CONTACT

Frederiksborggade 15, 9. 1360 København K // Sønder Allé 12 8000 C

[email protected] + 45 36 34 24 00 afajcdecaux.dk

RATECARD 2021 Content

Nationwide Digital Network...... 3 Digital Network...... 4 Abribus...... 5 Railboards...... 6 DSB Special formats...... 7 Retail & Convenience...... 8 Metro | Platform Doors...... 9 Metro | Banners...... 11 Metro | Dominance Stations...... 12 Metro | Full ownership Stations...... 13 Metro | Promotion & Sampling...... 14

Page 2 Nationwide Digital Network 2021

Number Price (DKK) Price (DKK) Handling fee** of screens Share of Time per unit per week (DKK) Nationwide Digital Network* 288 1% 206 59,328 3,495

The Nationwide Digital Network consists of our digital screens in City, at DSB stations as well as in the Metro.

EXAMPEL

Purchase of 7% SOT (on average) of The Nationwide Digital Network: Number Price (DKK) Number of playouts Handling fee** of screens Share of Time per week per week (DKK) DSB & Aalborg City 109 10.16% 669,890

Metro 179 5.07% 549,387

Total 288 415,046 1,219,277 3,495

Aalborg Digital City: 9 screens located in central Aalborg

Metro Stations: 179 screens in the metroen, M1-M4

DSB Stations: Aarhus Central Station, Aalborg Station, Station, , , , Kolding, , , , , , Svenborg, , Holbæk, Næstved, , , , Copenhagen Central Station, Vesterport, Nørreport, Østerport, Nordhavn, Svanemøllen, Hellerup, Lyngby, , Birkerød, Hillerød, Ryparken, Nørrebro, Flintholm, Vanløse, , , , , Ishøj, Friheden, Valby.

*The network cannot be split, but the desired SOT can be purchased fully flexibly. *The handling fee includes five motives. Page 3 All prices are valid from 1 January 2021. All prices are in DKK and excl. VAT and production costs. This material is subject to printing errors and possible price regulations. Digital Network 2021

Number Share of Price (DKK) Price (DKK) Handling fee* Digital Network of screens Time per unit per week (DKK) CPH Digital City 39 16,66% 4.934 192.426 3,495

Aalborg Digital City 9 16,66% 4.934 44.406 3,495 Malls 46 16,66% 2.470 113.620 3,495

Metro 54 16,66% 3.085 166.590 3,495

CPH Digital City 39 8,33% 3,265 127.335 3,495 Aalborg Digital City 9 8,33% 3,265 29,385 3,495

Malls 46 8,33% 1,648 75,808 3,495 Metro 54 8,33% 2,165 116,910 3,495

Digital Rail Convenience 97 16,66% 3,270 317,190 3,495 Digital Rail Convenience 97 8,33% 2,295 222,615 3,495

CPH Digital City: 39 screens located in central Copenhagen

Aalborg Digital City: 9 screens located in central Aalborg

Malls: Field’s, Bruun’s Galleri and Bryggen

Metro Stations: 179 screens in the metroen, M1-M4

*The handling fee includes five motives. Page 4 All prices are valid from 1 January 2021. All prices are in DKK and excl. VAT and production costs. This material is subject to printing errors and possible price regulations. Abribus 2021

Number Price (DKK) Price (DKK) Mounting fee Abribus - Nationwide* of panels per unit per week (DKK) 1 serie 295 960 283,200 17,405 2 serier 590 960 566,400 34,810 3 serier 885 960 849,600 52,215 4 serier 1,180 960 1,132,800 69,620

*By purchasing 4 series, the national coverage is 83,4% and have a frequence of 16,1 among the 15-70 year olds.

Number Price (DKK) Price (DKK) Mounting fee Abribus - Major cities of panels per unit per week (DKK) 1 serie 220 1,150 253,000 12,980 2 serier 440 1,150 506,000 25,960 3 serier 660 1,150 759,000 38,940 4 serier 880 1,150 1,012,000 51,920 *By purchasing 4 series, the major cities coverage is 95,2% and have frequence of 14,1 among the 15-70 year olds.

Number Price (DKK) Price (DKK) Mounting fee Abribus - Greater Copenhagen of panels per unit per week (DKK) 1 serie 104 1,265 131,560 6,136 2 serier 208 1,265 263,120 12,272

*By purchasing 2 series, the greater Copenhagen coverage is 92,1% and have a frequence of 9,7 among the 15-70 year olds. Nationwide: Kbh-Frb, Dragør, Frd. sund, Glostrup, Herlev, Hillerød, , Hørsholm, Lyngby, , Roskilde, Øvr. Hovedstad, Aarhus, Aalborg, Odense, Randers, Kolding, Vejle, Herning, , Viborg, Hjørring, , Holbæk, Slagelse, Sorø, , Øvr. Sjælland, Øvr. Midtjyllland, Øvr. Nordjylland, Øvr. Fyn, Øvr. Søn- derjylland Local 1 1,590 59 Major cities: Kbh-Frb, Dragør, Frd. sund, Glostrup, Herlev, Hillerød, Local Copenhagen/Fredriksberg/Aarhus/ 1 2,200 59 Hvidovre, Hørsholm, Lyngby, Taastrup, Roskilde, Øvr. Hovedstad, Odense/Aalborg Aarhus, Aalborg, Odense, Randers, Kolding, Vejle, Herning Greater Copenhagent: Kbh-Frb, Dragør, Frd. sund, Glostrup, Herlev, Specifically located 1 2,855 59 Hillerød, Hvidovre, Hørsholm, Lyngby, Taastrup, Øvr. Hovedstad

