR SHAMPOO: WEAR YOUR HAIR FEBRUARY HAIR CARE DOVE INDIA 7.21 MILLION YOUR WAY The table above is aligned as per viewership

MOST VIEWED CELEBRITY 2018/19

TOP CELEBRITY IN SKIN CARE TOP CELEBRITY IN HAIR CARE TOP 10 CELEBRITY OVERALL CELEBRITY VIEWS CELEBRITY VIEWS CELEBRITY VIEWS ANUSHKA SHARMA 10.26 MILLION ALIA BHATT 15.15 MILLION SIDHARTH MALHOTRA 82.95 MILLION JACQUELINE 142.44 THOUSAND JACQUELINE FERNANDEZ 14.55 MILLION FERNANDEZ VARUN DHAWAN 69.78 MILLION ALIA BHATT 6.26 THOUSAND RHEA CHAKRABORTY 7.13 MILLION ALIA BHATT 29.95 MILLION DIA MIRZA, SAIYAMI KHER & 6.83 MILLION JACQUELINE FERNANDEZ 16.20 MILLION AAHANA KUMRA TOP CELEBRITY IN MEN'S PRIYANKA CHOPRA 1.55 MILLION ANUSHKA SHARMA 10.26 MILLION GROOMING

KAREENA KAPOOR KHAN 7.82 MILLION CELEBRITY VIEWS RHEA CHAKRABORTY 7.13 MILLION SIDHARTH 82.94 MILLION DIA MIRZA, SAIYAMI KHER & MALHOTRA 6.83 MILLION AAHANA KUMRA VARUN DHAWAN 69.78 MILLION

INSIGHTS: • Men's Grooming as a category fetched most views featuring celebrities followed by Hair care. • All the brands have approached young actors and actresses for their product endorsement and these ads getting maximum views substantiates the fact that the actor's following plays a huge role in product reach. • Hygiene products are endorsed by Deepika Padukone, the only star to do so. The views gathered are high indicating that the film stars can be a great NOTE: We scanned through every YouTube choice for such products category too. advertisements' title and measured viewership of the featured celebrity videos.

NOTE: THIS IS AN ANALYSIS FOR THE PERIOD OF JANUARY 2018 TO APRIL 2019 CONDUCTED ON VIDEOS UPLOADED IN THE YEAR 2018 Source: Vidooly Analytics 11

MONTHLY BREAKDOWN OF BEAUTY (FMCG) PRODUCTS JANUARY 2018 12 TOP 10 MOST VIEWED ADS TOP 20 MOST VIEWED BRANDS CHANNELS TOP 10 MOST LIKED ADS TOP ADS IN SUB CATEGORIES AS PER VIEWERSHIP MOST USED KEYWORDS TOP 5 MOST VIEWED ADS AS PER DURATION • TOP 5 MOST VIEWED ADS UNDER 30 SECS • TOP 5 MOST VIEWED ADS FROM 30 TO 90 SECS • TOP 5 MOST VIEWED ADS ABOVE 90 SECS Video Intelligence & BEAUTY BRANDS Cross Platform Analytics Software JANUARY 2018 ON YOUTUBE 13

TOP 10 MOST VIEWED ADS (JAN) TOP 20 MOST VIEWED BRANDS CHANNELS (JAN) BRAND AD TITLE SUB CATEGORY BRAND NAME VIEWS IN JANUARY NAME LAKME ABSOLUTE PERFECT LAKME INDIA 45.37 MILLION LAKME INDIA SKIN CARE RADIANCE TRUEVIEW HINDI POND'S INDIA 15.26 MILLION POND'S INDIA NEW POND'S AGE MIRACLE SKIN CARE LIVON SERUM 12.37 MILLION BRYLCREEM INDIA 12.21 MILLION SALON NAHIN LIVON: NOW CARRY LIVON SERUM HAIR CARE GARNIER INDIA 12.07 MILLION YOUR SALON WITH YOU! NYKAA 5.48 MILLION LAKME ABSOLUTE PERFECT LAKME INDIA SKIN CARE LEVER AYUSH 5.33 MILLION RADIANCE TRUEVIEW ENGLISH HAMAM INDIA 4.97 MILLION BRYLCREEM BRYLCREEM IN ASSOCIATION MEN'S GROOMING MAC COSMETICS 4.66 MILLION INDIA WITH AIYAARY THE PANTENE INDIA 3.94 MILLION MAKEUP OFF IN 1 SWIPE WITH GARNIER STREAX 2.77 MILLION GARNIER MICELLAR WATER - NOW MAKEUP INDIA WILDSTONEOFFICIAL 1.97 MILLION AT RS.175 FOR 125ML WHISPER INDIA 1.47 MILLION HAMAM HAMAM SOAP WITH 100% PURE BATH MYGLAMM 766.94 THOUSAND INDIA NEEM OIL TONI&GUY 453.53 THOUSAND NEW GARNIER COLOR NATURALS GARNIER FOREST ESSENTIALS 341.56 THOUSAND WITH NO AMMONIA SPECIAL HAIR CARE INDIA HIMALAYA PERSONAL OFFER RS. 25 OFF ON MRP! 182.53 THOUSAND CARE LEVER AYUSH ANTI CAVITY CLOVE LEVER AYUSH HYGIENE OIL TOOTHPASTE (HINDI) ORIFLAME INDIA 95.95 THOUSAND STREAX INSTA SHAMPOO HAIR PATANJALI AYURVED 53.14 THOUSAND STREAX HAIR CARE COLOUR HEAD & SHOULDERS INDIA 23.05 THOUSAND

NOTE: THIS IS AN ANALYSIS FOR THE PERIOD OF JANUARY 2018 TO APRIL 2019 CONDUCTED ON VIDEOS UPLOADED IN THE MONTH OF JANUARY 2018 Source: Vidooly Analytics Video Intelligence & BEAUTY BRANDS Cross Platform Analytics Software ON YOUTUBE 14

TOP 10 MOST LIKED ADS (JAN)

TITLE CATEGORY CHANNEL LIKE COUNT

THINGS ONLY GIRL BEST FRIENDS DO | FILTERCOPY | NYKAA MAKEUP NYKAA 17.95 THOUSAND MAKEUP MISTAKES YOU MUST AVOID FT. AAKRITI SACHDEV | MAKEUP NYKAA 8.35 THOUSAND NYKAA HAMAM SOAP WITH 100% PURE NEEM OIL SKIN CARE HAMAM INDIA 7.40 THOUSAND EVERYDAY MAKEUP WITH A BEAUTY BLENDER FT. SHREYA JAIN + MAKEUP NYKAA 6.97 THOUSAND GIVEAWAY (CLOSED) | NYKAA PRIYANKA CHOPRA SAVES LILLY SINGH ™S SATURDAY NIGHT | HAIR CARE THE PANTENE INDIA 6.64 THOUSAND PANTENE OIL REPLACEMENT | PANTENE INDIA THE BIOTIQUE 5 STEP SKINCARE CHALLANGE | NYKAA SKIN CARE NYKAA 6.11 THOUSAND

STYLE MENU | BOHO CHIC BLOWOUT HOW-TO (BLOW-DRY SERIES) HAIR CARE TONI&GUY 5.27 THOUSAND HOW TO BLOWDRY YOUR HAIR IN 5 MINS + GIVEAWAY (CLOSED) | HAIR CARE NYKAA 1.78 THOUSAND SHRUTI ANAND HUDA UNBOXED: HOW TO GET THE PERFECT POUT | HUDA BEAUTY MAKEUP NYKAA 1.76 THOUSAND HOW TO STOP CONCEALER FROM CREASING FT. MALVIKA SITLANI | MAKEUP NYKAA 1.75 THOUSAND NYKAA

TOP ADS IN SUB CATEGORIES MOST USED KEYWORDS (JAN) AS PER VIEWERSHIP (JAN)

TITLE CATEGORY CHANNEL VIEWERSHIP LAKME ABSOLUTE PERFECT LAKME SKIN CARE 31.01 MILLION RADIANCE TRUEVIEW_HINDI INDIA BRYLCREEM IN ASSOCIATION WITH MEN'S BRYLCREEM 12.21 MILLION AIYAARY GROOMING INDIA WOMEN'S DAY SPECIAL | OUR VERY FIRST TVC - HASEEN TU, MISC NYKAA 2.11 MILLION HASEEN DIN | NYKAA LEVER AYUSH ANTI CAVITY CLOVE LEVER HYGIENE 3.67 MILLION OIL TOOTHPASTE (HINDI) AYUSH MAKEUP OFF IN 1 SWIPE WITH GARNIER GARNIER MICELLAR WATER - NOW MAKEUP 7.45 MILLION INDIA AT RS.175 FOR 125ML SALON NAHIN LIVON: NOW CARRY LIVON HAIR CARE 12.36 MILLION YOUR SALON WITH YOU! SERUM AAPKI KHOOBSURTI UNKI NAZAR VENUS 1.12 BATH SE-VENUS UDAIPUR CREAM BAR THOUSAND KEYWORD CLOUD

OBSERVATION: Hair Care and Bath products received the lowest viewership in the month of January as brands prefer to focus on skin care and men’s grooming products as it suits Indian winters.

TOP 5 MOST VIEWED ADS AS PER DURATION UNDER 30 SECS Here, we divided 2,526 videos of 72 brands into BRAND AD TITLE VIEWS LAKME ABSOLUTE PERFECT RADIANCE TRUEVIEW LAKME INDIA three timeframes as per their durations. Below three HINDI 31.01 MILLION tables depicts top five ads in each time duration with POND'S INDIA NEW POND'S AGE MIRACLE 13.59 MILLION the name of the brand. LAKME ABSOLUTE PERFECT RADIANCE TRUEVIEW LAKME INDIA ENGLISH 12.25 MILLION MAKEUP OFF IN 1 SWIPE WITH GARNIER MICELLAR GARNIER INDIA WATER - NOW AT RS.175 FOR 125ML 7.45 MILLION NEW GARNIER COLOR NATURALS WITH NO GARNIER INDIA AMMONIA “ SPECIAL OFFER RS. 25 OFF ON MRP! 4.62 MILLION

FROM 30 TO 90 SECS ABOVE 90 SECS

BRAND AD TITLE VIEWS BRAND AD TITLE VIEWS SALON NAHIN LIVON: NOW CARRY YOUR SALON WOMEN'S DAY SPECIAL | OUR VERY FIRST TVC - NYKAA 2.11 MILLION LIVON SERUM WITH YOU! 12.36 MILLION HASEEN TU, HASEEN DIN | NYKAA THINGS ONLY GIRL BEST FRIENDS DO | BRYLCREEM INDIA BRYLCREEM IN ASSOCIATION WITH AIYAARY 12.21 MILLION NYKAA 762.57 THOUSAND FILTERCOPY | NYKAA HAMAM INDIA HAMAM SOAP WITH 100% PURE NEEM OIL 4.97 MILLION MAKEUP MISTAKES YOU MUST AVOID FT. THE PANTENE WHAT MAKES PANTENE OIL REPLACEMENT NYKAA 517.74 THOUSAND 1.83 MILLION AAKRITI SACHDEV | NYKAA INDIA BETTER THAN OIL? | PANTENE INDIA PRIYANKA CHOPRA SAVES LILLY SINGH ™S HACK YOUR EYE SHADOW I MÂC PREP + PRIME 1.61 MILLION THE PANTENE INDIA SATURDAY NIGHT | PANTENE OIL REPLACEMENT 480.38 THOUSAND MAC COSMETICS FIX+ | PANTENE INDIA EVERYDAY MAKEUP WITH A BEAUTY BLENDER NYKAA 433.76 THOUSAND FT. SHREYA JAIN + GIVEAWAY (CLOSED) | NYKAA NOTE: THIS IS AN ANALYSIS FOR THE PERIOD OF JANUARY 2018 TO APRIL 2019 CONDUCTED ON VIDEOS UPLOADED IN THE MONTH OF JANUARY 2018 Source: Vidooly Analytics FEBRUARY 2018 17 TOP 10 MOST VIEWED ADS TOP 20 MOST VIEWED BRANDS CHANNELS TOP 10 MOST LIKED ADS TOP ADS IN SUB CATEGORIES AS PER VIEWERSHIP MOST USED KEYWORDS TOP 5 MOST VIEWED ADS AS PER DURATION • TOP 5 MOST VIEWED ADS UNDER 30 SECS • TOP 5 MOST VIEWED ADS FROM 30 TO 90 SECS • TOP 5 MOST VIEWED ADS ABOVE 90 SECS Video Intelligence & BEAUTY BRANDS Cross Platform Analytics Software FEBRUARY 2018 ON YOUTUBE 18

TOP 20 MOST VIEWED BRANDS TOP 10 MOST VIEWED ADS (FEB) CHANNELS (FEB) BRAND AD TITLE SUB CATEGORY BRAND NAME VIEWS IN FEBRUARY NAME DOVE INDIA 7.21 MILLION DOVE INTENSE REPAIR SHAMPOO: DOVE INDIA HAIR CARE WEAR YOUR HAIR YOUR WAY SET WET STYLING 6.51 MILLION SET WET VENUS CREME BAR 2.42 MILLION SET WET - STYLE KI SHURUWAT MEN'S GROOMING STYLING AXE INDIA 2.19 MILLION PRESENTING THE NEW AXE TICKET LIVON SERUM 2.10 MILLION AXE INDIA HYGIENE MAYBELLINE NEW YORK PERFUME (HINDI) 1.58 MILLION VENUS VENUS CREAM BAR | NEW TVC INDIA BATH CREAM BAR 2018 PATANJALI AYURVED 1.46 MILLION SALON NAHIN LIVON: NOW CARRY REXONA INDIA 1.46 MILLION LIVON SERUM HAIR CARE YOUR SALON WITH YOU! WHISPERINDIA 1.44 MILLION REXONA 10 STRANGERS, 1 SWEAT DROP - A MAC COSMETICS 1.13 MILLION HYGIENE INDIA REXONA EXPERIMENT NYKAA 952.72 THOUSAND MAYBELLINE AVON INDIA 895.32 THOUSAND CELEBRATE VALENTINE'S DAY NEW YORK MAKEUP MYGLAMM 886.12 THOUSAND YOUR WAY WITH ALIA BHATT! INDIA STREAX 297.47 THOUSAND SET WET PEARS INDIA 108.57 THOUSAND SET WET HAIR WAX MEN'S GROOMING STYLING AVON 61.63 THOUSAND PATANJALI PATANJALI ALOE VERA GEL | CLINIQUE INDIA 52.57 THOUSAND SKIN CARE AYURVED PATANJALI AYURVED WELLA INDIA 41.95 THOUSAND MAC AMWAY INDIA 36.61 THOUSAND M.A.C COCKTAIL GLAM LOOK MAKEUP COSMETICS PARACHUTE ADVANSED 30.42 THOUSAND

