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AUTOMOTIVE INTELLIGENCE FOR PROFESSIONALS

Malaysia AutoBook 2019 PREVIEWc

Malaysia AutoBook 2019 WELCOME!

Malaysia is one of the Automotive Top Player Focus on contacts of ASEAN – a market comprising some 625 Million people and significant potential for This update introduces new quick links to access web sites, Google growth. Maps locations and social media sites of the featured companies and their representatives. Simply click on the following icons to connect: Outsourcing, localization and business development

The information was compiled from personal I am sure this book will give you lots of information and inspire you to research, the internet and with support of friends do business in Malaysia. at automotive companies, automotive organizations, industrial estates and business associates and is designed to support: To your success!

1) Outsourcing – local and international commodity managers, buyers who are looking to source automotive components from Malaysia Ulrich Kaiser 2) Localization – international managers desiring to expand their market and set up a footprint in China – either for distribution or local production.

3) Business Development - managers who seek to identify potential customers and sales opportunities in China’s

ii Chapter 1 Introduction Section 1 Introduction

AT A GLANCE Automotive History Malaysia

1. Ford was the first automotive firm present The first automotive firm in Malaysia was Gadelius & Company that represented Ford in Malaysia, represented by Gadelius & Motor Company sales in Malaysia in 1909. The company was relater replaced with an company. Australian representative called Wearne & Co., that signed a contract for 60 vehicles per year. In 1941, Ford Malaysia set up its first assembly plant in Bukit Timah, Singapore to 2. Manufacturing blue print established in supply the local market. Between 1942 to 1945 Toyoda and Nissan trucks also ere the early 1960’s assembled at Ford Malaya’s plant in Bukit Timah. By 1947, full-scale assembly resumed. Until 1965, Ford was the only automobile assembler in Malaysian/ 3. The Malaysian government finally allowed Singaporean sales territories, all other vehicles were imported through a local six foreign automotive manufacturers to distribution companies. begin assembly processes by 1966 Through Malaysia’s independence in 1957, there was an increase in Automotive imports 4. In 1967, the Malaysian automotive into the country. The Malaysian government first started encouraging the establishment industry was officially launched of a local automotive industry in 1963. The beginnings of what became the Malaysian Automotive Industry was formed by the Then Minister of Commerce and Industry, Dr. 5. PROTON became a wholly owned Lim Swee Aun. Inquires from Foreign and local firms regarding the setting up of vehicle Malaysian company in 2004 manufacturing facilities started to come in. The then minister announced that the bigger plan was to establish a motor vehicle industry in stages. from basic assembly with some local content to chassis building and finally a fully locally manufactured vehicle.

Page 4 Section 2 National Automotive Policy 2006-2020

AT A GLANCE The National Automotive Policy (NAP) was introduced on 22 March 2006 to facilitate the required transformation and optimal integration of the local 1. Introduced: 2006 automotive industry to regional and global industry networks within the 2. To: Facilitate Automotive transformation increasingly liberalised and competitive global environment.

3. Ensure: Competitiveness and adaptability The NAP is the main thrust for the formulation of the strategic directions of the industry under the Third Industrial Master Plan (IMP3), 2006-2020. Three and a half years after in changing global industry its introduction, the National Automotive Policy (NAP) has been reviewed, resulting in 4. Develop high value added manufacturing new policies that will foster a more competitive market for local and international activities companies. In line with the 's commitment to liberalisation and the " People 5. Improve safety standards First" concept, the NAP Review provides further benefits for consumers in terms of 6. Enhance national automotive safety and environmental protection. manufacturing competitiveness As part of the review, a broad range of stakeholders was consulted to gather insights and best practices from the private sector, civil society and governmental agencies. Their common goal is to improve the long-term viability and competitiveness of the automotive market, leveraging the latest developments in the regional and global automotive industry and offering safer, greener and technologically more advanced vehicles.

Page 5 Chapter 2 Statistics 7 Chapter 3 OEMs

Photo: Proton Plant, Section 1 Proton

AT A GLANCE Berhard, most commonly recognized as Proton is a Malaysian corporation that designs and manufactures 1. Established: 1983 automobiles. The company was established in 1983 and is 2. Employs: 12,000 headquartered in , Malaysia.

