MEDIALOGIC MONTHLY REVIEW April 2018
The Only Overnight TAM data providing Company in Pakistan. CONTENTS ……..
Ratings Slide # o Market Share%| By Genre 3
4 o Time Band Utilization CAT (Commercial Airtime ) Slide # CAT Comparison by Genre Target Group Share Ratings 5 27 o Top 10 Categories 28 o Top 15 channel Overall C&S | Total Ind 6 Top 10 Advertisers 29 Top 10 Brands 30 o Channel-wise Breakup by Genre 10 Channel-wise Breakup By Genre 31 o Top programs C&S | Total Ind 21 o Top 10 Talk Shows 23 o Top Infotainment Shows 24 o Top Morning Shows 25
Data Source: 2 MARKET SHARE% | BY GENRE
Local Ent Local Ent C&S IND 2% TOTAL IND 2% 2% 2% News News 2% 0% 2% 0% 2% 1% Kids Kids 4% Sports 4% Sports 5% 5% 4% Foreign Ent 3% Foreign Ent Movie Movie 45% Documentry 10% 48% Documentry 10% Music Music Religious Religious 23% 24% Regional Regional Cooking/Food Cooking/Food Day-wise Progression | Top (5) Genre Day-wise Progression | Top (5) Genre
Local Ent News Kids Foreign Ent Movie Local Ent News Kids Foreign Ent Movie 60 60 50 50 40 40 30 30
Market Share% Market 20 20 Market Share% Market 10 10 0 0 1-Apr 2-Apr 3-Apr 4-Apr 5-Apr 6-Apr 7-Apr 8-Apr 9-Apr 1-Apr 2-Apr 3-Apr 4-Apr 5-Apr 6-Apr 7-Apr 8-Apr 9-Apr 10-Apr 11-Apr 12-Apr 13-Apr 14-Apr 15-Apr 16-Apr 17-Apr 18-Apr 19-Apr 20-Apr 21-Apr 22-Apr 23-Apr 24-Apr 25-Apr 26-Apr 27-Apr 28-Apr 29-Apr 30-Apr 10-Apr 11-Apr 12-Apr 13-Apr 14-Apr 15-Apr 16-Apr 17-Apr 18-Apr 19-Apr 20-Apr 21-Apr 22-Apr 23-Apr 24-Apr 25-Apr 26-Apr 27-Apr 28-Apr 29-Apr 30-Apr
Genre-Wise market share is based on the total viewing of Around 100 + channels being monitored in the new system. Viewing of the In-House 3 cable channels is not included to calculate market share. TIME BANDS UTILIZATION
Total Males FemalesTime Slot wise Viewership 45.0 40.0 35.0 30.0 25.0 20.0 15.0 10.0 AverageRatings% 5.0 0.0
40.00 Gender wise Split of Viewership Total Males Females 35.85 34.76 33.43 32.61 35.00 31.11 30.55 30.00 22.85 25.00 21.50 22.39 21.46 19.40 20.04 20.13 20.00 17.07 17.38 17.79 15.72 14.42 15.00
Average Ratings%Average 10.00 5.00 0.00 Morning 0800 - Noon/AfterNoon Pre-PrimeTime Prime Time 1900 - Post-Prime Time Late Night 2300 - 1100 1100 - 1700 1700 - 1900 2100 2100 - 2300 2400 4 TARGET GROUP SHARE RATINGS
BY Age Group BY SEC
4% 20% M/F 05-14 6% 14% SEC A 28% 16% M/F 15-25 SEC B
M/F 26-45 SEC C 35% 27% SEC D M/F 46-59 28% 22% SEC E M/F 60+
5 *TGSR/Profile is based on total usage ( 24 Hours AVG ratings of based on TTV) TOP 15 CHANNEL OVERALL |PAKISTAN TOTAL
PTV HOME leads the overall top 15 channels charts on Total Ind followed by ATV whereas HUM TV lead on C&S followed by ARY DIGITAL.
