Running Socks 2018 Product Line
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TECHNOLOGIES RUNNING SOCKS 2018 PRODUCT LINE HYPER THINTM RUNNING page 6-7 NO MINI SHOW CREW White Gray Periwinkle Black Torrid Red Big Sky Blue Sublime White Gray page 8-9 THIN RUNNING NO MINI SHOW CREW TAB Gray/White Big Sky Blue/White October Pink/White Sunburst Orange/Gray Royale/Anthracite Black Gray/White Big Sky Blue/White October Pink/White RUNNING LITE-MESH page 10-11 NO SHOW TAB Floral Light Pink White/Gray Sublime October Pink Torrid Red Royale Navy Anthracite Black MINI CREW White/Gray Sublime October Pink Torrid Red Royale Navy Anthracite Black RUNNING page 12-13 NO MINI SHOW CREW TAB White/Gray Sublime/Anthracite October Pink/Anthracite Red/Anthracite Royale/Anthracite Anthracite/Black Black White/Gray Sublime/Anthracite COLD WEATHER RUNNING LITE TRAIL RUNNING page 14-15 page 16-17 MINI CREW OVER CALF CREW October Pink Gray SPEEDGOAT Sublime Red Black Black TRAIL RUNNING page 18-19 ¼ CREW CREW Black/Lime Green Gray/October Pink Black/Gray Black/Lime Green Gray/October Pink Black/Gray HOT WEATHER RUNNING TRIATHLETE page 22-23 MINI CREW DOUBLE CREW TAB White/Blue HAWKS White/Gray Anthracite/Orange CREW Periwinkle Black Torrid Red Big Sky Blue Sublime STEPHANIE WALMSLEY ¼ CREW CREW Sunburst Orange/Gray Royale/Anthracite Black Black Gray/White Big Sky Blue/White October Pink/White Sunburst Orange/Gray Royale/Anthracite Black CREW White/Gray Sublime October Pink Torrid Red Royale Navy BITTERSWEET Black ¼ CREW CREW October Pink/Anthracite Red/Anthracite Royale/Anthracite Anthracite/Black Black White/Gray Black White/Gray Black ¼ CREW CREW ELLIE TOLLEFSON October Pink Gray SPEEDGOAT ELLIE TOLLEFSON JESTER BOSIO MAXIMUM PROTECTION MAXIMUM PROTECTION page 20-21 RUNNING TRAIL RUNNING MINI ¼ CREW CREW White/Orange SAGE Gray/Orange SHARMAN page 24-25 SPECIAL EDITION STEPHANIE WALMSLEY BITTERSWEET ELLIE SPEEDGOAT TOLLEFSON BOSIO HAWKS SAGE SHARMAN THE PROBLEM MOISTURE IS THE ENEMY For a runner, moisture is the foot’s worst enemy. Moisture causes painful/race-ending blisters, Athlete’s Foot, odor causing bacteria and over-all discomfort. Runners’ feet are going to get wet either from sweat, puddles, wet grass, rain, or by getting splashed at a race water station. In cold/freezing weather, moisture pulls heat away from the skin 23 times faster than air, reducing the temperature so rapidly that wet feet become painfully cold and much more susceptible to frostbite or Non-Freezing Cold Injury. Marketing Hype Can’t Escape the Laws of Physics Wicking fiber socks all claim to keep feet dry. However this is marketing hype and doesn’t change the facts that wicking fiber socks are not able to keep feet dry. Most wicking fibers are made from polyester, acrylic, nylon or wool and are Hydrophilic (water liking) because they have positive & negative charges on their surfaces. This attracts the negative & positive charges of the water or sweat molecules. Moisture sticks to wicking fibers Because wicking fibers attract moisture and are next to the skin, they hold moisture against the skin, keeping skin wet. Once wet, wicking fiber socks remain wet until well after the sweating stops and the slow process of evaporation inside a shoe takes place. Wicking