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Technology Profile Questionnaire

PREPARED FOR NORC AMERISPEAK CLIENTS

BUSINESS CONFIDENTIAL – NOT FOR DISTRIBUTION WITHOUT THE PERMISSION OF NORC

FOR CATI VERSION: 77 DON’T KNOW 99 REFUSED FOR CAWI VERSION: RESPONDENTS ARE ALLOWED TO SKIP OVER ANY QUESTION THEY DON’T WANT TO AND CODE THESE SKIPPED RESPONSES AS 98 (98 SKIPPED ON THE WEB)

[SINGLE CHOICE] QINTERNET. How much time, if at all, do you personally spend using the Internet? [SOURCE: GALLUP]

01 More than an hour a day 02 Up to one hour a day 03 A few times a week 04 A few times a month or less 05 Never

[SINGLE CHOICE] QCOMP. How many desktop, laptop or netbook computers do you or other members of your household currently own?

01 1 02 2 03 3 04 4 or more 05 None

[SINGLE CHOICE] QCELL. Do you have a cell phone or a Blackberry or iPhone or other device that is also a cell phone? [SOURCE: PEW]

01 Yes 02 No

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[SHOW IF QCELL=1] [SINGLE CHOICE] QCELLSMART. Some cell phones are called “” because of certain features they have. Is your cell phone a , such as an iPhone, Android, Blackberry or Windows phone, or are you not sure? To the best of your knowledge, is the cell phone you use a ‘smart phone’? [SOURCE: PEW]

01 Yes, smartphone 02 No, not a smartphone 03 Not sure / Don’t know

[SHOW IF QCELL=1] [MULTI CHOICE] QCELLSP. What company or companies do you use for cell phone service? Please include all cell phones you regularly use. Select all that apply.

01 AT&T 02 Boost Mobile 03 Leap Wireless 04 MetroPCS 05 Sprint 06 Tmobile 07 U.S. Cellular 08 Wireless 09 Virgin Mobile 10 Other 77 Not Sure / Don’t know [SINGLE CHOICE]

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[SHOW IF QCELL=1] [MULTI CHOICE] QCELLM. What is the manufacturer or brand name of your cell phone (the phone itself, not your service provider)? Please include all cell phones you regularly use. Select all that apply.

01 Amazon 02 Apple 03 Blackberry (RIM) 04 HTC 05 Huawei 06 Kyocera 07 Lenovo 08 LG 09 Motorola 10 Nokia 11 Pantech 12 13 Sanyo 14 Sony Ericsson 15 Treo (Palm) 16 ZTE 17 Other 77 Not sure / Don’t know [SINGLE CHOICE]

[SHOW IF QCELL=1] [GRID] QCELLACT. Please tell me if you ever use your cell phone to do any of the following things. Do you ever use your cell phone to … [SOURCE: PEW]

QCELLACT_A. Send or receive email QCELLACT_B. Download a software application or “app” QCELLACT_C. Access the internet QCELLACT_D. Participate in a call or video chat QCELLACT_E. Listen to QCELLACT_F. Send or receive text messages QCELLACT_G. Record a video QCELLACT_H. Get directions, recommendations, or other information related to a location where you happen to be

01 Yes 02 No

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[ASK FOR EACH ITEM IN QCELLACT = 1] [GRID] QCELLACTUSE. Thinking about how you use your cell phone. About how often do you do the following on your cell phone? [SOURCE: MODIFIED FROM PEW, THEY DON’T ASK THIS SPECIFIC FOLLOW UP QUESTION]

QCELLACTUSEA. Send or receive email QCELLACTUSEB. Download a software application or “app” QCELLACTUSEC. Access the internet QCELLACTUSED. Participate in a video call or video chat QCELLACTUSEE. Listen to music QCELLACTUSEF. Send or receive text messages QCELLACTUSEG. Record a video QCELLACTUSEH. Get directions, recommendations, or other information related to a location where you happen to be

01 Several times a day 02 About once a day 03 3-5 days a week 04 1-2 days a week 05 Every few weeks or less often

[SINGLE CHOICE] QEREADER. Do you have a handheld device made primarily for e-book reading, such as a Nook or Kindle e-reader? [SOURCE: PEW]

01 Yes 02 No

[SINGLE CHOICE] QBOOKS. During the past 12 months, about how many BOOKS did you read either all or part of the way through? Please include any print, electronic, or audiobooks you may have read or listened to. [SOURCE: PEW]

01 None 02 1 book 03 2-3 books 04 4-5 books 05 6-10 books 06 11-20 books 07 More than 20 books 08 Don’t Know

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[SHOW IF QBOOKS = 2-7] [GRID] QBOOKT. Thinking about all of the books you have read in the past 12 months, were any of those … [SOURCE: PEW]

QBOOKT_A. Printed books QBOOKT_B. Audiobooks QBOOKT_C. E-books

01 Yes 02 No

[SINGLE CHOICE] QTABLET. Do you have a such as an Apple iPad, Samsung Galaxy Tab, Google Nexus, or Amazon Kindle Fire? [SOURCE: PEW]

01 Yes 02 No

[SHOW IF QTABLET=1] [MULTI CHOICE] QTABLETM. What is the manufacturer or brand name of your tablet? Please include all tablets you regularly use. Select all that apply.

