Cherry Hill Podcaster Lets Everyone Listen In

Cherry Hill podcaster lets everyone listen in http://www.courierpostonline.com/apps/pbcs.dll/article?AID=/2006080...

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Customer Service/Contact us Subscribe Switch to EZ-Pay Wednesday, August 9, 2006 Past Issues - S | M | T | W | T | F | S Search Archives Weather 79°F Forecast » South Jersey Sponsored by: Printer-friendly version E-mail this article Subscriptions Sports Business Cars Cherry Hill podcaster lets everyone listen in Find a used Living car to buy Sunday, August 6, 2006 Find a used Entertainment Car: Opinion By JEANNE RIDGWAY Acura Courier-Post Staff Select a Model Announcements CHERRY HILL Zip Code: World Report Business communications expert Steve Lubetkin imparts Impulse company messages through all the usual means such as Vehicle Research: speeches, publishing and radio. Find a New Car Sell a Car Town pages Research a Car Choose a town Now, there's a new tool in Lubetkin's workbox -- a small Blue Book Values but growing medium called podcasting. Buying Guides Payment Calculators Podcasts are digital audio recordings that may be burned onto a CD or distributed over the Internet using Blogs computers or devices that play MP3 files such as an Shopping Photo Galleries iPOD. On Sale Video Local Audio Think of podcasts (at least the ones that are well Coupons Special Sections produced) as prerecorded radio shows. Reader Rewards Dating Forums "Busy people may pick and chose what they want to RSS Feeds listen to, and listen on their own time," said Lubetkin, 49, Find a date Courier-Post store the owner of Professional Podcasts LLC. The company is Your profile a division of Lubetkin's 20-month-old business communications consulting firm, Lubetkin & Co. Homes Communications LLC. For Sale "People like to get information delivered to them in a way New Homes GANNETT NJ that they can carry it with them," said Lubetkin, who lives and works in Cherry Hill. "You can listen to a podcast as Apartments Asbury Park Press you drive to work." Gannett State Rentals Bureau Podcasting can be powerful way for businesses and Place Ad Courier News organizations to communicate important speeches, panel TINA MARKOE KINSLOW/Courier-Post The Daily Journal "Busy people may pick and chose what they want to listen to, and discussions, and other information to employees and listen on their own time,' says business communications expert Jobs Daily Record clients. It's a way to get value out of a meeting without Steve Lubetkin. Find a Job Home News going to the meeting, said Lubetkin. Fill a Job Tribune Ocean County "If you can do a podcast, you may be able to draw in STEVEN L. LUBETKIN Classifieds Observer another 200 to 300 people who want your information. It Industry: Communications consulting firm with practices Times Beacon lets companies target an audience on a very narrow in public relations and strategic communications, Search ads Newspapers scale." Internet broadcasting and publishing Place an ad Other Gannett Four times a year, the ABA Marketing Network holds Newspapers Company: Lubetkin & Co. Communications LLC; and its panel discussions and educational seminars for New division, Professional Podcasting LLC Jersey bankers. ABA hired Lubetkin to make podcasts of its programs for bankers who can't make it to meetings Where: Cherry Hill held in Woodbridge.

"Unless you took good notes, the meeting would cease to Phone: (856) 751-5491 exist. Now, the meeting lives on (through podcasting) and it's recorded and archived," said Damien Kane, a Web site: www.lubetkin.net member of ABA and marketing director at Northfield National Bank in Union and Sussex counties.

In March, Lubetkin helped Sun Home Loans in Vineland, a subsidiary of Sun National Bank, reach out to new ON THE WEB customers by offering a podcast all about mortgages. To find a podcast on a particular subject, go to Google and type in "podcast' and a key word. Other search Brian Myers, president of Sun Home Loans, said the engines for podcasts and blogs include technorati.com, company saw podcasting as a way to give something of podcastalley.com and podcastpickle.com. lasting value to the public at large.

"We wanted something that would have a longer shelf life ADVERTISEMENT available to our customers to listen to and download. We liked the fact that it wasn't "one and done,' " Myers said. Advertise with us!

Pinnacle Financial Advisors of Marlton will soon distribute a Lubetkin-produced podcast about protecting yourself from identity theft.

Lubetkin also produces podcasts for the Quarterly Business Forum, a program providing useful business trends and

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economic information to South Jersey companies. About 200 or more businesspeople attend each forum, but hundreds more download the podcast.

"They are still getting hits on the January podcast, more than 800 to date," Lubetkin said.

From businesses to religious institutions, more and more organizations are finding that podcasting is an effective way to communicate.

Just for fun, Lubetkin taped a program about the Passover seder held by his synagogue, Temple Emanuel in Cherry Hill. Although the program is long, it still received more than 200 downloads by people who went on the Temple Emanuel Web site.

"It's so pleasantly surprising," Lubetkin said. He envisions more religious groups using podcasts for sermons or conversations with religious leaders.

Producing podcasts for businesses is a perfect fit for Lubetkin, who understands technology and company communications.

For 25 years, he worked in corporate communications, including a time as vice president and director of communications for Fleet Bank in New Jersey and Pennsylvania. He also led a national media relations team at Bank of America.

Lubetkin's interest in podcasting may have had its roots in his childhood.

"As a kid, I used to produce my own radio shows in the basement of my parents' house using a turntable and a reel-to-reel tape recorder," he said.

After graduating magna cum laude from Monmouth College, Lubetkin spent several years in radio, where he reported the news, and engineered and edited broadcasts. Later, he earned an MBA in 1984 from the University of Phoenix/ONLINE.

Combining all his business knowledge and communications skills, Lubetkin takes pride in making polished podcasts.

"We don't want to disappoint (the audience) by giving them something that is tedious to listen to," said Lubetkin. "We remove all the "ums' and "ahs' and take out the false starts."

Lubetkin is not sure how many other New Jersey podcasting companies are out there, but he suspects there are few.

"It's something that we offer because it's a niche that we think no one else is doing," he said. Reach Jeanne Ridgway at (856) 486-2479 or [email protected]

Talk about this and more on the Courier-Post forums! or send a letter to the editor.

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04/18/2006 Businesses ignore bloggers at their own peril By: Lauren Otis , Business Editor

