Nuts for the Nutcracker

CULINARY SCHOOLS reel in younger students CRAIN’S® PAGE 45 NEW YORK BUSINESS

VOL. XXVIII, NO. 49 WWW.CRAINSNEWYORK.COM DECEMBER 3-9, 2012 PRICE: $3.00 Another bankrupt Nuts Brooklyn hospital for The Interfaith Medical Center to file for Nutcracker Chapter 11 this week

BY BARBARA BENSON The ballet’s not just a holiday Crushed by long-term debt and ex- mainstay, it’s plum cash that no penses that far outstrip revenue, Inter- faith Medical Center will file for bank- dance company can live without ruptcy this week,making the Brooklyn facility the 11th city hospital or health system since 2005 to go belly up. BY THERESA AGOVINO Behind that grim statistic is a common story:New York City hospitals on Black Friday not only kicks off the start of the holiday shopping the financial ropes can no longer count season, it also marks the beginning of the annual run of The Nut- on a bailout from Albany.For years,the See INTERFAITH on Page 44 crackerat the New York City Ballet.And it turns out that discount- ed cashmere sweaters and sugarplum fairies have much in common: They are both cash cows. THE FUTURE OF NYC Just as retailers count on holiday CRACKIN’ NUT shoppers for a big chunk of their Number of Nutcracker annual sales, the ballet compa- productions per year in Mortgage ny generates 45% of its year- New York City ly revenue, or about $12 2010 14 productions break’s million, from the extrava- ganza. “It is very important to us,” said Katherine loss feared Brown, executive director 2011 17 productions of the New York City Bal- NYC homeowners let. “I just couldn’t imagine deduct $16K, well us not doing it.” The Lincoln Center- 2012 22 productions above U.S. average based dance company’s version is without question the BY ANNIE KARNI city’s most lavish rendition “America’s favorite tax deduction”— of the classic tale, with that of interest on mortgages up to $1 more than 120 performers million—saves homeowners thou- sashaying across the David sands of dollars a year. Supporters tout H. Koch Theater stage during the fantasy that’s fa- it as a subsidy central to the American Dream since 1913.But as Washington mous for a Christmas tree that grows onstage. lawmakers debate how to narrow the But it’s far from the only one. In fact, it’s one of 22 budget deficit,the deduction has come productions in the city this year, up from 17 last year under scrutiny as a giveaway to the rich and to the real estate industry.Phasing and 14 in 2010,according to the New York City De- out the deduction—as the U.K. did— partment of Cultural Affairs. The ballet’s proven

See LOSS on Page 42 istockphoto See NUTCRACKER on Page 6 best HOW AWESOME IS YOUR COMPANY? CRAIN’S places REVEALS THE COOLEST IN 2012. HINT: IT TAKES ELECTRONIC EDITION towork A LITTLE MORE THAN FOOSBALL TO KEEP EMPLOYEES HAPPY PAGES 13-22

NEWSPAPER in NYC STATS AND THE CITY

NEW YORK’S SUBWAY system was thriving, with ridership well exceeding forecasts, until Superstorm Sandy hit town, flooding tunnels, jamming switches and frying signals. FYICRAINSNEWYORK.COM $5B Sandy’s toll on the Metropolitan Transportation Authority for repairs and fares lost Trying times for $950M two financial titans Costs the MTA is expected to pay out of pocket for Sandy’s damage o many, Steve Cohen is the very embodi- ment of a hedge-fund manager. He’s a $419M Tmultibillionaire, an art collector who owns Sum recently spent renovating the South Ferry subway works by Jasper Johns, Francis Bacon and Claude station, which was subsequently badly damaged by Sandy Monet, and he’s famously reclusive. A rare exception came in 2010, when he spoke to Vanity Fair for an article but made it clear he had low

4% newsbloomberg Rise in third-quarter subway ridership, versus a year earlier, expectations. “This story will be the last anyone for a total of 414 million reads about me for a while, I think. Because [reporters] will get sick of me,” he said at the time. No such luck, Mr. Cohen. Last week, an associate of his firm, SAC Capital, was charged by 342.7M the Justice Department with insider trading. Hours later, SAC announced it might be sued by Miles the 6,000-car subway fleet traveled in 2011 the Securities and Exchange Commission. While other folks affiliated with SAC have faced Sources: Metropolitan Transportation Authority; NYC Independent Budget Office similar charges, this appears to be the first instance to draw in Mr. Cohen. He is identified as istockphoto “Portfolio Manager A”in the case against Mathew Martoma, the employee whose alleged conduct allowed an SAC affiliate to reap $276 million in undeserved gains. Mr. Martoma is fighting the INFLATION TAMED charges, and Mr. Cohen has insisted he acted “appropriately” at all times. Price hikes in the metro area, as measured by the consumer price index, have been nearly halved in the most recent 12-month period. There was news of another financial titan in a tight spot last week. Knight Capital Group, the Jersey City-based trading firm that suffered a devastating $440 million loss this past summer +4.3% CPI, change y-o-y when its computers ran amok, appears close to being acquired for as much as $1.8 billion by either Chicago rival Getco or New York’s Virtu Financial. Getco is reportedly offering a higher +3.3% +3.1% price, but Virtu apparently would let Knight CEO Thomas Joyce keep his job. —aaron elstein +1.7% +1.5% CITY CURBS PEDICABS. Stung by sto- last year’s 30% slashing. … CNN ries about short rides on pedicabs SWITCHES TO THE BOLD CHANNEL. Af- HOORAY! 0.0% costing huge sums, the City Council ter years of slipping ratings, CNN NYPD OFFICER Larry DePrimo gives has passed a law forcing drivers to Worldwide is bringing in a new top boots and socks to a homeless man on a Oct. 2007 Oct. 2008 Oct. 2009 Oct. 2010 Oct. 2011 Oct. 2012 charge only by the minute starting in dog, one known for taking risks. Jeff Manhattan street and becomes a social- Source: Bureau of Labor Statistics media sensation. April.What’s more,a fee card must be Zucker, former CEO of NBCUni- posted on the side of the rickshaws versal, will take the helm of Time ADDICTED TO NUMBERS? GET A DAILY DOSE AT @STATSANDTHECITY and a copy handed to passengers.Vis- Warner’s TV news division. He will ible timers will also be de rigueur. fill the shoes of Jim Walton,who held Currently, pedicab drivers can charge the post for nearly a decade.At NBC, THIS WEEK IN CRAIN’S whatever they please. Some charge Mr.Zucker produced the Today show per block; others tack on fees of as and came up with “supersizing” pop- much as $100 per passenger. The ular sitcoms like Friends so they ran IN THE BOROUGHS------3 price per minute is ex- longer than 30 min- OY VEY! IN THE MARKETS------4 pected to be $2 to $4. utes to compete with ‘Hurricane TOBACCO-TAX … BONANZA AT THE hourlong rivals. … revenue used to THE INSIDER ------6 BAR.Apparently San- CULTURE TO TOWER IN fund state recovery is operations is BUSINESS PEOPLE ------8 ta has taken a shine to BROOKLYN. Down- expected to fall lawyers this year. not a partisan town Brooklyn’s long- OPINION ------10 $30M short of Blue-chip law firm issue’ awaited cultural dis- forecasts next year, GREG DAVID------11 Cravath Swaine & trict is taking shape.A but for a good reason: Smokers’ Moore said it will —Mayor Michael much-delayed HURRY! REPORT: BEST Bloomberg, at a news ranks are thinning. bump bonuses up by conference in Washington 500,000-square-foot 40 Under 40 PLACES TO WORK------13 no less than 60% this tower, which will year over last, in a boast apartments, re- The Fort Greene area is already home Nominations CLASSIFIEDS ------38 move that bodes well for attorneys at tail space and plenty of space for arts to 40 arts groups. … FIRST OF MANY. end Dec. 7 FOR THE RECORD------40 big firms across the city.For the most- groups, is back on track. The project Fifty-five years after the Dodgers last REAL ESTATE DEALS------41 senior associates at Cravath, the news will join a new 32-story Enrique played the Giants at the Polo at midnight will translate to a tidy $60,000. Even Norten-designed mixed-use tower, Grounds, the first major-league game SMALL BUSINESS------41 mere rookies will get $10,000. Over the future home of the Brooklyn pitting a Brooklyn team against a Go to NEW YORK, NEW YORK ------45 on Wall Street, however, Scrooge Academy of Music’s rehearsal center Manhattan rival has been played. In crainsnewyork. looks like he’s still in control. Citi- and the nonprofit 651 Arts.To create the basketball incarnation of the inter- SOURCE LUNCH------46 com/40Under40 group is trimming bonuses at its trad- a trifecta in the district, the city is borough rivalry,Brooklyn’s Nets best- OUT AND ABOUT ------47 ing and investment banking divisions looking for someone to develop a sim- ed the other borough’s Knicks, 96-89, by as much as 10%. That’s on top of ilar 100,000-square-foot building. in overtime. —amanda fung CORRECTION Peter Shaerf is managing director at AMA Capital Partners and a former director at General Maritime. Those facts were misstated in the Nov. 26 “Ship glut sinks global tanker biz.” STORIES TO WATCH THIS WEEK vol. xxviii, no. 49, december 3, 2012—Crain’s New York Business (issn 8756-789x) is published weekly, except for double issues the weeks of July Fourth, Labor Day and Christmas, by Crain Communications Inc., 711 Third Ave., New York, NY 10017. Periodicals postage paid at Dec. 3: Major Dec. 4: City Dec. 6: Debut of Dec. 6: Season six New York, N.Y., and additional mailing offices. Postmaster: Send address changes to: Crain’s League Soccer Council hearing revival of Clifford of HGTV’s real New York Business, Circulation Department, 1155 Gratiot Avenue, Detroit, MI 48207-2912. for subscriber service: Call (877) 824-9379. Fax (313) 446-6777.$3.00 a copy, $99.95 one presents Flushing on parking glut Odets’ Golden Boy estate reality show year, $179.95 two years. (GST No. 13676-0444-RT) ©Entire contents copyright 2012 by Crain Communications Inc. All rights reserved. stadium plans in downtown on Broadway Selling New York to city officials. Brooklyn premieres.

2 | Crain’s New York Business | December 3, 2012 IN THE BOROUGHS Rodale Inc.’s MANHATTAN The city’s rocky road cheesiest Publishing CEO Maria Rodale gets ’hood her way, as the two dozen top execs Union Square ripens who’ve left since 2010 know well into commercial center for Gorgonzolas, bries BY MATTHEW FLAMM BY KERRY MURTHA In her three years as chief executive of Rodale Inc., Maria Rodale has not hesitated to put her stamp on the health and wellness publisher founded in Kurt Beecher Dammeier describes 1930 by her grandfather. New initiatives include a “reinvention” of old stal- Beecher’s Handmade Cheese, his wart Prevention magazine that will debut in January, and the launch of an new shop near Union Square, as a organic-lifestyle e-commerce site coming in the spring. “living cheese museum.”The three- The chairman and CEO has also been known to speak her mind in story establishment boasts a retail meetings in ways that have flabbergasted seasoned executives, but which operation and sandwich shop on the she attributes to a belief in being open and transparent. ground level where visitors can But most conspicuous about Ms. Rodale’s tenure has been the dizzying watch workers separate curds and series of departures of top executives,culminating two weeks ago with long- whey through time Men’s Health Editor in Chief David Zinczenko. A polarizing figure 18-foot plate- regarded by many former colleagues as either a ruthless self- glass windows, $26 promoter or a brilliant marketer, or both, he is plus an upstairs PRICE PER nonetheless credited with turning the title into a seating area. POUND for Hudson Red, a $160 million business and the company’s biggest Meanwhile, raw-milk cheese, source of profits in his dozen years on the job. down in the at Bedford The question will be whether Ms. Rodale’s un- basement,a dim- Cheese Shop orthodox management style and unpredictable person- ly lit restaurant nel decisions will come back to haunt her, or if she’ll operates in a working cheese cellar, make good on her goal of creating an innovative com- surrounded by local batches being pany with an e-commerce revenue stream that supplants aged at a steady temperature of losses in print advertising. around 50 degrees. Mr. Zinczenko, who declined to comment, had no Great cheese isn’t just for serving plans to leave and was surprised by the CEO’s move, ac- on a cheeseboard, insists Beecher’s cording to an insider. But he’s in good company. founder, who has been selling nearly Along with Rodale Books Publisher Stephen 200 varieties of hard, soft and in- Perrine, who got axed at the same time, some two between cheese at his spiffy 8,500- dozen senior executives have either jumped or square-foot store on West 20thStreet been pushed from Rodale over the past two years— and Broadway since June of last year. a remarkable toll for a publisher with just seven Beecher’s is one of at least a half- magazines and a books division. MARIA RODALE has been CEO dozen artisanal cheese shops to Mr. Zinczenko, who had multiple jobs that gave since 2009 of the media open up in the area in the past two company that publishes Men’s him oversight of much of the company,was an expen- Health and Prevention years. Offering everything from sive property, earning $1 million in salary and 20% magazines. Her grandfather pungent Italian Gorgonzolas to royalties on books he co-authored, like diet block- founded the business in 1930. creamier domestic bries, Union buster Eat This, Not That!, according to a former exec- Square has become a cheese mecca utive. And Rodale, like all publishers, needs to save for many New Yorkers. And rather money.Though the company remains profitable, annu- than worry about overkill, the own-

See ROCKY ROAD on Page 43 neff david See CHEESIEST on Page 44 THE CHEESE Downtown tourism hurting DISTRICT E. 25th St.

BEECHER’S restaurants and tour operators that to get questions now about whether lands, is also assessing the damage HANDMADE Local tourist trades depend on those crowds are wor- downtown is open,” said Travis caused by the storm and has said the CHEESE ried that the closures will continue Noyes,senior vice president of New islands will remain closed at least EATALY 900 B’WAY suffer with closures 200 well into next year and feed a per- York Water Taxi,a commuter-serv- through the end of 2012. Ironical- FIFTH AVE. of seaport, Statue ception that downtown has been ice operator that also offers harbor ly, the Statue of Liberty, which had E. 20th St. knocked out cold. tours to visitors. undergone a yearlong renovation, BEDFORD of Liberty Equally troubling New York Wa- was open just one day before Sandy CHEESE SHOP 67 IRVING PL. to many business- Hundreds ter Taxi had to re- shuttered the entire island. BY LISA FICKENSCHER es, there are rede- locate its fleet to Compounding downtown’s GORILLA Union velopment plans have lost their Pier 11 because its woes is the fact that many locals CHEESE Sq.

TRUCK, Park Irving Pl. Two of lower Manhattan’s biggest for the seaport that hub at Pier 17, have not returned. About 20% of OTHERS jobs, and the UNION SQ. attractions—the South Street Sea- are set to begin where the South the office space there remains GREENMARKET E. 14th St. port and the Statue of Liberty, next year, which impact grows Street Seaport is closed, according to real estate firm which draw thousands of visitors to will likely mean located, is now Jones Lang LaSalle. What’s more, AGATA & the area each day—have been even more closures closed. Seaport many businesses are still hobbled, VALENTINA 64 closed since Sandy smashed into and tourism dis- Landlord Howard without working phone lines and UNIVERSITY PL. the region a month ago. Hundreds ruption. Hughes Corp. is Internet access. E. 10th St. of people have lost their jobs at If travel and assessing the The Marriott Downtown re- those anchor destinations. tour agencies don’t feel confident damage to the pier and has said it opened on Nov. 12, but it has no Now the surrounding area is that lower Manhattan is a viable will likely reopen by the end of the Internet and phone service or even Fifth Ave. Broadway

feeling the economic impact from destination, bookings for next year year. The National Park Service, room service, as its restaurant and Fourth Ave. the loss of tourists. The retailers, could be curtailed.“We are starting which operates Ellis and Liberty is- See CLOSURES on Page 43 University Pl.

December 3, 2012 | Crain’s New York Business | 3 IN THE Discover Gratitude. MARKETS by Aaron Elstein We thank you for having the conﬁdence in us to serve you in 2012 and we look forward to a long and Tax-fraud appeal prosperous relationship. burns feds again Access Capital / Aegon USA Realty Advisors, LLC / AEW Capital Management / American Realty Capital / American Transit Insurance Company / AQR Capital Management / Baltoro ive years ago, a Capital Management / Bowery Residents’ Committee / CIM Group / City Harvest / Coty Inc. / Brooklyn accountant Denihan Hospitality Group / Empire Education Corporation / European Investors / named Martin FNissenbaum Federation of Protestant Welfare Agencies / FiftyOne, Inc. / Fresh / International (right) was Alliance of Theatrical Stage Employees / ITOCHU International Inc. / Mitsui Fudosan indicted and charged with America / Nonproﬁt Finance Fund / Northern Manhattan Improvement Corporation / trying to defraud the U.S. Paradysz, Inc. / Portman Holdings / Professional Staff Congress / Random House / government by helping clients set up bogus tax RICG / Somerset Management / Starwood Hotels and Resorts Worldwide, Inc. / shelters. But this was no The Jordan Company / UBS Realty Investors LLC / and many more ordinary accountant and no ordinary criminal case: Mr. Discover Excellence in Commercial Real Estate. Nissenbaum was the Discover Cassidy Turley. national director of the personal income-tax and Peter Hennessy President, New York Tri-State Region retirement planning practice 212.318.9790 at Big Four accounting firm [email protected] Ernst & Young. newscom www.cassidyturley.com

Tenant Representation / Project & Development Services / Project Leasing / Property Management / Corporate Services / Capital Markets It’s largely forgotten now,but in charged, although in 2003 it had the days before subprime mort- agreed to pay the Internal Revenue gages and financial crises, the feds Service a $15 million penalty relat- were cracking down hard on fraud- ed to its shelters. ulent tax shelters and the people After a 10-week trial in 2009, a who designed them. In 2005, ac- jury convicted Mr. Nissenbaum. counting giant KPMG was forced to He was sentenced to 30 months in cough up a $456 million fine and prison, fined $100,000 and or- struck a deal to avoid an indict- dered to perform 120 hours a year ment that surely would have put it of community service after his in- out of business. Prominent law carceration. firms like Sidley Austin also paid Last week, Mr. Nissenbaum re- hefty penalties. ceived stunning news. By a 2-to-1 The tax-shelter cases were in- vote, the U.S. Court of Appeals threw herently complex, but they boiled out his conviction.The panel wrote down to an easily understood im- that the crux of the government’s age of highly paid accountants and case against Mr. Nissenbaum—a lawyers offering the nation’s single email—“is simply not wealthiest people their hush-hush enough” to warrant conviction. advice on how to cheat Uncle Sam. “The question is how do you get “Prosecutors really wanted to your reputation back, and he had a get somebody,” recalled Nathan phenomenal one,” said Mr. Lewin, Lewin, a prominent defense lawyer who represented the 56-year-old in Washington, D.C., “and judges Mr. Nissenbaum before the appel- and juries were ready to accept what late court. the government asserted.” Nowadays, a lot of folks are un- Mr. Nissenbaum was the star derstandably demanding indict- defendant of these cases—or as ments of the financial-world lumi- much of a star as an accountant can naries who led the economy into Our bench has gotten deeper. be. His celebrity rested on being the abyss four years ago. It’s a mys- frequently quoted in The Wall Street tery why no one from Lehman Journal and helping to write such Brothers, for example, has been books as Ernst & Young’s Personal charged with fraud after a bank- Financial Planning Guide. ruptcy examiner showed how the We are pleased to announce the combination of He fought the charges, but the ailing firm shoved dud assets off its government had email evidence books every quarter only to bring two storied law firms with one vision of the future. that seemed to lay bare his role in them back later. designing the tax-avoidance But if you want some insight Smith,Gambrell schemes. In the eyes of jurors, it into why prosecutors seem to be Russell, llp probably didn’t help that his team, nervous about bringing criminal & Attorneys at Law known within the firm as Value fraud cases against Wall Street Ideas Produce Extraordinary Re- grandees, the story of Mr. Nis- senbaum may offer a cautionary Same Cost Effective Rates Same Timely Responsiveness sults, called itself the VIPER group. Ernst & Young wasn’t hint. Ⅲ More Great People More Experience and Knowledge 16.5M Atlanta | Jacksonville | New York | Stamford | Washington, D.C. | Frankfurt | www.sgrlaw.com | Follow us NUMBER OF HITS on Google for the term “fiscal cliff.” That is 300,000 more than produced by a search for the word “Powerball.”

4 | Crain’s New York Business | December 3, 2012 MULTITASKING MADE SIMPLE. The new Windows Phone. Truly advanced, yet simple to use because it runs on Windows and features Microsoft Office built-in.

GET A $50 GIFT CARD by mail with the purchase of a Windows Phone device and 2 Microsoft Office 365 licenses. Microsoft Office 365 license $6/mo/user available for business accounts with 5-49 lines.

Simplicity Achieved $ 99 $ 99 199 99 No rebate required. New 2-yr. activation required. $149.99 2-yr. price - $50 mail-in rebate debit card. New 2-yr. activation required.

WITH WINDOWS PHONE ON AMERICA’S LARGEST 4G LTE NETWORK, YOUR TEAM CAN:

Visit any Verizon Wireless store today to 1.800.VZW.4BIZ(4249) talk about our Small Business solutions. verizonwireless.com/windowsforbusiness

Activation/upgrade fee/line: Up to $35. IMPORTANT CONSUMER INFORMATION: Subject to Major Acct. Agmt., calling plan, rebate form and credit approval. Up to $350 early termination fee/line & add’l charges apply to device capabilities. $50 giftcard offer:Allow 6-8 weeks for delivery. Rebate debit card takes up to 6 wks & expires in 12 months. Limited time offer. While supplies last. Restocking fee may apply. Offers & coverage, varying by svc, not available everywhere; see vzw.com. LTE is a trademark of ETSI. 4GLTE is available in more than 410 markets in the U.S. © 2012 Verizon Wireless. F6047 THE charge for the score, and the sets can Nuts for Nutcracker be as elaborate as a company wants. INSIDER Funding other shows by Andrew J. Hawkins Continued from Page 1 audiences that might not choose to New York Theatre Ballet has popularity packs houses large and see a ballet. And performing it in been staging a production geared to small, so theater and dance compa- Brooklyn might make it easier for young children for more than 20 nies of all sizes have been creating some to attend. It is the only ballet years, and the revenue it brings in their own versions to bring in audi- the Manhattan-based company helps underwrite other performanc- ences, in the hopes of raising rev- stages in Brooklyn.Tickets cost be- es.Last year,The Nutcracker’s box of- enue that can help sustain them dur- tween $25 and $100 for its produc- fice totaled more than $112,000, or ing the year. tion, making them less expensive 10% percent more than projected, To lure ticket buyers,the compa- than those at New York City Ballet, and, as always, it was the company’s nies employ a variety of twists to the where they range from $29 to $225. highest-earning show. basic theme—with some more Ms.Moore doesn’t see the big kahu- “There is no risk in The Nutcrack- twisted than others.One of na as her competition.“The er,” said Ann Tuomey DePiro, the new ones this year is New York City Ballet [pro- the company’s executive director. produced by a small organ- SEATS92% FILLED for duction] is so huge, so es- “Everyone wants to bring their ization called Pipe Dream New York City tablished,” she said. families to see The Nutcracker Theatre. In its interpreta- Ballet’s annual It’s not clear, however, around the holidays.” tion, Clara, the heroine, is holiday that staging a version of The Liz Muller is hoping some fami- performances of newscom an abused tomboy who en- The Nutcracker Nutcracker can help fill seats lies have an especially expansive defi- counters an army of mis- during the rest of the year. nition of The Nutcracker because her creants created from broken dolls. Even though the City Ballet’s Nut- Pipe Dream Theatre production fea- Dem candidates take center stage Another company injects Duke cracker remains popular, the compa- tures a Frankenstein-like army creat- Ellington and Glenn Miller tunes ny has had challenges attracting au- ed from broken dolls—and no ast week, the four leading Democratic contenders for into the Tchaikovsky score. There’s diences to its other productions. sugarplum fairies. “This is not your mayor sat for the first time before a large gathering also a colonial-era version and one Although the company fills 92% of grandmother’s Nutcracker,” said Ms. where ballerinas leap and spin its seats during its Nutcracker per- Muller, who produced the piece, The of business leaders, a group trepid about the L Michael Bloomberg among New York City landmarks. formances, only 74% of its seats are Nutcracker and the Mouse King. transition after ’s tenure ends. But the The hope among the companies sold during the rest of the year. Yet she said that it’s useful for new aspirants to Gracie Mansion (above) might have succeeded is that those who buy tickets to The An abundance of new entertain- theaters to create riffs on classics be- only in hardening preconceived notions about themselves, Nutcracker will return to see other ment options and people’s busier cause audiences’ underlying knowl- shows throughout the year. lives are among the reasons for the edge of the show often makes them interviews with audience members suggested. falloff, said Ms. Brown. Additional- more comfortable with buying a At Crain’s Future of New York conference, the mayoral New audience magnet ly,fewer people buy subscriptions to ticket.Last year,the company staged hopefuls spoke of reducing businesses’ burdens, keeping the “A primary reason we’ve done it the ballet, instead opting to buy a successful version of A Christmas city competitive and improving its infrastructure following is that it lets us reach out to a new tickets to single performances. Carol that helped keep the two-year- audience,” said Rachel Moore, chief And beyond The Nutcracker, old organization afloat. It earned Superstorm Sandy. All sought to create distance from their executive officer of the American Sleeping Beauty and Swan Lake,there $5,000—not bad for a theater with a rivals while playing up their business credentials, in what Ballet Theatre, which is in its third aren’t many ballets that are familiar to $40,000 budget. “With any luck, amounted to an hourlong preview of the 2013 campaign. season of producing a version of The a wide audience. That’s part of the The Nutcracker will keep us funded Nutcracker at the Brooklyn Acade- reason The Nutcracker endures as a through June,” said Ms. Muller. Ⅲ The audience saw Council the lobbyist said. “He really under- my of Music. holiday-season staple. For the the- Speaker Christine Quinn as adhering stands that stuff better.” Ms. Moore said the family- aters, it’s an affordable gift. It doesn’t LISTEN to a discussion at the closest to Mr. Bloomberg’s But Mr. Thompson sounded a friendly production draws in require a playwright, there is no CrainsNewYork.com/podcasts legacy.Public Advocate Bill de Blasio bit stilted when he tried to connect was viewed as tacking left. Former with the crowd by declaring,“I’m a Comptroller Bill Thompson was said municipal finance professional. I to be less substantive than the oth- work on Wall Street.” ers, yet improved from his 2009 Mr. Liu talked of getting gov- campaign. And Comptroller John ernment out of the way of small Liu, though he surprised some ob- business, but also lamented the servers, was still seen as too dam- widening wealth gap, calling it bad aged by his fundraising scandal to for the economy. That prompted be taken seriously. one woman in the well-heeled au- “They all managed—maybe de dience to remark to a tablemate, Blasio a little less—to let the busi- “Liu is very brave to say that.” ness community know that if they Mr. de Blasio, who kicked off his get elected, it wasn’t all of a sudden remarks by pushing back against the going to be a 180-degree turn,”said premise that businesses were look- Cliff Chenfeld, co-CEO of Razor & ing for a continuation of the Tie and Kidz Bop. “But they want Bloomberg administration, didn’t to distinguish themselves. They win over many in the room.His pro- don’t want to seem like they were posal to raise taxes on high earners, going to do exactly what for example, was coolly received. Bloomberg did.” However, even some of the Ms. Quinn, who has courted mayor’s fans are not necessarily the business community, received looking for Bloomberg II from the the highest marks, despite answer- winner of the 2013 election. ing questions as if delivering a “Everybody loves Bloomberg,” stump speech. One senior real es- said Ken Dircks, managing director tate executive said she cast herself for business development for as a competent manager, but that SVAM International Inc., a global her public persona could use pol- information-technology service ishing. “She’s a bit of the star pupil provider. “But everybody also is trying to show off,” the executive ready for change.” said. “But that’s OK, because she But Vanessa Van Brunt, a senior did show she knew a lot.” vice president at Wells Fargo Bank, Mr. Thompson, who has been said, “The panel confirmed that criticized for his seemingly unmoti- there’s a lot of uncertainty in the vated campaign, nabbed some pos- minds of business leaders.With an itive reactions as well. He stressed election pending and with an obvi- his finance experience, which one ous shift, business leaders, until building trades lobbyist found reas- they know who’s in charge, are go- suring.“He brings a soberness to it,” ing to be in a holding pattern.” Ⅲ

Crain’s Insider, our award-winning politics newsletter, is now a blog. Read it every day at www.crainsnewyork.com/insider

6 | Crain’s New York Business | December 3, 2012 al Insurance utu Liberty M 12 20 ©

WE STOPPED THIS HAILSTORM FROM PUTTING A HUGE DENT IN THEIR BOTTOM LINE. When a hailstorm put this company’s fleet of vehicles out of commission, they needed to get back on the road fast. Within hours, adjusters and appraisers were dispatched, the damage was rapidly assessed, and vehicles were repaired via our network of vendors. The vehicles were back on the road, and the company back in business without missing a beat. Fast engagement and innovative responses — two ways we help protect businesses. To learn more, contact your agent or broker, or go to libertymutualgroup.com/commautocase

COMMERCIAL AUTO GENERAL LIABILITY PROPERTY WORKERS COMPENSATION GROUP BENEFITS

Insurance underwritten by Liberty Mutual Insurance Co., Boston, MA, or its affiliates or subsidiaries.

