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Appendix A: Goals, Objectives, and Criteria Project Purpose: Improve the visitor experience at Washington Park and its attractions by enhancing access, circulation, and parking at the Park. Definitions: The following definitions inform the use of the terms goal, objective, and criteria throughout the remainder of this document. • Goals represent the vision statements for what transportation success will look like at Washington Park. Goals are broad and encompassing, and are closely aligned with the project purpose (above) and the general problem areas identified by the Washington Park Alliance member organizations throughout the planning process. • Objectives are the means for achieving the vision of transportation success outlined in the goals definition. Objectives are action‐oriented by nature; however, they do not describe the conditions that define whether an objective has been met. • Criteria identify the conditions under which an objective has been met. They are therefore declarative by nature, and provide a guidepost for assessing the successful implementation of a given objective. Access Goal 1. Improve overall user experience of visitors entering the Park. Objective 1.1 Improve wayfinding from outside the Park for all modes. Criterion 1.1.1 Signage is coordinated and consistent. Criterion 1.1.2 Signage provides clear directions. Criterion 1.1.3 Signage effectively assists in route decision‐making. Objective 1.2 Enhance aesthetic experience of visitors entering the Park. Criterion 1.2.1 Park entrances are clear and improve the sense of place. Criterion 1.2.2 Park entrances are aesthetically pleasing and welcoming. Objective 1.3 Improve availability and quality of travel information for visitors. Criterion 1.3.1 Comprehensive travel information is available online and at regional information outlets to assist in travel decision making. Goal 2. Increase sustainability of travel to the Park. Objective 2.1 Improve transit access for Park visitors. 63 Criterion 2.1.1 All park destinations are accessible by transit. Criterion 2.1.2 Transit is an attractive mode choice for all users with respect to convenience, comfort, and quality of service. Criterion 2.1.3 Transit is a cost‐competitive mode choice for all users. Objective 2.2 Identify and improve bicycle and pedestrian connections to the Park. Criterion 2.2.1 Park entrances visibly connect to bicycle and pedestrian routes. Criterion 2.2.2 Bicycle connections to park access and egress points are safe and comfortable. Criterion 2.2.3 Pedestrian connections to park access and egress points are safe and comfortable. Circulation Goal 3. Improve experience of visitors traveling within the Park. Objective 3.1 Movement on the park’s internal roadways is logical and efficient. Criterion 3.1.1 Increase opportunities for two‐way connections on internal roads. Objective 3.2 Improve internal facilities to support use by bicycles. Criterion 3.2.1 Bicycle infrastructure and safety measures are present and commensurate with road and traffic conditions. Objective 3.3 Identify opportunities to improve internal circulation on trails. Criterion 3.3.1 Trails offer safe, efficient connections between attractions. Criterion 3.3.2 Trail quality supports expected usage. Criterion 3.3.3 Trail quality protects natural areas. Objective 3.4 Improve internal wayfinding for all modes between access points, trails, transit, parking, and attractions. Criterion 3.4.1 Connections between attractions are logical, safe, and efficient for all modes. Criterion 3.4.2 Connections between attractions, including appropriate wayfinding information, are visible at key decision points for all modes. Criterion 3.4.3 Internal wayfinding signage, markers, and markings are clear and consistent. Objective 3.5 Identify opportunities to enhance internal transit specific to Park needs. Criterion 3.5.1 Internal transit enhances park experience. Criterion 3.5.2 Internal transit offers logical and efficient connections between attractions. Goal 4. Improve safety for travelers within the Park. Objective 4.1 Reduce conflicts between trail users and vehicular traffic. Criterion 4.1.1 Measures are taken to ensure safe interaction of trail users and vehicular traffic. 