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Paul Mitchell Artists Imagine the Future BEAUTY IS OUR BUSINESS JULY 2018 20 YEARS OF COLOR: PAUL MITCHELL ARTISTS IMAGINE THE FUTURE Barberology Crafts the Sharper Image ■ IT LIST ■ The New Shoppers’ Paradise ■ YOUNG AMERICANS ■ Stacey Whittaker Takes a Deep Dive with Bold Makeup ■ BEAUTY VAULT ■ The Long and Short on Wigs and Extensions www.babylisspro.com @BaBylissPROUSA @BaBylissPROUSA Facebook.com/BaBylissPROUSA STEEL THE SHOW New BaBylissPRO® STEELFX stainless steel dryer puts the element of cool in the hands of hardcore barbers, upscale salon stylists and everyone in between! The perfect blend of design, engineering and technology. High-strength stainless steel housing and a lightweight, long-life brushless motor delivers outstanding drying performance. STAINLESS STEEL 2000 WATT DRYER ©2018 BaBylissPRO BABSS8000 18BA055270 Aircraft-grade titanium provides exceptional heat transfer to instantly smooth strands and create shine. No-warp, curved stainless steel housing provides perfect plate alignment and no creasing. Available in 1" and 1¼". www.babylisspro.com @BabylissPROUSA @BabylissPROUSA Facebook.com/BabylissPROUSA STRAIGHTEN, WAVE & CURL WITH ONE INCREDIBLE TOOL! ULTIMATE VOLUME WITH A CLEAN, FRESH FEEL! NEW! SEAEXTEND® VOLUMIZING FIX HAIRSPRAY INSTANTLY LOCKS IN VOLUME WITH TOUCHABLE HOLD an instant alternative to heat styling for fullness holds volume and tousled waves in place hair stays pliable and fl exible WATCH THE VOLUMIZING FIX VIDEO AT AQUAGE.COM ©2018 AQUAGE 18AQ052190 deepshine® color goes deep! The deepest shine starts at the core Marine extracts seal and strengthen hair throughout the color process. Unlimited possibilities! Superior color, condition + shine. deepshine® AVAILABLE AT: direct deepshine® deepshine® permanent gloss ©2018 HairUWear Inc. ETHICALLY SOURCED AND TRACEABLE HAIR EXTENSION SERVICES ATTEND THE 3-DAY TRAINING EXPERIENCE AND JOIN THE WORLD’S MOST EXCLUSIVE CERTIFIED SALON NETWORK CHICAGO: Aug. 5, 6 & 7 ATLANTA: Sept. 16, 17 & 18 SEATTLE: Sept. 23, 24 & 25 DALLAS: Oct. 7, 8 & 9 LAS VEGAS: Oct. 21, 22 & 23 SOURCED FROM THE TEMPLES OF INDIA 800.999.0809 MADE IN ITALY greatlengthsusa.com NEW Moroccanoil Color Complete: a 360° color care regimen that begins with the salon-exclusive ChromaTech Service to prime, condition and seal during haircolor application. The regimen continues at home, repairing between services to keep the life in each shade. Learn more at MoroccanoilProfessionals.com 90% of stylists who tested the Moroccanoil ChromaTech Service reported that their client’s hair looked and felt healthier after haircolor application.* ONE BRAND: A WORLD OF OIL-INFUSED BEAUTY *From testing by 23 professional stylists on 115 clients. CONTENTS July 2018 VOLUME 141, NUMBER 7 departments features ➤ in every issue 31 53 60 AmericanSalon.com 22 ■ IT LIST ■ BEAUTY VAULT Seeing the Future Publisher’s Note 24 Fabulous finds from Unlocking this John Paul Mitchell Systems celebrates 20 years of Editor’s Note 26 the pop culture scene month’s cutting-edge Co ver Look 28 professional haircolor Stylish travel techniques and the Archive 76 accessories; Pat products to create with a fashion-forward McGrath visits The them collection. Met; a must-see Color care essentials; th Margiela exhibit; a the perfect July 4 mani; an over-the- 66 shower essential gets a Bathing Beauties makeover. rainbow haircolor Retro meets modern- technique day glamour in Stacey 45 Whittaker’s makeup ■ THINK TANK 59 collection. The go-to guide for ■ TALK SHOW salon profitability Young Americans 72 Sally Hershberger How Caitlyn FADEX and Joel Warren go Draper went from Barberology proves that the shopping; how to build construction to coifs fade is a classic that won’t your business with ever fade away. wigs and extensions; social media musts. 68 59 45 61 75 49 53 31 18 americansalon.com July 2018 TRUSTED GROOMING PRODUCTS CRAFTED BY BARBERS FOR BARBERS. TO JOIN OUR BARBERING TEAM, VISIT EDITORIAL Editorial Director KELLEY DONAHUE; [email protected] Art Director JORDINO DE LOS SANTOS; [email protected] Senior Editor KRISTEN HEINZINGER; [email protected] Social & Digital Editor BRYANT CHASE; [email protected] Associate Digital Editor MICHELLE MCKELVEY; [email protected] Contributing Editors NICOLE ALTAVILLA CORIE HENGST MANAGEMENT Publisher BRETT VINOVICH; [email protected] SALES/MARKETING Eastern Regional Sales Manager DAVIDE LANUTO; [email protected] Account Manager KRISTINE COMPTON; [email protected] Group Marketing Director TINA KASSIMIS; [email protected] Senior Marketing & Education Manager NATASHA BHALLA; [email protected] INTERNATIONAL BEAUTY SHOWS PRODUCTION/CIRCULATION Vice President, IBS Events LIZA WYLIE; 203/227-9875 Audience Development Manager CAROL HATCHER; 216/586-5620 To attend IBS New York: 800/427-2420 Publishing Operations Director HAL GARSTEIN; 212/895-8439; [email protected] To attend IBS Las Vegas: 800/496-9861 Production Specialist LYNN ERDAHL; 212/895-8499; [email protected] To exhibit at IBS New York or IBS Las Vegas: 212/895-8234 Senior Digital Imaging Specialist JON SHAW; [email protected] LIST MANAGEMENT REPRINTS/LICENSING MeritDirect Wright’s Media ANTHONY CARRATURO; 914/368-1083; [email protected] 877/652-5295 President and Chief Executive Officer KERRY C. GUMAS Chief Financial Officer DEBRA S. MASON Chief Revenue Officer, Questex Digital BETH BRONDER Executive Vice President and Chief Digital Officer STEVE KURTZ Senior Vice President Sales and Business Development JACK FORDI Senior Vice President Digital Content and Product ANTHONY DEBARROS To receive American Salon by mail, subscribe or renew at americansalon.com/magazine-subscribe or call 847/513-6024. Please recycle this magazine. 