NOTE: THIS IS AN ANALYSIS FOR THE PERIOD OF JANUARY 2018 TO APRIL 2019 CONDUCTED ON VIDEOS UPLOADED IN THE MONTH OF FEBRUARY 2018. Source: Vidooly Analytics Video Intelligence & BEAUTY BRANDS Cross Platform Analytics Software FEBRUARY 2018 ON YOUTUBE 19

TOP 10 MOST LIKED ADS (FEB)

TITLE CATEGORY CHANNEL LIKE COUNT

PATANJALI ALOE VERA GEL | PATANJALI AYURVED SKIN CARE PATANJALI AYURVED 7.81 THOUSAND HOW TO FIND THE PERFECT NUDE LIPSTICK FT. SHREYA JAIN + MAKEUP NYKAA 5.82 THOUSAND GIVEAWAY (CLOSED) | NYKAA 7 STEP KOREAN SKINCARE ROUTINE FT. SHREYA JAIN + GIVEAWAY SKIN CARE NYKAA 3.59 THOUSAND (CLOSED) | NYKAA TRAVEL ESSENTIALS | BEAUTY EDITION FT. AASHNA SHROFF & MISC NYKAA 2.91 THOUSAND MALVIKA SITLANI + GIVEAWAY (CLOSED) | NYKAA HOW TO GET THE NUDE MAKEUP LOOK FT. MALVIKA SITLANI + MAKEUP NYKAA 2.83 THOUSAND GIVEAWAY (CLOSED) | NYKAA MAC COCKTAIL GLAM LOOK MAKEUP MAC COSMETICS 2.82 THOUSAND BEST HAIRCARE ROUTINE TO STOP HAIRFALL FT. SHRUTI ARJUN HAIR CARE NYKAA 2.47 THOUSAND ANAND | NYKAA OFFICIAL STREAX ULTRALIGHTS “AT-HOME HAIR HIGHLIGHTING KIT, HAIR CARE STREAX 2.03 THOUSAND BLONDE HIGHLIGHTS 10 HIGH END LUXURY BEAUTY PRODUCTS TO INVEST IN FT. MAKEUP NYKAA 1.90 THOUSAND MALVIKA SITLANI | NYKAA GROOMING ESSENTIALS FOR MEN FT. DEBASREE BANERJEE & BEER MEN'S GROOMING NYKAA 1.83 THOUSAND BICEPS + GIVEAWAY (CLOSED) | NYKAA

TOP ADS IN SUB CATEGORIES MOST USED KEYWORDS (FEB) AS PER VIEWERSHIP (FEB)

TITLE CATEGORY CHANNEL VIEWERSHIP VENUS CREME BAR | NEW TVC VENUS BATH 2.18 MILLION 2018 CREAM BAR MEN'S SETWET SET WET - STYLE KI SHURUWAT 5.15 MILLION GROOMING STYLING PRESENTING THE NEW AXE TICKET HYGIENE AXE INDIA 2.19 MILLION PERFUME (HINDI) 452.03 REAL WOMEN LOVE ANEW- PART 2 MISC AVON INDIA THOUSAND DOVE INTENSE REPAIR SHAMPOO: HAIR CARE DOVE INDIA 7.21 MILLION WEAR YOUR HAIR YOUR WAY MAYBELLINE CELEBRATE VALENTINE'S DAY YOUR MAKEUP NEW YORK 1.39 MILLION WAY WITH ALIA BHATT! INDIA PATANJALI ALOE VERA GEL | PATANJALI SKIN CARE 1.30 MILLION PATANJALI AYURVED AYURVED

KEYWORD CLOUD

TOP 5 MOST VIEWED ADS AS PER DURATION UNDER 30 SECS Here, we divided 2,526 videos of 72 brands into BRAND AD TITLE VIEWS DOVE INTENSE REPAIR SHAMPOO: WEAR YOUR DOVE INDIA three timeframes as per their durations. Below three HAIR YOUR WAY 7.21 MILLION tables depicts top five ads in each time duration with DOVE INTENSE REPAIR SHAMPOO: WEAR YOUR DOVE INDIA 5.56 MILLION the name of the brand. HAIR YOUR WAY SETWET STYLING SET WET - STYLE KI SHURUWAT 5.15 MILLION PRESENTING THE NEW AXE TICKET PERFUME AXE INDIA (HINDI) 2.19 MILLION SALON NAHIN LIVON: NOW CARRY YOUR SALON LIVON SERUM WITH YOU! 2.10 MILLION

FROM 30 TO 90 SECS ABOVE 90 SECS

BRAND AD TITLE VIEWS BRAND AD TITLE VIEWS PATANJALI ALOE VERA GEL | PATANJALI VENUS CREME BAR VENUS CREME BAR | NEW TVC 2018 2.18 MILLION PATANJALI AYURVED AYURVED 1.30 MILLION 10 STRANGERS, 1 SWEAT DROP - A REXONA REXONA INDIA EXPERIMENT 1.46 MILLION MAC COSMETICS MAC COCKTAIL GLAM LOOK 1.09 MILLION HOW TO CREATE A ROMANTIC DATE NIGHT AVON INDIA REAL WOMEN LOVE ANEW- PART 2 452.03 THOUSAND MYGLAMM LOOK | MAKEUP TUTORIAL | MYGLAMM 464.84 THOUSAND AVON INDIA REAL WOMEN LOVE ANEW- PART 1 442.32 THOUSAND NYKAA VALENTINE'S DAY WITH #BFF | NYKAA 297.03 THOUSAND HOW TO APPLY LIPSTICK FOR SMOOTH AND MYGLAMM 277.27 THOUSAND OFFICIAL STREAX ULTRALIGHTS AT-HOME HAIR KISSABLE LIPS | MYGLAMM STREAX HIGHLIGHTING KIT, BLONDE HIGHLIGHTS 255.25 THOUSAND

NOTE: THIS IS AN ANALYSIS FOR THE PERIOD OF JANUARY 2018 TO APRIL 2019 CONDUCTED ON VIDEOS UPLOADED IN THE MONTH OF FEBRUARY 2018. Source: Vidooly Analytics MARCH 2018 22 TOP 10 MOST VIEWED ADS TOP 20 MOST VIEWED BRANDS CHANNELS TOP 10 MOST LIKED ADS TOP ADS IN SUB CATEGORIES AS PER VIEWERSHIP MOST USED KEYWORDS TOP 5 MOST VIEWED ADS AS PER DURATION • TOP 5 MOST VIEWED ADS UNDER 30 SECS • TOP 5 MOST VIEWED ADS FROM 30 TO 90 SECS • TOP 5 MOST VIEWED ADS ABOVE 90 SECS Video Intelligence & BEAUTY BRANDS Cross Platform Analytics Software MARCH 2018 ON YOUTUBE 23

TOP 10 MOST VIEWED ADS (MAR) TOP 20 MOST VIEWED BRANDS CHANNELS (MAR) BRAND AD TITLE SUB CATEGORY BRAND NAME VIEWS IN MARCH NAME REXONA INDIA 32.03 MILLION REXONA 10 STRANGERS, 1 DROP OF SWEAT - A HYGIENE INDIA REXONA EXPERIMENT L'OREAL PARIS INDIA 31.10 MILLION L'OREAL PARIS L'OREAL PARIS INDIA CASTING CREAM LAKME INDIA 28.30 MILLION HAIR CARE INDIA GLOSS #STEPSOFJOY INDULEKHA 27.28 MILLION SALON NAHIN LIVON: NOW CARRY NIVEA INDIA 24.83 MILLION LIVON SERUM HAIR CARE YOUR SALON WITH YOU! LIVON SERUM 24.53 MILLION TAKE THE DOVE 7-DAY TEST AND SEE LEVER AYUSH 15.22 MILLION DOVE INDIA SKIN CARE THE DIFFERENCE YOURSELF DOVE INDIA 12.98 MILLION VASELINE INDIA 10.82 MILLION LAKME INDIA LAKME ABSOLUTE NUDES REINVENTED MAKEUP TRESEMME INDIA 4.70 MILLION NIVEA CREAM CARE SHOWER CREAM NIVEA INDIA BATH NYKAA 4.08 MILLION “ MOISTURISES BETTER THAN A SOAP! MYGLAMM 3.14 MILLION LEVER AYUSH ANTI CAVITY CLOVE OIL LEVER AYUSH HYGIENE THE BODY SHOP INDIA 2.33 MILLION TOOTHPASTE - 21 SECONDS (HINDI) VIVEL 1.44 MILLION NIVEA ALOE HYDRATION BODY LOTION WHISPERINDIA 1.42 MILLION NIVEA INDIA | ANUSHKA SHARMA WANTS YOU TO SKIN CARE VEET INDIA 898.03 THOUSAND SKIP THE AD IN LESS THAN 5 SECONDS STREAX 842.61 THOUSAND LAKME INDIA LAKME INDIA MISC GARNIER INDIA 358.02 THOUSAND HIMALAYA PERSONAL VASELINE VASELINE ALOE LOTION WITH 100% 302.24 THOUSAND SKIN CARE CARE INDIA NATURAL ALOE EXTRACTS PATANJALI AYURVED 238.46 THOUSAND

NOTE: THIS IS AN ANALYSIS FOR THE PERIOD OF JANUARY 2018 TO APRIL 2019 CONDUCTED ON VIDEOS UPLOADED IN THE MONTH OF MARCH 2018. Source: Vidooly Analytics Video Intelligence & BEAUTY BRANDS Cross Platform Analytics Software MARCH 2018 ON YOUTUBE 24

TOP 10 MOST LIKED ADS (MAR)

TITLE CATEGORY CHANNEL LIKE COUNT WHEN A BOY WEARS A SANITARY PAD FOR A DAY | PERIOD EDITION HYGIENE NYKAA 18.47 THOUSAND - PART 1 | UROOJ ASHFAQ TINDERELLA | WEBSERIES | EPISODE 1 - FIFA LA VIDA | NYKAA MAKEUP NYKAA 7.06 THOUSAND MUST HAVE FOUNDATIONS & HIGHLIGHTERS | DUSKY DIARIES FT. MAKEUP NYKAA 6.44 THOUSAND DEBASREE BANERJEE | NYKAA STEP BY STEP MAKEUP TUTORIAL | LIVE MAKEUP VIDEO | MAKEUP MYGLAMM 3.07 THOUSAND MYGLAMM TOP MUST HAVE EYESHADOWS + LIPSTICKS | DUSKY SKIN DIARIES MAKEUP NYKAA 2.54 THOUSAND FT. DEBASREE BANERJEE | NYKAA ANKITA CHATURVEDI CORALLISTA'S FAVORITE BEAUTY PRODUCTS + MAKEUP NYKAA 2.54 THOUSAND GIVEAWAY (CLOSED) | NYKAA VEET SENSITIVE TOUCH EXPERT - DIY HYGIENE VEET INDIA 2.23 THOUSAND

L'ORÉAL PARIS CASTING CRÃ¨ME GLOSS #STEPSOFJOY HAIR CARE L'ORÉALL PARIS INDIA 1.70 THOUSAND AMAZING BENEFITS OF VIRGIN COCONUT OIL FOR SKIN, HAIR AND MISC PATANJALI AYURVED 1.68 THOUSAND HEALTH | PRODUCT BY PATANJALI AYURVEDA CLASSIC BLACK SMOKEY EYE MAKEUP TUTORIAL USING KAJAL | MAKEUP MYGLAMM 1.67 THOUSAND MYGLAMM

TOP ADS IN SUB CATEGORIES MOST USED KEYWORDS (MAR) AS PER VIEWERSHIP (MAR)

TITLE CATEGORY CHANNEL VIEWERSHIP NIVEA CREME CARE SHOWER 18.47 CREAM “ MOISTURISES BETTER BATH NIVEA INDIA THOUSAND THAN A SOAP! 10 STRANGERS, 1 DROP OF SWEAT REXONA 7.06 HYGIENE - A REXONA EXPERIMENT INDIA THOUSAND LAKME 6.44 LAKMÉ INDIA MISC INDIA THOUSAND L'ORÉAL PARIS CASTING CRÃ¨ME L'ORÉALL 3.07 HAIR CARE GLOSS #STEPSOFJOY PARIS INDIA THOUSAND LAKMÉ ABSOLUTE NUDES LAKME 2.54 MAKEUP REINVENTED INDIA THOUSAND COOLNESS OF A TALC NOW IN A MEN'S 2.54 DEODORANT! NIVEA MEN COOL NIVEA INDIA GROOMING THOUSAND POWDER! TAKE THE DOVE 7-DAY TEST AND 2.23 SKIN CARE DOVE INDIA SEE THE DIFFERENCE YOURSELF THOUSAND

KEYWORD CLOUD

TOP 5 MOST VIEWED ADS AS PER DURATION UNDER 30 SECS Here, we divided 2,526 videos of 72 brands into BRAND AD TITLE VIEWS three timeframes as per their durations. Below three LAKME INDIA LAKMÉ ABSOLUTE NUDES REINVENTED 12.72 MILLION NIVEA CREME CARE SHOWER CREAM “ tables depicts top five ads in each time duration with NIVEA INDIA MOISTURISES BETTER THAN A SOAP! 10.53 MILLION the name of the brand. LEVER AYUSH ANTI CAVITY CLOVE OIL TOOTHPASTE - LEVER AYUSH 21 SECONDS (HINDI) 10.46 MILLION LAKME INDIA LAKMÉ INDIA 8.52 MILLION VASELINE ALOE LOTION WITH 100% NATURAL ALOE VASELINE INDIA EXTRACTS 8.30 MILLION