eCommerce At the very least, companies should monitor these newly emergent realms of communication, expert says PLAINSBORO — There is a lot more to the Internet than Web sites and e-mail, and businesses ignore the feisty, egalitarian world of blogs and podcasts at their own peril, said communications and technology consultant Steven L. Lubetkin. At the very least, companies should monitor these newly emergent realms of communication, because they are often the first place where information about certain of their products, both good and damaging, emerges, Mr. Lubetkin, managing partner of Cherry Hill-based Lubetkin & Co. Communications LLC, told a luncheon gathering of the New Jersey Communications Advertising and Marketing Association at the Doral Forrestal Hotel last week. Those companies with the right touch can also use such mediums to initiate communication with tech-savvy consumers, broadening the reach of their products and services, he said. The most successful and widely read blogs — known more formally as Web logs, or online journals — are often "shrill and hysterical" like the many far-right and far-left political blogs, said Mr. Lubetkin, a veteran blogger and podcaster himself. As a blogger, "to maintain authority you have to be really outrageous. That may be out of your comfort zone, out of the comfort zone of your clients," Mr. Lubetkin told NJ CAMA members. However, "blogs have influence out of proportion, way out of proportion to their readership," he said, and recommended that companies attempt at the very least to keep abreast of what is being said about them and their products in these online postings. We may be used to the power of bloggers to regularly set the national political agenda, but less well known is how bloggers can radically affect a company's reputation and bottom line, said Mr. Lubetkin. He cited several examples including the disclosure in 2004 on the blog engadget.com of the fact that Kryptonite bicycle locks could be picked with a cheap Bic pen, complete with illustrations on how to pick the locks. "This cost Kryptonite millions to recall and replace those locks," he noted. Because blogging is such an intensely personal, and difficult to control, form of cyber-communication it is often hard for corporations to find the right touch in using them, or encouraging them among employees. "There are limits to corporate blogs," Mr. Lubetkin said. "If you are going to commit to the open and honest dialogue when things are good, you have to be there when things are not good." Mr. Lubetkin cited the example of Microsoft Corp., whose ranks of employees include thousands of bloggers. One Microsoft middle manager, Robert Scoble, is considered a leader of this small army of bloggers, said Mr. Lubetkin. Mr. Scoble's "Scobleizer" blog has been well read and respected for giving a peek into the secretive Microsoft corporate world. But, according to Mr. Lubetkin, this past winter a serious flaw was found in Microsoft's widely used WMF clip art files making online surfers vulnerable to receiving destructive code even if they simply viewed WMF clip art at a Web site. It took Microsoft 10 days to create and post a patch for the problem, during which time — an eternity in cyberspace — Mr. Scoble's blog was silent about the WMF clip art breach, likely because of pressure from his corporate parent, according to Mr. Lubetkin. The credibility of Mr. Scoble's blog took a serious hit as a result, he said. Convincing readers that a corporate-based blog is authentic and not a product of the public relations or marketing departments can be a challenge. Yet corporations have experimented with officially sanctioned blogs, with General Motors being one of the most prominent companies to do so, Mr. Lubetkin said. GM Vice Chairman Bob Lutz writes a blog called FastLane on car and truck design, Mr. Lubetkin said. "GM went to great lengths to prove it was Bob Lutz" writing the blog, he said. On the other hand Boeing inaugurated a blog ostensibly authored by the head of its aircraft division. When it emerged that Boeing was just stringing the blog together from press releases — and blog readers and writers are good at ferreting out such ruses, Mr. Lubetkin assured the audience — Boeing lost a huge amount of credibility in the online world. GM maintains its blog experiment has been a success, said Mr. Lubetkin, who voiced his own doubts about whether this was true. Writing a blog is a "huge commitment" for a corporate vice chairman, said Mr. Lubetkin who questioned whether this was the most worthwhile use of such a senior executive's time, particularly at a corporation reporting record losses and employee layoffs. "My concern about corporate blogging is putting it at the right level of the corporation," he said. Podcasts on the other hand, are far better suited to the purposes of corporations, he said. Simply digitized audio and video files, often in MP3 compression format, that can be sought out and downloaded on the Internet, podcasts are not just the sole province of individual broadcasters who disseminate their eccentric personal interests — everything from discussions of their sex lives to audio tours of the churches of the Netherlands — but can be used to distribute business meetings, as well as other corporate events and even product rollouts online, according to Mr. Lubetkin. In an interview following his talk, Mr. Lubetkin gave some examples of commercial podcasts he has facilitated. He set up a podcast for a December 2005 New Jersey Bankers Association annual panel discussion in Woodbridge examining the future of the state

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banking industry. To date, this podcast, which is still available online, has been downloaded around 350 times, Mr. Lubetkin said. Timothy Doherty, vice president of the Princeton-based NJ Bankers Association, said the original meeting only attracted 60 to 70 attendees. Mr. Lubetkin noted, however, that podcasts don't "cannibalize" meetings, lowering attendance, but instead broaden the distribution of the meeting after the fact to people who couldn't originally attend. "You are giving people the content when they want it, not when you give it," he said. Mr. Lubetkin said he recently set up a podcast of a panel discussion on Southern New Jersey's economic outlook, jointly sponsored by Rutgers Camden and the South New Jersey Chamber of Commerce. There were 300 to 400 attendees to the original panel discussion, and to date approximately 450 downloads of the podcast, he said. Mr. Lubetkin said he has also been engaged by Vineland-based Sun Bank to introduce a new home mortgage subsidiary and by insurer ACE Professional Risk to launch a new professional risk product via podcast. Corporations have more control over the content of a podcast but a balance still must be struck, he said. "The thing about a podcast is you can't be too commercial. People don't want to be sold in a podcast. It has to contain useful, actionable information."

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April 18, 2006 04:28 PM US Eastern Timezone ACE USA Launches Comprehensive Digital Risk Insurance Program, Designed to Address Increasingly Costly Threat of Cyber Privacy Exposures; Covers Privacy Liability, Costs of Rebuilding Consumer Confidence

PHILADELPHIA--(BUSINESS WIRE)--April 18, 2006--Recognizing that businesses of all sizes and across every industry are threatened by an evolving array of privacy exposures and other network risks, ACE USA, the U.S.-based retail operating division of the ACE Group of Companies, has enhanced its digital technology and professional liability insurance offerings. Underwritten through ACE Professional Risk, the newly-launched ACE DigiTech(SM) Digital Technology & Professional Liability Insurance Program offers up to $20 million in limits and provides comprehensive professional liability coverage, state-of-the art network security and privacy protection, and cyber extortion coverage.

According to Brad Gow, Vice President, ACE USA Professional Risk, ACE DigiTech(SM) addresses the evolving and increasingly costly risks of doing business in the digital age, including liability arising out of the abuse of computer networks and the loss of sensitive customer business partner information. Privacy liability coverage extends to both hacker attacks and the unintentional release of information, as the well as the cost of combating post-breach stakeholder fallout. Recognizing that the cost of overcoming loss of consumer and investor confidence can be significant, ACE DigiTech(SM) will also provide a limited identity theft public relations expense fund to cover the insured's legal and public relations consulting expenses and the cost of credit monitoring services for affected customers.

"Today's companies operate in a high-risk business arena, where network and information risks evolve at lightening speed and can hit corporate reputations and balance sheets especially hard. Highly-publicized incidents involving the theft or accidental loss of sensitive consumer data have brought identity theft and the potential for related liability to the forefront. Against this backdrop, companies gain a competitive advantage through prudent network security and information management practices," said Mr. Gow.

The potential for cyber liability risks surrounding the loss of sensitive customer information are growing increasingly complex, unpredictable and widespread. To date, personal and financial data on millions of U.S. citizens has been compromised, including that of 8.9 million people in 2005 alone. The cost of cyber crime continues to rise. According to a joint survey by Javelin Strategy and The Better Business Bureau, the total cost of fraud for consumers and businesses rose from $54.4 billion to $56.6 billion in 2005.(1)

Mr. Gow reports that it can be enormously challenging for companies to safeguard sensitive customer data while maintaining increasingly complex and sophisticated network infrastructures. Recently introduced identity theft legislation targeting companies that compile, store, archive and process sensitive consumer and business data is likely to compound that challenge, he says. As of March, 2006, more than 30 states have passed data breach disclosure laws similar to the first such legislation passed by California in 2003. At the state level, additional client notification bills have been introduced and support is building for federal legislation.(2) "All companies handling large volumes of confidential personal or business data will face increasing levels of risk associated with network security and privacy breeches. We're pleased to make ACE DigiTech(SM) coverage available to all companies with these exposures, whether or not they need comprehensive professional liability coverage or network security insurance protection on a standalone basis," said Mr. Gow.

