LONDON’S PRINCIPAL ADDRESS

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THE DEVELOPMENT

DEVELOPER GROUND RENT Principal Place Residential Ltd. 1 bed: £550 A joint venture managed by Brookfield, 2 bed (inc 1 bed plus study): £650 Concord Pacific and W1 Developments 3 bed (inc 2 bed plus study): £750 Penthouses: £1,000 DEVELOPMENT Principal Tower, a 50-storey luxury SERVICE CHARGES residential building, with 243 apartments Estimated – £6.96 psf, p.a.

ESTIMATED COMPLETION CAR PARKING 3 years from the building start date, 51 allocated car parking spaces which is estimated to begin in Q1 2015 CYCLE PARKING LOCAL AUTHORITY 251 cycle spaces London Borough of Hackney LOCATION TENURE London EC2 981 SITE BUILDING WARRANTY Within EC2, the site is situated on the NHBC corner of Shoreditch High Street and Worship Street

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MAP

C ITY RO AD ISLINGTON hoxton square N shoreditch EET STR town hall

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R E B MARKET B MOORGATE LIVERPOOL R I BURY C STREET C INS IR F CU K S L CITY OF A (2018) N MUSEUM C E OF LONDON LONDON WALL O LONDON M LO M NDO N W E AL R L E C T IA A L G S S T P SALESFORCE RE O E H TOWER T BANK OF IS A ENGLAND B 40 H O U N D TOWER S ALDGATE ST PAUL’S D 42 IT EAST C H

T TREE NE LE S WG EED ATE DN ST EA REE HR THE ST. PAUL’S T T GHERKIN CATHEDRAL BANK ROYAL EXCHANGE LEADENHALL MARKET

EET MANSION HOUSE QUEEN VICTORIA STR FENCHURCH STREET LONDON CANON STREET TOWER GATEWAY MONUMENT

MONUMENT TOWER HILL

RIVER THAMES TOWER OF TOWER LONDON BRIDGE

LONDON BRIDGE

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AERIAL VIEW

the TOWER 42 ST PAUL’S gherkin CATHEDRAL

the shard LIVERPOOL STREET STATION SALESFORCE PRINCIPAL TATE MODERN LONDON Tower TOWER EYE

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LOCAL AREA

Principal Tower is located in a highly sought after central London district, where the City meets Shoreditch – a unique blend of tradition and creativity.

It is close to the City’s most venerated institutions, such as the Bank of England, to four Michelin-starred restaurants, such as Galvin, to the soon-to-be-opened Nobu Hotel, as well as to the eclectic buzz of Shoreditch, where global brands like APC and Burberry rub shoulders with artisan bakeries and pop-up boutiques.

(CLOCKWISE FROM LEFT)

Louis Vuitton at THE Royal Exchange The area attracts premium brands from around the world.

TRAMSHED Mark Hix’s chicken and steak diner with its own art space.

Spitalfields MARKET Boutiques line the streets near Spitalfields Market.

GALVIN LA CHAPELLE Michelin-starred modern French cuisine in gothic surroundings.

MAISON TROIS GARÇONS Lifestyle café featuring seasonal menu and eclectic design shop.

SHOREDITCH WALL ART Creativity takes to the streets.

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plan Principal Place is a comprehensively Everything is connected by a half-acre planned mixed-use scheme. public piazza beautifully landscaped by Consisting of: Townsend. Principal Place is the new hub • Principal Tower, a 50-storey luxury for London life at its most vibrant. residential building featuring impressive views of London • 600,000 sq. ft. premium office space housed in a 16-storey state-of-the-art commercial building • 20,000 sq. ft. of retail facilities including refined boutiques, smart cafés, lively bars and gourmet eateries • A refurbished historic building to accommodate a fine dining restaurant

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principal tower E XTERIOR

JOINT VENTURE MANAGED BY SALES REPRESENTATION 8 principal tower The interiors have been designed by world renowned architects Foster INTERIOR s Interiors and LIV Designs. Each apartment has been designed to maximise the views and create spacious apartments, which reflect the architectural style of Foster+Partners. Within each apartment, buyers have the option to select their kitchen and bathroom interiors from a wide range of sample options

