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A Bigger & Better ATM 2015 Vol. XI No. 5; May 2015 A DDP PUBLICATION Pages: 32 A Bigger & Better ATM 2015 The Arabian Travel Market 2015, scheduled for May 4-7 in Dubai, promises to be bigger and better. For 21 years, the exhibition has provided opportunities for business meetings between organisations from around the globe. This year, the market’s spotlight theme is Family Travel, besides Travel Technology, Business Travel, Luxury and Wellness. S USMITA G HOSH ver 23,500 visitors came to the Arabian OTravel Market in 2014, marking a 12 per cent increase in overall visitors compared to 2013, with 14,838 meeting requests made. ATM 2015 is set to be even bigger with another new Faisal Ahmed Al Nuaimi Russel G.H. Sharpe Freddy Farid Kobkarn Wattanavrangkul Khaled Sharabassy hall being added. General Manager COO, Citymax Hotel Area General Manager Minister of Tourism and Sport General Manager Ajman Tourism Development Landmark Hospitality Gloria Hotels & Resorts Tourism Authority, Thailand Tilal Liwa Hotel Department During ATM 2014, Ajman Tourism Development The results of ATM We have decided We have noticed We would be We offer Department (ATDD) launched 2014 included that to build 3 new an increasing implementing different an international promotion Ajman tourism marketing customized campaign, updated stake- hotels to be ready number of Dubai holders, partners about its revenues reached by 2017 as World visitors from the strategies to packages for recent activities and plans for nearly AED 300 mn, Expo 2020 will business and attract ME tourists guests to discover the near future. compared to AED need a lot more leisure sector through ‘Discover the true spirit of “In general, we, at 220 mn in 2013 mid-market rooms in 2015 Thainess 2015’ Arabia ATDD, had done our best to make use of such an international event in every Manager, Ajman Tourism serve as one of the targets of revenues reached nearly compared to about 600,000 pared to 29 in 2013,” possible way. We are Development Department. such vision. “Our success is AED 300 million, compared in 2013. Average hotel occu- Al Nuaimi said. taking part in ATM 2015 measured by the results of to AED 220 million in 2013. pancy rates reached 65 per for the fourth consecutive ATDD works as part of the tourism sectors in Ajman. The number of hotel and cent. The number of hotel The launch project of year,” informed Faisal Ajman Vision 2021. Each The results of ATM 2014 hotel apartments’ guests in establishments in Ajman Ajman Tourism Investment Ahmed Al Nuaimi, General activity held by ATDD should included that Ajman tourism 2014 increased to 850,000, reached 31 in 2014, com- Contd. on page 4 4 TRAVTALK MAY 2015 NEWS Sharjah woos Chinese travellers Sharjah has been in the spotlight as a popular destination for Chinese tourists as Sharjah Commerce and Tourism Development Authority (SCTDA) led the Emirate’s participation in China Outbound Tourism and Travel Market (COTTM) exhibition recently for the second year. TT BUREAU from China this year as we Sharjah’s hotels received positive impact of SCTDA’s against more than 263,000 in celebrate Sharjah’s recogni- more than 35,000 Chinese participation in prominent 2013, added H.E. Al Midfa. harjah’s participation in tion as the Capital of Arab guests during 2014, exhibitions in the Chinese Sthe specialised interna- Tourism for 2015.” registering an increase of tourism market. The Sharjah pavilion at tional exhibition that attracts over 130 per cent against the COTTM Beijing was a global industry stakeholders Sharjah has emerged as the 2013 figures when the The SCTDA Director blend of tradition and moder- is especially significant this a major destination for tourists emirate received 15,000 General says that COTTM nity and drew attention to the year considering that the from China due to its safe and Chinese guests. Beijing has opened a new Emirate’s celebrations over Emirate is celebrating its secure environment, family window for Sharjah to the the winning of the Arab recognition as the Capital of friendly atmosphere, wide The number of Chinese Asian markets, which Tourism Capital Award for Arab Tourism for 2015. selection of hotels and guests in Sharjah constituted have emerged as the most 2015, a recognition Sharjah its cultural offerings. In view 1.8 per cent of total number of promising outbound tourism earned on the basis of its cul- H.E. Khalid Jasim Al Midfa On Sharjah’s participa- Director General market in the world. Tourists tural diversity, heritage and tion in the COTTM Beijing SCTDA from the Asian market distinct tourism experience. 