Communicating with the Neighbourhoods June 2018 This work was commissioned from Healthwatch Bolton by Bolton CCG as part of the Bolton Engagement Alliance Communicating with the Neighbourhoods - June 2018 1 Communicating with the Neighbourhoods - Abstract This report is based on conversations or responses freely given by members of the public. Where possible quotations are used to illustrate individual or collectively important experiences. Engagement officers collect responses verbatim and we also present these in our final report as an appendix. This is important in showing the accuracy of our analysis, and so that further work can be done by anyone wishing to do so. A full explanation of the guiding principles and framework for how we do engagement and analysis can be found online on our website www.healthwatchbolton.co.uk. HWB - Communicating with the Neighbourhoods - June 2018 2 Communicating with the Neighbourhoods - Disclaimer Please note that this report relates to findings observed and contributed by members of the public in relation to the specific project as set out in the methodology section of the report. Our report is not a representative portrayal of the experiences of all service users and staff, only an analysis of what was contributed by members of the public, service users, patients and staff within the project context as described. HWB - Communicating with the Neighbourhoods - June 2018 3 Communicating with the Neighbourhoods - Background This piece of work builds on Neighbourhood Engagement Workshops carried out in September and October 2017 by the Bolton Engagement Alliance. The reports of these workshops make a number of suggestions as to how individuals in the Neighbourhoods could be kept informed about developments in health and social care. Bolton CCG have asked Healthwatch Bolton to carry out further field research in each of the 9 Neighbourhoods to find out: • What are the key channels of information in each Neighbourhood? • What kinds of information resources do people access and prefer? HWB - Communicating with the Neighbourhoods - June 2018 4 Communicating with the Neighbourhoods - Methodology Neighbourhoods Details Horwich & Blackrod Mon 14th May 1pm to 4pm The research followed a transect walk methodology across the nine neighbourhoods in Turton Mon 21st May 8.50am to 1.30pm the borough as highlighted in the table opposite. Chorley Roads Mon 21st May 2.15pm to 4.30pm The neighbourhood walks involved picking two Breightmet & Little Lever Tues 22nd May 8.50am to 12noon points in a neighbourhood and walk between them, speaking to people along the way. We Bolton Central/Great Lever Tues 22nd May 1.30pm to 4.00pm utilised semi-structured interview prompts to explore how people acquire information about Halliwell/Crompton Wed 23rd May 8.50am to what is going on in their neighbourhoods. 12.00noon Westhoughton Sat 2nd June 12noon to 2pm Between two and four researchers participated th in each walk. In Westhoughton local community Rumworth Tues 5 June 8.50am to 11.00am volunteers also participated. Farnworth & Kearsley Wed 6th June 1.00pm to 4.00pm Communicating with the Neighbourhoods - June 2018 5 Communicating with the Neighbourhoods – Lines of Enquiry We asked about: Which community sites people use to obtain The Prompts: information about local services. 1. How do you find out what’s going on in Which community groups or leaders disseminate information. [name of area]? What local media channels people access (radio, 2. Which places do you go to where people newspapers, newsletters etc.) stop and chat? What social media channels people use to access information about local services (which websites, 3. Are there any places in your area where etc.). there are useful notice boards? Which local meetings do people know about and attend. 4. Which If any of these info points do you use? Circle as many as you like and rank What kinds of resources people prefer (leaflet, your top three choices. booklet, web resource, poster etc.) a) to update them about overall developments and b) to give them specific information about new local service changes. HWB - Communicating with the Neighbourhoods - June 2018 6 Communicating with the Neighbourhoods – Who we Spoke to Neighbourhood Total Participants Horwich & Blackrod 44 Turton 45 Chorley Roads 27 Breightmet & Little Lever 31 Bolton Central/Great Lever 21 Halliwell/Crompton 20 Westhoughton 47 Rumworth 27 Farnworth & Kearsley 25 TOTAL 287 HWB - Communicating with the Neighbourhoods - June 2018 7 Communicating with the Neighbourhoods – Who we Spoke to Armed forces Total Carer Total Y 11 Y 58 N 189 N 151 n/a 87 n/a 78 TOTAL 287 TOTAL 287 Disabled Total LGBTQ Total Y 34 Y 6 N 164 N 191 n/a 89 n/a 90 TOTAL 287 TOTAL 287 HWB - Communicating with the Neighbourhoods - June 2018 8 Communicating with the Neighbourhoods - Reflections Horwich & Blackrod In Horwich and Blackrod engagement officers noticed a mix of ages and genders on the street. People seemed to want their information from different sources depending on their age, with