Retail and Leisure Capacity Study Final Report

North West District Council February 2019

© 2019 Nathaniel Lichfield & Partners Ltd, trading as Lichfields. All Rights Reserved. Registered in , no. 2778116. 14 Regent’s Wharf, All Saints Street, London N1 9RL Formatted for double sided printing. Plans based upon Ordnance Survey mapping with the permission of Her Majesty’s Stationery Office. © Crown Copyright reserved. Licence number AL50684A 16460/02/PW/TS 16154628v8

Retail and Leisure Capacity Study : Final Report

Contents

1.0 Introduction 1 Overview 1 Report structure 1

2.0 Policy context 3 National planning policy 3 Local planning policy 6

3.0 Current provision and trends 9 Introduction 9 Retail trends 9 Expenditure growth 9 Centres in North West Leicestershire District and the surrounding area 14

4.0 The need for retail uses 21 Introduction 21 Methodology and base data 21 Existing spending patterns 25 Capacity for future convenience goods floorspace 28 Capacity for future comparison goods floorspace 29 The Retail Study Update 2015 30 Qualitative need for retail floorspace 31

5.0 The need for food / beverage uses 37 Introduction 37 Mix of uses 37 Food and beverage expenditure 38 Future capacity for food and beverage floorspace 39 Qualitative need 41 Conclusions 42

6.0 The need for other town centre uses 43 Introduction 43 Commercial leisure uses 43

7.0 Centre health check assessments 52

Retail and Leisure Capacity Study : Final Report

Coalville town centre 52 Ashby de la Zouch town centre 58 Local centres 63

8.0 Planning policy analysis 72 Introduction 72 The hierarchy of centres 72 Impact thresholds 74 Town centre boundary and primary shopping area 74 The appropriate mix of uses 75

9.0 Accommodating growth 78 Introduction 78 Floorspace projections 78 Vacant units 79 Development opportunities 79

10.0 Conclusions and Recommendations 82 Meeting North West Leicestershire District’s needs 82 Strategy for accommodating growth 84 Policy review 84 Future monitoring 84

Retail and Leisure Capacity Study : Final Report

Figures

Figure 3.1 Real GDP Growth Fan Chart (November 2017) 10 Figure 3.2 Main Centres in North West Leicestershire District 15 Figure 3.3 Study Area Zones (see Appendix 1 for larger plan) 16 Figure 3.4 Venuescore 2016/17 Rankings 18 Figure 4.1 Methodology for Estimating Future Requirements for Retail Floorspace 21 Figure 4.2 Non-Food Shopping (main destinations named by respondents) 28 Figure 4.3 Mix of Class A Uses in North West Leicestershire District’s Main Centres 32 Figure 4.4 Comparison Goods Retail Sales Floorspace in Ashby de la Zouch (sq. m net) 34 Figure 4.5 Comparison Goods Retail Sales Floorspace in Coalville (sq. m net) 35 Figure 5.1 Restaurant / Cafe Destinations (destination named by respondents) 39 Figure 5.2 Pub / Beverage Destinations (destination named by respondents) 39 Figure 5.3 Class A3 to A5 Food and Beverage Outlets in Ashby de la Zouch and Coalville 42 Figure 6.1 Leisure Participation (% of Respondents) 43 Figure 6.2 Cinema Destinations (cinema destination named by respondents) 45 Figure 6.3 Health and Fitness Destinations (health and fitness destination named by respondents) 47 Figure 6.4 Ten pin bowling Destinations (Ten pin bowling destination named by respondents)48 Figure 6.5 Bingo Destinations (bingo destination named by respondents) 49 Figure 6.6 Trampoline Centre Destinations (trampoline centre destination named by respondents) 50

Tables

Table 2.1 North West Leicestershire District Settlement Hierarchy 7 Table 3.1 Venuescore UK Shopping Index and UK Rank 17 Table 4.1 Post-Brexit Growth Forecasts 23 Table 4.2 Adjusted Estimates for the UK 24 Table 4.3 Main Food Shopping Destinations Most Used by Respondents by Zone 26 Table 4.4 Convenience Goods Actual/Benchmark Turnover at 2018 27 Table 4.5 Summary of Convenience Goods Floorspace Projections on a Cumulative Basis (sq.m gross) 29 Table 4.6 Summary of Comparison Goods Floorspace Projections on a Cumulative Basis (sq.m gross) 30 Table 4.7 Convenience and Comparison Sales Floorspace (in and out of centre) 31

Retail and Leisure Capacity Study : Final Report

Table 4.8 Comparison Goods Expenditure Retention in North West Leicestershire District (% of respondents) 35 Table 5.1 Mix of Class A / Food and Beverage Uses in the Main Centres in North West Leicestershire District 38 Table 5.2 Summary of Food and Beverage Floorspace Projections (sq.m gross) 41 Table 6.1 Main Theatre Trip Destinations 46 Table 6.2 Health and Fitness Clubs (Sport England/Active Places Data, 2018) 47 Table 7.1 Coalville - Mix of Uses 53 Table 7.2 Coalville - Mix of Uses 55 Table 7.3 Coalville - National Multiples 55 Table 7.4 Coalville - Mix of Uses 56 Table 7.5 Ashby de la Zouch - Mix of Uses 59 Table 7.6 Ashby de la Zouch - Mix of Uses 60 Table 7.7 Ashby de la Zouch - National Multiples 60 Table 7.8 Ashby de la Zouch - Mix of Uses 61 Table 7.9 Local Centres - Mix of Uses 63 Table 7.10 Castle Donington - Mix of Uses 64 Table 7.11 Castle Donington - Mix of Uses 64 Table 7.12 Castle Donington - Mix of Uses 65 Table 7.13 Ibstock - Mix of Uses 66 Table 7.14 Ibstock - Mix of Uses 66 Table 7.15 Ibstock - Mix of Uses 67 Table 7.16 Kegworth - Mix of Uses 68 Table 7.17 Kegworth - Mix of Uses 68 Table 7.18 Kegworth - Mix of Uses 69 Table 7.19 Measham - Mix of Uses 70 Table 7.20 Measham - Mix of Uses 70 Table 7.21 Measham - Mix of Uses 71 Table 8.1 North West Leicestershire District Settlement Hierarchy 73 Table 9.1 North West Leicestershire District Floorspace Projections (sq.m Gross) 79 Table 9.2 Ashby de la Zouch Floorspace Projections (sq. m Gross) 81 Table 9.3 Coalville Floorspace Projections (sq. m Gross) 81 Table 10.1 Convenience Goods Floorspace Projections on a Cumulative Basis (sq.m gross) 82 Table 10.2 Comparison Goods Floorspace Projections on a Cumulative Basis (sq.m gross) 83

Retail and Leisure Capacity Study : Final Report

Table 10.3 Food and Beverage Floorspace Projections on a Cumulative Basis (sq. m gross) 83 Table 10.4 North West Leicestershire District Retail Hierarchy 84

Retail and Leisure Capacity Study : Final Report

Appendices

Appendix 1: Study area Appendix 2: Convenience goods capacity Appendix 3: Comparison goods capacity Appendix 4: Food / beverage capacity Appendix 5: Household survey results Appendix 6: Potential development sites

Retail and Leisure Capacity Study : Final Report

Glossary

Benchmark turnover

Expected turnover of existing retail floorspace based on national averages which the identified available expenditure can be measured against.

Class A1

Commercial units classed as retail or shop uses within the Use Classes Order.

Class A1 services

Non-retail uses classed as A1 in the Use Classes Order, e.g. hairdressers, travel agents, dry cleaners.

Class A2

Commercial units classed as financial or professional services, e.g banks and building societies, within the Use Classes Order.

Class A3

Commercial units classed as restaurants and café food outlets within the Use Classes Order.

Class A4

Commercial units classed as public houses or bars within the Use Classes Order.

Class A5

Commercial units classed as or takeaway food outlets selling cooked hot food.

Class C3 residential

“Dwelling house”, as a principal or secondary residence.

Convenience goods

Consumer goods purchased on a regular basis such as food/groceries and cleaning materials.

Comparison goods

Durable goods such as clothing, household goods, furniture, DIY and electrical goods.

Experian

A data consultancy widely used for retail planning information.

Retail and Leisure Capacity Study : Final Report

Food and beverage

Class A3, A4 and A5 food and drink outlets, eating and drinking away from the home, i.e. not food, grocery or convenience shopping.

GPDO

The Town and Country Planning (General Permitted Development) (England) Order 2015/596.

Goad Plans

Town centre plans prepared by Experian, which are based on occupier surveys of over 1,250 town centres across the country.

Gross floorspace

Total external floorspace including exterior walls.

Higher order comparison goods

Durable goods which tend to be high value, bought on an occasional basis and/or where customers are most likely to shop around and compare products in different shops e.g. adult items, high value electrical goods, jewellery, furniture etc. Customers are usually prepared to travel further to purchase these items.

Javelin Venuescore

A database of retail locations that enables the user to rank and sort the UK’s shopping venues against a range of different criteria incl. market size, location type, market position and sector.

Lower order comparison goods

Durable goods which tend to be lower value, bought on a regular basis and/or where customers are less likely to shop around e.g. small household goods, books, pharmaceuticals and toiletries. Customers are less likely to travel long distances to purchase these items.

Market share/Penetration rate

The proportion of total consumer expenditure within a given area taken by a particular town centre or shopping facility.

Multiple traders/outlets

National or regional ‘chain store’ retailers.

Net (sales) floorspace

Retail floorspace devoted to the sale of goods, excluding backstage/storage space and other areas not accessible to customers.

Retail and Leisure Capacity Study : Final Report

The Requirements List

A published source of information providing known retail and leisure operators’ space requirements in towns across the country.

Zone A Rent

The annual rental charge per square foot for the first 20-foot depth of a shop unit, which is the most suitable measure for standardising and comparing rental levels.

Retail and Leisure Capacity Study : Final Report

1.0 Introduction Overview

1.1 Lichfields was commissioned by North West Leicestershire District Council to prepare a Retail and Leisure Capacity Study. The study has been prepared in accordance with the National Planning Policy Framework (NPPF, 2018) and the Planning Practice Guidance (PPG).

1.2 The study will inform future planning policy on retail and town centre matters in the District, together with a wider strategy for the future of the District’s centres to 2036. It will also form part of the Council’s evidence base in progressing the early review of the adopted Local Plan. Any evidence base study carried out at the current time needs to be cognisant of some significant recent changes: 1 Changes in policy - the NPPF heralded the biggest single change in national planning policy in a generation, and it raises the bar for local authorities in terms of the positive approach and a greater emphasis on the deliverability of plans. 2 Changes in the economy - there has been significant uncertainty relating to town centres and the retail sector, particularly following the EU Referendum vote. The study must adopt up-to-date and authoritative economic forecasts. 3 Changes in market - the above issues have had an impact on the commercial property market dynamics, both in terms of local demand and on the overall ability of developers and firms to access finance.

1.3 The key objective of the North West Leicestershire Retail & Leisure Capacity Study is to provide a robust and credible evidence base to inform the Council's work on the early review of the adopted Local Plan, considering changes since previous evidence was prepared. The updated Local Plan will reflect the emerging housing, employment, retail and leisure needs up to 2036.

1.4 The Retail & Leisure Capacity Study is based on up to date and sound research. The study establishes existing shopping patterns, based on sound empirical evidence and comprehensive customer survey research, including both customers who use facilities in the District and those who shop elsewhere.

1.5 This report provides a quantitative and qualitative assessment of the need for new retail, leisure and other main town centre uses within North West Leicestershire District. It provides a description of existing retail facilities within the District, and it identifies the role the centres play in meeting the needs of customers. The assessment of need includes both food and non- food retailing and eating / drinking away from the home. The study includes an assessment of: 1 recent changes in circumstances and shopping patterns, not least the effects of the recession, the requirements of the NPPF and changes to permitted development rights; 2 the future need and (residual) capacity for retail, food and beverage and leisure floorspace for the period up to 2036; 3 the existing network of centres; and 4 development plan policies, allocations and recommendations on how each centre can develop its role. Report structure

1.6 Section 2.0 summarises the relevant policy context and Section 3.0 describes recent trends and current provision in the District. Sections 4.0, 5.0 and 6.0 provide need assessments for retail and other main town centre uses. Section 7.0 sets out health check assessments for Ashby de la

Pg 1 Retail and Leisure Capacity Study : Final Report

Zouch, Coalville, Castle Donington, Ibstock, Kegworth and Measham. Section 8.0 provides an analysis and review of the existing relevant local planning policies. Section 9.0 sets out the strategy for accommodating growth identified within the study. Section 10.0 sets out the recommendations and conclusions.

Pg 2 Retail and Leisure Capacity Study : Final Report

2.0 Policy context National planning policy

2.1 The previous 2015 Retail Study Update was based on the NPPF (published by the Department for Communities and Local Government on 27 March 2012) and it was subsequently revised on 24 July 2018). It set out the Government’s planning policies for England and replaces all previously issued Planning Policy Statements (PPSs) and Planning Policy Guidance Notes (PPGs) with a single national planning policy document.

2.2 The revised NPPF (2018) consolidates a series of proposals that have been made in the last two and half years, and which have been included in various consultation documents. The policies in the revised NPPF are material considerations when determining planning applications ‘from the day of its publication’ (i.e. from 24 July 2018). The policies in the 2012 NPPF still apply to examining plans submitted on or before 24 January 2019.

2.3 In relation to town centres, the revised NPPF does not change the overall thrust, although there are some important modifications. These changes are logical points of clarification that address areas of dispute which have arisen in recent years. The rapid changes that are affecting the retail sector and England’s town centres, are acknowledged and reflected in the final version of the revised NPPF. It recognises that diversification is key to the long-term vitality and viability of town centres, to ‘respond to rapid changes in the retail and leisure industries’. Accordingly, planning policies should clarify ‘the range of uses permitted in such locations, as part of a positive strategy for the future of each centre’.

2.4 It is widely accepted that very long-term projections have inherent uncertainties. In response to these uncertainties, local planning authorities will no longer be required to allocate sites to meet the need for town centre uses over the full plan period. The need for new town centre uses must however still be accommodated over a minimum ten-year period, which reflects the complexities in bringing forward town centre development sites. In line with the Government’s economic growth agenda, a positive approach to meeting community needs is still required.

2.5 A key change (para. 86 – change underlined) is “main town centre uses should be located in town centres, then in edge of centre locations; and only if suitable sites are not available (or expected to become available within a reasonable period) should out of centre sites be considered”. The reason for this change is to avoid prejudicing more central sites that are in the pipeline but not available straight away. The definition of a “reasonable period” is still open to debate, but logically this period should relate to the likely timetable for delivery of the application proposal.

2.6 At the heart of the NPPF is a presumption in favour of sustainable development (paragraph 11). For plan-making this means that: a plans should positively seek opportunities to meet the development needs of their area, and be sufficiently flexible to adapt to rapid change; b policies should, as a minimum, provide for objectively assessed needs for housing and other uses, as well as any needs that cannot be met within neighbouring areas, unless: i. the application of policies in the Framework that protect areas or assets of importance provides a strong reason for restricting the overall scale, type or distribution of development in the plan area; or

ii. any adverse impacts of doing so would significantly and demonstrably outweigh the benefits, when assessed against the policies in this Framework taken as a whole.

Pg 3 Retail and Leisure Capacity Study : Final Report

2.7 The planning system should be genuinely plan-led. Succinct and up-to-date plans should provide a positive vision for the future of each area; a framework for addressing housing needs and other economic, social and environmental priorities; and a platform for local people to shape their surroundings (paragraph 15).

2.8 Plans should (paragraph 16): a be prepared with the objective of contributing to the achievement of sustainable development; b be prepared positively, in a way that is aspirational but deliverable; c be shaped by early, proportionate and effective engagement between plan-makers and communities, local organisations, businesses, infrastructure providers and operators and statutory consultees; d contain policies that are clearly written and unambiguous, so it is evident how a decision maker should react to development proposals; e be accessible through the use of digital tools to assist public involvement and policy presentation; and f serve a clear purpose, avoiding unnecessary duplication of policies that apply to a particular area (including policies in this Framework, where relevant).

2.9 The development plan must include strategic policies to address each local planning authority’s priorities for the development and use of land in its area. These strategic policies can be produced in different ways, depending on the issues and opportunities facing each area (para. 17). Policies to address non-strategic matters should be included in local plans that contain both strategic and non-strategic policies, and/or in local or neighbourhood plans that contain just non-strategic policies (paragraph 18).

2.10 Strategic policies should set out an overall strategy for the pattern, scale and quality of development, and make sufficient provision for (paragraph 20): a housing (including affordable housing), employment, retail, leisure and other commercial development; b infrastructure for transport, telecommunications, security, waste management, water supply, wastewater, flood risk and coastal change management, and the provision of minerals and energy (including heat); c community facilities (such as health, education and cultural infrastructure); and d conservation and enhancement of the natural, built and historic environment, including landscapes and green infrastructure, and planning measures to address climate change mitigation and adaptation.

2.11 Strategic policies should provide a clear strategy for bringing sufficient land forward, and at a sufficient rate, to address objectively assessed needs over the plan period, in line with the presumption in favour of sustainable development. This should include planning for and allocating sufficient sites to deliver the strategic priorities of the area (except insofar as these needs can be demonstrated to be met more appropriately through other mechanisms, such as brownfield registers or non-strategic policies) (paragraph 21).

2.12 The preparation and review of all policies should be underpinned by relevant and up-to-date evidence. This should be adequate and proportionate, focused tightly on supporting and justifying the policies concerned, accounting for relevant market signals (paragraph 31).

2.13 Planning policies should:

Pg 4 Retail and Leisure Capacity Study : Final Report

a set out a clear economic vision and strategy which positively and proactively encourages sustainable economic growth, having regard to Local Industrial Strategies and other local policies for economic development and regeneration; b set criteria, or identify strategic sites, for local and inward investment to match the strategy and to meet anticipated needs over the plan period; c seek to address potential barriers to investment, such as inadequate infrastructure, services or housing, or a poor environment; and d be flexible enough to accommodate needs not anticipated in the plan, allow for new and flexible working practices (such as live-work accommodation), and to enable a rapid response to changes in economic circumstances.

2.14 In terms of retail, planning policies and decisions should support the role that town centres play at the heart of local communities, by taking a positive approach to their growth, management and adaptation. Planning policies should (paragraph 85): a define a network and hierarchy of town centres and promote their long-term vitality and viability – by allowing them to grow and diversify in a way that can respond to rapid changes in the retail and leisure industries, allows a suitable mix of uses (including housing) and reflects their distinctive characters; b define the extent of town centres and primary shopping areas, and make clear the range of uses permitted in such locations, as part of a positive strategy for the future of each centre; c retain and enhance existing markets and, where appropriate, re-introduce or create new ones; d allocate a range of suitable sites in town centres to meet the scale and type of development likely to be needed, looking at least ten years ahead. Meeting anticipated needs for retail, leisure, office and other main town centre uses over this period should not be compromised by limited site availability, so town centre boundaries should be kept under review where necessary; e where suitable and viable town centre sites are not available for main town centre uses, allocate appropriate edge of centre sites that are well connected to the town centre. If sufficient edge of centre sites cannot be identified, policies should explain how identified needs can be met in other accessible locations that are well connected to the town centre; and f recognise that residential development often plays an important role in ensuring the vitality of centres and encourage residential development on appropriate sites.

2.15 Applications for retail and town centre uses that are not in an existing centre and are not in accordance with an up-to-date Local Plan will be assessed against NPPF policies and the key sequential and impact tests.

2.16 The sequential approach test indicates main town centre uses should be located in town centres, then in edge of centre locations; and only if suitable sites are not available (or expected to become available within a reasonable period) should out of centre sites be considered (para. 86). When considering edge of centre and out of centre proposals, preference should be given to accessible sites which are well connected to the town centre. Applicants and local planning authorities should demonstrate flexibility on issues such as format and scale, so that opportunities to utilise suitable town centre or edge of centre sites are fully explored (para. 87).

2.17 The NPPF (para. 88) confirms this sequential approach should not be applied to applications for small scale rural offices or other small scale rural development.

Pg 5 Retail and Leisure Capacity Study : Final Report

2.18 The NPPF states that local planning authorities should require an impact assessment for applications for retail and leisure development outside of town centres, which are not in accordance with an up-to-date development plan and are over a proportionate, locally set floorspace threshold. If there is not a locally set threshold, the default threshold is 2,500 sq. m (para. 89). This should include an assessment of: a the impact of the proposal on existing, committed and planned public and private investment in a centre or centres in the catchment area of the proposal; and b the impact of the proposal on town centre vitality and viability, including local consumer choice and trade in the town centre and the wider retail catchment (as applicable to the scale and nature of the scheme).

2.19 Where an application fails to satisfy the sequential test, or is likely to have a significant adverse impact on one of more of the above factors, it should be refused (para. 90).

General Permitted Development Order

2.20 Recent changes to the General Permitted Development Order (GPDO) may also have an impact on town centres. These measures allow for greater flexibility for changes of use e.g. Class A uses to C3 residential use and Class A1 uses to Class A2 uses. These measures could change the composition of town centres across the country; in particular the amount of Class A1 space is likely to reduce. The measures may lead to a reduction in vacant shop premises, particularly in peripheral shop frontages, but conversely it could have an impact on the ability of operators to find space in areas where demand is higher. Local planning policy

2.21 The North West Leicestershire Local Plan (‘Local Plan’) was adopted in November 2017. Local Plan Policy S1 (Future Housing and Economic Development Needs) sets out that the Council will commence a review of the Local Plan by the end of January 2018 or within 3 months of the adoption of the Local Plan (whichever is the later). There are two main reasons why an early review is required:

• a shortage of employment land up to 2031 compared to what is needed (as identified in the Council’s Housing and Economic Development Needs Assessment (HEDNA); or

• the possible need to accommodate additional housing arising from unmet needs in City.

2.22 The Council started the Local Plan Review by undertaking a Local Plan Partial Review – Issues Consultation between February and April 2018. Further consultation on Emerging Options was undertaken between November 2018 and January 2019. Retail capacity projections will need to be updated and rolled forward, accounting for the latest trends in home / online shopping and recent changes in the composition of uses within town centres.

2.23 Local Plan Policy Ec8 (Town and Local Centres: Hierarchy and Management of Development) identifies the locations where retail and main town centre development will be accommodated which are outlined in Table 2.1 below.

Pg 6 Retail and Leisure Capacity Study : Final Report

Table 2.1 North West Leicestershire District Settlement Hierarchy

Hierarchy Settlement Town Centres Coalville, Ashby de la Zouch Local Centres Castle Donington, Ibstock, Kegworth, Measham

Source: North West Leicestershire Local Plan

2.24 Policy Ec8 sets out that development outside of the defined town and local centres will only be permitted if it can be demonstrated that a sequential approach has been followed which favours sites in a defined centre, then edge of centre and then out of centre.

2.25 Policy Ec8 considers that Coalville is the district’s principal shopping area and is the Council’s preferred location for additional retail development to ensure that it continues to fulfil this role and to assist in the regeneration of the town centre. The Council will work with landowners, developers and businesses to bring forward proposals for up to 7,300 sq. m of comparison (non- food) retail floorspace in accordance with the hierarchy set out in this policy.

2.26 Policy Ec8 sets out that new retail and town centre uses development should: a be of a scale appropriate to the role, function and character of the settlement and not undermine the balance of the hierarchy; and b conserve and enhance the character and distinctiveness of each centre in terms of design and protect and enhance the built and historical assets of the centre and their wider setting.

2.27 Local Plan Policy Ec9 (Town and Local Centres: Thresholds for Impact Assessments) sets a threshold that requires an impact assessment for retail, leisure and office development outside of the town and local centres. For Coalville and Ashby de la Zouch there is a development threshold of 1,000 sq. m gross. For Castle Donington, Ibstock, Kegworth and Measham there is a development threshold of 500 sq. m gross.

2.28 Local Plan Policy Ec10 (Town and Local Centres: Primary Shopping Areas – Non-Shopping Uses) considers that shops (Use Class A1) will be the predominant ground floor use within the defined Primary Shopping Areas of the town and local centres. Development for other main town centre uses within the Primary Shopping Area will be acceptable where the proposal: a makes a positive contribution to the diversity of uses on offer; b the proposal, along with any committed planning permission, does not undermine the shopping element within the immediate area of the site; c would not result in a cluster or over-concentration of non-shop uses; and d would not lead to a negative impact on the retail character and vitality and viability of the Primary Shopping Area.

2.29 The residential use of the upper floors of properties within the defined Primary Shopping Area will be supported subject to parking and amenity considerations.

2.30 Local Plan Policy Ec11 (Town and Local Centres: Primary Shopping Areas – Hot Food Takeaway Balance) sets out that applications for a proposed hot food takeaway use, within the defined Primary Shopping Areas of the town and local centres, the following factors will be considered: a the number of existing takeaway establishments in the immediate area as related to the application site and their proximity to each other, to avoid clusters of takeaway uses;

Pg 7 Retail and Leisure Capacity Study : Final Report

b impact on the amenity of the immediate area (including smells, fumes and noise), traffic or safety issues arising from the proposal itself or cumulatively with the existing uses in the area; and c the potential impact upon the health of local residents where it can be demonstrated that the proposal will raise health issues.

2.31 Policy Ec11 also considers that proposals for a hot food takeaway use should also include the provision of a litter bin on land within the premises. Within the Market Street frontage of Ashby de la Zouch, Nos 67 to 89 and Nos 76 to 108, the Council will resist applications for new hot food takeaway uses over and above those in existence or permitted. The concentration of hot food takeaway uses within the defined local centre of Ibstock will not be permitted to increase above the existing number of those in existence or permitted.

2.32 Local Plan Policy Ec12 (Local Centres) considers that planning permission will only be granted for the loss of shopping and other main town centre uses within the defined local centre if the premises have been vacant for at least 6 months with evidence of marketing. The following factors will also be considered: a the need to maintain an appropriate balance between main town centre and non-main town centre uses; b the contribution the unit makes to the function of the centre in terms of its size and location within the centre; c the nature and characteristics of the proposed use and the type and characteristics of other uses within proximity of the application site; and d the impact of the proposal on the shopping and service character and function of the local centre – for example, would it create an active frontage, would the use bring visitors to the centre?

2.33 The residential use of the upper floors of properties within these defined local centres will be supported subject to parking and amenity considerations.

Pg 8 Retail and Leisure Capacity Study : Final Report

3.0 Current provision and trends Introduction

3.1 This section outlines national trends that are likely to influence the need for retail and town centre facilities in North West Leicestershire District and the prospects for attracting new investment. It also summarises current provision within the District, which provides the baseline for future projections in later sections of this report. Retail trends

3.2 The economic downturn had a significant impact on the retail and leisure sectors. Many national operators failed (e.g. Austin Reed, BHS, Comet, HMV, JJB Sports, Jessops, Maplin, Clinton Cards, Woolworths, MFI, Toys R Us, Land of Leather, Borders, Game, Firetrap, La Senza, Past Times, Barratts and Habitat), leaving major voids within centres and retail parks. The latest operators to experience difficulties include House of Fraser, New Look, Carpetright, , Chimichanga, , Byron, Marks & Spencer and Jamie Oliver, which indicate that market conditions are still challenging.

3.3 Many town centre development schemes were delayed and the demand for traditional bulky goods retail warehouse operators has been affected. Even some of the main food store operators have seen a reduction in growth, with discount operators taking market share from the main operators. To counteract the loss of market share from ‘top 4’ operators, is preparing to launch a new discount chain called ‘Jack’s’. Up to 60 stores could be launched including 10-15 planned for new locations, with new stores being rolled out from September 2018. At the time of writing 6 Jack’s stores have now opened.

3.4 Assessing future expenditure levels within this study needs to consider the likely speed of the economic recovery, particularly in the short term (2018 to 2021). Careful consideration is needed to establish the appropriate level of expenditure growth to be adopted over the plan period. This study takes a long-term view for the plan period recognising the cyclical nature of expenditure growth. Trends in population growth, home shopping/internet sales and growth in turnover efficiency also need to be carefully considered and a balanced approach taken. An overview of national trends within the retail sector is set out below. Expenditure growth

3.5 Historic retail trends indicate that expenditure has consistently grown in real terms in the past, generally following a cyclical growth trend. The underlying trend shows consistent growth and this trend is expected to continue in the future. However, the impact of the EU Referendum is expected to result in slower growth in the short term and home shopping/internet spending is expected to grow at a faster rate than traditional forms of shopping.

3.6 After the recession in 2008/09, growth rebounded and from 2012 grew to the high of 3% in 2014 and 2% in 2015. The Office for Budget Responsibility’s (OBR) latest (November 2017) figures for GDP show that real GDP growth averaged 0.3% a quarter in the UK in the first three quarters of 2017, down from 0.5% in the second half of 2016. OBR’s March 2017 forecasts assumed that real GDP growth would slow in the second quarter of 2017 as higher inflation squeezed real incomes. The latest ONS data however indicates that this slowdown came in the first quarter of 2017 – one quarter earlier than assumed in March 2017, but one quarter later than assumed in the November 2016 forecast. Real GDP growth was therefore slightly weaker over the first half of 2017 than expected in March 2017.

Pg 9 Retail and Leisure Capacity Study : Final Report

3.7 The average forecast for GDP growth in 2017 is 1.6% which is slightly higher than the current forecast of 1.5%. The average forecast for GDP growth in 2018 is 1.4%. The average forecast for 2019 is 1.7%, while the average for 2020 is 2%. The blue shading in Figure 3.1 shows 20% probability bands around the projection line.

Figure 3.1 Real GDP Growth Fan Chart (November 2017)

Source: OBR Economic and Fiscal Outlook – November 2017

3.8 In the past, expenditure growth has fuelled growth in retail floorspace, including major out-of- centre development, particularly in the 1980s and 1990s. The speed of recovery from the last economic downturn has been slow. The high pre-recession growth rates are unlikely to be achieved in the short term, but the underlying trend over the medium and long term is expected to lead to a need for further modern retail floorspace, even allowing for continued growth in home shopping and turnover efficiencies. The growth in the demand for floorspace is expected to be slow, particularly in the short term. These national trends are anticipated to be mirrored in North West Leicestershire District.

3.9 For convenience goods, Experian’s forecasts (December 2017) anticipate limited growth (0.1% per annum) from 2020. For comparison goods, higher levels of growth are expected in the future (3.2% per annum from 2020), still at a lower rate than previous pre-recession trends (8% per annum between 1997 and 2007). Historically comparison goods expenditure has grown significantly more than convenience goods expenditure, and Experian’s latest national growth rate recommendations are consistent with these past trends.

3.10 Experian’s latest expenditure projections consider the implications of Brexit, indicating this has created major uncertainties regarding the long-term outlook for the UK economy. Experian’s baseline forecasts reflect a small downgrade in the UK’s long-term projections for trade, investment and GDP. However, the revisions to the consumer spending forecast are minimal, with long term growth expected to remain around 2.2% to 2.3%, underpinned by rises in population and household incomes. Experian Retail Planner Briefing Note 15 (December 2017) states:

Pg 10 Retail and Leisure Capacity Study : Final Report

“The expansion in comparison goods volumes, averaging 3.2% per head to 2036, will be less buoyant than in the three decades to 2015 as key factors that boosted growth, notably the globalisation that subdued audio-visual prices significantly, will not be repeated to the same degree.

Convenience goods enjoyed the strongest rise in the decade during 2016, buoyed by the overall buoyancy in spending. Growth has since slowed but remains above the long-term trend over the period 1997 to 2015 averaging – 1.2% per head a year. Our central forecast has a renewed squeeze in convenience goods in the short term, before sales per head growth settles at 0.2% a year from 2020 to 2036.”

3.11 Low expenditure growth and deflationary pressures (i.e. price cutting) in the non-food sector have had an impact on the high street in the last few years. Because of these trends, the national average shop vacancy rate (based on Goad plan data) has increased from around 10% in 2005 to circa 14% in 2012. Vacancy rates have gradually recovered to 11.2% in 2017.

3.12 Data obtained from Goad and updated during centre visits carried out in July 2018, demonstrated that there were 48 vacant Class A1-A5 shop units within Coalville, Ashby de la Zouch, Castle Donington, Ibstock, Measham and Kegworth. This equates to an overall vacancy rate of 8.8%, which is lower than the Goad national average of 11.3% (2018). Coalville had the highest vacancy rate (16%), which is well above the national average. Coalville aside, the shop vacancy figures suggest centres in the District are performing reasonably well despite challenging market conditions.

New forms of retailing

3.13 New forms of retailing (multi-channel shopping) have continued to grow. Home/electronic shopping has increased with the growth in the use of personal computers, smart phones and the internet. Click and collect / click and return shopping has become more popular. The future growth of multi-channel retailing including home computing, internet connections and interactive TV will continue to influence retailing in the high street and from traditional stores. National trends within this sector will have implications for retailing within North West Leicestershire, because they will affect the amount of expenditure growth that will be potentially available to support development and the strength of operator demand for new floorspace.

Special forms of trading/home shopping

3.14 Recent trends suggest continued strong growth in this sector. Experian’s Retail Planner Briefing Note 15 (December 2017) states:

“The strong increase in online shopping in the past decade has lifted the share of special forms of trading (SFT) to a level where it now accounts for close to 16.5% of total retail sales….

…The rising share of internet sales in total retail transactions dominates the picture of SFT. Based on data for the first ten months of the year, internet sales’ share of total retail is expected to come in at roughly 14% in 2017, against 4.7% in 2008.

Pg 11 Retail and Leisure Capacity Study : Final Report

…non-store retailing continues to grow rapidly, outpacing traditional forms of spending. We retain our assumption that non-store retailing will increase at a faster pace than total retail sales well into the long term. According to Internet World Stats, as of June 30 2017, there were an estimated 62.1 million internet users in the UK (representing 94.8% of the population). Growth of the internet user base will thus be less of a driver than in the past decade. But growth momentum will be sustained as new technology such as browsing and purchasing through mobile phones and the development of interactive TV shopping boost internet retailing. We expect that the SFT market share will continue to increase over the forecast period, although the pace of e-commerce growth will moderate markedly after about 2022. Our forecast has the SFT share of total retail sales reaching almost 20% by 2022 rising to 20.5% by the mid-2030s.”

3.15 This study makes an allowance for future growth in e-tailing based on Experian projections. It will be necessary to monitor the amount of sales attributed to home shopping in the future to review future policies and development allocations.

3.16 The implications of these trends on the demand for retail space have been carefully considered. Some retailers operate online sales from their traditional retail premises e.g. food store operators and click and collect operations, therefore growth in online sales may not always mean there is a reduction in the need for retail floorspace.

3.17 Given the likelihood that multi-channel shopping is likely to grow at a faster pace than total retail expenditure, the retail study assessment has adopted relatively cautious growth projections for retail expenditure and an allowance has been made for retailers to increase their turnover density, due to growth in home shopping and click and collect.

Food store operators

3.18 In addition to new forms of retailing, retail operators have responded to changes in customers’ requirements. Retailers have also changed their trading formats to include smaller store formats capable of being accommodated within town and local centres (such as the Tesco Express / Metro, Sainsbury’s Local, Little and Marks & Spencer’s Simply Food / Food Hall formats).

3.19 The number of Tesco Express, Sainsbury’s Local and Little Waitrose stores has increased significantly during the last decade (albeit Waitrose has recently decided to close three Little Waitrose stores). Taking Sainsbury’s as an example, data provided by Mintel indicates that the number of Sainsbury’s Local stores increased by 88% between 2011 and 2015, compared to the number of larger format stores which increased by 37% over the same period. The number of Little Waitrose trebled between 2011 and 2015.

3.20 Several proposed larger food stores have not been implemented across the country. There has been a move away from larger stores to smaller formats, reflecting changes in customer’s shopping habits.

3.21 The expansion of European discount food operators and has been rapid during the last decade. This trend is evident in North West Leicestershire District with Aldi and Lidl stores in Coalville and an Aldi store in Ashby de la Zouch. The discount sector is actively expanding and Aldi / Lidl may look for further opportunities in North West Leicestershire District in the future.

Comparison retailers

3.22 Comparison retailers have also responded to market conditions. The bulky goods warehouse sector has rationalised, including a few mergers and failures, and scaled down store sizes. Other

Pg 12 Retail and Leisure Capacity Study : Final Report

traditional high street retailers often seek large out-of-centre stores, for example Boots, Next, TK Maxx and . Matalan has also opened numerous discount clothing stores across the UK. Sports clothing retail warehouses including Decathlon and Sports Direct have also expanded out-of-centre. This trend has been evident in North West Leicestershire District, with Sports Direct moving out of Coalville town centre to Whitwick Retail Park.

3.23 The demand for premises within the bulky goods sector, i.e. furniture, carpets, electrical and DIY goods, has been particularly weak in recent years. This has led to voids on retail warehouse parks and proposals to extend the range of goods sold to non-bulky goods. This can lead to the relocation of retailers creating more vacant units in town centres. The retail warehouse sector is reasonably well represented in North West Leicestershire District including at Whitwick Retail Park and Nottingham Road Retail Park. These operators sell bulky comparison goods that complement the town centres, as well as non-bulky good such as fashion on and clothing, which provide direct competition. At present there are limited retail warehouse voids in North West Leicestershire and this should restrict pressure to extend the range of non-bulky goods. The composition of retail parks in North West Leicestershire should continue to be monitored and controlled if necessary.

3.24 Within town centres, many high street multiple comparison retailers have changed their format. For over a decade, high street national multiples have increasingly sought larger modern shop units (over 200 sq. m) with an increasing polarisation of activity into the larger national, regional and sub-regional centres. In general, operator demand for space has decreased during the recession and, of those national multiples looking for space, many prefer to locate in centres larger than Coalville and Ashby de la Zouch, such as and Leicester, where footfall and dwell times are higher due to the range of retailers, eateries and entertainment facilities available in larger centres. In any event, given the historic nature of Ashby de la Zouch town centre, many of the existing units are narrow fronted and the unit configuration could constrain operator demand. Much of the occupier demand in smaller centres has come from non-retail services occupied by independent operators, rather than higher order comparison goods shopping.

3.25 The continuation of these trends will influence future operator requirements in North West Leicestershire District with smaller vacant units becoming less attractive for new multiple occupiers, and retailers increasingly looking to relocate into larger units. However, smaller vacant units could still be attractive to independent traders and non-retail services.

Charity and discount shops

3.26 The charity shop sector has grown steadily over the past 20 years and there is no sign this trend will end. It is generally considered that the general public consider that a town centre containing a significant number of charity shops is not a healthy centre. Planning policies cannot control the amount of charity shops because they fall within Class A1, the same category as other shops. In many centres, charity shops have occupied vacated shop premises during the recession. This trend is evident in Coalville and Ashby de la Zouch. Charity shops can often afford higher rents than small independent occupiers because of business rate discounts. It does not follow that these charity shops will be replaced by traditional shops when the market recovers, particularly in secondary retail frontages, which is contrary to public perception.

3.27 Discount shops1 are found in Coalville town centre, with and both present within the Belvoir Shopping Centre. However, this trend is not replicated in Ashby de la Zouch nor the local centres.

1 Discount shops are those that sell mostly old stock or end-of-line products, often at a heavily reduced price.

Pg 13 Retail and Leisure Capacity Study : Final Report

Non-retail services

3.28 The growth of money lending/pay day loan shops, betting shops and hot food takeaways has also raised concerns amongst local planning authorities, and has resulted in a change to permitted development rights to control the growth of these uses in town centres.

3.29 Recent changes to the GPDO may also have an impact on town centres. These measures allow for greater flexibility for changes of use from retail to non-retail uses e.g. Class A uses to C3 residential use and Class A1 uses to Class A2 uses. These measures could change the composition of town centres; the amount of Class A1 space could reduce and the local planning authority has little control. The measures may lead to a reduction in vacant shop premises, particularly in peripheral shop frontages. Conversely, it could have an impact on the ability of operators to find space, in areas where demand is higher. Given that the vacancy rate is relatively low in North West Leicestershire District (Coalville aside) the latter may be the main concern.

3.30 In our view it is unlikely that these temporary changes will have a significant impact on Ashby de la Zouch, Castle Donington, Ibstock, Measham and Kegworth because the current vacancy rates are relatively low.

3.31 These trends including the growth of home shopping are not new and have been affecting the high street for many years. In response to these trends, town centres have changed and diversified. The food and beverage, leisure and non-retail service sectors have been successful in occupying space no longer attractive to retail tenants. There have been cyclical trends in vacancy rates reflecting the macro economic trends, but in most cases, town centres recovered during periods of stronger growth. The most recent trends suggest vacancy rates have been slow to recover in weaker centres, and many high street retailers are still experiencing difficulties. The Goad national shop vacancy rate increased to over 14% during the last recession, but has not returned to pre-recession levels (around 8%). The national vacancy rate remains around 11%, and therefore a cautious approach to future growth is required.

3.32 Shopping behaviour will continue to change and the high street will need to continue to respond. All centres will need to focus on their advantages over other forms of multi-channel shopping, for example using the internet as an extended shop window, click and collect facilities and providing a combined retail and leisure experience. There will always be demand for a day out. Centres in North West Leicestershire District and the surrounding area

3.33 North West Leicestershire District is bound by South , Erewash and Rushcliffe to the north, Charnwood to the east, Hinckley & Bosworth and North Warwickshire to the south and Lichfield to the west.

3.34 The North West Leicestershire District Local Plan sets out a settlement hierarchy of North West Leicestershire District (see Table 2.1 above). The location of the main centres in North West Leicestershire i.e. Coalville, Ashby de la Zouch, Castle Donington, Ibstock, Kegworth and Measham are shown in Figure 3.2 below.

Pg 14 Retail and Leisure Capacity Study : Final Report

Figure 3.2 Main Centres in North West Leicestershire District

Source: Lichfields

3.35 The quantitative analysis in this report is based on a defined study area (see Figure 3.3 below or Appendix 1), which covers the primary catchment area of shopping destinations within North West Leicestershire District. The study area is sub-divided into 7 zones for more detailed analysis. The zones broadly reflect the catchment areas of the main centres within the District.

Pg 15 Retail and Leisure Capacity Study : Final Report

Figure 3.3 Study Area Zones (see Appendix 1 for larger plan)

Source: Lichfields

Venuescore

3.36 The Javelin Group’s Venuescore ranks over 3,500 retail destinations in the UK including town centres, malls, retail warehouse parks and factory outlet centres across the country (individual ‘out-of-centre’ stores are not included). Each destination is given a weighted score based on the number of multiple retailers present, including anchor stores, fashion operators and non- fashion multiples. The score attached to each retailer is weighted depending on their overall impact on shopping patterns, e.g. a department store will achieve a high score. The scores relate to each shopping destination and do not include out of centre stores.

3.37 This Javelin information is widely used in the retail industry to assess the relative strength of shopping destinations. The results for North West Leicestershire District and other relevant centres outside of the District are shown in Table 3.1.

Pg 16 Retail and Leisure Capacity Study : Final Report

Table 3.1 Venuescore UK Shopping Index and UK Rank

Shopping Destination Location Grade Venuescore UK Rank Market Position Leicester Major City 394 15 Middle Loughborough Regional 137 174 Middle Lichfield Sub-Regional 100 255 Middle Fosse Park, Leicester Sub-Regional 94 274 Middle Long Eaton Sub-Regional 85 323 Lower Middle Beaumont Leys Major District 62 473 Lower Middle Ilkeston Major District 61 482 Lower Middle Major District 57 520 Lower Middle Hinckley Major District 55 551 Lower Middle Coalville Major District 54 558 Lower Middle Retail Park, Thurmaston District 39 799 Middle Ashby de la Zouch District 33 968 Middle West Bridgford District 32 1,008 Middle Corley Minor District 25 1,276 Middle St Georges Retail Park, Leicester Minor District 24 1,325 Lower Middle Resolution Road, Ashby Minor District 21 1,481 Middle Bingham, Nottingham Local 18 1,696 Middle Rugby Road, Hinckley Local 17 1,775 Middle Atherstone Local 16 1,888 Lower Middle Whitwick Retail Park Local 16 1,888 Lower Middle Kensington Business Park, Ilkeston Local 15 2,021 Middle Loughborough Road, Nottingham Local 15 2,021 Unknown Epinal Way, Loughborough Local 14 2,171 Middle Regents Place Retail Park, Loughborough Local 14 2,171 Middle Local 14 2,171 Unknown Waterside Retail Park, Ilkeston Local 14 2,171 Unknown Gorse Cover Centre, Loughborough Local 13 2,377 Middle Lichfield Retail Park, Lichfield Local 13 2,377 Lower Middle Donington Park Services Local 12 2,566 Middle Gamston, Nottingham Local 12 2,566 Middle Hawley Road, Hinckley Local 12 2,566 Unknown Meridian Leisure Park, Leicester Local 12 2,566 Middle Willowbrook Retail Park, Loughborough Local 12 2,566 Middle Beacon Street, Lichfield Local 11 2,815 Middle Airport Local 11 2,815 Middle Charnwood Road, Loughborough Local 11 2,815 Middle Civic Way, Swadlincote Local 11 2,815 Middle Hinckley Fields Industrial Estate, Hinckley Local 10 3,133 Middle Milestone Way / Chasewater, Burntwood Local 10 3,133 Middle Tamworth MSA, Tamworth Local 10 3,133 Middle

Source: Venuescore, Javelin Group 2016/17

Pg 17 Retail and Leisure Capacity Study : Final Report

Figure 3.4 Venuescore 2016/17 Rankings

Source: Venuescore, Javelin Group 2016/17

Pg 18 Retail and Leisure Capacity Study : Final Report

3.38 The location of Venuescore centres is shown in Figure 3.4, and this indicates that residents in North West Leicestershire District have good access to several large centres, as well as having a choice of smaller centres to meet their day to day shopping needs.

3.39 Leicester city centre is at the top of the hierarchy in the sub-region with a Venuescore of 394 and is ranked 15th in the UK. Javelin places North West Leicestershire’s centres below the next tier of regional centres such as Loughborough (174th), Lichfield (255th) and Fosse Park (274th). Coalville is classified as a “Major District” centre with a Venuescore of 54 and a UK rank of 558th. Ashby de la Zouch is classified as a “District” centre and has a similar Venuescore to Coalville (33) but has a lower UK ranking (968th).

3.40 The other centres which are the subject of this study have few national multiple retailers and are not included within the Venuescore analysis. It should also be noted that the Venuescore data is weighted towards clothing and fashion retailing. Within the sub-region, clothing/fashion shopping facilities are primarily focused in the city and larger town centres. Therefore, the relevance to North West Leicestershire’s local centres is limited.

3.41 Javelin also assesses the market position of centres based on the retailers present and the centre’s relative position along a spectrum running from discount (i.e. pound shops) to luxury (i.e. brands such as Chanel) or down-market to aspirational (i.e. lower, middle to upscale), as shown in Table 3.1. The market position is assessed proportional to the size of the respective centre. Again, this information is weighted towards clothing and fashion retailing.

3.42 Each venue has an estimated average market position score based on the retailers present, with the ‘market position index’ for each centre then calculated by comparing the venue’s market position score against the average for all venues. The average market position index is 100, and Leicester city centre has a market position index of 105. As 105 is just above 100, Leicester city centre has a ‘middle’ market position. A further example is Nottingham city centre which has a market position index of 112, well above average, meaning Nottingham city centre has an ‘upper middle’ market position.

3.43 The market position relates specifically to the fashion offer together with other easily classified operators, because the range and choice of clothing and fashion shopping is the key driver in the relative attraction of large comparison shopping destinations. Javelin also provides other measures of the strength of centres as outlined below.

3.44 Coalville and Ashby de la Zouch are classed as having a “Lower Middle” and “Middle” market position respectively. This suggests they do not offer the same level of luxury / high quality retailing as larger town centres or centres within areas with higher levels of affluence. That being said, Coalville and Ashby de la Zouch are very different town centres, with Ashby de la Zouch known for selling higher end gifts than Coalville. However, none of the centres within Table 3.1 have a market position in a higher category than “Middle”.

3.45 In addition to its market position and Venuescore, each destination is also assessed in terms of a range of other attributes, as follows: 1 age focus (is the offer targeting younger or older consumers?); and 2 fashionability of its offer (is the clothing offer traditional or progressive?).

3.46 The Javelin Group classifies retailers in terms of their “fashionability” ranging from “traditional” at one end, then “updated classic”, “fashion moderate”, “fashion forward” through to “progressive” at the other, i.e. least fashionable to the most fashionable. This classification is only reliable for larger centres because it focuses on national multiples rather than independent outlets.

Pg 19 Retail and Leisure Capacity Study : Final Report

3.47 The age position of the fashion offer is also classified ranging from “young”, “middle” to “old”, for example shops such as Hollister, H&M, and Superdry appealing more to the young and shops such as and Edinburgh Woollen Mill appealing more to the old.

3.48 Coalville and Ashby de la Zouch tend to cater predominantly for older customers, being described as “updated classic” and “fashion moderate” respectively. This reflects the older age profile of residents within the District.

3.49 The Javelin information outlined above, indicates that Coalville is the most significant shopping destination in the District, and has the best prospects for attracting future growth and major investment.

Pg 20 Retail and Leisure Capacity Study : Final Report

4.0 The need for retail uses Introduction

4.1 This section assesses the need for Class A1 retail uses within North West Leicestershire District. The new NPPF (para. 11) indicates that Local Planning Authorities should positively seek opportunities to meet the development needs of their area, and Local Plans should meet objectively assessed needs.

4.2 This section objectively assesses the quantitative and qualitative scope for retail uses in North West Leicestershire District for the period 2018 to 2036. It sets out the methodology adopted and provides a quantitative capacity analysis in terms of levels of spending for convenience and comparison shopping. A qualitative assessment of the range and scale of existing shopping facilities has been undertaken as part of the town centre health check / audits in Section 7. Methodology and base data

4.3 The methodology is summarised in Figure 4.1. The approach adopted to produce retail projections follows the key steps identified within the Planning Practice Guidance. The approach adopts economic growth forecasts that are widely used and accepted for development plan preparation and at planning inquiries.

Figure 4.1 Methodology for Estimating Future Requirements for Retail Floorspace

Source: Lichfields

4.4 Stage 1 establishes existing demand (population and expenditure) and supply (floorspace and facilities). Stage 2 assesses the balance between supply and demand and projects forward to

Pg 21 Retail and Leisure Capacity Study : Final Report

quantify future requirements for new facilities. Stage 3 considers how future growth should be distributed and accommodated.

Price base

4.5 All monetary values expressed in this study are at 2016 prices, consistent with Experian's most up to date base year expenditure figures for 2016 (Experian Briefing Note 15, December 2017).

Study area

4.6 A study area has been defined to cover these catchment areas and a household telephone survey has been undertaken to quantify existing shopping and leisure patterns. The study area defined in the 2013 study and the 2015 retail update study has been reviewed and is considered robust, and has been adopted in this 2018 study.

4.7 The study area covers the primary catchment areas of the town centres in North West Leicestershire District. The primary catchment area is the hinterland where each town / shopping destinations attracts most of its trade. The study area has been sub-divided into 7 zones as shown in Appendix 1, based on Lower Layer Super Output Areas (LSOAs), reflecting the primary catchment areas of the main destinations within the District i.e. Coalville, Ashby de la Zouch, Castle Donington, Ibstock, Kegworth, Measham.

Population

4.8 The projected population within the study area between 2018 and 2036 is set out in Table 1, Appendix 2. Base year population data has been obtained from Experian for each zone. The 2016 Experian population estimate for each zone has been projected forward up to 2036 using the Office of National Statistics’ latest 2016-based sub-national population projections (published May 2018). The base year (2018) population within the study area is 99,813 which is projected to increase by 12.8% to 112,613 by 2036.

4.9 If population projections change during the development process then it may be necessary to monitor and test the implications of these changes, and revised floorspace capacity figures may need to be produced. The implications of potential changes to these population projections are not expected to significantly change the floorspace capacity estimates in this report.

Retail expenditure

4.10 The level of available expenditure to support retailers is based on first establishing per capita levels of spend for the study area population. Experian's local consumer expenditure estimates for comparison and convenience goods for each of the study area zones for the year 2016 have been obtained.

4.11 Experian's EBS national expenditure information (Experian Retail Planner Briefing Note 15, December 2017) has been used to forecast expenditure within the study area. Experian's forecasts are based on an econometric model of disaggregated consumer spending. This model takes several macro-economic forecasts (chiefly consumer spending, incomes and inflation) and uses them to produce forecasts of consumer spending volumes, prices and values, broken down into separate categories of goods. The model incorporates assumptions about income and price elasticities, i.e. the measure of the effect of a price change or a change in the quantity supplied on the demand for a product or service.

Pg 22 Retail and Leisure Capacity Study : Final Report

Growth rates

4.12 Experian's EBS growth forecast rates for expenditure reflect the current economic circumstance and post Brexit forecasts. Experian provides an appropriate growth rate for the short term as per Table 4.1 below. In the longer term it is more difficult to forecast year on year changes in expenditure, but Experian's longer-term growth average forecasts have been adopted and are set out in Table 4.1 below.

Table 4.1 Post-Brexit Growth Forecasts

Year Convenience Goods Growth Forecasts Comparison Goods Growth Forecasts 2017 0% +2.3% 2018 -0.6% +0.9% 2019 -0.2% +2.1% 2020-2024 0.1% per annum +3.2% per annum Post 2024 0.1% per annum +3.2% per annum

Source: Experian Briefing Note 15 (December 2017)

4.13 These growth rates are relatively cautious when compared with past growth rates, but represent the most realistic forecast for future growth. These growth figures relate to real growth and exclude inflation.

Special forms of trading

4.14 Special Forms of Trading (SFT) or non-store activity is included within Experian's expenditure estimates. SFT includes other forms of retail expenditure not spent in shops e.g. mail order sales, some internet sales, vending machines, party plan selling, market stalls and door to door selling.

4.15 Home/electronic shopping has emerged with the increasing growth in the use of personal computers and the internet. This study makes an allowance for future growth in e-tailing based on Experian projections. It will be necessary to monitor the amount of sales attributed to home shopping in the future to review future policies and development allocations.

4.16 SFT needs to be excluded from retail assessments because it relates to expenditure not spent in shops and does not have a direct relationship with the demand for retail floorspace. The growth in home computing, internet connections and interactive TV may lead to a growth in home shopping and may have effects on retailing in the high street. Experian provides projections for special forms of trading and e-tailing. The Experian information suggests that non-store retail sales in 2017 was:

• 10.8% of convenience goods expenditure; and

• 19.7% of comparison goods expenditure.

4.17 Experian predicts that these figures will increase in the future. Experian recognises that not all this SFT expenditure should be excluded from a retail capacity analysis, because some of it relates to internet sales through traditional retail businesses, rather than internet companies.

4.18 The turnover attributable to e-tail through retail businesses is included in the company average turnovers, and therefore expenditure figures should not exclude this expenditure. Experian has provided adjusted deductions for SFT and projections. These projections have been used to exclude only e-tail expenditure attributed to non-retail businesses, which will not directly impact on the demand for retail floorspace. Furthermore, the growth in online sales through retail businesses will reduce the need for sales floorspace, but should allow operators to increase

Pg 23 Retail and Leisure Capacity Study : Final Report

their turnover efficiency. This trend has been considered. The adjusted figures for SFT are set out in Table 4.2 below.

Table 4.2 Adjusted Estimates for the UK

Year Convenience (%) Comparison (%) 2018 3.4% 15.4% By 2021 3.9% 16.9% By 2031 5.1% 17.8% By 2036 5.3% 18.0%

Source: Experian Briefing Note 15 (December 2017)

4.19 These figures relate to the national average for comparison and convenience good expenditure as a whole. The household shopper survey results suggest the amount of SFT varies significantly for each category of comparison goods, ranging from 4.0% to 55.7%. SFT has been subtracted based on national averages shown above.

Forecast spend per head

4.20 Table 2, Appendix 2 sets out the forecast growth in spending per head for convenience goods within each zone in the study area up to 2036. Forecasts of comparison goods spending per capita are shown in Table 2, Appendix 3.

4.21 Table 3, Appendix 2 sets out total convenience goods expenditure within the study area up to 2036 (population multiplied by average expenditure per capita). Forecasts of comparison goods spending are shown in Table 3, Appendix 3.

4.22 Because of growth in population, convenience goods spending within the study area is forecast to increase by 12.3% from £210.52 million in 2018 to £236.36 million in 2036, as shown in Table 3, Appendix 2. Comparison goods spending is forecast to increase by some 90.7% between 2018 and 2036, increasing from £311.68 million in 2018 to £594.47 million in 2036, as shown in Table 3, Appendix 3. These figures relate to real growth and exclude inflation.

4.23 It should be noted that comparison goods spending is forecast to increase more than convenience spending as the amount spent on groceries does not necessarily increase proportionately with disposable income, whereas spending on non-food goods is more closely linked to income. Growth is still likely to be less than was previously envisaged pre-Brexit.

Market shares/penetration rates

4.24 To assess the capacity for new retail floorspace, penetration rates are estimated for shopping facilities within the study area. The assessment of penetration rates is based on a range of factors but primarily information gathered through the July 2018 household survey. The results of the household shopper questionnaire survey undertaken by NEMS in July 2018 have been used to estimate existing shopping patterns within the study area zones. The tabulated results are shown in Appendix 5.

4.25 The total turnover of shops within North West Leicestershire District is estimated based on penetration rates. For convenience goods shopping turnover estimates are then compared to average company benchmark or average sales floorspace densities derived from Global Data, which provides an indication of how individual retail stores and centres are performing against expected turnover averages. This allows the identification of potential surplus or deficit capacity for retail sales floorspace.