3. Turnover: N/A Originally, Proton was a manufacturer of rebadged (MMC) products during the 80’s and 90’s. Since the new millennium, Proton has been manufacturing several locally designs vehicles. Currently, Proton are sold in over 10 countries, the majority of which are in Southeast Asia. Proton has also owned the Lotus Car brand since 1996. Proton was originally owned in majority by HICOM, with minority stake holders including the Mitsubishi group. In 2005, Mitsubishi sold its stake to Khazanah Nasional, and in 2012 Proton was fully acquired by DRB-HICOM. Currently, the automobile manufacturer is undergoing a transformation process that is part of a long-term strategy plan to turn the company around to Proton Holdings Bhd make it profitable and regain its Centre of Excellence Complex international presence. KM33.8 Westbound, Shah Alam Expressway 47600, Subang Jaya, Selangor Darul Ehsan Current Model Range Tel: +60 8026 9999 Saga Ritzwa Rosli Mohd Rosli Persona Head of Sales Divison Perdana Iriz Mohd Seth Sulaiman Suprima S Head of Production Planning Preve Exora SP Suhaizi Hassan Head of Powertrain Development

Page 9 Shah Alam Plant Plant

The Shah Alam plant has served Proton in a wide capacity. The plant The Plant dates back to 1985, in Protons first attempt to manufacture their very first car, the . The Tanjung Malim plant is situated in the northern state of . It has an annual capacity of 150,000 units (involving 2 shifts) with a 60 The PROTON Shah Alam manufacturing complex includes the original percent automation level. The plant comprises five main buildings; the Main Plant and Multi Vehicle Factory (MVF). The plant contains a Engine & Transmission (ETM), Stamping, Body Assembly, Painting and separate engine machining and assembly building within the complex Trim and Final Assembly. These buildings are equipped with an where cylinder blocks, crankshaft and camshafts for the CamPro Automatic Line Control or error-proof system that assists workers to engine are machined and subsequently assembled. enhance built up quality and achieve production efficiency. The Main plant currently produces the Saga, Waja and Arena models. To allow greater production flexibility, the plant is capable of producing The Saga model is the highest volume model produced, averaging multi-model products on a about 6,600 units a month. The capacity of the Saga has also been common line. Each line can reviewed from 72,000 units to 96,000 units to accommodate the good assemble vehicles on three demand especially from the different platforms. domestic market. The Tanjung Malim Plant is The Main Plant's capacity spread out over 1,280 acres, is 150,000 units while the producing a quarter of a MVF capacity is 50,000 million cars a year. The giving a total capacity of design is mirrored in the 200,000 units per year. plant's modern profile roof.

Proton Shah Alam Plant Proton Tanjung Malim Plant Hicom Industrial Estate, Mukim Hulu Bernam Timur, 47600 Shah Alam, Selangor Padang Batang, Perak, 35950 Tel: +60 19 486 6091 Tel: +60 5 457 8888

Mohd Ariff Ridzuan Abu Samah Sukri Hamid Senior Manager General Manager

Mohd Firdaus Meor Ahmad Firdaus Meor Abd Aziz Production Engineer Senior Engineer Saifullah Md Ghazaly Lead Engineer

Page 10 Component Plants Concept Cars

Casting Plant Jebat Lekiu The Casting plant situated in the industrial area at Glenmarie. Currently Tuah Casting plant is producing Aluminum and Iron raw cast up to 180,000 Lekir cylinder blocks, crankshafts, bearing caps and others. Kasturi

ETM Plant The ETM plant is capable to produce competitive product - Machining (C/Block, Cylinder Head, Crankshaft, Camshaft, Bearing Cap, Knuckle, Transmission Case, Clutch Housing), Engine and Transmission for meeting CBU & CKD production.

Stamping Plant The Stamping Plant facility has 400 tonne to 4,600 tonne press machine. Stamping plant can produce up to nine different stamping equipment.

Page 11 Section 2 Automotive OEMs in Malaysia

The full version of the Malaysia AutoBook includes profiles of the following OEMs. You can order your subscription for the Malaysia AutoBook here.