64 Objective 4.2 Improve safety of pedestrians at attraction access points. Criterion 4.2.1 Pedestrians have walkways and safe crossings at all attractions. Criterion 4.2.2 Pedestrians are visible to all other modes at the entrances of all attractions. Objective 4.3 Reduce conflicts among all modes on circulatory roadways. Criterion 4.3.1 Separation of users by mode is commensurate with road and traffic conditions on circulatory roadways. Parking Goal 5. Identify measures that improve the efficiency of constrained parking. Objective 5.1 Improve traveler information to enable efficient use of the Park’s many lots and on‐ street parking areas. Criterion 5.1.1 Real‐time parking information is available before the user starts their trip. Criterion 5.1.2 Current parking information is available upon arrival and within the park. Criterion 5.1.3 Ensure parking is adequately managed with pricing. Objective 5.2 Identify opportunities to improve the use of off‐site parking. Criterion 5.2.1 Off‐site parking arrangements are formalized. Criterion 5.2.1 Off‐site parking is cost‐effective. Objective 5.3 Improve accommodation of pick‐up and drop‐off at attractions. Criterion 5.3.1 Pick‐up/drop‐off information is available before the user starts their trip. Criterion 5.3.2 Pick‐up/drop‐off information is available upon arrival and within the park. Criterion 5.3.3 Pick‐up/drop‐off areas are safe and convenient for all Park user groups. Criterion 5.3.4 Pick‐up/drop‐off activities do not create nuisances from idling. Objective 5.4 Reduce or eliminate illegal parking on internal roads and neighborhood streets. Criterion 5.4.1 Parking overflow onto neighborhood streets is discouraged. Criterion 5.4.2 Legal and illegal parking areas within the Park are clearly identifiable. Goal 6. Improve connections between parking and attractions. Objective 6.1 Enhance the experience of users moving between off‐site parking and the Park. Criterion 6.1.1 Travel between off‐site parking and the Park is convenient and efficient. Criterion 6.1.2 Travel between off‐site parking and the Park enhances the user experience. Criterion 6.1.3 Travel between off‐site parking and the Park is cost‐effective. Objective 6.2 Improve pedestrian movement within on‐site parking. Criterion 6.2.1 Pedestrian movement within on‐site parking is safe. Criterion 6.2.2 Pedestrian pathways within parking lots are logically and efficiently laid out. 65 Appendix B: Interviews Washington Park Contacts Tony Vecchio, Director, Oregon Zoo, February 16, 2009: Transportation concerns, issues, and ideas; past efforts Dennis Spidal, Director of Operations and Exhibits, Children’s Museum, February 24, 2009: Transportation concerns, issues, and ideas; past efforts Maureen Porter and Cheryl Ching, Executive Assistant and Acting Executive Director, Japanese Garden, February 26, 2009: Transportation concerns, issues, and ideas; past efforts Terri Davis and Bryan Aptekar, West Service Zone Manager and West Service Zone Coordinator, Portland Parks and Recreation, March 4, 2009: Transportation concerns, issues, and ideas; past efforts Mark Reed, Operations Director, World Forestry Center, March 5, 2009: Transportation concerns, issues, and ideas; past efforts Robert Painter‐Johnson and Dan Moeller, Hoyt Arboretum and Natural Area West Supervisor, City Nature, Portland Parks and Recreation, March 20, 2009: Transportation concerns, issues, and ideas; past efforts Bob Stillson, David White, Harry Landers, International Rose Test Garden ‐ Portland Parks & Recreation, April 3, 2009: Transportation concerns, issues, and ideas; past efforts Dan Lorenzen, Head of Oregon Zoo Security, April 10, 2009: Parking lot and transportation issues, crime and security, special events Stakeholders and Experts Rick Williams, Rick Williams Consulting, February 18, 2009: Parking management and transportation demand management Cynthia Johnson Haruyama, Chinese Gardens, Former Japanese Garden Director, February 23, 2009: Formation of the Washington Park Alliance; organizational and historic context; past transportation efforts Tom Mills, Service Planning and Scheduling, TriMet, February 27, 2009: Transit service Patricia McCaig, Political Consultant, March 3, 2009: Parking issues; the recent Zoo bond measure Drew Blevins, Director of Marketing, TriMet, April 6, 2009: Transit marketing and incentives Tom Strader, Senior Research Analyst/Marketing, April 16, 2009: Transit ticketing 66 Appendix C: Public Involvement The public was involved in the process through three methods: neighborhood outreach efforts, an Open House, and two focus groups. These efforts were targeted at informing those with a stake in any actions taken by the Alliance and eliciting input on possible solutions and recommendations. Neighborhood Outreach. The project team contacted the neighborhood associations representing residents in the surrounding neighborhoods. These neighborhoods are Southwest Hills, Arlington Heights, Sylvan Highlands, and Goose Hollow. During March and April, members from the project team attended three neighborhood association meetings to briefly explain the project, invite them to the Open House, and take their comments. The Sylvan Highlands Neighborhood Association did not hold a meeting during the project’s timeline, but the association was informed of the nature