Follow Liberty Mutual Insurance. @lmbizinsurance BUSINESS $10 7.3K Cost of all gifts from ‘The Twelve Days of Christmas,’ up 6.1% from 2011 PEOPLE Source: PNC Wealth Management

EXECUTIVE MOVES

American Academy of Matrimonial Lawyers: Alton Abramowitz, 64, was promoted to president of the organization. He was previously vice president. TheLadders: Alexandre Douzet, 38, was promoted to chief executive of the online job- matching service. He co-founded the company and was previously chief operating officer. Organic: David Bryant, 42, joined the digital marketing agency as chief creative officer. He was previously creative strategist at Google. Mark Murata, 50, joined as chief talent officer. He was previously senior vice president, talent acquisition and KARA MEDOFF retention, at Digitas. The Halo Group: BARNETT will lead Michael Gambino, 47, Lincoln Center Global, joined the marketing communications for-hire consultants and branding agency as executive advising arts groups on creative director. He was previously how to grow. group creative director at McCann. Skanska USA: Jennifer Murphy, 45, joined the construction management company as national marketing director for its civil business unit. She was previously vice president and corporate director of marketing and strategic development at Plaza Construction Corp. JPMorgan Chase & Co.: Marianne Lake, 43, was promoted to chief financial officer of the bank, effective early next buck ennis year. She is chief financial officer of GOTHAM GIGS its consumer unit. Medidata Solutions: Eileen Schloss, 59, joined the cloud-based clinical development company as executive vice president of human resources. She was previously executive vice president of human resources at Rovi Lincoln Center’s biz whiz Corp. Starcom USA: Tom Brookbanks, 40, joined the branding agency as senior The world’s biggest arts org opens consulting shop vice president and global director, a newly created position. He was previously managing director at Kara Medoff Barnett began studying ballet at the pilot project Lincoln Center started in 2010 MEC. She Eric Bridge, 38, joined as senior vice age of 3 but gave up on becoming a professional when it helped the Chinese city of Tianjin president and director, a newly created wanted to dancer when she realized “my brain was more develop plans for a performing-arts center. As position. He was previously media flexible than my hamstring.” ¶ Her smarts took news of the Tianjin initiative spread, other arts director at SapientNitro. dance, but Jeff Liang, 35, joined as senior vice her from Duke University to Harvard Business organizations called, asking for help. ¶ There are president and director, a newly created School and toward the top of the arts world. On no new clients yet, but several are in the works. position. He was previously vice realized president and director at PHD. Dec. 3, the 34-year-old mother of two was Ms. Medoff Barnett declined to say how much Forest City Ratner ‘my brain appointed to lead Lincoln Center for the Lincoln Center earned from the Tianjin project Cos.: Michael E. Lonsway, 44, was was more Performing Arts’ new consulting practice. As or what it charges for its services. “This isn’t promoted to managing director for Lincoln Center Global, about quantity,” she explained. ¶ A Duke course executive vice flexible Ms. Medoff Barnett will help arts organizations on Broadway production persuaded her to seek a president and chief financial officer of than my with strategic planning, programming, branding, career on the Great White Way and move to the real estate fundraising and staff development. ¶ Ms. New York. By the time she was 24, she had won a management company. He was previously senior hamstring’ Medoff Barnett said it’s an “opportune time” to Tony as a producer of the 2003 revival of Long vice president, capital markets, with its launch a business that builds on the resources of Day’s Journey Into Night. In 2007, the North parent company, Forest City the largest arts organization in the world because Carolinian joined Lincoln Center as a fellow and Enterprises Inc. Heart of Brooklyn: Liz Harris, 64, it just finished a six-year, $1.2 billion renovation. worked as an internal consultant and fundraiser. joined the nonprofit cultural The group could help Lincoln Center bring in ¶ “You can’t think of fundraising as a burden,” partnership as director. She was previously executive vice president at additional revenue, easing its dependence on she said. “It’s an opportunity for someone to UNC Partners Inc. fundraising. ¶ The consultancy grew out of a create a legacy.” —theresa agovino —eva saviano

8 | Crain’s New York Business | December 3, 2012

OPINION CRAIN’S NEW YORK BUSINESS

Competence in city gov’t Rance Crain editor in chief publisher, vp Jill R. Kaplan

arly in Mayor Michael Bloomberg’s The effects would be pernicious.Taxpayers would pay EDITORIAL tenure, a bright young investment banker more and get less, agencies would be bogged down by editor Glenn Coleman incompetent supervisors, and private-sector stars would be managing editor Jeremy Smerd showed up at City Hall for a job deputy managing editors Valerie Block, interview. It was several hours past deterred from signing up. City Hall would be consumed by Erik Ipsen many agendas instead of one: doing what’s best for the city. assistant managing editor Erik Engquist 5 p.m., so she expected the government senior producer, news Elisabeth Butler Cordova offices to be dark and deserted. But they The risk is not just that New York slips back to the days of news producer Amanda Fung unchecked crime, rotting infrastructure and declining contributing editor Elaine Pofeldt were buzzing with activity. columnists Greg David, Alair Townsend Impressed, the applicant left her high-paying job to join population. It’s that it won’t keep moving forward, as crain’s health pulse editor Barbara Benson the administration. Her talent and hard work soon won her competing cities around the world are doing. In the senior reporters Theresa Agovino, E Aaron Elstein, Lisa Fickenscher, Matthew Flamm the position of senior policy adviser to the mayor. increasingly mobile world of international business, today’s reporters Chris Bragg, Daniel Geiger, job centers can become tomorrow’s tumbleweed scenes. Andrew J. Hawkins, Annie Karni, A hallmark of Mr. Bloomberg’s three terms has been his Adrianne Pasquarelli ability to attract smart, hardworking, nonpartisan people For all the progress web reporter, producer Nazish Dholakia truly motivated by public service. After 11 years, it almost that Mr. Bloomberg art director Steven Krupinski The fear: a City deputy art director Carolyn McClain seems like nothing out of the ordinary. But longtime New has made, the road staff photographer Buck Ennis Yorkers haven’t forgotten the days when mayors doled out Hall filled with ahead is daunting.Tax copy desk chief Steve Noveck copy editor Thaddeus Rutkowski patronage and enacted policies to satisfy campaign boosters. revenue is stagnating, data editor Suzanne Panara political hires poverty is at a 20-year assistant data editor Emily Laermer Concern that such practices might return in 2014 permeated researchers Eva Saviano, Amy Stern the conversations of business leaders at the Future of New peak, the middle class intern Ali Elkin

York conference sponsored by this newspaper last week. is squeezed, and storm ONLINE AND INTERACTIVE SERVICES And who could blame them? The Democratic contenders preparation looms as senior web developer, interactive jockeying for position in the mayoral race are all courting the an immense undertaking.The city is more attractive to young Chris O’Donnell support of organized labor and union-backed advocacy adults than ever, but when they begin to have families they ADVERTISING, MARKETING AND PRODUCTION struggle to find housing they can afford and schools they can advertising director Trish Henry groups that will expect something in return—wage and senior account managers Irene Bar-Am, benefit mandates imposed on private employers, overly trust. Addressing these problems will be hard enough Courtney McCombs, Suzanne Wilson without the burden of placating political power brokers and account executive Jill Bottomley Kunkes generous contracts for public-sector workers, and sales coordinator Danielle Wiener administration jobs and commission appointments for their labor unions.That’s why the contenders for the mayoralty newsletter product manager Alexis Sinclair must endeavor to be elected without incurring debts that can credit Todd J. Masura (313-446-6097) leaders and allies. Democratic Party bosses who back the director, audience development winning candidate will also expect to be paid back. only be repaid at the expense of the public interest. Michael O’Connor senior marketing manager Catherine Schutten event producer Courtney Williams COMMENTS reprint sales manager Lauren Melesio CRAIN’S ONLINE POLL production and pre-press director Michael Corsi advertising production manager Suzanne Fleischman Wies End city’s biz subsidies? TO SUBSCRIBE: For print and digital subscriptions or customer CRAIN’S ‘FUTURE’ Let’s hope more politicians would not be necessary. service, e-mail [email protected] CONFERENCE SPARKS take up Mr. Liu’s argument —dan m. or call 877-824-9379 (in the U.S. and Canada) or that we can achieve better 313-446-0450 (all other locations). $3.00 a copy for AN ONLINE DEBATE the print edition; or $99.95 one year, $179.95 two results by lowering taxes rather John Liu’s comments fly in the years, for print subscriptions with digital access. I rarely agree with Comptroller than rewarding those select few face of reality. Go check the www.crainsnewyork.com/subscribe John Liu, but this time he had it who are well connected. economic-development arms right when he told the audience —dave of the so-called low-tax states TO ADVERTISE: SHOULD FAST-FOOD at the Crain’s Future of New and you will see they still offer Contact Advertising Director Trish Henry at York mayoral contenders’ panel I agree with John Liu, but let’s incentives and tax breaks on [email protected] or call 212-210-0711. www.crainsnewyork.com/advertise WORKERS BE PAID that the city should end all tax face it: He is the last guy on top of their low rates. $15 AN HOUR? subsidies for business (Crains earth to implement such Mr. Liu is running as a FOR INFORMATION ON OUR EVENTS: NewYork.com). changes. Democrat but fails to realize Contact Event Producer Courtney Williams at Yes. These workers are not making enough to Why is the government —staten island that his own party touts targeted [email protected] or 212-210-0257. live on in New York City. picking winners and losers in taxpayer incentives and subsidies.The www.crainsnewyork.com/events the first place? And if a project president specifically plans to TO CONTACT THE NEWSROOM: No. Employers shouldn’t have to pay more is so good, why does a business All hope is not lost if even a offer tax breaks to companies than the law requires and the market need the government to pay for Democratic hack like John Liu that bring back manufacturing 711 Third Ave., New York, NY 10017-4036 demands. editorial phone: 212.210.0277 fax 212.210.0799 it? I, too, could make a lot of can see the light on subsidies. jobs from overseas. Please, Mr. Entire contents ©copyright 2012 Crain Communications Inc. Date of poll: Nov. 29 money if you, through the gov- And he did in fact propose to Liu: Explain how that is All rights reserved. ®CityBusiness is a registered trademark 289 votes ernment, paid for my office. cut taxes with the money saved different from New York City’s of MCP Inc., used under license agreement. Mr. Liu is pointing out that on subsidies. tax breaks and subsidies to select the subsidies rarely produce —george businesses. PUBLISHED BY CRAIN COMMUNICATIONS INC. the promised results and are Theory is one thing. Reality chairman Keith E. Crain president Rance Crain therefore not a good use of our It is impossible to build on the ground is another.The secretary Merrilee Crain (1942-2012) 37% money. He is also saying that if anything but the highest-end fact is that cities, states and Yes treasurer Mary Kay Crain the playing field were level— housing in Manhattan without nations all compete with each executive vp, operations William Morrow e.g., lower taxes across the tax breaks. No one would other and all offer some sort of senior vp, group publisher Gloria Scoby 63% group vp, technology, circulation, No board—more companies finance it. If taxes here were subsidy.To deny that shows would stay here and thus more manufacturing Robert C. Adams closer to the national norm of that someone shouldn’t be vp/production, manufacturing David Kamis people would benefit rather one-twentieth of revenue considered for leadership. chief information officer Paul Dalpiaz than a select few. instead of one-third, subsidies —andre founder G.D. Crain Jr. (1885-1973) chairman Mrs. G.D. Crain Jr. (1911-1996) FOR THIS WEEK’S QUESTIONS: CRAIN’S WELCOMES SUBMISSIONS to its opinion pages. Send letters to [email protected]. Send columns of 475 Go to www.crainsnewyork.com/poll to have your say. words or fewer to [email protected]. Please include the writer’s name, company, address and telephone number.

10 | Crain’s New York Business | December 3, 2012 DIVERSIFY YOUR HOLDINGS at America’s First Boat Show LAWRENCE ROSANO AND ROBERT KELLY It’s time to review your tax break on the building portion of portfolio and invest in the tax bill, but not the land. How to rebuild But the old 421-b program will yourself. Come see not be enough, as it started phasing out its benefit after two years. In- what’s new for 2013! in Sandy’s wake stead, the new program should pro- Find the best in boats vide that benefits start phasing out after 10 years,with a six-year phase- and marine gear, s the city finishes cleaning up from the impact of out to cover the additional costs. engines and electronics Superstorm Sandy, it is time to think about how Moreover,homeowners who seek to move farther inland should not be at the world’s ﬁrst and it can foster rebuilding and rehabilitation. As the penalized for making an understand- leaders of building associations covering Staten able lifestyle change.The 421-b pro- longest-running boat Island and Queens, the counties most devastated gram should be reinstated for inland show. by Sandy, we feel it is incumbent upon our city and state lead- properties as well, but under the old A benefit formula. This will not only ers to move swiftly and boldly and allow the private sector to help former shoreline owners who help in the reconstruction. seek to move inland, it will also assist the small building industry, which The first step the city and state week to push back due dates for has been devastated by the recession. can take is to avoid adding insult to taxes on storm-damaged homes and Such a program should have a injury and give a tax break to own- to propose partial reimbursement is 12-year life span before sunsetting. ers of dwellings damaged and swept not enough for those rendered un- It has been 11 years since the attacks away by the surge of Sandy. inhabitable. on the World Trade Center,and that The city’s tax year is July through Next, the city needs to think area is still rebuilding. We should June, and a property’s tax is deter- about how we will rebuild our shore- expect a similar time span for our mined by its status the prior January. lines. There are already codes in two boroughs. Action is needed So for homes swept away or dam- place to protect shoreline homes, now, before the new year begins and Pre-shop, tickets & details at NYBoatShow.com aged beyond repair, the January tax but many of the lost homes predate owners get a tax bill that only prom- bill will treat them as if they were still such codes. ises to inflict more pain upon their fully functional. It would be cruel to Thus, in rebuilding there will be already difficult lives. send a tax bill to these former home- additional costs to the renovation or owners as if that were the case. construction of the home. To assist Lawrence Rosano is president of the Queens Instead, the city and state should the homeowner with these addition- & Bronx Building Association, and Robert ensure that no taxes are paid on such al costs, we propose reinstituting the Kelly is president of the Building Industry properties. The mayor’s offer last old 421-b program that provided a Association of New York City.

would reduce that subsidy. Which path to take Those who defend the current system often say that it should be kept in place because New York sends more money to Washington on tax policy? than it gets back. This is true, but not because we don’t get money for social needs like s the Democratic mayoral candidates bemoaned programs for the poor. (We get the impact that the so-called fiscal cliff will have more federal Medicaid money than on New York City at last week’s Crain’s Future of anyone else—and by a lot.) It is true New York conference, I turned to a leading busi- in part because we don’t have many military bases or defense contrac- ness executive and asked,“Do you really care if you tors. More important, we pay more pay higher taxes because they take away your deductions or be- because we are so wealthy. In a pro- A gressive tax system, rich places pay cause they raise the rates?”No,he replied:“It’s the same amount more than poor ones. Isn’t that the of money. And we should be paying higher taxes.’’ way it should be? One big question is whether lim- Here is a primer on how the dis- iting deductions for the rich will re- cussions in Washington, D.C., over ally make the city less attractive.The raising taxes will affect the city— other important consideration is and whether parochial interests whether anyone should care if it should outweigh good public policy. does. It begins with Washington’s Here’s my bottom line: either-or choice. Taxes do matter to businesses The simple approach is to raise and individuals when they decide income-tax rates, essentially keep- where to locate. Limiting deduc- ing the current system intact. How- tions for high-income individuals ever, there is also wide support for will make New York City a costlier the alternative of achieving the same place to live compared with Texas amount of revenue by limiting de- and Florida.At some point,the city ductions for the wealthy. GREG DAVID could become too expensive, and There are two main reasons for businesses and people will leave. choosing the latter path. The tax Unfortunately, the overriding code is so complicated that it hurts partially offset by deductions that need is for a fair and equitable fed- economic growth.And the system is help produce a lower federal tax bill. eral tax system on moral and eco- unfair because people with similar So, up to now, wealthy people who nomic grounds. National interest incomes pay very different amounts live in those four states have been trumps local concerns. of tax. given a tax advantage over wealthy The solution is not to screw up If you live in New York or Con- people who live in, say, Texas or the country for the city’s advantage. necticut or New Jersey or Califor- Florida, which have no income tax It’s to make sure that city policies nia, the high state and local tax bur- and enjoy lower overall costs.Elim- keep New York from reaching the dens and high housing costs are inating the federal deductions cost-consciousness tipping point.

December 3, 2012 | Crain’s New York Business | 11 ADT Business Solutions is now

Your personal driver for

sharper business security has arrived.

Challenging security issues require sharp solutions. That’s why you need Tyco Integrated Security. We’re the leader in commercial security, with world-class monitoring centers, and thousands of qualiﬁed technicians. But what really separates us is our personal passion for helping you protect your business. We’ll build you an innovative security solution that’s customized just for you. We’ll help you keep out threats, while welcoming in opportunities. And when you’re running safer than ever, you can conﬁdently drive your business long into the future. That’s sharper thinking.

A CCESS CONTROL FIRE INTRUSION VIDEO

www.TycoIS.com 1.800.2.TYCO.IS

Unauthorized use is strictly prohibited. All other marks are the property of their respective owners. CRAIN’S 2012 ‘We want to be a likeable place to best spend your day’ places —Dave Kerpen, CEO and towork REPORT co-founder, Likeable Media (#28) in NYC

#1 Peppercomm buck ennis

Advertising/public aughter isn’t only the best medicine. It also makes for a very happy workplace, and PERKS relations/marketing has helped lift Peppercomm Inc. this year to the top spot on Crain’s list of 50 Best www.peppercomm.com; Fitness/wellness @peppercom Places to Work in New York City. ¶ The fact is, everyone at Peppercomm is a initiatives Yes NYC employees 59 comedian—literally.The advertising firm treats all 85 employees—at least once On-site meals/ U.S. employees 85 soon after they are hired—to a half-day of training with a stand-up comedian.The snacks Yes 2011/2010 revenue (in millions) $15.4/$12.5 experience not only conveys to employees how much they are valued but also sets Telecommute option Yes Average salary $88,225 the stage for a collegial atmosphere in which workers can bond. ¶ While the New positions 11 comedic turn has inspired some employees to perform their one-liners at charity Time off for community service Layoffs 0% events, it does double duty as a professional development tool.The training provides staffers with the Yes Voluntary turnover 18% serious—and greatly appreciated—benefit of honing their oral-presentation skills. “After they’ve done Tuition With firm five years or more reimbursement No 20% to 34% Lthis comedy gig, a client meeting is a piece of cake,” said Steve Cody, one of two managing partners Time off 20 days who co-founded the firm in 1995. ¶ Peppercomm helps employees become better wordsmiths, too. Noteworthy Stand-up comedy Health care premiums 75% Through the yearlong All Write Now program, which is not required but highly popular, employees to 99% training Retirement plan 401(k) attend monthly on-site classes—during work hours—on such topics as writing a press release and 25% match crafting a pitch letter.The program culminates with an evaluation by a See BEST PLACES on Page 14

INSIDE

#2 Squarespace #9 Kimpton Hotels & Restaurants #16 Pontiflex #23 Media6Degrees #30 Lee Nolan & Koroghlian #37 Cyrus Innovation #44 Situation Interactive #3 Allison + Partners #10 Criteo #17 EMC Corp. #24 Frankfurt Kurnit Klein & Selz #31 Myriad Supply #38 Control Group Inc. #45 MRY (formerly known as Mr Youth) #4 Conductor Inc. #11 SourceOne Inc. #18 YellowHammer Media Group #25 Adam Leitman Bailey #32 Merchantry #39 UMT Consulting Group #46 RF|Binder #5 Microsoft Corp. #12 Return Path Inc. #19 Travelzoo #26 MetLife Financial Group of NY #33 Silverstein Properties Inc. #40 Resources Global Professionals #47 Real Data Management #6 NetApp #13 Wolff Olins #20 ZocDoc #27 Simulmedia Inc. #34 Town Residential #41 Cassidy Turley #48 Fluent Inc. #7 Intent Media #14 Charter School Business Management #21 Bingham McCutchen #28 Likeable Media #35 Lloyd Group #42 Spongecell Inc. #49 Big Spaceship #8 The Talener Group #15 DoSomething.org #22 360i #29 Emanate #36 Fog Creek Software Inc. #43 Insperity #50 Maloney & Fox

ON THE WEB VIEW GALLERIES OF CURRENT AND PAST WINNERS AT CRAINSNEWYORK.COM/BESTPLACES

December 3, 2012 | Crain’s New York Business | 13 CRAIN’S 2012 best REPORT places towork in NYC

INITIATIVES Best Places offer many treats How Crain’s & PERKS KEY Vacations, dinners a job with this company,” said Ms. ed employees, many companies sus- Collins, the director of customer tained their monetary recognition found the Best and good-old cash care at the SoHo-based Web devel- policies through the recession,albeit opment company. Squarespace at reduced amounts. reward employees snagged the No. 2 spot on Crain’s 50 “Companies realize that talent is for performance, Best Places to Work in NYC. the next differentiator between Places to Work On-site fitness/ innovative ideas them and their competition,” said wellness programs It’s about retention Matt Sandler, a principal in the re- o find the Best Places to Work In a city where everything from wards consulting business at Mercer BY JUDITH MESSINA the Fortune 500 to the fledgling Group Inc. companies, Crain’s partnered with startup competes for skilled and tal- According to Best Places to TBest Company Group, an Last December, when Christa ented workers, Best Places compa- Work employer survey results, 90% independent research firm that conducted Collins reached her fifth anniver- nies are showering employees with of the winners offer performance more than 16,000 surveys of employees in sary at Squarespace, she got a major goodies.They are handing out vaca- bonuses or incentive programs, and surprise: an all-expenses-paid tion trips,dinners and cash bonuses, in many ways, the recognition ini- New York City.To be eligible, businesses On-site trip—for her, her husband and their as well as equity and salary increas- tiatives they employ mirror a larger had to employ 25 or more workers within meals/snacks four children—to see family in es, for everything from good per- trend. Nationally, 87% of corpora- the city’s five boroughs. Scores from southern California. formance to innovative ideas. And tions have a short-term incentive “It reminded me how fortunate I because cash, in particular, goes a plan for at least one group of their employees, who answered a confidential am not only to have a job but to have long way toward retaining motivat- See BEST PLACES on Page 22 76-question survey, were combined with scores from an 81-question survey of employers. Questions focused on everything from benefits and policies to Telecommute opportunities for advancement and option corporate culture. Results from the employee surveys made up 75% of the total score; results from the employer surveys made up 25%. Cara S.Trager served as the contributing editor of this section, which Time off for was written by Barbara Benson, Lauren community service Elkies, Ali Elkin, Aaron Elstein, Lisa Fickenscher, Matthew Flamm, Amanda Fung, Andrew J. Hawkins, Fran Hawthorne, Diane Hess, Hilary Johnson, Tania Karas, Emily Laermer, Judith Messina, Adrianne Pasquarelli, Elaine Tuition Pofeldt, Hilary Potkewitz, Eva Saviano reimbursement and Gale Scott.

BEST PLACES TO WORK FOOTNOTES manus

n/d: Not disclosed. n/a: Not applicable. Average salary: average c annual salary for exempt employees in the most recently completed fiscal year. New positions: full-time, hourly or salaried positions created in the past fiscal year. Voluntary turnover: rate of voluntary Noteworthy departures in the past fiscal year. Layoffs: rate of involuntary departures in the past fiscal year. Time off: vacation, sick, personal or personal time off, or PTO, days after one year of employment. Health care premiums: proportion of employees’ medical premiums paid by employer. Retirement plan match: employer’s contribution amount to

a 401(k). illustrations: m danielle

worker can volunteer to swap jobs Peppercomm for a day with a manager, and employees who have been with the Continued from Page 13 agency for at least a year and a half New York University professor. can do a three- to six-month stint in Peppercomm also communi- the company’s San Francisco or cates its respect for employees’ cre- London office. ativity and problem-solving abili- The firm ends each year with a ties by empowering them to brainstorming session that en- innovate—as well as recognizing courages employees’ input on ways their ideas at staff meetings and to improve the agency or its services. with promotions. An account exec- The daylong session culminates utive became a supervisor last year, with a company party. It’s one of thanks, in part, to an award- about a dozen parties that winning online newsletter she Peppercomm hosts throughout the When you’re so close to your ocean view room, so close to famous art, and so near a café cubano, you’ll know. launched for clients. year, the handiwork of the No tweet, snapshot or posting will ever be enough. You so have to meet here to get it. MiamiMeetings.com Employees also get to enjoy a company’s official Fun Committee, © Greater Miami Convention & Visitors Bureau – The Official Destination Marketing Organization for Greater Miami and the Beaches. change of scenery—within the whose annual $40,000 budget is New York office and farther away. about ensuring a good time—and Every two or three months, a many laughs—for all. Ⅲ

14 | Crain’s New York Business | December 3, 2012 Corporate Gifting Simplified

Whether you need one or one thousand, Rymax has the gifts from over 250 name brands that entice customers and employees at prices you won’t ﬁnd at retail.

These and thousands of other gifts are available through Rymax.

