www.icat.ac.in 1 68 STUDENT 04 28 RESOURCES WELCOME ABOUT THE Partial List of Recruitment Partners 68 Eligibility & Admission Procedure 72 TO ICAT UNIVERSITY Fees 73 Course Administration 74 Words from the CEO 04 Annamalai University 28 General Information 76 About Image Group 05 Gallery 77 Management Committee 05 Image Group Milestones 06 Growing Demand for Creative Professionals 08 Welcome to ICAT Design & Media College 10 The ICAT Advantage 11 30 58 Knowledge Brigade 12 Accolades & Achievements 14 Guest Lectures 18 UG & MASTERS PG DIPLOMA Industry Workshops 24 PROGRAMS PROGRAMS

B.Sc. 30 P.G. Diploma Programs 58 B.Sc. Visual Effects 32 PG Diploma in Animation 60 B.Sc. Game Art and Design 34 PG Diploma in Visual Effects 61 B.Sc. Game Design & Development 36 PG Diploma in Game Design 62 B.Sc. Game Programming 38 PG Diploma in Game Development 63 B.Sc. Photography 40 PG Diploma in Multimedia Technologies 64 B.Sc. Graphic Design 42 PG Diploma in Interior Design 65 B.Sc. Fashion Design & Communication 44 PG Diploma in UI Design & Development 66 B.Sc. Interior Architecture 46 PG Diploma in Advertising Design 67 B.Sc. Media Technology 48 B.Sc. UI Design & Development 50 B.Sc. Visual Media 52 M.Sc. Multimedia 54 M.Sc. Game Technology 56 2 www.icat.ac.in www.icat.ac.in 3 WORDS FROM ABOUT MANAGEMENT THE CEO IMAGE GROUP COMMITTEE

We always relate creativity with artists and artistic medium. ICAT proves this notion to be wrong and helps students to understand that creativity is much more than art. It actually ICAT understands the soul meaning Mr. K. KUMAR makes them feel art as an integral part of one’s of the term, ‘CREATIVITY’. It CEO & Founder life itself. In fact, life is an amazing creation in this universe and everything that we think strives always to inculcate in students and do is creative. Approaches of higher-level about ideas, inspiration, and new learning and practices make any one more creative and dynamic. ways of looking, different approaches, and lateral thinking. Mr. R. MADHAN ICAT is dedicated to serve high standards of industry-relevant education in the Chief Operating Officer area of art & design and visual culture, with internationally recognised educational practices and standard benchmarks. Since 1996, Image Infotainment Ltd. has been at the forefront of uplifting Digital Media in the country. As an ISO 9001:2015 Certified Knowledge Powerhouse, the In this world of constant and upward progression, Digital Media has grabbed the company has constantly re-invented itself with the ever-changing trends of the forefront and is shining through phenomenally. From small baby steps to bigger industry, ensuring that every learning offered is in line with the latest from around exploratory attempts, the medium has turned into one that has captured the the globe.The team comprises of the finest minds in India, working collaboratively imaginations of millions. with leading industry professionals to create all course curricula. At IMAGE GROUP, the passion of every member is shown in the work they produce, in the interest 20 years ago, when the world was talking about the future being digital, we started they spread and the encouragement they offer for success. Image Infotainment Ltd. With expert foresight, we realized the potential for growth in this field and we began our development of Digital Media in India. Mr. V. ANAND

Through these years, we have faced several challenges, especially in keeping up Chief Technical Officer with the constant need for knowledge building and infra structural enhancement. Thankfully, we have been adept in staying ahead of the trends, which has resulted in tremendous success.

Now, many years later, we stand today not only as one of the most successful companies in the field of Digital Media but also as an organization with more than a decade experience in providing international quality of education in Creative Design. We have also branched out into varied aspects of creative development in ICAT Design & Media College, to address the need of the creative industry in India to make its presence known to the global audience.

As you read further, you will discover what ICAT Design & Media College can offer to your career and your future. More importantly, you will be sure to realize the potential that the Creative World has to offer and the possibility of you being part of this ever-growing industry along with us.

K. Kumar - CEO & Founder

4 www.icat.ac.in www.icat.ac.in 5 IMAGE GROUP IMAGE Group established ICAT Design & Media MILESTONES College in the year 2004. ICAT has been rated as 2017 India’s No.1 by Nielsen. ICAT is also India’s first Obtained affiliation from 2016 Bangalore University Media College to be ISO 9001:2015 Certified. Celebrating 20 Years of Excellence in Creative Education 2015 2013 2014 Affiliated Training Partners with PMKVY Launched imediajobs.in, India’s (Initiative by the 2012 first Digital Media Job portal Tied up with NSDC to expand its network of Government of India) Launched IALS (Image Advanced Obtained Technical collaboration Image Creative Education Learning System) training modules with Bharathiar University to offer Training Centers across on Apple iPad Received validation for UG and Masters Degree programs INDIA UG Programs from The Birmingham City University - One of the top ranked university for Design & Media Education in the world

2010

2 011 Signed MoU with 2008 VIT University 2006 Launched IMAGEMINDS for content & 2009 Became India’s (Creative education for delivery of B.Sc.. Launched Rated as India’s largest Design & school children) Multimedia India’s first No.1 Institute Media College by and Animation Undergraduate for Animation establishing ICAT programs Degree program Training, by ‘The in Hyderabad and 2004 in Digital Media Week-AC Nielsen’ Bangalore with validation 2007 Launched ICAT, from Unviersity of India’s first Wales, UK. Won NASSCOM 2005 Digital Media Super Pitch College, in award for Original Became an ISO Chennai Animated content 9001:2000 Certified Company

2003 2002 Launched IMUST, the Developed the specialty Animation 2001 Knowledge curriculum that Management incorporates Art with IT skills 1999 Developed system for 2000 digitized Hindustan Released “Ramayana content for Unilever 1998 - The Interactive Launched WAM HMV.RPG Epic”, an interactive - India’s first Music Developed real-time animated story on specialized Web games for sify. CD Rom curriculum on Web com, including a 3D 1997 & Multimedia 1996 Cricket simulation 1995 game Launched the Launched IMAGE Creative world’s first Developed & 2004 : Launched ICAT, India’s Education - India’s first interactive delivered a professional Multimedia encyclopedia cutting-edge, first Digital Media College, in training institute on Carnatic real-time 3D music, titled Visualization Chennai “Nadhanubhava” project for “GEM Granites” Deployed video transmission system for “ETV” network 6 www.icat.ac.in www.icat.ac.in 7 GROWING DEMAND FOR CREATIVE PROFESSIONALS

Be it in Fashion Design, Interior Design, Animation, Graphic Design or UI Design, Indian designers are making waves all across. In fact, India has become the hub for design outsourcing and for foreign corporate and MNCs who seek the help of Indian design companies to execute quality design services.

8 www.icat.ac.in www.icat.ac.in 9 ICAT has been WELCOME TO ICAT rated as India’s No.1 College by DESIGN & MEDIA Nielsen. ICAT is also India’s first COLLEGE THE ICAT ADVANTAGE Media College to ICAT Design & Media College is a pioneer in starting full time In the early 2000’s, organizations like NASSCOM began be ISO 9001:2015 programs in India in 2004. Certified. promoting the need for full-time specialization with campus- based education in the field of Digital Media. With its phenomenal FLAGSHIP PG DIPLOMA Globally Recognized Faculty growth recognized across the world, IMAGE Group established PROGRAMS ICAT Design & Media College in the year 2004. At ICAT, students get the best opportunity to ICAT revolutionized digital media education in India by associate and work with top professionals and launching fulltime specialized PG Diploma Programs experts of the industry. Students also get an in 2004. This placement driven program is the first opportunity to interact with academics from Pioneering Full-Time Education Degree programs. The 3 year degree programs that choice of graduates in India. international background. All course content is were instituted in 2006 became the first of its kind created by the experts under the guidance of the The PG Diploma for graduates, which was launched in India. Technical Collaboration with advisory board, ensuring that it is in line with the in the year 2004, became the first full-time program latest trends from around the world. Performance of in Digital Media in India. This 1 year flagship program These programs enable students to pursue their Indian Universities students are scrutinized by International academic body to ensure that quality of students graduating certified by ICAT has produced many successful dream as a viable career option. Students are trained Since the year 2009, IMAGE Group has been offering from ICAT are of the same standard of students alumni in the fields of Animation, Visual FX, Game in varied streams of specializations like Animation, Under Graduate Degree programs and Masters Degree graduating from anywhere else in the world. With this Design, Graphic Design, UI Design & Development, Visual FX, Game Design, Game Programming, UI programs in technical collaboration with reputed association, students are also given a glimpse of the Game Development, Advertising, Multimedia, Web Design & Development, Fashion Design, Interior Indian Universities. Development and E-Learning in the last 14 years. Design, Advertising, Graphic Design, Photography, real world working in the digital space and also get to Multimedia, Visual Media and many more. create valuable contacts for future opportunities. Strategically Located Campuses Pioneering Undergraduate Degree Programs Students can choose to pursue their courses at any Placements in Top Companies of the state-of-the-art campuses located in Chennai, ICAT’s Students are consistently getting campus With the demand for a solid foundation in the creative Bangalore and Hyderabad. All the locations are the recruited in MNC’s and reputed companies. industry, along with the necessity of a formal most sought often by students and consist of the University Degree, ICAT offers full-time College Level maximum employment opportunities in the Design & Media industry.