Total Ind C&S Ind
Apr-18 Apr-18
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 PTV HOME 1.330 1 HUM TV 0.920
2 ATV 0.950 2 ARY DIGITAL 0.770
3 HUM TV 0.670 3 DISNEY CHANNEL 0.500
4 ARY DIGITAL 0.560 4 GEO ENTERTAINMENT 0.430
5 DISNEY CHANNEL 0.360 5 FILMAZIA 0.360
6 GEO ENTERTAINMENT 0.310 6 CARTOON NETWORK 0.330
7 FILMAZIA 0.260 7 ARY NEWS 0.320
8 CARTOON NETWORK 0.240 8 A PLUS 0.310
9 ARY NEWS 0.230 9 EXPRESS ENTERTAINMENT 0.310
10 A PLUS 0.230 10 GEO KAHANI 0.290
11 EXPRESS ENTERTAINMENT 0.220 11 EXPRESS NEWS 0.290
12 EXPRESS NEWS 0.210 12 GEO NEWS 0.290
13 GEO KAHANI 0.210 13 URDU 1 0.270
14 GEO NEWS 0.210 14 DUNYA NEWS 0.260
15 URDU 1 0.200 15 TEN SPORTS 0.240
Note: Raking is based on 24 Hours Avg Ratings 6 TOP 15 CHANNEL OVERALL |PAKISTAN UPRABN
HUM TV lead the overall top 15 channels charts on both Total Ind and C&S Ind
Total Ind C&S Ind
Apr-18 Apr-18
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 HUM TV 0.890 1 HUM TV 0.950
2 ARY DIGITAL 0.740 2 ARY DIGITAL 0.790
3 DISNEY CHANNEL 0.490 3 DISNEY CHANNEL 0.520
4 GEO ENTERTAINMENT 0.430 4 GEO ENTERTAINMENT 0.460
5 PTV HOME 0.420 5 FILMAZIA 0.400
6 FILMAZIA 0.370 6 GEO KAHANI 0.350
7 GEO KAHANI 0.330 7 A PLUS 0.330
8 A PLUS 0.310 8 CARTOON NETWORK 0.330
9 CARTOON NETWORK 0.310 9 ARY NEWS 0.310
10 ARY NEWS 0.290 10 GEO NEWS 0.290
11 ATV 0.290 11 EXPRESS ENTERTAINMENT 0.290
12 GEO NEWS 0.270 12 URDU 1 0.280
13 EXPRESS ENTERTAINMENT 0.270 13 EXPRESS NEWS 0.270
14 URDU 1 0.260 14 TEN SPORTS 0.240
15 EXPRESS NEWS 0.260 15 DUNYA NEWS 0.240
Note: Raking is based on 24 Hours Avg Ratings 7 TOP 15 CHANNELS BY REGION | TOTAL IND
Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl
Rank CH Rtg% CH Rtg% CH Rtg% CH Rtg% CH Rtg% CH Rtg%
1 PTV HOME 1.330 HUM TV 0.890 HUM TV 0.790 DISNEY CH 1.060 ATV 1.940 PTV HOME 3.260
2 ATV 0.950 ARY DIGITAL 0.740 ARY DIGITAL 0.740 HUM TV 0.960 PTV HOME 1.610 ATV 1.070
3 HUM TV 0.670 DISNEY CH 0.490 PTV HOME 0.620 PTV HOME 0.880 HUM TV 0.520 GEO KAHANI 0.740
4 ARY DIGITAL 0.560 GEO ENT 0.430 EXPRESS ENT 0.390 ARY DIGITAL 0.670 ARY DIGITAL 0.410 ARY DIGITAL 0.430
5 DISNEY CH 0.360 PTV HOME 0.420 CARTOON NWK 0.370 GEO NEWS 0.370 GEO ENT 0.330 HUM TV 0.360
6 GEO ENT 0.310 FILMAZIA 0.370 GEO ENT 0.320 DUNYA NEWS 0.340 DISNEY CH 0.290 FILMAZIA 0.300
7 FILMAZIA 0.260 GEO KAHANI 0.330 TV ONE 0.310 A PLUS 0.300 GEO KAHANI 0.280 GEO NEWS 0.280
8 CARTOON NWK 0.240 A PLUS 0.310 ARY NEWS 0.310 GEO ENT 0.290 FILMAZIA 0.270 A PLUS 0.270
9 ARY NEWS 0.230 CARTOON NWK 0.310 EXPRESS NEWS 0.290 ARY NEWS 0.270 URDU 1 0.180 GEO ENT 0.260
10 A PLUS 0.230 ARY NEWS 0.290 TEN SPORTS 0.270 DAWN NEWS 0.250 PTV NEWS 0.180 PTV NEWS 0.250
11 EXPRESS ENT 0.220 ATV 0.290 FILMAZIA 0.250 FILMAZIA 0.250 CARTOON NWK 0.170 FILM WORLD 0.240
12 EXPRESS NEWS 0.210 GEO NEWS 0.270 A PLUS 0.240 EXPRESS NEWS 0.240 A PLUS 0.160 URDU 1 0.240
13 GEO KAHANI 0.210 EXPRESS ENT 0.270 PLAY ENT 0.240 TEN SPORTS 0.210 ARY NEWS 0.160 ARY NEWS 0.210