older people more interested in noticeboards for example. It was more difficult to engage with people in Blackrod, with many not wishing to stop on the day. Turton When engagement officers walked through Turton people were willing to talk to them; though they were challenged by the supermarket when trying to ask shoppers outside the building. In the Bromley Cross and Harwood area there appeared to be more retired people. The people spoken to were predominantly White British, as is consistent with demographic data for people living in this area. Several people mentioned making use of a local Facebook group for information. Chorley Roads In the Chorley Roads area it was difficult to get people to talk on the day, for example when near the school people did not want to stop, the high street though busy was also not easy to get engagement. During the day researchers encountered several people under the influence of drugs or alcohol. Breightmet & Little Lever The Breightmet and Little Lever areas were busy in places with the library and barbers shops providing good footfall. Though people did not seem to be interested in information left in the library. Engagement officers tried to engage near a school but it was not easy to get people to stop. In Breightmet people were less willing to talk than Little Lever. And there was some expressed negativity around Little Lever, with concern about anti-social behaviour there. HWB - Communicating with the Neighbourhoods - June 2018 9 Communicating with the Neighbourhoods - Reflections Bolton Central & Great Lever The town centre was busy on the day of engagement. But people seemed busy and not many wanted to stop to talk, despite high numbers. Similarly it was difficult to engage people on the school run in Great Lever. The people who did stop generally reflected the ethnically diverse nature of the area. Halliwell & Crompton When walking in Halliwell engagement officers noticed it was quieter, this may be due to the start of Ramadan. The area appeared to be noticeably deprived. We had an engagement officer able to use language skills to speak to those with English as a second language. In the Astley Bridge area more people were willing to stop. Westhoughton The walk route was planned in conjunction with the local volunteers from the Community Hub who joined in the walk on the day, and suggested a Saturday walk would be popular. While many did not want to talk on the day, there were equally many that did. The area was mixed in terms of age and gender, but predominantly White British. Rumworth In Rumworth it seemed people found the questions being asked hard to understand due to language barriers. Ramadan was ongoing, which could have contributed to quieter streets. People were busy getting to where they were going, and did not want to talk. We used local contacts to get access to the migrant community for interviews. Farnworth & Kearsley Whilst the shopping area was busy, not many wanted to stop to talk and engagement officers experienced some hostility. In Kearsley there did not seem to be any areas where people stopped to talk and meet. The streets seemed quiet, though it was noted that some local events were being promoted. HWB - Communicating with the Neighbourhoods - June 2018 10 Horwich & Blackrod Horwich is a town to the West of Bolton. Horwich sits at the point where Chorley New and Chorley Old road meet. Blackrod is a small town close to Horwich. Both towns are therefore towards the West edge of the Bolton administration area. • We spoke to 44 people in Horwich & Blackrod HWB - Communicating with the Neighbourhoods - June 2018 11 Horwich & Blackrod – Locations mentioned Horwich Library BL6 7AJ Horwich Leisure Centre BL6 5PY • GP surgeries • Ring and ride • Rivington Pike St Catherine’s Church BL6 5QT HWB - Communicating with the Neighbourhoods - June 2018 12 Horwich & Blackrod Formal Example Informal Example Formal sites run by local • Family Talking to • GP surgery government, • Friends others about • Library service • Neighbours what is going • Bolton council providers, or • Word of mouth on locally, • Hospital local • Residents informal chat. volunteers. • Leisure centre • Church • Clubs Meeting others Information in • Banks at specific • Flyers paper format • Barbers places, where • Newspaper either posted • Butchers information • Noticeboard locally, • Bookies may informally delivered, or • Café be spread or handed out. • Community centre advertised. • Tea rooms • Stadiums Displays in local Places where • Supermarket shops or places • Work people gather • Shops with high every day. footfall. Public transport Searching either where • Online online and • Ring and ride services stop, • Facebook advertised on or on the bus. the web. HWB - Communicating with the Neighbourhoods - June 2018 13 Horwich & Blackrod 3 Ranking for channels 2 Leaflets through the door 1* Posters/Flyers Facebook Radio Other informal channels Blackrod Village News on Facebook Community Facebook Church - Weekly Bulletin * denotes information channels ranked equally.