10 www.icat.ac.in www.icat.ac.in 11 INDIAN Principal, Film Institute, B. KRANTHI KUMAR - Head, PRATEEK SINGHI - Fine arts Entrepreneur, Dubai Chennai 3D Stereoscopic Animation, Photographer Ar. SAMPREETHI - Classical KNOWLEDGE PROFESSIONALS: SASI - Film Director Worked in Mougli 3D, Little GANESH - Product Dancer & Actor Many critically Prince 3D, Iron Man, Donkey SHESHA PRASAD - Vice Photographer ROHIT BANKA - Typography Prof. MADHU KRISHNAN Ollie, Alpha & Omega 3D President, Rhythm & Hues CHARANYEDALA - Lead Specialist - Master of Design (Basel acclaimed JAGAN MOHAN R - Senior Dynamic Artist School of Design, Switzerland) Dr. MUTHUKUMAR - Director, FX Artist of Tinker Bell (DVD PRAKASH - Lead Dynamic BRIGADE Folklore Institute SHIVA RAMAN - Technical Artist, Dreamworks Prof. THAKKAR - Basel School, Movie) & ZOKOMON (Hindi Director, Lighting Dept professionals Switzerland MOULIMURUR - Design Movie) ILAMPARITHIRAJU - Senior Faculty, School of the Art -Technicolor India Game Artist at RAL Soft Prof. SOLOMON VEDAMUTHU ANITHA – Program Manager in Institute of Chicago MURALI KAMATH - Freelance have shared - Elected Member of the Gemini Television RAJKUMAR – EA University, UK LEE HARDING - Fashion Designer, Cinematographer INTERNATIONAL Principals’ Constituency, Ar. CHETAN K S - Principal Birmingham City University, UK RIBU VAGURIS – Producer for DEEPAK - Mayans Studio Prof. RICHARD SNELL - Over 35 Council of Architecture - Designer & Mentor Kham VASU DIXIT - Storyboard Artist their knowledge PROFESSIONALS: Television Programs MB SURESHKUMAR - Artist, years experience as a Furniture Prof. WILLIAM CAMPBELL - Ministry of HRD, Govt. of India Designs - Biomimicry GIRISH J - Cinematographer Designer and Teacher at Associate Professor, School of (Sustainability) SANATH – CEO of FireFly Illustrator, Corporate Trainer VIJAYA DESMUKH – Registrar Creative Studio (Professional Camera Artist for Birmingham City University, UK Computing, Mathematics & Digital Ar. DHRUV FUTNANI - Indian Cricket team) FIDILES - Miniature & Set with us. Few of BARRIE. M. OSBORNE - Oscar NID Dr. SILVESTER CZANNER - Technology, Birmingham City Managing Director at Green - SAGAR – Founder of Leon Specialist Winner (The Lord of the Rings) & SHIVBILAS SAXENA - NARSIMHA - Freelance Principle Lecturer, Manchester University, UK Green Building Techniques game Design Curator KANNAN them are: Producer (LOTR, Matrix) Principal Faculty (Film & Video Sculptor Metropolitan University, UK DAVID FREEMAN - LA, New BRAIN C. MCAULIFFE - ALTAF HUSSAIN - Practicing VENKATESH - FIFTHSEASONS, CHRISTIAN RIVERS - Oscar Communication), NID SUDHIRTELI - Senior , Dr. ALAN SUMMERS - Programme York & London’s most popular Director of Production, Sumo theatre as an actor, director, Newzealand & BAFTA Winning Animator, PRIYANKAR GUPTA - Blue Grass Studios Leader MA Design, University of Screenwriter & Development India stage manager and instructor ARJUN GUPTE - Animator (Kingkong, LOTR) Master, US Freelance Illustrator, Animation SURESH - Illustrator / Painter, Chester, UK PRAVEEN CHRISPUG - NARAYANASWAMY - COLLIN BROWN - CEO - Cinesite, Film Designer, Visualizer, NID Creative Consultant Mrs. SUNANIA SOOD - ROB GIBB - Subject Leader ANDREW WILSON - Program Consultant for Automobile Photographer Eminent Artist & Designer The Production facility of “Harry ARJUN GUPTE – Animator, Photography, Birmingham City Leader Computer Games Animation (BCU, UK) V. SRINIVASA RAGHAVAN - ARCHANA KRISHNAMURTHY Potter”,UK Technology, Birmingham City NID - Head Outreach, Technicolor SAURABH CHATTERJEE - University, UK SATHISH KASHETTEY - Glass Sculptor - Dakshin Chitra Travel Photographer PETER CHIANG - Visual Effects University, UK MAYUR DILIP KADU – 2D Prof. DOUGLUS MACLEANNAN National award winning Film SENTHIL MURUGAN - NEELANCHALA - Mobile Director -”Batman” HASSAN ABD MUTHALIB - Father Animator, NID Game Developer, Hungama. NEERAJ KUMAR – Game - Director - International Director Technical Lead at Wipro Programmer MICHAEL PAYCER - Film Producer of Malaysian Animation, Author of SEHAB RAM TUDU - 2D Com Development and Principal Dr. NEENA JAJU PINGALE - Technologies (Speed 2) “Malaysian Cinema in a Bottle” Animator, NID BHOOPALAN – UX Specialist Lecturer, Northumbria University, Former HOD, SHARAT CHANDRA AITHAL VRUSHKETAN - Game MATT COSTELLO - World famous UK Dr. PANCH SUNTHARALINGAM KALYAN – Graphic Designer, Designer, Digital Chocolate J. PREM SHANKAR - FRANCOISE BOSTEEL – An - Game Developer, worked Writer of Doom and Pirates of the - Course Director, MA Design NID Photographer BOBBIE JONES - Lecturer in Iconic Doll Maker on SmackDownVs Raw SHAMSHAD KHAN - Freelance Caribbean 3 Visualisation, Birmingham City Design & Illustration, Hereford Prof. VINAY SAYNEKAR - Sir 2009 (PSP), Metro 2033 Photographer RUPESH – Graphics University, UK PETER J. ASIRVATHAM - JOHN LABREE - Former CTO, University, UK JJ Institute of Applied Art, one (PC), Darksiders (PC), Marvel Prof. JS. MURALIDHAR - Programmer MAX HOWARD - President and Founder & Creative Director, Superhero Squad (X360), Weta Digital, New Zealand CLIVE HICKINBOTTOM - Course of the very first font designers Textile Technology Expert SRIKANTH JNSV – Unity Game Producer at Exodus Film Group, Crushades Homefront (Ps3) ERNEST ADAMS - Game Design Leader, Hereford College of the in India Programmer US Dr. KENNEDY - Producer & NEERJA M - Creative Director consultant, Trainer and Author of Arts, UK SRINIVAS MOHAN - VFX SUJATHA NAGARAJAN - Asst. Professor, Educational McCann Erickson SENTHIL MURUGAN – IOS several best-selling books in the FRANCOISE BOSTELS - Marsha Supervisor (Sivaji, Maatran, Game Programmer at Graxal SION HUGHES - Professor of Art & Multimedia Research Centre, SARATH MADHAVAN - Developer Gaming industry Design and Dean of the Faculty of Woodbury, Judith Reyland, Brazil Endhiran, Bahubali & more) Games, worked on Divekick O.U (2013, PS3, PS Vita, Steam) Technical Director of Weta RUPESH MANDKE - Prana ED HOOKS - Member of Screen Arts at Sunway University GREDGE PROSKOURIAE ASMITA MADHU - VFX MANIKANDAN - Visual Effects Digital Studios, Senior Software Actors Guild, AFTRA, Author of BARNETT - Illustrationist, Producer SOMASUNDARA PANDIAN.V - RICHARD JONES - Senior Lecturer Artist & Matte Painter (worked ARUN SRIPADAM - Award Engineer Acting for , US in Interior Design, Coventry Birmingham City University, UK 3D Programmer & Researcher Ar. BENNY KURIAKOSE - in over 200 films) at Bumo3dr winning Animator, C.MENT YASAR ARAFATH - Mobax SHELLEY PAGE - Head of University, UK GLADYS PALMER - Vice president, Principal Architect at Benny SUDHIRSHELAR - CEO, Animation Sutdio Studio, Game Programmer International Outreach, RYAN LOBO - Freelance Academy of Art University Kuriakose Architects - CHELLADURAI N - Gameplay Shilahar Associates (Marcom KISHENGOUD - MA History of SARANYAN - Zydesoft DreamWorks Photographer CLAUDIUS SCHULTZE - Award Vernacular art and architecture Programmer at Friends Learn Consultant) Art, MFA Painting - Lecturer at CompuSystems, Senior Prof. AFTAB GHARDA - Retired winning German photographer Dr. PARTHASARATHY - Retired ELAM PARITHI ARUL - Mobile JOANNE GREENBERG VIJAY LADHA - CA , Director, JNTU University Software Engineer Director of Academic Partnerships, Professor of Mathematics, IIT Developer at CompuSystems - Director of 50 Theater And many more... Fourell Appliances India Ltd. C.G. SRIGUHA - Sr. Birmingham City University, UK Productions,Vermont, USA Chennai GIRJESH PRAKASH - RAMESH DESAI - professional in the field of Prof. JAKKIE DEHNN - NASSER - Multi-talented film Professional Photographer OLIVER SHYAL BEARDSLEY Cinematographer Advertising, Film & Television And many more ... Internationally acclaimed expert - , Technical personality ISHKARAN SINGH - Game Production on sustainable materials. Retired B. BALASWAMY - Professional Director of Harry Potter Games, V.M. RAVIRAJ – Former Programmer, Ubisoft NARAYANSWAMY - University’s Reader in Sustainable X-Men etc. Scriptwriter Product Design, Kingston

12 www.icat.ac.in www.icat.ac.in 13 ACCOLADES & ACHIEVEMENTS

Manikandan .M was able to work with some big Lajja - Shadow Dance created as a tribute to firms while studying & the academic portfolio all the victims of violence against women by helped in securing admission in New York Film Dikshita Das won awards for live action category Academy to do my masters with the scholarship Mr. Sourav Nandy, won First prize in Orissa State in National-Level Delhi CG Awards 2015 of 12,000 USD ICAT Alumni Wins a Million at Pocket Gamer Connects 2015 Level Poster Competition

Ishika Bakshi, 3D Animation for and Gundluru Chandrasekhar, Vfx for VFX Short Film received high appreciations and were awarded Shields and Certificates in the Indian Finalists at the Global Game Competition Delhi CG Awards 2016 ICAT Game Students won in NASCOMM Game Jam Titans’14 held at Scotland ICAT Game Design students, won the first prize for their game in Game Hack

Madhuram - Literally means ‘sweetness’ in Malayalam by Jerome Joy Thoppil won awards ICAT team “Eye Level” from India wins 5th for Live Action (Professional Category) in International Photocross Competition conducted National-Level Delhi CG Awards 2015 by RBIM in Russia Runners up at Game Jam Titans Finalist at IDBA Awards Dubai ICAT Winner’s team at VEL’s University National Level Symposium

Student, Aswathi NM of UG Advertising, secured Third place in the “Best Social AD” ICAT Game Design student, Mr. Sudhan won category at “Entreprenation” conducted the Second prize for his game ‘Black Hole’, ICAT team “Eye Level” from India wins 5th International by “Deshpande Centre for Social ICAT Game Students won in NASCOMM Game Jam Titans’14 which is based on gravity Photocross Competition conducted by RBIM in Russia Entrepreneurship” 14 www.icat.ac.in www.icat.ac.in 15 ACCOLADES & ACHIEVEMENTS