Pg 24 Retail and Leisure Capacity Study : Final Report

4.26 The results of the household shopper survey relating to main and top-up food and grocery shopping have been used to estimate existing convenience goods shopping patterns. The estimates of market share or penetration within each study area zone for convenience goods shopping are shown in Table 4, Appendix 2. The market shares in Table 4 are a combined rate for both main and top up shopping based on a 70:30 split, i.e. 70% main food shopping and 30% top-up shopping. This 70:30 split is based on Lichfields’ experience and is widely accepted in retail studies of this kind.

4.27 The market shares for comparison goods shopping are shown in Table 4, Appendix 3. This market share is based on a weighted average2 for each comparison goods category including within the household survey e.g. clothing / footwear, electrical, furniture, floorcoverings, DIY and health and beauty products.

Benchmark turnover levels

4.28 Company average turnover of sales floorspace densities are available for major food store operators and are compiled by Global Data. Company average sales densities (adjusted to exclude petrol and comparison sales and include VAT) have been applied to the sales area of the large food stores, and a benchmark turnover for each store has been calculated as shown in Table 10 in Appendix 2.

4.29 The combined benchmark turnover of existing food stores and convenience shops in the District is £204.91 million, as shown in Table 10 in Appendix 2. This benchmark turnover is not necessarily the actual turnover of existing facilities, but it does provide a useful benchmark for assessing existing shopping patterns and the adequacy of current floorspace in quantitative terms.

4.30 The estimated convenience goods sales areas have been derived from a combination of the Institute of Oxford Retail Consultants (ORC) StorePoint database, Valuation Office data and Lichfields’ own on-site surveys. Estimates for comparison sales floorspace within large food stores has been deducted, for consistency with the use of goods based expenditure figures.

4.31 Global Data and Mintel's Retail Rankings provide company average sales density information for a selection of national comparison retailers. Based on Lichfields’ experience, the average sales density for high street comparison retailers usually ranges between £4,000 and £8,000 per sq. m net. The average sales density for food and beverage outlets is usually around £5,000 per sq. m gross. Existing spending patterns

Convenience shopping

4.32 The estimates of market share or penetration within each study area zone are shown in Table 4, Appendix 2. A summary of food and grocery shopping patterns for main food shopping trips for the most frequently used stores (over 5% of respondents) by zone is shown in Table 4.3.

4.33 The survey results indicate most residents in Ashby de la Zouch (Zone 3) do their main food shopping locally. Ashby de la Zouch also attracts a significant share of customers from Zone 2 (North of Coalville) and Zone 4 (Measham).

2 The weighted average for each comparison goods category is derived from the total expenditure per person within the District for each of the comparison sub-categories

Pg 25 Retail and Leisure Capacity Study : Final Report

Table 4.3 Main Food Shopping Destinations Most Used by Respondents by Zone Zone Destination Destination Zone Zone 1 – Castle Donington & , Long Eaton (13.0%) Outside Kegworth Tesco Extra, Long Eaton (10.1%) Outside , Loughborough (8.9%) Outside Aldi, Long Eaton (8.7%) Outside Aldi, Loughborough (8.1%) Outside Co-op, Castle Donington (7.3%) 1 Aldi, Ashby de la Zouch (6.4%) 3 Sainsbury’s, Loughborough (5.0%) Outside Zone 2 – North of Coalville Tesco Extra, Ashby de la Zouch (34.8%) 3 Morrisons, Coalville (21.4%) 6 Aldi, Coalville (15.5%) 6 Co-op, Coalville (5.6%) 6 Zone 3 – Ashby de la Zouch Tesco Extra, Ashby de la Zouch (47.0%) 3 Aldi, Ashby de la Zouch (17.4%) 3 Sainsbury’s, Swadlincote (8.3%) Outside Morrisons, Swadlincote (8.3%) Outside Zone 4 – Measham Tesco Extra, Ashby de la Zouch (25.7%) 3 Aldi, Ashby de la Zouch (19.6%) 3 Morrisons, Swadlincote (13.7%) Outside Aldi, Swadlincote (9.2%) Outside Sainsbury’s, Swadlincote (5.4%) Outside Zone 5 – Ibstock Aldi, Coalville (22.3%) 6 Morrisons, Coalville (21.9%) 6 Tesco Extra, Ashby de la Zouch (19.6%) 3 Aldi, Ashby de la Zouch (14.6%) 3 Lidl, Coalville (5.6%) 6 Co-op, Ibstock (5.5%) 5 Zone 6 – Coalville Morrisons, Coalville (41.7%) 6 Aldi, Coalville (24.6%) 6 Tesco Extra, Ashby de la Zouch (13.0%) 3 Lidl, Coalville (7.5%) 6 Co-op, Coalville (5.3%) 6 Zone 7 – Whitwick Morrisons, Coalville (44.6%) 6 Aldi, Coalville (27.3%) 6 Tesco Extra, Ashby de la Zouch (10.1%) 3 Lidl, Coalville (5.3%) 6

Source: NEMS Household Survey, July 2018

4.34 Likewise, the survey results indicate most residents in Coalville (Zone 6) do their main food shopping locally. Coalville also attracts a significant share of customers from Zone 2 (North of Coalville), Zone 5 (Ibstock) and Zone 7 (Whitwick).

4.35 In other zones (Ashby de la Zouch and Coalville aside), most respondents do not undertake their main food shopping locally. This reflects the relative lack of convenience/food store provision outside of the two main centres within the District. However, the food stores in North West Leicestershire District retain a high proportion of main food and grocery shopping trips generated by residents in the District. Households in rural parts of the District need to travel to Ashby de la Zouch and Coalville to access a range of large food stores. However, this is to be

Pg 26 Retail and Leisure Capacity Study : Final Report

expected as many of the defined centres are small and travel times to the main towns is not unreasonable.

4.36 Table 4, Appendix 2 indicates the proportion of total convenience goods expenditure (main and top up trips) within each zone attracted to each destination. North West Leicestershire District retains over 95% of convenience goods expenditure within zones 5 (Ibstock), 6 (Coalville) and 7 (Whitwick). The overall convenience goods expenditure retention rate in North West Leicestershire District is 83%.

4.37 The level of convenience goods expenditure attracted to shops / stores from within North West Leicestershire District in 2018 is estimated to be £189.08 million as shown in Table 5, Appendix 2, applying the market shares set out in Table 4, Appendix 2.

4.38 Overall North West Leicestershire District has a relatively high retention of convenience goods expenditure at 83% and there is only limited potential to increase this level of retention. The base year actual turnover estimate (£189.08 million) when compared with the combined benchmark turnover (£204.91 million) suggests convenience goods retail sales floorspace in the District is collectively trading about 7.7% below average. A breakdown for each main destination is set out in Table 4.4.

Table 4.4 Convenience Goods Actual/Benchmark Turnover at 2018 Destination 2018 Turnover £m Benchmark Turnover £M Ashby de la Zouch 71.55 83.07 Coalville 81.00 78.36 Castle Donington 8.37 12.33 Ibstock 7.97 8.82 Kegworth 3.12 3.25 Measham 4.43 6.13 Other 12.64 12.94 Total 189.08 204.91

Source: Table 11, Appendix 2

4.39 A qualitative analysis of convenience goods provision is set out later in this section.

Comparison shopping

4.40 Respondents to the household survey were asked where they generally buy most of their household’s non-food shopping. Results are summarised in Figure 4.2 Non-Food Shopping (main destinations named by respondents) below. For Zone 3 (Ashby de la Zouch), Ashby de la Zouch town centre was the most popular destination (39%). For Zone 6 (Coalville), Coalville town centre was the most popular destination (33%). These relatively low comparison goods market shares reflect Ashby de la Zouch and Coalville position in the sub-regional retail hierarchy, i.e. they fall within the catchment areas of larger centres. In the rest of the study area, Ashby de la Zouch and Coalville retain some market share, but destinations outside of the District are more popular, such as Leicester City Centre and Loughborough Town Centre.

4.41 A summary of comparison goods shopping patterns is shown in Table 4, Appendix 3. This table sets out the proportion of comparison goods expenditure within each zone that is spent within each shopping destination. Destinations in North West Leicestershire District retain a moderate proportion of comparison goods expenditure within the core zones (Zones 3 and 6).

4.42 The estimated comparison goods expenditure currently attracted by shopping facilities within North West Leicestershire District is £118.73 million in 2018, as shown in Table 5, Appendix 3. The retention of comparison goods shopping trips within North West Leicestershire District

Pg 27 Retail and Leisure Capacity Study : Final Report

is lower than for convenience goods shopping. This reflects the propensity of customers to do food and grocery shopping locally, whilst for comparison shopping, customers are more likely to shop around and travel longer distances to visit larger centres that have a better range and choice of shops. This is particularly the case in North West Leicester District where comparison provision is relatively limited and the District is surrounded by higher order centres within driving distance.

Figure 4.2 Non-Food Shopping (main destinations named by respondents)

20% 18%

15% 11% 11% 10% 10% 10% 6% 5%

0%

Source: NEMS Household Survey, July 2018 (Question 7)

4.43 Total comparison goods sales floorspace within Ashby de la Zouch and Coalville is estimated to be 27,954 sq. m net, as shown in Table 10, Appendix 3. The average sales density for this existing comparison goods sales floorspace is £3,616 per sq. m net. The average in Ashby de la Zouch is £4,367 per sq. m net, higher than the average in Coalville (£3,031 per sq. m net).

4.44 Based on Lichfields’ recent experience across the country, average sales densities for comparison floorspace can vary significantly. High average sales densities above £6,000 per sq. m net are usually only achieved by relatively large shopping centres. In smaller centres, usually where the property costs are much lower, these high sales densities are not normally achieved. Average sales densities of between £3,000 and £6,000 per sq. m net are generally achieved in medium sized and smaller centres. Overall trading levels are relatively low in North West Leicestershire District, particularly in Coalville. An allowance should normally be made for existing floorspace to increase its sales density in real terms in the future, i.e. increase the revenue generated for a given area of sales floorspace, to maintain the vitality and viability of town centres. Capacity for future convenience goods floorspace

4.45 The future level of available convenience goods expenditure at 2021, 2026, 2031 and 2036 is shown at Tables 6 to 9, Appendix 2.

4.46 The total level of convenience goods expenditure available for shops in the District between 2018 and 2036 is summarised in Table 11, Appendix 2. Convenience expenditure available to shopping facilities in the District is expected to increase from £189.08 million in 2018 to £212.3 million in 2036.

Pg 28 Retail and Leisure Capacity Study : Final Report

4.47 Table 11 subtracts the turnover of existing floorspace from available expenditure to calculate the amount of surplus expenditure that may be available for further development. Within the District, there is no convenience goods expenditure surplus at 2021 or at 2026. There is a small surplus of +£1.15 million by 2031, growing to +£7.39 million by 2036, due to future growth (primarily population growth). Coalville is the exception to this with a need for convenience floorspace within Coalville of 1,145 sq. m net/1,635 sq. m gross by 2036, much of which is subsumed by negative capacity in other centres.

4.48 The surplus expenditure projections have been converted into potential new floorspace estimates in Table 12, Appendix 2. Surplus expenditure is converted into floorspace estimates based on an assumed average sales density figure of £11,000 per sq. m, an approximate average turnover density for main food supermarket operators (Aldi, Asda, Lidl, Morrison’s, Sainsbury’s, Tesco and Waitrose) because new floorspace is likely to be provided by these main operators rather than small independent convenience shops. The figures are summarised in Table 4.5 below.

4.49 There is a projected expenditure surplus in Coalville that could support a reasonable level of additional floorspace in line with population growth. Elsewhere in the District, there is a very limited amount of additional floorspace over the plan period which does not need to be planned for.

Table 4.5 Summary of Convenience Goods Floorspace Projections on a Cumulative Basis (sq.m gross) Centre By 2021 By 2026 By 2031 By 2036 Ashby de la Zouch 0 0 0 0 Coalville 558 938 1,288 1,635 Castle Donington 0 0 0 0 Ibstock 0 0 0 17 Kegworth 0 6 20 33 Measham 0 0 0 0 Other NW Leicestershire 0 53 108 162 Total 558 991 1,416 1,847

Source: Table 12 in Appendix 2 Capacity for future comparison goods floorspace

4.50 Future improvements to comparison retail provision within the District could help to increase market shares within the study area. Some retail development will be necessary in Ashby de la Zouch and Coalville to maintain its existing market share in the future. Allowing for the growth in home shopping, the town centre strategy should focus on maintaining and increasing market shares of traditional forms of expenditure. This approach will respond to future competition in nearby centres, and help to maintain the vitality and viability of the centre.

4.51 For the purposes of this assessment, the existing comparison goods floorspace is estimated to be trading at equilibrium in 2018 (i.e. satisfactory levels). Table 11, Appendix 3 assumes that the turnover of comparison floorspace will increase in real terms in the future. Growth rate of +0.9% between 2018 and 2019; +1.8% between 2019 and 2020; 2.3% per annum between 2020 to 2024; and 2.2% per annum post 2024 has been adopted, as recommended by Experian (Retail Planner Briefing Note 15 – December 2017). These growth rates will be required to maintain the health and viability of town centres in North West Leicestershire. Trends indicate that comparison retailers historically will achieve some growth in trading efficiency. This is a function of spend growing at faster rates than new floorspace provision and retailers' ability to absorb real increases in their costs by increasing their turnover to floorspace ratio.

Pg 29 Retail and Leisure Capacity Study : Final Report

4.52 Table 11 subtracts the turnover of existing floorspace from available expenditure to calculate the amount of surplus expenditure that may be available for further development. Within the District, there is an available expenditure surplus of +£5.32 million comparison goods expenditure by 2021. This surplus will grow to +£17.36 million by 2026, +£33.23 million by 2031 and +£53.03 million by 2036.

4.53 The comparison goods expenditure surplus is converted into net comparison sales floorspace projections at Table 12, Appendix 3, adopting an average sales density of £6,000 per sq.m net in 2018, which is projected to grow in the future due to improved turnover efficiency. The figures are summarised in Table 4.6 below.

Table 4.6 Summary of Comparison Goods Floorspace Projections on a Cumulative Basis (sq.m gross) Centre By 2021 By 2026 By 2031 By 2036 Ashby de la Zouch 506 1,479 2,539 3,634 Coalville 451 1,317 2,260 3,236 Castle Donington 56 164 281 403 Ibstock 45 131 224 321 Kegworth 11 33 57 82 Measham 36 104 179 256 Other NW Leicestershire 19 56 96 137 Total 1,124 3,284 5,636 8,069

Source: Table 12, Appendix 3 The Retail Study Update 2015

4.54 A Retail Study Update was completed in 2012. That study included quantitative forecasts of future retail floorspace needs on a District-wide basis. In 2015, the retail study was updated with the latest information on growth in population and expenditure and other forecasting parameters, rolling it forward to 2031.

4.55 The 2015 study’s baseline convenience goods net sales floorspace projections up to 2031 are set out below (Scenario 3 – Static Retention Minus Belvoir Shopping Centre Commitment): 1 By 2021 – 386 sq. m net; 2 By 2026 – 963 sq. m net; and 3 By 2031 – 1,526 sq. m net.

4.56 The 2015 study comparison goods floorspace projection up to 2031 is set out below (Scenario 3 – Static Retention Minus Belvoir Shopping Centre Commitment): 1 By 2021 – 1,699 sq. m net; 2 By 2026 – 4,800 sq. m net; and 3 By 2031 – 8,548 sq. m net.

4.57 According to the 2015 Retail Study Update, the District-wide convenience goods floorspace projection in 2031 was 1,526 sq.m net. The revised projections in this 2018 study is slightly lower at 991 sq.m net (1,416 sq.m gross).

4.58 According to the 2015 Retail Study Update, the District-wide comparison goods floorspace projection in 2031 was 8,548 sq. m net. The revised projections in this 2018 Study is lower at 4,227 sq.m net (5,636 sq.m gross) primarily due to higher sales densities now adopted.

Pg 30 Retail and Leisure Capacity Study : Final Report

Qualitative need for retail floorspace

4.59 The section above quantifies the theoretical capacity to support new retail floorspace within North West Leicestershire District, based on the population and expenditure projections. The qualitative need for retail facilities also needs to be considered. Qualitative need can be assessed through consideration of the following factors: 1 the diversity of uses and deficiencies or 'gaps' in existing provision; 2 consumer choice and competition; 3 levels of expenditure retention and leakage; 4 overtrading, congestion and overcrowding of existing stores; 5 location specific needs such as underserved markets; and 6 the quality of existing provision.

4.60 The assessment of shopping patterns in this section indicates North West Leicestershire District retains a relatively high proportion of both convenience and comparison goods expenditure, and there is limited potential to increase market share through the clawback of expenditure leakage. The existing trading performance does not indicate overtrading or in-store congestion. Other qualitative indicators of need are explored in the remainder of this section and within the centre health checks in Section 7.

Existing retail provision in North West Leicestershire District

4.61 As part of the study, an audit of the existing retail and service provision in the main settlements (Ashby de la Zouch, Coalville, Castle Donington, Ibstock, Kegworth and Measham) was undertaken in July 2018. These assessments are detailed in Section 7 of this study and a summary of existing retail provision in Ashby de la Zouch and Coalville is provided in Table 4.7 below.

Table 4.7 Convenience and Comparison Sales Floorspace (in and out of centre) Centre Convenience Comparison Total Retail Floorspace Floorspace Floorspace sq. m net sq. m net sq. m net Ashby de la Zouch 7,459 12,245 19,704 Coalville 7,382 15,709 23,091 Total 14,841 27,954 42,795

Source: Experian Goad and ORC StorePoint updated by Lichfields

4.62 Coalville is the largest shopping destination within the District with a combined retail sales floorspace of over 23,000 sq. m net. Ashby de la Zouch is the next largest destination, with a combined retail sales floorspace of over 19,000 sq. m net. Castle Donington, Ibstock, Kegworth and Measham are much smaller, with only a very limited number of dispersed shop units that cater for local needs.

4.63 Figure 4.3 shows the proportional mix of Class A within the main town and local centre, excluding out of centre food stores and retail warehouses in Ashby de la Zouch and Coalville. The mix of units has been compared with Goad Plan national average (July 2018) based on recent land use surveys for over 1,250 town centres across the UK. It should be noted that the Goad national average is based on a full range of large, medium and small centres throughout the UK. Smaller centres tend to have a lower proportion of Class A1 comparison shops than larger centres, and conversely a higher proportion of convenience retailing and non-retail

Pg 31 Retail and Leisure Capacity Study : Final Report

services. Nevertheless, the comparison with the national average data provides a useful benchmark.

Figure 4.3 Mix of Class A Uses in North West Leicestershire District’s Main Centres

100% 4.2 3.8 4.7 6.3 7.7 2.3 11.3 Vacant 90% 10.5 16.2 11.1 10.2 80% 23.1 10.5 30.2 Financial 19.9 34.4 22.2 Service 70% 24.1 18.6 60% Leisure 23.1 17.3 Service 50% 21.9 17.1 34.9 33.3 14.7 Retail Service 40%

26.9 30% 41.4 25 30.6 Comparison 29 14.8 20% 23.3 10% 15.4 12.5 14.8 Convenience 8.6 9 6.8 4.7 3.8 0% Ashby de la Coalville Castle Ibstock Kegworth Measham UK Zouch town centre Donington

Source: Experian Goad base updated by Lichfields (July 2018)

4.64 In Ashby de la Zouch, the proportion of comparison units is significantly above the national average, due in part to the low shop vacancy rate. The vacancy rate (4.2%) is significantly below the national average of 11.3%, suggesting the town centre is relatively healthy. This suggests Ashby de la Zouch has a good selection of comparison goods shops for a centre of its size.

4.65 The proportion of convenience and comparison units in Coalville are broadly comparable with their respective national averages. Convenience and comparison provision in the town centre is supplemented by the Morrison’s food store and various comparison operators at Whitwick Retail Park. However, Coalville has a high proportion of vacant units (six percentage points above the national average) which suggested the health of the town centre is more vulnerable than Ashby de la Zouch. Nevertheless, Coalville has a reasonable selection of comparison goods shops for a centre of its size.

4.66 Castle Donington, Ibstock, Kegworth and Measham are small centres with between 26 and 43 shop units, and are not included within Goad data. This means that comparing the proportion of units within the local centres with the national average for larger town centres needs to be treated with care. These local centres have a small choice of retail uses within each of the Goad categories. Ibstock does not contain any vacant units, which suggests the centre is performing well. These centres tend to be anchored by one or two convenience stores such as a Co-op and / or Tesco Express. The number of comparison units in local centres tends to be low. There are

Pg 32 Retail and Leisure Capacity Study : Final Report

reasonably high numbers of retail services and leisure services which is typical for smaller centres.

Convenience goods shopping

4.67 Most households undertake two types of food and grocery shopping trips i.e. a weekly shop (or less frequent main or bulk shopping trip) and more regular top-up shopping trips. The availability of a wide range of products and free car parking are important requirements for bulk food shopping trips and large or superstores are the usual destinations. Accessibility and convenience tend to be more important for top up shopping trips.

4.68 Ashby de la Zouch is in Zone 3 (Ashby de la Zouch). Convenience shopping provision in Ashby de la Zouch town centre is below the Goad national average in terms of the proportion of shops units, but Ashby de la Zouch has a reasonable choice of large out of centre food stores. Within the town centre, the key offer includes a Co-op supermarket (1,840 sq. m) and a Co-op (330 sq. m). This food store provision is supplemented by independent sandwich bars, newsagents and bakeries. Outside of the town centre there are several large convenience stores, including a Tesco Extra (9,884 sq. m gross), an Aldi (1,217 sq. m gross) and a Marks & Spencer food hall (1,116 sq. m gross), all of which are located to the north east of the town centre. In terms of convenience goods expenditure retention, Ashby de la Zouch retains 78% within Zone 3. Most of the expenditure leakage is attracted to food stores in Swadlincote.

4.69 Coalville is in Zone 6 (Coalville). Convenience shopping provision in Coalville town centre is just above the Goad national average in terms of the proportion of shop units. As with Ashby de la Zouch, Coalville has a reasonable choice of large out of centre food stores. Within the town centre, the key offer includes an Asda supermarket (1,150 sq. m), a Co-op convenience store (73 sq. m), which is supplemented by a Home Bargains store (1,406 sq. m). Outside of the town centre there are several large convenience stores including a Morrisons supermarket (5,883 sq. m) located at Whitwick Retail Park to the north of the town centre and an Aldi and Lidl food stores located opposite each other on Thornborough Road, also to the north of the town centre. In terms of convenience goods expenditure retention, Coalville retains 97% within Zone 6. There is limited expenditure leakage from Zone 6. Based on the choice of food stores, mix of uses and high expenditure retention, Zone 6 (Coalville) is well served in terms of convenience goods shopping provision.

4.70 Castle Donington and Kegworth are in Zone 1 (Castle Donington & Kegworth). Convenience provision in Castle Donington is limited to a Co-op convenience store (101 sq. m) within the town centre and an out-of-centre Co-op supermarket (1,596 sq. m) to the north of the town centre. Convenience provision in Kegworth is limited to a Co-op convenience store (450 sq. m). Only 44% of convenience goods expenditure within Zone 1 is retained in North West Leicestershire District, due to limited food store provision and its location towards the periphery of the District. Expenditure leakage predominantly goes to Loughborough (24%) and Long Eaton (23%).

4.71 Zone 2 (North of Coalville) does not contain any main centres, but North West Leicestershire District retains a high level of convenience expenditure from Zone 2 (88%), with residents predominantly choosing to shop in the Tesco Extra in Ashby de la Zouch (28%), the Morrisons supermarket in Coalville (15%) and the Aldi food store in Coalville (12%).

4.72 Measham is in Zone 4 (Measham). There is a limited convenience offer in Measham, comprising a Tesco Express (364 sq. m) and a Co-op convenience store (363 sq. m). The convenience offer is consistent with a settlement of this size. Residents look to larger stores in Ashby de la Zouch to meet their main bulk food shopping needs. Most of the expenditure leakage is attracted to large food stores in Swadlincote (25%).

Pg 33 Retail and Leisure Capacity Study : Final Report

4.73 Ibstock is in Zone 5 (Ibstock) and is served by an out-of-centre Co-op food store (1,327 sq. m). Residents of Zone 5 tend to undertake their ‘main-food’ shop in out of centre food stores in Ashby de la Zouch and Coalville. Convenience goods expenditure retention in North West Leicestershire District is very high in this zone at 98%.

4.74 Whitwick is in Zone 7 (Whitwick) and is served by a Co-op convenience store (474 sq. m) within the town centre. Residents of Zone 7 undertake their main food shop within the Morrison’s supermarket in Coalville (34%) and the Aldi food store on Thornborough Road (22%). As with Zone 5, convenience goods expenditure retention in North West Leicestershire District is high in Zone 7 at 96%.

4.75 In summary, food store and convenience retail provision is reasonably strong in North West Leicestershire District. Large food stores (over 1,000 sq. m net) suitable for main and bulk food shopping are focused in and around Ashby de la Zouch and Coalville (mainly out of centre). These stores provide a good distribution of facilities accessible from all parts of the District. The smaller centres provide smaller food stores suitable for basket and top up shopping. There are no clear identified areas of qualitative deficiency in food store provision within the District.

Comparison goods shopping

4.76 Within Ashby de la Zouch and Coalville town centres, there are 140 comparison shops/stores. In total there is comparison goods sales floorspace of almost 28,000 sq. m net (including comparison floorspace in food stores and retail warehouse parks). Figure 4.4 and Figure 4.5 below provide a breakdown of the comparison floorspace by centre.

Figure 4.4 Comparison Goods Retail Sales Floorspace in Ashby de la Zouch (sq. m net)

8000

6578

6000

4000 3154 2513

2000

0 Ashby de la Zouch town Ashby de la Zouch food Ashby de la Zouch retail centre comparison shops stores warehouses

Source: Experian Goad base updated by Lichfields (July 2018)

Pg 34 Retail and Leisure Capacity Study : Final Report

Figure 4.5 Comparison Goods Retail Sales Floorspace in Coalville (sq. m net)

10000 9490

8000

6000

3805 4000 2414 2000

0 Coalville town centre Coalville food stores Coalville retail warehouses comparison shops

Source: Experian Goad base updated by Lichfields (July 2018)

4.77 As indicated above, the proportion of Class A1 comparison units in Ashby de la Zouch town centre is significantly above the national average and the proportion of Class A1 comparison units in Coalville is comparable with the average. The provision of comparison good shopping is more limited in the smaller centres in the District (with the exception of Ibstock and Castle Donington), where the retail offer is predominantly small (less than 100 sq. m net) independent specialist traders. Coalville town centre and to a lesser extent Ashby de la Zouch town centre are the focus for larger multiple comparison retailers, reflecting their role as the main shopping destinations in the District.

4.78 North West Leicestershire District has a good provision of retail warehouses, in relation to the size of its centres. There are two main retail parks in the District, one of which is located near Ashby de la Zouch (Nottingham Road Retail Park) and the other near to Coalville (Whitwick Retail Park). National multiple retailers trading in these locations include Wickes, Pets at Home, B&M, Poundstretcher, Peacocks, Sports Direct, Pets at Home as well as food stores including Tesco Extra and Morrison’s which sell some comparison goods.

4.79 The household survey (July 2018) asked respondents where they shop for a range of comparison goods. A breakdown of expenditure retention is shown in Table 4.8.

Table 4.8 Comparison Goods Expenditure Retention in North West Leicestershire District (% of respondents)

Goods category % Retention Clothes and shoes 12.0 Domestic electric appliances (e.g. fridges and kitchen items) 24.6 Other electric goods (e.g. TV / Hi-Fi and computers) 24.0 Furniture, soft furnishings and floor-coverings 35.0 DIY, hardware and garden items 44.5 Health, beauty and chemist item 82.7 Other comparison goods (e.g. books, CDs, toys and gifts) 49.2

Source: NEMS Household Shopper Survey, July 2018

Pg 35 Retail and Leisure Capacity Study : Final Report

4.80 The results indicate that North West Leicestershire District has a low level of expenditure retention for most product categories. Expenditure retention is particularly low for higher order comparison goods such as clothing, electrical goods and furniture. Ashby de la Zouch and Coalville town centres provide predominantly for lower order comparison goods and day to day items, with many residents shopping in higher order centres outside of the District for many comparison goods. Leicester and Loughborough are the major attractors of expenditure outside of the District.

4.81 Ashby de la Zouch is in Zone 3 (Ashby de la Zouch). The household survey results confirm Ashby de la Zouch serves customers across all 7 study area zones, albeit trade draw from residents of Zone 1 to Ashby de la Zouch is limited to just 1.5%. In terms of comparison goods expenditure retention, Ashby de la Zouch retains 40% in Zone 3. There is some outflow of expenditure, primarily to Tamworth (13%) and -on-Trent (9%). This level of retention is the highest in the District and reflects Ashby de la Zouch’s joint role as one of the main shopping destinations within the District, along with Coalville. However, this level of retention is relatively low for a principal destination within a LPA area and is reflective of its small size, relative to other town centres within the sub-region.

4.82 Coalville is in Zone 6 (Coalville). As with Ashby de la Zouch, the household survey results show that Coalville serves most customers across the study area, except for Zone 1, where there is no trade draw to Coalville. Coalville retains 33% of comparison goods expenditure within the local Zone 6. Outflow of expenditure is primarily to Leicester (20%), Fosse Shopping Park (12%) and Loughborough (also 12%). As with Ashby de la Zouch, Coalville has a high retention rate in the District, but a relatively low retention rate when compared with other town centres in the sub- region. Coalville is located just 25-minute drive from Leicester City Centre, and expenditure leakage to retail destinations to the east of the District is likely to continue in the future.

4.83 The local centres within the District are small and retain a low level of comparison goods expenditure. Castle Donington (in Zone 1 Castle Donington and Kegworth) retains 12% of expenditure within the local zone. Ibstock retains 8% of expenditure within the local Zone 5. Kegworth retains just 3% of expenditure within Zone 1 (Castle Donington and Kegworth). Measham retains 6% of expenditure within its local Zone 4. The household survey results confirm these centres serve local catchment areas, with very limited trade drawn from other zones.

4.84 In summary, comparison goods retail provision in the District primarily serves lower order shopping needs, with provision primarily concentrated in Ashby de la Zouch and Coalville. North West Leicestershire District has a reasonably low level of expenditure retention for all comparison product categories (chemist goods aside), reflecting Ashby de la Zouch and Coalville’s limited role as shopping destinations in the sub-region. Ashby de la Zouch and Coalville’s comparison goods shopping offer, including out of centre retail stores, provide a reasonable range of comparison goods, for example B&M, Poundstretcher, Peacocks, Sports Direct, Pets at Home, and Wickes. Residents to the east of the District also have easy access to other key centres outside the District such as Loughborough and Leicester.

4.85 Due to the strength and proximity of larger competing centres, there is limited potential to increase the District’s market share of comparison goods expenditure, but investment will still be needed in the District to retain the existing levels of comparison goods expenditure retention. The objective of the development strategy for North West Leicestershire District should be to maintain the District’s shopping role and market share within the sub-region, in the face of increasing competition. The economic projections in this section assume that new development will retain the District’s share of comparison expenditure in the study area and will help to maintain this share in the future.

Pg 36 Retail and Leisure Capacity Study : Final Report

5.0 The need for food / beverage uses Introduction

5.1 Service uses perform an important role in the overall offer of a centre, and encourage customers to shop locally. The service uses are categorised as follows:

• Class A1 services cover a range of uses, including hairdressers, dry cleaners, travel agents, some sandwich shops (those not categorised as Class A3), funeral parlours and post offices.

• Class A2 services include banks, building societies, financial services, betting offices (now sui generis), pawnbrokers, estate agents and employment agencies.

• Class A3/A5 including restaurants, cafes (A3) and takeaways (A5).

• Class A4 pubs/bars (Class A4).

5.2 Food and beverages is a fast moving and creative sector, with a steady flow of new concepts emerging. Within this sector there has been a significant increase in the number of national multiple chains which have sought to increase their geographical coverage. Recently some chains have experienced difficulties resulting in closures, including operators which may have over-stretched.

5.3 These types of food and drink operators (Class A3 and A4) i.e. restaurants, bars and pubs have supported other major leisure uses, in particular cinema developments. Within town centres, the demand has increased, including a significant expansion in the number of coffee shops, such as , and Café Nero. National branded pub/restaurant chains have invested heavily and not exclusively in larger centres. Themed restaurants have also expanded rapidly.

5.4 The key categories for food and beverage offers are:

• Impulse: characterised by their produce range that is typically highly visual and hand-held so that it can be eaten “on the go”;

• Speed eating fast food: food that can be purchased and consumed quickly, therefore price is low and ambience is less important. This sector is dominated by traditional high volume fast food offers such as burgers and fried chicken;

• Refuel and relax: a drink, snack and a short break in a pleasant environment rather than focusing on eating a main meal; and

• Casual dining/leisure dining: incorporating several food styles, types and ethnic origins. The ambience and environment of casual dining is as important as the food, drink and service provided. The style is informal but is normally table service. Mix of uses

5.5 Food and beverage establishments (Class A3, A4 and A5) including restaurants, bars, pubs and takeaways have supported other major leisure uses on leisure and retail parks and are important services within town centres. National information available from Experian Goad indicates that the proportion of non-retail uses within town centres across the country has increased significantly. The current mix of Class A1-A5 uses in the two main centres and local centres combined in the District is summarised in Table 5.1 below.

Pg 37 Retail and Leisure Capacity Study : Final Report

Table 5.1 Mix of Class A / Food and Beverage Uses in the Main Centres in North West Leicestershire District

Centre Use Class % of Total Class A Units Class A1 Class A2 Class A3 Class A4 Class A5 Vacant Ashby de la Zouch 69.2 11.3 7.2 4.6 4.6 3.1 Coalville 58.8 13.6 4.8 3.9 4.8 14.0 Local centres 61.0 9.8 13.8 3.3 8.1 4.1 National Average 56.9 11.8 9.5 4.6 6.0 11.2

Source: Experian Goad base data updated by Lichfields

5.6 Ashby de la Zouch town centre has retained a high level of Class A1 retail use when compared with the national average. The provision of Class A1 uses in Coalville is slightly above the national average. The vacancy rate is very low within Ashby de la Zouch, whereas Coalville has an above average proportion of vacant units. The provision of Class A3 uses and Class A5 uses is below the national average in both Ashby de la Zouch and Coalville town centres. The provision of Class A4 uses is broadly comparable with the national average in both town centres. Given the competing pressures for non-retail uses and the low vacancy rates in Ashby de la Zouch a balance between Class A1 and Class A3 to A5 uses needs to be maintained to ensure the centre maintains its current roles. In Coalville a more flexible approach may be necessary in areas where there is a high concentration of vacant uses.

5.7 Ashby de la Zouch town centre has three restaurants on Market Street all of which are occupied by independent operators. There are seven pubs and bars along Market Street and six cafés on Market Street. Coalville town centre has three restaurants on High Street, six pubs and bars and four cafés spread throughout the centre.

5.8 The local centres combined have an above average proportion of Class A1 uses, Class A3 uses and Class A5 uses. However, the proportion of Class A2 uses and Class A4 uses is below the national average. The proportion of vacant units in the local centres combined is significantly below the national average. Food and beverage expenditure

5.9 Experian’s food and beverage expenditure per capita projections are shown in Table 2, Appendix 4. The total food and beverage expenditure in the study area is £98.11 million in 2018, as shown in Table 3, Appendix 4.

5.10 Food and beverage expenditure per capita is expected to increase in real terms (excluding inflation) by 39% between 2018 and 2036. Accounting for population growth, total food and drink expenditure within the study is expected to increase from £98.11 million in 2018 to £135.99 million by 2036, an increase of nearly 39% (Table 3, Appendix 4).

Food and beverage expenditure patterns

5.11 A summary of food and beverage expenditure patterns is shown in Figure 5.1 (restaurant/cafés) and Figure 5.2 (pubs/bars). The results indicate that the retention of food and beverage trips within Ashby de la Zouch town centre is higher than for comparison goods shopping, particularly in Zone 3 (Ashby de la Zouch). The opposite is true for Coalville with the retention of food and beverage trips generally lower than for comparison goods shopping. Ashby de la Zouch and Coalville are the main food and beverage destinations in the District and residents also access larger destinations such as Loughborough and Leicester to meet their food and beverage needs.

Pg 38 Retail and Leisure Capacity Study : Final Report

5.12 Existing food and beverage expenditure patterns have been modelled based on the household survey results within the study area zones. Base year (2018) penetration rates are shown in Table 4, Appendix 4 and expenditure patterns are shown in Table 5, Appendix 4. The estimated expenditure currently attracted to facilities within North West Leicestershire District is £64.83 million in 2018.

Figure 5.1 Restaurant / Cafe Destinations (destination named by respondents)

30% 26%

20% 18% 17%

10% 8% 7%

0% Ashby de la Other Coalville Loughborough Leicester Zouch

Source: NEMS Household Survey, July 2018

Figure 5.2 Pub / Beverage Destinations (destination named by respondents)

30%

24%

19% 20%

10% 10% 8% 6% 6%

0%

Source: NEMS Household Survey, July 2018

Future capacity for food and beverage floorspace

5.13 The household survey suggests that the District's retention of food and beverage expenditure is lower than for convenience goods but higher than the retention of comparison goods expenditure. The levels of food and beverage expenditure retention are high in Zone 3 (Ashby de la Zouch) at around 74% and in Zone 5 (Ibstock) at around 75%. The food and beverage

Pg 39 Retail and Leisure Capacity Study : Final Report

expenditure retention is at a similar level in the remaining zones at around 50% in Zone 1 (Castle Donington & Kegworth), 57% in Zone 2 (North of Coalville), 59% in Zone 4 (Measham), 57% in Zone 6 (Coalville) and 59% in Zone 7 (Whitwick). Across the zones, leakage tends to be highest to Loughborough followed by Leicester. In Zone 7 (Whitwick), leakage to Loughborough is 18% and in Zone 6, leakage to Leicester is 16%. Overall, North West Leicestershire District has reasonably high levels of expenditure retention, although some development will be necessary in Ashby de la Zouch and Coalville to maintain the existing market share in the future. Town centre strategies could focus on maintaining the market share for the District.

5.14 Available food and beverage expenditure has been projected forward to 2021, 2026, 2031 and 2036 in Tables 6 to 9, Appendix 4, and summarised in Table 11. Available food and beverage expenditure to facilities within the District is expected to increase from £64.83 million in 2018 to £89.86 million by 2036.

5.15 For the purposes of this assessment, the existing food and beverage floorspace is estimated to be trading at equilibrium in 2018 (i.e. satisfactory levels). Table 12, Appendix 4 then assumes that the turnover of food and beverage facilities will increase in real terms in the future. Growth in turnover efficiency is a function of spending growing at faster rates than new floorspace provision, as well as operators’ ability to absorb real increases in their costs by increasing their turnover to floorspace ratio. Allowing for this growth to be absorbed by existing food and beverage uses represents a cautious approach to forecasting future needs, helping existing centres maintain their vitality and viability and compete with new provision.

5.16 Unlike convenience and comparison retailing, Experian does not provide any advice on growth in turnover efficiency for food and beverage floorspace. However, it is important that existing facilities can increase their turnover over time. Considering the forecast expenditure per capita growth rates in the leisure sector, and the need to ensure that new spending is also available to support new facilities, a rate of 1% per annum is adopted for turnover efficiency of existing floorspace.

5.17 By 2021, within North West Leicestershire District, there will be a food and beverage expenditure surplus of £1.72 million, which grows to £5.04 million by 2026, £8.62 million by 2031 and £12.31 million by 2036. These expenditure projections have been converted into floorspace projections in Table 12, Appendix 4, adopting an average sales density of £5,000 per sq. m gross, which is again projected to grow by 1% in the future due to improved turnover efficiency.

5.18 Surplus expenditure at 2021 could support 333 sq. m gross of additional food and beverage floorspace and 931 sq. m gross by 2026. In the longer term, surplus expenditure at 2031 could support 1,515 sq. m gross, increasing to 2,059 sq. m gross by 2036. The results are summarised in Table 5.2 below.

Pg 40 Retail and Leisure Capacity Study : Final Report

Table 5.2 Summary of Food and Beverage Floorspace Projections (sq.m gross)

Centre Additional Floorspace (sq.m gross) By 2021 By 2026 By 2031 By 2036 Ashby de la Zouch 143 400 651 884 Coalville 84 236 384 521 Castle Donington 21 60 97 132 Ibstock 12 35 57 77 Kegworth 8 23 37 50 Measham 11 32 52 70 Other 52 147 238 324 Total 331 933 1,516 2,058

Source: Table 12, Appendix 4 Qualitative need

5.19 Ashby de la Zouch town centre’s Venuescore food / service index (2016/17) is 148 compared with the national average of 100. In 2015/16, the food / service index was 147. These figures suggest food service in Ashby de la Zouch has remained stable and is above average for a centre of its size.

5.20 Coalville town centre’s Venuescore food / service index was 79 in 2016/17, 103 in 2015/16 and 69 in 2013/14. These figures suggest food service provision in Coalville has decreased recently, and remains below the average for a centre of its size.

5.21 The other main centres (i.e. Castle Donington, Ibstock, Kegworth and Measham) do not feature on Venuescore, which reflects the predominance of independent food and beverage uses rather than multiple/chains.

5.22 The proportional mix of Class A3-A5 uses within the main centres indicates: 1 Ashby de la Zouch has a slightly lower provision of Class A3 and A5 uses when compared with the national average. The proportion of Class A4 uses is equal to the national average. Most food and beverage outlets are operated by independent operators, with most being located along Market Street and its connected courtyards. There are also a few multiple / chain food and beverage outlets, with Costa located on Market Street and Ask located on Derby Road. 2 Coalville has a very low provision of Class A3 uses and Class A5 uses when compared with the national average. The proportion of Class A4 uses is slightly below the national average. As with Ashby de la Zouch, most of the food and beverage outlets are operated by independent operators. These uses are dispersed throughout the centre, but there is a concentration of food and beverage uses at Marlborough Square, including a Dominos and along High Street.

5.23 There are 64 food and beverage outlets within the two main centres. In addition, there are many country/village pubs throughout the District and in the smaller centres. The town centre health check/audits in Section 7 provide a more accurate analysis of food and beverage provision within the main centres. The number of food and beverage outlets within each centre is shown in Figure 5.3 below.

Pg 41 Retail and Leisure Capacity Study : Final Report

Figure 5.3 Class A3 to A5 Food and Beverage Outlets in Ashby de la Zouch and Coalville

20

15 14 13 12 12 10 10 10 9 9

6 5

0 Ashby de la Zouch Coalville Local Centres

Class A3 - Restaurants / Cafes Class A4 - Pubs / Bars Class A5 - Takeaways

Source: Experian Goad base data updated by Lichfields (July 2018) Conclusions

5.24 The projections indicate future growth and capacity for additional food and beverage floorspace in North West Leicestershire District, primarily located in Ashby de la Zouch and Coalville town centres (up to 884 sq. m gross and 521 sq. m gross respectively by 2036). The potential is more limited in the smaller centres in the District (50 to 130 sq. m gross by 2036).

Pg 42 Retail and Leisure Capacity Study : Final Report

6.0 The need for other town centre uses Introduction

6.1 This section assesses the potential for commercial leisure and town centre uses in North West Leicestershire District, including theatres, cinemas, ten pin bowling, bingo, health and fitness, trampoline centres, art galleries, museums and ice rinks.

6.2 Household survey respondents were asked about their family’s leisure activities. The participation rates within the study area are shown in Figure 6.1 below and an assessment of these sectors is set out in this section.

Figure 6.1 Leisure Participation (% of Respondents)

80% 70%

60% 52% 50%

40% 28% 26% 20% 16% 20% 13% 13% 9% 7% 5% 5% 0%

Source: NEMS Household Survey, July 2018

6.3 Within North West Leicestershire District, the household survey identifies that visiting restaurants / cafes is the most popular leisure activity (70%), followed by visiting pubs / bars (52%), cinema (50%), health & fitness clubs (28%) and the theatre (26%). Participation rates in other leisure activities are all at 20% or below. Attendance at ice rinks and bingo halls is just 5% respectively. Based on Lichfields’ recent experience from similar studies this pattern of participation is broadly comparable with other parts of the country. Commercial leisure uses

6.4 Residents in North West Leicestershire District have limited access to many types of commercial leisure and entertainment facilities within the District itself. Residents need to travel outside of the District to go to the cinema, theatre, ten pin bowling and many other leisure, entertainment and cultural uses. Most popular destinations outside of the District include Loughborough, Leicester and Derby. However, residents do have access to several health and fitness clubs and a bingo hall and one trampoline centre.

Pg 43 Retail and Leisure Capacity Study : Final Report

6.5 Based on Lichfields’ experience and household surveys from across the country, commercial leisure facilities usually draw the main part of their trade from residents up to a 20 minutes travel time. Major leisure facilities such as multiplex cinemas, ten-pin bowling centres and family entertainment centres require a large catchment population, and often benefit from clustering together within leisure parks.

Cinemas

6.6 Cinema admissions in the UK declined steadily during the 1950s, 1960s and 1970s, a period when the ownership of televisions increased significantly. Cinema admissions continued to decline in the early 1980s, but increased steadily after 1984 up to 2002. There was a peak in cinema admissions in 2002 at 175.9 million. Total admissions in 2017 were 170.6 million (Source: British Film Institute). Cinema trips have plateaued since 2002, despite population growth of 9.6% during this period (59.4 million to 65.1 million). The BFI indicates the 2017 national average was 2.6 trips per person per annum. The regional average for the Midland Region was lower at 2.3 trips per person per annum.

6.7 The Cinema Advertising Association identities 771 cinema facilities with 4,115 screens. Lichfields’ national CINeSCOPE model identifies approximately 800,000 cinema seats in the UK. The CINeSCOPE model assesses the provision of cinema screens/seats against projected customer cinema trips across the country, to identify areas of under and over-provision. The national average is about 40,000 cinema trips per screen per annum or 210 trips per seat per annum.

6.8 There are no cinemas within North West Leicestershire District. Assessible from the study area and beyond, there are the following cinemas: 1 Odeon, Cattle Market, Loughborough (6 screens and approximately 1,200 seats); 2 Cineworld, Baxter Gate, Loughborough (8 screens and approximately 1,600 seats); 3 Showcase, Highcross Lane, Leicester (12 screens and 3,000 seats); 4 Phoenix, Midland Street, Leicester (3 screens and 370 seats); 5 Odeon, Aylestone Road, Leicester (12 screens and 2,068 seats); 6 Piccadilly, Green Lane Road, Leicester (3 screens and 640 seats); 7 Vue, Meridian Leisure Park, Leicester (9 screens and 2,391 seats); 8 Showcase, Intu, Derby (12 screens and 2,200 seats); 9 Odeon, Mansfield Road, Derby (10 screens and 1,866 seats); 10 Showcase, Foresters Park, Derby (14 screens and 2,557 seats); 11 Odeon, Bolebridge Street, Tamworth (10 screens and 2,450 seats).

6.9 The survey results indicate that 50% of households within the study area visit the cinema. The main destinations visited by participating households are set out in Figure 6.2 below.

Pg 44 Retail and Leisure Capacity Study : Final Report

Figure 6.2 Cinema Destinations (cinema destination named by respondents)

50%

40% 38%

32% 30%

20% 20%

10% 7%

0% Other Loughborough Leicester Derby

Source: NEMS Household Survey, July 2018

6.10 The study area population in 2018 (just under 100,000 people) will generate 230,000 cinema trips per annum, based on the regional average visitation rate (2.3 trips per annum). Assuming North West Leicestershire District could retain up to half of the cinema trips generated within the study area this amount to 115,000 retained trips. Based on the national average of 210 trips per seat, 115,000 trips per annum would support 548 cinema seats.

6.11 By 2036 the study area population (113,000 people) could generate 260,000 cinema trips, if which 130,000 trips (50% of the total in the study area) could be retained within North West Leicestershire District then these cinema trips could support 619 seats.

6.12 These projections suggest that there is theoretical capacity for a small/medium sized cinema (3- 5 screens) in North West Leicestershire District over the plan period. Curzon and Everyman are art house cinema operators who have expanded in recent years. The latter has cinemas in Bath, Exeter and Southampton. Curzon has cinemas in Canterbury, Ripon and with a new facility proposed in Colchester. The Ashby de la Zouch and Coalville areas could theoretically support this type of operator, but the proximity of existing provision in Leicester, Loughborough and Derby is likely to restrict operator demand.

Theatres

6.13 Within the study area 26% of respondents to the household survey indicated that they visit the theatre. Table 6.1 summarises where respondents stated that they had last visited the theatre. The results demonstrate that Leicester is the main theatre destination for residents of the study area, attracting 37% of the theatre trips.

Pg 45 Retail and Leisure Capacity Study : Final Report

Table 6.1 Main Theatre Trip Destinations Destination of Last Trip % of Participating Households Ashby de la Zouch 2.1 Coalville 1.9 Leicester 37.1 Nottingham 14.9 London 14.6 Loughborough 11.5 Birmingham 8.8 Other 9.3

Source: NEMS Household Survey, July 2018

6.14 Data from the British Theatre Consortium, British Theatre Repertoire (2014) indicated British theatres presented 59,386 performances attracting over 33 million theatre visits, around 121,000 visits per venue (274 venues with SOLT / UK Theatres membership).

6.15 Assuming an average of 0.5 trips to the theatre per person per annum, as implied by the British Theatre Consortium data, the study area population in 2018 (100,000 people) generates 50,000 theatre trips per annum. Most trips to the theatre will continue to be attracted to productions within larger towns and cities outside of the study area. The catchment areas of Ashby de la Zouch and Coalville are unlikely to support a full-time theatre facility.

6.16 There is no clear need for additional theatre provision in North West Leicestershire District over the plan period.

Health and fitness clubs

6.17 The 2017 State of the UK Fitness Industry Report reveals that the UK health and fitness industry is continuing to grow. There are now over 9.7 million fitness members in the UK, and the penetration is now 14.9%. The sector has more clubs, more members and a greater market value than ever before. The 2017 report highlighted that the industry experienced growth over the twelve-month period to the end of March 2017, with an increase of 5.1% in the number of memberships and 4.6% growth in the number of facilities.

6.18 The household survey indicates that 28% of respondents or their families visit health/fitness clubs. The household survey undertaken for the CISFR suggests are higher participation rate with 45% of household visiting a fitness gym at least once a month or more often. Of the participating households, the main destinations mentioned are summarised in Figure 6.3.

6.19 The Sport England/Active Places data indicates that there are 15 registered health and fitness suites in the District, with 363 fitness stations. Two of these facilities are for private use only. These private use facilities provide 57 fitness stations in total. The remaining 13 registered facilities open to the general public (including registered members) have 306 fitness stations in total as shown in Table 6.2.

Pg 46 Retail and Leisure Capacity Study : Final Report

Figure 6.3 Health and Fitness Destinations (health and fitness destination named by respondents)

40%

29% 30%

20% 15% 15% 12% 10% 6% 6%

0%

Source: NEMS Household Survey, July 2018

Table 6.2 Health and Fitness Clubs (Sport England/Active Places Data, 2018) Name Type No. Fitness Stations Hood Park Leisure Centre, Ashby de la Zouch Registered Membership Use 38 Fitness Republic, Ashby de la Zouch Registered Membership Use 27 Champneys Springs, Ashby de la Zouch Registered Membership Use 24 Ashby School, Ashby de la Zouch Sports Club / Community Assoc. 17 Hermitage Leisure Centre, Coalville Registered Membership Use 42 King Edward VII Science Sports College, Coalville Private Use 32 Stephenson College, Coalville Private Use 25 Livingwell Health Club, Castle Donington Registered Membership Use 20 Ibstock Leisure Complex, Ibstock Pay and Play 18 Breedon Prior Health Club, Derby Registered Membership Use 35 Kegworth Hotel Leisure Club, Derby Registered Membership Use 25 Reeds Health Club & Spa, Derby Registered Membership Use 21 Halsa Health Club, Derby Registered Membership Use 14 Castle Donington College, Derby Pay and Play 13 Juvenate Leisure Club, East Midlands Airport Registered Membership Use 12 Total 363

Source: Sport England Active Places

6.20 North West Leicestershire District’s population in 2018 (100,000 people) is projected to grow to 102,000 by 2021, 106,000 by 2026, 110,000 by 2031 and to 113,000 by 2036. The current population (100,000) indicates that North West Leicestershire District has 3.6 fitness stations per 1,000 people (363 stations in total).

6.21 The East Midlands region has 579 registered health and fitness suites with 31,161 fitness stations (average of 54 stations per suite). This existing provision equates to around 6.5 fitness stations per 1,000 people. North West Leicestershire District has a lower provision of fitness stations (3.6 per 1,000 people) than the regional average (6.5 stations), which suggests health and fitness clubs could be trading above average.

Pg 47 Retail and Leisure Capacity Study : Final Report

6.22 The District population is projected to increase by 6,000 people by 2026 and by 13,000 people by 2036. Based on 3.6 fitness stations per 1,000 people, this population growth could support 22 new fitness stations by 2026, increasing to 47 stations by 2036.

6.23 These figures suggest there is scope for an additional health and fitness facility in the District over the plan period. Those aged over 65 may be less likely to use health and fitness facilities and with an aging population the demand for these facilities could potentially decrease in North West Leicestershire. However, with membership increasing year on year, this trend should counter-balance the effects of the aging population.

Ten pin bowling

6.24 The household survey results suggest that 13% of households in the study area visit ten pin bowling facilities. The main destinations are set out in Figure 6.4.

6.25 There are no major ten pin bowling facilities within North West Leicestershire District, although there may be some small-scale facilities attached to other leisure destinations.

Figure 6.4 Ten pin bowling Destinations (Ten pin bowling destination named by respondents)

80%

63% 60%

40%

19% 20% 9% 6% 3% 0% Leicester Other Derby Coalville Nottingham

Source: NEMS Household Survey, July 2018

6.26 The study area population in 2018 (100,000 people) can in theory support around 8 ten pin bowling lanes, based on the national average of one lane per 12,000 people. By 2036, the study area population (113,000 people) could support 9 lanes. This theoretical capacity for ten pin lanes is probably not sufficient to support a viable ten pin bowling facility.

Bingo, games of chance and gambling

6.27 The household survey results suggest that only 5% of households in the study area visit bingo facilities, which matches the national average participation rate (around 5%). The main destinations are set out in Figure 6.5. The only destination within the study area is Flutters on Jackson Street within Coalville town centre.

6.28 Gala and Mecca are the main bingo operators, controlling over half of the UK market. Marketing of the bingo sector has been more proactive in recent years and Gala and Mecca have invested in

Pg 48 Retail and Leisure Capacity Study : Final Report

premises, moving out of dated premises (i.e. converted cinemas) into purpose built units. Bingo clubs have become increasingly sophisticated, and have actively sought to attract all age groups. The bingo sector usually prefers central locations that are accessible by public transport and by foot. Major bingo operators require a catchment population of 50,000 - 70,000 (source: Business in Sport and Leisure BISL). There are no main bingo operators within North West Leicestershire District.

6.29 The adult (over 18) population in the study area in 2018 (around 80,000 people3) would generate about 112,000 bingo admissions, based on the national participation rate (1.4 trips per adult). On this basis, there is theoretical capacity for one bingo facility in the District, in line with current provision. The dispersed population in the rest of the District may be unviable for other bingo operators.

Figure 6.5 Bingo Destinations (bingo destination named by respondents)

60%

49%

40%

20% 17% 13% 10% 4%

0% Coalville Other Loughborough Leicester Derby

Source: NEMS Household Survey, July 2018

Trampoline centres

6.30 Indoor trampoline centres are a relatively new leisure activity in the UK. In America outdoor trampoline centres were popular in the late 1950s and 1960s. This format first seen in America has been adopted and modernised and is now becoming a popular indoor leisure activity for a variety of age groups in the UK. The UK’s first indoor trampoline centre was opened by Bounce on 31 May 2014. The household survey results suggest that 16% of households in the study area visit trampoline centres.

6.31 Trampoline centres offer a new, recreational experience for both children and adults. They typically have over 100 interconnected trampolines on site, consisting of differing courts including a Main Arena, Dodgeball Court, Kids Court, Slam Dunk Area, Foam Pit, Airbag Jump, Touch Walls, Gladiator Pits and Tumble Tracks, as well as an arcade and party rooms.

6.32 The main destinations in the study area are set out in Figure 6.6. In North West Leicestershire, there is one trampoline centre – Rebound Trampoline Park to the north of Ashby de la Zouch

3 Based on the proportion of adult population (18+) being 82% - Source: Census 2011 (average of the 18+ population for each zone)

Pg 49 Retail and Leisure Capacity Study : Final Report

town centre along Smisby Road. North West Leicestershire District is well served by existing provision, as suggested by the high retention rates, but this may not preclude further uses coming forward over the plan period. There is increasing demand for these uses nationally.

Figure 6.6 Trampoline Centre Destinations (trampoline centre destination named by respondents)

100% 90%

80%

60%

40%

20%

4% 2% 2% 0% Ashby de la Zouch Other Loughborough Leicester

Source: NEMS Household Survey, July 2018

Other leisure, entertainment and cultural uses

6.33 The leisure, entertainment and cultural sectors are fragmented and innovative. In addition to the main leisure and entertainment uses outlined above, there are a larger number of other activities that could be promoted e.g. nightclubs, museums, art galleries, exhibition space, casinos, ice rinks, tourist attractions and new emerging leisure activities such as family entertainment centres, escape rooms and virtual golf centres. The representation of these uses is currently limited in North West Leicestershire. Given the fragmented nature of these sectors it is difficult to quantify the potential demand for these uses over the plan period.

