AUTOMOTIVE INTELLIGENCE FOR PROFESSIONALS Malaysia AutoBook 2019 PREVIEWc Malaysia AutoBook 2019 WELCOME! Malaysia is one of the Automotive Top Player Focus on contacts of ASEAN – a market comprising some 625 Million people and significant potential for This update introduces new quick links to access web sites, Google growth. Maps locations and social media sites of the featured companies and their representatives. Simply click on the following icons to connect: Outsourcing, localization and business development The information was compiled from personal I am sure this book will give you lots of information and inspire you to research, the internet and with support of friends do business in Malaysia. at automotive companies, automotive organizations, industrial estates and business associates and is designed to support: To your success! 1) Outsourcing – local and international commodity managers, buyers who are looking to source automotive components from Malaysia Ulrich Kaiser 2) Localization – international managers desiring to expand their market and set up a footprint in China – either for distribution or local production. 3) Business Development - managers who seek to identify potential customers and sales opportunities in China’s automotive industry ii Chapter 1 Introduction Section 1 Introduction AT A GLANCE Automotive History Malaysia 1. Ford was the first automotive firm present The first automotive firm in Malaysia was Gadelius & Company that represented Ford in Malaysia, represented by Gadelius & Motor Company sales in Malaysia in 1909. The company was relater replaced with an company. Australian representative called Wearne & Co., that signed a contract for 60 vehicles per year. In 1941, Ford Malaysia set up its first assembly plant in Bukit Timah, Singapore to 2. Manufacturing blue print established in supply the local market. Between 1942 to 1945 Toyoda and Nissan trucks also ere the early 1960’s assembled at Ford Malaya’s plant in Bukit Timah. By 1947, full-scale assembly resumed. Until 1965, Ford was the only automobile assembler in Malaysian/ 3. The Malaysian government finally allowed Singaporean sales territories, all other vehicles were imported through a local six foreign automotive manufacturers to distribution companies. begin assembly processes by 1966 Through Malaysia’s independence in 1957, there was an increase in Automotive imports 4. In 1967, the Malaysian automotive into the country. The Malaysian government first started encouraging the establishment industry was officially launched of a local automotive industry in 1963. The beginnings of what became the Malaysian Automotive Industry was formed by the Then Minister of Commerce and Industry, Dr. 5. PROTON became a wholly owned Lim Swee Aun. Inquires from Foreign and local firms regarding the setting up of vehicle Malaysian company in 2004 manufacturing facilities started to come in. The then minister announced that the bigger plan was to establish a motor vehicle industry in stages. from basic assembly with some local content to chassis building and finally a fully locally manufactured vehicle. Page 4 Section 2 National Automotive Policy 2006-2020 AT A GLANCE The National Automotive Policy (NAP) was introduced on 22 March 2006 to facilitate the required transformation and optimal integration of the local 1. Introduced: 2006 automotive industry to regional and global industry networks within the 2. To: Facilitate Automotive transformation increasingly liberalised and competitive global environment. 3. Ensure: Competitiveness and adaptability The NAP is the main thrust for the formulation of the strategic directions of the industry under the Third Industrial Master Plan (IMP3), 2006-2020. Three and a half years after in changing global industry its introduction, the National Automotive Policy (NAP) has been reviewed, resulting in 4. Develop high value added manufacturing new policies that will foster a more competitive market for local and international activities companies. In line with the Government of Malaysia's commitment to liberalisation and the " People 5. Improve safety standards First" concept, the NAP Review provides further benefits for consumers in terms of 6. Enhance national automotive car safety and environmental protection. manufacturing competitiveness As part of the review, a broad range of stakeholders was consulted to gather insights and best practices from the private sector, civil society and governmental agencies. Their common goal is to improve the long-term viability and competitiveness of the automotive market, leveraging the latest developments in the regional and global automotive industry and offering safer, greener and technologically more advanced vehicles. Page 5 Chapter 2 Statistics 7 Chapter 3 OEMs Photo: Proton Plant, Selangor Section 1 Proton AT A GLANCE Proton Holdings Berhard, most commonly recognized as Proton is a Malaysian corporation that designs and manufactures 1. Established: 1983 automobiles. The company was established in 1983 and is 2. Employs: 12,000 headquartered in Shah Alam, Malaysia. 