2020 Annual Transportation Report

Annual Transportation Report 2020 ACKNOWLEDGMENTS Explore Washington Park (EWP) would like to acknowledge the EWP Board of Directors for their work in supporting our vision and goals: EXPLORE WASHINGTON PARK STAFF Anna Goldrich, Chair, Hoyt Arboretum Cynthia Haruyama, Vice Chair, Portland Japanese Garden André Lightsey-Walker, Equity Specialist Dave Malcolm, Secretary, Sylvan Highlands Dana Garrett, Office Manager Neighborhood Association Danny Dunn, Operations Manager Steve Cole, Treasurer, at large member Heather McCarey, Executive Director Adena Long, Portland Parks & Recreation Kelsey Kuhnhausen, Digital Marketing & Design Specialist Billie Moser, Travel Portland LeiLani Barney, Marketing Manager Jani Iverson, Portland Children’s Museum JC Vannatta, TriMet Joe Furia, World Forestry Center Kathy Goeddel, Arlington Heights Neighborhood Association Scott Cruickshank, Oregon Zoo PORTLAND PARKS & RECREATION STAFF Antonina Pattiz, Washington Park Program Coordinator Explore Washington Park is a 501(c)3 non-profit that This year marks the 7th annual peak season The Portland Children’s Museum and World Forestry helps connect people with the culture, diversity, and transportation survey, and the first off-peak survey. Center were closed in August due to COVID-19 and wonder of nature in Washington Park. 851 responses were collected during the peak season state guidelines and, therefore, were not included in survey in August and 575 were collected for the off- the 2020 peak season survey. The organization was established in 2014 and peak survey in February. Surveys were conducted at is funded through parking meter revenue in We use methodology developed for us by Portland the six major park institutions for the off-peak 2020 partnership with Portland Parks & Recreation. 100% State University to collect data and track trends each survey in February: of parking proceeds stay in Washington Park and year. However, due to closures, capacity limitations, make this report possible. • Portland Children’s Museum and safety protocols caused by COVID-19 we had to adjust our methodology for the August survey. The We strive to improve the visitor experience • Hoyt Arboretum adjustments included: social distancing protocols, at Washington Park by: • Portland Japanese Garden fewer staff, changes in survey software, and the • Ensuring the Park feels inclusive, safe, and • International Rose Test Garden use of personal cell phones by some respondents easy for all visitors to get to and navigate to complete surveys. Despite the slight pivot in • World Forestry Center • Providing visitor access to free shuttles and methodology, the survey data will help guide our information on Park amenities and features • Oregon Zoo activities into the COVID-19 recovery and beyond by providing insights into the following key indicators: • Creating tools that can better serve and • Where people are visiting from support visitor needs • Average number of people in each group and vehicle • Where people park vehicles • Use of the Washington Park Free Shuttle • Use of public transit • Visitor satisfaction information • Demographic information

EXECUTIVE SUMMARY In 2020, the COVID-19 pandemic impacted Washington Park much as We believe these trends will return to pre COVID-19 levels over time, it did the entire city. Institutions closed, capacities were limited, and the but recognize that the change in behavior will create additional access population was told to stay home and stay safe. The peak season survey challenges for the Washington Park. showed the following trends that reflect this impact: The 2020 off-peak survey gives our first glimpse at transportation and • Increases in private automobile mode split park use during January and February. Though the trend lines will be and decrease in transit the main focus in future reports, there are great insights into visitor • Increase in satisfaction of travel, free shuttle, behavior that we were not collecting data on in the past. and overall park experience • Reduction in cross-venue attendance • Decrease in first time visits to the Park CONTENTS

VISITOR PROFILE 01 Who’s coming to the Park? DESTINATIONS 02 Where are visitors going?

MODES 03 How did they get here?

MOVEMENTS 04 How did they get around the Park?

TRENDS 05 How are things changing? VISITOR EXPERIENCE & ATTITUDES 06 How are we serving our guests? visitor profiles Who’s coming to the Park?

8 2020 Washington Park Visitor Survey Total Visitors Total Visitors

TOTAL VISITORS

• There was a 56% reduction in visitors from peak season 2019 to 2020. • Washington Park received 76% fewer visitors in January and February compared to July and August. VISITOR PROFILES

2019 PEAK SEASON 883,539 July - Aug 2020 PEAK SEASON 382,590 July - Aug

2020 OFF-PEAK SEASON 214,706 Jan - Feb

2020 Washington Park Visitor Survey Report 1 Gender Group Makeup Oﬀ Peak 2020 Oﬀ Peak 2020 Peak 2020 Peak 2020 VISITOR GROUP PROFILES Peak 2019 Peak 2019 Peak 2020 Off-Peak 2020 Peak 2019

VISITOR PROFILES GROUP MAKEUP GENDER

57.3% 57.8%

52.8% 54.0% 49.7% 46.4%

39.3% 39.7% 38.3% 37.0%

31.5%

24.4% 22.1% 22.7%

12.1% 8.0%

3.4% 2.5%

Adults only Older Children Young Children Male Female Non binary / prefer not to identify

2 2020 Washington Park Visitor Survey Are you a Member?