FROM 30 TO 90 SECS ABOVE 90 SECS

BRAND AD TITLE VIEWS BRAND AD TITLE VIEWS 10 STRANGERS, 1 DROP OF SWEAT - A REXONA TINDERELLA | WEBSERIES | EPISODE 1 - FIFA LA REXONA INDIA NYKAA EXPERIMENT 32.03 MILLION VIDA | NYKAA 1.44 MILLION L'ORÉAL PARIS CASTING CRÃ¨ME GLOSS L'OREAL INDIA VIVEL NAARIWAAD | EQUALITY BEGINS WITH US 1.44 MILLION #STEPSOFJOY 26.00 MILLION BREAKING THE SILENCE ON PERIODS, ONE SALON NAHIN LIVON: NOW CARRY YOUR SALON WHISPERINDIA 1.42 MILLION LIVON SERUM SCHOOL AT A TIME. WITH YOU! 13.11 MILLION WHEN A BOY WEARS A SANITARY PAD FOR A TAKE THE DOVE 7-DAY TEST AND SEE THE DOVE INDIA 12.98 MILLION NYKAA DAY | PERIOD EDITION - PART 1 | UROOJ 968.75 THOUSAND DIFFERENCE YOURSELF ASHFAQ NIVEA ALOE HYDRATION BODY LOTION | NIVEA INDIA ANUSHKA SHARMA WANTS YOU TO SKIP THE AD 10.26 MILLION VEET INDIA VEET SENSITIVE TOUCH EXPERT - DIY 898.03 THOUSAND IN LESS THAN 5 SECONDS

NOTE: THIS IS AN ANALYSIS FOR THE PERIOD OF JANUARY 2018 TO APRIL 2019 CONDUCTED ON VIDEOS UPLOADED IN THE MONTH OF MARCH 2018. Source: Vidooly Analytics APRIL 2018 27 TOP 10 MOST VIEWED ADS TOP 20 MOST VIEWED BRANDS CHANNELS TOP 10 MOST LIKED ADS TOP ADS IN SUB CATEGORIES AS PER VIEWERSHIP MOST USED KEYWORDS TOP 5 MOST VIEWED ADS AS PER DURATION • TOP 5 MOST VIEWED ADS UNDER 30 SECS • TOP 5 MOST VIEWED ADS FROM 30 TO 90 SECS • TOP 5 MOST VIEWED ADS ABOVE 90 SECS Video Intelligence & BEAUTY BRANDS Cross Platform Analytics Software APRIL 2018 ON YOUTUBE 28

TOP 10 MOST VIEWED ADS (APR) TOP 20 MOST VIEWED BRANDS CHANNELS (APR)

BRAND NAME AD TITLE SUB CATEGORY BRAND NAME VIEWS IN APRIL MAYBELLINE MAYBELLINE NEW YORK MAYBELLINE NEW YORK WHITE SUPER 10.92 MILLION NEW YORK MAKEUP INDIA FRESH FT. ALIA BHATT - ENGLISH INDIA L'ORÉAL PARIS INDIA 10.15 MILLION WELLA INDIA 6.32 MILLION L'ORÉAL PARIS L'ORÉAL PARIS EXCELLENCE FASHION HAIR CARE LAKME INDIA 5.94 MILLION INDIA HIGHLIGHTS FEAT. RHEA CHAKRABORTY CITRA INDIA 5.29 MILLION NEW FUSION BY WELLA WELLA INDIA HAIR CARE NYKAA 4.14 MILLION PROFESSIONALS POND'S INDIA 3.30 MILLION UNLOCK FLAWLESS SKIN WITH PONDS POND'S INDIA SKIN CARE INDULEKHA 796.59 THOUSAND FLAWLESS RADIANCE DERMA+ DOVE INDIA 626.18 THOUSAND LAKME INDIA LAKME 9TO5 NATURALE RANGE - HINDI MAKEUP CLINIQUE INDIA 340.39 THOUSAND CITRA SPOT-LESS FAIR FACE CREAM VEET INDIA 84.75 THOUSAND CITRA INDIA SKIN CARE (HINDI - PART 2) STREAX 73.84 THOUSAND LAKME 9TO5 NATURALE RANGE - MAC COSMETICS 69.01 THOUSAND LAKME INDIA MAKEUP ENGLISH MYGLAMM 54.52 THOUSAND L'ORÉAL PARIS L'ORÉAL PARIS MAGIC RETOUCH LAST ORIFLAME INDIA 51.22 THOUSAND HAIR CARE INDIA MINUTE QUICK FIX PATANJALI AYURVED 38.24 THOUSAND SET WET STYLING 27.34 THOUSAND CITRA SPOT-LESS FAIR FACE CREAM CITRA INDIA SKIN CARE EMAMI INDIA 21.16 THOUSAND (HINDI) VLCC INDIA 17.06 THOUSAND TINDERELLA | WEBSERIES | EPISODE 2 - NYKAA MISC SPEED FREAK | NYKAA LIVON SERUM 15.68 THOUSAND

NOTE: THIS IS AN ANALYSIS FOR THE PERIOD OF JANUARY 2018 TO APRIL 2019 CONDUCTED ON VIDEOS UPLOADED IN THE MONTH OF APRIL 2018. Source: Vidooly Analytics Video Intelligence & BEAUTY BRANDS Cross Platform Analytics Software APRIL 2018 ON YOUTUBE 29

TOP 10 MOST LIKED ADS (APR)

TITLE CATEGORY CHANNEL LIKE COUNT THINGS YOU WILL RELATE TO IF YOUR BESTFRIEND IS A MAKEUP MISC NYKAA 11.04 THOUSAND JUNKIE FT. KOMAL PANDEY | NYKAA TYPES OF ONLINE SHOPPERS FT. KOMAL PANDEY | NYKAA MISC NYKAA 9.07 THOUSAND BOYS TAKE THE CHARCOAL PEEL OFF MASK CHALLENGE | SKIN CARE NYKAA 7.98 THOUSAND FILTERCOPY | NYKAA MAKEUP STRUGGLES OF GIRLS WITH GLASSES FT. KOMAL PANDEY | MISC NYKAA 7.75 THOUSAND NYKAA CANDID CONFESSIONS WITH ACTRESS PRIYANKA CHOPRA | NYKAA MISC NYKAA 6.15 THOUSAND THE ULTIMATE FACE OFF - BRUSH VS BLENDER FT. KOMAL PANDEY MAKEUP NYKAA 5.92 THOUSAND & NAYANA SHYAM | FILTER COPY | NYKAA LAKME 9TO5 NATURALE RANGE - ENGLISH MAKEUP LAKME INDIA 5.61 THOUSAND MYTHS ABOUT DUSKY SKIN | DUSKY SKIN DIARIES FT. DEBASREE MISC NYKAA 4.48 THOUSAND BANERJEE | NYKAA FEMALE INTIMATE HYGIENE 101 FT. UROOJ ASFAQ | NYKAA HYGIENE NYKAA 3.18 THOUSAND

TINDERELLA | WEBSERIES | EPISODE 2 - SPEED FREAK | NYKAA MISC NYKAA 3.05 THOUSAND

TOP ADS IN SUB CATEGORIES MOST USED KEYWORDS (APR) AS PER VIEWERSHIP (APR)

TITLE CATEGORY CHANNEL VIEWERSHIP MAYBELLINE NEW YORK WHITE MAYBELLIN SUPER FRESH FT. ALIA BHATT - MAKEUP E NEW 10.91 MILLION ENGLISH YORK INDIA TINDERELLA | WEBSERIES | 930.64 MISC NYKAA EPISODE 2 - SPEED FREAK | NYKAA THOUSAND NEW DOVE DEODORANT - 607.25 EFFECTIVE ODOUR PROTECTION, HYGIENE DOVE INDIA THOUSAND BEAUTIFUL UNDERARMS UNLOCK FLAWLESS SKIN WITH POND'S PONDS FLAWLESS RADIANCE SKIN CARE 3.30 MILLION INDIA DERMA+ L'ORÉAL PARIS EXCELLENCE L'ORÉALL FASHION HIGHLIGHTS FEAT. RHEA HAIR CARE 7.13 MILLION PARIS INDIA CHAKRABORTY HAIRSTYLE HACKS WITH AALIM MEN'S SET WET 12.02 HAKIM - THE HARD ROCKER GROOMING STYLING THOUSAND KEYWORD CLOUD

TOP 5 MOST VIEWED ADS AS PER DURATION UNDER 30 SECS Here, we divided 2,526 videos of 72 brands into BRAND AD TITLE VIEWS MAYBELLINE MAYBELLINE NEW YORK WHITE SUPER FRESH FT. 10,909,163 three timeframes as per their durations. Below three NEW YORK INDIA ALIA BHATT - ENGLISH tables depicts top five ads in each time duration with UNLOCK FLAWLESS SKIN WITH PONDS FLAWLESS POND'S INDIA 3,299,045 the name of the brand. RADIANCE DERMA+ LAKME INDIA LAKMÉ 9TO5 NATURALE RANGE - HINDI 2,867,274

LAKME INDIA LAKMÉ 9TO5 NATURALE RANGE - ENGLISH 2,140,270 L'ORÉAL PARIS MAGIC RETOUCH LAST MINUTE L'OREAL INDIA 2,104,320 QUICK FIX

FROM 30 TO 90 SECS ABOVE 90 SECS

BRAND AD TITLE VIEWS BRAND AD TITLE VIEWS L'OREAL PARIS L'ORÉAL PARIS EXCELLENCE FASHION HIGHLIGHTS TINDERELLA | WEBSERIES | EPISODE 2 - SPEED NYKAA INDIA FEAT. RHEA CHAKRABORTY 7.13 MILLION FREAK | NYKAA 930.64 THOUSAND WELLA INDIA NEW FUSION BY WELLA PROFESSIONALS 6.32 MILLION THINGS YOU WILL RELATE TO IF YOUR NYKAA BESTFRIEND IS A MAKEUP JUNKIE FT. KOMAL 536.05 THOUSAND CITRA SPOT-LESS FAIR FACE CREAM (HINDI - PART CITRA INDIA PANDEY | NYKAA 2) 2.76 MILLION MAKEUP STRUGGLES OF GIRLS WITH GLASSES NYKAA 534.60 THOUSAND CITRA INDIA CITRA SPOT-LESS FAIR FACE CREAM (HINDI) 2.10 MILLION FT. KOMAL PANDEY | NYKAA CANDID CONFESSIONS WITH ACTRESS L'OREAL PARIS L'ORÉAL PARIS MAGIC RETOUCH TEXTING STORIES NYKAA PRIYANKA CHOPRA | NYKAA 505.72 THOUSAND INDIA BIRTHDAY TVC 662.09 THOUSAND BOYS TAKE THE CHARCOAL PEEL OFF MASK NYKAA CHALLENGE | FILTERCOPY | NYKAA 429.17 THOUSAND NOTE: THIS IS AN ANALYSIS FOR THE PERIOD OF JANUARY 2018 TO APRIL 2019 CONDUCTED ON VIDEOS UPLOADED IN THE MONTH OF APRIL 2018. Source: Vidooly Analytics MAY 2018 32 TOP 10 MOST VIEWED ADS TOP 20 MOST VIEWED BRANDS CHANNELS TOP 10 MOST LIKED ADS TOP ADS IN SUB CATEGORIES AS PER VIEWERSHIP MOST USED KEYWORDS TOP 5 MOST VIEWED ADS AS PER DURATION • TOP 5 MOST VIEWED ADS UNDER 30 SECS • TOP 5 MOST VIEWED ADS FROM 30 TO 90 SECS • TOP 5 MOST VIEWED ADS ABOVE 90 SECS Video Intelligence & BEAUTY BRANDS Cross Platform Analytics Software MAY 2018 ON YOUTUBE 33

TOP 10 MOST VIEWED ADS (MAY) TOP 20 MOST VIEWED BRANDS CHANNELS (MAY) BRAND AD TITLE SUB CATEGORY BRAND NAME VIEWS IN MAY NAME DOVE INDIA 33.91 MILLION VEET INDIA VEET NIKHAAR HYGIENE VEET INDIA 26.56 MILLION WHAT’S THE SECRET TO MY DOVE INDIA SKIN CARE POND'S INDIA 15.15 MILLION PINKISH GLOW? SUNSILK INDIA 15.15 MILLION SUNSILK GET ALIA™S SIDE SWEPT CURLS HAIR CARE GARNIER MEN INDIA 8.53 MILLION INDIA WITH SUNSILK. LAKME INDIA 7.93 MILLION DOVE NOURISHING HAND WASH - MAYBELLINE NEW YORK 5.96 MILLION DOVE INDIA FOR SOFT, SMOOTH HANDS WITH SKIN CARE INDIA EVERY WASH CITRA INDIA 3.90 MILLION GARNIER GARNIER MEN ACNOFIGHT ANTI- MEN'S GROOMING NYKAA 3.15 MILLION MEN INDIA PIMPLE FACE WASH - HINDI HAMAM INDIA 2.51 MILLION MEETING READY WITHÂ POND’S POND'S INDIA SKIN CARE AMWAY INDIA 2.33 MILLION BB+ MYGLAMM 2.22 MILLION GO METALLIC THIS WEDDING MAYBELLINE HIMALAYA PERSONAL SEASON WITH YOUR 2.09 MILLION NEW YORK MAKEUP CARE #MAYBELLINEBRIDETRIBE! - INDIA LIVON SERUM 1.14 MILLION ENGLISH TRESEMME INDIA 484.46 THOUSAND POND'S FLAWLESS RADIANCE POND'S INDIA SKIN CARE CLINIQUE INDIA 300.48 THOUSAND DERMA+ MOISTURISING CREAM PATANJALI AYURVED 198.29 THOUSAND LAKMÉ 9TO5 NATURALE RANGE - LAKME INDIA MAKEUP VIVEL 187.64 THOUSAND HINDI L'ORÉAL PARIS INDIA 68.68 THOUSAND #UNPOSE: THE BEAUTY OF VEET INDIA HYGIENE ORIFLAME INDIA 50.84 THOUSAND SPONTANEITY

NOTE: THIS IS AN ANALYSIS FOR THE PERIOD OF JANUARY 2018 TO APRIL 2019 CONDUCTED ON VIDEOS UPLOADED IN THE MONTH OF MAY 2018. Source: Vidooly Analytics Video Intelligence & BEAUTY BRANDS Cross Platform Analytics Software MAY 2018 ON YOUTUBE 34

