MEDIALOGIC MONTHLY REVIEW NOVEMBER 2017
The Only Overnight TAM data providing Company in Pakistan. CONTENTS ……..
Ratings Slide # oMarket Share%| By Genre 3
4 oTime Band Utilization CAT (Commercial Airtime ) Slide # CAT Comparison by Genre Target Group Share Ratings 5 27 o Top 10 Categories 28 oTop 15 channel Overall C&S | Total Ind 6 Top 10 Advertisers 29 Top 10 Brands 30 oChannel-wise Breakup by Genre 10 Channel-wise Breakup By Genre 31 oTop programs C&S | Total Ind 21 oTop 10 Talk Shows 23 oTop Infotainment Shows 24 oTop Morning Shows 25
Data Source: 2 MARKET SHARE% | BY GENRE
1% Local Ent 3% 1% C&S IND Local Ent 2% 1% TOTAL IND 2% News 1% News 2% 2% 3% 3% 2% Kids Kids Sports 5% Sports 4% 5% Foreign Foreign 4% Movie 8% 47% Movie 44% Music Music 9% Regional Regional Documentry Documentry 25% 26% Cooking Cooking Religious Religious Day-wise Progression | Top (5) Genre Day-wise Progression | Top (5) Genre
LOCAT ENT NEWS KIDS FOREIGN ENT SPORTS LOCAL ENT NEWS KIDS FOREIGN ENT SPORTS 60 60 50 50 40 40 30 30 20 20 Market Share% 10 Market Share% 10 0 0 1-Nov 3-Nov 5-Nov 7-Nov 9-Nov 11-Nov 13-Nov 15-Nov 17-Nov 19-Nov 21-Nov 23-Nov 25-Nov 27-Nov 29-Nov
Genre-Wise market share is based on the total viewing of Around 100 + channels being monitored in the new system. Viewing of the In-House 3 cable channels is not included to calculate market share. TIME BANDS UTILIZATION
Total Male FemaleTime Slot wise Viewership 50.0 45.0 40.0 35.0 30.0 25.0 20.0 15.0
AverageRatings% 10.0 5.0 0.0
45.0 Total MaleGenderFemale wise Split of Viewership 42.0 39.6 39.2 40.0 37.3 37.5 35.9 35.0 28.3 30.0 26.6 25.0 23.8 24.9 25.0 22.8 19.6 20.0 17.9 17.9 16.3 14.7 16.2 15.0
Average Ratings%Average 10.0 5.0 0.0 Morning 0800 - Noon/AfterNoon Pre-PrimeTime Prime Time 1900 - Post-Prime Time Late Night 2300 - 1100 1100 - 1700 1700 - 1900 2100 2100 - 2300 2400 4 TARGET GROUP SHARE RATINGS
BY Age Group BY SEC
5% 6% M/F | 05 to 14 14% 21% SEC A 29% 16% M/F | 15 to 25 SEC B
SEC C M/F | 26 to 45 SEC D 33% 27% M/F | 46 to 59 27% 22% SEC E M/F | 60+
5 *TGSR/Profile is based on total usage ( 24 Hours avg ratings of based on TTV) TOP 15 CHANNEL OVERALL |PAKISTAN TOTAL
PTV lead the overall top 15 channels charts on Total Ind followed by ATV whereas ARY DIGITAL lead on C&S followed by HUM TV. Nov.17 All Ind C&S Ind Rank Channel Name Ratings% Rank Channel Name Ratings% 1 PTV HOME 1.73 1 ARY DIGITAL 0.91 2 ATV 1.25 2 HUM TV 0.84 3 ARY DIGITAL 0.64 3 GEO ENT 0.61 4 HUM TV 0.59 4 GEO NEWS 0.58 5 PTV NEWS 0.43 5 CARTOON NWK 0.53 6 GEO ENT 0.43 6 FILMAZIA 0.44 7 GEO NEWS 0.41 7 DISNEY CHANNEL 0.43 8 CARTOON NWK 0.37 8 GEO KAHANI 0.37 9 FILMAZIA 0.31 9 A PLUS 0.37 10 DISNEY CHANNEL 0.30 10 ARY NEWS 0.36 11 GEO KAHANI 0.26 11 EXPRESS NEWS 0.33 12 A PLUS 0.26 12 URDU 1 0.29 13 ARY NEWS 0.25 13 ANIMAL PLANET 0.28 14 EXPRESS NEWS 0.23 14 EXPRESS ENT 0.27 15 URDU 1 0.21 15 SAMAA 0.27