#2 #3 #4 #5 SQUARESPACE ALLISON + PARTNERS CONDUCTOR INC. MICROSOFT CORP. Technology Advertising/public Technology Technology www.squarespace.com; relations/marketing www.conductor.com; @conductor www.microsoft.com; @microsoft @squarespace www.allisonpr.com; @allisonpr NYC employees 85 NYC employees 668 NYC employees 78 NYC employees 35 U.S. employees 85 U.S. employees 55,455 U.S. employees 100 U.S. employees 123 2011/2010 revenue (in millions) 2011/2010 revenue (in billions) 2011/2010 revenue n/d 2011/2010 revenue n/d $5/$1.5 $70/$63 Average salary n/d Average salary n/d Average salary $100,000 Average salary n/d New positions 30 New positions 5 New positions 16 New positions n/d Layoffs 0% Layoffs 0% Layoffs 0% Layoffs n/d Voluntary turnover 11.5% Voluntary turnover 14% Voluntary turnover 1% Voluntary turnover n/d With firm five years or more 0% to 19% With firm five years or more 20% to 34% With firm five years or more 35% to 49% With firm five years or more n/d Time off Unlimited Time off 19-26 days Time off 21 days Time off 27days Health care premiums 100% Health care premiums 74% to 99% Health care premiums 75% to 99% Health care premiums 100% Retirement plan 401(k), 6% match Retirement plan 401(k), 3% match Retirement plan 401(k), no match Retirement plan 401(k), 50% match of employee deferral up to a total of 6% of compensation The story of Squarespace began Scott Allison’s goal in Even though six-year-old eight years ago in a University launching his own public- Conductor has expanded its 33 Microsoft employees of Maryland dorm, and relations firm 11 years ago was employee roster by nearly a companies aren’t just continues today in a sleek, to create a place that his third this past year, its startup beneficiaries of the firm’s two-floor SoHo space, employees loved so much that culture remains intact. ¶ give their deep-pocketed largesse— complete with the type of they would never leave. ¶ That’s no mere accident, with which includes everything amenities most millennials can Ever-committed to that the Manhattan search-engine employees from free health insurance to only dream about: a game mission, Allison + Partners optimization firm doing adoption services. They also room, a private chef and free gives workers who have been everything from adding a the option to thrill at the chance to take part membership to a nearby yoga with the agency five years or different microbrew beer every telecommute in the particularly rewarding studio. Employees also get a more a month’s paid sabbatical month to its selection of rollout of new products, such custom workstation, including to travel, write or do whatever snacks to equipping new hires as smartphones, a tablet and a laptop and screen of their else strikes their fancy. While with a copy of Susan Scott’s Microsoft stores. ¶ “When it own choosing. ¶ While the one vice president took a Fierce Conversations, which comes to technology, I don’t online Web publishing firm’s cooking class in Paris, another offers tips for sharing concerns think there’s another place in staffers can take as much paid traveled to a big-cat preserve and ideas. ¶ “We’ve been able the world right now that has time off as they want, the in Africa. As a result, 11 to foster a dialogue and keep this excitement,” said Leo collegial atmosphere and employees, having crossed the people happy and part of the Sallahian, who works on the shared passion for resolving 10-year threshold, are coming team,” said CEO Seth sales side as a data center challenges keep many staffers up on their second sabbatical, Besmertnik. ¶ It’s a goal the solutions specialist. in the office after hours. and most women have firm has clearly attained. returned after maternity leave. Annual $800 allowance covers gym Employees can request lunch with a “Wellness” room for praying, nursing or membership, home-exercise equipment Silly Putty, Buckyballs founding partner. attending to personal health needs and one new bicycle a year.

#6 #7 #8 # 9 NETAPP INTENT MEDIA THE TALENER GROUP KIMPTON HOTELS & Technology Technology Staffing RESTAURANTS www.netapp.com; @netapp www.intentmedia.com; @intentmedia www.talener.com; @talenergroup Hospitality NYC employees 167 NYC employees 60 NYC employees 26 www.kimptonhotels.com; @kimpton U.S. employees 7,579 U.S. employees 60 U.S. employees 60 NYC employees 497 2011/2010 revenue (in billions) 2011/2010 revenue n/d 2011/2010 revenue n/d U.S. employees 8,065 $5.1/$3.9 Average salary $122,000 Average salary $52,000 2011/2010 revenue (in millions) $791/$687 Average salary $146,212 New positions 21 New positions 10 Average salary $80,243 New positions 22 Layoffs 0% Layoffs 0% New positions 0 Layoffs 0% Voluntary turnover 6.5% Voluntary turnover 30% Layoffs 5% Voluntary turnover 8.2% With firm five years or more n/a With firm five years or more 20% to 34% Voluntary turnover 8.9% With firm five years or more 35% to 49% Time off Unlimited Time off 15 days With firm five years or more 35% to 49% Time off 29 days Health care premiums 75% to 99% Health care premiums 100% Time off 20 days Health care premiums 80% Retirement plan 401(k), no match Retirement plan 401(k), no match Retirement plan 401(k), maximum Health care premium 75% to 99% $3,000 annual match Retirement plan 401(k), 25% match Taking its cues from Google The Talener Group’s open floor Inc.’s playbook, Intent Media plan says a lot about the NetApp, a Sunnyvale, Calif.- offers lots of perks, including staffing agency’s commitment Kimpton Hotels & Restaurants 6 based company with a Park unlimited time off, free to fostering communication rolls out the red carpet to companies Avenue office and clients like healthy snacks and a lounge in and accessibility among its employees by not only Morgan Stanley, NBC and which to kick back with employees. With few barriers providing generous benefits, Pfizer Inc., empowers workers Foosball and board games. in its midtown location, teams but also supporting their offer to make time for a life outside “We have fun even though of four to six people work career goals. For instance, the the office. Employees also get we’re [working on] serious closely together. ¶ “Even our operator of four boutique Foosball five days off annually for problems,” said Richard CEO is out in the bullpen properties in New York—The charitable work. ¶ “We don’t Harris, CEO of the three- working alongside everyone Muse, 70 Park Avenue, Ink48 among their punch the clock here at year-old firm, which provides else, not holed up in some and Eventi—gave the green NetApp,” said Bill Hogan, ad monetization for commerce office somewhere,” said light to Linda Chin, a 14-year on-site who, as the New York-based sites. ¶ The office, with no General Manager Ashley veteran of Kimpton and vice president and general walls, fosters a transparent Herron, who has worked at general manager of Ink48, recreational manager of enterprise sales for culture and serves as a Talener since its inception in when she expressed a desire to the Americas, is responsible welcoming place for 2007. ¶ As further testament move into operations after activities “for running a billion-dollar employees’ four-legged to the company’s openness, all four years in sales. ¶ “Kimpton business” but is still free to friends. Each day, anywhere employees attend a town-hall gives people a chance to grow coach his children’s basketball from two to five dogs bound meeting on Fridays to present where they want to grow, even and soccer teams and get around Intent Media’s individual and team in areas that are not their involved in several quarters. accomplishments or concerns. strength,” said Ms. Chin. It philanthropic organizations. also provides mentoring. On-site health screening for employees, Three days a week, the firm provides a spouses and domestic partners On-site chiropractic appointments two-hour companywide break. Daily lunch vouchers for nearby eateries

16 | Crain’s New York Business | December 3, 2012 INTRODUCING CRAIN’S INSIDER BLOG THE INSIDE SCOOP ON NEW YORK POLITICS

Politics is big business in New York. Crain’s Insider blog delivers news and analysis on the political plays and players affecting New Yorkers and their economy.

Check in throughout the day for new blog posts from Crain’s government and political reporters Chris Bragg @chrisbragg1 and Andrew J. Hawkins @andyjayhawk.

Make Crain’s Insider a Part of Your Daily Brieﬁng. www.crainsnewyork.com/insider @crainsinsider CRAIN’S 2012 best REPORT places towork in NYC

#10 #11 #12 #13 #14 CRITEO SOURCEONE INC. RETURN PATH INC. WOLFF OLINS CHARTER SCHOOL Technology Engineering Technology Consulting BUSINESS MANAGEMENT www.criteo.com; @criteo www.sourceone-energy.com; www.returnpath.com; @returnpath www.wolffolins.com; @wolffolins Consulting NYC employees 65 @sourceoneenergy NYC employees 53 NYC employees 150 www.csbm.com U.S. employees 130 NYC employees 36 U.S. employees 304 U.S. employees 150 NYC employees 26 2011/2010 revenue (in millions) U.S. employees 70 2011/2010 revenue (in millions) 2011/2010 revenue n/d U.S. employees 28 $200/$60 $45/$33 Revenues 2011/2010 (in millions) n/d Average salary $122,270 2011/2010 revenue (in millions) $2.4/ Average salary n/d Average salary $100,249 $2.0 Average salary n/d New positions 3 New positions 45 New positions 15 Average salary $75,825 New positions 0 Layoffs 0% Layoffs 2% Layoffs 8% New positions 8 Layoffs 2% Voluntary turnover 5.5% Voluntary turnover 6% Voluntary turnover 10% Layoffs 10% Voluntary turnover 1% With firm five years or more 20% to 34% With firm five years or more n/a With firm five years or more 20% to 34% Voluntary turnover 10% With firm five years or more 75% or higher Time off 17 days minimum Time off 19 days Time off Unlimited With firm five years or more 0% to 19% Time off 23 days Health care premiums 95% to 100% Health care premiums 100% Health care premiums 75% to 99% Time off 18 days Health care premiums 75% to 99% Retirement plan 401(k), no match Retirement plan 401(k), 3.5% match Retirement plan 401(k), up to 6% match Retirement plan 401(k), no match Health care premiums 75% to 99% (begins Jan. 1, 2013) Retirement plan 401(k), up to 4% match Just to score SourceOne Inc., a Boston- bonus points Wolff Olins, the brand Before launching a New York headquartered energy during a team-building consultancy behind USA Getting paid for carving out office, Criteo set its sights management and engineering scavenger hunt, a group of Today’s recent overhaul, hires time to exercise might seem abroad, locating its firm with a New York office, Return Path employees once self-starters with natural like a scam. But that’s headquarters in Paris. And for seeks employees who can sparked a macarena flash mob curiosity and then gives them standard practice at six-year- employees, it’s the four-year- handle independence and in Grand Central. Their lots of inspiration so they can old Charter School Business old tech firm’s global shoulder responsibility—and actions spoke volumes about do the “best work of their Management in the garment sensibility and startup then it gives them the employees’ level of affection lives,” said Managing Director district. The organization environment that make it a opportunity to work on large- for the company. ¶ That Sam Wilson. ¶ Each week, the hands out bonuses ranging supremely satisfying place to scale, professionally rewarding feeling is mutual. With the New York office of the from $25 for exercising five work. ¶ “Daily I’m interfacing projects, such as a redesign of exception of compensation London-based company hosts times a month to $100 for 15 with people from France, Italy, the cooling system at Grand data, every employee receives guest speakers from times a month. And it all Spain and Brazil,” said Julia Central Terminal. In this confidential information companies like Tumblr to operates on the honor system. Wilson, a manager on the setting, young engineers not about the 13-year-old email discuss creative solutions “We treat everyone on a business-development team only get to master their craft, technology company, they’ve come up with in their professional and personal level who joined Criteo two years but also are empowered to take including financial statements own businesses. Plus, Wolff with the utmost care,”said ago. ¶ Although business has charge of their work. ¶ “It’s an and development plans. ¶ “We Olins’ internal platform, called founder and Chief Executive tripled this year, employees’ incredible teaching and want to hire the best people, Whitespace, and a weekly in- Raj Thakkar. ¶ That also health and happiness are still learning environment,” said then keep them forever,” said office happy hour provide means workers get off on their priorities. The firm’s new project engineer Johanna co-founder, Chief Executive employees with additional birthday, and the firm tries to TriBeCa office provides Ghabour, 25, who joined and Chairman Matt opportunities for sharing ideas give a companywide three-day pingpong tables and a SourceOne in 2006. Blumberg. and creative solutions. weekend each month. Kegerator. Treadmill desks available Employee weight-loss competition Six-week sabbaticals Guest speakers share their creativity. Bonuses for exercising

#15 #16 #17 #18 #19 DOSOMETHING.ORG PONTIFLEX EMC CORP. YELLOWHAMMER TRAVELZOO Nonprofit Mobile advertising Consulting/information technology MEDIA GROUP Travel www.dosomething.org; @dosomething www.pontiflex.com; @pontiflex www.emc.com; @emccorp Advertising www.travelzoo.com; @travelzoo NYC employees 40 NYC employees 44 NYC employees 406 www.yhmg.com; @yellowhammermg NYC employees 46 U.S. employees 40 U.S. employees 48 U.S. employees 45,874 NYC employees 25 U.S. employees 476 2011/2010 revenue n/d 2011/2010 revenue n/d 2011/2010 revenue (in billions) U.S. employees 27 2011/2010 revenue (in millions) Average salary $45,675 Average salary n/d $20/$17 2011/2010 revenue (in millions) $45/$9 $148.8/$112.8 New positions 12 New positions 3 Average salary $123,500 Average salary $90,250 Average salary $128,781 Layoffs 0% Layoffs 0% New positions 191 New positions 4 New positions 20 Voluntary turnover 1% Voluntary turnover 4% Layoffs 0% Layoffs 4% Layoffs 0% With firm five years or more 0% to 19% With firm five years or more n/a Voluntary turnover 1.92% Voluntary turnover 4% Voluntary turnover 11.2% Time off 22 days Time off 14-plus days With firm five years or more 20% to 34% With firm five years or more n/a With firm five years or more 20% to 34% Health care premiums 100% Health care premiums 75% to 99% Time off 20 days Time off 18 days Time off 18 days Retirement plan 401(k), 1% match after Retirement plan 401(k), no match Health care premiums 50% to 74% Health care premiums 75% to 95% Health care premiums 75% to 99% two years Retirement plan 401(k), matches up to Retirement plan The firm is in the process Retirement plan 401(k), matches first DoSomething.org lets staffers What inspires workers to do $3,000 annually of setting up a 401(k) $1,500 practice what they preach— their best at four-year-old and throws a healthy dose of Pontiflex, the developer of a EMC Corp. takes the definition Employees at the fast-growing It isn’t just the tailgate-themed fun into the mix. The Chelsea platform for sign-up ads on of an all-inclusive, supportive YellowHammer Media Group potluck lunches or in-office nonprofit, which helps teens mobile applications, is their workplace to a new level. not only are engaged in one of massages that make Travelzoo participate in advocacy and strong sense of empowerment. Besides seriously considering the newest wrinkles in employees the envy of their service initiatives, allows any CEO Zephrin Lasker says all employees’ viewpoints, the advertising—technology to friends. It’s also about what employee to take a monthlong giving employees the reins is firm provides benefits for help companies buy targeted the company does— sabbatical for a volunteer both practical and good for everything from same-sex online ad space—they also get discovering and vetting travel project, and at weekly staff morale. ¶ But Pontiflex, which adoption to partial coverage of to take a break with an and entertainment packages. meetings, a stuffed penguin is based in Dumbo, doesn’t gender-reassignment surgery. assortment of activities “We see a lot of [employees] mascot is awarded to a worker take its staff ’s spirits for The Hopkinton, Mass.- reminiscent of their college buying the deals they are who has done an exceptional granted. To relieve the stress headquartered cloud- days. The company game room selling,” said Gretchen job. Plus, intensive annual staff and exhaustion that can computing service, which is outfitted with pingpong, Johnson, senior vice president retreats, which typically take accompany take-charge started out in 1979 as an office Foosball and video-game of human resources. ¶ The 14- place in Orlando, end with a responsibility, the firm offers a furniture store and has consoles, and Fridays end at its year-old, Manhattan- visit to Disney World. ¶ “It’s dedicated nap room, beer on locations in the garment custom-designed beer-pong headquartered firm also sort of like summer camp Fridays and a flexible work district and Gramercy Park, table. ¶ The fun is a nicety and indulges workers’ wanderlust. around here—summer camp schedule. Though most also offers coverage for autism a necessity for a company that After one year of employment, for good,” said Sarah Piper- staffers come into the office therapies with a plan that sets competes with the likes of they qualify for an additional Goldberg, whose official title during regular business hours, no age limitations or Google and Facebook, as well three days off and $1,500 to at DoSomething.org is “head some engineers flex their maximum lifetime benefit as small yet promising spend on one of the company’s of fun.” independence further and limit. startups, for talent. special trip deals. work from noon to midnight. Partial coverage for gender- $1,500 plus three extra vacation days Bake-offs Vegetable garden reassignment surgery Push-up contests for a company travel deal

18 | Crain’s New York Business | December 3, 2012 CRAIN’S 2012 best REPORT places towork in NYC

#20 #21 #22 #23 ZOCDOC BINGHAM MCCUTCHEN 360I MEDIA6DEGREES Health care Legal Digital marketing agency Technology www.zocdoc.com; @zocdoc www.bingham.com; @binghamlaw www.360i.com; @360i www.m6d.com; @m6d_inc NYC employees 223 NYC employees 293 NYC employees 247 NYC employees 69 U.S. employees 293 U.S. employees 1,855 U.S. employees 393 U.S. employees 78 2011/2010 revenue n/d 2011/2010 revenue (in millions) 2011/2010 revenue n/d 2011/2010 revenue (in millions) Average salary n/d $868.5/$873 Average salary $97,000 $32.2/$20.4 New positions 100 Average salary $206,059 New positions 84 Average salary $108,000 Layoffs 0% New positions 9 Layoffs 0% New positions 30 Voluntary turnover 0.2% Layoffs 2.1% Voluntary turnover 14% Layoffs 0% With firm five years or more 0% to19% Voluntary turnover 9.2% With firm five years or more 20% to 34% Voluntary turnover 17% Time off Unlimited With firm five years or more 75% or higher Time off 15 days With firm five years or more n/a Health care premiums 100% Time off 28 days Health care premiums 50% to 74% Time off 10 days Retirement plan 401(k), 0% match Health care premiums 75% to 90% Retirement plan 401(k), 20% match Health care premiums 100% Retirement plan 401(k), matches up to Retirement plan 401(k), no match 2.5% of pay Although five-year-old ZocDoc Digital marketing firm 360i has grown into a nearly 300- shields employees from endless Amazing work and room to In a city employee, multi-office where top law firms meetings and micromanage- 30 advance combine to make juggernaut, a close-knit, fun do similar work and pay ment, believing such activities companies Media6Degrees a magnet for atmosphere endures—and not comparable salaries, 121-year- slow the wheels of progress. smart and ambitious techies. because of happenstance.To its old Bingham McCutchen wins “The best people want to get offer ¶ Established in 2008, the hefty arsenal of social activities, over employees with its things done,” said Chief Manhattan-based company— the firm, which helps patients transparency, celebration of Executive Bryan Wiener. ¶ The tuition which mines Web data to help make medical appointments diversity and philanthropy. ¶ 14-year-old Manhattan-based reimbursement businesses target digital online, has added a voluntary The firm holds regular office- company, whose clients include advertising to new program that assigns wide meetings to brief everyone Alamo and Oreo, also keeps customers—caters to its employees to sit with different on where it’s headed and hosts employees’ skills on the cutting employees’ passion for new people for lunch and keeps such multicultural events as edge. ¶ Through 360iU, which technology.They especially track of who sat with whom African dance, Japanese flower provides in-house professional delight in Innovation Day— each month. ¶ And after an arranging and ethnic cooking development, workers can take which is when Chief office expansion left a classes. Staffers participate in courses on everything from Executive Tom Phillips asks temporary wall unpainted, the the firm’s charity project Say visual content development to workers to tackle a particular company saw it as another Yes to Education, which works presentation skills—even if challenge, such as creating a opportunity to bring with schoolkids in Harlem. these subjects are outside their new mobile app, and then sets employees together and gave Employees also volunteer as core focus. And twice-annual them loose to develop it. them spray paint to decorate it. tutors and mentors, and performance reviews give Employees then vote on the attorneys do pro bono legal staffers a sense of the three ideas to put into action. work. opportunities that await them. When staffers have no remaining paid Free catered lunches based on employee time off but face a catastrophe, they can Annual physicals rewarded with a $100 preferences use days donated by co-workers. gift card Company band

#24 #25 #26 #27 FRANKFURT KURNIT ADAM LEITMAN BAILEY METLIFE FINANCIAL GROUP SIMULMEDIA INC. KLEIN & SELZ Legal OF NY Advertising/marketing Legal www.alblawfirm.com; @alb_pc Financial services www.simulmedia.com; @simulmedia www.fkks.com; @frankfurtkurnit NYC employees 37 www.metfgny.com NYC employees 42 NYC employees 104 U.S. employees 41 NYC employees 96 U.S. employees 46 U.S. employees 104 2011/2010 revenue n/d U.S. employees 66,000 2011/2010 revenue n/d 2011/2010 revenue n/d Average salary $115,000 2011/2010 revenue (in billions) Average salary $110,000 Average salary n/d New positions 5 $70.3/$52.3 New positions 16 New positions 6 Layoffs 0% Average salary $300,000 Layoffs 6.5% Layoffs 0% Voluntary turnover 0% New positions 2 Voluntary turnover 0% Voluntary turnover 4% With firm five years or more 20% to 34% Layoffs 1.5% With firm five years or more n/a With firm five years or more 50% to 74% Time off 20 days Voluntary turnover 10% Time off Unlimited Time off 24.5 days Health care premiums 50% to 74% With firm five years or more 35% to 49% Health care premiums 100% Health care premiums 50% to 74% Retirement plan 401(k), 0% match Time off 20 days Retirement plan 401(k), no match Retirement plan 401(k), match n/d Health care premiums 75% to 99% Adam Leitman Bailey Retirement plan 401(k), 4% to 5% match Simulmedia isn’t only about Celebrity sightings are common recognizes employees in very empowering its young staff to at quarter-century-old thoughtful ways. The 12-year- For financial services figure out new ways to use 5 entertainment law firm old law firm applauds professionals who want to cutting-edge technology to companies Frankfurt Kurnit Klein & professional successes, as well become stronger leaders, there help TV advertisers reach their Selz—but that’s not the only as personal milestones, by is probably no better classroom target audiences. It’s also offer on-site thing that makes the place hosting such fetes as a wine- than MetLife.The firm takes about the promise of reaping flu shots to special. So does the firm’s tasting party or picking up the pride in a culture where big dollars for doing that. ¶ willingness to change tab for a celebratory meal for employees “with the heart of a The three-year-old, venture- employees company policy, if it makes an employee and a significant social worker and the mindset backed firm is stacked with sense to do so. ¶ Last year, it other. Every other Friday, of a capitalist” get the support executives who have track as part of instituted an emergency child- workers can choose between a they need to exceed clients’ records of turning ideas into their care program, and earlier this massage and manicure. ¶ And expectations while meeting profitable companies. Founder year, it added another week to taking a page from Plato’s ambitious financial goals, said and Chief Executive Dave wellness its child-care leave policy. And Republic, founder Adam Felix Maltisky, who leads the Morgan sold off his two when associates requested Leitman Bailey believes that New York office as managing previous ventures, Tacoda and initiatives funding for technology that for the firm to excel, the staff director.¶ One secret weapon: Real Media, for hundreds of would enable them to work needs to be strong of mind and MetLife pays for executive millions of dollars to AOL outside the office, an annual body—so it pays up to 80% of coaches to help representatives and WPP,increasing the $750 allowance for the its workers’ Equinox gym improve their professional likelihood that he can do it purchase of any tech device or membership. presence and communication again and make Simulmedia’s service materialized. Many skills. generous stock-option plan associates bought iPads. pay off for employees. Employee households can get up to $450 A massage or manicure every other per year for a weight-loss program or gym Annual $750 technology allowance Friday membership. Game room

December 3, 2012 | Crain’s New York Business | 19 CRAIN’S 2012 best REPORT places towork in NYC

#28 #29 #30 #31 #32 LIKEABLE MEDIA EMANATE LEE NOLAN & KOROGHLIAN MYRIAD SUPPLY MERCHANTRY Advertising/public Advertising/public Financial services Technology Technology relations/marketing relations/marketing www.leenolan.com www.myriadsupply.com; www.merchantry.com; @merchantry www.likeable.com; @likeablemedia www.emanatepr.com; @emanatepr NYC employees 38 @myriadsupply NYC employees 25 NYC employees 28 NYC employees 60 U.S. employees 148 NYC employees 50 U.S. employees 25 U.S. employees 35 U.S. employees 84 2011/2010 revenue n/d U.S. employees 52 2011/2010 revenue n/d 2011/2010 revenue (in millions) 2011/2010 revenue n/d Average salary n/d 2011/2010 revenue (in millions) Average salary n/d $4.7/$2.4 Average salary n/d New positions 2 $17.9/$15.3 New positions 16 Average salary n/d New positions 13 Layoffs 0% Average salary $79,000 Layoffs 0% New positions 14 Layoffs n/d Voluntary turnover 5% New positions 23 Voluntary turnover 10% Layoffs 15% Voluntary turnover n/d With firm five years or more 35% to 49% Layoffs 0% With firm five years or more 4% Voluntary turnover 15% With firm five years or more 0% to 19% Time off 21 days Voluntary turnover 8% Time off 15 days With firm five years or more n/a Time off 18 days Health care premiums 50% to 74% With firm five years or more 20% Health care premiums 75% to 99% Time off 20 days Health care premiums 75% to 99% Retirement plan 401(k), 3% contribution Time off 15 days Retirement plan 401(k), no match Health care premiums 75% to 99% Retirement plan 401(k), 100% match regardless of whether employee contributes Health care premiums 50% to 72% Retirement plan 401(k), no match for up to 2% of salary, 50% match for Retirement plan 401(k), company the next 4% Between underperformers contributes 3% of total compensation As a technology company —in Dave and Carrie Kerpen go out getting shoved out the door or a sector heavily populated by of their way to make their five- young men—Merchantry is Emanate, a seven-year-old stars defecting for better pay, For the workforce at Myriad, a year-old firm, Likeable Media, atypical. The midtown firm marketing communications financial firms are typically company that designs, sells measure up to its name. For has slightly more women agency in midtown, scores big rife with turnover. Not so at and manages computer starters, employees enjoy employees than men, and with employees for its work- Lee Nolan & Koroghlian, networks, it’s all about speed. company-sponsored getaways, some of its workers are in their hard, play-hard mentality.That which specializes in financial The nine-year-old company in which have included a cruise 40s and 50s. Moreover, mantra is supported, in part, by services for individuals. The the Flatiron district began as a to the Bahamas and a retreat in employees hail from different the firm’s Surprise and Delight 19-year-old company retains bedroom-based eBay Maine. And for the past two lands, including the Committee, which is made up 50% of its sales staffers over a operation. It has grown fast, years, it has produced Dave’s Caribbean, South Korea, of a rotating group of five-year stretch, which, and its young employees keep Favorite Things, an annual Morocco and Portugal. employees who help plan according to Chief Executive pace, zipping around its hip takeoff on Oprah’s trademark And that’s what makes the companywide celebrations for Dick Nolan, is triple the rate loft digs on Razor scooters.¶ holiday giveaways. The eight-year-old firm so special. occasions like the Oreo cookie’s of competitors. ¶ The key, Mr. Myriad is also a place where company’s gifts have included “Everyone fits in,” said Chief 100th anniversary, the royal Nolan said, is telling people employees rapidly shift gears. Kindles and Dunkin’ Donuts Executive Tomasso Trionfi.¶ wedding and April Fools’ Day. upfront about the challenges, Being a quick-change artist gift cards. Likeable also offers And it’s mostly during free, ¶ Employees also take pride in and then supporting them helps, too. The office’s up to $3,000 to new hires to twice-weekly staff lunches Emanate’s charitable side.The with an open-door policy to informal dress code includes quit if it doesn’t see them as a when employees, seated around agency designates 1,000 hours top executives, as well as with T-shirts and running shorts, good fit. ¶ “We want to be a a large table, enjoy sharing their a year to community-service bonuses and an annual black- but a client meeting means a likeable place to spend your cultures and learning about projects that workers select and tie award dinner and dance dash into the company shower day,” said Mr. Kerpen. each other’s lives. do together on company time. that recognizes excellence. and serious business attire. Offers up to $3,000 to new hires to quit if Quarterly companywide dinner and they’re not a good fit Friday afternoon cocktails Monthly birthday parties Playtime with office dog, Coco recreational activity

