Proactive Magazine

Total Page:16

File Type:pdf, Size:1020Kb

Proactive Magazine proActive The official e-magazine of Lotus Engineering ISSUE 41 | SUMMER 2011 INTERVIEW WITH BOB LUTZ RANGE EXTENDER ENGINE – CONCEPT TO PRODUCTION ACTIVE VALVE TRAIN GOES HIGH SPEED SAFETY FIRST WITH HYBRID AND ELECTRIC VEHICLES INTERVIEW WITH PROFESSOR GREBE - GM POWERTRAIN IMPACT OF HUB MOTORS ON DRIVING DYNAMICS - PART 2 proActive CONTENTS WELCOME INDUSTRY NEWS 03-05 > I am sure that you are all aware and continue to deliver world JUST-AUTO EDITOR DAVE LEGGETT REVIEWS SOME OF THE LAST of the significant changes class engineering projects like the QUARTER’S NEWS HIGHLIGHTS that Lotus is going through to 102EX Rolls Royce Phantom, it is grow its leading position in necessary for us to make some LOTUS NEWS 06-12 > the high value segment of the changes to our organisation. automotive industry. LOTUS LEGENDS UNVEIL NEW HETHEL TRACK As from mid 2011 Lotus LOTUS CARS LIMITED SIGNS A SYNDICATED FINANCING FACILITY Lotus Engineering continues Engineering will focus entirely WITH SIX FINANCIAL INSTITUTIONS to perform strongly, despite on external 3rd party customers. LOTUS CARS AND NAOMI CAMPBELL REUNITE FOR JAPAN the previous difficult economic This will ensure that we can fully climate, ending the last concentrate on developing 3rd LOTUS IS COMING TO CHINA financial year in a very strong party client business and expand SOMETHING FROM THE WEEKEND position – both financially and into new areas of technology TEAM LOTUS TYPE 79S BLACK ON TRACK operationally. Profits exceeded and partnerships where Lotus target more than 3 fold and staff Engineering can apply its strong In its new guise Lotus numbers increased by 20%. engineering and technical BOB LUTZ INTERVIEW 13-19 > Engineering will continue to Our key offerings in exciting expertise. develop its global engineering RANGE EXTENDER ENGINE – CONCEPT TO PRODUCTION 20-23 > niche vehicles, lightweight footprint and will continue architectures and processes, Our latest projects continue ACTIVE VALVE TRAIN GOES HIGH SPEED 24-26 > to stand for clever, bright driving dynamics, high power to progress with the Fagor engineering solutions at an SAFETY FIRST WITH HYBRID AND ELECTRIC VEHICLES 27-28 > density, low CO2 engines and Ederlan Range Extender engine affordable price, a reputation hybrid and electric vehicles are completing its mechanical INTERVIEW WITH PROFESSOR GREBE - GM POWERTRAIN 29-30 > for delivery and transparent increasingly attractive in the development phase in September partnerships with its clients. > THE IMPACT OF HUB MOTORS ON DRIVING DYNAMICS: PART 2 31-38 > marketplace and are helping this year – from which point it Lotus Engineering enhance its will commence vehicle trials and global reputation for engineering client in-vehicle development Mark James excellence and to grow programmes. And the series Director of Lotus Engineering significantly. hybrid Evora 414Evolution development programme is To continue to build on recent gaining pace with a drivable successes in Lotus Engineering vehicle ready early next year. proActive INDUSTRY NEWS JUST-AUTO EDITOR DAVE LEGGETT REVIEWS SOME OF THE LAST QUARTER’S NEWS HIGHLIGHTS NORWAY: Postal service orders CHINA: Valeo starts new JAPAN: Analysts cut profit CHINA: Dana starts on tech SWEDEN: Saab production Ford’s Transit Connect electric electronics centre/wiper forecasts in wake of disaster centre disrupted as suppliers not paid van systems plant As well as the enormous human Dana is another Tier 1 on At the end of March Saab starts Norwegian Post becomes the Valeo steps up its R&D cost, the March 11 earthquake the China value-added bus. to experience difficulties with first European customer of the presence in China with a ‘global and tsunami in Japan wreaks Dana announces it has broken suppliers that disrupt production. Ford Transit Connect Electric, electronics expertise centre’ in havoc on the auto industry in ground for a technical centre Once it becomes known that you ordering 20 units. The all-electric Shenzhen. the second quarter as its