Note: Raking is based on 24 Hours Avg Ratings 6 TOP 15 CHANNEL OVERALL |PAKISTAN URBAN
ARY DIGITAL lead the overall top 15 channels charts on Total Ind and C&S Ind
Nov.17 All Ind C&S Ind Rank Channel Name Ratings% Rank Channel Name Ratings% 1 ARY DIGITAL 0.84 1 ARY DIGITAL 0.90 2 HUM TV 0.75 2 HUM TV 0.81 3 GEO ENT 0.55 3 GEO ENT 0.59 4 GEO NEWS 0.53 4 GEO NEWS 0.57 5 PTV HOME 0.48 5 CARTOON NWK 0.50 6 CARTOON NWK 0.47 6 FILMAZIA 0.49 7 FILMAZIA 0.45 7 DISNEY CHANNEL 0.44 8 DISNEY CHANNEL 0.41 8 GEO KAHANI 0.43 9 GEO KAHANI 0.40 9 A PLUS 0.38 10 ATV 0.36 10 ARY NEWS 0.35 11 A PLUS 0.36 11 EXPRESS NEWS 0.33 12 ARY NEWS 0.33 12 URDU 1 0.31 13 EXPRESS NEWS 0.30 13 ANIMAL PLANET 0.28 14 URDU 1 0.28 14 EXPRESS ENT 0.28 15 ANIMAL PLANET 0.26 15 SAMAA 0.26
Note: Raking is based on 24 Hours Avg Ratings 7 TOP 15 CHANNELS BY REGION | TOTAL IND
Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl
Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg%
1 PTV HOME 1.73 ARY DIGITAL 0.84 ARY DIGITAL 0.81 ARY DIGITAL 1.03 ARY DIGITAL 0.81 GEO KAHANI 1.30
2 ATV 1.25 HUM TV 0.75 HUM TV 0.71 HUM TV 1.02 HUM TV 0.73 FILMAZIA 1.03
3 ARY DIGITAL 0.64 GEO 0.55 GEO 0.63 GEO NEWS 0.84 ATV 0.63 PTV HOME 0.95
4 HUM TV 0.59 GEO NEWS 0.53 CARTOON NET 0.52 DISNEY CHANNEL 0.77 DISNEY CHANNEL 0.52 ARY DIGITAL 0.68
5 PTV NEWS 0.43 PTV HOME 0.48 GEO NEWS 0.45 CARTOON NET 0.67 FILMAZIA 0.52 PTV NEWS 0.62
6 GEO 0.43 CARTOON NET 0.47 ANIMAL PLANET 0.37 PTV HOME 0.48 GEO 0.52 GEO 0.57
7 GEO NEWS 0.41 FILMAZIA 0.45 PTV HOME 0.36 GEO 0.48 GEO KAHANI 0.50 EXPRESS 0.53
8 CARTOON NET 0.37 DISNEY CHANNEL 0.41 SAMAA 0.36 FILMAZIA 0.43 PTV HOME 0.46 GEO NEWS 0.53
9 FILMAZIA 0.31 GEO KAHANI 0.40 A PLUS 0.35 A PLUS 0.42 GEO NEWS 0.42 TV ONE 0.49
10 DISNEY CHANNEL 0.30 ATV 0.36 EXPRESS NEWS 0.34 DUNYA NEWS 0.35 ARY NEWS 0.37 CARTOON NET 0.48
11 GEO KAHANI 0.26 A PLUS 0.36 ARY NEWS 0.33 COLORS 0.34 CARTOON NET 0.32 URDU 1 0.47
12 A PLUS 0.26 ARY NEWS 0.33 STAR PLUS 0.31 ATV 0.33 A PLUS 0.32 A PLUS 0.42
13 ARY NEWS 0.25 EXPRESS NEWS 0.30 DAWN NEWS 0.24 TV ONE 0.31 URDU 1 0.31 EXPRESS NEWS 0.42
14 EXPRESS NEWS 0.23 URDU 1 0.28 URDU 1 0.24 GEO KAHANI 0.28 ANIMAL PLANET 0.27 NEWS ONE 0.39
15 URDU 1 0.21 ANIMAL PLANET 0.26 EXPRESS 0.23 EXPRESS 0.28 EXPRESS NEWS 0.26 ARY NEWS 0.37 TOP 15 CHANNELS BY REGION | C&S IND
Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl
Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg%
1 ARY DIGITAL 0.91 ARY DIGITAL 0.90 ARY DIGITAL 0.83 ARY DIGITAL 1.09 ARY DIGITAL 0.89 GEO KAHANI 1.49
2 HUM TV 0.84 HUM TV 0.81 HUM TV 0.74 HUM TV 1.08 HUM TV 0.80 FILMAZIA 1.18
3 GEO 0.61 GEO 0.59 GEO 0.65 GEO NEWS 0.88 DISNEY CHANNEL 0.58 ARY DIGITAL 0.78
4 GEO NEWS 0.58 GEO NEWS 0.57 CARTOON NET 0.53 DISNEY CHANNEL 0.81 FILMAZIA 0.58 GEO 0.66
5 CARTOON NET 0.53 CARTOON NET 0.50 GEO NEWS 0.47 CARTOON NET 0.70 GEO 0.58 EXPRESS 0.61
6 FILMAZIA 0.44 FILMAZIA 0.49 ANIMAL PLANET 0.38 GEO 0.50 GEO KAHANI 0.55 GEO NEWS 0.61
7 DISNEY CHANNEL 0.43 DISNEY CHANNEL 0.44 SAMAA 0.37 FILMAZIA 0.45 GEO NEWS 0.47 TV ONE 0.56
8 GEO KAHANI 0.37 GEO KAHANI 0.43 A PLUS 0.36 A PLUS 0.44 ARY NEWS 0.41 CARTOON NET 0.56
9 A PLUS 0.37 A PLUS 0.38 EXPRESS NEWS 0.35 DUNYA NEWS 0.37 CARTOON NET 0.36 URDU 1 0.54
10 ARY NEWS 0.36 ARY NEWS 0.35 ARY NEWS 0.34 COLORS 0.36 A PLUS 0.35 A PLUS 0.49
11 EXPRESS NEWS 0.33 EXPRESS NEWS 0.33 STAR PLUS 0.32 TV ONE 0.32 URDU 1 0.34 EXPRESS NEWS 0.48
12 URDU 1 0.29 URDU 1 0.31 DAWN NEWS 0.24 GEO KAHANI 0.30 ANIMAL PLANET 0.30 NEWS ONE 0.45
13 ANIMAL PLANET 0.28 ANIMAL PLANET 0.28 URDU 1 0.24 EXPRESS 0.30 EXPRESS NEWS 0.29 ARY NEWS 0.42
14 EXPRESS 0.27 EXPRESS 0.28 EXPRESS 0.24 8XM 0.30 SAMAA 0.23 HUM TV 0.41
15 SAMAA 0.27 SAMAA 0.26 GEO SUPER 0.23 EXPRESS NEWS 0.30 EXPRESS 0.22 SAMAA 0.35
9 ENT CHANNELS – 24 HOURS
ARY DIGITAL is Leading on total day
Total Ind C&S Ind
Nov.17 Nov.17
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 ARY DIGITAL 0.84 1 ARY DIGITAL 0.90
2 HUM TV 0.75 2 HUM TV 0.81
3 GEO ENTERTAINMENT 0.55 3 GEO ENTERTAINMENT 0.59
4 PTV HOME 0.48 4 FILMAZIA 0.49
5 FILMAZIA 0.45 5 GEO KAHANI 0.43
6 GEO KAHANI 0.40 6 A PLUS 0.38
7 ATV 0.36 7 URDU 1 0.31
8 A PLUS 0.36 8 EXPRESS ENTERTAINMENT 0.28
9 URDU 1 0.28 9 TV ONE 0.22
10 EXPRESS ENTERTAINMENT 0.26 10 COLORS 0.19 10 ENT CHANNELS – PRIME TIME (19.00-22.00)
HUM TV is leading on Prime Time followed by ARY DIGITAL
Nov.17 Nov.17
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 HUM TV 2.51 1 HUM TV 2.69
2 ARY DIGITAL 2.34 2 ARY DIGITAL 2.51
3 GEO ENTERTAINMENT 1.72 3 GEO ENTERTAINMENT 1.85
4 FILMAZIA 1.45 4 FILMAZIA 1.55
5 GEO KAHANI 1.33 5 GEO KAHANI 1.42
6 PTV HOME 1.30 6 A PLUS 1.13
7 A PLUS 1.05 7 URDU 1 0.90
8 ATV 1.00 8 EXPRESS ENTERTAINMENT 0.69
9 URDU 1 0.84 9 COLORS 0.54
10 EXPRESS ENTERTAINMENT 0.65 10 TV ONE 0.44 11 TOP NEWS CHANNELS - 24 HOURS
GEO News is on top followed by ARY News on both Total and C&S Individuals.