14 GEO NEWS 0.210 URDU 1 0.260 SAMAA 0.230 TV ONE 0.200 PTV SPORTS 0.150 DUNYA NEWS 0.190
15 URDU 1 0.200 EXPRESS NEWS 0.260 URDU 1 0.230 CARTOON NWK 0.200 EXPRESS NEWS 0.150 CARTOON NWK 0.180 TOP 15 CHANNELS BY REGION | C&S IND
Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl
Rank CH Rtg% CH Rtg% CH Rtg% CH Rtg% CH Rtg% CH Rtg%
1 HUM TV 0.920 HUM TV 0.950 HUM TV 0.910 DISNEY CH 1.270 HUM TV 0.840 GEO KAHANI 1.420
2 ARY DIGITAL 0.770 ARY DIGITAL 0.790 ARY DIGITAL 0.850 HUM TV 1.150 ARY DIGITAL 0.660 ARY DIGITAL 0.840
3 DISNEY CH 0.500 DISNEY CH 0.520 EXPRESS ENT 0.450 ARY DIGITAL 0.810 GEO ENT 0.540 HUM TV 0.710
4 GEO ENT 0.430 GEO ENT 0.460 CARTOON NWK 0.430 GEO NEWS 0.450 DISNEY CH 0.470 FILMAZIA 0.580
5 FILMAZIA 0.360 FILMAZIA 0.400 GEO ENT 0.370 DUNYA NEWS 0.410 GEO KAHANI 0.450 GEO NEWS 0.550
6 CARTOON NWK 0.330 GEO KAHANI 0.350 ARY NEWS 0.360 A PLUS 0.360 FILMAZIA 0.440 A PLUS 0.530
7 ARY NEWS 0.320 A PLUS 0.330 TV ONE 0.360 GEO ENT 0.350 URDU 1 0.290 GEO ENT 0.510
8 A PLUS 0.310 CARTOON NWK 0.330 EXPRESS NEWS 0.330 ARY NEWS 0.320 CARTOON NWK 0.270 FILM WORLD 0.480
9 EXPRESS ENT 0.310 ARY NEWS 0.310 TEN SPORTS 0.310 DAWN NEWS 0.300 A PLUS 0.260 URDU 1 0.470
10 GEO KAHANI 0.290 GEO NEWS 0.290 FILMAZIA 0.280 FILMAZIA 0.290 ARY NEWS 0.250 ARY NEWS 0.420
11 EXPRESS NEWS 0.290 EXPRESS ENT 0.290 A PLUS 0.280 EXPRESS NEWS 0.290 EXPRESS NEWS 0.240 DUNYA NEWS 0.370
12 GEO NEWS 0.290 URDU 1 0.280 PLAY ENT 0.280 TEN SPORTS 0.250 DUNYA NEWS 0.240 EXPRESS NEWS 0.360
13 URDU 1 0.270 EXPRESS NEWS 0.270 SAMAA 0.270 CARTOON NWK 0.240 EXPRESS ENT 0.220 CARTOON NWK 0.350
14 DUNYA NEWS 0.260 TEN SPORTS 0.240 URDU 1 0.260 TV ONE 0.240 GEO NEWS 0.210 EXPRESS ENT 0.330
15 TEN SPORTS 0.240 DUNYA NEWS 0.240 COLORS 0.240 8XM 0.230 COLORS 0.200 TV ONE 0.310 ENTERTAINMENT CHANNELS – 24 HOURS
HUM TV is Leading on both Total and C&S Ind.
Total Ind C&S Ind
Apr-18 Apr-18
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 HUM TV 0.89 1 HUM TV 0.95
2 ARY DIGITAL 0.74 2 ARY DIGITAL 0.79
3 GEO ENTERTAINMENT 0.43 3 GEO ENTERTAINMENT 0.46
4 PTV HOME 0.42 4 FILMAZIA 0.40
5 FILMAZIA 0.37 5 GEO KAHANI 0.35
6 GEO KAHANI 0.33 6 A PLUS 0.33
7 A PLUS 0.31 7 EXPRESS ENTERTAINMENT 0.29
8 ATV 0.29 8 URDU 1 0.28
9 EXPRESS ENTERTAINMENT 0.27 9 TV ONE 0.22
10 URDU 1 0.26 10 PLAY ENTERTAINMENT 0.19
10 ENTERTAINMENT CHANNELS – PRIME TIME (19.00-22.00)
HUM TV is leading on Prime Time followed by ARY Digital on Total and C&S Ind
Total Ind C&S Ind
Apr-18 Apr-18
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 HUM TV 3.00 1 HUM TV 3.22
2 ARY DIGITAL 1.65 2 ARY DIGITAL 1.77
3 GEO ENTERTAINMENT 1.18 3 GEO ENTERTAINMENT 1.27
4 FILMAZIA 1.09 4 FILMAZIA 1.17
5 PTV HOME 1.04 5 GEO KAHANI 0.95
6 GEO KAHANI 0.89 6 A PLUS 0.86
7 ATV 0.87 7 URDU 1 0.83
8 A PLUS 0.80 8 EXPRESS ENTERTAINMENT 0.62
9 URDU 1 0.77 9 TV ONE 0.43
10 EXPRESS ENTERTAINMENT 0.58 10 AAJ ENTERTAINMENT 0.33
11 TOP NEWS CHANNELS - 24 HOURS
ARY News is on top followed by GEO News on both Total and C&S Individuals.
