UPDATE Trade January 2019 Volume IV Issue VII Pages 32 TRANSFORMING TRAVEL CHOICES Social Media propelling tourism growth in the ME BRACE YOURSELVES FOR True Arabian Getaway January 2019 1 Trade Dear readers, PUBLISHER & CEO For our January issue, things get innovative and interactive with Varun Malhotra
[email protected] the spin of social media in the wheels of travelling. Shaping the future of the travel fraternity in Middle East, social media, today, DIRECTOR is changing the conventional travel practices along with driving Pranav Khullar
[email protected] rapid transformation in the region. Not only the countries in the UAE have a high proportion of youthful and tech savvy crowd, its VICE PRESIDENT home to a vast majority of population having access to smartphones Shelly C
[email protected] but they are active users of social networks as well. Social media plays a major part in the dreaming phase of planning a trip as the ASSOCIATE EDITOR users often share their ideas and travelling experiences inspiring Gagneet Kaur others to consider it as their next holiday destination. We gauge ASST. EDITOR the growth of social media in the travel and tourism industry and Sayanti Halder the way it is influencing the travel choices in the ‘Special Feature’ and how various companies are capitalising on this opportunity REPORTER while keeping their audience on the toes with the latest outstanding Kritika Dua offerings which they can’t resist exploring. The leading names AGM SALES & MARKETING (MUMBAI) share the insights on how social media is acting as a travel inspiration and a decider in planning the next trip.