Total Ind C&S Ind November-17 November-17
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 GEO NEWS 0.53 1 GEO NEWS 0.57
2 ARY NEWS 0.33 2 ARY NEWS 0.35
3 EXPRESS NEWS 0.30 3 EXPRESS NEWS 0.33
4 SAMAA 0.24 4 SAMAA 0.26
5 DUNYA NEWS 0.21 5 DUNYA NEWS 0.22
6 DAWN NEWS 0.15 6 DAWN NEWS 0.16
7 NINETY 2 NEWS 0.15 7 NINETY 2 NEWS 0.16
8 PTV NEWS 0.14 8 AAJ NEWS 0.14
9 AAJ NEWS 0.13 9 NEWS ONE 0.12
10 NEWS ONE 0.12 10 24 NEWS 0.10
12 TOP NEWS CHANNELS – PRIME TIME (20.00-00.00)
GEO News is on top during prime time followed by ARY News. Total Ind C&S Ind
November-17 November-17
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 GEO NEWS 1.12 1 GEO NEWS 1.20
2 ARY NEWS 0.64 2 ARY NEWS 0.69
3 EXPRESS NEWS 0.59 3 EXPRESS NEWS 0.63
4 DUNYA NEWS 0.55 4 DUNYA NEWS 0.59
5 SAMAA 0.45 5 SAMAA 0.48
6 NINETY 2 NEWS 0.28 6 NINETY 2 NEWS 0.30
7 NEWS ONE 0.26 7 NEWS ONE 0.28
8 AAJ NEWS 0.26 8 AAJ NEWS 0.28
9 PTV NEWS 0.26 9 DAWN NEWS 0.26
10 DAWN NEWS 0.24 10 24 NEWS 0.21
13 MUSIC CHANNELS
Rank Channel Name TRPs Relative Share%
1 8XM 202 73% 8XM* Captures the 1st position as the most watched 2 JALWA 71 25% music channel with 73% share in music Genre 3 ARY MUSIK 5 2% 4 VIBE TV 0 0%
…. Total 278 100%
14 SPORTS |PAKISTAN TOTAL
Total Ind November-17
Rank Channel Name TRPs Relative Shr% 1 GEO SUPER 207 46% 2 TEN SPORTS 157 35% 3 PTV SPORTS 84 19% Grand Total 448 100% C&S Ind November-17 Rank Channel Name TRPs Relative Shr% 1 GEO SUPER 296 46% 2 TEN SPORTS 224 35% 3 PTV SPORTS 118 18% Grand Total 638 100% GEO SUPER is leading on Total Ind and C&S Ind respectively
15 SPORTS |PAKISTAN URBAN
Total Ind November-17
Rank Channel Name TRPs Relative Shr%
1 GEO SUPER 287 47% 2 TEN SPORTS 210 34% 3 PTV SPORTS 114 19% Grand Total 610 100%
C&S Ind November-17
Rank Channel Name TRPs Relative Shr%
1 GEO SUPER 308 47% 2 TEN SPORTS 225 34% 3 PTV SPORTS 122 19% Grand Total 654 100% GEO SPUER is leading on Total Ind and C&S Ind on Pak Urban
16 Movie Channels
Film World captures 1st Position on 24 hours and on Prime time
24 Hours | C&S Ind Prime Time | 20.00-00.00 | C&S Ind
Nov.17 Nov.17
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 FILM WORLD 0.13 1 FILM WORLD 0.38
2 HBO 0.05 2 SILVER SCREEN 0.15
3 SILVER SCREEN 0.04 3 HBO 0.13
4 FILMAX 0.03 4 FILMAX 0.07
5 WB 0.03 5 RAAVI TV 0.07
6 RAAVI TV 0.02 6 WB 0.07
7 AXN 0.01 7 AXN 0.03
8 STAR MOVIES 0.01 8 STAR MOVIES 0.03
9 STAR LITE TV 0.00 9 STAR LITE TV 0.00
17 FOOD CHANNELS
Masala tops the chart with 124 TRPs during the month of July
November-17
Rank Channel Name TRPs Relative Share%
1 MASALA TV 124 99%
2 ZAIQA 1 1%
.. Grand Total 125 100%
18 KIDS
CARTOON NTW Holds 48% Of Kids Channels Viewership
C&S Ind November-17 Rank Channel TRPs Relative Share% 1 CARTOON NETWORK 727 48% 2 DISNEY CHANNEL 637 42% 3 NICKELODEON 82 5% 4 POGO 56 4% 5 CINEMACHI KIDS 9 1% …. Grand Total 1511 100%
19 TOP REGIONAL C&S IND | TIME BAND 18:00 – 23:00
PAK URBAN URBAN PUNJAB URBAN SINDH URBAN KP URBAN BALUCHISTAN Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg%