The ACE DigiTech(SM) network risk insurance program offers the following protection:

-- Technology and Internet Errors and Omissions Liability

-- Electronic Media Activities Liability - includes protection against allegations of libel, slander, invasion of privacy, copyright and trademark infringement.

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-- Network Operations Security Liability - includes coverage for viruses, worms, hacker attacks, and denial of service attacks against third-parties.

-- Privacy Liability - includes the failure to properly secure computers, the loss of laptops or backup media, and administrative errors.

-- Identity Theft Public Relations Expense Fund - covers legal expenses, public relations expenses, and the costs to provide credit monitoring services to affected individuals.

-- Miscellaneous Professional Liability - covers non-technology professional services, if required.

* The information provided is for illustrative purposes only and does not amend or alter in any way the terms, conditions, exclusions and limitations of the policy delivered. Please consult the policy for exact terms and conditions.

Staffed by a team of innovative underwriters, ACE USA Professional Risk is the operating unit of ACE USA, which distributes management liability, professional liability and surety products through retail brokers throughout the U.S. and Canada. For additional information about digital insurance and other strategies and tactics for managing digital risk, please contact Brad Gow, Vice President, ACE Professional Risk at (215) 640-1949 or visit: www.ace-ina.com.

Editor's note: ACE Professional Risk has produced a podcast audio program featuring Mr. Gow discussing cyber liability risk management issues. To listen to this brief program, please visit www.ace-ina.com

ACE USA is the U.S.-based retail operating division of The ACE Group of Companies, headed by ACE Limited (NYSE:ACE), and is rated A (Excellent) by A.M. Best Company and A+ (Strong) by Standard & Poor's. ACE USA, through its underwriting companies, provides insurance products and services throughout the U.S. Additional information on ACE USA and its products and services can be found at www.ace-ina.com. The ACE Group of Companies provides insurance and reinsurance for a diverse group of clients around the world.

(1) Javelin/Better Business Bureau Survey - January 2006. Privacy Rights Clearinghouse. http://www.privacyrights.org/ar/idtheftsurveys.htm.

(2) "Recent developments in data security law in the United States," by Lynne B. Barr and Jacqueline Klosek. Goodwin Proctor LLP. http://www.goodwinprocter.com/publications/barr_klosek_5_05.pdf

Contacts ACE INA Communications Carla Ferrara, 215-640-4744 [email protected]

2 of 2 4/19/2006 7:52 AM LUBETKIN & CO. COMMUNICATIONS LLC COMMUNICATIONS, PUBLIC RELATIONS & TECHNOLOGY COUNSEL 708 Crestbrook Avenue Cherry Hill, N.J. 08003 (856) 751-5491 • (267) 295-1112 E-Fax http://www.lubetkin.net

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Middle Chamber Books Podcast Interviews Controversial PR 2.0 Consultant, David Meerman Scott

Scott’s Free Electronic Book ‘New Rules of PR’ Downloaded More than 50,000 Times; Argues that Press Releases Should Bypass Mainstream Media

CHERRY HILL, NJ – March 30, 2006 – More than 50,000 people have downloaded David Meerman Scott’s free electronic book, The new rules of PR: How to create a press release strategy for reaching buyers directly, which calls for public relations practitioners and marketers to drastically change the way they use traditional press releases. Scott is the guest in Lubetkin & Co. Communications’ latest “Middle Chamber Books Podcast,” an Internet-distributed audio program that features interviews with authors and offers them an opportunity to discuss their books in a podcast environment. Scott, a marketing consultant, PR 2.0 evangelist, and speaker, is also the author of two other books, Cashing in With Content: How innovative marketers use digital information to turn browsers into buyers and Eyeball Wars, both of which are available for sale on Lubetkin & Co.’s Middle Chamber Bookstore website, at www.middlechamberbooks.com. There is also a link on the site to Scott’s free e-book. In the podcast interview, Scott describes how marketers should target press releases to the end-user, the reader, rather than limiting the release’s reach to journalists at mainstream publications. “With the ability of millions consumers around the world to read press releases directly on Web sites like Google News, Yahoo! News, and via vertical market sites and search engines, marketers must fundamentally alter the way they write and distribute their releases,” said Scott. “That’s not to say that having mainstream media write about your organization isn’t important. It is. But newspapers, magazines, radio, and TV are now icing. To take advantage of the cake focused organizations use the power of PR 2.0 via press releases, blogs, podcasts and Web sites to reach buyers directly with important information. Audio programs such as Middle Chamber Books Podcast are a great example of PR 2.0 at work.” “We believe podcasting offers a unique and valuable opportunity for authors to discuss their work in a controlled environment, while giving interested readers some real insight into the thinking and personality of writers whose works they might like to sample,” said Steven L. Lubetkin, managing partner of Lubetkin & Co. “Our Middle Chamber Book Store, an Amazon.com partner, also benefits by making available to our customers podcast interviews providing additional insight into the authors whose books we sell. We are seeking opportunities to partner with publishers on advertising and promotional opportunities in connection with these podcasts in the future.” Middle Chamber Books (www.middlechamberbooks.com) is an online bookstore affiliated with Amazon.com and managed by Lubetkin & Co.’s publishing division. Scott’s books are featured selections at Middle Chamber Books. (“Middle Chamber” is an allegorical reference to a location deep within King Solomon’s Temple, where, according to legend, initiates were taught the seven liberal arts and sciences. Middle Chamber Books features books in these genres, Lubetkin said.) Podcasts are digital audio programs distributed via the Internet. Listeners can download podcasts and play them on their computers or transfer them to digital music devices. The programs got their name from the popular practice of transferring them to the Apple iPod music device. Podcasts are either posted to a website, a weblog (“blog”), or made available through a technology called “Really Simple Syndication” (RSS) that lets listeners subscribe to specific podcasts and automatically download them into their portable digital audio players. The Middle Chamber Books Podcast is available in all three methods (see Editors Note below for specifics). Publishers and authors interested in scheduling authors’ appearances on the podcast should contact Lubetkin & Co. via email ([email protected]) or through the bookstore website. Lubetkin & Co. Communications is the leading producer of podcast programming for business and organizational clients, including Sun National Bank, Rutgers University, the New Jersey Bankers Association, and the Public Relations Society of America. Lubetkin, who hosts the Middle Chamber Books podcasts, is a veteran broadcast anchor and corporate communications executive for Bank of America, Fleet, Summit Bank, Standard & Poor’s, Unisys, and Conrail. The firm’s website is www.lubetkin.net. # # # #

Editors, note: The podcast interview with David Meerman Scott is available as an MP3 digital audio file.

You may download it at http://www.middlechamberbooks.com, or at the Middle Chamber Book Store Blog (http://middlechamberbookstore.blogspot.com).

The podcast is also distributed on an RSS feed at http://feeds.feedburner.com/MiddleChamberBooks.