VISITOR GROUP PROFILES Peak 2019 Peak 2020 O Peak 2020

Peak 2019 Peak 2020 Off-Peak 2020

Region of Origin VISITOR REGION OF ORIGIN ARE YOU A MEMBER? PROFILES Oﬀ Peak 2020

Peak 2020 81.6%

Peak 2019

61.0% 73.0%

62.0%

39.0% 39.0%

42.1% 31.0%

32.9%

18.4% 19.0% 19.8% 15.2% 16.2% 11.4% 6.0% 0.4% 2.0%

Portland Metro OR / WA USA International YesYes NoNo

2020 Washington Park Visitor Survey Report 3 VISITOR GROUP PROFILES

Peak 2019 Peak 2020 Off-Peak 2020

Race and Ethnicity Peak 2019 Peak 2020 Oﬀ Peak 2020 VISITOR RACE & ETHNICITY 75.4% PROFILES 74.0% 71.2%

11.0% 8.1% 8.0% 6.0% 6.4% 6.3% 3.7% 3.4% 4.0% 2.8% 4.1% 3.0% 3.5% 2.0% 2.0% 0.8% 1.4% 1.1% 0.8% 1.0%

White African American Asian Hispanic Native American Pacific Islander Biracial Other

4 2020 Washington Park Visitor Survey destinations Where are visitors going?

6 2020 Washington Park Visitor Survey Where Guests went

VISITOR DESTINATIONS Peak 2019 Peak 2020 O Peak 2020 • EWP is developing methodology 50 WHERE GUESTS WENT to better collect visitor data in hard to measure areas such as Peak 2019 Peak 2020 Off-Peak 2020 hiking trails and at memorials. DESTINATIONS 44.0% 43.5% • Indoor institutions host a far 41.8% 40 greater percentage of visitors in off-peak seasons. 36.8% 30

15.1%

20 19.2% 17.3%

15.1% 13.5% 13.4% 10 12.1% 8.0%

5.3% 4.5% 2.5% .06% 0

Oregon Zoo Portland International Rose Hoyt Arboretum Portland World Forestry Japanese Garden Test Garden Children’s Center Discovery Museum Museum

2020 Washington Park Visitor Survey Report 7 VISITOR DESTINATIONS Who isWHO in IS the IN THE group? GROUP? ZOO DESTINATIONS Adults Only With Children Ault Only

With Children Peak 2019 28.9% 71.1% OREGON ZOO Who is in the group? Peak 2020 27.7% PJG 72.3%

Off-Peak 2020 42.0% 58.0%

Ault Only With Children Peak 2019 74.5% 25.5% PORTLAND JAPANESE GARDENS Peak 2020 78.0% 22.0%

Off-Peak 2020 93.4% 6.6%

8 2020 Washington Park Visitor Survey VISITOR DESTINATIONS Who is in the group? Hoyt WHO IS IN THE GROUP? Adults Only With Children DESTINATIONS Ault Only With Children Peak 2019 75.2% 24.8% HOYT ARBORETUM Peak 2020 64.0% 36.0%

WhoOff-Peak is 2020in the group? PCM91.6% 8.4%

Ault Only 3.0% With Children Peak 2019 96.8% PORTLAND CHILDREN’S MUSEUM Off-Peak 2020 96.2% Who is in the3.8% group? WFC

Ault Only With Children WORLD FORESTRY Peak 2019 58.0% 42.0% CENTER DISCOVERY MUSEUM Off-Peak 2020 77.3% 22.7%

2020 Washington Park Visitor Survey Report 9 VISITOR DESTINATIONS

• Members are a significantly Are they Venue Members? larger presence in the Park ARE THEY VENUE MEMBERS? ZOO during COVID-19 and DESTINATIONS off-peak. Yes No Yes No Peak 2019 21.5% 78.4% OREGON ZOO Peak 2020 42.2% 58.1% Are they Venue Members? PJG Off-Peak 2020 41.9% 58.1%

3.9% No Peak 2019 96.1% Yes PORTLAND JAPANESE GARDENS Peak 2020 22.3% 77.7%

Off-Peak 2020 25.3% 74.7%

10 2020 Washington Park Visitor Survey VISITOR DESTINATIONS Are theyARE THEY Venue VENUE MEMBERS? Members? HOYT Yes No DESTINATIONS Yes 4.1% No Peak 2019 95.9% HOYT ARBORETUM Peak 2020 26.0% 74.0%

AreOff-Peak they 2020 Venue23.6% Members? PCM 76.4% 60

Yes No Peak 2019 28.4% 71.6% PORTLAND CHILDREN’S MUSEUM Off-Peak 2020 56.0% 44.0%

Are they Venue Members? WFC

4.9% Yes No WORLD FORESTRY Peak 2019 95.1% CENTER DISCOVERY MUSEUM Off-Peak 2020 25.8% 74.2%

2020 Washington Park Visitor Survey Report 11 VISITOR DESTINATIONS

• First time visitors were How Frequently do They Visit? ZOO significantly less prevalent HOW FREQUENTLY DO THEY VISIT? in 2020. DESTINATIONS First Visit Infrequently* Frequently** *Infrequent visitors are those who visit Washington Park less than once per month. **Frequent visitors are those who visit Washington Park on a monthly, weekly, or daily basis. First Visit

Peak 2019 37.6% 47.3% 15.1% Infrequently OREGON ZOO Frequently. HowPeak Frequently 2020 13.3% do They Visit?66.2% 20.4%PJG

Off-Peak 2020 24.3% 50.7% 25.0%

Frequently. Peak 2019 66.7% 26.4% 6.9% Infrequently PORTLAND First Visit JAPANESE GARDENS HowPeak Frequently 2020 do They49.5% Visit?30.0% 20.5%RG Off-Peak 2020 58.2% 29.7% 12.1%

Frequently.