1 KTN 0.090 APNA CHANNEL 0.104 KTN 0.222 AVT KHYBER 0.261 PTV BOLAN 0.195 AVT KHYBER 2 APNA CHANNEL 0.072 PTV NATIONAL 0.014 SINDH TV 0.111 0.244 PASHTO 1 0.098 NEWS 3 SINDH TV 0.045 KAY2 0.011 KTN NEWS 0.056 PASHTO 1 0.221 AVT KHYBER 0.086
4 ARUJ TV 0.027 AVT KHYBER 0.011 KASHISH 0.051 ARUJ TV 0.185 ARUJ TV 0.076
5 AVT KHYBER 0.026 PASHTO 1 0.006 APNA CHANNEL 0.042 MASHRAQ TV 0.115 WASEB 0.034 AVT KHYBER 6 KTN NEWS 0.023 ARUJ TV 0.006 SINDH TV NEWS 0.032 PTV NATIONAL 0.101 0.027 NEWS 7 KASHISH 0.021 WASEB 0.005 AWAZ 0.029 KAY2 0.012 VSH NEWS 0.020
8 PASHTO 1 0.020 PUNJAB TV 0.003 MEHRAN TV 0.027 APNA CHANNEL 0.010 SINDH TV NEWS 0.020 AVT KHYBER 9 0.017 KASHISH 0.001 ARUJ TV 0.026 SINDH TV 0.003 KTN 0.012 NEWS AVT KHYBER 10 PTV NATIONAL 0.015 0.001 DHARTI TV 0.016 WASEB 0.002 KASHISH 0.009 NEWS 11 SINDH TV NEWS 0.014 SINDH TV 0.001 AVT KHYBER 0.004 MEHRAN TV 0.002 APNA CHANNEL 0.007
12 AWAZ 0.012 KTN 0.001 PTV NATIONAL 0.003 PUNJAB TV 0.002 KAY2 0.006
13 MEHRAN TV 0.011 SINDH TV NEWS 0.001 PASHTO 1 0.003 PTV BOLAN 0.001 AWAZ 0.005
14 MASHRAQ TV 0.008 MASHRAQ TV 0.001 KAY2 0.002 SINDH TV NEWS 0.001 SINDH TV 0.004
15 KAY2 0.008 VSH NEWS 0.000 PUNJAB TV 0.002 VSH NEWS 0.001 PUNJAB TV 0.002
16 DHARTI TV 0.006 PTV BOLAN 0.000 MASHRAQ TV 0.001 KTN 0.000 KTN NEWS 0.002
17 PTV BOLAN 0.004 MEHRAN TV 0.000 VSH NEWS 0.001 DHARTI TV 0.000 MEHRAN TV 0.002
18 WASEB 0.004 AWAZ 0.000 PTV BOLAN 0.001 KTN NEWS 0.000 MASHRAQ TV 0.001
19 PUNJAB TV 0.002 KTN NEWS 0.000 WASEB 0.000 KASHISH 0.000 DHARTI TV 0.001 AVT KHYBER 20 VSH NEWS 0.001 DHARTI TV 0.000 0.000 AWAZ 0.000 PTV NATIONAL 0.001 NEWS 20 TOP PROGRAMS | OVERALL
ARY DIGITAL’ Mubarak Ho Beti Hui Hai hits 7.99 ratings on Total Ind 1st Nov 2017 Top Programs | Total Individuals November-17
Rank Date Channel Program Title Ratings% Ratings"000" Market Share
1 1-Nov-17 ARY DIGITAL Mubarak Ho Beti Hui Hai 7.99 3,679 14.70
2 1-Nov-17 HUM TV Yaqeen Ka Safar 7.84 3,610 15.00
3 27-Nov-17 GEO ENTERTAINMENT Khani 5.86 2,698 10.90
4 1-Nov-17 HUM TV Thori Si Wafa 5.61 2,586 12.10
5 28-Nov-17 HUM TV Alif Allah Aur Insan 5.58 2,571 10.40
6 13-Nov-17 HUM TV Naseebo Jali 5.31 2,447 13.50
7 19-Nov-17 FILMAZIA Nagin 2 5.22 2,405 11.80
8 13-Nov-17 ARY DIGITAL Ghairat 5.19 2,389 11.90
9 19-Nov-17 ARY DIGITAL BulBulay 4.95 2,278 11.10
10 15-Nov-17 ARY DIGITAL Aisi Hai Tanhai 4.80 2,210 10.50
*Some programs are labeled incorrect in tracking data which are manually corrected in this report
*Top programs ranking is based on highest rated episode of each program during the reporting period 21 TOP PROGRAMS | C & S
ARY DIGITAL’ Mubarak Ho Beti Hui Hai 8.57 ratings on C&S Ind on 1st Nov 2017 Sep Top Programs | C&S Individuals November-17
Rank Date Channel Program Title Ratings% Ratings"000" Market Share
1 1-Nov-17 ARY DIGITAL Mubarak Ho Beti Hui Hai 8.57 3,679 15.60
2 1-Nov-17 HUM TV Yaqeen Ka Safar 8.40 3,610 16.10
3 27-Nov-17 GEO ENTERTAINMENT Khani 6.28 2,698 11.80
4 1-Nov-17 HUM TV Thori Si Wafa 6.02 2,586 13.00
5 28-Nov-17 HUM TV Alif Allah Aur Insan 5.99 2,571 11.00
6 13-Nov-17 HUM TV Naseebo Jali 5.70 2,447 14.60
