Azure.Cn Design Guidelines Last Updated 2016/11
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Azure.cn Design Guidelines Last updated 2016/11 Confidential. For internal use only What’s new 2016/11 - Revamped guideline structure - Added logo principles, APP icon and QR code - Updated “color”, including grayscale, accent color, banner color and component colors - Updated examples - Added “layout”, including structure and grids 2 Azure.cn Design Guidelines Contents Style 4 Logo 10 Typography 18 Color Layout 27 Structure 31 Grid 35 Breakpoints Graphics 38 Icons 46 Banners 48 Topology Resources 50 Resources 3 Azure.cn Design Guidelines Style - Logo - Typography - Color Logo - Style The Azure logo – color & composition - Use the full-color “Microsoft Azure, operated by 21 Vianet” logo on all communications. - The logo consists two parts — Logotype of “Microsoft Azure” and “21 Vianet.” They showcases the composition of Azure in China. - Use Segoe typeface for “Microsoft Azure” logo, all products, and marketing. Use Microsoft Yahei in “21 Vianet” part, which is the recommended font for all products in simplified Chinese. - Adjust the brightness of “Operated by 21 Vianet” to make it fit into the background. Full-color positive. Use the positive version on dark backgrounds, including dark areas in Full-color reverse. Use the reverse version on blue backgrounds. photographs. 5 Azure.cn Design Guidelines Logo - Style The Azure logo – spacing & sizing - The width of “Operated by 21 Vianet” is no bigger than ¾ of the “Microsoft” type face. - Recommended font size of “Operated by 21 Vianet” is 6~12px, as the minimum and maximum size on screen. The space between the “Azure” logo type and “Operated by 21 Vianet” could be changed accordingly to the size of the logo. The minimum space is no less than 6px. 34 px 1.22 cm Minimum size Web – the minimum height of “Microsoft Azure” is 20px. The space between “Azure” logo and “21 Vianet” is at least 6px. The minimum height of “21 Vianet” is 8px. Print – the minimum height of “Microsoft Azure” is 0.7cm. The space between “Azure” logo and “21 Vianet” is at least 0.25cm. The minimum height of “21 Vianet” is 0.27cm. Minimum clear space We respect the logo by giving it some space on all sides. The minimum clear space is equivalent to the height of “Microsoft Azure” typeface. 6 Azure.cn Design Guidelines Logo - Style The Azure logo – working with backgrounds - Apply full-color logo on any of the background colors shown in below to ensure the readability. Ensure the logo clarity and quality when applying small logo. Black: # 000000; Dark blue: # 002050; Light grey: # e6e6e6; Blue grey: # 323a45; Blue: # 0078d7; Lime white: # edf0f5; Picture: with blue grey Light blue: # 00bcf2 White: # ffffff mask (#323a45, opacity: 80%) 7 Azure.cn Design Guidelines Logo - Style APP icon – “add to home screen” - Apply this icon for “add to home screen” in browsers, available for all platforms, iOS, Android, and Windows Background color: # 323a45; Logo color: # 00bcf2; Logo type: Segoe UI 8 Azure.cn Design Guidelines Logo - Style QR code - Apply QR code on campaigns, and social media to go viral 9 Azure.cn Design Guidelines Style - Logo - Typography - Color Typography - Style Typography overview - The table below leaves a general impression of the typography on ACN. - The list below applies to the width from 320~979px, 980~∞px. Font family Text style Font size Line spacing Letter spacing Main Header, Banner 30px, Light (320~979px) 8-10px 110% Title 32px, Light (980~∞px) Secondary Header 20px, Regular 8-10px 110% Body Text, Link, Button, 微软雅黑(苹方,黑体) 14px, Regular 6-10px 110% Form, Tab Tertiary Header, Tab 14px, Bold 6-10px 110% Button Labels / Hint / 12px, Regular 6-8px 110% Meta Tags Main Header, Banner 32px, Light 8-10px 0 Title Secondary Header 20px, Regular 8-10px 0 Segoe UI ( San Body Text, Link, Button, Francisco, Helvetica, 14px, Regular 6-10px 0 Form, Tab 1 Arial, Tahoma ) Tertiary Header, Tab 2 14px, Bold 6-10px 0 Button Labels / Hint / 12px, Regular 8-10px 0 Meta Tags 11 Azure.cn Design Guidelines Typography - Style Typeface Microsoft Yahei ( 微软雅黑 ) 灵活开放支持所有主流操作系统 Light 语言或开发工具 提供国际水准的 99.95% 服务级别协议 Regular 基础结构即服务和平台即服务行业领袖的唯一主流云平台 Bold Examples of Microsoft Yahei ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Regular 1234567890 Microsoft Yahei A-Z and numerals 12 Azure.cn Design Guidelines Typography - Style Typeface Microsoft Yahei font weight - Microsoft Yahei has 3 font weights: thin, regular, bold 微软雅黑 细体 Light 微软雅黑 常规体 Regular 微软雅黑 粗体 Bold Microsoft Yahei font weights 13 Azure.cn Design Guidelines Typography - Style Typeface Segoe UI Operating systems, Frameworks Light Light Italic POWERED BY WORLD-CLASS AZURE TECHNOLOGY Semilight PROTECT YOUR DATA Regular Italic Any developer or IT professional can be productive Semibold Semibold Italic Bold Bold Italic Black Examples of Segoe UI 14 Azure.cn Design Guidelines Typography - Style Typeface Segoe UI ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Regular 1234567890 Microsoft