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Give some love 19/20 to what you have Annual and Sustainability Report ABOUT CLAS OHLSON THE YEAR IN BRIEF CEO’S STATEMENT BUSINESS ENVIRONMENT OPERATIONS ACCOUNTS KEY RATIOS SUSTAINABILITY STORES THE SHARE Contents 3 This is Clas Ohlson 36 Directors’ Report 4 The year in brief 41 Risks and uncertainties 6 CEO’s statement 46 Chairman’s letter 9 Business environment and market 47 Corporate governance report 11 Operations 52 Board of Directors 12 Strategic framework 54 Group management 13 CO100+ 57 Financial statements 14 Targets and target fulfilment 65 Notes 17 Strategy - Unique customer offer 85 Signatures 24 Strategy - Outstanding customer service 86 Auditor’s report 36 29 Strategy - Smartness and simplicity 89 Key ratios 96 Sustainability report 113 Store overview 24 114 History 115 The share 11 118 Information to shareholders Clas Ohlson is a Swedish company and is subject to Swedish law. All amounts are stated in Swedish kronor (SEK). Amounts in millions of SEK are abbreviated MSEK and thousands of SEK as SEK 000. Unless otherwise specified, figures in parenthesis pertain to 2018/19. Data regarding markets and competition reflect Clas Ohlson’s own assessments if a specific source is not quoted. These assessments are based on the best and most recent factual data from published sources in the public sector and the consumer goods industry. About the annual report Clas Ohlson presents financial and non-financial information integrated in a single report. The report includes standard and specific disclosures based on the GRI Standards guidelines. The scope of the statutory sustainability report is stated on page 97. The statutory annual report encompasses the Directors’ Report and the financial statements on pages 36-84. This Annual and Sustainability Report has been prepared in Swedish and translated into English. In the event of any discrepancies between the Swedish and the English version, the former shall have precedence. Produced by Clas Ohlson AB in cooperation with Miltton. 17 29 96 Photos: Clas Ohlson, Gustav Kaiser, Jan Nordén, Henrik Hansson and Javad Parsa. 2 CLAS OHLSON ANNUAL AND SUSTAINABILITY REPORT 2019/20 ABOUT CLAS OHLSON THE YEAR IN BRIEF CEO’S STATEMENT BUSINESS ENVIRONMENT OPERATIONS ACCOUNTS KEY RATIOS SUSTAINABILITY STORES THE SHARE CLAS OHLSON IN BRIEF Our mission To help and inspire people to improve their everyday life by offering smart, simple and practical solutions at Unique attractive prices. 1,086 MSEK Strategy for sustainable, Sustainable lifestyle in all areas position in 40 profitable growth We help our customers live as 3,991 MSEK Leveraging the strength of our sustainably as possible. Our cus- y icit Un pl iq m u relevant offerings and large, loy- tomers and employees must be 500 i e s Passionate about c d simplifying life in u n all kinds of homes s a t al customer base, we will play a confident that the products and 97 o s m s e e Mission r n t o greater and more important role in services that we sell are safe to r Online Values f a f e m r Nordic retail S 2,250 every home and grow profitability use, were produced under decent Sustainable profitable growth in the Nordic market. We do this working conditions and transport- Ou c tstanding us ice by providing a unique customer ed with as low environmental and Online tomer serv Clas Ohlson was founded in 1918 as a offer, outstanding customer service climate impact as possible. mail order business based in Insjön, Dalar- and by conducting operations in a na, Sweden. Today, we are a retail company 3,590 MSEK smart and simple manner. with customers in five markets, approximately 4,500 employees, and sales of approximately 90 8.8 billion SEK. Our share is listed on Nasdaq Relevant and affordable products Stockholm. 1,600 We offer products that make everyday life easy, with high demands placed on A lot has happened since the start, but 92 MSEK Online function, price, quality, product safety and one thing has remained the same over the sustainability. With around 15,000 prod- years; that we want to help and inspire peo- 1 ucts and some 1,000 spare parts, we ple to improve their everyday lives by offering have everything you need to maintain your smart, simple, practical solutions at attractive 60 home and garden, fix up your home office prices. Read more about us and our pas- or just take it easy. sion about simplifying life in all kinds of home Online The customer’s best interests at about.clasohlson.com. Customer needs govern the offering in our ap- proximately 230 stores. Our most popular store The Clas Ohlson spirit – our online store – features our entire offering of About 40% of our Our people are all unique, but they have one thing in common: products and spare parts and is open 24 hours