fibers hold moisture against the skin WICKING FIBER SOCK Wicking fiber sock manufacturers say their socks wick moisture “away” from the skin. This is misleading as wicking fiber socks also WICKING FIBERS wick sweat across and towards the OUTSIDE skin, which helps keep the skin wet. WICKING FIBERS Wicking fiber technology works better for a shirt INSIDE were the sweat can evaporate to the open air, SKIN versus a sock that’s trapped inside a shoe where (SWEAT) little if any evaporation can take place. Wicking sweat across the skin 4 photo: Luis Escobar THE SOLUTION TECHNOLOGIES THE SCIENCE OF KEEPING SKIN DRY Dryness Only 2 Different Technology Layers Can Provide The laws of physics dictate that no single fiber technology can attract and repel moisture at the same time. To overcome this, drymax products utilize two opposite type fiber technologies interwoven to form inner and outer layers. Super Hydrophobic Fiber Technology drymax fibers do not wick because they are Super Hydrophobic (moisture repelling). At the molecular level, moisture doesn’t adhere to the inner layer of drymax terry loops. drymax molecule drymax FIBERS REPEL MOISTURE DRYMAX SOCK Removing Sweat From The Skin Because moisture does not adhere to the drymax fibers, they are able to OUTER mechanically lift sweat off the skin like a LAYER squeegee and instantly transfer it into the DRYMAX moisture attracting outer layer without FIBERS retaining moisture on the inside. (SWEAT) SKIN L LAY UA ER D A Self Contained System – Guaranteed to Work OUTER We designed a self-contained Dual Layer Sweat Removal S System so we did not have to rely on the shoes to help keep W INNER M E E feet dry. This system works so well we guarantee it will A T T S keep feet dry and comfortable in all types of footwear, in R S Y E M OVA L cold, hot and even wet conditions WHAT YOU WEAR ON YOUR FEET AFFECTS COMFORT AND PERFORMANCE. CHOOSE YOUR SOCKS WISELY - YOUR FEET DEPEND ON IT. For more technical information see page 26-27 5 TM HYPER THIN RUNNING designed to be the world’s lightest running sock NEW SMALLER RETAIL PACKAGING Many runners prefer to wear thin socks. Thin socks provide little protection from moisture, friction and blisters. The Hyper Thin Running socks are able to protect feet much better than other thin running socks because they have our race proven Dual Layer Sweat Removal System. HYPER THIN TM RUNNING SUPERIOR TECHNOLOGY #1 TECHNOLOGY TO KEEP FEET DRY ANTI-BLISTER . 3D ADVANCED FIT ACTIVE ODOR CONTROL . DURABLE NO SHOW White Gray Periwinkle NEW Big Sky Blue Sublime Torrid Red Black Designed to be the world’s lightest running socks, a single no show sock weighs about 10 grams in size Large. The Hyper Thin sock is about as thin as a dime. 6 TECHNICAL FEATURES: BREATHABLE MESH STRIPE VENTS ANTI-SLIP WEDGE FLAT TOE SEAM DRYMAX DUAL INSIDE LAYERS SIZE MARK Y HEEL MOISTURE ATTRACTING OUTSIDE LAYER VENTED ARCH BAND STRIPE VENTS HEAT ESCAPES MINI CREW White Gray Periwinkle NEW Big Sky Blue Sublime Torrid Red Black CREW WALMSLEY STEPHANIE 7 THIN RUNNING NEW SMALLER RETAIL PACKAGING Our Thin Running socks are flat knit (without terry) and are just slightly thicker than our Hyper Thin™ Running socks. They are made for use in cool to hot conditions, keeping feet cool, dry and comfortable. THIN RUNNING SUPERIOR TECHNOLOGY #1 TECHNOLOGY TO KEEP FEET DRY ANTI-BLISTER . 