7 19-Nov-17 FILMAZIA Nagin 2 5.60 2,405 12.50
8 13-Nov-17 ARY DIGITAL Ghairat 5.56 2,389 12.80
9 19-Nov-17 ARY DIGITAL BulBulay 5.30 2,278 12.10
10 15-Nov-17 ARY DIGITAL Aisi Hai Tanhai 5.15 2,210 11.20
*Some programs are labeled incorrect in tracking data which are manually corrected in this report
*Top programs ranking is based on highest rated episode of each program during the reporting period 22 TALK SHOWS
Current Affairs Talk Shows | C&S Ind
Nov.17
Rank Date Channel Program Title Host Rtg% [Net] Rtg(000) [Net] Share [TTV]
1 26.Nov.17 GEO NEWS Jirga Saleem Safi 2.20 964.00 5.70
2 26.Nov.17 ARY NEWS Sawal Yeh Hai Maria Memon 2.00 874.00 5.00
3 27.Nov.17 GEO NEWS Capital Talk Hamid Mir 2.00 857.00 4.40
4 26.Nov.17 GEO NEWS Lekin Rabia Anum 1.70 722.00 3.90
5 06.Nov.17 GEO NEWS Aaj Shahzaib Khanzada Kay Saath Shahzaib 1.60 687.00 5.00
6 30.Nov.17 ARY NEWS The Reporters Sami Ibrahim 1.50 649.00 3.10
7 04.Nov.17 ARY NEWS Aitraaz Hai Adil Abbasi 1.30 579.00 3.00
9 25.Nov.17 PTV NEWS Nukta-e-Aitraz Yashfeen Jamal 1.30 565.00 2.60
8 17.Nov.17 DUNYA NEWS Dunya Kamran Khan Kay Sath Kamran Khan 1.20 515.00 3.30
10 26.Nov.17 GEO NEWS Naya Pakistan Talat Hussain 1.20 501.00 2.50
Jirga with Saleem Safi On Geo News is on Top amongst talk shows during Nov 2017
Disclaimer : Ranking is based on talk shows telecast between 19.00 hours and 23.59 23 INFOTAINMENT SHOWS
Express News’ Khabardar is on top followed Mazaaq Raat Infotainment Shows Date Channel Title Rtg% Rtg(000) Market Share% 26-Nov-17 EXPRESS NEWS Khabardar Naqalo Se Hoshiyar 2.2 948 6.6 21-Nov-17 DUNYA NEWS Mazaaq Raat 1.6 687 5.7 19-Nov-17 GEO NEWS Khabar Naak 1.1 465 4 26-Nov-17 DUNYA NEWS Hasb-e-Haal 1.1 459 3.2 15-Nov-17 EXPRESS NEWS Siyasi Theatre 0.8 355 3 26-Nov-17 24 NEWS Kyun Key Jamhuryat Hai 0.7 288 1.3 11-Nov-17 NEO TV Sawa Teen 0.3 115 1
2.20 3.00 1.60 1.10 2.00 1.10 0.80 0.70 0.30 RATINGS% 1.00 0.00 Khabardar Mazaaq Raat Khabar Naak Hasb-e-Haal Siyasi Theatre Kyun Key Sawa Teen Naqalo Se Jamhuryat Hai Hoshiyar EXPRESS DUNYA NEWS GEO NEWS DUNYA NEWS EXPRESS 24 NEWS NEO TV NEWS NEWS 26-Nov-17 21-Nov-17 19-Nov-17 26-Nov-17 15-Nov-17 26-Nov-17 11-Nov-17
Ranking of shows is based on highest rated show during the reporting period. 24 MORNING SHOWS| FEMALE 15-45 ALL
ARY DIGITAL’s “Good Morning Pakistan” is leading on Females 15 - 45 all followed by TV One’s “Aap Ka Sahir”
Rank Time Slot Days Channel ProgramName Host R % R T MS
1 09:00-11:30 Mon-Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 1.21 157 6.5
2 09:00-11:00 Mon-Fri TV ONE Aap Ka Sahir Sahir Lodhi 1.05 137 5.8
3 09:00-11:00 Mon-Fri HUM TV Jago Pakistan Jago Sanam Jung 0.67 87 3.7
4 09:00-11:00 Mon-Fri Express Ent Satrungi Javeria Saud 0.43 56 2.4
5 09:00-11:00 Mon-Fri GEO NEWS Geo Pakistan Huma Amir Shah 0.43 56 2.3
6 09:00-11:00 Mon-Fri DAWN NEWS Chai Toast Aur Host Anoushey Ashraf 0.38 50 2.1
7 09:00-11:00 Mon-Fri ATV Mehekti Morning Sundas Khan 0.27 35 1.5
8 09:00-11:00 Mon-Fri AAJ NEWS Good Morning Aaj Saba Sheikh & Anum Kazmi 0.26 34 1.4