757 THIRD AVENUE, FIFTH FLOOR, NEW YORK, NY 10017 212/895-8200 © 2018, QUESTEX LLC, PRINTED IN THE USA Authorization to photocopy items for internal or personal use of specific clients is granted by Questex LLC, for libraries and other users registered with the Copyright Clearance Center (CCC), 222 Rosewood Drive, Danvers, MA 01923. Phone: 978/750-8400; fax: 978/750-4470. Call for copying beyond that permitted by Sections 107 and 108 of the U.S. Copyright Law. For those not registered with the CCC, send permission requests to Wright’s Media, 877/652-5295. American Salon does not verify any claims or other information appearing in any of the advertisements contained in the publication and cannot take any responsibility for losses or other damages incurred by readers in reliance on such content. American Salon welcomes unsolicited articles, manuscripts, photographs, illustrations and other materials but cannot be held responsible for their safekeeping or return. Questex LLC provides certain customer contact data (such as customers’ names, addresses, phone numbers and e-mail addresses) to third parties who wish to promote relevant products, services and other opportunities that may be of interest to you. If you do not want Questex LLC to make your contact information available to third parties for marketing purposes, simply call 866/344-1315 or 847/513-6024 if outside the U.S. between the hours of 8:30 a.m. and 5 p.m. American Salon (ISSN 0741-5737) is published monthly (12 issues) by Questex LLC, 757 Third Ave., 5th Floor, New York, NY 10017. Subscription rates $44.00, 1-year, $66.00, 2-year in the United States & Possessions; $57.00, 1-year $85.00, 2-year in Canada and Mexico; all other countries $66.00, 1-year, $99.00, 2-year. For air-expedited service, include an additional $75 per order annually. Single copies (prepaid only): $8.00 in the United States; $10.00 in Canada and Mexico: all other countries $12.00. Include $6.50 per order plus $2 per additional copy for U.S. postage and handling. Periodicals postage paid at New York, NY 10199 and additional mailing offices. Post Master: Send address changes to American Salon PO Box 1267, Skokie, IL 60076-8267. Canadian G.S.T. number: 840 033 278 RT 0001. Publications Mail Agreement Number 40017597. Printed in the U.S.A. Copyright 2017 by Questex LLC, All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including by photocopy, re ording or information storage and retrieval system, without permission in writing from the publisher. Authorization to photocopy items for internal or personal use, or the internal or personal use of specific clients, is granted by Questex LLC for libraries and other users registered with the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, phone: 978/750-8400, fax: 978/750-4470; call for copying beyond that permitted by Sections 107 and 108 of the U.S. Copyright Law. For those not registered with the CCC, send permission requests to Wright’s Media 877/652-5295. Unsolicited manuscripts, photographs, art, and other material will not be returned. Publisher assumes no responsibility for unsolicited manuscripts, photographs, art, and other materials. To order reprints contact Wright’s Media 877/652-5295. 20 americansalon.com July 2018 AVAILABLE at: americansalon.com IT’S NO SECRET that operating a salon is a tough job. We’re recognizing those who are going above and Secrets beyond in our new and ongoing Secrets to Success to series. From the big-city players to the small-town shop owners, we’re asking how they make the client Success experience exceptional and uncovering the helpful tips they’re picking up along the way. americansalon.com/topic/secrets-to-success Pickthorn Studio, Brooklyn, NY Salon Ruggeri, New York City Give ’Em Something to Talk About ON TOP OF UNCOVERING a client’s beauty wishes, a successful consultation develops rapport and assures the client that they’re in good CALLING ALL hands. Industry notables gave us their take on COSMETOLOGY STUDENTS! what to ask, what to avoid and the ultimate goal EACH YEAR, A GROUP OF STUDENTS wins the of the consultation. Tip No. 1: Position yourself in opportunity to jump-start their careers after front of the client and make eye contact. cosmetology school, thanks to the Beacon Awards, americansalon.com/hair/consultation-101 a national student competition that grants industry exposure and a ticket to the Beacon event held during Cosmoprof in Las Vegas.
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