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Wallace & Gromit MCV / DEVELOP ISSUE 965 NEW IN THE NEW NORMAL Joining the industry during COVID JAGEX’S NEW $200BN OWNERS What are its ambitions for Runescape and beyond? PRESS ALERT! Journalists talk about journalism THE INTERNET’S FRONT PAGE THE ART AND BUSINESS OF VIDEO GAMES THE ART Marketing on Reddit A NEWFANGLED TRANSMEDIA CAPER! WALLACE & GROMIT THE BIG FIX UP FEBRUARY 2021 FEBRUARY ■ DEBUGGING D&I: MONTHLY ■ THE ART OF... ■ SPELLBREAK: ■ WHEN WE MADE... ADVICE FOR DIVERSITY OVER THE ALPS MAGIC ROYALE IF FOUND 01 MCV965 Front Cover v2 flat.indd 1 29/01/2021 15:28 Nominations are now open for 2021 Showcasing the industry’s brightest young talent To nominate yourself or a colleague then head to mcvuk.com/30under30 for all the details plus tips on creating a standout entry Companies looking to get involved with this year’s 30 Under 30 should contact [email protected] Brought to you by MCV 30 under 30 House ad V3FINAL.indd 1 29/01/2021 09:41 FEBRUARY 05 The Editor Stonking! 06 Critical Path The key dates this month 08 Industry Voices Comment from around the industry 10 Ukie on Brexit Practical advice for leaving Europe 12 Wallace & Gromit Cracking app, Gromit 18 Ins and Outs This month's hires and moves 12 22 Debugging D&I 28 Our new regular feature 23 Recruiter Hotseat Team17's new career opportunities 24 New in the new normal Joining the industry during COVID 28 Jagex + Carlyle 38 What's next for Runescape? 32 Liquid Crimson Making first impressions that work 34 Pressing Matters Journalists on journalism 38 Spellbreak The latest battle royale contender 48 42 Marketing on Reddit The expert advice 48 The Art Of... Over the Alps 54 When We Made... If Found... 58 The Final Boss 54 Kwalee's David Darling February 2021 MCV/DEVELOP | 03 03 MCV 965 Contents_v5FINAL.indd 1 29/01/2021 14:13 We’re Playing... CONTENT Well Tier 4 was announced Editor: Seth Barton [email protected] while I was on the train out +44 (0)203 143 8785 of London, so I’m stranded Staff Writer: Chris Wallace in the North for a while. [email protected] Thankfully, like the overgrown +44 (0)203 143 8786 child I am, I took my Xbox Design and Production: home with me for Christmas. Steve Williams [email protected] So I’m getting my fill of London from the streets of ADVERTISING SALES Watch Dogs: Legion, while Senior Business Development Manager: gettings the murders in on Alex Boucher This month I’ve been playing Hitman 3 This month I’m still very deep [email protected] the stock market and laying into playing Assassin’s Creed: +44 (0)7778538431 hedge funds low! Seriously Chris Wallace, Valhalla! I’m not just leading though, I’m still in Night City my vikings to raid the English MANAGEMENT Staff Writer having a rather strained however, I’m also finding the Media Director: Colin Wilkinson relationship with Keanu Reeves. time to explore my musical side [email protected] +44 (0)203 143 8777 My Warzone obsession in lockdown, with Let’s Sing continues, though I spend as Queen, and I’ve also been much time sending passive- dusting off Rock Band recently aggressive tweets to Raven as well. SUBSCRIBER CUSTOMER SERVICE To subscribe, change your address, or about bugs as actually playing. check on your current account status, please Alex Boucher, contact: [email protected] Seth Barton, Senior Business ARCHIVES Digital editions of the magazine are available to Editor Development Manager view on ISSUU.com. Recent back issues of the printed edition may be available please call +44 (0)203 143 8777 for more information. INTERNATIONAL MCV/DEVELOP and its content are available for Paws the game licensing and syndication re-use. Contact Colin Wilkinson for opportunities and permissions: [email protected] The best furry friends the industry has to offer. Send yours to [email protected] Printed by Buxton Press Ltd Biz Media Ltd, 44 Maiden Lane, London, WC2E 7LN All contents © 2020 Biz Media Ltd. or published under licence. All rights reserved. No part of this magazine may be used, stored, transmitted or reproduced in any way without the prior written permission of the publisher. All information contained in this publication is for information only and is, as far as we are aware, correct at the time of going to press. Biz Media Ltd. cannot accept any responsibility for errors or inaccuracies in such information. You are advised to contact manufacturers and retailers directly with regard to the price of products/services referred to in this publication. Apps and websites mentioned in this publication are not under our control. We are not responsible for their contents or any other