3D ADVANCED FIT ACTIVE ODOR CONTROL . DURABLE NO SHOW TAB Gray/White Big Sky Blue/White October Pink/White Sunburst Orange/Gray Royale/Anthracite Black MINI CREW 1/4 CREW Gray/White Big Sky Blue/White October Pink/White Black Sunburst Orange/Gray Royale/Anthracite Black 8 TECHNICAL FEATURES: BREATHABLE MESH ANTI-SLIP WEDGE FLAT TOE SEAM DRYMAX DUAL INSIDE LAYERS SIZE MARK Y HEEL MOISTURE ATTRACTING OUTSIDE LAYER ARCH BAND CREW Gray/White Big Sky Blue/White October Pink/White Sunburst Orange/Gray Royale/Anthracite Black NEW for 2018 - drymax Thin Running Socks for Kids! The same Dual Layer Technology top runners count on to keep them dry and comfortable is now available for active children. Available in 4 different color combo 3-packs! Leg Height: NO SHOW Size: XS USA 1-3 9 RUNNING LITE-MESH NEW SMALLER RETAIL PACKAGING The drymax Running Lite-Mesh sock is our most popular running sock because for most people it seems to be the right balance between a thin and a thick running sock. RUNNING LITE-MESH SUPERIOR TECHNOLOGY #1 TECHNOLOGY TO KEEP FEET DRY ANTI-BLISTER . 3D ADVANCED FIT ACTIVE ODOR CONTROL . DURABLE NO SHOW TAB Floral Light Pink White/Gray Sublime October Pink Torrid Red Royale Navy NEW Anthracite Black MINI CREW White/Gray Sublime October Pink Torrid Red Royale Navy NEW Anthracite Black 10 TECHNICAL FEATURES: BREATHABLE MESH ANTI-SLIP WEDGE LD STRIPE VENTS LOW DENSITY FLAT TOE SEAM DRYMAX = PROTECTIVE DUAL PADDING INSIDE LAYERS SIZE MARK Y HEEL MOISTURE ATTRACTING OUTSIDE LAYER VENTED ARCH BAND CREW White/Gray Sublime October Pink Torrid Red Royale Navy NEW BITTERSWEET NEW Black 11 RUNNING NEW SMALLER RETAIL PACKAGING The drymax Running Sock is our original running sock. It is a great choice for the runner who is looking for the comfort of protective padding. RUNNING SUPERIOR TECHNOLOGY #1 TECHNOLOGY TO KEEP FEET DRY ANTI-BLISTER . 3D ADVANCED FIT ACTIVE ODOR CONTROL . DURABLE NO SHOW TAB White/Gray Sublime/Anthracite October Pink/Anthracite Red/Anthracite Royale/Anthracite Anthracite/Black Black 1/4 CREW White/Gray Black 12 TECHNICAL FEATURES: BREATHABLE MESH ANTI-SLIP WEDGE MEDIUM DENSITY FLAT TOE SEAM DRYMAX = PROTECTIVE DUAL PADDING INSIDE LAYERS SIZE MARK Y HEEL MOISTURE ATTRACTING OUTSIDE LAYER VENTED ARCH BAND MINI CREW White/Gray Sublime/Anthracite October Pink/Anthracite Red/Anthracite Royale/Anthracite Anthracite/Black Black CREW White/Gray Black 13 COLD WEATHER RUNNING Are you selling the same socks in January as you are in July? RETAIL PACKAGING In cold or freezing temperatures, moisture is the skin’s worst enemy. Moisture pulls heat away from the skin 23 times faster than air, and can reduce skin temperature so rapidly that wet feet feel painfully cold. Wet skin makes the feet much more susceptible to frostbite and Non-Freezing Cold Injury. Staying dry is critical to remaining warm, comfortable and safe in cold weather BEST at and no sock has proven to keep feet drier than drymax technology socks. KEEPING FEET WARM The wind chill factor often causes the front part of the leg to become the coldest; therefore a third layer of drymax fiber insulation was added along the Cold Weather sock’s leading edge.