6.34 The household survey results suggest that total participation rates in the study area is around 5% for ice skating, 9% for art galleries and 20% for museums. The study area population is not significant (around 100,000 people projected to increase to 113,000 people by 2036), and does not provide a critical mass to attract a broad range of leisure, entertainment and cultural uses, which tend to be more prevalent in larger towns and cities.

6.35 North West Leicestershire benefits from many tourist visitors, including Donington Park and the National Forest. This could generate demand for additional hotel and conference facilities. Hotel facilities within Ashby de la Zouch and Coalville are limited. There is a lack of high quality hotels with conference facilities.

6.36 The nightclub / live music sector has struggled in recent years. IBIS World suggests they have lost their competitive advantage over pubs or bars, with lower prices and a more relaxed atmosphere. Approximately one-quarter of nightclubs have closed in the past decade as operators have struggled to respond to new challenges from regulation, licensing, planning,

Pg 50 Retail and Leisure Capacity Study : Final Report

business rates and policing. Despite these national trends there is qualitative scope to provide additional nightclub facilities in Ashby de la Zouch and Coalville.

6.37 The development strategy needs to be flexible and be able to respond to emerging opportunities for new facilities of this kind, particularly in the higher order centres of Ashby de la Zouch and Coalville.

Conclusions

6.38 A summary of the key findings in this Section is set out below:

• There is theoretical capacity for a small/medium cinema (3-4 screens) in North West Leicestershire District over the plan period.

• There is scope an additional health and fitness facility in the District over the plan period.

• There is no identified need for ten pin bowling facility in the District.

• There is no identified need for a bingo facility in the District.

• Other uses such as hotels, conference facilities, nightclubs, museums, art galleries, exhibition space, casinos, tourist attractions and new emerging leisure activities could be appropriate over the plan period. The development strategy needs to be flexible to respond to emerging opportunities for new facilities of this kind, particularly in Ashby de la Zouch and Coalville town centres. However, the Council needs to be realistic in the facilities town centres of this size can attract. Such facilities tend to gravitate to larger towns and cities, such as Leicester and Loughborough.

6.39 The Local Plan should consider identifying development opportunities for other uses such as offices and residential uses over the plan period.

Pg 51 Retail and Leisure Capacity Study : Final Report

7.0 Centre health check assessments

7.1 This section provides a health check analysis of the designated centres within the District, based on the key measures of vitality and viability.

7.2 For Coalville and Ashby de la Zouch town centres, the audit of facilities is based on an Experian Goad plan for each centre, updated by Lichfields in July 2018. The Goad definition of these town centres broadly reflects the defined town centre boundaries. It is preferable to utilise the Experian Goad plans as they contain a lot of background data useful for the analysis of town centre health. Experian Goad plans are not available for the local centres. The audit of facilities of the local centres is based on the defined town centre boundaries. Coalville town centre

7.3 Lichfields undertook health check assessments of Coalville and Ashby de la Zouch town centres on 30 July 2018.

7.4 Coalville is classified as a town centre in the Local Plan (Policy Ec8). It is the largest centre within North West Leicestershire District, supporting a range of retail, service and community facilities. The centre serves shoppers from across the District, particularly for comparison shopping (except residents of Zone 1 (Castle Donington & Kegworth))4. Its key roles include:

• Convenience shopping – there is one medium-sized supermarket occupied by Asda store on Ashby Road (1,840 sq. m gross) to the north west of the town centre. A Co-op supermarket is also located on Bridge Road to the south east of the town centre, which is outside the Goad town centre area. These facilities are supported by small convenience outlets and serve both main food and grocery shopping trips and basket / top-up food shopping trips. A market is located on High Street to the east of the town centre, which sells both convenience and comparison goods.

• Comparison shopping – a reasonable selection of national multiples including Argos, Bon Marche, Burton, Clarks, , Home Bargains, New Look, Shoe Zone, WH Smith and Wilko. There is also a good range of independent shops selling a range of lower order comparison goods.

• Services – including a good range of high street national banks and 10 restaurants / cafés and 28 hairdressers / beauty parlours.

• Entertainment – five pubs, a bingo hall and a nightclub.

4 Based on the evidence of the results of the household survey (July 2018)

Pg 52 Retail and Leisure Capacity Study : Final Report

• Community facilities – including a library, two social clubs, a dance and theatre academy and a dentist.

7.5 The Belvoir Shopping Centre is the central focus of the retail offer. A few smaller units are located along Ashby Road, High Street, Hotel Street and Belvoir Road. Food / beverage and leisure uses are predominantly located around Marlborough Square.

7.6 Whitwick Retail Park is in an out-of-centre location, but provides additional convenience provision in the form of a Morrisons supermarket. Complementary comparison provision is also provided by B&M, Poundstretcher, Peacocks, Sports Direct and Pets at Home, which are also located at the retail park.

7.7 The household shopper survey (Appendix 5) provides an indication of the role of the town centre. For the study area, Coalville town centre was the location that 18% of respondents stated was the destination for most of their comparison shopping. Of those who undertake their main food shopping in Coalville, the most popular destinations are the Morrisons supermarket on Whitwick Road, followed by the Aldi supermarket on Thornborough Road.

Diversity of uses

7.8 Coalville town centre has a total of 210 retail / service units. The diversity of uses present in Coalville town centre in terms of the number and proportion of units is set out in Table 7.1, compared against the Goad national average.

Table 7.1 Coalville - Mix of Uses

Type of Unit Number of Units Percentage of Units (%) National Average (%) Convenience 18 8.6 9.0 Comparison 61 29.0 30.6 Retail Services 36 17.1 14.7 Leisure Services 40 19.0 24.1 Financial & Business Services 22 10.5 10.2 Vacant 33 15.7 11.3 Total 210 100.0 100.0

Source: Experian Goad base data updated by Lichfields (July 2018)

7.9 The mix of uses is broadly comparable with the national average, but the most noticeable exceptions are the relatively low proportion of leisure services (e.g. Class A3 to A5 and D2 leisure), and the relatively high vacancy rate (see below).

7.10 The proportion of convenience units is comparable with the national average. The centre has a reasonable provision of comparison retail when compared with the national average. The proportion of retail services (e.g. non-retail Class A1 services) is marginally higher than the national average, but leisure services are under-represented. Financial & business services is comparable to the national average. The proportion of vacant units is nearly 5 percentage points above the national average.

7.11 Between 2013 and 2018, the composition of uses has not changed significantly. The main change is the decrease (-12 units) of comparison retail units. Conversely the number of convenience retail units has increased by two. There has been an increase of three vacant unit since 2013.

Pg 53 Retail and Leisure Capacity Study : Final Report

Proportion of vacant street level property

7.12 Of the 33 vacant units, 13 are located within the Belvoir Shopping Centre, 7 are on Belvoir Road, 3 are on High Street and 3 are on Hotel Street. There is a concentration of vacant units towards the east end of the Belvoir Shopping Centre to the west of Wilko.

7.13 Goad Plan data indicates vacant floorspace totals 4,740 sq.m gross. Number 18-20 Jackson Street (Former Rex Cinema) occupies 1,100 sq. m gross (or 23% of all vacant floorspace). There are seven vacant units with a floorspace of 200-250 sq. m gross, with the remaining vacant units having a relatively small floorspace of below 200 sq. m gross.

7.14 The Belvoir Shopping Centre contains 57 retail units and as 13 vacant, and the vacancy rate is 22.8% within the shopping centre, higher than the centre average (15.7%).

Customers’ views and behaviour

7.15 The household survey results indicate 61% of all respondents had visited Coalville for shopping in the last 12 months, which is a relatively high proportion when compared with other centres in the District. These respondents were asked what they like or dislike about Coalville town centre. Around 27% liked that the town centre was close to home and 9% said that there was a good choice of shops in general. In terms of factors disliked, 22% stated that there are too many empty shops and 18% consider there are not enough independent shops.

Retailer representation

7.16 Despite the reduction (-12 units) in comparison outlets since 2013, Coalville town centre still has a reasonable selection of comparison shops (61) reflecting its size and role in the shopping hierarchy. The proportion of comparison goods is comparable with the national average.

7.17 Table 7.2 provides a breakdown of comparison shop units by category. All Goad categories are represented which suggests there is a reasonable range of shops. However, there is a relatively small choice of shops within each category, i.e. 5 or less shops in each.

Pg 54 Retail and Leisure Capacity Study : Final Report

Table 7.2 Coalville - Mix of Uses

Type of Unit Number of Units Percentage of Units (%) National Average (%) Clothing and footwear 12 5.7 7.4 Furniture, carpets, textiles 5 2.4 2.4 Books, arts/crafts, stationers/copy 3 1.4 2.1 Electrical, entertainment, phones 5 2.4 3.0 DIY, hardware & household goods 3 1.4 2.1 Gifts, china, glass & leather goods 1 0.5 1.6 Cars, motorcycles & accessories 5 2.5 0.2 Chemists, toiletries & opticians 6 2.9 2.1 Variety, department & catalogue 2 1.0 0.6 Florists & gardening 3 1.4 0.7 Sports, toys, cycles & hobbies 2 1.0 1.7 Jewellers, clocks & repairs 2 1.0 1.6 Charity, pets & other comparison 12 5.7 5.0 Total 61 29.0 30.6

Source: Experian Goad base data updated by Lichfields (July 2018)

7.18 Overall the proportions of comparison use within the town centre are is broadly comparable with the national average. There is a below average provision in 7 of the 13 categories, in particular gifts /china / glass / leather goods and sports / toys/ cycles / hobbies at less than half the national average. There is a good provision in the cars / motorcycles /accessories and florists / gardening categories shops, at more than double the national average.

7.19 There is a reasonable range of major national retailers present within Coalville town centre, with those represented set out in Table 7.3.

Table 7.3 Coalville - National Multiples

Argos Asda Bon Marche Boots Brighthouse Burton Card Factory Carphone Warehouse Clarks Clintons Costa Dominos Dorothy Perkins Home Bargains Max Spielmann New Look Poundland Shoe Zone Spar5 Specsavers Superdrug Thomas Cook Thomson WH Smith Wilko

Source: Experian Goad base data updated by Lichfields (July 2018)

7.20 National multiple retailers in Coalville are concentrated in the Belvoir Shopping Centre. There are no fully covered/enclosed shopping centres in the town. Coalville town centre is anchored by the Asda and Co-op supermarkets in the convenience sector. Home Bargains and Wilko anchor the centre in the comparison goods sector.

7.21 Coalville town centre has a good range of non-retail service uses, with service providers across all categories, as shown in Table 7.4. The choice of services in some categories is strong, i.e. hairdressing / beauty / health category, banks and financial and estate agents. Of the 25 restaurants / cafés / fast food outlets, 15 are fast food outlets. The provision of restaurants and pubs/bars is below average.

5 Part of a petrol station – not a standalone convenience store

Pg 55 Retail and Leisure Capacity Study : Final Report

Table 7.4 Coalville - Mix of Uses

Type of Unit Number of Units Percentage of Units (%) National Average (%) Restaurants, cafés, fast food 13 6.2 9.3 Fast food 13 6.2 5.8 Pubs, bars 6 2.9 4.4 Hairdressing, beauty & health 28 13.3 9.1 Laundrettes & dry cleaners 1 0.5 0.7 Travel agents 2 1.0 0.8 Banks, build/socs, financial services 10 4.8 4.0 Estate agents & auctioneers 9 4.3 3.6 Total 82 39.2 37.7

Source: Experian Goad base data updated by Lichfields (July 2018)

7.22 Banks present include Halifax, HSBC, Lloyds and Santander. There are also two building societies within the town centre (Hinckley & Rugby and Nationwide).

7.23 The Requirements List is a published source of information providing known requirements for retail and leisure operators’ space in towns across the country. For Coalville, there are just three known retail and leisure operators’ requirements. Operators seeking space in Coalville include Topps Tiles (tile and wood flooring specialist), Snap Fitness (gym operator) and Marstons (pub retailing business).

Property values and commercial rents

7.24 According to the Valuation Office Agency, Zone A retail rents vary significantly throughout the centre. Commercial retail rents at the Belvoir Shopping Centre are typically £425 / sq. m. Rents tend to be lower along Belvoir Road (£200 / sq. m) and High Street (£150 / sq. m). Commercial rents are lower in the more peripheral areas (Ashby Road – £125 / sq. m and Hotel Street – £100 / sq. m). The highest Zone A retail rents in Coalville (£425 / sq. m) are higher than the highest Zone A retail rents in Ashby de la Zouch (£350 / sq. m).

7.25 In comparison with Zone A retail rents in similar sized centres in the sub-region, Zone A retail rents in Coalville are comparable with Castle Street in Hinckley which has Zone A retail rents of up to £400 / sq. m and High Street in Long Eaton (up to £410 / sq. m), but lower than Bath Street in Ilkeston (up to £250 / sq. m). In higher order centres Zone A retail rents are much higher at £1,335-2,000 / sq. m in the Highcross Shopping Centre in Leicester.

Pedestrian flows

7.26 Lichfields’ observations indicate that pedestrian footfall was found to be highest at the Belvoir Shopping Centre.

Accessibility

7.27 Coalville is located off the A511 which has excellent access to the M1 to the south east and the A42 to the west.

7.28 There are ten car parks in Coalville i.e. Belvoir Shopping Centre, Bridge Road (241 spaces), James Street (72 spaces), London Road (89 spaces), Margaret Street (49 spaces), Market Hall (174 spaces), Needhams Walk (108 spaces), North Service Road (74 spaces), Council offices (160 spaces) and LCC library (15 spaces). Many of the car parks in Coalville are free after 3pm which is an incentive for visitors to shop in the late afternoon / early evening.

Pg 56 Retail and Leisure Capacity Study : Final Report

7.29 Coalville is well served by bus routes. The 29 bus service travels between Leicester, Coalville, Ashby de la Zouch and Burton-upon-Trent. Bus stops are in numerous locations along Ashby Road and High Street / Hotel Street / London Road. The route 29 bus service departs from Coalville town centre once every 30 minutes. There are also bus stops at Memorial Square at the top of Belvoir Road and outside the Council offices along Whitwick Road.

Perception of safety and occurrence of crime

7.30 According to Leicestershire Police6, there were 125 reported crimes in the Coalville Town neighbourhood7 in May 2018, which is comparable with May 2017 (127 reported crimes), but more than May 2016 (104 reported crimes). This is also slightly higher than the 112 reported crimes in Ashby de la Zouch neighbourhood in May 2018.

State of town centre environmental quality

7.31 Coalville is not a particularly attractive town centre. The Belvoir Shopping Centre is the central retail destination within the town centre and was built in the 1960s. The shopping centre is dated in appearance, although there has been some investment to refresh the centre.

7.32 The Council has been running a Frontage Improvement Scheme, which was launched in February 2015, to improve the appearance of town centre commercial premises. Ashby Road / High Street / Hotel Street is a busy road for traffic, which makes access difficult for pedestrians. However, street furniture including benches, bins and street lighting is in a good state of repair and flowers/planted areas are present throughout the town centre, helping its attractiveness. Marlborough Square and Memorial Square are attractive seating areas, but are located to the periphery of the town centre.

Conclusions

7.33 Coalville is the largest town centre in the District. The town centre caters for convenience shopping needs. Whilst existing comparison goods facilities meet general day-to-day needs, shoppers also supplement this with shopping at higher order centres for comparison goods, such as Leicester, Loughborough and Fosse Shopping Park. The town centre anchors including Asda, Co-op, Home Bargains and Wilko are important attractions and will assist with linked trips with other main town centre uses. The town centre has a reasonable selection of national multiples, which provides contrast with smaller centres in the District which predominantly contain independent operators. The Council sees the development of Coalville as a key priority. It is taking a proactive approach to improving the town centre through the Choose Coalville project. This aims to celebrate and showcase what the town centre has to offer, create new opportunities, ensure the town centre flourishes and ensures the town centre is part of an exciting future.

7.34 Many of the retailers within the town centre are discount/value orientated. The proportion of vacant units is high, but is comparable with the proportion of vacant units in 2013, which suggests previous decline has stabilised in recent years. The town centre is not particularly attractive and would benefit from further regeneration, to ensure that it maintains its current market share of customers, particularly in the comparison goods sector. Some progress has been made in this regard with the Frontage Improvement Scheme. Any future restructuring in this sector or the loss of a key town centre anchor would leave Coalville town centre vulnerable.

6 Sourced from https://www.police.uk/leicestershire/ 7 The Coalville Town neighbourhood includes the town centre and wider area including Ashby Road, Hotel Street, Belvoir Road, Whitwick Road and Standard Hill

Pg 57 Retail and Leisure Capacity Study : Final Report

Ashby de la Zouch town centre

7.35 Ashby de la Zouch is classified as a town centre in the Local Plan (Policy Ec8). It is the second largest centre within North West Leicestershire District, albeit it is a similar size to Coalville and supports a range of retail, service and community facilities. Like Coalville, the centre serves shoppers from across the District, particularly for comparison shopping (across all zones and based on the evidence of the results of the July 2018 household survey). Its key roles include:

• Convenience shopping – there is one medium-sized supermarket operated by the Co-op store on Derby Road (1,840 sq. m gross) to the west of the town centre. A Co-op convenience store is also located at 73 Market Street, towards the east of the town centre. These facilities are supplemented by small convenience outlets and serve both main food and grocery shopping trips and basket / top-up food shopping trips. A market is located at the Town Hall on Market Street. A farmer’s market is held on the third Sunday of every month in North Street Car Park to the north of the town centre.

• Comparison – a small number of national multiples including New Look, Peacocks, Shoe Care and WH Smith, but a good choice of independent shops selling a range of comparison and food and beverage goods. There are a few national multiple retailers located at or near to Nottingham Road Retail Park, 1.5km east of the town centre in an ‘out-of-centre’ location. Retailers include Tesco Extra, Aldi, M&S food hall, Pets at Home and Wickes.

• Services – including a good range of high street national banks and many restaurants / cafes and hairdressers / beauty parlours.

• Entertainment – seven pubs and bars, a theatre, a hotel / guest house and a nightclub.

• Community facilities – including a library, doctors, dentist, vet, dance school, gyms, museum and a number of churches.

7.36 Market Street is the central focus of the retail offer. Several boutique shops are located along Bath Street. Bakery Court, Bullens Court Yard, Mill Lane Mews and Rushtons Yard Shopping Centre are alleyways off Market Street, which contain independent operators and set Ashby de la Zouch apart from other centres in the District by providing a unique shopping offer.

7.37 The householder shopper survey (Appendix 5) provides an indication of the role of the town centre. For the study area as a whole, Ashby de la Zouch town centre was the location that 10% of respondents stated was the destination for most of their comparison shopping. Of those who undertake their main food shopping in Ashby de la Zouch as a whole, the most popular destinations are the Tesco Extra supermarket on Resolution Road followed by the Aldi supermarket on Dents Road. This means that a significant proportion of convenience goods expenditure in the Ashby de la Zouch area is spent in facilities in out-of-centre locations, which do not contribute to the town centre turnover. This is unlikely to change, as there is little room

Pg 58 Retail and Leisure Capacity Study : Final Report

within the town centre for new major convenience facilities (without comprehensive re- development).

Diversity of uses

7.38 Ashby de la Zouch town centre has a total of 191 retail / service units. The diversity of uses present in Ashby de la Zouch town centre in terms of the number of units is set out in Table 7.5, compared against the national average.

Table 7.5 Ashby de la Zouch - Mix of Uses

Type of Unit Number of Units Percentage of Units (%) National Average (%) Convenience 13 6.8 9.0 Comparison 78 40.6 30.6 Retail Service 34 17.7 14.7 Leisure Services 38 19.9 24.1 Financial & Business Services 20 10.4 10.2 Vacant 8 4.2 11.3 Total 191 100.0 100.0

Source: Experian Goad base data updated by Lichfields (July 2018)

7.39 The mix of uses is broadly comparable with the national average, but the most noticeable exceptions are the higher proportion of comparison units, the relatively low proportion of leisure services (e.g. Class A3 to A5 and D2 leisure), and the low vacancy rate (see below).

7.40 The proportion of convenience units is below the national average, but the centre is well represented in terms of comparison retail when compared with the national average. The proportion of retail services is above the national average, whereas leisure services are significantly under-represented. The proportion of vacant units is just over a third of the national average.

7.41 Between 2013 and 2018, the composition of uses has not changed significantly. The number of convenience retail units has decreased by one and the number of comparison retail units has increased by four. The number of service units has also increased by four. The number of convenience units has fallen by three since 2013.

Proportion of vacant street level property

7.42 There are just 8 vacant units in Ashby de la Zouch which is a positive indicator that the town centre is performing well. Goad Plan information suggests vacant floorspace is 1,560 sq.m gross. There are three vacant units on Market Street, two on Bath Street and one on North Street. The largest vacant unit is on North Street to the rear of the Queens Head Hotel pub (390 sq. m gross), followed by 98 Market Street (330 sq. m gross) and 1A Market Street (250 sq. m gross). The remaining vacant units each have a relatively small floorspace of below 200 sq. m gross.

Customers’ views and behaviour

7.43 The household survey results indicate 71% of all respondents of the household survey had visited Ashby de la Zouch for shopping in the last 12 months, which is a relatively high proportion when compared with other centres in the District and 10 percentage points higher than Coalville. Those respondents were asked what they like or dislike about Ashby de la Zouch town centre. The main responses are as follows: 14% considered that there is a good choice of shops in general and 10% considered that Ashby de la Zouch is a nice place to visit. In terms of

Pg 59 Retail and Leisure Capacity Study : Final Report

factors disliked, 10% considered that there are not enough car parking spaces available and 7% stated that there are too many charity shops.

Retailer representation

7.44 Ashby de la Zouch town centre has a good selection of comparison shops (79) for a centre of its size, and more so than Coalville. The proportion of comparison goods is above the national average. Table 7.6 provides a breakdown of comparison shop units by category.

Table 7.6 Ashby de la Zouch - Mix of Uses

Type of Unit Number of Units Percentage of Units (%) National Average (%) Clothing and footwear 21 11.0 7.4 Furniture, carpets, textiles 6 3.1 2.4 Books, arts/crafts, stationers/copy 9 4.7 2.1 Electrical, entertainment, phones 7 3.7 3.0 DIY, hardware & household goods 4 2.1 2.1 Gifts, china, glass & leather goods 3 1.6 1.6 Cars, motorcycles & accessories 1 0.5 0.2 Chemists, toiletries & opticians 7 3.7 2.1 Variety, department & catalogue 0 0.0 0.6 Florists & gardening 1 0.5 0.7 Sports, toys, cycles & hobbies 2 1.0 1.7 Jewellers, clocks & repairs 4 2.1 1.6 Charity, pets & other comparison 15 7.9 5.0 Total 78 41.9 30.6

Source: Experian Goad base data updated by Lichfields

7.45 Most categories are represented which suggests there is a reasonable range of shops. However, there is a relatively small choice of shops within 7 of the 13 categories, i.e. 5 or less shops in each. Overall the proportions of comparison uses within the town centre are is broadly comparable with the national average. There is a below average provision in only 3 of the 13 categories, i.e. variety /department /catalogue, florists / gardening and sports / toys / cycles / hobbies. There is a good provision in most of the other categories, but most are independent. There is a small range of major national retailers present within Ashby de la Zouch town centre, with those represented set out in Table 7.7.

Table 7.7 Ashby de la Zouch - National Multiples

Boots Card Factory Clintons Co-op Costa Greggs Johnsons New Look Peacocks Shoecare Specsavers Subway Superdrug Thomson Vision Express WH Smith

Source: Experian Goad base data updated by Lichfields

7.46 National multiple retailers in Ashby de la Zouch are primarily located on Market Street. There is a particularly high concentration at the western end of Market Street between Derby Road and Brook Street (nine units). Ashby de la Zouch town centre is anchored by the Co-op supermarket in the convenience sector. The main comparison goods anchor stores are New Look, Peacocks, Boots and WH Smith. As set out above, the nearby Nottingham Road Retail Park provides an additional comparison offer.

Pg 60 Retail and Leisure Capacity Study : Final Report

7.47 Ashby de la Zouch town centre has a good range of non-retail service uses, with a choice of service providers across all categories, as shown in Table 7.8. The choice of services in some categories is strong, in particular travel agents and financial services.

Table 7.8 Ashby de la Zouch - Mix of Uses

Type of Unit Number of Units Percentage of Units (%) National Average (%) Restaurants, cafés 15 7.9 9.3 Fast food 10 5.2 5.8 Pubs, bars 9 4.7 4.4 Hairdressing, beauty & health 20 10.5 9.1 Laundrettes & dry cleaners 2 1.0 0.7 Travel agents 4 2.1 0.8 Banks, build/socs, financial services 15 7.9 4.0 Estate agents & auctioneers 5 2.6 3.6 Total 79 41.9 37.7

Source: Experian Goad base data updated by Lichfields

7.48 Of the 25 restaurants / cafés / fast food, 10 are fast food outlets. There is a good mix of food and beverage uses.

7.49 Banks present include HSBC, Lloyds, Royal Bank of and Santander. A Nationwide building society is also present.

7.50 According to The Requirements List, there are five known retail and leisure operators’ requirements within Ashby de la Zouch. Operators seeking space in Ashby de la Zouch include Holland & Barrett (chain of health food shops), Lidl (global discount supermarket chain), Topps Tiles (tile and wood flooring specialist), Rainbows (hospice for children and young people) and Clintons (retailer of greeting cards).

Commercial rents

7.51 According to the VOA, Zone A retail rents vary significantly throughout the centre. Commercial retail rents on Market Street are between £81-£350 / sq. m / unit, but are typically £210 / sq. m / unit. Rental levels in peripheral areas such as on Kilwardby Street are between £90-£175 / sq. m / unit. Zone A retail rents tend to be lower in Ashby de la Zouch than in Coalville.

Pedestrian flows

7.52 Lichfields’ observations indicate that pedestrian footfall was found to be highest along Market Street. Footfall is much lower on the in the peripheral areas of the centre to the east of Market Street and to the west along Kilwardby Street.

Accessibility

7.53 Ashby de la Zouch is located off the A42 which leads to the M1 to the north east.

7.54 There are six car parks in Ashby de la Zouch: Brook Street (12 spaces), Hood Park Leisure Centre (115 spaces), North Street (82 spaces), South Street (60 spaces), Royal Hotel (100 spaces) and LCC library (27 spaces).

7.55 Ashby de la Zouch is well served by bus routes. The 29 bus service travels between Leicester, Coalville, Ashby de la Zouch and Burton-upon-Trent and the 29A bus service provides a service between Ashby de la Zouch and Burton-on-Trent. The 29A bus service typically departs from

Pg 61 Retail and Leisure Capacity Study : Final Report

Ashby de la Zouch town centre once every 30 minutes. Bus stops are located along Market Street outside Birds Bakery and Boots.

Perception of safety and occurrence of crime

7.56 According to Leicestershire Police8, there were 112 reported crimes in the Ashby de la Zouch neighbourhood9 in May 2018, which is comparable with May 2017 (110 reported crimes), but significantly more than May 2016 (56 reported crimes). This is lower than the 125 reported crimes in Coalville Town neighbourhood in May 2018.

State of town centre environmental quality

7.57 Ashby de la Zouch is an attractive town centre containing many historical buildings dating back to the Georgian era. The alleyways off Market Street provide a unique and varied offer. Pavements along Market Street are wide and the centre is relatively flat, making it accessible for pedestrians. Market Street can get busy with road traffic, but three pedestrian crossings are provided to aid pedestrians. Street furniture includes bins and benches and there are some flower beds located along Market Street. Bath Street is particularly attractive.

Conclusions

7.58 In terms of role and characteristics, Ashby de la Zouch is different to Coalville. The centre is reasonably well catered for in the convenience goods sector, but this sector is dominated by the Co-op in the town centre. Ashby de la Zouch is well-provided for in the comparison goods sector, but is under-represented in terms of the proportion of leisure services units. The number of vacant units was low in 2013 and is now even lower, which is a very positive indicator of town centre health. Commercial rents tend to be significantly lower than in Coalville, which assists in the high occupancy rate. The town centre is attractive, and it contains a high number of independent operators providing a unique offer for local residents and visitors. Ashby de la Zouch town centre appears to be performing well, even with the out-of-centre competition at Nottingham Road Retail Park.

8 Sourced from https://www.police.uk/leicestershire/ 9 The Ashby de la Zouch neighbourhood includes the town centre and wider area including Ashby de la Zouch, Packington, Normanton le Heath and Willesley

Pg 62 Retail and Leisure Capacity Study : Final Report

Local centres

7.59 For smaller centres including the local centres in North West Leicestershire District, the same level of information is not available than is the case for larger town centres. Where information is available, we have responded to the indicators used to assess the health of centres in our analysis below.

7.60 As set out in Local Plan Policy Ec8, there are four defined local centres within the District, including:

• Castle Donington;

• Ibstock;

• Kegworth; and

• Measham.

7.61 Lichfields undertook an audit of facilities of each of these local centres on 30 July 2018, the findings of which are set out in Table 7.9 below, which has supplemented by local knowledge from Council officers. These centres are much smaller than Coalville and Ashby de la Zouch.

Table 7.9 Local Centres - Mix of Uses

Category Castle Ibstock Kegworth Measham NWLDC Donington Average Number of Units Convenience 1 4 4 4 3 Comparison 12 8 4 3 7 Retail Service 18 6 8 10 11 Leisure Services 14 12 6 6 10 Financial & Business Services 0 3 8 3 4 Vacant 3 1 3 1 2 Total 48 34 33 27 36

Source: Lichfields (July 2018)

Castle Donington

7.62 Castle Donington is located to the north east of the District. It is a linear centre, located on Borough Street.

7.63 It is the largest of the District’s four local centres, with 47 retail / leisure units and with representation in each of the main Goad categories. The diversity of uses present in Castle

Pg 63 Retail and Leisure Capacity Study : Final Report

Donington local centre in terms of the number and proportion of units is set out in Table 7.10, compared with the national average.

Table 7.10 Castle Donington - Mix of Uses

Type of Unit Number of Units Percentage of Units (%) National Average (%) Convenience 1 2.1 9.0 Comparison 12 25.0 30.6 Retail Service 18 37.5 14.7 Leisure Services 14 29.2 24.1 Financial & Business Services 0 0.0 10.2 Vacant 3 6.3 11.3 Total 48 100.0 100.0

Source: Lichfields

7.64 A Co-op convenience store anchors the centre and is the only national multiple retailer present. Independent retailers help the centre’s local distinctiveness, which can assist in attracting local residents and visitors.

7.65 There are only three vacant units which are located towards the south west of the local centre.

7.66 Castle Donington has a small selection of comparison good shops and 6 of the 13 Goad categories are not represented. Table 7.11 provides a breakdown of comparison shop units by category.

Table 7.11 Castle Donington - Mix of Uses

Type of Unit Number of Units Percentage of Units (%) National Average (%) Clothing and footwear 2 4.3 7.4 Furniture, carpets, textiles 2 4.3 2.4 Books, arts/crafts, stationers/copy 0 0.0 2.1 Electrical, entertainment, phones 0 0.0 3.0 DIY, hardware & household goods 1 2.1 2.1 Gifts, china, glass & leather goods 2 4.3 1.6 Cars, motorcycles & accessories 0 0.0 0.2 Chemists, toiletries & opticians 2 4.3 2.1 Variety, department & catalogue 0 0.0 0.6 Florists & gardens 2 4.3 0.7 Sports, toys, cycles & hobbies 0 0.0 1.7 Jewellers, clocks & repairs 0 0.0 1.6 Charity, pets & other comparison 1 2.1 5.0 Total 12 25.7 30.6

Source: Experian Goad base data updated by Lichfields

7.67 Castle Donington’s range of non-retail service uses as shown in Table 7.12 and are dominated by restaurants / cafés / fast food and the hairdressing / beauty & heath categories.

Pg 64 Retail and Leisure Capacity Study : Final Report

Table 7.12 Castle Donington - Mix of Uses

Type of Unit Number of Units Percentage of Units (%) National Average (%) Restaurants, cafés, fast food 7 14.6 15.1 Pubs, bars 4 8.3 4.4 Hairdressing, beauty & health 11 22.9 9.1 Laundrettes & dry cleaners 1 2.1 0.7 Travel agents 0 0.0 0.8 Banks, build/socs, financial services 0 0.0 4.0 Estate agents & auctioneers 1 2.1 3.6 Total 23 50.0 37.7

Source: Experian Goad base data updated by Lichfields

7.68 The household survey results indicate 14% of all respondents had visited Castle Donington for shopping in the last 12 months. These visitors like the centre because it is close to home (36%), and 12% mentioned the good choice of shops in general and 11% suggested there is a good range of independent shops. In terms of factors disliked, 13% stated there are not enough independent shops and 7% stated there are not enough car parking spaces available.

7.69 Lichfields’ observations indicate that pedestrian footfall was highest along Borough Street.

7.70 Castle Donington local centre is located off Bondgate, which leads to the A50 to the north. The 155 bus service travels from Coalville to Castle Donington via East Midlands Airport. The route 155 bus service typically departs from Castle Donington local centre once every 2 hours. There are three car parks in the centre as follows: Borough Street (29 spaces), Clapgun Street (32 spaces) and Hillside (13 spaces).

7.71 Castle Donington is an attractive local centre with character. Pavements are wide and traffic is slow moving, making the local centre easy to navigate for pedestrians.

7.72 Castle Donington is a healthy local centre, which performs well against most of the town centre performance indicators in the Planning Practice Guidance. The attractiveness and independent retailers within the local centre, make it a unique destination for visitors to Castle Donington.

Ibstock

7.73 Ibstock is located to the south of the District. It is a linear centre, located on High Street. It contains 34 retail / leisure units, with representation in each of the broad Goad categories including convenience, comparison, retail service, leisure services and financial & business services. The diversity of uses present in Ibstock local centre in terms of the number and proportion of units is set out in Table 7.13, compared against the national average.

Pg 65 Retail and Leisure Capacity Study : Final Report

Table 7.13 Ibstock - Mix of Uses

Type of Unit Number of Units Percentage of Units (%) National Average (%) Convenience 4 11.8 9.0 Comparison 8 23.5 30.6 Retail Service 6 17.6 14.7 Leisure Services 12 35.3 24.1 Financial & Business Services 3 8.8 10.2 Vacant 1 2.9 11.3 Total 34 100.0 100.0

Source: Lichfields

7.74 A Coral betting shop represents the only national multiple within the centre. A post office is located at the far south west of the centre. However, a Co-op supermarket is located 0.5km north west of the local centre in an ‘out-of-centre’ location.

7.75 There was just one vacant unit within Ibstock, which is a positive indicator of the town centre’s health.

7.76 Ibstock has a small selection of comparison good shops and many of the Goad categories are not represented. Table 7.14 provides a breakdown of comparison shop units by category.

Table 7.14 Ibstock - Mix of Uses

Type of Unit Number of Units Percentage of Units (%) National Average (%) Clothing and footwear 1 2.9 7.4 Furniture, carpets, textiles 0 0.0 2.4 Books, arts/crafts, stationers/copy 0 0.0 2.1 Electrical, entertainment, phones 2 5.9 3.0 DIY, hardware & household goods 3 8.8 2.1 Gifts, china, glass & leather goods 0 0.0 1.6 Cars, motorcycles & accessories 0 0.0 0.2 Chemists, toiletries & opticians 1 2.9 2.1 Variety, department & catalogue 0 0.0 0.6 Florists & gardens 0 0.0 0.7 Sports, toys, cycles & hobbies 0 0.0 1.7 Jewellers, clocks & repairs 0 0.0 1.6 Charity, pets & other comparison 1 2.9 5.0 Total 8 23.4 30.6

Source: Experian Goad base data updated by Lichfields

7.77 Ibstock’s range of non-retail service uses is shown in Table 7.15 and are dominated by restaurants / cafés / fast food, pubs / bars and the hairdressing / beauty & heath categories.

Pg 66 Retail and Leisure Capacity Study : Final Report

Table 7.15 Ibstock - Mix of Uses

Type of Unit Number of Units Percentage of Units (%) National Average (%) Restaurants, cafés, fast food 5 14.7 15.1 Pubs, bars 4 11.8 4.4 Hairdressing, beauty & health 3 8.8 9.1 Laundrettes & dry cleaners 0 0.0 0.7 Travel agents 0 0.0 0.8 Banks, build/socs, financial services 2 5.9 4.0 Estate agents & auctioneers 0 0.0 3.6 Total 14 41.2 37.7

Source: Experian Goad base data updated by Lichfields

7.78 The household survey results indicate 18% of all respondents of the household survey had visited Ibstock for shopping in the last 12 months. These visitors like the centre because it is close to home (35%), with 13% mentioning the Co-op Supermarket (located outside of the defined town centre boundary) and 11% stated that the centre has a good range of independent shops. In terms of factors disliked, 14% considered there are not enough independent shops.

7.79 Lichfields’ observations indicate that pedestrian footfall was highest along High Street, albeit the centre was quiet at the time of the site visit.

7.80 Ibstock local centre is located along High Street, off Melbourne Road (the A447), which is 5.3km from the nearest ‘A road’ (the A511 to the north). The 159 bus service travels from Coalville to Ibstock. The route 159 bus service typically departs from Ibstock local centre once every 1.5 hours. There are two free car parks as follows: Gladstone Street (20 spaces) and High Street (70 spaces).

7.81 Flower beds/planting help improve the attractiveness of the local centre, but street furniture is looking tired. A zebra crossing aids pedestrians crossing High Street.

7.82 Ibstock is reasonably healthy, but lacks an anchor retailer. However, at the time of our visit there were no vacant units within the local centre.

Kegworth

7.83 Kegworth is located to the north east of the District. It is a linear centre, located on Derby Road. It is the smallest of the four local centres within the District. It contains 33 retail / leisure units, albeit with representation in each of the Goad categories. The diversity of uses present in Kegworth local centre in terms of the number and proportion of units is set out in Table 7.16, compared against the national average.

Pg 67 Retail and Leisure Capacity Study : Final Report

Table 7.16 Kegworth - Mix of Uses

Type of Unit Number of Units Percentage of Units (%) National Average (%) Convenience 4 12.1 9.0 Comparison 4 12.1 30.6 Retail Service 8 24.2 14.7 Leisure Services 6 18.2 24.1 Financial & Business Services 8 24.2 10.2 Vacant 3 9.1 11.3 Total 33 100.0 100.0

Source: Lichfields

7.84 A Co-op store and a Boots store are the only two national multiples within the centre, with all other retail units occupied by independent operators. There are two vacant units within Kegworth, located at 1 Market Place and 1A Church Gate. Kegworth has only 5 comparison goods shops as shown in Table 7.21. Kegworth’s range of non-retail service uses is shown in Table 7.18.

Table 7.17 Kegworth - Mix of Uses

Type of Unit Number of Units Percentage of Units (%) National Average (%) Clothing and footwear 0 0.0 7.4 Furniture, carpets, textiles 0 0.0 2.4 Books, arts/crafts, stationers/copy 0 0.0 2.1 Electrical, entertainment, phones 0 0.0 3.0 DIY, hardware & household goods 0 0.0 2.1 Gifts, china, glass & leather goods 1 3.0 1.6 Cars, motorcycles & accessories 0 0.0 0.2 Chemists, toiletries & opticians 1 3.0 2.1 Variety, department & catalogue 0 0.0 0.6 Florists & gardens 1 3.0 0.7 Sports, toys, cycles & hobbies 0 0.0 1.7 Jewellers, clocks & repairs 0 0.0 1.6 Charity, pets & other comparison 1 3.0 5.0 Total 4 15.2 30.6

Source: Experian Goad base data updated by Lichfields

Pg 68 Retail and Leisure Capacity Study : Final Report

Table 7.18 Kegworth - Mix of Uses

Type of Unit Number of Units Percentage of Units (%) National Average (%) Restaurants, cafés, fast food 5 15.2 15.1 Pubs, bars 0 0.0 4.4 Hairdressing, beauty & health 3 9.1 9.1 Laundrettes & dry cleaners 0 0.0 0.7 Travel agents 0 0.0 0.8 Banks, build/socs, financial services 4 12.1 4.0 Estate agents & auctioneers 3 9.1 3.6 Total 16 50.0 37.7

Source: Experian Goad base data updated by Lichfields

7.85 Just 5% of all respondents of the household survey had visited Kegworth for shopping in the last 12 months. Many of these visitors like the fact that the centre is close to home (47%), and 14% like the good cafés and restaurants. In terms of factors disliked, 13% stated there are not enough shops in general, 11% stated that there was a lack of parking spaces and 10% complained about traffic congestion.

7.86 Lichfields’ observations indicate that pedestrian footfall was highest along Derby Road.

7.87 Kegworth local centre is located along Derby Road (the A6), which is a very busy road, leading to the M1 to the north. The East Midlands Gateway bypass is currently being constructed further south of the local centre, which links the A6 to the A453 to the west, which, once in operation, should significantly reduce the amount of traffic travelling through Kegworth. A Skylink bus service travels through Derby, East Midlands Airport, Kegworth, Loughborough and Leicester and departs Kegworth once an hour. Free car parking is located at Market Place; however, this was close to full capacity at the time of the site visit.

7.88 Pavements are wide, but the amount of traffic in the centre restricts pedestrian movement crossing Derby Road.

7.89 The Co-op and Boots stores are key anchors for the local centre and provide the opportunity for linked trips with other main town centre uses present within Kegworth. The high amount of traffic passing through Kegworth currently hinders movement around the local centre. This problem should be improved when the new bypass is operational.

Measham

7.90 Measham is located to the south west of the District. It is a linear centre, with main town centre uses located on either side of High Street. It contains 27 retail / leisure units, with representation in each of the Goad categories. The diversity of uses present in Measham local

Pg 69 Retail and Leisure Capacity Study : Final Report

centre in terms of the number and proportion of units is set out in Table 7.19, compared against the national average.

Table 7.19 Measham - Mix of Uses

Type of Unit Number of Units Percentage of Units (%) National Average (%) Convenience 4 14.8 9.0 Comparison 3 11.1 30.6 Retail Service 10 37.0 14.7 Leisure Services 6 22.2 24.1 Financial & Business Services 3 11.1 10.2 Vacant 1 3.7 11.3 Total 27 100.0 100.0

Source: Lichfields

7.91 A Tesco Express store provides the key convenience provision and anchors the centre. There is also an edge-of-centre Co-op convenience store located to the south west of the centre, which provides additional convenience goods provision. Other retail units are independent operators.

7.92 There is just one vacant unit within the centre, located at 50 High Street. Measham has only 3 comparison goods shops as shown in Table 7.20.

Table 7.20 Measham - Mix of Uses

Type of Unit Number of Units Percentage of Units (%) National Average (%) Clothing and footwear 0 0.0 7.4 Furniture, carpets, textiles 0 0.0 2.4 Books, arts/crafts, stationers/copy 1 3.7 2.1 Electrical, entertainment, phones 0 0.0 3.0 DIY, hardware & household goods 1 3.7 2.1 Gifts, china, glass & leather goods 0 0.0 1.6 Cars, motorcycles & accessories 0 0.0 0.2 Chemists, toiletries & opticians 0 0.0 2.1 Variety, department & catalogue 0 0.0 0.6 Florists & gardens 0 0.0 0.7 Sports, toys, cycles & hobbies 1 3.7 1.7 Jewellers, clocks & repairs 0 0.0 1.6 Charity, pets & other comparison 0 0.0 5.0 Total 3 11.1 30.6

Source: Experian Goad base data updated by Lichfields

7.93 Measham’s range of non-retail service uses is shown in Table 7.21 and are dominated by restaurants / cafés / fast food and the hairdressing / beauty & heath categories.

Pg 70 Retail and Leisure Capacity Study : Final Report

Table 7.21 Measham - Mix of Uses

Type of Unit Number of Units Percentage of Units (%) National Average (%) Restaurants, cafés, fast food 5 18.5 15.1 Pubs, bars 2 7.4 4.4 Hairdressing, beauty & health 5 18.5 9.1 Laundrettes & dry cleaners 0 0.0 0.7 Travel agents 0 0.0 0.8 Banks, build/socs, financial services 0 0.0 4.0 Estate agents & auctioneers 1 3.7 3.6 Total 13 48.1 37.7

Source: Experian Goad base data updated by Lichfields

7.94 The household survey results indicate 13% of all respondents of the household survey had visited Measham for shopping in the last 12 months. These visitors like the centre because it is close to home (44%). In terms of factors disliked, 9% said there was not enough independent shops.

7.95 Lichfields’ observations indicate that pedestrian footfall was highest along High Street.

7.96 Measham local centre is located off the A42, which leads to the M42 to the south west. The 19 bus service travels from Burton to Swadlincote, Measham and Ashby de la Zouch. The route 19 bus service typically departs from Measham local centre once an hour. There are two free car parks as follows: High Street (44 spaces) and Peggs Close (19 spaces).

7.97 Pavements tend to be narrow and the local centre is on a hill, which can be difficult for some to navigate. A zebra crossing makes crossing High Street easily accessible for pedestrians.

7.98 Measham is a reasonably attractive local centre. The Tesco Express draws trade from residents of the local area. The local centre serves the primary shopping needs of its residents.

Pg 71 Retail and Leisure Capacity Study : Final Report

8.0 Planning policy analysis Introduction

8.1 This section reviews the current policy approach to retail and town centres as set out in the North West Leicestershire Local Plan (‘Local Plan’) in the light of findings within previous sections of this study.

8.2 The PPG indicates that development plans should develop (and keep under review) town centre strategies that plan for a 3-5 year period, whilst also giving a Local Plan a lifetime view. Plans should identify the scale of need for main town centre uses and assess whether the need can be met on town centre sites or through the expansion of centres.

8.3 The new NPPF (2018) indicates that local plans should allocate a range of suitable sites to meet the scale and type of retail, leisure and other development needed in town centres for at least 10 years. The need for development should not be compromised by limited site availability. To accommodate growth, local planning authorities should keep town centre boundaries under review.

8.4 Consistent with the sequential approach, town centres are expected to be the focus for retail and leisure development, with larger town centres having the best prospects for attracting investment from developers and multiple operators.

8.5 The designation of primary shopping areas or centre boundaries is important when applying the sequential approach, to direct retail and town centre uses to sustainable locations and determine whether a retail impact assessment is required. The NPPF indicates that the first preference for retail uses should be the primary shopping area (PSA), which will comprise the primary frontages and the secondary frontages that are contiguous with the primary frontages. The first preference for leisure uses is normally the wider defined town centre, which usually includes the PSA and other parts of the town centre.

8.6 The NPPF states that, when assessing applications for retail and leisure development outside of town centres which are not in accordance with an up to date local plan, local planning authorities should require an impact assessment if the development is over a proportionate, locally set threshold. If there is no locally set threshold, the default threshold is 2,500 sq. m gross. The PPG provides guidance on setting locally appropriate thresholds, and indicates it will be important to consider:

• the scale of proposals relative to town centres;

• the existing viability and vitality of town centres;

• cumulative effects of recent developments;

• whether local town centres are vulnerable;

• the likely effects of development on any town centre strategy; and

• the impact on any other planned investment.

8.7 This section examines the existing policy approach within North West Leicestershire District, including the hierarchy of centres, retail boundaries and retail impact thresholds. The hierarchy of centres

8.8 The NPPF (paragraph 85) indicates that planning policies should define a network and hierarchy of centres that is resilient to anticipated economic changes. The PPG indicates that planning policies should identify the appropriate and realistic role, function and hierarchy of

Pg 72 Retail and Leisure Capacity Study : Final Report

centres over the plan period. The PPG also indicates that strategies should identify changes in the hierarchy, including where a centre is in decline.

8.9 Local Plan Policy Ec8 (Town and Local Centres: Hierarchy and Management of Development identifies the locations where retail and main town centre development will be accommodated which are outlined in Table 8.1 below. This approach is in accordance with the sequential test as set out in the NPPF.

Table 8.1 North West Leicestershire District Settlement Hierarchy

Hierarchy Settlement Town Centres Coalville, Ashby de la Zouch Local Centres Castle Donington, Ibstock, Kegworth, Measham

Source: North West Leicestershire Local Plan

8.10 In accordance with the NPPF, the Local Plan review should continue to define a hierarchy of centres and ensure new main town uses are focused within these centres. Policy should also make it clear that an objective of the Local Plan is to maintain the vitality and viability of the centres identified within the retail hierarchy.

8.11 Based on the scale of facilities available within each settlement and the retail floorspace projections in this study, it is appropriate to maintain the current settlement hierarchy, with Ashby de la Zouch and Coalville being the principal retail destinations in the District and the focus of new retail floorspace. Policy Ec8 indicates that proposals for up to 7,300 sq. m of comparison goods retail floorspace will be brought forward in Coalville. The estimate should be updated and should include projections for a wider range of Class A1 to A5 uses to be considered, rather than just comparison goods retail.

8.12 Ashby de la Zouch (191 units) and Coalville (210 units) are the main shopping destinations in the District and are town centres. Castle Donington, Ibstock, Kegworth and Measham provide predominately service and community uses, serving their immediate local catchment area. Significant new housing development is planned for land north of Ashby de la Zouch (2,050 dwellings) and others, which will need to be supported by additional shops and services.

8.13 Nottingham Road Retail Park in Ashby de la Zouch and Whitwick Retail Park in Coalville are the other main concentrations of retail floorspace within the District. These are retail warehouse parks rather than traditional centres. They are predominantly car borne shopping destinations that do not provide the broader mix of retail, non-retail services and community uses that tend to be found in designated centres, particularly town and district centres.

8.14 Nottingham Road Retail Park, Ashby de la Zouch and Whitwick Retail Park, Coalville should not be designated as town centres, because uncontrolled expansion of these shopping destination could undermine the vitality and viability of designated town centres, by removing the need for new development to pass the sequential or impact tests. Removal of these tests could encourage significant expansion of these retail parks and/or the relaxation of restrictions on the good that can be sold. This type of development, if uncontrolled, could result in significant trade diversion from the town centres and/or the relocation of occupiers or diversion of investment away from the town centres, which could have an adverse impact on the health and vitality and viability of Ashby de la Zouch and Coalville.

8.15 These retail park locations have attracted a mix of bulky goods and non-bulky goods retailers. If there is pressure in the future, in line with national trends, to attract more non-bulky retailers then this could result in relocations from the town centres, because these retail park locations can provide larger units, free car parking and lower cost accommodation. This may be an issue for Ashby de la Zouch, which has less available retail units that meet the requirements of

Pg 73 Retail and Leisure Capacity Study : Final Report

modern retailers. Maintaining the sequential and impact test will allow each proposal to be considered on its individual merits.

8.16 All development proposals within out of centre locations should continue to comply with the sequential and impact tests, to protect the vitality and viability of the network of centres within the District. The health of the town centres and local centres will need to be monitored. Impact thresholds

8.17 The PPG states that where authorities decide not to set out specific floorspace thresholds in local development plans, national policy requires impact assessments to be submitted for retail and leisure developments over 2,500 sq.m gross. The PPG acknowledges that it may occasionally be relevant to consider the impact of proposals below this floorspace threshold, for example if they are large developments when compared with the size of a nearby centre, or likely to have a disproportionate effect or ‘tip the balance’ of a vulnerable centre. As indicated above, maintaining the sequential and impact test will allow each proposal to be considered on its individual merits.

8.18 Local Plan Policy Ec9 (Town and Local Centres: Thresholds for Impact Assessments) sets a threshold that requires an impact assessment for retail, leisure and office development outside of the town and local centres. For Coalville and Ashby de la Zouch there is a development threshold of 1,000 sq. m gross. For Castle Donington, Ibstock, Kegworth and Measham there is a development threshold of 500 sq. m gross.

8.19 The new NPPF no longer requires an impact assessment to be provided for office development, and therefore this part of Policy Ec9 is now inconsistent with the NPPF.

8.20 We consider that the NPPF minimum threshold of 2,500 sq.m gross continues to be inappropriate as a blanket threshold across North West Leicestershire District, because this scale of development would represent a significant proportion of the overall retail projections for all centres in the District. Retail development smaller than 2,500 sq.m gross could have a significant adverse impact, on centres within the District. The continued adoption of a reduced threshold is recommended.

8.21 In line with the scale of Ashby de la Zouch and Coalville and the projected retail capacity estimated, the impact thresholds for the two main centres should remain at 1,000 sq. m gross.

8.22 Castle Donington, Ibstock, Kegworth and Measham are much smaller centres and the projected retail capacity estimates are limited (only 10% of the District wide projection in total). These centres will be vulnerable to impacts from smaller scale development. The retail floorspace capacity attributed to other smaller centres is only around 1,200 sq. m gross up to 2036. Based on this updated projection, the Council should consider reducing the impact threshold from 500 sq. m gross to 250 sq. m gross, in line with the Sunday trading size limit. Town centre boundary and primary shopping area

8.23 The designation of town centre boundaries and primary shopping areas and are important when applying the sequential approach. These boundaries are used to determine whether a site is within an in, edge or out-of-centre location. These boundaries direct retail and town centre uses to sustainable locations and are also used to determine whether a retail impact assessment is required. These boundaries are also important in determining what locations will represent appropriate edge of centre locations for retail and other main town centre uses.

8.24 The NPPF indicates that the first preference for retail uses should be the primary shopping area, which will comprise a defined area where retail development is concentrated. This suggests

Pg 74 Retail and Leisure Capacity Study : Final Report

retail uses outside the primary shopping area, but still within the town centre boundary could be considered to be edge of centre.

8.25 The first preference for other town centre uses, such as commercial leisure and office uses, is normally the wider defined town centre, which usually includes the primary shopping area and other parts of the town centre. The revised NPPF does not refer to primary secondary frontages making up the primary shopping area. The aim is to create more flexibility and encourage positive strategies for town centres. However, the primary shopping area should be the defined area where retail development is concentrated.

8.26 Policy Ec8 and Policy Ec9, regarding edge and out of centre development is consistent with the revised NPPF in terms of the sequential and impact tests. However, the Local Plan Proposals Map defines both town centre boundaries and primary shopping areas for all designated centres i.e. Ashby de la Zouch, Coalville, Castle Donington, Ibstock, Kegworth and Measham. The purpose of the town centre boundaries appears to relate to Policy Ec8 and Policy Ec9, i.e. the application of the sequential approach to site selection, and where development will not be required to undertake an impact assessment. The Proposals Map Key could be clearer and indicate that the town centre boundary relates to Policy Ec8 and Ec9 to avoid the potential for confusion. The Proposals Map Key should also indicate that the primary shopping area relates to Policy Ec10, regarding non-shopping uses.

8.27 Policy wording should also be aware of the revised NPPF. As outlined in Section 2 of this study, the most pertinent change in the revised NPPF (underlined) is at paragraph 87 - “main town centre uses should be located in town centres, then edge of centre locations; and only if suitable sites are not available (or expected to become available within a reasonable period) should out of centre sites be considered”.

8.28 The review of the town centre boundaries indicates that the current designations remain appropriate and no changes are recommended. The town centre boundaries include the concentrations of main town centre uses (retail, leisure and offices) and offer scope for expansion. The appropriate mix of uses

8.29 Town centres should provide a range of and mix complementary uses. A balance between retail, entertainment and leisure activity helps town centres compete with on-line shopping. Town centres need a good mix of uses that extend activity throughout the daytime and into the evenings. This approach is clearly recognised in the new NPPF.

8.30 The retail capacity projections indicate there is a need for a range of new Class A1 to A5 floorspace over the plan period, and a flexible approach capable of accommodate Class D2 leisure and cultural uses is recommended. Policy Ec10 seeks to control non-shopping uses within the designated primary shopping areas.

8.31 There are four broad policy approaches that could be considered in North West Leicestershire District, as follows: 1 strengthening Policy Ec10 within the Local Plan to provide more control over the loss of retail uses. This could involve extending the primary shopping area, and/or introducing more rigid policy criteria; 2 retain the current policy approach in Policy Ec10; 3 relaxing Policy Ec10 to allow a more flexible approach to enable more non-retail uses. This could involve reducing the primary shopping areas and or relaxing the policy criteria; or 4 a laissez-faire approach that removes Policy Ec10.

Pg 75 Retail and Leisure Capacity Study : Final Report

8.32 The advantages and disadvantages of these approaches are outlined below.

8.33 The NPPF (paragraph 85) indicates that policies can make clear the range of uses that will be permitted in town centres and primary shopping areas, as part of a positive strategy for the future of each centre. A balanced mix of uses is required in town centres, which promotes growth.

8.34 Local Plan Policy Ec10 (Town and Local Centres: Primary Shopping Areas – Non-Shopping Uses) considers that shops (Use Class A1) will be the predominant ground floor use within the defined Primary Shopping Areas of the town and local centres. This approach appears to be consistent with the NPPF (paragraph 85) and the Glossary (primary shopping areas).

8.35 The current wording provides a relatively flexible approach, that allows other main town centre uses within the primary shopping areas, provided the following criteria are met: a the proposals makes a positive contribution to the diversity of uses on offer; and b the proposal, along with any committed planning permission, does not undermine the shopping element within the immediate area of the site; c it would not result in a cluster or over-concentration of non-shop uses; and d it would not lead to a negative impact on the retail character and vitality and viability of the Primary Shopping Area.

8.36 The residential use of the upper floors of properties within the defined Primary Shopping Area will be supported subject to parking and amenity considerations.