Ding Dong - A public service announcement ISFFI AWARDS 2012 - Best Short Animated intending to stop domestic violence by Kaushik Christy Sebastian won the 2nd Prize for “Best Film (INDIAN ENTRIES) “The Other Side” ICAT student - Vipin Samuel recieves “Best Sampath, Sai Krishna, Syed Zeeshan, Arun PS, Short Film” and “Best Cinematographer and Directed by Ms. Priyanka Shyam Infographics and Branding Illustration” award at Pokarram Kailash Chowdary, Working as Anish H won awards in National-Level Delhi CG Editing” for his Malayalam short film titled Winners at ASIFA for 3D Animation and Visual Delhi CG Awards, 2014 Assistant Director to Director S. S. Rajamouli Awards 2015 “DAVID KANDA PENKUTTY” Effects

3D Animation Student Alankrita Jain released ICAT win’s NASSCOM’S Super Pitch Award her first book “MIAOW” Winners of Deadly Digital game tournament Original Animated Content A shot from “12000 ft” winner of 24fps

The Last Call - by Amol Patil, Rethin Lal, awon Won ASIFA India “ Special Jury Award” 3D awards for VFX Film category in National-Level Animation - 2011 ICAT Game student showcase in NGDC’14 Delhi CG Awards 2015

ICAT Student Prakriti Agarwal wins 24 fps award of excellence for Best Visual Effects

Farmer’s Suicide - Causes, effects and solutions for the problem of farmers’ suicide in our country by Srinath S won awards for First non-European Team to win the Intel award at the “Dare to be digital” international game Infographics & Branding Illustration category in competition at Scotland. Delhi CG Awards 2015

16 www.icat.ac.in www.icat.ac.in 17 GUEST LECTURES

A seminar on “Film Making” with the Father of Malaysian Animation - Mr. Hassan Abd Muthalib, the “Cinematography” Lecture by Mr. Shivbilas seminar was followed by the launch of Mr. Hassan’s Saksena, Principal Faculty (Film & Video Two-day intensive “Fashion Photography” Successful alumni from the industry (PTC), Rupesh Mandke with 10 years of experience, contributes Creativity in Photography by Robert Gibbs latest book, “Malaysian Cinema in a Bottle” Communication), NID - Ahmedabad workshop conducted by Mr. Prateek Singhi. towards development of ICAT students by conducting workshop. from Birmingham City University

“Material seminar conducted by industry “Creative Thinking / Visual Idea Generation” professional - Armstrong Mineral Fibres at workshop by renowned, award winning designer ICAT for Interior Design students Illustration workshop was held for ICAT students by Gredge Proskouriae Barnett. Prof. Aftab Gharda Workshop on “Making of Mattran” by Srinivas Mohan, National Award winning VFX Supervisor

A workshop on “Paper Craft” was conducted by Mrs. Sunania Sood, where she explained properties of different types of Paper and demonstrated Paper “Creative Ideas in Photography” by Robert Mr. J. Prem Shankar from Blur 16 Studio “Exploring the Creative Journey” workshop by “Bio Mimicry - Mimicking Nature and Biology to Design” workshop by Ar.Chetan folding and cutting techniques Gibbs from Birmingham City University conducted a workshop on “Studio Lighting” Mr. Clive Hickinbotham from UK from Kham Designs at Hampi

Character design considering illustration style - a workshop by Priyankar Gupta from NID for Workshop on “Idea Generation & Typography” by Mr. Rohit Banka ICAT Students. “Creative Thinking / Visual Idea Generation” workshop by renowned, award winning designer Prof. Vinay Saynekar 18 www.icat.ac.in www.icat.ac.in 19 GUEST LECTURES

“Lighting design” workshop at ICAT was L5 Workshop on “Cinematography” the students of UG Interior Design students, by design curator Animation, Visual Effects and Media Technology. Kannan Venkatesh from FIFTHSEASONS, The UG Photography students were steered to build their skills in documentary photography through a The workshop was conducted by Prof. Shivbilas Newzealand Workshop on “Fundamentals of Game Design” by world-renowned Game Designer, Mr. Ernst Adams 2-day workshopby Mr. Vivek Muthuramalingam Saxena from National Institute of Design (NID)

The UG Photography students were steered to A seminar on ‘Unity Lighting’ was conducted for build their skills in documentary photography the students of Game Design & Game programming A two-day workshop on the most varied World famous instructor, Mr. Ed Hooks during Prof. Bobbie Jones conducted a workshop to encourage ICAT students to identify and produce visual through a 2-day workshopby Mr. Vivek students by the industrial expert, Mr. Girish, who is and interesting form of photography, ‘Street a full-day workshop on “Acting for Animators” ideas pertaining to Indian visual culture based on Gregorian calendar Muthuramalingam a Technical Art Lead at Shrutika Entertainment Photography’ was conducted by Mr. Arun Titan

An interactive feedback session for student’s project of Interior Design with Dr. Panch Suntharalingam Course Director, MA Design Oscar winner Mr. Barrie Osborne and National Award winner Mr. Madhu with students Visualisation, Birmingham City University, UK Workshop on ‘Travel Photography’ conducted by Mr. Saurabh Chatterjee for UG Photography students

Mr. Uday Reddy, a full-time Art Director and Fashion Photographer, addressed our students in a ‘Fashion Photography’ workshop Guest Lecture by Gladis Palmer , Vice President of Academy of Art university, London conducted a workshop on advanced fashion illustration for our students. 20 www.icat.ac.in www.icat.ac.in 21 GUEST LECTURES

Studio 56, a renowned , visited ICAT campus. Students from various streams such as Animation, VFX and Game art & Design A full-day workshop on ‘Broadcasting & attended the seminar given by Arushi, the Sound Recording’ was conducted by Mr. G.V. Recruitment Manager and Kalyana Subramanian, Somashekhar, Recording Engineer and Studio A 5 day “Product Photography” workshop for the students of UG Photography. The workshop was the Project lead of the studio. Fashion Photography & Studio Lighting” workshop by Mr. Prateek Singhi for the UG Photography students Consultant conducted by Mr. Ganesh & Mr. Jagadhish from Black Pearl Photography studios

The Association of Bangalore Animation The creative team of Cment Studio headed by Industry (ABAI) conducted a 2-day workshop on Mr. Arun, visited and met the animation students ’Claymation’. The workshop was conducted by The UG and PG gaming students were taken on a surprise visit to Shruthika Entertainment an emerging across all the batches. Mr. Vasanth Kumar gaming studio with highly talented workforce and quality games

The session was delivered by Mr.Karthikeyan who is a renouned character modeler. Students have thorougly enjoyed the sessions, where they received insights on nitwits about charecter modeling and Colour and Design workshop A workshop for ICAT students by David Freeman, Hollywood’s renowned Weaving workshop by Mr. Thangavelu do’s and donts by Prof. Mahender Thacker Screenwriter and Script Consultant

Interior Design workshop by Ms. Urshila Shelar, Paper workshop by Workshop on “UI/UX Design” by industry professional Mr. Bhoobala Vighnesh Sr. Designer, HBA Singapore Miniature workshop Mr. Arun Desai, Paper Engineer 22 www.icat.ac.in www.icat.ac.in 23 INDUSTRY WORKSHOPS

A print media industry visit to Pragathi Printers. The goal of the visit was to provide the students A “Pottery” workshop conducted for Interior Workshop for ICAT Fashion Design students at Tiruppur on “Circular Knitting”, Students from Animation and Gaming department, accompanied with knowledge on intricate procedures involved Design students a real time exposure to the industry by 4 faculties visited Technicolor - one of the top animation and gaming companies in India in the printing process

Two-day workshop on “Glass Sculpting” Students of visited the conducted by Mr. V. Srinivasa Raghavan from Indian Institute of Cartoonists, the first of its kind Students from Animation department visited the Mysore Palace. It was a one-day trip organized as a part Dakshin Chitra Heritage center A real-time design training at Channapatna for Interior Design students organization in India of the Evolution of Art and Design module, to learn the different art styles, art forms, sculptures etc.

Students with their work were at NGDC ‘15 an event of Indian Game industry, where both Indian and Multinational game development Gaming students in ICAT visited Shruthika The students of Graphic Design, Advertising and Multimedia were taken to experience and learn the companies showcase their innovative games entertainment, an emerging gaming studio with The level 5 students visited the design studio and production factory of sustainable brand “Upasana “ and concept of News print design and production to the Dinamalar Publications. and products. highly talented work force and quality games. got insight on workings and day to day activities involved in managing a sustainable brand.

Fashion students visited Kanchipuram for hands Students visualized various departments such as leather assortment & quality control, cutting department, on training on traditional textile right from dying sampling department, brass buckle making using sand casting method, finishing department etc. the silk through weaving. Dakshinchitra visit by the department of fashion design 24 www.icat.ac.in www.icat.ac.in 25 INDUSTRY WORKSHOPS

An exceptional Outdoor Sketching program at The Qutub Shahi Tombs. The program aimed at making the Sound editing workshop by Mr. G.V. Soma students efficient in visualizing perspectives and textures from life study Shekhar, Recording Engineer

UG Photography students visited the India’s First Photography and Vintage Camera museum owned by Dr. A.V. Arun, a passionate Camera Gaming students visited “99 Games” Typography workshop by Prof. Vinay Sayhekar Collector

Tanjore Trip by the department of fashion design 26 www.icat.ac.in www.icat.ac.in 27 This university has, since its inception, aimed at imparting education in all fields of knowledge to thousands of students from across the country and abroad, located in a rural setting in coastal district of Cuddalore in Tamil Nadu, the university has played a pivotal role in providing access to higher education to thousands of youth from economically and socially disadvantaged classes. In this respect, this university’s service to the nation is tremendous. In the past 87 years the University has grown into a premier institution of higher learning and research.

Annamalai University, accredited with ‘A’ Grade by NAAC in 2014, is one of India’s largest public residential universities with 10 Faculties and 49 departments of study. Sprawling over 950 Acres of land, the University does yeoman service in taking education to the doorsteps of the people who are otherwise far from access to centres of higher learning. The University has initiated several innovative teaching programmes over the years and has been a pioneer in education.

“The NIRF-2017” by the Ministry of Human Resource Development (MHRD) has ranked the University as 20th in Tamil Nadu and 92nd in India in the Overall Category. In the University Category the ranking is 14th in Tamil Nadu and 56th in India. In the Pharmacy Category the ranking is 2nd in Tamil Nadu and 13th in India.

“The Times Higher Education World University Ranking - 2018” has ranked Annamalai University in 801 - 1000 for Overall category and 401 - 500 for Life Sciences category.

To its credit, The University has obtained 15 Patents and has 40 MoUs with research partners like FAO, IRRI & USDA.

