Adam's Apple Farm
Total Page:16
File Type:pdf, Size:1020Kb
Adam’s apple farm From L to R- Mr. B. Bagwasi-LEA Knowledge Manager ,Ms. A. Mmamelodi-LEA Branch Manager Mochudi, Mr. L. Mampadi How it all began -LEA Business Advisor and Mr. Adam Arbi, Managing Director and proprietor of Adam’s Apple farm He squats down to the ground beside a head of cabbage, reaches out and smoothes a large leaf between his fingers, squinting ahead at the vast expanse of neatly aligned vegetation that seemingly stretches into the distant horizon. “It’s the green”, he says, a twinkle in his eye. “I love the green. It’s addictive. “ “I’d finished high school and, like many a young so begins the story of Adam Arbi, and And man ready to take on the world, had a head and the fruit of his life’s work and passion; Adam’s heart full of ideas and enthusiasm but no real Apple farm; a place he, his wife and two children sense of where or what I wanted to channel that also call home. Born in 1963 and second to last into. So I started with a three year stint in the in a family of 7 children in the small village of telecommunications field but eventually left Ramotswa, it is almost hard to believe that Adam to take over my father’s supermarket business started his career life as a telecommunications in 1984. It was also around the time that my technician. brothers and I began maintaining a hobby; a little 1 hectare piece of land on the outskirts of Mochudi.” 1 Mr. Adam Arbi (Adam’s Apple), Mr. B. Bagwasi (LEA Knowledge Manager) low and unpredictable rainfall, and although “piece of land” is today the immense That we’ve always had to rely on underground 60 ha known as Adam’s Apple farm, one of the sources of water for irrigation, these levels can largest local producers of fruit and vegetables. also become low. This of course calls for the “It took a long time and lots of hard work to get improvement of irrigation systems, which cost to what it is today, and there will always be the a lot of money.” constant challenges of maintaining a farm of this size. If anything, I am at least certain of one Adam’s Apple then approached CEDA and “The farm follows a seasonal thing; I’ve found my passion, and I’m doing it for was granted a P500 000 cash injection. With production cycle, and the a living. So I can hardly refer to this as work.” these funds Adam’s Apple was able to acquire various designated plots are tractors, irrigation equipment and various other rotational. Crops are rotated Crop farming is highly capital and labour- types of machinery needed for the expansion in the vegetable fields as they intensive. That, and the fact that it is at the total of the farm. The farm has also since received are in the tunnels. Each plant mercy of climatic conditions, the availability a further loan of P500, 000 to endeavour into family is planted in a different of water as well as the ever-present danger of tomato production. “With the second loan from block each year and this helps pests mean that as an industry, it is one of the CEDA we have bought greenhouse equipment to prevent pests and diseases toughest to maintain trouble-free successfully for tomato production. With this, CEDA have building up in the soil. In the without even the basic needed requisites. Such certainly pushed me further than I would have field, the majority of work is are the challenges Adam has had to face not been on my own. They not only check up on done by tractor, while in the only in maintaining the farm, but in his quest the progress of my projects on a weekly basis, tunnel the work is carried out for its expansion as well. “My greatest problem but also offer me basic courses in accounting, manually.” until very recently had been mainly that of water marketing and other courses that have proved availability. Botswana has a very dry climate with to be very helpful in my line of work. “ 2 Adam’s Apple Farm Situated in Ntlhopeng Ward, Mochudi, Adam’s Apple is mainly a horticultural farm, growing a diverse array of produce. Although 60 ha in size, the current allocation designated to produce only occupies about two-thirds of that, the remaining piece of land is reserved for expansion drive. The farm’s main produce consists of Onions (5ha), Tomatoes (2ha), Watermelons (2ha), Cabbages (10ha), Potatoes (4 ha), Oranges, Mangoes and Grapes (all occupying a total of 1 ha), Butternuts (10ha), Pumpkins (2ha), as well as numerous produce of smaller quantities including