How India Travels Through Mobile

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HOW INDIA TRAVELS THROUGH MOBILE Q2’ 2014 HIGHLIGHTS India goes mobile: Of the 30% 67 % increase 43%total of overall in mobile searches trac share transactions (Q2’14 vs. Q1’14) on Mobile via Mobile The perfect holiday: On Mobile, Q2’14 saw: lower lower higher air higher hotel 19% airfares 6.3% hotel fares 66%bookings 92%bookings SIZING IT UP THE BATTLE OF THE APPS Share of trac by device in Q2’14 iOS vs. Android share of trac Mobile Web Android 46% 39% Mobile Tablet 92% 8% iOS 15% THE BATTLE OF THE BROWSERS Share of trac by browsers Android Chrome Browser Safari 29.9% 23.6% 15.7% THE BRAND PRIX Share of trac by brand between Apple 23% 36% Samsung The brand that rocks the cradle: The big belly: Samsung & Apple still lead in device trac share New Delhi showed the highest q-o-q increase in mobile + tablet Soaring high: trac share from Apple devices lead the share of air searches 39% to 52% THE COLOUR OF MOBILITY Top 5 high-end iPhone iPhone Apple Samsung Samsung 1 2 3 4 5 transaction 5s 5 iPad GT-N7100 GT-19300 size models Galaxy Galaxy Note II S III Top 5 low-end Samsung Samsung 3 Samsung 4 iPhone 5 iPhone transaction 1 Galaxy 2 Galaxy S Galaxy 5S 5 size models Grand Duos Duos Core THE NEWBIES The latest devices to jump onto the Cleartrip Wagon in Q2’14 Motorola Micromax Sony Samsung SM- LG Moto G Canvas Xperia G7105 Galaxy D855 (gen 2)/E A177 Juice M2/C3 Grand 2 LTE G3 THE APPLE OF OUR EYES iOS7 iOS8 Others iOS Trac by OS version 50.1% 44.3% 5.6% as of October 9, 2014 THE SWEET TOOTH Android trac by OS version in Q2’14 Ice Cream Jelly Bean KitKat Sandwich Gingerbread 53.9% 26.5% 7.8% 5.3% (Q1’14: 57.6%) (Q1’14: 13.6%) (Q1’14: 10.4%) (Q1’14: 7.5%) HOME SUITE HOME VIEW viewed the searched for “Hotels near me” 41%“Photos” 23%(searched by more iOS than Android users) iOS: Pay@Hotel Stars Location Price Tripadvisor Rating Search patterns Android: Location Price Stars Tripadvisor Rating Amenities THE AGE OF TRAVEL THE TRAVEL BUG Cleartrip App users Sessions via mobile and tablet as a percentage by age group of the total sessions in Q2’14 Age Female Male 13-17 0.1% 1.2% 18-24 2.1% 18.7% Mumbai New Delhi Ahmedabad Lucknow 25-34 4.9% 44.9% 45% 52% 47% 60% 35-44 1.3% 18.0% 45-54 0.5% 5.5% 2.6% 55+ 0.2% Bangalore Jaipur Indore Total 9.1% 90.9% 36% 59% 45% THE IMPULSIVE TRAVELLER Immediate vs planned travel Days prior to travel Desktop Mobile 0-3 21% 30% 4-5 22% 19% 16-30 12% 10% 30+ 45% 42% THE HIGHFLIER THE SUITE LIFE Average airfare paid via mobile in Q2’14 Average fares for rooms at regular hotels vs 4 & 5 star hotels, booked via mobile Avg. Month Air Fare JUL 4,752 MONTH AVG FARES AVG FARES AUG 4,299 (4&5 STAR HOTELS) SEP 3,746 JUL 3,145 4,817 AUG 3,220 5,073 SEP 3,274 5,065 Source: Cleartrip data - Q2’FY14 .

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