8.37 The suitability of this approach needs to be considered in the context of recent changes in the mix of uses within frontages, the floorspace projections and recent changes to the General Permitted Development Order (GPDO). The changes to the GPDO will have an impact on frontage policies. These measures allow for greater flexibility for changes of use from retail to non-retail uses subject to Prior Approval for example, Class A uses to C3 residential use and Class A1 to non-A1 uses. These measures could change the composition of town centres, i.e. the amount of Class A1 space could reduce where shop units are predominantly small (less than 150 sq. m gross).

8.38 The health check assessment of the defined centres in this study suggest (to date) the impact of the GPDO changes have not been significant. In the future permitted changes of use for smaller units will have an impact on the enforcement of Local Plan policies, i.e. where units are less than 150 sq. m. The ability to control non-A1 uses within the primary shopping area and the direction of Class A4 and A5 uses to other parts of the town centre has diminished.

8.39 A ban on changes of use from Class A1 or other Class A would not promote diversity and would stifle investment, which could be potentially damaging to the vitality and viability of centres. In our view the current approach in Policy Ec10 is relatively flexible in comparison with many other local plans. There is no evidence to suggest a less restrictive approach is necessary, particularly in view of the future retail floorspace growth projections outlined in this report and low shop vacancy rates (Coalville aside). A balanced approach should continue to be applied and the mix of uses within the centres should be monitored and protected as necessary.

8.40 Local Plan Policy Ec12 (Local Centres) considers that planning permission will only be granted for the loss of shopping and other main town centre uses within the defined local centre if the premises have been vacant for at least 6 months with evidence of marketing. The following factors will also be considered: a the need to maintain an appropriate balance between main town centre and non-main town centre uses;

Pg 76 Retail and Leisure Capacity Study : Final Report

b the contribution the unit makes to the function of the centre in terms of its size and location within the centre; c the nature and characteristics of the proposed use and the type and characteristics of other uses within proximity of the application site; and d the impact of the proposal on the shopping and service character and function of the local centre – for example, would it create an active frontage, would the use bring visitors to the centre?

8.41 The residential use of the upper floors of properties within these defined local centres will be supported subject to parking and amenity considerations.

8.42 This approach appears to be robust and appropriate. A laissez faire approach could result in the deterioration of shopping and service uses and could undermine the role of these smaller shopping centres.

8.43 Local Plan Policy Ec11 (Town and Local Centres: Primary Shopping Areas – Hot Food Takeaway Balance) sets out that in considering applications for a proposed hot food takeaway use, within the defined primary shopping areas of the town and local centres, with regard to the following factors: a the number of existing takeaway establishments in the immediate area as related to the application site and their proximity to each other, in order to avoid clusters of takeaway uses; b impact on the amenity of the immediate area (including smells, fumes and noise), traffic or safety issues arising from the proposal itself or cumulatively with the existing uses in the area; and c the potential impact upon the health of local residents where it can be demonstrated that the proposal will raise health issues.

8.44 Policy Ec11 also considers that proposals for a hot food takeaway use should also include the provision of a litter bin on land within the premises. Within the Market Street frontage of Ashby de la Zouch, Nos 67 to 89 and Nos 76 to 108, the Council will resist applications for new hot food takeaway uses over and above those in existence or permitted. The concentration of hot food takeaway uses within the defined local centre of Ibstock will not be permitted to increase above the existing number of those in existence or permitted.

8.45 This policy exerts a level of control over the concentration of Hot Food Takeaways, particularly in vulnerable parts of town centres in Ashby de la Zouch and Ibstock and this approach remains appropriate.

Pg 77 Retail and Leisure Capacity Study : Final Report

9.0 Accommodating growth Introduction

9.1 This section explores the implications of the findings of the previous sections for each centre in North West Leicestershire District. It explores how the potential distribution of future development could be accommodated, recognising the NPPF requires local authorities to allocate sites to meet identified needs over the next 10 years as a minimum. Floorspace projections

9.2 The floorspace projections set out in in the previous sections of this study assume that new shopping and leisure facilities will help North West Leicestershire District maintain its current market share of expenditure within the study area, recognising that other competing centres will also improve in the future. There are several issues that may influence the scope for new floorspace and the appropriate location for this development, as follows: 1 major retail developments in competing centres; 2 the re-occupation of vacant retail floorspace; 3 the availability of land to accommodate new development; 4 the reliability of long term expenditure projections; 5 the effect of internet/home shopping on the demand for retail property; 6 the level of operator demand for floorspace in North West Leicestershire District; 7 the likelihood that North West Leicestershire District’s existing market share of expenditure will change in the future in the face of increasing competition; and 8 the potential impact new development may have on existing centres.

9.3 The NPPF suggests the development plan should plan for at least 10 years. Projections up to 2026 are more robust and are based on up-to-date (post EU referendum) forecasts. The longer term floorspace projections (up to 2031 and 2036) should be treated with caution. Projections to 2036 should only be used as a broad guide, particularly when translated into the development plan allocations or when used to guide development management decisions. Long term forecasts may be subject to change due to unforeseen circumstances. Projected surplus expenditure is primarily attributable to projected growth in spending per capita. If the growth in expenditure is lower than that forecast then the scope for additional space will reduce. Long term projections should be monitored and kept under review.

9.4 The expenditure projections in this study exclude growth in expenditure attributed to home shopping made through non-retail businesses. The study assumes that home shopping will continue to increase in the future, including the growth of internet shopping.

9.5 Allowing for the impact of growth in home shopping, the quantitative and qualitative assessment of the potential for new retail and leisure floorspace within the previous sections suggests there is scope for new development within North West Leicestershire District. The global projections for the District up to 2026 suggest there is scope for about 5,200 sq. m gross of Class A1 to A5 floorspace. The long-term projections up to 2031 suggest there is scope for about 8,600 sq. m gross of Class A1 to A5 floorspace, increasing to about 12,000 sq. m gross by 2036. A breakdown of the floorspace projections for Class A retail (comparison and convenience) and food and beverage for North West Leicestershire District up to 2036 are shown in Table 9.1 below.

Pg 78 Retail and Leisure Capacity Study : Final Report

Table 9.1 North West Leicestershire District Floorspace Projections (sq.m Gross) Type By 2021 By 2026 By 2031 By 2036 Convenience 558 991 1,416 1,847 Comparison 1,124 3,284 5,636 8,069 Food and Beverage 331 933 1,516 2,058 Total 2,013 5,208 8,568 11,974

Source: Table 12, Appendix 2; Table 12, Appendix 3; Table 12, Appendix 4 Vacant units

9.6 The existing stock of premises will have a role to play in accommodating projected growth. The retail capacity analysis in this report assumes that existing occupied retail floorspace can, on average, increase its turnover to sales floorspace densities. In addition to the growth in sales densities for occupied space, vacant shops could help to accommodate future growth.

9.7 There are 49 vacant shop units (see Tables 7.1, 7.5 and 7.9) within Ashby de la Zouch (8 units), Coalville (33), Castle Donington (3), Ibstock (1), Kegworth (3) and Measham (1), which equates to an overall vacancy rate of 8.8%, which is lower than the Goad national average of 11.3%. All centres (except Coalville) have vacancy rates lower than the national average. This suggests the centres in the District are performing relatively healthily, in comparison with many other town centres. The healthiest centres generally have a vacancy rate of around 5%, because there will always be an element of vacancies, reflecting the normal churn of occupiers.

9.8 Nevertheless, vacant premises should help to accommodate growth, given their town / district centre location and the sequential preference for future investment. If about half the existing vacant floorspace can be reoccupied then there could be potential for re-occupied vacant space to accommodate the following new floorspace:

• Ashby de la Zouch town centre – 750 sq. m gross10

• Coalville town centre – 2,400 sq. m gross11

• Other local centres – 400 sq. gross12

9.9 Reoccupied vacant shop units in total could accommodate up to 3,550 sq. m gross. If this reduction in vacant units can be achieved, then the overall Class A1 to A5 floorspace projection for North West Leicestershire up to 2026 would reduce from about 4,200 sq. m gross to 650 sq. m gross. The longer-term projection to 2031 would reduce from 7,300 sq. m gross to 3,750 sq. m gross. Development opportunities

9.10 Retail and leisure growth should be focused in the main town centres where there are the best prospects for attracting investment. This is consistent with the approach set out in the existing development plan and the NPPF.

9.11 North West Leicestershire District has several strategic housing allocations contained in the existing Development Plan which may include local shops and services to cater for the needs of new residents within these schemes (subject to satisfying the sequential and impact tests if

10 Based on Goad Plan vacant floorspace of 1,560 sq. m gross in Ashby de la Zouch 11 Based on Goad Plan vacant floorspace of 4,740 sq. m gross in Coalville

12 Based on seven vacant units and assuming that on average, the vacant units within the local centres are, on average, 50 sq. m gross

Pg 79 Retail and Leisure Capacity Study : Final Report

required). If brought forwards, these developments will also help to meet the projected retail floorspace identified in this study.

9.12 As indicated above, vacant units within the town and local centres could accommodate up to 3,650 sq. m gross retail floorspace. If this can be achieved, then the short term floorspace projection up to 2021 (1,457 sq. m gross) could be accommodated.

9.13 In addition to vacant shop units, further sites to accommodate around 850 sq. m gross should to be identified up to 2026 and around 3,350 sq. m gross up to 2031.

9.14 A review of potential development opportunities has identified several opportunities within the District. These opportunities have been assessed in Appendix 6. The opportunities and their development potential is summarised below:

Ashby de la Zouch

• Co-op Store (in-centre) – reasonable potential – 7,000 sq. m gross.

• Hood Car Park (edge-of-centre) – reasonable potential – 3,000 sq. m gross.

• Land Rear of Market Street / North of South Street (edge-of-centre) – reasonable potential – 3,000 sq. m gross.

• The Pass’s Courtyard (in-centre) – reasonable potential – 1,000 sq. m gross.

Coalville

• Belvoir Centre Car Park (edge-of-centre) – good potential – 15,000 sq. m gross.

• The Vacant Red House Pub (edge-of-centre) – good potential – 2,000 sq. m gross.

• Vacant Land at Hotel Street / Whitwick Road (edge-of-centre) – good potential – 3,000 sq. m gross.

• Royal Mail and Commercial Premises (edge-of-centre) – reasonable potential – 2,000 sq. m gross.

• James Street Car Park – reasonable potential (edge-of-centre) – 2,000 sq. m gross.

Local centres Within local centres demand for space over and above vacant units could be accommodated via small infill developments and shop extensions. There is no need to identify large scale development sites.

Ashby de la Zouch

9.15 The floorspace projections for Class A retail/food and beverage uses are shown in Table 9.2 below:

Pg 80 Retail and Leisure Capacity Study : Final Report

Table 9.2 Ashby de la Zouch Floorspace Projections (sq. m Gross) Type 2026 2031 2036 Convenience 0 0 0 Comparison 1,479 2,539 3,634 Food and Beverage 400 651 884 Total 1,879 3,190 4,518

Source: Table 12, Appendix 2, 3 and 4

9.16 In Ashby de la Zouch, together the development sites identified could accommodate 14,000 sq. m gross of Class A1 to A5 uses. These opportunity sites, together with the occupation vacant units (500 sq.m gross), could accommodate more than three times the floorspace capacity up to 2036.

Coalville

9.17 The floorspace projections for Class A retail/food and beverage uses are shown in Table 9.3 below:

Table 9.3 Coalville Floorspace Projections (sq. m Gross) Type 2026 2031 2036 Convenience 938 1,288 1,635 Comparison 1,317 2,260 3,236 Food and Beverage 236 384 521 Total 2,491 3,932 5,392

Source: Table 12, Appendix 2, 3 and 4

9.18 In Coalville, the development sites identified could accommodate 24,000 sq. m gross of Class A1 to A5 uses. These opportunity sites, together with the occupation vacant units (2,500 sq. m gross) could accommodate nearly five times the projected floorspace capacity up to 2036.

Pg 81 Retail and Leisure Capacity Study : Final Report

10.0 Conclusions and Recommendations

10.1 This section draws together the analysis set out in previous sections and provides strategic recommendations for the main centres in North West Leicestershire District. It explores how the identified growth across the District could be accommodated and the potential distribution of future development. Meeting North West Leicestershire District’s needs

10.2 The NPPF states that local planning authorities should assess the quantitative and qualitative needs for land or floorspace for retail and leisure development over the plan period. When planning for growth in their town centres, local planning authorities should allocate a range of suitable sites to meet the scale and type of retail development needed. It is important that the needs for retail and other main town centre uses are met in full and not compromised by limited site availability.

10.3 Long term floorspace capacity forecasts beyond 10 years are susceptible to unforeseen circumstances. Growth forecasts for expenditure and turnover are particularly uncertain and need to be carefully monitored, including the continued growth in home / internet shopping. Long term projections must be treated with caution and kept under review, particularly projections between 2031 and 2036.

Convenience goods development

10.4 The convenience goods expenditure projections, taking account of the growth of home/internet shopping as currently recommended by Experian, suggest new floorspace could be distributed as shown in Table 10.1.

Table 10.1 Convenience Goods Floorspace Projections on a Cumulative Basis (sq.m gross) Centre By 2021 By 2026 By 2031 By 2036 Ashby de la Zouch 0 0 0 0 Coalville 558 938 1,288 1,635 Castle Donington 0 0 0 0 Ibstock 0 0 0 17 Kegworth 0 6 20 33 Measham 0 0 0 0 Other NW Leicestershire 0 53 108 162 Total 558 991 1,416 1,847

Source: Table 12, Appendix 2

10.5 In qualitative terms, food store retail provision is strong in Ashby de la Zouch and Coalville. There are large food stores (over 1,000 sq. m net) suitable for main and bulk food shopping such as a Tesco Extra, Morrisons, Aldi and Lidl supermarkets. Other food stores are also suitable for main food shopping, such as the larger Co-op store and Marks & Spencer food hall in Ashby de la Zouch and the Asda in Coalville. The other centres provide small food stores suitable for basket and top up shopping. There are no clear identified areas of qualitative deficiency in food store provision within the District in terms of national multiple foodstores.

Comparison goods development

10.6 The comparison goods expenditure projections, again taking account of the expected growth of home/internet shopping as recommended currently by Experian, suggest new floorspace in the District could be distributed as shown in Table 10.2. Residents lack a good choice of higher

Pg 82 Retail and Leisure Capacity Study : Final Report

order comparison shops in Ashby de la Zouch and Coalville and need to travel outside of the District to Loughborough and Leicester for a wider range of goods that meet more than their day-to-day needs.

Table 10.2 Comparison Goods Floorspace Projections on a Cumulative Basis (sq.m gross) Centre By 2021 By 2026 By 2031 By 2036 Ashby de la Zouch 506 1,479 2,539 3,634 Coalville 451 1,317 2,260 3,236 Castle Donington 56 164 281 403 Ibstock 45 131 224 321 Kegworth 11 33 57 82 Measham 36 104 179 256 Other NW Leicestershire 19 56 96 137 Total 1,124 3,284 5,636 8,069

Source: Table 12, Appendix 3

10.7 Comparison goods expenditure retention in Ashby de la Zouch and Coalville is relatively low, which is to be expected for smaller town centres. Investment will be needed in the District to retain the existing levels of comparison goods expenditure. The objective of the development strategy for North West Leicestershire District should be to maintain the District’s shopping role and market share within the sub-region, in the face of increasing competition. The economic projections assume that new development will retain the District’s share of comparison expenditure in the study area and will help to maintain this share in the future.

Food and beverage development

10.8 The food and beverage projections suggest new floorspace could be distributed as shown in Table 10.3. Ashby de la Zouch and Coalville have a reasonable provision of Class A3 (restaurant/café) uses. Growth in expenditure should provide opportunities to enhance food and beverage provision within all centres.

Table 10.3 Food and Beverage Floorspace Projections on a Cumulative Basis (sq. m gross) Centre Additional Floorspace (sq. m gross) By 2021 By 2026 By 2031 By 2036 Ashby de la Zouch 143 400 651 884 Coalville 84 236 384 521 Castle Donington 21 60 97 132 Ibstock 12 35 57 77 Kegworth 8 23 37 50 Measham 11 32 52 70 Other NW Leicestershire 52 147 238 324 Total 331 933 1,516 2,058

Source: Table 12, Appendix 4

Other main town centre uses

10.9 Residents in North West Leicestershire District have limited access to most types of commercial leisure and entertainment facilities, at least within the District. Residents need to travel outside of the District to go to the cinema, theatre, ten pin bowling and other leisure, entertainment and cultural uses. There may be potential to improve facilities as follows:

• theoretical capacity for a small/medium sized cinema (3-5 screens); and

• theoretical capacity for a health and fitness facility.

Pg 83 Retail and Leisure Capacity Study : Final Report

10.10 Other uses such as hotels, nightclubs, museums, art galleries, exhibition space, live music venues, clubs, hotels casinos, tourist attractions and new emerging leisure activities tend to be located in larger town centres than those in the District. However, they could be appropriate and the strategy needs to be flexible so it can respond to emerging opportunities for new facilities of this kind. Strategy for accommodating growth

10.11 The floorspace projections shown in this study provide broad guidance. Meeting the projections to 2026 and 2031 is the priority, and longer-term projections need to be monitored.

10.12 The short-term priority should be the reoccupation of vacant floorspace in the centres. Reoccupied vacant shop units in total could accommodate up to 3,300 sq. m gross, i.e. all the floorspace capacity up to 2021 and beyond.

10.13 Ashby de la Zouch and Coalville have several development opportunities, which offer potential to accommodate all of the remaining projected growth up to 2036, if required. Policy review

The Hierarchy of Centres

10.14 In accordance with the NPPF, the Local Plan review should define a hierarchy of centres and ensure new main town uses are focused within these centres. The policy should also make it clear that an objective of the Local Plan is to maintain the vitality and viability of the centres identified within the retail hierarchy. Based on the scale of facilities available within each settlement and the retail floorspace projections in this study, a we suggest that the existing retail hierarchy set out in Table 10.4 is maintained.

Table 10.4 North West Leicestershire District Retail Hierarchy Centre Hierarchy Centre Town Centre Ashby de la Zouch and Coalville Local Centre Castle Donington, Ibstock, Kegworth and Measham

Source: Lichfields' Analysis

Impact Thresholds

10.15 The Local Plan impact threshold is currently below the NPPF’s threshold (2,500 sq. m gross) at 1,000 sq. m gross for the town centres and 500 sq. m gross for the local centres. Based on this updated projection, the Council should consider reducing the impact threshold from 500 sq. m gross to 250 sq. m gross, in line with the Sunday trading size limit.

Town centre boundaries and primary shopping area

10.16 The current designated primary shopping areas and town centre boundaries for Ashby de la Zouch and Coalville town centres remain appropriate and provide a sufficient balance between flexibility and control. Future monitoring

10.17 The recommendations and projections within this study are expected to assist the Council in reviewing development plan policies over the coming years and to assist development control decisions during this period. The study provides a broad overview of the potential need for further retail development in the medium to long term up to 2031. Longer term horizon year

Pg 84 Retail and Leisure Capacity Study : Final Report

projections up to 2036 are subject to uncertainty and forecasts will need to be amended to reflect emerging changes, as and when new information becomes available. Longer-term projections after 2031 should be treated with caution and provide broad guidance only.

10.18 Projections should be monitored and the floorspace projections rolled forward. The following key assumptions should be updated as necessary: 1 population projections; 2 local expenditure estimates (information from Experian or other recognised data providers); 3 growth rate assumptions for expenditure per capita (information from Experian or other recognised data providers); 4 the impact of potential increases in home and internet shopping (Experian regularly provides projections for internet shopping and these projections will need to be updated at the same time as expenditure and population figures); 5 existing retail floorspace and average turnover to floorspace densities; and 6 implemented development within and around the study area.

10.19 These key inputs into the retail capacity assessment can be amended to provide revised capacity projections.

Pg 85

Appendix 1: Study area

Retail and Leisure Capacity Study: Appendix 1: Study area

Appendix 2: Convenience goods capacity

Retail and Leisure Capacity Study: Appendix 2: Convenience goods capacity

Table 1 - Study Area Population

Zone 2016 2018 2021 2026 2031 2036 Zone 1 - Castle Donington & Kegworth 12,882 13,097 13,434 13,941 14,384 14,777 Zone 2 - North of Coalville 11,987 12,187 12,501 12,972 13,385 13,750 Zone 3 - Ashby de la Zouch 18,714 19,027 19,516 20,252 20,896 21,467 Zone 4 - Measham 10,385 10,559 10,830 11,239 11,596 11,913 Zone 5 - Ibstock 11,173 11,360 11,652 12,091 12,476 12,816 Zone 6 - Coalville 20,136 20,472 20,999 21,791 22,484 23,098 Zone 7 - Whitwick 12,895 13,110 13,447 13,955 14,398 14,792 Total 98,172 99,813 102,378 106,241 109,618 112,613

Sources: Experian 2016 North West Leicestershire District - Office of National Statistics 2014 SNPP projections

Table 2 - Convenience Goods Expenditure per person per annum (£)

Zone 2018 2021 2026 2031 2036 Zone 1 - Castle Donington & Kegworth 2,158 2,147 2,142 2,142 2,148 Zone 2 - North of Coalville 2,312 2,300 2,295 2,294 2,301 Zone 3 - Ashby de la Zouch 2,090 2,079 2,075 2,074 2,080 Zone 4 - Measham 2,177 2,166 2,161 2,161 2,167 Zone 5 - Ibstock 2,147 2,136 2,131 2,130 2,136 Zone 6 - Coalville 1,963 1,953 1,949 1,948 1,954 Zone 7 - Whitwick 2,039 2,029 2,024 2,024 2,029

Sources: Experian Local Expenditure 2016 (2016 prices) Growth Rates: -0.6% in 2018, -0.2% in 2019 and 0.1% beyond 2019. Excludes Special Forms of Trading based on Experian adjusted national average for non-retail businesses

Table 3 - Total Convenience Goods Expenditure (£m)

Zone 2018 2021 2026 2031 2036 Zone 1 - Castle Donington & Kegworth 28.27 28.84 29.86 30.80 31.74 Zone 2 - North of Coalville 28.18 28.75 29.77 30.71 31.64 Zone 3 - Ashby de la Zouch 39.77 40.58 42.01 43.34 44.65 Zone 4 - Measham 22.99 23.46 24.29 25.05 25.81 Zone 5 - Ibstock 24.39 24.88 25.76 26.57 27.38 Zone 6 - Coalville 40.19 41.01 42.46 43.80 45.13 Zone 7 - Whitwick 26.74 27.28 28.25 29.14 30.02 Study Area Total 210.52 214.81 222.40 229.41 236.36

Source: Tables 1 and 2

Retail and Leisure Capacity Study: Appendix 2: Convenience goods capacity

Table 4 - Base Year 2018 Convenience Goods Market Shares By Zone (%)

Store/Location Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Inflow Main Centres Co-op, Derby Road, Ashby de la Zouch 0.0% 0.0% 11.9% 2.2% 1.7% 0.0% 1.6% 10.0% Co-op, Market Street, Ashby de la Zouch 0.0% 0.3% 7.0% 0.6% 0.3% 0.0% 0.6% 10.0% Tesco Extra, Resolution Road, Ashby de la Zouch 1.8% 27.9% 30.8% 20.9% 19.5% 7.9% 8.2% 10.0% Aldi, Dents Road, Ashby de la Zouch 3.4% 6.8% 13.5% 13.4% 12.5% 0.9% 0.4% 10.0% Marks & Spencer Foodhall, Smithy Road, Ashby de la Zouch 0.0% 1.1% 5.1% 1.4% 1.2% 0.9% 0.2% 10.0% Other - Ashby de la Zouch 0.0% 0.4% 2.8% 0.4% 0.0% 0.0% 0.0% 10.0%

Asda, Ashby Road, Coalville 0.0% 0.5% 0.0% 0.3% 2.0% 7.6% 0.7% 10.0% Co-op, Bridge Road, Coalville 0.0% 2.5% 0.0% 0.0% 0.6% 8.7% 0.3% 10.0% Co-op, Drive, Greenhill, Coalville 0.0% 0.4% 0.0% 0.0% 0.0% 0.7% 3.4% 10.0% Home Bargains, Belvoir Shopping Centre, Coalville 0.0% 1.5% 0.0% 0.0% 0.0% 2.4% 0.7% 10.0% Aldi, Thornborough Road, Coalville 0.0% 12.3% 0.0% 1.4% 13.4% 17.3% 22.1% 10.0% Co-op, Meadlow Lane, Coalville 0.0% 0.5% 0.0% 0.0% 0.0% 1.7% 4.2% 10.0% Lidl, Thornborough Road, Coalville 0.3% 5.1% 0.4% 0.7% 4.7% 6.7% 7.7% 10.0% Morrisons, Whitwick Road, Coalville 0.3% 14.5% 0.2% 2.3% 17.0% 30.2% 34.2% 10.0% Other - Coalville 0.0% 1.9% 0.0% 0.0% 0.0% 2.6% 1.0% 10.0%

Co-op, Borough Street, Castle Donington 9.5% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 5.0% Co-op, Station Road, Castle Donington 12.1% 0.7% 0.0% 0.0% 0.0% 0.0% 0.0% 5.0% Premier, Huntington Drive, Castle Donington 4.2% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 5.0% Other - Castle Donington 1.2% 0.0% 0.3% 0.0% 0.0% 0.0% 0.0% 5.0%

Co-op, Ashby Road, Ibstock 0.0% 0.0% 0.0% 2.9% 23.4% 2.8% 0.0% 5.0% Other - Ibstock 0.0% 0.0% 0.0% 0.0% 0.3% 0.0% 0.0% 5.0%

Co-op, Market Place, Kegworth 10.3% 0.2% 0.0% 0.0% 0.0% 0.0% 0.0% 5.0%

Co-op, High Street, Measham 0.0% 0.0% 0.0% 10.0% 0.0% 0.0% 0.0% 5.0% Tesco Express, High Street, Measham 0.0% 0.0% 0.4% 7.6% 0.0% 0.0% 0.0% 5.0%

Other North West Leicestershire Local shops, Donisthorpe 0.0% 0.0% 0.0% 0.9% 0.0% 0.0% 0.0% 5.0% , Whitehill Road, Ellistown 0.0% 0.0% 0.0% 0.0% 0.0% 1.5% 0.0% 5.0% McColls, Central Road, Hugglescote 0.0% 0.0% 0.0% 0.0% 0.0% 4.3% 0.0% 5.0% Local shops, Moira 0.0% 0.4% 1.4% 0.0% 0.0% 0.0% 0.0% 5.0% Local shops, Packington 0.0% 0.0% 0.0% 0.0% 0.9% 0.0% 0.0% 5.0% Local shops, Ravenstone 0.0% 0.0% 0.0% 0.0% 0.2% 0.0% 0.0% 5.0% Co-op, High Street, Swadlincote 0.0% 0.0% 0.0% 0.4% 0.0% 0.0% 0.0% 5.0% Co-op, Shortheath Road, Swadlincote 0.0% 0.0% 3.7% 2.5% 0.0% 0.0% 0.0% 5.0% Co-op, The Green, Thrigstone 0.0% 8.1% 0.0% 0.0% 0.0% 0.0% 0.7% 5.0% Local shops, Long Whatton 0.9% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 5.0% Co-op, Market Place, Whitwick 0.0% 2.8% 0.0% 0.0% 0.0% 0.5% 8.2% 5.0% Local shops, Whitwick 0.0% 0.4% 0.0% 0.0% 0.0% 0.0% 1.4% 5.0% North West Leicestershire District Total 44.0% 88.3% 77.5% 67.9% 97.7% 96.7% 95.6% - Elsewhere Loughborough 24.2% 3.6% 0.3% 0.0% 0.2% 1.3% 2.3% n/a Long Eaton 23.0% 0.3% 1.1% 0.2% 0.0% 0.0% 0.0% n/a Hinckley 0.0% 0.0% 0.0% 0.5% 0.2% 0.5% 0.3% n/a Lichfield 0.0% 0.0% 0.0% 0.4% 0.0% 0.0% 0.0% n/a Atherston 0.4% 0.0% 0.0% 0.3% 0.0% 0.0% 0.0% n/a Swadlincote 0.5% 3.7% 18.0% 24.5% 1.1% 0.0% 0.0% n/a Leicester 0.2% 1.2% 0.0% 0.1% 0.0% 1.3% 1.4% n/a Tamworth 0.0% 1.5% 1.7% 4.2% 0.8% 0.0% 0.1% n/a Other 7.7% 1.4% 1.4% 1.9% 0.0% 0.2% 0.3% n/a Elsewhere Total 56.0% 11.7% 22.5% 32.1% 2.3% 3.3% 4.4% - TOTAL 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% - NEMS Household Survey July 2018 (weighted results)

Retail and Leisure Capacity Study: Appendix 2: Convenience goods capacity

Table 5 - Base Year 2018 Convenience Goods Expenditure Patterns By Zone (£M)

Location Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Inflow Total Expenditure 2018 28.27 28.18 39.77 22.99 24.39 40.19 26.74 210.52 Main Centres Co-op, Derby Road, Ashby de la Zouch 0.00 0.00 4.73 0.51 0.41 0.00 0.43 0.68 6.76 Co-op, Market Street, Ashby de la Zouch 0.00 0.08 2.78 0.14 0.07 0.00 0.16 0.36 3.60 Tesco Extra, Resolution Road, Ashby de la Zouch 0.51 7.86 12.25 4.80 4.76 3.18 2.19 3.95 39.50 Aldi, Dents Road, Ashby de la Zouch 0.96 1.92 5.37 3.08 3.05 0.36 0.11 1.65 16.49 Marks & Spencer Foodhall, Smithy Road, Ashby de la Zouch 0.00 0.31 2.03 0.32 0.29 0.36 0.05 0.37 3.74 Other - Ashby de la Zouch 0.00 0.11 1.11 0.09 0.00 0.00 0.00 0.15 1.46

Asda, Ashby Road, Coalville 0.00 0.14 0.00 0.07 0.49 3.05 0.19 0.44 4.38 Co-op, Bridge Road, Coalville 0.00 0.70 0.00 0.00 0.15 3.50 0.08 0.49 4.92 Co-op, Cropston Drive, Greenhill, Coalville 0.00 0.11 0.00 0.00 0.00 0.28 0.91 0.14 1.45 Home Bargains, Belvoir Shopping Centre, Coalville 0.00 0.42 0.00 0.00 0.00 0.96 0.19 0.17 1.75 Aldi, Thornborough Road, Coalville 0.00 3.47 0.00 0.32 3.27 6.95 5.91 2.21 22.13 Co-op, Meadlow Lane, Coalville 0.00 0.14 0.00 0.00 0.00 0.68 1.12 0.22 2.16 Lidl, Thornborough Road, Coalville 0.08 1.44 0.16 0.16 1.15 2.69 2.06 0.86 8.60 Morrisons, Whitwick Road, Coalville 0.08 4.09 0.08 0.53 4.15 12.14 9.14 3.36 33.56 Other - Coalville 0.00 0.54 0.00 0.00 0.00 1.05 0.27 0.21 2.05

Co-op, Borough Street, Castle Donington 2.69 0.00 0.00 0.00 0.00 0.00 0.00 0.14 2.83 Co-op, Station Road, Castle Donington 3.42 0.20 0.00 0.00 0.00 0.00 0.00 0.19 3.81 Premier, Huntington Drive, Castle Donington 1.19 0.00 0.00 0.00 0.00 0.00 0.00 0.06 1.25 Other - Castle Donington 0.34 0.00 0.12 0.00 0.00 0.00 0.00 0.02 0.48

Co-op, Ashby Road, Ibstock 0.00 0.00 0.00 0.67 5.71 1.13 0.00 0.39 7.89 Other - Ibstock 0.00 0.00 0.00 0.00 0.07 0.00 0.00 0.00 0.08

Co-op, Market Place, Kegworth 2.91 0.06 0.00 0.00 0.00 0.00 0.00 0.16 3.12

Co-op, High Street, Measham 0.00 0.00 0.00 2.30 0.00 0.00 0.00 0.12 2.42 Tesco Express, High Street, Measham 0.00 0.00 0.16 1.75 0.00 0.00 0.00 0.10 2.01

Other North West Leicestershire Local shops, Donisthorpe 0.00 0.00 0.00 0.21 0.00 0.00 0.00 0.01 0.22 Londis, Whitehill Road, Ellistown 0.00 0.00 0.00 0.00 0.00 0.60 0.00 0.03 0.63 McColls, Central Road, Hugglescote 0.00 0.00 0.00 0.00 0.00 1.73 0.00 0.09 1.82 Local shops, Moira 0.00 0.11 0.56 0.00 0.00 0.00 0.00 0.04 0.70 Local shops, Packington 0.00 0.00 0.00 0.00 0.22 0.00 0.00 0.01 0.23 Local shops, Ravenstone 0.00 0.00 0.00 0.00 0.05 0.00 0.00 0.00 0.05 Co-op, High Street, Swadlincote 0.00 0.00 0.00 0.09 0.00 0.00 0.00 0.00 0.10 Co-op, Shortheath Road, Swadlincote 0.00 0.00 1.47 0.57 0.00 0.00 0.00 0.11 2.15 Co-op, The Green, Thrigstone 0.00 2.28 0.00 0.00 0.00 0.00 0.19 0.13 2.60 Local shops, Long Whatton 0.25 0.00 0.00 0.00 0.00 0.00 0.00 0.01 0.27 Co-op, Market Place, Whitwick 0.00 0.79 0.00 0.00 0.00 0.20 2.19 0.17 3.35 Local shops, Whitwick 0.00 0.11 0.00 0.00 0.00 0.00 0.37 0.03 0.51 North West Leicestershire District Total 12.44 24.88 30.82 15.61 23.82 38.87 25.56 17.08 189.08 Elsewhere Loughborough 6.84 1.01 0.12 0.00 0.05 0.52 0.61 n/a 9.16 Long Eaton 6.50 0.08 0.44 0.05 0.00 0.00 0.00 n/a 7.07 Hinckley 0.00 0.00 0.00 0.11 0.05 0.20 0.08 n/a 0.44 Lichfield 0.00 0.00 0.00 0.09 0.00 0.00 0.00 n/a 0.09 Atherston 0.11 0.00 0.00 0.07 0.00 0.00 0.00 n/a 0.18 Swadlincote 0.14 1.04 7.16 5.63 0.27 0.00 0.00 n/a 14.24 Leicester 0.06 0.34 0.00 0.02 0.00 0.52 0.37 n/a 1.31 Tamworth 0.00 0.42 0.68 0.97 0.20 0.00 0.03 n/a 2.29 Other 2.18 0.39 0.56 0.44 0.00 0.08 0.08 n/a 3.73 Elsewhere Total 15.83 3.30 8.95 7.38 0.56 1.33 1.18 n/a 38.52 TOTAL 28.27 28.18 39.77 22.99 24.39 40.19 26.74 17.08 227.60

Source: Tables 3 and 4

Retail and Leisure Capacity Study: Appendix 2: Convenience goods capacity

Table 6 - Future 2021 Convenience Goods Expenditure Patterns By Zone (£M)

Location Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Inflow Total Expenditure 2021 28.84 28.75 40.58 23.46 24.88 41.01 27.28 214.81 Main Centres Co-op, Derby Road, Ashby de la Zouch 0.00 0.00 4.83 0.52 0.42 0.00 0.44 0.69 6.89 Co-op, Market Street, Ashby de la Zouch 0.00 0.09 2.84 0.14 0.07 0.00 0.16 0.37 3.67 Tesco Extra, Resolution Road, Ashby de la Zouch 0.52 8.02 12.50 4.90 4.85 3.24 2.24 4.03 40.30 Aldi, Dents Road, Ashby de la Zouch 0.98 1.96 5.48 3.14 3.11 0.37 0.11 1.68 16.83 Marks & Spencer Foodhall, Smithy Road, Ashby de la Zouch 0.00 0.32 2.07 0.33 0.30 0.37 0.05 0.38 3.82 Other - Ashby de la Zouch 0.00 0.12 1.14 0.09 0.00 0.00 0.00 0.15 1.49

Asda, Ashby Road, Coalville 0.00 0.14 0.00 0.07 0.50 3.12 0.19 0.45 4.47 Co-op, Bridge Road, Coalville 0.00 0.72 0.00 0.00 0.15 3.57 0.08 0.50 5.02 Co-op, Cropston Drive, Greenhill, Coalville 0.00 0.12 0.00 0.00 0.00 0.29 0.93 0.15 1.48 Home Bargains, Belvoir Shopping Centre, Coalville 0.00 0.43 0.00 0.00 0.00 0.98 0.19 0.18 1.79 Aldi, Thornborough Road, Coalville 0.00 3.54 0.00 0.33 3.33 7.10 6.03 2.26 22.58 Co-op, Meadlow Lane, Coalville 0.00 0.14 0.00 0.00 0.00 0.70 1.15 0.22 2.21 Lidl, Thornborough Road, Coalville 0.09 1.47 0.16 0.16 1.17 2.75 2.10 0.88 8.77 Morrisons, Whitwick Road, Coalville 0.09 4.17 0.08 0.54 4.23 12.39 9.33 3.42 34.25 Other - Coalville 0.00 0.55 0.00 0.00 0.00 1.07 0.27 0.21 2.09

Co-op, Borough Street, Castle Donington 2.74 0.00 0.00 0.00 0.00 0.00 0.00 0.14 2.88 Co-op, Station Road, Castle Donington 3.49 0.20 0.00 0.00 0.00 0.00 0.00 0.19 3.89 Premier, Huntington Drive, Castle Donington 1.21 0.00 0.00 0.00 0.00 0.00 0.00 0.06 1.28 Other - Castle Donington 0.35 0.00 0.12 0.00 0.00 0.00 0.00 0.02 0.49

Co-op, Ashby Road, Ibstock 0.00 0.00 0.00 0.68 5.82 1.15 0.00 0.40 8.05 Other - Ibstock 0.00 0.00 0.00 0.00 0.07 0.00 0.00 0.00 0.08

Co-op, Market Place, Kegworth 2.97 0.06 0.00 0.00 0.00 0.00 0.00 0.16 3.19

Co-op, High Street, Measham 0.00 0.00 0.00 2.35 0.00 0.00 0.00 0.12 2.47 Tesco Express, High Street, Measham 0.00 0.00 0.16 1.78 0.00 0.00 0.00 0.10 2.05

Other North West Leicestershire Local shops, Donisthorpe 0.00 0.00 0.00 0.21 0.00 0.00 0.00 0.01 0.22 Londis, Whitehill Road, Ellistown 0.00 0.00 0.00 0.00 0.00 0.62 0.00 0.03 0.65 McColls, Central Road, Hugglescote 0.00 0.00 0.00 0.00 0.00 1.76 0.00 0.09 1.86 Local shops, Moira 0.00 0.12 0.57 0.00 0.00 0.00 0.00 0.04 0.72 Local shops, Packington 0.00 0.00 0.00 0.00 0.22 0.00 0.00 0.01 0.24 Local shops, Ravenstone 0.00 0.00 0.00 0.00 0.05 0.00 0.00 0.00 0.05 Co-op, High Street, Swadlincote 0.00 0.00 0.00 0.09 0.00 0.00 0.00 0.00 0.10 Co-op, Shortheath Road, Swadlincote 0.00 0.00 1.50 0.59 0.00 0.00 0.00 0.11 2.20 Co-op, The Green, Thrigstone 0.00 2.33 0.00 0.00 0.00 0.00 0.19 0.13 2.65 Local shops, Long Whatton 0.26 0.00 0.00 0.00 0.00 0.00 0.00 0.01 0.27 Co-op, Market Place, Whitwick 0.00 0.81 0.00 0.00 0.00 0.21 2.24 0.17 3.42 Local shops, Whitwick 0.00 0.12 0.00 0.00 0.00 0.00 0.38 0.03 0.52 North West Leicestershire District Total 12.69 25.39 31.45 15.93 24.31 39.66 26.08 17.43 192.94 Elsewhere Loughborough 6.98 1.04 0.12 0.00 0.05 0.53 0.63 n/a 9.35 Long Eaton 6.63 0.09 0.45 0.05 0.00 0.00 0.00 n/a 7.21 Hinckley 0.00 0.00 0.00 0.12 0.05 0.21 0.08 n/a 0.45 Lichfield 0.00 0.00 0.00 0.09 0.00 0.00 0.00 n/a 0.09 Atherston 0.12 0.00 0.00 0.07 0.00 0.00 0.00 n/a 0.19 Swadlincote 0.14 1.06 7.30 5.75 0.27 0.00 0.00 n/a 14.53 Leicester 0.06 0.35 0.00 0.02 0.00 0.53 0.38 n/a 1.34 Tamworth 0.00 0.43 0.69 0.99 0.20 0.00 0.03 n/a 2.33 Other 2.22 0.40 0.57 0.45 0.00 0.08 0.08 n/a 3.80 Elsewhere Total 16.15 3.36 9.13 7.53 0.57 1.35 1.20 n/a 39.30 TOTAL 28.84 28.75 40.58 23.46 24.88 41.01 27.28 17.43 232.24

Source: Tables 3 and 4

Retail and Leisure Capacity Study: Appendix 2: Convenience goods capacity

Table 7 - Future 2026 Convenience Goods Expenditure Patterns By Zone (£M)

Location Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Inflow Total Expenditure 2026 29.86 29.77 42.01 24.29 25.76 42.46 28.25 222.40 Main Centres Co-op, Derby Road, Ashby de la Zouch 0.00 0.00 5.00 0.53 0.44 0.00 0.45 0.71 7.14 Co-op, Market Street, Ashby de la Zouch 0.00 0.09 2.94 0.15 0.08 0.00 0.17 0.38 3.80 Tesco Extra, Resolution Road, Ashby de la Zouch 0.54 8.31 12.94 5.08 5.02 3.35 2.32 4.17 41.73 Aldi, Dents Road, Ashby de la Zouch 1.02 2.02 5.67 3.25 3.22 0.38 0.11 1.74 17.42 Marks & Spencer Foodhall, Smithy Road, Ashby de la Zouch 0.00 0.33 2.14 0.34 0.31 0.38 0.06 0.40 3.95 Other - Ashby de la Zouch 0.00 0.12 1.18 0.10 0.00 0.00 0.00 0.15 1.55

Asda, Ashby Road, Coalville 0.00 0.15 0.00 0.07 0.52 3.23 0.20 0.46 4.62 Co-op, Bridge Road, Coalville 0.00 0.74 0.00 0.00 0.15 3.69 0.08 0.52 5.20 Co-op, Cropston Drive, Greenhill, Coalville 0.00 0.12 0.00 0.00 0.00 0.30 0.96 0.15 1.53 Home Bargains, Belvoir Shopping Centre, Coalville 0.00 0.45 0.00 0.00 0.00 1.02 0.20 0.18 1.85 Aldi, Thornborough Road, Coalville 0.00 3.66 0.00 0.34 3.45 7.35 6.24 2.34 23.38 Co-op, Meadlow Lane, Coalville 0.00 0.15 0.00 0.00 0.00 0.72 1.19 0.23 2.29 Lidl, Thornborough Road, Coalville 0.09 1.52 0.17 0.17 1.21 2.84 2.17 0.91 9.09 Morrisons, Whitwick Road, Coalville 0.09 4.32 0.08 0.56 4.38 12.82 9.66 3.55 35.46 Other - Coalville 0.00 0.57 0.00 0.00 0.00 1.10 0.28 0.22 2.17

Co-op, Borough Street, Castle Donington 2.84 0.00 0.00 0.00 0.00 0.00 0.00 0.15 2.99 Co-op, Station Road, Castle Donington 3.61 0.21 0.00 0.00 0.00 0.00 0.00 0.20 4.02 Premier, Huntington Drive, Castle Donington 1.25 0.00 0.00 0.00 0.00 0.00 0.00 0.07 1.32 Other - Castle Donington 0.36 0.00 0.13 0.00 0.00 0.00 0.00 0.03 0.51

Co-op, Ashby Road, Ibstock 0.00 0.00 0.00 0.70 6.03 1.19 0.00 0.42 8.34 Other - Ibstock 0.00 0.00 0.00 0.00 0.08 0.00 0.00 0.00 0.08

Co-op, Market Place, Kegworth 3.08 0.06 0.00 0.00 0.00 0.00 0.00 0.17 3.30

Co-op, High Street, Measham 0.00 0.00 0.00 2.43 0.00 0.00 0.00 0.13 2.56 Tesco Express, High Street, Measham 0.00 0.00 0.17 1.85 0.00 0.00 0.00 0.11 2.12

Other North West Leicestershire Local shops, Donisthorpe 0.00 0.00 0.00 0.22 0.00 0.00 0.00 0.01 0.23 Londis, Whitehill Road, Ellistown 0.00 0.00 0.00 0.00 0.00 0.64 0.00 0.03 0.67 McColls, Central Road, Hugglescote 0.00 0.00 0.00 0.00 0.00 1.83 0.00 0.10 1.92 Local shops, Moira 0.00 0.12 0.59 0.00 0.00 0.00 0.00 0.04 0.74 Local shops, Packington 0.00 0.00 0.00 0.00 0.23 0.00 0.00 0.01 0.24 Local shops, Ravenstone 0.00 0.00 0.00 0.00 0.05 0.00 0.00 0.00 0.05 Co-op, High Street, Swadlincote 0.00 0.00 0.00 0.10 0.00 0.00 0.00 0.01 0.10 Co-op, Shortheath Road, Swadlincote 0.00 0.00 1.55 0.61 0.00 0.00 0.00 0.11 2.28 Co-op, The Green, Thrigstone 0.00 2.41 0.00 0.00 0.00 0.00 0.20 0.14 2.75 Local shops, Long Whatton 0.27 0.00 0.00 0.00 0.00 0.00 0.00 0.01 0.28 Co-op, Market Place, Whitwick 0.00 0.83 0.00 0.00 0.00 0.21 2.32 0.18 3.54 Local shops, Whitwick 0.00 0.12 0.00 0.00 0.00 0.00 0.40 0.03 0.54 North West Leicestershire District Total 13.14 26.29 32.56 16.49 25.17 41.06 27.00 18.05 199.76 Elsewhere Loughborough 7.23 1.07 0.13 0.00 0.05 0.55 0.65 n/a 9.68 Long Eaton 6.87 0.09 0.46 0.05 0.00 0.00 0.00 n/a 7.47 Hinckley 0.00 0.00 0.00 0.12 0.05 0.21 0.08 n/a 0.47 Lichfield 0.00 0.00 0.00 0.10 0.00 0.00 0.00 n/a 0.10 Atherston 0.12 0.00 0.00 0.07 0.00 0.00 0.00 n/a 0.19 Swadlincote 0.15 1.10 7.56 5.95 0.28 0.00 0.00 n/a 15.05 Leicester 0.06 0.36 0.00 0.02 0.00 0.55 0.40 n/a 1.39 Tamworth 0.00 0.45 0.71 1.02 0.21 0.00 0.03 n/a 2.42 Other 2.30 0.42 0.59 0.46 0.00 0.08 0.08 n/a 3.94 Elsewhere Total 16.72 3.48 9.45 7.80 0.59 1.40 1.24 n/a 40.69 TOTAL 29.86 29.77 42.01 24.29 25.76 42.46 28.25 18.05 240.45

Source: Tables 3 and 4

Retail and Leisure Capacity Study: Appendix 2: Convenience goods capacity

Table 8 - Future 2031 Convenience Goods Expenditure Patterns By Zone (£M)

Location Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Inflow Total Expenditure 2031 30.80 30.71 43.34 25.05 26.57 43.80 29.14 229.41 Main Centres Co-op, Derby Road, Ashby de la Zouch 0.00 0.00 5.16 0.55 0.45 0.00 0.47 0.74 7.36 Co-op, Market Street, Ashby de la Zouch 0.00 0.09 3.03 0.15 0.08 0.00 0.17 0.39 3.92 Tesco Extra, Resolution Road, Ashby de la Zouch 0.55 8.57 13.35 5.24 5.18 3.46 2.39 4.30 43.04 Aldi, Dents Road, Ashby de la Zouch 1.05 2.09 5.85 3.36 3.32 0.39 0.12 1.80 17.97 Marks & Spencer Foodhall, Smithy Road, Ashby de la Zouch 0.00 0.34 2.21 0.35 0.32 0.39 0.06 0.41 4.08 Other - Ashby de la Zouch 0.00 0.12 1.21 0.10 0.00 0.00 0.00 0.16 1.60

Asda, Ashby Road, Coalville 0.00 0.15 0.00 0.08 0.53 3.33 0.20 0.48 4.77 Co-op, Bridge Road, Coalville 0.00 0.77 0.00 0.00 0.16 3.81 0.09 0.54 5.36 Co-op, Cropston Drive, Greenhill, Coalville 0.00 0.12 0.00 0.00 0.00 0.31 0.99 0.16 1.58 Home Bargains, Belvoir Shopping Centre, Coalville 0.00 0.46 0.00 0.00 0.00 1.05 0.20 0.19 1.91 Aldi, Thornborough Road, Coalville 0.00 3.78 0.00 0.35 3.56 7.58 6.44 2.41 24.12 Co-op, Meadlow Lane, Coalville 0.00 0.15 0.00 0.00 0.00 0.74 1.22 0.24 2.36 Lidl, Thornborough Road, Coalville 0.09 1.57 0.17 0.18 1.25 2.93 2.24 0.94 9.37 Morrisons, Whitwick Road, Coalville 0.09 4.45 0.09 0.58 4.52 13.23 9.96 3.66 36.58 Other - Coalville 0.00 0.58 0.00 0.00 0.00 1.14 0.29 0.22 2.24

Co-op, Borough Street, Castle Donington 2.93 0.00 0.00 0.00 0.00 0.00 0.00 0.15 3.08 Co-op, Station Road, Castle Donington 3.73 0.21 0.00 0.00 0.00 0.00 0.00 0.21 4.15 Premier, Huntington Drive, Castle Donington 1.29 0.00 0.00 0.00 0.00 0.00 0.00 0.07 1.36 Other - Castle Donington 0.37 0.00 0.13 0.00 0.00 0.00 0.00 0.03 0.53

Co-op, Ashby Road, Ibstock 0.00 0.00 0.00 0.73 6.22 1.23 0.00 0.43 8.60 Other - Ibstock 0.00 0.00 0.00 0.00 0.08 0.00 0.00 0.00 0.08

Co-op, Market Place, Kegworth 3.17 0.06 0.00 0.00 0.00 0.00 0.00 0.17 3.40

Co-op, High Street, Measham 0.00 0.00 0.00 2.51 0.00 0.00 0.00 0.13 2.64 Tesco Express, High Street, Measham 0.00 0.00 0.17 1.90 0.00 0.00 0.00 0.11 2.19

Other North West Leicestershire Local shops, Donisthorpe 0.00 0.00 0.00 0.23 0.00 0.00 0.00 0.01 0.24 Londis, Whitehill Road, Ellistown 0.00 0.00 0.00 0.00 0.00 0.66 0.00 0.03 0.69 McColls, Central Road, Hugglescote 0.00 0.00 0.00 0.00 0.00 1.88 0.00 0.10 1.98 Local shops, Moira 0.00 0.12 0.61 0.00 0.00 0.00 0.00 0.04 0.77 Local shops, Packington 0.00 0.00 0.00 0.00 0.24 0.00 0.00 0.01 0.25 Local shops, Ravenstone 0.00 0.00 0.00 0.00 0.05 0.00 0.00 0.00 0.06 Co-op, High Street, Swadlincote 0.00 0.00 0.00 0.10 0.00 0.00 0.00 0.01 0.11 Co-op, Shortheath Road, Swadlincote 0.00 0.00 1.60 0.63 0.00 0.00 0.00 0.12 2.35 Co-op, The Green, Thrigstone 0.00 2.49 0.00 0.00 0.00 0.00 0.20 0.14 2.83 Local shops, Long Whatton 0.28 0.00 0.00 0.00 0.00 0.00 0.00 0.01 0.29 Co-op, Market Place, Whitwick 0.00 0.86 0.00 0.00 0.00 0.22 2.39 0.18 3.65 Local shops, Whitwick 0.00 0.12 0.00 0.00 0.00 0.00 0.41 0.03 0.56 North West Leicestershire District Total 13.55 27.12 33.59 17.01 25.96 42.35 27.85 18.62 206.05 Elsewhere Loughborough 7.45 1.11 0.13 0.00 0.05 0.57 0.67 n/a 9.98 Long Eaton 7.08 0.09 0.48 0.05 0.00 0.00 0.00 n/a 7.70 Hinckley 0.00 0.00 0.00 0.13 0.05 0.22 0.09 n/a 0.48 Lichfield 0.00 0.00 0.00 0.10 0.00 0.00 0.00 n/a 0.10 Atherston 0.12 0.00 0.00 0.08 0.00 0.00 0.00 n/a 0.20 Swadlincote 0.15 1.14 7.80 6.14 0.29 0.00 0.00 n/a 15.52 Leicester 0.06 0.37 0.00 0.03 0.00 0.57 0.41 n/a 1.43 Tamworth 0.00 0.46 0.74 1.05 0.21 0.00 0.03 n/a 2.49 Other 2.37 0.43 0.61 0.48 0.00 0.09 0.09 n/a 4.06 Elsewhere Total 17.25 3.59 9.75 8.04 0.61 1.45 1.28 n/a 41.98 TOTAL 30.80 30.71 43.34 25.05 26.57 43.80 29.14 18.62 248.03

Source: Tables 3 and 4

Retail and Leisure Capacity Study: Appendix 2: Convenience goods capacity

Table 9 - Future 2036 Convenience Goods Expenditure Patterns By Zone (£M)

Location Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Inflow Total Expenditure 2036 31.74 31.64 44.65 25.81 27.38 45.13 30.02 236.36 Main Centres Co-op, Derby Road, Ashby de la Zouch 0.00 0.00 5.31 0.57 0.47 0.00 0.48 0.76 7.59 Co-op, Market Street, Ashby de la Zouch 0.00 0.09 3.13 0.15 0.08 0.00 0.18 0.40 4.04 Tesco Extra, Resolution Road, Ashby de la Zouch 0.57 8.83 13.75 5.39 5.34 3.56 2.46 4.43 44.35 Aldi, Dents Road, Ashby de la Zouch 1.08 2.15 6.03 3.46 3.42 0.41 0.12 1.85 18.52 Marks & Spencer Foodhall, Smithy Road, Ashby de la Zouch 0.00 0.35 2.28 0.36 0.33 0.41 0.06 0.42 4.20 Other - Ashby de la Zouch 0.00 0.13 1.25 0.10 0.00 0.00 0.00 0.16 1.64

Asda, Ashby Road, Coalville 0.00 0.16 0.00 0.08 0.55 3.43 0.21 0.49 4.91 Co-op, Bridge Road, Coalville 0.00 0.79 0.00 0.00 0.16 3.93 0.09 0.55 5.52 Co-op, Cropston Drive, Greenhill, Coalville 0.00 0.13 0.00 0.00 0.00 0.32 1.02 0.16 1.63 Home Bargains, Belvoir Shopping Centre, Coalville 0.00 0.47 0.00 0.00 0.00 1.08 0.21 0.20 1.96 Aldi, Thornborough Road, Coalville 0.00 3.89 0.00 0.36 3.67 7.81 6.63 2.48 24.85 Co-op, Meadlow Lane, Coalville 0.00 0.16 0.00 0.00 0.00 0.77 1.26 0.24 2.43 Lidl, Thornborough Road, Coalville 0.10 1.61 0.18 0.18 1.29 3.02 2.31 0.97 9.66 Morrisons, Whitwick Road, Coalville 0.10 4.59 0.09 0.59 4.65 13.63 10.27 3.77 37.68 Other - Coalville 0.00 0.60 0.00 0.00 0.00 1.17 0.30 0.23 2.31

Co-op, Borough Street, Castle Donington 3.02 0.00 0.00 0.00 0.00 0.00 0.00 0.16 3.17 Co-op, Station Road, Castle Donington 3.84 0.22 0.00 0.00 0.00 0.00 0.00 0.21 4.28 Premier, Huntington Drive, Castle Donington 1.33 0.00 0.00 0.00 0.00 0.00 0.00 0.07 1.40 Other - Castle Donington 0.38 0.00 0.13 0.00 0.00 0.00 0.00 0.03 0.54

Co-op, Ashby Road, Ibstock 0.00 0.00 0.00 0.75 6.41 1.26 0.00 0.44 8.86 Other - Ibstock 0.00 0.00 0.00 0.00 0.08 0.00 0.00 0.00 0.09

Co-op, Market Place, Kegworth 3.27 0.06 0.00 0.00 0.00 0.00 0.00 0.18 3.51

Co-op, High Street, Measham 0.00 0.00 0.00 2.58 0.00 0.00 0.00 0.14 2.72 Tesco Express, High Street, Measham 0.00 0.00 0.18 1.96 0.00 0.00 0.00 0.11 2.25