LUBETKIN & CO. COMMUNICATIONS LLC COMMUNICATIONS, PUBLIC RELATIONS & TECHNOLOGY COUNSEL 708 Crestbrook Avenue Cherry Hill, N.J. 08003 (856) 751-5491 • (267) 295-1112 E-Fax http://www.lubetkin.net

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Lubetkin Communications Launches Weblog and Internet Broadcasting Practice; Will Develop Blogging and Podcasting Strategies for Clients

CHERRY HILL, NJ – April 18, 2005 – Lubetkin & Co. Communications LLC, a diversified communications consultancy here, has introduced a “blogging and podcasting” practice for its clients, the firm announced. “Blogs,” or weblogs, are chronological diary/journals published to a website. They are often written by corporate executives to share day-to-day insights into their businesses, and to open a two-way dialogue with customers and others interested in their products and services. “Podcasts” are recorded audio programs delivered via the Internet to listeners who can download the audio files to their Apple Ipods or other digital audio devices. Both blogs and podcasts can be delivered automatically to subscribers through the use of technology called “Really Simple Syndication,” or RSS. “We’ve been experimenting with leading edge technologies like these since dumb terminals attached to minicomputers ushered in the earliest days of the information revolution in the 1970s,” said Steven L. Lubetkin, managing partner of Lubetkin & Co. “We believe that expertise uniquely positions Lubetkin & Co. to provide strategic insights into the appropriate ways to integrate weblogs and podcasts into a company’s overall communications program.” To enable clients and prospective clients to experience blogs and podcasts directly, Lubetkin & Co. has launched three blogs and associated podcasts. “Lubetkin’s Other Blog,” features Steve’s personal commentary on the news media, journalism, and public relations, at http://lubetkinsotherblog.blogspot.com. The blog also includes an audio podcast that visitors can download as MP3 audio files. Among recent podcasts are recorded presentations at conferences and seminars on public relations.

- 1 - A second blog, “CompuSchmooze,” at http://compuschmooze.blogspot.com, supplements Lubetkin’s monthly column on technology in the Jewish Community Voice of Southern New Jersey, a newspaper reaching some 40,000 subscribers. The CompuSchmooze podcasts feature interviews with technology company executives associated with products and services profiled in the CompuSchmooze column. More information is at http://www.compuschmooze.com. The third blog, “Lubetkin Broadcasting,” will allow clients to distribute their news releases and digital content by taking advantage of the RSS syndication system to deliver releases, audio news actualities and interviews, and digital photos directly to news media subscribing to the feed. All three blogs are RSS-distributed through the feedburner.com web distribution. Subscribers using RSS reader software can subscribe to the blogs at: 9 http://feeds.feedburner.com/lubetkinsotherblog 9 http://feeds.feedburner.com/compuschmooze 9 http://feeds.feedburner.com/lubetkinbroadcasting.

Lubetkin is a veteran corporate communications executive for Fortune 100 companies. His firm specializes in strategic communications advice for corporate clients, executives, and other organizations. Clients include a national retailer and an international professional association. Its website is http://http://www.lubetkin.net/.

# # # #

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News Media May Contact: Steven L. Lubetkin, Managing Partner Timothy E. Doherty Lubetkin & Co. Communications Vice President and Director of Communications (856) 751-5491 or [email protected] NJBankers (609) 520-1221, ext. 542 or [email protected]

NJBankers Partners with Lubetkin & Co. Communications To Offer Podcast Audio Programs to Association Members

CHERRY HILL, NJ – November 30, 2005 – NJBankers, a trade association representing the New Jersey banking industry, has partnered with Cherry Hill-based Lubetkin & Co. Communications to offer audio broadcasts of selected seminar programs to its members over the Internet, a delivery mechanism known as “podcasting.” This will be NJBankers’ first venture into Internet distribution of its audio programming. Lubetkin & Co. will produce podcast recordings and deliver the Internet podcast “feeds” to NJBankers so that association members can download the recordings for review on their computers or portable digital audio players. “Our members are becoming increasingly sophisticated about the use of time-shifting technology like podcasting for their continuing education activities, so we are pleased to be able to offer our members this opportunity to hear our panel programs at a time that’s convenient for them,” said Timothy E. Doherty, NJBankers vice president and director of communications. “Podcasting is a cost-effective and engaging way for our members to participate in these programs, even if they cannot attend in person.” The first NJBankers podcast program will be “Forecast 2006,” a December 1, 2005 panel discussion on the New Jersey state economy, with participants Thomas A. Bracken, President & CEO, Sun Bancorp, Inc.; Dr. Joseph J. Seneca, a professor at the Edward J. Bloustein School of Planning & Public Policy and Chairman of the New Jersey Council of Economic Advisors; and Janine J. Akey, Chief Examiner, NJ Department of Banking & Insurance. “NJBankers is taking a dramatic leap ahead of other financial trade associations in New Jersey by embracing podcasting technology to increase the reach of its excellent seminar programs,” said Steven L. Lubetkin, managing partner of Lubetkin & Co. Communications. “Businesses and trade organizations like NJBankers can provide valuable information to an even broader group of stakeholders through Internet-delivered audio broadcasts like this one.” Lubetkin & Co. launched its Internet broadcasting practice in April 2005, counseling clients about the effective use of podcasts and weblogs, or “blogs,” online journals that facilitate two-way communications with customers, employees, and others. Lubetkin, a veteran of more than 25 years in corporate communications, is a frequent speaker on technologies like blogging and podcasting. He worked as a broadcast news anchor and hosted more than 1,000 investor relations conference calls during a ten-year stint on Wall Street. Lubetkin & Co. specializes in strategic communications advice for corporate clients, executives, and other organizations. Its website is www.lubetkin.net. NJBankers is an organization dedicated to serving the banking industry and its affiliates by representing banking-related interests at all levels of government and by providing information and educational training to promote sound banking practices and financial services to the communities and businesses of New Jersey. Its website is www.njbankers.com.

# # # #

Editors, Note: Mr. Lubetkin is available to discuss how podcasting technology can help organizations communicate effectively with their audiences. A copy of NJBankers inaugural podcast will be available on request. Please call Steve Lubetkin at (856) 751-5491 or email [email protected].

LUBETKIN & CO. COMMUNICATIONS, LLC COMMUNICATIONS, PUBLIC RELATIONS & TECHNOLOGY COUNSEL 708 Crestbrook Avenue Cherry Hill, N.J. 08003 (856) 751-5491 • (267) 295-1112 E-Fax http://www.lubetkin.net

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News Media May Contact: Steven L. Lubetkin, Managing Partner Michael Sepanic, Communications Director Lubetkin & Co. Communications Rutgers University—Camden (856) 751-5491 or [email protected] (856) 225-6026 or [email protected]

Rutgers Will Podcast Popular Quarterly Business Outlook Economic Program With Lubetkin & Co. Communications

CHERRY HILL, NJ – January 6, 2006 – The Rutgers University School of Business at Camden will harness Internet audio technology to distribute the first 2006 session of its popular Quarterly Business Outlook program. Rutgers-Camden will partner with Cherry Hill-based Lubetkin & Co. Communications to offer audio broadcasts of the January 24 panel over the Internet, a delivery mechanism known as “podcasting.” This will be the school’s first venture into Internet distribution of its highly regarded regional economic forum. Lubetkin & Co. will produce podcast recordings at the Quarterly Business Outlook and make available Internet podcast “feeds” to Rutgers so that interested listeners can download the recordings for review on their computers or portable digital audio players. “Our audiences, especially busy executives and time-constrained business leaders, are becoming increasingly sophisticated. Time-shifting technology like podcasting helps to keep them informed about our activities, so we are pleased to be able to offer this opportunity to hear the unique economic and strategic knowledge offered by the Rutgers-Camden Quarterly Business Outlook panel program at a time that’s convenient for them,” said Michael Sepanic, Rutgers- Camden communications director. “Podcasting is a cost-effective and engaging way for people to participate in these programs, even if they cannot attend in person.”

