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Advertising Opportunities with West Midlands Metro Advertising Opportunities with West Midlands Metro West Midlands Metro is the brand-new name for the region’s popular and growing tram network, operated by Midland Metro Limited (MML). MML is a new company which, although 100% owned by the West Midlands Combined Authority, functions as a standalone business. We commenced operation of the current Metro line between Wolverhampton and Birmingham from 24th June 2018 following the award of a 15-year contract. During that time, we’ll be working with our partners at Transport for West Midlands and the Midland Metro Alliance who are responsible for developing the future extensions of the network to Edgbaston, Wolverhampton Railway Station, Solihull and Brierley Hill. The change in Metro operator means that MML is now able to offer external and internal advertising opportunities to local and national clients. The Metro operates through some of the busiest footfall areas in the West Midlands and carries over 6 million customers a year, so brand exposure is definitely guaranteed! West Midlands Metro in numbers 21 Trams in the current fleet 26 stops including 5 railway station interchanges 13 miles of track on the current line Trams run from every 6 minutes at peak times Over 6 million passenger journeys will be made in 2018 External Advertising The West Midlands Metro fleet currently consists of 21 trams, 5 carriages long. External space available is a ‘T side’ including all cove panels above the windows plus all of the square centre carriage including contravision on the windows. CAF Urbos 3 tram - Livery scheme Side 1 SideSideSide 11 11 With over 6 million predicted passenger journeys in Side2018 2and our route passing through some of the busiest footfall areas in BirminghamSide 2 and Wolverhampton,SideSideSide 2 22 this is the biggest mobile billboard in the West Midlands! Production & Media External Tram Advertising fitting 3 months 6 months 12 months T side - per side £3,875 £8,970 £16,146 £29,063 T side - both sides of 1 tram £6,985 £17,500 £31,500 £56,700 Further media rate discounts are available for agency bookings, multiple trams and long-term commitments. All rates shown are plus VAT. Tram image used for illustration purposes only. Intellectual property and copyright. Stewart Signs Limited retain all intellectual property rights and copyright for this document. All rights reserved. It may not be duplicated, altered or distributed without explicit written consent. Stewart Signs Limited do not accept any contractual or consequential liability for the content, scale or dimensional accuracy of this document. It should be used for indication purposes only. Stewart Signs Rail, Trade Fitting & Maintenance (TFM) and Highway Visibility are trading names of Stewart Signs Limited Drawing Number Date Customer DescriptionIntellectual property and copyright. Stewart Signs Limited retain all intellectual property rights and copyright for this document. All rights reserved. It may not be duplicated, altered or distributed without explicit written consent. Stewart Signs Limited do notIntellectual accept any propertycontractual and or copyright.consequential Stewart liability Signs for the Limited content, retain scale all intellectualor dimensional property accuracy rights of and this copyright document. for Itthis should document. be used All for rights indication reserved. purposes It may only. not Stewart be duplicated, Signs Rail, altered Trade or Fittingdistributed & Maintenance without explicit (TFM) written and Highway consent. Visibility are trading names of Stewart Signs Limited Stewart Stewart Signs Signs Limited Limited retain retain all intellectual all intellectual property property rights rights and copyright and copyright for this for document. this document. AllTel: rights All023 rights reserved. 8025 reserved. 4781 It may It notmay be not duplicated, be duplicated, altered altered or distributed or distributed without without explicit explicit written written consent. consent. Stewart Signs Limited do not accept any contractual or consequential liability for the content, scale or dimensional accuracy of this document.IntellectualIntellectual It shouldproperty property be andused copyright. andfor indication copyright. purposes only. Stewart Signs Rail, Trade Fitting & Maintenance (TFM) and Highway Visibility are trading names of Stewart Signs Limited JN/lc30566-edtramqatar-v1 08/01/18StewartStewart Signs Signs Limited Limited Edinburghdo not do accept not accept any contractual any Trams contractual or consequential or consequentialUrbos liability liability for 3 the forTram content, the content, scale - Edinburgh scaleor dimensional or dimensional accuracy accuracyTram of this of document. this- Qatar document. It should ItLivery should be used be usedfor indication for indication purposes purposes only. Stewartonly. Stewart Signs Signs Rail, TradeRail,ww Trade Fittingw.stewartsigns.co.uk Fitting & Maintenance & Maintenance (TFM) (TFM) and Highway and Highway Visibility Visibility are trading are trading names names of Stewart of Stewart Signs Signs Limited Limited DrawingSG02313-01 Number Date Customer Description Drawing Number Date Customer Description Tel: 023 8025 4781 DrawingDrawing Number Number DateDate CustomerCustomer DescriptionDescription Tel: 023 8025 4781 JN/lc30566-edtramqatar-v1 08/01/18 Edinburgh Trams Urbos 3 Tram - Edinburgh Tram - Qatar Livery Twwel: Tw023el:.stewartsigns.co.uk 023 8025 8025 4781 4781 JN/lc30566-edtramqatar-v1 08/01/18 Edinburgh Trams Urbos 3 Tram - Edinburgh Tram - Qatar Livery www.stewartsigns.co.uk JN/lc30566-edtramqatar-v1JN/lc30566-edtramqatar-v1SG02313-01 08/01/1808/01/18EdinburghEdinburgh Trams Trams UrbosUrbos 3 Tram3 Tram - Edinburgh - Edinburgh Tram Tram - Qatar - Qatar Livery Livery wwwww.stewartsigns.co.ukw.stewartsigns.co.uk SG02313-01 SG02313-01SG02313-01 Internal Advertising With over 20,000 customers using the Metro every day, there are plenty of ‘eyes’ attracted to internal messaging. We have the internal cove panels available to use, between the top of the windows and ceiling, these are situated just above seated passengers and at eyeline for standing passengers. Packs of cove panels can be positioned across the tram fleet depending on the campaign weight. A pack of 42 would cover 2 cove sites on 21 trams - that’s all of the tram fleet! Other options include taking over all 16 cove sites on a tram to deliver exclusive coverage and long term campaigns are also available. Contact us for more details and rates. Production & Media Internal Tram Advertising fitting 2 weeks 4 weeks 12 weeks 10 x large coves (from 1670mm x 180mm) £255 £290 £520 £1,500 20 x large coves (from 1670mm x 180mm) £510 £540 £980 £2,800 42 x large coves (from 1670mm x 180mm) £1,020 £990 £1,800 £4,900 Further media rate discounts are available for agency bookings, multiple trams and long-term commitments. All rates shown are plus VAT. Internal cove advert images used for illustration only. Contact us For more information and to check availability please contact Jamie Swift at [email protected] See our new website westmidlandsmetro.com Get social @WMetro WMetro.
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