TOP 10 MOST LIKED ADS (MAY)

TITLE CATEGORY CHANNEL LIKE COUNT

VEET NIKHAAR HYGIENE VEET INDIA 25.04 THOUSAND IF YOU DONT WEAR SUNSCREEN EVERYDAY, THIS VIDEO IS FOR YOU SKIN CARE NYKAA 13.38 THOUSAND FT. KOMAL PANDEY | NYKAA BOYS WEAR MAKEUP FOR THE FIRST TIME | FILTERCOPY MAKEUP NYKAA 7.78 THOUSAND 7 BIGGEST BEAUTY STRUGGLES IN SUMMER FT. KOMAL PANDEY | SKIN CARE NYKAA 3.84 THOUSAND NYKAA WHAT HAPPENS WHEN YOU DON'T WEAR KAJAL FT. KOMAL SKIN CARE NYKAA 2.86 THOUSAND PANDEY | NYKAA GET ALIA ™S SIDE SWEPT CURLS WITH SUNSILK. HAIR CARE SUNSILK INDIA 2.35 THOUSAND TRYING TAPE CONTORING FT. KOMAL PANDEY & NAYANA SHYAM | MAKEUP NYKAA 2.21 THOUSAND FILTERCOPY | NYKAA MATTE TO LAST! LIQUID LIPSTICK | NYKAA NEW LAUNCH | NYKAA MAKEUP NYKAA 1.90 THOUSAND

FULL FACE OF FIRST IMPRESSIONS WITH AISHWARYA KAUSHAL MAKEUP NYKAA 1.74 THOUSAND

#UNPOSE: THE BEAUTY OF SPONTANEITY HYGIENE VEET INDIA 1.44 THOUSAND

TOP ADS IN SUB CATEGORIES MOST USED KEYWORDS (MAY) AS PER VIEWERSHIP (MAY)

TITLE CATEGORY CHANNEL VIEWERSHIP

VEET NIKHAAR HYGIENE VEET INDIA 21.48 MILLION AMWAY INDIA CELEBRATES 20 AMWAY YEARS OF HELPING PEOPLE LIVE MISC 2.32 MILLION INDIA BETTER LIVES.. GARNIER MEN ACNOFIGHT ANTI- MEN'S GARNIER 6.95 MILLION PIMPLE FACE WASH - HINDI GROOMING MEN INDIA VIVEL BODY WASH - SWITCH TO A 137.33 BATH VIVEL BATH BETTER THAN SOAP THOUSAND GET ALIA ™S SIDE SWEPT CURLS SUNSILK HAIR CARE 15.15 MILLION WITH SUNSILK. INDIA WHAT'S THE SECRET TO MY SKIN CARE DOVE INDIA 16.76 MILLION PINKISH GLOW? GO METALLIC THIS WEDDING MAYBELLIN SEASON WITH YOUR MAKEUP E NEW 5.96 MILLION #MAYBELLINEBRIDETRIBE! - YORK INDIA ENGLISH KEYWORD CLOUD

TOP 5 MOST VIEWED ADS AS PER DURATION UNDER 30 SECS Here, we divided 2,526 videos of 72 brands into BRAND AD TITLE VIEWS three timeframes as per their durations. Below three VEET INDIA VEET NIKHAAR 21.48 MILLION tables depicts top five ads in each time duration with DOVE INDIA WHAT’S THE SECRET TO MY PINKISH GLOW? 16.76 MILLION DOVE NOURISHING HAND WASH - FOR SOFT, the name of the brand. DOVE INDIA SMOOTH HANDS WITH EVERY WASH 11.26 MILLION POND'S FLAWLESS RADIANCE DERMA+ POND'S INDIA MOISTURISING CREAM 4.81 MILLION LAKME INDIA LAKMÉ 9TO5 NATURALE RANGE - HINDI 4.46 MILLION

FROM 30 TO 90 SECS ABOVE 90 SECS

BRAND AD TITLE VIEWS BRAND AD TITLE VIEWS GARNIER MEN ACNOFIGHT ANTI-PIMPLE FACE GARNIER INDIA SUNSILK INDIA GET ALIA ™S SIDE SWEPT CURLS WITH SUNSILK. 15.15 MILLION WASH - HINDI 6.95 MILLION AMWAY INDIA CELEBRATES 20 YEARS OF AMWAY INDIA POND'S INDIA MEETING READY WITHÂ POND ™S BB+ 6.73 MILLION HELPING PEOPLE LIVE BETTER LIVES.. 2.32 MILLION MAYBELLINE NEW GO METALLIC THIS WEDDING SEASON WITH YOUR MATTE TO LAST! LIQUID LIPSTICK | NYKAA NEW NYKAA YORK INDIA #MAYBELLINEBRIDETRIBE! - ENGLISH 5.96 MILLION LAUNCH | NYKAA 883.46 THOUSAND IF YOU DONT WEAR SUNSCREEN EVERYDAY, VEET INDIA #UNPOSE: THE BEAUTY OF SPONTANEITY 4.23 MILLION NYKAA THIS VIDEO IS FOR YOU FT. KOMAL PANDEY | 724.24 THOUSAND NYKAA HAMAM INDIA HAMAM - FIGHT DIRTY GRAVEL 2.51 MILLION MYGLAMM TRAVEL MAKEUP ESSENTIALS | MYGLAMM 652.28 THOUSAND

NOTE: THIS IS AN ANALYSIS FOR THE PERIOD OF JANUARY 2018 TO APRIL 2019 CONDUCTED ON VIDEOS UPLOADED IN THE MONTH OF MAY 2018. Source: Vidooly Analytics JUNE 2018 37 TOP 10 MOST VIEWED ADS TOP 20 MOST VIEWED BRANDS CHANNELS TOP 10 MOST LIKED ADS TOP ADS IN SUB CATEGORIES AS PER VIEWERSHIP MOST USED KEYWORDS TOP 5 MOST VIEWED ADS AS PER DURATION • TOP 5 MOST VIEWED ADS UNDER 30 SECS • TOP 5 MOST VIEWED ADS FROM 30 TO 90 SECS • TOP 5 MOST VIEWED ADS ABOVE 90 SECS Video Intelligence & BEAUTY BRANDS Cross Platform Analytics Software JUNE 2018 ON YOUTUBE 38

TOP 20 MOST VIEWED BRANDS TOP 10 MOST VIEWED ADS (JUN) CHANNELS (JUN) BRAND AD TITLE SUB CATEGORY BRAND NAME VIEWS IN JUNE NAME LAKME ABSOLUTE PERFECT BRYLCREEM INDIA 140.66 MILLION LAKME INDIA SKIN CARE RADIANCE TRUEVIEW HINDI LAKME INDIA 43.22 MILLION L'ORÉAL PARIS INDIA 24.53 MILLION POND'S INDIA NEW POND'S AGE MIRACLE SKIN CARE DOVE INDIA 15.86 MILLION SALON NAHIN LIVON: NOW CARRY WHISPERINDIA 13.75 MILLION LIVON SERUM HAIR CARE YOUR SALON WITH YOU! MAYBELLINE NEW YORK 12.58 MILLION LAKME ABSOLUTE PERFECT INDIA LAKME INDIA SKIN CARE RADIANCE TRUEVIEW ENGLISH TRESEMME INDIA 9.40 MILLION BRYLCREEM BRYLCREEM IN ASSOCIATION HAMAM INDIA 3.08 MILLION MEN'S GROOMING INDIA WITH AIYAARY POND'S INDIA 3.01 MILLION MAKEUP OFF IN 1 SWIPE WITH GARNIER MEN'S FAIR & LOVELY 1.60 MILLION GARNIER MICELLAR WATER - NOW MAKEUP INDIA VIVEL 1.36 MILLION AT RS.175 FOR 125ML MYGLAMM 1.35 MILLION HAMAM HAMAM SOAP WITH 100% PURE BATH NYKAA 1.18 MILLION INDIA NEEM OIL MAC COSMETICS 905.34 THOUSAND NEW GARNIER COLOR NATURALS GARNIER PARACHUTE ADVANSED 582.59 THOUSAND WITH NO AMMONIA SPECIAL HAIR CARE INDIA THE BODY SHOP INDIA 522.93 THOUSAND OFFER RS. 25 OFF ON MRP! STREAX 513.31 THOUSAND LEVER AYUSH ANTI CAVITY CLOVE LEVER AYUSH HYGIENE PATANJALI AYURVED 180.93 THOUSAND OIL TOOTHPASTE (HINDI) VEET INDIA 80.75 THOUSAND STREAX INSTA SHAMPOO HAIR STREAX HAIR CARE TIGI PROFESSIONAL 78.50 THOUSAND COLOUR

NOTE: THIS IS AN ANALYSIS FOR THE PERIOD OF JANUARY 2018 TO APRIL 2019 CONDUCTED ON VIDEOS UPLOADED IN THE MONTH OF JUNE 2018. Source: Vidooly Analytics Video Intelligence & BEAUTY BRANDS Cross Platform Analytics Software JUNE 2018 ON YOUTUBE 39

TOP 10 MOST LIKED ADS (JUN)

TITLE CATEGORY CHANNEL LIKE COUNT NEW BRYLCREEM - BEARD AND HAIR GROOMING RANGE - MEN'S GROOMING BRYLCREEM INDIA 18.44 THOUSAND SIDHARTH MALHOTRA (NAAM) YT NEW BRYLCREEM - BEARD AND HAIR GROOMING RANGE - VARUN MEN'S GROOMING BRYLCREEM INDIA 17.37 THOUSAND DHAVAN (GAADI) NEW BRYLCREEM - BEARD AND HAIR GROOMING RANGE - MEN'S GROOMING BRYLCREEM INDIA 15.39 THOUSAND SIDHARTH MALHOTRA (PASS AANA) TOP 10 NUDE LIPSTICK SWATCHES FT. SHREYA JAIN AND AISHWARYA MAKEUP NYKAA 4.62 THOUSAND KAUSHAL | SWATCH OUT | NYKAA BUDGET FRIENDLY SUMMER MAKEUP LOOK + GIVEAWAY FT. MAKEUP NYKAA 4.03 THOUSAND SHREYA JAIN | NYKAA SWATCH OUT: MUST HAVE HIGHLIGHTERS WITH SHREYA JAIN + MAKEUP NYKAA 3.26 THOUSAND AISHWARYA KAUSHAL INDIA MAKE-UP TRENDS MAKEUP MAC COSMETICS 3.13 THOUSAND BENEFITS OF SALICYLIC ACID IN SKINCARE FT. ERICA FERNANDES + SKIN CARE NYKAA 2.72 THOUSAND GIVEAWAY (CLOSED) | NYKAA BEHIND THE SCENES WITH JACQUELINE MAKEUP THE BODY SHOP INDIA 2.18 THOUSAND ESSENTIAL VITAMIN C SKINCARE ROUTINE FT. ERICA FERNANDES + SKIN CARE NYKAA 1.92 THOUSAND GIVEAWAY (CLOSED) | NYKAA

TOP ADS IN SUB CATEGORIES MOST USED KEYWORDS (JUN) AS PER VIEWERSHIP (JUN)

TITLE CATEGORY CHANNEL VIEWERSHIP LAKMÉ9TO5 NATURALE CC CREAM LAKME MAKEUP 24.74 MILLION - HINDI INDIA SLEEP COMFORTABLY WITH WHISPER HYGIENE 13.75 MILLION WHISPER ULTRA NIGHTS INDIA JACQUELINE FERNANDEZ | COVER TRESEMME GIRL FOR COSMOPOLITAN AND HAIR CARE 9.38 MILLION INDIA TRESEMMÉ | TRESEMMÉINDIA THE BODY 99.26 LET THE RED PANDAS THRIVE MISC SHOP INDIA THOUSAND HAMAM HAMAM - FIGHT DIRTY | GREASE SKIN CARE 3.08 MILLION INDIA SPECIAL EDITION OF SOULFLOWER SOUL BATH 34 PRODUCT FLOWER STUDIO X: LOOK LIKE A CELEBRITY MEN'S SETWET 2.16 EVERYDAY GROOMING STYLING THOUSAND

KEYWORD CLOUD

TOP 5 MOST VIEWED ADS AS PER DURATION UNDER 30 SECS Here, we divided 2,526 videos of 72 brands into BRAND AD TITLE VIEWS three timeframes as per their durations. Below three LAKME INDIA LAKMÉ9TO5 NATURALE CC CREAM - HINDI 24.74 MILLION L'ORÉAL PARIS TOTAL REPAIR 5 - THE DAMAGE tables depicts top five ads in each time duration with L'OREAL INDIA EXPERT 24.53 MILLION the name of the brand. WHISPER INDIA SLEEP COMFORTABLY WITH WHISPER ULTRA NIGHTS 13.75 MILLION LAKME INDIA LAKMÉ9TO5 NATURALE CC CREAM - ENGLISH 12.76 MILLION LEAVE YOUR HAIR FALL WORRIES TO DOVE & DO DOVE INDIA MORE IN LIFE | ENGLISH 6.72 MILLION