Living room

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(ABOVE) Kitchen – loft palette

(RIGHT) Master bathroom – urban palette

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COMMUNAL AREAs

The dramatic curved staircase leads to the mezzanine double height lobby. The lobby’s design and materials establish a relationship with the surrounding landscape and piazza, while taking inspiration from the area’s industrial heritage. This is reflected in the textured, leathered grey stone of the floor; the oiled steel of the staircase and balustrade; the metal framing detail to the stone walls. A contemporary chandelier of illuminated brass rods has been commissioned from renowned lighting designers, Random, specifically for the building.

(ABOVE) Lobby

(RIGHT) Principal place

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(FROM TOP) Gym, pool and screening room

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SPECIFICATION

Master Bathroom Space in the master bathrooms is optimised to provide double vanity counters and to create a luxurious yet calm hotel-like feel. The basins and bathtub are under-mounted to stone for a sleek modern look, with Dornbracht basin and shower fixtures. The large format stone flooring has a finish reminiscent of concrete – another reference to the area’s industrial heritage – with a touch of glamour introduced by the floating stone-clad vanity counter. Storage is discreetly concealed behind the counter’s heated mirrors.

Kitchen A base palette of faded oak herringbone timber flooring extends throughout the apartments. There are two primary palettes. The ‘urban’ palette is deeper and combines dark stained timber veneer with copper tones, while the lighter ‘loft’ palette combines a soft grey stained timber with white stone. In the two-bedroom apartment, the smart timber veneer joinery of the kitchen provides a sleek backdrop to the dining area. LEDs mounted to the underside of cabinets provide both mood and task lighting. Kitchens will be provided by premier brand Poggenpohl, Appliances include built-in, glass-fronted wine-fridge, Miele hob, oven and coffee machine and integrated Siemens fridge/freezer.

Living Room All interiors are designed by Foster + Partners’ own in-house interiors practice in collaboration with LIV Interiors to seamlessly blend with the architecture. A cool palette, carefully considered detailing and the very best materials combine to create serenely elegant spaces. The spectacular views are an integral part of the apartments – epic vistas of an epic skyline.

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TERMS OF PAYMENT

Reservation at Exchange at Documentation required international launch international launch for exchange of contract 1. £5,000 Reservation Fee payable 1. £5,000 Reservation Fee payable A. Photo Identification – Passport within 24 hours to the Seller’s agents immediately to the Seller’s agents or Identification Card (without which this reservation will be 2. Exchange contracts immediately B. A current Utility Bill or Bank Statement null and void) 3. 10% Deposit payable within 21 days showing name and home address 2. Contracts to be exchanged within to the Seller’s solicitors (following a. No older than 6 months 14 days of signing this Reservation receipt the Reservation Fee will be Agreement (‘Period’) refunded by the Seller’s agents) Please be advised that the solicitors must 3. 10% Deposit payable on exchange 4. 10% staged construction payment have signed and certified the original of contracts to the Seller’s solicitors payable one year after exchange and copies of the above. If the purchase is (following receipt the Reservation Fee 80% payable on completion, together being taken in a Company name then will be refunded by the Seller’s agent(s) with additional payments provided for the following must be provided: 4. 10% staged construction payment under the terms of the contract A. A copy of the Certificate of payable one year after exchange and Incorporation and Memorandum 80% payable on completion, together of Articles And Association with additional payments provided for B. Evidence of the Company’s registered under the terms of the contract address C. A list of Directors and Shareholders D. Individual Photo Identification and Address Identification for Directors and Shareholders

VENDOR’S SOLICITORS PURCHASER’S SOLICITORS Howard Kennedy Fsi LLP GCL Solicitors LLP 19 Cavendish Square Guildford London W1A 2AW Surrey GU1 3DA T: +44 (0)20 3350 3350 Tel: +44 (0)1483 577091 E-mail: [email protected] E-mail: [email protected] Web: howardkennedyfsi.com Web: www.gclsols.com

JOINT VENTURE MANAGED BY SALES REPRESENTATION