Total Ind C&S Ind
Apr-18 Apr-18
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 ARY NEWS 0.292 1 ARY NEWS 0.313
2 GEO NEWS 0.271 2 GEO NEWS 0.290
3 EXPRESS NEWS 0.255 3 EXPRESS NEWS 0.274
4 DUNYA NEWS 0.220 4 DUNYA NEWS 0.236
5 SAMAA 0.168 5 SAMAA 0.180
6 DAWN NEWS 0.130 6 DAWN NEWS 0.139
7 NINETY 2 NEWS 0.123 7 NINETY 2 NEWS 0.131
8 AAJ NEWS 0.116 8 AAJ NEWS 0.124
9 ABB TAKK 0.112 9 ABB TAKK 0.120
10 24 NEWS 0.103 10 24 NEWS 0.111
12 TOP NEWS CHANNELS – PRIME TIME (20.00-00.00)
ARY News is on top during prime time followed by GEO News.
Total Ind C&S Ind
Apr-18 Apr-18
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 ARY NEWS 0.564 1 ARY NEWS 0.605
2 GEO NEWS 0.527 2 GEO NEWS 0.566
3 EXPRESS NEWS 0.519 3 EXPRESS NEWS 0.556
4 DUNYA NEWS 0.458 4 DUNYA NEWS 0.491
5 SAMAA 0.358 5 SAMAA 0.384
6 AAJ NEWS 0.249 6 AAJ NEWS 0.267
7 NINETY 2 NEWS 0.242 7 NINETY 2 NEWS 0.259
8 DAWN NEWS 0.228 8 DAWN NEWS 0.245
9 24 NEWS 0.178 9 24 NEWS 0.191
10 ABB TAKK 0.171 10 ABB TAKK 0.184
13 MUSIC CHANNELS
Rank Channel Name TRPs Relative Share%
1 8XM 240 60%
4 JALWA 145 37% 8XM* Captures the 1st position as the most watched music 2 ARY MUSIK 6 2% channel with 60% share in music Genre
3 OXYGENE 5 1%
5 VIBE TV 0 0%
Total 314 100%
14 SPORTS |PAKISTAN TOTAL
Total Ind Apr-18
Rank Channel Name TRPs Relative Shr%
1 TEN SPORTS 252 56% 2 PTV SPORTS 171 38% 3 GEO SUPER 23 5% Grand Total 446 100% C&S Ind Apr-18
Rank Channel Name TRPs Relative Shr%
1 TEN SPORTS 344 65% 2 PTV SPORTS 152 29% 3 GEO SUPER 32 6% Grand Total 528 100%
TEN SPORTS is leading on both Total Ind and C&S Ind.
15 SPORTS |PAKISTAN URBAN
Total Ind
Apr-18
Rank Channel Name TRPs Relative Shr%
1 TEN SPORTS 326 63%
2 PTV SPORTS 161 31%
3 GEO SUPER 31 6%
Grand Total 518 100%
C&S Ind
Apr-18
Rank Channel Name TRPs Relative Shr%
1 TEN SPORTS 350 65%
2 PTV SPORTS 155 29%
3 GEO SUPER 34 6%
Grand Total 539 100% TEN SPORTS is leading on both Total Ind and C&S Ind.
16 Movie Channels
Film World captures 1st Position on 24 hours and on Prime time
24 Hours | C&S Ind Prime Time | 20.00-00.00 | C&S Ind
Apr-18 Apr-18
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 FILM WORLD 0.190 1 FILM WORLD 0.349
2 HBO 0.052 2 HBO 0.116
3 FILMAX 0.048 3 FILMAX 0.110
4 SILVER SCREEN 0.038 4 SILVER SCREEN 0.109
5 WB 0.027 5 RAAVI TV 0.071
6 RAAVI TV 0.025 6 WB 0.059
7 AXN 0.017 7 AXN 0.032
8 STAR MOVIES 0.007 8 STAR MOVIES 0.012
9 STAR LITE TV 0.003 9 STAR LITE TV 0.001
17 FOOD CHANNELS
C&S Ind
Apr-18
Rank Channel Name TRPs Relative Share%
1 MASALA TV 74 100%
.. Grand Total 74 100%
18 KIDS
Disney Channel Holds 49% Of Kids Channels Viewership
Rank Channel TRPs Relative Share%
1 DISNEY CHANNEL 755 49%
2 CARTOON NETWORK 475 31%
3 POGO 149 10%
4 NICKELODEON 116 8%
5 CINEMACHI KIDS 31 2%
…. Grand Total 1526 100%
19 TOP REGIONAL C&S IND | TIME BAND 18:00 – 23:00
PAK URBAN URBAN PUNJAB URBAN SINDH URBAN KP URBAN BALUCHISTAN Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg%