Page 12 Chapter 4 Malaysian Tier 1 Section 1 PHN Industry

AT A GLANCE PHN Industry Sdn Bhd, is a leading manufacturing specialist for metal-based automotive components, and the largest 1. Established: 1990 dies manufacturer in Malaysia. 2. Employs: 1,200 Incorporated in October 1990, PHN Industry Sdn Bhd, jointly 3. Turnover: N/A owned by DRB-HICOM Berhad and PROTON Holdings Sdn Bhd, is the leading manufacturer of automotive components in Malaysia. The company employs over 1,200 workers. The company is a Tier-1 supplier for body structure modules for major Original Equipment Manufacturers (OEMs) namely PROTON, and . They specialize in the metal stamping, components assembly, roll forming and dies manufacturing. PHN has four manufacturing facilities in Shah Alam, Bukit Beruntung, Melaka and Subang Jaya. PHN Industry Sdn. Bhd. Headquarters Product range: Lot PT 75 - 77 Jalan 26/6 Seksyen 26 Shah Alam, Selangor 40710 Beam Assy Front Bumper Tel: +60 (03) 51914636 Front Side Structure Assy Email: [email protected] Left/Right Backbone CVT-MT Sharul Nizar Hamid Pillar Inner Left/Right Head of Department Panel Dash Panel Assy Wheelhouse Ahmad Fitri Project Management

Wan Kamarulzaman Wan Omar Production Manager

Mohd Shazali Abdul Yusoh Business Development Manager

Page 14 Below is a list of PHN locations. PHN Industry Sdn Bhd (Pegoh) PT2222, Jalan HICOM Pegoh 5, PHN Industry Sdn Bhd Kawasan Perindustrian HICOM Pegoh, Fasa 2, Headquarters 78000 Alor Gajah Lot PT 75-77, Jalan 26/6, Tel: +60 (06) 5528242 Kawasan Perindustrian HICOM Seksyen 26, Peti Surat 7306, PHN Industry Sdn Bhd (Subang) 40710 Shah Alam, Selangor Darul Ehsan No. 7, Lot 2608 Jalan Subang 6, Tel: +60 (03) 51914636 Off Persiaran Subang, Taman Perindustrian Subang, 47610 Subang Jaya, Selangor Darul Ehsan PHN Industry Sdn Bhd (Bukit Beruntung) Tel: +6(03) 80115250 PT 7450-7451 Jln Jasmine, Kawasan Perindustrian Bukit Beruntung, PHN Industry Sdn Bhd (Pekan) 48300 Rawang, Selangor Darul Ehsan Kompleks Automotif DRB-Hicom Pekan, Tel: +60 (03) 60285795 Kawasan Perindustrian Peramu Jaya, 26607 Pekan PHN Industry Sdn Bhd (Kelemak) Tel: +60 (09) 4260037 Lot 124 –126, Jln Kelemak, Kawasan Perindustrian Alor Gajah, 78000 Alor Gajah Additional Contacts Tel: +60 (06) 5565696 Norliza Sa’ari General Purchasing Manager Email: [email protected]

Sharul Nizar Hamid Oversea Business Enquiry Email: [email protected]

Corporate Enquiry Email: [email protected]

General Enquiry Email: [email protected]

Page 15 Section 2 Malaysian Automotive Suppliers

The full version of the Malaysia AutoBook includes profiles of the following Companies. You can order your subscription for the Malaysia AutoBook here.

Page 16 Chapter 5 Asian Tier 1

Photo: DENSO Section 1 Denso

AT A GLANCE DENSO Corporation, headquartered in Kariya, Aichi Prefecture, Japan is a leading supplier of advanced 1. Established: 1946 automotive technology, systems and components for 2. Employs: 66,300 the world’s major car makers.