Peak 2019 62.0% 29.8% 8.2% Infrequently INTERNATIONAL ROSE TEST GARDEN First Visit Peak 2020 35.6% 41.6% 22.8%

Off-Peak 2020 40.0% 37.6% 22.4%

12 2020 Washington Park Visitor Survey VISITOR DESTINATIONS HowHOW Frequently FREQUENTLY DO THEY do VISIT?They Visit? HOYT First Visit Infrequently* Frequently** DESTINATIONS *Infrequent visitors are those who visit Washington Park less than once per month. **Frequent visitors are those who visit Washington Park on a monthly, weekly, or daily basis. Frequently.

Peak 2019 41.7% 27.7% 30.6% Infrequently HOYT ARBORETUM First Visit Peak 2020 17.5% 32.8% 49.7%

HowOff-Peak Frequently 2020 16.0% do They42.5% Visit? 41.5%PCM

First Visit

Infrequently Peak 2019 30.1% 42.2% 27.7% PORTLAND Frequently. CHILDREN’S MUSEUM Off-Peak 2020 18.7% 44.0% 37.4% How Frequently do They Visit? WFC

Frequently. Peak 2019 45.7% 30.9% 23.4% Infrequently WORLD FORESTRY First Visit CENTER DISCOVERY MUSEUM Off-Peak 2020 36.9% 30.8% 32.3%

2020 Washington Park Visitor Survey Report 13 VISITOR DESTINATIONS

• In 2020, Where are they Coming From? ZOO Washington WHERE ARE THEY COMING FROM? Park visitors DESTINATIONS were majority Portland Metro OR/WA USA International local with 73% in the peak and International 62% off-peak up Peak 2019 47.3% 28.6% 20.8% 3.3% USA from 42%. OREGON ZOO OR/WA • International Peak 2020 76.0% 18.1% 5.9% Portland Metro visitors were Where are they Coming From? PJG greatly reduced Off-Peak 2020 63.0% 25.0% 12.0% 1.0% since 2019 from 6% of total visitors to .4% in peak 2020. International Peak 2019 25.7% 11.1% 54.3% 8.9% PORTLAND USA JAPANESE GARDENS OR/WA WherePeak 2020 are they Coming46.2% 12.7% From? 40.1%RG 1.0% Portland Metro Off-Peak 2020 41.0% 13.0% 41.0% 5.0%

International Peak 2019 26.4% 11.9% 51.5% 10.2% USA INTERNATIONAL ROSE OR/WA TEST GARDEN Peak 2020 57.1% 11.6% 30.5% 0.7% Portland Metro

Off-Peak 2020 51.0% 11.0% 38.0%

14 2020 Washington Park Visitor Survey VISITOR DESTINATIONS WhereWHERE are ARE THEYthey COMING Coming FROM? From? Hoyt Portland Metro OR/WA USA International DESTINATIONS

International Peak 2019 52.7% 8.0% 32.5% 6.8% USA HOYT ARBORETUM OR/WA Peak 2020 80.5% 5.0% 13.8% 0.6% Portland Metro

WhereOff-Peak 2020are they Coming From?73.0% 20.0% 15.0%PCM1.0%

International Peak 2019 60.6% 18.2% 17.5% 3.6% USA PORTLAND OR/WA CHILDREN’S MUSEUM Portland Metro Off-Peak 2020 70.0% 20.0% 6.0% 4.0%

Where are they Coming From? WFC

International USA Peak 2019 46.3% 8.8% 35.0% 10.0% WORLD FORESTRY OR/WA CENTER Portland Metro

DISCOVERY MUSEUM Off-Peak 2020 38.0% 33.0% 24.0% 5.0%

2020 Washington Park Visitor Survey Report 15 VISITOR DESTINATIONS

• A larger proportion Survey Respondent Age ZOO of visitors were under SURVEY RESPONDENT AGE 55 in 2020 at all DESTINATIONS institutions 18-24 25-34 35-44 45-54 55-64 65-74 75+

Peak 2019 5.8% 21.1% 32.9% 15.6% 11.8% 12.7% OREGON ZOO 2.4% SurveyPeak 2020 Respondent9.2% 28.6% Age 33.0% PJG16.5% 8.7% 1.5% Off-Peak 2020 17.3% 32.3% 22.0% 8.7% 13.4% 5.5% 0.8% 18-24 25-34 35-44 7545-54 years or older Peak 2019 6.9% 22.6% 23.1% 15.5% 14.5% 17.5% PORTLAND 6555-64 - 74 55-64 JAPANESE GARDENS 65 - 74 Peak 2020 16.5% 33.0% 14.5% 16.0% 8.5% 10.5% 1.0% 45-54 Survey Respondent Age RG 35-4475 years or older