APNA CHANNEL 0.133 APNA CHANNEL 0.149 APNA CHANNEL 0.130 AVT KHYBER 0.301 PTV BOLAN 1 0.091 AVT KHYBER 0.022 ROHI TV 0.013 KTN 0.043 AVT KHYBER NEWS 0.245 KAY2 2 0.073 KTN 0.018 KAY2 0.010 KTN NEWS 0.014 PASHTO 1 0.207 AVT KHYBER 3 0.062 AVT KHYBER NEWS 0.016 ARUJ TV 0.008 SINDH TV 0.012 MASHRAQ TV 0.119 MASHRAQ TV 4 0.036 PASHTO 1 0.015 AVT KHYBER 0.004 KASHISH 0.010 ARUJ TV 0.068 PASHTO 1 5 0.029 ARUJ TV 0.009 WASEB 0.004 AWAZ 0.007 PTV NATIONAL 0.049 ARUJ TV 6 0.027 MASHRAQ TV 0.009 PASHTO 1 0.003 MEHRAN TV 0.005 APNA CHANNEL 0.038 APNA CHANNEL 7 0.026 KAY2 0.007 PUNJAB TV 0.002 DHARTI TV 0.005 KAY2 0.014 WASEB 8 0.015 ROHI TV 0.007 PTV NATIONAL 0.002 SINDH TV NEWS 0.003 MEHRAN TV 0.010 KASHISH 9 0.009 KTN NEWS 0.006 SINDH TV 0.002 PTV NATIONAL 0.003 KASHISH 0.009 AVT KHYBER NEWS 10 0.009 SINDH TV 0.006 AVT KHYBER NEWS 0.002 VSH NEWS 0.002 SINDH TV 0.004 VSH NEWS 11 0.008 KASHISH 0.005 MASHRAQ TV 0.002 ROHI TV 0.002 KTN 0.002 AWAZ 12 0.002 PTV NATIONAL 0.005 SINDH TV NEWS 0.002 AVT KHYBER 0.002 DHARTI TV 0.002 KTN 13 0.002 AWAZ 0.003 KTN NEWS 0.001 PTV BOLAN 0.001 SINDH TV NEWS 0.002 SINDH TV NEWS 14 0.002 MEHRAN TV 0.003 DHARTI TV 0.001 ARUJ TV 0.001 PUNJAB TV 0.002 SINDH TV 15 0.001 WASEB 0.003 KTN 0.001 WASEB 0.001 VSH NEWS 0.002 PUNJAB TV 16 0.001 DHARTI TV 0.003 KASHISH 0.001 MASHRAQ TV 0.001 AWAZ 0.001 MEHRAN TV 17 0.000 PTV BOLAN 0.003 PTV BOLAN 0.001 KAY2 0.001 WASEB 0.001 KTN NEWS 18 0.000 SINDH TV NEWS 0.002 AWAZ 0.000 PASHTO 1 0.001 ROHI TV 0.001 ROHI TV 19 0.000 PUNJAB TV 0.002 MEHRAN TV 0.000 PUNJAB TV 0.001 PTV BOLAN 0.001 DHARTI TV 20 0.000 VSH NEWS 0.001 VSH NEWS 0.000 AVT KHYBER NEWS 0.000 KTN NEWS 0.001 PTV NATIONAL 21 0.000 20 TOP PROGRAMS | OVERALL
HUM TV’s “Ishq Tamasha” Hits 6.969 Ratings on 29th Apr’18
Top Programs | Total Individuals
Apr-18
Rank Date Channel Program Title Ratings% Ratings"000" Market Share
1 29-Apr-18 HUM TV Ishq Tamasha 6.969 3210 16
2 25-Apr-18 HUM TV Dar Si Jati Hai Silah 6.231 2870 14
3 28-Apr-18 HUM TV Khamoshi 5.795 2669 16
4 10-Apr-18 HUM TV Maa Sadkay 5.582 2571 15
5 10-Apr-18 HUM TV Tabeer 5.345 2462 12
6 23-Apr-18 GEO ENTERTAINMENT Khaani 4.844 2231 11
7 23-Apr-18 ARY DIGITAL Beydardi 4.639 2137 9
8 12-Apr-18 HUM TV Baylaa Pur Ki Dayan 4.623 2129 10
9 26-Apr-18 GEO ENTERTAINMENT Ghar Titli Ka Paar 4.296 1979 10
10 06-Apr-18 HUM TV Parchahi 4.204 1936 10
*Top programs ranking is based on highest rated episode of each program during the reporting period 21 TOP PROGRAMS | C & S
HUM TV’s “Ishq Tamasha” Hits 7.475 Ratings on 29th Apr’18
Top Programs | CNS Individuals
Apr-18
Rank Date Channel Program Title Ratings% Ratings"000" Market Share
1 29-Apr-18 HUM TV Ishq Tamasha 7.475 3210 17.1
2 25-Apr-18 HUM TV Dar Si Jati Hai Silah 6.683 2870 14.6
3 28-Apr-18 HUM TV Khamoshi 6.215 2669 16.5
4 10-Apr-18 HUM TV Maa Sadkay 5.987 2571 15.9
5 10-Apr-18 HUM TV Tabeer 5.732 2462 13.1
6 23-Apr-18 GEO ENTERTAINMENT Khaani 5.195 2231 12.0
7 23-Apr-18 ARY DIGITAL Beydardi 4.975 2137 10.2
8 12-Apr-18 HUM TV Baylaa Pur Ki Dayan 4.958 2129 11.6
9 26-Apr-18 GEO ENTERTAINMENT Ghar Titli Ka Paar 4.608 1979 10.4
10 06-Apr-18 HUM TV Parchahi 4.509 1936 10.8
