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Volume 20, Issue 236 The Beacon of The sTone IndusTry feBruary 2014 Sims-Lohman Fine Kitchens and Granite Meeting the Challenge of Transformation and Growth Head-On with Twelve Locations UR narrative begins in by Peter J. Marcucci the late 1990s, when the Steinman family acquired Photos Courtesy Sims-Lohman and by Larry Hood Moellering Industries, a quality cabinet supplier in Cincinnati, Ohio. Resolute and commit- ted, they did so knowing that the road to success is paved with a myriad of twists, turns and crossroads and is sometimes strewn with the remnants of previous entrepreneurs.
Choosing to fast track the journey, Steve Steinman, along with John Beiersdorfer, President of Sims-Lohman, and a cohesive working group of talent, switched on their internal GPS’s, buckled their seat belts, and accelerated the ride by adding acquisition after acquisition to their portfolio of premium companies in the greater Cincinnati, Ohio region to create Sims-Lohman Fine Kitchens and Granite. Spanning four states and employing over 300 people, Sims-Lohman has since dotted that roadmap with eight locations within Ohio, two A trough sink and built-in wine rack are high- in Indiana, one in Kentucky, and their latest lights of this 3cm Magma granite island and acquisition in Pittsburgh, Pennsylvania. All breakfast area. The contemporary cabinets twelve locations are sales showrooms, with company, we adopted that name. Following effective. A lot of companies in the countertop unmistakably define Sims-Lohman as the area’s four being fabrication facilities, strategically this acquisition, we acquired two granite fab- world either made that switch, or they didn’t gold standard and a shop of distinction. arranged, to maximize efficiency. ricators, thereby entering the granite business. stay in the game.” “The Steinmans bought Moellering Industries Adding natural stone to our cabinet business Much of Sims-Lohman focus is geared to The company also serves big box stores Home in 1998 from Tom Moellering,” explained John was quite a challenge for us. In the late 1990s, selling to professionals, so a lot of their clients, Depot and Lowes in some of their markets as Beiersdorfer. “Then, in 2007, after purchas- solid surface countertops, in this market, was according to Beiersdorfer, are custom residen- well as serving the hospitality and commercial ing Sims-Lohman, a design-oriented cabinet the upper end material of choice but sales really tial builders, apartment and single family home sectors such as hotels, restaurants and hospi- fell off as stone became more popular and cost builders, as well as designers and architects. tals. As a cabinet supplier, two customer bases they do not serve are kitchen and bath dealers, In This Issue because in most cases those types of businesses view Sims-Lohman as a competitive threat. Our cover story presents Sims-Lohman, a Also, according to Beiersdorfer, the company thriving shop with locations in Ohio, Indiana, Kentucky and Pennsylvania does not drive retail sales but does, occasional- ly, have retail customers walk into the compa- Rockcrete USA does trench drains- and ny’s twelve showrooms. does them well. They are the go-to solution “All of our showrooms have vignettes to for shops using lots of water for stone display our cabinets and countertops, and our fabrication – Page 40 typical showroom includes a consultation room New contributor and veteran trainer Bob which consists of a big screen TV and com- Murrell provides the info you need to take puters to design kitchen layouts for cabinets. on Hard Surfaces and win – Page 10 This allows us to meet and design with the A maze jib and 3-axis cranes span the many homeowner and offer a grand presentation by Look for our special New for 2014 Review machines and work stations at Sims-Lohman’s on Omni Cubed carts – Page 31 – and Cincinnati location. According to president John showing cabinets and countertops on the big Beiersdorfer, safety is of paramount concern and screen and close the deal. more great advice written by fabricators, this wide shot reflects a well-organized shop. installers and our business consulting pros Continued on page 2
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Left and Below: Sims- Lohman uses a variety of stone equipment through- out its fabrication facili- ties, with a predominance of Park Industries saws and CNC machines, like the Titan in their Este Avenue facility. “Our CNC machines fill our need for fast, day-to-day turnaround times of the many builders and big box stores we service.”
Above: The Sims-Lohman Este Avenue, Cincinnati showroom is a tasteful selection of stan- dard and custom granite creations, and is one of twelve showrooms that display their fine line of countertops and cabinets, including MasterBrands, Kemp, and Hidden Creek. These three brands, according to John Beiersdorfer, are the company’s main suppliers of fine cabinetry.
Below: A sumptuous pallet of colors to entice the imagination of any designer or homeowner fills the company’s Cincinnati slab showrooms. Sims-Lohman holds an average of three and a half million dollars of slab inventory in its four slab showrooms throughout Ohio, Indiana, Kentucky and Pennsylvania.
