Lisl/Os Come Back the Yo-Yo Trend Continues to Go Strong by Louise Handelman from 1930 Through the 1960S, Duncan Ported Brisk Sales for Yomegas
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A . •• r>r < CO DC I - r • 00 ca 00 o v Friday, November 28,1997 50 Cents i < >- H W 2 O lISl/os come back The Yo-yo trend continues to go strong By Louise Handelman From 1930 through the 1960s, Duncan ported brisk sales for Yomegas. She said that The Packet Group reigned supreme in the world of yo-yos, mar- in June, "One boy from Princeton Day keting such classics as the Tournament, the School got all his friends to come in. We sold All it takes to walk the dog, go around the Imperial and the Butterfly. Originally crafted between 40 and 50 yo-yos in that month world and launch a skyrocket is a flick of the from hardwoods, the first plastic yo-yo came alone." wrist — with a yo-yo, that is. out in 1957. Yomegas are in such demand that some And yo-yos are back in a big way. Intense competition and a series of law- consumers will go to extreme lengths, Ms. "Yo-yos are probably the hot item for suits challenging Duncan's attempt to trade- Farrugia added. "One mother was so anxious boys, ages S to 14," said Joanne Farrugia, mark the word "yo-yo" eventually crippled to get her son a red Fireball that, instead of owner of Crackerjacks toy stores, located in the company. After filing for bankruptcy, it waiting a day for me to bring it to the Crack- the Montgomery Shopping Center and in was eventually purchased by Flambeau Prod- erjacks store in Montgomery, she drove di- HilJsborough. ucts. rectly out to the Hillsborough store, where it Jason Kovler, manager of Toys...The So, while the cartoon character of the was still in stock." That's an extra 10 miles Store in Palmer Square, agreed. "The trend Duncan yo-yo man, instructing the masses each way. started big in the heginning of the summer how to rock the baby and scratch the cat, may An informal survey among yo-yo aficion- and is going strong, especially toward !he have disappeared from the scene, the latest ados at the Princeton Public Schools, West high-end Yomegas." versions of the classic Duncan products are Windsor-Plainsboro Upper Elementary selling like hotcakes. School and Princeton Friends School con- Duncan yo-yos are still with us in various firmed that Duncans still have their support- Jordan's Gift Shop in the Princeton Shop- iterations, but high technology — and high ers. Only one consumer, 11-year-old Jeffrey ping Center is already on its third large dis- prices — have invaded the market as well. Zito of Princeton Junction, was a holdout for Yo-yos are Ihe second oldest toy after play case of Duncan yo-yos. They carry vari- a traditional wooden yo-yo. ous models, including the classic Imperial dolls, and their origins go back to ancient The Yomegas, however, drew the highest China and the early Greeks. Napoleon's sol- and Butterfly, as well as the Midnight Spe- cial, the Neo and one emblazoned with Coca approval ratings, with the Brain winning diers even played with yo-yos between bat- hands-down — or wrist up, as the case may Cola graphics. All are made of plastic, and tles. be. the Imperial even comes in a glow-in-the- The yo-yo, as mass-marketed toy, came dark model. Are the pricey Yomegas worth it? to the United States via the Philippines. Cen- When in doubt, go to the experts. Philip Jane Procter, an employee at Jordan's, turies ago natives of the Philippine Islands Clauss, a fourth grader, is the undisputed yo- said the craze started in the spring and ap- fashioned primitive hunting tools using a yo champion of Littlebrook Elementary pears to be a concerted group effort. "Three soft, ball-size rock attached to a long vine or School in Princeton. Phil can do a sleeper, or four kids come in at once and buy yo-yos," around the world, walk the dog, a skyrocket, strip of animal hide. It was designed to be she said. hurled and retrieved and, over time, a scaled- a cradle, a trapeze and his personal favorite, a down version developed as a toy. Even though Duncans are in heavy de- one-handed star. He learned all these tricks mand, (hey are receiving stiff competition from instructions offered on the yo-yo Web The name "yo-yo" comes from the Taga- from Yomega, the high-end yo-yo manufac- site and claims to have mastered them after log, the language of the Philippines, for turer based in Fall River, Mass. Whereas only a couple of tries. "corne back." Duncans sell for about S4, Yomega's yo-yos So what did Phil recommend? "The Dun- In 1927, Pedro Flores, a Filipino busboy cost at least twice