9 09:00-11:00 Mon-Fri ARY NEWS The Morning show Sanam Baloch 0.20 27 1.1
10 09:00-11:00 Mon-Fri SAMAA Subha Savaray Samaa Kay Sath Madiha Naqvi 0.19 25 1.0
11 09:00-11:30 Mon-Fri ARY ZINDAGI Salam Zindagi Faisal Qureshi 0.07 9 0.4
12 09:00-11:00 Mon-Fri SEE TV Sunrise from Istanbul Maria Wasti 0.04 5 0.2
13 09:00-11:00 Mon-Fri K21 Good Morning Rida Saifee and Muhammad Yasir 0.03 4 0.2
14 10:00-12:00 Mon-Fri SUCH TV Such Savera Madiha Dawood 0.01 1 0.0
15 09:00-11:00 Mon-Fri METRO ONE NEWS Morning Delight Dr Rafia Rafiq 0.01 1 0.0
16 11:00-12:00 Mon-Fri NEO TV Neo Pakistan Mariam Ismail 0.00 0 0.0
Ranking of morning shows is based on average ratings of the show for the reporting month. 25 MORNING SHOWS| FEMALE 15-45 C&S
ARY DIGITAL’s “Good Morning Pakistan” leading on Females 15 - 45 C&S followed by TV One’s “Aap Ka Sahir”
Rank Time Slot Days Channel ProgramName Host R % R T MS
1 09:00-11:30 Mon-Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 1.30 157 6.8
2 09:00-11:00 Mon-Fri TV ONE Aap Ka Sahir Sahir Lodhi 1.13 137 6.0
3 09:00-11:00 Mon-Fri HUM TV Jago Pakistan Jago Sanam Jung 0.72 87 3.8
4 09:00-11:00 Mon-Fri Express Ent Satrungi Javeria Saud 0.46 56 2.4
5 09:00-11:00 Mon-Fri GEO NEWS Geo Pakistan Huma Amir Shah 0.46 56 2.4
6 09:00-11:00 Mon-Fri DAWN NEWS Chai Toast Aur Host Anoushey Ashraf 0.41 50 2.2
7 09:00-11:00 Mon-Fri AAJ NEWS Good Morning Aaj Saba Sheikh & Anum Kazmi 0.28 34 1.5
8 09:00-11:00 Mon-Fri ARY NEWS The Morning show Sanam Baloch 0.22 27 1.2
9 09:00-11:00 Mon-Fri SAMAA Subha Savaray Samaa Kay Sath Madiha Naqvi 0.20 25 1.1
10 09:00-11:30 Mon-Fri ARY ZINDAGI Salam Zindagi Faisal Qureshi 0.07 9 0.4
11 09:00-11:00 Mon-Fri SEE TV Sunrise from Istanbul Maria Wasti 0.04 5 0.2
12 09:00-11:00 Mon-Fri K21 Good Morning Rida Saifee and Muhammad Yasir 0.03 4 0.2
13 09:00-11:00 Mon-Fri ATV Mehekti Morning Sundas Khan 0.03 3 0.1
14 10:00-12:00 Mon-Fri SUCH TV Such Savera Madiha Dawood 0.01 1 0.0
15 09:00-11:00 Mon-Fri METRO ONE NEWS Morning Delight Dr Rafia Rafiq 0.01 1 0.0
16 11:00-12:00 Mon-Fri NEO TV Neo Pakistan Mariam Ismail 0.00 0 0.0
26 COMMERCIAL AIRTIME SUMMARY | BY GENRE
Genre-wise Airtime Share% 1% 2% 0% 0%
News Entertainment Regional 4% 6% Music Kids Movie 37% 15% Sports Food Islamic
35% 160 142 134 140 120 100 80 56 60 40 22 CAT | Thousands Minutes CAT 14 20 9 5 2 1 - News Entertainment Regional Music Kids Movie Sports Food Islamic
Highest CAT Share Going To News Channels
Please Note : Commercial Airtime Minutes are based on Spot TVCs only 27 TOP 10 CATEGORIES
3%
3% Personal Products Detergents & Soaps Relative Share 4% 7% 22% Beverages Confectionery 7% Construction Food 7% 21% Cellular Communication Homecare Products 11%
15% Cullinary Oral Care
80 250 203 190 70 200 60 163 147 Airtime (Mins) Spot's Freq 50 150 40 Thousands 83 30 68 100 Thousands 20 44 37 34 31 50 10 71 67 49 36 21 21 21 12 11 11 - -
Personal Care Products Leading CAT Share Followed By Detergents 28 TOP 10 ADVERTISERS | IN TERMS OF CAT