*Top programs ranking is based on highest rated episode of each program during the reporting period 22 TALK SHOWS
Current Affairs Talk Shows | C&S Ind
Apr-18
Rank Date Channel Program Title Host Rtg% [Net] Rtg(000) [Net] Share [TTV]
1 28-Apr-18 GEO NEWS Jirga With Saleem Safi Kay Saath Saleem Safi 1.190 511 3.7
2 16-Apr-18 ARY NEWS The Reporters Barrister Ehtisham 1.176 505 3.5
3 19-Apr-18 GEO NEWS Capital Talk Hamid Mir 1.113 478 2.9
4 19-Apr-18 GEO NEWS Aaj Shahzaib Khanzada Kay Saath Shahzaib Khanzada 1.082 465 3.7
5 24-Apr-18 ARY NEWS Off The Record Kashif Abbassi 0.962 413 2.3
6 09-Apr-18 EXPRESS NEWS Kal Tak Javed Chaudary 0.878 377 3.0
7 19-Apr-18 ARY NEWS Power Play Arshad Sharif 0.850 365 2.6
8 30-Apr-18 NINETY 2 NEWS Muqabil Sarwat Valim 0.840 361 2.3
9 05-Apr-18 DUNYA NEWS Dunya Kamran Khan Kay Sath Kamran Khan 0.834 358 2.4
10 25-Apr-18 EXPRESS NEWS Takrar Imran Khan 0.832 357 1.9
GEO NEWS’ Jirga” is on Top amongst talk shows during Apr 2018.
Disclaimer : Ranking is based on talk shows telecast between 19.00 hours and 23.59 23 INFOTAINMENT SHOWS
Express News’ Khabardar is on top & followed Hasb-e-Haal.
Date CHANNEL Title Rtg% [Net] Rtg(000) [Net] Share [TTV] 27-Apr-18 EXPRESS NEWS Khabardar Naqalo Se Hoshiyar 1.153 495 4.10 03-Apr-18 DUNYA NEWS Hasb-e-Haal 1.141 490 4.42 18-Apr-18 DUNYA NEWS Mazaaq Raat 1.081 464 4.11 25-Apr-18 EXPRESS NEWS Siyasi Theater 1.033 444 10.31 26-Apr-18 GEO NEWS Khabar Naak 1.011 434 4.69 16-Apr-18 EXPRESS NEWS Darling 0.725 311 3.74 01-Apr-18 AAJ NEWS Hoshiyaar Baash 0.433 186 1.48 01-Apr-18 24 NEWS Kyun Key Jamhuryat Hai 0.394 169 1.80 30-Apr-18 NEO TV Sawa Teen 0.160 69 0.62
2.00 1.15 1.14 1.08 1.03 1.01 0.73 1.00 0.43 0.39 0.16 RATINGS% 0.00 Khabardar Hasb-e-Haal Mazaaq Siyasi Khabar Darling Hoshiyaar Kyun Key Sawa Teen Naqalo Se Raat Theater Naak Baash Jamhuryat Hoshiyar Hai EXPRESS DUNYA DUNYA EXPRESS GEO NEWS EXPRESS AAJ NEWS 24 NEWS NEO TV NEWS NEWS NEWS NEWS NEWS 27-Apr-18 03-Apr-18 18-Apr-18 25-Apr-18 26-Apr-18 16-Apr-18 01-Apr-18 01-Apr-18 30-Apr-18
Ranking of shows is based on highest rated show during the reporting period. 24 MORNING SHOWS| FEMALE 15-45 ALL
ARY DIGITAL’s “Good Morning Pakistan” leading on Females 15-45 All followed by HUM TV’s “Jago Pakistan Jago”
Rank Days Channel Program Name Host R % (Net) RT (Net) MS(Net) 1 Mon-Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 1.951 263 10 2 Mon-Fri HUM TV Jago Pakistan Jago Sanam Jung 1.294 174 7 3 Mon-Fri TV ONE Aap Ka Sahir Sahir Lodhi 0.888 119 5 4 Mon-Fri A PLUS Ek Nayee Subha (With Farah) Farah Khan 0.720 97 4 5 Mon-Fri GEO ENTERTAINMENT Geo Subha Pakistan Shaista Lodhi 0.680 91 3 6 Mon-Fri PTV HOME Morning With Juggan Juggan Kazim 0.529 71 3 7 Mon-Fri EXPRESS ENTERTAINMENT Satrungi Javeria Saud 0.447 60 2 8 Mon-Fri ARY NEWS The Morning Show Sanam Baloch 0.434 58 2 9 Mon-Fri GEO NEWS Geo Pakistan Huma Shah & Zohaib Hassan 0.391 53 2 10 Mon-Fri DAWN NEWS Best Of Chai Toast Aur Host Anoushey Ashraf 0.367 49 2 11 Mon-Fri SAMAA Subah Savaray