ABOVE 90 SECS FROM 30 TO 90 SECS BRAND AD TITLE VIEWS BRAND AD TITLE VIEWS 905.34 MAC COSMETICS INDIA MAKE-UP TRENDS NEW BRYLCREEM - BEARD AND HAIR GROOMING THOUSAND BRYLCREEM INDIA 54.29 MILLION RANGE - VARUN DHAVAN (GAALI) 572.66 PARACHUTE ADVANSED THE OIL KA NAYA AVATAR IN TOWN! NEW BRYLCREEM - BEARD AND HAIR GROOMING BRYLCREEM INDIA 49.87 MILLION THOUSAND RANGE - SIDHARTH MALHOTRA (PASS AANA) 409.37 NEW BRYLCREEM - BEARD AND HAIR GROOMING THE BODY SHOP INDIA BEHIND THE SCENES WITH JACQUELINE BRYLCREEM INDIA THOUSAND RANGE - SIDHARTH MALHOTRA (NAAM) YT 17.79 MILLION NEW BRYLCREEM - BEARD AND HAIR NEW BRYLCREEM - BEARD AND HAIR GROOMING 305.39 BRYLCREEM INDIA 13.25 MILLION BRYLCREEM INDIA GROOMING TIPS FROM SIDHARTH RANGE - VARUN DHAVAN (GAADI) MALHOTRA THOUSAND MAYBELLINE NEW HOW DOES ALIA SPEAK DRAMA THIS MONSOON? 12.58 MILLION SWATCH OUT: MUST HAVE 255.52 YORK INDIA | MAYBELLINE NEW YORK NYKAA HIGHLIGHTERS WITH SHREYA JAIN + AISHWARYA KAUSHAL THOUSAND NOTE: THIS IS AN ANALYSIS FOR THE PERIOD OF JANUARY 2018 TO APRIL 2019 CONDUCTED ON VIDEOS UPLOADED IN THE MONTH OF JUNE 2018. Source: Vidooly Analytics JULY 2018 42 TOP 10 MOST VIEWED ADS TOP 20 MOST VIEWED BRANDS CHANNELS TOP 10 MOST LIKED ADS TOP ADS IN SUB CATEGORIES AS PER VIEWERSHIP MOST USED KEYWORDS TOP 5 MOST VIEWED ADS AS PER DURATION • TOP 5 MOST VIEWED ADS UNDER 30 SECS • TOP 5 MOST VIEWED ADS FROM 30 TO 90 SECS • TOP 5 MOST VIEWED ADS ABOVE 90 SECS Video Intelligence & BEAUTY BRANDS Cross Platform Analytics Software JULY 2018 ON YOUTUBE 43

TOP 10 MOST VIEWED ADS (JUL) TOP 20 MOST VIEWED BRANDS CHANNELS (JUL) BRAND NAME AD TITLE SUB CATEGORY NEW BRYLCREEM - BEARD AND HAIR BRAND NAME VIEWS IN JULY BRYLCREEM GROOMING RANGE - VARUN DHAVAN MEN'S GROOMING INDIA LAKME INDIA 78.49 MILLION (GAALI) GARNIER INDIA 76.05 MILLION NEW BRYLCREEM - BEARD AND HAIR BRYLCREEM THE PANTENE INDIA 25.39 MILLION GROOMING RANGE - SIDHARTH MEN'S GROOMING INDIA NIVEA INDIA 21.54 MILLION MALHOTRA (PASS AANA) VASELINE INDIA 16.15 MILLION LAKMÉ9TO5 NATURALE CC CREAM - LAKME INDIA MAKEUP PURE DERM INDIA 14.21 MILLION HINDI POND'S INDIA 11.32 MILLION L'ORÉAL PARIS L'ORÉAL PARIS TOTAL REPAIR 5 - THE MAKEUP LIVON SERUM 11.15 MILLION INDIA DAMAGE EXPERT VIVEL 4.08 MILLION NEW BRYLCREEM - BEARD AND HAIR BRYLCREEM THE BODY SHOP INDIA 3.62 MILLION GROOMING RANGE - SIDHARTH MEN'S GROOMING INDIA HAMAM INDIA 2.79 MILLION MALHOTRA (NAAM) YT VENUS CREAM BAR 1.10 MILLION SLEEP COMFORTABLY WITH WHISPER WHISPERINDIA HYGIENE NYKAA 610.01 THOUSAND ULTRA NIGHTS PARACHUTE ADVANSED 557.74 THOUSAND LAKME 9TO5 NATURALE CC CREAM - LAKME INDIA MAKEUP FOREST ESSENTIALS 383.40 THOUSAND ENGLISH SET WET STYLING 329.45 THOUSAND MAYBELLINE HOW DOES ALIA SPEAK DRAMA THIS MAKEUP NEW YORK INDIA MONSOON? | MAYBELLINE NEW YORK MYGLAMM 243.24 THOUSAND JACQUELINE FERNANDEZ | COVER GIRL GILLETTE INDIA 235.53 THOUSAND TRESEMME INDIAFOR COSMOPOLITAN AND TRESEMMÉ HAIR CARE STREAX 174.20 THOUSAND | TRESEMMÉINDIA ORIFLAME INDIA 138.30 THOUSAND LEAVE YOUR HAIR FALL WORRIES TO DOVE INDIA HAIR CARE DOVE & DO MORE IN LIFE | ENGLISH

NOTE: THIS IS AN ANALYSIS FOR THE PERIOD OF JANUARY 2018 TO APRIL 2019 CONDUCTED ON VIDEOS UPLOADED IN THE MONTH OF JULY 2018. Source: Vidooly Analytics Video Intelligence & BEAUTY BRANDS Cross Platform Analytics Software JULY 2018 ON YOUTUBE 44

TOP 10 MOST LIKED ADS (JUL)

TITLE CATEGORY CHANNEL LIKE COUNT YOUR EXCLUSIVE GUIDE TO THE STUNNING ASHES OF ROSES LOOK MAKEUP THE BODY SHOP INDIA 27.59 THOUSAND | THE BODY SHOP MASTERCLASS SHAVING ROUTINE OF DANISH ZEHEN | SHAVING TIPS IN HINDI | MEN'S GROOMING GILLETTE INDIA 8.23 THOUSAND GILLETTE INDIA GARNIER LIGHT COMPLETE SERUM CREAM SKIN CARE GARNIER INDIA 6.52 THOUSAND DAY TIME SKINCARE ROUTINE FT. SHREYA JAIN | SKINCARE BASICS | SKIN CARE NYKAA 4.20 THOUSAND NYKAA THE ULTIMATE DATE NIGHT LOOK | THE BODY SHOP MASTERCLASS MAKEUP THE BODY SHOP INDIA 1.73 THOUSAND SMOKEY EYES AND NUDE LIPS MAKEUP TUTORIAL FT. DEBASREE MAKEUP NYKAA 1.02 THOUSAND BANERJEE | NYKAA NYKAA LAUNCHES 8 NEW SHADES OF MATTE TO LAST! LIQUID MAKEUP NYKAA 972 LIPSTICKS! | SWATCH OUT | NYKAA ACE YOUR BASE WITH THE HELP OF OUR BEAUTY EXPERT USING MAKEUP NYKAA 966 NYKAA COSMETICS | NYKAA LAKME EYECONIC KAJAL MAKEUP LAKME INDIA 843 ORIFLAME INDIA | INTRODUCING NOVAGE ADVANCED SKIN SKIN CARE ORIFLAME INDIA 638 RENEWING TREATMENT - HINDI

TOP ADS IN SUB CATEGORIES MOST USED KEYWORDS (JUL) AS PER VIEWERSHIP (JUL)

TITLE CATEGORY CHANNEL VIEWERSHIP MEN'S NIVEA MEN DEEP IMPACT NIVEA INDIA 21.54 MILLION GROOMING LAKMÉ 9TO5 PRIMER + MATTE LAKME MAKEUP 19.91 MILLION LIPSTICK - HINDI INDIA GARNIER LIGHT COMPLETE SERUM GARNIER SKIN CARE 76.02 MILLION CREAM INDIA PRIYANKA AND LILLY TALK ABOUT THE THE BENEFITS OF OIL HAIR CARE PANTENE 25.39 MILLION REPLACEMENT | PANTENE INDIA INDIA PATANJALI NATURAL BATH SOAP | PATANJALI 7.19 BATH PRODUCT BY PATANJALI AYURVEDA AYURVED THOUSAND PATANJALI DANT KANTI ALOE VERA PATANJALI 6.71 TOOTH PASTE | PRODUCT BY HYGIENE AYURVED THOUSAND PATANJALI AYURVEDA ORIFLAME INDIA | AUGUST 2018 ORIFLAME 21.85 MISC CATALOGUE - HINDI INDIA THOUSAND KEYWORD CLOUD

TOP 5 MOST VIEWED ADS AS PER DURATION UNDER 30 SECS

BRAND AD TITLE VIEWS Here, we divided 2,526 videos of 72 brands into NIVEA INDIA NIVEA MEN DEEP IMPACT 21.54 MILLION three timeframes as per their durations. Below three LAKME INDIA LAKMÉ9TO5 PRIMER + MATTE LIPSTICK - HINDI 19.91 MILLION tables depicts top five ads in each time duration with LAKMÉ9TO5 WEIGHTLESS MINI MOUSSE LAKME INDIA 16.50 MILLION the name of the brand. FOUNDATION - HINDI LAKME INDIA LAKMÉ9TO5 PRIMER + MATTE LIPSTICK - ENGLISH 13.56 MILLION

VASELINE INDIA VASELINE SUN & POLLUTION PROTECTION LOTION 11.73 MILLION

ABOVE 90 SECS

FROM 30 TO 90 SECS BRAND AD TITLE VIEWS YOUR EXCLUSIVE GUIDE TO THE STUNNING THE BODY SHOP ASHES OF ROSES LOOK | THE BODY SHOP INDIA 2.19 MILLION BRAND AD TITLE VIEWS MASTERCLASS GARNIER INDIA GARNIER LIGHT COMPLETE SERUM CREAM 76.02 MILLION KABHI KABHI CHOTI SI NONK JHONK KO EK THE PANTENE PRIYANKA AND LILLY TALK ABOUT THE BENEFITS VENUS CREME BAR KHUBSURAT MOD DENA BEHAD JARURI HOTA 1.10 MILLION INDIA OF OIL REPLACEMENT | PANTENE INDIA 25.39 MILLION HAI SHAVING ROUTINE OF DANISH ZEHEN | VIVEL VIVEL ALOE VERA GILLETE INDIA 3.79 MILLION SHAVING TIPS IN HINDI | GILLETTE INDIA 225.70 THOUSAND THE BODY SHOP JACQUELINE'S GOT A NEW LOOK FOR HER DINNER 361.67 THOUSAND ACE YOUR BASE WITH THE HELP OF OUR INDIA DATE NYKAA BEAUTY EXPERT USING NYKAA COSMETICS | 201.27 THOUSAND FOREST OJAS AGE ARRESTING AYURVEDIC SHEET MASK L 123.35 THOUSAND NYKAA ESSENTIALS FOREST ESSENTIALS BEGINNERS GUIDE FOR SHAVING | MEN'S NYKAA GROOMING SERIES FT. VEER RAJWANT SINGH | 146.29 THOUSAND NYKAA NOTE: THIS IS AN ANALYSIS FOR THE PERIOD OF JANUARY 2018 TO APRIL 2019 CONDUCTED ON VIDEOS UPLOADED IN THE MONTH OF JULY 2018. Source: Vidooly Analytics AUGUST 2018 47 TOP 10 MOST VIEWED ADS TOP 20 MOST VIEWED BRANDS CHANNELS TOP 10 MOST LIKED ADS TOP ADS IN SUB CATEGORIES AS PER VIEWERSHIP MOST USED KEYWORDS TOP 5 MOST VIEWED ADS AS PER DURATION • TOP 5 MOST VIEWED ADS UNDER 30 SECS • TOP 5 MOST VIEWED ADS FROM 30 TO 90 SECS • TOP 5 MOST VIEWED ADS ABOVE 90 SECS Video Intelligence & BEAUTY BRANDS Cross Platform Analytics Software AUGUST 2018 ON YOUTUBE 48

TOP 10 MOST VIEWED ADS (AUG) TOP 20 MOST VIEWED BRANDS CHANNELS (AUG)

BRAND NAME AD TITLE SUB CATEGORY BRAND NAME VIEWS IN AUGUST GARNIER LIGHT COMPLETE SERUM GARNIER INDIA SKIN CARE DOVE INDIA 93.01 MILLION CREAM TRESEMME INDIA 30.13 MILLION PRIYANKA AND LILLY TALK ABOUT THE THEPANTENE NIVEA INDIA 23.13 MILLION BENEFITS OF OIL REPLACEMENT | HAIR CARE INDIA PARACHUTE ADVANSED 12.96 MILLION PANTENE INDIA L'ORÉAL PARIS INDIA 9.57 MILLION NIVEA INDIA NIVEA MEN DEEP IMPACT MEN'S GROOMING AXE INDIA 8.87 MILLION LEVER AYUSH 8.01 MILLION LAKME 9TO5 PRIMER + MATTE LIPSTICK LAKME INDIA MAKEUP OLAY INDIA 7.10 MILLION - HINDI BBLUNT INDIA 6.89 MILLION LAKME 9TO5 WEIGHTLESS MINI LAKME INDIA MAKEUP MOUSSE FOUNDATION - HINDI NYKAA 3.80 MILLION LAKME 9TO5 PRIMER + MATTE LIPSTICK CLEANANDCLEAR INDIA 3.77 MILLION LAKME INDIA MAKEUP - ENGLISH FAIR AND LOVELY 3.76 MILLION VASELINE SUN & POLLUTION LAKME INDIA 2.54 MILLION VASELINE INDIA SKIN CARE PROTECTION LOTION STREAX 1.82 MILLION HIMALAYA PERSONAL 1.75 MILLION LAKME INDIA LAKME EYECONIC KAJAL MAKEUP CARE PURE DERM ANTI-DANDRUFF MYGLAMM 1.65 MILLION PURE DERM SHAMPOO “ SCALP PURIFICATION HAIR CARE MAC COSMETICS 657.17 THOUSAND INDIA DEMO (ENGLISH) POND'S INDIA 303.25 THOUSAND LIVON SERUM #FRIZZFREEMONSOON HAIR CARE VIVEL 301.79 THOUSAND CLINIQUE INDIA 271.87 THOUSAND

NOTE: THIS IS AN ANALYSIS FOR THE PERIOD OF JANUARY 2018 TO APRIL 2019 CONDUCTED ON VIDEOS UPLOADED IN THE MONTH OF AUGUST 2018. Source: Vidooly Analytics Video Intelligence & BEAUTY BRANDS Cross Platform Analytics Software AUGUST 2018 ON YOUTUBE 49

TOP 10 MOST LIKED ADS (AUG)