All prices are valid from 1 January 2020. All prices are in DKK and excl. VAT and production costs. This material is subject to printing errors and possible price regulations. Page 5 Railboard 2021

Number Price per unit Price Mounting fee Railboards of panels 2 weeks (DKK) 2 weeks (DKK) (DKK) Nationwide 375 1,437 538,875 22,125 Greater Copenhagen 201 1,705 342,705 11,859 Central Copenhagen 65 2,116 137,540 3,835

Specifically located 1 6,046 59

Nationwide: 116 stationer

Greater Copenhagen: 78 stationer

Central Copenhagen: 24 stationer

All prices are valid from 1 January 2020. All prices are in DKK and excl. VAT and production costs. This material is subject to printing errors and possible price regulations. Page 6 DSB special formats 2021

Price DSB Special formats 2 weeks (DKK) Mounting fee (DKK) Banner package: Aarhus station front halll, ceiling 84,800 18,500 Banner package: Aarhus station front hall, side wall 104,650 39,000 Aarhus Station - front hall, foil above doors 60,220 7,900

All prices are valid from 1 January 2020. All prices are in DKK and excl. VAT and production costs. This material is subject to printing errors and possible price regulations. Page 7 Retail & Convenience 2021

Number Price (DKK) Price (DKK) Mounting fee Retail of panels* per unit per week (DKK) Nationwide 485 1,260 611,100 28,615

Number Price (DKK) Price (DKK) Mounting fee Convenience of panels* per unit per week (DKK) Nationwide 143 1,260 180,180 8,437

Retail locations 26 Fakta 125 Føtex 56 Kvickly 61 MENY 33 Rema 1000 74 Super Brugsen 107

Convenience 7-Eleven 152 *Number of posters may vary over time, depending on the number of opened/closed stores. All prices are valid from 1 January 2020. All prices are in DKK and excl. VAT and production costs. This material is subject to printing errors and possible price regulations. Page 8 Metro | Platform doors 2021

Platform doors and panels between Number of Display price Production and mounting fee platform doors, with digital screen on platform panels Location Display period* per station of foil per station Kgs. Nytorv M3 110 1 week 138,097 22,295 M1/M2 70 1 week 138,097 16,655 Frederiksberg M3 78 1 week 138,097 17,953 København H 78 1 week 138,097 17,953 Rådhuspladsen 78 1 week 138,097 17,953 Østerport 78 1 week 138,097 17,953 Axel Møllers Have 78 1 week 69,525 17,953 Enghave Plads 78 1 week 69,525 17,953 Frederiksberg Allé 78 1 week 69,525 17,953 Flintholm 80 1 week 69,525 18,413 Both sides of the platform (platform doors Forum 82 1 week 69,525 18,695 and panels between platform doors) Islands Brygge 70 1 week 69,525 16,655 Nuuks Plads 78 1 week 69,525 17,953 Nørrebro 78 1 week 69,525 17,953 Nørrebros Runddel 78 1 week 69,525 17,953 Poul Henningsens Plads 78 1 week 69,525 17,953 Skjolds Plads 78 1 week 69,525 17,953 Trianglen 78 1 week 69,525 17,593 Vibenshus Runddel 78 1 week 69,525 17,953 Vanløse 88 1 week 69,525 19,930 Ørestad 92 1 week 69,525 20,677

Continued on next page

*A campaign must last a maximum of 4 weeks. Alle priser er gældende fra 1. januar 2021. Alle priser er ekskl. moms. Der tages forbehold for trykfejl og evt. prisreguleringer. Page 9 Metro | Platform doors 2021

Platform doors and panels Number of Display price Production and mounting fee between platform doors panels Location Display period* per station of foil per station Nørreport 82 1 week 108,097 15,200 Kgs. Nytorv M1/M2 82 1 week 108,097 15,200 Christianshavn 82 1 week 108,097 15,200 Both sides of the platform (platform doors Amagerbro 82 1 week 38,625 15,200 and panels between platform doors) Gammel Strand 78 1 week 38,625 14,458 Nordhavn 78 1 week 38,625 14,458 Marmorkirken 78 1 week 38,625 14,458

Number of Display price Production and mounting fee Platform doors with digital screen on platform panels Location Display period* per station of foil per station Bella Center 24 1 week 69,525 10,905 DR Byen 24 1 week 69,525 10,905 Available at platform doors on both sides Fasanvej 24 of the platform (does not apply to surfaces 1 week 69,525 10,905 Sundby 24 between platform doors) 1 week 69,525 10,905 + Digital abribus on platform Lindevang 24 1 week 69,525 10,905 Vestamager 24 1 week 69,525 10,905