ICAT Design & Media College is one of the partner institutions of Annamalai University, approved to offer B.Sc. Advertising Design, B.Sc. Animation, B.Sc. Fashion Design & Communication, B.Sc. Game Art & Design, B.Sc. Game Design & Development, B.Sc. Game Programming, B.Sc. Graphic Design, B.Sc. Interior Design, B.Sc. Media Technology, B.Sc. Photography, B.Sc. Visual Effects, B.Sc. Visual Media, B.Sc. UI Design & Development, M.Sc. Multimedia and M.Sc. Game Technology.

About Annamalai University

The Annamalai University, one of the largest unitary, teaching and residential Universities in Southern Asia, was established and incorporated in the year 1929 as per the Annamalai University Act, 1928 (Tamil Nadu Act 1 of 1929). Now, the Annamalai University Act, 1928 has been replaced by the Annamalai University Act, 2013 (Tamil Nadu Act 20 of 2013). His Excellency the Governor of TamilNadu is the Chancellor of the University.

28 www.icat.ac.in www.icat.ac.in 29 Duration: 3 Years (Full time) YEAR - I Paper - I Language (Tamil / Hindi / French / Telugu / Kannada / Malayalam) Paper - II English Prose and Composition Paper - III Design Theory for Animation B.Sc. Paper - IV Visual Communication Methods Paper - V Evolution of Art & Animation Paper - VI Visual Design & Development I Lab Animation Paper – VII Digital Technologies & Creative Thinking I Lab

YEAR - II The B.Sc. Animation programme at Paper - I Visual Design & Development II ICAT is a 3 years, full-time program Paper - II Design & Communication for Animation that teaches you to tame your Paper - III Animation Media Studies imagination, visualization and bring Paper - IV Specialist Practice I your mind’s eye on screen. These Paper - V Specialist Practice II qualities prepare you for a vast Paper - VI Collaborative Project career in movies, televisions, interior Paper – VII Pre-Production for Project designing, education etc.

Animation is one best medium that is used to attract people YEAR - III of all ages, communicate ideas, share knowledge and convey Paper - I Visualization for project information in today’s multilingual and multi-cultural world. It plays a major role in most industries, including entertainment, Paper - II Portfolio presentation advertisement, education, manufacturing, medical, science and technology, and many more. As the role of animation becomes Paper - III Professional Practice inevitable in every important sector or industry, the need for Paper - IV Internship professionally-trained animators increases many folds. The B.Sc. Animation programme at ICAT is a program to groom such Paper - V Portfolio professionals who are in great demand in the industry. Paper - VI Project

CAREER OPPORTUNITIES

Animator Storyboard & Concept Artist Character Designer Layout & Background Artist Character / Set Modeler Texturing and Lighting Artist Rigger Production Co-ordinator Art Director Director Instructor Technical Director Script Writer Setup Artist Graphic Designer Creative Director

30 www.icat.ac.in www.icat.ac.in 31 Duration: 3 Years (Full time) YEAR - I Paper - I Language (Tamil / Hindi / French / Telugu / Kannada / Malayalam) Paper - II English Prose and Composition Paper - III Design Study B.Sc. Paper - IV Visual Communication Methods and Ethical Practice Paper - V Evolution of Art, Design & Culture Visual Effects Paper - VI Visualization I Lab Paper - VII Digital Media & Creative Thinking I Lab

YEAR - II Visual Effects are now seen in every Paper - I Visualization II for Visual Effects other movie that hits the box office. Paper - II Design & Communication for Visual Effects Visual effects are also an important Paper - III Communication & Media Production for Visual Effects part in product advertisements to give Paper - IV Specialist Practice I for Visual Effects hype about a product. With all this Paper - V Specialist Practice II for Visual Effects in place, the need for skilled Visual Paper - VI Collaborative Project Effects Artists has gone up many Paper - VII Pre-Production for Project folds. The B.Sc. Visual Effects program at ICAT is a program to groom YEAR - III such skilled professionals in the field of Visual Effects. This is an extensive course that provides intense practice on model Paper - I Visualization for project drawings, storyboarding, modelling, animation, , CG Paper - II Portfolio presentation compositing, object tracking, entrepreneurial skills and much more that grooms you as a complete professional in field. The Paper - III Professional Practice course includes various modules that are coined to prepare the students for latest industry demands. During the course, you Paper - IV Internship will be exposed to latest industry trends through Workshops, Paper - V Portfolio Seminars, and Guest Lectures from professionals in the field; Industrial Visits, Real-time and Professional Practices at leading Paper - VI Project organizations.

CAREER OPPORTUNITIES

Digital Artists Compositor Digital Effects Animator Digital Effects Painter Modeler Pre-Visualization Artist Technical Director Visual Effects Supervisor

32 www.icat.ac.in www.icat.ac.in 33 Duration: 3 Years (Full time) YEAR - I Paper - I Language (Tamil / Hindi / French / Telugu / Kannada / Malayalam) Paper - II English Prose and Composition. Paper - III Digital Design B.Sc. Game Paper - IV Communication Methods and Ethics Paper - V Critical Studies for Games Art and Design Paper - VI Visualization and Model Making Lab YEAR - II Paper - I Visual Art for Games The Game Art and Design program Paper - II 2D Game Art at ICAT is focused on fostering the Paper - III Game Production next generation of highly skilled Paper - IV Level Design professionals for the gaming industry, Paper - V 3D Game Art with a dedicated faculty focused on Paper - VI Collaborative Project nurturing every student’s artistic skill Paper - VII Pre-Production for Project as well as technical awareness in the field of 2D arts, 3D arts and Game YEAR - III Design. Paper - I Visualization for Project With core subjects in 2D like Concept Art Creation, Character Paper - II Portfolio Presentation Design, Environment Art students can expand on their fine arts skills. Crucial skills like Modeling, Texturing, Animation, Lighting Paper - III Professional Practice are taught to students in 3D arts and industry critical skills like Level Design, Game Production, Documentation as well as basic Paper - IV Internship Programming for games is taught in Game Design. Each student Paper - V Portfolio is thereby imparted with all the necessary skill sets to work in a team in the gaming industry as well as be self reliant for Paper - VI Project individual projects. By the end of the program, students will be equipped with several games they created, working in teams as well as games they created on their own. Armed with extensive portfolios, demo reels, group projects, leadership skills and in- depth knowledge in the game production pipeline, our students are ahead by leaps and bounds compared to the competition.

CAREER OPPORTUNITIES

Concept Artist 2D & 3D Environment Artist 2D &3D Character Designer/ Artist Game Designer 3D Generalist Lighting Artist Level Designer 3D Texturing Artist 3D Modeling Artist 3D Animator Effects Animator

34 www.icat.ac.in www.icat.ac.in 35 Duration: 3 Years (Full time) YEAR - I Paper - I Language (Tamil / Hindi / French / Telugu / Kannada / Malayalam) Paper - II English Prose And Composition B.Sc. Game Paper - III Data Analysis And Visualization Paper - IV Professional Context Technology And Communication Methods Design & Paper - V Specialist Practice I Paper - VI Programming for Interactive Media Lab Development Paper - VII Visualization for Interactive Media Lab YEAR - II The game industry is still an Paper - I Web Technology expanding and challenging sector Paper - II Specialist Practice - II with continually evolving ideas, Paper - III Specialist Practice - III cutting-edge technologies, and Paper - IV World Design For Games new experiments. The curriculum Paper - V Specialist Practice - IV is designed to serve the purpose of Paper - VI Mobile Technology Lab the industry by including subjects like Art and Design for Interactive YEAR - III Media, Game Production, Asset Paper - I Emerging Technologies Development, Programming and so Paper - II Specialist Practice V on. Paper - III Software Quality Assurance

The B.Sc. Game Design and Development at ICAT is a 3 years, Paper - IV Professional Practice full-time program. Its perfectly balanced curriculum of Game Art, Paper - V Project Design and Development helps students in seeking a vast career. This course is for aspiring Game Designers and Developers, Character Creators and Modelers, Texture Artists, Riggers, Animators and Lighting Artists who want to conceptualize and develop visually rich and often complex piece of media and interactive Digital contents for Video games across a range of platforms, from mobile phones to Internet and PC to Consoles. Students begin with the exploration of design elements, principles, color scale, typography, and storytelling formats. They explore through a series of historical and critical studies that form an informed perspective of the evolution of the interactive media industry, its growth, its current form and the process of producing computer games. Critical knowledge of the principles of user interface designing, principles of game level designing, creating Game Design Document, Graphical User Interface (GUI), Game testing and prototyping are also developed. Simultaneously, the students develop a range of visual and tactile exploration skills by working on a range of creative processes that include traditional art practices for live sketches, and tactile model- making and performance-based art, such as storytelling, acting and motion studies.

CAREER OPPORTUNITIES

3D Low Polygon modeler Texture Artist 3D Game Artist 3D Environment Artist Effects Animation Audio / Video Programmer Character Animator Plug-in developer Level Designer Tool developer Particle / Special Effects 36 www.icat.ac.in www.icat.ac.in 37 Duration: 3 Years (Full time) YEAR - I Paper - I Language (Tamil / Hindi / French / Telugu / Kannada / Malayalam) Paper - II English Prose and Composition Paper - III Data Analysis And Visualization B.Sc. Game Paper - IV Professional Context Technology And Communication Methods Paper - V Specialist Practice I Paper - VI Programming for Interactive Media Lab Programming Paper - VII Visualization for Interactive Media Lab

YEAR - II The B.Sc. Game Programming at Paper - I Web Technology ICAT is a 3 years, full-time program. Paper - II Specialist Practice -II This is an industry-oriented, practice- Paper - III Specialist Practice -III based program focusing on the Art, Paper - IV Game Programming Patterns Science, and Technology involved Paper - V Specialist Practice IV in programming and coding of Paper - VI Mobile Technology Lab Games. Game Programming needs considering design specifications, YEAR - III integrating art & sound and Paper - I Emerging Technologies transforming it into a playable Paper - II Specialist Practice V game using mathematics, logic and programming language. Paper - III Software Quality Assurance Paper - IV Professional Practice Students begin this program with the exploration of design Paper - V Project elements, principles, color, scale, typography and storytelling formats. Then they go through a series of historical and critical studies that form an informed perspective of the evolution of the interactive media industry, its growth, its current form and the process of producing computer games. Critical knowledge of the Principles of User Interface Design, Principles of Gaming, Level Designing, Developing Game Design Document, Graphical User Interface (GUI), Game Testing and Prototyping are also developed. Classes in Math and Physics for Gaming, Data Structure, Artificial Intelligence (AI), Networking fundamentals set the critical knowledge required for interactive media. Visiting professionals bring current industry experience to the course and the students supplement this with the visit to studios to get a firsthand look at how organizations work. Professional practice at the end of the course ensures that students gain valuable firsthand knowledge of the industry and are able to contextualize their knowledge.