Samaa kay Sath Madiha Naqvi 0.297 40 2 12 Mon-Fri ARY ZINDAGI Salam Zindagi Faysal Qureshi 0.241 32 1 13 Mon-Fri AAJ NEWS Good Morning Aaj Saba Shaikh & Anum Ali Kazmi 0.172 23 1 14 Mon-Fri ATV Mehekti Morning Sundas Khan 0.164 22 1 15 Mon-Fri PTV NEWS Subh-a-Nau Nusrat Haris 0.054 7 0 16 Mon-Fri ZAIQA Sunrise From Istanbul Maria Wasti 0.042 6 0 17 Mon-Fri NEO TV Neo Pakistan Mariam Ismail 0.040 5 0 18 Mon-Fri APNA CHANNEL Apna Morning With Babar Ali Babar Ali 0.015 2 0 19 Mon-Fri SUCH TV Such Savera Huma Arslan 0.009 1 0 20 Mon-Fri K21 Good Morning Rida Saifee & Muhammad Yasir 0.006 1 0
Ranking of morning shows is based on Avg Net Rtgs (excluding mid breaks) of the show for the reporting month. 25 MORNING SHOWS| FEMALE 15-45 C&S
ARY DIGITAL’s “Good Morning Pakistan” leading on Females 15-45 All followed by HUM TV’s “Jago Pakistan Jago”
Rank Days Channel Program Name Host R % (Net) RT (Net) MS(Net) 1 Mon-Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 2.092 263 10.2 2 Mon-Fri HUM TV Jago Pakistan Jago Sanam Jung 1.388 174 6.8 3 Mon-Fri TV ONE Aap Ka Sahir Sahir Lodhi 0.953 119 4.7 4 Mon-Fri A PLUS Ek Nayee Subha (With Farah) Farah Khan 0.772 97 3.8 5 Mon-Fri GEO ENT Geo Subha Pakistan Shaista Lodhi 0.729 91 3.6 6 Mon-Fri EXPRESS ENT Satrungi Javeria Saud 0.479 60 2.3 7 Mon-Fri ARY NEWS The Morning Show Sanam Baloch 0.465 58 2.3 8 Mon-Fri GEO NEWS Geo Pakistan Huma Shah & Zohaib Hassan 0.420 53 2.1 9 Mon-Fri DAWN NEWS Best Of Chai Toast Aur Host Anoushey Ashraf 0.394 49 1.9 10 Mon-Fri SAMAA Subah Savaray Samaa kay Sath Madiha Naqvi 0.319 40 1.6 11 Mon-Fri ARY ZINDAGI Salam Zindagi Faysal Qureshi 0.258 32 1.3 12 Mon-Fri AAJ NEWS Good Morning Aaj Saba Shaikh & Anum Ali Kazmi 0.184 23 0.9 13 Mon-Fri PTV HOME Morning With Juggan Juggan Kazim 0.112 14 0.5 14 Mon-Fri ATV Mehekti Morning Sundas Khan 0.063 8 0.3 15 Mon-Fri ZAIQA Sunrise From Istanbul Maria Wasti 0.044 6 0.2 16 Mon-Fri NEO TV Neo Pakistan Mariam Ismail 0.043 5 0.2 17 Mon-Fri APNA CHANNEL Apna Morning With Babar Ali Babar Ali 0.016 2 0.1 18 Mon-Fri PTV NEWS Subh-a-Nau Nusrat Haris 0.015 2 0.1 19 Mon-Fri SUCH TV Such Savera Huma Arslan 0.010 1 0.0 20 Mon-Fri K21 Good Morning Rida Saifee & Muhammad Yasir 0.006 1 0.0
Ranking of morning shows is based on Avg Net Rtgs (excluding mid breaks) of the show for the reporting month. 26 COMMERCIAL AIRTIME SUMMARY | BY GENRE
1% 2% 0% 0% Genre-wise Airtime Share% 3%
News Entertainment Regional 5%
Music Movie Kids 16% 41%
Sports Food Islamic
32% 200 187 180 160 147 140 120 100 80 72 60
CAT | Thousands Minutes CAT 40 23 13 20 8 5 3 1 - News Entertainment Regional Music Movie Kids Sports Food Islamic
Highest CAT Share Going To News Channels
Please Note : Commercial Airtime Minutes are based on Spot TVCs only 27 TOP 10 CATEGORIES
4% Beverages Personal Products 5% Relative Share 6% 6% 25% Detergents & Soaps Construction 6% Food Cullinary
8% 18% Confectionery Cellular Communication 9% 13% Home Appliances Financial Services