TITLE CATEGORY CHANNEL LIKE COUNT FRIENDS VS. BESTFRIEND FT. FITER COPY | FRIENDSHIP DAY SPECIAL MISC NYKAA 36.93 THOUSAND | NYKAA KAREENA KAPOOR KHAN MAKEUP CHALLENGE| LAKME ABSOLUTE MAKEUP NYKAA 6.39 THOUSAND MAKEUP COLLECTION | NYKAA NIGHT TIME SKINCARE ROUTINE FT. SHREYA JAIN | SKINCARE SKIN CARE NYKAA 4.52 THOUSAND BASICS | NYKAA EVERYDAY FABULOUS IN 10 MINUTES MAKEUP MAC COSMETICS 2.22 THOUSAND HOW TO BUILD A SKINCARE ROUTINE FOR THE WEEKEND FT. SKIN CARE NYKAA 1.89 THOUSAND SHREYA JAIN | NYKAA MEETING THE PARENTS FT. DEBASREE BANERJEE | GET THE LOOK | MISC NYKAA 1.13 THOUSAND NYKAA 5 DIFFERENT EYELINER LOOKS | EASY EYELINER TUTORIAL | MAKEUP MYGLAMM 1.11 THOUSAND MYGLAMM NIVEA MEN DUO | BELLY DANCE SHAKE | #SHAKESPRAYSTART MEN'S GROOMING NIVEA INDIA 935 LAYER YOUR SKIN | MONSOON SKINCARE ROUTINE | BIOTIQUE | SKIN CARE NYKAA 854 NYKAA MAKEUP JENGA FT. FILTER COPY | TRUTH & DARE EDITION | NYKAA MAKEUP NYKAA 840

TOP ADS IN SUB CATEGORIES MOST USED KEYWORDS (AUG) AS PER VIEWERSHIP (AUG)

TITLE CATEGORY CHANNEL VIEWERSHIP DOVE | IS THERE ONLY ONE KIND SKIN CARE DOVE INDIA 85.03 MILLION OF BEAUTIFUL FACE? NIVEA SHOWER GEL - NEW BATH NIVEA INDIA 4.34 MILLION VARIANTS NIVEA MEN DUO | BELLY DANCE MEN'S NIVEA INDIA 13.44 MILLION SHAKE | #SHAKESPRAYSTART GROOMING FRIENDS VS. BESTFRIEND FT. FITER COPY | FRIENDSHIP DAY SPECIAL | MISC NYKAA 2.71 MILLION NYKAA GYM OR ZUMBA? | MAKE YOUR HYGIENE AXE INDIA 8.87 MILLION OWN RULES | AXE SIGNATURE L'ORÉAL PARIS EXCELLENCE FASHION HIGHLIGHTS L'ORÉAL MAKEUP 5.82 MILLION #ALWAYSTHEHIGHLIGHT FEAT. PARIS INDIA RADHIKA SETH

KEYWORD CLOUD

TOP 5 MOST VIEWED ADS AS PER DURATION UNDER 30 SECS Here, we divided 2,526 videos of 72 brands into BRAND AD TITLE VIEWS DOVE | IS THERE ONLY ONE KIND OF BEAUTIFUL DOVE INDIA three timeframes as per their durations. Below three FACE? 85.03 MILLION tables depicts top five ads in each time duration with THE NEW TRESEMMÉ PRO COLLECTION SHAMPOO TRESEMME INDIA 12.64 MILLION the name of the brand. AND CONDITIONER | TRESEMMÉINDIA GYM OR ZUMBA? | MAKE YOUR OWN RULES | AXE AXE INDIA SIGNATURE 8.87 MILLION NIVEA INDIA NIVEA SHOWER GEL - NEW VARIANTS 4.34 MILLION NIVEA | FEMALE BODY DEODORIZER | NEW NIVEA INDIA VARIANTS 3.97 MILLION FROM 30 TO 90 SECS ABOVE 90 SECS

BRAND AD TITLE VIEWS BRAND AD TITLE VIEWS GET GORGEOUS HAIR AT HOME EVERYDAY WITH DOVE INDIA DOVE PRESENTS: THE PERFECT 10 7.98 MILLION TRESEMME INDIA THE NEW TRESEMMÉ PROCOLLECTION | 17.49 MILLION FRIENDS VS. BESTFRIEND FT. FITER COPY | TRESEMMÉINDIA NYKAA FRIENDSHIP DAY SPECIAL | NYKAA 2.71 MILLION NIVEA MEN DUO | BELLY DANCE SHAKE | NIVEA INDIA #SHAKESPRAYSTART 13.44 MILLION MAC COSMETICS EVERYDAY FABULOUS IN 10 MINUTES 657.17 THOUSAND OLAY INDIA #OLAY28DAYSCHALLENGE 7.10 MILLION KAREENA KAPOOR KHAN MAKEUP CHALLENGE| NYKAA LAKME ABSOLUTE MAKEUP COLLECTION | 335.06 THOUSAND DIA MIRZA, SAIYAMI KHER & AAHANA KUMRA NYKAA BBLUNT INDIA REVEAL BOLLYWOOD'S FAVOURITE BBLUNT SALON 6.83 MILLION #INTERNETMADEMETRY: GOOGLE PICKS MY SECRET HAIR COLOUR MYGLAMM MAKEUP CHALLENGE | FT. JASON ARLAND | 181.76 THOUSAND L'OREAL PARIS L'ORÉAL PARIS EXCELLENCE FASHION HIGHLIGHTS MYGLAMM INDIA #ALWAYSTHEHIGHLIGHT FEAT. RADHIKA SETH 5.82 MILLION NOTE: THIS IS AN ANALYSIS FOR THE PERIOD OF JANUARY 2018 TO APRIL 2019 CONDUCTED ON VIDEOS UPLOADED IN THE MONTH OF AUGUST 2018. Source: Vidooly Analytics SEPTEMBER 2018 52 TOP 10 MOST VIEWED ADS TOP 20 MOST VIEWED BRANDS CHANNELS TOP 10 MOST LIKED ADS TOP ADS IN SUB CATEGORIES AS PER VIEWERSHIP MOST USED KEYWORDS TOP 5 MOST VIEWED ADS AS PER DURATION • TOP 5 MOST VIEWED ADS UNDER 30 SECS • TOP 5 MOST VIEWED ADS FROM 30 TO 90 SECS • TOP 5 MOST VIEWED ADS ABOVE 90 SECS Video Intelligence & BEAUTY BRANDS Cross Platform Analytics Software SEPTEMBER 2018 ON YOUTUBE 53

TOP 10 MOST VIEWED ADS (SEP) TOP 20 MOST VIEWED BRANDS CHANNELS (SEP) BRAND AD TITLE SUB CATEGORY BRAND NAME VIEWS IN SEPTEMBER NAME DOVE | CAN BEAUTY BE DEFINED BY HAIR DOVE INDIA 68.23 MILLION DOVE INDIA HAIR CARE COLOUR, SHAPE OR LENGTH? LEVER AYUSH 50.15 MILLION DOVE | DOES BEAUTY COME IN ONE GARNIER INDIA 7.86 MILLION DOVE INDIA SKIN CARE SHAPE? LAKME INDIA 7.49 MILLION LEVER AYUSH IS SAHI AYURVEDA - 20 LIVON SERUM 6.76 MILLION LEVER AYUSH MISC SECONDS (HINDI) FIAMA 2.94 MILLION LEVER AYUSH ANTI CAVITY CLOVE OIL MYGLAMM 2.12 MILLION LEVER AYUSH HYGIENE TOOTHPASTE “ 22 SECONDS (HINDI) KÉRASTASE INDIA 1.73 MILLION LAKMÉABSOLUTE | THE KAREENA NYKAA 1.08 MILLION LAKME INDIA KAPOOR KHAN COLLECTION SHADES OF A MAKEUP THE BODY SHOP INDIA 1.03 MILLION DIVA VLCC INDIA 1.00 MILLION LIVON SERUM LIVON COLOUR PROTECT SERUM HAIR CARE WHISPERINDIA 674.28 THOUSAND AVON INDIA 255.01 THOUSAND GARNIER GARNIER COLOR NATURALS- OPEN UP TO HIMALAYA PERSONAL HAIR CARE 222.00 THOUSAND INDIA BEAUTY & FASHION CARE FIAMA NEW FIAMA GEL BATHING BAR BATH STREAX 133.82 THOUSAND DOVE | TRADITIONAL OR MODERN, INDIA MAC COSMETICS 97.79 THOUSAND DOVE INDIA OR WESTERN, WHAT’S A BEAUTIFUL SKIN CARE ORIFLAME INDIA 49.05 THOUSAND DRESS? COLORBAR COSMETICS 42.43 THOUSAND LIVON SERUM: HOW TO APPLY LIVON PATANJALI AYURVED 28.12 THOUSAND LIVON SERUM HAIR CARE MAYBELLINE NEW YORK COLOUR PROTECT SERUM 21.21 THOUSAND INDIA

NOTE: THIS IS AN ANALYSIS FOR THE PERIOD OF JANUARY 2018 TO APRIL 2019 CONDUCTED ON VIDEOS UPLOADED IN THE MONTH OF SEPTEMBER 2018. Source: Vidooly Analytics Video Intelligence & BEAUTY BRANDS Cross Platform Analytics Software SEPTEMBER 2018 ON YOUTUBE 54

TOP 10 MOST LIKED ADS (SEP)

TITLE CATEGORY CHANNEL LIKE COUNT

REAL VS FAKE MAKEUP FT. SHREYA JAIN | NYKAA MAKEUP NYKAA 7.17 THOUSAND HOW TO HIDE A HANGOVER FT. KOMAL PANDEY | QUICK MAKEUP MAKEUP NYKAA 5.53 THOUSAND TUTORIAL | NYKAA WHAT MEN THINK OF BEAUTY PRODUCTS FT. VEER RAJWANT MISC NYKAA 4.55 THOUSAND SINGH AND VIRAJ GHELANI | NYKAA 7 HAIR STYLING TOOLS THAT EVERY WOMAN NEEDS FOR PERFECT HAIR CARE NYKAA 2.49 THOUSAND HAIR FT. KAVYA D'SOUZA | NYKAA MAKEUP SWAP CHALLENGE | BEAUTY GAMES FT. SHREYA JAIN & MAKEUP NYKAA 1.28 THOUSAND DEBASREE BANERJEE | NYKAA #THEINTERNETMADEMETRY | PUBG INSPIRED MAKEUP LOOK | MAKEUP MYGLAMM 1.14 THOUSAND MYGLAMM GARNIER COLOR NATURALS- OPEN UP TO BROWNS HAIR CARE GARNIER INDIA 827

MEETING THE EX FT. MALVIKA SITLANI | GET THE LOOK | NYKAA MAKEUP NYKAA 768 GET CLEAR & HEALTHY SKIN FT. DEBASREE, MALVIKA & ERIKA | SKIN CARE NYKAA 748 CLINIQUE | NYKAA A TREND IS BORN: BACKSTAGE TESTED, ARTIST APPROVED MAKEUP MAC COSMETICS 537

TOP ADS IN SUB CATEGORIES MOST USED KEYWORDS (SEP) AS PER VIEWERSHIP (SEP)

TITLE CATEGORY CHANNEL VIEWERSHIP LEVER AYUSH IS SAHI AYURVEDA - LEVER MISC 26.58 MILLION 20 SECONDS (HINDI) AYUSH DOVE | CAN BEAUTY BE DEFINED BY HAIR COLOUR, SHAPE OR HAIR CARE DOVE INDIA 35.26 MILLION LENGTH? LEVER AYUSH ANTI CAVITY CLOVE LEVER OIL TOOTHPASTE “ 22 SECONDS HYGIENE 23.57 MILLION AYUSH (HINDI) NEW FIAMA GEL BATHING BAR BATH FIAMA 2.94 MILLION DOVE | DOES BEAUTY COME IN SKIN CARE DOVE INDIA 30.63 MILLION ONE SHAPE? LAKMÉ ABSOLUTE | THE KAREENA LAKME KAPOOR KHAN COLLECTION MAKEUP 7.48 MILLION INDIA SHADES OF A DIVA MEN'S SET WET 13.55 SET WET GEL (HINDI) GROOMING STYLING THOUSAND KEYWORD CLOUD

TOP 5 MOST VIEWED ADS AS PER DURATION UNDER 30 SECS BRAND AD TITLE VIEWS Here, we divided 2,526 videos of 72 brands into DOVE | CAN BEAUTY BE DEFINED BY HAIR COLOUR, DOVE INDIA three timeframes as per their durations. Below three SHAPE OR LENGTH? 35.26 MILLION tables depicts top five ads in each time duration with DOVE INDIA DOVE | DOES BEAUTY COME IN ONE SHAPE? 30.63 MILLION the name of the brand. LEVER AYUSH IS SAHI AYURVEDA - 20 SECONDS LEVER AYUSH (HINDI) 26.58 MILLION LEVER AYUSH ANTI CAVITY CLOVE OIL TOOTHPASTE LEVER AYUSH “ 22 SECONDS (HINDI) 23.57 MILLION LIVON SERUM LIVON COLOUR PROTECT SERUM 4.66 MILLION

FROM 30 TO 90 SECS ABOVE 90 SECS

BRAND AD TITLE VIEWS BRAND AD TITLE VIEWS LAKMÉ ABSOLUTE | THE KAREENA KAPOOR KHAN LAKME INDIA VLCC INDIA VLCC X GAUAHAR KHAN FOR COOLSCULPTING 1.00 MILLION COLLECTION SHADES OF A DIVA 7.48 MILLION #THEINTERNETMADEMETRY | PUBG INSPIRED MYGLAMM FIAMA NEW FIAMA GEL BATHING BAR 2.94 MILLION MAKEUP LOOK | MYGLAMM 537.53 THOUSAND KÉRASTASE INDIA KÉRASTASE X LISA HAYDON 1.73 MILLION THE BODY SHOP WHAT CAUSES BLEMISHES WITH STEVE MOULD INDIA “THE BODY SHOP 482.06 THOUSAND THE BODY SHOP THE BENEFITS OF TEA TREE SKINCARE: AN 477.59 THOUSAND REAL VS FAKE MAKEUP FT. SHREYA JAIN | INDIA INFLUENCER REVIEW - THE BODY SHOP NYKAA NYKAA 369.52 THOUSAND INTRODUCING BUTTERLICIOUS SHEA BUTTER MYGLAMM 314.06 THOUSAND HOW TO HIDE A HANGOVER FT. KOMAL PANDEY CREAMY MATTE LIPSTICKS | MYGLAMM NYKAA | QUICK MAKEUP TUTORIAL | NYKAA 210.51 THOUSAND