#33 #34 #35 #36 #37 SILVERSTEIN PROPERTIES INC. TOWN RESIDENTIAL LLOYD GROUP FOG CREEK SOFTWARE INC. CYRUS INNOVATION Real estate Real estate Technology Software Technology www.silversteinproperties.com www.townrealestate.com; www.lloydgroup.com; @lloydgroup www.fogcreek.com; @fogcreek www.cyrusinnovation.com; NYC employees 191 @townresidential NYC employees 57 NYC employees 42 @cyrusinnovation U.S. employees 279 NYC employees 72 U.S. employees 68 U.S. employees 42 NYC employees 36 2011/2010 revenue n/d U.S. employees 72 2011/2010 revenue (in millions) 2011/2010 revenue n/d U.S. employees 45 Average salary n/d 2011/2010 revenue n/d $9.2/$7.5 Average salary n/d 2011/2010 revenue (in millions) New positions 63 Average salary n/d Average salary $76,662 New positions 3 $5.6/$4.6 Layoffs 0% New positions 30 New positions 14 Layoffs 0% Average salary $110,058 Voluntary turnover 6% Layoffs 2% Layoffs 0% Voluntary turnover 5% New positions 12 With firm five years or more 50% to 74% Voluntary turnover 7.8% Voluntary turnover 3% With firm five years or more 20% to 34% Layoffs 0% Time off 18 days With firm five years or more n/a With firm five years or more 20% to 34% Time off 20-plus days Voluntary turnover 8% Health care premiums 75% to 99% Time off 14 days Time off 29 days Health care premiums 100% With firm five years or more 20% to 34% Retirement plan 401(k), 100% match up Health care premiums 50% to 74% Health care premiums 50% to 74% Retirement plan 401(k), 100% match of Time off 15-plus days to 4% of annual salary Retirement plan 401(k), no match Retirement plan 401 (k), 50% match the first 3% of salary, 50% of the next 2% Health care premiums 100% of salary Retirement plan 401(k), 100% match up At Silverstein Properties, Town Residential employees At 17-year-old IT services firm to 4% of salary employees don’t need to be appreciate the thoughtful Lloyd Group, employees go Programmers are treated like Larry Silverstein’s relative to touches that make their offices out of their way to help each rock stars at 12-year-old Fog In the fast-moving, competitive be treated like family. Mr. inviting and welcoming places. other. ¶ Among the many Creek Software, which seeks tech world where work Silverstein, the chief executive Work spaces are well examples, Daniel Krutoy, who to hire talented software frequently takes over personal and president, walks the halls decorated, and every desk, for runs the firm’s client care developers and then rewards lives, Cyrus Innovation’s to get to know everyone, even example, featured a mini- center, recently pitched in to them with spacious offices. employees don’t work more the names of workers’ kids. ¶ pumpkin for Halloween. In fix a client’s computer But they’re not the only ones than 40 hours a week. And The company’s family addition, each of the firm’s six monitor—in the middle of the Fog Creek pampers. All even when there’s a big sensibility also affords locations has a concierge who night, even though he wasn’t employees have an unlimited project, the firm opts for employees extended time to will get last-minute dinner on call. “The employee on call computer-equipment budget additional manpower rather spend with their own families, reservations or find a mover lives in New Jersey, and I was and top-of-the-line than longer days. ¶ “People with Fridays off before a three- for a new client. Every office is much closer to the [client’s] furnishings, including Aeron want a balanced life,” said day holiday weekend and half- also outfitted with a Town office in midtown,” he said. chairs, and enjoy daily catered Bruce Eckfeldt, CEO and co- day Fridays year-round. Square, a break space that Likewise, when Mr. Krutoy lunches. And if workers must founder of the nine-year-old Although its developments includes couches and dining attended a networking event travel, they fly first class and SoHo-headquartered firm. include rebuilding the World tables for easy mingling and in Arizona, his team stepped stay at luxury hotels. ¶ “This Cyrus’s brand of technology— Trade Center site, the firm collaboration. ¶ “I get a high up to shoulder his may be expensive, but so is known as agile development— allows for a “work-life when I walk over to the Town responsibilities. hiring engineers in a tight and its team approach to balance,” said Asset Manager Square and hear about deals,” market,” said Joel Spolsky, co- work—there are no project and mother Lisa Reynolds. said Juliet Clapp, sales director founder and chairman. managers—add to employees’ for the Upper East Side. high level of job satisfaction. Spa days, health fairs and other events Half-day Fridays year-round On-site concierge to encourage social responsibility On-site marble showers Monthly game night

20 | Crain’s New York Business | December 3, 2012 CRAIN’S 2012 best REPORT places towork in NYC

#38 #39 #40 #41 CONTROL GROUP INC. UMT CONSULTING GROUP RESOURCES GLOBAL CASSIDY TURLEY Technology Consulting PROFESSIONALS Real estate www.controlgroup.com; @controlgroup www.umt.com; @umtcg Management consulting www.cassidyturley.com; NYC employees 87 NYC employees 82 www.resourcesglobal.com; @cassidyturleyre U.S. employees 89 U.S. employees 109 @resourcesglobal NYC employees 180 2011/2010 revenue (in millions) 2011/2010 revenue (in millions) NYC employees 32 U.S. employees 2,546 $12.2/$10.5 $24/$17 U.S. employees 366 2011/2010 revenue n/d Average salary n/d Average salary $130,110 2011/2010 revenue (in millions) Average salary $115,500 New positions 28 New positions 34 $572/$546 New positions 30 Layoffs 0% Layoffs 3.5% Average salary $154,000 Layoffs 0% Voluntary turnover 8% Voluntary turnover 4% New positions 3 Voluntary turnover 3.2% With firm five years or more 20% to 34% With firm five years or more 20% to 34% Layoffs 9% With firm five years or more n/a Time off 21 days Time off 23 days Voluntary turnover 6% Time off 18 days Health care premiums 75% to 99% Health care premiums 75% to 99% With firm five years or more 50% to 74% Health care premiums 75% to 99% Retirement plan 401(k), no match Retirement plan 401(k), no match Time off 23 days Retirement plan 401(k), 50% match Health care premiums 75% to 99% Retirement plan 401(k), up to 6% match Control Group’s employees not Typical of the consulting In the cutthroat real estate only love their tech work and industry, UMT’s professionals industry, where employees the promise it holds to change travel a lot and work long At Resources Global usually compete against each the world, but also their hours. But, courtesy of UMT’s Professionals, an international 35 other for clients, four-year-old workplace for valuing their lean hierarchy, employees consulting firm headquartered companies Cassidy Turley is atypical. contributions. The 11-year-old enjoy a genuine sense of in Irvine, Calif., employees give With 10% of its workers also lower Manhattan firm professional satisfaction. genuinely appreciate the owners and particularly welcomes great ideas “from Staffers get to meet often with interesting work—without the employees invested in the firm’s success, anybody at any level,” said clients’ top executives—which drama of internal turf wars. management has fostered a CEO and partner Campbell allows them not only to ¶ Within the New York office, paid time cohesive atmosphere in a space Hyers, while its open, modern demonstrate their knowledge the atmosphere is cooperative devoid of corner offices and digs encourage brainstorming and skills, but also, with and productive, thanks to a off for characterized by open across departments. ¶ And promotions based on merit, to management that keeps staff conference and collaboration even with clients, employees advance within the Battery meetings to a minimum so community- rooms. The result: Employees are regarded as respected Park-headquartered firm. ¶ workers can focus on business. service not only share information, partners—“not just order “There are no set periods to Activities like quarterly happy but they also value the input of takers”—which represents a progress from one role to the hours and twice-yearly activities newbie colleagues. ¶ “In other “massive shift” in the next,” said co-founder and off-site gatherings reinforce places, that’s not always the traditional relationship CEO Gil Makleff. the collaborative spirit. case,” said Dan Thompson, an between tech and associate vice president who management, said Mr. Hyers. joined the company more than a year ago. Cocktail receptions and family day at the Birthdays are mandatory days off. Free breakfast on Fridays Bronx Zoo Bullpen area includes couches and a TV.

#42 #43 #44 #45 SPONGECELL INC. INSPERITY SITUATION INTERACTIVE MRY (FORMERLY KNOWN Technology Business services Digital advertising agency AS MR YOUTH) www.spongecell.com; @spongecell www.insperity.com; @insperity www.situationinteractive.com; Social-media marketing NYC employees 44 NYC employees 28 @situation www.mry.com; @mry U.S. employees 65 U.S. employees 2,100 NYC employees 51 NYC employees 120 2011/2010 revenue (in millions) 2011/2010 revenue (in billions) U.S. employees 53 U.S. employees 130 $7.6/$3.8 $1.7/$2 2011/2010 revenue n/d 2011/2010 revenue (in millions) Average salary n/d Average salary n/d Average salary n/d $25/$20 New positions 16 New positions n/d New positions 4 Average salary n/d Layoffs 2.5% Layoffs n/d Layoffs 0% New positions 40 Voluntary turnover 10% Voluntary turnover n/d Voluntary turnover 7.8% Layoffs 0% With firm five years or more n/d With firm five years or more n/d With firm five years or more 0% to 19% Voluntary turnover 12% Time off 15 days Time off 19 days Time off 18 days With firm five years or more 75% and up Health care premiums 100% Health care premiums 75% to 99% Health care premiums 100% Time off Unlimited Retirement plan 401(k), no match Retirement plan 401(k), 50% match up Retirement plan 401(k), 100% match if Health care premiums 100% to 6% of salary employee contributes 3% of pay, 88% for Retirement plan 401(k), 50% match Nothing demonstrates contribution of 4%, and 80% for contribution of 5% Spongecell Inc.’s emphasis Halima Brown, the mother of MRY, a 10-year-old social- 43 on fitness and camaraderie two young boys, says she never media marketing company near companies like a belly crawl through the experiences the “Sunday Situation Interactive’s Union Square, grants workers a mud. ¶ At the six-year-old scaries” as she contemplates employees relish their über- wide swath to innovate and provide technology firm, which the week ahead as manager of creative, cooperative and find a new niche—or even a on-site meals designs specialized online HR services at Insperity. With respectful workplace. Every passion—outside their job title. advertising, bikes and yoga the company—a provider of quarter, teams make When a group of employees and/or balls are scattered throughout human-resource and business presentations to the rest of the became adept at managing its Madison Avenue performance solutions— 11-year-old company about clients’ online social- snacks headquarters; standing desks treating its employees as their activities and areas of networking communities, they are a common feature; and professionals, Ms. Brown expertise, which helps keep got the nod to establish their employees can participate in knows she can pick up a sick everyone in the loop while own department. ¶ “Someone team sports, including child from school without jogging their creative juices. might come in as an account kickball, basketball and repercussions. ¶ “Everyone ¶ Amid that open atmosphere, executive, but, after volleyball. But team spirit knows I’m going to do what I even interns feel that they can participating in a client reached a new level this year need to do to get everything contribute. The company brainstorm session, discover when about a dozen done,” said Ms. Brown, a six- culture draws talented people they’re more interested in being employees signed up for year veteran of the Houston- who “don’t have huge egos and part of the creative team,” said Tough Mudder, a 10-mile- based firm. Plus, training are team players,”said Creative founder and CEO Matt plus obstacle course that enables employees to grow Director Tom Lorenzo. Britton. includes mud. with the company. Broadcasts sports and other events throughout the office Leadership camps Free Broadway tickets On-site barista

December 3, 2012 | Crain’s New York Business | 21 CRAIN’S 2012 best REPORT places towork in NYC

#46 #47 #48 #49 #50 RF|BINDER REAL DATA MANAGEMENT FLUENT INC. BIG SPACESHIP MALONEY & FOX Advertising/public relations Real estate Advertising/public relations/marketing Digital agency Advertising/public www.rfbinder.com; @rfbinder www.rdm1.com; @realdatamgmt www.fluentco.com; @fluentInc www.bigspaceship.com; relations/marketing NYC employees 66 NYC employees 27 NYC employees 45 @bigspaceship www.maloneyfox.com; @maloneyfox U.S. employees 78 U.S. employees 28 U.S. employees 48 NYC employees 50 NYC employees 26 2011/2010 revenue (in millions) 2011/2010 revenue n/d 2011/2010 revenue (in millions) $41/$4 U.S. employees 50 U.S. employees 26 * $12.5/$12.3 Average salary $52,600 Average salary $78,600 2011/2010 revenue n/d 2011/2010 revenue (in millions) Average salary $96,000 New positions 22 New positions 40 Average salary $100,000 $5.2/$5.1 New positions 3 Layoffs 0% Layoffs 10% New positions 7 Average salary n/d Layoffs 0% Voluntary turnover 24.3% Voluntary turnover 6% Layoffs 3% New positions 1 Voluntary turnover 25% With firm five years or more 20% to 34% With firm five years or more n/a Voluntary turnover 13% Layoffs 0% With firm five years or more 20% to 34% Time off 17 days Time off 14 days With firm five years or more 50% to 74% Voluntary turnover 13% Time off 28 days Health care premiums 100% Health care premiums Less than 25% Time off 15 days With firm five years or more n/d Health care premiums 75% to 95% Retirement plan 401(k), no match Retirement plan None Health care premiums 75% to 99% Time off 18 days Retirement plan 401(k), 15% match Retirement plan 401(k), no match Health care premiums 75% to 99% * Net revenue Retirement plan 401(k), 50% match Real Data Management is a The marketing and advertising Since its early days, Big RF|Binder’s open-door policy small, family-controlled firm, firm Fluent has retained its Spaceship’s ruling ethos has It’s no accident that in the means that employees can pop but its supportive, familial startup atmosphere even been “fun begets quality,” but competitive world of into the CEO’s office to get atmosphere provides though it’s grown by leaps and as the 12-year-old digital advertising and public advice and guidance—without a employees with plenty of bounds—in revenue, media firm in Dumbo has relations, Maloney & Fox second thought. ¶ That opportunities to rise through employees and accounts— grown, the company’s snags kindhearted employees. accessibility, along with the the ranks. In fact, since its launch in 2010. ¶ leadership has also worked to Founded in 1997, the firm chance to work with high- management goes the extra President Matthew Conlin is foster a team culture. ¶ “Our places a high priority on hiring profile clients such as McGraw- mile to help employees find still very accessible to the internal motto is ‘Take care of people who volunteer in their Hill and Pfizer and learn from their talent and develop it entire staff, sitting at a desk each other,’ ” said CEO communities, a recruitment seasoned professionals, has through mentoring and on- most of the day in the firm’s Michael Lebowitz. strategy that has produced a enabled the 11-year-old the-job training. ¶ Executive large workspace, rather than in Big Spaceship puts that saying team of employees who have Manhattan-based firm to Director Ryan Green, for his own office. And he and into action by bringing each other’s back. ¶ Spinning attract talented young people. example, joined a decade ago CEO Ryan Schulke “are together an interdisciplinary classes, dumpling-eating The projects are also diverse, for the short term, but she willing to jump on a 45- mix of developers, producers contests and daylong field interesting and challenging, learned all aspects of the firm’s minute call” to help an entry- and designers not only to work trips reinforce the collegial with employees able to work niche business—measuring level salesperson with a pitch, on projects together, but also atmosphere. ¶ And to jog their with clients in different and mapping floor plans for said Account Executive Adam to share responsibility for creative juices, employees may industries. ¶ “We want to help real estate clients—and was Koncz. ¶ That sensibility is them. And after hours, that go—during the workday—to [our employees] get better at able to advance. ¶ “We tell reinforced through a variety of collaborative spirit gives way art exhibits, lectures and book their jobs, and have a career people, ‘We want to grow your activities, including bowling to beer, pingpong and readings, provided their whether it’s with us or not,” said career,’ ” said Peter Boritz, nights, cruises and field days. Foosball. workload permits it. founder and CEO Amy Binder. principal.

On-site kitchen for employees to cook and bake Weekly, thematic happy hours Fantasy football Pingpong, Foosball for stress relief Time off for cultural events

bonus, which was tied to company STATS performance. The move was based Best Places offer many treats on the belief that management is % WINNERS responsible for company perform- Winning firms vary in Continued from Page 14 1% to 4% of salaries, depending on company also gives four or five em- ance, and the firm didn’t want to longevity and policies. employees, with top executives re- the firm’s performance, for a total of ployees $2,500 each for outstanding pass the risk onto employees, said ceiving the equivalent of 40% of about $200,000 last year. The firm’s performance. co-founder and CEO Bruce Formal response their salaries in 2012 for 2011 per- largesse also encompasses a $1,000 Still, corporate largesse goes Eckfeldt. to grievances 90% formance, according to Mercer. innovation award each year, a only so far in motivating employees The software development com- Companies at least Lower-level managers received $2,000 award for the best person on to outdo themselves. pany has since rolled bonuses into 10 years old 56% 17%, while administrative and a team and as much as $5,000 for According to Mr. Sandler of guaranteed compensation, and it technical staff got 5%. employee referrals. Mercer, bonuses don’t necessarily has published pay scales so employ- Formalized succession At many Best Places firms, em- drive employees to excel in their ees know what they can earn if they planning 56% ployees enjoy multiple opportuni- day-to-day work but can motivate move up the ladder. Profit-sharing plan 35% ties to score extra cash or other kinds them to focus on a specific corpo- “People would typically write off Job sharing 14% of rewards for their efforts. ‘We try to do rate goal, undertake special proj- unguaranteed compensation, as- Last year, No. 6 NetApp, a Sili- an all-in ects, find new solutions or shoulder suming they wouldn’t get it,” said Drug screening 12% con Valley data-storage company new responsibilities. Mr. Eckfeldt. Pay all or part of with a Manhattan sales office,doled compensation And even among Best Places child-care costs 6% out $1.6 million in spot bonuses to Not so much cash that regularly reward with cash 1,004 employees who went above package’ “Most of what you do at work bonuses, concerns exist about WHAT EMPLOYEES THINK and beyond their normal job re- you’re doing because it’s your job, whether they are truly effective in- sponsibilities. Individual payouts and that’s what you get paid a salary centives. Among winning ranged from $500 to $5,000. for,” said Mr. Sandler. The bonus is At Travelzoo, Ms. Johnson be- companies, the percentage NetApp also gave $1.4 million to “a tiebreaker.” lieves employees may find greater of workers who said: employees for job candidate refer- Nevertheless, some Best Places value in rewards that dovetail with 97% I like the work I do. rals, lining their pockets with $500 are steering away from cash bonus- their needs, noting that the firm to $5,000, depending on the type es as a matter of policy and philos- once footed the bill for a babysitter 93% I believe my job is secure. and level of position filled. And On the other hand, No. 19 ophy. Squarespace doesn’t give and a night out for a staffer who had 91% I plan to continue with my while all new hires receive restricted Travelzoo eschews companywide cash, opting to motivate workers worked nonstop on a project for two company for at least two more stock, the company hands out addi- bonuses in favor of rewards for sen- with a combination of salary and weeks and whose wife had been un- years. tional equity each year based on in- ior executives and others who are equity. happy about his long hours. 89% There is room for me to dividual performance. able to influence the company’s for- “We try to do an all-in compen- “It’s not about throwing money advance at this organization. tunes, said Gretchen Johnson, vice sation package,” said founder and at everybody,” said Ms. Johnson. Lots of cash president of human resources. CEO Anthony Casalena. “We “It’s about connecting people to the 88% My pay is fair for the work Midtown-based public-rela- Bonuses,which are tied to revenues, think long-term alignment with the company.If we can target it to what’s I perform. tions, marketing and advertising operating income and profits, have company is better with equity.” important to the individual, we’ll be 87% My company clearly tells agency RF|Binder, No. 46, distrib- increased recently and are going to Last year, No. 37 Cyrus In- better at finding ways to [motivate] me what is expected for utes annual bonuses ranging from more people. Every quarter, the novation eliminated its quarterly people.” Ⅲ advancement.

22 | Crain’s New York Business | December 3, 2012 , ADVERTISING SUPPLEMENT CRAINS GIVING, GUIDE 2012 CRAINS 2012 GIVING GUIDE PHILANTHROPIC OPPORTUNTIES

INSIDE: S4 Is it Really Better to Give Than to Receive? by Sarah Blaker S6 A Charity Guide for Your Business by Michele Cuthbert S10 The Social Effect by Erika Racicot S12 Tips for Giving Wisely by CharityWatch A MESSAGE FROM JILL KAPLAN

The vast and diverse nonprofit community is one that we at Crain’s New York Business salute. As an industry, the sector is critically important to our economic vitality, employing thousands of individuals who work tirelessly every day to make a difference in the causes and missions they support. In the wake of Superstorm Sandy, the New York business community has joined together to support those nonprofits working tirelessly to help storm victims. Hearing that a member of the New York business community has gone the extra mile—either by making a contribution or volunteering time—gives us great pride. Crain’s would like to acknowledge and thank these extraordinary businesses, whose aid is helping New Yorkers in the aftermath of this devastating storm. Superstorm Sandy has publicly spotlighted a fact that the New York business community has always known: the critical role that nonprofits play in our city. It is with pleasure that Crain’s brings you the 2012 Giving Guide, a special advertising supplement to Crain’s New York Business that examines the relationship between nonprofits and the business community. The section’s goal is to help businesses be better informed about the benefits of actively engaging in corporate philanthropy. The 2012 Giving Guide explains how donating money, or time, during the holidays can bolster your business and grow your network. The Guide also explores social media’s impact on the nonprofit community, and the new marketing tactics that have emerged as a result. In addition, this section will provide strategies and suggestions on how to select the right nonprofit charity, so you can give wisely. Crain’s New York Business hopes you and your company are inspired by the 2012 Giving Guide to start a new nonprofit relationship, or enhance existing ones. Happy holidays and warmest regards,

Jill Kaplan, V.P. and Publisher Crain’s New York Business

, Table of Contents CRAINS 2012 s4 Is it Really Better to Give Than to Receive? by Sarah Blaker GIVING s6 A Charity Guide for Your Business by Michele Cuthbert s10 The Social Effect GUIDE by Erika Racicot

PHILANTHROPIC OPPORTUNTIES s12 Tips for Giving Wisely by CharityWatch

Participants s13 A ccenture s11 Bottomless Closet s5 Count Me In

Crain’s Giving 2012 Giving Guide is produced by the Crain’s s15 Lincoln Center New York Business marketing department. For information about the section, or to advertise in the 2013 guide, please contact Catherine Schutten at (212) 210-0282 or cschutten@ crainsnewyork.com. s9 Mayor’s Alliance for New York City’s Animals Designed by Marleen Adlerblum Design. www.adlerblumdesign.com s7 ORT America Edited by Kevin Zawacki The digital edition of Crain’s 2012 Giving Guide is available at http://www.crainsnewyork.com/2012givingguide s3 United Jewish Appeal

S2 A Special Advertising Supplement to Crain’s New York Business HUNGER. IT’S THE ONE ISSUE THAT GETS US RIGHT IN THE GUT.

Here in the “land of plenty,” too many seniors, children, and families simply don’t have enough to eat. But with your continued contributions, UJA-Federation and our network of agencies are able to feed more than 250,000 New Yorkers of all backgrounds, as well as more than 100,000 Jews in more than 60 countries around the world.

Thanks to you + UJA-Federation, we’re ghting this battle together. Because the only thing more desperate than hunger is our need to end it.

Call 1.866.852.3331 or visit www.ujafedny.org.

www.facebook.com/ujafedny

www.twitter.com/ujafedny , CRAINS GIVING GUIDE 2012

Is it Really Better to Give Than to Receive? Charity during the holidays can bolster your business and grow your network by Sarah Blaker hen walking through New York City in the colder months, signs of the holiday season are ubiquitous: window displays abound, while shoppers bustle in and Wout of stores. The season of giving is in full swing. to spend at least a And just as children throughout the city few hours per month hope to receive that special something embedding themselves on their wish list, New York’s charities in the nonprofit and nonprofit organizations are equally community. Get a expectant. feel for organizations that align with your From a young age, we all are taught it is values, meet the people better to give than to receive. But is that currently involved and true from a business perspective? see if it’s a good fit. At a minimum, attend at Just as businesses are an essential part least one benefit per of every community, so are nonprofits— season; you’ll encounter and many of their missions and goals potential contacts and are more critical than ever before. Let’s champion a worthy examine some of the benefits of giving for cause simultaneously. the New York business community. You Can Always Use a Tax Deduction have the power to effect change today for Broaden Your Network Most donations to 501(c)3 charities in the citizens here and abroad. Donating your money or time to U.S. are tax deductible. For information nonprofits yields numerous opportunities about various tax deduction guidelines, As New Yorkers—and New York busi- visit Guidestar.org nesses—inch closer to the holidays, The most common gating factor or CharityNavigator. consider giving back. In the modern and to nonprofit involvement isn’t org. And timing is connected workplace, charity has a key—there have been way of coming full circle, and offering money, but time. recent proposals in a series of networking opportunities and pending tax reforms building good will. to join boards, committees and advisory to cap tax deductions at the 28% rate for groups. Through these valuable wealthy individuals. Sarah Blaker is the development director at Hedge Funds Care, Preventing and Treating organizations and activities, participants Child Abuse, a charity devoted to raising funds meet a wide variety of players inside Be a good citizen within the alternative investment community and providing grants to nonprofits focused on and out of their fields, and broaden their Corporations and individuals alike who preventing and treating child abuse. To learn network sphere significantly. contribute their time and money create more, please visit www.HedgeFundsCare.org goodwill in their community, which The most common gating factor to has the potential to impact long-term nonprofit involvement isn’t money, but profits. At the corporate level, large-scale time. I encourage business professionals investments of cash and employee time

S4 A Special Advertising Supplement to Crain’s New York Business Count Me In ADVERTISING SUPPLEMENT for Women’s Economic Independence Mission Statement: Count Me In for Women’s Economic Independence is the leading national not-for-profit provider of resources, business education and community support for women entrepreneurs seeking to grow micro- ADDRESS: 240 Central Park South, Suite 7H businesses into million dollar enterprises. Count Me In has inspired tens of New York, NY 10019 thousands of women to take control of the potential of success by providing a wealth of virtual tools and resources, live competitions, and a variety of peer exchange platforms all designed PHONE: (212) 245-1245 to help women business owners substantially and sustainably increase revenues and create new jobs. WEBSITE: www.countmein.org Goals: Count Me In is fueling a mindset of succe ss and a movement that changes the landscape of small TOTAL EMPLOYEES: 10 business and how women entrepreneurs impact the national economy. When women-owned businesses grow, it benefits all Americans and their families. Leading the charge and making this vision a reality is Founder and ANNUAL REVENUE: $2M (on average) President, Nell Merlino, international champion for women and girls and the creative force behind Take Our YEAR ESTABLISHED: 1999 Daughters to Work Day. MANAGING Nell Merlino 2010 Census statistics indicate that while women-owned businesses represented nearly 50% of privately held EXECUTIVES: Founder and President companies in the U.S., the majority, (75%) reaches only $50,000 in annual gross r evenues or less and only 1.8% reported more than $1 million in annual revenues, compared to 6% of men-owned firms. Since its inception, Count Me In has been dedicated to mobilizing a vibrant community of women business owners ready and abl e to break that trend. Today that community is more than 50,000 strong, representing virtually every industry sector and with program awardees from all 50 states. With financial and volunteer support from women business owners who have grown with CMI programs and larger enterprises like Smart & Sexy Apparel, Count “ Count Me In is fueling a Me In continues to serve as a unique community of support for women entrepreneurs. Count Me In offers business growth resources for motivated women at every level of success. These include mindset of success and and free access to webinars and blogs, as well as expert talks and workshops at live events that address a wide variety of issues around scaling, finance, HR, marketing, product development, work/life balance, technology, a movement that changes sales and more. Campaigns: Urban Rebound is designed to build community, capacity and confidence among women with the landscape of small businesses between $50,000-150,000 in annual revenues and help them grow to the $250,000 threshold. In 2012, Urban Rebound, supported by a grant from the Sam’s Club Giving Program, hosted conferences and business and how women pitch competitions in Los Angeles, Detroit, and Charlotte, NC. Additional events are being planned for 2013. Count Me In is also home to the renowned Make Mine a Million $ Business™ (M3) program, which inspires entrepreneurs impact the and elevates women to grow their small businesses to $1 million in annual revenues. Evidence of the program’s effectiveness can be seen in the 32% success rate of M3 program participants reaching $1 million+ economy.” in annual revenues, compared to the 1.8% identified by the U.S. Census. In addition, the top 200 program participants have collectively increases revenues by 115% and staffing by 102%.

A new initiative, Women Veteran Entrepreneur Corps, aimed at supporting businesses owned by women veterans or female spouses/domestic partners of vets, will launch in April 2013 with a national conferenc e and pitch competition in McLean, VA. With a generous grant from Capital One, the initiative also features an intensive coaching and training program designed speciﬁcally for these courageous entrepreneurs. , CRAINS GIVING GUIDE 2012

A Charity Guide for Your Business Tips and pointers on how to select the right nonprofit charity by Michele Cuthbert arquee-name companies giving to charities is no longer a novelty—it’s a matter Mof course. A slate of businesses—from Principal to give, deciding which organizations Here is how to decide which charity is Financial Group Inc. and Wells Fargo to to support can be a challenge. It is right for your business: Starbucks, Northern Trust Corporation important to find a charity that meshes and The Gap—donate regularly to your company, and to avoid a mismatch. STARTING TIPS charities, and have made philanthropy part In making the perfect choice, customers Tune Into Your Business Values of their everyday mission. and the community will be proud to The mission statement of a company affiliate with a company that gives—and spotlights what the business stands And while many companies are willing choose to tell other about your business. for. Understanding the mission statement can help uncover which charity relates best to your business. Seek Your Customers’ Opinions Releasing a survey to clients and the community can give you an idea of what charities the stakeholders support. Selecting a cause that resonates with the majority of your customers shows your appreciation of them, and proves their opinions matter. Turn to Your Employees Your employees, a vital element of the company, should be involved in choosing a charity. Uncover causes your employees are passionate about so they are more eager to participate in the campaign. Partner with Current Customers A marketing effort with your standing customers will foster stronger bonds as you partner up for a common good. Make it Easy and Simple to Give Customers and employees will be more willing to donate if the process is easy; a simple, one-click system online or basic depository box work perfectly.