CAREER OPPORTUNITIES

AI Programmer Audio / Video Programmer Plug-in developer Game play Developer Level designer Tool developer Game Engine developer Particle / Special effect programmer Console Game Programmer Mobile Game Developer Apps Developer Web Game Developer

38 www.icat.ac.in www.icat.ac.in 39 Duration: 3 Years (Full time) YEAR - I Paper - I Language (Tamil / Hindi / French / Telugu / Kannada / Malayalam) Paper - II English Prose and Composition Paper - III Design Study for Photography Paper - IV Visual Communication Methods and Ethical Practice for Photography B.Sc. Paper - V Evolution of Art, Design & Culture for Photography Paper - VI Visualization I for Photography Photography Paper - VII Digital Illustration & Image Processing Techniques for Photography

YEAR - II Paper - I Visualization II for Photography B.Sc. Photography course is an Paper - II Design & Communication for Specialist Practice for Photography intensive program that prepares you Paper - III Communication & Media Production for Photography for a successful career in varied industries that calls for professional Paper - IV Specialist Practice I for Photography Photographers, like Journalism, Paper - V Specialist Practice II for Photography Advertising, Fashion, Television, Film Paper - VI Colloborative Project etc. It also prepares you to freelance in Paper - VII Pre - Production for Project the area of your choice. YEAR - III Capturing spellbinding moments and portraying them in the best Paper - I Visualization for Project possible manner can only be done by professionals in the field of Photography. Such professionals can be groomed only by experts Paper - II Portfolio Presentation in the field and such experts are associated with ICAT. The B.Sc. Paper - III Professional Practice Photography program tutors students to bring out the creative skills in each individual to capture the beauty of the world around Paper - IV Internship us. Paper - V Portfolio Photography is a 3 years, full-time program. It offers the most Paper - VI Project balanced theoretical and practical education that empowers you to practice every promising type of photography, acquire the best skills and start your career as a Specialist Photographer. The course includes various modules that are coined to prepare the students for latest industry demands. During the course, you will be exposed to latest industry trends through Workshops, Seminars, and Guest Lectures from professionals in the field; Industrial Visits to photography related industries; Real-time and Professional Practices at leading organizations; and live streaming of global Seminars.

CAREER OPPORTUNITIES

Press Photographer or Photo Journalist Fashion Photographer Portrait Photographer Wedding Photographer Industrial Photographer Wildlife Photographer Feature Photographer Freelancer

40 www.icat.ac.in www.icat.ac.in 41 Duration: 3 Years (Full time) YEAR - I Paper - I Language (Tamil / Hindi / French / Telugu / Kannada / Malayalam) Paper - II English Prose and Composition Paper - III Design Study B.Sc. Graphic Paper - IV Visual Communication Methods & Ethical Practice Paper - V Evolution of Art, Design & Culture Design Paper - VI Visualization I Lab Paper - VII Digital Media and Creative Thinking I Lab

YEAR - II The B.Sc. Graphic Design programme has been designed in response to the Paper - I Visualization II growing need for a good professional Paper - II Design & Communication for Specialist Practice programme in “Graphic Design”. Paper - III Communication & Media Production Paper - IV Specialist Practice I In regard to this a three year programme has been conceived to address this need. The aim of this programme is to introduce Paper - V Specialist Practice II and prepare its students for a career in Graphic design industry. Paper - VI Collaborative Project It seeks to achieve this by providing an environment that would foster the gaining and deployment of technical skill, knowledge Paper - VII Pre-Production For Project and methods that would enable them to take the position of a key team member in this rapidly developing and changing industry. The 3 Year B.Sc. Graphic design programme begins with the YEAR - III fundamentals of Art & Design, which will stimulates the creativity Paper - I Visualization for project and imagination of the student. The curriculum includes Brand communication for creating effective visual communication and Paper - II Portfolio presentation Web /UI Design for global communication through mediums such Paper - III Professional practice as websites and mobile application. In addition, the students are introduced to subjects like packaging design, , Paper - IV Internship dissertation Motion graphics, Logo designing, Photography, Typography, Colour theory and Physiology. They are also taught subjects Paper - V Portfolio such as History of art and design, profession methods of publish Paper - VI Project and advertising industry to help them further experience the need of the industry today mastery on the industry standard software along with an equal emphasis in learning the product ion techniques practiced in the industry. Students develop a comprehensive project after which they finish the degree programme with a professional Demo reel preparation.

CAREER OPPORTUNITIES

Graphic Designer Visualizer Illustrator Art Director Editorial Designer Design Educator Creative Consultant Publishing Firms Design Studios Corporate House Event Management Firms Design Education Film Industry

42 www.icat.ac.in www.icat.ac.in 43 Duration: 3 Years (Full time) YEAR - I Paper - I Language (Tamil / Hindi / French / Telugu / Kannada / Malayalam) Paper - II English Prose and Com position Paper - III Design Study B.Sc. Fashion Paper - IV Impact of Art, Design and Culture on Fashion Paper - V Computer Application in Fashion and Textile Design Lab Paper - VI Fashion Illustration Lab Design & Paper - VII Fashion Design Methods Lab

Communication YEAR - II Paper - I Apparel Manufacturing and Merchandising Process Paper - II Textile Science The B.Sc. Fashion Design programme Paper - III Fashion & Apparel Marketing has been designed in response Paper - IV Retail and Visual Merchandising to the growing textile and fashion Paper - V Collaborative Project industry of the country. The need for Paper - VI Printing, Dyeing and Wet processing Lab such professionals with appropriate Paper - VII Advanced Fashion Illustration Lab knowledge of fibres, techniques, colour, fit and fall are definitely in YEAR - III demand. Paper - I Professional Practice The main aim of this programme is to cater to the demand of Paper - II Advanced Pattern making and Construction Lab designer for both the market and the luxury segment. The degree Paper - III Design Portfolio programme gives appropriate, advanced and latest training in all areas revolving around fashion and garment industry in theory Paper - IV Fashion Collection and practicals. The 3 year B.Sc. Fashion Design Programme is structured in a systematic way that makes teaching and Paper - V Advance Design Development learning most effective. This programmes works with integrated Paper - VI Project & Viva – Voce project based modules where students learn content and apply creative ideas to the projects. The first year introduces them to the basics of topics like textiles, colon, pattern making, garment construction and graphics. As students move up to the second year, intimidate and more industry oriented modules like manufacturing and merchandising, collaborative project are taught. Other advanced and technical topics like digital illustration and advanced pattern making also help them to start exploring creatively. The final year aims to allow students to independently explore and create a range showing their areas of specialisation in any category of their choice which leads to make individualistic fashion designers.

CAREER OPPORTUNITIES

Fashion Designer Fashion Stylist Costume Designer Fashion Merchandiser Fashion buyer Fashion illustrator Textile & Graphic designer Visual Merchandiser Product developer Print and embroidery specialist Fashion Consultant Retail Manager Fashion Design instructor Fashion Forecaster 44 www.icat.ac.in www.icat.ac.in 45 Duration: 3 Years (Full time) YEAR - I Paper - I Language (Tamil / Hindi / French / Telugu / Kannada / Malayalam) Paper - II English Prose and Composition Paper - III Introduction to Design and Design study B.Sc. Interior Paper - IV Introduction to Sustainable Design and its Practical Application Paper - V Architectural history and construction Paper - VI Introduction to Computer-Aided Design Lab Architecture Paper - VII Material Study & Furniture Design Lab

YEAR - II B.Sc. Interior Architecture course Paper - I Interior Environmental Analysis fosters your creative ability and Paper - II Lighting Design for Interior enhances the skills to succeed Paper - III Design Studio I in the field of Interior Design and Paper - IV Design Studio II Architecture. Paper - V Design Studio III This course focuses on the principles of Art and Science While Paper - VI Project Proposal enhancing the interior of a built environment to achieve a healthier and more aesthetically pleasing environment for the Paper - VII CAD For Specialist Study people using the space. B.Sc. Interior Architecture prepares you for a career in Interior Design, furniture design, Product design and much more. YEAR - III

Interior Design is undoubtedly one of the most sought after Paper - I Design Portfolio professions in India today. With city dwellers increasing day by Paper - II Professional Practice day and available living spaces shrinking correspondingly, efficient use of the available space has become a grave necessity. The Paper - III Specialist Material Analysis B.Sc. Interior Architecture program is a platform to groom such Paper - IV Negotiated Project skilled professionals in the field of Interior Design. Paper - V Commercial Model Making This Course Interior Architecture is not entirely about design concepts along with Interior Design skills like technical Paper - VI Project drawing, space design, material knowledge, furniture design, and familiarization with interior design tools, interpersonal and communication skills and much more that grooms you as a complete professional in field.

The course includes various modules that are coined to prepare the students for latest industry demands. During the course, you will be exposed to latest industry trends through Workshops, Seminars, and Guest Lectures from professionals in the field.

CAREER OPPORTUNITIES

Interior Designer Furniture designer Graphic designer Product designer Textile designer Event Planner Theatre and set designer Art directors Lighting designer Colour consultant Kitchen consultants

46 www.icat.ac.in www.icat.ac.in 47 Duration: 3 Years (Full time) YEAR - I Paper - I Language (Tamil / Hindi / French / Telugu / Kannada / Malayalam) Paper - II English Prose and Composition Paper - III Visual Design Paper - IV Graphic Designing B.Sc. Media Paper - V Interactive Animation Techniques

Technology YEAR - II Paper - I Soft skills Development Paper - II Art for Animation The B.Sc. Media Technology program Paper - III Web Designing has been designed in response to Paper - IV 2D Animation Techniques the growing need for a professional Paper - V Pre Production and Shooting Techniques program in “Multimedia”. The objective of the program is to produce qualified YEAR - III creative professionals in the fields of Paper - I 3D Modeling, texturing and lighting entertainment, advertising, design, Paper - II Rigging animation & visual effects. Paper - III 3D Animation Paper - IV Compositing Techniques It seeks to achieve this by providing an environment that would foster the gaining and deployment of technical skills, knowledge Paper - V 3D lab and methods that would enable the students to take the position Paper - VI Portfolio Development of a key team member in this rapidly developing and changing industry. It also gives digital artists the opportunity and equitable institutional support to attain the equivalent level of intellectual achievement at the culmination of their graduate studies as their peers and partners in all areas of the Humanities, the Sciences and Engineering; thus enabling them to attain expertise in creating Graphic Design, Web Design, Animation and Visual Effects content from concept to production.

