Putting High- Quality Online Learning Within 1 Reach CU Online Update

Agenda & Goals

1. Who Are We Serving?

2. The Opportunity

3. Case Study: CU Denver Business School

2 4. What’s Ahead for CU Online

5. Q & A The Opportunity

• 84,302 Fully Online Students in Enrolled in Postsecondary Education – (IPEDS 2017) • System in FY’20 = ~ 7,000

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Not all reasons for visiting were related to their programs. Twelve percent reported attending a sporting Theevent on Opportunitycampus. Nine percent took part – in a Instudent Our activity, playedBackyard a sport, or took advantage of the campus gym facilities.

How far do you live from the closest campus/service center of the school you attend? 75% of Online Students Surveyed 5% 4% Chose an Institution Within 50 Miles of Where They Live

32% 18% 25% 10%

10 miles or less 76 to 100 miles 2% 4%

11 to 14 miles 101 to 500 miles

15 to 50 miles More than 500 miles

51 to 75 miles Not sure

Have you visited the campus/service center of the school you are Magda, A. J., Capranos, D., & Aslanian, C. B., (2020). Online college students 2020: attending within the lastComprehensive 12 months? data on demands and preferences. Louisville, KY: Wiley Education Services. 4

30% Yes

No 70%

seCTIon 4: feaTURes of onlIne PRoGRaMs 41 Online College Students 2020: Comprehensive Data on Demands and Preferences The Opportunity

5 Who Are We Serving?

Working Professionals

Non- Degree Traditional Completers Students

6 Prospective Online Student Expectations

• Cost of program I have been interested in pursuing • Speed to completion my degree for some time. CLARITY • Admission requirements “ • Availability of programs It (the website) was easy to navigate and Enrollment Navigator

Erica Steinberg was so helpful. I

asked for her advice on a variety of • Skills & credentials that align to

things from how many letters of employer demand recommendation I should get to • Institution brand & reputation “ RELEVANCE what areas of my career to highlight • Placement and internship opportunities to help my chances of getting in. • Industry relevant curriculum She was so knowledgeable and helpful.

• Streamlined admissions process – Ana Trujillo Limón • Simple/competitive credit transfer Editor-in-Chief SUPPORT • Multiple entry points Financial Planning Association • Responsive support from 1st contact CU Denver MBA Student through graduation Office of Digital Education

Founded in January 2018 to support CU Denver | Anschutz and the goals of the Board of Regents Online Resolution

ODE Strategic Priorities:

1. Elevating student success and pathways to graduation 2. Growing access via online enrollment across new student populations 3. Advancing excellence in digital education and scholarship

8 Office of Digital Education – 2.0

In May 2020, asked to broaden our charter to support all four campuses

Key Milestones • Launched the President’s Fall ‘20/Spring ‘21 Campaign to support increased enrollment across all four campuses • Began architecting future partnership model with the campuses to enable long-term online student growth • Evaluated and recognized by two national online consultancies as having commercial-level capabilities, and a solid foundation for building a leading online operation

9 Office of Digital Education – Providing Comprehensive Online Support

Marketing Services • Broadening the awareness of CU’s high-quality online programs in a highly competitive market

Student Recruitment Services • Creating a meaningful first impression of CU for prospective students as they navigate the program selection and application process

Student Enrollment & Success Coaching • Increasing online student satisfaction, engagement, retention and progress to graduation

Instructional Design • Partnering with faculty to collaboratively design quality online programs and courses

Faculty Training • Advancing faculty skills and knowledge for online teaching and technology

Academic ServicesAcademic Evaluation All the above services are linked by a foundation of enabling support teams across • Measuring learning effectiveness, student and faculty satisfaction, Operations, Financial Administration, and Project Management. accessibility, and scalability through a holistic perspective Case Study: CU Denver Business School

11 Case Study: CU Denver Business School

- Pre-existing experience/capacity - ODE 1.0 - RFP - Programs in the CU Online portfolio - Partnership Opportunity - Change management

12 Case Study: CU Denver Business School

Initial Impact at the Business School CU Denver Online Professional MBA Program – Program rethink 77 – Course redesign investment 80 – Delivery model adjustment 70 – Alignment of marketing, recruiting and admissions 60 – Next steps and implications for existing 50 29 programs, etc. 40

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Additional Benefits 20

– Year over year new online student growth of 10 165% 0 – In spring 2020 and fall 2019, term-to-term Fall 2019 Fall 2020 retention rates for online students were 3% New Fully Online Student Enrollment and 7% higher respectively than for non-fully online students 13 Case Study: CU Denver Business School

The “Portfolio” Approach to Program Development Benefits Conceptual Example – MBA with multiple specializations enabled a more competitive offering MBA Curriculum With 9 MS Marketing MS Accounting MS Management MS Finance • Lower per program marketing costs Specializations Curriculum Curriculum Curriculum Curriculum – Efficiencies gained through shared courses across multiple programs • All MS programs share at least 4 courses – all designed in an 8-week format – Speed to market for additional MS programs

14 Case Study: CU Denver Business School

Outstanding Faculty Feedback:

• “As a participant in the Online Skills Mastery course, I can attest to the effectiveness and high-quality instruction I received and am proud of the courses I have created with the guidance of ODE…The process developed by ODE is comprehensive, high-quality, and well received by faculty.” – Emily Vera, Director of Online Programs and Senior Instructor, University of Colorado Denver Business School

• “The course-mapping with Alexis was a very helpful and pleasant process for me to re-think about the most effective way to communicate the values of the course to students, and this exercise goes beyond the online course that I’m developing and has a very positive impact on all my other courses.” – Dr. Lan Liang, Assistant Professor, Marketing, University of Colorado Denver Business School

15 What’s Ahead for CU Online

– Bring the best of the University of Colorado online under one banner: CU Online – Extend the capabilities and expertise of ODE to all four campuses to support the launch and growth of high quality, market-aligned online programs – Continue advancing and refining ODE capabilities and technology to support the growth of the campus programs – Collaborate with the campuses to bring forward online programs that they want to grow beginning in fall 2021

16 Q & A

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