effects in Wuxi, Jiangsu, China, for off have cash-flow problems, the van has a target range of up to on automotive supply chains highway axles, driveshafts, and situation can worsen as more 130km (about 85 miles) and is The new electronics centre, gradually become known. It transmissions; commercial suppliers demand things like considered ideal for fleet owners which will employ more than 100 becomes clear that the effects vehicle driveshafts; light duty up-front payment. Things are still with well-defined routes. engineers by the end of the year of supply chain disruption on axles and driveshafts; and not resolved three months later... and 200 by 2015, will develop OEMs and suppliers around the sealing and thermal products, Read more Read more electronic hardware services world will last for many months including electric vehicle battery for all Valeo Group entities. It to come. coolers. The centre is expected will also play a major role in the to be fully operational by the end Read more future development of electronic of 2011. components for electric vehicles. JAPAN ‘QUAKE: Key Read more Read more components supply-chain disruption to worsen – IHS Automotive Read more 3 proActive INDUSTRY NEWS JUST-AUTO EDITOR DAVE LEGGETT REVIEWS SOME OF THE LAST QUARTER’S NEWS HIGHLIGHTS US: Toyota Prius reaches 1m US FRANCE: Pelata resigns COO FRANCE: Renault appoints SHANGHAI: Brilliance BMW 5 SHANGHAI: Audi Q3 freewheels milestone as hybrid sales climb post as Renault turns “painful Carlos Tavares as new COO hybrid gets production green into the limelight leaf” light Toyota reveals that it has sold its Renault has unveiled Carlos At the Shanghai Show, Audi millionth Prius hybrid in the US, There’s a bit of spin at work Tavares as its new chief Also at Shanghai, BMW confirms reveals that the compact Q3 SUV six months after global sales of over at Renault following the operating officer following the that it will start production of will be the first Audi to feature the world’s first mass-produced huge corporate embarrassment resignation of Patrick Pelata as a plug in hybrid version of its 5 ‘disconnect coasting’ - a system hybrid petrol-electric vehicle of the ‘unfounded industrial a result of the the automaker’s series in China from 2013. The that automatically freewheels reached 2m and a month after espionage allegations’ against so-called spy affair. plug-in is based on the long downhill to save fuel. It will be the company announced that its three senior Renault execs. wheelbase version of the 5 which fitted as standard to front-wheel total hybrid sales had passed the COO Patrick Pelata falls on his Read more BMW’s China joint venture, BMW drive ‘eco’ models with two-litre 3m mark. It’s being helped by sword, but Carlos Ghosn carries Brilliance Automotive, began petrol engines. rising fuel prices. on regardless. Actually, Pelata building in Shenyang last year. stays on within the Renault- Read more Read more Nissan alliance. Carlos Tavares The car, called ‘New Energy is eventually announced as the Vehicle’, is based on the ‘mild’ new COO. hybrid drivetrain BMW showed last year in the ActiveHybrid 5 Read more concept. That car is equipped with a twin-turbo I6 engine, eight-speed transmission and 40kW electric motor. Read more 4 proActive INDUSTRY NEWS JUST-AUTO EDITOR DAVE LEGGETT REVIEWS SOME OF THE LAST QUARTER’S NEWS HIGHLIGHTS JAPAN: Toyota to collaborate US: Honda, too, welcomes local US: Ford develops its first three UK: Toyota plant to feature GERMANY: Ford seat ‘monitors with WiTricity pipe-fed hydrogen station pot motor 17,000 solar panels driver’s heartbeat’ Toyota Motor Corporation (TMC) American Honda, which three Ford reveals that it has developed Toyota says it will install 17,000 And finally, a seat that can has entered into a technological years ago began leasing five FCX its first three-cylinder engine. solar panels at its UK Burnaston monitor a driver’s heartbeat collaboration agreement with Clarity fuel cell electric vehicles The one-litre ‘EcoBoost’ three- plant in a bid to cut its carbon and help older drivers