3. Turnover 2015: 43.1 Billion EUR DENSO is a supplier of advanced automotive technology, systems and components for all major automakers, operates in 38 countries and regions with more than 140,000 associates. Consolidated global sales for the fiscal year ending March 31, 2015 totaled €31.9 billion, approximately 9.2% of which was invested in research and development. Denso (Malaysia) Sdn. Bhd. manufactures automotive parts and components such as engine electronic control unit, starter motors, car heaters, and coreless heaters. The company was formerly known as Nippondenso (M) Sdn. Bhd and changed its name in January 1996. The company was founded in 1980 and based in Bandar Baru Bangi, Denso Corporation Malaysia. Denso (Malaysia) Sdn. Bhd. operates as a subsidiary of Denso Corp. In Main Office & Manufacturing Plant Lot 2, Jalan P/1, Section 13 Malaysia, Denso has one manufacturing facility that supplies major OEMs in Malaysia. 43650 Bandar Baru Bangi Below is a list of products. Selangor Darul Ehsan Product range: Tel: +603 - 8732 8888 Air Conditioning System - Cooling Unit, Condenser, Chong Foo Sin Compressor, Evaporator Corporate Director Body Equipment - Meters, Windshield Wipers, Windshield washers, Power Window Motor, Horns, Kasuadi Sulhi Flashers and Relays Sales Manager Engine Related Components - Starter Motor, Alternator, Radiator and Fuel Pump Mohammad Shah Izham Abdull Driving Control and Safety Products - Airbag ECU, Engineer Engine EcU and EPS ECU.

Mohd Shaifulnizam Abd Ghaffar Production Planner

Page 18 Section 2 Asian Automotive Suppliers in Malaysia

The full version of the Malaysia AutoBook includes profiles of the following Companies. You can order your subscription for the Malaysia AutoBook here.

Page 19 Chapter 6 European Tier 1

Photo: Continental Automotive Section 1 Continental

AT A GLANCE Founded in 1871 and headquarters in Germany, Continental develops technologies for 1. Established: 1871 transporting people and their goods. 2. Employs: 212,000 As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical 3. Turnover 2015: 39.2 Billion EUR elastomers, In 2015, the corporation generated sales of €39.2 billion with its five divisions, Chassis & Safety, Interior, Powertrain, Tire, and ContiTech. Continental currently employs more than 212,000 people in 55 countries. The Continental Corporation is divided into the Automotive Group and the Rubber Group, and consists of five divisions: Continental Automotive Components Malaysia Sdn Bhd Chassis & Safety 2455, MK 1, Tingkat Perusahaan 2A, Powertrain Prai Industrial Estate, 13600 Prai, Penang Interior Tel: +60 4 3819 100 Tires Email: [email protected] ContiTech

Luciano Oliveira Managing Director

Carlos Cano, PMP Senior Product Development Manager

C.K. Lim Senior Purchasing Manager

Sakinah Ayub Khan Engineer

Page 21 Continental Automotive Components Today, it designs and builds instrument clusters for the neighboring countries, including Thailand, Taiwan, and Japan. This is done with a Continental Automotive Components Malaysia Sdn Bhd, a leading talented group of local engineers, using identical tools used by the automotive parts manufacturer in Malaysia is part of Continental AG. Continental Group throughout the world. The Malaysian operations commenced business in 1985, initially to supply the instrument cluster to the Proton Saga, the first National car The plant in the Prai Industrial Estate is strategically located near the of Malaysia. Over the years, the company has evolved from supplying Penang Airport, and Seaport, and next to the North-South Highway, for only to the Malaysian market, to the current level where more than easy distribution to company’s major Malaysian customers and to 80% of the production is exported to OEM manufacturers on every Thailand by road. As a Licensed Manufacturing Warehouse, our continent. products are competitive as components, raw materials and equipment including spare parts, are imported without customs duties, From the beginning when the company was only producing instrument making the products affordable by all. clusters, the portfolio has grown to include other automotive components for 4 wheelers and 2 wheelers. The company further Continental Automotive Components Malaysia Sdn Bhd ventured into the production and export of Printed Circuit Board 2455, MK 1, Tingkat Perusahaan 2A, Assemblies (PCBA’s) in 1992. Prai Industrial Estate, 13600 Prai, Penang Tel: +60 4 3819 100 Email: [email protected]