Other North West Leicestershire Local shops, Donisthorpe 0.00 0.00 0.00 0.23 0.00 0.00 0.00 0.01 0.24 Londis, Whitehill Road, Ellistown 0.00 0.00 0.00 0.00 0.00 0.68 0.00 0.04 0.71 McColls, Central Road, Hugglescote 0.00 0.00 0.00 0.00 0.00 1.94 0.00 0.10 2.04 Local shops, Moira 0.00 0.13 0.63 0.00 0.00 0.00 0.00 0.04 0.79 Local shops, Packington 0.00 0.00 0.00 0.00 0.25 0.00 0.00 0.01 0.26 Local shops, Ravenstone 0.00 0.00 0.00 0.00 0.05 0.00 0.00 0.00 0.06 Co-op, High Street, Swadlincote 0.00 0.00 0.00 0.10 0.00 0.00 0.00 0.01 0.11 Co-op, Shortheath Road, Swadlincote 0.00 0.00 1.65 0.65 0.00 0.00 0.00 0.12 2.42 Co-op, The Green, Thrigstone 0.00 2.56 0.00 0.00 0.00 0.00 0.21 0.15 2.92 Local shops, Long Whatton 0.29 0.00 0.00 0.00 0.00 0.00 0.00 0.02 0.30 Co-op, Market Place, Whitwick 0.00 0.89 0.00 0.00 0.00 0.23 2.46 0.19 3.76 Local shops, Whitwick 0.00 0.13 0.00 0.00 0.00 0.00 0.42 0.03 0.58 North West Leicestershire District Total 13.96 27.94 34.60 17.53 26.75 43.64 28.70 19.18 212.30 Elsewhere Loughborough 7.68 1.14 0.13 0.00 0.05 0.59 0.69 n/a 10.29 Long Eaton 7.30 0.09 0.49 0.05 0.00 0.00 0.00 n/a 7.94 Hinckley 0.00 0.00 0.00 0.13 0.05 0.23 0.09 n/a 0.50 Lichfield 0.00 0.00 0.00 0.10 0.00 0.00 0.00 n/a 0.10 Atherston 0.13 0.00 0.00 0.08 0.00 0.00 0.00 n/a 0.20 Swadlincote 0.16 1.17 8.04 6.32 0.30 0.00 0.00 n/a 15.99 Leicester 0.06 0.38 0.00 0.03 0.00 0.59 0.42 n/a 1.48 Tamworth 0.00 0.47 0.76 1.08 0.22 0.00 0.03 n/a 2.57 Other 2.44 0.44 0.63 0.49 0.00 0.09 0.09 n/a 4.18 Elsewhere Total 17.77 3.70 10.05 8.29 0.63 1.49 1.32 n/a 43.25 TOTAL 31.74 31.64 44.65 25.81 27.38 45.13 30.02 19.18 255.54

Source: Tables 3 and 4

Retail and Leisure Capacity Study: Appendix 2: Convenience goods capacity

Table 10 - Convenience Goods Floorspace in North West Leicestershire Main Settlements and Stores (2016 prices)

Sales Floorspace Convenience Goods Convenience Goods Turnover Total Turnover Store/Area (sq.m net) Floorspace (%) Floorspace (sq.m net) (£ per sq.m) (£m) Co-op, Derby Road, Ashby-de-la-Zouch 1,168 85% 993 £10,298 £10.22 Co-op, Market Street, Ashby-de-la-Zouch 143 95% 136 £10,298 £1.40 Aldi, Dents Road, Ashby-de-la-Zouch 852 85% 724 £11,145 £8.07 Marks & Spencer Foodhall, Ashby de la Zouch 781 95% 742 £11,283 £8.37 Tesco Extra, Resolution Road, Ashby-de-la-Zouch 6,919 60% 4,151 £12,221 £50.73 Other - Ashby de la Zouch 750 95% 713 £6,000 £4.28 Ashby-de-la-Zouch Total 10,613 7,459 £83.07 Asda, Ashby Road, Coalville 805 90% 725 £13,317 £9.65 Co-op, Bridge Road, Coalville 51 95% 48 £10,298 £0.50 Co-op, Cropston Drive, Greenhill, Coalville 268 95% 255 £10,298 £2.62 Home Bargains, Belvoir Shopping Centre, Coalville 984 30% 295 £8,000 £2.36 , Bridge Road, Coalville 229 98% 224 £6,451 £1.45 Aldi, Thornborough Road, Coalville 1,096 85% 932 £11,145 £10.38 Co-op, Meadow Lane, Coalville 170 95% 162 £10,298 £1.66 Lidl, Thornborough Road, Coalville 1,125 85% 956 £8,661 £8.28 Morrisons, Whitwick Road, Coalville 4,118 70% 2,883 £12,369 £35.65 Spar, London Road, Coalville 200 95% 190 £8,000 £1.52 Other - Coalville 750 95% 713 £6,000 £4.28 Coalville Total 9,796 7,382 £78.36 Co-op, Borough Street, Castle Donington 71 95% 67 £10,298 £0.69 Co-op, Station Road, Castle Donington 1,117 85% 949 £10,298 £9.78 Premier, Huntington Drive, Castle Donington 200 95% 190 £8,000 £1.52 Other - Castle Donington 60 95% 57 £6,000 £0.34 Castle Donington Total 1,448 1,264 £12.33 Co-op, Ashby Road, Ibstock 929 85% 790 £10,298 £8.13 Other - Ibstock 120 95% 114 £6,000 £0.68 Ibstock Total 1,049 904 £8.82 Co-op, Market Place, Kegworth 315 95% 299 £10,298 £3.08 Other - Kegworth 30 95% 29 £6,000 £0.17 Kegworth Total 345 328 £3.25 Co-op, High Street, Measham 254 95% 241 £10,298 £2.48 Tesco Express, High Street, Measham 255 95% 242 £12,221 £2.96 Other - Measham 120 95% 114 £6,000 £0.68 Measham Total 629 598 £6.13 Co-op, High Street, Swadlincote 174 95% 165 £10,298 £1.70 Co-op, Shortheath Road, Swadlincote 315 95% 299 £10,298 £3.08 Co-op, The Green, Thrigstone 245 95% 233 £10,298 £2.40 Londis, Whitehill Road, Ellistown 200 95% 190 £8,000 £1.52 McColls, Central Road, Hugglescote 131 95% 124 £8,000 £1.00 Co-op, Market Place, Whitwick 332 95% 315 £10,298 £3.25 Other Total 1,397 1,327 £12.94 Total 25,277 - 19,260 - £204.91

Source: Experian Goad Plan May 2017, VOA and ORC Storepoint 2018 and Global Data 2017

Retail and Leisure Capacity Study: Appendix 2: Convenience goods capacity

Table 11 - Summary of Convenience Goods Expenditure 2018 to 2036 (£M)

Area 2018 2021 2026 2031 2036 Available Expenditure Ashby de la Zouch 71.55 73.01 75.59 77.97 80.34 Coalville 81.00 82.66 85.58 88.27 90.95 Castle Donington 8.37 8.54 8.84 9.12 9.39 Ibstock 7.97 8.13 8.42 8.69 8.95 Kegworth 3.12 3.19 3.30 3.40 3.51 Measham 4.43 4.52 4.68 4.82 4.97 Other 12.64 12.90 13.35 13.77 14.19 Total 189.08 192.94 199.76 206.05 212.30 Turnover of Existing Facilities Ashby de la Zouch 83.07 83.07 83.07 83.07 83.07 Coalville 78.36 78.36 78.36 78.36 78.36 Castle Donington 12.33 12.33 12.33 12.33 12.33 Ibstock 8.82 8.82 8.82 8.82 8.82 Kegworth 3.25 3.25 3.25 3.25 3.25 Measham 6.13 6.13 6.13 6.13 6.13 Other 12.94 12.94 12.94 12.94 12.94 Total 204.91 204.91 204.91 204.91 204.91 Surplus/Deficit Expenditure £m Ashby de la Zouch -11.52 -10.06 -7.48 -5.10 -2.74 Coalville 2.65 4.30 7.22 9.92 12.59 Castle Donington -3.97 -3.80 -3.49 -3.22 -2.94 Ibstock -0.85 -0.68 -0.40 -0.13 0.13 Kegworth -0.13 -0.06 0.05 0.15 0.25 Measham -1.70 -1.61 -1.45 -1.31 -1.16 Other -0.30 -0.05 0.41 0.83 1.25 Total -15.82 -11.97 -5.15 1.15 7.39

Source: Tables 5 to 10

Retail and Leisure Capacity Study: Appendix 2: Convenience goods capacity

Table 12 - Convenience Goods Floorspace Capacity

Area 2021 2026 2031 2036 Turnover Density New Floorspace (£ per sq.m) £11,000 £11,000 £11,000 £11,000 Sales Floorspace Projection (sq.m net) Ashby de la Zouch -915 -680 -464 -249 Coalville 391 656 902 1,145 Castle Donington -345 -318 -292 -267 Ibstock -62 -36 -12 12 Kegworth -6 4 14 23 Measham -147 -132 -119 -105 Other -4 37 75 113 Total -1,088 -468 104 672 Floorspace Projection (sq.m gross) Ashby de la Zouch -1,307 -972 -662 -356 Coalville 558 938 1,288 1,635 Castle Donington -493 -454 -418 -382 Ibstock -89 -51 -17 17 Kegworth -8 6 20 33 Measham -209 -189 -170 -151 Other -6 53 108 162 Total -1,554 -669 149 960

Source: Table 11

Appendix 3: Comparison goods capacity

Retail and Leisure Capacity Study: Appendix 3: Comparison goods capacity

Table 1 - Study Area Population

Zone 2016 2018 2021 2026 2031 2036 Zone 1 - Castle Donington & Kegworth 12,882 13,097 13,434 13,941 14,384 14,777 Zone 2 - North of Coalville 11,987 12,187 12,501 12,972 13,385 13,750 Zone 3 - Ashby de la Zouch 18,714 19,027 19,516 20,252 20,896 21,467 Zone 4 - Measham 10,385 10,559 10,830 11,239 11,596 11,913 Zone 5 - Ibstock 11,173 11,360 11,652 12,091 12,476 12,816 Zone 6 - Coalville 20,136 20,472 20,999 21,791 22,484 23,098 Zone 7 - Whitwick 12,895 13,110 13,447 13,955 14,398 14,792 Total 98,172 99,813 102,378 106,241 109,618 112,613

Sources: Experian 2016 North West Leicestershire District - Office of National Statistics 2014 SNPP projections

Table 2 - Comparison Goods Expenditure per person per annum (£)

Zone 2018 2021 2026 2031 2036 Zone 1 - Castle Donington & Kegworth 3,352 3,581 4,161 4,853 5,667 Zone 2 - North of Coalville 3,477 3,714 4,316 5,034 5,879 Zone 3 - Ashby de la Zouch 3,248 3,469 4,031 4,702 5,490 Zone 4 - Measham 3,131 3,344 3,886 4,532 5,292 Zone 5 - Ibstock 3,186 3,403 3,955 4,613 5,386 Zone 6 - Coalville 2,823 3,016 3,505 4,087 4,773 Zone 7 - Whitwick 2,788 2,978 3,460 4,036 4,713

Sources: Experian Local Expenditure 2016 (2016 prices) Growth Rates: 0.9% in 2018, 2.1% in 2019 and 3.2% beyond 2019 Excludes Special Forms of Trading based on Experian adjusted national average for non-retail businesses

Table 3 - Total Comparison Goods Expenditure (£m)

Zone 2018 2021 2026 2031 2036 Zone 1 - Castle Donington & Kegworth 43.90 48.10 58.01 69.81 83.74 Zone 2 - North of Coalville 42.38 46.43 55.99 67.38 80.83 Zone 3 - Ashby de la Zouch 61.79 67.70 81.64 98.25 117.86 Zone 4 - Measham 33.05 36.21 43.67 52.55 63.04 Zone 5 - Ibstock 36.19 39.65 47.82 57.55 69.03 Zone 6 - Coalville 57.80 63.32 76.37 91.90 110.25 Zone 7 - Whitwick 36.55 40.04 48.29 58.11 69.71 Study Area Total 311.68 341.46 411.79 495.55 594.47

Source: Tables 1 and 2

Retail and Leisure Capacity Study: Appendix 3: Comparison goods capacity

Table 4 - Base Year 2018 Comparison Goods Market Shares by Zone (%)

Location Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Inflow Main Centres Ashby de la Zouch 1.5% 16.0% 39.5% 18.6% 15.3% 5.3% 4.2% 10.0%

Coalville 0.0% 13.9% 1.7% 3.5% 16.9% 33.3% 25.7% 10.0%

Castle Donington 11.7% 0.7% 0.2% 0.0% 0.0% 0.0% 0.2% 5.0%

Ibstock 0.0% 0.6% 0.3% 0.9% 8.1% 1.1% 0.5% 5.0%

Kegworth 2.5% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 5.0%

Measham 0.0% 0.0% 0.8% 6.0% 1.1% 0.9% 0.5% 5.0%

Other North West Leicestershire Hugglescote 0.0% 0.0% 0.0% 0.0% 0.1% 0.3% 0.1% 5.0% Isley Walton 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 5.0% Long Whatton 0.6% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 5.0% Moira 0.0% 0.0% 0.0% 0.0% 0.2% 0.1% 0.0% 5.0% Packington 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 5.0% Ravenstone 0.0% 0.1% 0.0% 0.0% 0.1% 0.0% 0.0% 5.0% Thrigstone 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 5.0% Whitwick 0.0% 0.9% 0.0% 0.0% 0.0% 0.2% 1.8% 5.0% North West Leicestershire District Total 16.3% 32.4% 42.5% 29.0% 41.8% 41.2% 33.0% n/a Elsewhere Burton-on-Trent 0.4% 1.6% 8.8% 14.2% 3.4% 2.2% 1.7% n/a Derby 21.9% 9.3% 4.4% 3.9% 2.9% 0.3% 0.2% n/a Leicester 1.8% 12.1% 6.6% 5.7% 23.7% 20.0% 17.5% n/a Fosse Shopping Park, Leicester 1.1% 11.6% 2.2% 2.1% 7.8% 11.8% 13.6% n/a Loughborough 23.2% 17.2% 1.9% 0.5% 7.1% 12.0% 22.9% n/a Nottingham 12.1% 2.3% 5.2% 1.6% 1.3% 1.4% 0.7% n/a Tamworth Town Centre 0.0% 3.0% 13.2% 23.9% 6.1% 1.9% 1.0% n/a Other 23.2% 10.5% 15.2% 19.1% 5.9% 9.2% 9.4% n/a Elsewhere Total 83.7% 67.6% 57.5% 71.0% 58.2% 58.8% 67.0% n/a TOTAL 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% n/a

Source: NEMS Household Survey July 2018 (weighted results)

Retail and Leisure Capacity Study: Appendix 3: Comparison goods capacity

Table 5 - Base Year 2018 Comparison Goods Expenditure Patterns (£M)

Location Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Inflow Total Expenditure 2018 43.90 42.38 61.79 33.05 36.19 57.80 36.55 311.68 Main Centres Ashby de la Zouch 0.66 6.78 24.41 6.15 5.54 3.06 1.54 5.35 53.48

Coalville 0.00 5.89 1.05 1.16 6.12 19.25 9.39 4.76 47.62

Castle Donington 5.14 0.30 0.12 0.00 0.00 0.00 0.07 0.30 5.93

Ibstock 0.00 0.25 0.19 0.30 2.93 0.64 0.18 0.24 4.72

Kegworth 1.10 0.04 0.00 0.00 0.00 0.00 0.00 0.06 1.20

Measham 0.00 0.00 0.49 1.98 0.40 0.52 0.18 0.19 3.77

Other North West Leicestershire Hugglescote 0.00 0.00 0.00 0.00 0.04 0.17 0.04 0.01 0.26 Isley Walton 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Long Whatton 0.26 0.00 0.00 0.00 0.00 0.00 0.00 0.01 0.28 Moira 0.00 0.00 0.00 0.00 0.07 0.06 0.00 0.01 0.14 Packington 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Ravenstone 0.00 0.04 0.00 0.00 0.04 0.00 0.00 0.00 0.08 Thrigstone 0.00 0.04 0.00 0.00 0.00 0.00 0.00 0.00 0.04 Whitwick 0.00 0.38 0.00 0.00 0.00 0.12 0.66 0.06 1.22 North West Leicestershire Total 7.16 13.73 26.26 9.59 15.13 23.81 12.06 10.99 118.73 Elsewhere Burton-on-Trent 0.18 0.68 5.44 4.69 1.23 1.27 0.62 n/a 14.11 Derby 9.62 3.94 2.72 1.29 1.05 0.17 0.07 n/a 18.86 Leicester 0.79 5.13 4.08 1.88 8.58 11.56 6.40 n/a 38.42 Fosse Shopping Park, Leicester 0.48 4.92 1.36 0.69 2.82 6.82 4.97 n/a 22.07 Loughborough 10.19 7.29 1.17 0.17 2.57 6.94 8.37 n/a 36.69 Nottingham 5.31 0.97 3.21 0.53 0.47 0.81 0.26 n/a 11.56 Tamworth Town Centre 0.00 1.27 8.16 7.90 2.21 1.10 0.37 n/a 21.00 Other 10.19 4.45 9.39 6.31 2.14 5.32 3.44 n/a 41.23 Other Total 36.75 28.65 35.53 23.47 21.06 33.99 24.49 n/a 203.94 TOTAL 43.90 42.38 61.79 33.05 36.19 57.80 36.55 10.99 322.67

Source: Tables 3 and 4

Retail and Leisure Capacity Study: Appendix 3: Comparison goods capacity

Table 6 - 2021 Comparison Goods Expenditure Patterns (£M)

Location Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Inflow Total Expenditure 2021 48.10 46.43 67.70 36.21 39.65 63.32 40.04 341.46 Main Centres Ashby de la Zouch 0.72 7.43 26.74 6.74 6.07 3.36 1.68 5.86 58.59

Coalville 0.00 6.45 1.15 1.27 6.70 21.09 10.29 5.22 52.17

Castle Donington 5.63 0.33 0.14 0.00 0.00 0.00 0.08 0.32 6.49

Ibstock 0.00 0.28 0.20 0.33 3.21 0.70 0.20 0.26 5.17

Kegworth 1.20 0.05 0.00 0.00 0.00 0.00 0.00 0.07 1.31

Measham 0.00 0.00 0.54 2.17 0.44 0.57 0.20 0.21 4.13

Other North West Leicestershire Hugglescote 0.00 0.00 0.00 0.00 0.04 0.19 0.04 0.01 0.28 Isley Walton 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Long Whatton 0.29 0.00 0.00 0.00 0.00 0.00 0.00 0.02 0.30 Moira 0.00 0.00 0.00 0.00 0.08 0.06 0.00 0.01 0.15 Packington 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Ravenstone 0.00 0.05 0.00 0.00 0.04 0.00 0.00 0.00 0.09 Thrigstone 0.00 0.05 0.00 0.00 0.00 0.00 0.00 0.00 0.05 Whitwick 0.00 0.42 0.00 0.00 0.00 0.13 0.72 0.07 1.33 North West Leicestershire Total 7.84 15.04 28.77 10.50 16.57 26.09 13.21 12.04 130.08 Elsewhere Burton-on-Trent 0.19 0.74 5.96 5.14 1.35 1.39 0.68 n/a 15.46 Derby 10.53 4.32 2.98 1.41 1.15 0.19 0.08 n/a 20.66 Leicester 0.87 5.62 4.47 2.06 9.40 12.66 7.01 n/a 42.09 Fosse Shopping Park, Leicester 0.53 5.39 1.49 0.76 3.09 7.47 5.45 n/a 24.18 Loughborough 11.16 7.99 1.29 0.18 2.82 7.60 9.17 n/a 40.20 Nottingham 5.82 1.07 3.52 0.58 0.52 0.89 0.28 n/a 12.67 Tamworth Town Centre 0.00 1.39 8.94 8.65 2.42 1.20 0.40 n/a 23.01 Other 11.16 4.88 10.29 6.92 2.34 5.83 3.76 n/a 45.17 Other Total 40.26 31.39 38.93 25.71 23.08 37.23 26.83 n/a 223.43 TOTAL 48.10 46.43 67.70 36.21 39.65 63.32 40.04 12.04 353.50

Source: Tables 3 and 4

Retail and Leisure Capacity Study: Appendix 3: Comparison goods capacity

Table 7 - 2026 Comparison Goods Expenditure Patterns (£M)

Location Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Inflow Total Expenditure 2026 58.01 55.99 81.64 43.67 47.82 76.37 48.29 411.79 Main Centres Ashby de la Zouch 0.87 8.96 32.25 8.12 7.32 4.05 2.03 7.07 70.66

Coalville 0.00 7.78 1.39 1.53 8.08 25.43 12.41 6.29 62.91

Castle Donington 6.79 0.39 0.16 0.00 0.00 0.00 0.10 0.39 7.83

Ibstock 0.00 0.34 0.24 0.39 3.87 0.84 0.24 0.31 6.24

Kegworth 1.45 0.06 0.00 0.00 0.00 0.00 0.00 0.08 1.59

Measham 0.00 0.00 0.65 2.62 0.53 0.69 0.24 0.25 4.98

Other North West Leicestershire Hugglescote 0.00 0.00 0.00 0.00 0.05 0.23 0.05 0.02 0.34 Isley Walton 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Long Whatton 0.35 0.00 0.00 0.00 0.00 0.00 0.00 0.02 0.37 Moira 0.00 0.00 0.00 0.00 0.10 0.08 0.00 0.01 0.18 Packington 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Ravenstone 0.00 0.06 0.00 0.00 0.05 0.00 0.00 0.01 0.11 Thrigstone 0.00 0.06 0.00 0.00 0.00 0.00 0.00 0.00 0.06 Whitwick 0.00 0.50 0.00 0.00 0.00 0.15 0.87 0.08 1.61 North West Leicestershire Total 9.46 18.14 34.70 12.66 19.99 31.46 15.94 14.52 156.87 Elsewhere Burton-on-Trent 0.23 0.90 7.18 6.20 1.63 1.68 0.82 n/a 18.64 Derby 12.70 5.21 3.59 1.70 1.39 0.23 0.10 n/a 24.92 Leicester 1.04 6.78 5.39 2.49 11.33 15.27 8.45 n/a 50.75 Fosse Shopping Park, Leicester 0.64 6.50 1.80 0.92 3.73 9.01 6.57 n/a 29.16 Loughborough 13.46 9.63 1.55 0.22 3.40 9.16 11.06 n/a 48.48 Nottingham 7.02 1.29 4.25 0.70 0.62 1.07 0.34 n/a 15.28 Tamworth Town Centre 0.00 1.68 10.78 10.44 2.92 1.45 0.48 n/a 27.74 Other 13.46 5.88 12.41 8.34 2.82 7.03 4.54 n/a 54.47 Other Total 48.55 37.85 46.94 31.01 27.83 44.90 32.35 n/a 269.44 TOTAL 58.01 55.99 81.64 43.67 47.82 76.37 48.29 14.52 426.32

Source: Tables 3 and 4

Retail and Leisure Capacity Study: Appendix 3: Comparison goods capacity

Table 8 - 2031 Comparison Goods Expenditure Patterns (£M)

Location Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Inflow Total Expenditure 2031 69.81 67.38 98.25 52.55 57.55 91.90 58.11 495.55 Main Centres Ashby de la Zouch 1.05 10.78 38.81 9.77 8.80 4.87 2.44 8.50 85.03

Coalville 0.00 9.37 1.67 1.84 9.73 30.60 14.93 7.57 75.71

Castle Donington 8.17 0.47 0.20 0.00 0.00 0.00 0.12 0.47 9.42

Ibstock 0.00 0.40 0.29 0.47 4.66 1.01 0.29 0.38 7.51

Kegworth 1.75 0.07 0.00 0.00 0.00 0.00 0.00 0.10 1.91

Measham 0.00 0.00 0.79 3.15 0.63 0.83 0.29 0.30 5.99

Other North West Leicestershire Hugglescote 0.00 0.00 0.00 0.00 0.06 0.28 0.06 0.02 0.41 Isley Walton 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Long Whatton 0.42 0.00 0.00 0.00 0.00 0.00 0.00 0.02 0.44 Moira 0.00 0.00 0.00 0.00 0.12 0.09 0.00 0.01 0.22 Packington 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Ravenstone 0.00 0.07 0.00 0.00 0.06 0.00 0.00 0.01 0.13 Thrigstone 0.00 0.07 0.00 0.00 0.00 0.00 0.00 0.00 0.07 Whitwick 0.00 0.61 0.00 0.00 0.00 0.18 1.05 0.10 1.93 North West Leicestershire Total 11.38 21.83 41.76 15.24 24.05 37.86 19.18 17.48 188.78 Elsewhere Burton-on-Trent 0.28 1.08 8.65 7.46 1.96 2.02 0.99 n/a 22.43 Derby 15.29 6.27 4.32 2.05 1.67 0.28 0.12 n/a 29.99 Leicester 1.26 8.15 6.48 3.00 13.64 18.38 10.17 n/a 61.08 Fosse Shopping Park, Leicester 0.77 7.82 2.16 1.10 4.49 10.84 7.90 n/a 35.09 Loughborough 16.19 11.59 1.87 0.26 4.09 11.03 13.31 n/a 58.34 Nottingham 8.45 1.55 5.11 0.84 0.75 1.29 0.41 n/a 18.39 Tamworth Town Centre 0.00 2.02 12.97 12.56 3.51 1.75 0.58 n/a 33.39 Other 16.19 7.08 14.93 10.04 3.40 8.45 5.46 n/a 65.55 Other Total 58.43 45.55 56.49 37.31 33.49 54.04 38.93 n/a 324.25 TOTAL 69.81 67.38 98.25 52.55 57.55 91.90 58.11 17.48 513.02

Source: Tables 3 and 4

Retail and Leisure Capacity Study: Appendix 3: Comparison goods capacity

Table 9 - 2036 Comparison Goods Expenditure Patterns (£M)

Location Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Inflow Total Expenditure 2036 83.74 80.83 117.86 63.04 69.03 110.25 69.71 594.47 Main Centres Ashby de la Zouch 1.26 12.93 46.55 11.73 10.56 5.84 2.93 10.20 102.00

Coalville 0.00 11.24 2.00 2.21 11.67 36.71 17.92 9.08 90.82

Castle Donington 9.80 0.57 0.24 0.00 0.00 0.00 0.14 0.57 11.30

Ibstock 0.00 0.49 0.35 0.57 5.59 1.21 0.35 0.45 9.01

Kegworth 2.09 0.08 0.00 0.00 0.00 0.00 0.00 0.11 2.29

Measham 0.00 0.00 0.94 3.78 0.76 0.99 0.35 0.36 7.18

Other North West Leicestershire Hugglescote 0.00 0.00 0.00 0.00 0.07 0.33 0.07 0.02 0.49 Isley Walton 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Long Whatton 0.50 0.00 0.00 0.00 0.00 0.00 0.00 0.03 0.53 Moira 0.00 0.00 0.00 0.00 0.14 0.11 0.00 0.01 0.26 Packington 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Ravenstone 0.00 0.08 0.00 0.00 0.07 0.00 0.00 0.01 0.16 Thrigstone 0.00 0.08 0.00 0.00 0.00 0.00 0.00 0.00 0.09 Whitwick 0.00 0.73 0.00 0.00 0.00 0.22 1.25 0.12 2.32 North West Leicestershire Total 13.65 26.19 50.09 18.28 28.86 45.42 23.00 20.96 226.46 Elsewhere Burton-on-Trent 0.33 1.29 10.37 8.95 2.35 2.43 1.19 n/a 26.91 Derby 18.34 7.52 5.19 2.46 2.00 0.33 0.14 n/a 35.97 Leicester 1.51 9.78 7.78 3.59 16.36 22.05 12.20 n/a 73.27 Fosse Shopping Park, Leicester 0.92 9.38 2.59 1.32 5.38 13.01 9.48 n/a 42.09 Loughborough 19.43 13.90 2.24 0.32 4.90 13.23 15.96 n/a 69.98 Nottingham 10.13 1.86 6.13 1.01 0.90 1.54 0.49 n/a 22.06 Tamworth Town Centre 0.00 2.43 15.56 15.07 4.21 2.09 0.70 n/a 40.05 Other 19.43 8.49 17.91 12.04 4.07 10.14 6.55 n/a 78.64 Other Total 70.09 54.64 67.77 44.76 40.18 64.82 46.71 n/a 388.98 TOTAL 83.74 80.83 117.86 63.04 69.03 110.25 69.71 20.96 615.44

Source: Tables 3 and 4

Table 10 - Comparison Goods Sales Floorspace in North West Leicestershire's Main Towns

Area Gross Floorspace (sq. m) Net Sales Floorspace (sq. m) Ashby de la Zouch town centre comparison shops 10,120 6,578 Ashby de la Zouch food stores n/a 3,154 Ashby de la Zouch retail warehouses 3,351 2,513 Ashby de la Zouch sub-total 13,471 12,245 Coalville town centre comparison shops 14,600 9,490 Coalville food stores n/a 2,414 Coalville retail warehouses 5,073 3,805 Coalville sub-total 19,673 15,709 TOTAL 33,144 27,954

Source: Goad Plan May 2017, VOA, Completely Retail and Lichfields' site survey.

Retail and Leisure Capacity Study: Appendix 3: Comparison goods capacity

Table 11 - Summary of Comparison Goods Expenditure 2018 to 2036 (£M)

Area 2018 2021 2026 2031 2036 Available Expenditure Ashby de la Zouch 53.48 58.59 70.66 85.03 102.00

Coalville 47.62 52.17 62.91 75.71 90.82

Castle Donington 5.93 6.49 7.83 9.42 11.30

Ibstock 4.72 5.17 6.24 7.51 9.01

Kegworth 1.20 1.31 1.59 1.91 2.29

Measham 3.77 4.13 4.98 5.99 7.18

Other 2.02 2.21 2.66 3.21 3.85 Total 118.73 130.08 156.87 188.78 226.46 Projected Turnover of Existing Facilities Ashby de la Zouch 53.48 56.20 62.84 70.06 78.12

Coalville 47.62 50.04 55.95 62.38 69.55

Castle Donington 5.93 6.23 6.96 7.76 8.66

Ibstock 4.72 4.96 5.55 6.19 6.90

Kegworth 1.20 1.26 1.41 1.57 1.75

Measham 3.77 3.96 4.43 4.94 5.50

Other 2.02 2.12 2.37 2.64 2.95 Total 118.73 124.76 139.51 155.55 173.43 Surplus Expenditure (£m) Ashby de la Zouch 0.00 2.39 7.82 14.97 23.89

Coalville 0.00 2.13 6.96 13.33 21.27

Castle Donington 0.00 0.27 0.87 1.66 2.65

Ibstock 0.00 0.21 0.69 1.32 2.11

Kegworth 0.00 0.05 0.18 0.34 0.54

Measham 0.00 0.17 0.55 1.05 1.68

Other 0.00 0.09 0.29 0.56 0.90 Total 0.00 5.32 17.36 33.23 53.03

Source: Tables 5 to 9

Retail and Leisure Capacity Study: Appendix 3: Comparison goods capacity

Table 12 - North West Leicestershire Comparison Goods Floorspace Capacity up to 2036

2018 2021 2026 2031 2036 Turnover Density New Floorspace (£ per sq.m) £6,000 £6,305 £7,050 £7,860 £8,764 Floorspace Projection (sq.m net) Ashby de la Zouch 0 380 1,109 1,904 2,726

Coalville 0 338 987 1,695 2,427

Castle Donington 0 42 123 211 302

Ibstock 0 34 98 168 241

Kegworth 0 9 25 43 61

Measham 0 27 78 134 192

Other 0 14 42 72 103 Total 0 843 2,462 4,227 6,051 Floorspace Projection (sq.m gross) Ashby de la Zouch 0 506 1,479 2,539 3,634

Coalville 0 451 1,317 2,260 3,236

Castle Donington 0 56 164 281 403

Ibstock 0 45 131 224 321

Kegworth 0 11 33 57 82

Measham 0 36 104 179 256

Other 0 19 56 96 137 Total 0 1,124 3,283 5,636 8,068

Source: Table 11

Appendix 4: Food / beverage capacity

Retail and Leisure Capacity Study: Appendix 4: Food / beverage capacity

Table 1 - Study Area Population

Zone 2016 2018 2021 2026 2031 2036 Zone 1 - Castle Donington & Kegworth 12,882 13,097 13,434 13,941 14,384 14,777 Zone 2 - North of Coalville 11,987 12,187 12,501 12,972 13,385 13,750 Zone 3 - Ashby de la Zouch 18,714 19,027 19,516 20,252 20,896 21,467 Zone 4 - Measham 10,385 10,559 10,830 11,239 11,596 11,913 Zone 5 - Ibstock 11,173 11,360 11,652 12,091 12,476 12,816 Zone 6 - Coalville 20,136 20,472 20,999 21,791 22,484 23,098 Zone 7 - Whitwick 12,895 13,110 13,447 13,955 14,398 14,792 Total 98,172 99,813 102,378 106,241 109,618 112,613

Sources: Experian 2016 North West Leicestershire District - Office of National Statistics 2014 SNPP projections

Table 2 - Food and Beverage Expenditure per person per annum (£)

Zone 2018 2021 2026 2031 2036 Zone 1 - Castle Donington & Kegworth 1,045 1,076 1,139 1,209 1,283 Zone 2 - North of Coalville 1,073 1,106 1,170 1,242 1,318 Zone 3 - Ashby de la Zouch 999 1,030 1,090 1,157 1,228 Zone 4 - Measham 977 1,007 1,066 1,131 1,201 Zone 5 - Ibstock 996 1,026 1,086 1,153 1,224 Zone 6 - Coalville 912 940 994 1,055 1,120 Zone 7 - Whitwick 918 946 1,001 1,063 1,128

Sources: Experian Local Expenditure 2016 (2016 prices) Growth Rates: -0.1% in 2018, 0.8% in 2019, 1.1% from 2020 to 2024 and 1.2% p.a. beyond 2024

Table 3 - Total Food and Beverage Expenditure (£m)

Zone 2018 2021 2026 2031 2036 Zone 1 - Castle Donington & Kegworth 13.68 14.46 15.88 17.39 18.96 Zone 2 - North of Coalville 13.08 13.82 15.18 16.63 18.13 Zone 3 - Ashby de la Zouch 19.01 20.09 22.07 24.17 26.36 Zone 4 - Measham 10.32 10.90 11.98 13.12 14.30 Zone 5 - Ibstock 11.31 11.96 13.13 14.38 15.68 Zone 6 - Coalville 18.67 19.73 21.67 23.73 25.88 Zone 7 - Whitwick 12.04 12.72 13.97 15.30 16.68 Study Area Total 98.11 103.69 113.87 124.71 135.99

Source: Tables 1 and 2

Retail and Leisure Capacity Study: Appendix 4: Food / beverage capacity

Table 4 - Base Year 2018 Food and Beverage Market Shares by Zone (%)

Location Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Inflow Main Centres Ashby de la Zouch 0.0% 20.7% 65.5% 28.4% 35.3% 9.4% 10.1% 10.0%

Coalville 0.0% 11.7% 0.3% 2.2% 15.4% 42.1% 34.7% 10.0%

Castle Donington 27.1% 1.9% 0.0% 0.0% 0.0% 0.0% 0.0% 5.0%

Ibstock 0.0% 0.0% 0.0% 0.0% 17.5% 1.0% 1.1% 5.0%

Kegworth 10.4% 0.6% 0.0% 0.0% 0.0% 0.0% 0.0% 5.0%

Measham 0.0% 0.0% 3.3% 11.9% 1.3% 0.5% 0.0% 5.0%

Other North West Leicestershire 12.6% 22.5% 4.9% 16.8% 5.0% 3.9% 13.1% 5.0% North West Leicestershire Total 50.1% 57.4% 74.0% 59.3% 74.5% 56.9% 59.0% - Elsewhere Loughborough 9.2% 14.3% 0.0% 0.0% 3.9% 13.0% 17.7% 0.0% Melbourne 0.0% 1.2% 1.9% 0.0% 0.0% 0.0% 2.3% 0.0% Derby 12.5% 2.7% 1.1% 0.0% 0.0% 4.4% 3.9% 0.0% Leicester 3.5% 4.4% 0.0% 7.3% 5.8% 15.6% 8.0% 0.0% Nottingham 4.7% 6.7% 6.5% 0.7% 2.4% 0.0% 0.0% 0.0% Other 20.0% 13.3% 16.5% 32.7% 13.4% 10.1% 9.1% 0.0% Elsewhere Total 49.9% 42.6% 26.0% 40.7% 25.5% 43.1% 41.0% - TOTAL 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% -

Source: NEMS Household Survey July 2018 (weighted results)

Retail and Leisure Capacity Study: Appendix 4: Food / beverage capacity

Table 5 - Base Year 2018 Food and Beverage Expenditure Patterns (£M)

Location Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Inflow Total Expenditure 2018 13.68 13.08 19.01 10.32 11.31 18.67 12.04 98.11 Main Centres Ashby de la Zouch 0.00 2.71 12.45 2.93 3.99 1.75 1.22 2.78 27.84

Coalville 0.00 1.53 0.06 0.23 1.74 7.86 4.18 0.82 16.41

Castle Donington 3.71 0.25 0.00 0.00 0.00 0.00 0.00 0.21 4.16

Ibstock 0.00 0.00 0.00 0.00 1.98 0.19 0.13 0.12 2.42

Kegworth 1.42 0.08 0.00 0.00 0.00 0.00 0.00 0.08 1.58

Measham 0.00 0.00 0.63 1.23 0.15 0.09 0.00 0.11 2.21

Other North West Leicestershire 1.72 2.94 0.93 1.73 0.57 0.73 1.58 0.00 10.20 North West Leicestershire Total 6.85 7.51 14.07 6.12 8.43 10.62 7.10 4.12 64.83 Elsewhere Loughborough 1.26 1.87 0.00 0.00 0.44 2.43 2.13 n/a 8.13 Melbourne 0.00 0.16 0.36 0.00 0.00 0.00 0.28 n/a 0.80 Derby 1.71 0.35 0.21 0.00 0.00 0.82 0.47 n/a 3.56 Leicester 0.48 0.58 0.00 0.75 0.66 2.91 0.96 n/a 6.34 Nottingham 0.64 0.88 1.24 0.07 0.27 0.00 0.00 n/a 3.10 Other 2.74 1.74 3.14 3.37 1.52 1.89 1.10 n/a 15.48 Elsewhere Total 6.83 5.57 4.94 4.20 2.89 8.05 4.94 n/a 37.41 TOTAL 13.68 13.08 19.01 10.32 11.31 18.67 12.04 n/a 102.24

Source: Tables 3 and 4

Table 6 - 2021 Food and Beverage Expenditure Patterns (£M)

Location Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Inflow Total Expenditure 2021 14.46 13.82 20.09 10.90 11.96 19.73 12.72 103.69 Main Centres Ashby de la Zouch 0.00 2.86 13.16 3.10 4.22 1.85 1.28 2.94 29.42

Coalville 0.00 1.62 0.06 0.24 1.84 8.31 4.41 0.87 17.35

Castle Donington 3.92 0.26 0.00 0.00 0.00 0.00 0.00 0.22 4.40

Ibstock 0.00 0.00 0.00 0.00 2.09 0.20 0.14 0.13 2.56

Kegworth 1.50 0.08 0.00 0.00 0.00 0.00 0.00 0.08 1.67

Measham 0.00 0.00 0.66 1.30 0.16 0.10 0.00 0.12 2.33

Other North West Leicestershire 1.82 3.11 0.98 1.83 0.60 0.77 1.67 0.00 10.78 North West Leicestershire Total 7.24 7.93 14.87 6.47 8.91 11.23 7.51 4.36 68.51 Elsewhere Loughborough 1.33 1.98 0.00 0.00 0.47 2.56 2.25 n/a 8.59 Melbourne 0.00 0.17 0.38 0.00 0.00 0.00 0.29 n/a 0.84 Derby 1.81 0.37 0.22 0.00 0.00 0.87 0.50 n/a 3.77 Leicester 0.51 0.61 0.00 0.80 0.69 3.08 1.02 n/a 6.70 Nottingham 0.68 0.93 1.31 0.08 0.29 0.00 0.00 n/a 3.28 Other 2.89 1.84 3.32 3.57 1.60 1.99 1.16 n/a 16.36 Elsewhere Total 7.21 5.89 5.22 4.44 3.05 8.50 5.22 n/a 39.53 TOTAL 14.46 13.82 20.09 10.90 11.96 19.73 12.72 n/a 108.04

Source: Tables 3 and 4

Retail and Leisure Capacity Study: Appendix 4: Food / beverage capacity

Table 7 - 2026 Food and Beverage Expenditure Patterns (£M)

Location Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Inflow Total Expenditure 2026 15.88 15.18 22.07 11.98 13.13 21.67 13.97 113.87 Main Centres Ashby de la Zouch 0.00 3.14 14.45 3.40 4.64 2.04 1.41 3.23 32.31

Coalville 0.00 1.78 0.07 0.26 2.02 9.12 4.85 0.95 19.05

Castle Donington 4.30 0.29 0.00 0.00 0.00 0.00 0.00 0.24 4.83

Ibstock 0.00 0.00 0.00 0.00 2.30 0.22 0.15 0.14 2.81

Kegworth 1.65 0.09 0.00 0.00 0.00 0.00 0.00 0.09 1.83

Measham 0.00 0.00 0.73 1.43 0.17 0.11 0.00 0.13 2.56

Other North West Leicestershire 2.00 3.42 1.08 2.01 0.66 0.85 1.83 0.00 11.84 North West Leicestershire Total 7.96 8.71 16.33 7.10 9.78 12.33 8.24 4.79 75.24 Elsewhere Loughborough 1.46 2.17 0.00 0.00 0.51 2.82 2.47 n/a 9.43 Melbourne 0.00 0.18 0.42 0.00 0.00 0.00 0.32 n/a 0.92 Derby 1.98 0.41 0.24 0.00 0.00 0.95 0.54 n/a 4.14 Leicester 0.56 0.67 0.00 0.87 0.76 3.38 1.12 n/a 7.36 Nottingham 0.75 1.02 1.43 0.08 0.32 0.00 0.00 n/a 3.60 Other 3.18 2.02 3.64 3.92 1.76 2.19 1.27 n/a 17.97 Elsewhere Total 7.92 6.47 5.74 4.87 3.35 9.34 5.73 n/a 43.42 TOTAL 15.88 15.18 22.07 11.98 13.13 21.67 13.97 n/a 118.66

Source: Tables 3 and 4

Table 8 - 2031 Food and Beverage Expenditure Patterns (£M)

Location Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Inflow Total Expenditure 2031 17.39 16.63 24.17 13.12 14.38 23.73 15.30 124.71 Main Centres Ashby de la Zouch 0.00 3.44 15.83 3.72 5.08 2.23 1.55 3.54 35.39

Coalville 0.00 1.95 0.07 0.29 2.21 9.99 5.31 1.04 20.86

Castle Donington 4.71 0.32 0.00 0.00 0.00 0.00 0.00 0.26 5.29

Ibstock 0.00 0.00 0.00 0.00 2.52 0.24 0.17 0.15 3.08

Kegworth 1.81 0.10 0.00 0.00 0.00 0.00 0.00 0.10 2.01

Measham 0.00 0.00 0.80 1.56 0.19 0.12 0.00 0.14 2.80

Other North West Leicestershire 2.19 3.74 1.18 2.20 0.72 0.93 2.00 0.00 12.97 North West Leicestershire Total 8.71 9.54 17.89 7.78 10.71 13.50 9.03 5.24 82.40 Elsewhere Loughborough 1.60 2.38 0.00 0.00 0.56 3.08 2.71 n/a 10.33 Melbourne 0.00 0.20 0.46 0.00 0.00 0.00 0.35 n/a 1.01 Derby 2.17 0.45 0.27 0.00 0.00 1.04 0.60 n/a 4.53 Leicester 0.61 0.73 0.00 0.96 0.83 3.70 1.22 n/a 8.06 Nottingham 0.82 1.11 1.57 0.09 0.35 0.00 0.00 n/a 3.94 Other 3.48 2.21 3.99 4.29 1.93 2.40 1.39 n/a 19.68 Elsewhere Total 8.68 7.08 6.28 5.34 3.67 10.23 6.27 n/a 47.55 TOTAL 17.39 16.63 24.17 13.12 14.38 23.73 15.30 n/a 129.95

Source: Tables 3 and 4

Retail and Leisure Capacity Study: Appendix 4: Food / beverage capacity

Table 9 - 2036 Food and Beverage Expenditure Patterns (£M)

Location Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Inflow Total Expenditure 2036 18.96 18.13 26.36 14.30 15.68 25.88 16.68 135.99 Main Centres Ashby de la Zouch 0.00 3.75 17.26 4.06 5.54 2.43 1.69 3.86 38.59

Coalville 0.00 2.12 0.08 0.31 2.42 10.89 5.79 1.14 22.75

Castle Donington 5.14 0.34 0.00 0.00 0.00 0.00 0.00 0.29 5.77

Ibstock 0.00 0.00 0.00 0.00 2.74 0.26 0.18 0.17 3.35

Kegworth 1.97 0.11 0.00 0.00 0.00 0.00 0.00 0.11 2.19

Measham 0.00 0.00 0.87 1.70 0.20 0.13 0.00 0.15 3.06

Other North West Leicestershire 2.39 4.08 1.29 2.40 0.78 1.01 2.19 0.00 14.14 North West Leicestershire Total 9.50 10.41 19.50 8.48 11.68 14.72 9.84 5.72 89.86 Elsewhere Loughborough 1.74 2.59 0.00 0.00 0.61 3.36 2.95 n/a 11.27 Melbourne 0.00 0.22 0.50 0.00 0.00 0.00 0.38 n/a 1.10 Derby 2.37 0.49 0.29 0.00 0.00 1.14 0.65 n/a 4.94 Leicester 0.66 0.80 0.00 1.04 0.91 4.04 1.33 n/a 8.79 Nottingham 0.89 1.21 1.71 0.10 0.38 0.00 0.00 n/a 4.30 Other 3.79 2.41 4.35 4.68 2.10 2.61 1.52 n/a 21.46 Elsewhere Total 9.46 7.72 6.85 5.82 4.00 11.15 6.84 n/a 51.85 TOTAL 18.96 18.13 26.36 14.30 15.68 25.88 16.68 n/a 141.71

Source: Tables 3 and 4

Table 10 - Food and Beverage Facilities in North West Leicestershire

Floorspace Sq. M Gross Class A3 Class A4 Class A5 Total Ashby de la Zouch town centre 1,630 2,000 680 4,310 Coalville town centre 1,740 2,260 1,550 5,550 Number of Unit Units Class A3 Class A4 Class A5 Total Castle Donington 5 4 2 11 Ibstock 2 3 3 8 Kegworth 3 1 1 5 Measham 2 2 3 7 12 10 9 31 Source: Goad Plan May 2017 and Lichfields' site survey

Retail and Leisure Capacity Study: Appendix 4: Food / beverage capacity

Table 11 - Summary of Food and Beverage Expenditure 2018 to 2036 (£M)

Area 2018 2021 2026 2031 2036 Available Expenditure Ashby de la Zouch 27.84 29.42 32.31 35.39 38.59

Coalville 16.41 17.35 19.05 20.86 22.75

Castle Donington 4.16 4.40 4.83 5.29 5.77

Ibstock 2.42 2.56 2.81 3.08 3.35

Kegworth 1.58 1.67 1.83 2.01 2.19

Measham 2.21 2.33 2.56 2.80 3.06

Other 10.20 10.78 11.84 12.97 14.14 Total 64.83 68.51 75.24 82.40 89.86 Turnover of Existing Facilities Ashby de la Zouch 27.84 28.68 30.15 31.69 33.30

Coalville 16.41 16.91 17.77 18.68 19.63

Castle Donington 4.16 4.29 4.51 4.74 4.98

Ibstock 2.42 2.49 2.62 2.75 2.89

Kegworth 1.58 1.63 1.71 1.80 1.89

Measham 2.21 2.27 2.39 2.51 2.64

Other 10.20 10.51 11.05 11.61 12.20 Total 64.83 66.79 70.20 73.78 77.54

Source: Table 6 to 9

Retail and Leisure Capacity Study: Appendix 4: Food / beverage capacity

Table 12: Food and Beverage Floorspace Capacity up to 2036

2018 2021 2026 2031 2036 Surplus Expenditure (£m) Ashby de la Zouch 0.00 0.74 2.16 3.70 5.29

Coalville 0.00 0.43 1.28 2.18 3.12

Castle Donington 0.00 0.11 0.32 0.55 0.79

Ibstock 0.00 0.06 0.19 0.32 0.46

Kegworth 0.00 0.04 0.12 0.21 0.30

Measham 0.00 0.06 0.17 0.29 0.42

Other 0.00 0.27 0.79 1.36 1.94 Total 0.00 1.72 5.04 8.62 12.31 Turnover Density New Floorspace (£ per sq.m) £5,000 £5,152 £5,414 £5,690 £5,981 Floorspace Projection (sq.m gross) Ashby de la Zouch 0 143 400 651 884

Coalville 0 84 236 384 521

Castle Donington 0 21 60 97 132

Ibstock 0 12 35 57 77

Kegworth 0 8 23 37 50

Measham 0 11 32 52 70

Other 0 52 147 238 324 Total 0 333 931 1,515 2,059

Source: Table 11

Appendix 5: Household survey results

Retail and Leisure Capacity Study: Appendix 5: Household survey results

NEMS Market Research carried out a telephone survey of 700 households across the study area in July 2018. The study area was split into 7 zones, based on lower layer super output area boundaries. To provide statistically reliable sub-samples 100 completed interviews were undertaken in each zone. The main aims of the survey were to establish patterns for the following:

• main food and top up grocery shopping; • non-food shopping, including:

- clothing and footwear;

- domestic electrical appliances; - other electrical goods (TV, Hi-Fi and computers);

- furniture, soft furnishing or carpets;

- DIY/hardware items and garden items; - chemist, health and beauty items;

- other non-food items (e.g. books, CDs, DVDs, toys and gifts); and

- leisure activities.

by Zone North West Leicestershire Retail & Leisure Study Page 1 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q01 In which shop or other location does your household do most of its main food and grocery shopping?