known Massachusetts, United States- on lease to film producer Ron cylinder petrol engine, developed dioxide production by 2,000 to have heart conditions has based WiTricity Corporation Yerxa, author and actress Jamie in Europe, is the smallest, by tonnes a year. The panels will been developed by a team from concerning the practical Lee Curtis and her filmmaker cylinder count, the automaker cover 90,000 square metres Ford’s European Research and application of automotive husband Christopher Guest; has built. (970,000 square feet), equivalent Innovation Centre and Rheinisch- wireless charging systems business owner and car to more than four football Westfälische Technische Read more and the promotion of their enthusiast Jim Salomon; actress pitches. Toyota says the solar Hochschule (RWTH) Aachen widespread use. TMC plans to Laura Harris; and Jon Spallino, panel project is the biggest of its University. The seat uses six participate in a WiTricity capital has welcomed the opening this kind in any car factory in Britain. embedded sensors to detect increase. week of the world’s first station electrical impulses generated by supplied by an existing hydrogen Read more the heart. Read more pipeline. Read more Read more 5 proActive LOTUS NEWS LOTUS LEGENDS UNVEIL NEW HETHEL TRACK Nigel Mansell officially opened asphalt and larger run off areas not a major achievement in and our partners that we are This is a very special place, Group Lotus’ revised and are better suited to modern itself, and I agree. However, delivering on our promises.” Hethel, and it was wonderful to restored Hethel test track with racing and performance car mentally and psychologically open the circuit today by driving a roar from the 1981 Essex- testing. Its mixture of corners, seeing this project accomplished Nigel Mansell, Group Lotus alongside my sons Leo and Greg.” Lotus 81B in which he started straight and braking zones demonstrates that step-by-step ambassador and 1992 Formula his glorious Formula One career makes it ideal for testing and our vision is becoming a reality.
Recommended publications
  • General Motors Corporation 2003 Annual Report
    General Motors CorporationGeneral Motors Corporation Annual 2003AnnualReport Report 2003 General Motors Corporation Renaissance Center P.O. Box 300 Detroit, MI 48265-3000 www.gm.com drive: 4000-AR-2003 Contents General Information 2 Letter to Stockholders 44 Management’s Discussion and Analysis 4 Financial Highlights 57 Independent Auditors’ Report 8 Drive: Great products 58 Consolidated Financial Statements Common Stock savings plan participants may enroll at GM Customer Assistance Centers 18 Drive: Design 65 Notes to Consolidated Financial Statements GM common stock, $1-2/3 par value, is listed www.econsent.com/gm. Beneficial stockholders, To request product information or to receive 24 Drive: Markets 96 Board of Directors and Committees on the New York Stock Exchange and on other who hold their GM stock through a broker or assistance with your vehicle, please 32 Drive: Further 98 Officers and Operating Executives exchanges in the United States and around bank, may sign up at www.icsdelivery.com/gm contact the appropriate marketing unit: 38 Drive: Choices IBC General Information the world. if their broker or bank participates in electronic 42 Drive: Commitment Chevrolet: 800-222-1020 delivery. Ticker symbol: GM Pontiac: 800-762-2737 Securities and Institutional Analyst Queries Oldsmobile: 800-442-6537 Annual Meeting GM Investor Relations Buick: 800-521-7300 The GM Annual Meeting of Stockholders will be General Motors Corporation held at 9 a.m. ET on Wednesday, June 2, 2004, Cadillac: 800-458-8006 Mail Code 482-C34-D71 in Wilmington, Delaware. GMC: 800-462-8782 300 Renaissance Center Saturn: 800-553-6000 P. O. Box 300 Stockholder Assistance Detroit, MI 48265-3000 HUMMER: 866-486-6376 Stockholders requiring information about their 313-667-1669 Saab: 800-722-2872 accounts should contact: GM of Canada: 800-263-3777 EquiServe Available Publications GM Mobility: 800-323-9935 General Motors Corporation Annual Report P.