22 Continental Sime Tyre Continental Sime Tyre PJ Sdn Bhd Continental Tyre PJ Malaysia Sdn Bhd , wholly owned subsidiary of Petaling Jaya - Manufacturing Plant Continental AG who is one of the largest tyre manufacturer worldwide No 4, Jalan Tandang, 46050, and one of the world's leading suppliers to the automotive industry for Petaling Jaya, Selangor tyre and brake technology, vehicle dynamic control, as well as Tel: +60 (0) 3 7787 8888 electronic and sensor systems. Continental Sime Tyre AS Sdn Bhd Continental Sime Tyre Sdn. Bhd. manufactures tires. The company was Alor Setar - Manufaturing Plant founded in 2003 and is based in Petaling Jaya, Malaysia. Continental No 1, Jalan Tunku Abdul Rahman, Tyre Malaysia Sdn. Bhd was formerly known as Continental Sime Tyre P.O.Box 100, Mergong, 05710 Sdn Bhd. As a result of the acquisition of remaining 30% stake in Alor Setar, Kedah Continental Sime Tyre Sdn Bhd by Continental AG, Continental Sime Tel: +60 (0) 4 740 9189 Tyre Sdn Bhd 's name was changed. Continental Tyre Malaysia Sdn. Bhd operates as a subsidiary of Continental AG. Cameron Wilson Managing Director & Continental Sime Tyre Sdn Bhd (CST), is a between Sales Manager ASEAN Continental AG and Berhad, with two manufacturing facilities; Continental Sime Tyre PJ Sdn Bhd (PJ) and Continental Sime Sascha Tomaszewski Tyre AS Sdn Bhd. Head of Purchasing

Thanabal Sarangapany Head of Engineering

JJ Dowling Plant Manager

23 Section 2 European Automotive Suppliers in Malaysia

The full version of the Malaysia AutoBook includes profiles of the following Companies. You can order your subscription for the Malaysia AutoBook here.

Page 24 Chapter 7 North American Tier 1 Section 1 Goodyear

AT A GLANCE Goodyear's involvement in Malaysia dates back to 1908 when The Goodyear Orient Company, a 1. Established: 1898 rubber buying firm, was established in Singapore 2. Employs: 67,000 to purchase rubber from plantations in Malaysia and Indonesia.

3. Turnover 2015: 18.13 Billion USD The sales of Goodyear products in Malaysia began in 1929 through the office of the Goodyear Sales Company, which was established in Singapore. In 1972, Goodyear Malaysia Berhad established its own manufacturing plant based in Shah Alam, Selangor and today is one of the leading tyre manufacturers in Malaysia. Working three shifts, the company employs nearly 700 people and produces a wide range of passenger car tyres in three different brands, namely Goodyear, Fulda and Kelly. Inaddition, the plant also produces light truck tyres for commercial and 4x4 applications, medium commercial and graders/ Goodyear Malaysia Sdn. Bdh. tractors tyres. Jalan 15/17Persiaran Selangor, Kawasan As a subsidiary of The Goodyear Tire & Rubber Perindustrian, 40000 Shah Alam, Selangor Darul Ehsan Company, USA, Goodyear Malaysia benefits from Tel: +60 3-5519 2411 research and development support of technical centers located in Japan, Europe, and America. Azizul Fitri Shahrin This support has enabled Goodyear Malaysia to Project Manager produce outstanding tyres along with providing outstanding services. As a result, Goodyear Mohd. Jazrin Shamsul Bahrin Malaysia has taken the leadership position in the Project Engineer Malaysian tyre market.

Chee Lip Choon Sales Director

Estee Tay

Page 26 Section 2 North American Automotive Suppliers in Malaysia

The full version of the Malaysia AutoBook includes profiles of the following Companies. You can order your subscription for the Malaysia AutoBook here.

Page 27 Chapter 8 Associations

Photo: Malaysian Automotive Association Section 1 MAI

AT A GLANCE An agency under MITI, MAI is to serve as focal point and coordination centre for the development of the local 1. Founded in 1978 automotive industry. 2. Supporting its members and supporting MAI was incorporated on 16 April 2010, to function as an development of the Malaysian Automotive independent non-profit organization under the custodian of MITI and was officially Industry launched on 10 June 2010. MAI assists members in all matters related to automotive industry, including formulating of the national automotive policy, managing manpower development programme, formulating and coordinating automotive related research and development. MAI is to further enhance MITI’s support in developing the local industry. Malaysia has embarked on its industrialisation programme some 30 years ago and during that period the nation has successfully developed, or at the very least initiated the foundations for development, a number of industrial sectors for the country’s economic activities. Today, within the transport sector, namely; automobile, coaches and buses, light transport vehicles, trucks and containers, railway coaches, to name a few have been produced locally, reflecting the success of this sector. Malaysian Automotive Institute Block 2280, Jalan Usahawan 2, Cyber 6 63000 Cyberjaya, Selangor Tel: +603 8318 7742 Email: [email protected]

Mohd Nur Manager

Page 29 Section 2 Automotive Associations in Malaysia

The full version of the Malaysia AutoBook includes profiles of the following Assoications. You can order your subscription for the Malaysia AutoBook here.