“When you take out the big box portion of location to our other markets. Our ability to our business, I’d say that 80 percent of our cus- make those deliveries by truck the same day is tomers are buying cabinets with countertops, very critical for that distribution model at this and ultimately what we really try to sell is the time, and we are creating another distribution complete package, whether it is to a remodeler, point in the Cleveland market that will drive custom builder or a multi-family builder. We that territory for us.” really try to cover the whole cabinet and coun- Equipping their four fabrication shops with tertop solution for them so they are not looking mostly Park Industries equipment to support for multiple vendors, and we do it with a very the demand of those operations was, much of efficient and fast turnaround time. Every job is the time, by choice, explained Beiersdorfer, installed in five days or less after templating. adding that a lot of equipment and new team “Our professional clients don’t like to wait members came along with the many purchases two or three weeks to have a countertop fab- of newly acquired companies. ricated, so the process of moving that build “The company we bought in Columbus was cycle along for them is critical. It is also a a fairly big operation and came with two saws, little unique to each market whether we install two CNCs and a line polisher already in play. cabinets or don’t; in some cases we just deliver The acquisition of the fabrication shop in the cabinets to the job site, and their trim car- Cincinnati was a small one and brought with it penters install them. We also typically provide four folks. Two of them are still with us. The sinks and cabinet hardware but usually don’t operation in Columbus was a larger facility go beyond that by providing faucets or fixtures. with about thirty employees, and about two Supplying those things really isn’t in our core thirds of them are still with us. Our people are business. Those decisions are tied to the plumb- our company, and the most important compo- ing company and don’t tie into what we do.” nent of our organization is people, people and Cincinnati is Sims-Lohman’s main hub people. Anyone can buy a building, equipment and, in this case, where the rubber meets the and stone, but it’s the people in your organiza- road. With their Indianapolis and Columbus tion that get the work done. operations about an hour and a half away, Once a month at each of our locations we Cincinnati also services Lexington, Louisville bring our team members together. We are all and Indianapolis, with those being about ninety on the same team and pulling in the same direc- to a hundred and twenty miles away from each tion, and we meet to talk about our performance other. The company is also developing a north- at each location as well as company-wide. We ern hub centered in Cleveland. pay quarterly incentives based on how we are “We deliver cabinets from our Cincinnati hub doing, and then at the end of the year we pay
Shop www.braxton-bragg.com for Stone & Tile industry products Visit www.slipperyrockgazette.net for more Stone & Tile industry news | slIppery rock GazeTTe feBruary 2014 3 Above & Below: A breakfast bar and prep area sit across from a magnificent array of Sims-Lohman Fine Kitchens and Granite Aristokraft Winstead Maple White cabinets. The 3cm Santana granite countertop, with stove bump-out, flows end to end, adding a touch of elegance to this light-filled residence.
profit sharing based upon how well we’ve done before things got tough. The company name that that we are in a very competitive market. The in Indianapolis, and we will certainly be doing financially for that year. We spend a lot of time we now use, Sims-Lohman, was a strong player competition is very fractured out there, and OSHA audits in that location as well as our new with our folks, working with them and listening in Cincinnati, selling cabinets to custom build- we’ve set ourselves apart in this area, and we Pittsburgh location when we get our feet on the to their challenges and concerns, and it is my ers and remodelers, and Moellering Industries are focused on growth and not trying to fight off ground over there. All of us spend a lot of time job to remove any barriers that don’t allow them was the strong production supplier. So the one our competition. Over the last five years we’ve talking about safety and spend a lot of time to do their jobs. At the end of the day, their per- thing that we did, right before the downturn, is grown by an average of thirty percent, per year, working on it, and we do what we can to make formance is what makes or breaks us.” that we diversified, and when we began losing and obviously one of the challenges as you’re sure our team members are safe.” some of our production builder business, we had growing is finding good people. Since 2007 Drilling down into the numbers, Sims- The Transformation an increase on the design side from our acqui- we’ve acquired five granite fabrication shops, Lohman installs about one thousand 3cm jobs A big part of the credit for Sims-Lohman’s sition of Sims-Lohman, and we were able to and we are always looking for additional shops per month with a ratio of 80 percent granite and continued success, according to Beiersdorfer, expand our reach and refill volume. Obviously to acquire as well as the managers, fabricators 20 percent quartz,. with most including cabi- was the strong financial position and aggres- the only way you can do that is to not be highly and installers to operate them.” nets. To achieve those numbers, their Cincinnati sive posture the company took from the very leveraged and have the ability to expand. If you Safety for his team members is a very big thing, operation and main headquarters is a one hun- beginning. are leveraged, that is not possible.” given the potential for accidents, explained dred and fifty thousand square foot facility “Our business plan was to diversify. I can’t Doing everything from thousand dollar kitch- John, noting that Sims-Lohman employs a full where they fabricate as well as do all of their say we were smart enough to have known that, ens in a multifamily apartment complex, to one time safety director who runs their programs cabinet warehousing. Their second fabrication fundamentally, the business world was going hundred thousand dollar kitchens in five mil- and visits all of their facilities. facility, in Columbus, Ohio, is a thirty five to change in the near future—we weren’t that lion dollar homes, the bulk of Sims-Lohman’s “Safety is my number one agenda item in thousand foot facility. In 2013 the team put a smart! But we did sit down and