01 Amazon 02 Apple 03 Blackberry (RIM) 04 Dell 05 HP 06 HTC 07 Huawei 08 Kyocera 09 Lenovo 10 LG 11 12 Motorola 13 Nokia 14 Pantech 15 Samsung 16 Sony 17 ZTE 18 Other 77 Not sure / Don’t know [SINGLE CHOICE]

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[SHOW IF QTABLET=1] [SINGLE CHOICE] QAPPTAB. Do you ever download software applications or “apps” to your tablet computer? [SOURCE: PEW]

01 Yes 02 No

[SHOW IF QCELLACT (APP) = 1 OR QAPPTAB=1] [SINGLE CHOICE] QAPPPAY. Thinking about ALL of the apps you have downloaded, to either a cell phone or tablet computer, have you ever PAID for an app, or do you only download apps that are free? [SOURCE: PEW]

01 Yes, have paid for apps 02 Only download apps that are free

[SINGLE CHOICE] QVGAMEC. Which, if any, of the following gaming systems do you or anyone in your household currently own and use?

01 Microsoft Xbox 02 Microsoft Xbox 360 03 Microsoft Xbox One 04 Nintendo 3DS 05 Nintendo Wii 06 Nintendo Wii U 07 Sony PlayStation Portable (PSP) 08 Sony PlayStation Vita 09 Sony PlayStation 2 (PS2) 10 Sony PlayStation 3 (PS3) 11 Sony PlayStation 4 (PS4) 12 Other 13 None of the above [SINGLE CHOICE]

[SINGLE CHOICE] QVGAME. Do you play video games? This could be on a game system, computer, cell phone, tablet or an online game.

01 Yes 02 No

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[MULTI CHOICE] QTVSOURCE. There are several ways to receive television signals. From what Source or Sources does your home receive its television signal? Please think of all of your television sets.

01 Standard antenna/rabbit ears 02 Wire cable connected to home (Comcast, Charter) 03 Small dish for household (DirecTV, DISH network) 04 Large dish for individual house (“C-band”) 05 Telephone provider (Verizon FiOS, AT&T’s U-verse TV) 06 Another way 07 Don’t have a TV set in the home [SINGLE CHOICE]

[SHOW IF QINTERNET = 1, 2, 3, 4] [MULTI CHOICE] QVID. Which of the following online video services do you regularly use?

01 Amazon Prime Instant Video 02 Apple iTunes 03 Blip.com 04 Crackle 05 06 Hulu 07 M-Go 08 Netflix 09 Sony Unlimited Video 10 .com 11 Vevo.com 12 13 Xbox Video 14 YouTube Movies 15 Other 16 None of the above [SINGLE CHOICE]

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[SHOW IF QINTERNET = 1, 2, 3, 4] [MULTI CHOICE] QMUSIC. Which of the following online music services do you regularly use?

01 Beats Music 02 Deezer 03 All Access 04 05 iHeartRadio 06 iTunes or iTunes Radio 07 Live365 08 Mixcloud 09 Myspace (Music) 10 Pandora 11 12 Rhapsody 13 SHOUTcast 14 Slacker Radio 15 Sony Music Unlimited 16 SoundCloud 17 18 TuneIn Radio 19 Xbox Music 20 Tidal 21 Apple Music 22 Other 23 None of the above [SINGLE CHOICE]

[SHOW IF QINTERNET = 1, 2, 3, 4] [GRID] [RANDOMIZE (ALWAYS SHOW LAST)] QSM. Do you ever use the internet to do any of the following things? Do you ever… [SOURCE: PEW]

QSM_A.Use Google Plus QSM_B.Use LinkedIn QSM_C.Use QSM_D.Use Tumblr QSM_E.Use Instagram QSM_F.Use Pinterest QSM_G.Use Facebook

01 Yes 02 No

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[ASK FOR EACH ITEM IN QSM = 1] [GRID] [SAME RANDOM ORDER AS QSM] QSMUSE. Thinking about the social networking sites you use. About how often do you visit or use… [SOURCE: PEW]

QSMUSE_A.Facebook QSMUSE_A.Google Plus QSMUSE_A.LinkedIn QSMUSE_A.Twitter QSMUSE_A.Tumblr QSMUSE_A.Instagram QSMUSE_A.Pinterest

01 Several times a day 02 About once a day 03 3-5 days a week 04 1-2 days a week 05 Every few weeks or less often

[SHOW IF QINTERNET = 1, 2, 3, 4] [SINGLE CHOICE] QECOMM1. How often do you purchase a product or service online?

01 2 to 3 times a week or more often 02 Once a week 03 About 2 to 3 times a month 04 About once a month 05 Less than once a month 06 Never

[SHOW IF QECOMM1 = 1, 2, 3, 4, 5] [SINGLE CHOICE] QECOMM2. Have you ever visited a retail store just to obtain information about a specific product but with specific intention of purchasing the product later online? [SOURCE: GALLUP]

01 Yes, have done 02 No, have never done

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[SINGLE CHOICE] QFINAL1. Thank you for your time today. To help us improve the experience of AmeriSpeak member like yourself, please give us feedback on this survey. Please rate this survey overall from 1 to 7 where 1 is Poor and 7 is Excellent. Poor Excellent 1 2 3 4 5 6 7

[CAWI ONLY] [SINGLE CHOICE] QFINAL2. Did you experience any technical issues in completing this survey? 01 Yes – please tell us more in the next question 02 No

[TEXT BOX] QFINAL3. Do you have any general comments or feedback on this survey you would like to share? If you would like a response from us, please email [email protected] or call (888) 326-9424.

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