- 1 - The first Rutgers-Camden business podcast will be recorded at the regular Outlook panel in Cherry Hill on January 24, 2006. Panelists scheduled to appear are: • Joel Naroff, chief economist with Commerce Bank, Cherry Hill • Richard Murray, president and CEO of Kennedy Health System, Stratford • Keith Campbell, board chair of Mannington Mills, Inc., Salem • Ronald Wilson, president and COO of the Philadelphia Coca-Cola Bottling Company • William Hankowsky, chair, president, and CEO of Liberty Property Trust, Malvern, PA. “Rutgers is taking a dramatic leap ahead of other academic institutions in New Jersey by embracing podcasting technology to increase the reach of its excellent seminar programs,” said Steven L. Lubetkin, managing partner of Lubetkin & Co. Communications. “Business presentations like the Rutgers-Camden Quarterly Business Outlook can provide valuable information to an even broader group of stakeholders, through Internet-delivered audio broadcasts like this one.” Lubetkin & Co. launched its Internet broadcasting practice in April 2005, counseling clients about the effective use of podcasts and weblogs, or “blogs,” online journals that facilitate two-way communications with customers, employees, and others. In December 2005, Lubetkin & Co. produced the first podcast for NJBankers, a trade association representing major banks in New Jersey. The firm also produces its own podcasts on such topics as public relations, computer technology, bond ratings, and interviews with book authors. Lubetkin, a veteran of more than 25 years in corporate communications, a newspaper columnist and former broadcast news anchor, is a frequent speaker on technologies like blogging and podcasting. He also hosted more than 1,000 investor relations conference calls during a ten- year stint on Wall Street that included producing the first-ever audio webcasts by a global bond rating agency. Lubetkin & Co. specializes in strategic communications advice for corporate clients, executives, and other organizations. Its website is www.lubetkin.net. A prominent center for economic development, scholarly research, and business education, the Rutgers University School of Business at Camden enrolls 535 upper-division undergraduate and 273 master of business administration (MBA) students attending classes on campus and in Atlantic City, Mount Laurel, and Voorhees. Established in 1988, the school has 37 full-time

- 2 - faculty whose research innovations are respected internationally. Rutgers-Camden is the first business school in southern New Jersey to earn international accreditation.

# # # #

Editors, Note: Mr. Lubetkin is available to discuss how podcasting technology can help organizations communicate effectively with their audiences. A copy of Rutgers’ inaugural podcast will be available on request. Please call Steve Lubetkin at (856) 751-5491 or email [email protected].

- 3 - Lubetkin & Co. Communications Launches New Podcast Focusing on Book Au...uirer Reporter DiStefano, Author of Book on Comcast, Is Premiere Guest

Lubetkin & Co. Communications Launches New Podcast Focusing on Book Authors; Philadelphia Inquirer Reporter DiStefano, Author of Book on Comcast, Is Premiere Guest

Philadelphia Inquirer business writer Joseph N. DiStefano, the author of COMCASTed: How Ralph and Brian Roberts Took Over America’s TV, One Deal at a Time, is the premiere guest interviewed on a new Lubetkin & Co. Communications audio podcast program, “The Middle Chamber Books Podcast,” which features interviews with authors and offers them an opportunity to discuss their books in a podcast environment.

Cherry Hill, NJ (PRWEB) December 23, 2005 -- Philadelphia Inquirer business writer Joseph N. DiStefano, the author of COMCASTed: How Ralph and Brian Roberts Took Over America’s TV, One Deal at a Time, is the premiere guest interviewed on a new Lubetkin & Co. Communications audio podcast program, “The Middle Chamber Books Podcast,” which features interviews with authors and offers them an opportunity to discuss their books in a podcast environment.

DiStefano covers banking and finance for the Inquirer. His book, published by Camino Books, a Philadelphia publisher (ISBN: 0940159821), is available for sale on Lubetkin & Co.’s Middle Chamber Bookstore website, at www.middlechamberbooks.com.

In the podcast interview, DiStefano describes his research for the book, the challenges of writing about one of Philadelphia’s largest companies, and Comcast’s reaction to the book – including a humorous experience when Suzanne Roberts and her daughter actually attended one of DiStefano’s book signings at a local book store.

"COMCASTed has been reviewed in magazines and newspapers, and blogged on the Web. I've spoken about it in colleges, libraries and bookstores, and appeared on TV and radio programs. But this is the first time I've ever been podcasted," said DiStefano. "Steve Lubetkin has done a very cool thing. He has years of careful experience in radio, reporting, and business, and it really shows in his work. It's great that Lubetkin's smart and efficient use of technology has made his brand of media entrepreneurship accessible to so many."

“Like Joe, we believe podcasting offers a unique and valuable opportunity for authors to discuss their work in a controlled environment, while giving interested readers some real insight into the thinking and personality of writers whose works they might like to sample,” said Steven L. Lubetkin, managing partner of Lubetkin & Co. “Our Middle Chamber Book Store, an Amazon.com partner, will also benefit by making available to our customers podcast interviews providing additional insight into the authors whose books we sell. We expect to be seeking opportunities to partner with publishers on advertising and promotional opportunities in connection with these podcasts in the future.”

Middle Chamber Books (www.middlechamberbooks.com) is an online bookstore affiliated with Amazon.com and managed by Lubetkin & Co.’s publishing division. DiStefano’s COMCASTed book is a featured selection at Middle Chamber Books. (“Middle Chamber” is an allegorical reference to a location deep within King Solomon’s Temple, where, according to legend, initiates were taught the seven liberal arts and sciences. Middle Chamber Books features books in these genres, Lubetkin said.)

Podcasts are digital audio programs distributed via the Internet. Listeners can download podcasts and play them on their computers or transfer them to digital music devices. The programs got their name from the popular practice of transferring them to the Apple iPod music device. Podcasts are either posted to a website, a weblog (“blog”), or made available through a technology called “Really Simple Syndication” (RSS) that lets listeners subscribe to specific podcasts and automatically download them into their portable digital audio players. The Middle Chamber Books Podcast is available in all three methods (see Editors Note below for specifics).

Publishers and authors interested in scheduling authors’ appearances on the podcast should contact Lubetkin & Co. via email (email protected from spam bots) or through the bookstore website.

In December 2005, Lubetkin & Co. produced the first in a series of location podcast recordings for the New Jersey Bankers Association, an economic outlook program.

Lubetkin, who hosts the Middle Chamber Books podcasts, is a veteran broadcast anchor and corporate communications executive for Bank of America, Fleet, Summit Bank, Standard & Poor’s, Unisys, and Conrail. His firm specializes in strategic communications and technology advice for corporate clients, executives, and other organizations. Its website is www.lubetkin. net.

Editors, note: The podcast interview with Joe DiStefano is available as an MP3 digital audio file.