say that we work is the middle of the road selling $3,000 our staff meetings as well as our local area brand spankin’ new fifty two thousand square were going to diversify as a means to grow the to $10,000 cabinet packages for homes in the meetings. foot facility in Indianapolis, and several months business and, through luck, that allowed us to $250,000 to $500,000 range. That, according We’ve just completed OSHA onsite audits of ago purchased a twenty two thousand square insulate ourselves from the financial crisis and to John, is where the bulk of the volume is, and our Cincinnati and Columbus facilities. This is foot facility in Pittsburgh where they fabricate set us up for these last few years. For an indus- if you are going to run volume that’s where the where OSHA comes in and walks through with as well. Being a custom granite fabricator as try it was a difficult time period, but we actually world exists. you on a collaborative basis and reviews and well, about ten percent of Sims-Lohman’s work sailed through that financial crisis, and it was an “There aren’t a lot of companies that look offers suggestions in terms of what improve- requires custom slab layout with the client; they opportunity for us to get some very good talent like us that do both cabinets and granite. We ments need to be made. We’ve just completed perform the layout using templates on slabs on our team and expand our reach and markets. will bump up against companies that compete the changes needed in both of those locations, while discussing vein flow and seams, but, Because we were in a strong financial position, against us on the countertop side and some and we are fully OSHA compliant. We’ve also according to John, the majority of their work we were aggressive and began diversifying just that compete on cabinets, but we don’t view just completed construction of our new facility doesn’t require slab layout. Continued on page 5
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® HIS month we feature one of the larger and more efficiently-run shops that we have profiled in recent years, Sims-Lohman Fine Kitchens and Granite. SLIPPERY ROCK GAZETTE We also spotlight Rockcrete USA, and present several new product launches, The Beacon of the Stone Industry most notably an update of Omni Cubed’s line of stone carts and a Deluxe Bulletproof Apron from Fabricator’s Friend. Read and enjoy the wit, wisdom Online Edition www.slipperyrockgazette.net and industry news offered this month. Send your letters and comments to publisher@slippery- For advertising rates, contact Larry Hood at 865-293-0231, rockgazette.net. If your shop is doing something interesting- we want to know! L.H. - Editor [email protected], or visit www.slipperyrockgazette.net for advertising information and to view and download back issues of the Slippery Rock Gazette®. Sims-Lohman Fine Kitchens and Granite, by Peter J. Marcucci ...... 1-3, 5 Rich Hassert ...... Publisher They Must Be Nuts ...... 4 Larry M. Hood ...... Editor/Design Director Bellavita Tile Appoints Skinner as Central U.S. Regional Manager ...... 5 G. William Brown ...... Graphic Designer From the Publisher’s Pen, by Rich Hassert ...... 6 Steve Bussell ...... Technical Advisor Coverings Celebrates 25th Anniversary in 2014 ...... 6, 7 Aaron J. Crowley ...... Stone Industry Consultant For the Right Strategy, Look Within, by Richard Pierce Thomas ...... 7 Joel Davis ...... Special Contributor International Fabricators Association Announces Annual Awards ...... 9 Jennifer Holder ...... Special Contributor Baby, It’s Cold Outside ...... 9 Amy Livingston ...... Special Contributor Maintaining Super Hard Floors, by Bob Murrell ...... 10, 13 Bob Murrell ...... Special Contributor Surfaces, Inc. Donates Glass Mosaic Floor to Miami Country Day School ...... 16 Frederick M. Hueston ...... Stone Care Consultant Mediterranea Introduces Flow Series ...... 16 Carmen Ghia ...... Foreign Desk Shenshoubyou, by Aaron J. Crowley ...... 18 Rufus B. Leakin ...... Guru of Folklore ELaser System Offers Incredible Speed and Accuracy ...... 19 Peter J. Marcucci ...... Feature Contributor A Pain in the BVD’s, by Sam Venable ...... 20 Anne Tenna ...... Human Resources Dept. February Faux Pas ...... 20 Richard Pierce Thomas ...... Leadership and Small Business Consultant Sports Quote of the Month ...... 20 Sam Venable ...... Special Contributor Covering ETC’s Award-Winning, Innovative Bio-Glass ...... 24 Stacie B. Williams ...... Special Contributor Toad You So ...... 24 Boomer Winfrey ...... Varmint County Correspondent It’s Mauler Time ...... 24 Please email address updates to [email protected]. Mallards of Leisure ...... 24 Please note that subscription requests, classified ad submission form and our Marble Institute of America Elects New Directors for 2014 ...... 25 2014 Advertising Guidelines are available online at www.slipperyrockgazette.net The National Kitchen & Bath Association Announces 2014 President and Executive Committee ... 26 Registration for Coverings’ 25th Exposition Still Open ...... 28 Hey, Where’s My Lunch? ...... 28 ® Wedding Days to Remember ...... 28 Bullet Proof Apron DELUXE The Varmint County Chronicles, by Boomer Winfrey ...... 29 Braxton-Bragg Offers New Akemi Impregnation Remover, by Joel Davis ...... 30 Omni Cubed Launches New and Improved Transport Cart Line for 2014 ...... 31, 33 The Slippery Rock Classifieds ...... 34 Creative Edge Cornerstones at Freedom Tower–One World Trade Center ...... 35 Techno™ Recycled Glass Surfaces by Architectural System, Inc. (ASI), by Stacy B. Williams ..... 37 NEW Florim USA Introduces Pier ...... 38 DESIGN! The Strange and Unusual ...... 38 The Stone Detective, by Frederick M. Hueston, PhD ...... 39 Rockcrete USA: Providing Price, Performance and Peace of Mind for 9 Years, by Jennifer Holder .. 41 Fabricator’s Friend Introduces Deluxe Apron, by Stacy B. Williams ...... 42
They Must Be Nuts
UTHORITIES in California a trailer parked on Highway 99 north of are trying to crack the case Sacramento. of a nut thief who This time several truckloads of wal- made off with nuts were taken from the facility. 140,000 pounds of walnuts. Authorities say rising prices — about $2 per pound — is what The theft, estimated at near- appears to be driving the recent ly $400,000, occurred in the walnut thefts. small Central Valley town of Now Available from No arrests have yet been Escalon. Investigators say it was made. one of the biggest to hit the booming indus- Walnuts are California’s fourth-lead- try. In October, about 12,000 pounds of ing agricultural export. China remains the 800-575-4401 www.braxton-bragg.com walnuts worth $50,000 were stolen from world’s leading producer of walnuts.
