A Roundup of Noteworthy Canadian Foodservice Findings for the Week of Jan

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Industry Insights A roundup of noteworthy Canadian foodservice findings for the week of Jan. 25, 2021 IGNITE COMPANY Plant-Based Promotions Continue to Loom Large The arrival of 2021 has done nothing to protein. It is meant to have pepperoni’s slow the steady progression of plant- characteristic fat marbles and is made based offerings across Canadian with fennel, black pepper, garlic and menus. paprika. For example, Starbucks Canada Finally, Harvey’s is running a Lightlife recently introduced the dairy-free promotion featuring a Lightlife Burger Honey Oat Latte, a permanent addition combo with a side of fries and a drink to the menu, featuring oat beverage for $7.49. and Starbucks Blonde Espresso combined with honey and topped with toasted honey topping. Meanwhile, Pizza Nova plans to add plant-based pepperoni. Starting Jan. 11, the chain will offer Field Roast Plant-Based Pepperoni, the first pepperoni alternative made with pea

Starbucks Canada’s Honey Oat Latte Source: Technomic Ignite company news Image Source: Starbucks Canada website

© 2021 Technomic, Inc. 2 IGNITE MENU Breakfast Sandwich Leading Breakfast Sandwiches Incidence on Menus Spotlight Egg Sandwich 98 Bacon Breakfast Sandwich 88 According to Technomic’s 2020 sandwich and that’s increased to 21.3% Canadian Sandwich Consumer Trend of operators in Q2 2020. Ham Breakfast Sandwich 52 Report, breakfast sandwich purchases The breakfast sandwich types on the are on the rise. Some 28% of rise year over year include breakfast consumers purchase breakfast tacos (up 50.0%), veggie breakfast sandwiches away from home during the sandwiches (up 33.3%), mixed protein Fastest-Growing Breakfast Sandwiches week at least once every 90 days, up % Growth breakfast sandwiches (up 33.3%) and on Menus from 19% in 2018, and 19% purchase egg sandwiches (up 4.3%). Mayo, them on the weekend, up from 15% in Breakfast Tacos +50.0% spinach and sausage are just some of 2018. Further, 18% of consumers the fastest-growing ingredients on strongly agree that they’re purchasing breakfast sandwiches. Veggie Breakfast Sandwich +33.3% breakfast sandwiches outside of typical breakfast hours more often than they Expect to continue to see innovation in Mixed Protein Breakfast Sandwich +33.3% were a year ago (including 26% of this mealpart, with regard to ingredients those ages 18-34). (such as more global infusions, including salsa verde, or spicy features, including As a result, we’ve seen a steady increase jalapeno), time of day it’s promoted and of breakfast sandwich mentions at types of restaurants offering breakfast operations. In Q2 2016, for example, sandwiches. 19.7% of operators menued a breakfast

Source: Technomic Ignite menu data, Q3 2019-Q3 2020

TOP-RATED FSR BRANDS Health and Quality FOR AVAILABILITY OF HEALTHY OPTIONS Stand Out at these Cora 51% Top FSRs Scorese Rotisserie & Ribs 46% The FSR brands that are rated highest Adding trendy health-halo ingredients for availability of healthy offerings focus like quinoa to a salad or bowl can on fresh and quality ingredients. Many increase the protein content of the dish. top FSR brands incorporate high-quality This addition can also make the dish ingredients or options with a health halo more filling and increase the overall to help promote the value of their value of the item. Milestones offers a Keg Steakhouse & Bar 46% dishes. lighter dish that includes chimichurri sea bass with seasonal vegetables and Additionally, a third (33%) of consumers tricoloured quinoa. strongly agree that they would be very likely to order healthier options at restaurants if they were offered. This Toujours Mikes 41% reflects how operators that have a range of healthy options can help to drive sales and eliminate the veto vote from group ordering. Milestones 38%

Source: Technomic Ignite consumer data featuring the Technomic 2020 Canadian Healthy Eating Consumer Trend Report and consumer brand metrics, Q4 2019-Q3 2020

One menu strategy many operators of pizza purveyor’s new Sausage Sizzle global restaurant brands are leveraging Pizza aims to recast a local summer in the “current normal” is product barbecue specialty in a delivery-friendly localization. Several major chains have pizza format rolled out LTOs that showcase well- Burger King Singapore—for Chinese known food favourites from a specific New Year, the burger slinger introduced country or region, often in a new or a range of products showcasing the unexpected context to build excitement. flavours of local favourite chile crab Here are a few examples of how brands California Pizza Kitchen Japan—the are looking to get closer to consumers American pizza brand launched Unagi in the markets they serve: Pizza showcasing freshwater eel McDonald’s China—the burger giant prepared kabayaki style recently debuted its first-ever take on McDonald’s France—as the country the traditional meat bun known as returned to confinement this fall, the roujiamo chain brought back its highly localized Domino’s Australia—the U.S.-based McBaguette Burger

Domino’s Australia’s Sausage Sizzle Pizza Image Source: Domino’s Australia press release Source: Technomic Global Foodservice Navigator Program

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