<<

The Presidential Campaigns of the Civil War and Reconstruction Create an Ad Campaign Directions: You and your partner will draw a candidate and create an advertising campaign for him. You must create at least one positive ad and one negative ad featuring campaign posters or TV spots using Windows Movie Maker. Positive campaign ad: Come up with a theme and a slogan that accurately conveys the candidate’s (or the party’s) positions on the major issues of the day. Your support ad may include a swipe at your opponent(s), but it may not be primarily an attack against the opposition. Negative campaign ad: these are ads that primarily attack the opposition rather than support your candidate. You can choose to create one of each or two of the same type: Poster: Minimum size: 11”x17”, max size 24”x36”. Use original art, collage, images liberated from the Internet, etc., but the composition and ideas must be your own. Movie Maker ad: Minimum 2-minute spot; max 4-minutes. You can use still images, video clips, audio narration and music clips. The Candidates: 1860 1864 1868 1872 1876 (MO) Ulysses Grant (IL) Ulysses Grant (IL) Rutherford B. Hayes (PA) (OH) Salmon P. Chase (OH) James Blaine (ME) Republican Abraham Lincoln (NY) (IL) John Hartranft (PA) William Seward (NY) (PA) Oliver Morton (IN) (NY) Charles Adams (MA) Benjamin Brown (MO) Liberal Salmon Chase (OH) Republican Andrew Curtin (PA) David Davis (IL) John Palmer (IL) (IL) Daniel Dickenson George McClellan Horace Greeley (NY) Samuel Tilden (NY) (NY) (NJ) (NY) Jeremiah Black (PA) (OH) Stephen A. Douglas Charles O’Conor (NY) George Pendleton Thomas Bayard (DE) Thomas Hendricks (IL) Horatio Seymour (OH) William Groesbeck (IN) James Guthrie (KY) (NY) Winfield Hancock (OH) Robert Hunter (VA) Thomas Seymour (PA) Hancock (PA) (TN) (CT) Thomas Hendricks (NJ) Northern Horatio Seymour (IN) Thomas Bayard (DE) Democrat (NY) Andrew Johnson (TN) Allen Thurman (OH) Salmon P. Chase (OH) Sanford Church (NY) (PA) James English (CT) James Doolittle (WI) Joel Parker (NJ) John C. Southern Breckenridge (KY) Democrat (OR) Constitutional John Bell (TN) Union Sam Houston (TX) Equal Rights (OH) Greenback (NY) Prohibition (KY)