Aldi, Dents Road, 8.3% 58 6.4% 6 3.7% 3 17.4% 23 19.6% 14 14.6% 11 0.8% 1 0.0% 0 Ashby-de-la-Zouch Aldi, Station Street, 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Atherstone Aldi, Thornborough Road, 13.4% 94 0.0% 0 15.5% 13 0.0% 0 1.7% 1 22.3% 16 24.6% 35 27.3% 28 Coalville Aldi, Uttoxeter New Road, 0.4% 3 3.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Derby Aldi, Cross Street, Long 1.1% 8 8.7% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Eaton Aldi, Belton Road, 1.4% 10 8.1% 7 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 Loughborough Aldi, The Pipeworks, 1.0% 7 0.0% 0 0.0% 0 0.0% 0 9.2% 7 0.0% 0 0.0% 0 0.0% 0 Coppice Side, Swadlincote Aldi, Saxon Drive, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 Tamworth Asda, Ashby Road, Coalville 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 2 0.0% 0 Asda, Sinfin District Centre, 0.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Arleston Lane, Derby Asda, Narborough Road 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.9% 1 South, Braunstone, Leicester Asda, Midland Street, Long 1.7% 12 13.0% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Eaton Asda, Ventura Retail Park, 1.2% 9 0.0% 0 3.2% 3 3.1% 4 2.4% 2 0.0% 0 0.0% 0 0.0% 0 Bonehill, Tamworth Co-op, Derby Road, 0.6% 4 0.0% 0 0.0% 0 2.5% 3 0.5% 0 0.6% 0 0.0% 0 0.0% 0 Ashby-de-la-Zouch Co-op, Market Street, 0.5% 3 0.0% 0 0.0% 0 2.2% 3 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Ashby-de-la-Zouch Co-op, Borough Street, 0.5% 3 3.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Castle Donington Co-op, Station Road, Castle 1.0% 7 7.3% 7 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Donington Co-op, Bridge Road, 1.8% 13 0.0% 0 5.6% 5 0.0% 0 0.0% 0 0.4% 0 5.3% 8 0.0% 0 Coalville Co-op, Cropston Drive, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 Greenhill, Coalville Co-op,Ashby Road, Ibstock 1.3% 9 0.0% 0 0.0% 0 0.0% 0 2.4% 2 5.5% 4 2.3% 3 0.0% 0 Co-op, Market Place, 0.5% 4 4.2% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kegworth Co-op, High Street, 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Measham Co-op, The Green, 0.2% 2 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Thrigstone Iceland, Bridge Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Coalville Lidl, Thornborough Road, 3.6% 26 0.0% 0 4.8% 4 0.9% 1 0.0% 0 5.6% 4 7.5% 11 5.3% 6 Coalville Lidl, Belmont Street, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 Swadlincote Marks & Spencer Foodhall, 1.0% 7 0.0% 0 0.7% 1 2.8% 4 0.7% 1 0.4% 0 1.1% 2 0.0% 0 Smithy Road, Ashy de la Zouch Morrisons, Whitwick Road, 20.1% 141 0.6% 1 21.4% 18 0.0% 0 0.7% 1 21.9% 16 41.7% 60 44.6% 46 Coalville Morrisons, Normandy Way, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.6% 1 0.0% 0 Hinckley Morrisons, Gorse Covert 1.1% 8 8.9% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 District Centre, Maxwell Drive, Loughborough Morrisons, Coppice Side, 3.4% 24 1.1% 1 1.7% 1 8.3% 11 13.7% 10 0.6% 0 0.0% 0 0.0% 0 Swadlincote Sainsbury's Local, Tamworth 0.4% 3 0.0% 0 0.0% 0 2.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Long Eaton Sainsbury's Local, High 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Street, Newhall, Swadlincote Sainsbury's Superstore, 0.4% 3 2.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wyvern Way, Chaddesden, Derby Sainsbury's Superstore, 0.9% 6 5.0% 5 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 2 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Greenclose Lane, Loughborough Sainsbury's Superstore, Civic 2.2% 15 0.0% 0 0.0% 0 8.3% 11 5.4% 4 0.4% 0 0.0% 0 0.0% 0 Way, Swadlincote Sainsbury's Superstore, 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Ventura Retail Park, Tamworth Tesco Express, Cranfleet 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Way,Long Eaton Tesco Express, Leicester 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Loughborough Tesco Extra, Resolution 22.3% 157 2.5% 2 34.8% 30 47.0% 63 25.7% 19 19.6% 14 13.0% 19 10.1% 11 Road, Ashby-de-la-Zouch Tesco Extra, Waverley 1.3% 9 10.1% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Long Eaton Tesco Extra, Park Road, 0.5% 4 2.0% 2 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 2 Shelthorpe, Loughborough Tesco Extra, Swiney Way, 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Toton, Nottingham Tesco Superstore, The 0.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Rushes Shopping Centre, Loughborough Tesco Superstore, Kipling 0.5% 3 3.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Drive, Mickleover Internet 5.1% 36 5.8% 5 0.7% 1 4.7% 6 10.7% 8 8.1% 6 0.8% 1 8.3% 9 Asda, Derby Road, Derby 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Marks & Spencer, Fosse 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Park Shopping Centre, Fosse Park Avenue, Leicester Waitrose, Darwin Park, 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Stonneyland Drive, Lichfield Waitrose, Harborough Road, 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Oadby Weighted base: 702 91 85 134 73 72 143 104 Sample: 702 100 100 102 100 100 100 100

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 3 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q02 Apart from (STORE / LOCATION MENTIONED AT Q01), are there any other stores or shops your household regularly buy your main food and grocery shopping from? [MR]

Aldi, Dents Road, 6.7% 47 1.1% 1 12.3% 10 10.7% 14 11.6% 8 12.0% 9 1.9% 3 1.4% 1 Ashby-de-la-Zouch Aldi, Thornborough Road, 8.9% 63 0.0% 0 10.3% 9 0.0% 0 0.0% 0 7.8% 6 19.7% 28 19.3% 20 Coalville Aldi, Cross Street, Long 0.9% 6 5.9% 5 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Eaton Aldi, Belton Road, 0.4% 3 3.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Aldi, The Pipeworks, 2.5% 18 0.0% 0 0.0% 0 9.1% 12 7.4% 5 0.0% 0 0.0% 0 0.0% 0 Coppice Side, Swadlincote Aldi, Saxon Drive, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 Tamworth Asda, Ashby Road, Coalville 3.5% 25 0.0% 0 1.3% 1 0.0% 0 0.0% 0 4.1% 3 12.7% 18 2.4% 2 Asda, Sinfin District Centre, 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Arleston Lane, Derby Asda, Barwell Lane, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.9% 1 Hinckley Asda, Narborough Road 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 South, Braunstone, Leicester Asda, Midland Street, Long 0.8% 6 6.2% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Eaton Asda, Charnwood Road, 0.5% 3 2.8% 3 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Asda, Ventura Retail Park, 0.5% 3 0.0% 0 0.0% 0 0.0% 0 2.0% 1 2.7% 2 0.0% 0 0.0% 0 Bonehill, Tamworth Co-op, Derby Road, 2.8% 19 0.0% 0 0.0% 0 8.8% 12 4.8% 4 2.3% 2 0.0% 0 2.3% 2 Ashby-de-la-Zouch Co-op, Market Street, 1.3% 9 0.0% 0 0.5% 0 4.3% 6 0.5% 0 0.0% 0 0.0% 0 2.3% 2 Ashby-de-la-Zouch Co-op, Borough Street, 0.3% 2 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Castle Donington Co-op, Station Road, Castle 1.2% 9 9.0% 8 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Donington Co-op, Bridge Road, 1.2% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 4.7% 7 0.9% 1 Coalville Co-op, Cropston Drive, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Greenhill, Coalville Co-op, Meadow Lane, 0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 4 0.5% 1 Coalville Co-op,Ashby Road, Ibstock 1.0% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.9% 4 2.6% 4 0.0% 0 Co-op, Market Place, 0.7% 5 5.7% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kegworth Co-op, High Street, 0.5% 3 0.0% 0 0.0% 0 0.0% 0 4.4% 3 0.0% 0 0.0% 0 0.0% 0 Measham Co-op, Hallcroft, Shepshed 0.1% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Co-op, Shortheath Road, 0.8% 5 0.0% 0 0.0% 0 4.0% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote Co-op, The Green, 0.2% 2 0.0% 0 1.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Thrigstone Co-op, Market Place, 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Iceland, Bridge Road, 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 2 0.9% 1 Coalville Iceland, Market Street, 0.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Lidl, Thornborough Road, 6.3% 45 0.9% 1 9.4% 8 0.0% 0 3.1% 2 4.1% 3 12.1% 17 12.6% 13 Coalville Lidl, Belmont Street, 0.3% 2 0.0% 0 0.0% 0 0.5% 1 1.5% 1 0.4% 0 0.0% 0 0.0% 0 Swadlincote Marks & Spencer Foodhall, 2.7% 19 0.0% 0 1.8% 2 7.9% 11 4.7% 3 3.6% 3 0.0% 0 0.7% 1 Smithy Road, Ashy de la Zouch Marks & Spencer Foodhall, 0.7% 5 0.0% 0 0.0% 0 3.1% 4 0.0% 0 0.0% 0 0.6% 1 0.0% 0 St Modwen's Walk, Burton-on-Trent Marks & Spencer Foodhall, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Ventura Park, Bitterscote, Tamworth Marks & Spencer Simply 0.2% 1 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Food, The Rushes

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 4 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Shopping Centre, Loughborough Morrisons, Whitwick Road, 13.6% 95 0.0% 0 14.8% 13 0.7% 1 7.4% 5 15.1% 11 26.2% 37 27.0% 28 Coalville Morrisons, Gorse Covert 1.1% 8 8.2% 7 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 District Centre, Maxwell Drive, Loughborough Morrisons, Coppice Side, 3.5% 24 0.0% 0 0.0% 0 8.7% 12 17.5% 13 0.0% 0 0.0% 0 0.0% 0 Swadlincote Morrisons, Hilmore Way, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Tamworth Sainsbury's Local, High 0.8% 6 0.0% 0 0.0% 0 1.2% 2 5.8% 4 0.0% 0 0.0% 0 0.0% 0 Street, Newhall, Swadlincote Sainsbury's Superstore, 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Union Street, Burton-on-Trent Sainsbury's Superstore, 0.3% 2 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wyvern Way, Chaddesden, Derby Sainsbury's Superstore, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 FossePark,GroveFarm Triangle, Enderby, Leicester Sainsbury's Superstore, 1.2% 8 4.5% 4 1.1% 1 0.9% 1 0.0% 0 0.6% 0 1.1% 2 0.0% 0 Greenclose Lane, Loughborough Sainsbury's Superstore, Peak 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Drive, Osmaston Park, Osmaston Sainsbury's Superstore, Civic 1.8% 13 0.0% 0 0.5% 0 4.9% 7 6.0% 4 1.8% 1 0.0% 0 0.0% 0 Way, Swadlincote Sainsbury's Superstore, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 Ventura Retail Park, Tamworth Tesco Express, Leicester 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Loughborough Tesco Express, High Street, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 Measham Tesco Extra, Resolution 14.7% 103 2.0% 2 20.3% 17 18.4% 25 25.7% 19 27.2% 20 6.1% 9 11.7% 12 Road, Ashby-de-la-Zouch Tesco Extra, Beaumont 0.8% 6 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 3.6% 5 0.0% 0 Centre, Beaumont Leys, Leicester Tesco Extra, Waverley 1.1% 8 8.6% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Long Eaton Tesco Extra, Park Road, 0.6% 4 4.1% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Shelthorpe, Loughborough Tesco Superstore, The 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Rushes Shopping Centre, Loughborough Waitrose, Granite Way, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 , Loughborough Internet 1.3% 9 3.7% 3 2.9% 2 0.0% 0 1.5% 1 1.4% 1 1.1% 2 0.0% 0 Aldi, Woodgate, Leicester 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Co-op, Princess Way, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Stretton , Wyvern Way,Derby 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Home Bargains, Belvoir 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Shopping Centre, New Broadway, Coalville Home Bargains, The 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 Pipeworks, Coppice Side, Swadlincote Iceland, The Pipeworks, 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coppice Side, Swadlincote Lidl, Nottingham Road, 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Chaddesden Local shops, 0.3% 2 0.0% 0 0.5% 0 1.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ashby-de-la-Zouch Town Centre Local shops, Coalville Town 0.3% 2 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 5 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Local shops, Derby City 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Marks & Spencer, Fosse 0.5% 3 0.6% 1 3.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Park Shopping Centre, Fosse Park Avenue, Leicester Morrisons, Wheatcroft Way, 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Derby Premier Stores, Huntingdon 0.5% 3 3.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Drive, Castle Donington Sainsbury's Local, Derby 0.2% 1 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Melbourne Spar, London Road, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0 Coalville Waitrose, Darwin Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 Stonneyland Drive, Lichfield (Don't know / varies) 0.2% 2 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.4% 0 0.0% 0 0.7% 1 (Nowhere else) 23.8% 167 28.6% 26 27.2% 23 24.8% 33 19.6% 14 27.8% 20 19.3% 28 21.7% 23 Weighted base: 702 91 85 134 73 72 143 104 Sample: 702 100 100 102 100 100 100 100

Q03 When your household last did your main food shopping at (STORE / LOCATION MENTIONED AT Q01), was this trip combined with other activities within the town centre? Excluding those who do their main food shopping via the Internet at Q01:

Yes 20.8% 139 30.0% 26 13.8% 12 22.2% 28 21.5% 14 21.7% 14 16.2% 23 23.0% 22 No 78.9% 526 69.4% 59 85.2% 72 77.8% 99 78.5% 51 78.3% 52 83.8% 119 77.0% 73 (Don’t know / can't 0.2% 1 0.7% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 remember ) Weighted base: 666 85 84 128 65 67 142 95 Sample: 66793999892929994

Q04 What activities did your household undertake on that occasion? [MR] Those who combined their last main food shopping trip with another activity at Q03:

Other food shopping 34.1% 47 26.5% 7 34.3% 4 40.8% 12 28.7% 4 51.7% 7 14.0% 3 47.4% 10 Healthcare (e.g. doctor, 4.8% 7 4.0% 1 3.8% 0 4.8% 1 2.8% 0 0.0% 0 10.4% 2 4.9% 1 dentist, optician etc.) Non-food shopping 31.0% 43 50.2% 13 16.9% 2 9.3% 3 58.2% 8 12.5% 2 32.7% 7 37.4% 8 Social / leisure reason (e.g. 10.7% 15 3.1% 1 16.9% 2 22.0% 6 5.1% 1 9.6% 1 16.5% 4 0.0% 0 meeting friends, going to gym etc.) To have a walk / stroll 1.8% 3 2.2% 1 0.0% 0 6.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 around To use services (e.g. bank, 10.0% 14 10.6% 3 9.2% 1 0.0% 0 9.4% 1 6.1% 1 29.0% 7 5.8% 1 post office, hairdresser etc.) To visit a restaurant / café / 9.2% 13 9.3% 2 7.1% 1 11.7% 3 18.3% 3 3.9% 1 7.3% 2 6.9% 2 public house Tourism (e.g. holiday, day 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 trip etc.) Visit parks / gardens 1.8% 3 9.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Window shopping / 4.9% 7 2.2% 1 14.2% 2 2.4% 1 16.9% 2 0.0% 0 3.6% 1 3.4% 1 browsing Work / business purposes 4.7% 7 6.1% 2 5.3% 1 7.8% 2 5.1% 1 3.0% 0 0.0% 0 4.5% 1 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Car wash 1.0% 1 0.0% 0 7.1% 1 0.0% 0 0.0% 0 3.9% 1 0.0% 0 0.0% 0 Get petrol 3.4% 5 7.1% 2 0.0% 0 3.3% 1 0.0% 0 13.6% 2 0.0% 0 0.0% 0 (Don’t know / can't 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 remember ) Weighted base: 139 26 12 28 14 14 23 22 Sample: 14930182221201226

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 6 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q05 How does your household normally travel to do the main food shopping? Excluding those who do their main food shopping via the Internet at Q01:

Car-driver 84.9% 566 80.4% 69 90.1% 76 86.7% 111 95.7% 63 85.5% 57 75.7% 107 88.0% 84 Car-passenger 8.7% 58 8.6% 7 6.8% 6 7.9% 10 2.8% 2 9.9% 7 14.5% 21 6.1% 6 Bus, minibus or coach 1.4% 9 4.7% 4 0.5% 0 0.0% 0 0.0% 0 0.5% 0 2.4% 3 1.1% 1 Train 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Taxi 0.5% 4 0.0% 0 0.5% 0 1.1% 1 0.0% 0 0.6% 0 0.0% 0 1.3% 1 Walk 4.0% 27 5.2% 4 2.0% 2 4.3% 6 1.4% 1 3.5% 2 6.9% 10 2.4% 2 Bicycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Motorcycle, scooter or 0.3% 2 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 moped Mobility scooter / wheelchair 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know / varies) 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Weighted base: 666 85 84 128 65 67 142 95 Sample: 66793999892929994

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 7 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q06 Where did your household last buy small scale / top up grocery shopping?

Aldi, Dents Road, 2.3% 16 0.0% 0 4.3% 4 5.4% 7 2.4% 2 4.7% 3 0.0% 0 0.0% 0 Ashby-de-la-Zouch Aldi, Thornborough Road, 2.8% 19 0.0% 0 6.3% 5 0.0% 0 1.5% 1 0.6% 0 2.8% 4 8.1% 8 Coalville Aldi, Uttoxeter New Road, 0.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Derby Aldi, Cross Street, Long 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Eaton Aldi, Belton Road, 0.3% 2 1.1% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Aldi, The Pipeworks, 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coppice Side, Swadlincote Aldi, Saxon Drive, 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth Asda, Ashby Road, Coalville 2.3% 16 0.0% 0 0.5% 0 0.0% 0 0.7% 1 1.9% 1 9.6% 14 0.0% 0 Asda, Midland Street, Long 0.2% 1 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Eaton Asda, Charnwood Road, 0.2% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 Shepshed Asda, Ventura Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 Bonehill, Tamworth Co-op, Derby Road, 4.7% 33 0.0% 0 0.0% 0 20.4% 27 2.4% 2 1.9% 1 0.0% 0 2.3% 2 Ashby-de-la-Zouch Co-op, Market Street, 2.4% 17 0.0% 0 0.5% 0 11.8% 16 0.5% 0 0.8% 1 0.0% 0 0.0% 0 Ashby-de-la-Zouch Co-op, Station Street, 0.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Atherstone Co-op, Borough Street, 2.1% 15 16.4% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Castle Donington Co-op, Station Road, Castle 1.8% 13 13.5% 12 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Donington Co-op, Swarkestone Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 Chellaston Co-op, Bridge Road, 2.7% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 13.0% 18 0.0% 0 Coalville Co-op, Cropston Drive, 1.5% 11 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 2 7.0% 7 Greenhill, Coalville Co-op, Meadow Lane, 2.1% 15 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 2.6% 4 9.7% 10 Coalville Co-op,Ashby Road, Ibstock 6.0% 42 0.0% 0 0.0% 0 0.0% 0 4.5% 3 47.7% 35 2.8% 4 0.0% 0 Co-op, Market Place, 2.0% 14 15.1% 14 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kegworth Co-op, High Street, 2.4% 17 0.0% 0 0.0% 0 0.0% 0 23.4% 17 0.0% 0 0.0% 0 0.0% 0 Measham Co-op, Hallcroft, Shepshed 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Co-op, Main Street, Stretton 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Co-op, Burton Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 Overseal, Swadlincote Co-op, High Street, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Swadlincote Co-op, Shortheath Road, 1.9% 13 0.0% 0 0.0% 0 6.4% 9 6.7% 5 0.0% 0 0.0% 0 0.0% 0 Swadlincote Co-op, The Green, 2.4% 17 0.0% 0 18.1% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 2 Thrigstone Co-op, Market Place, 4.1% 29 0.0% 0 7.3% 6 0.0% 0 0.0% 0 0.0% 0 1.4% 2 19.5% 20 Whitwick Home Bargains, Belvoir 1.1% 8 0.0% 0 3.6% 3 0.0% 0 0.0% 0 0.0% 0 3.2% 5 0.0% 0 Shopping Centre, Coalville Iceland, Tamworth Road, 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Long Eaton Lidl, Thornborough Road, 1.0% 7 0.0% 0 0.7% 1 0.0% 0 0.0% 0 1.9% 1 0.6% 1 3.8% 4 Coalville Lidl, Belmont Street, 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote Marks & Spencer Foodhall, 1.0% 7 0.0% 0 0.7% 1 3.6% 5 0.0% 0 0.0% 0 1.1% 2 0.0% 0 Smithy Road, Ashy de la Zouch Marks & Spencer Simply 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Food, Castle Donington Services, M1 Junction 23A, Castle Donington

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 8 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

McColls, Central Road, 2.0% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.9% 14 0.0% 0 Coalville Morrisons, Whitwick Road, 4.8% 34 0.0% 0 1.6% 1 0.0% 0 0.7% 1 5.0% 4 11.4% 16 11.6% 12 Coalville Morrisons, Gorse Covert 0.6% 4 4.9% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 District Centre, Maxwell Drive, Loughborough Morrisons, Coppice Side, 0.7% 5 0.0% 0 0.0% 0 3.8% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote Sainsbury's Local, High 0.1% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Newhall, Swadlincote Sainsbury's Superstore, 0.1% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wyvern Way, Chaddesden, Derby Sainsbury's Superstore, 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Greenclose Lane, Loughborough Sainsbury's Superstore, Civic 0.4% 3 0.0% 0 0.0% 0 1.6% 2 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Way, Swadlincote Sainsbury's Superstore, 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Ventura Retail Park, Tamworth Tesco Express, Leicester 0.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Loughborough Tesco Express, High Street, 2.2% 15 0.0% 0 0.0% 0 0.9% 1 19.2% 14 0.0% 0 0.0% 0 0.0% 0 Measham Tesco Express, Best Avenue, 0.3% 2 0.0% 0 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.0% 0 Stapenhill Tesco Express, Common 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, , Swadlincote Tesco Extra, Resolution 5.0% 35 0.0% 0 17.1% 15 8.2% 11 5.9% 4 5.4% 4 1.2% 2 0.0% 0 Road, Ashby-de-la-Zouch Tesco Extra, Station Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 Beeston Tesco Extra, Park Road, 0.3% 2 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 Shelthorpe, Loughborough Tesco Extra, Swiney Way, 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Toton, Nottingham Internet 0.3% 2 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 B&M Bargains, Whitwick 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 Road, Stephenson Way, Coalville Co-op, Princess Way, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Stretton Home Bargains, Belvoir 0.8% 6 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 4 1.2% 1 Shopping Centre, New Broadway, Coalville Home Bargains, Devonshire 0.1% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Square, Loughborough Iceland, The Pipeworks, 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coppice Side, Swadlincote Local shops, 1.3% 9 0.0% 0 0.7% 1 5.8% 8 1.1% 1 0.0% 0 0.0% 0 0.0% 0 Ashby-de-la-Zouch Town Centre Local shops, Belton Village 0.2% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Local shops, Belvoir Retail 0.4% 3 0.0% 0 3.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 and Leisure Quarter Local shops, Castle 0.4% 3 2.1% 2 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Donington Town Centre Local shops, Coalville Town 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 3 0.5% 1 Centre Local shops, Donisthorpe 0.3% 2 0.0% 0 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.0% 0 Village Centre Local shops, Ibstock Village 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 Centre Local shops, Long Whatton 0.3% 2 2.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Village Centre Local shops, Loughborough 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 3 0.0% 0 Town Centre Local shops, Moira Village 0.8% 6 0.0% 0 1.0% 1 3.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 9 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Local shops, Packington 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 2 0.0% 0 0.0% 0 Village Centre Local shops, Ravenstone 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 0.0% 0 Village Centre Local shops, Whitwick 0.6% 4 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 3 Village Centre Londis, Whitehill Road, 0.8% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 5 0.0% 0 Ellistown McColls, Central Road, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0 Hugglescote Local, Station Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Bagworth Premier Stores, Huntingdon 0.9% 6 6.9% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Drive, Castle Donington Sainsbury's Local, Derby 0.7% 5 0.0% 0 5.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Melbourne Spar, London Road, 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 3 0.7% 1 Coalville (Don't know / varies) 2.7% 19 0.6% 1 4.2% 4 5.6% 7 6.7% 5 0.0% 0 0.6% 1 1.7% 2 (Don't do this type of 21.5% 151 28.1% 25 14.3% 12 19.1% 26 13.2% 10 26.1% 19 22.1% 31 26.7% 28 shopping) Weighted base: 702 91 85 134 73 72 143 104 Sample: 702 100 100 102 100 100 100 100

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 10 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q07 Where do you buy most of your household's non-food shopping?

Ashby-de-la-Zouch Town 9.6% 68 2.4% 2 14.1% 12 21.7% 29 13.1% 10 12.0% 9 1.1% 2 4.5% 5 Centre Beeston Town Centre 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Birmingham City Centre 0.7% 5 0.0% 0 0.0% 0 3.1% 4 0.7% 1 0.0% 0 0.0% 0 0.0% 0 Burton-on-Trent Town 6.2% 44 0.0% 0 2.2% 2 18.6% 25 17.4% 13 2.4% 2 1.7% 2 0.0% 0 Centre Castle Donington Town 0.6% 4 4.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 18.3% 128 0.6% 1 6.3% 5 2.0% 3 4.1% 3 24.7% 18 40.0% 57 39.9% 42 Derby City Centre 4.0% 28 24.8% 22 3.8% 3 0.7% 1 0.0% 0 1.9% 1 0.0% 0 0.0% 0 Hinckley Town Centre 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.8% 1 0.0% 0 Ibstock Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 Leicester City Centre 10.4% 73 0.9% 1 6.7% 6 4.8% 6 1.5% 1 15.6% 11 22.9% 33 14.4% 15 Long Eaton Town Centre 0.7% 5 5.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 11.4% 80 21.4% 19 14.7% 12 1.9% 3 0.0% 0 8.3% 6 15.1% 22 17.2% 18 Measham Village Centre 0.3% 2 0.0% 0 0.0% 0 0.0% 0 2.6% 2 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 3.0% 21 13.7% 12 1.8% 2 3.1% 4 0.0% 0 1.0% 1 1.1% 2 0.7% 1 Nuneaton Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 Packington Village Centre 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 2 0.0% 0 0.0% 0 Shepshed Town Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote Town Centre 2.0% 14 0.0% 0 1.9% 2 2.6% 3 12.7% 9 0.0% 0 0.0% 0 0.0% 0 Tamworth Town Centre 3.2% 23 0.0% 0 0.5% 0 8.5% 11 12.8% 9 0.0% 0 0.6% 1 0.7% 1 Thurmaston District Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Fosse Shopping Park, Fosse 3.7% 26 0.9% 1 9.4% 8 1.6% 2 0.5% 0 1.0% 1 4.8% 7 6.8% 7 Park Avenue, Leicester (JD Sports, Marks & Spencer, ScS) Giltbrook Retail Park, Ikea 0.4% 2 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 1.1% 2 0.0% 0 Way, Giltbrook, Nottingham (Harveys, Ikea, Sofology) Jolly Sailor Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 Bonehill Road, Bitterscote, Tamworth (Argos, Poundland, TK Maxx) Kingsway Retail Park, 0.1% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kingsway, Derby (Argos, Halfords, Next) Regents Place Retail Park, 0.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Broad Street, Loughborough (Carphone Warehouse, Currys PC World, Dunelm) Ventura Retail Park, Ventura 2.8% 20 0.0% 0 5.0% 4 6.9% 9 7.8% 6 0.4% 0 0.0% 0 0.0% 0 Park Road, Tamworth (JD Sports, Marks & Spencer, Next) Whitwick Retail Park, 1.1% 7 0.0% 0 1.0% 1 0.0% 0 0.0% 0 2.6% 2 2.6% 4 0.9% 1 Whitwick Road, Coalville (Peacocks, Ponden Mill, Sports Direct) Willowbrook Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 Derby Road, Loughborough (B&M, Dreams, Halfords) Wyvern Retail Park, Wyvern 0.6% 4 1.8% 2 3.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Way, Chaddesden, Derby (Homebase, Next Home, Sainsbury's) Internet / mail order 11.2% 79 14.5% 13 18.0% 15 12.1% 16 14.1% 10 16.7% 12 4.1% 6 5.7% 6 Other 4.1% 29 1.5% 1 5.0% 4 5.8% 8 4.5% 3 6.2% 4 1.2% 2 5.5% 6 (Don't know / varies) 4.4% 31 5.9% 5 5.7% 5 5.8% 8 5.8% 4 3.1% 2 2.9% 4 2.3% 2 Weighted base: 702 91 85 134 73 72 143 104 Sample: 702 100 100 102 100 100 100 100

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 11 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q08 When your household last did your non-food shopping, was this trip combined with other activities within the town centre? Excluding those who do their non-food shopping via the Internet at Q07:

Yes 29.5% 184 34.4% 27 30.5% 21 27.5% 32 32.2% 20 26.7% 16 29.7% 41 27.0% 27 No 69.3% 432 63.5% 49 68.9% 48 71.2% 84 66.1% 42 69.8% 42 70.3% 96 72.2% 71 (Don’t know / can't 1.2% 8 2.2% 2 0.6% 0 1.4% 2 1.7% 1 3.5% 2 0.0% 0 0.8% 1 remember ) Weighted base: 623 77 70 118 63 60 137 98 Sample: 62888899190839592

Q09 What activities did your household undertake on that occasion? [MR] Those who combined their last non-food shopping trip with another activity at Q08:

Food and grocery shopping 12.7% 23 7.1% 2 21.0% 4 19.4% 6 2.7% 1 29.6% 5 4.1% 2 14.3% 4 Healthcare (e.g. doctor, 1.4% 2 4.2% 1 0.0% 0 4.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 dentist, optician etc.) Social / leisure reason (e.g. 27.4% 50 24.1% 6 32.4% 7 38.6% 12 12.4% 3 34.4% 6 35.6% 14 7.4% 2 meeting friends, going to gym etc.) To have a walk / stroll 1.6% 3 2.1% 1 0.0% 0 0.0% 0 1.9% 0 12.1% 2 0.0% 0 0.0% 0 around To use services (e.g. bank, 9.7% 18 23.1% 6 4.2% 1 4.2% 1 7.3% 1 10.5% 2 2.9% 1 19.4% 5 post office, hairdresser etc.) To visit a restaurant / café / 41.1% 75 28.6% 8 48.5% 10 35.0% 11 52.6% 11 14.0% 2 49.5% 20 49.8% 13 public house Tourism (e.g. holiday, day 0.7% 1 0.0% 0 2.1% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 trip etc.) Visit parks / gardens 3.9% 7 6.8% 2 0.0% 0 5.0% 2 0.0% 0 0.0% 0 9.3% 4 0.0% 0 Window shopping / 4.4% 8 4.2% 1 2.9% 1 8.4% 3 3.5% 1 2.7% 0 0.0% 0 9.1% 2 browsing Work / business purposes 5.4% 10 3.9% 1 3.9% 1 2.9% 1 23.1% 5 5.3% 1 3.8% 2 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Attend church 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 Visit market 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 1 (Don’t know / can't 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 remember ) Weighted base: 184 27 21 32 20 16 41 27 Sample: 17731252622222724

Q10 How does your household normally travel to do its non-food shopping? Excluding those who do their non-food shopping via the Internet at Q07:

Car - driver 77.1% 480 69.3% 54 85.8% 60 77.6% 91 92.2% 58 79.2% 48 64.9% 89 82.4% 81 Car - passenger 5.6% 35 5.6% 4 5.5% 4 4.5% 5 1.5% 1 10.2% 6 8.3% 11 3.2% 3 Bus, minibus or coach 6.6% 41 13.5% 10 1.9% 1 5.9% 7 2.5% 2 3.3% 2 9.1% 13 6.5% 6 Train 0.4% 2 2.3% 2 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Taxi 0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.9% 4 Walk 6.5% 41 1.3% 1 0.9% 1 10.3% 12 2.1% 1 6.5% 4 13.3% 18 3.5% 3 Bicycle 0.2% 1 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Motorcycle, scooter or 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 2 0.0% 0 moped Mobility scooter / wheelchair 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Use internet / get it delivered 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Aeroplane 0.1% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Park & Ride 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Tram 0.2% 1 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know / varies) 2.4% 15 5.2% 4 5.2% 4 1.6% 2 0.9% 1 0.7% 0 3.1% 4 0.0% 0 Weighted base: 623 77 70 118 63 60 137 98 Sample: 62888899190839592

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 12 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q11 Where does your household do most of its shopping for clothes and shoes, this can include retail parks and the internet as well as town / district / city centres?

Ashby-de-la-Zouch Town 3.9% 28 1.9% 2 6.3% 5 12.8% 17 1.3% 1 2.4% 2 0.6% 1 0.0% 0 Centre Beaumont Leys District 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Centre Birmingham City Centre 0.8% 6 0.0% 0 0.0% 0 3.1% 4 2.2% 2 0.0% 0 0.0% 0 0.0% 0 Burton-on-Trent Town 6.0% 42 0.0% 0 2.0% 2 11.1% 15 20.1% 15 4.9% 4 2.6% 4 3.8% 4 Centre Coalville Town Centre 4.1% 29 0.0% 0 5.1% 4 1.4% 2 0.0% 0 7.7% 6 5.8% 8 8.1% 8 Derby City Centre 5.9% 42 29.2% 26 11.6% 10 1.4% 2 4.7% 3 0.0% 0 0.0% 0 0.0% 0 Hinckley Town Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 18.4% 129 1.8% 2 8.9% 8 5.6% 7 4.6% 3 29.2% 21 44.7% 64 23.0% 24 London (Central / West End) 0.2% 1 0.9% 1 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Long Eaton Town Centre 0.8% 6 4.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0 Loughborough Town Centre 9.1% 64 16.6% 15 8.4% 7 0.0% 0 0.0% 0 6.8% 5 10.8% 15 20.5% 21 Melbourne Town Centre 0.5% 3 3.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Moira Village Centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.6% 1 0.0% 0 Nottingham City Centre 3.8% 27 10.5% 10 1.8% 2 8.6% 12 0.7% 1 2.6% 2 1.1% 2 0.0% 0 Nuneaton Town Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Sheffield City Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 Shepshed Town Centre 1.1% 7 1.2% 1 6.4% 5 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Swadlincote Town Centre 0.1% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth Town Centre 3.0% 21 0.0% 0 1.1% 1 5.4% 7 11.4% 8 2.0% 1 0.8% 1 1.7% 2 York City Centre 0.2% 1 0.6% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Chilwell Retail Park, Barton 0.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lane, Beeston, Nottingham (Matalan, Sports Direct, TK Maxx) East Midlands Designer 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0 Shopping Outlet, Mansfield Road, South Normanton, Alfreton (Sketchers, The Body Shop, Yankee Candle) Fosse Shopping Park, Fosse 6.7% 47 0.9% 1 13.5% 11 1.2% 2 6.2% 5 3.0% 2 6.7% 10 16.5% 17 Park Avenue, Leicester (JD Sports, Marks & Spencer, ScS) Kingsway Retail Park, 0.1% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kingsway, Derby (Argos, Halfords, Next) Ventura Retail Park, Ventura 4.5% 32 0.0% 0 5.0% 4 10.5% 14 14.7% 11 3.4% 2 0.0% 0 0.0% 0 Park Road, Tamworth (JD Sports, Marks & Spencer, Next) Whitwick Retail Park, 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.4% 0 1.1% 2 0.5% 1 Whitwick Road, Coalville (Peacocks, Ponden Mill, Sports Direct) Wyvern Retail Park, Wyvern 0.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Way, Chaddesden, Derby (Homebase, Next Home, Sainsbury's) Internet / mail order 24.1% 169 21.2% 19 23.6% 20 25.5% 34 28.9% 21 31.6% 23 19.9% 28 22.2% 23 Abroad 0.6% 4 1.1% 1 0.5% 0 0.9% 1 0.7% 1 0.0% 0 0.8% 1 0.0% 0 Bridlington Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Centurion Park, Watling 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Wilnecote, Tamworth Chesterfield Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 0.0% 0 Milton Keynes Town Centre 0.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Royal Leamington Spa Town 0.4% 3 0.0% 0 0.0% 0 2.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Solihull Town Centre 0.4% 3 0.0% 0 0.0% 0 2.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tesco Extra, Resolution 0.2% 1 0.0% 0 0.5% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Road, Ashby-de-la-Zouch (Don't know / varies) 1.3% 9 0.0% 0 1.5% 1 2.2% 3 1.5% 1 1.9% 1 0.6% 1 1.5% 2 (Don't do this type of 2.0% 14 2.7% 2 0.0% 0 5.1% 7 1.8% 1 1.9% 1 0.6% 1 1.0% 1 shopping) Weighted base: 702 91 85 134 73 72 143 104 Sample: 702 100 100 102 100 100 100 100

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 13 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q12 Where else does your household do most of its shopping for clothes and shoes? [MR] Those who buy clothes and shoes at Q11:

Ashby-de-la-Zouch Town 3.0% 21 0.0% 0 4.9% 4 7.6% 10 2.1% 1 3.0% 2 0.0% 0 3.1% 3 Centre Beaumont Leys District 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Centre Birmingham City Centre 1.7% 12 0.0% 0 5.0% 4 0.7% 1 6.2% 4 0.0% 0 1.1% 2 0.7% 1 Burton-on-Trent Town 4.8% 33 0.0% 0 2.5% 2 7.3% 9 8.0% 6 4.1% 3 7.8% 11 1.8% 2 Centre Coalville Town Centre 3.3% 23 0.0% 0 4.0% 3 0.0% 0 0.5% 0 3.9% 3 6.9% 10 6.0% 6 Derby City Centre 7.5% 51 11.6% 10 1.3% 1 19.8% 25 7.4% 5 4.6% 3 2.8% 4 2.3% 2 Hinckley Town Centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 1.0% 1 Ibstock Town Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 Kegworth Village Centre 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 13.1% 90 3.6% 3 17.3% 15 15.6% 20 11.8% 8 19.8% 14 9.7% 14 15.7% 16 Lichfield City Centre 0.3% 2 0.0% 0 0.5% 0 0.5% 1 1.3% 1 0.0% 0 0.0% 0 0.0% 0 London (Central / West End) 0.3% 2 0.6% 1 1.3% 1 0.0% 0 0.0% 0 0.4% 0 0.0% 0 0.0% 0 Long Eaton Town Centre 0.6% 4 4.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 7.2% 50 3.7% 3 9.0% 8 1.3% 2 0.8% 1 7.6% 5 7.1% 10 20.7% 21 Nottingham City Centre 5.1% 35 19.6% 17 5.9% 5 2.3% 3 2.4% 2 2.6% 2 2.2% 3 3.2% 3 Nuneaton Town Centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.6% 1 0.0% 0 Sheffield City Centre 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0 Shepshed Town Centre 0.7% 5 0.6% 1 0.5% 0 0.0% 0 0.5% 0 0.6% 0 1.8% 3 0.5% 1 Swadlincote Town Centre 1.1% 8 0.0% 0 0.0% 0 3.2% 4 4.9% 4 0.0% 0 0.0% 0 0.0% 0 Tamworth Town Centre 3.5% 24 0.0% 0 3.7% 3 8.7% 11 4.7% 3 6.3% 4 0.6% 1 1.0% 1 Thurmaston District Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 York City Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Chilwell Retail Park, Barton 0.2% 1 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lane, Beeston, Nottingham (Matalan, Sports Direct, TK Maxx) Cross Street Retail Park, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 2 Cross Street, Long Eaton (Aldi, , Just for Pets) East Midlands Designer 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shopping Outlet, Mansfield Road, South Normanton, Alfreton (Sketchers, The Body Shop, Yankee Candle) Fosse Shopping Park, Fosse 9.4% 65 1.8% 2 4.4% 4 1.0% 1 0.8% 1 13.2% 9 24.1% 34 13.4% 14 Park Avenue, Leicester (JD Sports, Marks & Spencer, ScS) Meteor Centre, Mansfield 0.4% 3 2.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Derby (Allied Carpets, Bensons for Beds, DFS) Ventura Retail Park, Ventura 2.4% 16 0.0% 0 0.0% 0 4.3% 5 12.5% 9 1.6% 1 0.6% 1 0.0% 0 Park Road, Tamworth (JD Sports, Marks & Spencer, Next) Whitwick Retail Park, 0.7% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 3.9% 4 Whitwick Road, Coalville (Peacocks, Ponden Mill, Sports Direct) Internet / mail order 6.8% 47 10.6% 9 4.6% 4 7.5% 10 8.9% 6 11.6% 8 3.4% 5 4.3% 4 Abroad 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Chilwell Local Centre 0.2% 1 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Grantham Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Meadowhall Shopping 0.2% 2 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Centre, Sheffield Oxford City Centre 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0 Solihull Town Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Stevenage Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Sutton Coldfield Town 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.8% 1 0.0% 0 0.0% 0 Centre Tesco Extra, Resolution 0.1% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Ashby-de-la-Zouch Walsall Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 (Don't know / varies) 1.5% 11 0.0% 0 1.1% 1 1.5% 2 2.3% 2 3.7% 3 1.1% 2 2.0% 2 (Nowhere else) 33.2% 229 44.0% 39 39.1% 33 31.3% 40 35.8% 26 25.2% 18 34.8% 49 23.1% 24

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 14 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Weighted base: 688 88 85 127 72 71 142 103 Sample: 687 96 100 98 97 99 99 98

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 15 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q13 Where does your household do most of its shopping for domestic electric appliances (e.g. fridges and kitchen items), this can include retailparksandtheinternetaswellastown/district/citycentres?

Ashby-de-la-Zouch Town 2.6% 18 0.0% 0 2.0% 2 10.6% 14 1.6% 1 0.4% 0 0.6% 1 0.0% 0 Centre Atherstone Town Centre 0.6% 4 3.8% 3 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Birmingham City Centre 0.2% 1 0.9% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-on-Trent Town 2.6% 18 0.0% 0 0.0% 0 6.1% 8 11.5% 8 1.9% 1 0.0% 0 0.0% 0 Centre Castle Donington Town 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 6.1% 43 0.0% 0 3.2% 3 0.5% 1 0.5% 0 12.2% 9 15.6% 22 7.9% 8 Derby City Centre 0.9% 7 6.4% 6 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ibstock Town Centre 2.4% 17 0.0% 0 1.1% 1 0.9% 1 1.1% 1 9.6% 7 3.7% 5 1.5% 2 Ilkeston Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 0.0% 0 Leicester City Centre 5.0% 35 0.0% 0 1.1% 1 1.2% 2 0.5% 0 11.8% 9 8.4% 12 11.5% 12 Long Eaton Town Centre 0.4% 3 2.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 6.4% 45 5.4% 5 12.3% 10 1.2% 2 2.4% 2 1.2% 1 11.5% 16 8.4% 9 Measham Village Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Melbourne Town Centre 0.2% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 1.5% 11 5.4% 5 1.1% 1 3.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote Town Centre 1.2% 8 0.0% 0 1.0% 1 4.1% 5 3.0% 2 0.0% 0 0.0% 0 0.0% 0 Tamworth Town Centre 2.5% 17 0.0% 0 1.1% 1 9.8% 13 4.4% 3 0.0% 0 0.0% 0 0.0% 0 Centrum East Retail Park, 0.3% 2 0.0% 0 0.0% 0 0.0% 0 2.5% 2 0.4% 0 0.0% 0 0.0% 0 Wellington Road, Burton-on-Trent (Carpetright, Currys PC World, Dreams) Fosse Shopping Park, Fosse 6.7% 47 0.0% 0 7.1% 6 4.8% 6 0.0% 0 6.4% 5 13.5% 19 10.5% 11 Park Avenue, Leicester (JD Sports, Marks & Spencer, ScS) Jolly Sailor Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 0.0% 0 Bonehill Road, Bitterscote, Tamworth (Argos, Poundland, TK Maxx) Kingsway Retail Park, 0.7% 5 3.1% 3 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kingsway, Derby (Argos, Halfords, Next) Meteor Centre, Mansfield 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Derby (Allied Carpets, Bensons for Beds, DFS) Regents Place Retail Park, 2.5% 18 12.0% 11 0.5% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 2 4.1% 4 Broad Street, Loughborough (Carphone Warehouse, Currys PC World, Dunelm) Ventura Retail Park, Ventura 2.7% 19 0.0% 0 4.5% 4 5.0% 7 8.0% 6 0.0% 0 0.0% 0 2.3% 2 Park Road, Tamworth (JD Sports, Marks & Spencer, Next) Willowbrook Retail Park, 0.6% 4 0.0% 0 3.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 Derby Road, Loughborough (B&M, Dreams, Halfords) Wyvern Retail Park, Wyvern 0.4% 3 3.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Way, Chaddesden, Derby (Homebase, Next Home, Sainsbury's) Internet / mail order 41.2% 289 39.4% 36 44.5% 38 32.8% 44 50.0% 37 47.9% 35 41.3% 59 40.0% 42 Bardon 22 Industrial Estate, 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bardon Hill, Coalville Centurion Park, Watling 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Wilnecote, Tamworth Tesco Extra, Resolution 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 1.0% 1 0.0% 0 0.0% 0 Road, Ashby-de-la-Zouch Thrigstone Village Centre 0.1% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 3.1% 22 1.7% 2 0.5% 0 6.4% 9 2.1% 2 0.8% 1 1.2% 2 6.9% 7 (Don't do this type of 8.5% 60 14.6% 13 9.7% 8 12.9% 17 10.1% 7 5.6% 4 2.9% 4 5.3% 6 shopping) Weighted base: 702 91 85 134 73 72 143 104 Sample: 702 100 100 102 100 100 100 100

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 16 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 17 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q14 Where else does your household do most of its shopping for domestic electric appliances (e.g. fridges and kitchen items)? [MR] Those who buy domestic electric appliances at Q13:

Ashby-de-la-Zouch Town 1.6% 10 0.0% 0 4.6% 4 5.1% 6 0.0% 0 0.8% 1 0.0% 0 0.0% 0 Centre Birmingham City Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Burton-on-Trent Town 1.8% 12 1.3% 1 1.7% 1 6.6% 8 0.6% 0 0.0% 0 0.8% 1 0.0% 0 Centre Castle Donington Town 0.1% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 2.2% 14 0.0% 0 2.0% 2 1.1% 1 0.8% 1 0.5% 0 3.5% 5 5.6% 6 Derby City Centre 1.4% 9 2.8% 2 4.6% 4 1.4% 2 0.0% 0 2.0% 1 0.0% 0 0.0% 0 Hinckley Town Centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Ibstock Town Centre 1.0% 6 0.0% 0 0.6% 0 0.0% 0 0.0% 0 3.1% 2 2.2% 3 0.5% 1 Leicester City Centre 3.2% 21 0.7% 1 3.1% 2 1.7% 2 0.0% 0 9.3% 6 2.7% 4 5.8% 6 Lichfield City Centre 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Long Eaton Town Centre 0.1% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 5.4% 35 5.6% 4 8.4% 6 4.2% 5 0.0% 0 1.9% 1 5.2% 7 10.6% 10 Nottingham City Centre 1.9% 12 8.7% 7 0.8% 1 3.6% 4 0.8% 1 0.5% 0 0.0% 0 0.0% 0 Shepshed Town Centre 0.1% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote Town Centre 0.7% 4 0.0% 0 0.0% 0 0.8% 1 1.6% 1 0.0% 0 0.0% 0 2.5% 2 Tamworth Town Centre 2.3% 15 0.0% 0 0.0% 0 1.4% 2 5.1% 3 6.0% 4 4.2% 6 0.0% 0 Castle Marina Retail Park, 0.1% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Castle Bridge Road, Nottingham (Bensons for Beds, Harveys, Pets at Home) Centrum East Retail Park, 0.5% 3 0.0% 0 0.0% 0 0.0% 0 3.6% 2 0.0% 0 0.0% 0 1.0% 1 Wellington Road, Burton-on-Trent (Carpetright, Currys PC World, Dreams) Fosse Shopping Park, Fosse 4.3% 28 0.0% 0 5.1% 4 1.4% 2 0.6% 0 3.0% 2 9.2% 13 7.1% 7 Park Avenue, Leicester (JD Sports, Marks & Spencer, ScS) Giltbrook Retail Park, Ikea 0.2% 1 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Way, Giltbrook, Nottingham (Harveys, Ikea, Sofology) Regents Place Retail Park, 0.7% 4 0.0% 0 0.8% 1 0.8% 1 0.0% 0 0.6% 0 0.0% 0 2.4% 2 Broad Street, Loughborough (Carphone Warehouse, Currys PC World, Dunelm) St George's Retail Park, St 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 1.1% 2 0.8% 1 George's Way, Leicester (Aldi, Currys PC World, Wickes) Ventura Retail Park, Ventura 1.5% 10 0.0% 0 0.0% 0 5.2% 6 3.6% 2 0.5% 0 0.8% 1 0.0% 0 Park Road, Tamworth (JD Sports, Marks & Spencer, Next) Whitwick Retail Park, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.6% 1 0.0% 0 Whitwick Road, Coalville (Peacocks, Ponden Mill, Sports Direct) Willowbrook Retail Park, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0 Derby Road, Loughborough (B&M, Dreams, Halfords) Wyvern Retail Park, Wyvern 0.3% 2 2.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Way, Chaddesden, Derby (Homebase, Next Home, Sainsbury's) Internet / mail order 7.2% 46 10.3% 8 3.0% 2 12.5% 15 9.6% 6 12.2% 8 2.3% 3 3.4% 3 Currys PC World, Axletree 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Way, Wednesbury Tesco Extra, Resolution 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.6% 0 0.0% 0 0.0% 0 Road, Ashby-de-la-Zouch (Don't know / varies) 2.1% 13 3.4% 3 0.0% 0 1.2% 1 4.0% 3 0.9% 1 0.8% 1 4.9% 5 (Nowhere else) 61.9% 397 62.1% 48 68.3% 52 53.1% 62 68.3% 45 57.9% 40 69.4% 96 55.0% 54 Weighted base: 642 77 77 117 66 68 139 99 Sample: 62984888789949592

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 18 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 19 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q15 Where does your household do most of its shopping for other kinds of electric goods such as TV / Hi-Fi and computers, this can include retail parks and the internet as well as town / district / city centres?

Ashby-de-la-Zouch Town 4.7% 33 0.0% 0 5.2% 4 8.9% 12 2.3% 2 2.5% 2 9.2% 13 0.0% 0 Centre Atherstone Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Beaumont Leys District 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Centre Birmingham City Centre 0.2% 1 0.9% 1 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Burton-on-Trent Town 1.8% 13 1.1% 1 0.5% 0 5.8% 8 4.9% 4 0.0% 0 0.0% 0 0.0% 0 Centre Castle Donington Town 0.5% 3 3.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 4.7% 33 0.0% 0 4.7% 4 0.5% 1 2.3% 2 6.7% 5 11.4% 16 5.6% 6 Coventry City Centre 0.7% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.6% 5 0.0% 0 Derby City Centre 1.4% 10 7.6% 7 1.5% 1 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.0% 0 Ibstock Town Centre 2.3% 16 0.0% 0 1.6% 1 2.2% 3 1.6% 1 5.1% 4 2.9% 4 2.5% 3 Leicester City Centre 6.2% 44 1.5% 1 4.5% 4 3.5% 5 5.8% 4 10.0% 7 7.6% 11 11.0% 11 Lichfield City Centre 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Long Eaton Town Centre 1.0% 7 7.6% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 6.9% 48 11.4% 10 10.4% 9 2.4% 3 0.7% 1 0.6% 0 10.6% 15 9.5% 10 Measham Village Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Melbourne Town Centre 0.2% 2 0.0% 0 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 1.3% 9 7.4% 7 0.5% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Swadlincote Town Centre 1.6% 12 0.0% 0 1.0% 1 5.9% 8 0.5% 0 0.0% 0 0.0% 0 2.3% 2 Tamworth Town Centre 2.7% 19 0.0% 0 1.1% 1 7.9% 11 5.7% 4 1.2% 1 0.8% 1 0.9% 1 Castle Marina Retail Park, 0.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Castle Bridge Road, Nottingham (Bensons for Beds, Harveys, Pets at Home) Centrum East Retail Park, 1.0% 7 0.0% 0 0.0% 0 0.0% 0 7.8% 6 0.0% 0 0.0% 0 0.9% 1 Wellington Road, Burton-on-Trent (Carpetright, Currys PC World, Dreams) Fosse Shopping Park, Fosse 10.8% 76 0.9% 1 12.1% 10 9.4% 13 0.5% 0 14.6% 11 19.3% 28 12.9% 13 Park Avenue, Leicester (JD Sports, Marks & Spencer, ScS) Giltbrook Retail Park, Ikea 0.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Way, Giltbrook, Nottingham (Harveys, Ikea, Sofology) Kingsway Retail Park, 0.5% 4 2.0% 2 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kingsway, Derby (Argos, Halfords, Next) Meteor Centre, Mansfield 0.2% 1 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Derby (Allied Carpets, Bensons for Beds, DFS) Regents Place Retail Park, 2.8% 20 4.9% 4 1.7% 1 0.7% 1 0.0% 0 3.8% 3 0.0% 0 9.5% 10 Broad Street, Loughborough (Carphone Warehouse, Currys PC World, Dunelm) St George's Retail Park, St 0.2% 2 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.7% 1 George's Way, Leicester (Aldi, Currys PC World, Wickes) Ventura Retail Park, Ventura 2.5% 18 0.0% 0 0.0% 0 7.2% 10 9.7% 7 0.0% 0 0.6% 1 0.0% 0 Park Road, Tamworth (JD Sports, Marks & Spencer, Next) Whitwick Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Whitwick Road, Coalville (Peacocks, Ponden Mill, Sports Direct) Willowbrook Retail Park, 0.8% 5 0.9% 1 3.2% 3 0.0% 0 0.0% 0 0.6% 0 1.1% 2 0.0% 0 Derby Road, Loughborough (B&M, Dreams, Halfords) Wyvern Retail Park, Wyvern 0.4% 3 3.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Way, Chaddesden, Derby

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 20 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

(Homebase, Next Home, Sainsbury's) Internet / mail order 29.6% 208 22.1% 20 40.0% 34 22.9% 31 40.6% 30 45.2% 33 20.5% 29 30.3% 32 Brook Park, Gaddesby Lane, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0 Centurion Park, Watling 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Wilnecote, Tamworth Corby Town Centre 0.1% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Durham City Centre 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Madford Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Foregate Street, Stafford Stevenage Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Tesco Extra, Resolution 1.7% 12 0.0% 0 0.0% 0 0.7% 1 2.3% 2 2.2% 2 2.6% 4 3.7% 4 Road, Ashby-de-la-Zouch (Don't know / varies) 1.3% 9 0.6% 1 2.2% 2 1.2% 2 1.8% 1 0.4% 0 0.6% 1 2.2% 2 (Don't do this type of 10.6% 74 20.1% 18 3.7% 3 19.7% 26 8.1% 6 6.4% 5 6.9% 10 6.0% 6 shopping) Weighted base: 702 91 85 134 73 72 143 104 Sample: 702 100 100 102 100 100 100 100

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 21 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q16 Where else does your household do most of its shopping for other kinds of electric goods such as TV / Hi-Fi and computers? [MR] Those who buy other kinds of electric goods at Q15:

Ashby-de-la-Zouch Town 1.4% 9 0.8% 1 1.0% 1 3.9% 4 0.0% 0 3.4% 2 0.6% 1 0.0% 0 Centre Beaumont Leys District 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Centre Birmingham City Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 Burton-on-Trent Town 0.7% 4 0.0% 0 2.0% 2 2.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 1.9% 12 0.0% 0 4.8% 4 1.2% 1 0.0% 0 3.0% 2 0.0% 0 4.9% 5 Derby City Centre 1.5% 9 1.6% 1 4.1% 3 2.4% 3 1.1% 1 2.0% 1 0.0% 0 0.0% 0 Ibstock Town Centre 0.7% 4 0.0% 0 0.0% 0 0.0% 0 0.8% 1 1.7% 1 1.2% 2 1.1% 1 Leicester City Centre 4.3% 27 0.0% 0 5.0% 4 4.8% 5 0.0% 0 8.1% 6 4.2% 6 6.6% 6 Lichfield City Centre 0.3% 2 0.0% 0 0.0% 0 1.2% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Long Eaton Town Centre 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 4.2% 26 3.3% 2 7.7% 6 2.4% 3 0.0% 0 1.7% 1 1.5% 2 12.0% 12 Nottingham City Centre 2.9% 18 8.8% 6 0.0% 0 7.8% 8 2.6% 2 0.0% 0 1.5% 2 0.0% 0 Sheffield City Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 Shepshed Town Centre 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Tamworth Town Centre 2.3% 14 0.0% 0 3.3% 3 4.7% 5 3.4% 2 0.6% 0 2.8% 4 0.0% 0 Thurmaston District Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Castle Marina Retail Park, 0.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Castle Bridge Road, Nottingham (Bensons for Beds, Harveys, Pets at Home) Centrum East Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 Wellington Road, Burton-on-Trent (Carpetright, Currys PC World, Dreams) Fosse Shopping Park, Fosse 3.9% 25 1.1% 1 2.5% 2 0.0% 0 0.0% 0 3.9% 3 7.9% 10 8.9% 9 Park Avenue, Leicester (JD Sports, Marks & Spencer, ScS) Kingsway Retail Park, 0.3% 2 1.6% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kingsway, Derby (Argos, Halfords, Next) Meteor Centre, Mansfield 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Derby (Allied Carpets, Bensons for Beds, DFS) Regents Place Retail Park, 1.4% 9 6.0% 4 0.5% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 4 0.0% 0 Broad Street, Loughborough (Carphone Warehouse, Currys PC World, Dunelm) St George's Retail Park, St 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 2 0.0% 0 George's Way, Leicester (Aldi, Currys PC World, Wickes) Ventura Retail Park, Ventura 0.8% 5 0.0% 0 0.5% 0 1.8% 2 2.7% 2 0.0% 0 0.6% 1 0.0% 0 Park Road, Tamworth (JD Sports, Marks & Spencer, Next) Whitwick Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 Whitwick Road, Coalville (Peacocks, Ponden Mill, Sports Direct) Willowbrook Retail Park, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.8% 1 Derby Road, Loughborough (B&M, Dreams, Halfords) Wyvern Retail Park, Wyvern 0.3% 2 2.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Way, Chaddesden, Derby (Homebase, Next Home, Sainsbury's) Internet / mail order 8.8% 55 3.6% 3 3.5% 3 9.5% 10 11.1% 7 5.2% 4 11.7% 16 13.3% 13 Milton Keynes Town Centre 0.2% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tesco Extra, Resolution 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 1.8% 2 Road, Ashby-de-la-Zouch (Don't know / varies) 2.0% 13 2.6% 2 3.9% 3 0.6% 1 2.2% 1 0.5% 0 1.2% 2 3.6% 3

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 22 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

(Nowhere else) 61.5% 386 63.7% 46 62.0% 51 58.8% 63 73.2% 49 70.2% 48 63.4% 84 45.9% 45 Weighted base: 628 72 82 108 67 68 133 98 Sample: 62581938489948995

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 23 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q17 Where does your household do most of its shopping for furniture, soft furnishings and floor-coverings, this can include retail parks and the internet as well as town / district / city centres?

Anstey Village Centre 0.6% 4 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 2 1.7% 2 Ashby-de-la-Zouch Town 5.1% 36 0.0% 0 1.3% 1 20.7% 28 2.0% 1 4.6% 3 0.8% 1 1.2% 1 Centre Birmingham City Centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.8% 1 0.0% 0 0.0% 0 Burton-on-Trent Town 2.0% 14 0.0% 0 0.0% 0 3.0% 4 11.6% 8 0.9% 1 0.0% 0 0.9% 1 Centre Castle Donington Town 0.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Castle Gresley Village 0.5% 3 0.0% 0 0.5% 0 0.5% 1 1.5% 1 0.4% 0 0.6% 1 0.0% 0 Centre Church Gresley Village 0.5% 4 0.0% 0 0.0% 0 0.5% 1 0.7% 1 0.0% 0 1.1% 2 0.7% 1 Centre Coalville Town Centre 11.4% 80 0.0% 0 15.2% 13 1.7% 2 7.4% 5 18.0% 13 22.7% 32 13.2% 14 Derby City Centre 2.1% 15 10.4% 9 6.3% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ibstock Town Centre 0.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.9% 6 0.0% 0 0.0% 0 Leicester City Centre 4.5% 31 0.0% 0 3.4% 3 1.6% 2 1.8% 1 8.9% 6 9.5% 14 4.7% 5 Long Eaton Town Centre 0.5% 4 4.2% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 5.5% 39 13.4% 12 8.0% 7 0.7% 1 0.5% 0 3.1% 2 5.9% 8 7.6% 8 Measham Village Centre 2.6% 18 0.0% 0 0.0% 0 4.6% 6 4.5% 3 5.6% 4 1.9% 3 1.7% 2 Nottingham City Centre 2.2% 15 4.0% 4 1.1% 1 4.6% 6 0.0% 0 0.6% 0 1.9% 3 1.4% 1 Nuneaton Town Centre 0.2% 1 0.6% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Swadlincote Town Centre 3.3% 23 0.0% 0 3.3% 3 8.1% 11 5.5% 4 3.6% 3 1.2% 2 0.9% 1 Tamworth Town Centre 2.0% 14 0.0% 0 0.5% 0 7.1% 9 5.6% 4 0.0% 0 0.0% 0 0.0% 0 Thurmaston District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 0.0% 0 Castle Marina Retail Park, 0.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Castle Bridge Road, Nottingham (Bensons for Beds, Harveys, Pets at Home) Centrum East Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 Wellington Road, Burton-on-Trent (Carpetright, Currys PC World, Dreams) Fosse Shopping Park, Fosse 5.9% 41 2.0% 2 2.9% 2 2.8% 4 1.3% 1 6.9% 5 12.4% 18 9.3% 10 Park Avenue, Leicester (JD Sports, Marks & Spencer, ScS) Giltbrook Retail Park, Ikea 2.0% 14 3.1% 3 0.0% 0 1.9% 3 0.7% 1 3.6% 3 1.1% 2 3.9% 4 Way, Giltbrook, Nottingham (Harveys, Ikea, Sofology) Meteor Centre, Mansfield 0.3% 2 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0 Road, Derby (Allied Carpets, Bensons for Beds, DFS) Regents Place Retail Park, 1.5% 11 0.6% 1 1.3% 1 0.0% 0 0.0% 0 2.3% 2 3.2% 5 2.5% 3 Broad Street, Loughborough (Carphone Warehouse, Currys PC World, Dunelm) Riverside Retail Park, 0.6% 4 0.0% 0 0.0% 0 3.1% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Electric Avenue, Nottingham (B&Q, Next, ) Ventura Retail Park, Ventura 1.1% 8 0.0% 0 0.0% 0 3.8% 5 2.5% 2 0.0% 0 0.6% 1 0.0% 0 Park Road, Tamworth (JD Sports, Marks & Spencer, Next) Whitwick Retail Park, 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 2 0.0% 0 Whitwick Road, Coalville (Peacocks, Ponden Mill, Sports Direct) Willowbrook Retail Park, 0.9% 6 2.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 3 0.9% 1 Derby Road, Loughborough (B&M, Dreams, Halfords) Wyvern Retail Park, Wyvern 0.3% 2 2.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Way, Chaddesden, Derby (Homebase, Next Home, Sainsbury's)

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 24 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Internet / mail order 13.6% 96 14.9% 14 16.4% 14 6.3% 8 23.2% 17 11.7% 8 11.7% 17 16.9% 18 B&Q, Jubilee Drive, Belton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Road, Loughborough Centurion Park, Watling 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Wilnecote, Tamworth Durham City Centre 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Gallagher Shopping Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 Axletree Way, Wednesbury Kidderminster Town Centre 0.3% 2 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Matlock Town Centre 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newhall Town Centre 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Ravenstone Village Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 0.0% 0 (Don't know / varies) 9.5% 66 4.8% 4 17.8% 15 7.8% 10 13.5% 10 8.5% 6 4.5% 6 13.4% 14 (Don't do this type of 18.6% 131 33.2% 30 16.9% 14 20.4% 27 14.1% 10 10.9% 8 14.7% 21 18.9% 20 shopping) Weighted base: 702 91 85 134 73 72 143 104 Sample: 702 100 100 102 100 100 100 100

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 25 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q18 Where else does your household do most of its shopping for furniture, soft furnishings and floor-coverings? [MR] Those who buy furniture, soft furnishings and floor-coverings at Q17

Anstey Village Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Ashby-de-la-Zouch Town 1.2% 7 0.0% 0 1.8% 1 4.0% 4 1.1% 1 0.7% 0 0.0% 0 0.0% 0 Centre Birmingham City Centre 0.7% 4 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.5% 0 0.0% 0 4.0% 3 Burton-on-Trent Town 0.4% 3 1.3% 1 0.0% 0 0.9% 1 0.6% 0 0.7% 0 0.0% 0 0.0% 0 Centre Castle Donington Town 0.6% 3 3.4% 2 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Castle Gresley Village 1.1% 6 0.0% 0 0.0% 0 3.9% 4 2.8% 2 0.5% 0 0.0% 0 0.0% 0 Centre Church Gresley Village 0.3% 2 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Centre Coalville Town Centre 4.0% 23 0.0% 0 8.0% 6 0.6% 1 0.6% 0 4.2% 3 6.7% 8 6.4% 5 Coventry City Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Derby City Centre 2.5% 15 9.0% 5 3.9% 3 2.1% 2 3.0% 2 3.5% 2 0.0% 0 0.0% 0 Ibstock Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 3.7% 21 0.9% 1 8.4% 6 0.0% 0 2.8% 2 8.2% 5 3.6% 4 4.1% 3 Long Eaton Town Centre 0.1% 1 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 3.4% 19 3.0% 2 2.9% 2 0.0% 0 0.9% 1 5.7% 4 4.1% 5 7.6% 6 Measham Village Centre 2.1% 12 0.0% 0 0.0% 0 0.9% 1 5.7% 4 1.4% 1 4.2% 5 1.8% 2 Melbourne Town Centre 0.1% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 2.5% 14 13.6% 8 1.2% 1 0.0% 0 6.6% 4 0.0% 0 0.7% 1 0.0% 0 Swadlincote Town Centre 2.7% 15 0.0% 0 0.0% 0 7.9% 8 6.8% 4 0.5% 0 0.0% 0 2.9% 2 Tamworth Town Centre 1.6% 9 0.0% 0 0.0% 0 2.1% 2 2.6% 2 3.3% 2 0.7% 1 2.9% 2 Fosse Shopping Park, Fosse 2.9% 16 0.0% 0 1.8% 1 0.0% 0 0.9% 1 4.5% 3 3.6% 4 8.6% 7 Park Avenue, Leicester (JD Sports, Marks & Spencer, ScS) Giltbrook Retail Park, Ikea 1.3% 7 3.0% 2 0.0% 0 0.0% 0 5.1% 3 2.2% 1 0.0% 0 0.9% 1 Way, Giltbrook, Nottingham (Harveys, Ikea, Sofology) Jolly Sailor Retail Park, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.7% 1 0.0% 0 Bonehill Road, Bitterscote, Tamworth (Argos, Poundland, TK Maxx) Regents Place Retail Park, 0.7% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 2 2.9% 2 Broad Street, Loughborough (Carphone Warehouse, Currys PC World, Dunelm) Ventura Retail Park, Ventura 0.5% 3 0.0% 0 0.9% 1 0.0% 0 3.5% 2 0.0% 0 0.0% 0 0.0% 0 Park Road, Tamworth (JD Sports, Marks & Spencer, Next) Willowbrook Retail Park, 0.2% 1 0.9% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Derby Road, Loughborough (B&M, Dreams, Halfords) Wyvern Retail Park, Wyvern 0.3% 2 2.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Way, Chaddesden, Derby (Homebase, Next Home, Sainsbury's) Internet / mail order 4.1% 24 5.6% 3 6.7% 5 2.4% 3 2.6% 2 9.5% 6 2.5% 3 2.4% 2 Belton Village Centre 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Long Whatton Village 0.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Ratby Village Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 Ravenstone Village Centre 0.1% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sutton Coldfield Town 0.1% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Wheatbridge Retail Park, 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 Wheathbridge Road, Chesterfield (Don't know / varies) 8.0% 46 8.5% 5 6.9% 5 4.1% 4 9.5% 6 7.5% 5 6.8% 8 14.4% 12 (Nowhere else) 57.2% 327 51.2% 31 59.0% 42 71.8% 76 46.1% 29 48.4% 31 66.8% 81 42.8% 36 Weighted base: 571 61 71 107 63 65 122 84 Sample: 56767818285907983

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 26 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q19 Where does your household do most of its shopping for DIY / hardware and garden items, this can include retail parks and the internet as well as town / district / city centres ?