You may download it at http://www.middlechamberbooks.com, or at the Middle Chamber Book Store Blog (http:// middlechamberbookstore.blogspot.com).

http://www.prweb.com/printer.php?prid=325184 (1 of 2)12/25/2005 1:41:29 PM Lubetkin & Co. Communications Launches New Podcast Focusing on Book Au...uirer Reporter DiStefano, Author of Book on Comcast, Is Premiere Guest

The podcast is also distributed on an RSS feed at http://feeds.feedburner.com/MiddleChamberBooks.

###

Contact Information Steven Lubetkin LUBETKIN & CO. COMMUNICATIONS COUNSEL http://www.middlechamberbooks.com 856-751-5491

Disclaimer: If you have any questions regarding information in these press releases please contact the company listed in the press release. Please do not contact PR Web™. We will be unable to assist you with your inquiry. PR Web™ disclaims any content contained in these releases. Our complete disclaimer appears here.

http://www.prweb.com/printer.php?prid=325184 (2 of 2)12/25/2005 1:41:29 PM LUBETKIN & CO. COMMUNICATIONS, LLC COMMUNICATIONS, PUBLIC RELATIONS & TECHNOLOGY COUNSEL 708 Crestbrook Avenue Cherry Hill, N.J. 08003 (856) 751-5491 • (267) 295-1112 E-Fax http://www.lubetkin.net

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FOR IMMEDIATE RELEASE

News Media May Contact: Steven L. Lubetkin, Managing Partner Christine Irving, APR Lubetkin & Co. Communications Communications Manager, Sun National Bank (856) 751-5491 or [email protected] (856) 690-4372 or [email protected]

Sun National Bank Creates Customer-Focused Podcast Program With Lubetkin & Co. Communications

CHERRY HILL, NJ – March 8, 2006 – Sun National Bank is the first New Jersey-based commercial bank to take advantage of Internet audio technology to distribute customer information through audio programs known as “podcasts.” Sun recently worked with Cherry Hill-based Lubetkin & Co. Communications to produce an audio program in conjunction with the launch of its new residential mortgage subsidiary, Sun Home Loans, Inc. Lubetkin & Co. produced the podcast recording for Sun and has made available an Internet podcast “feed” so that visitors to the bank’s web site (http://www.sunnb.com) can download the recording for review on their computers or portable digital audio players. “We chose to partner with Lubetkin & Co. to produce a podcast because in today’s fast- paced world, we know that people need easy access to information at a time and place that’s right for them,” said Ed Malandro, director of Marketing for Sun National Bank. “A podcast has all the advantages of communicating on the consumers’ terms, allowing Sun to become a resource, in this case regarding mortgages.” “Sun Bank is taking a dramatic leap ahead of other financial institutions in New Jersey by embracing podcasting technology to reach its customers,” said Steven L. Lubetkin, managing partner of Lubetkin & Co. Communications. “Businesses like Sun Bank can provide valuable information to an even broader group of interested stakeholders, through Internet-delivered audio broadcasts like this one.” Lubetkin Communications is the leading provider of business podcasting services in Southern New Jersey and Eastern Pennsylvania. The firm launched its Internet broadcasting practice in April 2005, counseling clients about the effective use of podcasts and weblogs, or “blogs,” online journals that facilitate two-way communications with customers, employees, and others.

- 1 - In January 2006, the firm produced the first-ever podcast for the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar. In December 2005, Lubetkin Communications produced the first-ever podcast for NJBankers, a trade association representing major banks in New Jersey. The firm also produces podcasts for the Philadelphia Chapter of the Public Relations Society of America, and publishes its own podcasts on such topics as public relations, computer technology, bond ratings, and interviews with book authors. Lubetkin, a veteran of more than 25 years in corporate communications, a newspaper columnist and former broadcast news anchor, is a frequent speaker on technologies like blogging and podcasting. He also hosted more than 1,000 investor relations conference calls during a ten- year stint on Wall Street that included producing the first-ever audio webcasts by a global bond rating agency. Lubetkin & Co. specializes in strategic communications advice for corporate clients, executives, and other organizations. Its website is www.lubetkin.net. Sun Bancorp, Inc. (Nasdaq: SNBC) is a multi-state bank holding company headquartered in Vineland, New Jersey. Its primary subsidiary is Sun National Bank, serving customers through 80 Community Banking Centers in Southern and Central NJ, Philadelphia, PA, and New Castle County, DE. The bank is an Equal Housing Lender and its deposits are insured up to the legal maximum by the Federal Deposit Insurance Corporation (FDIC). For more information about Sun National Bank and Sun Bancorp, Inc., visit www.sunnb.com. # # # #

Editors, Note: Mr. Lubetkin is available to discuss how podcasting technology can help organizations communicate effectively with their audiences. A copy of Sun Bank’s podcast will be available on request. Please call Steve Lubetkin at (856) 751-5491 or email [email protected].

- 2 - BAI Online | Banking Strategies Retail Delivery Insights | MARCH 15, ... http://www.bai.org/nl/v1/n14/articles/V1_N14_01.asp?WT.mc_id=BSR...

MARCH 15, 2006 VOL. 1 / NO. 14 E-mail This Page Podcasting Banking's Greatest Hits

No one listening to podcasts from Sun Bancorp, Inc. of Vineland, N.J. will ever say, "great tunes!" But they might learn something about mortgages.

Earlier this month, Sun announced the availability of its first podcast to coincide with the launch of the bank's new residential mortgage subsidiary. Featuring Sun executives, the podcast leads consumers through the various steps of applying for a home mortgage loan.

"What we wanted to do was to create something that was up to date with new technology and would click especially with first-time home buyers," says Brian G. Myers, president of Sun Home Loans.

Myers says Sun's podcast aims to answer a lot of the basic questions consumers have about the home buying process, including what different mortgage programs are available and how to fill out an application. The bank conducted internal focus groups to determine key questions prospective home buyers might have, he says.

It’s not the bank’s goal to be one of the top downloads on iTunes

Podcasting is the practice of creating audio files that can be downloaded onto Mp3 players such as the Apple iPod (from which podcasting derives its name). In just the past year or so, podcasts have become popular with individuals and companies alike, as a means to get their message out to millions of Internet users who can download the audio onto their portable Mp3 devices.

Sun is one of a handful of financial service firms to venture into podcasting in recent months. Others are UMB Financial Corp. of Kansas City, Missouri and Beverly Hills, Calif.-based City National Corp. (And don't miss BAI's Banking Strategies podcasts on payments).

"These new approaches to delivering content are fairly inexpensive and easy to implement,"

1 of 4 3/15/2006 12:06 PM BAI Online | Banking Strategies Retail Delivery Insights | MARCH 15, ... http://www.bai.org/nl/v1/n14/articles/V1_N14_01.asp?WT.mc_id=BSR...

says George Tubin, senior analyst with Needham, Mass.-based TowerGroup Inc..

Podcasts have a regular and loyal following that's growing. According to a study from radio industry researcher, Bridge Ratings LLC of Glendale, Calif., about 9 million people will listen to podcasts this year, almost double last year's 4.8 million consumers. And, about 20% of users download at least once a week, Bridge Ratings reports.