Off-Peak 2020 10.8% 21.7% 16.9% 15.7% 16.9% 13.3% 4.8% 25-34 18-24

75 years or older INTERNATIONAL ROSE Peak 2019 7.3% 22.7% 21.8% 15.9% 16.5% 15.9% 65 - 74 TEST GARDEN 55-64 Peak 2020 13.7% 29.6% 19.1% 13.7% 12.6% 9.4% 1.8% 45-54 35-44 Off-Peak 2020 14.1% 30.8% 12.8% 10.3% 10.3% 19.2% 2.6% 25-34 18-24

16 2020 Washington Park Visitor Survey VISITOR DESTINATIONS SurveySURVEY Respondent RESPONDENT AGE Age Hoyt 18-24 25-34 35-44 45-54 55-64 65-74 75+ DESTINATIONS

4.1% 75 years or older Peak 2019 27.3% 21.5% 16.9% 8.7% 21.5% 65 - 74 HOYT ARBORETUM 55-64 Peak 2020 9.9% 25.9% 25.9% 20.4% 10.5% 6.8% 0.6% 45-54 35-44

SurveyOff-Peak 2020 Respondent9.9% 25.9% 25.9% Age20.4% 10.5% PCM6.8% 0.6% 25-34 18-24

75 years or older 65 - 74 Peak 2019 7.2% 30.8% 41.6% 8.6% 6.3% 5.5% PORTLAND 55-64 45-54 CHILDREN’S MUSEUM 35-44 Off-Peak 2020 6.0% 35.7% 35.7% 10.7% 7.1% 1.2% 25-34 3.6% 18-24 Survey Respondent Age WFC

75 years or older Peak 2019 7.4% 23.2% 28.6% 14.2% 12.5% 14.1% 65 - 74 WORLD FORESTRY 55-64 CENTER 45-54 35-44 3.1% DISCOVERY MUSEUM Off-Peak 2020 12.3% 30.8% 16.9% 13.8% 12.3% 10.8% 25-34 18-24

2020 Washington Park Visitor Survey Report 17 Percent Guests Visit Multiple Venues. ZOO VISITOR DESTINATIONS

• Visitors visiting multiple venues decreased by nearly VISITED MULTIPLE VENUES 20% when comparing the peak DESTINATIONS seasons. Percent Guests Visit Multiple Venues. PJG

Peak 2019 37.2% OREGON ZOO Percent Guests Visit Multiple Venues. RG Peak 2020 18.2%

Off-Peak 2020 32.7%

Peak 2019 79.0% PORTLAND JAPANESE GARDENS Peak 2020 53.6%

Off-Peak 2020 59.2%

Peak 2019 75.2% INTERNATIONAL ROSE TEST GARDEN Peak 2020 52.7%

Off-Peak 2020 79.6%

18 2020 Washington Park Visitor Survey Percent Guests Visit Multiple Venues. Hoyt VISITOR DESTINATIONS VISITED MULTIPLE VENUES DESTINATIONS

Peak 2019 56.6% HOYT ARBORETUM Percent Guests Visit Multiple Venues. PCM Peak 2020 55.9%

Off-Peak 2020 39.9%

Peak 2019 36.2% PORTLAND CHILDREN’S MUSEUM Percent Guests Visit Multiple Venues. WFC Off-Peak 2020 31.5%

WORLD FORESTRY Peak 2019 75.3% CENTER DISCOVERY MUSEUM Off-Peak 2020 72.7%

2020 Washington Park Visitor Survey Report 19 CrossVISITOR Venue DESTINATIONS Attendance ZOO CROSS VENUE ATTENDANCE International DESTINATIONS Oregon Zoo Japanese Garden Rose Test Hoyt Arboretum Children’s Museum World Forestry Center None Garden 3.3% None CrossPeak 2019 9.7%Venue10.2% 5.0% 9.2%Attendance 62.5% PJG WFC OREGON ZOO Peak 2020 5.9%11.0% 4.2% 78.9% PCM Hoyt Arboretum Off-Peak 2020 16.2% 7.4% 15.4% 8.8% 50.0% International Rose Test Garden 2.2% Portland Japanese Garden

4.3% 4.8% Oregon Zoo Peak 2019 None Cross 10.7%Venue Attendance48.1% 11.1% 21.0% RG PORTLAND WFC JAPANESE GARDENS Peak 2020 5.8% 43.3% 7.5% 43.3% PCM Hoyt Arboretum Off-Peak 2020 7.7% 28.6% 7.7% 53.8% International Rose Test Garden 2.2% Portland Japanese Garden

4.1% 4.3% Oregon Zoo None Peak 2019 10.8% 44.0% 12.1% 24.8% INTERNATIONAL ROSE WFC TEST GARDEN Peak 2020 8.2% 32.6% 12.5% 46.7% PCM 1.2% Hoyt Arboretum Off-Peak 2020 28.2% 44.7% 16.5% 8.2% International Rose Test Garden 1.2% Portland Japanese Garden