Anstey Village Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 Ashby-de-la-Zouch Town 15.6% 110 0.0% 0 21.0% 18 36.9% 49 26.0% 19 15.4% 11 6.4% 9 3.0% 3 Centre Atherstone Town Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Burton-on-Trent Town 2.1% 15 0.0% 0 4.2% 4 5.5% 7 5.5% 4 0.0% 0 0.0% 0 0.0% 0 Centre Castle Donington Town 0.5% 3 3.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Church Gresley Village 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0 Centre Coalville Town Centre 11.4% 80 0.0% 0 15.9% 13 0.5% 1 1.3% 1 15.5% 11 22.2% 32 21.4% 22 Coventry City Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 Derby City Centre 4.2% 30 16.8% 15 3.6% 3 8.5% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hinckley Town Centre 0.4% 3 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.6% 0 0.6% 1 0.7% 1 Ibstock Town Centre 2.2% 16 0.0% 0 0.5% 0 0.0% 0 0.5% 0 13.5% 10 3.6% 5 0.0% 0 Leicester City Centre 1.7% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.0% 5 2.0% 3 4.2% 4 Long Eaton Town Centre 0.5% 4 4.2% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 12.6% 88 13.4% 12 27.8% 24 2.2% 3 0.0% 0 0.8% 1 27.2% 39 9.8% 10 Measham Village Centre 1.2% 9 0.0% 0 0.0% 0 0.0% 0 11.3% 8 0.6% 0 0.0% 0 0.0% 0 Melbourne Town Centre 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 0.7% 5 0.0% 0 0.0% 0 3.1% 4 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Nuneaton Town Centre 0.4% 3 0.0% 0 0.0% 0 2.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote Town Centre 2.8% 19 0.0% 0 0.0% 0 8.4% 11 10.7% 8 0.4% 0 0.0% 0 0.0%0 Tamworth Town Centre 1.0% 7 0.0% 0 0.5% 0 3.6% 5 2.0% 1 0.0% 0 0.0% 0 0.0% 0 Woodville Village Centre 0.4% 3 0.0% 0 0.0% 0 1.2% 2 1.0% 1 0.4% 0 0.0% 0 0.0% 0 Centrum East Retail Park, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 Wellington Road, Burton-on-Trent (Carpetright, Currys PC World, Dreams) Cross Street Retail Park, 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cross Street, Long Eaton (Aldi, Farmfoods, Just for Pets) Fosse Shopping Park, Fosse 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 1.5% 2 Park Avenue, Leicester (JD Sports, Marks & Spencer, ScS) Giltbrook Retail Park, Ikea 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 Way, Giltbrook, Nottingham (Harveys, Ikea, Sofology) Jolly Sailor Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 Bonehill Road, Bitterscote, Tamworth (Argos, Poundland, TK Maxx) Kingsway Retail Park, 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kingsway, Derby (Argos, Halfords, Next) Meteor Centre, Mansfield 0.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Derby (Allied Carpets, Bensons for Beds, DFS) Regents Place Retail Park, 2.2% 15 2.6% 2 0.0% 0 0.0% 0 0.5% 0 5.0% 4 0.6% 1 7.6% 8 Broad Street, Loughborough (Carphone Warehouse, Currys PC World, Dunelm) Riverside Retail Park, 0.2% 1 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Electric Avenue, Nottingham (B&Q, Next, Topshop) St Peter's Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 Lichfield Street, Burton-on-Trent (Dunelm, Halfords, Pets at Home) Ventura Retail Park, Ventura 0.5% 4 0.0% 0 0.0% 0 0.0% 0 5.0% 4 0.0% 0 0.0% 0 0.0% 0 Park Road, Tamworth (JD Sports, Marks & Spencer, Next) Whitwick Retail Park, 0.9% 7 0.0% 0 1.0% 1 0.0% 0 0.0% 0 2.6% 2 1.1% 2 2.3% 2

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 27 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Whitwick Road, Coalville (Peacocks, Ponden Mill, Sports Direct) Willowbrook Retail Park, 5.0% 35 16.1% 15 0.0% 0 0.0% 0 3.1% 2 3.3% 2 4.2% 6 9.7% 10 Derby Road, Loughborough (B&M, Dreams, Halfords) Wyvern Retail Park, Wyvern 0.7% 5 5.7% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Way, Chaddesden, Derby (Homebase, Next Home, Sainsbury's) Internet / mail order 3.3% 23 2.3% 2 5.9% 5 0.0% 0 0.7% 1 6.1% 4 5.4% 8 3.4% 4 B&Q, Jubilee Drive, Belton 5.6% 39 5.6% 5 3.0% 3 0.7% 1 0.0% 0 2.0% 1 8.1% 12 16.8% 17 Road, Loughborough B&Q, Wellington Road, 0.5% 4 4.1% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Derby Centurion Park, Watling 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Wilnecote, Tamworth Garden King Garden Centre, 0.2% 1 0.0% 0 0.0% 0 0.5% 1 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Park Road, Newhall Ivanhoe Business Park, 0.3% 2 0.0% 0 0.0% 0 0.0% 0 2.4% 2 0.4% 0 0.0% 0 0.0% 0 Ashby-de-la-Zouch Newton Regis Garden Store, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Newton Lane, Newton Regis Planters Garden Centre, 0.6% 4 0.0% 0 0.0% 0 3.1% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Woodlands Farm, Trinity Road, Tamworth Screwfix, Thornborough 0.9% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 2 2.5% 4 0.7% 1 Road, Coalville Sunnyside Garden Centre, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.4% 0 0.0% 0 0.5% 1 Leicester Road, Ibstock Tesco Extra, Resolution 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 Road, Ashby-de-la-Zouch The Garden Warehouse, 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 Gallows Lane, Measham Ticknall Village Centre 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wickes, Nottingham Road 2.5% 17 0.0% 0 2.2% 2 0.7% 1 9.2% 7 9.0% 7 0.8% 1 0.0% 0 Industrial Estate, Ashby-de-la-Zouch Wyevale Garden Centre, 0.4% 3 0.0% 0 0.5% 0 2.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ashby Road, Stapleton (Don't know / varies) 4.7% 33 2.4% 2 5.7% 5 5.5% 7 5.2% 4 1.8% 1 5.3% 7 5.7% 6 (Don't do this type of 11.5% 81 18.4% 17 7.6% 6 14.7% 20 7.6% 6 11.1% 8 8.4% 12 11.7% 12 shopping) Weighted base: 702 91 85 134 73 72 143 104 Sample: 702 100 100 102 100 100 100 100

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 28 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q20 Where else does your household do most of its shopping for DIY / hardware and garden items? [MR] Those who buy DIY / hardware and garden items at Q19:

Anstey Village Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Ashby-de-la-Zouch Town 11.2% 69 0.0% 0 12.4% 10 22.0% 25 15.3% 10 9.2% 6 8.2% 11 8.3% 8 Centre Burton-on-Trent Town 2.3% 14 1.4% 1 0.0% 0 8.1% 9 3.6% 2 0.5% 0 0.0% 0 1.1% 1 Centre Castle Donington Town 0.3% 2 2.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 9.0% 56 0.0% 0 12.2% 10 0.0% 0 2.2% 1 9.0% 6 22.5% 29 10.2% 9 Derby City Centre 1.4% 9 4.0% 3 2.1% 2 1.1% 1 0.6% 0 2.2% 1 0.9% 1 0.0% 0 Hinckley Town Centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 1 0.0% 0 0.0% 0 Ibstock Town Centre 0.9% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.5% 3 0.0% 0 2.7% 3 Leicester City Centre 0.7% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 1.8% 2 1.1% 1 Long Eaton Town Centre 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 7.7% 48 7.7% 6 13.1% 10 4.0% 5 0.0% 0 1.1% 1 14.1% 18 8.8% 8 Measham Village Centre 0.8% 5 0.0% 0 0.6% 0 0.0% 0 5.7% 4 0.0% 0 0.0% 0 0.8% 1 Moira Village Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 1.4% 9 6.0% 4 0.0% 0 3.7% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote Town Centre 1.5% 10 0.0% 0 2.2% 2 3.7% 4 4.8% 3 0.5% 0 0.0% 0 0.0% 0 Tamworth Town Centre 1.9% 12 0.0% 0 0.0% 0 3.6% 4 3.4% 2 2.9% 2 2.9% 4 0.0% 0 Cross Street Retail Park, 0.3% 2 1.4% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 Cross Street, Long Eaton (Aldi, Farmfoods, Just for Pets) Fosse Shopping Park, Fosse 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 Park Avenue, Leicester (JD Sports, Marks & Spencer, ScS) Kingsway Retail Park, 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kingsway, Derby (Argos, Halfords, Next) Meteor Centre, Mansfield 0.2% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Derby (Allied Carpets, Bensons for Beds, DFS) Regents Place Retail Park, 0.5% 3 0.8% 1 0.8% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 1.4% 1 Broad Street, Loughborough (Carphone Warehouse, Currys PC World, Dunelm) St George's Retail Park, St 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 George's Way, Leicester (Aldi, Currys PC World, Wickes) Ventura Retail Park, Ventura 0.5% 3 0.0% 0 0.0% 0 0.0% 0 4.9% 3 0.0% 0 0.0% 0 0.0% 0 Park Road, Tamworth (JD Sports, Marks & Spencer, Next) Whitwick Retail Park, 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 1.2% 2 0.0% 0 Whitwick Road, Coalville (Peacocks, Ponden Mill, Sports Direct) Willowbrook Retail Park, 2.2% 14 7.8% 6 0.0% 0 0.0% 0 0.0% 0 2.2% 1 2.9% 4 3.2% 3 Derby Road, Loughborough (B&M, Dreams, Halfords) Wyvern Retail Park, Wyvern 0.2% 1 0.8% 1 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Way, Chaddesden, Derby (Homebase, Next Home, Sainsbury's) Internet / mail order 2.0% 12 1.4% 1 4.3% 3 2.5% 3 0.0% 0 3.3% 2 0.6% 1 2.2% 2 B&Q, Jubilee Drive, Belton 2.2% 14 0.8% 1 0.6% 0 1.1% 1 2.6% 2 4.2% 3 2.5% 3 3.9% 4 Road, Loughborough B&Q, Wellington Road, 0.7% 4 2.9% 2 0.0% 0 0.0% 0 1.2% 1 2.2% 1 0.0% 0 0.0% 0 Derby Ivanhoe Business Park, 0.3% 2 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.5% 0 0.0% 0 0.0% 0 Ashby-de-la-Zouch Newton Regis Garden Store, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Newton Lane, Newton Regis Planters Garden Centre, 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 1.2% 2 0.0% 0 Woodlands Farm, Trinity

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 29 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Road, Tamworth Screwfix, Jubilee Drive, 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 Loughborough Stapleton Village Centre 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 2 0.0% 0 Sunnyside Garden Centre, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.6% 1 0.0% 0 Leicester Road, Ibstock Tesco Extra, Resolution 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 Road, Ashby-de-la-Zouch Wickes, Belton Road, 0.2% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Loughborough Wickes, Nottingham Road 1.6% 10 0.0% 0 4.3% 3 0.8% 1 6.3% 4 0.0% 0 0.0% 0 1.6% 1 Industrial Estate, Ashby-de-la-Zouch Wyevale Garden Centre, 0.5% 3 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 3 0.0% 0 Ashby Road, Stapleton (Don't know / varies) 1.7% 11 0.8% 1 0.0% 0 2.5% 3 2.8% 2 2.7% 2 1.3% 2 2.0% 2 (Nowhere else) 49.0% 304 59.4% 44 48.5% 38 49.9% 57 47.3% 32 47.2% 30 42.3% 55 51.8% 48 Weighted base: 621 74 78 114 68 64 131 92 Sample: 62586918589929092

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 30 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q21 Where does your household do most of its shopping for health, beauty and chemist items, this can include retail parks and the internet as well as town / district / city centres ?

Anstey Village Centre 0.2% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ashby-de-la-Zouch Town 23.7% 166 3.8% 3 24.8% 21 72.4% 97 38.6% 28 15.5% 11 0.0% 0 5.2% 5 Centre Burton-on-Trent Town 0.8% 6 0.0% 0 0.0% 0 3.1% 4 0.7% 1 0.0% 0 0.6% 1 0.0% 0 Centre Castle Donington Town 4.5% 32 34.8% 32 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 25.4% 178 0.0% 0 22.9% 19 0.0% 0 1.7% 1 23.4% 17 61.3% 8751.0%53 Derby City Centre 1.4% 10 8.6% 8 0.5% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0 0.0% 0 Hugglescote Village Centre 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.6% 1 0.5% 1 Ibstock Town Centre 3.4% 24 0.0% 0 0.0% 0 0.0% 0 3.3% 2 25.6% 19 1.9% 3 0.0% 0 Kegworth Village Centre 2.3% 16 17.2% 16 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 2.5% 18 0.0% 0 0.5% 0 4.1% 5 0.0% 0 4.9% 4 5.1% 7 0.9% 1 Long Eaton Town Centre 0.6% 4 4.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 2.8% 20 6.5% 6 5.6% 5 0.0% 0 0.0% 0 3.2% 2 0.8% 1 5.3% 6 Measham Village Centre 2.5% 17 0.0% 0 0.0% 0 0.0% 0 23.6% 17 0.0% 0 0.0% 0 0.0% 0 Melbourne Town Centre 0.2% 2 0.0% 0 1.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 0.3% 2 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nuneaton Town Centre 0.4% 3 0.0% 0 0.0% 0 2.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepshed Town Centre 0.1% 1 0.6% 1 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote Town Centre 2.2% 15 0.0% 0 0.0% 0 4.5% 6 12.4% 9 0.0% 0 0.0% 0 0.0% 0 Tamworth Town Centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 Whitwick Village Centre 2.0% 14 0.0% 0 5.4% 5 0.0% 0 0.0% 0 0.0% 0 1.4% 2 7.0% 7 Woodville Village Centre 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Fosse Shopping Park, Fosse 1.7% 12 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.9% 8 2.6% 3 Park Avenue, Leicester (JD Sports, Marks & Spencer, ScS) Ventura Retail Park, Ventura 0.3% 2 0.0% 0 0.0% 0 0.0% 0 3.1% 2 0.0% 0 0.0% 0 0.0% 0 Park Road, Tamworth (JD Sports, Marks & Spencer, Next) Whitwick Retail Park, 0.9% 6 0.0% 0 1.7% 1 0.0% 0 0.0% 0 1.9% 1 1.1% 2 1.7% 2 Whitwick Road, Coalville (Peacocks, Ponden Mill, Sports Direct) Willowbrook Retail Park, 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Derby Road, Loughborough (B&M, Dreams, Halfords) Wyvern Retail Park, Wyvern 0.3% 2 2.0% 2 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Way, Chaddesden, Derby (Homebase, Next Home, Sainsbury's) Internet / mail order 5.4% 38 6.2% 6 7.5% 6 3.2% 4 4.2% 3 6.0% 4 5.9% 8 5.8% 6 Belton Village Centre 0.1% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tesco Extra, Resolution 3.6% 25 0.0% 0 7.5% 6 0.5% 1 0.5% 0 9.0% 7 3.7% 5 5.5% 6 Road, Ashby-de-la-Zouch (Don't know / varies) 1.9% 13 0.9% 1 4.1% 3 1.2% 2 2.3% 2 0.0% 0 1.2% 2 3.9% 4 (Don't do this type of 10.0% 70 11.1% 10 15.0% 13 7.2% 10 7.9% 6 7.9% 6 10.5% 15 10.6% 11 shopping) Weighted base: 702 91 85 134 73 72 143 104 Sample: 702 100 100 102 100 100 100 100

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 31 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q22 Where else does your household do most of its shopping for health, beauty and chemist items? [MR] Those who buy health, beauty and chemist items at Q21:

Anstey Village Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Ashby-de-la-Zouch Town 6.1% 39 1.3% 1 6.0% 4 8.4% 10 17.3% 12 5.9% 4 2.8% 4 4.1% 4 Centre Burton-on-Trent Town 1.3% 8 0.0% 0 0.9% 1 2.4% 3 5.7% 4 0.0% 0 0.7% 1 0.0% 0 Centre Castle Donington Town 1.2% 8 8.3% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 Centre Coalville Town Centre 3.6% 23 0.0% 0 5.6% 4 0.0% 0 2.6% 2 9.4% 6 5.1% 6 4.5% 4 Derby City Centre 1.8% 12 10.4% 8 0.9% 1 1.0% 1 0.0% 0 2.1% 1 0.0% 0 0.0% 0 Hinckley Town Centre 0.7% 4 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 3.0% 4 0.0% 0 Hugglescote Village Centre 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 2 0.0% 0 Ibstock Town Centre 1.2% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.4% 7 0.7% 1 0.0% 0 Kegworth Village Centre 0.2% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 2.0% 12 1.0% 1 1.8% 1 1.0% 1 0.0% 0 1.9% 1 4.7% 6 1.9% 2 Long Eaton Town Centre 0.9% 6 4.6% 4 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 Loughborough Town Centre 5.3% 34 12.7% 10 8.9% 6 0.0% 0 0.0% 0 3.2% 2 4.9% 6 9.2% 9 Measham Village Centre 0.7% 4 0.0% 0 0.0% 0 0.0% 0 6.4% 4 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 0.9% 6 1.7% 1 0.0% 0 3.4% 4 0.0% 0 0.6% 0 0.0% 0 0.0% 0 Shepshed Town Centre 0.1% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote Town Centre 2.5% 16 1.3% 1 0.9% 1 7.3% 9 7.4% 5 0.0% 0 0.0% 0 0.0% 0 Tamworth Town Centre 1.3% 8 0.0% 0 0.0% 0 1.3% 2 4.0% 3 0.0% 0 3.0% 4 0.0% 0 Whitwick Village Centre 1.0% 6 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.1% 6 Woodville Village Centre 0.3% 2 0.0% 0 0.0% 0 0.0% 0 2.6% 2 0.0% 0 0.0% 0 0.0% 0 Cross Street Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Cross Street, Long Eaton (Aldi, Farmfoods, Just for Pets) Fosse Shopping Park, Fosse 2.1% 13 0.0% 0 3.7% 3 0.0% 0 0.0% 0 5.4% 4 3.7% 5 2.4% 2 Park Avenue, Leicester (JD Sports, Marks & Spencer, ScS) St George's Retail Park, St 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 George's Way, Leicester (Aldi, Currys PC World, Wickes) Ventura Retail Park, Ventura 1.0% 6 0.0% 0 0.9% 1 4.1% 5 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Park Road, Tamworth (JD Sports, Marks & Spencer, Next) Whitwick Retail Park, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 Whitwick Road, Coalville (Peacocks, Ponden Mill, Sports Direct) Wyvern Retail Park, Wyvern 0.1% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Way, Chaddesden, Derby (Homebase, Next Home, Sainsbury's) Internet / mail order 3.1% 20 3.6% 3 1.1% 1 6.4% 8 2.4% 2 7.7% 5 0.9% 1 0.0% 0 Sainsbury's, Civic Way, 0.3% 2 0.0% 0 0.0% 0 0.0% 0 3.2% 2 0.0% 0 0.0% 0 0.0% 0 Swadlincote Tesco Extra, Resolution 0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.8% 1 3.0% 2 0.0% 0 1.1% 1 Road, Ashby-de-la-Zouch (Don't know / varies) 1.8% 11 1.0% 1 0.6% 0 0.6% 1 1.1% 1 2.1% 1 1.6% 2 5.7% 5 (Nowhere else) 62.2% 393 55.6% 45 71.0% 51 64.1% 80 53.6% 36 52.6% 35 69.1% 88 62.3% 58 Weighted base: 632 81 72 124 67 67 128 93 Sample: 64193879591969089

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 32 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q23 Where does your household do most of its shopping for books, CDs, toys and gifts, this can include retail parks and the internet as well as town / district / city centres ?

Ashby-de-la-Zouch Town 6.4% 45 0.0% 0 5.2% 4 21.1% 28 5.9% 4 5.9% 4 2.7% 4 0.0% 0 Centre Birmingham City Centre 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-on-Trent Town 1.0% 7 0.0% 0 0.0% 0 1.5% 2 3.3% 2 1.9% 1 0.6% 1 0.0% 0 Centre Castle Donington Town 1.2% 8 8.5% 8 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 7.5% 53 0.0% 0 2.0% 2 1.0% 1 2.0% 1 2.2% 2 26.7% 38 8.2% 9 Derby City Centre 1.1% 8 5.1% 5 2.0% 2 0.0% 0 0.0% 0 1.9% 1 0.0% 0 0.0% 0 Hinckley Town Centre 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.8% 1 0.9% 1 Ibstock Town Centre 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 4.4% 31 0.0% 0 6.1% 5 2.3% 3 2.4% 2 9.2% 7 6.2% 9 5.0% 5 Lichfield City Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 Long Eaton Town Centre 0.2% 1 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 4.4% 31 14.0% 13 5.9% 5 0.9% 1 0.0% 0 3.3% 2 2.0% 3 6.6% 7 Nottingham City Centre 0.5% 4 2.6% 2 0.7% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nuneaton Town Centre 0.5% 4 0.0% 0 0.0% 0 2.3% 3 0.0% 0 0.6% 0 0.0% 0 0.0% 0 Shepshed Town Centre 0.3% 2 0.6% 1 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.0% 0 Swadlincote Town Centre 1.0% 7 1.1% 1 1.0% 1 2.9% 4 1.8% 1 0.4% 0 0.0% 0 0.0% 0 Tamworth Town Centre 0.4% 3 0.0% 0 0.0% 0 0.0% 0 3.2% 2 0.4% 0 0.0% 0 0.0% 0 Fosse Shopping Park, Fosse 1.3% 9 0.0% 0 7.1% 6 0.0% 0 0.0% 0 0.0% 0 0.6% 1 2.2% 2 Park Avenue, Leicester (JD Sports, Marks & Spencer, ScS) Ventura Retail Park, Ventura 1.1% 8 0.0% 0 0.0% 0 1.4% 2 5.3% 4 2.6% 2 0.0% 0 0.0% 0 Park Road, Tamworth (JD Sports, Marks & Spencer, Next) Whitwick Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Whitwick Road, Coalville (Peacocks, Ponden Mill, Sports Direct) Wyvern Retail Park, Wyvern 0.1% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Way, Chaddesden, Derby (Homebase, Next Home, Sainsbury's) Internet / mail order 42.5% 298 35.8% 32 40.2% 34 44.8% 60 44.4% 33 52.3% 38 40.6% 58 41.7% 43 Buckingham Town Centre 0.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Long Whatton Village 0.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Tesco Extra, Resolution 1.2% 8 0.0% 0 0.5% 0 0.0% 0 6.2% 5 3.1% 2 0.8% 1 0.0% 0 Road, Ashby-de-la-Zouch Whitby Town Centre 0.3% 2 0.0% 0 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 2.6% 18 0.0% 0 5.4% 5 3.6% 5 2.3% 2 0.0% 0 2.3% 3 3.4% 3 (Don't do this type of 21.2% 149 29.1% 26 21.8% 19 17.5% 23 17.1% 13 15.1% 11 16.7% 24 32.0% 33 shopping) Weighted base: 702 91 85 134 73 72 143 104 Sample: 702 100 100 102 100 100 100 100

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 33 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q24 Where else does your household do most of its shopping for other non-food items such as books, CDs, toys and gifts? [MR] Those who buy other non-food items at Q23:

Ashby-de-la-Zouch Town 6.6% 36 0.9% 1 5.5% 4 19.1% 21 5.3% 3 4.8% 3 2.7% 3 2.4% 2 Centre Atherstone Town Centre 0.2% 1 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Beaumont Leys District 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Centre Burton-on-Trent Town 2.3% 13 0.0% 0 0.9% 1 4.7% 5 6.5% 4 0.5% 0 1.0% 1 1.8% 1 Centre Castle Donington Town 0.1% 1 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 2.6% 14 0.0% 0 1.3% 1 0.6% 1 0.0% 0 7.5% 5 3.0% 4 6.3% 4 Coventry City Centre 1.3% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 4.3% 5 0.8% 1 Derby City Centre 3.1% 17 8.1% 5 7.8% 5 3.9% 4 4.4% 3 0.0% 0 0.0% 0 0.0% 0 Hinckley Town Centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.8% 1 Ibstock Town Centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Leicester City Centre 3.5% 19 1.2% 1 3.2% 2 1.5% 2 1.8% 1 6.0% 4 3.6% 4 8.1% 6 Lichfield City Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Long Eaton Town Centre 0.2% 1 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 5.2% 29 6.9% 4 6.9% 5 1.1% 1 0.0% 0 0.7% 0 8.0% 10 12.0% 8 Measham Village Centre 0.3% 2 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.7% 0 0.0% 0 0.0% 0 Nottingham City Centre 0.5% 3 0.9% 1 0.7% 0 0.0% 0 0.0% 0 0.7% 0 1.3% 2 0.0% 0 Swadlincote Town Centre 0.4% 2 0.0% 0 0.0% 0 1.8% 2 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Tamworth Town Centre 0.8% 5 0.0% 0 0.0% 0 0.6% 1 4.4% 3 0.7% 0 0.7% 1 0.0% 0 York City Centre 0.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Fosse Shopping Park, Fosse 0.8% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 2 1.0% 1 2.1% 2 Park Avenue, Leicester (JD Sports, Marks & Spencer, ScS) Ventura Retail Park, Ventura 1.4% 8 0.0% 0 0.0% 0 2.3% 3 5.3% 3 3.1% 2 0.0% 0 0.0% 0 Park Road, Tamworth (JD Sports, Marks & Spencer, Next) Whitwick Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Whitwick Road, Coalville (Peacocks, Ponden Mill, Sports Direct) Willowbrook Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Derby Road, Loughborough (B&M, Dreams, Halfords) Internet / mail order 8.2% 45 11.4% 7 5.6% 4 7.3% 8 5.9% 4 10.2% 6 12.0% 14 2.8% 2 Abroad 0.2% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Airport Retail Park, London 0.9% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 5 0.0% 0 Road, Coventry Brierley Hill Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Sainsbury's, Civic Way, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 Swadlincote Tesco Extra, Resolution 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Ashby-de-la-Zouch Waitrose, Harborough Road, 0.1% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Oadby (Don't know / varies) 2.0% 11 0.0% 0 4.7% 3 0.6% 1 3.6% 2 0.9% 1 2.7% 3 2.1% 2 (Nowhere else) 61.8% 342 67.8% 44 62.7% 42 60.0% 66 64.0% 39 60.2% 37 59.1% 70 62.8% 44 Weighted base: 553 64 66 110 61 62 119 71 Sample: 55173768582828172

Q25 Which of the following town centres has your household visited for shopping in the last 12 months? [MR/PR]

Ashby-de-la-Zouch 70.4% 495 22.3% 20 76.4% 65 92.8% 124 93.2% 68 83.8% 61 64.8% 92 61.2% 64 Coalville 61.1% 429 10.6% 10 59.6% 51 43.2% 58 55.2% 40 84.7% 61 85.7% 122 83.3% 87 Measham 13.1% 92 0.0% 0 2.4% 2 15.1% 20 65.0% 48 13.9% 10 4.9% 7 4.6% 5 Castle Donington 13.6% 95 57.9% 52 13.5% 12 6.0% 8 10.1% 7 5.3% 4 4.2% 6 5.8% 6 Ibstock 18.1% 127 0.0% 0 2.8% 2 8.7% 12 22.9% 17 62.3% 45 30.2% 43 7.9% 8 Kegworth 5.4% 38 36.1% 33 1.3% 1 0.5% 1 3.1% 2 0.4% 0 0.0% 0 0.9% 1 (None of these) 6.7% 47 23.1% 21 2.0% 2 2.0% 3 4.3% 3 2.5% 2 4.2% 6 10.8% 11 Weighted base: 702 91 85 134 73 72 143 104 Sample: 702 100 100 102 100 100 100 100

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 34 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q26 What does your household like about shopping in Ashby-de-la-Zouch? [MR] Those who have visited Ashby-de-la-Zouch in the last 12 months at Q25:

Cheap car parking 0.2% 1 0.0% 0 0.0% 0 0.6% 1 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Close to friends / relatives 1.2% 6 0.0% 0 3.1% 2 0.6% 1 0.0% 0 0.7% 0 1.7% 2 2.3%1 Close to home 30.2% 150 8.3% 2 18.3% 12 68.4% 85 43.3% 30 22.3% 14 5.1% 5 5.1% 3 Close to work / en route to 1.8% 9 0.0% 0 3.1% 2 0.0% 0 6.3% 4 1.6% 1 1.7% 2 0.0% 0 work Easy to get to by bus 0.1% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Easy to get to by car 1.4% 7 0.0% 0 0.0% 0 1.6% 2 0.0% 0 4.0% 2 0.0% 0 3.8% 2 Familiar / know where 3.2% 16 0.0% 0 0.7% 0 2.5% 3 4.0% 3 5.3% 3 1.7% 2 7.3% 5 everything is Feels safe 0.7% 3 0.0% 0 0.0% 0 0.6% 1 2.9% 2 1.2% 1 0.0% 0 0.0% 0 Good amount of car parking 0.9% 5 2.8% 1 0.0% 0 0.0% 0 5.1% 4 1.0% 1 0.0% 0 0.0% 0 Good bus services 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Good cafés / restaurants 2.8% 14 6.6% 1 5.5% 4 1.3% 2 4.0% 3 3.7% 2 0.9% 1 2.7%2 Good choice of clothing 1.2% 6 0.0% 0 0.7% 0 1.6% 2 0.0% 0 1.2% 1 1.8% 2 2.0% 1 shops Good choice of discount / 0.8% 4 2.8% 1 0.7% 0 0.0% 0 2.6% 2 0.7% 0 0.0% 0 0.8% 1 value shops Good choice of shops in 14.0% 69 19.2% 4 18.3% 12 6.1% 8 9.4% 6 17.6% 11 17.8% 16 19.8% 13 general Good choice of supermarkets 4.7% 23 0.0% 0 2.8% 2 6.0% 7 2.2% 1 3.5% 2 7.6% 7 5.3% 3 Good disabled access 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Good for financial services 2.2% 11 19.8% 4 0.7% 0 0.0% 0 1.9% 1 2.3% 1 2.2% 2 2.4% 2 (e.g. banks / building societies) Good layout / shops close 5.4% 27 5.1% 1 0.7% 0 4.9% 6 1.6% 1 12.8% 8 8.5% 8 3.8% 2 together Good market 1.4% 7 0.0% 0 2.0% 1 0.0% 0 1.9% 1 0.0% 0 4.0% 4 1.2% 1 Good quality of shops 3.9% 19 0.0% 0 2.3% 2 5.2% 6 3.7% 3 3.1% 2 6.4% 6 1.5% 1 Good range of independent 7.2% 35 7.9% 2 23.4% 15 2.3% 3 4.7% 3 6.8% 4 4.7% 4 6.3% 4 shops I can get everything I need 2.7% 13 17.0% 3 0.7% 0 1.9% 2 3.1% 2 4.9% 3 0.9% 1 1.5% 1 there Nice atmosphere / friendly 9.5% 47 13.0% 3 10.4% 7 7.7% 10 9.0% 6 12.6% 8 11.4% 11 5.9% 4 people Nice place to visit 10.0% 50 7.9% 2 2.6% 2 2.3% 3 19.1% 13 4.5% 3 15.0% 14 21.6% 14 Parking - it's easy to find a 0.9% 5 0.0% 0 4.8% 3 0.0% 0 0.6% 0 0.0% 0 0.0% 0 1.5% 1 space Quiet/notbusy 1.0% 5 0.0% 0 3.1% 2 0.0% 0 2.4% 2 0.5% 0 1.3% 1 0.0% 0 Well maintained and clean 2.4% 12 17.0% 3 0.0% 0 0.6% 1 0.0% 0 7.9% 5 1.3% 1 2.7% 2 (Don’t know) 3.8% 19 0.0% 0 3.1% 2 0.0% 0 1.6% 1 3.1% 2 5.3% 5 14.0% 9 (Don't like anything) 10.8% 53 18.6% 4 9.5% 6 11.7% 15 7.6% 5 6.5% 4 12.0% 11 13.6% 9 Convenient for school run 0.2% 1 3.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good choice / quality of 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 personal services (e.g. hairdressers, nail bar etc.) Good choice of charity shops 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Good choice of leisure 1.3% 7 0.0% 0 0.7% 0 0.0% 0 0.0% 0 3.1% 2 4.1% 4 0.8% 1 facilities Good for window shopping / 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 browsing Good pubs / bars 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 Old-fashioned / traditional 1.2% 6 5.1% 1 2.5% 2 0.0% 0 0.0% 0 0.0% 0 1.7% 2 2.7% 2 appearance Part of an overall day out 0.1% 1 2.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Supporting local shops 0.5% 2 0.0% 0 0.0% 0 1.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 495 20 65 124 68 61 92 64 Sample: 47722709591796258

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 35 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q27 What does your household dislike about shopping in Ashby-de-la-Zouch?[MR] Those who have visited Ashby-de-la-Zouch in the last 12 months at Q25:

Hard to get to by car 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 1.7% 2 0.0% 0 Hard to get to by train 0.2% 1 5.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lack of key national anchor 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.7% 0 0.0% 0 1.5% 1 shops Lack of pedestrianised areas 0.5% 2 0.0% 0 1.0% 1 0.0% 0 2.6% 2 0.0% 0 0.0% 0 0.0% 0 Lack of security / don't feel 1.1% 6 0.0% 0 0.0% 0 0.8% 1 4.4% 3 0.0% 0 1.7% 2 0.0% 0 safe Needs an update / revamp 1.5% 7 0.0% 0 0.0% 0 4.4% 5 0.0% 0 3.1% 2 0.0% 0 0.0% 0 Not attractive / poor 0.3% 1 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 environment Not enough / poor quality 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 cafés / restaurants Not enough / poor quality 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 public toilets Not enough / poor quality 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 seating areas Not enough car parking 2.5% 13 2.8% 1 0.0% 0 1.1% 1 1.8% 1 1.7% 1 5.5% 5 5.0% 3 Not enough food 1.1% 6 0.0% 0 0.0% 0 0.0% 0 4.5% 3 1.5% 1 1.7% 2 0.0% 0 supermarkets Not enough independent 3.9% 19 0.0% 0 5.5% 4 1.6% 2 11.6% 8 4.3% 3 0.0% 0 5.0% 3 shops Opening hours not long 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 enough Parking -expensive parking 6.3% 31 0.0% 0 4.3% 3 9.7% 12 11.1% 8 6.1% 4 2.5% 2 3.8% 2 Parking - no free parking 3.3% 16 0.0% 0 0.0% 0 4.9% 6 7.6% 5 6.8% 4 0.0% 0 1.2% 1 Parking - not enough spaces 9.7% 48 3.9% 1 9.1% 6 15.0% 19 6.7% 5 15.0% 9 6.8% 6 3.9% 3 available Poor disabled access 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Too busy / noisy 1.0% 5 0.0% 0 1.0% 1 1.9% 2 1.4% 1 0.5% 0 0.9% 1 0.0% 0 Too many betting shops 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 Too many charity shops 6.9% 34 0.0% 0 2.2% 1 19.3% 24 4.3% 3 5.0% 3 0.9% 1 2.7% 2 Too many discount / value 0.3% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 shops Too many empty shops 2.1% 10 0.0% 0 4.9% 3 0.0% 0 0.0% 0 0.0% 0 5.0% 5 3.8% 2 Too many national multiple 0.1% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 shops Traffic congestion 1.5% 7 0.0% 0 4.1% 3 0.8% 1 0.8% 1 0.9% 1 1.7% 2 1.5% 1 No Primark store 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 2 0.0% 0 0.0% 0 Not enough clothes / shoe 3.2% 16 5.1% 1 2.3% 2 7.3% 9 0.0% 0 0.0% 0 2.2% 2 3.8% 2 shops Not enough quality shops 0.2% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Not enoughshopsingeneral 1.8% 9 2.8% 1 1.4% 1 0.6% 1 0.6% 0 1.2% 1 1.7% 2 6.7% 4 Prefer to shop elsewhere 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Too far from home 0.4% 2 0.0% 0 3.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Too hilly 0.4% 2 2.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 2 0.0% 0 Too many cafés / restaurants 0.9% 5 0.0% 0 0.0% 0 0.6% 1 4.2% 3 0.7% 0 0.0% 0 1.2% 1 Too many clothes shops 0.2% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.5% 0 0.0% 0 0.0% 0 Too many estate agents 0.2% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Too many expensive shops 0.1% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Too many hairdressers / nail 0.8% 4 0.0% 0 0.0% 0 3.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 bars Too many shopsofone type 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 Too small 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 (Don’t know) 2.0% 10 0.0% 0 0.0% 0 0.6% 1 0.8% 1 1.4% 1 5.0% 5 4.8% 3 (Don't dislike anything) 57.7% 285 80.4% 16 64.9% 42 44.9% 56 56.6% 39 54.4% 33 63.4% 59 63.9% 41 Weighted base: 495 20 65 124 68 61 92 64 Sample: 47722709591796258

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 36 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q28 What does your household like about shopping in Coalville? [MR] Those who have visited Coalville in the last 12 months at Q25:

Cheap car parking 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 Close to friends / relatives 0.6% 3 0.0% 0 0.0% 0 1.2% 1 1.0% 0 0.0% 0 1.4% 2 0.0%0 Close to home 27.3% 117 43.7% 4 31.4% 16 14.4% 8 10.1% 4 34.1% 21 26.9% 33 35.4%31 Close to work / en route to 0.6% 2 0.0% 0 4.0% 2 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 work Easy to get to by car 1.0% 4 0.0% 0 0.0% 0 0.0% 0 4.4% 2 0.0% 0 0.0% 0 2.8% 2 Familiar / know where 1.0% 4 5.8% 1 0.9% 0 2.2% 1 0.0% 0 0.0% 0 0.7% 1 1.2% 1 everything is Feels safe 0.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 2 1.1% 1 Good amount of car parking 3.2% 14 0.0% 0 0.0% 0 0.0% 0 8.4% 3 10.4% 6 3.1% 4 0.0% 0 Good bus services 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Good cafés / restaurants 0.5% 2 0.0% 0 0.0% 0 1.2% 1 1.0% 0 0.0% 0 1.0% 1 0.0% 0 Good choice of clothing 0.1% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0 0.0% 0 0.0% 0 0.0% 0 shops Good choice of discount / 1.9% 8 0.0% 0 4.9% 2 2.4% 1 2.3% 1 1.2% 1 1.6% 2 0.9% 1 value shops Good choice of shops in 8.4% 36 11.6% 1 1.8% 1 17.9% 10 10.7% 4 16.2% 10 5.6% 7 3.2% 3 general Good choice of supermarkets 3.5% 15 19.7% 2 4.1% 2 5.5% 3 8.4% 3 4.5% 3 0.7% 1 0.9% 1 Good disabled access 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Good for financial services 0.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.2% 3 0.7% 1 0.0% 0 (e.g. banks / building societies) Good layout / shops close 3.6% 15 0.0% 0 1.8% 1 3.4% 2 1.3% 1 0.5% 0 9.6% 12 0.0% 0 together Good market 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 Good quality of shops 1.1% 5 0.0% 0 0.0% 0 3.4% 2 4.4% 2 0.5% 0 0.7% 1 0.0% 0 Good range of independent 1.7% 7 0.0% 0 1.6% 1 2.8% 2 1.3% 1 0.0% 0 1.6% 2 2.8% 2 shops I can get everything I need 1.0% 4 0.0% 0 5.4% 3 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.9% 1 there Nice atmosphere / friendly 0.5% 2 5.8% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 1.0% 1 0.0% 0 people Nice place to visit 0.3% 1 8.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Parking - it's easy to find a 1.4% 6 0.0% 0 1.2% 1 2.4% 1 2.3% 1 2.3% 1 1.0% 1 0.9% 1 space Pedestrianised streets / areas 0.1% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0 0.0% 0 0.0% 00.0%0 Quiet/notbusy 0.9% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 4 0.0% 0 (Don’t know) 1.9% 8 0.0% 0 0.0% 0 0.0% 0 10.6% 4 0.5% 0 1.3% 2 2.1% 2 (Don't like anything) 45.0% 193 21.4% 2 50.9% 26 50.0% 29 46.2% 19 36.1% 22 45.2% 55 46.3% 40 Convenient for school run 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 Free car parking 0.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.5% 3 0.0% 0 0.0% 0 Has a Home Bargains store 1.3% 5 0.0% 0 0.9% 0 0.0% 0 0.0% 0 1.4% 1 0.7% 1 3.8% 3 Old-fashioned / traditional 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 2 0.0% 0 appearance Weighted base: 429 10 51 58 40 61 122 87 Sample: 42010624649808984

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 37 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q29 What does your household dislike about shopping in Coalville? [MR] Those who have visited Coalville in the last 12 months at Q25:

Hard to get to by bus 0.2% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hard to get to by car 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 Lack of key national anchor 2.8% 12 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 12.9% 11 shops Needs an update / revamp 5.5% 24 0.0% 0 2.7% 1 7.5% 4 3.1% 1 8.0% 5 2.9% 4 9.5% 8 Not attractive / poor 7.9% 34 10.7% 1 7.9% 4 12.7% 7 14.2% 6 5.7% 3 3.5% 4 9.1% 8 environment Not enough / poor quality 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 cafés / restaurants Not enough / poor quality 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 2 0.0% 0 public toilets Not enough car parking 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 2.0% 2 Not enough food 7.0% 30 0.0% 0 0.9% 0 0.0% 0 6.3% 3 7.2% 4 5.7% 7 18.1% 16 supermarkets Not enough independent 18.0% 77 0.0% 0 18.2% 9 1.6% 1 13.1% 5 15.1% 9 21.7% 27 29.9% 26 shops Parking -expensive parking 4.0% 17 0.0% 0 6.2% 3 1.2% 1 3.6% 1 9.3% 6 3.3% 4 2.6% 2 Parking - no free parking 4.6% 20 0.0% 0 4.1% 2 1.2% 1 2.7% 1 5.6% 3 1.3% 2 12.7% 11 Parking - not enough spaces 1.6% 7 0.0% 0 0.0% 0 3.5% 2 5.0% 2 1.9% 1 1.3% 2 0.0% 0 available Poor atmosphere / unfriendly 6.5% 28 0.0% 0 13.6% 7 17.3% 10 3.6% 1 5.0% 3 5.4% 7 0.0% 0 people Poor layout / shops too far 1.1% 5 0.0% 0 0.0% 0 1.2% 1 1.3% 1 0.0% 0 1.9% 2 1.1% 1 apart Poor market 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 Too many betting shops 0.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 3 Too many charity shops 7.9% 34 0.0% 0 10.4% 5 0.0% 0 1.0% 0 6.1% 4 11.4% 14 12.1% 11 Too many discount / value 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 2 0.0% 0 shops Too many empty shops 21.9% 94 10.7% 1 22.6% 11 13.9% 8 3.6% 1 12.9% 8 36.4% 44 22.7% 20 Traffic congestion 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 1.8% 2 Dirty streets / unclean 0.7% 3 0.0% 0 0.0% 0 0.0% 0 5.9% 2 0.0% 0 0.0% 0 0.6% 1 General dislike of the town 0.2% 1 5.8% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 Lack of leisure facilities (e.g. 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.9% 1 cinema, theatre etc.) No Primark store 1.2% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 2 0.0% 0 3.8% 3 Not enough clothes / shoe 1.2% 5 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 1.9% 2 2.3% 2 shops Not enough facilities / 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 2 0.0% 0 activities for children Not enough 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 family-orientated facilities Not enough outdoor shops 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 Not enough quality shops 1.3% 6 0.0% 0 3.4% 2 0.0% 0 0.0% 0 0.0% 0 2.5% 3 0.9% 1 Not enoughshopsingeneral 7.9% 34 0.0% 0 8.8% 4 1.2% 1 1.3% 1 19.9% 12 4.9% 6 11.3% 10 Poor indoor shopping centre 0.2% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Prefer to shop elsewhere 0.3% 1 0.0% 0 0.0% 0 2.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shop rents / rates too high 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 Too far from home 0.1% 1 5.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Too many banks 0.5% 2 0.0% 0 0.9% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 2 0.0% 0 Too many cafés / restaurants 0.4% 2 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Too many clothes shops 0.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 1.4% 2 0.0% 0 Too many fast food / 0.1% 1 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 takeaway restaurants Too many independent shops 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 2 0.0% 0 Too many shopsofone type 0.8% 3 0.0% 0 0.0% 0 0.0% 0 4.4% 2 0.0% 0 1.4% 2 0.0% 0 (Don’t know) 2.2% 9 0.0% 0 0.0% 0 7.2% 4 9.8% 4 0.0% 0 0.0% 0 1.5% 1 (Don't dislike anything) 27.1% 116 66.9% 6 23.9% 12 39.1% 23 42.7% 17 28.1% 17 19.2% 24 19.6% 17 Weighted base: 429 10 51 58 40 61 122 87 Sample: 42010624649808984

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 38 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q30 What does your household like about shopping in Measham? [MR] Those who have visited Measham in the last 12 months at Q25:

Close to friends / relatives 8.2% 7 0.0% 0 0.0% 0 37.1% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Close to home 43.6% 40 0.0% 0 0.0% 0 12.5% 3 77.7% 37 4.2% 0 0.0% 0 0.0% 0 Close to work / en route to 4.9% 5 0.0% 0 0.0% 0 6.2% 1 0.0% 0 32.5% 3 0.0% 0 0.0% 0 work Easy to get to by car 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 Familiar / know where 0.9% 1 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 everything is Feels safe 0.9% 1 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 Good cafés / restaurants 1.4% 1 0.0% 0 0.0% 0 3.4% 1 0.0% 0 5.6% 1 0.0% 0 0.0% 0 Good choice of clothing 0.7% 1 0.0% 0 0.0% 0 3.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 shops Good choice of shops in 1.9% 2 0.0% 0 0.0% 0 0.0% 0 2.5% 1 5.6% 1 0.0% 0 0.0% 0 general Good choice of supermarkets 4.8% 4 0.0% 0 0.0% 0 0.0% 0 6.2% 3 13.8% 1 0.0% 0 0.0% 0 Good for financial services 0.6% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 (e.g. banks / building societies) Good market 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 Good quality of shops 2.3% 2 0.0% 0 0.0% 0 3.4% 1 2.3% 1 3.1% 0 0.0% 0 0.0% 0 Good range of independent 3.9% 4 0.0% 0 0.0% 0 0.0% 0 4.2% 2 0.0% 0 12.0% 1 15.6% 1 shops I can get everything I need 1.2% 1 0.0% 0 0.0% 0 3.4% 1 0.8% 0 0.0% 0 0.0% 0 0.0% 0 there Nice atmosphere / friendly 7.7% 7 0.0% 0 0.0% 0 12.5% 3 4.8% 2 0.0% 0 22.0% 2 15.6% 1 people Nice place to visit 3.4% 3 0.0% 0 0.0% 0 0.0% 0 6.5% 3 0.0% 0 0.0% 0 0.0% 0 Quiet/notbusy 1.0% 1 0.0% 0 0.0% 0 4.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't like anything) 20.3% 19 0.0% 0 0.0% 0 13.5% 3 9.8% 5 35.2% 4 66.0% 5 63.8% 3 Has a good garden centre 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 20.7% 1 Old-fashioned / traditional 2.8% 3 0.0% 0 100.0% 2 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 appearance Weighted base: 92 0 2 20 48 10 7 5 Sample: 1090 11966134 6

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 39 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q31 What does your household dislike about shopping in Measham? [MR] Those who have visited Measham in the last 12 months at Q25:

Lack of security / don't feel 1.3% 1 0.0% 0 0.0% 0 3.4% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 safe Needs an update / revamp 1.2% 1 0.0% 0 0.0% 0 3.4% 1 0.8% 0 0.0% 0 0.0% 0 0.0% 0 Not attractive / poor 1.2% 1 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 environment Not enough / poor quality 0.6% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 cafés / restaurants Not enough food 4.0% 4 0.0% 0 0.0% 0 0.0% 0 7.6% 4 0.0% 0 0.0% 0 0.0% 0 supermarkets Not enough independent 8.9% 8 0.0% 0 0.0% 0 0.0% 0 9.1% 4 0.0% 0 54.0% 4 0.0% 0 shops Opening hours not long 0.8% 1 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 enough Parking -expensive parking 1.2% 1 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 Parking - no free parking 1.2% 1 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 Parking - not enough spaces 4.6% 4 0.0% 0 0.0% 0 3.4% 1 6.8% 3 3.1% 0 0.0% 0 0.0% 0 available Poor atmosphere / unfriendly 1.8% 2 0.0% 0 0.0% 0 8.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 people Canal restorations taking too 1.4% 1 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0 long Dirty streets / unclean 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 Not enough clothes / shoe 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 shops Not enoughshopsingeneral 1.4% 1 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0 Parking restrictions are not 1.9% 2 0.0% 0 0.0% 0 0.0% 0 3.7% 2 0.0% 0 0.0% 0 0.0% 0 enforced Poor indoor shopping centre 0.6% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 Too many cafés / restaurants 0.6% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 Too many hairdressers / nail 0.6% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 bars Too many shopsofone type 0.6% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 Too small 0.7% 1 0.0% 0 0.0% 0 3.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know) 2.2% 2 0.0% 0 0.0% 0 0.0% 0 3.1% 1 0.0% 0 0.0% 0 11.2% 1 (Don't dislike anything) 70.0% 64 0.0% 0 100.0% 2 78.4% 16 61.2% 29 97.0% 10 46.0% 3 88.8% 4 Weighted base: 92 0 2 20 48 10 7 5 Sample: 1090 11966134 6

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 40 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q32 What does your household like about shopping in Castle Donington? [MR] Those who have visited Castle Doningtton in the last 12 months at Q25:

Close to friends / relatives 1.3% 1 0.0% 0 0.0% 0 15.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Close to home 36.0% 34 60.8% 32 20.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Close to work / en route to 2.0% 2 1.5% 1 5.4% 1 0.0% 0 7.3% 1 0.0% 0 0.0% 0 0.0% 0 work Easy to get to by car 0.8% 1 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Familiar / know where 1.7% 2 3.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 everything is Good amount of car parking 1.8% 2 0.0% 0 0.0% 0 0.0% 0 23.7% 2 0.0% 0 0.0% 0 0.0% 0 Good cafés / restaurants 1.6% 2 3.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good choice of shops in 12.3% 12 10.8% 6 0.0% 0 11.8% 1 0.0% 0 0.0% 0 86.0% 5 0.0% 0 general Good choice of supermarkets 1.2% 1 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good layout / shops close 0.9% 1 0.0% 0 7.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 together Good market 1.3% 1 0.0% 0 0.0% 0 15.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good quality of shops 2.4% 2 3.0% 2 0.0% 0 8.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Good range of independent 10.9% 10 10.0% 5 16.5% 2 31.3% 3 9.7% 1 0.0% 0 0.0% 0 0.0% 0 shops I can get everything I need 2.2% 2 3.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 there Nice atmosphere / friendly 4.7% 4 2.0% 1 17.6% 2 8.5% 1 0.0% 0 0.0% 0 0.0% 0 12.4% 1 people Nice place to visit 1.5% 1 0.0% 0 5.4% 1 0.0% 0 0.0% 0 0.0% 0 14.1% 1 0.0% 0 Number of large format 0.8% 1 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 shops (Don’t know) 4.5% 4 0.0% 0 0.0% 0 0.0% 0 32.1% 2 49.0% 2 0.0% 0 0.0% 0 (Don't like anything) 19.2% 18 15.9% 8 0.0% 0 8.5% 1 27.2% 2 51.0% 2 0.0% 0 87.6% 5 Good choice / quality of 1.9% 2 2.6% 1 3.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 personal services (e.g. hairdressers, nail bar etc.) Good choice of leisure 1.8% 2 0.0% 0 0.0% 0 0.0% 0 23.7% 2 0.0% 0 0.0% 0 0.0% 0 facilities Good pubs / bars 2.9% 3 0.0% 0 23.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 95 52 12 8 7 4 6 6 Sample: 102641388324

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 41 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q33 What does your household dislike about shopping in Castle Donington? [MR] Those who have visited Castle Doningtton in the last 12 months at Q25:

Hard to get to by train 1.1% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lack of key national anchor 0.6% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 shops Not enough car parking 2.3% 2 2.6% 1 7.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Not enough financial 3.6% 3 6.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 services (e.g. banks / building societies) Not enough food 2.8% 3 5.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 supermarkets Not enough independent 12.8% 12 20.8% 11 0.0% 0 15.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 shops Parking -expensive parking 0.6% 1 0.0% 0 0.0% 0 0.0% 0 7.3% 1 0.0% 0 0.0% 0 0.0% 0 Parking - no free parking 0.6% 1 0.0% 0 0.0% 0 0.0% 0 7.3% 1 0.0% 0 0.0% 0 0.0% 0 Parking - not enough spaces 7.4% 7 9.8% 5 0.0% 0 11.8% 1 12.6% 1 0.0% 0 0.0% 0 0.0% 0 available Too many charity shops 0.6% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Too many discount / value 0.6% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 shops Traffic congestion 1.5% 1 0.0% 0 12.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Noise pollution (e.g. 1.3% 1 0.0% 0 0.0% 0 15.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 aeroplanes overhead) Not enough clothes / shoe 4.2% 4 7.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 shops Not enoughshopsingeneral 1.2% 1 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Too far from home 5.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 86.0% 5 0.0% 0 Too many cafés / restaurants 0.6% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Too many estate agents 0.6% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Too many fast food / 1.4% 1 2.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 takeaway restaurants Too many shopsofone type 4.5% 4 6.5% 3 7.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know) 4.9% 5 3.5% 2 3.9% 0 0.0% 0 7.3% 1 49.0% 2 0.0% 0 0.0% 0 (Don't dislike anything) 53.4% 51 45.0% 24 69.2% 8 56.9% 5 80.1% 6 51.0% 2 14.1% 1 100.0% 6 Weighted base: 95 52 12 8 7 4 6 6 Sample: 102641388324