CAREER OPPORTUNITIES

Storyboard & Concept Artist Character Designer Layout & Background Artist Animator Art Director Web Designer Instructor Graphic Designer Creative Designer Restoration & Retouching Artist Compositor Digital Effects Animator Digital Effects Painter Modeler Pre-Visualization Artist Technical Director Visual Effects Supervisor

48 www.icat.ac.in www.icat.ac.in 49 Duration: 3 Years (Full time) YEAR - I Paper - I Language (Tamil / Hindi / French / Telugu / Kannada / Malayalam) Paper - II English Prose and Composition Paper - III Professional Context Technology And Communication Methods Paper - IV Visualization for Interactive Media B.Sc. UI Design Paper - V Programming for Interactive Media Paper - VI Data analysis and Visualization & Development Paper - VII UI Development Lab

YEAR - II Paper - I Web Technology The B.Sc. UI Design and Development Paper - II Specialist Practice - II course at ICAT is a 3 years, full-time Paper - III Specialist Practice - III program. This industry-oriented, Paper - IV Mobile Application Development practice-based program focuses on Paper - V Specialist Practice - IV the Art, Science, and Technology Paper - VI UI Design Lab involved in the development of massive applications. The program YEAR - III provides a broad foundation of Paper - I Emerging Technologies theoretical, practical and technical Paper - II Specialist Practice - V knowledge, upon which the students Paper - III Software Quality Assurance develop their own special focus as Paper - IV Prototyping Lab they progress through the course. Paper - V Professional Practice This course offers a chance to prepare for a range of User Paper - VI Project Interface Design & Development opportunities that exist within the interactive media industry. An opportunity also exists for these students in interaction with a given IT system information technologies, including the interface, graphics, and physical interaction. The students will be able to develop a set of user scenarios, a user object model, a navigational or flow diagram, and a Paper prototype for a software application.

Visiting professionals bring current industry experience to the course and students supplement this with the visit to studios to get a firsthand look at how organizations work. Professional practice at the end of the course ensures that students gain valuable firsthand knowledge of the industry and are able to contextualize their knowledge.

CAREER OPPORTUNITIES

User Interface Developer User Interface Designer UX Designer Usability Engineer UI Tester Interaction Designer Information Architect Graphical User Interface Designer Visual designer SEO Specialist Mobile Application Developer

50 www.icat.ac.in www.icat.ac.in 51 Duration: 3 Years (Full time) YEAR - I Paper - I Language (Tamil / Hindi / French / Telugu / Kannada / Malayalam) Paper - II English Prose and Composition Paper - III Art & Design Study Paper - IV Introduction to Communication and Media B.Sc. Paper - V Television Production Paper - VI Graphic Design Lab Visual Media Paper - VII Visualizing Lab

YEAR - II The B.Sc. Visual Media programme Paper - I Soft Skills Development has been designed in response to the Paper - II Digital Photography growing need for a best professional Paper - III Film Study & Appreciation programme in “Visual Media”. The Paper - IV Audio and Videography aim of this program is to bring a Paper - V Advertising & PR prominent career for the students in Paper - VI Digital Photography Lab almost all the field of Visual medium Paper - VII Videography Lab communications. YEAR - III This seeks to achieve this by providing an environment that would foster the gaining and development of theoretical and practical Paper - I Research & Media Management skills, knowledge and methods that would enable them to take Paper - II Script & screenplay writing the positions of a key team member in this rapidly developing and changing industry. Paper - III Internship & Report Presentation Paper - IV ELECTIVE (Media Aesthetics / Web Designing / Video Editing & effects) CAREER OPPORTUNITIES Paper - V Specialization Project Paper - VI Paper presentation Design Houses Paper - VII Portfolio Development Advertising Agencies Television Channels Print Industry Film Industry Photography Studios Television Production Houses Media professional Freelancer Advertising Designer Graphic Designer Illustrator Visualization Artist Television Programme Producer Photographer

52 www.icat.ac.in www.icat.ac.in 53 Duration: 2 Years (Full time) YEAR - I Paper - I Multimedia Fundamentals Paper - II Communication Theories Paper - III Visual Presentation Paper - IV Image editing Techniques M.Sc. Paper - V Graphic Designing Paper - VI Elective I Multimedia Paper - VII Elective II

YEAR - II

The M.Sc. Multimedia is a 2 years, full- Paper - I Media Studies time program that prepares students Paper - II Storyboarding & Cinematography to extend their dreams beyond limits Paper - III Video Audio Editing and create a visual representation of Paper - IV Trends in Multimedia their dreams for the world to see. Paper - V Elective III Paper - VI Elective IV The course is an employment oriented program designed for Paper - VII Project and Viva-voce passionate graduates. The course introduces students to various faces of the Multimedia industry, including Graphic Designing, Web Designing, Animation, Visual Effects.

CAREER OPPORTUNITIES

Character Designer Layout and Background Artist Animator Instructor Digital Artists Compositor Digital Effects Animator Modeler Pre-Visualization Artist Restoration & Retouching Artist Graphic Designer Web Designer Digital Illustrator Visualizer UI Designer UX Designer Rotoscopy Artist Wire / Rig Removal Artist Video Editor

54 www.icat.ac.in www.icat.ac.in 55 Duration: 2 Years (Full time) YEAR - I Paper - I Programming And Scripting Paper - II Introduction To 2D Design Paper - III Design Study For Games Paper - IV 3D Game Development M.Sc. Game Paper - V Elective I Paper - VI Game Engine Lab

Technology YEAR - II Paper - I Web Game Development Paper - II Mobile Game Development The M.Sc. Game Technology course Paper - III Elective II is a 2 years, full-time program that Paper - IV Elective III triggers your creativity loads you Paper - V Artificial Intelligence with technology and sharpens your Paper - VI Web Technology Lab artistry to find you top careers in Paper - VII Mobile Technology Lab Game Designing / Development / Paper - VIII Project Viva-Voce Programming and in various other Design related companies. This course is designed to equip you with the specialist skills necessary for a career in the Computer Games industry.

The course is an employment-oriented program designed for passionate graduates who would like to explore the field of user experience, video games, interaction design and simulation with a further focus on games technology. The course introduces students to various faces of the Video Games industry, including Game Design, Game Art, Interface Design, Mobile technology, Game Programming, etc.`

CAREER OPPORTUNITIES

AI Programmer Game Play Programmer Level Designer Particle / Special Effects Programmer Texture Artist 3D Game Artist 3D Environment Artist Character Animator Play Tester Character Artist 2D & 3D Artist Graphic Designer Visual Designer UI Programmer Web Designer UX Designer UI Designer SEO Specialist Multimedia Content Developer

56 www.icat.ac.in www.icat.ac.in 57 COURSE OBJECTIVES

The students acquire a critical and strategically- informed perspective of the evolving technologies used in the industry, their application and the future of the industry.

The programs provide students with a theoretical as well as practical knowledge in the production of Design & Media content and prepare students for a career within their chosen speciality. Students are also given ample opportunity to develop their interpersonal and project management skills, which enables them to be effective in a team-based or networked production environment. The PG Diploma is awarded by ICAT Design & Media College.

The Post Graduate Diploma programs equip the students with the artistic and technological P.G. DIPLOMA skills required for contemporary Design & Media Professionals. PROGRAMS

58 www.icat.ac.in www.icat.ac.in 59 Duration : 1 Year : Eligibility : Any Graduation COURSE HIGHLIGHTS Duration : 1 Year : Eligibility : Any Graduation COURSE HIGHLIGHTS

FND401 Foundation Studies FND401 Foundation Studies PG Diploma in SPP401 Idea Generation & Development PG Diploma in SPP401 Idea Generation and Development SPP402 Specialist Practice I : Art for Animation SPP402 Specialist Practice I : Compositing for VFX Specialist Practice II : CGI Foundation for SPP403 Specialist Practice II : CGI foundation for VFX SPP403 Animation Animation Visual Effects Specialist Practice III : Effects Animation for SPP404 Specialist Practice III : Post Production for VFX SPP404 Animation The PG Diploma in Animation program is designed to The PG Diploma in Visual Effects program is designed to MJP401 Major Project MJP401 Major Project develop the artistic temperament and technical skills develop the artistic temperament and technical skills that that makes one a professional in the field of Computer makes one a professional in the field of Visual Effects. CAREER OPPORTUNITIES Generated Imagery. CAREER OPPORTUNITIES Students develop a range of visual and tactile exploration skills by working on a range of creative Digital Artist Students develop a range of visual and tactile exploration skills by working on a range of creative Storyboard and Concept Artist processes. Visual research forms an integral part of the program, which the students are taught processes. Visual research forms an integral part of the program, which the students are taught and and then encouraged to apply them throughout the program. Developing Visual Observation through Compositor then encouraged to apply them throughout the program. Figure Drawing, Gesture Drawing, Character Character Designer Drawing; Exploring Volume, Perspective, Structure and Form; Colouring and shading methods; Designing, Location and Prop Designing, Posing for Animation, Storytelling, Storyboarding, and Storytelling; Storyboarding; and Camera and Lighting techniques are the key study elements. The Digital Effects Animator Layout and Background Artist Camera and Lighting techniques are the key study elements. These provide the foundation to work curriculum includes Building 3D Models, Lighting, Rendering, Creating Miniatures and Matte Paintings Digital Effects Painter within a computer-assisted 3D environment and help in creating believable movements that utilize Character / Set Modeler that serve as background plates. The students are then exposed to the concepts and practice of core animation principles. The Digital Media curriculum includes Modelling in 3D, Texturing, Lighting, matchmoving and object tracking, and learn to integrate live-action footage with computer-generated Modeler Rigging, Animating, Creating Effects, Compositing and Editing. Texturing and Lighting Artist imagery by using Compositing techniques, such as Wire and rig removal, Rotoscoping, , Pre-Visualization Artist Rigger Keying, Colour Correction and Editing techniques. Technical Director Animator Visual Effects Supervisor Production Co-ordinator Art Director Director Instructor Script Writer

Setup Artist

Graphic Designer

60 www.icat.ac.in www.icat.ac.in 61 Duration : 1 Year ; Eligibility : Any Graduation COURSE HIGHLIGHTS Duration : 1 Year ; Eligibility : Any Graduation COURSE HIGHLIGHTS