Continues on page S8 ©baker-creative.com S6 A Special Advertising Supplement to Crain’s New York Business ADVERTISING SUPPLEMENT ORT America, Inc.

ADDRESS: 75 Maiden Lane, 10th Floor New York, NY 10038 PHONE: (212) 505-7700 or (800) 519-2678 WEBSITE: www.ORTamerica.org TOTAL EMPLOYEES: 83 ANNUAL REVENUE:

YEAR ESTABLISHED:

MANAGING EXECUTIVES:

BOARD OF DIRECTORS:

TOP SOURCES OF FUNDING: (BY PERCENT)

At ORT schools in the United States, 80% of the Class of 2011 are employed in their field of study,

and Rachel Cohen is one of them.

Rachel Cohen, Graphic Designer

Are you ready to join the education revolution?

ORT bridges the gap between good intentions and great results every day by educating over 300,000 students around the world every year. For more details on becoming involved with ORT America, contact Georges Berges, National Director of Corporate, Foundation Relations & Special Projects at 212.547.9124 or [email protected].

ORTamerica.org | twitter.com/ORTamerica | facebook.com/ORTamerica | [email protected] , CRAINS GIVING GUIDE 2012

A Charity Guide for Your Business Continued from page S6

FINDING YOUR CHARITY charity is legitimate. Note: nonprofits that Once you’ve outlined the general type are faith-based may not be listed in these of charity you intend to help, it’s time to databases, but may still be registered. focus on picking a specific nonprofit. Ask the charity to provide an official listing for its denomination. Do the Research Knowing the background of the charities Liability and Clarity is a must before making any final Check online reviews and search engines decisions. to gauge others’ experiences with the charity. Also, check the charities’ annual Choose Your Top Five Charities reports to see their financial status—this This may be the most difficult part—with will give you a clear idea of how donations thousands of charities in the U.S., finding are used. just one that matches your company’s values may seem daunting. To help, select Make Sure There is a Connection a person or committee to narrow the When your mind is made up, you should selection down to five. GuideStar.org has feel nothing short of confidence. If your company is second-guessing a CharityWatch.org, GuideStar.org, charity, move onto The Better Business Bureau, the next one. CharityNavigator.org and the Charity Review Council are a Test the Waters together, without being committed up Try donating a front. handful of resources that can small project to determine whether or not a the organization of Giving back is always fulfilling to a charity is legitimate. your choice before company; it shows your business cares committing to a larger about others and works to be involved project. Observe and with the community. These tips will help an excellent search system that allows take note of how the charity runs during create a successful charitable campaign charities to be sorted by certain criteria. the process; this will help you determine that will strengthen relationships and how the two organizations will work promote growth. Confirm Organizations are Official The organization should be registered with the IRS, and offer proof that your Michele Cuthbert is the Principal of Baker Creative, a brand strategy firm. Baker Creative practices a holistic branding approach which encompasses marketing, contribution will be tax deductible. business, HR, public relations, social media, digital and new media with creative CharityWatch.org, GuideStar. execution. You can follow her on Twitter @BakerCreative or read the team’s blog and website at http://www.baker-creative.com. org, The Better Business Bureau, CharityNavigator.org and the Charity Review Council are a handful of resources that can determine whether or not a

S8 A Special Advertising Supplement to Crain’s New York Business Saved the lives of more than 220,000 dogs and cats Reduced euthanasia at the New York City shelters by more than 68 percent Spayed or neutered more than 93,000 animals

Who We Are Funding

After nearly 10 years of operation, we have proven our ability to manage multimillion- dollar grants, focusing our funding on our programs and their progress, with annual administrative costs representing less than 7 percent of our total budget. What We Do

How We Do It Our programs provide essential links in the rescue chain within NYC. Faces of Our Success for rescued animals in NYC,

Help Us Save More Lives! Give Today at AnimalAllianceNYC.org/donate

Join Us: facebook.com/mayorsalliancenyc

twitter.com/mayorsalliance youtube.com/manyca , CRAINS GIVING GUIDE 2012

The Social Effect How social media and online sharing have led to the “viral charity campaign” by Erika Racicot ntil recently, when web content went “viral”—meaning it was shared with a wide audience via social media—it was likely a humorous song, or YouTube video of a Uskateboarding dog. Lately, though, this act of mass- the normal, “expected” level of public (i.e. fee-free online donation platforms or sharing has yielded profound results interaction? And can nonprofits take designated mobile apps). for fundraising campaigns. Once the advantage of this new, technology- “virus” takes hold, campaigns can see an enabled social dynamic to bolster Attempting to engineer a viral campaign explosion of awareness and support. and exponentially expand their own may well prove fruitless, but properly initiatives? understanding the dynamics of past From the successful-yet-controversial successes is tremendously important. KONY 2012 campaign to the spate of do- Encouraging the virus By highlighting the most vital sticky parts nations made to bullied New York school While these sticky elements are of their campaigns, nonprofits can give bus monitor Karen Klein, a handful of undoubtedly powerful, there are other themselves the best chance of achieving recent stories have captured the public’s factors that will bolster fundraising and that invaluable “share.” imagination in such a way that online awareness, too. Clear campaign calls- onlookers become directly involved—and to-action are key, so donors know what is Erika Racicot (@ErikaRacicot) is co-founder and COO of Frendo.com, an online nonprofit then share the tale. expected of them. Also, consider making services provider. She coordinates the efforts smaller donation requests that are more of the Frendo team to continuously develop But what is it about a certain campaign widely accessible, and utilizing clear and systems that help nonprofit organizations message that elevates it so far beyond efficient methods of donation capture optimize their fundraising efforts.

STICKY IDEAS For a look at what makes a campaign viral, nonproﬁts can turn to the book Made to Stick by Chip and Dan Heath—the authors outline six qualities that can make a story sticky, memorable and successful.

1. Simple: Your core message should be compact and 4. Credible: Help your audience believe and agree with your profound. idea by using appropriate testimonies, statistics Example: The Indiegogo fundraising page for the bullied and examples. school bus monitor (http://www.indiegogo.com/ Example: KONY 2012 narrator Jason Russell explaining how loveforkarenhklein) all parties in the U.S. government are united “Let’s Give Karen – the bus monitor – H. Klein a against Joseph Kony. Vacation!” “So, with hundreds of thousands of people with us, we went back to Washington, D.C., and we met 2. Unexpected: Grab your audience’s attention, and hold it with congressmen and senators one-by-one on using surprise and mystery. both sides—Republicans, Democrats—and they all Example: The KONY 2012 title (http://www.youtube.com/ agreed with us.” watch?v=Y4MnpzG5Sqc) “Nothing is more powerful than an idea whose 5. Emotional: Appeal to the audience’s self-interest and sense time has come—whose time is now.” of identity, or spotlight a person in need. Example: The bullying of bus monitor Karen Klein. 3. Concrete: Make your idea understandable and memorable School bus bully: “Oh my god, look at that! That’s by breaking it down into visceral terms. gross. Karen, are you sweating?” Example: KONY 2012 narrator Jason Russell explaining Karen Klein: “I’m crying.” Joseph Kony’s crimes against his ﬁve year-old son, Gavin. 6. Stories: Move your readers and viewers to action by telling “Joseph Kony—He has an army, okay? And what powerful stories. he does is he takes children from their parents Example: The Narrator in the Karen Klein video explains and he gives them a gun to shoot and he makes Klein’s ﬁnancial situation to audience, encouraging them shoot and kill other people.” donations. “She [Klein] doesn’t earn nearly enough [$15,506]… let’s give her something she will never forget, a vacation of a lifetime!”

S10 A Special Advertising Supplement to Crain’s New York Business ADVERTISING SUPPLEMENT Bottomless Closet

ADDRESS: 15 Penn Plaza, B level, Suite 40 New York, NY 10001 PHONE: (212) 563-2499 WEBSITE: www.bottomlessclosetnyc.org TOTAL EMPLOYEES: 6 ft/2pt ANNUAL REVENUE: $1,000,000 YEAR ESTABLISHED: 1999

MANAGING EXECUTIVES:

BOARD OF DIRECTORS:

BOARD MEMBERS:

TOP SOURCES OF FUNDING: (BY PERCENT)

, CRAINS GIVING GUIDE 2012

Tips for Giving Wisely How to pinpoint the perfect charity and avoid the imposters by CharityWatch, www.charitywatch.org ith over two-million nonprofit organizations in the U.S., competition for Wdonations has grown fierce. As charities face budget cuts and of donor dollars spent on program increasing public demand for their services due to the inconsistent services, they turn to you for more quality of charitable self-reporting. donations. Many charities stuff your But you can ask the charity’s rep- mailbox with fundraising appeals, resentative for specific information, hire high-pressure telephone such as how many individuals were solicitors and rely on aggressive served annually, or what were the tactics to get your money—and major program accomplishments all of this can leave you feeling during the past year. overwhelmed and confused about which charities are most deserving. 3. Do Not Respond to Pressure CharityWatch suggests the following Do not let yourself be pressured pointers to help avoid the bad actors into contributing on the spot. If and give more effectively. CharityWatch recommends that in most you are not familiar with a charity, request cases, 60% or more of your charitable additional information in writing and 1. Know Your Charity donation should go to program services. In inspect it carefully. You have a right to Charities have an obligation to provide our view, 60% or greater is reasonable for say no. No legitimate organization will detailed information to interested donors. most charities. The remaining percentage— pressure you to give immediately. Never give to a charity you know nothing ideally less than 40%—is spent on about. Request written literature and a fundraising and general administration. 4. Keep Records of Your Donations copy of the charity’s latest annual report. Do not give cash. Also, do not give your This should include a list of the board of 60% or more of credit card number to a telephone solicitor directors, a mission statement and the or website that you do not know. Be sure most recent available audited financial your charitable to obtain a receipt or printed copy of your statements with accompanying notes. donation should donation so you will have a record for tax go to program purposes. If a charity does not provide you with the services. information you request, you may want to For tax purposes, you will need to keep

think twice about giving. Honest charities a record of all your contributions, no atch. typically encourage your interest and Seek out more information on charities matter the amount. For contributions respond to questions. that identify as “public education”— under $250, proof may be in the form of a donations may be spent on direct mail bank record, cancelled check or written 2. Find Out Where Your Dollars Go and telemarketing expenses. In some communication from the charity. The Ask how much of your donation goes to cases, this may be done to disguise high written communication may be in the form general administration and fundraising fundraising costs. of receipt or letter that must contain the expenses, and how much is left for the charity’s name and the amount and date of program services you want to support. It is difﬁcult to ﬁnd out the real percentage the contribution.

Continues on page S14 Copyrighted and reprinted with permission from CharityW with permission from Copyrighted and reprinted S12 A Special Advertising Supplement to Crain’s New York Business Building Skills to Succeed in the New York Metro Area

Skills to Succeed is Accenture’s corporate citizenship initiative, which builds skills that enable people around the world to participate in and contribute to the economy and society.

Goals: In 2010, we set an ambitious goal—by 2015, we will equip 250,000 people worldwide with the skills to get a job or build a business. Additionally, Accenture and the Accenture Foundations will contribute more than US$100 million by the end of 2013 to support our corporate citizenship efforts Accenture’s Chief Financial Ofﬁcer, Pamela Craig, works with JA students from the around the world. CTK Preparatory School in New Jersey.

We believe skills have become a key driver of economic empowerment for individuals and communities alike, and the need is greater than ever to have the right skills to build conﬁdence and capabilities that will open doors to employment.

“Skills to Succeed applies an Accenture core competence—training talent—to the need for skills that open doors to employment here in New York and around the world. It has inspired our people and gives us an opportunity to create sustained impact in our communities.” —Laila Worrell, New York Metro Managing Director, Accenture

A shared belief in the power of skills We work with strategic partners across the New York area that share our skill-building goals, including:

NPower—We help NPower deliver information technology (IT) services to nonprofits and IT training to young adults. We help coach, mentor and re-skill participants through workshops held in our offices. We are supporting their national expansion and also developed their Community Corps website. Junior Achievement (JA)—We work with JA to empower students to own their economic success through a volunteer delivered curriculum that fosters work-readiness, entrepreneurship and financial literacy skills. iMentor—We team with iMentor to improve the lives of high school students from underserved communities through technology-enabled mentoring. Our employees volunteer as mentors and we are also supporting the organization to expand its partner network across the US. Back on My Feet—We support Back on My Feet’s mission to engage individuals experiencing homelessness in running to change the way they see themselves so they can make real change resulting in employment and independent living. Together, we developed a training program that teaches job-readiness skills. Accenture volunteers contribute by facilitating mock interview workshops and sharing IT skills. Through initiatives like these, Accenture is actively involved in making a substantive, meaningful and sustainable difference in the lives of individuals, families and communities across the New York area.

Read more at www.accenture.com/skillstosucceed

A Special Advertising Supplement to Crain’s New York Business S13 , CRAINS GIVING GUIDE 2012 “T ax exempt” means the organization does not have to pay taxes.“Tax Tips for Giving Wisely Continued from page S12 deductible” means the donor can deduct contributions For all tax-deductible contributions of $250 6. Don’t Be Misled by a Charity’s to the charity on or more, the IRS requires that you obtain a Familiar Name his or her federal receipt from the charity. (A cancelled check Some questionable charities use income tax return. will not sufﬁce). an impressive name which closely resembles the name of a respected, 5. Remember: “Tax Exempt” Does Not legitimate organization. Ask for IRS. Currently, 39 states and the District Always Mean “Tax Deductible” information in writing. Check out the of Columbia require that charities register Not all charities soliciting for “good causes” charity with CharityWatch.org, or your annually. Bear in mind that registration in are eligible to receive tax-deductible state charity registration ofﬁce before and of itself is not a stamp of government contributions. Many well-known groups making a contribution. approval or endorsement of the charity.

Charities with annual incomes of under $25,000 are also required to ﬁle very limited information annually with the IRS.

9. Beware of Charities Offering Gifts Direct mail solicitations are often accompanied by greeting cards, address stickers, calendars, key rings or other “gifts.” Charities do this because it can increase donations. But do not feel that you have to make a contribution to keep these “gifts.” It is against the law for a charity to demand payment for any unordered merchandise. Be aware that these enclosed items can mean higher fundraising costs for the organization.

engage in lobbying or political activity, 7. Do Not Be Enticed by Emotional Appeals 10. Consider Giving Generously which preclude them from receiving tax- Beware the emotional “sob story.” The Once you are satisfied the charity is deductible donations. “Tax exempt” means hard-luck appeal is a favorite of some worthwhile, give generously if you can. the organization does not have to pay organizations. Question phone solicitors or There are many good charities that need taxes. “Tax deductible” means the donor direct mail appeals which tell you nothing your help to operate valuable programs and can deduct contributions to the charity of the charity or offer vague explanations provide needed services. When you give on his or her federal income tax return. for spending your charitable dollars. wisely, you will be giving more effectively. Request the charity’s tax exempt letter; if the charity does not have a tax exempt 8. Ask if the Charity is Registered by About CharityWatchThe mission of CharityWatch, a nonprofit charity watchdog and information letter indicating its status with the IRS, you Federal, State and/or Local Authorities service, is to maximize the effectiveness of every cannot legitimately claim your contribution Nearly all non-church charities with more dollar contributed to charity by providing donors with the information they need to make more as a tax deduction. than $25,000 per year in income must file informed giving decisions. For more information, financial information annually with the please visit www.charitywatch.org.

S14 A Special Advertising Supplement to Crain’s New York Business Lincoln Center supports New York City.

Lincoln Center generates more than $3.4 billion for New York With gratitude, your company, employees, and clients will City. With one gift to the Lincoln Center Corporate Fund, receive beneﬁts that include discount tickets for employees, your company can contribute to ten world-renowned arts access to backstage tours and rehearsals, exclusive concierge organizations and play a part in supporting their artistic, ticket service, company listing in all Lincoln Center Playbills, educational, and community programming. priority booking access for corporate events and more.

To learn more, contact Arlene Graime, Director at [email protected], 212.875.5467, or visit our website LCCorporateFund.org.

We Welcome Your Business

Photo: © Brian Stanton TO PLACE A CLASSIFIED AD, CALL 1-800-444-6007 OR VISIT CRAINSNEWYORK.COM BUSINESS PUBLIC & LEGAL NOTICES Notice is hereby given that a license Notice of Formation of Limited Liability Notice of Formation of GARSON Notice of Formation of MDLB Partners OPPORTUNITY number Serial Number 1267117 for Company (LLC) Name: PROSCENIUM TURKEN FEDERICO JAKUB & RUBIN, LLC. Articles of Organization filed wine & beer has been applied for by HOLDINGS, LLC. Articles of LLP. Cert. of Reg. filed with Secy. of with the Secretary of State of NY Coffee/Café Business For Sale: the undersigned Norsang Café Inc., Organization filed by the Department State of NY (SSNY) on 11/06/12. (SSNY) on 10/02/12. Office location: Greenwich, CT. DBA Café Himalaya to sell wine & of State of New York on: 10/23/2012. Office location: NY County. Princ. NEW YORK COUNTY. SSNY has New, high-end coffee roastery and café with beer at retail in a restaurant under Office location: County of New York. office of LLP: c/o Farrell Fritz PC, Attn: been designated as agent upon whom prime location on Greenwich Avenue. the Alcoholic Beverage Control Law Purpose: any and all lawful activities. Thomas J. Killeen Esq., 1320 RXR process against it may be served. Situated amongst nation’s top luxury retailers. at 78 E 1st Street, New York, NY Secretary of State of New York Plaza, Uniondale, NY 11556-1320. The Post Office address to which the $675,000 invested in construction and FF&E, 10009 for on premises consumption. (SSNY) designated as agent of LLC SSNY designated as agent of LLP SSNY shall mail a copy of any recently completed October 2012. NORSANG CAFÉ INC., DBA CAFÉ upon whom process against it may upon whom process against it may process against the LLC served be served. SSNY shall mail a copy of be served. SSNY shall mail process upon him/her is: 54 Greene Street, Favorable 10 year lease with renewal options. HIMALAYA process to: c/o Schwartzman Garelik to the LLP at the addr. of its princ. New York, NY 10013. The principal Asking $695,000 for entire business. Notice of Formation of VERTICAL Walker & Troy, P.C., 355 Lexington office. Purpose: Any lawful activity. business address of the LLC is 54 Also open to selling $300k or greater equity LINE GROUP, LLC. Arts. of Org. filed Avenue, New York, NY 10017. Greene Street, New York, NY 10013. in business to private investor. with Secy. of State of NY (SSNY) on SCORUS B2 LLC, Arts. of Org. filed Purpose: any lawful act or activity. Call Jill (203) 341-7493 11/16/12. Office location: NY Notice of Qual. of Sunyata Global with the SSNY on 06/28/2012. Office David Adam Realty, Inc. County. Princ. office of LLC: 1745 Value Fund LP, Auth. filed Sec’y of loc: NY County. SSNY has been Notice of Formation of CHRISTIAN Licensed CT Real Estate Broker Broadway, 18th Fl., NY, NY 10019. State (SSNY) 4/13/12. Office loc.: NY designated as agent upon whom CASEY INDIA LLC. Arts. of Org. 118greenwichavenue.com SSNY designated as agent of LLC County. LP org. in DE 2/16/12. SSNY process against the LLC may be filed with Secy. of State of NY (SSNY) upon whom process against it may desig. as agent of LP upon whom served. SSNY shall mail process to: on 08/31/12. Office location: NY be served. SSNY shall mail process process against it may be served. SSNY Bradley S. Farber , 1965 Broadway County. Princ. office of LLC: c/o to the LLC at the addr. of its princ. shall mail copy of proc. to Att: Keith 8D, NY, NY 10023. Purpose: Any Christian Casey LLC, 710 Broadway, TELECOMMUNICATIONS office. Purpose: Any lawful activity. Koeferl, 529 5th Ave., 8th Fl., Ste. B1, Lawful Purpose. 2nd Fl., NY, NY 10019. SSNY NY, NY 10017. DE off. addr.: CSC, designated as agent of LLC upon 168 WEST 4TH LLC Articles of Org. 2711 Centerville Rd., Wilmington, DE NOTICE OF FORMATION OF My Best whom process against it may be filed NY Sec. of State (SSNY) 19808. Cert. of LP on file: SSDE, Relationship Psychological Services, served. SSNY shall mail process to 11/6/12. Office in NY Co. SSNY Townsend Bldg., Dover, DE 19901. PLLC. Arts of Org filed with the Secy the LLC at the addr. of its princ. desig. agent of LLC upon whom Name/addr. of each gen. ptr. avail. at of State of NY 9/18/12 in NY County. office. Purpose: Any lawful activity. 33 East 33rd Street process may be served. SSNY SSNY. Purp.: any lawful activities. SSNY designated as agent upon New York, NY 10016 shall mail copy of process to 168 W. whom process may be served and Notice of Formation of FWS Internet Design Company LLC. Arts. of Org. 212-532-7400 4th St., NY, NY 10014, which is also Notice of Formation of Horizon shall mail copy of process against Sterling LLC. Arts. of Org. filed with LLC to principal business address: filed with NY Dept. of State on 7/25/12. [email protected] the principal business location. Purpose: Any lawful purpose. Secy. of State of NY (SSNY) on 1133 Broadway, Ste 1028, NY, NY Office location: NY County. Sec. of 10/12/12. Office location: NY County. 10010. Purpose: any lawful act. State designated agent of LLC upon EMERGENCY NOTICE OF FORMATION OF SSNY designated as agent of LLC whom process against it may be COMMUNICATIONS Terbium Consulting, LLC. Arts of Org upon whom process against it may be Notice of Formation of FOX HILL served and shall mail process to the SYSTEMS filed with Secy of State of NY (SSNY) served. SSNY shall mail process to: PRESERVATION, L.P. Arts. of Org. filed principal business addr.: 1230 Ave. SPECIALISTS on 7/10/12. Office location: NY County. The LLC, Attn: David Marom, 201 with Secy. of State of NY (SSNY) on of the Americas, 7th Fl., NY, NY 10/15/12. Office location: NY County. • FREE PICKUP & DELIVERY SSNY designated as agent upon East 83rd St., Apt. 17A, NY, NY 10028. 10020. Purpose: any lawful activity. whom process may be served and Purpose: any lawful activities. Princ. office of LLC: 60 Columbus • 48 HOUR TURNAROUND Circle, NY, NY 10023. Latest date on Notice of Formation of PEACH shall mail copy of process against PRODUCTIONS LLC. Arts. of Org. ON REPAIRS 287 10TH AVENUE, LLC Articles of which the LLC may dissolve is LLC to principal business address: filed with Secy. of State of NY • FREE ENGRAVING Org. filed NY Sec. of State (SSNY) 12/31/2111. SSNY designated as 15 STUYVESANT OVAL #6D, NY NY (SSNY) on 07/16/12. Office location: 8/13/12. Office in NY Co. SSNY agent of LLC upon whom process • SHORT & LONG TERM 10009. Purpose: any lawful act. NY County. SSNY designated as RENTALS design. agent of LLC upon whom against it may be served. SSNY shall agent of LLC upon whom process NOTICE OF FORMATION OF O process may be served. SSNY shall mail process to c/o Corporation against it may be served. SSNY shall Drinks, LLC. Arts of Org filed with mail copy of process to C/O Service Co., 80 State St., Albany, NY mail process to Josh Pultz, 457 W. Secy of State of NY (SSNY) on Dominick Incantalupo, P.O. Box 330, 12207. Purpose: Any lawful activity. 143rd St., NY, NY 10031. Purpose: 10/2/12. Office location: NY County. 109 Homestead Road, Oldwick, NJ Any lawful activity. SSNY designated as agent upon 08858. Purpose: Any lawful activity. Notice of Formation of CDVCA whom process may be served and INNOVATE NY GP, LLC. Arts. of Org. NOTICE OF FORMATION OF Sexpot, shall mail copy of process against Notice of Conversion of Oscar Gruss filed with Secy. of State of NY LLC. Arts of Org filed with Secretary LLC to principal business address: & Son, a partnership, to 74 Broad LLC. (SSNY) on 09/27/12. Office location: of State of NY (SSNY) on 10/10/12. PUBLIC & 245 W 99th St. #7A, NY, NY 10025. Cert. filed with NY Dept. of State on NY County. Princ. office of LLC: 424 Office Location: NY County. SSNY Purpose: any lawful act. 10/22/12. Office location: NY County. W. 33rd St., #320, NY, NY 10001. designated as agent upon whom LEGAL NOTICES Sec. of State designated agent of LLC SSNY designated as agent of LLC process may be served and shall NOTICE OF FORMATION OF IDIP, LLC. upon whom process against it may upon whom process against it may mail copy to process against LLC Notice of Qualification of Bowen, Arts of Org filed with Secy of State of be served and shall mail process to: be served. SSNY shall mail process to: LEGALZOOM.COM. Principal Miclette & Britt of Florida, LLC. App. NY (SSNY) on 8/20/12. Office location: c/o Oscar Gruss & Son Inc., Attn: to the LLC at the addr. of its princ. business address: 15 William Street, for Auth. filed Secy. of State of NY NY County. SSNY designated as Emanuel Gruss, 292 Madison Ave., office. Purpose: Any lawful activity. 20F, New York, NY 10005. (SSNY) on 10/19/12. Off. loc.: NY agent upon whom process may be NY, NY 10017, principal business County. LLC formed in TX on 2/25/11. served and shall mail copy of address. Purpose: any lawful activity. KUDIA LLC Articles of Org. filed NY Notice of Qualification of NYAI SSNY designated as agent of LLC process against LLC to: 47 Jefferson Sec. of State (SSNY) 10/22/12. Office Management, LLC. App. for Auth. upon whom process against it may Ave, Hasting on Hudson, NY 10706. Notice of Qual. of Sierra Europe QP, in NY Co. SSNY desig. agent of LLC filed Secy. of State of NY (SSNY) on be served. SSNY shall mail process Principal business address: 244 Fifth L.P., Auth. filed Sec’y of State (SSNY) upon whom process may be served. 10/24/12. Off. loc.: NY County. LLC to: National Corporate Research, Ltd., Ave, Ste 2423, NY NY 10001. 3/9/12. Office loc.: NY County. LP SSNY shall mail copy of process to c/o formed in Delaware (DE) on 10/18/12. 10 E. 40th St., NY, NY 10016, the Purpose: any lawful act. org. in DE 3/7/12. SSNY desig. as Law offices of Steven M. Nachman, SSNY designated as agent of LLC registered agent upon whom agent of LP upon whom process 675 3rd Ave., 29th Fl, NY, NY 10017, upon whom process against it may CREATIVE PACKAGING SOLUTIONS process may be served. TX address against it may be served. SSNY which is also the principal business be served. SSNY shall mail process LLC, Arts. of Org. filed with the SSNY of LLC: 350 North St. Paul St., Ste. shall mail copy of proc. to Att: Craig location. Purpose: Any lawful purpose. to: c/o Alexander Capital Wealth on 07/26/2012. Office loc: NY County. 2900, Dallas, TX 75201. Arts. of Org. Peretz, 126 E. 56th St., 18th Fl., NY, Management LLC, 17 State St., NY, NY SSNY has been designated as agent Notice of Qual. of Sunyata Global filed TX Secy. of State, P.O. Box NY 10022. DE off. addr.: CSC, 2711 10004. DE address of LLC: c/o United upon whom process against the LLC Value LLC, Auth. filed Sec’y of State 13697, Austin, TX 78711. Purpose: Centerville Rd., Wilmington, DE Corporate Services, Inc., 874 Walker may be served. SSNY shall mail pro- 19808. Cert. of LP on file: SSDE, (SSNY) 4/13/12. Office loc.: NY County. any lawful activity. LLC org. in DE 2/16/12. SSNY desig. Road, Ste. C, Dover, DE 19904. Arts. cess to: 200 E. 33rd St. Ste 3i, NY, NY Townsend Bldg., Dover, DE 19901. of Org. filed DE Secy. of State, 401 Notice of Formation of Black House 10016. Purpose: Any Lawful Purpose. Name/addr. of each gen. ptr. avail. as agent of LLC upon whom process against it may be served. SSNY shall Federal St., Ste. 4, Dover, DE 19901. Oriel Development LLC. Arts. of Org. at SSNY. Purp.: any lawful activities. Purpose: any lawful activity. filed with NY Dept. of State on NOTICE OF FORMATION of Revolution mail copy of proc. to Att: Keith 11/13/12. Office location: NY County. Songs LLC. Office Location: NY Notice of Formation of RED HOOK Koeferl, 529 5th Ave., 8th Fl., Ste. B1, NOTICE OF FORMATION OF Patrick Sec. of State designated agent of LLC County. Arts. of Org. filed with Secy. of SE LLC. Arts. of Org. filed with Secy. NY, NY 10017. DE off. addr.: CSC, Gerard Carmody, Architect PLLC. Arts upon whom process against it may State of NY (SSNY) on 6/20/12. SSNY of State of NY (SSNY) on 10/22/12. 2711 Centerville Rd., Wilmington, DE of Org filed with Secy of State of NY be served and shall mail process to has been designated as agent of LLC Office location: NY County. SSNY 19808. Cert. of Form. on file: SSDE, (SSNY) on 9/6/12. Office location: NY the principal business address: 200 upon whom process against it may be designated as agent of LLC upon whom Townsend Bldg., Dover, DE 19901. County. SSNY designated as agent Park Ave. So., Ste. 1320, NY, NY served. SSNY shall mail process to process against it may be served. SSNY Purp.: any lawful activities. upon whom process may be served 10003, Attn: Sean Ludwick, Manager. 630 Ninth Ave, Ste 801, NY, NY 10036, shall mail process to c/o VE Equities and shall mail copy of process Notice of Qualification of STANDARD Purpose: all lawful purposes. also its principle office location. LLC, 12 Mercer St., 3rd Fl., NY, NY against PLLC to principal business Purpose: any lawful activities. 10013. Purpose: Any lawful activity. PARTNERS, L.P. Authority filed with address: 54 W 21st St, Ste 606 NY, NOTICE OF QUALIFICATION of Secy. of State of NY (SSNY) on NY 10010. Purpose: any lawful act. CALAMOS ADVISORS LLC. App for Notice of Qualification of Cinram Notice of Qualification of GRAYCLIFF 09/28/12. Office location: NY County. Authority filed with Secy of State of NY Business Intelligence LLC. Authority SBIC PARTNERS GP LLC. Authority LP formed in Delaware (DE) on Notice of Qualification of COSMOS (SSNY) on 10/1/12. Office location: filed with NY Dept. of State on filed with Secy. of State of NY (SSNY) 09/20/12. Princ. office of LP: 45 W. STADIUM, LLC. Authority filed with NY County. LLC formed in DE on 11/6/12. Office location: NY County. on 11/07/12. Office location: NY 67th St., Apt. 28F, NY, NY 10023. Secy. of State of NY (SSNY) on 9/15/04. SSNY designated agent Princ. bus. addr.: 1400 E. County. LLC formed in Delaware (DE) SSNY designated as agent of LP 10/19/12. Office location: NY County. upon whom process may be served. Lackawanna Ave., Olyphant, PA on 08/30/12. Princ. office of LLC: upon whom process against it may LLC formed in Delaware (DE) on PO address to which SSNY shall 18448. LLC formed in DE on 7/11/12. Stephen Hindmarch, c/o Graycliff be served. SSNY shall mail process 09/25/12. Princ. office of LLC: 75 mail copy of process against LLC: NY Sec. of State designated agent of Partners, 500 Fifth Ave., 47th Fl., NY, to c/o Chad Gustafson at the princ. Greene St., 2nd Fl., NY, NY 10012. Attn: General Counsel 2020 Calamos LLC upon whom process against it NY 10110. SSNY designated as office of the LP. Name and addr. of SSNY designated as agent of LLC Court Naperville, IL 60563. Principal may be served and shall mail process agent of LLC upon whom process each general partner are available upon whom process against it may be business address: 610 Fifth Ave. Ste to: c/o CT Corporation System, 111 against it may be served. SSNY shall from SSNY. DE addr. of LP: c/o served. SSNY shall mail process to 700 NY, NY 10020. DE address of 8th Ave., NY, NY 10011, regd. agent mail process to the LLC at the addr. Corporation Service Co., 2711 the LLC at the addr. of its princ. office. LLC: Corp Service Co. 2711 upon whom process may be served. of its princ. office. DE addr. of LLC: Centerville Rd., Ste. 400, Wilmington, DE addr. of LLC: 2711 Centerville Centerville Rd. Ste 400 Wilmington, DE addr. of LLC: 1209 Orange St., 1313 N. Market St., Ste. 5100, DE 19808. Arts. of Org. filed with the Rd., Ste. 400, Wilmington, DE 19808. DE 19808. Cert of LLC filed with Wilmington, DE 19801. Cert. of Form. Wilmington, DE 19801. Arts. of Org. Secy. of State of the State of DE, Cert. of Form. filed with Jeffrey W. Secy of State of DE located: 401 filed with DE Sec. of State, 401 filed with Secy. of State, 401 Federal Dept. of State, John G. Townsend Bullock, DE Secy. of State, Townsend Federal St Dover, DE 19901. Federal St., Dover, DE 19901. St., Ste. 4, Dover, DE 19901. Bldg., 401 Federal St., Dover, DE Bldg., 401 Federal St., Ste.3, Dover, Purpose: any lawful act. Purpose: all lawful purposes. Purpose: Any lawful activity. 19901. Purpose: Any lawful activity. DE 19901. Purpose: Any lawful activity.