2015, H.E. Khalid Jasim Al Sharjah’s hotels received more than are increasingly attracted Midfa, Director General, in the Chinese tourism market 35,000 Chinese guests during 2014, to the Middle East because Marhaba, China SCTDA, says, “Sharjah’s suc- and enhanced its relations registering an increase of over 130 per of its rich history, culture cessful participation at with the Chinese and Asian and a plethora of leisure N Number of Chinese COTTM Beijing in 2014 stakeholders. We look forward cent against the 2013 figures when the and entertainment options, guests in Sharjah helped strengthen its position to welcoming more tourists Emirate received 15,000 Chinese guests including luxury hotels constituted 1.8% of total and facilities. number of international guests received during the year 2014, a 124% The number of visitors jump over 2013 when of the growing visitor international guests received from Asian countries to they accounted for 0.8% numbers from China, Air during the year 2014, a 124 Sharjah registered sustained N Sharjah’s hotels Arabia recently started per cent jump over 2013 when growth in the past few years received more than services to Urumqi, the they accounted for 0.8 per with hotels in the Emirate 35,000 Chinese guests largest city in Western China. cent. The number of Asian recording 19 per cent during 2014, an increase guests of diverse nationalities increase in the number of of over 130% against the 2013 figures when the Highlighting the growing in the Emirate’s hotels also Asian guests. Sharjah emirate received 15,000 Chinese interest in Sharjah, grew from 13.4 per cent to received more than 313,000 Chinese guests H.E. Al Midfa stated that 15.9 per cent, highlighting the Asian guests in 2014 as 91% repeat exhibitors@ATM 2015 Contd. from page 1 tion of travellers pouring in in road shows, workshops and with the delegation from all to attract Middle East tourists Market as attractive packages generally from India, China, travel trade shows in UAE and over Thailand and discover through the ‘Discover Thainess to attract families and groups Map is now completed and its and Far East,” he added. overseas. In 2014 we have varied attractions which the 2015’ campaign which looking for leisure getaway, will results will be announced on organised more than 45 famil- country can offer the Middle includes ‘Thai Experience’, be unveiled the first day of ATM 2015. Also, “Along with DTCM we iarisation trips for our overseas East tourist,” asserted ‘Thai Way of Life’ and ‘Thai ATDD, every year, produces a are making new initiatives to partners mostly from CIS Kobkarn Wattanavrangkul, Culture’. We would also be Khaled Sharabassy, promotional video on tourism start promoting this mid mar- countries, India, Germany and Minister of Tourism and Sport focussing on niche segments General Manager, Tilal Liwa potentials in Ajman. The 2015 ket segment in Dubai. Hence, Turkey,” commented Freddy Tourism Authority, Thailand. like Wedding and Hotel, mentioned, “The hotel is film will be launched during the we can able to see different Farid, Area General Manager, “We would be implementing a Honeymoons, Medical now positioned as an ideal days of the event. types of travellers. Henceforth, Gloria Hotels & Resorts. range of marketing strategies Tourism, Green Tourism, destination for a perfect leisure the travel trade can have better Gastronomy Tourism, travel getaway. We offer differ- ATM 2014 was indeed packages and reasonable “We have recently Shopping and Sports Tourism. ent customized packages for very successful for Citymax prices,” he further stated. received a 4-star classification Connecting Travel Trade guests to discover the true Hotel as there were a number for our Dubai property – Yassat While the UAE remained spirit of Arabia. In addition, the of pronouncements especially Gloria Hotels and Gloria Hotel Apartments. We N In ATM 2014, 89% of in top position bringing an esti- hotel arranges complimentary on mid market hotels. There Resorts had announced two also have a huge renovation visitors were completely mate of 124,000 visitors to return transfers to leisure was an announcement of new properties joining the plan ongoing in Gloria Hotel. In or very satisfied with the Thailand in 2013 other GCC guests from Abu Dhabi airport quality of the exhibitors another 20,000 rooms coming group during ATM last year. terms of business we have of the show and 14,780 countries were also seen to the hotel based on a mini- into this market segment. “We With the continuing expansion already noticed an increasing meetings requests were emerging as potential expand- mum of 3-nights stay only. are excited and have decided in the UAE, the Gulf and the number of Dubai visitors from made through My ATM ing markets including Oman, This season, we have organ- to build 3 new hotels, to be Middle East, the hotel expects the business and leisure sec- (the online diary KSA and Kuwait. In 2015, the ised more adventure activities.” ready by 2017 as World Expo to meet and establish relations tor in 2015 and expect further networking tool) Middle East will remain an The property anticipates a 2020 will need lot more mid- with new partners, strengthen growth in this segment by end N 91% of exhibitors are important source market with busy summer season thus it market rooms,” expressed relationship with existing part- of the year,” he added.
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