FND401 Foundation Studies FND401 Foundation Studies PG Diploma in SPP401 Idea Generation & Development PG Diploma in SPP401 Science for Game Programming Specialist Practice I: Game Engine SPP402 Specialist Practice I: Game Development for PC SPP402 Fundamentals Specialist Practice II: Game Development for SPP403 Game Design Specialist Practice II: 3D Game Making Game Development Mobile SPP403 Techniques Specialist Practice III: Game Engine and Web SPP404 SPP404 Specialist Practice III: UI/UX Design The course builds a strong foundation on Game Game Development The PG Diploma in Game Design program concentrates MJP401 Major Project Development, and arms the students with skills that are MJP401 Major Project on studies related to the theory and practice used in needed in a professional environment. developing media-rich, interactive digital content. This program provides students a well-rounded skill set by CAREER OPPORTUNITIES Visual research forms an integral part of the program, which the students are taught and then CAREER OPPORTUNITIES encouraged to apply them throughout the program. Critical knowledge of the Principles of Gaming, addressing game theory, cinematics, art, animation, game Level Designing, Game Design Document, Game testing and Prototyping are also developed. Classes mechanics, production methodologies, creative writing Game Designer in Math and Physics for Gaming, Data Structures, AI for Games, and Networking fundamentals set the AI Programmer critical knowledge required for game development. Game Programming skills begin with programming and storytelling. Game Producer for 2D games by using C++, Java, Android. The students are then trained to work with graphic Plug-in Developer libraries required to produce 2D and 3D games. They are also taught to work with Game Engines. They Game Tester Game Play Programmer Through this program students can hone their skills specific to their area of interest in the gaming are finally allowed to explore the difference between PC and a Console by working on porting content industry. Students are introduced to multiple facets of game design, 3D arts and 2D arts. The 2D Animator for the console. Graphics Programmer introductory module includes concept art design, digital illustration, character design, story boarding, Level Designer game mechanics, 3D modelling, texturing, introduction to game engines and video game lighting. Level Designer UI Designer Tool Developer Once students are acquainted with the practices in the industry, each student then is intensively trained to develop their skills in the discipline they are good at as well as interested in. By the end of 3D Low Polygon Modeler Particle / Special Effects the program students are equipped with extensive as well as specialized portfolios targeting specific Texture Artist Programmer job profiles in the industry. 3D Game Artist Mobile Game Developer 3D Environment Artist App Developer Character Animator Web Game Developer

62 www.icat.ac.in www.icat.ac.in 63 Duration : 1 Year : Eligibility : Any Graduation COURSE HIGHLIGHTS Duration : 1 Year ; Eligibility : Any Graduation COURSE HIGHLIGHTS

FND401 Foundation Studies FND401 Foundation Studies PG Diploma SPP401 Pre Visualization PG Diploma in SPP401 Ideation and Design Development Specialist practice I: Building Construction and SPP402 Specialist practice I: Graphic Designing SPP402 Material Study Specialist practice II: Web Designing & SPP403 Interior Design in Multimedia E-Learning Content Development Specialist practice II: Services, Estimation and SPP403 BOQ SPP404 Specialist practice III: 3D & Motion Graphics The PG Diploma in Interior Design Program is tailor made Specialist practice III: Portfolio and SPP404 Technologies MEP401 Media Production for enthusiasts from any background who want to have a Specialization go on not only acquiring knowledge in this field but also MJP401 Major Project The PG Diploma in Multimedia Technologies brings CAREER OPPORTUNITIES become experts in delivering interior projects at the end together the many areas that affect the design and of the course. The course is a taught program given by CAREER OPPORTUNITIES development of multimedia systems. It is extensive - Graphic Designer professionals in the field and that ensures the students covering technical, theoretical and design areas. Digital Illustrator being mentored to be professionals themselves. Interior Design consultant

Students learn how to create and handle images; produce 2D computer ; create Web Designer As with all design programs, the PG Diploma in Interior Design lays its foundation on research, Interior Designer architectural walkthroughs; process digital video and sound for the Web, DVD and social media; Interface Designer drawing and presentation of projects as the students are exposed to several building typologies Project Leader design interactive Websites; and create multimedia-rich presentations. and their interior design throughout the course. The entire course is getting wrapped up of taught, Video Editor research and design modules. Students work through by preparing tech packs and research packs Spatial Designer for each and every individual project, which is ideal by best practices followed in the country & Motion Graphics Artist 3D Visualizer internationally. The course also teaches in detail essential software that helps in drawing, which is E-learning Content Developer the major means of expression in the design world. Draftsperson

Flash Programmer The students begin with conceptualization and visualization, which becomes a second nature to Design Consultant them through the insistence of the course’s pedagogy. They are then prepared to face their clients Design Installation by providing presentations through drawing and research for different types of juries, which offer constructive criticism to change for the better from time to time. The students are always trained in Exhibition Space Planner outcome based learning and practice. This they achieve by learning storyboarding, material boards, Colour Consultant technical design boards, mood boards, colour boards and technical drawings. They learn manual as well as computer rendering techniques. The students are upbeat in the study of the market with Lighting and Acoustic Consultant products and accessories, which they will use in their design projects towards which the course exposes them by encouraging to attend exhibitions and expositions regularly from time to time in the city. Finally, the course is put together to make an amalgamation of aesthetics and functionality speak for the projects they undertake insisting greatly on the design and cognitive processes on which more than 50 percent of their time is spent. Students also get an opportunity to work on real time project or internship during the course delivery. 64 www.icat.ac.in www.icat.ac.in 65 Duration : 1 Year : Eligibility : Any Graduation COURSE HIGHLIGHTS Duration : 1 Year ; Eligibility : Any Graduation COURSE HIGHLIGHTS

FND401 Foundation Studies FND401 Foundation Studies PG Diploma in UI SPP401 Specialist Practice I : UI Design PG Diploma in SPP401 Specialist Practice I SPP402 Specialist Practice II : UI Development SPP402 Specialist Practice II Design & Development SPP403 Specialist Practice III : Web Technologies Advertising Design SPP403 Specialist Practice III SPP404 Specialist Practice IV : Mobile App. Development SPP404 Specialist Practice IV The PG Diploma in User Interface Design and Development MJP401 Major Project The PG Diploma in Advertising Design course has MJP401 Major Project seeks to bring together visual flavours of design to the been devised to equip students with strong theoretical application in today’s technology like Mobile, PC and knowledge and sound practical competence. Students CAREER OPPORTUNITIES CAREER OPPORTUNITIES Tablets. are exposed to a curriculum that has been designed Students learn how to create visually-stunning interfaces not alone for traditional screen Visualizing and Art Direction Visual Designer and approved by the Advertising fraternity. The syllabus enabled devices like Mobile, PC, etc but also for Augmented Reality (AR) and Virtual Reality (VR) includes Communication and Marketing basics: Branding Illustration and Storyboarding implementation. They will indigenously create images; animation interactions; design navigations; Digital Illustrator structure sitemaps for Web and create interactive and responsive Websites. and Advertising, Conceptualizing, Design, the art of Copy and Script Writing Web Designer Writing, Ad-Filmmaking, Photography fundamentals and Ad. Filmmaking and Film Production User Interface Designer Digital & Multimedia technologies, amongst other related Photography and Post Production User Interface Developer subjects. Web and Graphic Designing UX Designer This unique style helps the students to hone their skill and enables them to learn better and Social Media Marketing Multimedia Content Developer communicate more effectively. The students get to work on creating Advertising Campaigns, whilst Graphical User Interface Designer developing deep insights about the market, product group, positioning, target segmentation, and media via extensive market research. The practice modules also include creation of 360-degree Usability Engineer campaigns, creating brand identities and other marketing collaterals, ideating for activation and the Interaction Designer various Advertising media. Information Architect The students are intensively trained and equipped with knowledge and a strong body of work, that is welcomed with arms-wide open by the industry. Our students can find a multitude of career options SEO Specialist that include working in Advertising Agencies, Digital and Interactive Agencies, Design Studios, Application Designer Photography and Film-making, or entrepreneur.

Application Developer

66 www.icat.ac.in www.icat.ac.in 67 PARTIAL LIST OF RECRUITMENT PARTNERS

68 www.icat.ac.in www.icat.ac.in 69 PARTIAL LIST OF RECRUITMENT PARTNERS

70 www.icat.ac.in www.icat.ac.in 71 ELIGIBILITY & FEES ADMISSION PROCEDURE

UG PROGRAMS: (Under ADMISSION PROCEDURE: STEP 4 - PERSONAL INTERVIEW Annamalai University’s Technical STEP 1 - PORTFOLIO SUBMISSION Selection of the candidate will be based on a personal Collaboration) interview. A Pass in 10 + 2, or 10 + 3 (Diploma) or equivalent Though portfolio is not mandatory, the college STEP 5 - PAYMENT OF FEES Please refer to the Admission Letter qualification. Medium of Instruction in the qualifying recommends portfolio submission either in person or examination can be any language. Candidates through E-mail at the time of Career Counselling in Admission will be confirmed upon payment of awaiting results can also apply. order to better the chances of getting Admission. the Admission fees and verification of academic STEP 2 - COLLECT APPLICATION documents, as per the eligibility requirements PG DIPLOMA PROGRAMS: specified for a particular program. (Awarded by ICAT Design & Media FORM College) Application forms can be collected at the College campuses (Chennai, Bangalore or Hyderabad) on Any Graduation. Candidates awainting results can payment of Rs.1000 in Cash or by sending a Demand also apply. Draft in favour of ‘IMAGE INFOTAINMENT LIMITED’. NOTE: (For all UG courses) ™™ Students will not be allowed to attend the college without the payment of the Installment fees as per the last dates mentioned in the Upon request, the application forms would also be ™™ Refer to the Admission Letter for last dates of payment of installment Admission Letter. MASTERS DEGREE PROGRAMS: e-mailed. fees, University fees and any other fees. ™™ Installment Fees : Includes Tuition Fees, Lab Fees, Studio Fees, Library (Under Annamalai University’s ™™ Laptop is compulsory for all the UG students right from the Fees and other special services provided like placement services, guest STEP 3 - SUBMISSION OF FILLED commencement of the college. Technical Collaboration) lectures, workshop etc. It does not include expenses related to food, APPLICATION FORM ™™ The One Time University Registration Fee of Rs. 2,000 subject to accommodation, travel, examination fee, stationery, education tours if Any Graduation. Candidates awainting results can University norms should be paid after the verification of Qualifying any and other personal expenses. also apply. All students seeking admission to any of the programs Examination Certificates (Originals) on the college commencement day. must send the completed application form along with the Demand Draft to the respective campus of their NOTE: (For all PG Diploma Courses) NOTE: (Common for all the courses) preference (Printed copy only). ™™ Refer to the Admission Letter for last dates of payment of installment ™™ Refund Policy: Admission Fee, Installment Fee, Yearly University Fee fees and any other fees. and one time University registration fee is non-refundable under any ™ circumstances. ™ The Admission and Installment Fee is inclusive of 18% Govt. service taxes as applicable. ™™ Security Deposit*: This is one time payment and the amount (Rs. ™ 10,000) is refunded to the student under the following conditions. ™ PG Diploma is awarded by ICAT Design & Media College. Conditions Apply. ™™ The deposit is non-interest bearing and is refundable at the time of ™™ The college strongly recommends all the PGD students to buy a course completion subject to obtaining a no-due letter from the laptop which will be of great assistance to their practical development. Admin, Academic, Admission, Library, System Admin & Accounts However it is not compulsory. departments. ™™ Any damages to property, equipment etc. and unpaid fine towards late payment of installment fee if any shall be recovered / adjusted from NOTE: (For all Master Degree Programs) his / her security deposit. ™™ Refer to the Admission Letter for last dates of payment of installment fees, University fees and any other fees. ™™ Late payment fee: A fine of Rs. 2500 will be charged for all late payments. ™™ Laptop is compulsory for all the M.Sc students right from the commencement of the college. ™™ Change of Course or Campus is not permissible under normal circumstances. In an unavoidable situation, the Director – Admissions ™™ The One Time University Registration Fee of Rs. 3,000 subject to reserves the right to award the change after verifying the necessary University norms should be paid after the verification of Qualifying documents and subject to the course being conducted at the other Examination Certificates (Originals) on the college commencement day. campus and availability of seat along with a Transfer fee of Rs. 10,000.

