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0145-HETRA Infomemo DIGITALE UNICITÀ E PRESTIGIO NEL CUORE DI ROMA HETRA | INDEX INDICE / INDEX I TA ENG HETRA HETRA Abstract 04 Abstract 62 Il brand 06 The brand 64 Opportunità 10 Opportunity 68 IL CONTESTO THE CONTEXT Il Rione Sallustiano 16 Rione Sallustiano 74 Punti di interesse 20 Attractions 78 Accessibilità 22 Accessibility 80 I VILLINI THE RESIDENCES Il complesso 26 The complex 84 Villino Spierer 30 The Spierer 88 Villino Rattazzi 36 The Rattazzi 94 Residenza Rattazzi 42 The Rattazzi Residence 100 Villino Pignatelli 48 The Pignatelli 106 02 HETRA | ABSTRACT HETRA | ABSTRACT 03 HETRA 04 HETRA | ABSTRACT HETRA | ABSTRACT 05 Incastonate nel cuore di Roma ci sono quattro pietre preziose. Ognuna brilla di luce propria. ABSTRACT Ognuna di esse emana un’aura speciale. Insieme compongono un unico gioiello, che moltiplica il loro valore. Quattro pietre pregiate, quattro ville prestigiose che compongono un lussuoso sistema immobiliare, capace di trasmettere la sensualità di un giardino eterno e inaccessibile. Un giardino proibito a molti, ma non a tutti. 06 HETRA | IL BRAND 07 IL BRAND UN’ICONA NEL CENTRO DELLA CITTÀ ETERNA Un simbolo di prestigio, unicità e valore senza tempo. L’identità di Hetra nasce dal contesto in cui sorge, un’area che anticamente ospitava gli Horti Sallustiani, il più grande parco monumentale di Roma. Ancora oggi quello sfarzo si ritrova nei rigogliosi giardini e nelle eleganti residenze che ospitavano l’alta borghesia, con le loro facciate ingentilite da elementi decorativi. 08 HETRA | IL BRAND HETRA | IL BRAND 09 Decorazioni antropomorfe e floreali caratterizzano la sua identità. Hetra è un organismo unitario fatto di ville e spa- memorabili vie capitoline, le quattro unità Hetra zi aperti che esprimono la qualità di un ambiente presentano caratteristiche molto diverse tra loro. eterogeneo, antico per origine ma estremamente Quattro identità forti che, insieme, generano un te- moderno per vocazione. Ben protette, circondate traedro di prestigio. da un giardino lussureggiante, incastonate tra le 10 HETRA | OPPORTUNITÀ HETRA | OPPORTUNITÀ 11 OPPORTUNITÀ Autentica garanzia di successo Come in un diadema composto da diverse gemme, ciascuno degli immobili del complesso Hetra rap- presenta un’opportunità di investimento unica, con il potenziale di aumentare notevolmente il proprio valore sia mantenendo l’attuale vocazione che con una diversa destinazione d’uso. Ciascuna proprietà, inoltre, conserva la garanzia data dalla prossimità con le altre ville del comples- so, contenitori di eccellenza e portatori dello stesso messaggio di esclusività. 12 HETRA | OPPORTUNITÀ HETRA | OPPORTUNITÀ 13 Un portfolio unico per il prestigio, la posizione e il valore storico. Per la disposizione degli immobili e l’affaccio sulla tempo, è in grado di dare risposte alle attuali neces- rigogliosa corte, il complesso può essere anche ac- sità del mercato immobiliare B2B, come organizza- quistato nella sua interezza e convertito in nucleo di zioni, istituzioni e hospitality, e B2C come strutture prestigio nel centro nevralgico di Roma. Luxury residential. L’asset ha un valore storico inestimabile e, allo stesso 14 HETRA | IL CONTESTO HETRA | IL CONTESTO 15 IL CONTESTO 16 HETRA | IL RIONE SALLUSTIANO 17 HETRA | LOREM IL RIONE SALLUSTIANO UNA GRANDE BELLEZZA MONUMENTALE Il complesso Hetra sorge nel centro storico della città, all’interno del Rione Sallustiano, il quartiere delimitato da Porta Pia, via Boncompagni, via Bissolati e via XX Settembre. Questo distretto prende il nome dagli Horti Sallu- stiani, voluti dal senatore romano Sallustio per ac- cogliere le grandi dimore dei patrizi. 