changes or updates to them. This magazine is fully independent and not affiliated in any way with the companies mentioned herein. Pet: Zuli Pet: Chip Pet: Rocket If you submit material to us, you warrant that you own the material Owner: Ziz Simoens Owner: Simon Pearce Owner: Mark Verkerk and/or have the necessary rights/permissions to supply the ma- terial and you automatically grant Biz Media Ltd. and its licensees Owner’s job: Game designer Owner’s job: Creative director & Owner’s job: Lead technical a licence to publish your submission in whole or in part in any/ all issues and/or editions of publications, in any format published at PRELOADED artist at Glitch Games artist at Jagex worldwide and on associated websites, social media channels and associated products. Any material you submit is sent at your own risk and, although every care is taken, neither Biz Media Ltd. nor its employees, agents, subcontractors or licensees shall be This is Zuli, a very elegant gal. Chip is a mischievous but gentle Rocket is an affectionate and liable for loss or damage. We assume all unsolicited material is for publication unless otherwise stated, and reserve the right to edit, Her favourite activities are going sausage dog who loves nothing wimpy kitten; He gets scared by amend, adapt all submissions. on adventures and snuggling more than cuddling up to his other cats, birds, and sometimes while we play video games. owners all day. even a mild gust of wind. www.biz-media.co.uk +44 (0)203 143 8777 04 MCV 965 We_re Playing_v3FINAL.indd 1 29/01/2021 13:59 “A triple-header collision of aggressive competition, incredible technology, and rulesets that have evolved from the very beginnings of society.” TheEditor The morals behind a good game of Stonk I’m sure by now you’ve either deciphered to your satisfaction just what the hell went on with GameStop. Or you’ve decided it all makes no sense whatsoever… but hey, what does make any sense these days? I’m certainly not going to try and lay yet another explanation upon you for the madness that occurred around the US’s biggest games retailer. Though I will say that I rather enjoyed watching financial journalists try to understand why Reddit communities do something (answers in thesis form please); while games journalists tried to get their heads around the insanity of the financial market. And insane it is. A triple-header collision of aggressive competition, incredible technology, and rulesets that have evolved from the very beginnings of society into something mind-bogglingly complex to anyone who doesn’t play themselves. ...Hang on a second, that all sounds rather familiar. Of course it’s no coincidence that the users of r/WallStreetBets had an awareness of and (arguably) a soft spot for a physical games retailer. Undoubtedly, many are also members of numerous gaming reddits as well. Looked at one way, the financial markets are just another game, one where you can set the stakes as high or low as you like. Technology also means the lines between the financial markets and gambling are now paper thin. Just practically speaking I can jump from Bet365 to Robinhood on my phone with a quick tap, and both can be linked to, and impact upon, the same bank account. Investing in companies is straightforward, you find a stock that you believe will grow and you put your money into it. Simple and positive. But shorting companies, taking a position that they will fail rather than thrive, feels far more akin to gambling. Investing has long been a moral guiding light of our capitalist system: speculate to accumulate as the saying goes. However, at the same time, betting is largely frowned upon, something the games industry is well aware of. But maybe we’re just not trying hard enough. Maybe loot boxes are exploitative not because they are like gambling, but because they’re not enough like a real financial risk. Maybe if we allowed people to win or lose hundreds, thousands, millions of pounds on their next microtransaction we’ll finally live up to the expectations of modern society and be showered with the kind of rewards that London’s hedge fund managers enjoy. Not very likely, but it’s clear that there’s a double-standard here, and it’s one that games are perfectly placed to explore, culturally speaking. Maybe someone should try adding shorting as a mechanism to some games. Allowing you to bet against yourself before you start playing, reducing your losses should you lose as predicted, but capping them, or even inverting them should you win big. It would certainly add something to the roguelike genre for starters.
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