Cucumbers, Spinach, Aubergines, Cantaloupes and various species of Chilli Pepper. The farm utilises a double scheme of open field growing and the use of tunnels- a name used for specialized greenhouses. There are ten of these tunnels on the farm, bought from Spain with the help of the loan from CEDA. “The tunnels are extremely important within our organic system, as this allows us to grow crops year round. We can grow up to three crops a year in every tunnel. This means production is never stopped and that even through winter we can still maintain mass Adam guides a tour through the mango grove at the farm production of all our crops.” “The farm follows a seasonal production cycle, and the various designated plots are rotational. Crops are rotated in the vegetable fields as they are in the tunnels. Each plant family is planted in a different block each year and this helps to prevent pests and diseases building up in the soil. In the field, the majority of work is done by tractor, while in the tunnel the work is carried out manually.” Needless to say, an operation of this magnitude would require a high dependency on water. Adam’s Apple farm has a total of 7 boreholes, 5 of which are in daily use, whilst the remaining 2 are on standby. The crops in the field and tunnels are fed using a fascinating technique called 3 Adam’s apple farm in pictures 4 Adam’s Apple Farm (continued) fertigation; the supplying of dissolved fertiliser are essentially selling a product that isn’t even to crops through an irrigation system. When in the ground yet; it doesn’t exist! I’m fortunate combined with an efficient irrigation system to have known a number of farmers while I was both nutrients and water can be manipulated still working in the supermarket business who and managed to obtain the maximum possible afforded me good advice around the challenges yield of marketable production from a given I’d be facing, and so I suppose I was relatively quantity of these inputs. prepared for this most important of hurdles. So, In a successful attempt at diversification, the I went about the good old fashioned route of farm has also ventured into producing dairy and knocking on doors, and fortunately managed to poultry. With 14 cows and a milking machine convince a good number of retail shops to jump that can accommodate two cows at any one on board.” time already in place, the farm produces up to 100 litres of milk a day. “We’ve got a good mix At present, Adam’s Apple farm’s biggest supply of Tswana, Holstein and Jersey breeds here. Our contract is with the Choppies Group, with no target is 100 cows, and with our chicken coop existing quota requirements as such. “They currently producing 160 eggs a day, we look purchase most of what the farm produces but to start competing seriously in the dairy and my other clients include various smaller retail poultry markets before very long.” shops, hawkers, and the general public who prefer to come up to the farm and buy the good Adam reminisces to the time when he’d first quality farm fresh produce at its cheapest. Of decided to be a commercial farmer, and had had course, it’s always easier to keep our promise to approach various retail shops to obtain supply of delivery when you have a great team behind contracts with nothing concrete but sincere the scenes working to make sure that promise is promises of good quality and a competitive indeed kept…” spirit. “This of course is difficult because you “THE FARM’S SUCCESS THUS FAR IS TESTAMENT TO THE HARD WORK PUT IN BY ALL THE WORKERS AND STAFF. WE DON’T HAVE AN ESTABLISHED MARKETING STRATEGY TO BRAND THE FARM’S PRODUCE AS YET BUT THE MANTRA WE WORK BY IS TO PROVIDE QUALITY FIRST, AND TREAT QUANTITY AS A BONUS. IN OTHER WORDS, THE GOOD QUALITY OF OUR PRODUCE SHOULD SELL ITSELF, AND THAT SHOULD BE THE BASIS FOR ANY MARKETING STRATEGY WE MIGHT EMPLOY IN THE FUTURE.” 5 it should be done, then there’ll be nothing to harvest when that time comes around. Farming requires a lot of planning, and forward thinking, not only where the produce is concerned, but in terms of people management too. A good example here is that around the festive season, most of our workers want to travel home to their families. This means that we’ve had to plan in recent years to schedule our harvesting forward by at least a month before the break otherwise there’d be no one here to do the harvesting, and the crops would eventually just rot in the ground.” “Other challenges are those of a monetary nature.