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Sims-Lohman Fine Kitchens and Granite Netuno Bordeaux 3cm granite combined with Continued from page 3 Kemp custom cabinets provides both classical charm and function to this upscale kitchen set- ting. Kemp Cabinets, LLC is a medium sized Amish custom cabinet manufacturer located in Indiana.
The custom cabinetry, built-in designs hous- ing baking ovens and the refrigerator, and the first-rate installation are hallmarks of the quality of design and product that Sims- Lohman delivers to its customers.
information, and once we do the template, be Growth & a Brilliant Future it electronic or hard, we are going to be back “This industry has come through a pretty five days later, or sooner, to install that job. tough time, and we have been very success- We do that whether we are busy or slow. So ful through this period. We are well capital- if we see a heavy volume in, say, Columbus ized, are members of the Marble Institute of or Indianapolis, we will sometimes look at our America, and in 2009 we were a $24 million other operations to support that work that is out per year company. This year we are going to of their area. finish up at around $69 million with an average “As far as a post installation follow-up, we growth of 30 percent per year, and we have do a variety of things. On new construction continuing plans for that double digit growth. jobs, our installation managers perform random We have very high customer satisfaction rat- audits. For remodel (lived in) work, we’ll send ings, and we measure everything, every day. Hidden Creek, a small cus- out a follow- up care package including a sur- Our customer service and execution time is also tom cabinet shop located in vey card and a gift cutting board. For our home very important to us with quick lead times and Ohio, supplied this unique center work, we call the customer with a short five day turnarounds. On top of that, we believe black acrylic vanity. The survey.” we have a fun and exciting place to work. It is onyx vessel sink was the In regard to purchasing stone, Sims-Lohman work, and it is serious, but at the end of the day client’s choice, from an un- known source. buys all of their materials from wholesalers it’s only cabinets and countertops, and none of within the United States, and when asked how us take our jobs too seriously. We really strive “Most of our home builders don’t want to tance is the respect shown by Sims-Lohman’s that squared with importing, John said: “With to have a good and fun working environment. have things slowed down by doing custom many installers who, day after day, walk into our relationship with the big box companies, “That said, our long-term goals are to contin- layout, and the big box stores have no need clients’ homes and set up temporary shop. we are driven into purchasing relationships ue to develop our existing markets and grow, as for this process either. It is only when we are “We complete about fifty granite installations with MS International on the Home Depot side, well as to look at surrounding markets in both working with a remodeler or custom builder per day within our total geography, so it’s and Cosentino, and International Logistics and the granite and cabinet end of things, and to that we do this, but it is not a big piece of our roughly two jobs per day per crew, and twenty Stone Distribution on the Lowes side. We also have fun doing it. After this story comes out, I work. We do, however, have the people and five crews per day. We do have the capacity to work with suppliers such as Dal Tile and Mont would love to hear the phone ring with people space to easily perform this if necessary. It is flex that up to a higher number, and if our vol- Granite. We are not importing any containers saying, ‘I read your story and would love to an art, and our team members do a good job ume demands this, we will slide a few people at all. We’ve evaluated doing that, but due to come to work for you,’ or an owner who says, with the homeowner. It usually takes the client back and forth within our organization. All of safety and economic factors we do not import. ‘I’ve been in the business for 15 years and a little while to see it, but eventually they get our fabrication and installations are done by our In each one of our fabrication facilities we have don’t have an exit plan. Would you be interest- it. Layout is sometimes an important piece of team members, and we do not subcontract any an indoor slab showroom, and we are showing ed in talking?’” the puzzle when doing those complicated jobs.” of our work. somewhere in the range of seven hundred and Visit their new website at www.sims-lohman. The end quality of fabricated stone work is “One of the unique things in all of our mar- fifty thousand dollars worth of material in each com or call 513-651-3510. For employment always of paramount importance as well as is kets is that we do installations five days after one of them, and in total, we hold three and a opportunities, contact Jodi Burke-Toncar at the final installed product, but of equal impor- the templating, so if we’ve been given all the half million dollars worth of slab inventory.” 513-667-3457, [email protected].
Shop www.braxton-bragg.com for Stone & Tile industry products Visit www.slipperyrockgazette.net for more Stone & Tile industry news | 6 feBruary 2014 slIppery rock GazeTTe From the Publisher’s Pen Coverings Celebrates 25th Anniversary in 2014 The Genesis of an Idea Show Celebrates Industry Success with “After-Hours” ON’T worry, this article has nothing to do with arguments Commemorative Party about the origins of the world, or if/when our ancestors came out of the caves or down from the trees. It is the, more or less, true story of how a useful idea was conceived and then implemented.
