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2020 Annual Transportation Report

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2020 Annual Transportation Report Annual Transportation Report 2020 ACKNOWLEDGMENTS Explore Washington Park (EWP) would like to acknowledge the EWP Board of Directors for their work in supporting our vision and goals: EXPLORE WASHINGTON PARK STAFF Anna Goldrich, Chair, Hoyt Arboretum Cynthia Haruyama, Vice Chair, Portland Japanese Garden André Lightsey-Walker, Equity Specialist Dave Malcolm, Secretary, Sylvan Highlands Dana Garrett, Office Manager Neighborhood Association Danny Dunn, Operations Manager Steve Cole, Treasurer, at large member Heather McCarey, Executive Director Adena Long, Portland Parks & Recreation Kelsey Kuhnhausen, Digital Marketing & Design Specialist Billie Moser, Travel Portland LeiLani Barney, Marketing Manager Jani Iverson, Portland Children’s Museum JC Vannatta, TriMet Joe Furia, World Forestry Center Kathy Goeddel, Arlington Heights Neighborhood Association Scott Cruickshank, Oregon Zoo PORTLAND PARKS & RECREATION STAFF Antonina Pattiz, Washington Park Program Coordinator Explore Washington Park is a 501(c)3 non-profit that This year marks the 7th annual peak season The Portland Children’s Museum and World Forestry helps connect people with the culture, diversity, and transportation survey, and the first off-peak survey. Center were closed in August due to COVID-19 and wonder of nature in Washington Park. 851 responses were collected during the peak season state guidelines and, therefore, were not included in survey in August and 575 were collected for the off- the 2020 peak season survey. The organization was established in 2014 and peak survey in February. Surveys were conducted at is funded through parking meter revenue in We use methodology developed for us by Portland the six major park institutions for the off-peak 2020 partnership with Portland Parks & Recreation. 100% State University to collect data and track trends each survey in February: of parking proceeds stay in Washington Park and year. However, due to closures, capacity limitations, make this report possible. • Portland Children’s Museum and safety protocols caused by COVID-19 we had to adjust our methodology for the August survey. The We strive to improve the visitor experience • Hoyt Arboretum adjustments included: social distancing protocols, at Washington Park by: • Portland Japanese Garden fewer staff, changes in survey software, and the • Ensuring the Park feels inclusive, safe, and • International Rose Test Garden use of personal cell phones by some respondents easy for all visitors to get to and navigate to complete surveys. Despite the slight pivot in • World Forestry Center • Providing visitor access to free shuttles and methodology, the survey data will help guide our information on Park amenities and features • Oregon Zoo activities into the COVID-19 recovery and beyond by providing insights into the following key indicators: • Creating tools that can better serve and • Where people are visiting from support visitor needs • Average number of people in each group and vehicle • Where people park vehicles • Use of the Washington Park Free Shuttle • Use of public transit • Visitor satisfaction information • Demographic information EXECUTIVE SUMMARY In 2020, the COVID-19 pandemic impacted Washington Park much as We believe these trends will return to pre COVID-19 levels over time, it did the entire city. Institutions closed, capacities were limited, and the but recognize that the change in behavior will create additional access population was told to stay home and stay safe. The peak season survey challenges for the Washington Park. showed the following trends that reflect this impact: The 2020 off-peak survey gives our first glimpse at transportation and • Increases in private automobile mode split park use during January and February. Though the trend lines will be and decrease in transit the main focus in future reports, there are great insights into visitor • Increase in satisfaction of travel, free shuttle, behavior that we were not collecting data on in the past. and overall park experience • Reduction in cross-venue attendance • Decrease in first time visits to the Park CONTENTS VISITOR PROFILE 01 Who’s coming to the Park? DESTINATIONS 02 Where are visitors going? MODES 03 How did they get here? MOVEMENTS 04 How did they get around the Park? TRENDS 05 How are things changing? VISITOR EXPERIENCE & ATTITUDES 06 How are we serving our guests? visitor profiles Who’s coming to the Park? 8 2020 Washington Park Visitor Survey Total Visitors Total Visitors TOTAL VISITORS • There