3%3% UNILEVER PAKISTAN LTD Relative Share 3% 4% PROCTER & GAMBLE PAKISTAN LTD 4% RECKITT BENCKISER PAKISTAN LTD. 5% PEPSI COLA INTERNATIONAL (PVT.) LTD. 6% 49% COLGATE PALMOLIVE LTD. NESTLE PAKISTAN LIMITED 9% GLAXO SMITH KLINE PAKISTAN TELENOR PAKISTAN LTD 14% CONTINENTAL BISCUIT LTD. The Coca-Cola Export Corporation
120 331 350 100 Airtime (Mins) Spot's Freq 300 250 80 200 Thousands 60 Thousands 150 90 40 76 45 100 28 36 27 26 37 20 20 50 113 33 22 14 12 9 9 8 7 6 - -
For The Month Of Aug-17 Unilever Pakistan Lead The CAT Share Followed By Procter & Gamble Pakistan 29 TOP 10 BRANDS
Relative Share 7% 8% 18% Surf Excel Ariel Washing Powder 8% Lifebuoy Telenor Corporate 14% 8% Sunsilk Shampoo Harpic Power Plus
8% 10% Dettol Soap Sunlight Powder
9% 10% Walls (Paddle Pop) Head & Shoulder
16 50 60 Airtime (Mins) Spot's Freq 14 50 12 10 40 28 26 25 Thousands 8 21 18 20 18 30 Thousands 16 16 6 20 4 10 2 15 12 8 8 8 7 7 7 6 6 - - Surf Excel Ariel Lifebuoy Telenor Sunsilk Harpic Dettol Sunlight Walls Head & Washing Corporate Shampoo Power Plus Soap Powder (Paddle Shoulder Powder Pop)
Amongst Brands, Surf Excel is Leading the Industry 30 NEWS CHANNELS | CAT COMPARISON
Relative Share% CAPITAL TV NEWS ONE 8% 8% ABB TAKK NEWS NEO 36% 8% EXPRESS NEWS DAWN NEWS 7% 24 NEWS AAJ NEWS 7% GEO NEWS ARY NEWS 5% 6% 5% Others 5% 5%
CAT Minutes In Thousands
11 11 12 11 10 10 10 9 8 7 8 7 7 6 4 Thousands 2 0 CAPITAL TV NEWS ONE ABB TAKK NEO EXPRESS DAWN NEWS 24 NEWS AAJ NEWS GEO NEWS ARY NEWS NEWS NEWS
Amongst News Channels Capital TV is Airing The Highest CAT……… 31 ENT CHANNELS | CAT COMPARISON
Relative Share PLAY ENTERTAINMENT 8% GEO KAHANI 27% 8% ATV 8% SEE TV 8% EXPRESS ENT 6% GEO ENTERTAINMENT 7% 7% AAJ ENTERTAINMENT 7% 7% 7% HUM TV ARY DIGITAL TV ONE Others
CAT Minutes In Thousands 11 11 11 10 9 9 9 9 9 9
PLAY GEO KAHANI ATV SEE TV EXPRESS ENT GEO AAJ HUM TV ARY DIGITAL TV ONE ENTERTAINMENT ENTERTAINMENT ENTERTAINMENT
Amongst ENT Channels PLAY ENTERTAINMENT is Airing The Highest CAT 32 MOVIE CHANNELS | CAT COMPARISON
Relative Share SILVER SCREEN 4% HBO 17%
FILMAX 14% FILM WORLD 65%
CAT (Minutes) 6,000 5,546 5,000 4,000 3,000
2,000 1,207 1,466 1,000 377 0 FILM WORLD FILMAX HBO SILVER SCREEN
Amongst Movie Channels Film World is Airing The Highest CAT 33 REGIONAL CHANNELS | CAT COMPARISON
Relative Share Others APNA CHANNEL 19% 14% RAAVI 10% AWAZ 5% PUNJAB TV VSH 5% 10% WASEB AVT KHYBER 9% 6% SINDH TV 6% MEHRAN TV 7% KTN 9%
CAT (Minutes) 10000 7905 8000 5824 5819 6000 5087 5013 3649 3632 3436 4000 2668 2575 2000 0 APNA RAAVI VSH WASEB KTN MEHRAN TV SINDH TV AVT PUNJAB TV AWAZ CHANNEL KHYBER
Amongst Regional Channels Apna Channel is Airing The Highest CAT 34 MUSIC , SPORTS , FOOD & KIDS | CAT COMPARISON
Music| CAT (Minutes) Sports |CAT (Minutes)
0 5,000 10,000 15,000 0 1,000 2,000 3,000
8XM 11,489 GEO SUPER 2,426
JALWA 10,743 TEN SPORTS 1,830
THE MUSIK46 PTV SPORTS 467
Food | CAT (Minutes) Kids | CAT (Minutes)
0 500 1,000 1,500 2,000 0 2,000 4,000 6,000 8,000
CINEMACHI 5,859 MASALA 1,495 KIDS NICKELODEO 5,089 N ZAIQA77 CARTOON 3,364 NETWORK
35 Thank You------