38 | Crain’s New York Business | December 3, 2012 TO PLACE A CLASSIFIED AD, CALL 1-800-444-6007 OR VISIT CRAINSNEWYORK.COM PUBLIC & LEGAL NOTICES Notice of Qualification of BOF LLC. Notice of Qualification of Duke Energy NOTICE OF FORMATION OF Notice of Qualification of 115 West NOTICE OF QUALIFICATION of Authority filed with Secy. of State of Renewable Services, LLC. Authority NOVAEOUS LLC. Arts of Org filed 86th Street LLC. Authority filed with Forexware LLC. App for Authority NY (SSNY) on 9/26/12. Office location: filed with NY Dept. of State on with Secy of State of NY (SSNY) on Secy. of State of NY (SSNY) on filed with Secy of State of NY (SSNY) NY County. LLC formed in Delaware 11/5/12. Office location: NY County. 8/22/12. Office location: NY County. 11/13/12. Office location: NY County. on 10/5/12. Office location: NY (DE) on 3/14/11. SSNY designated Princ. bus. addr.: 550 S. Tryon St., SSNY designated as agent upon LLC formed in Delaware (DE) on County. LLC formed in DE on 3/15/12. as agent of LLC upon whom process Charlotte, NC 28202. LLC formed in whom process may be served. PO 11/9/12. SSNY designated as agent SSNY designated agent upon whom against it may be served. SSNY DE on 10/22/12. NY Sec. of State address to which SSNY shall mail of LLC upon whom process against it process may be served. PO address shall mail process to: c/o CT designated agent of LLC upon copy of process against LLC: US may be served. SSNY shall mail to which SSNY shall mail copy of Corporation System, 111 Eighth Ave., whom process against it may be Corp Agents, Inc., 7014 13th Ave, process to: Goldfarb & Fleece LLP, Attn: process against LLC: Delaware NY, NY 10011, also the registered served and shall mail process to: Bklyn, NY 11228. Principal business Partner-in-charge of Rudin matters, 345 Intercorp, Inc., 113 Barksdale agent. Principal office: 805 Third c/o CT Corporation System, 111 8th address: 49 W 96 St., #3D, NY, NY Park Ave., NY, NY 10154. Address to be Professional Center, Newark, DE Ave., 7th Fl., NY, NY 10022. Address Ave., NY, NY 10011, regd. agent 10025. Purpose: any lawful act. maintained in DE: National Registered 19113. Principal business address: to be maintained in DE: Corporation upon whom process may be served. Agents, Inc., 160 Greentree Dr., Ste. Forexware LLC, 7 World Trade Center, Trust Center, 1209 Orange St., DE addr. of LLC: c/o The NOTICE OF FORMATION of Bohemian 101, Dover, DE 19904. Arts of Org. 32nd Fl, NY, NY, 10007. Cert of LLC Wilmington, DE 19801. Arts of Org. Corporation Trust Co., 1209 Orange Bop, LLC. Arts. of Org. filed with NY filed with the DE Secretary of State, filed with Secy of State of DE located: filed with the DE Secretary of State, St., Wilmington, DE 19801. Cert. of Dept. of State on 9/17/2012. Office John G. Townsend Bldg., 401 DE Division of Corps, Secy of State, John G. Townsend Bldg., 401 Federal Form. filed with DE Sec. of State, location: NY County. Sec. of State Federal St., Dover, DE 19901. 401 Federal St, Ste 4, Dover DE St., Ste. 4, Dover, DE 19901. 401 Federal St., Dover, DE 19901. designated agent of LLC upon whom Purpose: any lawful activities. 19901. Purpose: any lawful act. Purpose: any lawful activities. Purpose: all lawful purposes. process against it may be served and shall mail process to: 400 W. Notice of Formation of Unity Biodiesel, Notice of Formation of Black House 21 ST REALTY LLC, a domestic LLC, Notice of Formation of 69-73 GREENE 14th St., App. 2C, NY, NY 10014, LLC. Arts. of Org. filed with NY Dept. Oriel Management LLC. Arts. of Org. Arts. of Org. filed with the SSNY on STREET OWNER, LLC. Arts. of Org. principal business address. Purpose: of State on 11/8/12. Office location: filed with NY Dept. of State on 9/4/12. Office location: New York filed with Secy. of State of NY (SSNY) any lawful activity. NY County. Sec. of State designated 11/13/12. Office location: NY County. County. SSNY is designated as on 10/24/12. Office location: NY agent of LLC upon whom process Sec. of State designated agent of LLC agent upon whom process against County. SSNY designated as agent Notice of Formation of Axelon Data against it may be served and shall mail upon whom process against it may the LLC may be served. SSNY shall of LLC upon whom process against Industries Joint Venture, LLC. Arts. of process to: c/o CT Corporation be served and shall mail process to mail process to: The LLC, 11 Winnie it may be served. SSNY shall mail Org. filed with NY Dept. of State on System, 111 8th Ave., NY, NY 10011, the principal business address: 200 Palmer Ct., Monroe, NJ 08831. process to Corporation Service Co., 10/16/12. Office location: NY County. regd. agent upon whom process may be Park Ave. So., Ste. 1320, NY, NY General Purposes. 80 State St., Albany, NY 12207-2543, Sec. of State designated agent of LLC served. Purpose: all lawful purposes. 10003, Attn: Sean Ludwick, Manager. regd. agent upon whom and at upon whom process against it may Purpose: all lawful purposes. Notice of Formation of Central Park which process may be served. be served and shall mail process to: KAFU RESTURANT LLC Art. Of Entertainment, LLC. Arts. of Org. filed Purpose: Any lawful activity. 1370 Broadway, Suite 509, NY, NY Org. Filed Sec. of State of NY NOTICE OF FORMATION OF Ryder with Secy. of State of NY (SSNY) on 10018. Purpose: any lawful purpose. 08/08/2012. Off. Loc.:New York Co. Street LLC. Arts of Org filed with the 10/24/12. Office location: NY County. NOTICE OF QUALIFICATION of SSNY designated as agent upon Secy of State of NY (SSNY) on Notice of Formation of CHAI SOLAR, SSNY designated as agent of LLC Viking Compass LLC. Authority filed whom process against it may be 09/24/2012. Office location: NY LLC. Arts. of Org. filed Secy. of State upon whom process against it may with Secy of State of NY (SSNY) on served. SSNY to mail copy of County. SSNY designated as agent of NY (SSNY) on 10/15/2012. Off. loc.: be served. SSNY shall mail process 10/22/12. Office location: NY County. process to The LLC, 1551 Nostrand upon whom process may be served NY County. SSNY designated as agent to: National Registered Agents, Inc., LLC formed in DE on 9/25/12. SSNY Avenue, Brooklyn, NY 11226. and shall mail a copy of any process of LLC upon whom process against 111 Eighth Ave., NY, NY 10011, also designated agent upon whom process Purpose: Any lawful act or activity. to the principal business address: it may be served. SSNY shall mail the registered agent. Purpose: any may be served and shall mail copy of 1641 Third Ave, Apt. 25K, N.Y., N.Y., process to: 780 Riverside Drive, #8-F, lawful activities. process against LLC to principal Notice of Formation of Micliff Partners, 10128. Purpose: any lawful act. business address: 146 Duane St Apt NY, NY 10032. Term: until 12/31/2062. LLC. Arts. of Org. filed with Secy. of Notice of Formation of 54 WEST 4C, NY, NY 10013. Cert of LLC filed Purpose: any lawful activity. State of NY (SSNY) on 10/26/2012. 71ST STREET LLC. Arts. of Org. filed NOTICE OF FORMATION OF 306 West with Secy of State of DE located: Off. loc.: NY County. SSNY designated with Secy. of State of NY (SSNY) on Notice of Formation of FOX HILL 148th Street., LLC. Arts of Org filed 401 Federal St #3, Dover, DE 19901. as agent of LLC upon whom process 11/14/12. Office location: NY County. PRESERVATION DEVELOPER, LLC. with Secy of State of NY (SSNY) on Purpose: any lawful act. against it may be served. SSNY shall Princ. office of LLC: 54 W. 71st St., Arts. of Org. filed with Secy. of State 10/19/11. Office location: NY County. mail process to: Montgomery NY, NY 10023. SSNY designated as of NY (SSNY) on 10/15/12. Office SSNY designated as agent upon whom Notice of Formation of NuChallenger McCracken, 437 Madison Ave., NY, NY agent of LLC upon whom process location: NY County. Princ. office of process may be served and shall LLC. Art. of Org. filed Sec’y of State 10022. Purpose: any lawful activity. against it may be served. SSNY shall (SSNY) 07/16/2012. Principal Office: LLC: 60 Columbus Circle, NY, NY mail copy of process against LLC to principal business address: C/O mail process to c/o Ann Veltri, 111 424 E. 13 St, Apt 28, NY, NY. SSNY 10023. SSNY designated as agent of LAW OFFICE OF FREDERICA L. Bottom Line Construction 217-01 Barrow St., NY, NY 10017. Purpose: designated as process agent. Process LLC upon whom process against it MILLER, PLLC, a Prof.LLC. Arts. of Org. Merrick Blvd., Ste. 201, Laurelton, Any lawful activity. Service address: 424 E. 13 St, Apt 28, may be served. SSNY shall mail filed with the SSNY on 09/25/2012. NY, NY. Purpose: any lawful activity. process to c/o Corporation Service NY, 11413. Purpose: any lawful act. NOTICE OF FORMATION OF Office loc: NY County. SSNY has been Co., 80 State St., Albany, NY 12207. designated as agent upon whom FRONTIER SCHOLARS LLC. NOTICE OF FORMATION OF Chaos Purpose: Any lawful activity. Notice of Qualification of GRENADIER Articles of Organization filed with Complex Entertainment LLC. Arts of process against it may be served. SSNY REALTY MANAGEMENT LLC. the Secretary of State of NY (SSNY) Org filed with Secy of State of NY NOTICE OF FORMATION OF shall mail process to: 299 Broadway, Authority filed with Secy. of State of NY on 11/13/2012. Office location: (SSNY) on 8/31/12. Office location: NY ideaphore LLC. Arts of Org filed with Ste 800, NY, NY 10007. Purpose: To (SSNY) on 11/08/12. Office location: NEW YORK County. SSNY has County. SSNY designated as agent Secy of State of NY (SSNY) on Practice The Profession Of Law. NY County. LLC formed in Delaware been designated as agent upon upon whom process may be served 9/6/12. Office location: NY County. NOTICE OF FORMATION OF White (DE) on 10/25/12. Princ. office of whom process against it may be and shall mail copy of process against SSNY designated as agent upon House Consulting LLC. Arts of Org LLC: 345 Park Ave., NY, NY 10154. served. The principal business LLC to principal business address: whom process may be served. PO filed with Secy of State of NY (SSNY) SSNY designated as agent of LLC address and the address to which 38 E. 21st St. Apt. 9, NY, NY, 10010. address to which SSNY shall mail on 8/13/12. Office location: NY upon whom process against it may the SSNY shall mail a copy of any Purpose: any lawful act. copy of process against LLC: 7014 County. SSNY designated as agent be served. SSNY shall mail process process against the LLC served 13th Ave, Ste 202, Bklyn, NY, 11228 upon whom process may be served to c/o Corporation Service Co. upon him/her is: THE LLC: 41 Notice of Qualification of CERBERUS c/o US Corp Agents, Inc. Principal (CSC), 80 State St., Albany, NY LEVERED LOAN OPPORTUNITIES and shall mail copy of process ELIZABETH ST, STE 600, NEW business address: 201 E 86th St, NY, against LLC to principal business 12207-2543. DE addr. of LLC: CSC, YORK, NY 10013. Purpose: any FUND II, L.P. Authority filed with Secy. NY 10028. Purpose: any lawful act. 2711 Centerville Rd., Ste. 400, of State of NY (SSNY) on 10/16/12. address: 337 W.43rd St., Ste 3A, NY, lawful act or activity. NY 10036. Purpose: any lawful act. Wilmington, DE 19808. Arts. of Org. Office location: NY County. LP formed NOTICE OF FORMATION OF Bitty filed with DE Secy. of State, 401 Notice of Qualification of Genilogix in Delaware (DE) on 08/31/12. Princ. Bundles, LLC. Articles of Notice of Formation of Ilana Ariel LLC. Federal St., Ste. 4, Dover, DE 19901. LLC. App. for Auth. filed Secy. of office of LP: 875 Third Ave., 11th Fl., Organization filed with the Secretary Art. of Org. filed with the NY Sec. of Purpose: Any lawful activity. State of NY (SSNY) on 10/9/12. Off. NY, NY 10022. SSNY designated as of State of NY (SSNY) on State (SSNY) on 9/11/12. Office loc.: NY County. LLC formed in agent of LP upon whom process 11/08/2012. Office location: NEW location: NY County. SSNY is designated NOTICE OF FORMATION OF FULL Delaware (DE) on 2/27/01. SSNY against it may be served. SSNY shall YORK County. SSNY has been as agent of LLC upon whom process FLAVOR LLC. Arts of Org filed with designated as agent of LLC upon mail process to Seth P. Plattus, c/o designated as agent upon whom may be served. SSNY shall mail copy Secy of State of NY (SSNY) on whom process against it may be the LLC at the princ. office of the LP. process against it may be served. of process to Attn: Ilana Sarna 210 9/12/12. Office location: NY County. served. SSNY shall mail process to: Name and addr. of each general The Post Office address to which the Chestnut Street Englewood, NJ SSNY designated as agent upon c/o CT Corporation System, 111 8th partner are available from SSNY. DE SSNY shall mail a copy of any 07631. Purpose: Any lawful purpose. whom process may be served and Ave., NY, NY 10011, the registered addr. of LP: c/o The Corporation process against the LLC served shall mail copy of any process agent upon whom process may be Trust Co., Corp. Trust Center, 1209 upon him/her is: 10 Barclay St., NOTICE OF FORMATION OF KITALIANA against LLC to principal business served. DE address of LLC: 3500 S. Orange St., Wilmington, DE 19801. Apt 12B, New York, NY 10007. LLC. Arts of Org filed with Secy of address: 60 RIVERSIDE BLVD, STE DuPont Hwy., Dover, DE 19901. Arts. Arts. of Org. filed with DE Secy. of The principal business address of the State of NY (SSNY) on 7/9/12. Office 1802, NEW YORK, NY 10069. of Org. filed DE Secy. of State, 401 State, John G. Townsend Bldg., 401 LLC is: 10 Barclay St., Apt 12B, location: NY County. SSNY designated Purpose: any lawful act. Federal St., Ste. 4, Dover, DE 19901. Federal St., Ste. #4, Dover, DE New York, NY 10007. Purpose: as agent upon whom process may Purpose: all lawful purposes. 19901. Purpose: Any lawful activity. any lawful act or activity. be served and shall mail copy of Notice of Qualification of BDT & process against LLC to principal COMPANY, LLC. Authority filed with business address: 26 King St #4, NY, Secy. of State of NY (SSNY) on NY 10014. Purpose: any lawful act. 10/26/12. Office location: NY County. Get connected with Crain’s New York Business. LLC formed in Delaware (DE) on Notice of Qualification of Tiger 04/30/09. Princ. office of LLC: William Pacific Partners LLC. App. for Auth. R. Bush, BDT Capital Partners, LLC, filed Secy. of State of NY (SSNY) on 401 N. Michigan Ave., Ste. 3100, 8/30/12. Off. loc.: NY County. LLC Chicago, IL 60611. NYS fictitious name: Promote your product or service to NY’s decision makers with an affordable formed in Delaware (DE) on 8/28/12. BDTCO & COMPANY, LLC. SSNY business card size ad in our Business Connections section. SSNY designated as agent of LLC designated as agent of LLC upon whom upon whom process against it may process against it may be served. be served. SSNY shall mail process SSNY shall mail process to the LLC at Business Connections Issue Date: Book of Lists (12/24) to: 8100 River Road, Apt. 811, North the addr. of its princ. office. DE addr. of Bergen, NJ 07047. DE address of LLC: The Corp. Trust Co., Corp. Trust For more information on this powerful opportunity to showcase your business, LLC: 3422 Old Capitol Trail, Ste. 700, Center, 1209 Orange St., Wilmington, contact Joanne Barbieri at 212-210-0189 or [email protected] Wilmington, DE 19808. Arts. of Org. DE 19801. Arts. of Org. filed with Secy. filed DE Secy. of State, 401 Federal of State-DE, Corp. Dept., St., Ste. 4, Dover, DE 19901. Loockerman & Federal Sts., Dover, DE Let Crain’s New York Business help you secure new clients in 2012. Purpose: any lawful activity. 19901. Purpose: Any lawful activity.