Page 30 Chapter 9 Events

Photo: Automechanika KL Section 1 AutoMechanika

AT A GLANCE As the automotive market in the ASEAN body continues to grow, it is becoming increasingly 1. Date: 23-25th March 2018 important for firms to connect with companies and 2. Venue: Convention Centre customers.

3. Matchmaking opportunities Automechanika Kuala Lumpur, the only Malaysian automotive trade show co-organised with Malaysia Automotive Institute (MAI) and endorsed by Malaysia External Trade Development Corporation (MATRADE), offering you a myraid of business opportunities!

Organizers: Messe Frankfurt (HK) Ltd 35/F, China Resources Building, 26 Harbour Road, Wanchai, Hong Kong Tel: +85 2 2802 7728 Email: [email protected]

Event Location Kuala Lumpur Convention Centre, Stall 7, Jalan Pinang, Kuala Lumpur City Centre, 50088

Page 32 Product Groups claims management and claims control; dealer management systems; workshop management; vocational training and advanced Parts & Components: Powertrain; chassis; bodywork; standard training; workshop and car dealer marketing; internet service parts; interior; alternative drive systems original equipment; providers and vehicle marketplaces; promotion of trade and charging accessories; regenerated; reconditioned and restored industry; cluster initiatives; mobility concepts parts for passenger vehicles and utility vehicles Car Wash, Care & Reconditioning: Washing; vehicle care; vehicle Electronics & Systems: Engine electronics; vehicle illumination; on- reconditioning; charging infrastructure and refuelling board power supply system; Intelligent traffic systems (ITS) / vehicle safety; comfort electronics Accessories & Customising: Accessories for motor vehicles in general; technical customising; visual customising; infotainment; special vehicles; equipment and retrofittings; wheel rim; tyres; tyre pressure management systems; car trailers and small utility vehicle trailers; spare parts and accessory parts for trailers Repair & Maintenance: Workshop equipment and tools; bodywork repair; painting and corrosion protection; maintenance and repair of vehicle superstructures; towing service; accident assistance; mobile services; disposal and recycling; workshop and car dealer equipment; oil and lubricants Management & Digital Solutions: Workshop / car dealer / filling station design and construction; finance; franchise concepts;

Page 33 Section 2 Automotive Events in Malaysia

The full version of the Malaysia AutoBook includes profiles of the following Events. You can order your subscription for the Malaysia AutoBook here.

Page 34 Chapter 10 Media

Photo: Automotive Fair Organizer Section 1 Malaysia Automotive Online Magazine

AT A GLANCE Malaysia Automotive Online Magazine available online. It is published by the Malaysian External Trade 1. Since: N/A Development Corporation (MATRADE). The 2. Provides information to promote and publication covers Malaysian Automotive industries develop Malaysian Export industry Brands, Parts and Components and Accessories.

3. Provides information about Malaysian Volume 1: The Brands Automotive Industry Volume 2: Parts and Components Volume 3: The Accessories Click here to views the online magazine.

Menara MATRADE Jalan Sultan Haji Ahmad Shah 50480 Kuala Lumpur Tel: +603-6207 7077 Email: [email protected]

Page 36 Section 2 Other Automotive Media

The full version of the Malaysia AutoBook includes profiles of the following Media. You can order your subscription for the Malaysia AutoBook here.

Page 37 Acknowledgements

Photo: Tan Chong Motors, Nissan about this book

© 2018 Kaiser International Limited

Publisher: Uli Kaiser [email protected] Editorial Contact: Tilmann Kaiser [email protected]

Thanks to everyone supporting this publication with resources, information, data, feedback.

Copyright of all company logos are with the respective companies Copyright of all car photographs are with the respective companies Copyright of all product photographs are with the respective companies Copyright of all web site photographs are with the respective companies

Kaiser International Limited Markthallenstr. 2, 78315 Radolfzell, Germany Phone +49 7732 9456842 Mobile +49 151 1183 0804

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