100 350 90 290 Airtime (Mins) (000) Spot's Freq (000) 300 80 70 172 250 60 200 50 124 40 96 150 83 80 85 30 62 60 100 20 40 50 10 92 67 50 35 31 24 22 21 19 14 - -
“Beverages” Leading CAT Share Followed By “Personal Products”. 28 TOP 10 ADVERTISERS | IN TERMS OF CAT
Relative Share 3%3% 4% UNILEVER P&G 4% 4% PEPSI COLA NESTLE 7% 42% RECKITT Coca-Cola 9%
TELENOR COLGATE PALMOLIVE 12% 12% ENGRO FOODS GLAXO SMITH
Airtime (Mins) (000) Spot's Freq (000) 120 300 251 100 250 80 200 60 150 81 78 40 100 57 47 27 30 28 20 22 22 50 102 29 29 22 18 9 9 9 9 8 - - UNILEVER P&G PEPSI COLA NESTLE RECKITT Coca-Cola TELENOR COLGATE ENGRO GLAXO PALMOLIVE FOODS SMITH
For The Month Of Apr 18 Unilever Pakistan Lead The CAT Share Followed By Procter & Gamble Pakistan 29 TOP 10 BRANDS
8% Relative Share 8% 15% Surf Excel Pepsi 8% 14% Ariel Sunsilk Black 8% Cola Next Dew 8% 12% Coca Cola Clear Shampoo 9% 10% Osaka Battery Walls (Cornetto)
Airtime (Mins) (000) Spot's Freq (000) 26 14 25 24 30 12 25 10 16 15 14 14 14 15 20 8 11 15 6 4 10 5 2 12 11 9 7 7 7 6 6 6 6 - - Surf Excel Pepsi Ariel Sunsilk Cola Next Dew Coca Cola Clear Osaka Walls Black Shampoo Battery (Cornetto)
Amongst Brands, Surf Excel is Leading the Industry 30 NEWS CHANNELS | CAT COMPARISON
Relative Share% CAPITAL TV NEWS ONE 8% 8% ABB TAKK NEWS AAJ NEWS 7% EXPRESS NEWS DAWN NEWS 41% 6% DUNYA NEWS NEO 6% 24 NEWS ROYAL TV 5% 4% 5% OTHERS 5% 5%
CAT Minutes In Thousands
15 14 16 13 14 12 12 12 10 9 10 9 9 8 8 6 4 2 0 CAPITAL TV NEWS ONE ABB TAKK AAJ NEWS EXPRESS DAWN NEWS DUNYA NEWS NEO 24 NEWS ROYAL TV NEWS NEWS
Amongst News Channels “Capital TV” is Airing The Highest CAT……… 31 ENT CHANNELS | CAT COMPARISON
Relative Share ATV EXPRESS ENT 8% 8% 28% AAJ ENT PLAY ENT 8% 7% GEO KAHANI A PLUS 6% 7% 7% 7% TV ONE ARY ZINDAGI 7% 7% URDU 1 HUM TV
OTHERS
CAT Minutes In Thousands
12 11 11 11 11 10 10 10 10 9
ATV EXPRESS ENT AAJ ENT PLAY ENT GEO KAHANI A PLUS TV ONE ARY ZINDAGI URDU 1 HUM TV
Amongst ENT Channels “ATV” is Airing The Highest CAT 32 MOVIE CHANNELS | CAT COMPARISON
10% 12% 48% FILM WORLD HBO 15% FILMAX 15% SILVER SCREEN WB
6,000 5,962
4,000
2,000 1,913 1,942 1,468 1,275 0 FILM WORLD HBO FILMAX SILVER SCREEN WB
Amongst Movie Channels Film World is Airing The Highest CAT 33 REGIONAL CHANNELS | CAT COMPARISON
Relative Share APNA CHANNEL RAAVI 20% 16% VSH 4% 9% WASEB 5% SINDH TV 9% 6% AWAZ 6% 9% KTN 8% 8% MEHRAN TV AVT KHYBER DHARTI TV OTHERS
CAT (Minutes) 10,000 9,476 8,000 5,745 5,363 5,323 6,000 4,922 4,570 3,570 3,511 4,000 3,256 2,699 2,000 0 APNA RAAVI VSH WASEB SINDH TV AWAZ KTN MEHRAN AVT DHARTI TV CHANNEL TV KHYBER
Amongst Regional Channels "Apna Channel” is Airing The Highest CAT 34 MUSIC , SPORTS , FOOD & KIDS | CAT COMPARISON
Music| CAT (Minutes) Sports |CAT (Minutes)
0 5,000 10,000 15,000 0 1,000 2,000 3,000 4,000 5,000
8XM 12,423 TEN SPORTS 4,334
JALWA 10,376 PTV SPORTS 689
ARY MUSIK 276 GEO SUPER 287
Food | CAT (Minutes) Kids | CAT (Minutes) 0 1,000 2,000 3,000 4,000 5,000 0 1,000 2,000 3,000 NICKELODEON 4,115
CARTOON 2,667 MASALA 2,584 NETWORK CINEMACHI KIDS 1,080
35 Thank You------