    [Show full text]
  • The Energy Storage Future: New Ideas, New Innova- Tions, New Collaborations Group 14 Technolgies Group 14 Technolgies
    The Energy Storage Future: New ideas, New Innova- tions, New Collaborations Group 14 Technolgies Group 14 Technolgies Table of Contents Driving Toward a 5 Clean Energy Economy by Bob Lutz Manufacturing Gap 6 Stifles U.S. Innovation by Doug Morris Will the U.S. Compete in Clean Tech? 8 by Steven Visco Better Batteries are Just the Beginning 10 by Dr. Henry “Rick” Constantino Energy Storage Breakthroughs Are 12 Coming – and They Will Be Game Changers by Jun Liu A Clean Power Future Requires 14 Faster Innovation Time to Pick up the Pace of Battery Innovation by Daniel Schwartz Q&A with John Chen 16 G14 and John Chen Conclusion 18 by Rick Luebbe Group 14 Technologies 4 Group 14 Technologies Driving Toward a Clean Energy Economy Building a broad-based clean energy To get EVs to a tipping point, we will economy in the United States would bring need to improve both cost and perfor- major benefits. Despite our recent gains in mance to compete with gas powered domestic oil and gas production, America’s engines. And those same improvements industries and everyday citizens are still could stimulate related innovations that vulnerable to price hikes and supply shocks make our computers, phones, appli- from overseas producers. Volatile supply ances and gadgets work better, last and pricing have plagued our economy longer, charge faster and cost less. for too long. Reducing our dependency on All of this requires advances in tech- petroleum by expanding the use of renew- nology and materials, which is the focus able electricity would stimulate economic of Group14 Technologies.
    [Show full text]
  • Malaysia Autobook 2019 Previewc
    AUTOMOTIVE INTELLIGENCE FOR PROFESSIONALS Malaysia AutoBook 2019 PREVIEWc Malaysia AutoBook 2019 WELCOME! Malaysia is one of the Automotive Top Player Focus on contacts of ASEAN – a market comprising some 625 Million people and significant potential for This update introduces new quick links to access web sites, Google growth. Maps locations and social media sites of the featured companies and their representatives. Simply click on the following icons to connect: Outsourcing, localization and business development The information was compiled from personal I am sure this book will give you lots of information and inspire you to research, the internet and with support of friends do business in Malaysia. at automotive companies, automotive organizations, industrial estates and business associates and is designed to support: To your success! 1) Outsourcing – local and international commodity managers, buyers who are looking to source automotive components from Malaysia Ulrich Kaiser 2) Localization – international managers desiring to expand their market and set up a footprint in China – either for distribution or local production. 3) Business Development - managers who seek to identify potential customers and sales opportunities in China’s automotive industry ii Chapter 1 Introduction Section 1 Introduction AT A GLANCE Automotive History Malaysia 1. Ford was the first automotive firm present The first automotive firm in Malaysia was Gadelius & Company that represented Ford in Malaysia, represented by Gadelius & Motor Company sales in Malaysia in 1909. The company was relater replaced with an company. Australian representative called Wearne & Co., that signed a contract for 60 vehicles per year. In 1941, Ford Malaysia set up its first assembly plant in Bukit Timah, Singapore to 2.
    [Show full text]
  • The New Mopar Super
    very generation seems to have one; following them, everyone else picks up on men who were not only designers, but also or sometimes two or three. what they’re doing and runs with it. We’re engineers; two fields that go hand-in-hand E Throughout the history of mankind, not talking about fashion designers for outside the world of clothing. It’s not design has been pushed forward largely women’s clothing, more precisely to our enough to make something that looks dif- through the efforts of a handful of men, and particular subject, we’re talking about the www.moparcollectorsguide.com 81 Martin, he became the design director for Aston. Most of those spectacular Aston Martins you’ve seen for the last fifteen years have varying amounts of Fisker’s handiwork in them, with the gorgeous Aston Martin DB9 being his creation entirely. He left Ford in 2004 to form his own design company, Fisker Coachbuild, which specialized in creating exotic bodies and interiors that could be fitted to existing chassis and drivetrains – much the same thing that notables such as Fleetwood, Murphy, and Saoutchik had done back in the prewar golden era of luxury car making. Then came the desire to build his own car from the tires up, which resulted in the Fisker Karma, and since leaving that ven- ture in 2012, Henrik Fisker has hardly been sitting around doing nothing; that’s not the kind of guy he is. Several years ago, Henrik was ferent, it has to be functional, and it has to Looking more like a Lamborghini than a looking at a Dodge Viper and pondering be better than whatever it’s intended to cracker box roller skate electric car, the just how much potential the car had for replace.