20 2020 Washington Park Visitor Survey Oregon Zoo CrossVISITOR Venue DESTINATIONS Attendance Hoyt CROSS VENUE ATTENDANCE International Oregon Zoo Japanese Garden Rose Test Hoyt Arboretum Children’s Museum World Forestry Center None DESTINATIONS Garden

None CrossPeak 2019 8.1%Venue16.4% Attendance19.8% 5.4% 6.5% 43.4% PCM WFC HOYT ARBORETUM Peak 2020 5.2% 9.4% 20.9% 64.4% PCM Hoyt Arboretum Off-Peak 2020 11.3% 70.8% International Rose Test Garden 2.8% 0.9% Portland Japanese Garden Oregon Zoo None CrossPeak 2019 Venue15.3% 6.2%6.6% 5.2%Attendance 63.8% WFC PORTLAND WFC CHILDREN’S MUSEUM Off-Peak 2020 16.5% 4.4% 74.7%x PCM 1.1% 3.3% Hoyt Arboretum International Rose Test Garden Portland Japanese Garden Oregon Zoo None WORLD FORESTRY Peak 2019 14.5% 18.5% 17.9% 16.8% 7.5% 24.7% WFC CENTER DISCOVERY MUSEUM Off-Peak 2020 9.7% 30.6% 15.3% 31.6% 8.3% 4.5% PCM Hoyt Arboretum International Rose Test Garden Portland Japanese Garden

2020 WashingtonOregon Park VisitorZoo Survey Report 21 modes How did they get here?

22 2020 Washington Park Visitor Survey Park Wide Mode Split

MODES Oﬀ Peak 2020

• If automobile use is Peak 2020 81% when attendance PARKWIDE MODE SPLIT returns to 2019 levels Peak 2019 Peak 2020 Off-Peak 2020 in the months of Peak 2019 June–August, we can expect the south-end MODES 82.4% parking lots to be

full 79 of the 91 73.5% days compared to the 52 recorded in 2019. 67.0%

20.0% 9.4% 16.4% 7.5% 6.5% 5.5% 6.1% 4.0% 1.7%

Private Auto Transit Active Ride Service & Other

2020 Washington Park Visitor Survey Report 23 PARK VISITOR MODE SPLITS Made Split By Institution ZOO MODE SPLIT BY INSTITUTION

Private Auto Transit Active Ride Service & Other

MODES 3.0% Ride Service & Other 3.5% Peak 2019 73.3% 19.9% Active OREGON ZOO 3.0% Transit PeakMade 2020 Split By Institution 88.8% 7.3% 0.9% PJGPrivate Auto 2.2%

Off-Peak 2020 75.4% 20.1% 2.2%

Ride Service & Other Peak 2019 56.8% 19.0% 8.2% 16.0% Active PORTLAND JAPANESE GARDENS Transit PeakMade 2020 Split By Institution82.8% 9.3% 5.3% RGPrivate Auto 2.6% Off-Peak 2020 63.7% 11.0% 9.9% 15.4%

Ride Service & Other Peak 2019 56.7% 19.7% 9.5% 14.1% Active INTERNATIONAL ROSE Transit TEST GARDEN Peak 2020 77.0% 4.8% 14.4% 3.8% Private Auto

Off-Peak 2020 54.1% 12.9% 27.1% 5.9%

24 2020 Washington Park Visitor Survey PARK VISITOR MODE SPLITS Made Split By Institution Hoyt MODE SPLIT BY INSTITUTION

Private Auto Transit Active Ride Service & Other MODES Ride Service & Other Peak 2019 63.6% 23.6% 7.4% 5.4% Active HOYT ARBORETUM Transit Peak 2020 78.4% 7.0% 13.5% 1.1% Private Auto Made Split By Institution PCM Off-Peak 2020 69.8% 9.4% 17.0% 3.8%

1.8% Ride Service & Other Peak 2019 84.0% 13.8% 0.4% Active PORTLAND Transit CHILDREN’S MUSEUM Private Auto Off-Peak 2020 86.8% 12.1% 1.1% Made Split By Institution WFC

2.5% Ride Service & Other 69.1% 18.5% 9.9% Active WORLD FORESTRY Peak 2019 Transit CENTER Private Auto DISCOVERY MUSEUM Off-Peak 2020 25.8% 65.2% 7.6% 1.5%

2020 Washington Park Visitor Survey Report 25 Passengers per private vehicle Park Wide Scale on x axis =5

MODE SPLIT DETAILS Passengers per private vehicle ZOO • A .7% reduction PASSENGERS PER PRIVATE VEHICLE Scale on x axis =5 in passengers per vehicle equates to an additional 900 Peak 2019 3.2 cars in Washington MODES PARKWIDE Park per day. Peak 2020 2.5

PassengersOff-Peak 2020 per private2.9 vehicle PJG Scale on x axis =5

Peak 2019 3.5 OREGON ZOO Peak 2020 3.1

PassengersOff-Peak 2020 per private3.2 vehicle RG Scale on x axis =5

Peak 2019 3.0 PORTLAND JAPANESE GARDENS Peak 2020 2.4

Off-Peak 2020 2.5

Peak 2019 3.1 INTERNATIONAL ROSE TEST GARDEN Peak 2020 2.6

Off-Peak 2020 2.4

26 2020 Washington Park Visitor Survey Passengers per private vehicle Hoyt Scale on x axis =5 MODE SPLIT DETAILS PASSENGERS PER PRIVATE VEHICLE