NOTE: THIS IS AN ANALYSIS FOR THE PERIOD OF JANUARY 2018 TO APRIL 2019 CONDUCTED ON VIDEOS UPLOADED IN THE MONTH OF SEPTEMBER 2018. Source: Vidooly Analytics OCTOBER 2018 57 TOP 10 MOST VIEWED ADS TOP 20 MOST VIEWED BRANDS CHANNELS TOP 10 MOST LIKED ADS TOP ADS IN SUB CATEGORIES AS PER VIEWERSHIP MOST USED KEYWORDS TOP 5 MOST VIEWED ADS AS PER DURATION • TOP 5 MOST VIEWED ADS UNDER 30 SECS • TOP 5 MOST VIEWED ADS FROM 30 TO 90 SECS • TOP 5 MOST VIEWED ADS ABOVE 90 SECS Video Intelligence & BEAUTY BRANDS Cross Platform Analytics Software OCTOBER 2018 ON YOUTUBE 58

TOP 10 MOST VIEWED ADS (OCT) TOP 20 MOST VIEWED BRANDS CHANNELS (OCT) BRAND AD TITLE SUB CATEGORY BRAND NAME VIEWS IN OCTOBER NAME GARNIER GARNIER COLOR NATURALS- OPEN UP POND'S INDIA 47.32 MILLION HAIR CARE INDIA TO BROWNS LAKME INDIA 45.84 MILLION GARNIER INDIA 44.39 MILLION LAKME INDIA LAKME LIP LOVE (HINDI) SKIN CARE DOVE INDIA 22.18 MILLION DOVE | WHAT BEAUTY MEANS TO MAYBELLINE NEW YORK DOVE INDIA SKIN CARE 16.98 MILLION YOUNG GIRLS? INDIA POND'S PURE WHITE FACE WASH - POND'S INDIA SKIN CARE VASELINE INDIA 13.26 MILLION HINDI LEVER AYUSH 10.13 MILLION POND'S AGE MIRACLE - ANTI-AGEING POND'S INDIA SKIN CARE TRESEMME INDIA 9.85 MILLION ACTION 24 HOURS NON STOP - ENGLISH HAMAM INDIA 9.49 MILLION TRESEMMÉ PRESENTS JACQUELINE TRESEMME CLEANANDCLEAR INDIA 8.33 MILLION FERNANDEZ | LAKME FASHION WEEK HAIR CARE INDIA MAC COSMETICS 7.49 MILLION WF'18 | TRESEMMÉ INDIA LIVON SERUM 4.66 MILLION POND'S AGE MIRACLE - ANTI-AGEING HIMALAYA PERSONAL POND'S INDIA SKIN CARE 3.30 MILLION ACTION 24 HOURS NON STOP - HINDI CARE VASELINE VASELINE COCOA GLOW LOTION FOR SKIN CARE GILLETTE VENUS INDIA 3.06 MILLION INDIA SOFT, GLOWING SKIN WHISPERINDIA 2.82 MILLION VASELINE VASELINE COCOA GLOW LOTION FOR SKIN CARE PARK AVENUE STYLE UP 2.18 MILLION INDIA SOFT, GLOWING SKIN NYKAA 1.92 MILLION HAMAM HAMAM MOTHER'S SAFETY FORCE - SKIN CARE THE BODY SHOP INDIA 1.69 MILLION INDIA EVERY MOTHER FOR EVERY CHILD MYGLAMM 632.60 THOUSAND MYBEAUTYNATURALLY 546.07 THOUSAND

NOTE: THIS IS AN ANALYSIS FOR THE PERIOD OF JANUARY 2018 TO APRIL 2019 CONDUCTED ON VIDEOS UPLOADED IN THE MONTH OF OCTOBER 2018. Source: Vidooly Analytics Video Intelligence & BEAUTY BRANDS Cross Platform Analytics Software OCTOBER 2018 ON YOUTUBE 59

TOP 10 MOST LIKED ADS (OCT)

TITLE CATEGORY CHANNEL LIKE COUNT THE PUNJABI GLAM BRIDAL MAKEUP LOOK FT. DR. DADDY MAKEUP NYKAA 4.27 THOUSAND DELICIOUS | NYKAA THE GODDESS WITHIN | ODE TO DURGA PUJO FT. RITABHARI MISC NYKAA 3.14 THOUSAND CHAKRABORTY | NYKAA THE SOUTHERN CHARM BRIDAL MAKEUP LOOK FT. DR. DADDY MAKEUP NYKAA 2.78 THOUSAND DELICIOUS | NYKAA GARNIER COLOR NATURALS- OPEN UP TO BROWNS HAIR CARE GARNIER INDIA 1.30 THOUSAND THE BENGALI BEAUTY BRIDAL MAKEUP LOOK FT. DR. DADDY MAKEUP NYKAA 1.15 THOUSAND DELICIOUS | NYKAA M.A.C DIWALI MAKEUP MAC COSMETICS 630 HAIR CARE TIPS AND TRICKS FT. DEBASREE BANERJEE | PANTENE HAIR CARE NYKAA 565 OIL REPLACEMENT | NYKAA 3 EYE MAKEUP LOOKS FOR THE INDIAN FESTIVE SEASON | LAKMÉ| MAKEUP NYKAA 491 NYKAA AMWAY NUTRILITE - REWARDS & RECOGNITION MISC AMWAY INDIA 467 GET THE BENGALI PUJO LOOK FT. POOJA CHEN | INDIAN FESTIVE MAKEUP NYKAA 405 MAKEUP | NYKAA

TOP ADS IN SUB CATEGORIES MOST USED KEYWORDS (OCT) AS PER VIEWERSHIP (OCT)

TITLE CATEGORY CHANNEL VIEWERSHIP GARNIER COLOR NATURALS- OPEN GARNIER HAIR CARE 38.29 MILLION UP TO BROWNS INDIA LAKMÉ LIP LOVE (HINDI) SKIN CARE LAKME INDIA 29.92 MILLION THE GODDESS WITHIN | ODE TO DURGA PUJO FT. RITABHARI MISC NYKAA 1.19 MILLION CHAKRABORTY | NYKAA UNLIMITED HYGIENE FOR WHISPER LIMITLESS CONFIDENCE | HYGIENE 2.81 MILLION INDIA #MERILIFEMERERULES COLOR SENSATIONAL CREAMY MAYBELLINE MATTE LIPSTICKS NOW IN 35 MAKEUP NEW YORK 6.41 MILLION SHADES! | HINDI TVC INDIA PRESENTING THE PARK AVENUE PARK MEN'S AW18 COLLECTION “ WORK. PLAY. AVENUE 2.16 MILLION GROOMING CELEBRATE. STYLE UP HIMALAYA HIMALAYA NEEM & TURMERIC 4.16 BATH PERSONAL SOAP (TAMIL) THOUSAND CARE KEYWORD CLOUD

TOP 5 MOST VIEWED ADS AS PER DURATION UNDER 30 SECS Here, we divided 2,526 videos of 72 brands into BRAND AD TITLE VIEWS three timeframes as per their durations. Below three GARNIER INDIA Garnier Color Naturals- Open Up To Browns 38.29 MILLION tables depicts top five ads in each time duration with LAKME INDIA Lakmé Lip Love (Hindi) 29.92 MILLION the name of the brand. POND'S INDIA Pond's Pure White Face Wash - Hindi 16.50 MILLION Pond's Age Miracle - Anti-Ageing Action 24 Hours POND'S INDIA Non Stop - English 10.31 MILLION Pond's Age Miracle - Anti-Ageing Action 24 Hours POND'S INDIA Non Stop - Hindi 9.18 MILLION

FROM 30 TO 90 SECS ABOVE 90 SECS

BRAND AD TITLE VIEWS BRAND AD TITLE VIEWS TRESemmé Presents Jacqueline Fernandez | DOVE INDIA Dove | What beauty means to young girls? 22.18 MILLION Tresemme India 9.85 MILLION LakméFashion Week WF'18 | TRESemméIndia The Goddess Within | Ode to Durga Pujo Ft. HAMAM MOTHER'S SAFETY FORCE - EVERY NYKAA 1.19 MILLION Hamam India Ritabhari Chakraborty | Nykaa MOTHER FOR EVERY CHILD 6.48 MILLION MAC COSMETICS M.A.C Diwali 936.55 THOUSAND Hamam Mother ™s Safety Force “ Social Parenting Hamam India 3.02 MILLION Episode 1: #MyEmojiLife - Fitness & Appraisals. For A Better Tomorrow VLCC INDIA Get Back in the Game! 695.19 THOUSAND Gillette Venus Breeze 2 in 1 Razor Featuring Gillete India 2.54 MILLION The Punjabi Glam Bridal Makeup Look Ft. Dr. Deepika Padukone NYKAA Daddy Delicious | Nykaa 263.20 THOUSAND Park Avenue Style Presenting the Park Avenue AW18 collection “ Up Work. Play. Celebrate. 2.16 MILLION

NOTE: THIS IS AN ANALYSIS FOR THE PERIOD OF JANUARY 2018 TO APRIL 2019 CONDUCTED ON VIDEOS UPLOADED IN THE MONTH OF OCTOBER 2018. Source: Vidooly Analytics NOVEMBER 2018 62 TOP 10 MOST VIEWED ADS TOP 20 MOST VIEWED BRANDS CHANNELS TOP 10 MOST LIKED ADS TOP ADS IN SUB CATEGORIES AS PER VIEWERSHIP MOST USED KEYWORDS TOP 5 MOST VIEWED ADS AS PER DURATION • TOP 5 MOST VIEWED ADS UNDER 30 SECS • TOP 5 MOST VIEWED ADS FROM 30 TO 90 SECS • TOP 5 MOST VIEWED ADS ABOVE 90 SECS Video Intelligence & BEAUTY BRANDS Cross Platform Analytics Software NOVEMBER 2018 ON YOUTUBE 63

TOP 10 MOST VIEWED ADS (NOV) TOP 20 MOST VIEWED BRANDS CHANNELS (NOV) BRAND NAME AD TITLE SUB CATEGORY BRAND NAME VIEWS IN NOVEMBER HIMALAYA KHUSH RAHO, KHUSHAAL RAHO - SKIN CARE HIMALAYA PERSONAL PERSONAL CARE HIMALAYA TVC AD 21.68 MILLION POND'S LIGHT MOISTURISER | FOR A CARE SKIN CARE POND'S INDIA NON-OILY, FRESH GLOW SKIN - HINDI POND'S INDIA 19.21 MILLION LIVON SHAKE & SPRAY SERUM: LIVON SERUM 11.80 MILLION HAIR CARE LIVON SERUM SALON ON THE GO LAKME INDIA 3.91 MILLION OLAY INDIA 3.85 MILLION LAKMÉLIP LOVE (ENGLISH) SKIN CARE LAKME INDIA HEAD & SHOULDERS INDIA 2.68 MILLION INSTAGRAM ™S FAVOURITE MOMMY VASELINE INDIA 2.31 MILLION BLOGGERS TAKE THE SKIN CARE KÉRASTASE INDIA 2.06 MILLION OLAY INDIA #OLAY28DAYCHALLENGE | OLAY WILDSTONEOFFICIAL 1.55 MILLION THE SHAKEY SHAKEY SONG: HOW TO HAIR CARE VENUS CREAM BAR 1.08 MILLION LIVON SERUM USE LIVON SHAKE AND SPRAY SERUM NYKAA 920.62 THOUSAND VASELINE HEALTHY WHITE | SUN & SKIN CARE CLINIQUE INDIA 412.00 THOUSAND VASELINE INDIA POLLUTION PROTECTION LOTION STREAX 98.12 THOUSAND POND'S LIGHT MOISTURISER | FOR A PATANJALI AYURVED 38.75 THOUSAND NON-OILY, FRESH GLOW SKIN - SKIN CARE MYGLAMM 32.22 THOUSAND POND'S INDIA ASSAMESE NIVEA INDIA 27.96 THOUSAND POND'S LIGHT MOISTURISER | FOR A PARK AVENUE STYLE UP 23.94 THOUSAND NON-OILY, FRESH GLOW SKIN - SKIN CARE POND'S INDIA KANNADA PARACHUTE ADVANSED 22.81 THOUSAND INSTANT HAIR TRANSFORMATION AVON 22.66 THOUSAND HAIR CARE KÉRASTASE INDIA WITH #FUSIODOSE ORIFLAME INDIA 15.58 THOUSAND

NOTE: THIS IS AN ANALYSIS FOR THE PERIOD OF JANUARY 2018 TO APRIL 2019 CONDUCTED ON VIDEOS UPLOADED IN THE MONTH OF NOVEMBER 2018. Source: Vidooly Analytics Video Intelligence & BEAUTY BRANDS Cross Platform Analytics Software NOVEMBER 2018 ON YOUTUBE 64

TOP 10 MOST LIKED ADS (NOV)

TITLE CATEGORY CHANNEL LIKE COUNT HIMALAYA PERSONAL KHUSH RAHO, KHUSHAAL RAHO - HIMALAYA TVC AD SKIN CARE 38.94 THOUSAND CARE THINGS EVERY LAZY GIRL DOES FT. KOMAL PANDAY | NYKAA SKIN CARE NYKAA 3.09 THOUSAND BEST LIPSTICKS SHADES FOR INDIAN SKIN TONE | BUDGET FRIENDLY MAKEUP NYKAA 2.81 THOUSAND | LAKME | NYKAA MAKEUP SWAP CHALLENGE WITH BEAUTY BLOGGERS KOMAL MAKEUP NYKAA 2.75 THOUSAND PANDEY AND MALVIKA SITLANI | NYKAA HOW TO DO FACIAL AT HOME | STEP BY STEP TUTORIAL | NYKAA SKIN CARE NYKAA 1.45 THOUSAND 5 GENIUS BEAUTY HACKS EVERY GIRL SHOULD KNOW WITH NIVEA SKIN CARE NYKAA 940 MEN FT. MALVIKA SITLANI | NYKAA WILD STONE EDGE - #JUSTFRIENDSNOMORE MEN'S GROOMING WILDSTONE OFFICIAL 916