    [Show full text]
  • Lancaster County, PA Archives
    Fictitious Names in Business Index 1917-1983 Derived from original indexes within the Lancaster County Archives collection 1001 Hobbies & Crafts, Inc. Corp 1 656 1059 Columbia Avenue Associates 15 420 120 Antiquities 8 47 121 Studio Gallery 16 261 1226 Gallery Gifts 16 278 1722 Motor Lodge Corp 1 648 1810 Associates 15 444 20th Century Card Co 4 138 20thLancaster Century Housing County,6 PA332 Archives 20th Century Television Service 9 180 222 Service Center 14 130 25th Hour 14 43 28th Division Highway Motor Court 9 225 3rd Regular Infantry Corp 1 568 4 R's Associates 16 227 4 Star Linen Supply 12 321 501 Diner 11 611 57 South George Street Associates 16 302 611 Shop & Gallery 16 192 7 Cousins Park City Corp 1 335 78-80 West Main, Inc. Corp 1 605 840 Realty 16 414 A & A Aluminum 15 211 A & A Credit Exchange 4 449 A & B Associates 13 342 A & B Automotive Warehouse Company Corp 1 486 A & B Electronic Products Leasing 15 169 A & B Manufacturing Company 12 162 A & E Advertising 15 54 A & H Collectors Center 12 557 A & H Disposal 15 56 A & H Drywall Finishers 12 588 A & L Marketing 15 426 A & L Trucking 16 358 A & M Enterprises 15 148 A & M New Car Brokers 15 128 A & M Rentals 12 104 A & P Roofing Company 14 211 A & R Flooring Service 15 216 A & R Nissley, Inc. Corp 1 512 A & R Nissley, Inc. Corp 1 720 A & R Nissley, Inc. Corp 2 95 A & R Tour Services Co.
    [Show full text]
  • Didik Upsr 03 Julai 2017
    PP8591/07/2013(032851) Tel: 1-300-22-6787 Faks: 03-2056 7081 UPSR BIL1149 ISNIN 03 07 2017 [email protected] ToT nton viided oBHTVhari inimengenaiKPT-UIAM PERSONALITI: SAINS: dedah pelajar dunia 3 8-10 peniagaansebenar NurulDeena sertai pelbagai aktiviti kokurikulum UjianPercubaan Membimbing Ke Arah Kemahiran BerfikirArasTinggi (KBAT) Rakyat Malaysia tidakmelepaskanpeluang melihatsendiriProtonSagadijalan raya ketika siri jelajahProtonSagadiseluruh negara pada tahun1985. KEBANGGAAN NEGARA KualaLumpur:Pernahkah adik-adikterfikir Sehinggahariini,kitaboleh berbangga bagaimanamasyarakatdahulubergerak dengan adanya kereta yang dihasilkan oleh dari satu tempat ke tempat yang lain? negara sendiridan menjadisebahagian Tahukahadik-adik bahawa sebelum daripada identiti negara ini. adanya pengangkutan berteknologi tinggi, Dalam BH Didik minggu ini, wartawan masyarakat dahulu hanyaberjalankaki. CikSarah Aina Shawal menemu bual Ketua Ketika zamanmoden,barulah ada PanitiaSejarah SekolahKebangsaan(SK) pengangkutan awam sepertibas danferi. Petaling 2, KualaLumpur, Puan Malini Pada ketika itu, jarang sekali mereka Witmuishwara mengenai industri automotif. memilikikenderaan sendiriseperti Pengeluarankeretamenjadi pendorong kereta kerana harganya mahaldan hanya ke arah perkembangan industri berat golonganberada mampu memilikinya. danteknologi tinggi di negara ini. Malaysiakemudianmenghasilkan keretanyasendiri yang berjenamaProton. Lihathalaman D2. D2 DIDIK ISNIN, 3Julai2017 BIL1149 BERITA Berita [email protected] redaksi Malaysia PENGARANG KUMPULAN BH DatukMahfarAli
    [Show full text]
  • There's a Major Turnaround Under Way At
    There’s a major turnaround under way at GM. We made broad and signifi cant progress in 2006. We accomplished more than people expected, and in many cases, we even surpassed our goals, on or ahead of schedule. We’re not fi nished. There’s much more to do. But our growing confi dence and excitement is rooted in the fact that we’re not just fi xing problems. We’re transforming GM for fundamental, sustainable, long-term success. General Motors Corporation 1 A full-scale production clay model of the 2009 Chevrolet Camaro starts to take shape at GM’s Warren, Michigan, Design Center, Rear Wheel Drive Performance Studio. Bob Lutz Rick Wagoner Fritz Henderson Vice Chairman, Chairman and Vice Chairman and Global Product Development Chief Executive Offi cer Chief Financial Offi cer 2 General Motors Corporation Dear Stockholders: Our company is in a crucial period in its nearly 100-year history. goals of steady growth, solid profi tability and positive cash I’m pleased to report that, in 2006, the entire GM team rose up generation. And yet, we improved further and faster in 2006 to meet the collective challenges we face, and we stand today than many people thought possible. in a much better position than we did 12 months ago. Our focus We fi rmly believe that GM is headed in the right direction, now is to accelerate our momentum and truly transform our with growing momentum – and that raises a critical point. company for a second century of success. Returning GM to profi tability is obviously very important, and we’re working intently to achieve that goal.