UMB Bank launched its first podcast on retirement planning in December 2005 hoping to "broaden our brand by reaching out to a younger demographic," says spokesman Jeremy McNeive. UMB plans to launch its second podcast on credit risks and credit scores by the end of this month, he adds.

Only about 100 people had downloaded the retirement planning podcast by the end of the year, McNeive says. But, he adds, "it's not the bank's goal to be one of the top downloads on iTunes," referring to a Web site that aggregates music and podcasts. But, McNeive believes that the number of downloads has likely increased in the past couple of months. He says bank officials are pleased with the response that the podcast has received considering it has not been advertised and podcasts are still such a new medium.

City National, whose customer base is composed largely of wealthy individuals and businesses, has used podcasts to disseminate weekly communications from the bank's chief investment officer. It also conveys information about international business through its monthly International Business Outlook podcast, according to Mark H. Middlebrook, City National's senior vice president and manager of eCommerce.

While Middlebrook would not quantify the specific number of downloads, he says "hundreds" of podcasts have been downloaded and usage has doubled since the podcasts were first launched in January.

None of the podcasting banks would quantify their investment, but they all say costs were fairly minimal since they were able to leverage existing internal resources, i.e., their own employees.

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Jobs Sun National Bank Embraces Transparency, Creates Customer- Mar 10 Focused Podcast Program With Lubetkin & Co. Communications

Sun National Bank became the first New Jersey-based commercial bank to take advantage of Internet audio technology to distribute customer information through podcasts. Sun recently worked with Cherry Hill-based Lubetkin & Co. Communications to produce an audio program in conjunction with the launch of its new residential mortgage subsidiary, Sun Home Loans, Inc.

Lubetkin produced the podcast recording for Sun and has made available an Internet podcast “feed” so that visitors to the bank’s website can download the recording for review on their computers or portable digital audio players.

● Click here to search our PR Agency and Service “We chose to partner with Lubetkin & Co. to produce a podcast because in today’s fast-paced world, we know that Company Listings people need easy access to information at a time and place that’s right for them,” said Ed Malandro, director of marketing for Sun. “A podcast has all the advantages of communicating on the consumers’ terms, allowing Sun to become a resource, in this case regarding mortgages.”

“Sun Bank is taking a dramatic leap ahead of other financial institutions in New Jersey by embracing podcasting technology to reach its customers,” said Steven L. Lubetkin, managing partner of Lubetkin & Co. Communications and a veteran of more than 25 years in corporate communications, a newspaper columnist and former broadcast news anchor. “Businesses like Sun Bank can provide valuable information to an even broader group of interested stakeholders, through Internet-delivered audio broadcasts like this one.”

http://www.bulldogreporter.com/dailydog/issues/1_1/dailydog_new_tools_tech/index.html (1 of 9)3/10/2006 10:03:08 AM Mortgage Technology

Sun Launches Mortgage Unit, Podcasts Sun National Bank, Vineland, N.J., has announced the launch of a residential mortgage subsidiary, Sun Home Loans Inc., and its entry into the podcasting arena as a way of educating consumers about the mortgage process. Sun Home Loans will offer traditional and nontraditional mortgages, including two private programs -- SunPromise and SunKeys -- aimed at providing affordable mortgages for low- and moderate-income households. "Given New Jersey's current housing environment, we wanted to give consumers a very focused approach to obtaining a mortgage that best fits their specific needs," said Thomas A. Bracken, president and chief executive officer of Sun National. The bank's specialized subsidiary will make it a "one-stop mortgage resource," he said. Podcasting, which enables consumers to download audio files onto their computers or MP3 players, is "our way of stepping up to the times and giving consumers what they want, when they want it," said Brian G. Myers, president of Sun Home Loans. The bank can be found online at http://www.subnb.com.

http://www.mortgage-technology.com/plus/ (1 of 3)3/10/2006 3:07:01 PM Latest podcast: Sun Bank mortgage info

Welcome Guest Monday, March 6, 2006 | Sunny 45 °F | Today In History Search Help Register or Login Subscriber Services Business Business section updated 5:59AM Home Categories: More | National | Technology | Your Money < Home News Opinion Latest podcast: Sun Bank More Business Stories Obituaries mortgage info Sports McCarran Airport off to another busy start By J. STAAS HAUGHT Staff Business Big-box battles Stock Market Writer, (609) 272-7253 Tide might turn again for beach bars in A.C. Entertainment Published: Saturday, March 4, Shore Guide 2006 At work, all bets are on Health & Fitness Updated: Saturday, March 4, Americans should be saving more money Science & Nature 2006 Quinn named manager of Blue Heron Pines Life Photo Gallery Want to know how today's Stories of Interest Special Reports weather will affect wait times at Rogers Wireless and Melodeo Introduce North Interact the teacup ride in Disney America's First Mobile Podcast Service; Rogers NIE World? How about soil Wireless Makes Podcasts Available Using Melodeo Site Services condition reports from Kansas; Mobilcast Find a Date or maybe an update on the Apple offers college lectures via podcasts Get RSS Headlines fermenting process of pinot noir in the Napa Valley? Apple offers college lectures via podcasts

Apple offers college lectures via podcasts Chances are, there's a podcast Advertise for it. Japan bank mistakenly sent info to clients 2006 Media Kit Online Rates Podcasts — radio programs Real Estate Monthly Place a classified ad and other audio files downloaded from the Web and Celebrations dropped onto your personal Special Occasions MP3 player for later listening — http://www.pressofac.com/business/story/5984842p-5978414c.html (1 of 3)3/6/2006 1:20:13 PM Latest podcast: Sun Bank mortgage info Birthdays are the hot thing for young info- Story Options Baby's First Christmas seekers on the go. Now, a local Web Extras bank is betting the technology Print Story Subscribe Weekly News Quiz will help drive business to its Daily Crossword new mortgage loan center. Email Story Search Archives Horoscopes Discussion Browse Photos Sudoku Sun National Bank on NFL Picks Wednesday will officially launch Urban Sprawl Cape's New Economy Sun Home Loans, a dedicated On Patrol In Samarra mortgage-lending company, Striper Fishing and is pairing the kick-off with a NJ Dept. of Education first-of-its-kind podcast primer on home loans. Your Money

Planning a Move? Does your move make dollars and sense? Click here to find out! Podcasting is common among Mortgage Rates Sun Home Loan's target Salary Wizard customers — young, first-time home buyers — and will add a Your Health level of comfort and familiarity to the borrowing process, said Osteoporosis the new company's president, Treatments Brian Myers. Made Better “Podcasts are already popular Shop Online with iPod users and as an avenue for information they're a great resource. So, MLB Gear when we became aware that we could do this, too, we thought it would fit nicely NFL Gear with what we're doing with Sun Home Loans,” Myers said, adding that the podcast Nascar Gear Books is designed to be more of an informative piece rather than a bank commercial. Movies Music Screened Friday afternoon by a reporter, the podcast plays like a question-and- Video Games answer session with Myers and another Sun official. The 12-minute clip covers a Electronics broad range of home-lending options without forcing mentions of Sun Home Loans. Home & Kitchen Sports & Outdoors Steve Lubetkin, the podcast's creator and question-man, said it's intended to feel Health & Fitness Gifts like an informal radio chat, a format most podcast listeners are used to. Kids & Toys Computers “Most people who listen to podcasts tend to be very finicky about it if it sounds too commercial. They want it to be very personal,” Lubetkin said.