MODES

Peak 2019 3.1 HOYT ARBORETUM Passengers per private vehicle PCM Peak 2020 2.6 Scale on x axis =5

Off-Peak 2020 2.4

Peak 2019 PORTLAND 3.6 CHILDREN’S MUSEUM Passengers per private vehicle WFC Off-Peak 2020 Scale on x axis =5 3.1

WORLD FORESTRY Peak 2019 2.8 CENTER DISCOVERY MUSEUM Off-Peak 2020 3.2

2020 Washington Park Visitor Survey Report 27 MODE SPLIT DETAILS Mode Split based on where youMODE areSPLIT BYcoming ORIGIN From Portland Metro Private Auto Transit Active Ride Service & Other

MODES 4.4% Ride Service & Other Peak 2019 76.7% 17.5% 1.4% Active Transit PORTLAND METRO PeakMode 2020 Split based on where84.4% 9.9%5.0% 0.7% Private Auto

Off-Peakyou 2020 are coming From69.9% 17.5% 12.3% OR0.3% / WA

2.7% Ride Service & Other Peak 2019 83.1% 10.0% 4.1% Active Transit OR/WA Peak 2020 85.1% 5.1% 9.3% 0.5% Private Auto

Off-Peak 2020 81.1% 15.6% 3.3%

28 2020 Washington Park Visitor Survey MODE SPLIT DETAILS Mode Split based on where youMODE are SPLIT coming BY ORIGIN From USA Private Auto Transit Active Ride Service & Other MODES Ride Service & Other Peak 2019 57.2% 18.4% 6.7% 17.7% Active Transit U.S.A. PeakMode 2020 Split based on where83.4% 4.9% 9.5% 2.2% Private Auto

Off-Peakyou 2020 are coming45.6% From26.2% 7.8% 20.4% International

Ride Service & Other Peak 2019 51.9% 26.0% 11.7% 10.4% Active Transit INTERNATIONAL Peak 2020 33.3% 33.3% 33.3% Private Auto

Off-Peak 2020 26.7% 40.0% 20.0% 13.3%

2020 Washington Park Visitor Survey Report 29 MODE SPLIT DETAILS Mode Split on MODE FrequencySPLIT ON FREQUENCY of OF Visit VISIT First Visit Private Auto Transit Active Ride Service & Other MODES Ride Service & Other Peak 2019 60.6% 19.5% 5.8% 14.0% Active Transit FIRST VISIT PeakMode 2020 Split on 82.5% 7.6% 7.6% Private Auto 2.3%

Off-PeakFrequency 2020 of Visit55.7% Infrequently25.0% 6.3% 13.1%

2.7% Ride Service & Other Peak 2019 78.6% 15.8% 2.9% Active 3.0% Transit INFREQUENTLY PeakMode 2020 Split on 91.1% 5.1% 0.8% Private Auto

Off-PeakFrequency 2020 of Visit 77.5%Frequently14.3% 6.1% 2.2%

Ride Service & Other Peak 2019 73.9% 16.1% 9.6% Active Transit FREQUENTLY Peak 2020 74.4% 6.3% 18.8% 0.4% Private Auto

Off-Peak 2020 58.9% 20.2% 20.9%

30 2020 Washington Park Visitor Survey MODE SPLIT DETAILS Mode Split by Group Type Adult Only MODE SPLIT BY GROUP TYPE

Private Auto Transit Active Ride Service & Other MODES Ride Service & Other Peak 2019 58.0% 20.5% 8.5% 13.0% Active Mode Split by Group Type With ChildrenTransit ADULTS ONLY Peak 2020 78.4% 6.0% 11.6% 4.0% Private Auto

Off-Peak 2020 56.3% 22.4% 15.6% 5.7%

1.6% Ride Service & Other Peak 2019 81.1% 14.2% 3.2% Active 2.1% Transit Peak 2020 94.2% Private Auto WITH CHILDREN

Off-Peak 2020 81.3% 14.4% 3.4% 1.0%

2020 Washington Park Visitor Survey Report 31 MODE SPLIT DETAILS

• Approximately 25% of all visitors wereParking regular visitors to location • With less congestion Meteredin the parking lots, Spacethere was a Hoyt Arboretum. This caused the increase of visitors parking significant reduction in neighborhood streets being used. in the gravel lots. MODES PARKING LOCATION

Peak 2019 78.8%

METERED SPACE Peak 2020 77.1%

Parking location Off-PeakGravel 2020 lot Parking location87.6% Park & Ride 100

Peak 2019 5.0% Peak 2019 1.0% PARK GRAVEL LOT Parking location Neighborhood12.4% ParkingPeak 2020 location0.3% Other Peak 2020 AND RIDE Off-Peak 2020 6.6% Off-Peak 2020 0.7% 15 15

Peak 2019 13.1% Peak 2019 2.5%

NEIGHBORHOOD Peak 2020 8.8% OTHER Peak 2020 1.4%

Off-Peak 2020 2.3% Off-Peak 2020 2.8% 15 15

32 2020 Washington Park Visitor Survey Report MODE SPLIT DETAILS Mode Split by Member status Member MODE SPLIT BY MEMBER STATUS