    [Show full text]
  • AN AUTONEWS 05-26-08 a 54 AUTONEWS.Qxd
    AN AUTONEWS 05-26-08 A 54 AUTONEWS 5/23/2008 4:05 PM Page 1 54 • MAY 26, 2008 Top North America-based automotive CEOs, ranked by 2007 total compensation Captains of industry Retirement pay Blue = supplier; Green = automaker; Red = dealership group 2007 2007 2007 2007 2007 deferred Name (age) 2007 2006 2007 bonus & incentive stock option stock award 2007 accumulated compensation Rank title Company total compensation total compensation base salary plan compensation gains gains other pension benefits balance 1 Alexander Cutler (56) Eaton $24,545,516 $14,303,055 $1,069,305 $9,520,197 $11,910,433 $1,820,803 $224,778 $12,842,426 $60,074,535 chairman, president & CEO 2 John Plant (54) TRW Automotive 22,670,224 12,954,324 1,594,167 3,904,000 14,329,500 2,459,110 383,447 39,256,900 614,163 president & CEO 3 Robert Keegan (60) Goodyear Tire & Rubber 18,763,103 11,470,710 1,176,667 12,300,000 5,204,113 0 82,323 11,509,825 642,761 chairman, president & CEO 4 Christopher Kearney (53) SPX 14,936,872 6,119,213 1,000,000 2,500,000 6,023,174 4,842,804 570,894 7,698,910 3,373,713 chairman, president & CEO 5 Theodore Solso (61) Cummins 13,223,409 12,238,722 1,110,000 6,274,000 0 5,691,000 148,409 17,635,689 5,493,879 president & CEO 6 Siegfried Wolf (49) Magna International* 12,686,685 4,422,180 100,000 9,467,000 2,897,880 N.A.
    [Show full text]
  • The Rise of China's Luxury Automotive Industry
    Heritage with a High Price Tag: The Rise of China’s Luxury Automotive Industry Sydney Ella Smith AMES 499S Honors Thesis in the Department of Asian and Middle Eastern Studies Duke University Durham, North Carolina April 2018 Guo-Juin Hong Department of Asian and Middle Eastern Studies Supervising Professor Leo Ching Department of Asian and Middle Eastern Studies Committee Member Shai Ginsburg Department of Asian and Middle Eastern Studies Committee Member Heritage with a High Price Tag: The Rise of China’s Luxury Automotive Industry Sydney Ella Smith, B.A. Duke University, 2018 Supervisor: Guo-Juin Hong TABLE OF CONTENTS Author’s Note ...........................................................................................................ii Introduction: For Automobiles, Failure Builds Resiliency ......................................1 Chapter 1: Strategy Perspectives on the Chinese Automotive Industry ...................9 Michael Porter’s “Five-Forces-Model” ........................................................12 Michael Porter’s “Clusters and the New Economics of Competition” ........23 Chapter 2: Luxury Among the Nouveau Riche: The Chinese Tuhao (土豪) .........32 What is Luxury? ...........................................................................................34 Who Buys Luxury? ......................................................................................39 Evolving Trends in Luxury ..........................................................................45 Conclusion: Cars with Chinese Characteristics ......................................................49
    [Show full text]
  • Brand Bbrand
    THE BIG STORY / JUNE 2017 CCAKEAKE BAKERSBAKERS & BBRANDRAND CCARETAKERSARETAKERS P HOTO COPYRIGHT © MIFLIP COPYRIGHT HOTO PO/ i STOCK / THINKSTOC K THE BIG STORY Lincoln’s Andy Georgescu speaks at WardsAuto Interiors Conference in May 2013. Really IT TAKES MANY INGREDIENTS No Right or Wrong TO BAKE A CAKE. Leave out the eggs, Answer flour or frosting, and the cake flops. 