as much. can Butterfly is best for walking the dog," he at a hotel in Santa Monica, entertained guests Ai Toys...The Store, pre-teen boys have said. "But for the other tricks, I use the performing tricks with his yo-yo. He soon been snatching up three types of Yomegas: Brain." had requests for the toy. the Power Spin, the Fireball and the Brain, The renewed appeal of yo-yos seems to [he most expensive at SI2. According to Ja- This is where Donald Duncan stepped in. prove the axiom that what goes around, Photo by Frank Wojciechowski He spotted Flores and offered to buy him out. son Kovler, they buy more than one at a time. comes around. Surely there's a yo-yo trick in Thus was born the Duncan yo-yo. Joanne Farrugia of Crackerjacks also re- that. Ten-year-old Phil Clauss, a fourth grader at Littlebrook School in Princeton, rocks the cradle. Public forum will be held for new Franklin Park school The Franklin Township School District The new school, approved by referen- signed to the school with a choice of magnet Schools. The proposed "Multiple Magnet" at hand. reported that the construction of the new dum in 1995, was intended to serve desig- opportunities in the areas of: Fine, Visual program, thus far, has been reviewed by the The school district invites all interested Franklin Park School is progressing on nated geographic areas in order to reduce the and Performing Arts; Science and Technolo- curriculum committee of the board, intro- parties to a public forum to be held on Dec. schedule and should be ready for students duration of long and expensive school bus gy; or Academy for International Studies. duced to the Board of Education at its dis- 8, at Franklin High School for a presentation cussion meeting of Nov. 12, and will soon of the proposed "Multiple Magnet" program and teachers by September of 1998. A few rides. Although this would change the dis- Mr. Frank Pepe, Superintendent of be presented to the Presidents Council of the for the new Franklin Park school. The forum months ago. Mrs. Linda Beyea was selected tricl's practice of students attending various Schools and Mrs. Linda Beyea, have an- Parent Teacher Organizations. At each of will begin at 7:30 p.m. and will be held in as the principal of the new school. Since schools throughout the township, the Board nounced the creation of a program of multi- these presentations the administrative staff the high school auditorium. A significant- then she and members of the entire adminis- of Education and the district administration ple magnet opportunities, to be offered with- has welcomed questions, feedback, and in- portion of the agenda will be devoted to re- trative staff have been working to define the promised the community that the new school in one school, that is fuily within the put, in the interest of developing the best ceiving comments, suggestions, and answer- academic program that will be offered there. would continue to provide each student as- tradition of Franklin Township's Magnet programming possible within the constraints ing questions. Book on Suburban mythology found in New Brunswick Franklin is By Alex Savilie neath his roots and each of the songs is one published The Packet Group of those stories — and there will be a story' within a story within a story," Mr. Ether The Franklin Township Library has. as Although within an hour of the cultural says. part of the Bicentennial celebration, produced meccas of New York City and Philadelphia, a book of historic images from Franklin's From this one song, Mr. Ether wrote 12 growing up in suburban New Jersey can be past. The book, authored by librarian William more songs, which range from quiet, lilting a pretty stark experience. Young people of- Brahms, is part of the popular "Images of pieces that just hint at songs, to folksy bal- ten only wish to escape what seems a barren America Series" and contains over 200 pho- lads and slightly heavier tunes with electric landscape in comparison. For some young tographs showing the township as it once guitar leads. Yet, as close as some of these adults, however, these same places provide was. Available now, in time for the holidays, get to a good boogie, they all retain an fertile ground for generating their own cul- the book can be ordered by sending a check otherworldly sense similar to early Pink ture and history. At least this is the case for made out to "Franklin Township Public Li- Floyd — recalling both the Syd Barret era William Ether, the man behind the band brary" in the amount of $16.99 (add $3 ship- and Roger Waters' earlier efforts such as known as Elevenland.