Putting High- Quality Online Learning Within 1 Reach CU Online Update Agenda & Goals 1. Who Are We Serving? 2. The Opportunity 3. Case Study: CU Denver Business School 2 4. What’s Ahead for CU Online 5. Q & A The Opportunity • 84,302 Fully Online Students in Colorado Enrolled in Postsecondary Education – (IPEDS 2017) • University of Colorado System in FY’20 = ~ 7,000 3 Not all reasons for visiting were related to their programs. Twelve percent reported attending a sporting Theevent on Opportunitycampus. Nine percent took part – in a Instudent Our activity, playedBackyard a sport, or took advantage of the campus gym facilities. How far do you live from the closest campus/service center of the school you attend? 75% of Online Students Surveyed 5% 4% Chose an Institution Within 50 Miles of Where They Live 32% 18% 25% 10% 10 miles or less 76 to 100 miles 2% 4% 11 to 14 miles 101 to 500 miles 15 to 50 miles More than 500 miles 51 to 75 miles Not sure Have you visited the campus/service center of the school you are Magda, A. J., Capranos, D., & Aslanian, C. B., (2020). Online college students 2020: attending within the lastComprehensive 12 months? data on demands and preferences. Louisville, KY: Wiley EduCation Services. 4 30% Yes No 70% seCTIon 4: feaTURes of onlIne PRoGRaMs 41 Online College Students 2020: Comprehensive Data on Demands and Preferences The Opportunity 5 Who Are We Serving? Working Professionals Non- Degree Traditional Completers Students 6 Prospective Online Student Expectations • Cost of program I have been interested in pursuing • Speed to completion my degree for some time. CLARITY • Admission requirements “ • Availability of programs It (the website) was easy to navigate and Enrollment Navigator Erica Steinberg was so helpful. I asked for her advice on a variety of • Skills & credentials that align to things from how many letters of employer demand recommendation I should get to • Institution brand & reputation “ RELEVANCE what areas of my career to highlight • Placement and internship opportunities to help my chances of getting in. • Industry relevant curriculum She was so knowledgeable and helpful. • Streamlined admissions process – Ana Trujillo Limón • Simple/competitive credit transfer Editor-in-Chief SUPPORT • Multiple entry points Financial Planning Association • Responsive support from 1st contact CU Denver MBA Student through graduation Office of Digital Education Founded in January 2018 to support CU Denver | Anschutz and the goals of the Board of Regents Online Resolution ODE Strategic Priorities: 1. Elevating student success and pathways to graduation 2. Growing access via online enrollment across new student populations 3. Advancing excellence in digital education and scholarship 8 Office of Digital Education – 2.0 In May 2020, asked to broaden our charter to support all four campuses Key Milestones • Launched the President’s Fall ‘20/Spring ‘21 Campaign to support increased enrollment across all four campuses • Began architecting future partnership model with the campuses to enable long-term online student growth • Evaluated and recognized by two national online consultancies as having commercial-level capabilities, and a solid foundation for building a leading online operation 9 Office of Digital Education – Providing Comprehensive Online Support Marketing Services • Broadening the awareness of CU’s high-quality online programs in a highly competitive market Student Recruitment Services • Creating a meaningful first impression of CU for prospective students as they navigate the program selection and application process Student Enrollment & Success Coaching • Increasing online student satisfaction, engagement, retention and progress to graduation Instructional Design • Partnering with faculty to collaboratively design quality online programs and courses Faculty Training • Advancing faculty skills and knowledge for online teaching and technology Academic ServicesAcademic Evaluation All the above services are linked by a foundation of enabling support teams across • Measuring learning effectiveness, student and faculty satisfaction, Operations, Financial Administration, and Project Management. accessibility, and scalability through a holistic perspective Case Study: CU Denver Business School 11 Case Study: CU Denver Business School - Pre-existing experience/capacity - ODE 1.0 - RFP - Programs in the CU Online portfolio - Partnership Opportunity - Change management 12 Case Study: CU Denver Business School Initial Impact at the Business School CU Denver Online Professional MBA Program – Program rethink 77 – Course redesign investment 80 – Delivery model adjustment 70 – Alignment of marketing, recruiting and admissions 60 – Next steps and implications for existing 50 29 programs, etc. 40 30 Additional Benefits 20 – Year over year new online student growth of 10 165% 0 – In spring 2020 and fall 2019, term-to-term Fall 2019 Fall 2020 retention rates for online students were 3% New Fully Online Student Enrollment and 7% higher respectively than for non-fully online students 13 Case Study: CU Denver Business School The “Portfolio” Approach to Program Development Benefits Conceptual Example – MBA with multiple specializations enabled a more competitive offering MBA Curriculum With 9 MS Marketing MS Accounting MS Management MS Finance • Lower per program marketing costs Specializations Curriculum Curriculum Curriculum Curriculum – Efficiencies gained through shared courses across multiple programs • All MS programs share at least 4 courses – all designed in an 8-week format – Speed to market for additional MS programs 14 Case Study: CU Denver Business School Outstanding Faculty Feedback: • “As a participant in the Online Skills Mastery course, I can attest to the effectiveness and high-quality instruction I received and am proud of the courses I have created with the guidance of ODE…The process developed by ODE is comprehensive, high-quality, and well received by faculty.” – Emily Vera, Director of Online Programs and Senior Instructor, University of Colorado Denver Business School • “The course-mapping with Alexis was a very helpful and pleasant process for me to re-think about the most effective way to communicate the values of the course to students, and this exercise goes beyond the online course that I’m developing and has a very positive impact on all my other courses.” – Dr. Lan Liang, Assistant Professor, Marketing, University of Colorado Denver Business School 15 What’s Ahead for CU Online – Bring the best of the University of Colorado online under one banner: CU Online – Extend the capabilities and expertise of ODE to all four campuses to support the launch and growth of high quality, market-aligned online programs – Continue advancing and refining ODE capabilities and technology to support the growth of the campus programs – Collaborate with the campuses to bring forward online programs that they want to grow beginning in fall 2021 16 Q & A 17.