On a cold and windy night a couple of years ago, I had dinner with Doug Slocum. Doug is the founder of both the Slippery Rock Gazette and Braxton-Bragg. He is a very creative guy, bubbling over with ideas, some of which make sense. We had dinner at a local fish joint and as I remember it, the dinner was OK. After dinner, Doug invited me to his house for a taste of some very special bourbon that he had been keeping under lock and key. Of course I felt honored, and we proceeded up the mountain to the castle. While I was contemplating the fact that the bourbon was extraordinary and a vast improve- ment on the corn provided by mother nature, Doug hit me with an idea. Raising his glass, he said that times are difficult and we should help our customers by offering FREE! Classified ads in the Slippery Rock. My normal response to ideas not my own is to find fault with them, so I quickly pointed out the labor of typesetting (wonder if we still do that?), the huge expense of paper, ink, and postage, and most importantly that we would simply not be able to keep up with offering free ads. After making a few unkind remarks about my lack of sensitivity and mental acuity, Doug more or less gracefully accepted defeat. The next morning we had a meeting with the programming team that was working on the WENTY-FIVE years ago, the met with enthusiasm and excitement from the new SlipperyRockGazette.net website and it slowly dawned on me that a specialized “Craig’s tile and stone industry in first several hundred exhibitors. The inaugural List” for fabricators, installers, and contractors just might make sense. We then checked a the United States was gain- show also accomplished something no one couple of other websites, and when we saw how much people were charged for online ads, we ing momentum and needed a in the industry had been able to do — unite immediately changed our program scope to include FREE Classified Ads! single, cohesive venue for distributors, five industry associations under one umbrel- Well, the rest is history. Many people now visit www.SlipperyRockGazette.net each week retailers, contractors, installers and la: The Ceramic Tile Distributor Association and check out the free classified ads. Many people have also been able to sell unneeded equip- specifiers to see the finest examples of (CTDA), Tile of Spain/Spanish Ceramic ment, find employment, and advertise their need for things. It is open and absolutely free to new tile production available in North Tile Manufacturer’s Association (ASCER), fabricators, installers, contractors, and others in the trade. We exclude manufacturers of new America. Ceramics of Italy/Confindustria Ceramica, products and distributors of various products as well as weight loss programs, vitamins, and National Tile Contractors Association (NTCA) hair restoration products. The solution: Coverings, the first U.S. tile and and The Tile Council of North America stone exposition and conference, was founded (TCNA). The screen capture below will show you how easy it is to use: not only to showcase new products, tools and “It seems nearly impossible that it has been Email responses to: machinery, but also to provide networking 25 years since my first show,” said Inma Roca, opportunities, training and education on an Coverings Board Member and representative Rich Hassert [email protected] array of topics from design trends to installation from Tile of Spain. “The show unquestionably techniques and certification programs. hit the mark — finally there was a trade show, Placing your FREE Next year, Coverings will celebrate its 25th and not just an industry conference format online Slippery Rock Anniversary from April 29—May 2, 2014 at event, in North America.” classified ad is easy the Las Vegas Convention Center. The show Since that first show, Coverings has become as 1, 2, 3: will host an official Anniversary “After-Hours” overwhelmingly the largest and most important Party on Wednesday, April 30 from 9 p.m.-11 international platform for the tile and stone p.m. at a Las Vegas nightclub to celebrate this industry in the U.S., with more than 900 exhib- important milestone. The special event will itors, more than 70 conference sessions and a feature an open bar, music, networking and myriad of networking events annually — all reminiscing. Exhibitors and distributors can for free. purchase up to 10 tickets to share with custom- “When I look back and see how Coverings 1) Choose a catagory ers. Tickets are $60 each, and can be purchased has progressed over the years, these words by upon show registration at www.coverings.com. Peter Drucker come to mind: ‘Whenever you Additionally, Coverings attendees will receive see a successful business, someone once made a a 25th Anniversary commemorative collectible courageous decision,’” said Luciano Galassini, at the show. Coverings Board Member and Deputy Director General of Confindustria Ceramica. “By join- 2) Type in your ad Coverings Comes of Age ing forces with other tile associations and The first iteration of Coverings took place creating a tradeshow run by the industry, we’ve in 1990 in Anaheim, California, when Tile been able to transform the tile market in the Expo and The World Exposition of Ceramic U.S. Many things have changed over 25 years, Tile and Bathroom Furnishings merged, cre- but the show continues to be the best tool for 3) Preview and post ating The International Tile Exposition, which promoting tile in America among distributors, later became the International Tile and Stone contractors, specifiers and consumers.” Exhibition and eventually Coverings. By all accounts the show was a huge achievement, Continued on page 7
Shop www.braxton-bragg.com for Stone & Tile industry products Visit www.slipperyrockgazette.net for more Stone & Tile industry news | slIppery rock GazeTTe feBruary 2014 7 For the Right Strategy, Look Within Richard Pierce Thomas Leadership and Small Business Consultant