December 3, 2012 | Crain’s New York Business | 39 FOR THE RECORD

installation of electric feeders and square feet on the ground floor. Jared 83,334 shares of common stock at prices related electrical repair work. To Lack of Newmark Grubb Knight Frank ranging from $651.80 to $669.02 ABOUT THIS SECTION download bid documents, please visit represented both the tenant and the between Nov. 12 and Nov. 14, in a FOR THE RECORD is a weekly listing of information from the public record that http://schools.nyc.gov/offices/dcp/ landlord, W&H Properties. The asking transaction worth $55,205,868. He now can help businesspeople in the New York area find opportunities, potential vendor/requestsforbids/default.htm or rent was $325 per square foot. directly holds 10,000 shares. email [email protected]. new clients and updates on competitors. There will be a prebid conference on ● Reynolds American Inc. (RAI) To ask questions or get more information on this section, contact Crain’s Dec. 13 at 1 p.m., at 65 Court St., 12th STOCK TRANSACTIONS Brown & Williamson Holdings Inc. research department at [email protected]. floor, Conference Room 1201, sold 874,888 shares of common stock at Brooklyn. To make inquiries, contact Following are recent insider transactions at $41.43 on Nov. 13, in a transaction Shelley Epstein at (718) 935-3000 or New York’s largest publicly held companies worth $36,246,608. It now indirectly creditor with the largest unsecured claim email [email protected]. filed with the Securities and Exchange holds 234,131,008 shares. NEW IN TOWN is Emmanuil Lallas, owed $300,000. Commission by executives and major ● Department of Parks and Recreation shareholders. Listings are in order of ● Carnival Corp. (CCL) Companies that would like to have details ● Brasserie Julian Corp. Seeks competitive sealed bids by 3 p.m. transaction value.The information was Eternity Four Trust sold 604,043 shares of openings published should submit 1422 Third Ave., Manhattan on Jan. 4 for the development, operation obtained from Thomson Reuters. of common stock at prices ranging from descriptions following this format to Filed for Chapter 7 bankruptcy and maintenance of an outdoor café and $37.46 to $38.16 between Nov. 14 and [email protected], with protection on Nov. 19. The filing cites bike rental station at Flushing Meadows ● Republic Services Inc. (RSG) Nov. 15, in a transaction worth “New in Town” in the subject line. estimated liabilities of $100,001 to Corona Park, Queens. A recommended Cascade Investment purchased $61,042,200. $500,000 and estimated assets of site visit will take place Dec. 7 at 1 p.m. 9,313,930 shares of common stock at ● Brian Atwood $100,001 to $500,000. The creditors beginning at the Ederle Terrace prices ranging from $26.62 to $26.80 ● Marsh & McLennan (MMC) 655 Madison Ave., Manhattan with the largest unsecured claims are Pavilion. To obtain bid documents or between Nov. 13 and Nov. 14, in a Brian Duperreault, president and chief The luxury fashion brand opened a shop 163-170 E. 81st St., owed $70,388; make inquiries, contact Glenn Kaalund transaction worth $249,404,000. It now executive, exercised options on 580,392 on the Upper East Side as its flagship TD Bank corporate office, owed at (212) 360-1397 or glenn.kaalund directly holds 87,357,600 shares. shares of common stock at $19.05 retail store. $49,943; and Harvey Krueger, owed @parks.nyc.gov. between Nov. 9 and Nov. 12, in a $30,000. ● Walt Disney Co. (DIS) transaction worth $11,053,566. On the ● The Bar ● Health and Hospitals Corp. Robert A. Iger, chairman and chief same day, he sold 580,392 shares of 230 Fifth Ave., Manhattan ● Machavelle Requests proposals by 5 p.m. on Dec. 14 executive, exercised options on common stock at prices ranging from The jewelry shop opened in Chelsea. 602 Pacific St., Brooklyn for electronic medical reference and 1,000,000 shares of common stock at $34.06 to $34.21, in a transaction worth It is the first store for e-retail brand Filed for Chapter 11 bankruptcy pro- knowledge-based information products. $47.37 on Nov. 16, in a transaction $19,841,436. He now directly holds BaubleBar. tection on Nov. 14. The filing cites To make inquiries or to obtain bid worth $29,505,000. On the same day, 113,677 shares. estimated liabilities of $0 to $50,000 and documents, contact George Davidson at he sold 1,000,000 shares of common ● The Brooklyn Sandwich Society estimated assets of $0 to $50,000. The (646) 458-3857 or george.davidson stock at $29.51, in a transaction worth ● Davita Healthcare Partners Inc. (CCL) 184 DeKalb Ave., Brooklyn creditor with the largest unsecured claim @nychhc.org. $47,365,500. He now directly holds Berkshire Hathaway Inc. purchased The restaurant opened in Fort Greene. is 602 Pacific St. Realty, owed 1,144,710 shares. 181,832 shares of common stock at It is the first eatery for the founders of $14,292.62. prices ranging from $112.24 to $112.96 the Brooklyn Edible Social Club. REAL ESTATE DEALS ● Google Inc. (GOOG) between Nov. 12 and Nov. 16, in a ● Votvot Inc. Lawrence Page, chief executive, sold transaction worth $20,465,930. Ⅲ ● The Dalloway 3317 Ave. N, Brooklyn Companies that would like to have details 525 Broome St., Manhattan Filed for Chapter 11 bankruptcy proof their recent transactions appear in these The restaurant and bar opened in SoHo. tection on Nov. 14. The filing cites listings should email descriptions following It will feature an extensive bar menu and estimated liabilities of $1,000,001 to this format to ELaermer@crainsnewyork DEALS ROUNDUP cocktail list. $10 million and estimated assets of .com, with “Real estate transaction” in the $1,000,001 to $10 million. The creditors subject line, or enter them online at with the largest unsecured claims are crainsnewyork.com/submitadeal. Deals are TRANSACTION SIZE COMPANY MOVES Aron Tessler, owed $900,000; Bayis listed in order of square footage. SELLER/TARGET (IN MILLIONS) BUYERS/INVESTORS TRANSACTION TYPE Neeman, owed $24,800; and Landlord Accel Management Co., $1,807.9 Priceline.com Inc. SB M&A Companies that would like to have details Services 1, owed $8,500. COMMERCIAL Institutional Venture of recent moves published should submit ● NuvoTV signed a four-year lease for Partners, Oak Investment descriptions following this format to 5,400 square feet at 501 Seventh Ave. Partners, Sequoia Capital, Trident Capital Inc., General [email protected], with GOVERNMENT CONTRACT The English-language cable network Catalyst Partners, Time “Company Moves” in the subject line. OPPORTUNITIES will occupy space on the fifth floor. The Warner Investments tenant was represented by Jamie (Manhattan), North Sky ● DashLocker Following are selected contract Katcher of Cushman & Wakefield.The Capital, Tenaya Capital/ 1436 Lexington Ave., Manhattan opportunities recently announced by New landlord, W&H Properties, was Kayak Software Corp. 230 E. 78th St., Manhattan York City agencies.To learn how to sell represented by Harry Blair, Sean Kearns AEA Investors $1,045.0 Gulf Oil Corp. SB M&A The dry-cleaning and laundry service goods and services to city government, visit and Kelli Mekles of Cushman & (Manhattan)/Houghton has opened two locations on the Upper www.nyc.gov/selltonyc. For a searchable Wakefield.The asking rent was $48 per International Inc. East Side, its third and fourth. database of current procurement notices, square foot. Trilantic Capital $634.0 Royal DSM N.V. SB M&A visit www.nyc.gov/cityrecord. Listings are Management (Manhattan)/ ● East West Bank alphabetical by category and department. ● The Phoenix Group Advisors Inc. Fortitech Inc. 535 Madison Ave., Manhattan renewed and expanded its lease at 370 T. Rowe Price $577.8 Stifel Financial Corp. SB M&A The bank opened a regional banking CONSTRUCTION SERVICES Lexington Ave. The staffing agency will Associates Inc./ center on the Upper East Side. There are ● Housing Authority occupy 3,500 square feet on the second KBW Inc. also six branch locations across the city. Seeks competitive sealed bids by 10 a.m. floor. The tenant did not have an Orbimed Advisors $425.0 Boston Scientific Corp. SB M&A on Dec. 12 for elevator rehabilitation, exclusive representative. The landlord, (Manhattan), Edmond ● Papyrus maintenance and service for 32 elevators Sherwood Equities, was represented in- de Rothschild Investment 10 Columbus Circle, Manhattan at Douglass I, II and Douglass Addition. house by Jill Burrowes and Adam Partners S.A.S., NeoMed, The Weil Co., Fjord The stationery brand opened a location Bid documents are available for a $25 Weissleder. The asking rent was $52 per Invest/Vessix Vascular Inc. in the Time Warner Center. It is its 18th fee in the form of a money order or square foot. Marubeni Corp., $300.0 Element Financial Corp. SB M&A New York City location. certified check made payable to ● Marubeni America Corp. NYCHA. For more information or to Bernard Dikman signed a 10-year (Manhattan)/CoActiv ● Union Market obtain bid documents, contact Vaughn lease for 3,400 square feet at 37 W. 20th Capital Partners Inc. St. 240 E. Houston St., Manhattan Banks at (212) 306-6727 or The accounting firm will occupy Redcats USA Inc. $215.0 Northern Tool + Equipment Co. SB M&A The grocer opened its second location, [email protected]. space on the seventh floor of the (Manhattan)/The in the East Village. Its original store is at building. The tenant was represented by Sportsman’s Guide 756 Union St., Brooklyn. ● Department of Design and Construction Daniel Lolai of Murray Hill Properties. Inc. Seeks competitive sealed bids by 2 p.m. The landlord, Olmstead Properties, was Morgens Waterfall Vintiadis $200.0 Sun Pharmaceuticals Industries Ltd. SB M&A on Dec. 20 for selected window represented in-house by Daniel & Co. (Manhattan), BANKRUPTCIES replacement at the Queens central Breiman. The asking rent was in the Deerfield Management Co. repair shop of the Department of high $40s per square foot. (Manhattan), Porter Orlin The following listings are selected from the Sanitation. Bid documents are available (Manhattan)/DUSA Pharmaceuticals Inc. most recent available filings by companies for a $35 deposit and can be obtained at RETAIL seeking bankruptcy protection in the www.nyc.gov/buildnyc. Only a company ● Petco signed a lease for 15,000 square 5AM Ventures, Takeda $140.0 Takeda America Holdings Inc. SB M&A Southern and Eastern Districts of New check or money order will be accepted. feet at 991 Second Ave. The pet store will Ventures Inc., Roche (Manhattan) Venture Fund/Envoy York. Information was obtained from U.S. There will be an optional prebid walk- take the entire three-story building. The Therapeutics Inc. Bankruptcy Court records available on through on Dec. 12 at 10 a.m., at 52-35 tenant was represented by Andrew Public Access to Court Electronic Records. 58th St., Woodside. For more Mandell and Richard Skulnik of Ripco Not disclosed/ $130.0 Stone Point Capital, Pantheon Ventures GCI Standard Bancshares Inc. Ltd., W Capital Partners (Manhattan), Listings are in alphabetical order. information or to obtain bid Real Estate. The landlord, Ken Constellation Wealth Advisors (Manhattan), documents, contact Ben Perrone at Schindler, was represented by Jeffrey Athena Capital Advisors, Cohesive Capital ● Agiasos Realty (718) 391-2200. Roseman and Jason Maurer of Partners (Manhattan) 35-17 24th Ave., Queens Newmark Grubb Knight Frank. The Filed for Chapter 11 bankruptcy GOODS AND SERVICES asking rent was $1.3 million. Selected deals announced for the week ended Nov. 10 involving companies in metro New York. protection on Nov. 14. The filing cites ● Department of Education GCI: Growth capital investment represents new money invested in a company for a minority estimated liabilities of $10,000,001 to Seeks competitive sealed bids by 4 p.m. ● Fresh & Co. signed a lease for its sixth stake. SB M&A: Strategic buyer M&A represents a minority or majority acquisition of existing $50 million and estimated assets of on Jan. 14 for service, repair, Manhattan location, at 1359 Broadway. shares of a company without the participation of a financial buyer. source: capitaliq $10,000,001 to $50 million. The modification, additions to and/or The health-food chain will occupy 5,500

40 | Crain’s New York Business | December 3, 2012 REAL ESTATE DEALS

the property.The company current- BARE BONES ly has about 100,000 square feet at Ad giant eyes big the building, and its leases expire in 2015 and 2016. —daniel geiger midtown lease A healthier cycle nterpublic Group is close to signing a lease for about 95,000 square rolls into Billyburg feet at 100 W. 33rd St. The company,one of the world’s largest advertising and media con- Hipsters, step on your pedals. In- glomerates,is arranging to take the 1 million-square-foot building’s en- door cycling chain SoulCycle, tire fourth floor in a 15-year deal for a rent of about $50 per square foot. which is owned by heavyweight fit- 34 W. 33RD ST. 3 E. 54TH ST. 180 VARICK ST. IThe Big Four advertising firm already occupies about 400,000 square feet ness chain Equinox, has signed on ASKING RENT; TERM: ASKING RENT; TERM: ASKING RENT; TERM: at the 13-story property. for its first Brooklyn location. The $39 per square foot; $55 per square foot; $49 per square foot; Interpublic will move several subsidiaries into the new space. company inked a 15-year deal for 10 years 10 years 31 months 184 Kent Ave. The lease is the second sizable transaction completed in recent months 4,300 square feet at in SQUARE FEET: 10,200 SQUARE FEET: 15,200 SQUARE FEET: 5,000 between the company and Vornado Realty Trust,the large real estate invest- Williamsburg. The asking rent was TENANT; REP: Bon Bébé; TENANT; REPS: Nest SUBTENANT; REP: ment trust that owns the building. $60 per square foot. Peter Sabesan of Fragrances; Clark Finney Payvision; Elizabeth In October, Vornado completed a 220,000-square-foot lease to bring In- The eight-unit SoulCycle Coldwell Banker and Cynthia Foster of Juviler of Rice & terpublic to another office tower it owns, 909 Third Ave., in what so far has should help keep up with the trendy Commercial Alliance Cushman & Wakefield Associates been one of the largest leases signed in a slow second half of the year. In that neighborhood’s rising need for fit- LANDLORD; REP: Arcade LANDLORD; REPS: SUBLANDLORD; REP: transaction, several Interpublic subsidiaries, including public-relations giant ness centers as the residential popu- Building Associates; Cohen Brothers Realty Open Road; Steven Weber Shandwick, agreed to move to the tower from nearby 919 Third Ave., lation grows, according to Geoffrey David Levy of Adams & Corp.; Marc Horowitz of Marvin of Olmstead which is owned by rival real estate investment trust SL Green Realty Corp. Bailey, a broker at TerraCRG. He Co. Cohen Brothers Realty, Properties and David Glassman and represented the tenant as well as BACK STORY: The Bruce Mosler of Cushman BACK STORY: The A source said Interpublic will Interpublic will take possession landlord JMH Development. design, import and & Wakefield Netherlands-based global now have about 750,000 square feet of the West 33rd Street space late “SoulCycle’s Williamsburg loca- wholesale firm— card processor will responsible for brands BACK STORY: The luxury relocate from 40 Walker between the two Vornado buildings. next year. tion is the fulfillment of years of such as Wild Child and home-fragrance St. to a space on the Scott Panzer, a broker The expansion deal with work,” said Elizabeth Cutler, co- Isaac Mizrahi Baby—will manufacturer will occupy eighth floor of the with Jones Lang LaSalle, Interpublic may not be the chief executive of the chain. move to the ninth floor of the entire fifth floor, building nearby. represented Interpublic on only transaction pending at SoulCycle should open for busi- the Childrenswear Center, according to The according to The Commercial Observer. the West 33rd Street deal. 100 W. 33rd St. Apparel re- ness next year. It joins several other Commercial Observer. Glen Weiss, an in-house tailer Aéropostale, which retailers at the new residential prop- leasing executive at Vorna- bases its offices at the tower, erty—a converted 100-year-old do, helped arrange the leas- is said by several sources to factory building. Italian restaurant La Nonna and a cluding two in New York City, by es at both Third Avenue be considering a renewal Those ground-floor tenants in- dry cleaner. The cycling company the spring. and West 33rd. and possible expansion at clude coffee shop Pudge Knuckles, will open eight other locations, in- —adrianne pasquarelli

SMALL BUSINESS Retailers chase moving target: holiday shoppers

Unsure if customers tion—giving customers the ability season the first “nonline” shopping to see what’s in stock the minute season,because the line between on- will spend online or in they check—and a section promot- line and offline shopping is so ing special products and daily deals. blurred. stores, merchants lure In this new environment, owners them on every front Educated customers of local businesses need to make sure Revamping Tekserve’s online it’s easy for customers to buy at any presence may wind up being a cru- point, whether it’s on their websites BY EILENE ZIMMERMAN cial component or in their stores, say experts. Leah DIGITAL of its success this STATS Luddine, president of Trendsetter DETECTIVE: eading into the holi- holiday season. Communications,a public-relations Tekserve’s Kevin day season, Kevin In New York and search-engine-optimization Hart has studied Hart, CEO of Tek- City, where $16.3B firm with an office in Manhattan, customers’ habits serve, a profitable many businesses U.S. HOLIDAY has helped local client Kelly Gerber to build a SPENDING, Nov. friendlier website. Apple-product re- depend heavily 1 to 26, 2012 Jewelry,which sells its baubles at two Htailer and consultancy in Manhat- on foot traffic, Manhattan stores,to rework its web- tan, wanted his e-commerce site to it’s more impor- site to make it easier for customers to be more visible and easier to use for tant than ever to $14.1B find items like custom photo dog customers. He relaunched the site, have websites SPENDING for tags, a top-selling product. adding the store’s full catalog— that not only are corresponding “We noticed customers were which wasn’t available before—and easy to find and period, 2011 searching around too long to find Source: comScore

a feature that recommends addi- offer compelling what they wanted,” said Ms. Lud- buck ennis tional purchases. “We can now see deals, but also push shoppers out of dine. “Now they can find what they who has bought the laptop we re- their apartments and into the stores. want with a category search.” cial in-store promotions and sales. who is co-CEO with her sister, cently recommended and then fol- Eighty percent of holiday shop- Owner Kelly Gerber said there has While Miss Jessie’s, a salon in Miko Branch. The promotion has low up and ask if they want to buy a pers will do their research online be- been 40% more traffic to both the SoHo, sells many of its hair-care helped the profitable shop, which case or other related products,” he fore making a purchase, according website and her business’s Facebook products to customers who get their opened in 1997, grow sales by about said. to the Pre-Holiday 2012 Consumer page since the changes in October. hair cut and styled in the shop, it in- 30% a year. “You have to be able to But Mr. Hart knows he can’t rely Intentions survey from Google and creasingly relies on promotions and offer deals like this online during the on Web traffic alone to meet his sea- Ipsos OTX, released in October. Promos matter special deals publicized by an email holidays because people already sonal revenue goals. The company, More than half of shoppers do But the profitable four- blast and on Twitter and Facebook have the mindset they are going to which has 200 employees and $95 homework on the Web, then pur- employee company doesn’t assume to boost holiday sales on its e-com- shop,” Titi Branch said. Ⅲ million in annual revenue, is hoping chase in the store; 17% visit a store that shoppers will buy on its site.To merce site. The 15-employee com- for a 5% to 10% bump in sales for the first and then buy online; and 32% attract those who like to see mer- pany has had a holiday buy-one- To sign up for Crain’s holidays. To drive foot traffic to his research online, visit the store, and chandise in person, Ms. Gerber of- get-one-free promotion—which SMALL BUSINESS newsletter, go to store, he included on his site a “buy then make the purchase online. fers online customers a chance to includes free shipping on its web- www.crainsnewyork.com/smallbiz. online and pick up in the store” op- Google has called the 2012 holiday sign up for email invitations to spe- site—for six years, said Titi Branch,

December 3, 2012 | Crain’s New York Business | 41 THE FUTURE OF NYC

THE POST-BLOOMBERG BUSINESS AGENDA CONFERENCE SNAPS Seen and heard at the confab Bidding goodbye to Mayor Michael Bloomberg won’t be easy for the business community. “He’s one of our own,” said Kathryn Wylde (left), president and CEO of the Partnership for New York City. Business leaders at Crain’s annual Future of New York City conference last week got a glimpse of what may be in store as four Democrats hoping to replace Mr. Bloomberg outlined their visions for the city. Comptroller John Liu offered a self-described “crazy idea” to eliminate all economic-development subsidies and lower businesses’ taxes instead. Public Advocate Bill de Blasio reiterated his proposed tax increase on households that make more than $500,000. Council Speaker Christine Quinn said she would continue cutting taxes for small businesses and freelancers. And former Comptroller Bill Thompson said the next mayor should lead a national urban agenda that returns to cities more of the revenue they send to Washington, D.C. THE FOUR HOPEFULS: Public Advocate Bill de Blasio, City Council Speaker Christine Quinn, former city Comptroller Bill Thompson and current city Comptroller John Liu spoke to more than 600 business executives last week, outlining their views on the future of the city’s economy. A NEED TO ENGINEER MORE TECHIES MORT New York City is a magnet for talented workers, ZUCKERMAN: JEFF BLAU: “How but in one area it is lagging: New York needs “Taxes are the are we going to keep geeks. And executives who want to grow their price you pay things up?” asked for civilization.” the Related Cos. businesses are desperately hunting for them. exec. Robert Greenberg, CEO of R/GA, a leading Manhattan-based digital advertising agency, has more than 900 employees—250 of whom are technologists. And his company has 10 full-time MOLLY ASHBY (LEFT) AND recruiters looking for engineers. Agencies DARYL ROTH: From high finance particularly need technologists suited to social to high culture, “there’s nothing media and big data analysis. “Data is literally an like New York,” Ms. Roth said. explosion,” he said. “We have to search the world to find people for that.” Mr. Greenberg noted that NYU’s Tisch School of the Arts is one of the few institutions offering a degree in communication technologies, but that it graduates only 200 students a year in the field.The forthcoming Cornell NYC Tech campus on Roosevelt Island will help. KEVIN RYAN (LEFT) AND FRED WILSON: Tech titans say the city But the school’s first buildings won’t open until 2017. must attract more engineers. Plus: “Wi-Fi on every subway REPRODUCING THE BROOKLYN ‘RENAISSANCE’ train,” said Mr. Wilson. Cooperation between private business and city government helped spur Brooklyn’s “renaissance,” yet much of the borough remains mired in poverty. The next mayor must tackle that problem by ensuring private-sector involvement in neighborhood development. “There is a whole swath of New York City that didn’t benefit from the last decade,” said Deborah Wright, CEO of Carver Bancorp Inc. “Our poverty rate is over 20%, the highest since 2000. And in the Bronx, the poverty

rate is the highest of any urban area in the entire photos: buck ennis country.” The revitalization of the Brooklyn Navy Yard and the Williamsburg waterfront, once- underutilized areas, got a boost from zoning changes that gave developers confidence to Loss of mortgage break is feared invest. The Cornell tech campus should be replicated elsewhere. “How incredible would it be if we did the same thing, if we put that university in the Bronx, in downtown Brooklyn or in Harlem,” she said. “Kids these days are smart, savvy and Continued from Page 1 One of the revenue-raising pro- wrong people. For first-time buyers technologically competent. If we invested in them just like we have in other parts by 2021 would save the federal gov- posals being discussed—a cap on and younger people, this would of the city, I guarantee that job gap would close.” ernment $215 billion that year. deductions including the one for make them think twice.” In New York City, however, mortgage interest—would spare In New York City, according to where home prices dwarf those in middle-class homeowners in most the city’s Independent Budget Of- MORE BIG IDEAS, PLEASE most of the country,capping the de- of the country.The burden would be fice, about 450,000 tax filers used duction would cut deep into the borne by those buying homes for the deduction in 2010, shielding an Mayor Bloomberg has had his share of big middle class and have a dispropor- more than $500,000, enough for a average of $16,200 from taxation— ideas—PlaNYC, extending the No. 7 line, a new tionately negative effect, according lavish abode in many areas. But that far above the national average of tech campus on Roosevelt Island—and the next to economists. Nonwealthy home amount nets a modest apartment in $10,638. That reflects the city’s mayor should encourage more out-of-the-box shoppers are worried they would be much of New York City. A cap pricier real estate.In Manhattan,the thinking. Tourism executives want more large- priced out,and the real estate indus- would affect the entire housing average price of a home is $1.4 mil- scale events, like the Super Bowl in 2014, and try fears it would sink prices in an al- market, not just that of the 1%. lion, compared with $170,000 na- state-of-the-art airports that can accommodate a ready weak market,perhaps trigger- tionwide, according to real estate growing city. “People fly in from Hong Kong; they ing another recession. ‘Don’t hurt the wrong people’ appraiser Jonathan Miller. land at Kennedy and say, ‘What am I doing “In general,we see it as adverse to “If you’re living in New York and “These standards are being ap- here?’ ” said veteran city tourism champion the city,”Frank Braconi, chief econ- making $200,000, you’re not rich,” plied to a generic overlay in the Jonathan Tisch, a co-owner of the New York Giants omist for the city comptroller, said said Dottie Herman,chief executive country, when there’s such disparity and chairman of the board of holding company of the potential loss of the deduc- of real estate firm Douglas Elliman. between housing prices in Okla- Loews Corp. tion.“Here it will fall on people who “If you’re buying something for homa City and Manhattan,”he said. are decidedly middle class, not af- $750,000, you’re not buying a man- If the deduction were to end, one Reporting was contributed by Matthew J.Perlman,Jillian Eugenios,Kathleen Culliton,John fluent, given the cost of living in the sion. It will hurt the housing busi- thing that would limit the impact on Sodaro, Kathleen Caulderwood, Lauren Rothman, Rachel Bryson-Brockmann and Elly Yu. city.” ness, and it’s going to hurt all the the city is that nearly two-thirds of

42 | Crain’s New York Business | December 3, 2012 Rocky road at publisher Rodale

Continued from Page 3 Spinoff Women’s Health is essential- core competencies and would pit the al revenue has plunged to $400 mil- ly break-even, while Prevention has publisher against deep-pocketed lion from the $750 million it was lost money for years, according to a competitors,most notably Amazon, pulling in at its peak around 2006. former executive. Runner’s World, which recently launched eco- In an interview in her midtown the second-most-successful title, friendly Vine.com. Ms. Rodale, not office, Ms. Rodale insisted that the also makes money, though on a surprisingly, disagrees. MARY ANN TIGHE: High turnover has been only partly about smaller scale. apartment costs mean costs. Though she inherited “an ex- Some observers feel that Ms. A rich database of shoppers homeownership is “not for tremely top-heavy company” from Rodale may be underestimating the She points out that the company the middle class, it’s for the the prior chief executive, Steven importance of having a public am- has a huge database of shoppers lucky,” the CB Richard Ellis Murphy, she has been mainly con- bassador, particularly one who ap- from its years as a direct marketer exec said. cerned with creating “a new future” pears regularly on Today.“Replacing selling books and videos, and has with people who are in “alignment” that kind of visibility is not easy,” learned from an earlier, failed at- with her vision, she said. said a media consultant. “Star edi- tempt at e-commerce through de- Characterizing the decision to tors make publications.” funct magazine Organic Style. Digi- part ways with Mr. Zinczenko as a But Ms. Rodale is undeterred tal chief Anthony Astarita, who mutual one that would help him and believes that the media business helped Barnes & Noble develop the “grow,” Ms. Rodale insisted Men’s is changing so fast that none of the Nook, will lead the effort. Health would be in good hands with old rules apply. And she’s not alone Most important, she sees no al- its new editor in chief,former Mens- in thinking Men’s Health could ben- ternative in an increasingly difficult Health.com Editor Bill Phillips. A efit from a change. media landscape. figure with zero public profile com- “We need the next-generation “You can’t build a business just on pared with his predecessor, he has editor to understand how consumers advertising,” Ms. Rodale said. been based at the company’s head- have evolved,”said Robin Steinberg, “When I looked at where people are quarters in Emmaus, Pa., where Ms. director of publishing investment at spending money, shopping was at Rodale spends much of her time. media buying agency MediaVest. the top of the list. This is where our Based in New York, and a figure in Ms. Rodale is particularly excit- growth is going to come from.” its nightlife, Mr. Zinczenko was no ed about moving into e-commerce As for Mr. Zinczenko, his sur- TERRY LUNDGREN: Education is “the fan of the drive to Emmaus. with a site called Rodales.com, prise dismissal wasn’t all bad,accord- biggest opportunity which she believes will further the ing to an insider. Left stranded in for the next mayor,” Mixed reaction company’s healthy-living mission. Emmaus with his phone shut off— the Macy’s CEO said. “The truth is Dave has been a very The online store will carry upscale, he had taken a car service to Penn- busy man doing a lot of different sustainable goods, including cloth- sylvania to prepare for meetings and things,and I don’t think [Mr.Phillips ing, cosmetics and housewares. wouldn’t be picked up until the and his team] are going to miss a Unlike other publishers that evening—he caught a ride with Mr. beat,” Ms. Rodale said. “They’re not have gotten into e-commerce, the Perrine. By the time the two unem- going to do it the same way that Dave company won’t partner with an e- ployed editors got home to New did,” she added, referring to Mr. tailer but will run the business itself. York, they had cooked up plans for a Phillips’ digital perspective. Several former executives said media venture of their own. Ⅲ Her move has met with a mixed the venture was deeply unpopular reception,partly because of how key in-house because it seemed an ex- LISTEN to a discussion at CrainsNewYork.com/podcasts Men’s Health is to Rodale’s business. pensive diversion from Rodale’s

MARCUS SAMUELSSON: Tourists “come to New York Closures clobber downtown to be inspired,” said the chef and owner of Red Rooster Harlem. Continued from Page 3 puters and the fireplaces—causing as bar are closed because of extensive much as $700,000 in losses, owner water damage. Nearly 40 restaurant Aristotle Hatzigeorgiou estimates. and bar employees have been laid Despite his enormous challenges, off. But a new operator, Stephen Mr. Hatzigeorgiou is just as worried Hanson,will open a restaurant there about next summer. Howard in the spring. Hughes Corp.is redeveloping Pier 17 Of the 18 hotels in lower Man- and plans to shut down the entire fa- hattan, two are still closed: the Best cility next year, including the shop- LOST AT SEA: South Street Western Seaport Inn and the Holi- Seaport suffered extensive ping mall and historic buildings, to day Inn Wall Street. damage from Sandy. begin the project.It is seeking city ap- residents here are renters.The share potential buyers think twice.“It will Of course, many businesses and buck ennis provals for its plan. But the business- of 2010 tax filers in the city claiming have a depressing effect on home- tourist sites are back on the grid. “It’s es in the neighborhood are concerned the deduction was 13%, compared ownership,” said Mr. Braconi of the important to start by saying that low- ple a day. It’s operating just two fer- that the seaport will close again dur- with 26% nationally. comptroller’s office. er Manhattan retail and museums are ries, down from its usual seven. Stat- ing the peak summer season. The federal deduction is worth open,” said a spokeswoman for the ue Cruises was forced to lay off 130 “We are being told that it won’t about $3,000 in tax savings to the A differing view Downtown Alliance. There are 11 employees, and Evelyn Hill Inc., the take more than 18 months to build 45% of New York families earning While experts agree that capping major ticketed attractions in lower concessionaire that operates cafés the new structure, so we would only between $50,000 and $200,000 who the interest deduction would push Manhattan, of which nine are open. and gift shops on Liberty and Ellis is- lose one summer, but if they close in itemize deductions, according to real estate prices down, some don’t But the impact of the two that re- lands, laid off 170 workers. July 2013, we’d lose two summers,” James Parrott,chief economist at the see that as a negative. main closed—Ellis and Liberty is- “We had to shrink the company said Mr. Hatzigeorgiou. Fiscal Policy Institute. “For families “This deduction is a huge distor- lands—in addition to the seaport down to a survivable level,” said Seeking to address these con- whose incomes have been relatively tion,” said Nicole Gelinas, senior cannot be underestimated. “Almost Michael Burke, vice president of cerns, Community Board 1 asked stagnant for the past several years, fellow at the Manhattan Institute, a all of the walk-up traffic at the sea- Statue Cruises. Howard Hughes last week to reopen this change would certainly cut into conservative think tank.“You’re just port is gone,and the pedestrian traf- the seaport as soon as possible and to their living standard,” he said. pushing up housing costs.It’s a give- fic in Battery Park [where the ferries The party’s over keep it open until Sept. 30, 2013. Congress and the Obama ad- away to the real estate industry.And depart] is down drastically,”said Mr. Beekman Beer Garden Beach Tom Burton, president of Man- ministration might also end the de- many city residents”—namely Noyes, who is also president of the Club, a 30,000-square-foot venue by hattan by Sail,which operates two tall duction for real estate taxes. For a renters—“pay a higher tax to subsi- Lower Manhattan Marketing As- the seaport, had to lay off 100 work- ships, said it is vital that the Statue of married couple with a combined in- dize someone who has a big mort- sociation, which represents ers.The club had hosted a 1,600-per- Liberty and the seaport come back come of $217,450 and a $300,000 gage.” tourism-related businesses. son Halloween party the Saturday quickly so that the rest of the commu- mortgage, the mortgage-interest The deduction “encourages peo- Ordinarily, Statue Cruises, the before the storm and had invested in nity can benefit from their tourists. and property-tax deductions can be ple to buy more house than they can ferry company that takes visitors to outdoor fireplaces on the small beach “We are concerned that our retail worth more than $10,000 a year, afford, it contributed to the housing Liberty and Ellis islands, transports it runs in order to stay open well into community is vibrant next year,” he according to attorney Robert Bar- bubble, and it drives up housing an average of 10,000 passengers a day the colder weather. Two days later, said. Ⅲ nett of law firm Capell Barnette costs,” said E.J. McMahon, another at this time of year. Now the compa- eight feet of water washed over its Matalon and Schoenfeld. senior fellow at the think tank. “It’s ny, which continues to offer harbor property,destroying expensive sound LISTEN to a discussion at Missing out on that would make simply not a good thing.” Ⅲ cruises, is ferrying about 2,500 peo- equipment, refrigeration units, com- CrainsNewYork.com/podcasts