was a 56% reduction in visitors from peak season 2019 to 2020. • Washington Park received 76% fewer visitors in January and February compared to July and August. VISITOR PROFILES 2019 PEAK SEASON 883,539 July - Aug 2020 PEAK SEASON 382,590 July - Aug 2020 OFF-PEAK SEASON 214,706 Jan - Feb 2020 Washington Park Visitor Survey Report 1 Gender Group Makeup Off Peak 2020 Off Peak 2020 Peak 2020 Peak 2020 VISITOR GROUP PROFILES Peak 2019 Peak 2019 Peak 2020 Off-Peak 2020 Peak 2019 VISITOR PROFILES GROUP MAKEUP GENDER 57.3% 57.8% 52.8% 54.0% 49.7% 46.4% 39.3% 39.7% 38.3% 37.0% 31.5% 24.4% 22.1% 22.7% 12.1% 8.0% 3.4% 2.5% Adults only Older Children Young Children Male Female Non binary / prefer not to identify 2 2020 Washington Park Visitor Survey Are you a Member? VISITOR GROUP PROFILES Peak 2019 Peak 2020 O Peak 2020 Peak 2019 Peak 2020 Off-Peak 2020 Region of Origin VISITOR REGION OF ORIGIN ARE YOU A MEMBER? PROFILES Off Peak 2020 Peak 2020 81.6% Peak 2019 61.0% 73.0% 62.0% 39.0% 39.0% 42.1% 31.0% 32.9% 18.4% 19.0% 19.8% 15.2% 16.2% 11.4% 6.0% 0.4% 2.0% Portland Metro OR / WA USA International Yes No Yes No 2020 Washington Park Visitor Survey Report 3 VISITOR GROUP PROFILES Peak 2019 Peak 2020 Off-Peak 2020 Race and Ethnicity Peak 2019 Peak 2020 Off Peak 2020 VISITOR RACE & ETHNICITY 75.4% PROFILES 74.0% 71.2% 11.0% 8.1% 8.0% 6.0% 6.4% 6.3% 3.7% 3.4% 4.0% 2.8% 4.1% 3.0% 3.5% 2.0% 2.0% 0.8% 1.4% 1.1% 0.8% 1.0% White African American Asian Hispanic Native American Pacific Islander Biracial Other 4 2020 Washington Park Visitor Survey destinations Where are visitors going? 6 2020 Washington Park Visitor Survey Where Guests went VISITOR DESTINATIONS Peak 2019 Peak 2020 O Peak 2020 • EWP is developing methodology 50 WHERE GUESTS WENT to better collect visitor data in hard to measure areas such as Peak 2019 Peak 2020 Off-Peak 2020 hiking trails and at memorials. DESTINATIONS 44.0% 43.5% • Indoor institutions host a far 41.8% 40 greater percentage of visitors in off-peak seasons. 36.8% 30 15.1% 20 19.2% 17.3% 15.1% 13.5% 13.4% 10 12.1% 8.0% 5.3% 4.5% 2.5% .06% 0 Oregon Zoo Portland International Rose Hoyt Arboretum Portland World Forestry Japanese Garden Test Garden Children’s Center Discovery Museum Museum 2020 Washington Park Visitor Survey Report 7 VISITOR DESTINATIONS Who isWHO in IS the IN THE group? GROUP? ZOO DESTINATIONS Adults Only With Children Ault Only With Children Peak 2019 28.9% 71.1% OREGON ZOO Who is in the group? Peak 2020 27.7% PJG 72.3% Off-Peak 2020 42.0% 58.0% Ault Only With Children Peak 2019 74.5% 25.5% PORTLAND JAPANESE GARDENS Peak 2020 78.0% 22.0% Off-Peak 2020 93.4% 6.6% 8 2020 Washington Park Visitor Survey VISITOR DESTINATIONS Who is in the group? Hoyt WHO IS IN THE GROUP? Adults Only With Children DESTINATIONS Ault Only With Children Peak 2019 75.2% 24.8% HOYT ARBORETUM Peak 2020 64.0% 36.0% WhoOff-Peak is 2020in the group? PCM91.6% 8.4% Ault Only 3.0% With Children Peak 2019 96.8% PORTLAND CHILDREN’S MUSEUM Off-Peak 2020 96.2% Who is in the3.8% group? WFC Ault Only With Children WORLD FORESTRY Peak 2019 58.0% 42.0% CENTER DISCOVERY MUSEUM Off-Peak 2020 77.3% 22.7% 2020 Washington Park Visitor Survey Report 9 VISITOR DESTINATIONS • Members are a significantly Are they Venue Members? larger presence in the Park ARE THEY VENUE MEMBERS? ZOO during COVID-19 and DESTINATIONS off-peak. Yes No Yes No Peak 2019 21.5% 78.4% OREGON ZOO Peak 2020 42.2% 58.1% Are they Venue Members? PJG Off-Peak 2020 41.9% 58.1% 3.9% No Peak 2019 96.1% Yes PORTLAND JAPANESE GARDENS Peak 2020 22.3% 77.7% Off-Peak 2020 25.3% 74.7% 10 2020 Washington Park Visitor Survey VISITOR DESTINATIONS Are theyARE THEY Venue VENUE MEMBERS? Members? HOYT Yes No DESTINATIONS Yes 4.1% No Peak 2019 95.9% HOYT ARBORETUM Peak 2020 26.0% 74.0% AreOff-Peak they 2020 Venue23.6% Members? PCM 76.4% 60 Yes No Peak 2019 28.4% 71.6% PORTLAND CHILDREN’S MUSEUM Off-Peak 2020 56.0% 44.0% Are they Venue Members? WFC 4.9% Yes No WORLD FORESTRY Peak 2019 95.1% CENTER DISCOVERY MUSEUM Off-Peak 2020 25.8% 74.2% 2020 Washington Park Visitor Survey Report 11 VISITOR DESTINATIONS • First time visitors were How Frequently do They Visit? ZOO significantly less prevalent HOW FREQUENTLY DO THEY VISIT? in 2020. DESTINATIONS First Visit Infrequently* Frequently** *Infrequent visitors are those who visit Washington Park less than once per month. **Frequent visitors are those who visit Washington Park on a monthly, weekly, or daily basis. First Visit Peak 2019 37.6% 47.3% 15.1% Infrequently OREGON ZOO Frequently. HowPeak Frequently 2020 13.3% do They Visit?66.2% 20.4%PJG Off-Peak 2020 24.3% 50.7% 25.0% Frequently.
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