3. Turnover: N/A Originally, Proton was a manufacturer of rebadged Mitsubishi Motors (MMC) products during the 80’s and 90’s. Since the new millennium, Proton has been manufacturing several locally designs vehicles. Currently, Proton cars are sold in over 10 countries, the majority of which are in Southeast Asia. Proton has also owned the Lotus Car brand since 1996. Proton was originally owned in majority by HICOM, with minority stake holders including the Mitsubishi group. In 2005, Mitsubishi sold its stake to Khazanah Nasional, and in 2012 Proton was fully acquired by DRB-HICOM. Currently, the automobile manufacturer is undergoing a transformation process that is part of a long-term strategy plan to turn the company around to Proton Holdings Bhd make it profitable and regain its Centre of Excellence Complex international presence. KM33.8 Westbound, Shah Alam Expressway 47600, Subang Jaya, Selangor Darul Ehsan Current Model Range Tel: +60 8026 9999 Saga Ritzwa Rosli Mohd Rosli Persona Head of Sales Divison Perdana Iriz Mohd Seth Sulaiman Suprima S Head of Production Planning Preve Exora SP Suhaizi Hassan Head of Powertrain Development Page 9 Shah Alam Plant Tanjung Malim Plant The Shah Alam plant has served Proton in a wide capacity. The plant The Plant dates back to 1985, in Protons first attempt to manufacture their very first car, the Proton Saga. The Tanjung Malim plant is situated in the northern state of Perak. It has an annual capacity of 150,000 units (involving 2 shifts) with a 60 The PROTON Shah Alam manufacturing complex includes the original percent automation level. The plant comprises five main buildings; the Main Plant and Multi Vehicle Factory (MVF). The plant contains a Engine & Transmission (ETM), Stamping, Body Assembly, Painting and separate engine machining and assembly building within the complex Trim and Final Assembly. These buildings are equipped with an where cylinder blocks, crankshaft and camshafts for the CamPro Automatic Line Control or error-proof system that assists workers to engine are machined and subsequently assembled. enhance built up quality and achieve production efficiency. The Main plant currently produces the Saga, Waja and Arena models. To allow greater production flexibility, the plant is capable of producing The Saga model is the highest volume model produced, averaging multi-model products on a about 6,600 units a month. The capacity of the Saga has also been common line. Each line can reviewed from 72,000 units to 96,000 units to accommodate the good assemble vehicles on three demand especially from the different platforms. domestic market. The Tanjung Malim Plant is The Main Plant's capacity spread out over 1,280 acres, is 150,000 units while the producing a quarter of a MVF capacity is 50,000 million cars a year. The giving a total capacity of design is mirrored in the 200,000 units per year. plant's modern profile roof. Proton Shah Alam Plant Proton Tanjung Malim Plant Hicom Industrial Estate, Mukim Hulu Bernam Timur, 47600 Shah Alam, Selangor Padang Batang, Perak, 35950 Tel: +60 19 486 6091 Tel: +60 5 457 8888 Mohd Ariff Ridzuan Abu Samah Sukri Hamid Senior Manager General Manager Mohd Firdaus Meor Ahmad Firdaus Meor Abd Aziz Production Engineer Senior Engineer Saifullah Md Ghazaly Lead Engineer Page 10 Component Plants Concept Cars Casting Plant Jebat Lekiu The Casting plant situated in the industrial area at Glenmarie. Currently Tuah Casting plant is producing Aluminum and Iron raw cast up to 180,000 Lekir cylinder blocks, crankshafts, bearing caps and others. Kasturi ETM Plant The ETM plant is capable to produce competitive product - Machining (C/Block, Cylinder Head, Crankshaft, Camshaft, Bearing Cap, Knuckle, Transmission Case, Clutch Housing), Engine and Transmission for meeting CBU & CKD production. Stamping Plant The Stamping Plant facility has 400 tonne to 4,600 tonne press machine. Stamping plant can produce up to nine different stamping equipment. Page 11 Section 2 Automotive OEMs in Malaysia The full version of the Malaysia AutoBook includes profiles of the following OEMs. You can order your subscription for the Malaysia AutoBook here. Page 12 Chapter 4 Malaysian Tier 1 Section 1 PHN Industry AT A GLANCE PHN Industry Sdn Bhd, is a leading manufacturing specialist for metal-based automotive components, and the largest 1. Established: 1990 dies manufacturer in Malaysia. 2. Employs: 1,200 Incorporated in October 1990, PHN Industry Sdn Bhd, jointly 3. Turnover: N/A owned