December 3, 2012 | Crain’s New York Business | 43 IN THE BOROUGHS MANHATTAN

FROM historical scenes.” Cheesiest ’hood AROUND —ken m. christensen BROOKLYN Continued from Page 3 handwritten signs with witty quips, THE CITY ers of many of those establishments like this one stuck into a $47-per- Park Slope house say the more, the merrier. pound English offering: “This MANHATTAN “I believe that a rising tide floats all washed slab of raw sheep’s milk is hits sale bin boats,” said Mr. Dammeier. “I think subtly smoky with hints of ham and Temper Tot It turns out that even in leafy, ritzy the totality of cheese options draws dew. ...Thank you, British folk. You Park Slope,house buyers are not go- people here and will keep them here.” have once again proven to be elo- raises ruckus ing nuts. Case in point: The owner James Klayman, owner of the quent, regal and better than us.” The Little Italy Merchants Associ- of a mansion at 105 Eighth Ave. Gorilla Cheese Truck, is a thriving Bedford invites shoppers to pair ation thinks it has just the ticket to who had hoped to set a record for a testament to the veracity of that their fromage with delicacies like lure bigger, and crucially younger, Brooklyn house sale by asking a cool conviction. Mr. Klayman, who Billese wild boar, which the store crowds:a big green baby on steroids. $25 million for his 50-foot-wide phillip murtha parks his cheesemobile across from sells for $46 per pound, and Cal- NO LAUGHING COW: Beecher’s offers a In November, the group unveiled spread trimmed his sails last week. the Union Square Greenmarket a abrese olives, at a mere $15 per cheese from Vermont’s Bardwell Farm. Temper Tot, a frowning, four-story The place can now be yours for a few times a week, said he serves pound. Those looking to educate mural overlooking Mulberry Street mere $18 million. nearly 100 customers a day. His se- themselves on perfect pairings can in the heart of the historic district. While that’s still well above the lections range from his classic attend evening classes like “Beer and in 2011, its first year in business. The mural was funded by the record $12.5 million that a stately grilled cheese, with an array of dip- Cheese,” which are given in the on- Just 18 months after opening, New York Comedy Festival, whose manse in Brooklyn Heights fetched ping sauces, for $4.75, to his most site learning center dubbed the Beecher’s has already made a name Italian-American founders wanted earlier this year, no one has yet popular sandwich, a smoked Gou- Homestead. for itself here.The company, which to promote the festival in a New agreed to pay it. Most recently, 105 da with BBQ pulled pork that sells According to owner Charlotte started in Seattle’s Pike’s Market a York-centric way. Eighth Ave. was the home of a for $8. Kamin, who opened the first of her decade ago, prides itself on being a For its part, the Little Italy Mer- Montessori school. Mr. Klayman’s other regular two Bedford Cheese shops in promoter of American cheeses. It chants Association is betting the Many of the brownstones that stops include Times Square, Wall Brooklyn’s Williamsburg in 2003, offers varieties from dairies around mutant will inspire younger tourists surround the 1912 home have con- Street and Lincoln Center, but he the classes are intended to convey the country.Among them is a goat’s to splurge on more cannolis and tinued to command prices well into said Union Square is one of his most the “homeyness” of cheese. milk cheese from Oregon’s Tumalo Godfather-inspired T-shirts. seven-digit territory, even as markets profitable spots. Farms, which sells at a lofty $38 a “We’re trying to freshen up, get elsewhere softened. Nonetheless, the “People really love their cheese Cheese on a budget pound, and a cow’s milk cheese younger,” explained Ralph Tramon- record for a Park Slope home was set down here,” he said. The neighborhood also has from Vermont’s Bardwell Farm, tana,president of the association and in 2008, when a buyer plunked down Some people see the phenomenon something for cheese lovers on a which can be had for $25 a pound. owner of nearby Sambuca’s Café. $8.45 million for a property facing as involving time as much as place. tighter budget. They can get their Beecher’s most famous cheese is Oddly enough, Temper Tot is off one of Frederick Law Olmsted’s New “Cheese was a trend in the ’70s fix at the Greenmarket, where local its own flagship offering. It is a to a grand start. A lot of people have York masterpieces, Prospect Park. that went away, but it’s back,” said cheddars can be had for as little as semi-soft cow’s milk variety with a been snapping photos, according to In the case of 105 Eighth Ave., Malcolm Knapp, founder of an $7 a pound.Buttermilk and trendy- nutty flavor that the shop ages for 15 Mr.Tramontana.He also noted that the key is not its views but its huge eponymous restaurant consultancy. flavored yogurts are also available months and sells for $24 a pound. It Temper Tot is just the first of many size, according to Marc Wisotsky, “Cheese is an easy way to add variety for less than $10 a quart. is the key ingredient in Beecher’s murals to grace the neighborhood. one of two Halstead brokers show- and interest to the eating experience.” Vast selections of cheese are sold signature dishes, such as its award- Not everyone is on board with ing the property. The scarcity of At the new Bedford Cheese over the counter at nearby supermar- winning mac and cheese. The that. such properties in blue-chip Brook- Shop at 67 Irving Place,the empha- kets as well.Among them are Whole cheese produced at the Union “In many towns in Italy, it’s a lyn is the main factor. sis is on European offerings, espe- Foods at 4 Union Square, Agata and Square shop is made with milk from tradition to put murals on the walls, “There are a lot of people who cially lesser-known varieties from Valentina on University Place and a farm near Albany, according to which is quite beautiful,” said want to live in Brooklyn,”Mr.Wisot- Switzerland and Belgium. Wedges the über-successful Italian-food su- Mr. Dammeier. Because it takes 18 Joseph Scelsa, who founded the sky said. “And maybe what they’re of cheese are neatly stacked in the perstore Eataly up on West 23rd months to age,the first batch will be Italian American Museum in Lit- looking at isn’t quite big enough.” counter displays. Atop each are Street, which drew 6 million visitors available in December. Ⅲ tle Italy in 2001. “But they depict —cara eisenpress

INTERFAITH MEDICAL CENTER in Interfaith to file for bankruptcy Bedford-Stuyvesant would be the 11th city hospital or health system since 2005 to go bankrupt. Continued from Page 1 The hospital’s largest secured $517,000—more than double the state helped community hospitals creditor is the Dormitory Authority $210,000 median for Brooklyn hos- struggling with low reimburse- of New York State, which backed pitals and three times the statewide ments because their poverty-level Interfaith’s bonds. median, according to a November patients were either underinsured or Interfaith enjoyed some finan- 2011 report issued by a Brooklyn uninsured. But the recession and a cial stability between 2005 and health care work group convened by shift from inpatient care ended the 2009, when its Medicaid reim- the state’s Medicaid Redesign Team. handouts. bursement was among the five high- “Interfaith cannot continue to est in New York City,according to a survive even in the short run,” con- Bleeding cash former Interfaith executive. But in cluded the report. The restructuring of Interfaith, October 2009, the state introduced In October 2011, Interfaith the largest employer in Bedford- new payment policies that triggered Chief Executive Luis Hernandez Stuyvesant, will give it more time to a 40% drop in Interfaith’s Medicaid laid off some 200 workers as part of stay afloat while it pursues a likely revenue. a plan to cut $10 million.The move merger with the Brooklyn Hospital was a mere Band-Aid.The hospital Center, an outcome that was long ended that year with a $33 million the preference of the Cuomo ad- The hospital’s loss and stopped making debt pay- j.victor blue/ nyt/ redux ministration. It’s unclear what a re- ments to the Dormitory Authority. structuring would mean for Inter- debt was three ment official, Mr. Barotz asked the its deteriorating financial condition faith’s 1,516 full-time workers. Begging for a bailout state for a bridge loan and higher made it clear it could not hang on Rumors of Interfaith’s imminent times the state In a Dec. 15, 2011, letter to sen- rate adjustments to cancel out the long enough to execute the consoli- Chapter 11 filing have circulated for ior state Department of Health of- 2010 Medicaid cuts. “Without the dation plan. months. Last winter, the hospital median ficials, Interfaith Chairman Nathan state’s immediate financial help, In- Mr. Barotz maintained pressure hired restructuring counsel from Barotz began pleading for a bailout, terfaith will not be able to continue on Ms. Lefebvre, warning again in a Willkie Farr & Gallagher to explore warning that financial decisions to operate,” he wrote. Feb. 22 letter that the health of the bankruptcy protection. At the same made in the coming weeks were crit- The state offered a $2 million local Brooklyn community was in time,its board of directors repeated- ical to “the survival of the hospital.” loan. The Cuomo administration, jeopardy if Interfaith were to go into ly asked state health officials for aid. The program covers 65% of Inter- In subsequent letters,he argued that through its Medicaid Redesign bankruptcy. Spurned by Albany and faced with faith’s patients, and with few com- Interfaith’s disproportionately high Team, had made it clear that it pre- “Nothing good,”he wrote,“could an unstoppable flow of red ink, the mercial insurance contracts to make Medicaid population made it par- ferred Interfaith to be part of a three- come from such an action.” board spent the past few days debat- up for the losses,the hospital began to ticularly vulnerable to cuts from way merger with Wyckoff Heights His theory will be tested this ing whether to finally file.The court hemorrhage. By 2010, after ending Medicaid, the government health Medical Center and Brooklyn Hos- week. Ⅲ action is expected as early as Dec. 3. with a $57 million loss, its net worth program for the poor and disabled. pital Center,itself a former bankrupt Interfaith and state health officials was a negative $126 million.Its long- In a Feb. 6 letter to Lora Lefebvre, a facility.Interfaith entered into nego- LISTEN to a discussion at declined to comment. term debt per hospital bed was top-ranking state Health Depart- tiations with Brooklyn Hospital,but CrainsNewYork.com/podcasts

44 | Crain’s New York Business | December 3, 2012 HELLUVA TOWN INSIDE Source Lunch Food Breakfast trucks brought hot meals power shift and hope PAGE 46 The Russian Tea Room is adding Out and About breakfast to its menu—and just in time to fill a void in the Matisse at the Met marketplace. The reigning giant PAGE 47 of the power breakfast, the Loews Regency Hotel, will close at the end of 2012 for a yearlong renovation. The Regency is just a few blocks from the legendary Tea Room’s West 57th Street perch. KEEPING TABS: ICE Starting this week, diners can student Rochelle indulge in Russian oladi pancakes Honeygan (center) topped with sour cream and trout takes instruction roe for $28; a caviar omelet, also from chef Sabrina $28; or more traditional American Sexton. fare, such as a bowl of oatmeal for $13.

The restaurant last served breakfast in 2007, but the experiment lasted just six months. Even so, restaurant Vice President Ken Biberaj decided to bring back the morning meal at customers’ request. “We are putting a big focus on making this a go-to for the business community,” Mr. Biberaj said. For the month of December, 10% of breakfast sales will go to the Food Bank for New York City’s Sandy relief efforts. The Loews Regency is hoping to hold onto its power clients by temporarily relocating its eatery to Park Avenue Winter, the restaurant whose decor and menu change with the seasons, just two blocks away on East 63rd Street. —lisa fickenscher Tree trimmed

Anyone with the memory of lugging a Christmas tree up flights of stairs will appreciate this modern convenience. Tyler’s Trees, an online service that bills itself as the FreshDirect of Christmas trees, will not only deliver your tree, but set it up and dispose of it postseason. “There are hundreds of thousands of New Yorkers who don’t want to deal with the hassle and want things done quickly,” said Tyler Kupper, co-founder of the five- year-old operation, which has seen sales rise annually. About 500 trees Fork in the road were sold last year, and Mr. Kupper expects to more than double that number this season, which runs Culinary schools rise as a viable education choice through Dec. 24. Of course, like most time- for young foodies savers, the service isn’t cheap.Trees buck ennis start at $139 for Manhattanites— Brooklyn and Queens residents BY LISA FICKENSCHER ICE AGE will need to pony up an extra $45. Additional fees are tacked on for Percentage of ICE tree pickup, but Tyler’s this year has iona Drayne was a freshman last year at Marymount Manhattan College when students who are in their partnered with the New York she realized that a four-year college education would not take her where she early 20s or younger Restoration Project for the first wanted to go: into the food business. She discussed her doubts with her parents, time, making the service more eco- 40% friendly.The company will donate who supported her decision to quit and pursue a career in restaurant $30 for each tree management. ¶ Ms. Drayne was inspired by a book she’d read several years purchased with an NYRP promo code earlier: Setting the Table, by superstar restaurateur Danny Meyer.“I realized and will donate the that I could move up in this career and manage people, that it’s not just about old trees for mulch. “We are chopping being a waitress,” she said. ¶ Since September, the Washington, D.C., native down so many has been enrolled at the Institute of Culinary Education on West 23rd Street, once an almost trees, so we are exclusive bastion for wealthy career changers nurturing dreams of owning a restaurant or replanting them as 11% tyler's trees well,” said Mr. Fbecoming a chef. ¶ Ms. Drayne, 19, represents the new face of the student body at ICE, where two Kupper, who hopes to sell students in her class are fresh out of high school.The trend is driven in part by economics—a franchises in Chicago and Boston in 2013. culinary diploma costs about a quarter of the price of a four-year, $100,000-plus college 2003 2012 —adrianne pasquarelli education—and by the growing acceptance of the culinary field as a See STUDENTS on Page 46 Source: Institute of Culinary Education

December 3, 2012 | Crain’s New York Business | 45 SOURCE LUNCH: Students’ fork in the road DAVID WEBER by Ali Elkin Continued from Page 45 reputable profession,thanks to Mr. Meyer and others like him who have made the business more corporate. A decade or more ago, parents Food trucks brought didn’t want their children to go into the field, experts say. But that’s changing. “Both of my parents hot meals and hope went to four-year schools,” said Ms. Drayne, “but they were very supportive of me getting a culinary ince Superstorm Sandy, Part of what makes this so successful education.” New York City’s food-truck is that these vendors are used to find- fleet has been out at the ing locations where people aggregate Younger crowd hardest-hit areas delivering because that’s their business. So it And culinary schools are en- free hot meals through a makes them really well suited to find- couraging the shift. Facing declin- Spartnership with the Mayor’s Fund ing people who need help as well. ing enrollment in its vocational to Advance New York City. David

courses several years ago, ICE de- buck ennis Weber, president of the New York How did the storm affect some of the cided to meet the criteriaof thefed- COOKING GOOD: Culinary-school students learn the basics. City Food Truck Association, said truck operators? eral student-loan program. This the trucks were doing what they Here in Red Hook, one of our mem- made it easier for applicants 24 and could to help even before receiving bers is the Red Hook Lobster Pound. younger to afford the $30,000 tu- this latest recession cut the flow of the packages aren’t nearly what outside funding. They suffered quite acutely in that ition—which covers the nine those applications—which are sep- they were.” Mr. Weber founded the 45- their truck and the pound are both months to a year that it takes to arate from its growing recreational In fact, the recession took a bite member organization in 2011 while down.It’s a hard time for everyone in complete the program and receive programs. The latter attract some out of many culinary schools across he was still running Rickshaw the community. a diploma. 28,000 foodies and oenophiles a the country. Career Education Dumpling Bar with his business- One problem all culinary Corp., which runs 16 Le Cordon school friend Kenny Lao.In August, Did having a food truck help affected schools experienced was a decline Bleu schools, estimates that it will Mr. Weber made running the Food businesses? in the number of banks that offered ‘I’m excited to have 27.5% fewer new students this Truck Association his full-time job. The Mud Spot in the East Village,be- loans for vocational schools. “We year compared with 2011, a year in He also recently published The Food cause they didn’t have power at their had to look for new places where go to class for which the schools had already ex- Truck Handbook, a guide for poten- restaurant, put their truck in front. people could get money,” said Rick perienced an 11% decline in enroll- tial truck operators. And as often happens,coffee spots be- Smilow, chief executive of ICE. four hours and ment of new students. come something of a hub in the com- Today, 40% of ICE’s students The International Culinary How did the food trucks become involved munity because people sort of have are 24 or younger, and 52% did not bake a cake’ Center—formerly the French in Sandy relief? their routines in the morn- attend college. In 2003, just 11% of Culinary Institute—is also attract- The first night after the WHERE ing.For denizens of the East ICE’s students were in their early ing younger students via new part- hurricane, we had a lot of Village, their routine was 20s or younger and 26% had not at- nerships with The New School and members donating out of THEY not interrupted because tended college. New York University,which are en- their own good will. Even DINED they could still grab their “We typically attracted older hancing their food-studies pro- those who didn’t have food PALENQUE FOOD hot coffee from the truck in- students and career switchers who year,compared with about 700 stu- grams with courses at ICC. would just run the genera- TRUCK at Coffey stead of the restaurant. were using their savings to come dents who are learning the food- “It gives us credibility because tor so people could power Park in Red Hook, here,” said Mr. Smilow. service trade. the students are getting college their phones or play the ra- Brooklyn Are the food trucks benefiting What’s more, the school’s en- “Gone are the days when sever- credit for our courses,” said dio so people could get in- AMBIENCE: A from increased visibility? rollment would ordinarily swell ance packages from corporate Christopher Papagni, executive formed. From there, we city-sponsored This has been a really ex- during economic slumps as hard- America were the basis of culinary secured a sponsorship hot-meal citing opportunity for us. vice president of ICC.The school’s distribution site charging executives rode out the tuition,” added Mr. Smilow. “The enrollment also suffered during the from JetBlue early on. with a long line of Street food has a lot to of- storm by acquiring new skills. But layoffs may still be happening, but recession. They sponsored about Red Hook fer New York City in terms 2,500 hot meals from residents whose of activating public space, Entrepreneurial spirit Thursday after the hurri- homes had been keeping the streets vibrant flooded. But Mr.Papagni said very few of cane [Nov. 1] through and interesting and also PAVING THE WAY TO A CAREER the school’s students are right out Nov. 4. And when that WHAT THEY ATE: keeping the streets safe. of high school, in part because funding was winding Colombian Moreover, it’s an opportu- chicken arepas ENTRY-LEVEL CULINARY JOBS pay a paltry $10 or $12 an hour, which ICC’s $40,000 tuition may be too down, we started to nity for the vendors to doesn’t help freshly minted cooks meet their student-loan debts. In fact, pricey for many young people just crowdsource. We ran an TAB: Free for show that they are part of the problem of culinary student-loan defaults has caught the attention of starting out. Indiegogo [crowdfund- those in need; the community and they Dorothy Cann Hamilton (below), founder of the French Culinary Institute about $12 market “Bobby Flay came here when he ing] campaign.We tried to value can pitch in and help. I (renamed the International Culinary Center) and celebrated Spanish was 18, but he was the exception,” raise $7,000 and ended up think, more than anything chef José Andrés, who in October announced an added Mr. Papagni of the celebrity raising $27,000 in one day, and then else, that’s what’s been really great initiative aimed at helping such students. chef. another $24,000 the next day.People about this opportunity, to show how “The ideal candidate is someone who is Rochelle Honeygan, for one, really loved this idea of being able to much the vendors are connected to unemployed and in default,” said Ms. Hamilton. chose ICE because it was more af- donate $7 today and getting a hot the city as a whole. “We are in a unique position to help.” fordable. She graduated from meal out to people who needed it The partners, who have not yet launched high school last year and is cur- tomorrow. You wrote a handbook for people who Culinary Coalition, plan to offer free rently finishing up her course Throughout this period, where want to operate food trucks. What are evaluations of students’ skills and work in the pastry and baking arts we were working with sponsorship some of the pitfalls you warn against? improve their chances of getting a job. program. money or crowdfunded money, we’d People imagine that it’s all smiles and They will also offer graduates additional At the same time, she’s holding been in touch with the mayor’s office sunshine and that there’s a line of training and help in landing down two jobs as a hostess at a Fri- to get some insight on locations that people with $20 bills who all want to employment. day’s on Wall Street and a kitchen were in the most need.Sort of organ- throw money at you, but in fact it’s a “Employers want a Good assistant at Sur le Table on West ically out of that, the Mayor’s Fund very, very hard job. There’s a lot of Housekeeping seal that we can give 57th Street. Her mother and a stu- got in touch with us and became our work,a lot of physical labor involved, these students,” said Ms. Hamilton. dent loan are helping to pay the tu- primary sponsor, and they just sur- and I always warn people to be pre- ition. She embodies the entrepre- passed 200,000 meals [on Nov. 19]. pared to embrace the life of a peddler. She and Mr. Andrés are looking for neurial spirit of many youths in You’re turning a 9-to-5 into a 5-to- partners to fund the program, which they cooking schools these days. How were food trucks particularly able 9. But what makes it all worth it is want to offer in six cities, including New “I don’t think college is for to help? those golden hours of lunch. Ⅲ York, Miami and San Francisco. “We are everyone,” said Ms. Honeygan, de- hoping it becomes a template for the scribing herself as a visual learner. student-loan problem,” said Ms. “I’m excited to go to class for four INSIDE TIP: Hamilton. hours and bake a cake,” she added. Take a lot of extra napkins— —LISA FICKENSCHER “Eventually I want to open my own and don’t turn down the hot sauce. Ⅲ gettyimages bakery.”

46 | Crain’s New York Business | December 3, 2012 OUT AND SNAPS Heavy turnout for UNICEF’s Snowflake Ball ABOUT by Emily Laermer and Miriam Kreinin Souccar

CULTURE FIX CAREER BUILDERS THURSDAY, DECEMBER 6, WEDNESDAY, DECEMBER 5 TO SUNDAY, DECEMBER 9 Entrepreneurs can discuss their latest Dances Patrelle presents its 17th annual ventures at NEW YORK STARTUP PITCH production of THE NIGHT.The evening will include the YORKVILLE opportunity to provide 60-second NUTCRACKER. Set in pitches, followed by feedback from the 1895, the show takes crowd and Florent Peyre, co-founder of the audience on an social travel site CasaHop. Attendees action-packed tour must bring a smartphone, iPad or laptop of old New York. to participate in the feedback process. Performances are The event is set for 6:30 p.m. at Pivotal Thursday and Friday Labs, 841 Broadway, between East 13th at 7 p.m., Saturday at and East 14th streets.Tickets are $5 to 2 p.m. and 7 p.m., and Sunday at noon and attend and $10 to pitch. For more bryan bedder getty bedder images bryan 5 p.m. at the Kaye Playhouse, East 68th information, visit www.startup mcmullan.com patrick Street between Lexington and Park pitchnight.com. DEBRA SHRIVER, HARRY BELAFONTE and DAYLE HADDON at UNICEF’s eighth annual TÉA LEONI and DOLORES RICE GAHAN at the avenues.Tickets start at $45. For more Snowflake Ball on Nov. 27. The evening raised $2.5 million for the children’s charity. UNICEF ball. information, visit www.dancespatrelle.org. THURSDAY, DECEMBER 6 Learn how to maintain a business at SATURDAY, DECEMBER 8, THINK LIKE A CEO: THREE SECRETS TO TO SUNDAY, DECEMBER 16 FASTER AND SMARTER BUSINESS Celebrate the Festival of Lights with the GROWTH. Attendees will learn how to lighting of the WORLD’S LARGEST HANUKKAH reach more people and make money MENORAH. A candle on the 32-foot-high, more quickly. It will be hosted by gold-colored, 4,000-pound holiday icon business adviser Evan Horowitz at 5:30 will be lit every night at 5:30 except for the p.m. at Wealth Advisory Group, 355 Sabbath—candles will be lit at 3:30 p.m. on Lexington Ave., between East 40th Friday and 8:30 p.m. on Saturday.The and East 41st streets. The presentation lighting is accompanied by folk dancing and will be followed by networking at sufganiyot (jelly doughnuts).The menorah 9 p.m. Tickets are $100. For more is at Grand Army Plaza, Fifth Avenue and information, visit www.thinklike 59th Street. Admission is free. ceo-es2.eventbrite.com. DON’T MISS MATISSE AT THE MET TUESDAY, DECEMBER 4 HENRI MATISSE: IN SEARCH OF TRUE PAINTING opens at the Metropolitan Museum of Art. The exhibition will feature 49 vibrantly colored ric kallaher canvases by the French artist. They are on pollard don display through March 17 at 1000 Fifth Ave., at JOE and DIANA DIMENNA with WYNTON MARSALIS at the New-York JENNIFER VORBACH and JERRY CHAZEN at the Museum of Arts 82nd Street. The museum is open Tuesdays to Historical Society’s History Makers Gala on Nov. 20. The event raised $2.4 & Design’s Visionaries! 2012 Gala Benefit on Nov. 27. The evening Thursdays and Sundays from 9:30 a.m. to 5:30 million for education programs and exhibitions. raised more than $1 million for the museum’s education programs. p.m., and Fridays and Saturdays from 9:30 a.m. to 9 p.m. Recommended admission is $25 for adults, $15 for seniors and $12 for students. It is free for members and children under 12. For more information, visit www.metmuseum.org.

OPENING FUNDRAISERS MONDAY, DECEMBER 3 MONDAY, DECEMBER 3 Ever wonder about George The Inner-City Scholarship Fund will host its Washington’s thoughts on world 36TH ANNUAL AWARD DINNER, honoring peace? A free exhibition, THE Cardinal Edward Egan, archbishop emeritus PROPERTY OF A DISTINGUISHED of New York. Proceeds will benefit the AMERICAN PRIVATE COLLECTOR, will organization, which provides families with include a letter from the first demonstrated financial need the opportunity president, as for a Catholic education within the well as Archdiocese of New York. The event will be missives held at 6:30 p.m. at the Mandarin Oriental from other hotel, 80 Columbus Circle, at West 60th historical Street. Tickets start at $1,000. For more figures, information, visit www.icsf-nyc.org. including John WEDNESDAY, DECEMBER 5 Lennon Honor the Australian Council for the Arts as (shown it receives the New Victory Arts Award at the here), Paul NEW 42ND STREET GALA. The evening will Revere and King George III. The feature performances by Australian troupe exhibit will be on display at Circus Oz at the New Victory Theater, 209 Douglas Elliman, 980 Madison W. 42nd St., between Seventh and Eighth Ave., between East 76th and East avenues, followed by a dinner reception at the 77th streets, through Dec. 9 only. Liberty Theater, 234 W. 42nd St. Tickets start The gallery is open from 11 a.m. to at $1,000. For more information and to 6 p.m. daily. For more information, purchase tickets, visit www.new42gala.org or visit www.profilesinhistory.com. call (646) 553-3475. MARK YOUR CALENDAR… WEDNESDAY, DECEMBER 12 JON BON JOVI, BILLY JOEL, ALICIA KEYS and others will come together to raise money for Sandy relief at fundraising concert 12-12-12. Other performers include Paul McCartney, Bruce Springsteen and the E Street Band, Roger Waters, Kanye West and The Who. It will be at Madison Square Garden, 4 Penn Plaza, at Eighth Avenue. Tickets go on sale on Monday, Dec. 3 at 12 pm. For more information, visit www.121212concert.org.

December 3, 2012 | Crain’s New York Business | 47 Hello Tomorrow

Every journey ends with a fresh start Experience a whole new way to rejuvenate and prepare for arrival. Enjoy a hot shower at 40,000 feet exclusively in our First Class Shower Spas. Hello to the Emirates A380, departing twice daily from JFK starting January 1.

emirates.com/usa

Over 500 international awards and over 120 destinations worldwide. Discover frequent ﬂyer beneﬁts at skywards.com