Yahei A-Z and numerals 15 Azure.cn Design Guidelines Typography - Style Typeface Segoe UI font weight - Microsoft Yahei has 6 font weights: Light, Semilight, Regular, Semibold, Bold, Black Segoe UI Light Segoe UI Semilight Segoe UI Regular Segoe UI Semibold Examples of Segoe UI 16 Azure.cn Design Guidelines Typography - Style Typeface – examples No. Font style 1 h1 2 h2 3 p 4 link in docs left- 5 navigation- category 6 h5 7 updated date 8 bookmark left- 9 navigation- links 10 h4 11 h3 17 Azure.cn Design Guidelines Style - Logo - Typography - Color Color - Style Primary color - Provide frequently used website colors - Aims to provide professional, positive, and a clean UI R: 50 R: 94 R: 182 R: 237 R: 230 R: 0 R: 31 G: 58 G: 109 G: 192 G: 240 G: 97 G: 163 G: 187 B: 69 B: 129 B: 207 B: 245 B: 2 B: 217 B: 166 #323a45 #5e6d81 #b6c1cf #edf0f5 #e66102 #00a3d9 #00b294 Blue-grey-1 Blue-grey-2 Ice-blue Lime-white Orange Light-blue Teal Blue-gery-1 mainly used as headings, and background color Blue-gery-2 mainly used as body text, and background color Ice-blue applies to the information with a dark background as minor important information. Lime-white mainly used as background color Orange for interactive elements, highlight information, e.g. promo buttons, links Light-blue is the primary color of ACN, represents cloud. Used as background color, and interactive elements, e.g. links, tabs. Teal mainly used as background color. Also used on icons to provide positive feelings, e.g. unblock, healthy. 19 Azure.cn Design Guidelines Color - Style Secondary color R: 69 R: 137 R: 0 R: 0 R: 0 R: 255 G: 84 G: 145 G: 188 G: 120 G: 32 G: 185 B: 96 B: 156 B: 242 B: 215 B: 80 B: 0 #404b59 #89919c #00bcf2 #0078d7 #002050 #ffb900 Accent color R: 230 R: 255 G: 97 G: 185 B: 2 B: 0 #e66102 #ffb900 Grayscale R: 0 R: 51 R: 81 R: 114 R: 204 R: 229 R: 255 G: 0 G: 51 G: 81 G: 114 G: 204 G: 229 G: 255 B: 0 B: 51 B: 81 B:114 B: 204 B: 229 B: 255 #000000 #333333 #505050 #737373 #cccccc #e6e6e6 #ffffff 20 Azure.cn Design Guidelines Color - Style Alternative accent color # 7fba01 Good # ff8e00 Warning # e71e27 Error # 0078d7 Information/ note # e3008c Important # a80000 China specific # 000000 # 008000 Source code # 2b91af # 800000 21 Azure.cn Design Guidelines Color - Style Themes Main/ secondary/ tertiary header # 323a45 Main/ secondary/ tertiary header, text # ffffff Text # 5e6d81 Text 2, link 2 # b6c1cf Category in footer, hint text, link 2 # 89919c Category in footer, hint text # 89919c Split Line 1, disabled text, # cccccc Split line 1, Disabled text, # 5e6d81, 30% Split line 2 # b6c1cf, 60% Split line 2 # 5e6d81 Dividers # edf0f5 Dividers #404b59 Accent color # e66102 Accent Color # e66102 Links, tabs, buttons, clickable UI elements # 00a3d9 Links, tabs, buttons, clickable UI elements # 00a3d9 Light theme ( recommended ) Dark theme 22 Azure.cn Design Guidelines Color - Style Light theme – examples 23 Azure.cn Design Guidelines Color - Style Apply color on components – examples - Use #edf0f5 as the background color of left navigation ( cent_nav ), bookmark, drop down menu. - Use #edf0f5 with transparency as background for notice, table, code, etc.. 24 Azure.cn Design Guidelines Color - Style Background color – banner - Background colors used on banners for each categories. - Each category is assigned with certain color schemes - “*” as recommended colors Products/services Solutions Documentation Price/ / webinar/ news # 00bcf2 # 333333 * # b5b5b5 * # e66102 # 66d7f7 # 505050 # d2d2d2 # ff8c00 # ccf2fc * # 737373 # e6e6e6 # ffb900 * Support Case Study Blog # 002050 * # 32145a * # 008272 # 334d73 # 5c2d91 # 00b294 * 25 Azure.cn Design Guidelines Color - Style Color hierarchy When choosing colors for links, buttons or even colorized background, - Choose colors based on the context, and also consider the content relationship within the page - Use accent color on call to actions, highlight elements. Consider other color options listed in below to balance composition and its importance - See details in component section (work in progress) Emphasize, highlight Neutral Secondary 26 Azure.cn Design Guidelines Layout - Structure - Grid - Breakpoints Structure - Layout Desktop structure: 980~∞px Header (Top nav) Side nav - Structure is made up of 4 parts, including top navigation, side navigation, Bookmark bookmark and footer. - Top navigation and footer appeared on every page in our website. - Side navigation and bookmark is optional, which can be added as second level navigations. Footer Example - desktop Mobile structure: 320~979px Header - Structure is made up of 4 parts, including top navigation, side navigation, Side nav bookmark and footer. - Top navigation and footer appeared on every page in our website. Bookmark - Side navigation and bookmark is optional, which can be added as second level navigations. - Top navigation is collapsed in nav icon and menus overlay all other structural elements. - Side navigation collapse in a dropdown menu. Users are able to navigate Footer through the dropdown list.