He said Sun is likely the only bank in New Jersey — or even the country — to use podcasting for customer services and it can be updated as needed or Sun can add additional casts for specific loan products.

As for Sun Home Loan's products, Myers said the wholly-owned subsidiary of Sun http://www.pressofac.com/business/story/5984842p-5978414c.html (2 of 3)3/6/2006 1:20:13 PM Latest podcast: Sun Bank mortgage info Bancorp Inc., is a full-service loan provider, offering conventional, FHA and Veterans Assistance loans in a variety of structures. The company also offers refinancing, equity loans and construction financing.

“It's all of the loans the bank has always offered, but under a dedicated company now,” he said.

Splintering home loans off from the bank was key in setting the pace for Sun Home Loans.

“We thought now that mortgage lending has gotten a lot more specialized with so many different types of loans it was important to let customers know we have a real focus on mortgage lending with hundreds of products,” Myers said. “We're not just Sun Bank offering mortgage loans, and we're not just for Sun Bank customers. We are specializing in mortgage lending.”

To e-mail J. Staas Haught at The Press:

[email protected]

http://www.pressofac.com/business/story/5984842p-5978414c.html (3 of 3)3/6/2006 1:20:13 PM

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CHERRY HILL Photo Galleries Find a Home: ● Quick search Video Without leaving their offices, busy executives will now be ● Map search Audio able to use the Internet to hear broadcasts of the ● City/State search Special Sections Quarterly Business Outlook, a regional economic forum ● Search by address Reader Rewards presented by the Rutgers University School of Business Forums at Camden. Apartments New! RSS Feeds

The school will offer audio broadcasts of its programs ● Rentals TINA MARKOE KINSLOW/Courier-Post file through a delivery system known as podcasting. The first ● Future versions of the Quarterly Business Outlook, like this one in Place Ad podcast will be of the Quarterly Business Outlook on Jan. July, will be available on podcasts. 24. Cars

"This will increase the number of people available to hear ● Find a Car WEGMANS OPENING SOON these excellent seminar programs about the regional ● Sell a Car Cherry Hill (2100 Route 70 W; Cherry Hill 08002) opens economy," said Steve Lubetkin, managing partner of ● Research Lubetkin & Co. Communications of Cherry Hill, producer in June

of the podcasts. Mount Laurel (2 Centerton Road; Mount Laurel 08054) Jobs opens March 19 About 200 business-people attend the Rutgers forums in ● Find a Job person, currently held at the Clarion Hotel here. The ● Fill a Job quarterly events are sponsored by the Chamber of ADVERTISEMENT Commerce Southern New Jersey and the Cherry Hill law Dating firm Flaster/Greenberg. http://www.courierpostonline.com/apps/pbcs.dll/article?AID=/20060122/BUSINESS/601220384/1003 (1 of 2)1/22/2006 4:38:07 PM CourierPostOnline - South Jersey's Web Site

● Find a date Now, listeners may download recordings of the forum ● Your profile onto their computers or portable digital audio players. The feed may be received through a link on www.camden. Shopping rutgers.edu, the Rutgers-Camden Web site. Lubetkin expects the podcasts to be available by the afternoon of ● On Sale each outlook program. ● Local Coupons Comcast, Channel 2, also tapes the program and televises it several times during a two-week period Classifieds following each event. ● Search ads ● Place an ad The Jan. 24 forum will be held 8:30 to 9:30 a.m. Five panelists will discuss real estate, health care, manufacturing, retail and the overall regional economy.

Joel Naroff, chief economist at Commerce Bank in Cherry Advertise with us! Hill, will share the podium with Richard Murray, president/ Related CEO, Kennedy Health System, Stratford; Keith Campbell, news board chairman, Mannington Mills, Salem; Ronald from Wilson, president/COO, Philadelphia Coca-Cola Bottling the

Co.; and William Hankowsky, president/CEO, Liberty Web Latest Property Trust, Malvern, Pa. headlines by Lubetkin & Co. launched its Internet broadcasting practice topic: in April 2005. It counsels clients about podcasts, blogs • Beverages and online journals, providing two-way communication • Liberty between groups of people, including companies and their Property customers and employees. Trust • Real Estate Reach Jeanne Ridgway at (856) 486-2479 or [email protected] Powered by Topix. Talk about this and more on the Courier-Post forums! net or send a letter to the editor.

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Philadelphia Business Journal - January 16, 2006 http://philadelphia.bizjournals.com/philadelphia/stories/2006/01/16/tidbits1.html

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From the January 13, 2006 print edition The Insider

Lubetkin will podcast Rutgers' business outlook program

Have you always dreamed of being able to listen to economists and business executives talk about the South Jersey economy no matter where you are?

If so, your dream has come true.

Lubetkin & Co. Communications of Cherry Hill is going to podcast the Rutgers University School of Business at Camden's Quarterly Business Outlook program on Jan. 24.

Lubetkin will make an audio file of the program available on its Web site, www.lubetkin.net. Visitors to the site will be able to download the file and play it on their computers or iPods.

Last month, Lubetkin made the first podcast for NJBankers, a trade association of major New Jersey banks.

No word on whether it or the Quarterly Business Outlook podcast will be made available on Apple Computer Inc.'s iTunes Music Store.

The search continues

A $5.5 million initiative aimed at making Pennsylvania more competitive is in search of a new director.

Ronald Bailey bowed from the position of executive director of the Campaign to Renew Pennsylvania in October, but remains as a consultant.

The three-year campaign, launched in February, intends to unite organizations of all types in an effort to get policies and regional action adopted that support a Brookings Institution Center on Urban and

http://www.bizjournals.com/philadelphia/stories/2006/01/16/tidbits1.html?t=printable (1 of 3)1/18/2006 4:51:07 PM Lubetkin will podcast Rutgers' business outlook program - 2006-01-16 - Philadelphia Business Journal

Metropolitan Policy study of ways to make the state more competitive.

The campaign continues to work to build support for reforms in the absence of a director and plans to examine whether upcoming statewide political campaigns could be used to further their efforts, Janet Milkman, president and CEO of 10,000 Friends, said.

"There's no question that the needs we have in Pennsylvania and the challenges we face are as pressing as they were a year ago," Milkman said.

The campaign is housed at the Harrisburg site of 10,000 Friends, which contributed to the Brookings study, "Back to Prosperity: A Competitive Agenda for Renewing Pennsylvania," released in December 2003.

For more information on the open post or to submit an application, go online to: www.10000friends.org.

Mascot love

With Valentine's Day a month away, the Philadelphia Eagles have launched a unusual gift promotion featuring its mascot Swoop.

For $250, Eagles fans can purchase a "Swoop Valentine's Day Gram," which involves sending the mascot to the home, school or office of a loved one.

In his arms, or wings, Swoop will personally deliver an Eagles bag containing a dozen roses, a heart- shaped box of chocolates, an Eagles hat and T-shirt, a signed card and a choice of either a Swoop doll or bobblehead.

The Eagles will also take a digital photo of the delivery to commemorate the event.

Swoop Valentine's Day Grams are being offered between Feb. 10 and Feb. 14.

http://www.bizjournals.com/philadelphia/stories/2006/01/16/tidbits1.html?t=printable (2 of 3)1/18/2006 4:51:07 PM