HERE is a common mistake money), and more importantly, why it mat- and then have the good fortune of having lived he visited one day to purchase a birthday card businesses make when devel- ters, both to the business and to the customer. through the fire walk, or two, before you truly for his wife. oping strategy—they focus One could even argue that the latter is more acquire competence. Staring at the display of cards, it dawned on too often on what is happen- important than the former. To underscore this, 3. Business Model – The most fickle of him why he wouldn’t get to where he needed ing externally while ignoring the most consider the following: Koch Industries built the three, while the first two can endure for a with his business—he didn’t have the right important place to start—internally, the largest privately held business in America lifetime, the business model may not. Some model. ensuring it has the components of an based on the principle that understanding what stand the test of time, many don’t. A friend’s Unlike his PC business with expensive and enduring business. creates the greatest value for experience with opening a complex inventory that was prone to obsoles- their customers is the most retail PC business in his rural cence or failures, the card shop had inexpensive It was through camping with my dad early on important thing. The first and hometown about ten years ago inventory, virtually non-existent failures, high- that I learned a framework for understanding most important element of illustrates this. er margins and longer shelf life. this. The campsites rarely had level surfaces its MBM® (Market Based Soon after opening his “I had to admit that no matter how well I and he showed me how a three-legged stool Management) Framework is, store, a greeting card shop managed the business,” he said soberly, “with- always finds its level. No matter how uneven “where and how…the orga- moved in next door and while out the right model, I’d always be a slave to it. the ground, the stool did not rock when I sat nization can create the most he watched to see how long And I didn’t have the right model.” Realizing on it. The analogy of the three-legged stool long-term value for custom- their business would last, his he could not change the reality of his situation, has stayed with me over the years and having ers and society.” If it is good business began to grow which he sold his business within six months. since experienced the uneven and often turbu- enough for Koch in building brought its own implications. Start 2014 on the right foot by taking a hard lent landscape of the free market in the aim of a $100B+ business, it is good Warranty returns, damaged look at your model. While exiting may not be building an enduring business, I have found that enough to work in our busi- product and an occasional the answer, it may be time for a significant it applies here as well. nesses as well. unhappy customer to name a change. Leveraging the analogy, there are three prin- 2. Competence – The busi- few. Add to this the hassles of ciples crucial to building enduring businesses. ness must be great at what it hiring and managing employ- Rick Thomas is a Principal and Director of When well understood and executed by the does, and by my definition is the combination ees; he began to question whether he had made Human Capital at Pilot Wealth Management, a organization, they will allow the business to of talent, learned skills, and scar tissue from the right decision. registered investment advisor in Oregon state. withstand any economic climate. They are as surviving a fire walk—leading the organiza- The business was never intended to be the Leading their focus on the human component follows: tion through a brush with mortality. To gain end-all, but rather a means to provide a lifestyle of building wealth, he consults and speaks to 1. Purpose – A well-understood and com- competence in your business, you must first he and his wife could enjoy once the operation organizations across the country, focusing on municated explanation of why the business be willing to sacrifice for it, be skilled enough ran on its own. The traffic at the card shop individual and organizational achievement. exists (of which by the way, is not about the to run faster and smarter than the competition, meanwhile, had grown to a steady stream and
Coverings Celebrates 25th Anniversary in 2014
Continued from page 6
Coverings Catapults Industry Growth from 977 million square feet in 1988 to 3.3 bil- The growth of Coverings, however, has come lion square feet at the industry’s peak in 2006, with limitations. While Anaheim proved to according to U.S. tile consumption data from be a popular venue in the show’s early years, the Tile Council of North America. During that the sheer size of Coverings restricts the loca- same time, the industry has witnessed a revolu- tions where it can take place, which currently tion in technology and design, all taking place includes convention centers in Las Vegas, at Coverings. From the institution of rectified Orlando, Atlanta and Chicago. tiles in 1993 to the introduction of large format “Each year, we seek to produce a show that tiles in 1998 and inkjet technology gaining pop- is more outstanding, impactful and memorable ularity around 2003, nearly every aspect of the than the last,” said Karin Fendrich, Coverings industry has evolved. show director. “Coverings exhibitors continual- “Since inception, Coverings has been about ly showcase outstanding products and inventive people and education—and over the years, booths with international flair, like no other the show has only improved,” said Svend trade show in the United States. Paired with Hovmand, Coverings Board Member and the most comprehensive educational track and representative of the Tile Council of North numerous networking opportunities, Coverings America. “Coverings has evolved to showcase continues to provide the platform that the truly impressive booths, brilliant products, live industry relies on to thrive and continue its installation demonstrations, and equally import- success all year long.” ant—our educational track. As tile and stone The show’s owners attribute the growth of the have become essential to the overall architec- industry to the success of Coverings. In fact, tile ture and design of many spaces, Coverings consumption has catapulted in the U.S. market remains critical to fulfilling industry demand.”
Shop www.braxton-bragg.com for Stone & Tile industry products Visit www.slipperyrockgazette.net for more Stone & Tile industry news | 8 feBruary 2014 slIppery rock GazeTTe
Shop www.braxton-bragg.com for Cyclone Dry Porcelain Blades Visit www.slipperyrockgazette.net for more Stone & Tile industry news | slIppery rock GazeTTe feBruary 2014 9 International Surface Fabricators Association Announces Annual Awards Industry Veteran Fadi Halabi Takes Top Honor
HE International Surface Fabricators Association (ISFA) announced the win- ners of its annual awards at the association’s recent annual meet- ing in Atlanta.