purchases are made the Clas Ohlson spirit. All of our employees and customers are a day, with delivery available to stores, home directly through our to feel welcome and appreciated. Each employee brings their or parcel depots. Our customer service centre 60 employees at our unique background and experience to make everyday life a little responds quickly to most questions via phone, Shanghai office. easier and smarter, always with a focus on the customer. chat or e-mail. 3 CLAS OHLSON ANNUAL ANDCLAS SUSTAINABILITY OHLSON ANNUAL AND SUSTAINABILITY REPORT REPORT 2019/20 2019/20 ABOUT CLAS OHLSON THE YEAR IN BRIEF CEO’S STATEMENT BUSINESS ENVIRONMENT OPERATIONS ACCOUNTS KEY RATIOS SUSTAINABILITY STORES THE SHARE OPERATIONS/FINANCIALS An eventful year • Organic growth in our Nordic home markets • Strong underlying earnings Our systematic and goal-conscious work has yielded the results we were after. The initiatives we car- • CO100+ action programme completed ried out under the CO100+ action programme have given us a better platform for approaching an un- • 5.2%* EBIT margin in line with 4-6% target certain and changing future. We have also continued to make it easier for our customers to live a little • Solid financial position - net debt / EBITDA 0.0* more sustainably and contributed to our local society. *Excl IFRS 16 • The organisational review that was announced in February • Automated Guided Vehicles (AGV) were implemented as a was completed at the end of 2019. Measures taken under part of the first step of the distribution centre in Insjön. These Sales in stores/online the CO100+ action programme affected about 200 positions, vehicles streamline the internal transportation of pallets and Key ratios primarily at the head office and the distribution centre. goods. 6% • Clas Ohlson is making additional investments in MatHem, an • As a result of the restrictions in various countries to limit the 2019/20 2018/2019 important part of Clas Ohlson’s strategy to establish a unique spread of COVID-19, around 300 store employees were tem- Sales, MSEK 8,758 8,772 position in terms of accessibility and convenience for its cus- porarily laid off and around 200 office employees had their Operating profit, MSEK 549 94 tomers. hours reduced by around 20 per cent from the middle of April 94% 2020 for about two months. Operating profit, excl. IFRS 16, MSEK 454 94 • Clas Ohlson’s new partnership with Kolonial.no, Norway’s Underlying operating profit, MSEK 581 497 largest online food retailer, began at the start of September. • Macroeconomic trends and their impact on the retail sector Profit after tax, MSEK 376 72 Online Store From the very start it was positively received by customers, as a result of COVID-19 remain uncertain. At this stage, the following the same trend we noted for MatHem in Sweden. A Board intends to safeguard Clas Ohlson’s solid financial posi- Gross margin, % 39.8 39.8 pilot project with Wolt in Finland was also launched during the tion and flexibility and therefore proposes that no dividend be Operating margin, % 6.3 1.1 Net sales per country year. paid for the 2019/20 financial year. 1% Operating margin, excl. IFRS 16, % 5.2 1.1 • We work continuously to optimise the store network. During Cash flow from operating activities, MSEK 1,284 312 12% the 2019/20 financial year, the store network was reduced Equity/assets ratio, % 30.5 49.0 by a net four stores. The number of contracted forthcoming 46% Equity/assets ratio, excl. IFRS 16, % 51.0 49.0 store openings at 30 April was two stores. 41% Net debt/EBITDA, multiple 1.8 0.5 Net debt/EBITDA, excl. IFRS 16, multiple 0.0 0.5 Earnings per share before dilution, SEK 5.94 1.13 Sweden Finland Norway Outside the Nordics 4 CLAS OHLSON ANNUAL AND SUSTAINABILITY REPORT 2019/20 ABOUT CLAS OHLSON THE YEAR IN BRIEF CEO’S STATEMENT BUSINESS ENVIRONMENT OPERATIONS ACCOUNTS KEY RATIOS SUSTAINABILITY STORES THE SHARE OPERATIONS/SOCIETY The 2020 Sustainable Brand Index revealed that Clas Ohlson is perceived Clas Ohlson is one of the best to be the best at sustainability among companies on the Stockholm companies in the leisure and home Stock Exchange in terms of gen- electronics sector. der equality, according to the Allbright foundation. Economic value by stakeholder group 2019/20 7% 20% Suppliers/ During the year, we have more clearly business partners communicated which products support 73% Employees a more sustainable lifestyle. Society We have had a strategic partnership Clas Ohlson is launching a product Of the value generated in the 2019/20 financial with Save the Children for several range for kid’s bedrooms, with a focus year, suppliers and partners received a total of 6,158 years to improve the situation for mi- on sustainable wooden toys.
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