Private Auto Transit Active Ride Service & Other MODES Ride Service & Other Peak 2019 66.7% 18.2% 5.0% 10.1% Active Mode Split by Member status2.7% Non TransitMember MEMBER Peak 2020 87.3% 8.1% 1.8% Private Auto

Off-Peak 2020 76.3% 16.4% 4.2% 3.1%

Ride Service & Other 0.4% Peak 2019 79.9% 13.6% 6.2% Active Transit Peak 2020 82.5% 5.7% 8.6% 3.3% Private Auto NON MEMBER

Off-Peak 2020 71.7% 16.4% 7.4% 4.5%

2020 Washington Park Visitor Survey Report 33 movement How did they get around the Park?

34 2020 Washington Park Visitor Survey MOVEMENT

Mode Split within the Park Where Free Shuttle Riders came from MODE SPLIT WITHIN THE PARK WHERE FREE SHUTTLE RIDERS CAME FROM MOVEMENT Oﬀ Peak 2020 Peak 2019 Peak 2020 Off-Peak 2020 Portland Metro OR/WA USA International Peak 2020

Peak 2019 61.8%

57.5% Portland Metro 55.2% OR/WA Peak 2019 31.0% 12.0% 48.2% 8.8% USA

International Peak 2020 60.5% 14.5% 23.7% 1.3% 37.2% Off-Peak 2020 36.7% 16.7% 38.3% 8.3% 32.2%

20.1% 17.2%

7.7% 6.6% 2.4% 0.5% 1.0% 0.4% 0.3%

Walk Private Auto Transit Bicycle Ride Service & Other

2020 Washington Park Visitor Survey Report 35 trends How are things changing?

36 2020 Washington Park Visitor Survey MODE SPLIT TO THE PARK 2014—2020

2014 2015 2016 2017 2018 2019 2020 Mode Split TO the Park 2014-2020 AUTO Mode Split TO the Park 2014-2020 Transit TRENDS

80.7% 82.4% 77.0% 66.5% 67.0% 63.1% 61.5%

Private Auto Transit 21.9% 17.3% 21.0% 20.0% Mode Split13.2% TO15.8% the Park 2014-2020 Car share & other 6.5% Mode Split TO the Park 2014-2020 Active

Active Ride Service & Other

8.5% 7.8% 9.5% 7.7% 7.2% 8.0% 9.4% 7.4% 5.3% 3.6% 5.5% .09% 3.6% 1.7%

2020 Washington Park Visitor Survey Report 37 MODE SPLIT WITHIN THE PARK 2014—2020

2014 2015 2016 2017 2018 2019 2020 Mode Split WITHIN the Mode Split WITHIN the TRENDS Park 2014-2020 AUTO Park 2014-2020 transit

32.2% Private Auto 26.3% 25.6% Transit 23.2% 23.6% 21.9% 20.3% 20.1% 18.3% 17.2% 17.0% 17.6% 11.7% 7.7%

Mode Split WITHIN the Mode Split WITHIN the Park 2014-2020 ACTIVE Park 2014-2020 car share & other

scale is on 100

70.4% 62.3% 59.9% 57.3% 58.7% Active 52.3% Ride Service 45.9% & Other

1.2% 4.2% 1.9% 0.9% 1.9% 0.4% 0.3%

38 2020 Washington Park Visitor Survey INTRA-PARK TRENDS

2014 2015 2016 2017 2018 2019 2020

Peak Season Free Shuttle Boardings TRENDS 2015 - 2020 Park Visitors UsingPARK Free VISITORS Shuttle USING PEAK SEASON FREE SHUTTLE FREE SHUTTLE BOARDINGS 2015–2020 76,841

107,878

99,904 32.6% 27.2% 86,816 24.5% 21.1% 22.9% 13.8% 93,314 8.6% Park Guests visiting more than one institution 2014 - 2020 3,309

PARK GUESTS VISITING MORE THAN ONE INSTITUTION 2014–2020

60.5% 60.3% 54.8% 46.8% 43.0% 41.4% 31.2%

2020 Washington Park Visitor Survey Report 39 Frequency of Visits 2014-2020

INTRA-PARK TRENDS '2020' FREQUENCY OF VISITS 2014–2020 TRENDS '2019' 2014 2015 2016 2017 2018 2019 2020 '2018'

52.8% '2017' 48.8% 47.2% 45.9% 46.0% 43.1% 44.0%

37.8% 38.0% 37.8% 36.6% '2016' 33.3% 33.0% 29.4%

23.1% 20.9% 21.3% '2015' 18.4% 15.0% 13.2% 10.6% '2014' FirstFirst Time InfrequentInfrequent FrequentFrequent

40 2020 Washington Park Visitor Survey INTRA-PARK TRENDS

2014 2015 2016 2017 2018 2019 2020 Overlow Bus Ridership Peak Season 2014 - Total Peak Season Attendance 2014 - 2020 2020 TRENDS OFF-SITE BUS RIDERSHIP TOTAL PEAK SEASON ATTENDANCE 2014–2020 PEAK SEASON 2014–2020