18 HETRA | IL RIONE SALLUSTIANO HETRA | IL RIONE SALLUSTIANO 19 Un’oasi che racchiude il carisma della nobiltà romana e il fascino della dolce vita. Eleganti, ben curati e ornati da lussureggianti giar- cati e le fontane che mitigavano i pomeriggi assola- dini, gli Horti divennero soggiorno di imperatori e ti. Ancora oggi questa zona conserva le sue antiche consoli romani che qui trovavano sfarzo e tranquil- origini di oasi protetta nel cuore della città, un luo- lità, a pochi passi dal centro pulsante dell’Impero. go che racconta l’antico fascino della nobiltà romana Oltre che per la ricca vegetazione, gli Horti erano attraverso i ricchi palazzi, le ampie ville, i cortili ben caratterizzati da elementi architettonici e decorativi tenuti e le aree così silenziose. di pregio come le candide statue in marmo, i porti- 20 HETRA | PUNTI DI INTERESSE HETRA | PUNTI DI INTERESSE 21 PIAZZA DEL POPOLO PIAZZA DI SPAGNA VILLA BORGHESE PALAZZO BARBERINI VIA VITTORIO VENETO HETRA Via Boncompagni, Via Piemonte PUNTI DI INTERESSE Hetra è incastonata tra monumenti e punti di inte- al mondo. Non lontano Piazza del Popolo accoglie Attraverso una storia resse storico-artistico tra i più noti e visitati d’Ita- con i suoi 16000 mq pedonali e offre una solenne lia. panoramica del Pincio. Tornando verso la zona del A pochi passi Via Vittorio Veneto seduce con i Rione Sallustiano si incontra la grandiosa bellezza di arte e magnificenza. suoi caffè e alberghi che raccontano la dolce vita della Fontana di Trevi, l’abbraccio di Piazza della felliniana; poco più a ovest l’imponente scalinata di Repubblica e il panorama verde di Villa Borghese. Trinità dei Monti si getta in Piazza di Spagna e ac- compagna verso via Condotti, fulcro dell’alta moda Un percorso eccezionale attraverso migliaia di anni italiana, con le boutique più lussuose e rinomate di storia, arte e bellezza italiana. 22 HETRA | PUNTI DI INTERESSE 23 RIONE SALLUSTIANO ACCESSIBILITÀ Tempi di percorrenza Nel mercato residenziale, il Rione Sallustiano è con- Hetra si trova al centro di quest’area, ben servita dal Via Veneto - 500 m 6 minuti a piedi Aeroporto Ciampino - 28 km 35 minuti in auto siderato una delle aree più prestigiose di Roma. La trasporto pubblico e accessibile con ogni mezzo. Villa Borghese - 600 m 7 minuti a piedi Aeroporto Fiumicino - 33 km 45 minuti in auto sua posizione centrale, al di fuori della zona a traffi- La metropolitana è a 700 metri dal complesso - linea Fontana di Trevi - 1300 m 15 minuti a piedi co limitato, lo rende appetibile a chi cerca una solu- A, fermata Barberini - e numerose linee di autobus zione di notevole pregio architettonico in una posi- servono la zona. zione strategica e facilmente accessibile. Metro Barberini - 700 m 8 minuti a piedi Stazione Termini - 1300 m 15 minuti a piedi Metro Piazza di Spagna - 1300 m 15 minuti a piedi 24 HETRA | I VILLINI HETRA | I VILLINI 25 I VILLINI 26 HETRA | IL COMPLESSO 27 IL COMPLESSO UN SISTEMA IMMOBILIARE DAL VALORE UNICO Hetra è considerato un trophy asset di elevata qualità architettonica. Un portfolio unico per il prestigio e la posizione. La flessibilità di utilizzo gli conferisce una straordi- naria capacità di attirare tenant appartenenti a set- tori diversi e accomunati dalla ricerca della bellezza e dell’iconicità. 