The ISFA awards are chosen by asso- ciation members, and given to those in the industry that stand out as the very best. Taking top honors, the Fabricator of the Year Award was given to Fadi Halabi of Duracite in Fairfield, Calif. The Fabricator of the Year is awarded to an individual of a fabricator member company that in the past year has best exemplified the ISFA ideals of quality, innovation, character and exemplary service to ISFA and/or the decora- tive surfacing industry, with overall excellence. Halabi, fabricator of solid surface, granite and other natural stone, quartz surfacing and recycled materi- Fabricator of the Year Award was given to Fadi als, operates his business with 10 locations in Halabi of Duracite in Fairfield, California. California and Nevada. He earned the award Halabi, fabricator of solid surface, granite and for being a model leader of a large fabrication other natural stone, quartz surfacing and recy- company and specifically for perfecting for his cled materials, operates his business with 10 locations in California and Nevada. He earned Baby, It’s Cold Outside business a color-coding process for the hearing the award for being a model leader of a large impaired, first introduced in the automotive fabrication company and specifically for per- UST how cold was it in said. A call to the department was not imme- industry. The process allows anyone at any fecting for his business a color-coding process Kentucky? Apparently cold diately returned the following morning. time to walk into any of the company’s shop for the hearing impaired, first introduced in the enough for an escaped prison- Vick was serving a six-year sentence for automotive industry. The process allows anyone locations and know exactly where in the process er to decide to turn himself in. burglary and criminal possession of a forged at any time to walk into any of the company’s a job is. shop locations and know exactly where in the instrument at the time of the escape from The other honored winners are: process a job is. Authorities said the inmate escaped from Blackburn Correctional Center. a minimum security facility in Lexington, There was no answer at the Sunset Motel The Associate of the Year Award is given to early January. As temperatures dropped into and Restaurant, where Roberts said Vick an associate member company that in the past The Envision Award is given to the ISFA the low single digits, officials say the man surrendered, that morning. year has best exemplified the role of servicing member firm or individual that excels in cre- walked into a motel and asked the clerk to the needs of fabricator member companies, and ating something imaginative and special for call police. who has best supported ISFA in all activities. the surfacing industry. The winner for 2013 Robert Vick, 42, of Hartford told the clerk This year’s winner is R.S. Hughes for its pro- was Cosentino for the creation of a whole new he wanted to turn himself in and escape the gram of offering ISFA members with product category in the surfacing industry with the arctic air, Lexington police spokeswoman discounts and for overall customer satisfaction. development of its new Dekton product. A new Sherelle Roberts said. Additionally, the company readily participates proprietary process, called Particle Sintering Vick was checked out by paramedics in ISFA functions and supports the associa- Technology (PST), was created in the invention and returned to Blackburn Correctional tion’s goals. of the product, which is likened to an acceler- Complex, Roberts said. ated process for creating metamorphic rock. “This was definitely of his own volition,” The Innovator Award is for the member Additionally Cosentino has been a long-time she said. “It’s cold out there, too cold to run firm or individual who goes outside the box to supporter of ISFA and its goals in the industry. around. I can understand why the suspect create a product or system that enhances the life The International Surface Fabricators would turn himself in.” or elevates the role of the surface fabricator. The Association (ISFA) is a not-for-profit trade Vick would have been dressed in pris- winner for 2013 was Russ Berry of A.S.S.T. in association dedicated to helping its members on-issued khaki pants, a shirt and a jacket Hannover, Pennsylvania, for applying ingenui- become more profitable through education, when he escaped, Department of Corrections ty to the field of solid surface fabrication that fostering professionalism and promoting the spokeswoman Lisa Lamb said. Windchill leads to the building of out-of-the-box items countertop industry. For more information or readings were 20 below zero that week in and amazing projects that others might shy to schedule an interview with ISFA presi- Lexington. away from. Berry is a past Board Member and dent, David Paxton, contact Communications The Lexington Fire Department treated President of ISFA, who has given tireless of his Director Kevin Cole at 815-721-1507 or Vick for hypothermia that evening, Roberts time for the betterment of the industry. [email protected].
Shop www.braxton-bragg.com for Stone & Tile industry products Visit www.slipperyrockgazette.net for more Stone & Tile industry news | 10 feBruary 2014 slIppery rock GazeTTe Maintaining Super Hard Floors Bob Murrell What are Super Hard Floors? Special Contributor
ATURAL stone, terrazzo, than stones that do not contain calcium. We can ceramic tiles, and decora- therefore group stones into two classifications, tive concrete I consider to be those that contain calcium, and those that do Super Hard Floors. not. Stones such as marble, limestone, terrazzo, and concrete all contain calcium and are sen- Natural stones such as marbles, granites, sitive to acidic materials. There are basically slates, and limestones are very common in two tests that are normally used to confirm the both commercial and residential environ- material in question: an acid test and a hardness ments. Ceramic tiles dominate the commercial test. Tests should always be performed on an restroom and kitchen market. New porcelain inconspicuous area. ceramic tile technology can give the look of Acids attack calcium-containing stones and natural stone with even more durability. The etch the surface. If the surface is polished, the terrazzo market is growing once again. Natural acid etch is more noticeable than with textured polishing of terrazzo is one of the latest and or honed surfaces. Providing that there are no hottest trends. Decorative and polished concrete coatings on the surface of the stone in question, are also very popular. All of these Super Hard a simple acid test may be all that is required Floor surfaces require proper products and to determine whether the stone contains calci- technical support to have a successful mainte- um or not. Simply place a drop of acid in an nance program implemented. inconspicuous area and observe the reaction. If the drop fizzes (effervesces), the stone contains Designing a Stone Care Program calcium. If there is no reaction, the stone does Natural stone conveys the upscale image that not contain calcium and is probably granite, corporate management teams want. Stone rep- slate, sandstone, or quite possibly some type resents that feel of solidity, perpetual beauty, of ceramic tile made to look like natural stone. class and warmth. For these reasons, these and The second test is also easily implement- other similar hard surfaces are being installed ed. Using a pocketknife (Mohs hardness of at exponential rates. There are literally billions between 6-6.5), pull the tip across the surface Polishing stone flooring requires different abrasives or chemicals for the different chemical and phys- of square feet of marble, granite, slate, terraz- of the material. Marble is typically between a ical characteristics of each kind of stone. Above, Bob Murrell (second from left) teaches the different zo, ceramic tile, and decorative concrete. This 3 and 4 on the Mohs hardness scale. Friedrich techniques for marble and black granite restoration at a recent hands-on workshop at Braxton-Bragg. means that there is ample opportunity for con- Mohs basically said it takes a higher number nature and is admired for its inconsistencies no longer work effectively, it will probably tractors to specialize in these surfaces as well to scratch a lower number. 