72 www.icat.ac.in www.icat.ac.in 73 COURSE ADMINISTRATION The College Academic Committee, chaired by the Chief Academic Officer, deals with all academic matters affecting the courses in the College.

COLLEGE ACADEMIC DEPARTMENT CO-ORDINATORS student intake qualification; register in university & students. Student Service Desk, with the help ICAT has large, spacious air-conditioned Labs, where miniature models, sets, prototype and mock ups, it is COMMITTEE scheme involving RAH; organise and schedule exams/ of students’ committee members, also organizes students can work on cutting-edge PC with high-end equipped with natural lights all around, working tables All campuses are divided into departments, which assessments and internal / external verification; events, club activities & other get-togethers in the graphic cards, large hard drives and equipped with and sculpting tools to work with. are responsible for delivering a number of related ACADEMIC HEAD collects grades from RAH, compile as per University college, in consultation with RAH. all necessary software. The labs also offer numerous modules in that particular campus. The Department requirement and sends it to the university; arrange general-purpose software packages and tools. STUDENT LOUNGE The Academic Head has overall responsibility to Coordinator has responsibility under the overall examination board meetings; and publishes results Student Service desk is the sole contact point for the provide resources, staffing and academic leadership direction of Award Leader and RAH/DAH for the on time. He is the only authority to publish and parents/guardians. They also support in department SEMINAR HALL It is a space for students to relax and socialize for all courses in the College. The Academic Head effective management of the programs in their issue marks and certificates respectively, across all events like tours and symposium. Student Advisor over break and play for fun, with access to gaming is the overall manager of all the branches and has subject area. campuses. collects informal feedback from the students and The Seminar Hall is equipped with projector, sound consoles, home theatres and board games. It is also overall responsibility for the quality and academic ensures that the corrective measurement has been system and internet connection. It is suitable for the place to sit and work together with friends. standards of the programs delivered in all branches. MODULE LEADERS LIBRARIAN taken for the same. conducting seminars, workshops and small events. The Academic Head also heads the Course Monitoring Committee (CMC). Module Leaders are responsible for the delivery and The Librarian is in charge of the college Library. He CAMPUS FACILITIES CHROMA KEY STUDIO administration of individual modules. The Module arranges to procure new books in consultation with CANTEEN Leader will lead the teaching on the module, help in We provide a range of facilities to support our COURSE MONITORING COMMITTEE RAO/DRAO. He also guides students in accessing The college has its own studio floor with Green/Blue providing academic support on the module and is Library effectively. The College has institutional students in their studies and give access to a wealth Matte, equipped with digital HD Camera, studio lights Canteen is the place where students wind up in (CMC) primarily responsible for tracking student progress. membership with the leading information centres, for of materials, equipment and information. All the and accessories. The studio has an adjoining Post- groups and creative brilliance reflects. Yes, canteen example - The British Council Library, in the respective Campuses are equipped with most of the facilities Production Lab. is not only for refreshment, it also is used to sit and Members of the Course Monitoring Committee plan PERSONAL TUTORS locations which the students can avail to get the mentioned below with very few exceptions. write assignments, sometime just to talk, take peers the new curriculum and improvement in existing maximum benefit from the learning resource. 3D WORKSHOP opinion about the project that is going on or even the curriculum. CMC also ensures that the curriculum is Students of a batch are allocated a Personal Tutor CLASSROOM right place for someone starting a project to go for delivered as per plan, and verifies the grades and the during induction, whose role is pastoral. It will ADMINISTRATIVE STAFFS This is a space for students to try out different distributing survey forms, as that is where maximum grading system of all campuses of ICAT. normally be the Personal Tutor who will guide a ICAT has large, spacious classrooms that can materials and appropriate equipments to create heads can be seen at one time. student through the Personal Development Planning Administrative staffs are concerned with maintaining accommodate between 20 to 40 students. A digital prototype of the three dimensional products they REGIONAL / DEPUTY ACADEMIC process. the details of student registration, facilitating projector connected to the instructor’s system is also design. ACCREDITATION OFFICER (RAO/DRAO) the college’s teaching resources, provision of available in every classroom. SUPERVISORS management reports to the central personnel and ART STUDIO As a crown to the quality education provided at ICAT The Regional / Deputy Academic Head is responsible accounting functions. The Administrative Staffs LIBRARY Design and Media College, and the commitment for maintaining an overview of the delivery and A student will be allocated a supervisor for their will be able to help students with information about The college has a number of Art studios with drawing to high standards through a system of continuous administration of the program of study in a particular studies to provide support for their project and their registration, course and financial requirements. The library offers a variety of information sources tables, Light Box, facilities for live modeling and improvement, the College joins hands with renowned campus. The Regional / Deputy Academic Head is dissertation. The Supervisors maintain the records They are responsible for a number of areas including from textbooks and periodicals to international abundance of natural light that is essential for an art universities through technical collaborations/tie-ups assisted by other members of the Program Team. of all formal meetings, including the dates on which student enquiries relating to attendance and database and access to the internet. Students can environment. to offer certain degree programs. they took place, actions agreed, deadlines established assessment. Also, the students are required to also access information from electronic sources AWARD LEADER (AL) etc. If a student anticipates problems that might submit their assignments to the Administrative including databases, full-text journals, newsPapers, PHOTOGRAPHY STUDIO In that regards, the UG Degree programs and the M.Sc. result in late submission, he/she should bring this Staffs. abstracts and a host of global resources in the library. programs at ICAT are offered in technical collaboration Every award is delivered by different departments, to their supervisor’s attention, in writing, as soon as The College also has institution membership of British The Photography Studio is a teaching and production with Annamalai University. which are responsible for delivering a number of possible. STUDENT ADVISOR - STUDENT Council Library and American Library. centre that supports ICAT students, who work with The technical collaboration assures students and related modules under the supervision of the Award photographs and videos. The Photography Studio is SERVICE DESK staff that the curriculum offered, the teaching Leader. He/She has responsibility, under the overall SUPERINTENDENT OF DESIGN STUDIO located within the College’s expanding campus. direction of the Academic Head and in consultation methodology and the assessment techniques are EXAMINATIONS Student Advisor provides students with guidance with RAH/DAH for the effective management of the Design Studio with big tables, cutting mats and closely tied to the practice of the university. and advice about study skills, personal problems and MINIATURE STUDIO programs in their subject area in all campuses. They plenty of lights and space to move around is another Superintendent of Examinations is a separate many other issues. A central resource, the Student Note: The collaboration / tie-up with a University / are the members of CMC as well. important part of ICAT. This is another essential learning environment for ICAT awarding body may change / be retrieved at any point entity who understands the changes and policies Service Desk or the Student Advisor can direct in time; and this is at the sole discretion of the College recommended by CMC and approved by management students to the services and guidance that they students pursuing design or Digital media. As this is and the concerned University / awarding body. Students / University. Superintendent of Examinations verifies DIGITAL LAB where they can use all sorts of materials to create are expected to contact the Administration Office to need. They organize liaison meeting between staff understand any such changes or retrieval.

74 www.icat.ac.in www.icat.ac.in 75 GENERAL INFORMATION

TERMS AND CONDITIONS sexual orientation, marital status, gender, religion, national origin or ethnicity to all privilege, rights, DISCLAIMER The college is a private, post-secondary co- programs and functions made to students at the educational institution managed by Image college; and does not discriminate in administration Infotainment Limited. Some information in the of admission policies, educational policies or any The information provided catalogue may change. It is recommended that other program in the College. in this prospectus is students who are considering Admission to check with an Admission Representative to determine if GRIEVANCE POLICY: given for the general there is any change in the college’s policies, courses guidance of prospective or curriculum. A student should be free from unfair, biased or improper actions on the part of any member of the students and does not NOTICE: academic community. If a student feels that he or she form any part of any has been subject to unjust actions or denied his or ICAT Design & Media College reserves the right to her rights, redress may be sought by consulting the contract. The college’s change programs, courses, curricular structures, Student Advisor. If the student is unable to resolve programs are provided requirements, regulations, rules and / or fees noted the issue with the Student Advisor, then the student in this catalogue at any time without advance or may contact the office of the Chief Academic Officer. subject to viability in subsequent notice. It is the intention of ICAT Design terms of enrolment & Media College to offer uninterrupted courses of RIGHTS OF USE: study to its students. In the event that it is unable to and may be subject to continue some or all academic instruction because ICAT reserves the right to photograph, reproduce, validation or approval of a natural disaster or other event over which the display, publish or retain works of art produced by institution has no control, no fee except caution the students enrolled in its academic programs. ICAT from an awarding body. deposit is refundable. is not responsible for loss or damage to student ICAT Design & Media work or property. ICAT photographs campus activities NON-DISCRIMINATION: throughout the year for publication or public-relations College reserves the right purposes. to alter or withdraw these ICAT admits students of any race, color, sex, age, programs or change the University as it deems fit at any time with or without notice.

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