Number of Display price Production and mounting fee Platform doors panels Location Display period* per station of foil per station Amager Strand 24 1 week 38,625 7,410 Femøren 24 Available at platform doors 1 week 38,625 7,410 on both sides of the platform Kastrup 24 1 week 38,625 7,410 (does not apply to surfaces between Lergravsparken 24 platform doors) 1 week 38,625 7,410 Øresund 24 1 week 38,625 7,410

*A campaign must last a maximum of 4 weeks. Alle priser er gældende fra 1. januar 2021. Alle priser er ekskl. moms. Der tages forbehold for trykfejl og evt. prisreguleringer. Page 10 Metro | Banners 2021

Production and Rear Wall Banners Amount Location of panels Display period Display price mounting fee Forum 1 1 week 92,905 16,665 Christianshavn 1 1 week 92,905 16,665 Amagerbro 1 1 week 92,905 16,665 Frederiksberg M3 1 1 week 92,905 16,665 Gammel Strand 1 1 week 92,905 16,665 Kongens Nytorv M3 1 1 week 92,905 16,665 København H. 1 Rear wall banner 1 week 92,905 16,665 Nørrebro 1 1 week 92,905 16,665 Poul Henningsens Plads 1 1 week 92,905 16,665 Rådhuspladsen 1 1 week 92,905 16,665 Skjolds Plads 1 1 week 92,905 16,665 Trianglen 1 1 week 92,905 16,665 Østerport 1 1 week 92,905 16,665

Production and Rear Wall Banner package Amount Display period Display price mounting fee Choose free between all stations above 4 1 week 303,850 58,500

Production and Banners Amount Location of panels Display period Display price mounting fee DR Byen 1 Double sided banner above 1 week 60,512 9,980 Sundby 1 staircase to station 1 week 60,512 9,980

All stations can be assembled freely. Alle priser er gældende fra 1. januar 2021. Alle priser er ekskl. moms. Der tages forbehold for trykfejl og evt. prisreguleringer Page 11 Metro | Dominance Nørreport 2021

Dominance Production and Nørreport Station Dominance elements Display period Display price mounting fee Full ownership (i.e. 100% SOT) on 6 digital screens at Concourse-level Thereof foliation around 2 digital screens Abribus 4 pcs. Foliation of Concourse-level glass railings as well as the two middle levels 8 escalators with a double-sided foliation (24 sides) Foliation of platform doors (and panels between doors) on both sides of the platform The entire Dominance package 1 week 540,750 78,295

Dominance Transfer tunnel Production and Nørreport Station Dominance elements Display period Display price mounting fee Foliation of walls Full ownership (i.e. 100% SOT) on 1 digital screen (with the option of audio*) The entire Dominance package 1 week 353,850 79,995

*if audio is selected +18.000

All prices are valid from 1 January 2020. All prices are in DKK and excl. VAT and production costs. This material is subject to printing errors and possible price regulations. Page 12 Metro | Full ownership Ørestad & Bella Center 2021

Full ownership Production and Ørestad Station Elements Display period Display price mounting fee Glass railings at stairs Glass railings at platform Platform doors Banner Digital Screen 1 pcs. Abribus 4 pcs. The entire ownership package 1 week 164,945 56,120

Full ownership Production and Elements Display period Display price mounting fee Glass railings at stairs Glass railings at platform Platform doors Banner Abribus 5 pcs. The entire ownership package 1 week 140,075 44,835

All prices are valid from 1 January 2020. All prices are in DKK and excl. VAT and production costs. This material is subject to printing errors and possible price regulations. Page 13 Metro | Sampling & Promotion 2021

Sampling Display period Price per station Nørreport or Kgs, Nytorv* ** 1 day 19,673 Nørreport or Kgs, Nytorv* ** 1 week 66,950 Christianshavn or Frederiksberg* ** 1 day 16,480 Christianshavn or Frederiksberg* ** 1 week 61,697 All additional stations 1 day 10,200 All additional stations 1 week 25,956 *All prices are per station

**Sampling can only be purchased upon simultaneous purchase of Dominance at the particular station,

Promotion Display period Price per station Nørreport or Kgs, Nytorv* ** 1 day 29,252 Nørreport or Kgs, Nytorv* ** 1 week 94,450 Christianshavn or Frederiksberg* ** 1 day 22,969 Christianshavn or Frederiksberg* ** 1 week 83,945 All additional stations 1 day 18,745 All additional stations 1 week 62,933 It is considered promotion when the sample consists of several campaign elements - and not just the distribution of samples / brochures etc, *All prices are per station

**Promotion can only be purchased upon simultaneous purchase of Dominance at the particular station,

All prices are valid from 1 January 2020. All prices are in DKK and excl. VAT and production costs. This material is subject to printing errors and possible price regulations. Page 14