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 42 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q34 What does your household like about shopping in Ibstock? [MR] Those who have visited Ibstock in the last 12 months at Q25:

Close to home 34.7% 44 0.0% 0 18.5% 0 10.8% 1 44.3% 7 62.6% 28 15.7% 7 0.0% 0 Close to work / en route to 2.9% 4 0.0% 0 0.0% 0 0.0% 0 3.2% 1 0.9% 0 6.3% 3 0.0% 0 work Familiar / know where 2.7% 3 0.0% 0 25.8% 1 0.0% 0 0.0% 0 2.7% 1 3.6% 2 0.0% 0 everything is Feels safe 0.7% 1 0.0% 0 25.8% 1 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 Good amount of car parking 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 Good cafés / restaurants 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 6.5% 1 Good choice of clothing 1.1% 1 0.0% 0 0.0% 0 5.9% 1 4.3% 1 0.0% 0 0.0% 0 0.0% 0 shops Good choice of discount / 1.0% 1 0.0% 0 0.0% 0 0.0% 0 7.5% 1 0.0% 0 0.0% 0 0.0% 0 value shops Good choice of shops in 3.8% 5 0.0% 0 18.5% 0 16.7% 2 4.3% 1 3.9% 2 0.0% 0 0.0% 0 general Good choice of supermarkets 3.1% 4 0.0% 0 0.0% 0 0.0% 0 12.8% 2 0.7% 0 3.6% 2 0.0% 0 Good for financial services 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 (e.g. banks / building societies) Good market 0.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 Good quality of shops 2.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.7% 3 0.0% 0 0.0% 0 Good range of independent 10.5% 13 0.0% 0 0.0% 0 44.1% 5 3.2% 1 10.1% 5 3.6% 2 19.6% 2 shops Nice atmosphere / friendly 5.9% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.8% 2 11.8% 5 9.1% 1 people Nice place to visit 0.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 0 0.0% 0 0.0% 0 Parking - it's easy to find a 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 1 1.9% 1 0.0% 0 space (Don’t know) 3.6% 5 0.0% 0 0.0% 0 0.0% 0 17.4% 3 1.9% 1 0.0% 0 9.1% 1 (Don't like anything) 15.9% 20 0.0% 0 18.5% 0 11.7% 1 11.6% 2 11.5% 5 15.7% 7 55.7% 5 Free car parking 1.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.4% 2 0.0% 0 0.0% 0 Good choice / quality of 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0 personal services (e.g. hairdressers, nail bar etc.) Good garden centre 1.9% 2 0.0% 0 0.0% 0 10.8% 1 0.0% 0 0.7% 0 1.9% 1 0.0% 0 Has a Co-op supermarket 13.2% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 1 36.6% 16 0.0% 0 Has a good garden centre 0.8% 1 0.0% 0 18.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.5% 1 Has a petrol station 0.4% 1 0.0% 0 0.0% 0 0.0% 0 3.2% 1 0.0% 0 0.0% 0 0.0% 0 Old-fashioned / traditional 3.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.8% 4 0.0% 0 appearance Weighted base: 127 0 2 12 17 45 43 8 Sample: 140 0 5 9 21 67 29 9

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 43 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q35 What does your household dislike about shopping in Ibstock? [MR] Those who have visited Ibstock in the last 12 months at Q25:

Lack of key national anchor 3.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.5% 4 0.0% 0 0.0% 0 shops Needs an update / revamp 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 6.5% 1 Not attractive / poor 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 environment Not enough food 5.2% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.9% 2 3.6% 2 40.0% 3 supermarkets Not enough independent 14.0% 18 0.0% 0 0.0% 0 16.7% 2 4.6% 1 22.0% 10 2.7% 1 49.1% 4 shops Parking - no free parking 0.3% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 0 0.0% 0 0.0% 0 0.0% 0 Parking - not enough spaces 1.8% 2 0.0% 0 0.0% 0 0.0% 0 5.5% 1 3.1% 1 0.0% 0 0.0% 0 available Poor atmosphere / unfriendly 0.3% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 0 0.0% 0 0.0% 0 0.0% 0 people Too many empty shops 3.4% 4 0.0% 0 0.0% 0 0.0% 0 2.3% 0 5.0% 2 3.9% 2 0.0% 0 Lack of leisure facilities (e.g. 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0 cinema, theatre etc.) Not enoughshopsingeneral 3.8% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.2% 3 3.6% 2 0.0% 0 Too many cafés / restaurants 0.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 Too many expensive shops 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 1 0.0% 0 0.0% 0 Too many fast food / 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 takeaway restaurants Too many shopsofone type 1.5% 2 0.0% 0 0.0% 0 0.0% 0 3.2% 1 3.1% 1 0.0% 0 0.0% 0 (Don’t know) 2.9% 4 0.0% 0 0.0% 0 0.0% 0 9.8% 2 1.6% 1 0.0% 0 15.6% 1 (Don't dislike anything) 66.3% 84 0.0% 0 100.0% 2 83.3% 10 74.5% 13 44.7% 20 86.3% 37 28.7% 2 Weighted base: 127 0 2 12 17 45 43 8 Sample: 140 0 5 9 21 67 29 9

Q36 What does your household like about shopping in Kegworth? [MR] Those who have visited Kegworth in the last 12 months at Q25:

Close to home 47.1% 18 49.4% 16 0.0% 0 0.0% 0 76.5% 2 0.0% 0 0.0% 0 0.0% 0 Close to work / en route to 6.2% 2 5.5% 2 0.0% 0 0.0% 0 23.5% 1 0.0% 0 0.0% 0 0.0% 0 work Familiar / know where 1.5% 1 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 everything is Good cafés / restaurants 13.6% 5 10.5% 3 0.0% 0 0.0% 0 76.5% 2 0.0% 0 0.0% 0 0.0% 0 Good choice of shops in 1.5% 1 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 general Good range of independent 6.2% 2 7.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 shops Nice atmosphere / friendly 2.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.1% 1 people Nice place to visit 5.8% 2 4.9% 2 58.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't like anything) 24.6% 9 24.2% 8 41.8% 0 100.1% 1 0.0% 0 100.1% 0 0.0% 0 0.0% 0 Has a Co-op supermarket 2.7% 1 3.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weightedbase:3833112001 Sample: 4336212101

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 44 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q37 What does your household dislike about shopping in Kegworth? [MR] Those who have visited Kegworth in the last 12 months at Q25:

Not attractive / poor 1.5% 1 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 environment Not enough car parking 3.5% 1 4.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Not enough food 2.0% 1 2.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 supermarkets Not enough independent 7.6% 3 8.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 shops Parking - not enough spaces 10.6% 4 12.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 available Too busy / noisy 1.8% 1 0.0% 0 0.0% 0 100.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Too many empty shops 2.9% 1 3.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Too many national multiple 5.4% 2 6.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 shops Traffic congestion 10.4% 4 12.1% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Not enoughshopsingeneral 13.2% 5 15.3% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Parking restrictions are not 2.7% 1 3.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 enforced Too many roadworks 2.0% 1 2.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Too many shopsofone type 1.5% 1 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't dislike anything) 49.3% 19 43.1% 14 100.0% 1 0.0% 0 100.0% 2 100.1% 0 0.0% 0 100.1% 1 Weightedbase:3833112001 Sample: 4336212101

Q38 Does you or your household do any of the following leisure activities? [MR/PR]

Cinema 49.9% 350 33.4% 30 41.6% 35 49.7% 67 51.7% 38 56.1% 41 56.9% 81 56.1% 58 Theatre 25.5% 179 22.7% 21 18.9% 16 24.4% 33 28.6% 21 30.8% 22 19.5% 28 37.4% 39 Pub / bar 51.8% 364 54.4% 49 51.5% 44 51.1% 68 53.7% 39 48.3% 35 60.2% 86 40.4% 42 Restaurant / cafés 70.2% 493 55.0% 50 68.4% 58 66.1% 88 81.4% 60 83.4% 60 78.3%11262.0%65 Nightclub 7.2% 51 1.7% 2 3.1% 3 10.0% 13 6.3% 5 11.7% 8 9.5% 14 6.3% 7 Bingo 4.8% 33 2.1% 2 3.1% 3 1.2% 2 3.5% 3 6.4% 5 12.6% 18 2.0% 2 Health & fitness club 27.7% 194 24.6% 22 25.6% 22 26.4% 35 34.2% 25 22.1% 16 26.2% 37 34.9% 36 Ten-pin bowling 13.1% 92 4.0% 4 8.6% 7 8.4% 11 13.7% 10 22.6% 16 19.2% 27 15.6% 16 Museum 20.1% 141 20.3% 18 15.2% 13 18.9% 25 32.6% 24 14.7% 11 20.2% 29 20.3% 21 Art gallery 8.8% 62 10.0% 9 9.3% 8 11.5% 15 13.4% 10 6.7% 5 2.2% 3 11.1% 12 Ice rink 5.2% 37 2.9% 3 4.8% 4 5.2% 7 4.6% 3 10.6% 8 2.6% 4 7.7% 8 Trampoline centre 16.3% 114 5.5% 5 18.8% 16 18.7% 25 20.1% 15 21.7% 16 18.9% 27 10.3% 11 (None of these) 13.0% 91 20.9% 19 16.3% 14 10.7% 14 7.1% 5 5.9% 4 8.0% 11 21.9% 23 Weighted base: 702 91 85 134 73 72 143 104 Sample: 702 100 100 102 100 100 100 100

Q39 Where did you or a member of your family last visit the cinema? Those who visit the cinema at Q38:

Bardon Village Centre 0.1% 0 0.0% 0 1.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Birmingham City Centre 1.2% 4 0.0% 0 0.0% 0 6.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burton-on-Trent Town 7.4% 26 3.4% 1 2.3% 1 18.8% 12 8.2% 3 10.3% 4 2.9% 2 3.4% 2 Centre Coalville Town Centre 0.7% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 2.1% 2 0.0% 0 Coventry City Centre 0.3% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 1.4% 1 0.0% 0 0.0% 0 Derby City Centre 6.5% 23 47.3% 14 20.0% 7 0.0% 0 0.0% 0 1.1% 0 1.0% 1 0.0% 0 Leicester City Centre 19.9% 70 1.9% 1 7.1% 3 1.0% 1 10.9% 4 25.6% 10 41.6% 34 30.3% 18 London (Central / West End) 0.1% 0 0.0% 0 1.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Loughborough Town Centre 31.8% 111 34.3% 10 50.1% 18 4.3% 3 1.4% 1 33.6% 14 44.9% 36 51.0% 30 Nottingham City Centre 1.0% 4 9.7% 3 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nuneaton Town Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 0 0.0% 0 0.0% 0 Sheffield City Centre 2.1% 7 0.0% 0 0.0% 0 6.3% 4 0.0% 0 0.0% 0 0.0% 0 5.6% 3 Swadlincote Town Centre 23.7% 83 0.0% 0 6.6% 2 59.0% 39 67.2% 25 15.4% 6 5.7% 58.5%5 Swannington Village Centre 1.0% 4 0.0% 0 0.0% 0 0.0% 0 4.6% 2 4.6% 2 0.0% 0 0.0% 0 Tamworth Town Centre 2.3% 8 0.0% 0 7.7% 3 0.0% 0 6.2% 2 7.0% 3 0.0% 0 0.0% 0 Bath City Centre 0.3% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Milton Keynes Town Centre 0.3% 1 3.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tiverton Town Centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 (Don't know / can't 1.0% 3 0.0% 0 1.8% 1 1.9% 1 0.0% 0 0.0% 0 1.9% 2 0.0% 0 remember) Weighted base: 350 30 35 67 38 41 81 58 Sample: 32233394948525150

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 45 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q40 Where did you or a member of your family last visit the Theatre? Those who visit the theatre at Q38:

Ashby-de-la-Zouch Town 1.9% 3 0.0% 0 0.0% 0 8.0% 3 0.0% 0 0.0% 0 0.0% 0 1.9% 1 Centre Birmingham City Centre 7.9% 14 0.0% 0 3.9% 1 7.9% 3 43.9% 9 1.4% 0 0.0% 0 3.8% 1 Coalville Town Centre 1.7% 3 0.0% 0 2.8% 0 0.0% 0 0.0% 0 0.0% 0 7.2% 2 1.4% 1 Coventry City Centre 1.2% 2 0.0% 0 0.0% 0 0.0% 0 7.9% 2 2.5% 1 0.0% 0 0.0% 0 Derby City Centre 2.8% 5 14.1% 3 6.6% 1 0.0% 0 5.3% 1 0.0% 0 0.0% 0 0.0% 0 Hinckley Town Centre 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 Leicester City Centre 33.3% 60 5.0% 1 20.3% 3 15.1% 5 18.0% 4 58.1% 13 38.7% 11 59.0% 23 Lichfield City Centre 1.9% 3 0.0% 0 0.0% 0 2.9% 1 0.0% 0 0.0% 0 0.0% 0 6.2% 2 London (Central / West End) 13.1% 23 10.1% 2 0.0% 0 28.5% 9 7.0% 1 9.7% 2 23.3% 6 5.2% 2 Loughborough Town Centre 10.3% 19 15.1% 3 34.5% 6 0.0% 0 0.0% 0 16.6% 4 6.0% 2 11.5% 4 Nottingham City Centre 13.4% 24 50.2% 10 15.5% 2 10.0% 3 12.8% 3 9.8% 2 0.0% 0 7.7% 3 Buxton Town Centre 0.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.6% 2 0.0% 0 City Centre 0.3% 1 2.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Manchester City Centre 0.3% 1 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0 North Kilworth Village 0.3% 1 2.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Stratford-upon-Avon Town 0.3% 1 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0 Centre (Don't know / can't 10.1% 18 0.0% 0 16.4% 3 27.6% 9 0.0% 0 1.9% 0 19.2% 5 1.9% 1 remember) Weighted base: 179 21 16 33 21 22 28 39 Sample: 18224182333272037

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 46 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q41 Where did you or a member of your family last visit a pub / bar? Those who visit for pubs / bars at Q38:

Appleby Magna Village 0.5% 2 0.0% 0 0.0% 0 1.0% 1 3.0% 1 0.0% 0 0.0% 0 0.0% 0 Centre Ashby-de-la-Zouch Town 22.6% 82 0.0% 0 18.7% 8 71.4% 49 13.8% 5 22.6% 8 5.1% 4 17.6% 7 Centre Bardon Village Centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 Belton Village Centre 0.1% 0 0.0% 0 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Birmingham City Centre 0.5% 2 0.0% 0 0.0% 0 0.0% 0 4.5% 2 0.0% 0 0.0% 0 0.0% 0 Blackfordby Village Centre 0.4% 2 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Breedon-on-the-Hill Village 0.5% 2 1.1% 1 2.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Burton-on-Trent Town 0.6% 2 0.0% 0 0.0% 0 0.0% 0 5.9% 2 0.0% 0 0.0% 0 0.0% 0 Centre Castle Donington Town 5.5% 20 34.9% 17 6.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Church Gresley Village 0.3% 1 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.9% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 18.2% 66 0.0% 0 6.7% 3 1.0% 1 6.3% 2 17.3% 6 49.4% 42 27.4% 12 Coleorton Village Centre 1.2% 4 0.0% 0 5.9% 3 1.0% 1 0.0% 0 0.0% 0 0.0% 0 2.3% 1 Coventry City Centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 Derby City Centre 1.9% 7 8.2% 4 1.4% 1 1.8% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Diseworth Village Centre 0.3% 1 1.6% 1 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Donisthorpe Village Centre 0.9% 3 0.0% 0 0.0% 0 0.0% 0 8.2% 3 0.0% 0 0.0% 0 0.0% 0 Heather Village Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 Ibstock Town Centre 1.8% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 19.0% 7 0.0% 0 0.0% 0 Kegworth Village Centre 1.6% 6 12.2% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 6.0% 22 1.6% 1 7.1% 3 0.0% 0 4.5% 2 7.9% 3 11.2% 10 8.8% 4 Lichfield City Centre 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London (Central / West End) 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2 0.0% 0 Long Whatton Village 0.8% 3 5.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Loughborough Town Centre 7.8% 28 7.3% 4 9.2% 4 0.0% 0 0.0% 0 0.0% 0 15.7% 14 17.1% 7 Lount Village Centre 0.5% 2 0.0% 0 3.3% 1 0.0% 0 0.0% 0 0.9% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.4% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 1.0% 1 0.0% 0 Centre Village Centre 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 1 1.0% 1 0.0% 0 Measham Village Centre 1.9% 7 0.0% 0 0.0% 0 0.0% 0 14.1% 6 4.0% 1 0.0% 0 0.0% 0 Melbourne Town Centre 1.5% 6 0.0% 0 1.4% 1 6.1% 4 0.0% 0 0.0% 0 0.0% 0 1.8% 1 Moira Village Centre 0.4% 1 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 1.9% 7 1.6% 1 4.6% 2 6.1% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nuneaton Town Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 0 0.0% 0 0.0% 0 Packington Village Centre 0.8% 3 0.0% 0 0.0% 0 1.0% 1 4.6% 2 1.2% 0 0.0% 0 0.0% 0 Ravenstone Village Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 0 0.0% 0 0.0% 0 Shardlow Village Centre 1.1% 4 8.1% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sheffield City Centre 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.4% 2 0.0% 0 0.0% 0 Shepshed Town Centre 0.1% 0 0.0% 0 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swadlincote Town Centre 0.9% 3 0.0% 0 1.9% 1 1.4% 1 2.4% 1 0.0% 0 0.0% 0 1.8% 1 Swannington Village Centre 0.1% 0 0.0% 0 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 Thringstone Village Centre 1.5% 5 0.0% 0 12.1% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitwick Village Centre 2.5% 9 0.0% 0 8.2% 4 0.0% 0 0.0% 0 0.0% 0 1.0% 1 11.0% 5 Abroad 0.7% 3 5.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Aston-on-Trent Village 0.1% 0 0.0% 0 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Broadway Village Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 Chilcote Village Centre 0.3% 1 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Copt Oak Local Centre 0.1% 0 0.0% 0 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Donington-le-Heath Village 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 Centre East Leake Village Centre 0.1% 0 0.0% 0 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 EdinburghCity Centre 0.1% 0 0.0% 0 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Gelsmoor Local Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 Hemington Village Centre 1.1% 4 8.2% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ingleby Village Centre 0.3% 1 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nailstone Village Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 0 0.0% 0 0.0% 0 Newton Burgoland Local 0.3% 1 0.0% 0 0.0% 0 0.0% 0 2.4% 1 0.9% 0 0.0% 0 0.0% 0 Centre Osbaston Village Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 0 0.0% 0 0.0% 0 Oxford City Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 0 0.0% 0 0.0% 0 Repton Village Centre 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Snarestone Village Centre 1.0% 4 0.0% 0 0.0% 0 0.0% 0 9.6% 4 0.0% 0 0.0% 0 0.0% 0 Southport Town Centre 0.3% 1 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 47 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Walton-on-Trent Village 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Centre Wilson Local Centre 0.1% 0 0.0% 0 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Village 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 Centre Woodhouses Village Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 (Don't know / can't 6.0% 22 0.0% 0 1.0% 0 1.0% 1 14.9% 6 8.0% 3 10.5% 9 7.2% 3 remember) Weighted base: 364 49 44 68 39 35 86 42 Sample: 33655474953464739

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 48 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q42 Where did you or a member of your family last visit a restaurant / café? Those who visit for restaurants at Q38:

Appleby Magna Village 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.5% 0 0.0% 0 0.0% 0 Centre Ashby-de-la-Zouch Town 24.5% 121 0.0% 0 19.6% 11 62.0% 55 28.7% 17 35.7% 22 10.6% 12 6.1% 4 Centre Bardon Village Centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.8% 1 Birmingham City Centre 0.6% 3 2.1% 1 0.0% 0 0.0% 0 3.0% 2 0.5% 0 0.0% 0 0.0% 0 Blackfordby Village Centre 0.4% 2 0.0% 0 0.0% 0 0.0% 0 3.0% 2 0.0% 0 0.0% 0 0.0% 0 Breedon-on-the-Hill Village 0.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Burton-on-Trent Town 1.0% 5 0.0% 0 0.0% 0 2.6% 2 4.3% 3 0.0% 0 0.0% 0 0.0% 0 Centre Castle Donington Town 2.1% 11 21.2% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 15.6% 77 0.0% 0 12.7% 7 0.0% 0 0.0% 0 12.5% 8 35.2% 39 35.3% 23 Coleorton Village Centre 2.0% 10 0.0% 0 2.9% 2 3.0% 3 0.0% 0 1.4% 1 2.1% 2 3.5% 2 Coventry City Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 Derby City Centre 3.7% 18 12.8% 6 2.9% 2 0.8% 1 0.0% 0 0.0% 0 5.6% 6 5.3% 3 Diseworth Village Centre 0.2% 1 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Heather Village Centre 0.2% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hinckley Town Centre 0.8% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 4 0.0% 0 Ibstock Town Centre 2.3% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.5% 9 1.4% 2 1.5% 1 Kegworth Village Centre 1.0% 5 8.6% 4 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 6.7% 33 3.8% 2 2.9% 2 0.0% 0 6.9% 4 4.0% 2 16.4% 18 7.1% 5 Lichfield City Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 London (Central / West End) 0.2% 1 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Long Whatton Village 0.9% 4 5.9% 3 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 1 Centre Loughborough Town Centre 7.9% 39 8.9% 4 15.1% 9 0.0% 0 0.0% 0 4.9% 3 10.6% 12 16.6% 11 Lount Village Centre 0.2% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 Market Bosworth Town 0.4% 2 0.0% 0 0.8% 0 0.0% 0 0.9% 1 2.0% 1 0.0% 0 0.0% 0 Centre Markfield Village Centre 1.0% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 4 2.0% 1 Measham Village Centre 2.0% 10 0.0% 0 0.0% 0 4.7% 4 8.4% 5 0.0% 0 0.7% 1 0.0% 0 Melbourne Town Centre 0.4% 2 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 Nottingham City Centre 3.0% 15 5.4% 3 7.0% 4 6.6% 6 0.9% 1 3.1% 2 0.0% 0 0.0% 0 Nuneaton Town Centre 0.1% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Oakthorpe Village Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 Packington Village Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 Shardlow Village Centre 0.3% 2 3.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sheffield City Centre 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 2 0.0% 0 1.2% 1 Shepshed Town Centre 0.8% 4 0.0% 0 0.8% 0 0.0% 0 0.9% 1 0.0% 0 1.8% 2 1.2% 1 Swadlincote Town Centre 1.3% 7 0.0% 0 0.8% 0 3.3% 3 4.6% 3 0.0% 0 0.0% 0 0.8% 1 Swannington Village Centre 0.6% 3 0.0% 0 1.4% 1 0.0% 0 0.7% 0 0.0% 0 1.4% 2 0.0% 0 Tamworth Town Centre 0.7% 3 0.0% 0 0.0% 0 0.0% 0 3.7% 2 0.0% 0 1.0% 1 0.0% 0 Thringstone Village Centre 1.2% 6 0.0% 0 5.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 2 Whitwick Village Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Woodville Village Centre 0.6% 3 0.0% 0 0.8% 0 1.4% 1 0.7% 0 0.0% 0 0.0% 0 1.2% 1 Abroad 1.0% 5 7.3% 4 0.8% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 Alton Village Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Appleby Parva Local Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 Bath City Centre 0.2% 1 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Belper Town Centre 0.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Boundary Local Centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 Broadway Village Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Clawton Village Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Copt Oak Local Centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 Draycott-in-the-Clay Village 0.2% 1 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre EdinburghCity Centre 0.1% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Gelsmoor Local Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Griffydam Village Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 Hartshorme Village Centre 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hoby Local Centre 0.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ingleby Village Centre 0.3% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kirby Muxloe Village Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 Leeds City Centre 0.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lount Local Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Mountsorrel Village Centre 0.1% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newbold Local Centre 0.1% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Village 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 49 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Osbaston Village Centre 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 2 0.0% 0 0.0% 0 Oxford City Centre 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 Peggs Green Local Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 Redditch Town Centre 0.4% 2 0.0% 0 0.0% 0 0.0% 0 3.0% 2 0.0% 0 0.0% 0 0.0% 0 Repton Village Centre 1.8% 9 0.0% 0 5.5% 3 6.1% 5 0.0% 0 0.7% 0 0.0% 0 0.0% 0 Rowsley Village Centre 0.1% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Solihull Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Southampton City Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Twycross Village Centre 0.9% 4 0.0% 0 0.0% 0 0.0% 0 4.5% 3 0.0% 0 1.4% 2 0.0% 0 Uxbridge Town Centre 0.8% 4 0.0% 0 0.0% 0 4.7% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Walton-on-Trent Village 0.3% 2 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.7% 1 0.0% 0 Centre Wilson Local Centre 0.2% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Woodhouses Village Centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 (Don't know / can't 6.7% 33 10.7% 5 8.4% 5 1.1% 1 14.5% 9 10.6% 6 3.5% 4 4.3% 3 remember) Weighted base: 493 50 58 88 60 60 112 65 Sample: 48358656479837064

Q43 Where did you or a member of your family last visit a nightclub? Those who visit for nightclubs at Q38:

Ashby-de-la-Zouch Town 23.9% 12 0.0% 0 100.0% 3 0.0% 0 11.8% 1 22.2% 2 28.0% 4 50.0% 3 Centre Coalville Town Centre 13.6% 7 0.0% 0 0.0% 0 0.0% 0 38.2% 2 0.0% 0 37.9% 5 0.0% 0 Derby City Centre 11.7% 6 0.0% 0 0.0% 0 31.2% 4 38.2% 2 0.0% 0 0.0% 0 0.0% 0 Ibstock Town Centre 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.1% 0 0.0% 0 0.0% 0 Leicester City Centre 12.2% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 28.2% 2 28.0% 4 0.0% 0 Loughborough Town Centre 8.9% 5 0.0% 0 0.0% 0 9.4% 1 0.0% 0 0.0% 0 0.0% 0 50.0% 3 Nottingham City Centre 11.1% 6 0.0% 0 0.0% 0 28.2% 4 0.0% 0 22.2% 2 0.0% 0 0.0% 0 Sheffield City Centre 3.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 22.2% 2 0.0% 0 0.0% 0 Abroad 3.2% 2 50.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.2% 1 0.0% 0 Leeds City Centre 8.2% 4 0.0% 0 0.0% 0 31.2% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / can't 2.6% 1 50.0% 1 0.0% 0 0.0% 0 11.8% 1 0.0% 0 0.0% 0 0.0% 0 remember) Weighted base: 51 2 3 13 5 8 14 7 Sample: 262254742

Q44 Where did you or a member of your family last go to play bingo? Those who visit for Bingo at Q38:

Beaumont Leys District 15.3% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 28.5% 5 0.0% 0 Centre Castle Donington Town 2.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.7% 1 0.0% 0 Centre Coalville Town Centre 45.6% 15 0.0% 0 0.0% 0 0.0% 0 69.3% 2 59.6% 3 54.0% 10 48.0% 1 Derby City Centre 3.5% 1 41.0% 1 0.0% 0 0.0% 0 15.4% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 8.8% 3 0.0% 0 23.5% 1 0.0% 0 0.0% 0 0.0% 0 12.9% 2 0.0% 0 Loughborough Town Centre 12.2% 4 29.5% 1 76.5% 2 58.1% 1 0.0% 0 0.0% 0 0.0% 0 26.0% 1 Measham Village Centre 1.2% 0 0.0% 0 0.0% 0 0.0% 0 15.4% 0 0.0% 0 0.0% 0 0.0% 0 Moira Village Centre 2.0% 1 0.0% 0 0.0% 0 41.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swannington Village Centre 1.7% 1 29.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / can't 7.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 40.4% 2 0.0% 0 26.0% 1 remember) Weighted base: 33 2 3 2 3 5 18 2 Sample: 26 3 2 2 3 3 10 3

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 50 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q45 Where did you or a member of your family last go to a healthclub? Those who visit healthclubs at Q38:

Ashby-de-la-Zouch Town 26.5% 51 0.0% 0 6.7% 1 63.1% 22 57.3% 14 37.6% 6 6.4% 2 13.8% 5 Centre Bardon Village Centre 2.9% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 13.2% 5 2.0% 1 Breedon-on-the-Hill Village 1.2% 2 0.0% 0 2.1% 0 5.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Burton-on-Trent Town 1.7% 3 0.0% 0 0.0% 0 2.7% 1 0.0% 0 0.0% 0 0.0% 0 6.7% 2 Centre Castle Donington Town 5.4% 11 47.1% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 14.3% 28 0.0% 0 4.9% 1 1.9% 1 0.0% 0 5.3% 1 30.4% 11 38.0%14 Derby City Centre 1.9% 4 13.9% 3 2.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Diseworth Village Centre 0.5% 1 4.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Heather Village Centre 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.7% 1 0.0% 0 0.0% 0 Hinckley Town Centre 0.9% 2 0.0% 0 0.0% 0 0.0% 0 7.0% 2 0.0% 0 0.0% 0 0.0% 0 Hugglescote Village Centre 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 1 0.0% 0 Ibstock Town Centre 0.5% 1 0.0% 0 2.1% 0 0.0% 0 0.0% 0 3.5% 1 0.0% 0 0.0% 0 Kegworth Village Centre 1.6% 3 14.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 2.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.1% 2 6.7% 2 Lichfield City Centre 0.5% 1 0.0% 0 0.0% 0 2.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Long Eaton Town Centre 1.4% 3 8.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 Loughborough Town Centre 5.2% 10 8.1% 2 17.5% 4 0.0% 0 0.0% 0 14.4% 2 2.2% 1 3.5% 1 Markfield Village Centre 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 Measham Village Centre 2.6% 5 0.0% 0 4.9% 1 0.0% 0 12.7% 3 4.6% 1 0.0% 0 0.0% 0 Nottingham City Centre 0.7% 1 3.5% 1 2.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Oakthorpe Village Centre 0.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 0 0.0% 0 0.0% 0 Swadlincote Town Centre 4.0% 8 0.0% 0 0.0% 0 20.5% 7 2.2% 1 0.0% 0 0.0% 0 0.0% 0 Tamworth Town Centre 1.8% 3 0.0% 0 0.0% 0 0.0% 0 13.8% 3 0.0% 0 0.0% 0 0.0% 0 Whitwick Village Centre 14.1% 27 0.0% 0 32.8% 7 0.0% 0 0.0% 0 8.7% 1 31.4% 12 19.7% 7 Hermitage Village Centre 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 Wilson Local Centre 0.8% 2 0.0% 0 7.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / can't 7.3% 14 0.0% 0 16.4% 4 3.6% 1 7.0% 2 14.4% 2 10.1% 4 4.1% 1 remember) Weighted base: 194 22 22 35 25 16 37 36 Sample: 16023232127171930

Q46 Where did you or a member of your family last go for ten-pin bowling? Those who visit for ten-pin bowling at Q38:

Burton-on-Trent Town 2.2% 2 0.0% 0 27.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Coalville Town Centre 5.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 18.6% 5 0.0% 0 Derby City Centre 8.5% 8 21.5% 1 8.5% 1 45.8% 5 5.4% 1 0.0% 0 0.0% 0 4.6% 1 Leicester City Centre 62.6% 58 0.0% 0 55.3% 4 37.3% 4 17.6% 2 73.1% 12 75.7% 21 92.1% 15 Nottingham City Centre 3.0% 3 50.0% 2 0.0% 0 8.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nuneaton Town Centre 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.5% 1 0.0% 0 0.0% 0 Sheffield City Centre 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.5% 1 0.0% 0 0.0% 0 Swadlincote Town Centre 0.6% 1 0.0% 0 0.0% 0 0.0% 0 5.4% 1 0.0% 0 0.0% 0 0.0% 0 Tamworth Town Centre 11.8% 11 0.0% 0 8.5% 1 8.5% 1 60.8% 6 20.0% 3 0.0% 0 0.0% 0 Braunston Village Centre 1.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.6% 2 0.0% 0 Camberley Town Centre 1.1% 1 28.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Gloucester City Centre 0.6% 1 0.0% 0 0.0% 0 0.0% 0 5.4% 1 0.0% 0 0.0% 0 0.0% 0 (Don't know / can't 1.2% 1 0.0% 0 0.0% 0 0.0% 0 5.4% 1 0.0% 0 0.0% 0 3.3% 1 remember) Weightedbase: 924 71110162716 Sample: 64 4 5 5 12 17 10 11

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 51 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q47 Where did you or a member of your family last go to a museum? Those who visit museums at Q38:

Ashby-de-la-Zouch Town 5.2% 7 0.0% 0 0.0% 0 9.2% 2 9.0% 2 5.3% 1 5.4% 2 3.5% 1 Centre Birmingham City Centre 5.8% 8 0.0% 0 0.0% 0 10.0% 3 18.0% 4 5.3% 1 0.0% 0 3.5% 1 Castle Donington Town 1.7% 2 3.0% 1 0.0% 0 0.0% 0 0.0% 0 2.9% 0 5.4% 2 0.0% 0 Centre Coalville Town Centre 3.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 17.8% 5 0.0% 0 Derby City Centre 5.0% 7 18.8% 3 0.0% 0 12.7% 3 1.6% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 24.2% 34 9.8% 2 15.2% 2 11.9% 3 22.1% 5 28.1% 3 47.3% 14 26.1% 6 Lichfield City Centre 0.4% 1 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 London (Central / West End) 20.7% 29 17.3% 3 20.8% 3 19.2% 5 25.6% 6 31.6% 3 9.4% 3 29.6% 6 Loughborough Town Centre 4.7% 7 16.8% 3 22.0% 3 2.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Measham Village Centre 0.7% 1 0.0% 0 0.0% 0 0.0% 0 3.9% 1 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 3.5% 5 4.2% 1 0.0% 0 16.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nuneaton Town Centre 0.3% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 0 0.0% 0 0.0% 0 0.0% 0 York City Centre 1.7% 2 3.0% 1 0.0% 0 0.0% 0 0.0% 0 2.9% 0 5.4% 2 0.0% 0 Abroad 4.6% 6 8.7% 2 0.0% 0 2.7% 1 3.0% 1 13.0% 1 5.4% 2 2.5% 1 Bath City Centre 0.7% 1 0.0% 0 0.0% 0 3.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Buxton Town Centre 0.4% 1 3.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Chester City Centre 0.3% 0 0.0% 0 3.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Durham City Centre 0.4% 1 3.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Exeter City Centre 0.5% 1 0.0% 0 0.0% 0 0.0% 0 3.0% 1 0.0% 0 0.0% 0 0.0% 0 Glasgow City Centre 0.4% 1 3.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Liverpool City Centre 1.3% 2 0.0% 0 0.0% 0 0.0% 0 3.0% 1 0.0% 0 4.0% 1 0.0% 0 Manchester City Centre 1.3% 2 0.0% 0 4.8% 1 5.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Oxford City Centre 0.5% 1 0.0% 0 0.0% 0 0.0% 0 3.0% 1 0.0% 0 0.0% 0 0.0% 0 Pickering Town Centre 0.4% 1 3.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Portsmouth City Centre 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.5% 1 SouthMoltonVillage Centre 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.5% 1 Thornborough Village 0.4% 1 0.0% 0 4.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre West Kirby Town Centre 0.3% 0 0.0% 0 3.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / can't 9.9% 14 6.1% 1 25.5% 3 6.5% 2 3.9% 1 10.9% 1 0.0% 0 27.6% 6 remember) Weighted base: 141 18 13 25 24 11 29 21 Sample: 15024172131181722

Q48 Where did you or a member of your family last go to an art gallery? Those who visit art galleries at Q38:

Birmingham City Centre 6.1% 4 0.0% 0 0.0% 0 8.1% 1 9.5% 1 11.6% 1 0.0% 0 8.5% 1 Coventry City Centre 0.9% 1 0.0% 0 0.0% 0 0.0% 0 5.5% 1 0.0% 0 0.0% 0 0.0% 0 Derby City Centre 6.2% 4 14.8% 1 10.5% 1 8.1% 1 4.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 14.2% 9 14.8% 1 0.0% 0 8.8% 1 5.5% 1 17.6% 1 26.5% 1 33.1% 4 London (Central / West End) 36.4% 23 40.4% 4 61.1% 5 31.4% 5 43.5% 4 24.3% 1 36.8% 1 22.1% 3 Loughborough Town Centre 2.3% 1 0.0% 0 5.7% 0 6.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham City Centre 7.6% 5 17.6% 2 5.7% 0 6.1% 1 0.0% 0 0.0% 0 0.0% 0 14.9% 2 Nuneaton Town Centre 0.6% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 0 0.0% 0 0.0% 0 0.0% 0 Abroad 6.8% 4 6.2% 1 5.7% 0 4.4% 1 11.3% 1 28.5% 1 0.0% 0 0.0% 0 Chester City Centre 0.7% 0 0.0% 0 5.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Durham City Centre 0.9% 1 6.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Liverpool City Centre 2.0% 1 0.0% 0 0.0% 0 8.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Manchester City Centre 2.0% 1 0.0% 0 0.0% 0 8.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newcastle-upon-Tyne City 0.7% 0 0.0% 0 5.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Centre Staunton Harold Local 3.0% 2 0.0% 0 0.0% 0 4.4% 1 0.0% 0 0.0% 0 36.8% 1 0.0% 0 Centre Willington Village Centre 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.6% 1 0.0% 0 0.0% 0 (Don't know / can't 8.7% 5 0.0% 0 0.0% 0 6.1% 1 16.8% 2 6.3% 0 0.0% 0 21.4% 2 remember) Weighted base: 62 9 8 15 10 5 3 12 Sample: 81 12 12 13 16 9 3 16

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 52 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q49 Where did you or a member of your family last go to an ice rink? Those who visit ice rinks at Q38:

Coventry City Centre 6.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 30.2% 2 Leicester City Centre 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.3% 1 Nottingham City Centre 21.5% 8 60.1% 2 84.8% 3 13.5% 1 0.0% 0 24.4% 2 0.0% 0 0.0% 0 Sheffield City Centre 5.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 24.4% 2 0.0% 0 0.0% 0 Swadlincote Town Centre 6.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 30.2% 2 Tamworth Town Centre 56.6% 21 39.9% 1 15.2% 1 86.5% 6 84.0% 3 51.2% 4 100.0% 4 30.2% 2 (Don't know / can't 1.5% 1 0.0% 0 0.0% 0 0.0% 0 16.0% 1 0.0% 0 0.0% 0 0.0% 0 remember) Weightedbase:373473848 Sample: 273444714

Q50 Where did you or a member of your family last go to a trampoline centre? Those who visit trampoline centres at Q38:

Ashby-de-la-Zouch Town 86.1% 98 68.8% 3 100.0% 16 100.0% 25 92.7% 14 88.0% 14 67.1% 18 77.5% 8 Centre Burton-on-Trent Town 0.5% 1 0.0% 0 0.0% 0 0.0% 0 3.7% 1 0.0% 0 0.0% 0 0.0% 0 Centre Derby City Centre 0.7% 1 15.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leicester City Centre 1.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.0% 2 0.0% 0 0.0% 0 Loughborough Town Centre 2.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 22.5% 2 Nottingham City Centre 0.7% 1 15.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tamworth Town Centre 3.8% 4 0.0% 0 0.0% 0 0.0% 0 3.7% 1 0.0% 0 14.0% 4 0.0% 0 (Don't know / can't 4.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 18.9% 5 0.0% 0 remember) Weightedbase:1145162515162711 Sample: 703111216128 8

Q51 Do you or your household use the Internet for shopping purposes?

Yes 74.2% 521 69.5% 63 77.7% 66 71.8% 96 73.3% 54 84.8% 61 71.4% 102 75.6% 79 No 25.8% 181 30.5% 28 22.3% 19 28.2% 38 26.7% 20 15.2% 11 28.6% 41 24.4% 25 Weighted base: 702 91 85 134 73 72 143 104 Sample: 702 100 100 102 100 100 100 100

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 53 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q52 What type of goods do you or your household regularly buy on the Internet? [MR] Those who use the Internet for shopping purposes at Q51:

Baby items 1.6% 8 1.2% 1 0.0% 0 0.0% 0 3.3% 2 3.1% 2 1.5% 2 3.1% 2 Banking / finance 1.4% 7 1.2% 1 0.0% 0 0.0% 0 0.0% 0 3.1% 2 0.0% 0 6.0% 5 Books 24.1% 126 35.2% 22 24.0% 16 22.0% 21 22.0% 12 21.6% 13 19.9% 20 26.8% 21 Books, CDs, toys and gifts 31.3% 163 44.4% 28 24.7% 16 29.5% 28 29.9% 16 25.3% 16 26.2% 27 40.5% 32 Clothes and shoes 57.2% 298 69.1% 43 48.2% 32 54.2% 52 57.6% 31 61.7% 38 57.3% 58 54.8% 43 Computer / printer 1.6% 8 4.7% 3 0.9% 1 0.7% 1 1.0% 1 4.8% 3 0.0% 0 0.9% 1 accessories Console / PC games 0.8% 4 0.0% 0 0.9% 1 1.0% 1 4.4% 2 0.7% 0 0.0% 0 0.0% 0 Craft/hobby items 2.6% 13 0.9% 1 2.3% 2 5.7% 6 2.2% 1 3.8% 2 0.8% 1 1.9% 1 DIY / Hardware and garden 11.0% 57 17.5% 11 14.0% 9 5.3% 5 13.0% 7 11.8% 7 9.0% 9 10.7% 8 items Domestic electric appliances 27.1% 141 31.0% 20 18.4% 12 17.4% 17 31.1% 17 32.1% 20 32.3% 33 29.4% 23 (e.g. fridges and kitchen items) Downloadable content (e.g. 4.1% 21 1.2% 1 4.3% 3 1.0% 1 5.0% 3 3.8% 2 1.6% 2 12.7% 10 music / movies / tv / games / apps) Food and groceries 12.4% 64 11.4% 7 15.5% 10 7.5% 7 20.7% 11 12.2% 8 10.5% 11 13.2% 10 Furniture, soft furnishings 7.0% 37 15.9% 10 4.1% 3 3.1% 3 12.1% 6 8.4% 5 2.5% 3 8.6% 7 and floor coverings Health, beauty and chemist 5.4% 28 11.9% 7 6.0% 4 0.7% 1 4.0% 2 4.5% 3 4.5% 5 7.9% 6 items Holiday and / or Travel / 3.3% 17 7.4% 5 1.2% 1 1.0% 1 1.0% 1 4.0% 2 1.6% 2 7.7% 6 Event Tickets Jewellery 1.2% 6 1.6% 1 0.7% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 1.9% 1 Mobile phone accessories 2.1% 11 4.1% 3 0.0% 0 0.0% 0 0.0% 0 5.0% 3 0.0% 0 7.0% 6 Other kinds of electrical 28.4% 148 31.1% 20 23.3% 15 26.9% 26 27.7% 15 27.7% 17 32.0% 33 28.5% 22 goods (e.g. TV / Hi-Fi and computers) Pet food / products 2.2% 11 2.9% 2 2.6% 2 0.7% 1 5.3% 3 1.4% 1 1.5% 2 2.3% 2 Small household goods 11.3% 59 23.2% 15 17.7% 12 4.0% 4 10.1% 5 4.2% 3 10.6% 11 12.3% 10 Sports goods 1.8% 9 4.1% 3 8.3% 5 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.9% 1 Vehicle parts 2.2% 12 1.6% 1 4.2% 3 1.4% 1 0.7% 0 1.2% 1 4.5% 5 0.9% 1 Vehicles / vehicle parts 0.8% 4 2.9% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.8% 1 0.9% 1 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Antiques 0.1% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Camping equipment 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Staionery 0.2% 1 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know / can't 6.0% 31 8.3% 5 2.2% 1 7.1% 7 6.4% 3 6.7% 4 3.8% 4 8.3% 6 remember) Weighted base: 521 63 66 96 54 61 102 79 Sample: 49469737068776275

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 54 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Q53 Why do you or your household use the Internet for online shopping? [MR] Those who use the Internet for shopping purposes at Q51:

Allows me to compare goods 12.6% 65 15.7% 10 8.6% 6 10.8% 10 21.9% 12 4.8% 3 0.0% 0 31.4% 25 / prices at my leisure Better choice of goods 13.9% 72 8.8% 6 9.3% 6 17.5% 17 9.6% 5 14.4% 9 23.1% 24 7.8% 6 Better qualitygoods online 0.9% 5 2.9% 2 0.0% 0 0.0% 0 2.0% 1 3.1% 2 0.0% 0 0.0% 0 Can download items 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 purchased online Can read reviews of products 0.3% 1 1.6% 1 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 online Can shop 24 hours 7.2% 38 10.2% 6 0.9% 1 20.9% 20 3.0% 2 5.7% 3 4.6% 5 0.9% 1 Can use my loyalty points 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 online Cheaper prices 15.1% 79 13.9% 9 8.3% 6 18.7% 18 10.1% 5 19.5% 12 24.6% 25 5.2% 4 City / town centre too large 1.4% 7 5.4% 3 0.0% 0 2.3% 2 1.3% 1 0.7% 0 0.0% 0 0.7% 1 to walk round Delivery service / saves 16.8% 87 13.3% 8 19.6% 13 14.7% 14 22.3% 12 18.2% 11 6.4% 6 28.3% 22 carryinggoods home Disabled / find it hard 2.3% 12 3.0% 2 1.2% 1 0.7% 1 4.0% 2 2.3% 1 1.1% 1 4.8% 4 walking Don't have to find a parking 1.1% 6 1.8% 1 3.7% 2 0.7% 1 0.7% 0 0.5% 0 0.0% 0 0.9% 1 space / drive there Don't like store shopping 1.0% 5 0.0% 0 3.7% 2 1.3% 1 0.0% 0 2.3% 1 0.0% 0 0.0% 0 Easier tofindthespecial 1.9% 10 2.1% 1 0.9% 1 1.3% 1 0.0% 0 3.7% 2 1.6% 2 3.6% 3 offers online For ease / speed / more 53.0% 276 45.2% 28 63.0% 42 48.4% 46 46.8% 25 48.5% 30 66.0% 67 47.4% 37 convenient Get better guarantees online 0.6% 3 0.0% 0 0.7% 0 0.0% 0 0.0% 0 2.3% 1 1.1% 1 0.0% 0 Lack of access to large food 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 supermarkets Lack of access to non-food 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 shops Makes it easier to keep to a 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 budget No car available / don't drive 0.3% 2 0.0% 0 0.0% 0 0.0% 0 3.3% 2 0.0% 0 0.0% 0 0.0% 0 Saves time 7.1% 37 7.6% 5 8.7% 6 3.7% 4 14.9% 8 2.3% 1 9.6% 10 4.8% 4 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 A reliable way to shop 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 Can buy items not available 0.7% 4 0.0% 0 3.1% 2 1.3% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 in shops Don't have to leave the house 0.2% 1 0.9% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Don't have to rely on public 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 transport Easily accessible 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 2 0.8% 1 0.0% 0 Easy to return goods 0.9% 5 0.0% 0 1.2% 1 0.0% 0 0.7% 0 3.0% 2 0.0% 0 2.2% 2 I can see what I'm buying 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 More / better discounts and 0.4% 2 2.9% 2 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 special offers Safer than store shopping 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 (Don’t know) 2.3% 12 2.7% 2 0.7% 0 2.0% 2 1.0% 1 5.9% 4 1.5% 2 2.6% 2 Weighted base: 521 63 66 96 54 61 102 79 Sample: 49469737068776275

GEN Gender of respondent:

Male 35.9% 252 47.2% 43 34.4% 29 37.7% 51 43.3% 32 40.6% 29 30.9% 44 23.1% 24 Female 64.1% 450 52.8% 48 65.6% 56 62.3% 83 56.7% 42 59.4% 43 69.1% 99 76.9% 80 Weighted base: 702 91 85 134 73 72 143 104 Sample: 702 100 100 102 100 100 100 100

AGE How old are you?

18-24 7.8% 55 7.6% 7 9.7% 8 12.5% 17 3.3% 2 7.8% 6 3.6% 5 9.4% 10 25-34 13.4% 94 11.4% 10 16.1% 14 21.8% 29 6.5% 5 15.6% 11 10.8% 15 9.4% 10 35-44 19.0% 134 8.4% 8 19.0% 16 9.2% 12 31.2% 23 36.4% 26 18.5% 26 20.9% 22 45-54 18.1% 127 18.9% 17 13.9% 12 14.2% 19 28.8% 21 17.7% 13 14.7% 21 23.6% 25 55-64 18.8% 132 22.8% 21 15.5% 13 17.8% 24 13.7% 10 10.2% 7 23.8% 34 21.8% 23 65+ 22.8% 160 31.0% 28 25.8% 22 24.5% 33 16.5% 12 12.3% 9 28.7% 41 14.9% 16 (Refused) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 702 91 85 134 73 72 143 104 Sample: 702 100 100 102 100 100 100 100

Column %ges. 060718 NEMS market research by Zone North West Leicestershire Retail & Leisure Study Page 55 Weighted: For Lichfields July 2018

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

PC Postcode Sector

DE11 8 1.3% 9 0.0% 0 0.0% 0 6.8% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 DE12 6 3.7% 26 0.0% 0 0.0% 0 19.3% 26 0.0% 0 0.0% 0 0.0% 0 0.0% 0 DE12 7 9.4% 66 0.0% 0 0.0% 0 0.0% 0 90.4% 66 0.0% 0 0.0% 0 0.0% 0 DE12 8 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 DE72 2 0.4% 3 2.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 DE73 8 1.5% 11 0.0% 0 12.5% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 DE74 2 11.6% 81 86.7% 79 3.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 LE12 5 1.4% 10 10.5% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 LE12 9 1.0% 7 0.0% 0 7.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 LE65 1 6.3% 44 0.0% 0 6.4% 5 24.1% 32 0.0% 0 9.3% 7 0.0% 0 0.0% 0 LE65 2 9.5% 67 0.0% 0 0.0% 0 49.8% 67 0.0% 0 0.0% 0 0.0% 0 0.0% 0 LE67 1 3.0% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.8% 3 12.8% 18 0.0% 0 LE67 2 10.4% 73 0.0% 0 0.0% 0 0.0% 0 8.9% 6 22.3% 16 35.4% 50 0.0% 0 LE67 3 7.7% 54 0.0% 0 2.7% 2 0.0% 0 0.0% 0 0.8% 1 36.0% 51 0.0% 0 LE67 4 10.4% 73 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 15.9% 23 48.1% 50 LE67 5 8.9% 62 0.0% 0 10.7% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 51.2% 53 LE67 6 6.6% 46 0.0% 0 0.0% 0 0.0% 0 0.0% 0 63.8% 46 0.0% 0 0.0% 0 LE67 8 6.9% 48 0.0% 0 56.8% 48 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Weighted base: 702 91 85 134 73 72 143 104 Sample: 702 100 100 102 100 100 100 100

QUOTA Zone

Zone 1 12.9% 91 100.0% 91 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Zone 2 12.1% 85 0.0% 0 100.0% 85 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Zone 3 19.1% 134 0.0% 0 0.0% 0 100.0% 134 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Zone 4 10.4% 73 0.0% 0 0.0% 0 0.0% 0 100.0% 73 0.0% 0 0.0% 0 0.0% 0 Zone 5 10.3% 72 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 72 0.0% 0 0.0% 0 Zone 6 20.3% 143 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 143 0.0% 0 Zone 7 14.8% 104 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 104 Weighted base: 702 91 85 134 73 72 143 104 Sample: 702 100 100 102 100 100 100 100

Column %ges. 060718 NEMS market research

Appendix 6: Potential development sites

Retail and Leisure Capacity Study: Appendix 6: Potential development sites

Coalville town centre

Belvoir Centre car park, Coalville

Evaluation Criteria Comment

Site Size Approx. 1.5 hectares.

Current Use Public long and stay car parks.

Sequential Status Edge of centre site on eastern fringe of town centre.

Availability The site is Council owned, but is currently used as one of the town centre’s main car parks.

Potential Uses The site has potential to be linked with an expansion of the Belvoir Centre. Alternatively, potential for large format retail and leisure uses. Replacement multi-storey car parking could be provided to the rear of the site.

Scale of Development Large scale - over 5,000 sq.m gross at ground floor level.

Development Constraints Need to re-provide lost car parking spaces.

Access Existing car park access.

Overall Development Good Prospects

Retail and Leisure Capacity Study: Appendix 6: Potential development sites

Vacant Red House pub, Coalville

Evaluation criteria Comment

Site size Approx. 0.2 hectares.

Current uses Vacant public house with associated car park.

Sequential status Edge of centre site on northern fringe of town centre.

Availability Appears to be available for development in the short-term.

Potential uses The site has road frontage on the High Street. Potential for secondary town centre uses with offices and/or residential uses on upper floors. Development could provide active frontages on High Street.

Scale of development Medium scale – up to 1,500 sq.m gross at ground floor level.

Development constraints Separated from town centre by busy road.

Access Existing access from High Street.

Overall development prospects Good

Retail and Leisure Capacity Study: Appendix 6: Potential development sites

Vacant land at Hotel Street/Whitwick Road

Evaluation criteria Comment

Site size Approx. 0.3 hectares.

Current uses Vacant cleared land.

Sequential status Edge of centre site on eastern fringe of town centre.

Availability Appears to be available for development in the short-term.

Potential uses The site has road frontage on the Hotel Street. Potential for secondary town centre uses with offices and/or residential uses on upper floors. Development could provide active frontages on Hotel Street.

Scale of development Medium scale – up to 2,000 sq.m gross at ground floor level.

Development constraints Separated from town centre by busy road.

Access Existing access from Hotel Street.

Overall development prospects Good

Retail and Leisure Capacity Study: Appendix 6: Potential development sites

Royal Mail and commercial premises, Ashby Road, Coalville

Evaluation Criteria Comment

Site size Approx. 0.2 hectares.

Current uses Occupied by Royal Mail Vacant land car park.

Sequential status Edge of centre site on north west fringe of town centre.

Availability Currently occupied and availability for development uncertain. Long- term opportunity.

Potential uses The site has road frontage on Ashby Road. Potential for secondary town centre uses with offices and/or residential uses on upper floors. Development could provide active frontages on Ashby Road.

Scale of development Small scale – up to 1,000 sq.m gross at ground floor level.

Development constraints Separated from town centre by busy road.

Access Existing access from Ashby Road.

Overall development prospects Reasonable

Retail and Leisure Capacity Study: Appendix 6: Potential development sites

James Street car park, Coalville

Evaluation Criteria Comment

Site size Approx. 0.2 hectares.

Current uses Public long and stay car parks.

Sequential status Edge of centre site on southern fringe of town centre.

Availability The site is Council owned, but is currently a well-used car park.

Potential uses The site has road frontage on the Belvoir Road and James Street. Potential for secondary town centre uses with offices and/or residential uses on upper floors.

Scale of development Small scale – up to 1,000 sq.m gross at ground floor level.

Development constraints Replacement off site car parking may be required.

Access Existing access from James Street.

Overall development prospects Reasonable.

Retail and Leisure Capacity Study: Appendix 6: Potential development sites

Ashby De La Zouch town centre

Co-op food store, Ashby

Evaluation Criteria Comment

Site size Approx. 0.7 hectares.

Current uses Co-op food store and car park.

Sequential status Town centre site.

Availability Co-op’s aspirations to develop site unclear.

Potential uses The site has potential to provide extensions to the Co-op store, e.g. on to the wide pavement to the front of the store or to the rear and side via reconfiguration of the car park, serving and pedestrian access.

Scale of development Small scale – not more than 500 sq.m gross at ground floor level.

Development constraints Viability of small scale extension uncertain.

Access Existing store service and car park access.

Overall development prospects Reasonable

Retail and Leisure Capacity Study: Appendix 6: Potential development sites

Hood car park, Ashby

Evaluation Criteria Comment

Site size Approx. 0.3 hectares.

Current uses Public car park (previously health centre – now demolished)

Sequential status Edge of centre site.

Availability The site is Council owned, but is currently used as new town centre car park.

Potential uses The site has road frontage on the Green / North Street. Potential for secondary town centre uses with offices and/or residential uses on upper floors.

Scale of development Medium scale – up to 1,500 sq.m gross at ground floor level.

Development constraints Replacement off site car parking may be required.

Access Existing access from North Street.

Overall development prospects Reasonable.

Retail and Leisure Capacity Study: Appendix 6: Potential development sites

Land rear of Market Street / north of South Street, Ashby

Evaluation Criteria Comment

Site size Approx. 0.3 hectares.

Current uses Public long and stay car parks.

Sequential status Edge of centre site on eastern fringe of town centre.

Availability Potentially multiple ownerships– mostly used for surface car parking.

Potential uses The site has potential to be linked to Market Street to provide new commercial mews development to provide small units for independent outlets, perhaps with residential on upper floors.

Scale of development Medium scale – up to 1,500 sq.m gross at ground floor level.

Development constraints Need to re-provide lost car parking spaces. Land assembly

Access Existing car park access from South Street. Pedestrian in access to Market Street via mews.

Overall development prospects Reasonable – subject to land assembly

Retail and Leisure Capacity Study: Appendix 6: Potential development sites

The Pass’s Courtyard, Ashby

Evaluation criteria Comment

Site size Approx. 0.1 hectares.

Current uses Private car parks and back-land plots.

Sequential status Within town centre.

Availability Potentially multiple ownerships.

Potential uses The site has potential to be linked to Market Street to provide new commercial mews development to provide small units for independent outlets, perhaps with residential on upper floors.

Scale of development Small scale – up to 500 sq.m gross at ground floor level.

Development constraints Land assembly

Access Existing access from North Street. Pedestrian in access to Market Street via existing mews.