8 Likewise, it takes contributions WardsAuto Interiors Conference Brand from employees across multiple in Dearborn, MI. ‘Storytellers’ divisions and disciplines within an At the time, Georgescu was Vs. automaker to make its vehicles Lincoln’s U.S. product market- ‘Designers’ and brands successful. ing manager, and he lightheart- 12 The metaphor about baked edly provoked his fellow panel- goods comes from a marketing ists, designers Eric Clough from Checks and Balances guy – Lincoln’s Andy Georgescu – Cadillac and Ben Jimenez from Within OEMs who takes his role as “brand care- Toyota’s Calty Design Research, 17 taker” seriously. Four years ago, by suggesting people in market- he referred to himself as such ing are the true brand caretakers, during his presentation at the because, unlike anyone else, they WWARDSARDSAAUTOUTO 2 | JUNE 2017 THE BIG STORY WHO ARE THE MOST IMPORTANT So who are the most important BRAND CARETAKERS IN THE AUTO brand caretakers in the auto indus- INDUSTRY? try? That’s a bit like asking parents That’s a bit like asking parents which child is their favorite. which child is their favorite. We posed the question to dozens of engineers, designers have a keen understanding of the and executives from across the customer and those who poten- industry and came away with tially can be brought into the fold.
    [Show full text]
  • Cadillac Srx 2020 Manual
    Cadillac srx 2020 manual Continue Why the McLaren GT is the best everyday supercar of the best $100,000 cars and SUVs in 2020 the fastest German cars ever made all what you need to know about gmc Hummer SUT Lucid Air vs. Tesla Model S Vs. Porsche Taycan: EV Triad is a complete evolution of Mercedes-AMG Black Series Vaughn Gittin Jr. Tells us that the Mustang Mach-E 1400 is the greatest thing he's ever built the most reliable cars Ever made to find a used car, resell, certify used and retail value used cars depending on the condition, mileage and other factors of car sales. Find a used car trade, resell, certified used and retail value used vehicles depending on the condition, mileage and other factors of car sales. Until now, Great Wall has only built SUVs and pickup trucks for the Chinese market. Great Wall also claims to be the first brand to be exported to China. The company has revealed several new models that looked stylish and modern, even if they facsimile cars from established manufacturers: the Florida hatchback (looks like the Suzuki Swift), the Gwperi (Fiat Panda), and the Coolbear (Scion xB). Cadillac SLS In China GM is affiliated with SAIC, a Chinese company that renews the MG brand and builds former Rover cars called Roewe. Nick Reilly, president of GM Asia Pacific, announced that the partnership will continue: We are deepening the partnership, bringing SAIC into our hybrid and fuel cell programs, providing some transmission components for their own cars, and perhaps even having some distribution agreements outside of China.
    [Show full text]
  • GM 2007 Annual Report
    General Motors Corporation 2007 Annual Report next 100 YEARS of leadership. 100 YEARS of innovation. General Motors Corporation 1 100 YEARS of putting people on wheels. 2 General Motors Corporation And we’re just getting started. We’re making the best cars and trucks we ever have. And we’re selling them in more parts of the world than ever before. We’re very proud of our past, but even more excited about our future. We’re focused on what’s next: building the best General Motors yet. General Motors Corporation 3 Bob Lutz Vice Chairman, Global Product Development Fritz Henderson Rick Wagoner GM’s senior leadership in the President & Chairman & Cadillac Display at the 2008 Chief Operating Offi cer Chief Executive Offi cer North American International Auto Show in Detroit, Michigan. 4 General Motors Corporation DEAR STOCKHOLDERS: A century is a long time to be in business. For General Motors, it’s been a century of leadership and achievements, of challenges and opportunities. A centennial is a great time to refl ect on and celebrate the past. But for us, it’s more than that…it’s an oppor- tunity to look forward to our next 100 years. GM’s centennial comes at an exciting time for the 2007 YEAR IN REVIEW auto industry, as we move aggressively to realize the 2007 was another year of important progress for GM, potential of two huge trends that are transforming the as we implemented further signifi cant structural cost global auto industry and society itself. The fi rst trend is reductions in North America, grew aggressively in emerg- the rapidly growing role, and importance, of emerging ing markets, negotiated an historic labor contract with markets.
    [Show full text]