LIVON SHAKE & SPRAY SERUM: SALON ON THE GO HAIR CARE LIVON SERUM 549 WINTER TRAVEL SKINCARE KIT FOR MILLENNIALS | DRY SKIN TYPE | SKIN CARE NYKAA 523 NYKAA EASY DAY TO NIGHT INDIAN WEDDING GUEST MAKEUP LOOK | MAKEUP NYKAA 511 NYKAA

TOP ADS IN SUB CATEGORIES MOST USED KEYWORDS (NOV) AS PER VIEWERSHIP (NOV)

TITLE CATEGORY CHANNEL VIEWERSHIP HIMALAYA KHUSH RAHO, KHUSHAAL RAHO - SKIN CARE PERSONAL 20.17 MILLION HIMALAYA TVC AD CARE PATANJALI BODY CLEANSER SOAP | PATANJALI 9.59 BATH PATANJALI AYURVED AYURVED THOUSAND WILD STONE EDGE - MEN'S WILDSTONE 1.55 MILLION #JUSTFRIENDSNOMORE GROOMING OFFICIAL BEST LIPSTICKS SHADES FOR 527.45 INDIAN SKIN TONE | BUDGET MAKEUP NYKAA THOUSAND FRIENDLY | LAKME | NYKAA LIVON SHAKE & SPRAY SERUM: LIVON HAIR CARE 5.90 MILLION SALON ON THE GO SERUM PATANJALI HAND WASH | PATANJALI 3.41 HYGIENE PATANJALI AYURVED AYURVED THOUSAND ORIFLAME INDIA | DECEMBER ORIFLAME 4.13 2018 MD MESSAGE & CATALOGUE MISC INDIA THOUSAND OVERVIEW - ENGLISH KEYWORD CLOUD

TOP 5 MOST VIEWED ADS AS PER DURATION UNDER 30 SECS Here, we divided 2,526 videos of 72 brands into BRAND AD TITLE VIEWS POND'S LIGHT MOISTURISER | FOR A NON-OILY, POND'S INDIA 11,316,186 three timeframes as per their durations. Below three FRESH GLOW SKIN - HINDI tables depicts top five ads in each time duration with LIVON SERUM LIVON SHAKE & SPRAY SERUM: SALON ON THE GO 5,895,498 the name of the brand. LAKME INDIA LAKMÉLIP LOVE (ENGLISH) 3,902,396 VASELINE HEALTHY WHITE | SUN & POLLUTION VASELINE INDIA 2,299,245 PROTECTION LOTION POND'S LIGHT MOISTURISER | FOR A NON-OILY, POND'S INDIA 2,259,925 FRESH GLOW SKIN - ASSAMESE

FROM 30 TO 90 SECS ABOVE 90 SECS

BRAND AD TITLE VIEWS BRAND AD TITLE VIEWS FAGUN & RAHUL | DELHI - AAPKI KHOOBSURTI HIMALAYA KHUSH RAHO, KHUSHAAL RAHO - HIMALAYA TVC VENUS CREME BAR 1.08 MILLION PERSONAL CARE AD 20.17 MILLION UNKI NAZAR SE INSTAGRAM ™S FAVOURITE MOMMY BLOGGERS BEST LIPSTICKS SHADES FOR INDIAN SKIN TONE OLAY INDIA NYKAA 527.45 THOUSAND TAKE THE #OLAY28DAYCHALLENGE | OLAY 3.85 MILLION | BUDGET FRIENDLY | LAKME | NYKAA THE SHAKEY SHAKEY SONG: HOW TO USE LIVON MAKEUP SWAP CHALLENGE WITH BEAUTY LIVON SERUM SHAKE AND SPRAY SERUM 3.35 MILLION NYKAA BLOGGERS KOMAL PANDEY AND MALVIKA 109.12 THOUSAND WILDSTONEOFFICI SITLANI | NYKAA WILD STONE EDGE - #JUSTFRIENDSNOMORE 1.55 MILLION बांस के नेचुरल फाइबर से बना है पतंजिल म�स िवयर AL PATANJALI AYURVED 98.52 THOUSAND INTM DIVAS STAR IN LIVON SERUM ADS - जो शत प्रितशत एंटीमाइक्रोिबयल ह�। LIVON SERUM 1.25 MILLION THINGS EVERY LAZY GIRL DOES FT. KOMAL #FABONWITHLIVON NYKAA PANDAY | NYKAA 77.48 THOUSAND NOTE: THIS IS AN ANALYSIS FOR THE PERIOD OF JANUARY 2018 TO APRIL 2019 CONDUCTED ON VIDEOS UPLOADED IN THE MONTH OF NOVEMBER 2018. Source: Vidooly Analytics DECEMBER 2018 67 TOP 10 MOST VIEWED ADS TOP 20 MOST VIEWED BRANDS CHANNELS TOP 10 MOST LIKED ADS TOP ADS IN SUB CATEGORIES AS PER VIEWERSHIP MOST USED KEYWORDS TOP 5 MOST VIEWED ADS AS PER DURATION • TOP 5 MOST VIEWED ADS UNDER 30 SECS • TOP 5 MOST VIEWED ADS FROM 30 TO 90 SECS • TOP 5 MOST VIEWED ADS ABOVE 90 SECS Video Intelligence & BEAUTY BRANDS Cross Platform Analytics Software DECEMBER 2018 ON YOUTUBE 68

TOP 10 MOST VIEWED ADS (DEC) TOP 20 MOST VIEWED BRANDS CHANNELS (DEC) BRAND NAME AD TITLE SUB CATEGORY BRAND NAME VIEWS IN DECEMBER SET WET STYLING SET WET GELS - SADA SEXY RAHO MEN'S GROOMING SET WET STYLING 17.21 MILLION GET A FREE WATERPROOF SHOWER POND'S INDIA 12.57 MILLION TRESEMME INDIA RADIO WITH TRESEMMÉ HAIR CARE TRESEMME INDIA 10.64 MILLION SHAMPOO | TRESEMMÉ INDIA PARACHUTE ADVANSED 4.32 MILLION POND'S WHITE BEAUTY FACE WASH LAKME INDIA 4.24 MILLION POND'S INDIA | FOR SPOTLESS, FLAWLESS SKIN - SKIN CARE NYKAA 3.60 MILLION KANNADA DOVE INDIA 3.49 MILLION LAKME INDIA LAKMÉLIP LOVE (BENGALI) SKIN CARE NIVEA INDIA 2.80 MILLION POND'S WHITE BEAUTY FACE WASH KAMA AYURVEDA 2.62 MILLION POND'S INDIA | FOR SPOTLESS, FLAWLESS SKIN - SKIN CARE HIMALAYA PERSONAL 2.44 MILLION TAMIL CARE POND'S WHITE BEAUTY FACE WASH CLEANANDCLEAR INDIA 1.91 MILLION POND'S INDIA | FOR SPOTLESS, FLAWLESS SKIN - SKIN CARE THE BODY SHOP INDIA 531.54 THOUSAND TELUGU COLORBAR COSMETICS 242.93 THOUSAND DOVE INDIA DOVE BODY WASH BATH ORIFLAME INDIA 105.25 THOUSAND AVON 91.08 THOUSAND NIVEA BODY MILK WITH DEEP PATANJALI AYURVED 43.47 THOUSAND NIVEA INDIA MOISTURE SERUM | SKIN CARE AMWAY INDIA 21.75 THOUSAND #YOURBESTISDEEPWITHIN AVON INDIA 19.38 THOUSAND #IAMANYKAAEVERYDAY FT. JANHVI NYKAA SKIN CARE VASELINE INDIA 13.57 THOUSAND KAPOOR | NYKAA MYGLAMM 12.48 THOUSAND HIMALAYA PERSONAL EK NAYI MUSKAAN - MUNMUN'S SKIN CARE CARE STORY

NOTE: THIS IS AN ANALYSIS FOR THE PERIOD OF JANUARY 2018 TO APRIL 2019 CONDUCTED ON VIDEOS UPLOADED IN THE MONTH OF DECEMBER 2018. Source: Vidooly Analytics Video Intelligence & BEAUTY BRANDS Cross Platform Analytics Software DECEMBER 2018 ON YOUTUBE 69

10 MOST LIKED ADS (DEC)

TITLE CATEGORY CHANNEL LIKE COUNT

#IAMANYKAAEVERYDAY FT. JANHVI KAPOOR | NYKAA SKIN CARE NYKAA 6.78 THOUSAND LAZY GIRL'S EVERYDAY MAKEUP ROUTINE WITH KOMAL PANDEY | MAKEUP NYKAA 5.01 THOUSAND NYKAA NYKAA BEAUTY DIARIES HINDI | MAKEUP FOR BEGINNERS | NYKAA MAKEUP NYKAA 4.22 THOUSAND EASY DIY HAIRSTYLES FOR THE WEDDING & FESTIVE SEASON | HAIR CARE NYKAA 1.95 THOUSAND NYKAA HOW TO DO A COMPLETE 9 STEP KOREAN BEAUTY SKINCARE SKIN CARE NYKAA 1.86 THOUSAND ROUTINE FT. DEBASREE BANERJEE | NYKAA 10 BEAUTY HACKS TO GET RID OF ACNE FAST FT DEBASREE SKIN CARE NYKAA 1.82 THOUSAND BANERJEE | NYKAA GET GLOWING WITH THIS BEAUTY DIET FOR GORGEOUS HAIR, SKIN, SKIN CARE NYKAA 1.29 THOUSAND AND NAILS FT. AASHNA SHROFF | NYKAA WHAT'S IN MY BAG WITH KALKI KOECHLIN | ORIFLAME INDIA MISC ORIFLAME INDIA 1.18 THOUSAND

NYKAA BEAUTY DIARIES HINDI | GET GLOWING SKIN | NYKAA SKIN CARE NYKAA 1.17 THOUSAND

5 AMAZING MASCARA HACKS FT. AISHWARYA KAUSHAL | NYKAA MAKEUP NYKAA 1.09 THOUSAND

TOP ADS IN SUB CATEGORIES MOST USED KEYWORDS (DEC) AS PER VIEWERSHIP (DEC)

TITLE CATEGORY CHANNEL VIEWERSHIP MEN'S SETWET SET WET GELS - SADA SEXY RAHO 17.21 MILLION GROOMING STYLING DOVE BODY WASH BATH DOVE INDIA 3.49 MILLION GET A FREE WATERPROOF TRESEMME SHOWER RADIO WITH TRESEMMÉ HAIR CARE 10.64 MILLION INDIA SHAMPOO | TRESEMMÉ INDIA POND'S WHITE BEAUTY FACE POND'S WASH | FOR SPOTLESS, FLAWLESS SKIN CARE 4.96 MILLION INDIA SKIN - KANNADA WHAT'S IN MY BAG WITH KALKI ORIFLAME MISC 103,292 KOECHLIN | ORIFLAME INDIA INDIA PATANJALI DANT KANTI | PATANJALI 5.90 HYGIENE PATANJALI AYURVED AYURVED THOUSAND NYKAA BEAUTY DIARIES HINDI | 322.96 MAKEUP NYKAA MAKEUP FOR BEGINNERS | NYKAA THOUSAND GET GORGEOUS HAIR AT HOME EVERYDAY WITH THE NEW TRESEMME HAIR CARE 17.49 MILLION KEYWORD CLOUD TRESEMMÉ PROCOLLECTION | INDIA TRESEMMÉINDIA

TOP 5 MOST VIEWED ADS AS PER DURATION UNDER 30 SECS BRAND AD TITLE VIEWS Here, we divided 2,526 videos of 72 brands into three timeframes as per their durations. Below three SETWET STYLING SET WET GELS - SADA SEXY RAHO 17.21 MILLION POND'S WHITE BEAUTY FACE WASH | FOR tables depicts top five ads in each time duration with POND'S INDIA SPOTLESS, FLAWLESS SKIN - KANNADA 4.96 MILLION the name of the brand. LAKME INDIA LAKMÉLIP LOVE (BENGALI) 4.24 MILLION POND'S WHITE BEAUTY FACE WASH | FOR POND'S INDIA SPOTLESS, FLAWLESS SKIN - TAMIL 3.89 MILLION POND'S WHITE BEAUTY FACE WASH | FOR POND'S INDIA SPOTLESS, FLAWLESS SKIN - TELUGU 3.70 MILLION

FROM 30 TO 90 SECS ABOVE 90 SECS BRAND AD TITLE VIEWS BRAND AD TITLE VIEWS HIMALAYA PERSONAL EK NAYI MUSKAAN - MUNMUN'S STORY 2.44 MILLION GET A FREE WATERPROOF SHOWER RADIO WITH CARE TRESEMME INDIA TRESEMMÉ SHAMPOO | TRESEMMÉ INDIA 10.64 MILLION #ZEROBODYSHAME | SAY NO TO BODY NIVEA BODY MILK WITH DEEP MOISTURE SERUM NYKAA SHAMING FT. SHAH RUKH KHAN AND KATRINA 1.19 MILLION NIVEA INDIA | #YOURBESTISDEEPWITHIN 2.79 MILLION KAIF | NYKAA #IAMANYKAAEVERYDAY FT. JANHVI KAPOOR | NYKAA BEAUTY DIARIES HINDI | MAKEUP FOR NYKAA NYKAA 322.96 THOUSAND NYKAA 2.51 MILLION BEGINNERS | NYKAA LAZY GIRL'S EVERYDAY MAKEUP ROUTINE WITH CLEANAND NO MORE LOOK LOOK “ NEW CLEAN & CLEAR NYKAA 182.86 THOUSAND CLEARINDIA FOAMING FACE WASH 1.91 MILLION KOMAL PANDEY | NYKAA PARACHUTE PARACHUTE ADVANSED | BIN KARAN ¦ BEWAJAH HOW TO DO A COMPLETE 9 STEP KOREAN ADVANSED ¦ THODA LOVE JATAO NA ¦ 1.89 MILLION NYKAA BEAUTY SKINCARE ROUTINE FT. DEBASREE 161.11 THOUSAND BANERJEE | NYKAA

NOTE: THIS IS AN ANALYSIS FOR THE PERIOD OF JANUARY 2018 TO APRIL 2019 CONDUCTED ON VIDEOS UPLOADED IN THE MONTH OF DECEMBER 2018. Source: Vidooly Analytics REPORTS

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