1 is talc and 10 is and imperfections. These random patterns are be necessary to have the installation restored as conventional maintenance programs. Super diamond. Therefore, the marble should scratch what make marble and other natural stones so mechanically. Hard Floor programs generally lend to higher easily with no added pressure. Granites are desirable. Granite polishing compounds are also avail- profit margins as well, which is a welcome normally around a 7 on the scale and should not Maintenance on calcium containing stones able but since granite is acid resistant, these sight in today’s competitive market place. scratch with the knife. and non-calcium containing stones is identical, compounds can’t use the advantage of an acid. All natural stone, when used as a building Next, determine what the expected results except with respect to re-polishing. Marble is Therefore, granite must be polished mechani- material, requires knowledge of proper long- should be of the material in question. Is a highly normally a softer material than most granite cally using only superfine micro abrasives. It is term protection, maintenance, and restoration polished surface desirable? Is slip resistance and therefore develops wear patterns faster. a very slow process compared to the re-polish- to receive the full benefit from the investment. a major concern? Don’t forget economics and And because it contains calcium, marble is also ing of marble. Lack of knowledge can become an expensive ease of maintenance. What was the original more susceptible to chemical attack. However, One of the most desirable traits of natural practice. It is imperative in today’s market intent of the design? All of these issues should it is also much easier to restore the polish to stone is that, in most situations, it is completely that retail store operators, building owners, be of concern when designing a maintenance marble than to granite. Because marble will restorable. A mechanically restored floor is and contract cleaners know what type of nat- program for natural stone. There are three basic etch, we can actually use products that con- actually more valuable and desirable than a ural stone surfaces they are responsible for types of stone surfaces: 1) polished, 2) honed, tain special acids to aid in the polishing step newly installed floor. A properly restored floor and the appropriate maintenance methods to and 3) textured. Many times I have seen a honed the same way it is done at fabrication plants has no lippage (uneven tiles), looks better, and ensure their lasting beauty and durability. The (smooth finish with little or no light reflection) worldwide. is easier to clean. Because it is easier to keep responsibility to teach and inform these people limestone floor where the facility management Superfine abrasives mixed with either potas- clean, polished surfaces will last longer with is that of the suppliers, installers, fabricators, insisted on a high gloss appearance. The easiest sium oxalate or oxalic acid will polish most less frequency of re-polishing required. All and restoration professionals throughout the way this was possible was to use a topical fin- marble, limestone, and terrazzo very quickly stone flooring in Europe is ground flat when it stone-related industry. ish to achieve the look they thought the stone and efficiently. These marble polishing com- is installed for these reasons. If you are a BSC or contractor, the first step should present. This usually results in failure pounds and powders are available in ready-to- With improved diamond technology and is to contact a reputable distributor of quality both with respect to the expected appearance use formulas and can be used with conventional equipment, mechanical restoration projects are products and technical support who can actual- and cost. It could also be detrimental to the equipment to restore traffic lanes and areas much quicker than those of 20 years ago. ly help with the design of a stone care program. integrity of the stone. where the natural polish has been degraded. Restoration projects should be amortized over Suppliers should offer a quality comprehensive Through years of experience and technical There is also another method of polishing that at least a five year period when justifying the natural stone care product line. Partner with a evaluation it has been found that, in most all can add additional gloss called crystallization. cost. Maintenance costs will go down, appear- distributor you can count on for a long-term situations, it is always much easier, more cost This method typically uses a #0 steel wool pad ance levels will go up, and trip hazards will relationship who has superior technical support. effective, and results in a better appearance to to apply and buff the crystallizer. It is espe- lessen. All of these factors must be calculated When designing a maintenance program or maintain the stone in its original condition rath- cially helpful with green (serpentine) marble in the cost. Attending an acknowledged resto- before attempting a restoration project, it is er than a coating on the surface. and darker stones. It generally can’t make a ration and maintenance training seminar will necessary to determine the type of stone in Rules of thumb: 1) never try to make a bad floor look good but can make a good floor help the contractor learn this process and also question. Is it marble, limestone, granite, slate, stone something it is not; 2) whatever finish look better. help with confidence levels. terrazzo, or some other stone surface? Stones is desired, it is not poured on top from a bot- When the floor has deteriorated to a point that contain calcium are polished differently tle; and, 3) realize that stone is a product of where powders, compounds, or crystallizer Continued on page 13
Shop www.braxton-bragg.com for Stone & Tile industry products Visit www.slipperyrockgazette.net for more Stone & Tile industry news | slIppery rock GazeTTe feBruary 2014 11 ROLL when you can Our cart line-up has been updated with even more features to help your crew be safe and efficient, all with fewer workers required for the job..."roll when you can" with our carts to add more profit to your bottom line.
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