20,160 1,028,368

13,367 1,047,922

37,213 1,078,654

31,746 1,172,025

21,055 1,137,291

20,663 1,282,836

382,590 *July / Aug Only

2020 Washington Park Visitor Survey Report 41 VISITOR EXPERIENCE & attitudes How are we serving our guests?

42 2020 Washington Park Visitor Survey Travel Experience Based on Transportation MethodVISITOR EXPERIENCE Peak PEAK2020 2020

TRAVEL EXPERIENCE AVERAGE SHUTTLE RIDER RATING BASED ON TRANSPORTATION METHOD 4.96 VISITOR Private Automobile 4.6 EXPERIENCE & Transit 4.7 ATTITUDES Peak 2020Active Travel experience 4.6 NET PROMOTOR SCORE basedRide app and other on Parking Location Peak4.8 2020 84.8% AUTOMOBILE TRAVEL EXPERIENCE BASED ON PARKING LOCATION • With the park having fewer visitors, we saw record satisfaction numbers.

Metered Space 4.6

Gravel Lot/ 4.7 Trailhead

Neighborhood Street 4.7

4.7

2020 Washington Park Visitor Survey Report 43 VISITOR EXPERIENCE PEAK 2020

Pre Trip InformationPRE-TRIP INFORMATION SourceMode-Split SOURCE PEAK 2020 toMODE-SPLIT Park andTO PARK ANDExposure EXPOSURE VISITOR TO PRE-TRIP INFORMATION EXPERIENCE to Pre-Trip Information: PEAK 2020 & Private Auto Transit 31.6% Private Automobile ATTITUDES 29.1% 29.6% 25.5% 23.5% 23.9% Transit Transit Private Automobile Active 14.1% 14.7% 12.2% 9.9% 9.9% 8.8% 7.9% 8.3% 6.3% 6.7% 6.8% Ride app and other 4.1% 5.6% 5.6% 3.1% 1.2% 2.2% 1.3% 2.5% 0.8% 0.8% 0.8%

None None

Google Maps Google Maps TriMet website TriMet website Visited Previously Visited Previously Park attraction website Other (please specify) Park attraction website

Explore Washington Park website Friends / Family / Word of mouth Explore Washington Park website Friends / Family / Word of mouth Social Media (Facebook, Twitter, etc.) Social Media (Facebook, Twitter, etc.) Explore Washington Park map / brochure Explore Washington Park map / brochure

Hotel Concierge or other tourist information (Travel Portland) Hotel Concierge or other tourist information (Travel Portland)

• The other category included alltrails.com and tripadvisor.com.

44 2020 Washington Park Visitor Survey Travel Experience BasedVISITOR EXPERIENCEFree Shuttle OFF-PEAK Rider 2020 Rating OFF PEAK 2020 on Transportation Method Oﬀ Peak TRAVEL EXPERIENCE FREE SHUTTLE RIDER RATING BASED ON TRANSPORTATION METHOD VISITOR 40.3% 40.6% EXPERIENCE & Private Automobile 4.5 AVERAGE SHUTTLE RIDER RATING ATTITUDES Transit 4.6 3.90 15.7% Active 4.8 3.4% 0%

Ride app and other 4.5

Stongly DissatisfiedModerately Dissatisfied Neutral Moderately Satisfied Strongly Satisfied

Neutral

Stongly Dissatisfied Moderately Satisfied Moderately Dissatisfied Park attraction website • The Washington Park Free Shuttle dropped to under 4 stars in service satisfaction. We believe there are two main reasons: • Free Shuttle only ran half of the days the survey was being conducted. (Saturday, but not Friday) • Free Shuttle ran every half hour vs quarter hour due to anticipated ridership NET PROMOTOR SCORE • The Net Promoter Score is slightly lower than Peak 2019. This could be impacted by weather, seasonal changes in the Park being less popular (lack of roses), or change in who is visiting. 76.6%

2020 Washington Park Visitor Survey Report 45 VISITOR EXPERIENCE OFF-PEAK 2020

MODE-SPLIT TO PARK AND EXPOSURE Pre Trip InformationPRE-TRIP INFORMATION Source Mode-Split SOURCE OFF PEAK 2020 to Park and Exposure VISITOR TO PRE-TRIP INFORMATION EXPERIENCE to Pre-Trip Information: OFF PEAK 2020 Private Auto Transit & 33.1% 32.2% ATTITUDES 29.8% 30.8% 27.5%

20.2% Transit 18.3% 16.6% Private Automobile 13.5%

8.3% 4.7% 5.5% 3.7% 4.3% 4.0% 4.6% 6.8% 4.6% 2.5% 3.5% 2.8% 2.8% 3.7% 2.0% 1.5% 1.6% 2.2% 0.8% 1.1% 1.1% 0.3%

None None

Google Maps Google Maps TriMet website TriMet website Visited Previously Visited Previously Park attraction website Other (please specify) Park attraction website

Hotel Concierge or other tourist information (Travel Portland) Hotel Concierge or other tourist information (Travel Portland)

46 2020 Washington Park Visitor Survey Annual Transportation Report 2020

explorewashingtonpark.org Visitor information (503) 319-0999

@explorewashingtonpark

@explorewapark

@explorewashingtonpark #explorewashingtonpark