28 HETRA | IL COMPLESSO HETRA | IL COMPLESSO 29 Aree verdi/parcheggio piano strada: 3.188 Mq Un luogo riservato, ricco Parcheggi interrati: 970 Mq di linguaggi e patrimoni Una grande corte di giardini esotici, sculture, fonta- ta personalità di rilievo ed utilizzatori d’eccellenza. che creano un’atmosfera ne e scorci inaspettati. Scrigno di una vita votata al successo, di una ricca Questo è il contesto su cui si affaccia Hetra e che ne storia di trionfi: passati, presenti e futuri. aumenta il valore di investimento: un club intimo e senza tempo. privato, di grande bellezza monumentale che ospi- 30 HETRA | LO SPIERER HETRA | LO SPIERER 31 Un edificio iconico, che comunica eleganza e carattere fin dal primo sguardo. LO SPIERER Tra gli immobili del complesso, il villino Spierer si contraddistingue per il suo stile eclettico, costituito da un elaborato neorococò che delinea l’intera struttura architettonica, a partire dalla facciata. Circondata da un’aura raffinata, ornata di stucchi dentro e fuo- ri, questa struttura ricorda certi ″hotel particulier″ tipici della Francia del secondo Impero. 32 HETRA | LO SPIERER 33 HETRA | LOREM Esuberanti decorazioni e un linguaggio architettonico non replicabile. Il primo incontro con lo Spierer è il sofisticato por- pre una disposizione degli spazi tipica dei villini, che tico della facciata principale, sormontato da un ter- vede i piani rialzato e primo destinati ad ambienti razzo a pianta polilobata e chiuso successivamente di rappresentanza e collegati da un’imponente sca- da vetrate colorate. Gli elementi decorativi qui si la, per un totale di quattro livelli fuori terra e uno manifestano con particolare esuberanza: capitel- seminterrato. Come all’esterno, così anche all’inter- li compositi arricchiti da frutta e conchiglie, fine- no, le decorazioni originali e l’eleganza degli stucchi stre sormontate da timpani triangolari con volute e rendono questo edificio prestigioso e memorabile. ghirlande, festoni e gigli in stucco. Entrando si sco- 34 HETRA | LO SPIERER 35 Via Piemonte 48 Area - Mq 1.629 Terrazze/Balconi - Mq 363 Piani - 4 via Boncompagni via iemonte 36 HETRA | IL RATTAZZI HETRA | IL RATTAZZI 37 Un affaccio esterno di grande impatto cela la dimensione intima del giardino. IL RATTAZZI Dietro la cancellata in ferro battuto svetta imponente il villino Rattazzi. La sua facciata di accesso, su via Boncompagni, è rivestita con un paramento il bugna- to liscio che conferisce all’edificio un’aura solenne. 38 HETRA | IL RATTAZZI 39 01 HETRA | LOREM Lo stile neorinascimentale è impreziosito dalle ricche decorazioni barocche. La successione dei piani è scandita da eleganti fasce mentre il fronte verso il giardino recupera sobrietà con marcapiano, caratterizzate da metope e triglifi nella par- un impianto simile a quello dei bow-window e proteg- te inferiore e da un fregio a palmette in quella superiore. ge la dimensione privata del cortile. Mentre l’esterno ha Elemento fortemente caratterizzante sono le mensole a mantenuto l’impianto originario, gli interni sono stati forma di testa umana che sorreggono il timpano delle trasformati radicalmente: negli ultimi dieci anni, i cin- finestre al primo piano, particolarità che si perde all’ul- que piani dell’edificio sono stati adibiti a uffici di alto timo livello dove vige uno stile più sobrio.
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